id	sid	tid	token	lemma	pos
cord-034283-65j64yq1	1	1	key	key	NN
cord-034283-65j64yq1	1	2	:	:	:
cord-034283-65j64yq1	2	1	cord-034283	cord-034283	NNP
cord-034283-65j64yq1	2	2	-	-	HYPH
cord-034283-65j64yq1	2	3	65j64yq1	65j64yq1	CD
cord-034283-65j64yq1	2	4	authors	author	NNS
cord-034283-65j64yq1	2	5	:	:	:
cord-034283-65j64yq1	2	6	Storbacka	Storbacka	NNP
cord-034283-65j64yq1	2	7	,	,	,
cord-034283-65j64yq1	2	8	Kaj	Kaj	NNP
cord-034283-65j64yq1	2	9	;	;	:
cord-034283-65j64yq1	2	10	Moser	Moser	NNP
cord-034283-65j64yq1	2	11	,	,	,
cord-034283-65j64yq1	2	12	Ted	Ted	NNP
cord-034283-65j64yq1	2	13	title	title	NN
cord-034283-65j64yq1	2	14	:	:	:
cord-034283-65j64yq1	2	15	The	the	DT
cord-034283-65j64yq1	2	16	changing	change	VBG
cord-034283-65j64yq1	2	17	role	role	NN
cord-034283-65j64yq1	2	18	of	of	IN
cord-034283-65j64yq1	2	19	marketing	marketing	NN
cord-034283-65j64yq1	2	20	:	:	:
cord-034283-65j64yq1	2	21	transformed	transform	VBN
cord-034283-65j64yq1	2	22	propositions	proposition	NNS
cord-034283-65j64yq1	2	23	,	,	,
cord-034283-65j64yq1	2	24	processes	process	NNS
cord-034283-65j64yq1	2	25	and	and	CC
cord-034283-65j64yq1	2	26	partnerships	partnership	NNS
cord-034283-65j64yq1	2	27	date	date	NN
cord-034283-65j64yq1	2	28	:	:	:
cord-034283-65j64yq1	2	29	2020	2020	CD
cord-034283-65j64yq1	2	30	-	-	SYM
cord-034283-65j64yq1	2	31	10	10	CD
cord-034283-65j64yq1	2	32	-	-	SYM
cord-034283-65j64yq1	2	33	26	26	CD
cord-034283-65j64yq1	2	34	journal	journal	NN
cord-034283-65j64yq1	2	35	:	:	:
cord-034283-65j64yq1	2	36	AMS	AMS	NNP
cord-034283-65j64yq1	2	37	Rev	Rev	NNP
cord-034283-65j64yq1	2	38	DOI	DOI	NNP
cord-034283-65j64yq1	2	39	:	:	:
cord-034283-65j64yq1	2	40	10.1007	10.1007	CD
cord-034283-65j64yq1	2	41	/	/	SYM
cord-034283-65j64yq1	2	42	s13162	s13162	NN
cord-034283-65j64yq1	2	43	-	-	HYPH
cord-034283-65j64yq1	2	44	020	020	CD
cord-034283-65j64yq1	2	45	-	-	HYPH
cord-034283-65j64yq1	2	46	00179	00179	CD
cord-034283-65j64yq1	2	47	-	-	SYM
cord-034283-65j64yq1	2	48	4	4	CD
cord-034283-65j64yq1	3	1	sha	sha	NNP
cord-034283-65j64yq1	3	2	:	:	:
cord-034283-65j64yq1	4	1	7a07497a98dd86389bc7c01724401f1005f86ef6	7a07497a98dd86389bc7c01724401f1005f86ef6	NNP
cord-034283-65j64yq1	4	2	doc_id	doc_id	CD
cord-034283-65j64yq1	5	1	:	:	:
cord-034283-65j64yq1	5	2	34283	34283	CD
cord-034283-65j64yq1	5	3	cord_uid	cord_uid	NNS
cord-034283-65j64yq1	5	4	:	:	:
cord-034283-65j64yq1	6	1	65j64yq1	65j64yq1	CD
cord-034283-65j64yq1	7	1	nan	nan	NNP
cord-034283-65j64yq1	7	2	Digitalization	Digitalization	NNP
cord-034283-65j64yq1	7	3	affects	affect	VBZ
cord-034283-65j64yq1	7	4	every	every	DT
cord-034283-65j64yq1	7	5	aspect	aspect	NN
cord-034283-65j64yq1	7	6	of	of	IN
cord-034283-65j64yq1	7	7	a	a	DT
cord-034283-65j64yq1	7	8	firm	firm	NN
cord-034283-65j64yq1	7	9	's	's	POS
cord-034283-65j64yq1	7	10	business	business	NN
cord-034283-65j64yq1	7	11	modelfrom	modelfrom	NN
cord-034283-65j64yq1	7	12	front	front	JJ
cord-034283-65j64yq1	7	13	-	-	HYPH
cord-034283-65j64yq1	7	14	end	end	NN
cord-034283-65j64yq1	7	15	to	to	IN
cord-034283-65j64yq1	7	16	back	back	NN
cord-034283-65j64yq1	7	17	-	-	HYPH
cord-034283-65j64yq1	7	18	office	office	NN
cord-034283-65j64yq1	7	19	,	,	,
cord-034283-65j64yq1	7	20	from	from	IN
cord-034283-65j64yq1	7	21	how	how	WRB
cord-034283-65j64yq1	7	22	firms	firm	NNS
cord-034283-65j64yq1	7	23	create	create	VBP
cord-034283-65j64yq1	7	24	value	value	NN
cord-034283-65j64yq1	7	25	for	for	IN
cord-034283-65j64yq1	7	26	their	-PRON-	PRP$
cord-034283-65j64yq1	7	27	customers	customer	NNS
cord-034283-65j64yq1	7	28	to	to	IN
cord-034283-65j64yq1	7	29	how	how	WRB
cord-034283-65j64yq1	7	30	they	-PRON-	PRP
cord-034283-65j64yq1	7	31	capture	capture	VBP
cord-034283-65j64yq1	7	32	value	value	NN
cord-034283-65j64yq1	7	33	-	-	:
cord-034283-65j64yq1	7	34	and	and	CC
cord-034283-65j64yq1	7	35	doing	do	VBG
cord-034283-65j64yq1	7	36	so	so	RB
cord-034283-65j64yq1	7	37	can	can	MD
cord-034283-65j64yq1	7	38	reshape	reshape	VB
cord-034283-65j64yq1	7	39	every	every	DT
cord-034283-65j64yq1	7	40	facet	facet	NN
cord-034283-65j64yq1	7	41	of	of	IN
cord-034283-65j64yq1	7	42	the	the	DT
cord-034283-65j64yq1	7	43	firm	firm	NN
cord-034283-65j64yq1	7	44	.	.	.
cord-034283-65j64yq1	8	1	By	by	IN
cord-034283-65j64yq1	8	2	adapting	adapt	VBG
cord-034283-65j64yq1	8	3	their	-PRON-	PRP$
cord-034283-65j64yq1	8	4	business	business	NN
cord-034283-65j64yq1	8	5	models	model	NNS
cord-034283-65j64yq1	8	6	to	to	IN
cord-034283-65j64yq1	8	7	the	the	DT
cord-034283-65j64yq1	8	8	possibilities	possibility	NNS
cord-034283-65j64yq1	8	9	of	of	IN
cord-034283-65j64yq1	8	10	technology	technology	NN
cord-034283-65j64yq1	8	11	,	,	,
cord-034283-65j64yq1	8	12	firms	firm	NNS
cord-034283-65j64yq1	8	13	are	be	VBP
cord-034283-65j64yq1	8	14	facing	face	VBG
cord-034283-65j64yq1	8	15	an	an	DT
cord-034283-65j64yq1	8	16	accelerating	accelerate	VBG
cord-034283-65j64yq1	8	17	transformation	transformation	NN
cord-034283-65j64yq1	8	18	of	of	IN
cord-034283-65j64yq1	8	19	their	-PRON-	PRP$
cord-034283-65j64yq1	8	20	activities	activity	NNS
cord-034283-65j64yq1	8	21	,	,	,
cord-034283-65j64yq1	8	22	offering	offer	VBG
cord-034283-65j64yq1	8	23	new	new	JJ
cord-034283-65j64yq1	8	24	opportunities	opportunity	NNS
cord-034283-65j64yq1	8	25	for	for	IN
cord-034283-65j64yq1	8	26	"	"	``
cord-034283-65j64yq1	8	27	out	out	IN
cord-034283-65j64yq1	8	28	-	-	HYPH
cord-034283-65j64yq1	8	29	of	of	IN
cord-034283-65j64yq1	8	30	-	-	HYPH
cord-034283-65j64yq1	8	31	the	the	DT
cord-034283-65j64yq1	8	32	-	-	HYPH
cord-034283-65j64yq1	8	33	box	box	NN
cord-034283-65j64yq1	8	34	"	"	''
cord-034283-65j64yq1	8	35	development	development	NN
cord-034283-65j64yq1	8	36	of	of	IN
cord-034283-65j64yq1	8	37	new	new	JJ
cord-034283-65j64yq1	8	38	processes	process	NNS
cord-034283-65j64yq1	8	39	and	and	CC
cord-034283-65j64yq1	8	40	tools	tool	NNS
cord-034283-65j64yq1	8	41	,	,	,
cord-034283-65j64yq1	8	42	which	which	WDT
cord-034283-65j64yq1	8	43	effectively	effectively	RB
cord-034283-65j64yq1	8	44	challenge	challenge	VBP
cord-034283-65j64yq1	8	45	deeply	deeply	RB
cord-034283-65j64yq1	8	46	engrained	engraine	VBN
cord-034283-65j64yq1	8	47	functional	functional	JJ
cord-034283-65j64yq1	8	48	silo	silo	NN
cord-034283-65j64yq1	8	49	-	-	HYPH
cord-034283-65j64yq1	8	50	based	base	VBN
cord-034283-65j64yq1	8	51	thinking	thinking	NN
cord-034283-65j64yq1	8	52	.	.	.
cord-034283-65j64yq1	9	1	Despite	despite	IN
cord-034283-65j64yq1	9	2	the	the	DT
cord-034283-65j64yq1	9	3	ubiquity	ubiquity	NN
cord-034283-65j64yq1	9	4	of	of	IN
cord-034283-65j64yq1	9	5	digital	digital	JJ
cord-034283-65j64yq1	9	6	transformation	transformation	NN
cord-034283-65j64yq1	9	7	,	,	,
cord-034283-65j64yq1	9	8	much	much	JJ
cord-034283-65j64yq1	9	9	academic	academic	JJ
cord-034283-65j64yq1	9	10	research	research	NN
cord-034283-65j64yq1	9	11	still	still	RB
cord-034283-65j64yq1	9	12	seems	seem	VBZ
cord-034283-65j64yq1	9	13	to	to	TO
cord-034283-65j64yq1	9	14	take	take	VB
cord-034283-65j64yq1	9	15	a	a	DT
cord-034283-65j64yq1	9	16	functional	functional	JJ
cord-034283-65j64yq1	9	17	view	view	NN
cord-034283-65j64yq1	10	1	(	(	-LRB-
cord-034283-65j64yq1	10	2	Verhoef	Verhoef	NNP
cord-034283-65j64yq1	10	3	et	et	FW
cord-034283-65j64yq1	10	4	al	al	NNP
cord-034283-65j64yq1	10	5	.	.	.
cord-034283-65j64yq1	10	6	2019	2019	CD
cord-034283-65j64yq1	10	7	)	)	-RRB-
cord-034283-65j64yq1	10	8	,	,	.
cord-034283-65j64yq1	11	1	where	where	WRB
cord-034283-65j64yq1	11	2	information	information	NN
cord-034283-65j64yq1	11	3	systems	system	NNS
cord-034283-65j64yq1	11	4	look	look	VBP
cord-034283-65j64yq1	11	5	into	into	IN
cord-034283-65j64yq1	11	6	the	the	DT
cord-034283-65j64yq1	11	7	development	development	NN
cord-034283-65j64yq1	11	8	and	and	CC
cord-034283-65j64yq1	11	9	adoption	adoption	NN
cord-034283-65j64yq1	11	10	of	of	IN
cord-034283-65j64yq1	11	11	specific	specific	JJ
cord-034283-65j64yq1	11	12	technologies	technology	NNS
cord-034283-65j64yq1	11	13	(	(	-LRB-
cord-034283-65j64yq1	11	14	Nambisan	Nambisan	NNP
cord-034283-65j64yq1	11	15	et	et	NNP
cord-034283-65j64yq1	11	16	al	al	NNP
cord-034283-65j64yq1	11	17	.	.	.
cord-034283-65j64yq1	11	18	2017	2017	CD
cord-034283-65j64yq1	11	19	)	)	-RRB-
cord-034283-65j64yq1	11	20	or	or	CC
cord-034283-65j64yq1	11	21	analytics	analytic	NNS
cord-034283-65j64yq1	11	22	schemes	scheme	NNS
cord-034283-65j64yq1	11	23	(	(	-LRB-
cord-034283-65j64yq1	11	24	Davenport	Davenport	NNP
cord-034283-65j64yq1	11	25	and	and	CC
cord-034283-65j64yq1	11	26	Ronanki	Ronanki	NNP
cord-034283-65j64yq1	11	27	2018	2018	CD
cord-034283-65j64yq1	11	28	)	)	-RRB-
cord-034283-65j64yq1	11	29	,	,	,
cord-034283-65j64yq1	11	30	strategic	strategic	JJ
cord-034283-65j64yq1	11	31	management	management	NN
cord-034283-65j64yq1	11	32	research	research	NN
cord-034283-65j64yq1	11	33	focuses	focus	VBZ
cord-034283-65j64yq1	11	34	on	on	IN
cord-034283-65j64yq1	11	35	understanding	understand	VBG
cord-034283-65j64yq1	11	36	the	the	DT
cord-034283-65j64yq1	11	37	role	role	NN
cord-034283-65j64yq1	11	38	of	of	IN
cord-034283-65j64yq1	11	39	new	new	JJ
cord-034283-65j64yq1	11	40	digitalized	digitalized	JJ
cord-034283-65j64yq1	11	41	business	business	NN
cord-034283-65j64yq1	11	42	models	model	NNS
cord-034283-65j64yq1	11	43	(	(	-LRB-
cord-034283-65j64yq1	11	44	Foss	Foss	NNP
cord-034283-65j64yq1	11	45	and	and	CC
cord-034283-65j64yq1	11	46	Saebi	Saebi	NNP
cord-034283-65j64yq1	11	47	2017	2017	CD
cord-034283-65j64yq1	11	48	)	)	-RRB-
cord-034283-65j64yq1	11	49	,	,	,
cord-034283-65j64yq1	11	50	and	and	CC
cord-034283-65j64yq1	11	51	marketing	marketing	NN
cord-034283-65j64yq1	11	52	research	research	NN
cord-034283-65j64yq1	11	53	focuses	focus	VBZ
cord-034283-65j64yq1	11	54	on	on	IN
cord-034283-65j64yq1	11	55	what	what	WP
cord-034283-65j64yq1	11	56	is	be	VBZ
cord-034283-65j64yq1	11	57	generally	generally	RB
cord-034283-65j64yq1	11	58	called	call	VBN
cord-034283-65j64yq1	11	59	"	"	``
cord-034283-65j64yq1	11	60	digital	digital	JJ
cord-034283-65j64yq1	11	61	marketing	marketing	NN
cord-034283-65j64yq1	11	62	"	"	''
cord-034283-65j64yq1	11	63	or	or	CC
cord-034283-65j64yq1	11	64	the	the	DT
cord-034283-65j64yq1	11	65	development	development	NN
cord-034283-65j64yq1	11	66	of	of	IN
cord-034283-65j64yq1	11	67	an	an	DT
cord-034283-65j64yq1	11	68	omnichannel	omnichannel	JJ
cord-034283-65j64yq1	11	69	environment	environment	NN
cord-034283-65j64yq1	11	70	(	(	-LRB-
cord-034283-65j64yq1	11	71	Verhoef	Verhoef	NNP
cord-034283-65j64yq1	11	72	et	et	FW
cord-034283-65j64yq1	11	73	al	al	NNP
cord-034283-65j64yq1	11	74	.	.	.
cord-034283-65j64yq1	11	75	2015	2015	CD
cord-034283-65j64yq1	11	76	;	;	.
cord-034283-65j64yq1	12	1	Lamberton	Lamberton	NNP
cord-034283-65j64yq1	12	2	and	and	CC
cord-034283-65j64yq1	12	3	Stephen	Stephen	NNP
cord-034283-65j64yq1	12	4	2016	2016	CD
cord-034283-65j64yq1	12	5	;	;	:
cord-034283-65j64yq1	12	6	Kannan	Kannan	NNP
cord-034283-65j64yq1	12	7	and	and	CC
cord-034283-65j64yq1	12	8	Li	Li	NNP
cord-034283-65j64yq1	12	9	2017	2017	CD
cord-034283-65j64yq1	12	10	)	)	-RRB-
cord-034283-65j64yq1	12	11	.	.	.
cord-034283-65j64yq1	13	1	Lately	lately	RB
cord-034283-65j64yq1	13	2	,	,	,
cord-034283-65j64yq1	13	3	some	some	DT
cord-034283-65j64yq1	13	4	researchers	researcher	NNS
cord-034283-65j64yq1	13	5	have	have	VBP
cord-034283-65j64yq1	13	6	argued	argue	VBN
cord-034283-65j64yq1	13	7	for	for	IN
cord-034283-65j64yq1	13	8	multi-	multi-	NN
cord-034283-65j64yq1	13	9	,	,	,
cord-034283-65j64yq1	13	10	cross-	cross-	NN
cord-034283-65j64yq1	13	11	,	,	,
cord-034283-65j64yq1	13	12	and/or	and/or	CC
cord-034283-65j64yq1	13	13	trans	trans	JJ
cord-034283-65j64yq1	13	14	-	-	JJ
cord-034283-65j64yq1	13	15	disciplinary	disciplinary	JJ
cord-034283-65j64yq1	13	16	approaches	approach	NNS
cord-034283-65j64yq1	13	17	to	to	IN
cord-034283-65j64yq1	13	18	digital	digital	JJ
cord-034283-65j64yq1	13	19	transformation	transformation	NN
cord-034283-65j64yq1	13	20	(	(	-LRB-
cord-034283-65j64yq1	13	21	Kumar	Kumar	NNP
cord-034283-65j64yq1	13	22	2018	2018	CD
cord-034283-65j64yq1	13	23	;	;	:
cord-034283-65j64yq1	13	24	Crittenden	Crittenden	NNP
cord-034283-65j64yq1	13	25	and	and	CC
cord-034283-65j64yq1	13	26	Peterson	Peterson	NNP
cord-034283-65j64yq1	13	27	2019	2019	CD
cord-034283-65j64yq1	13	28	;	;	:
cord-034283-65j64yq1	13	29	Verhoef	Verhoef	NNP
cord-034283-65j64yq1	13	30	et	et	FW
cord-034283-65j64yq1	13	31	al	al	NNP
cord-034283-65j64yq1	13	32	.	.	.
cord-034283-65j64yq1	14	1	2019	2019	CD
cord-034283-65j64yq1	14	2	;	;	:
cord-034283-65j64yq1	14	3	Grewal	Grewal	NNP
cord-034283-65j64yq1	14	4	et	et	NNP
cord-034283-65j64yq1	14	5	al	al	NNP
cord-034283-65j64yq1	14	6	.	.	NNP
cord-034283-65j64yq1	14	7	2020	2020	CD
cord-034283-65j64yq1	14	8	)	)	-RRB-
cord-034283-65j64yq1	14	9	.	.	.
cord-034283-65j64yq1	15	1	Instead	instead	RB
cord-034283-65j64yq1	15	2	of	of	IN
cord-034283-65j64yq1	15	3	digitalizing	digitalize	VBG
cord-034283-65j64yq1	15	4	existing	exist	VBG
cord-034283-65j64yq1	15	5	practices	practice	NNS
cord-034283-65j64yq1	15	6	within	within	IN
cord-034283-65j64yq1	15	7	silos	silo	NNS
cord-034283-65j64yq1	15	8	,	,	,
cord-034283-65j64yq1	15	9	we	-PRON-	PRP
cord-034283-65j64yq1	15	10	need	need	VBP
cord-034283-65j64yq1	15	11	new	new	JJ
cord-034283-65j64yq1	15	12	ways	way	NNS
cord-034283-65j64yq1	15	13	to	to	TO
cord-034283-65j64yq1	15	14	cross	cross	VB
cord-034283-65j64yq1	15	15	-	-	VB
cord-034283-65j64yq1	15	16	fertilize	fertilize	VB
cord-034283-65j64yq1	15	17	the	the	DT
cord-034283-65j64yq1	15	18	insights	insight	NNS
cord-034283-65j64yq1	15	19	from	from	IN
cord-034283-65j64yq1	15	20	different	different	JJ
cord-034283-65j64yq1	15	21	functional	functional	JJ
cord-034283-65j64yq1	15	22	development	development	NN
cord-034283-65j64yq1	15	23	streams	stream	NNS
cord-034283-65j64yq1	15	24	into	into	IN
cord-034283-65j64yq1	15	25	a	a	DT
cord-034283-65j64yq1	15	26	coherent	coherent	JJ
cord-034283-65j64yq1	15	27	firm	firm	JJ
cord-034283-65j64yq1	15	28	-	-	HYPH
cord-034283-65j64yq1	15	29	wide	wide	JJ
cord-034283-65j64yq1	15	30	approach	approach	NN
cord-034283-65j64yq1	15	31	.	.	.
