id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-281390-rk7ijexa	Zhou, Li	Fear and trust: How risk perceptions of avian influenza affect Chinese consumers’ demand for chicken	2016-09-30		.txt	text/plain	9115	461	58	We measure risk perception, fear and trust against actual reduction in consumption and stated change in WTP for safe chicken between 2012 and 2013. Factors such as the fear of H7N9's spreading, the impact of distrust (especially the distrust in government) enhanced the deviation of consumption and WTP; and the sheer mentioning of H7N9 is more important and negative than whether it was associated with a risk-perception reducing or risk-perception elevating message given to consumers. In contrast, we measure consumer risk perceptions of food safety resulting from different types of fear and different sources of trust which may differ amongst individuals and markets. Z is the vector of control variables such as: (1) knowledge about AI; (2) new information about AI; (3) city dummies for controlling the AI incidence and price differences; (4) other basic characteristics including gender, age, family size, the proportion of children and/or elderly in a household, education and income; and (5) lagged consumption and WTP to identify the initial demand.	./cache/cord-281390-rk7ijexa.txt	./txt/cord-281390-rk7ijexa.txt