id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-017733-xofwk88a	Davis, Mark	Uncertainty and Immunity in Public Communications on Pandemics	2018-11-04		.txt	text/plain	4521	216	50	The chapter draws on research conducted in Australia and Scotland on public engagements with the 2009 influenza (swine flu) pandemic and discusses implications for communications on more recent infectious disease outbreaks, including Ebola and Zika. Like the "swine flu affair" of the 1970s in the United States (Fineberg 2008) , the 2009 pandemic raised questions for the public health system of how to shape public action in light of the significant uncertainties which are particular to influenza, and without jeopardizing trust in government and the scientific knowledge on which is built public policy. Appeals to the collective good and altruistic vaccination on which depend public health efforts concerning pandemics, may miss the point that individuals are led to think of their personal immunity as an arena within which they can sustain themselves in the face of deeply uncertain threats which arise in communal life. Individualized ideas of immunity in connection with uncertainties may limit the effectiveness of public health communications on influenza pandemics and other contagious threats.	./cache/cord-017733-xofwk88a.txt	./txt/cord-017733-xofwk88a.txt