cord-034283-65j64yq1	16	1	Staying	stay	VBG
cord-034283-65j64yq1	16	2	in	in	IN
cord-034283-65j64yq1	16	3	the	the	DT
cord-034283-65j64yq1	16	4	functional	functional	JJ
cord-034283-65j64yq1	16	5	silos	silo	NNS
cord-034283-65j64yq1	16	6	may	may	MD
cord-034283-65j64yq1	16	7	,	,	,
cord-034283-65j64yq1	16	8	for	for	IN
cord-034283-65j64yq1	16	9	instance	instance	NN
cord-034283-65j64yq1	16	10	,	,	,
cord-034283-65j64yq1	16	11	lead	lead	VB
cord-034283-65j64yq1	16	12	to	to	IN
cord-034283-65j64yq1	16	13	ignoring	ignore	VBG
cord-034283-65j64yq1	16	14	relevant	relevant	JJ
cord-034283-65j64yq1	16	15	opportunities	opportunity	NNS
cord-034283-65j64yq1	16	16	for	for	IN
cord-034283-65j64yq1	16	17	new	new	JJ
cord-034283-65j64yq1	16	18	work	work	NN
cord-034283-65j64yq1	16	19	divisions	division	NNS
cord-034283-65j64yq1	16	20	between	between	IN
cord-034283-65j64yq1	16	21	the	the	DT
cord-034283-65j64yq1	16	22	functions	function	NNS
cord-034283-65j64yq1	16	23	.	.	.
cord-034283-65j64yq1	17	1	This	this	DT
cord-034283-65j64yq1	17	2	view	view	NN
cord-034283-65j64yq1	17	3	of	of	IN
cord-034283-65j64yq1	17	4	digital	digital	JJ
cord-034283-65j64yq1	17	5	transformation	transformation	NN
cord-034283-65j64yq1	17	6	challenges	challenge	NNS
cord-034283-65j64yq1	17	7	many	many	JJ
cord-034283-65j64yq1	17	8	of	of	IN
cord-034283-65j64yq1	17	9	the	the	DT
cord-034283-65j64yq1	17	10	fundamental	fundamental	JJ
cord-034283-65j64yq1	17	11	theories	theory	NNS
cord-034283-65j64yq1	17	12	and	and	CC
cord-034283-65j64yq1	17	13	concepts	concept	NNS
cord-034283-65j64yq1	17	14	that	that	DT
cord-034283-65j64yq1	17	15	management	management	NN
cord-034283-65j64yq1	17	16	and	and	CC
cord-034283-65j64yq1	17	17	marketing	marketing	NN
cord-034283-65j64yq1	17	18	have	have	VBP
cord-034283-65j64yq1	17	19	been	be	VBN
cord-034283-65j64yq1	17	20	built	build	VBN
cord-034283-65j64yq1	17	21	on	on	IN
cord-034283-65j64yq1	17	22	.	.	.
cord-034283-65j64yq1	18	1	This	this	DT
cord-034283-65j64yq1	18	2	drives	drive	VBZ
cord-034283-65j64yq1	18	3	us	-PRON-	PRP
cord-034283-65j64yq1	18	4	to	to	TO
cord-034283-65j64yq1	18	5	evaluate	evaluate	VB
cord-034283-65j64yq1	18	6	,	,	,
cord-034283-65j64yq1	18	7	for	for	IN
cord-034283-65j64yq1	18	8	instance	instance	NN
cord-034283-65j64yq1	18	9	,	,	,
cord-034283-65j64yq1	18	10	how	how	WRB
cord-034283-65j64yq1	18	11	economies	economy	NNS
cord-034283-65j64yq1	18	12	of	of	IN
cord-034283-65j64yq1	18	13	scale	scale	NN
cord-034283-65j64yq1	18	14	work	work	NN
cord-034283-65j64yq1	18	15	,	,	,
cord-034283-65j64yq1	18	16	if	if	IN
cord-034283-65j64yq1	18	17	transaction	transaction	NN
cord-034283-65j64yq1	18	18	costs	cost	NNS
cord-034283-65j64yq1	18	19	can	can	MD
cord-034283-65j64yq1	18	20	be	be	VB
cord-034283-65j64yq1	18	21	used	use	VBN
cord-034283-65j64yq1	18	22	to	to	TO
cord-034283-65j64yq1	18	23	define	define	VB
cord-034283-65j64yq1	18	24	firm	firm	JJ
cord-034283-65j64yq1	18	25	boundaries	boundary	NNS
cord-034283-65j64yq1	18	26	,	,	,
cord-034283-65j64yq1	18	27	how	how	WRB
cord-034283-65j64yq1	18	28	we	-PRON-	PRP
cord-034283-65j64yq1	18	29	define	define	VBP
cord-034283-65j64yq1	18	30	markets	market	NNS
cord-034283-65j64yq1	18	31	,	,	,
cord-034283-65j64yq1	18	32	and	and	CC
cord-034283-65j64yq1	18	33	how	how	WRB
cord-034283-65j64yq1	18	34	to	to	TO
cord-034283-65j64yq1	18	35	measure	measure	VB
cord-034283-65j64yq1	18	36	value	value	NN
cord-034283-65j64yq1	18	37	(	(	-LRB-
cord-034283-65j64yq1	18	38	Storbacka	Storbacka	NNP
cord-034283-65j64yq1	18	39	2018	2018	CD
cord-034283-65j64yq1	18	40	)	)	-RRB-
cord-034283-65j64yq1	18	41	.	.	.
cord-034283-65j64yq1	19	1	Consequently	consequently	RB
cord-034283-65j64yq1	19	2	,	,	,
cord-034283-65j64yq1	19	3	marketing	market	VBG
cord-034283-65j64yq1	19	4	scholarship	scholarship	NN
cord-034283-65j64yq1	19	5	actively	actively	RB
cord-034283-65j64yq1	19	6	questions	question	VBZ
cord-034283-65j64yq1	19	7	the	the	DT
cord-034283-65j64yq1	19	8	boundaries	boundary	NNS
cord-034283-65j64yq1	19	9	of	of	IN
cord-034283-65j64yq1	19	10	marketing	marketing	NN
cord-034283-65j64yq1	19	11	and	and	CC
cord-034283-65j64yq1	19	12	calls	call	NNS
cord-034283-65j64yq1	19	13	have	have	VBP
cord-034283-65j64yq1	19	14	been	be	VBN
cord-034283-65j64yq1	19	15	made	make	VBN
cord-034283-65j64yq1	19	16	for	for	IN
cord-034283-65j64yq1	19	17	the	the	DT
cord-034283-65j64yq1	19	18	need	need	NN
cord-034283-65j64yq1	19	19	to	to	TO
cord-034283-65j64yq1	19	20	engage	engage	VB
cord-034283-65j64yq1	19	21	in	in	IN
cord-034283-65j64yq1	19	22	research	research	NN
cord-034283-65j64yq1	19	23	that	that	WDT
cord-034283-65j64yq1	19	24	actively	actively	RB
cord-034283-65j64yq1	19	25	removes	remove	VBZ
cord-034283-65j64yq1	19	26	the	the	DT
cord-034283-65j64yq1	19	27	blinders	blinder	NNS
cord-034283-65j64yq1	19	28	of	of	IN
cord-034283-65j64yq1	19	29	the	the	DT
cord-034283-65j64yq1	19	30	"	"	``
cord-034283-65j64yq1	19	31	mainstream	mainstream	JJ
cord-034283-65j64yq1	19	32	assumptions	assumption	NNS
cord-034283-65j64yq1	19	33	,	,	,
cord-034283-65j64yq1	19	34	theories	theory	NNS
cord-034283-65j64yq1	19	35	and	and	CC
cord-034283-65j64yq1	19	36	methods	method	NNS
cord-034283-65j64yq1	19	37	"	"	''
cord-034283-65j64yq1	19	38	(	(	-LRB-
cord-034283-65j64yq1	19	39	Moorman	Moorman	NNP
cord-034283-65j64yq1	19	40	et	et	NNP
cord-034283-65j64yq1	19	41	al	al	NNP
cord-034283-65j64yq1	19	42	.	.	.
cord-034283-65j64yq1	20	1	2019	2019	CD
cord-034283-65j64yq1	20	2	,	,	,
cord-034283-65j64yq1	20	3	p.1	p.1	NNP
cord-034283-65j64yq1	20	4	)	)	-RRB-
cord-034283-65j64yq1	20	5	,	,	,
cord-034283-65j64yq1	20	6	with	with	IN
cord-034283-65j64yq1	20	7	the	the	DT
cord-034283-65j64yq1	20	8	aim	aim	NN
cord-034283-65j64yq1	20	9	to	to	TO
cord-034283-65j64yq1	20	10	uncover	uncover	VB
cord-034283-65j64yq1	20	11	new	new	JJ
cord-034283-65j64yq1	20	12	ways	way	NNS
cord-034283-65j64yq1	20	13	to	to	TO
cord-034283-65j64yq1	20	14	look	look	VB
cord-034283-65j64yq1	20	15	at	at	IN
cord-034283-65j64yq1	20	16	value	value	NN
cord-034283-65j64yq1	20	17	creation	creation	NN
cord-034283-65j64yq1	20	18	in	in	IN
cord-034283-65j64yq1	20	19	the	the	DT
cord-034283-65j64yq1	20	20	market	market	NN
cord-034283-65j64yq1	20	21	.	.	.
cord-034283-65j64yq1	21	1	Practitioners	practitioner	NNS
cord-034283-65j64yq1	21	2	are	be	VBP
cord-034283-65j64yq1	21	3	facing	face	VBG
cord-034283-65j64yq1	21	4	this	this	DT
cord-034283-65j64yq1	21	5	dilemma	dilemma	NN
cord-034283-65j64yq1	21	6	in	in	IN
cord-034283-65j64yq1	21	7	real	real	JJ
cord-034283-65j64yq1	21	8	time	time	NN
cord-034283-65j64yq1	21	9	.	.	.
cord-034283-65j64yq1	22	1	This	this	DT
cord-034283-65j64yq1	22	2	interview	interview	NN
cord-034283-65j64yq1	22	3	with	with	IN
cord-034283-65j64yq1	22	4	Ted	Ted	NNP
cord-034283-65j64yq1	22	5	Moser	Moser	NNP
cord-034283-65j64yq1	22	6	,	,	,
cord-034283-65j64yq1	22	7	who	who	WP
cord-034283-65j64yq1	22	8	advises	advise	VBZ
cord-034283-65j64yq1	22	9	firms	firm	NNS
cord-034283-65j64yq1	22	10	on	on	IN
cord-034283-65j64yq1	22	11	the	the	DT
cord-034283-65j64yq1	22	12	digital	digital	JJ
cord-034283-65j64yq1	22	13	transformation	transformation	NN
cord-034283-65j64yq1	22	14	of	of	IN
cord-034283-65j64yq1	22	15	marketing	marketing	NN
cord-034283-65j64yq1	22	16	,	,	,
cord-034283-65j64yq1	22	17	aims	aim	VBZ
cord-034283-65j64yq1	22	18	at	at	IN
cord-034283-65j64yq1	22	19	identifying	identify	VBG
cord-034283-65j64yq1	22	20	"	"	``
cord-034283-65j64yq1	22	21	boundarybreaking	boundarybreake	VBG
cord-034283-65j64yq1	22	22	"	"	''
cord-034283-65j64yq1	22	23	ideas	idea	NNS
cord-034283-65j64yq1	22	24	that	that	WDT
cord-034283-65j64yq1	22	25	can	can	MD
cord-034283-65j64yq1	22	26	form	form	VB
cord-034283-65j64yq1	22	27	the	the	DT
cord-034283-65j64yq1	22	28	basis	basis	NN
cord-034283-65j64yq1	22	29	for	for	IN
cord-034283-65j64yq1	22	30	new	new	JJ
cord-034283-65j64yq1	22	31	types	type	NNS
cord-034283-65j64yq1	22	32	of	of	IN
cord-034283-65j64yq1	22	33	research	research	NN
cord-034283-65j64yq1	22	34	questions	question	NNS
cord-034283-65j64yq1	22	35	.	.	.
cord-034283-65j64yq1	23	1	Ted	Ted	NNP
cord-034283-65j64yq1	23	2	holds	hold	VBZ
cord-034283-65j64yq1	23	3	an	an	DT
cord-034283-65j64yq1	23	4	MBA	MBA	NNP
cord-034283-65j64yq1	23	5	in	in	IN
cord-034283-65j64yq1	23	6	marketing	marketing	NN
cord-034283-65j64yq1	23	7	and	and	CC
cord-034283-65j64yq1	23	8	strategy	strategy	NN
cord-034283-65j64yq1	23	9	from	from	IN
cord-034283-65j64yq1	23	10	the	the	DT
cord-034283-65j64yq1	23	11	Wharton	Wharton	NNP
cord-034283-65j64yq1	23	12	Business	Business	NNP
cord-034283-65j64yq1	23	13	School	School	NNP
cord-034283-65j64yq1	23	14	.	.	.
cord-034283-65j64yq1	24	1	He	-PRON-	PRP
cord-034283-65j64yq1	24	2	has	have	VBZ
cord-034283-65j64yq1	24	3	30	30	CD
cord-034283-65j64yq1	24	4	years	year	NNS
cord-034283-65j64yq1	24	5	of	of	IN
cord-034283-65j64yq1	24	6	experience	experience	NN
cord-034283-65j64yq1	24	7	advising	advise	VBG
cord-034283-65j64yq1	24	8	leading	lead	VBG
cord-034283-65j64yq1	24	9	firms	firm	NNS
cord-034283-65j64yq1	24	10	on	on	IN
cord-034283-65j64yq1	24	11	growth	growth	NN
cord-034283-65j64yq1	24	12	strategies	strategy	NNS
cord-034283-65j64yq1	24	13	that	that	WDT
cord-034283-65j64yq1	24	14	cascade	cascade	VBP
cord-034283-65j64yq1	24	15	from	from	IN
cord-034283-65j64yq1	24	16	business	business	NN
cord-034283-65j64yq1	24	17	model	model	NN
cord-034283-65j64yq1	24	18	innovation	innovation	NN
cord-034283-65j64yq1	24	19	to	to	TO
cord-034283-65j64yq1	24	20	go	go	VB
cord-034283-65j64yq1	24	21	-	-	HYPH
cord-034283-65j64yq1	24	22	to	to	IN
cord-034283-65j64yq1	24	23	-	-	HYPH
cord-034283-65j64yq1	24	24	market	market	NN
cord-034283-65j64yq1	24	25	transformation	transformation	NN
cord-034283-65j64yq1	24	26	.	.	.
cord-034283-65j64yq1	25	1	His	-PRON-	PRP$
cord-034283-65j64yq1	25	2	work	work	NN
cord-034283-65j64yq1	25	3	spans	span	VBZ
cord-034283-65j64yq1	25	4	markets	market	NNS
cord-034283-65j64yq1	25	5	in	in	IN
cord-034283-65j64yq1	25	6	digital	digital	JJ
cord-034283-65j64yq1	25	7	,	,	,
cord-034283-65j64yq1	25	8	medical	medical	JJ
cord-034283-65j64yq1	25	9	,	,	,
cord-034283-65j64yq1	25	10	and	and	CC
cord-034283-65j64yq1	25	11	industrial	industrial	JJ
cord-034283-65j64yq1	25	12	technology	technology	NN
cord-034283-65j64yq1	25	13	,	,	,
cord-034283-65j64yq1	25	14	plus	plus	CC
cord-034283-65j64yq1	25	15	financial	financial	JJ
cord-034283-65j64yq1	25	16	services	service	NNS
cord-034283-65j64yq1	25	17	and	and	CC
cord-034283-65j64yq1	25	18	media	medium	NNS
cord-034283-65j64yq1	25	19	entertainment	entertainment	NN
cord-034283-65j64yq1	25	20	.	.	.
cord-034283-65j64yq1	26	1	Ted	Ted	NNP
cord-034283-65j64yq1	26	2	has	have	VBZ
cord-034283-65j64yq1	26	3	lived	live	VBN
cord-034283-65j64yq1	26	4	and	and	CC
cord-034283-65j64yq1	26	5	worked	work	VBN
cord-034283-65j64yq1	26	6	in	in	IN
cord-034283-65j64yq1	26	7	the	the	DT
cord-034283-65j64yq1	26	8	US	US	NNP
cord-034283-65j64yq1	26	9	,	,	,
cord-034283-65j64yq1	26	10	Europe	Europe	NNP
cord-034283-65j64yq1	26	11	,	,	,
cord-034283-65j64yq1	26	12	and	and	CC
cord-034283-65j64yq1	26	13	Latin	Latin	NNP
cord-034283-65j64yq1	26	14	America	America	NNP
cord-034283-65j64yq1	26	15	,	,	,
cord-034283-65j64yq1	26	16	and	and	CC
cord-034283-65j64yq1	26	17	has	have	VBZ
cord-034283-65j64yq1	26	18	worked	work	VBN
cord-034283-65j64yq1	26	19	extensively	extensively	RB
cord-034283-65j64yq1	26	20	in	in	IN
cord-034283-65j64yq1	26	21	Asia	Asia	NNP
cord-034283-65j64yq1	26	22	.	.	.
cord-034283-65j64yq1	27	1	Ted	Ted	NNP
cord-034283-65j64yq1	27	2	is	be	VBZ
cord-034283-65j64yq1	27	3	a	a	DT
cord-034283-65j64yq1	27	4	senior	senior	JJ
cord-034283-65j64yq1	27	5	partner	partner	NN
cord-034283-65j64yq1	27	6	in	in	IN
cord-034283-65j64yq1	27	7	the	the	DT
cord-034283-65j64yq1	27	8	San	San	NNP
cord-034283-65j64yq1	27	9	Francisco	Francisco	NNP
cord-034283-65j64yq1	27	10	office	office	NN
cord-034283-65j64yq1	27	11	of	of	IN
cord-034283-65j64yq1	27	12	Prophet	Prophet	NNP
cord-034283-65j64yq1	27	13	,	,	,
cord-034283-65j64yq1	27	14	a	a	DT
cord-034283-65j64yq1	27	15	strategic	strategic	JJ
cord-034283-65j64yq1	27	16	brand	brand	NN
cord-034283-65j64yq1	27	17	and	and	CC
cord-034283-65j64yq1	27	18	marketing	marketing	NN
cord-034283-65j64yq1	27	19	consultancy	consultancy	NN
cord-034283-65j64yq1	27	20	with	with	IN
cord-034283-65j64yq1	27	21	offices	office	NNS
cord-034283-65j64yq1	27	22	around	around	IN
cord-034283-65j64yq1	27	23	the	the	DT
cord-034283-65j64yq1	27	24	world	world	NN
cord-034283-65j64yq1	27	25	.	.	.
cord-034283-65j64yq1	28	1	Prophet	prophet	NN
cord-034283-65j64yq1	28	2	helps	help	VBZ
cord-034283-65j64yq1	28	3	leading	lead	VBG
cord-034283-65j64yq1	28	4	companies	company	NNS
cord-034283-65j64yq1	28	5	digitally	digitally	RB
cord-034283-65j64yq1	28	6	shift	shift	VBP
cord-034283-65j64yq1	28	7	their	-PRON-	PRP$
cord-034283-65j64yq1	28	8	innovation	innovation	NN
cord-034283-65j64yq1	28	9	,	,	,
cord-034283-65j64yq1	28	10	marketing	marketing	NN
cord-034283-65j64yq1	28	11	,	,	,
cord-034283-65j64yq1	28	12	and	and	CC
cord-034283-65j64yq1	28	13	branding	brand	VBG
cord-034283-65j64yq1	28	14	to	to	TO
cord-034283-65j64yq1	28	15	achieve	achieve	VB
cord-034283-65j64yq1	28	16	transformative	transformative	JJ
cord-034283-65j64yq1	28	17	growth	growth	NN
cord-034283-65j64yq1	28	18	.	.	.
