id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_6z3q4imax5fehaqpuhpyc2gemi	Yongrui Duan	Introduction of Store Brands Considering Product Cost and Shelf Space Opportunity Cost	2018	20	.pdf	application/pdf	10239	1612	83	This paper studies the introduction of store brands (SBs) when the product cost, shelf space opportunity cost, and baseline sales are the product cost of the SB (NB) and the shelf space opportunity cost are the dominating factors that determine the optimal pricing products at retail prices 𝑃𝑛 to the consumers through displays offline (shelf) or online (web store). the shelf space allocation and pricing decisions in the marketing channel by applying static and dynamic games. different product cost, shelf space opportunity, and baseline The retailer maximizes profit by allocating shelf space to each brand. In Figures 3 and 4, we aim to study (1) the relationship between the product cost 𝑐 and the profit of the retailer and profits of the retailer decrease as product cost 𝑐 increases. between the opportunity cost of the shelf space 𝑘 and the profit of retailer and manufacturer when the SB is introduced, as	./cache/work_6z3q4imax5fehaqpuhpyc2gemi.pdf	./txt/work_6z3q4imax5fehaqpuhpyc2gemi.txt