id author title date pages extension mime words sentences flesch summary cache txt cord-015255-1qhgeirb Busby, J S Managing the social amplification of risk: a simulation of interacting actors 2012-07-11 .txt text/plain 9934 404 45 Such cases are therefore an important and promising setting for exploring the idea that amplification is only in the heads of social actors, and for exploring the notion that this might nonetheless produce observable, and potentially highly consequential, outcomes in a way that risk managers need to understand. In the remainder of this article we therefore explore the consequences of the idea that social risk amplification is nothing more than an attribution, or judgment that one social actor makes of another, and try to see what implications this might have for risk managers based on a systems dynamics model. Therefore in the second model, shown in Figure 2 , we now have a subsystem in which a risk manager (a government agency or an industrial undertaking in the case of zoonotic disease outbreaks) observes the public risk perception in relation to the expert risk assessment, and communicates a risk level that is designed to compensate for any discrepancy between the two. ./cache/cord-015255-1qhgeirb.txt ./txt/cord-015255-1qhgeirb.txt