cord-034283-65j64yq1	29	1	Ted	Ted	NNP
cord-034283-65j64yq1	29	2	began	begin	VBD
cord-034283-65j64yq1	29	3	his	-PRON-	PRP$
cord-034283-65j64yq1	29	4	consulting	consulting	NN
cord-034283-65j64yq1	29	5	career	career	NN
cord-034283-65j64yq1	29	6	at	at	IN
cord-034283-65j64yq1	29	7	Corporate	Corporate	NNP
cord-034283-65j64yq1	29	8	Decisions	Decisions	NNPS
cord-034283-65j64yq1	29	9	,	,	,
cord-034283-65j64yq1	29	10	a	a	DT
cord-034283-65j64yq1	29	11	growth	growth	NN
cord-034283-65j64yq1	29	12	strategy	strategy	NN
cord-034283-65j64yq1	29	13	specialist	specialist	NN
cord-034283-65j64yq1	29	14	spun	spin	VBD
cord-034283-65j64yq1	29	15	off	off	RP
cord-034283-65j64yq1	29	16	from	from	IN
cord-034283-65j64yq1	29	17	Bain	Bain	NNP
cord-034283-65j64yq1	29	18	and	and	CC
cord-034283-65j64yq1	29	19	Co.	Co.	NNP
cord-034283-65j64yq1	29	20	and	and	CC
cord-034283-65j64yq1	29	21	led	lead	VBD
cord-034283-65j64yq1	29	22	their	-PRON-	PRP$
cord-034283-65j64yq1	29	23	European	european	JJ
cord-034283-65j64yq1	29	24	practice	practice	NN
cord-034283-65j64yq1	29	25	.	.	.
cord-034283-65j64yq1	30	1	After	after	IN
cord-034283-65j64yq1	30	2	Corporate	corporate	JJ
cord-034283-65j64yq1	30	3	Decisions	Decisions	NNPS
cord-034283-65j64yq1	30	4	was	be	VBD
cord-034283-65j64yq1	30	5	sold	sell	VBN
cord-034283-65j64yq1	30	6	to	to	IN
cord-034283-65j64yq1	30	7	Mercer	Mercer	NNP
cord-034283-65j64yq1	30	8	Management	Management	NNP
cord-034283-65j64yq1	30	9	Consulting	Consulting	NNP
cord-034283-65j64yq1	30	10	,	,	,
cord-034283-65j64yq1	30	11	Ted	Ted	NNP
cord-034283-65j64yq1	30	12	led	lead	VBD
cord-034283-65j64yq1	30	13	Mercer	Mercer	NNP
cord-034283-65j64yq1	30	14	's	's	POS
cord-034283-65j64yq1	30	15	US	US	NNP
cord-034283-65j64yq1	30	16	West	West	NNP
cord-034283-65j64yq1	30	17	Coast	Coast	NNP
cord-034283-65j64yq1	30	18	practice	practice	NN
cord-034283-65j64yq1	30	19	and	and	CC
cord-034283-65j64yq1	30	20	chaired	chair	VBD
cord-034283-65j64yq1	30	21	its	-PRON-	PRP$
cord-034283-65j64yq1	30	22	global	global	JJ
cord-034283-65j64yq1	30	23	service	service	NN
cord-034283-65j64yq1	30	24	offer	offer	NN
cord-034283-65j64yq1	30	25	innovation	innovation	NNP
cord-034283-65j64yq1	30	26	committee	committee	NN
cord-034283-65j64yq1	30	27	prior	prior	RB
cord-034283-65j64yq1	30	28	to	to	IN
cord-034283-65j64yq1	30	29	joining	join	VBG
cord-034283-65j64yq1	30	30	Prophet	Prophet	NNP
cord-034283-65j64yq1	30	31	.	.	.
cord-034283-65j64yq1	31	1	Ted	Ted	NNP
cord-034283-65j64yq1	31	2	has	have	VBZ
cord-034283-65j64yq1	31	3	contributed	contribute	VBN
cord-034283-65j64yq1	31	4	to	to	IN
cord-034283-65j64yq1	31	5	several	several	JJ
cord-034283-65j64yq1	31	6	books	book	NNS
cord-034283-65j64yq1	31	7	on	on	IN
cord-034283-65j64yq1	31	8	business	business	NN
cord-034283-65j64yq1	31	9	model	model	NN
cord-034283-65j64yq1	31	10	innovation	innovation	NN
cord-034283-65j64yq1	31	11	,	,	,
cord-034283-65j64yq1	31	12	for	for	IN
cord-034283-65j64yq1	31	13	instance	instance	NN
cord-034283-65j64yq1	31	14	,	,	,
cord-034283-65j64yq1	31	15	Profit	Profit	NNP
cord-034283-65j64yq1	31	16	Patterns	Patterns	NNPS
cord-034283-65j64yq1	31	17	,	,	,
cord-034283-65j64yq1	31	18	which	which	WDT
cord-034283-65j64yq1	31	19	he	-PRON-	PRP
cord-034283-65j64yq1	31	20	co	co	VBD
cord-034283-65j64yq1	31	21	-	-	VBD
cord-034283-65j64yq1	31	22	authored	author	VBN
cord-034283-65j64yq1	31	23	with	with	IN
cord-034283-65j64yq1	31	24	Adrian	Adrian	NNP
cord-034283-65j64yq1	31	25	Slywotzky	Slywotzky	NNP
cord-034283-65j64yq1	31	26	(	(	-LRB-
cord-034283-65j64yq1	31	27	Slywotzky	Slywotzky	NNP
cord-034283-65j64yq1	31	28	et	et	FW
cord-034283-65j64yq1	31	29	al	al	NNP
cord-034283-65j64yq1	31	30	.	.	.
cord-034283-65j64yq1	31	31	1999	1999	CD
cord-034283-65j64yq1	31	32	)	)	-RRB-
cord-034283-65j64yq1	31	33	.	.	.
cord-034283-65j64yq1	32	1	Presently	presently	RB
cord-034283-65j64yq1	32	2	he	-PRON-	PRP
cord-034283-65j64yq1	32	3	is	be	VBZ
cord-034283-65j64yq1	32	4	writing	write	VBG
cord-034283-65j64yq1	32	5	a	a	DT
cord-034283-65j64yq1	32	6	book	book	NN
cord-034283-65j64yq1	32	7	about	about	IN
cord-034283-65j64yq1	32	8	the	the	DT
cord-034283-65j64yq1	32	9	transformation	transformation	NN
cord-034283-65j64yq1	32	10	of	of	IN
cord-034283-65j64yq1	32	11	marketing	marketing	NN
cord-034283-65j64yq1	32	12	,	,	,
cord-034283-65j64yq1	32	13	rooted	root	VBN
cord-034283-65j64yq1	32	14	in	in	IN
cord-034283-65j64yq1	32	15	the	the	DT
cord-034283-65j64yq1	32	16	ripple	ripple	JJ
cord-034283-65j64yq1	32	17	effects	effect	NNS
cord-034283-65j64yq1	32	18	of	of	IN
cord-034283-65j64yq1	32	19	digital	digital	JJ
cord-034283-65j64yq1	32	20	innovation	innovation	NN
cord-034283-65j64yq1	32	21	,	,	,
cord-034283-65j64yq1	32	22	and	and	CC
cord-034283-65j64yq1	32	23	this	this	DT
cord-034283-65j64yq1	32	24	is	be	VBZ
cord-034283-65j64yq1	32	25	the	the	DT
cord-034283-65j64yq1	32	26	focus	focus	NN
cord-034283-65j64yq1	32	27	of	of	IN
cord-034283-65j64yq1	32	28	our	-PRON-	PRP$
cord-034283-65j64yq1	32	29	discussion	discussion	NN
cord-034283-65j64yq1	32	30	.	.	.
cord-034283-65j64yq1	33	1	Storbacka	Storbacka	NNS
cord-034283-65j64yq1	33	2	:	:	:
cord-034283-65j64yq1	33	3	When	when	WRB
cord-034283-65j64yq1	33	4	I	-PRON-	PRP
cord-034283-65j64yq1	33	5	talk	talk	VBP
cord-034283-65j64yq1	33	6	to	to	IN
cord-034283-65j64yq1	33	7	marketing	marketing	NN
cord-034283-65j64yq1	33	8	practitioners	practitioner	NNS
cord-034283-65j64yq1	33	9	,	,	,
cord-034283-65j64yq1	33	10	they	-PRON-	PRP
cord-034283-65j64yq1	33	11	are	be	VBP
cord-034283-65j64yq1	33	12	very	very	RB
cord-034283-65j64yq1	33	13	focused	focused	JJ
cord-034283-65j64yq1	33	14	on	on	IN
cord-034283-65j64yq1	33	15	digital	digital	JJ
cord-034283-65j64yq1	33	16	marketing	marketing	NN
cord-034283-65j64yq1	33	17	.	.	.
cord-034283-65j64yq1	34	1	However	however	RB
cord-034283-65j64yq1	34	2	,	,	,
cord-034283-65j64yq1	34	3	it	-PRON-	PRP
cord-034283-65j64yq1	34	4	seems	seem	VBZ
cord-034283-65j64yq1	34	5	that	that	IN
cord-034283-65j64yq1	34	6	you	-PRON-	PRP
cord-034283-65j64yq1	34	7	are	be	VBP
cord-034283-65j64yq1	34	8	taking	take	VBG
cord-034283-65j64yq1	34	9	a	a	DT
cord-034283-65j64yq1	34	10	broader	broad	JJR
cord-034283-65j64yq1	34	11	view	view	NN
cord-034283-65j64yq1	34	12	on	on	IN
cord-034283-65j64yq1	34	13	how	how	WRB
cord-034283-65j64yq1	34	14	digitalization	digitalization	NN
cord-034283-65j64yq1	34	15	affects	affect	VBZ
cord-034283-65j64yq1	34	16	marketing	marketing	NN
cord-034283-65j64yq1	34	17	-	-	:
cord-034283-65j64yq1	34	18	a	a	DT
cord-034283-65j64yq1	34	19	view	view	NN
cord-034283-65j64yq1	34	20	that	that	WDT
cord-034283-65j64yq1	34	21	takes	take	VBZ
cord-034283-65j64yq1	34	22	us	-PRON-	PRP
cord-034283-65j64yq1	34	23	way	way	NN
cord-034283-65j64yq1	34	24	beyond	beyond	IN
cord-034283-65j64yq1	34	25	digital	digital	JJ
cord-034283-65j64yq1	34	26	marketing	marketing	NN
cord-034283-65j64yq1	34	27	?	?	.
cord-034283-65j64yq1	35	1	Moser	Moser	NNP
cord-034283-65j64yq1	35	2	:	:	:
cord-034283-65j64yq1	36	1	The	the	DT
cord-034283-65j64yq1	36	2	digital	digital	JJ
cord-034283-65j64yq1	36	3	transformation	transformation	NN
cord-034283-65j64yq1	36	4	of	of	IN
cord-034283-65j64yq1	36	5	marketing	marketing	NN
cord-034283-65j64yq1	36	6	includes	include	VBZ
cord-034283-65j64yq1	36	7	digital	digital	JJ
cord-034283-65j64yq1	36	8	marketing	marketing	NN
cord-034283-65j64yq1	36	9	,	,	,
cord-034283-65j64yq1	36	10	but	but	CC
cord-034283-65j64yq1	36	11	it	-PRON-	PRP
cord-034283-65j64yq1	36	12	reshapes	reshape	VBZ
cord-034283-65j64yq1	36	13	much	much	RB
cord-034283-65j64yq1	36	14	more	more	JJR
cord-034283-65j64yq1	36	15	,	,	,
cord-034283-65j64yq1	36	16	encompassing	encompass	VBG
cord-034283-65j64yq1	36	17	the	the	DT
cord-034283-65j64yq1	36	18	"	"	``
cord-034283-65j64yq1	36	19	digital	digital	JJ
cord-034283-65j64yq1	36	20	ripple	ripple	NN
cord-034283-65j64yq1	36	21	effect	effect	NN
cord-034283-65j64yq1	36	22	"	"	''
cord-034283-65j64yq1	36	23	.	.	.
cord-034283-65j64yq1	37	1	If	if	IN
cord-034283-65j64yq1	37	2	we	-PRON-	PRP
cord-034283-65j64yq1	37	3	examine	examine	VBP
cord-034283-65j64yq1	37	4	the	the	DT
cord-034283-65j64yq1	37	5	question	question	NN
cord-034283-65j64yq1	37	6	of	of	IN
cord-034283-65j64yq1	37	7	how	how	WRB
cord-034283-65j64yq1	37	8	digital	digital	JJ
cord-034283-65j64yq1	37	9	is	be	VBZ
cord-034283-65j64yq1	37	10	changing	change	VBG
cord-034283-65j64yq1	37	11	the	the	DT
cord-034283-65j64yq1	37	12	role	role	NN
cord-034283-65j64yq1	37	13	of	of	IN
cord-034283-65j64yq1	37	14	marketing	marketing	NN
cord-034283-65j64yq1	37	15	and	and	CC
cord-034283-65j64yq1	37	16	the	the	DT
cord-034283-65j64yq1	37	17	ways	way	NNS
cord-034283-65j64yq1	37	18	marketing	marketing	NN
cord-034283-65j64yq1	37	19	is	be	VBZ
cord-034283-65j64yq1	37	20	getting	get	VBG
cord-034283-65j64yq1	37	21	done	do	VBN
cord-034283-65j64yq1	37	22	,	,	,
cord-034283-65j64yq1	37	23	we	-PRON-	PRP
cord-034283-65j64yq1	37	24	end	end	VBP
cord-034283-65j64yq1	37	25	up	up	RP
cord-034283-65j64yq1	37	26	with	with	IN
cord-034283-65j64yq1	37	27	a	a	DT
cord-034283-65j64yq1	37	28	transformation	transformation	NN
cord-034283-65j64yq1	37	29	agenda	agenda	NN
cord-034283-65j64yq1	37	30	that	that	WDT
cord-034283-65j64yq1	37	31	far	far	RB
cord-034283-65j64yq1	37	32	exceeds	exceed	VBZ
cord-034283-65j64yq1	37	33	the	the	DT
cord-034283-65j64yq1	37	34	normally	normally	RB
cord-034283-65j64yq1	37	35	accepted	accept	VBN
cord-034283-65j64yq1	37	36	definitions	definition	NNS
cord-034283-65j64yq1	37	37	of	of	IN
cord-034283-65j64yq1	37	38	digital	digital	JJ
cord-034283-65j64yq1	37	39	marketing	marketing	NN
cord-034283-65j64yq1	37	40	.	.	.
cord-034283-65j64yq1	38	1	To	to	TO
cord-034283-65j64yq1	38	2	illustrate	illustrate	VB
cord-034283-65j64yq1	38	3	,	,	,
cord-034283-65j64yq1	38	4	let	let	VB
cord-034283-65j64yq1	38	5	's	-PRON-	PRP
cord-034283-65j64yq1	38	6	start	start	VB
cord-034283-65j64yq1	38	7	with	with	IN
cord-034283-65j64yq1	38	8	the	the	DT
cord-034283-65j64yq1	38	9	business	business	NN
cord-034283-65j64yq1	38	10	innovations	innovation	NNS
cord-034283-65j64yq1	38	11	that	that	WDT
cord-034283-65j64yq1	38	12	marketing	marketing	NN
cord-034283-65j64yq1	38	13	is	be	VBZ
cord-034283-65j64yq1	38	14	asked	ask	VBN
cord-034283-65j64yq1	38	15	to	to	TO
cord-034283-65j64yq1	38	16	support	support	VB
cord-034283-65j64yq1	38	17	.	.	.
cord-034283-65j64yq1	39	1	When	when	WRB
cord-034283-65j64yq1	39	2	a	a	DT
cord-034283-65j64yq1	39	3	marketing	marketing	NN
cord-034283-65j64yq1	39	4	leadership	leadership	NN
cord-034283-65j64yq1	39	5	team	team	NN
cord-034283-65j64yq1	39	6	plans	plan	NNS
cord-034283-65j64yq1	39	7	for	for	IN
cord-034283-65j64yq1	39	8	the	the	DT
cord-034283-65j64yq1	39	9	next	next	JJ
cord-034283-65j64yq1	39	10	one	one	CD
cord-034283-65j64yq1	39	11	to	to	IN
cord-034283-65j64yq1	39	12	three	three	CD
cord-034283-65j64yq1	39	13	years	year	NNS
cord-034283-65j64yq1	39	14	,	,	,
cord-034283-65j64yq1	39	15	the	the	DT
cord-034283-65j64yq1	39	16	first	first	JJ
cord-034283-65j64yq1	39	17	question	question	NN
cord-034283-65j64yq1	39	18	asked	ask	VBN
cord-034283-65j64yq1	39	19	should	should	MD
cord-034283-65j64yq1	39	20	be	be	VB
cord-034283-65j64yq1	39	21	:	:	:
cord-034283-65j64yq1	39	22	"	"	``
cord-034283-65j64yq1	39	23	How	how	WRB
cord-034283-65j64yq1	39	24	is	be	VBZ
cord-034283-65j64yq1	39	25	our	-PRON-	PRP$
cord-034283-65j64yq1	39	26	firm	firm	NN
cord-034283-65j64yq1	39	27	's	's	POS
cord-034283-65j64yq1	39	28	business	business	NN
cord-034283-65j64yq1	39	29	portfolio	portfolio	NN
cord-034283-65j64yq1	39	30	changing	change	VBG
cord-034283-65j64yq1	39	31	in	in	IN
cord-034283-65j64yq1	39	32	search	search	NN
cord-034283-65j64yq1	39	33	of	of	IN
cord-034283-65j64yq1	39	34	higher	high	JJR
cord-034283-65j64yq1	39	35	value	value	NN
cord-034283-65j64yq1	39	36	,	,	,
cord-034283-65j64yq1	39	37	and	and	CC
cord-034283-65j64yq1	39	38	how	how	WRB
cord-034283-65j64yq1	39	39	can	can	MD
cord-034283-65j64yq1	39	40	marketing	marketing	NN
cord-034283-65j64yq1	39	41	support	support	VB
cord-034283-65j64yq1	39	42	the	the	DT
cord-034283-65j64yq1	39	43	success	success	NN
cord-034283-65j64yq1	39	44	of	of	IN
cord-034283-65j64yq1	39	45	that	that	DT
cord-034283-65j64yq1	39	46	change	change	NN
cord-034283-65j64yq1	39	47	?	?	.
cord-034283-65j64yq1	39	48	"	"	''
cord-034283-65j64yq1	40	1	Most	most	RBS
cord-034283-65j64yq1	40	2	often	often	RB
cord-034283-65j64yq1	40	3	,	,	,
cord-034283-65j64yq1	40	4	digital	digital	NNP
cord-034283-65j64yq1	40	5	is	be	VBZ
cord-034283-65j64yq1	40	6	changing	change	VBG
cord-034283-65j64yq1	40	7	what	what	WP
cord-034283-65j64yq1	40	8	the	the	DT
cord-034283-65j64yq1	40	9	business	business	NN
cord-034283-65j64yq1	40	10	is	be	VBZ
cord-034283-65j64yq1	40	11	trying	try	VBG
cord-034283-65j64yq1	40	12	to	to	TO
cord-034283-65j64yq1	40	13	do	do	VB
cord-034283-65j64yq1	40	14	.	.	.
cord-034283-65j64yq1	41	1	Firms	firm	NNS
cord-034283-65j64yq1	41	2	may	may	MD
cord-034283-65j64yq1	41	3	be	be	VB
cord-034283-65j64yq1	41	4	developing	develop	VBG
cord-034283-65j64yq1	41	5	new	new	JJ
cord-034283-65j64yq1	41	6	business	business	NN
cord-034283-65j64yq1	41	7	models	model	NNS
cord-034283-65j64yq1	41	8	or	or	CC
cord-034283-65j64yq1	41	9	offers	offer	VBZ
cord-034283-65j64yq1	41	10	that	that	WDT
cord-034283-65j64yq1	41	11	are	be	VBP
cord-034283-65j64yq1	41	12	altered	alter	VBN
cord-034283-65j64yq1	41	13	fundamentally	fundamentally	RB
cord-034283-65j64yq1	41	14	by	by	IN
cord-034283-65j64yq1	41	15	digital	digital	NNP
cord-034283-65j64yq1	41	16	.	.	.
