id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_7josria3pjclxoibbx6evagjvu	Vanessa Quintal	Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-Too Brands	2014	32	.pdf	application/pdf	8644	882	66	Branding is the marketer's response to the risks consumers perceive in the players on the market, their perceptions of risk associated with the pioneer brand will measured perceived social risk (e.g., I am afraid that an Apple iPod / another brand of perceived time risk (e.g., Purchasing an Apple iPod / another brand of MP3 player could First, the 44 items related to risk perceptions of the Apple iPod (pioneer brand) effect on any of the dimensions of perceived risk for both the Apple iPod (pioneer brand) perceived equivalent quality of the MP3 players for both the Apple iPod (pioneer brand) perceived equivalent quality of the MP3 players for both the Apple iPod (pioneer brand) dimensions of perceived risk for both the Apple iPod (pioneer brand) and the other financial/performance, time and psychological risks for the Apple iPod (pioneer brand) psychological risks for the Apple iPod. Consumers who perceive the equivalent quality of 	./cache/work_7josria3pjclxoibbx6evagjvu.pdf	./txt/work_7josria3pjclxoibbx6evagjvu.txt