id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-318509-zwb758cg	Nenonen, Suvi	Don't adapt, shape! Use the crisis to shape your minimum viable system – And the wider market	2020-07-31		.txt	text/plain	5334	251	41	We outline a generic process of market-shaping, comprising eight steps: (1) determining whether to act now or actively wait, (2) deciding whether to be a shaper or a supporter, (3) developing a scalable vision for the future market, (4) recognizing the minimum viable system linked to this vision, (5) driving changes in market-level properties, (6) securing that value is quantified and shared, (7) inviting actor engagement for implementation, and (8) defending against possible retaliations from threatened market systems. In this section we synthesize the current notions in the emerging literature on market-shaping and shaping strategies (cf., Nenonen & Storbacka, 2018; Patvardhan & Ramachandran, 2020) into a marketshaping process, comprising eight steps: (1) determining whether to act now or actively wait, (2) deciding whether to be a shaper or a supporter, (3) developing a scalable vision for the future market, (4) recognizing the minimum viable system linked to this vision, (5) driving changes in market-level properties, (6) securing that value is quantified and shared, (7) inviting actor engagement for implementation, and (8) defending against possible retaliations from threatened market systems.	./cache/cord-318509-zwb758cg.txt	./txt/cord-318509-zwb758cg.txt