cord-034283-65j64yq1	42	1	Consequently	consequently	RB
cord-034283-65j64yq1	42	2	,	,	,
cord-034283-65j64yq1	42	3	marketing	marketing	NN
cord-034283-65j64yq1	42	4	is	be	VBZ
cord-034283-65j64yq1	42	5	likely	likely	JJ
cord-034283-65j64yq1	42	6	to	to	TO
cord-034283-65j64yq1	42	7	find	find	VB
cord-034283-65j64yq1	42	8	itself	-PRON-	PRP
cord-034283-65j64yq1	42	9	marketing	market	VBG
cord-034283-65j64yq1	42	10	things	thing	NNS
cord-034283-65j64yq1	42	11	that	that	WDT
cord-034283-65j64yq1	42	12	it	-PRON-	PRP
cord-034283-65j64yq1	42	13	never	never	RB
cord-034283-65j64yq1	42	14	marketed	market	VBD
cord-034283-65j64yq1	42	15	before	before	RB
cord-034283-65j64yq1	42	16	.	.	.
cord-034283-65j64yq1	43	1	That	that	DT
cord-034283-65j64yq1	43	2	's	be	VBZ
cord-034283-65j64yq1	43	3	just	just	RB
cord-034283-65j64yq1	43	4	one	one	CD
cord-034283-65j64yq1	43	5	example	example	NN
cord-034283-65j64yq1	43	6	of	of	IN
cord-034283-65j64yq1	43	7	how	how	WRB
cord-034283-65j64yq1	43	8	digital	digital	NNP
cord-034283-65j64yq1	43	9	has	have	VBZ
cord-034283-65j64yq1	43	10	a	a	DT
cord-034283-65j64yq1	43	11	ripple	ripple	JJ
cord-034283-65j64yq1	43	12	effect	effect	NN
cord-034283-65j64yq1	43	13	on	on	IN
cord-034283-65j64yq1	43	14	marketing	marketing	NN
cord-034283-65j64yq1	43	15	,	,	,
cord-034283-65j64yq1	43	16	without	without	IN
cord-034283-65j64yq1	43	17	touching	touch	VBG
cord-034283-65j64yq1	43	18	what	what	WP
cord-034283-65j64yq1	43	19	we	-PRON-	PRP
cord-034283-65j64yq1	43	20	typically	typically	RB
cord-034283-65j64yq1	43	21	call	call	VBP
cord-034283-65j64yq1	43	22	digital	digital	JJ
cord-034283-65j64yq1	43	23	marketing	marketing	NN
cord-034283-65j64yq1	43	24	.	.	.
cord-034283-65j64yq1	44	1	Another	another	DT
cord-034283-65j64yq1	44	2	example	example	NN
cord-034283-65j64yq1	44	3	is	be	VBZ
cord-034283-65j64yq1	44	4	the	the	DT
cord-034283-65j64yq1	44	5	way	way	NN
cord-034283-65j64yq1	44	6	customer	customer	NN
cord-034283-65j64yq1	44	7	expectations	expectation	NNS
cord-034283-65j64yq1	44	8	and	and	CC
cord-034283-65j64yq1	44	9	behaviors	behavior	NNS
cord-034283-65j64yq1	44	10	are	be	VBP
cord-034283-65j64yq1	44	11	evolving	evolve	VBG
cord-034283-65j64yq1	44	12	due	due	IN
cord-034283-65j64yq1	44	13	to	to	IN
cord-034283-65j64yq1	44	14	digital	digital	JJ
cord-034283-65j64yq1	44	15	innovation	innovation	NN
cord-034283-65j64yq1	44	16	.	.	.
cord-034283-65j64yq1	45	1	Marketing	marketing	NN
cord-034283-65j64yq1	45	2	leaders	leader	NNS
cord-034283-65j64yq1	45	3	need	need	VBP
cord-034283-65j64yq1	45	4	to	to	TO
cord-034283-65j64yq1	45	5	re	re	VB
cord-034283-65j64yq1	45	6	-	-	VB
cord-034283-65j64yq1	45	7	assess	assess	VB
cord-034283-65j64yq1	45	8	more	more	RBR
cord-034283-65j64yq1	45	9	frequently	frequently	RB
cord-034283-65j64yq1	45	10	how	how	WRB
cord-034283-65j64yq1	45	11	buyers	buyer	NNS
cord-034283-65j64yq1	45	12	are	be	VBP
cord-034283-65j64yq1	45	13	evolving	evolve	VBG
cord-034283-65j64yq1	45	14	the	the	DT
cord-034283-65j64yq1	45	15	way	way	NN
cord-034283-65j64yq1	45	16	they	-PRON-	PRP
cord-034283-65j64yq1	45	17	gather	gather	VBP
cord-034283-65j64yq1	45	18	information	information	NN
cord-034283-65j64yq1	45	19	,	,	,
cord-034283-65j64yq1	45	20	come	come	VB
cord-034283-65j64yq1	45	21	to	to	IN
cord-034283-65j64yq1	45	22	decisions	decision	NNS
cord-034283-65j64yq1	45	23	,	,	,
cord-034283-65j64yq1	45	24	prioritize	prioritize	VB
cord-034283-65j64yq1	45	25	benefits	benefit	NNS
cord-034283-65j64yq1	45	26	,	,	,
cord-034283-65j64yq1	45	27	and	and	CC
cord-034283-65j64yq1	45	28	experience	experience	NN
cord-034283-65j64yq1	45	29	value	value	NN
cord-034283-65j64yq1	45	30	throughout	throughout	IN
cord-034283-65j64yq1	45	31	the	the	DT
cord-034283-65j64yq1	45	32	customer	customer	NN
cord-034283-65j64yq1	45	33	journey	journey	NN
cord-034283-65j64yq1	45	34	.	.	.
cord-034283-65j64yq1	46	1	The	the	DT
cord-034283-65j64yq1	46	2	digital	digital	JJ
cord-034283-65j64yq1	46	3	ripple	ripple	NN
cord-034283-65j64yq1	46	4	effect	effect	NN
cord-034283-65j64yq1	46	5	means	mean	VBZ
cord-034283-65j64yq1	46	6	marketing	marketing	NN
cord-034283-65j64yq1	46	7	needs	need	VBZ
cord-034283-65j64yq1	46	8	new	new	JJ
cord-034283-65j64yq1	46	9	and	and	CC
cord-034283-65j64yq1	46	10	better	well	JJR
cord-034283-65j64yq1	46	11	customer	customer	NN
cord-034283-65j64yq1	46	12	evolution	evolution	NN
cord-034283-65j64yq1	46	13	sensing	sensing	NN
cord-034283-65j64yq1	46	14	systems	system	NNS
cord-034283-65j64yq1	46	15	.	.	.
cord-034283-65j64yq1	47	1	In	in	IN
cord-034283-65j64yq1	47	2	parallel	parallel	JJ
cord-034283-65j64yq1	47	3	,	,	,
cord-034283-65j64yq1	47	4	digital	digital	NNP
cord-034283-65j64yq1	47	5	is	be	VBZ
cord-034283-65j64yq1	47	6	creating	create	VBG
cord-034283-65j64yq1	47	7	an	an	DT
cord-034283-65j64yq1	47	8	explosion	explosion	NN
cord-034283-65j64yq1	47	9	of	of	IN
cord-034283-65j64yq1	47	10	new	new	JJ
cord-034283-65j64yq1	47	11	channels	channel	NNS
cord-034283-65j64yq1	47	12	and	and	CC
cord-034283-65j64yq1	47	13	related	relate	VBN
cord-034283-65j64yq1	47	14	new	new	JJ
cord-034283-65j64yq1	47	15	tactics	tactic	NNS
cord-034283-65j64yq1	47	16	.	.	.
cord-034283-65j64yq1	48	1	We	-PRON-	PRP
cord-034283-65j64yq1	48	2	take	take	VBP
cord-034283-65j64yq1	48	3	for	for	IN
cord-034283-65j64yq1	48	4	granted	grant	VBN
cord-034283-65j64yq1	48	5	the	the	DT
cord-034283-65j64yq1	48	6	existence	existence	NN
cord-034283-65j64yq1	48	7	of	of	IN
cord-034283-65j64yq1	48	8	websites	website	NNS
cord-034283-65j64yq1	48	9	,	,	,
cord-034283-65j64yq1	48	10	mobile	mobile	JJ
cord-034283-65j64yq1	48	11	sites	site	NNS
cord-034283-65j64yq1	48	12	,	,	,
cord-034283-65j64yq1	48	13	and	and	CC
cord-034283-65j64yq1	48	14	branded	brand	VBN
cord-034283-65j64yq1	48	15	apps	app	NNS
cord-034283-65j64yq1	49	1	but	but	CC
cord-034283-65j64yq1	49	2	these	these	DT
cord-034283-65j64yq1	49	3	are	be	VBP
cord-034283-65j64yq1	49	4	all	all	DT
cord-034283-65j64yq1	49	5	innovations	innovation	NNS
cord-034283-65j64yq1	49	6	in	in	IN
cord-034283-65j64yq1	49	7	the	the	DT
cord-034283-65j64yq1	49	8	last	last	JJ
cord-034283-65j64yq1	49	9	20	20	CD
cord-034283-65j64yq1	49	10	years	year	NNS
cord-034283-65j64yq1	49	11	.	.	.
cord-034283-65j64yq1	50	1	On	on	IN
cord-034283-65j64yq1	50	2	the	the	DT
cord-034283-65j64yq1	50	3	rise	rise	NN
cord-034283-65j64yq1	50	4	now	now	RB
cord-034283-65j64yq1	50	5	are	be	VBP
cord-034283-65j64yq1	50	6	marketing	market	VBG
cord-034283-65j64yq1	50	7	through	through	IN
cord-034283-65j64yq1	50	8	a	a	DT
cord-034283-65j64yq1	50	9	digital	digital	JJ
cord-034283-65j64yq1	50	10	assistant	assistant	NN
cord-034283-65j64yq1	50	11	,	,	,
cord-034283-65j64yq1	50	12	an	an	DT
cord-034283-65j64yq1	50	13	AR	AR	NNP
cord-034283-65j64yq1	50	14	/	/	SYM
cord-034283-65j64yq1	50	15	VR	VR	NNP
cord-034283-65j64yq1	50	16	application	application	NN
cord-034283-65j64yq1	50	17	,	,	,
cord-034283-65j64yq1	50	18	geolocation	geolocation	NN
cord-034283-65j64yq1	50	19	beacon	beacon	NN
cord-034283-65j64yq1	50	20	data	datum	NNS
cord-034283-65j64yq1	50	21	,	,	,
cord-034283-65j64yq1	50	22	IOT	IOT	NNP
cord-034283-65j64yq1	50	23	streaming	stream	VBG
cord-034283-65j64yq1	50	24	data	datum	NNS
cord-034283-65j64yq1	50	25	dashboards	dashboard	NNS
cord-034283-65j64yq1	50	26	,	,	,
cord-034283-65j64yq1	50	27	and	and	CC
cord-034283-65j64yq1	50	28	in	in	IN
cord-034283-65j64yq1	50	29	-	-	HYPH
cord-034283-65j64yq1	50	30	product	product	NN
cord-034283-65j64yq1	50	31	AI	ai	NN
cord-034283-65j64yq1	50	32	chat	chat	NN
cord-034283-65j64yq1	50	33	.	.	.
cord-034283-65j64yq1	51	1	All	all	DT
cord-034283-65j64yq1	51	2	this	this	DT
cord-034283-65j64yq1	51	3	means	mean	VBZ
cord-034283-65j64yq1	51	4	that	that	IN
cord-034283-65j64yq1	51	5	marketing	marketing	NN
cord-034283-65j64yq1	51	6	teams	team	NNS
cord-034283-65j64yq1	51	7	need	need	VBP
cord-034283-65j64yq1	51	8	to	to	TO
cord-034283-65j64yq1	51	9	learn	learn	VB
cord-034283-65j64yq1	51	10	to	to	TO
cord-034283-65j64yq1	51	11	use	use	VB
cord-034283-65j64yq1	51	12	new	new	JJ
cord-034283-65j64yq1	51	13	channels	channel	NNS
cord-034283-65j64yq1	51	14	that	that	WDT
cord-034283-65j64yq1	51	15	they	-PRON-	PRP
cord-034283-65j64yq1	51	16	've	have	VB
cord-034283-65j64yq1	51	17	never	never	RB
cord-034283-65j64yq1	51	18	used	use	VBN
cord-034283-65j64yq1	51	19	before	before	RB
cord-034283-65j64yq1	51	20	.	.	.
cord-034283-65j64yq1	52	1	Most	most	RBS
cord-034283-65j64yq1	52	2	fundamentally	fundamentally	RB
cord-034283-65j64yq1	52	3	,	,	,
cord-034283-65j64yq1	52	4	thanks	thank	NNS
cord-034283-65j64yq1	52	5	to	to	IN
cord-034283-65j64yq1	52	6	digital	digital	VB
cord-034283-65j64yq1	52	7	the	the	DT
cord-034283-65j64yq1	52	8	whole	whole	JJ
cord-034283-65j64yq1	52	9	scope	scope	NN
cord-034283-65j64yq1	52	10	of	of	IN
cord-034283-65j64yq1	52	11	marketing	marketing	NN
cord-034283-65j64yq1	52	12	is	be	VBZ
cord-034283-65j64yq1	52	13	changing	change	VBG
cord-034283-65j64yq1	52	14	.	.	.
cord-034283-65j64yq1	53	1	The	the	DT
cord-034283-65j64yq1	53	2	touch	touch	NN
cord-034283-65j64yq1	53	3	points	point	NNS
cord-034283-65j64yq1	53	4	that	that	DT
cord-034283-65j64yq1	53	5	marketing	marketing	NN
cord-034283-65j64yq1	53	6	has	have	VBZ
cord-034283-65j64yq1	53	7	with	with	IN
cord-034283-65j64yq1	53	8	the	the	DT
cord-034283-65j64yq1	53	9	buyer	buyer	NN
cord-034283-65j64yq1	53	10	are	be	VBP
cord-034283-65j64yq1	53	11	clearly	clearly	RB
cord-034283-65j64yq1	53	12	becoming	become	VBG
cord-034283-65j64yq1	53	13	digital	digital	JJ
cord-034283-65j64yq1	53	14	and	and	CC
cord-034283-65j64yq1	53	15	,	,	,
cord-034283-65j64yq1	53	16	in	in	IN
cord-034283-65j64yq1	53	17	that	that	DT
cord-034283-65j64yq1	53	18	context	context	NN
cord-034283-65j64yq1	53	19	,	,	,
cord-034283-65j64yq1	53	20	we	-PRON-	PRP
cord-034283-65j64yq1	53	21	do	do	VBP
cord-034283-65j64yq1	53	22	find	find	VB
cord-034283-65j64yq1	53	23	digital	digital	JJ
cord-034283-65j64yq1	53	24	marketing	marketing	NN
cord-034283-65j64yq1	53	25	.	.	.
cord-034283-65j64yq1	54	1	However	however	RB
cord-034283-65j64yq1	54	2	,	,	,
cord-034283-65j64yq1	54	3	I	-PRON-	PRP
cord-034283-65j64yq1	54	4	would	would	MD
cord-034283-65j64yq1	54	5	argue	argue	VB
cord-034283-65j64yq1	54	6	that	that	IN
cord-034283-65j64yq1	54	7	even	even	RB
cord-034283-65j64yq1	54	8	this	this	DT
cord-034283-65j64yq1	54	9	is	be	VBZ
cord-034283-65j64yq1	54	10	not	not	RB
cord-034283-65j64yq1	54	11	marketing	market	VBG
cord-034283-65j64yq1	54	12	with	with	IN
cord-034283-65j64yq1	54	13	the	the	DT
cord-034283-65j64yq1	54	14	same	same	JJ
cord-034283-65j64yq1	54	15	borders	border	NNS
cord-034283-65j64yq1	54	16	that	that	WDT
cord-034283-65j64yq1	54	17	it	-PRON-	PRP
cord-034283-65j64yq1	54	18	used	use	VBD
cord-034283-65j64yq1	54	19	to	to	TO
cord-034283-65j64yq1	54	20	have	have	VB
cord-034283-65j64yq1	54	21	.	.	.
cord-034283-65j64yq1	55	1	What	what	WP
cord-034283-65j64yq1	55	2	we	-PRON-	PRP
cord-034283-65j64yq1	55	3	call	call	VBP
cord-034283-65j64yq1	55	4	digital	digital	JJ
cord-034283-65j64yq1	55	5	marketing	marketing	NN
cord-034283-65j64yq1	55	6	is	be	VBZ
cord-034283-65j64yq1	55	7	increasingly	increasingly	RB
cord-034283-65j64yq1	55	8	becoming	become	VBG
cord-034283-65j64yq1	55	9	digital	digital	JJ
cord-034283-65j64yq1	55	10	selling	selling	NN
cord-034283-65j64yq1	55	11	.	.	.
cord-034283-65j64yq1	56	1	What	what	WP
cord-034283-65j64yq1	56	2	is	be	VBZ
cord-034283-65j64yq1	56	3	selling	sell	VBG
cord-034283-65j64yq1	56	4	?	?	.
cord-034283-65j64yq1	57	1	It	-PRON-	PRP
cord-034283-65j64yq1	57	2	's	be	VBZ
cord-034283-65j64yq1	57	3	a	a	DT
cord-034283-65j64yq1	57	4	one	one	CD
cord-034283-65j64yq1	57	5	-	-	HYPH
cord-034283-65j64yq1	57	6	to	to	IN
cord-034283-65j64yq1	57	7	-	-	HYPH
cord-034283-65j64yq1	57	8	one	one	CD
cord-034283-65j64yq1	57	9	relationship	relationship	NN
cord-034283-65j64yq1	57	10	between	between	IN
cord-034283-65j64yq1	57	11	a	a	DT
cord-034283-65j64yq1	57	12	vendor	vendor	NN
cord-034283-65j64yq1	57	13	and	and	CC
cord-034283-65j64yq1	57	14	a	a	DT
cord-034283-65j64yq1	57	15	customer	customer	NN
cord-034283-65j64yq1	57	16	.	.	.
cord-034283-65j64yq1	58	1	A	a	DT
cord-034283-65j64yq1	58	2	relationship	relationship	NN
cord-034283-65j64yq1	58	3	where	where	WRB
cord-034283-65j64yq1	58	4	the	the	DT
cord-034283-65j64yq1	58	5	two	two	CD
cord-034283-65j64yq1	58	6	sides	side	NNS
cord-034283-65j64yq1	58	7	are	be	VBP
cord-034283-65j64yq1	58	8	getting	get	VBG
cord-034283-65j64yq1	58	9	to	to	TO
cord-034283-65j64yq1	58	10	know	know	VB
cord-034283-65j64yq1	58	11	each	each	DT
cord-034283-65j64yq1	58	12	other	other	JJ
cord-034283-65j64yq1	58	13	,	,	,
cord-034283-65j64yq1	58	14	and	and	CC
cord-034283-65j64yq1	58	15	as	as	IN
cord-034283-65j64yq1	58	16	they	-PRON-	PRP
cord-034283-65j64yq1	58	17	do	do	VBP
cord-034283-65j64yq1	58	18	,	,	,
cord-034283-65j64yq1	58	19	the	the	DT
cord-034283-65j64yq1	58	20	vendor	vendor	NN
cord-034283-65j64yq1	58	21	is	be	VBZ
cord-034283-65j64yq1	58	22	reading	read	VBG
cord-034283-65j64yq1	58	23	the	the	DT
cord-034283-65j64yq1	58	24	clues	clue	NNS
cord-034283-65j64yq1	58	25	that	that	WDT
cord-034283-65j64yq1	58	26	the	the	DT
cord-034283-65j64yq1	58	27	customer	customer	NN
cord-034283-65j64yq1	58	28	provides	provide	VBZ
cord-034283-65j64yq1	58	29	,	,	,
cord-034283-65j64yq1	58	30	to	to	TO
cord-034283-65j64yq1	58	31	provide	provide	VB
cord-034283-65j64yq1	58	32	a	a	DT
cord-034283-65j64yq1	58	33	personalized	personalized	JJ
cord-034283-65j64yq1	58	34	message	message	NN
cord-034283-65j64yq1	58	35	,	,	,
cord-034283-65j64yq1	58	36	personalized	personalized	JJ
cord-034283-65j64yq1	58	37	advice	advice	NN
cord-034283-65j64yq1	58	38	,	,	,
cord-034283-65j64yq1	58	39	and	and	CC
cord-034283-65j64yq1	58	40	a	a	DT
cord-034283-65j64yq1	58	41	personalized	personalized	JJ
cord-034283-65j64yq1	58	42	value	value	NN
cord-034283-65j64yq1	58	43	proposition	proposition	NN
cord-034283-65j64yq1	58	44	.	.	.
