id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-034975-gud4dow5	Kalpokas, Ignas	Problematising reality: the promises and perils of synthetic media	2020-11-09		.txt	text/plain	4496	199	43	The analysis then focuses on synthetic media, first engaging with the capacity to create synthetic likenesses (deepfakes), then moving onto synthetic personalities (virtual influencers) and synthetic worlds (Extended Reality). Currently, the primary use of deepfakes is for synthetic pornography, as in transposing the faces of celebrities or former partners onto the bodies of performers in pornographic videos; however, there are clear threats coming from improvements in the technology itself, such as reducing the quantity of necessary input and increasing the quality of output, and from its pairing with other techniques, including big data-based precision targeting to identify those most susceptible to believing the synthetic content (Paul and Posard 2020) . Recent developments in today's media also involve the creation of synthetic personalities, primarily as virtual influencers (VIs). An additional benefit of VIs is their independence from real-world context: for example, while coronavirus lockdowns issued by governments have significantly constrained opportunities (travel, public appearances etc.) for human influencers, virtual ones can continue regardless (Deighton 2020).	./cache/cord-034975-gud4dow5.txt	./txt/cord-034975-gud4dow5.txt