id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_g7e6jl4s4bgbhky2be3nb46lsa	Michael Lewrick	Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation	2011	15	.pdf	application/pdf	7115	935	47	Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation Market Orientation and Innovators' Success: an Exploration of the Influence The concepts of market orientation and innovation and their interrelationship with business success have been explored company and reveals new insights with regard to market orientation and its constituent elements and its relationship with market orientation, has positive relationship to incremental innovation for start-up companies but it is contra productive In mature organizations a strong customer orientation is associated with radical innovation. Keywords: Innovation; market orientation; customer orientation; competitor orientation. Market Orientation, Innovation and Success customer orientation leads to more innovations (Von (Audretsch 2001; Cohen and Klepper 1992; Verbees mature companies and is a major element of market orientation. competitor orientation, market dynamism and customer With mature companies, customer centric and market to market orientation and innovation. Orientation on Product Innovation." Journal of the 	./cache/work_g7e6jl4s4bgbhky2be3nb46lsa.pdf	./txt/work_g7e6jl4s4bgbhky2be3nb46lsa.txt