cord-034283-65j64yq1	59	1	That	that	DT
cord-034283-65j64yq1	59	2	's	be	VBZ
cord-034283-65j64yq1	59	3	the	the	DT
cord-034283-65j64yq1	59	4	classic	classic	JJ
cord-034283-65j64yq1	59	5	role	role	NN
cord-034283-65j64yq1	59	6	of	of	IN
cord-034283-65j64yq1	59	7	a	a	DT
cord-034283-65j64yq1	59	8	sales	sale	NNS
cord-034283-65j64yq1	59	9	rep	rep	NN
cord-034283-65j64yq1	59	10	-	-	:
cord-034283-65j64yq1	59	11	to	to	TO
cord-034283-65j64yq1	59	12	establish	establish	VB
cord-034283-65j64yq1	59	13	a	a	DT
cord-034283-65j64yq1	59	14	one	one	CD
cord-034283-65j64yq1	59	15	-	-	HYPH
cord-034283-65j64yq1	59	16	onone	onone	NN
cord-034283-65j64yq1	59	17	advisory	advisory	NN
cord-034283-65j64yq1	59	18	relationship	relationship	NN
cord-034283-65j64yq1	59	19	that	that	WDT
cord-034283-65j64yq1	59	20	provides	provide	VBZ
cord-034283-65j64yq1	59	21	contextualized	contextualize	VBN
cord-034283-65j64yq1	59	22	value	value	NN
cord-034283-65j64yq1	59	23	.	.	.
cord-034283-65j64yq1	60	1	So	so	RB
cord-034283-65j64yq1	60	2	,	,	,
cord-034283-65j64yq1	60	3	digital	digital	JJ
cord-034283-65j64yq1	60	4	changes	change	NNS
cord-034283-65j64yq1	60	5	marketing	marketing	NN
cord-034283-65j64yq1	60	6	by	by	IN
cord-034283-65j64yq1	60	7	turning	turn	VBG
cord-034283-65j64yq1	60	8	marketers	marketer	NNS
cord-034283-65j64yq1	60	9	into	into	IN
cord-034283-65j64yq1	60	10	virtual	virtual	JJ
cord-034283-65j64yq1	60	11	early	early	JJ
cord-034283-65j64yq1	60	12	-	-	HYPH
cord-034283-65j64yq1	60	13	stage	stage	NN
cord-034283-65j64yq1	60	14	sellers	seller	NNS
cord-034283-65j64yq1	60	15	far	far	RB
cord-034283-65j64yq1	60	16	upstream	upstream	RB
cord-034283-65j64yq1	60	17	in	in	IN
cord-034283-65j64yq1	60	18	the	the	DT
cord-034283-65j64yq1	60	19	funnel	funnel	NN
cord-034283-65j64yq1	60	20	.	.	.
cord-034283-65j64yq1	61	1	Going	go	VBG
cord-034283-65j64yq1	61	2	forward	forward	RB
cord-034283-65j64yq1	61	3	marketing	marketing	NN
cord-034283-65j64yq1	61	4	will	will	MD
cord-034283-65j64yq1	61	5	create	create	VB
cord-034283-65j64yq1	61	6	that	that	DT
cord-034283-65j64yq1	61	7	one	one	CD
cord-034283-65j64yq1	61	8	-	-	HYPH
cord-034283-65j64yq1	61	9	on	on	IN
cord-034283-65j64yq1	61	10	-	-	HYPH
cord-034283-65j64yq1	61	11	one	one	CD
cord-034283-65j64yq1	61	12	relationship	relationship	NN
cord-034283-65j64yq1	61	13	with	with	IN
cord-034283-65j64yq1	61	14	the	the	DT
cord-034283-65j64yq1	61	15	buyer	buyer	NN
cord-034283-65j64yq1	61	16	long	long	RB
cord-034283-65j64yq1	61	17	before	before	IN
cord-034283-65j64yq1	61	18	the	the	DT
cord-034283-65j64yq1	61	19	sales	sale	NNS
cord-034283-65j64yq1	61	20	rep	rep	NNP
cord-034283-65j64yq1	61	21	does	do	VBZ
cord-034283-65j64yq1	61	22	downstream	downstream	RB
cord-034283-65j64yq1	61	23	.	.	.
cord-034283-65j64yq1	62	1	This	this	DT
cord-034283-65j64yq1	62	2	matters	matter	VBZ
cord-034283-65j64yq1	62	3	because	because	IN
cord-034283-65j64yq1	62	4	in	in	IN
cord-034283-65j64yq1	62	5	some	some	DT
cord-034283-65j64yq1	62	6	product	product	NN
cord-034283-65j64yq1	62	7	categories	category	NNS
cord-034283-65j64yq1	62	8	,	,	,
cord-034283-65j64yq1	62	9	with	with	IN
cord-034283-65j64yq1	62	10	some	some	DT
cord-034283-65j64yq1	62	11	customer	customer	NN
cord-034283-65j64yq1	62	12	segments	segment	NNS
cord-034283-65j64yq1	62	13	,	,	,
cord-034283-65j64yq1	62	14	marketing	marketing	NN
cord-034283-65j64yq1	62	15	can	can	MD
cord-034283-65j64yq1	62	16	keep	keep	VB
cord-034283-65j64yq1	62	17	selling	sell	VBG
cord-034283-65j64yq1	62	18	virtually	virtually	RB
cord-034283-65j64yq1	62	19	all	all	PDT
cord-034283-65j64yq1	62	20	the	the	DT
cord-034283-65j64yq1	62	21	way	way	NN
cord-034283-65j64yq1	62	22	through	through	IN
cord-034283-65j64yq1	62	23	the	the	DT
cord-034283-65j64yq1	62	24	point	point	NN
cord-034283-65j64yq1	62	25	-	-	HYPH
cord-034283-65j64yq1	62	26	of	of	IN
cord-034283-65j64yq1	62	27	-	-	HYPH
cord-034283-65j64yq1	62	28	sale	sale	NN
cord-034283-65j64yq1	62	29	.	.	.
cord-034283-65j64yq1	63	1	Buyers	buyer	NNS
cord-034283-65j64yq1	63	2	may	may	MD
cord-034283-65j64yq1	63	3	no	no	RB
cord-034283-65j64yq1	63	4	longer	longer	RB
cord-034283-65j64yq1	63	5	see	see	VB
cord-034283-65j64yq1	63	6	value	value	NN
cord-034283-65j64yq1	63	7	in	in	IN
cord-034283-65j64yq1	63	8	speaking	speak	VBG
cord-034283-65j64yq1	63	9	to	to	IN
cord-034283-65j64yq1	63	10	a	a	DT
cord-034283-65j64yq1	63	11	human	human	JJ
cord-034283-65j64yq1	63	12	being	being	NN
cord-034283-65j64yq1	63	13	before	before	IN
cord-034283-65j64yq1	63	14	they	-PRON-	PRP
cord-034283-65j64yq1	63	15	choose	choose	VBP
cord-034283-65j64yq1	63	16	.	.	.
cord-034283-65j64yq1	64	1	At	at	IN
cord-034283-65j64yq1	64	2	that	that	DT
cord-034283-65j64yq1	64	3	point	point	NN
cord-034283-65j64yq1	64	4	,	,	,
cord-034283-65j64yq1	64	5	marketing	marketing	NN
cord-034283-65j64yq1	64	6	is	be	VBZ
cord-034283-65j64yq1	64	7	encroaching	encroach	VBG
cord-034283-65j64yq1	64	8	not	not	RB
cord-034283-65j64yq1	64	9	only	only	RB
cord-034283-65j64yq1	64	10	on	on	IN
cord-034283-65j64yq1	64	11	selling	sell	VBG
cord-034283-65j64yq1	64	12	but	but	CC
cord-034283-65j64yq1	64	13	on	on	IN
cord-034283-65j64yq1	64	14	e	e	NN
cord-034283-65j64yq1	64	15	-	-	NN
cord-034283-65j64yq1	64	16	commerce	commerce	NN
cord-034283-65j64yq1	64	17	and	and	CC
cord-034283-65j64yq1	64	18	sometimes	sometimes	RB
cord-034283-65j64yq1	64	19	customer	customer	NN
cord-034283-65j64yq1	64	20	success	success	NN
cord-034283-65j64yq1	64	21	.	.	.
cord-034283-65j64yq1	65	1	It	-PRON-	PRP
cord-034283-65j64yq1	65	2	's	be	VBZ
cord-034283-65j64yq1	65	3	not	not	RB
cord-034283-65j64yq1	65	4	simply	simply	RB
cord-034283-65j64yq1	65	5	taking	take	VBG
cord-034283-65j64yq1	65	6	the	the	DT
cord-034283-65j64yq1	65	7	dynamics	dynamic	NNS
cord-034283-65j64yq1	65	8	of	of	IN
cord-034283-65j64yq1	65	9	what	what	WP
cord-034283-65j64yq1	65	10	we	-PRON-	PRP
cord-034283-65j64yq1	65	11	've	have	VB
cord-034283-65j64yq1	65	12	traditionally	traditionally	RB
cord-034283-65j64yq1	65	13	called	call	VBN
cord-034283-65j64yq1	65	14	marketing	marketing	NN
cord-034283-65j64yq1	65	15	and	and	CC
cord-034283-65j64yq1	65	16	turning	turn	VBG
cord-034283-65j64yq1	65	17	that	that	DT
cord-034283-65j64yq1	65	18	digital	digital	NN
cord-034283-65j64yq1	65	19	.	.	.
cord-034283-65j64yq1	66	1	All	all	DT
cord-034283-65j64yq1	66	2	of	of	IN
cord-034283-65j64yq1	66	3	this	this	DT
cord-034283-65j64yq1	66	4	means	mean	VBZ
cord-034283-65j64yq1	66	5	that	that	IN
cord-034283-65j64yq1	66	6	the	the	DT
cord-034283-65j64yq1	66	7	role	role	NN
cord-034283-65j64yq1	66	8	that	that	IN
cord-034283-65j64yq1	66	9	marketing	marketing	NN
cord-034283-65j64yq1	66	10	can	can	MD
cord-034283-65j64yq1	66	11	play	play	VB
cord-034283-65j64yq1	66	12	in	in	IN
cord-034283-65j64yq1	66	13	a	a	DT
cord-034283-65j64yq1	66	14	company	company	NN
cord-034283-65j64yq1	66	15	's	's	POS
cord-034283-65j64yq1	66	16	success	success	NN
cord-034283-65j64yq1	66	17	is	be	VBZ
cord-034283-65j64yq1	66	18	changing	change	VBG
cord-034283-65j64yq1	66	19	.	.	.
cord-034283-65j64yq1	67	1	It	-PRON-	PRP
cord-034283-65j64yq1	67	2	can	can	MD
cord-034283-65j64yq1	67	3	go	go	VB
cord-034283-65j64yq1	67	4	beyond	beyond	IN
cord-034283-65j64yq1	67	5	creating	create	VBG
cord-034283-65j64yq1	67	6	reputation	reputation	NN
cord-034283-65j64yq1	67	7	for	for	IN
cord-034283-65j64yq1	67	8	the	the	DT
cord-034283-65j64yq1	67	9	company	company	NN
cord-034283-65j64yq1	67	10	,	,	,
cord-034283-65j64yq1	67	11	to	to	IN
cord-034283-65j64yq1	67	12	creating	create	VBG
cord-034283-65j64yq1	67	13	relationships	relationship	NNS
cord-034283-65j64yq1	67	14	and	and	CC
cord-034283-65j64yq1	67	15	even	even	RB
cord-034283-65j64yq1	67	16	revenue	revenue	NN
cord-034283-65j64yq1	67	17	.	.	.
cord-034283-65j64yq1	68	1	Early	early	JJ
cord-034283-65j64yq1	68	2	adopters	adopter	NNS
cord-034283-65j64yq1	68	3	of	of	IN
cord-034283-65j64yq1	68	4	digital	digital	JJ
cord-034283-65j64yq1	68	5	approaches	approach	NNS
cord-034283-65j64yq1	68	6	were	be	VBD
cord-034283-65j64yq1	68	7	only	only	RB
cord-034283-65j64yq1	68	8	on	on	IN
cord-034283-65j64yq1	68	9	the	the	DT
cord-034283-65j64yq1	68	10	hook	hook	NN
cord-034283-65j64yq1	68	11	for	for	IN
cord-034283-65j64yq1	68	12	impressionsmimicking	impressionsmimicke	VBG
cord-034283-65j64yq1	68	13	a	a	DT
cord-034283-65j64yq1	68	14	traditional	traditional	JJ
cord-034283-65j64yq1	68	15	marketing	marketing	NN
cord-034283-65j64yq1	68	16	role	role	NN
cord-034283-65j64yq1	68	17	-but	-but	:
cord-034283-65j64yq1	68	18	they	-PRON-	PRP
cord-034283-65j64yq1	68	19	're	be	VBP
cord-034283-65j64yq1	68	20	increasingly	increasingly	RB
cord-034283-65j64yq1	68	21	on	on	IN
cord-034283-65j64yq1	68	22	the	the	DT
cord-034283-65j64yq1	68	23	hook	hook	NN
cord-034283-65j64yq1	68	24	for	for	IN
cord-034283-65j64yq1	68	25	engagement	engagement	NN
cord-034283-65j64yq1	68	26	and	and	CC
cord-034283-65j64yq1	68	27	leads	lead	VBZ
cord-034283-65j64yq1	68	28	and	and	CC
cord-034283-65j64yq1	68	29	going	go	VBG
cord-034283-65j64yq1	68	30	forward	forward	RB
cord-034283-65j64yq1	68	31	may	may	MD
cord-034283-65j64yq1	68	32	be	be	VB
cord-034283-65j64yq1	68	33	asked	ask	VBN
cord-034283-65j64yq1	68	34	for	for	IN
cord-034283-65j64yq1	68	35	quarterly	quarterly	JJ
cord-034283-65j64yq1	68	36	revenues	revenue	NNS
cord-034283-65j64yq1	68	37	and	and	CC
cord-034283-65j64yq1	68	38	a	a	DT
cord-034283-65j64yq1	68	39	lower	low	JJR
cord-034283-65j64yq1	68	40	total	total	JJ
cord-034283-65j64yq1	68	41	cost	cost	NN
cord-034283-65j64yq1	68	42	of	of	IN
cord-034283-65j64yq1	68	43	sales	sale	NNS
cord-034283-65j64yq1	68	44	-	-	HYPH
cord-034283-65j64yq1	68	45	to	to	IN
cord-034283-65j64yq1	68	46	-	-	HYPH
cord-034283-65j64yq1	68	47	revenue	revenue	NN
cord-034283-65j64yq1	68	48	ratio	ratio	NN
cord-034283-65j64yq1	68	49	.	.	.
cord-034283-65j64yq1	69	1	Over	over	IN
cord-034283-65j64yq1	69	2	time	time	NN
cord-034283-65j64yq1	69	3	the	the	DT
cord-034283-65j64yq1	69	4	cultural	cultural	JJ
cord-034283-65j64yq1	69	5	ethos	ethos	NN
cord-034283-65j64yq1	69	6	of	of	IN
cord-034283-65j64yq1	69	7	marketing	marketing	NN
cord-034283-65j64yq1	69	8	will	will	MD
cord-034283-65j64yq1	69	9	shift	shift	VB
cord-034283-65j64yq1	69	10	beyond	beyond	IN
cord-034283-65j64yq1	69	11	creating	create	VBG
cord-034283-65j64yq1	69	12	a	a	DT
cord-034283-65j64yq1	69	13	digital	digital	JJ
cord-034283-65j64yq1	69	14	version	version	NN
cord-034283-65j64yq1	69	15	of	of	IN
cord-034283-65j64yq1	69	16	today	today	NN
cord-034283-65j64yq1	69	17	's	's	POS
cord-034283-65j64yq1	69	18	marketing	marketing	NN
cord-034283-65j64yq1	69	19	culture	culture	NN
cord-034283-65j64yq1	69	20	.	.	.
cord-034283-65j64yq1	70	1	It	-PRON-	PRP
cord-034283-65j64yq1	70	2	will	will	MD
cord-034283-65j64yq1	70	3	evolve	evolve	VB
cord-034283-65j64yq1	70	4	toward	toward	IN
cord-034283-65j64yq1	70	5	a	a	DT
cord-034283-65j64yq1	70	6	culture	culture	NN
cord-034283-65j64yq1	70	7	of	of	IN
cord-034283-65j64yq1	70	8	digital	digital	JJ
cord-034283-65j64yq1	70	9	dialog	dialog	NN
cord-034283-65j64yq1	70	10	with	with	IN
cord-034283-65j64yq1	70	11	customers	customer	NNS
cord-034283-65j64yq1	70	12	instead	instead	RB
cord-034283-65j64yq1	70	13	of	of	IN
cord-034283-65j64yq1	70	14	one	one	CD
cord-034283-65j64yq1	70	15	-	-	HYPH
cord-034283-65j64yq1	70	16	way	way	NN
cord-034283-65j64yq1	70	17	communication	communication	NN
cord-034283-65j64yq1	70	18	to	to	IN
cord-034283-65j64yq1	70	19	them	-PRON-	PRP
cord-034283-65j64yq1	70	20	,	,	,
cord-034283-65j64yq1	70	21	plus	plus	CC
cord-034283-65j64yq1	70	22	a	a	DT
cord-034283-65j64yq1	70	23	culture	culture	NN
cord-034283-65j64yq1	70	24	of	of	IN
cord-034283-65j64yq1	70	25	resultsgeneration	resultsgeneration	NN
cord-034283-65j64yq1	70	26	for	for	IN
cord-034283-65j64yq1	70	27	the	the	DT
cord-034283-65j64yq1	70	28	company	company	NN
cord-034283-65j64yq1	70	29	.	.	.
cord-034283-65j64yq1	71	1	With	with	IN
cord-034283-65j64yq1	71	2	greater	great	JJR
cord-034283-65j64yq1	71	3	visibility	visibility	NN
cord-034283-65j64yq1	71	4	into	into	IN
cord-034283-65j64yq1	71	5	marketing	marketing	NN
cord-034283-65j64yq1	71	6	's	's	POS
cord-034283-65j64yq1	71	7	impact	impact	NN
cord-034283-65j64yq1	71	8	on	on	IN
cord-034283-65j64yq1	71	9	the	the	DT
cord-034283-65j64yq1	71	10	customer	customer	NN
cord-034283-65j64yq1	71	11	,	,	,
cord-034283-65j64yq1	71	12	resources	resource	NNS
cord-034283-65j64yq1	71	13	will	will	MD
cord-034283-65j64yq1	71	14	be	be	VB
cord-034283-65j64yq1	71	15	allocated	allocate	VBN
cord-034283-65j64yq1	71	16	toward	toward	IN
cord-034283-65j64yq1	71	17	these	these	DT
cord-034283-65j64yq1	71	18	relatively	relatively	RB
cord-034283-65j64yq1	71	19	new	new	JJ
cord-034283-65j64yq1	71	20	capabilities	capability	NNS
cord-034283-65j64yq1	71	21	.	.	.
cord-034283-65j64yq1	72	1	Marketing	marketing	NN
cord-034283-65j64yq1	72	2	leadership	leadership	NN
cord-034283-65j64yq1	72	3	's	's	POS
cord-034283-65j64yq1	72	4	challenge	challenge	NN
cord-034283-65j64yq1	72	5	will	will	MD
cord-034283-65j64yq1	72	6	be	be	VB
cord-034283-65j64yq1	72	7	to	to	TO
cord-034283-65j64yq1	72	8	help	help	VB
cord-034283-65j64yq1	72	9	a	a	DT
cord-034283-65j64yq1	72	10	new	new	JJ
cord-034283-65j64yq1	72	11	ethos	ethos	NN
cord-034283-65j64yq1	72	12	rise	rise	NN
cord-034283-65j64yq1	72	13	,	,	,
cord-034283-65j64yq1	72	14	while	while	IN
cord-034283-65j64yq1	72	15	still	still	RB
cord-034283-65j64yq1	72	16	nurturing	nurture	VBG
cord-034283-65j64yq1	72	17	marketing	marketing	NN
cord-034283-65j64yq1	72	18	's	's	POS
cord-034283-65j64yq1	72	19	spirit	spirit	NN
cord-034283-65j64yq1	72	20	of	of	IN
cord-034283-65j64yq1	72	21	creative	creative	JJ
cord-034283-65j64yq1	72	22	experiential	experiential	JJ
cord-034283-65j64yq1	72	23	communications	communication	NNS
cord-034283-65j64yq1	72	24	.	.	.
cord-034283-65j64yq1	73	1	The	the	DT
cord-034283-65j64yq1	73	2	final	final	JJ
cord-034283-65j64yq1	73	3	consequence	consequence	NN
cord-034283-65j64yq1	73	4	of	of	IN
cord-034283-65j64yq1	73	5	these	these	DT
cord-034283-65j64yq1	73	6	changes	change	NNS
cord-034283-65j64yq1	73	7	is	be	VBZ
cord-034283-65j64yq1	73	8	the	the	DT
cord-034283-65j64yq1	73	9	need	need	NN
cord-034283-65j64yq1	73	10	to	to	TO
cord-034283-65j64yq1	73	11	redefine	redefine	VB
cord-034283-65j64yq1	73	12	the	the	DT
cord-034283-65j64yq1	73	13	kind	kind	NN
cord-034283-65j64yq1	73	14	of	of	IN
cord-034283-65j64yq1	73	15	talent	talent	NN
cord-034283-65j64yq1	73	16	marketing	marketing	NN
cord-034283-65j64yq1	73	17	needs	need	NNS
cord-034283-65j64yq1	73	18	to	to	TO
cord-034283-65j64yq1	73	19	attract	attract	VB
cord-034283-65j64yq1	73	20	,	,	,
cord-034283-65j64yq1	73	21	recruit	recruit	VB
cord-034283-65j64yq1	73	22	and	and	CC
cord-034283-65j64yq1	73	23	keep	keep	VB
cord-034283-65j64yq1	73	24	.	.	.
cord-034283-65j64yq1	74	1	Not	not	RB
cord-034283-65j64yq1	74	2	only	only	RB
cord-034283-65j64yq1	74	3	those	those	DT
cord-034283-65j64yq1	74	4	who	who	WP
cord-034283-65j64yq1	74	5	understand	understand	VBP
cord-034283-65j64yq1	74	6	digital	digital	JJ
cord-034283-65j64yq1	74	7	marketing	marketing	NN
cord-034283-65j64yq1	74	8	technically	technically	RB
cord-034283-65j64yq1	74	9	,	,	,
cord-034283-65j64yq1	74	10	but	but	CC
cord-034283-65j64yq1	74	11	those	those	DT
cord-034283-65j64yq1	74	12	who	who	WP
cord-034283-65j64yq1	74	13	can	can	MD
cord-034283-65j64yq1	74	14	thrive	thrive	VB
cord-034283-65j64yq1	74	15	in	in	IN
cord-034283-65j64yq1	74	16	the	the	DT
cord-034283-65j64yq1	74	17	type	type	NN
cord-034283-65j64yq1	74	18	of	of	IN
cord-034283-65j64yq1	74	19	environment	environment	NN
cord-034283-65j64yq1	74	20	that	that	WDT
cord-034283-65j64yq1	74	21	the	the	DT
cord-034283-65j64yq1	74	22	digital	digital	JJ
cord-034283-65j64yq1	74	23	ripple	ripple	NN
cord-034283-65j64yq1	74	24	effect	effect	NN
cord-034283-65j64yq1	74	25	creates	create	VBZ
cord-034283-65j64yq1	74	26	.	.	.
cord-034283-65j64yq1	75	1	I	-PRON-	PRP
cord-034283-65j64yq1	75	2	hope	hope	VBP
cord-034283-65j64yq1	75	3	this	this	DT
cord-034283-65j64yq1	75	4	illustrates	illustrate	VBZ
cord-034283-65j64yq1	75	5	how	how	WRB
cord-034283-65j64yq1	75	6	profound	profound	JJ
cord-034283-65j64yq1	75	7	of	of	IN
cord-034283-65j64yq1	75	8	a	a	DT
cord-034283-65j64yq1	75	9	transformation	transformation	NN
cord-034283-65j64yq1	75	10	is	be	VBZ
cord-034283-65j64yq1	75	11	coming	come	VBG
cord-034283-65j64yq1	75	12	to	to	IN
cord-034283-65j64yq1	75	13	marketing	marketing	NN
cord-034283-65j64yq1	75	14	,	,	,
cord-034283-65j64yq1	75	15	one	one	CD
cord-034283-65j64yq1	75	16	that	that	WDT
cord-034283-65j64yq1	75	17	includes	include	VBZ
cord-034283-65j64yq1	75	18	but	but	CC
cord-034283-65j64yq1	75	19	also	also	RB
cord-034283-65j64yq1	75	20	far	far	RB
cord-034283-65j64yq1	75	21	surpasses	surpass	VBZ
cord-034283-65j64yq1	75	22	what	what	WP
cord-034283-65j64yq1	75	23	we	-PRON-	PRP
cord-034283-65j64yq1	75	24	call	call	VBP
cord-034283-65j64yq1	75	25	digital	digital	JJ
cord-034283-65j64yq1	75	26	marketing	marketing	NN
cord-034283-65j64yq1	75	27	,	,	,
cord-034283-65j64yq1	75	28	spanning	span	VBG
cord-034283-65j64yq1	75	29	the	the	DT
cord-034283-65j64yq1	75	30	entire	entire	JJ
cord-034283-65j64yq1	75	31	digital	digital	JJ
cord-034283-65j64yq1	75	32	effect	effect	NN
cord-034283-65j64yq1	75	33	.	.	.
cord-034283-65j64yq1	76	1	Storbacka	Storbacka	NNS
cord-034283-65j64yq1	76	2	:	:	:
cord-034283-65j64yq1	76	3	This	this	DT
cord-034283-65j64yq1	76	4	is	be	VBZ
cord-034283-65j64yq1	76	5	obviously	obviously	RB
cord-034283-65j64yq1	76	6	the	the	DT
cord-034283-65j64yq1	76	7	reason	reason	NN
cord-034283-65j64yq1	76	8	why	why	WRB
cord-034283-65j64yq1	76	9	you	-PRON-	PRP
cord-034283-65j64yq1	76	10	call	call	VBP
cord-034283-65j64yq1	76	11	for	for	IN
cord-034283-65j64yq1	76	12	the	the	DT
cord-034283-65j64yq1	76	13	transformation	transformation	NN
cord-034283-65j64yq1	76	14	of	of	IN
cord-034283-65j64yq1	76	15	marketing	marketing	NN
cord-034283-65j64yq1	76	16	.	.	.
cord-034283-65j64yq1	77	1	My	-PRON-	PRP$
cord-034283-65j64yq1	77	2	understanding	understanding	NN
cord-034283-65j64yq1	77	3	is	be	VBZ
cord-034283-65j64yq1	77	4	that	that	IN
cord-034283-65j64yq1	77	5	you	-PRON-	PRP
cord-034283-65j64yq1	77	6	have	have	VBP
cord-034283-65j64yq1	77	7	divided	divide	VBN
cord-034283-65j64yq1	77	8	the	the	DT
cord-034283-65j64yq1	77	9	transformation	transformation	NN
cord-034283-65j64yq1	77	10	into	into	IN
cord-034283-65j64yq1	77	11	three	three	CD
cord-034283-65j64yq1	77	12	different	different	JJ
cord-034283-65j64yq1	77	13	types	type	NNS
cord-034283-65j64yq1	77	14	.	.	.
cord-034283-65j64yq1	78	1	Could	Could	MD
cord-034283-65j64yq1	78	2	give	give	VB
cord-034283-65j64yq1	78	3	an	an	DT
cord-034283-65j64yq1	78	4	overview	overview	NN
cord-034283-65j64yq1	78	5	?	?	.
cord-034283-65j64yq1	79	1	Moser	Moser	NNP
cord-034283-65j64yq1	79	2	:	:	:
cord-034283-65j64yq1	79	3	Yes	yes	UH
cord-034283-65j64yq1	79	4	,	,	,
cord-034283-65j64yq1	79	5	let	let	VB
cord-034283-65j64yq1	79	6	's	-PRON-	PRP
cord-034283-65j64yq1	79	7	discuss	discuss	VB
cord-034283-65j64yq1	79	8	three	three	CD
cord-034283-65j64yq1	79	9	types	type	NNS
cord-034283-65j64yq1	79	10	of	of	IN
cord-034283-65j64yq1	79	11	transformations	transformation	NNS
cord-034283-65j64yq1	79	12	:	:	:
cord-034283-65j64yq1	79	13	transformed	transform	VBN
cord-034283-65j64yq1	79	14	propositions	proposition	NNS
cord-034283-65j64yq1	79	15	,	,	,
cord-034283-65j64yq1	79	16	transformed	transform	VBN
cord-034283-65j64yq1	79	17	processes	process	NNS
cord-034283-65j64yq1	79	18	and	and	CC
cord-034283-65j64yq1	79	19	transformed	transform	VBN
cord-034283-65j64yq1	79	20	partnerships	partnership	NNS
cord-034283-65j64yq1	79	21	.	.	.
cord-034283-65j64yq1	80	1	In	in	IN
cord-034283-65j64yq1	80	2	each	each	DT
cord-034283-65j64yq1	80	3	of	of	IN
cord-034283-65j64yq1	80	4	these	these	DT
cord-034283-65j64yq1	80	5	three	three	CD
cord-034283-65j64yq1	80	6	areas	area	NNS
cord-034283-65j64yq1	80	7	I	-PRON-	PRP
cord-034283-65j64yq1	80	8	will	will	MD
cord-034283-65j64yq1	80	9	highlight	highlight	VB
cord-034283-65j64yq1	80	10	four	four	CD
cord-034283-65j64yq1	80	11	major	major	JJ
cord-034283-65j64yq1	80	12	trends	trend	NNS
cord-034283-65j64yq1	80	13	,	,	,
cord-034283-65j64yq1	80	14	so	so	IN
cord-034283-65j64yq1	80	15	a	a	DT
cord-034283-65j64yq1	80	16	dozen	dozen	NN
cord-034283-65j64yq1	80	17	trends	trend	NNS
cord-034283-65j64yq1	80	18	in	in	IN
cord-034283-65j64yq1	80	19	total	total	NN
cord-034283-65j64yq1	80	20	.	.	.
cord-034283-65j64yq1	81	1	I	-PRON-	PRP
cord-034283-65j64yq1	81	2	hope	hope	VBP
cord-034283-65j64yq1	81	3	your	-PRON-	PRP$
cord-034283-65j64yq1	81	4	readers	reader	NNS
cord-034283-65j64yq1	81	5	find	find	VB
cord-034283-65j64yq1	81	6	at	at	IN
cord-034283-65j64yq1	81	7	least	least	JJS
cord-034283-65j64yq1	81	8	some	some	DT
cord-034283-65j64yq1	81	9	of	of	IN
cord-034283-65j64yq1	81	10	these	these	DT
cord-034283-65j64yq1	81	11	worthy	worthy	JJ
cord-034283-65j64yq1	81	12	of	of	IN
cord-034283-65j64yq1	81	13	future	future	JJ
cord-034283-65j64yq1	81	14	research	research	NN
cord-034283-65j64yq1	81	15	.	.	.
cord-034283-65j64yq1	82	1	(	(	-LRB-
cord-034283-65j64yq1	82	2	See	see	VB
cord-034283-65j64yq1	82	3	Fig	Fig	NNP
cord-034283-65j64yq1	82	4	.	.	NNP
cord-034283-65j64yq1	82	5	1	1	CD
cord-034283-65j64yq1	82	6	)	)	-RRB-
cord-034283-65j64yq1	82	7	 	 	_SP
cord-034283-65j64yq1	83	1	Thanks	thank	NNS
cord-034283-65j64yq1	83	2	to	to	IN
cord-034283-65j64yq1	83	3	the	the	DT
cord-034283-65j64yq1	83	4	nature	nature	NN
cord-034283-65j64yq1	83	5	of	of	IN
cord-034283-65j64yq1	83	6	digital	digital	JJ
cord-034283-65j64yq1	83	7	offer	offer	NN
cord-034283-65j64yq1	83	8	innovation	innovation	NN
cord-034283-65j64yq1	83	9	,	,	,
cord-034283-65j64yq1	83	10	marketing	marketing	NN
cord-034283-65j64yq1	83	11	leaders	leader	NNS
cord-034283-65j64yq1	83	12	will	will	MD
cord-034283-65j64yq1	83	13	need	need	VB
cord-034283-65j64yq1	83	14	to	to	TO
cord-034283-65j64yq1	83	15	enable	enable	VB
cord-034283-65j64yq1	83	16	their	-PRON-	PRP$
cord-034283-65j64yq1	83	17	product	product	NN
cord-034283-65j64yq1	83	18	and	and	CC
cord-034283-65j64yq1	83	19	solution	solution	NN
cord-034283-65j64yq1	83	20	marketing	marketing	NN
cord-034283-65j64yq1	83	21	teams	team	NNS
cord-034283-65j64yq1	83	22	to	to	TO
cord-034283-65j64yq1	83	23	excel	excel	VB
cord-034283-65j64yq1	83	24	at	at	IN
cord-034283-65j64yq1	83	25	an	an	DT
cord-034283-65j64yq1	83	26	evolved	evolved	JJ
cord-034283-65j64yq1	83	27	playbook	playbook	NN
cord-034283-65j64yq1	83	28	.	.	.
cord-034283-65j64yq1	84	1	How	how	WRB
cord-034283-65j64yq1	84	2	to	to	TO
cord-034283-65j64yq1	84	3	integrate	integrate	VB
cord-034283-65j64yq1	84	4	improved	improved	JJ
cord-034283-65j64yq1	84	5	flow	flow	NN
cord-034283-65j64yq1	84	6	-	-	HYPH
cord-034283-65j64yq1	84	7	workflows	workflow	NNS
cord-034283-65j64yq1	84	8	in	in	IN
cord-034283-65j64yq1	84	9	a	a	DT
cord-034283-65j64yq1	84	10	B2B	b2b	JJ
cord-034283-65j64yq1	84	11	context	context	NN
cord-034283-65j64yq1	84	12	and	and	CC
cord-034283-65j64yq1	84	13	lifeflows	lifeflow	VBZ
cord-034283-65j64yq1	84	14	in	in	IN
cord-034283-65j64yq1	84	15	a	a	DT
cord-034283-65j64yq1	84	16	B2C	b2c	JJ
cord-034283-65j64yq1	84	17	context	context	NN
cord-034283-65j64yq1	84	18	-	-	HYPH
cord-034283-65j64yq1	84	19	into	into	IN
cord-034283-65j64yq1	84	20	value	value	NN
cord-034283-65j64yq1	84	21	propositions	proposition	NNS
cord-034283-65j64yq1	84	22	as	as	IN
cord-034283-65j64yq1	84	23	a	a	DT
cord-034283-65j64yq1	84	24	new	new	JJ
cord-034283-65j64yq1	84	25	type	type	NN
cord-034283-65j64yq1	84	26	of	of	IN
cord-034283-65j64yq1	84	27	benefit	benefit	NN
cord-034283-65j64yq1	84	28	layered	layer	VBN
cord-034283-65j64yq1	84	29	over	over	IN
cord-034283-65j64yq1	84	30	traditional	traditional	JJ
cord-034283-65j64yq1	84	31	benefit	benefit	NN
cord-034283-65j64yq1	84	32	categories	category	NNS
cord-034283-65j64yq1	84	33	?	?	.
cord-034283-65j64yq1	85	1	How	how	WRB
cord-034283-65j64yq1	85	2	to	to	TO
cord-034283-65j64yq1	85	3	become	become	VB
cord-034283-65j64yq1	85	4	known	know	VBN
cord-034283-65j64yq1	85	5	as	as	IN
cord-034283-65j64yq1	85	6	the	the	DT
cord-034283-65j64yq1	85	7	critical	critical	JJ
cord-034283-65j64yq1	85	8	intelligence	intelligence	NN
cord-034283-65j64yq1	85	9	within	within	IN
cord-034283-65j64yq1	85	10	the	the	DT
cord-034283-65j64yq1	85	11	flow	flow	NN
cord-034283-65j64yq1	85	12	?	?	.
cord-034283-65j64yq1	86	1	How	how	WRB
cord-034283-65j64yq1	86	2	to	to	TO
cord-034283-65j64yq1	86	3	market	market	VB
cord-034283-65j64yq1	86	4	past	past	IN
cord-034283-65j64yq1	86	5	the	the	DT
cord-034283-65j64yq1	86	6	point	point	NN
cord-034283-65j64yq1	86	7	of	of	IN
cord-034283-65j64yq1	86	8	sale	sale	NN
cord-034283-65j64yq1	86	9	to	to	TO
cord-034283-65j64yq1	86	10	encourage	encourage	VB
cord-034283-65j64yq1	86	11	the	the	DT
cord-034283-65j64yq1	86	12	customer	customer	NN
cord-034283-65j64yq1	86	13	behavioral	behavioral	JJ
cord-034283-65j64yq1	86	14	change	change	NN
cord-034283-65j64yq1	86	15	needed	need	VBN
cord-034283-65j64yq1	86	16	to	to	TO
cord-034283-65j64yq1	86	17	experience	experience	VB
cord-034283-65j64yq1	86	18	the	the	DT
cord-034283-65j64yq1	86	19	value	value	NN
cord-034283-65j64yq1	86	20	of	of	IN
cord-034283-65j64yq1	86	21	new	new	JJ
cord-034283-65j64yq1	86	22	flow	flow	NN
cord-034283-65j64yq1	86	23	throughout	throughout	IN
cord-034283-65j64yq1	86	24	the	the	DT
cord-034283-65j64yq1	86	25	usage	usage	NN
cord-034283-65j64yq1	86	26	lifecycle	lifecycle	NN
cord-034283-65j64yq1	86	27	?	?	.
cord-034283-65j64yq1	87	1	How	how	WRB
cord-034283-65j64yq1	87	2	to	to	TO
cord-034283-65j64yq1	87	3	win	win	VB
cord-034283-65j64yq1	87	4	over	over	RP
cord-034283-65j64yq1	87	5	trusted	trust	VBN
cord-034283-65j64yq1	87	6	influencers	influencer	NNS
cord-034283-65j64yq1	87	7	who	who	WP
cord-034283-65j64yq1	87	8	will	will	MD
cord-034283-65j64yq1	87	9	back	back	VB
cord-034283-65j64yq1	87	10	up	up	RP
cord-034283-65j64yq1	87	11	the	the	DT
cord-034283-65j64yq1	87	12	company	company	NN
cord-034283-65j64yq1	87	13	's	's	POS
cord-034283-65j64yq1	87	14	value	value	NN
cord-034283-65j64yq1	87	15	proposition	proposition	NN
cord-034283-65j64yq1	87	16	claims	claim	NNS
cord-034283-65j64yq1	87	17	?	?	.
cord-034283-65j64yq1	88	1	Let	let	VB
cord-034283-65j64yq1	88	2	's	-PRON-	PRP
cord-034283-65j64yq1	88	3	discuss	discuss	VB
cord-034283-65j64yq1	88	4	these	these	DT
cord-034283-65j64yq1	88	5	in	in	IN
cord-034283-65j64yq1	88	6	more	more	JJR
cord-034283-65j64yq1	88	7	detail	detail	NN
cord-034283-65j64yq1	88	8	.	.	.
cord-034283-65j64yq1	89	1	In	in	IN
cord-034283-65j64yq1	89	2	a	a	DT
cord-034283-65j64yq1	89	3	digital	digital	JJ
cord-034283-65j64yq1	89	4	world	world	NN
cord-034283-65j64yq1	89	5	,	,	,
cord-034283-65j64yq1	89	6	the	the	DT
cord-034283-65j64yq1	89	7	innovations	innovation	NNS
cord-034283-65j64yq1	89	8	to	to	TO
cord-034283-65j64yq1	89	9	be	be	VB
cord-034283-65j64yq1	89	10	marketed	market	VBN
cord-034283-65j64yq1	89	11	are	be	VBP
cord-034283-65j64yq1	89	12	increasingly	increasingly	RB
cord-034283-65j64yq1	89	13	systems	system	NNS
cord-034283-65j64yq1	89	14	that	that	WDT
cord-034283-65j64yq1	89	15	promise	promise	VBP
cord-034283-65j64yq1	89	16	new	new	JJ
cord-034283-65j64yq1	89	17	benefits	benefit	NNS
cord-034283-65j64yq1	89	18	of	of	IN
cord-034283-65j64yq1	89	19	flow	flow	NN
cord-034283-65j64yq1	89	20	.	.	.
cord-034283-65j64yq1	90	1	In	in	IN
cord-034283-65j64yq1	90	2	business	business	NN
cord-034283-65j64yq1	90	3	markets	market	NNS
cord-034283-65j64yq1	90	4	we	-PRON-	PRP
cord-034283-65j64yq1	90	5	call	call	VBP
cord-034283-65j64yq1	90	6	these	these	DT
cord-034283-65j64yq1	90	7	better	well	JJR
cord-034283-65j64yq1	90	8	workflows	workflow	NNS
cord-034283-65j64yq1	90	9	.	.	.
cord-034283-65j64yq1	91	1	In	in	IN
cord-034283-65j64yq1	91	2	consumer	consumer	NN
cord-034283-65j64yq1	91	3	markets	market	NNS
cord-034283-65j64yq1	91	4	we	-PRON-	PRP
cord-034283-65j64yq1	91	5	might	may	MD
cord-034283-65j64yq1	91	6	call	call	VB
cord-034283-65j64yq1	91	7	them	-PRON-	PRP
cord-034283-65j64yq1	91	8	better	well	JJR
cord-034283-65j64yq1	91	9	lifeflows	lifeflow	NNS
cord-034283-65j64yq1	91	10	.	.	.
cord-034283-65j64yq1	92	1	Digital	digital	JJ
cord-034283-65j64yq1	92	2	innovations	innovation	NNS
cord-034283-65j64yq1	92	3	carry	carry	VBP
cord-034283-65j64yq1	92	4	the	the	DT
cord-034283-65j64yq1	92	5	potential	potential	NN
cord-034283-65j64yq1	92	6	for	for	IN
cord-034283-65j64yq1	92	7	profiling	profiling	NN
cord-034283-65j64yq1	92	8	and	and	CC
cord-034283-65j64yq1	92	9	quantifying	quantify	VBG
cord-034283-65j64yq1	92	10	the	the	DT
cord-034283-65j64yq1	92	11	before	before	NN
cord-034283-65j64yq1	92	12	-	-	HYPH
cord-034283-65j64yq1	92	13	and	and	CC
cord-034283-65j64yq1	92	14	-	-	HYPH
cord-034283-65j64yq1	92	15	after	after	IN
cord-034283-65j64yq1	92	16	value	value	NN
cord-034283-65j64yq1	92	17	of	of	IN
cord-034283-65j64yq1	92	18	flow	flow	NN
cord-034283-65j64yq1	92	19	improvement	improvement	NN
cord-034283-65j64yq1	92	20	.	.	.
cord-034283-65j64yq1	93	1	To	to	TO
cord-034283-65j64yq1	93	2	do	do	VB
cord-034283-65j64yq1	93	3	so	so	RB
cord-034283-65j64yq1	93	4	will	will	MD
cord-034283-65j64yq1	93	5	require	require	VB
cord-034283-65j64yq1	93	6	a	a	DT
cord-034283-65j64yq1	93	7	new	new	JJ
cord-034283-65j64yq1	93	8	level	level	NN
cord-034283-65j64yq1	93	9	of	of	IN
cord-034283-65j64yq1	93	10	customer	customer	NN
cord-034283-65j64yq1	93	11	centricity	centricity	NN
cord-034283-65j64yq1	93	12	and	and	CC
cord-034283-65j64yq1	93	13	insight	insight	NN
cord-034283-65j64yq1	93	14	.	.	.
cord-034283-65j64yq1	94	1	What	what	WP
cord-034283-65j64yq1	94	2	helps	help	VBZ
cord-034283-65j64yq1	94	3	products	product	NNS
cord-034283-65j64yq1	94	4	and	and	CC
cord-034283-65j64yq1	94	5	services	service	NNS
cord-034283-65j64yq1	94	6	to	to	TO
cord-034283-65j64yq1	94	7	become	become	VB
cord-034283-65j64yq1	94	8	flow	flow	NN
cord-034283-65j64yq1	94	9	-	-	HYPH
cord-034283-65j64yq1	94	10	enabling	enable	VBG
cord-034283-65j64yq1	94	11	systems	system	NNS
cord-034283-65j64yq1	94	12	is	be	VBZ
cord-034283-65j64yq1	94	13	three	three	CD
cord-034283-65j64yq1	94	14	-	-	HYPH
cord-034283-65j64yq1	94	15	fold	fold	NN
cord-034283-65j64yq1	94	16	.	.	.
cord-034283-65j64yq1	95	1	First	first	RB
cord-034283-65j64yq1	95	2	,	,	,
cord-034283-65j64yq1	95	3	sensor	sensor	NN
cord-034283-65j64yq1	95	4	-	-	HYPH
cord-034283-65j64yq1	95	5	rich	rich	JJ
cord-034283-65j64yq1	95	6	offerings	offering	NNS
cord-034283-65j64yq1	95	7	-	-	:
cord-034283-65j64yq1	95	8	whether	whether	IN
cord-034283-65j64yq1	95	9	a	a	DT
cord-034283-65j64yq1	95	10	cell	cell	NN
cord-034283-65j64yq1	95	11	phone	phone	NN
cord-034283-65j64yq1	95	12	app	app	NN
cord-034283-65j64yq1	95	13	,	,	,
cord-034283-65j64yq1	95	14	a	a	DT
cord-034283-65j64yq1	95	15	connected	connected	JJ
cord-034283-65j64yq1	95	16	product	product	NN
cord-034283-65j64yq1	95	17	,	,	,
cord-034283-65j64yq1	95	18	an	an	DT
cord-034283-65j64yq1	95	19	IP	ip	NN
cord-034283-65j64yq1	95	20	-	-	HYPH
cord-034283-65j64yq1	95	21	addressed	address	VBN
cord-034283-65j64yq1	95	22	sensing	sensing	NN
cord-034283-65j64yq1	95	23	component	component	NN
cord-034283-65j64yq1	95	24	,	,	,
cord-034283-65j64yq1	95	25	or	or	CC
cord-034283-65j64yq1	95	26	a	a	DT
cord-034283-65j64yq1	95	27	visible	visible	JJ
cord-034283-65j64yq1	95	28	cloud	cloud	NN
cord-034283-65j64yq1	95	29	-	-	HYPH
cord-034283-65j64yq1	95	30	hosted	host	VBN
cord-034283-65j64yq1	95	31	keystroke	keystroke	NN
cord-034283-65j64yq1	95	32	-	-	,
cord-034283-65j64yq1	95	33	are	be	VBP
cord-034283-65j64yq1	95	34	connecting	connect	VBG
cord-034283-65j64yq1	95	35	the	the	DT
cord-034283-65j64yq1	95	36	product	product	NN
cord-034283-65j64yq1	95	37	/	/	SYM
cord-034283-65j64yq1	95	38	service	service	NN
cord-034283-65j64yq1	95	39	to	to	IN
cord-034283-65j64yq1	95	40	the	the	DT
cord-034283-65j64yq1	95	41	customer	customer	NN
cord-034283-65j64yq1	95	42	as	as	IN
cord-034283-65j64yq1	95	43	the	the	DT
cord-034283-65j64yq1	95	44	customer	customer	NN
cord-034283-65j64yq1	95	45	uses	use	VBZ
cord-034283-65j64yq1	95	46	that	that	DT
cord-034283-65j64yq1	95	47	product	product	NN
cord-034283-65j64yq1	95	48	/	/	SYM
cord-034283-65j64yq1	95	49	service	service	NN
cord-034283-65j64yq1	95	50	in	in	IN
cord-034283-65j64yq1	95	51	their	-PRON-	PRP$
cord-034283-65j64yq1	95	52	daily	daily	JJ
cord-034283-65j64yq1	95	53	lives	life	NNS
cord-034283-65j64yq1	95	54	,	,	,
cord-034283-65j64yq1	95	55	generating	generate	VBG
cord-034283-65j64yq1	95	56	key	key	JJ
cord-034283-65j64yq1	95	57	data	datum	NNS
cord-034283-65j64yq1	95	58	needed	need	VBN
cord-034283-65j64yq1	95	59	to	to	TO
cord-034283-65j64yq1	95	60	profile	profile	VB
cord-034283-65j64yq1	95	61	their	-PRON-	PRP$
cord-034283-65j64yq1	95	62	broader	broad	JJR
cord-034283-65j64yq1	95	63	activity	activity	NN
cord-034283-65j64yq1	95	64	flow	flow	NN
cord-034283-65j64yq1	95	65	.	.	.
cord-034283-65j64yq1	96	1	Second	second	JJ
cord-034283-65j64yq1	96	2	,	,	,
cord-034283-65j64yq1	96	3	programmable	programmable	JJ
cord-034283-65j64yq1	96	4	software	software	NN
cord-034283-65j64yq1	96	5	is	be	VBZ
cord-034283-65j64yq1	96	6	controlling	control	VBG
cord-034283-65j64yq1	96	7	what	what	WP
cord-034283-65j64yq1	96	8	was	be	VBD
cord-034283-65j64yq1	96	9	once	once	RB
cord-034283-65j64yq1	96	10	considered	consider	VBN
cord-034283-65j64yq1	96	11	hardware	hardware	NN
cord-034283-65j64yq1	96	12	functionality	functionality	NN
cord-034283-65j64yq1	96	13	-	-	:
cord-034283-65j64yq1	96	14	and	and	CC
cord-034283-65j64yq1	96	15	can	can	MD
cord-034283-65j64yq1	96	16	further	far	RBR
cord-034283-65j64yq1	96	17	log	log	VB
cord-034283-65j64yq1	96	18	detailed	detailed	JJ
cord-034283-65j64yq1	96	19	product	product	NN
cord-034283-65j64yq1	96	20	use	use	NN
cord-034283-65j64yq1	96	21	.	.	.
cord-034283-65j64yq1	97	1	This	this	DT
cord-034283-65j64yq1	97	2	software	software	NN
cord-034283-65j64yq1	97	3	-	-	HYPH
cord-034283-65j64yq1	97	4	controls	control	NNS
cord-034283-65j64yq1	97	5	-	-	HYPH
cord-034283-65j64yq1	97	6	hardware	hardware	NN
cord-034283-65j64yq1	97	7	logic	logic	NN
cord-034283-65j64yq1	97	8	will	will	MD
cord-034283-65j64yq1	97	9	continue	continue	VB
cord-034283-65j64yq1	97	10	to	to	TO
cord-034283-65j64yq1	97	11	expand	expand	VB
cord-034283-65j64yq1	97	12	over	over	IN
cord-034283-65j64yq1	97	13	time	time	NN
cord-034283-65j64yq1	97	14	,	,	,
cord-034283-65j64yq1	97	15	including	include	VBG
cord-034283-65j64yq1	97	16	extension	extension	NN
cord-034283-65j64yq1	97	17	to	to	IN
cord-034283-65j64yq1	97	18	smart	smart	JJ
cord-034283-65j64yq1	97	19	materials	material	NNS
cord-034283-65j64yq1	97	20	.	.	.
cord-034283-65j64yq1	98	1	To	to	TO
cord-034283-65j64yq1	98	2	support	support	VB
cord-034283-65j64yq1	98	3	lifecycle	lifecycle	NN
cord-034283-65j64yq1	98	4	usage	usage	NN
cord-034283-65j64yq1	98	5	flexibility	flexibility	NN
cord-034283-65j64yq1	98	6	and	and	CC
cord-034283-65j64yq1	98	7	customer	customer	NN
cord-034283-65j64yq1	98	8	data	datum	NNS
cord-034283-65j64yq1	98	9	insight	insight	NN
cord-034283-65j64yq1	98	10	,	,	,
cord-034283-65j64yq1	98	11	physical	physical	JJ
cord-034283-65j64yq1	98	12	product	product	NN
cord-034283-65j64yq1	98	13	lines	line	NNS
cord-034283-65j64yq1	98	14	are	be	VBP
cord-034283-65j64yq1	98	15	also	also	RB
cord-034283-65j64yq1	98	16	being	be	VBG
cord-034283-65j64yq1	98	17	transformed	transform	VBN
cord-034283-65j64yq1	98	18	into	into	IN
cord-034283-65j64yq1	98	19	a	a	DT
cord-034283-65j64yq1	98	20	one	one	CD
cord-034283-65j64yq1	98	21	"	"	``
cord-034283-65j64yq1	98	22	base	base	NN
cord-034283-65j64yq1	98	23	"	"	''
cord-034283-65j64yq1	98	24	with	with	IN
cord-034283-65j64yq1	98	25	many	many	JJ
cord-034283-65j64yq1	98	26	"	"	``
cord-034283-65j64yq1	98	27	bits	bit	NNS
cord-034283-65j64yq1	98	28	,	,	,
cord-034283-65j64yq1	98	29	"	"	''
cord-034283-65j64yq1	98	30	whether	whether	IN
cord-034283-65j64yq1	98	31	those	those	DT
cord-034283-65j64yq1	98	32	are	be	VBP
cord-034283-65j64yq1	98	33	called	call	VBN
cord-034283-65j64yq1	98	34	razors	razor	NNS
cord-034283-65j64yq1	98	35	and	and	CC
cord-034283-65j64yq1	98	36	blades	blade	NNS
cord-034283-65j64yq1	98	37	,	,	,
cord-034283-65j64yq1	98	38	coffee	coffee	NN
cord-034283-65j64yq1	98	39	makers	maker	NNS
cord-034283-65j64yq1	98	40	and	and	CC
cord-034283-65j64yq1	98	41	pods	pod	NNS
cord-034283-65j64yq1	98	42	,	,	,
cord-034283-65j64yq1	98	43	power	power	NN
cord-034283-65j64yq1	98	44	tool	tool	NN
cord-034283-65j64yq1	98	45	platforms	platform	NNS
cord-034283-65j64yq1	98	46	and	and	CC
cord-034283-65j64yq1	98	47	end	end	VB
cord-034283-65j64yq1	98	48	pieces	piece	NNS
cord-034283-65j64yq1	98	49	,	,	,
cord-034283-65j64yq1	98	50	even	even	RB
cord-034283-65j64yq1	98	51	car	car	NN
cord-034283-65j64yq1	98	52	chassis	chassis	NN
cord-034283-65j64yq1	98	53	and	and	CC
cord-034283-65j64yq1	98	54	replaceable	replaceable	JJ
cord-034283-65j64yq1	98	55	outer	outer	JJ
cord-034283-65j64yq1	98	56	shells	shell	NNS
cord-034283-65j64yq1	98	57	.	.	.
cord-034283-65j64yq1	99	1	Third	third	RB
cord-034283-65j64yq1	99	2	,	,	,
cord-034283-65j64yq1	99	3	the	the	DT
cord-034283-65j64yq1	99	4	customer	customer	NN
cord-034283-65j64yq1	99	5	's	's	POS
cord-034283-65j64yq1	99	6	use	use	NN
cord-034283-65j64yq1	99	7	of	of	IN
cord-034283-65j64yq1	99	8	digital	digital	JJ
cord-034283-65j64yq1	99	9	payment	payment	NN
cord-034283-65j64yq1	99	10	methods	method	NNS
cord-034283-65j64yq1	99	11	(	(	-LRB-
cord-034283-65j64yq1	99	12	credit	credit	NN
cord-034283-65j64yq1	99	13	and	and	CC
cord-034283-65j64yq1	99	14	loyalty	loyalty	NN
cord-034283-65j64yq1	99	15	cards	card	NNS
cord-034283-65j64yq1	99	16	,	,	,
cord-034283-65j64yq1	99	17	smart	smart	JJ
cord-034283-65j64yq1	99	18	phones	phone	NNS
cord-034283-65j64yq1	99	19	)	)	-RRB-
cord-034283-65j64yq1	99	20	is	be	VBZ
cord-034283-65j64yq1	99	21	creating	create	VBG
cord-034283-65j64yq1	99	22	a	a	DT
cord-034283-65j64yq1	99	23	forensic	forensic	JJ
cord-034283-65j64yq1	99	24	history	history	NN
cord-034283-65j64yq1	99	25	of	of	IN
cord-034283-65j64yq1	99	26	economic	economic	JJ
cord-034283-65j64yq1	99	27	activity	activity	NN
cord-034283-65j64yq1	99	28	.	.	.
cord-034283-65j64yq1	100	1	Innovations	innovation	NNS
cord-034283-65j64yq1	100	2	will	will	MD
cord-034283-65j64yq1	100	3	be	be	VB
cord-034283-65j64yq1	100	4	most	most	RBS
cord-034283-65j64yq1	100	5	effectively	effectively	RB
cord-034283-65j64yq1	100	6	marketed	market	VBN
cord-034283-65j64yq1	100	7	in	in	IN
cord-034283-65j64yq1	100	8	the	the	DT
cord-034283-65j64yq1	100	9	context	context	NN
cord-034283-65j64yq1	100	10	of	of	IN
cord-034283-65j64yq1	100	11	B2B	b2b	JJ
cord-034283-65j64yq1	100	12	customer	customer	NN
cord-034283-65j64yq1	100	13	workflow	workflow	NN
cord-034283-65j64yq1	100	14	and	and	CC
cord-034283-65j64yq1	100	15	B2C	B2C	NNP
cord-034283-65j64yq1	100	16	customer	customer	NN
cord-034283-65j64yq1	100	17	lifeflow	lifeflow	NN
cord-034283-65j64yq1	100	18	benefits	benefit	NNS
cord-034283-65j64yq1	100	19	.	.	.
cord-034283-65j64yq1	101	1	Yet	yet	CC
cord-034283-65j64yq1	101	2	flow	flow	NN
cord-034283-65j64yq1	101	3	-	-	HYPH
cord-034283-65j64yq1	101	4	improvements	improvement	NNS
cord-034283-65j64yq1	101	5	are	be	VBP
cord-034283-65j64yq1	101	6	not	not	RB
cord-034283-65j64yq1	101	7	something	something	NN
cord-034283-65j64yq1	101	8	that	that	WDT
cord-034283-65j64yq1	101	9	most	most	JJS
cord-034283-65j64yq1	101	10	marketing	marketing	NN
cord-034283-65j64yq1	101	11	teams	team	NNS
cord-034283-65j64yq1	101	12	are	be	VBP
cord-034283-65j64yq1	101	13	accustomed	accustomed	JJ
cord-034283-65j64yq1	101	14	to	to	IN
cord-034283-65j64yq1	101	15	bringing	bring	VBG
cord-034283-65j64yq1	101	16	out	out	RP
cord-034283-65j64yq1	101	17	.	.	.
cord-034283-65j64yq1	102	1	Marketing	marketing	NN
cord-034283-65j64yq1	102	2	teams	team	NNS
cord-034283-65j64yq1	102	3	are	be	VBP
cord-034283-65j64yq1	102	4	instead	instead	RB
cord-034283-65j64yq1	102	5	used	use	VBN
cord-034283-65j64yq1	102	6	to	to	IN
cord-034283-65j64yq1	102	7	promoting	promote	VBG
cord-034283-65j64yq1	102	8	static	static	JJ
cord-034283-65j64yq1	102	9	product	product	NN
cord-034283-65j64yq1	102	10	and	and	CC
cord-034283-65j64yq1	102	11	solution	solution	NN
cord-034283-65j64yq1	102	12	benefits	benefit	NNS
cord-034283-65j64yq1	102	13	.	.	.
cord-034283-65j64yq1	103	1	To	to	TO
cord-034283-65j64yq1	103	2	market	market	NN
cord-034283-65j64yq1	103	3	flow	flow	NN
cord-034283-65j64yq1	103	4	benefits	benefit	NNS
cord-034283-65j64yq1	103	5	effectively	effectively	RB
cord-034283-65j64yq1	103	6	,	,	,
cord-034283-65j64yq1	103	7	product	product	NN
cord-034283-65j64yq1	103	8	and	and	CC
cord-034283-65j64yq1	103	9	solution	solution	NN
cord-034283-65j64yq1	103	10	marketing	marketing	NN
cord-034283-65j64yq1	103	11	will	will	MD
cord-034283-65j64yq1	103	12	need	need	VB
cord-034283-65j64yq1	103	13	to	to	TO
cord-034283-65j64yq1	103	14	much	much	RB
cord-034283-65j64yq1	103	15	better	well	JJR
cord-034283-65j64yq1	103	16	understand	understand	VB
cord-034283-65j64yq1	103	17	how	how	WRB
cord-034283-65j64yq1	103	18	the	the	DT
cord-034283-65j64yq1	103	19	customer	customer	NN
cord-034283-65j64yq1	103	20	uses	use	VBZ
cord-034283-65j64yq1	103	21	what	what	WP
cord-034283-65j64yq1	103	22	it	-PRON-	PRP
cord-034283-65j64yq1	103	23	is	be	VBZ
cord-034283-65j64yq1	103	24	they	-PRON-	PRP
cord-034283-65j64yq1	103	25	have	have	VBP
cord-034283-65j64yq1	103	26	purchased	purchase	VBN
cord-034283-65j64yq1	103	27	.	.	.
cord-034283-65j64yq1	104	1	The	the	DT
cord-034283-65j64yq1	104	2	new	new	JJ
cord-034283-65j64yq1	104	3	responsibility	responsibility	NN
cord-034283-65j64yq1	104	4	that	that	WDT
cord-034283-65j64yq1	104	5	will	will	MD
cord-034283-65j64yq1	104	6	fall	fall	VB
cord-034283-65j64yq1	104	7	on	on	IN
cord-034283-65j64yq1	104	8	marketing	marketing	NN
cord-034283-65j64yq1	104	9	is	be	VBZ
cord-034283-65j64yq1	104	10	wide	wide	RB
cord-034283-65j64yq1	104	11	-	-	HYPH
cord-034283-65j64yq1	104	12	reaching	reach	VBG
cord-034283-65j64yq1	104	13	.	.	.
cord-034283-65j64yq1	105	1	We	-PRON-	PRP
cord-034283-65j64yq1	105	2	see	see	VBP
cord-034283-65j64yq1	105	3	flow	flow	NN
cord-034283-65j64yq1	105	4	benefit	benefit	NN
cord-034283-65j64yq1	105	5	communications	communication	NNS
cord-034283-65j64yq1	105	6	emerging	emerging	NN
cord-034283-65j64yq1	105	7	.	.	.
cord-034283-65j64yq1	106	1	I	-PRON-	PRP
cord-034283-65j64yq1	106	2	'll	will	MD
cord-034283-65j64yq1	106	3	share	share	VB
cord-034283-65j64yq1	106	4	two	two	CD
cord-034283-65j64yq1	106	5	widely	widely	RB
cord-034283-65j64yq1	106	6	recognized	recognize	VBN
cord-034283-65j64yq1	106	7	examples	example	NNS
cord-034283-65j64yq1	106	8	.	.	.
cord-034283-65j64yq1	107	1	When	when	WRB
cord-034283-65j64yq1	107	2	Starbucks	Starbucks	NNP
cord-034283-65j64yq1	107	3	markets	market	NNS
cord-034283-65j64yq1	107	4	coffee	coffee	NN
cord-034283-65j64yq1	107	5	to	to	IN
cord-034283-65j64yq1	107	6	me	-PRON-	PRP
cord-034283-65j64yq1	108	1	it	-PRON-	PRP
cord-034283-65j64yq1	108	2	's	be	VBZ
cord-034283-65j64yq1	108	3	no	no	RB
cord-034283-65j64yq1	108	4	longer	long	RBR
cord-034283-65j64yq1	108	5	just	just	RB
cord-034283-65j64yq1	108	6	about	about	IN
cord-034283-65j64yq1	108	7	great	great	JJ
cord-034283-65j64yq1	108	8	beans	bean	NNS
cord-034283-65j64yq1	108	9	and	and	CC
cord-034283-65j64yq1	108	10	flavors	flavor	NNS
cord-034283-65j64yq1	108	11	;	;	:
cord-034283-65j64yq1	108	12	it	-PRON-	PRP
cord-034283-65j64yq1	108	13	's	be	VBZ
cord-034283-65j64yq1	108	14	about	about	IN
cord-034283-65j64yq1	108	15	the	the	DT
cord-034283-65j64yq1	108	16	lifeflow	lifeflow	NN
cord-034283-65j64yq1	108	17	of	of	IN
cord-034283-65j64yq1	108	18	ordering	order	VBG
cord-034283-65j64yq1	108	19	on	on	IN
cord-034283-65j64yq1	108	20	the	the	DT
cord-034283-65j64yq1	108	21	smart	smart	JJ
cord-034283-65j64yq1	108	22	phone	phone	NN
cord-034283-65j64yq1	108	23	as	as	IN
cord-034283-65j64yq1	108	24	I	-PRON-	PRP
cord-034283-65j64yq1	108	25	'm	be	VBP
cord-034283-65j64yq1	108	26	leaving	leave	VBG
cord-034283-65j64yq1	108	27	home	home	RB
cord-034283-65j64yq1	108	28	and	and	CC
cord-034283-65j64yq1	108	29	picking	pick	VBG
cord-034283-65j64yq1	108	30	up	up	RP
cord-034283-65j64yq1	108	31	with	with	IN
cord-034283-65j64yq1	108	32	no	no	DT
cord-034283-65j64yq1	108	33	wait	wait	NN
cord-034283-65j64yq1	108	34	and	and	CC
cord-034283-65j64yq1	108	35	no	no	DT
cord-034283-65j64yq1	108	36	pay	pay	NN
cord-034283-65j64yq1	108	37	as	as	IN
cord-034283-65j64yq1	108	38	I	-PRON-	PRP
cord-034283-65j64yq1	108	39	continue	continue	VBP
cord-034283-65j64yq1	108	40	to	to	TO
cord-034283-65j64yq1	108	41	work	work	VB
cord-034283-65j64yq1	108	42	.	.	.
cord-034283-65j64yq1	109	1	The	the	DT
cord-034283-65j64yq1	109	2	genius	genius	NN
cord-034283-65j64yq1	109	3	of	of	IN
cord-034283-65j64yq1	109	4	Apple	Apple	NNP
cord-034283-65j64yq1	109	5	advertising	advertising	NN
cord-034283-65j64yq1	109	6	has	have	VBZ
cord-034283-65j64yq1	109	7	been	be	VBN
cord-034283-65j64yq1	109	8	to	to	TO
cord-034283-65j64yq1	109	9	convert	convert	VB
cord-034283-65j64yq1	109	10	what	what	WP
cord-034283-65j64yq1	109	11	used	use	VBN
cord-034283-65j64yq1	109	12	to	to	TO
cord-034283-65j64yq1	109	13	be	be	VB
cord-034283-65j64yq1	109	14	product	product	NN
cord-034283-65j64yq1	109	15	ads	ad	NNS
cord-034283-65j64yq1	109	16	into	into	IN
cord-034283-65j64yq1	109	17	60	60	CD
cord-034283-65j64yq1	109	18	seconds	second	NNS
cord-034283-65j64yq1	109	19	consumer	consumer	NN
cord-034283-65j64yq1	109	20	lifeflow	lifeflow	NN
cord-034283-65j64yq1	109	21	movies	movie	NNS
cord-034283-65j64yq1	109	22	based	base	VBN
cord-034283-65j64yq1	109	23	on	on	IN
cord-034283-65j64yq1	109	24	what	what	WP
cord-034283-65j64yq1	109	25	its	-PRON-	PRP$
cord-034283-65j64yq1	109	26	products	product	NNS
cord-034283-65j64yq1	109	27	enable	enable	VBP
cord-034283-65j64yq1	109	28	.	.	.
cord-034283-65j64yq1	110	1	Flow	flow	NN
cord-034283-65j64yq1	110	2	benefits	benefit	NNS
cord-034283-65j64yq1	110	3	do	do	VBP
cord-034283-65j64yq1	110	4	n't	not	RB
cord-034283-65j64yq1	110	5	replace	replace	VB
cord-034283-65j64yq1	110	6	product	product	NN
cord-034283-65j64yq1	110	7	or	or	CC
cord-034283-65j64yq1	110	8	service	service	NN
cord-034283-65j64yq1	110	9	benefits	benefit	NNS
cord-034283-65j64yq1	110	10	;	;	:
cord-034283-65j64yq1	110	11	they	-PRON-	PRP
cord-034283-65j64yq1	110	12	can	can	MD
cord-034283-65j64yq1	110	13	add	add	VB
cord-034283-65j64yq1	110	14	a	a	DT
cord-034283-65j64yq1	110	15	new	new	JJ
cord-034283-65j64yq1	110	16	and	and	CC
cord-034283-65j64yq1	110	17	often	often	RB
cord-034283-65j64yq1	110	18	differentiated	differentiated	JJ
cord-034283-65j64yq1	110	19	layer	layer	NN
cord-034283-65j64yq1	110	20	of	of	IN
cord-034283-65j64yq1	110	21	benefits	benefit	NNS
cord-034283-65j64yq1	110	22	on	on	IN
cord-034283-65j64yq1	110	23	top	top	NN
cord-034283-65j64yq1	110	24	.	.	.
cord-034283-65j64yq1	111	1	In	in	IN
cord-034283-65j64yq1	111	2	B2B	b2b	JJ
cord-034283-65j64yq1	111	3	one	one	PRP
cord-034283-65j64yq1	111	4	might	may	MD
cord-034283-65j64yq1	111	5	think	think	VB
cord-034283-65j64yq1	111	6	of	of	IN
cord-034283-65j64yq1	111	7	Total	Total	NNP
cord-034283-65j64yq1	111	8	Workflow	Workflow	NNP
cord-034283-65j64yq1	111	9	Benefits	Benefits	NNPS
cord-034283-65j64yq1	111	10	as	as	IN
cord-034283-65j64yq1	111	11	a	a	DT
cord-034283-65j64yq1	111	12	modern	modern	JJ
cord-034283-65j64yq1	111	13	successor	successor	NN
cord-034283-65j64yq1	111	14	to	to	IN
cord-034283-65j64yq1	111	15	'	'	``
cord-034283-65j64yq1	111	16	Total	total	JJ
cord-034283-65j64yq1	111	17	Cost	cost	NN
cord-034283-65j64yq1	111	18	of	of	IN
cord-034283-65j64yq1	111	19	Ownership	ownership	NN
cord-034283-65j64yq1	111	20	'	'	''
cord-034283-65j64yq1	111	21	.	.	.
cord-034283-65j64yq1	112	1	It	-PRON-	PRP
cord-034283-65j64yq1	112	2	's	be	VBZ
cord-034283-65j64yq1	112	3	how	how	WRB
cord-034283-65j64yq1	112	4	a	a	DT
cord-034283-65j64yq1	112	5	new	new	JJ
cord-034283-65j64yq1	112	6	system	system	NN
cord-034283-65j64yq1	112	7	enables	enable	VBZ
cord-034283-65j64yq1	112	8	better	well	JJR
cord-034283-65j64yq1	112	9	flow	flow	NN
cord-034283-65j64yq1	112	10	that	that	WDT
cord-034283-65j64yq1	112	11	compresses	compress	VBZ
cord-034283-65j64yq1	112	12	time	time	NN
cord-034283-65j64yq1	112	13	,	,	,
cord-034283-65j64yq1	112	14	improves	improve	VBZ
cord-034283-65j64yq1	112	15	customer	customer	NN
cord-034283-65j64yq1	112	16	productivity	productivity	NN
cord-034283-65j64yq1	112	17	,	,	,
cord-034283-65j64yq1	112	18	and	and	CC
cord-034283-65j64yq1	112	19	enables	enable	VBZ
cord-034283-65j64yq1	112	20	innovative	innovative	JJ
cord-034283-65j64yq1	112	21	outcomes	outcome	NNS
cord-034283-65j64yq1	112	22	.	.	.
cord-034283-65j64yq1	113	1	Similarly	similarly	RB
cord-034283-65j64yq1	113	2	,	,	,
cord-034283-65j64yq1	113	3	when	when	WRB
cord-034283-65j64yq1	113	4	marketing	market	VBG
cord-034283-65j64yq1	113	5	to	to	IN
cord-034283-65j64yq1	113	6	a	a	DT
cord-034283-65j64yq1	113	7	consumer	consumer	NN
cord-034283-65j64yq1	113	8	,	,	,
cord-034283-65j64yq1	113	9	it	-PRON-	PRP
cord-034283-65j64yq1	113	10	's	be	VBZ
cord-034283-65j64yq1	113	11	how	how	WRB
cord-034283-65j64yq1	113	12	the	the	DT
cord-034283-65j64yq1	113	13	new	new	JJ
cord-034283-65j64yq1	113	14	system	system	NN
cord-034283-65j64yq1	113	15	enables	enable	VBZ
cord-034283-65j64yq1	113	16	better	well	JJR
cord-034283-65j64yq1	113	17	flow	flow	NN
cord-034283-65j64yq1	113	18	that	that	WDT
cord-034283-65j64yq1	113	19	saves	save	VBZ
cord-034283-65j64yq1	113	20	time	time	NN
cord-034283-65j64yq1	113	21	,	,	,
cord-034283-65j64yq1	113	22	makes	make	VBZ
cord-034283-65j64yq1	113	23	loved	love	VBN
cord-034283-65j64yq1	113	24	ones	one	NNS
cord-034283-65j64yq1	113	25	happier	happy	JJR
cord-034283-65j64yq1	113	26	,	,	,
cord-034283-65j64yq1	113	27	creates	create	VBZ
cord-034283-65j64yq1	113	28	amazing	amazing	JJ
cord-034283-65j64yq1	113	29	experiences	experience	NNS
cord-034283-65j64yq1	113	30	,	,	,
cord-034283-65j64yq1	113	31	or	or	CC
cord-034283-65j64yq1	113	32	helps	help	VBZ
cord-034283-65j64yq1	113	33	advance	advance	VB
cord-034283-65j64yq1	113	34	a	a	DT
cord-034283-65j64yq1	113	35	career	career	NN
cord-034283-65j64yq1	113	36	.	.	.
cord-034283-65j64yq1	114	1	Companies	company	NNS
cord-034283-65j64yq1	114	2	who	who	WP
cord-034283-65j64yq1	114	3	do	do	VBP
cord-034283-65j64yq1	114	4	n't	not	RB
cord-034283-65j64yq1	114	5	make	make	VB
cord-034283-65j64yq1	114	6	or	or	CC
cord-034283-65j64yq1	114	7	control	control	VB
cord-034283-65j64yq1	114	8	an	an	DT
cord-034283-65j64yq1	114	9	entire	entire	JJ
cord-034283-65j64yq1	114	10	system	system	NN
cord-034283-65j64yq1	114	11	can	can	MD
cord-034283-65j64yq1	114	12	make	make	VB
cord-034283-65j64yq1	114	13	the	the	DT
cord-034283-65j64yq1	114	14	mistake	mistake	NN
cord-034283-65j64yq1	114	15	of	of	IN
cord-034283-65j64yq1	114	16	thinking	thinking	NN
cord-034283-65j64yq1	114	17	they	-PRON-	PRP
cord-034283-65j64yq1	114	18	're	be	VBP
cord-034283-65j64yq1	114	19	not	not	RB
cord-034283-65j64yq1	114	20	part	part	NN
cord-034283-65j64yq1	114	21	of	of	IN
cord-034283-65j64yq1	114	22	a	a	DT
cord-034283-65j64yq1	114	23	flow	flow	NN
cord-034283-65j64yq1	114	24	.	.	.
cord-034283-65j64yq1	115	1	In	in	IN
cord-034283-65j64yq1	115	2	fact	fact	NN
cord-034283-65j64yq1	115	3	,	,	,
cord-034283-65j64yq1	115	4	they	-PRON-	PRP
cord-034283-65j64yq1	115	5	are	be	VBP
cord-034283-65j64yq1	115	6	.	.	.
cord-034283-65j64yq1	116	1	They	-PRON-	PRP
cord-034283-65j64yq1	116	2	're	be	VBP
cord-034283-65j64yq1	116	3	just	just	RB
cord-034283-65j64yq1	116	4	part	part	NN
cord-034283-65j64yq1	116	5	of	of	IN
cord-034283-65j64yq1	116	6	a	a	DT
cord-034283-65j64yq1	116	7	multi	multi	JJ
cord-034283-65j64yq1	116	8	-	-	JJ
cord-034283-65j64yq1	116	9	brand	brand	JJ
cord-034283-65j64yq1	116	10	system	system	NN
cord-034283-65j64yq1	116	11	that	that	WDT
cord-034283-65j64yq1	116	12	the	the	DT
cord-034283-65j64yq1	116	13	customer	customer	NN
cord-034283-65j64yq1	116	14	has	have	VBZ
cord-034283-65j64yq1	116	15	stitched	stitch	VBN
cord-034283-65j64yq1	116	16	together	together	RB
cord-034283-65j64yq1	116	17	.	.	.
cord-034283-65j64yq1	117	1	In	in	IN
cord-034283-65j64yq1	117	2	this	this	DT
cord-034283-65j64yq1	117	3	situation	situation	NN
cord-034283-65j64yq1	117	4	,	,	,
cord-034283-65j64yq1	117	5	marketing	marketing	NN
cord-034283-65j64yq1	117	6	should	should	MD
cord-034283-65j64yq1	117	7	be	be	VB
cord-034283-65j64yq1	117	8	advocating	advocate	VBG
cord-034283-65j64yq1	117	9	the	the	DT
cord-034283-65j64yq1	117	10	creation	creation	NN
cord-034283-65j64yq1	117	11	and	and	CC
cord-034283-65j64yq1	117	12	curation	curation	NN
cord-034283-65j64yq1	117	13	of	of	IN
cord-034283-65j64yq1	117	14	virtual	virtual	JJ
cord-034283-65j64yq1	117	15	system	system	NN
cord-034283-65j64yq1	117	16	options	option	NNS
cord-034283-65j64yq1	117	17	through	through	IN
cord-034283-65j64yq1	117	18	partnerships	partnership	NNS
cord-034283-65j64yq1	117	19	and	and	CC
cord-034283-65j64yq1	117	20	APIs	api	NNS
cord-034283-65j64yq1	117	21	.	.	.
cord-034283-65j64yq1	118	1	Flow	flow	NN
cord-034283-65j64yq1	118	2	marketing	marketing	NN
cord-034283-65j64yq1	118	3	principles	principle	NNS
cord-034283-65j64yq1	118	4	will	will	MD
cord-034283-65j64yq1	118	5	then	then	RB
cord-034283-65j64yq1	118	6	increasingly	increasingly	RB
cord-034283-65j64yq1	118	7	apply	apply	VB
cord-034283-65j64yq1	118	8	.	.	.
cord-034283-65j64yq1	119	1	Somewhere	somewhere	RB
cord-034283-65j64yq1	119	2	in	in	IN
cord-034283-65j64yq1	119	3	each	each	DT
cord-034283-65j64yq1	119	4	work	work	NN
cord-034283-65j64yq1	119	5	-	-	HYPH
cord-034283-65j64yq1	119	6	and	and	CC
cord-034283-65j64yq1	119	7	lifeflow	lifeflow	NN
cord-034283-65j64yq1	119	8	there	there	EX
cord-034283-65j64yq1	119	9	is	be	VBZ
cord-034283-65j64yq1	119	10	,	,	,
cord-034283-65j64yq1	119	11	or	or	CC
cord-034283-65j64yq1	119	12	there	there	EX
cord-034283-65j64yq1	119	13	will	will	MD
cord-034283-65j64yq1	119	14	be	be	VB
cord-034283-65j64yq1	119	15	,	,	,
cord-034283-65j64yq1	119	16	intelligent	intelligent	JJ
cord-034283-65j64yq1	119	17	decision	decision	NN
cord-034283-65j64yq1	119	18	-	-	HYPH
cord-034283-65j64yq1	119	19	making	making	NN
cord-034283-65j64yq1	119	20	that	that	WDT
cord-034283-65j64yq1	119	21	adds	add	VBZ
cord-034283-65j64yq1	119	22	particularly	particularly	RB
cord-034283-65j64yq1	119	23	high	high	JJ
cord-034283-65j64yq1	119	24	value	value	NN
cord-034283-65j64yq1	119	25	to	to	IN
cord-034283-65j64yq1	119	26	the	the	DT
cord-034283-65j64yq1	119	27	customer	customer	NN
cord-034283-65j64yq1	119	28	,	,	,
cord-034283-65j64yq1	119	29	brought	bring	VBN
cord-034283-65j64yq1	119	30	about	about	RP
cord-034283-65j64yq1	119	31	by	by	IN
cord-034283-65j64yq1	119	32	software	software	NN
cord-034283-65j64yq1	119	33	code	code	NN
cord-034283-65j64yq1	119	34	and	and	CC
cord-034283-65j64yq1	119	35	aided	aid	VBN
cord-034283-65j64yq1	119	36	by	by	IN
cord-034283-65j64yq1	119	37	machine	machine	NN
cord-034283-65j64yq1	119	38	learning	learning	NN
cord-034283-65j64yq1	119	39	(	(	-LRB-
cord-034283-65j64yq1	119	40	ML	ML	NNP
cord-034283-65j64yq1	119	41	)	)	-RRB-
cord-034283-65j64yq1	119	42	and	and	CC
cord-034283-65j64yq1	119	43	artificial	artificial	JJ
cord-034283-65j64yq1	119	44	intelligence	intelligence	NN
cord-034283-65j64yq1	119	45	(	(	-LRB-
cord-034283-65j64yq1	119	46	AI	AI	NNP
cord-034283-65j64yq1	119	47	)	)	-RRB-
cord-034283-65j64yq1	119	48	.	.	.
cord-034283-65j64yq1	120	1	As	as	IN
cord-034283-65j64yq1	120	2	flow	flow	NN
cord-034283-65j64yq1	120	3	benefits	benefit	NNS
cord-034283-65j64yq1	120	4	are	be	VBP
cord-034283-65j64yq1	120	5	marketed	market	VBN
cord-034283-65j64yq1	120	6	,	,	,
cord-034283-65j64yq1	120	7	different	different	JJ
cord-034283-65j64yq1	120	8	companies	company	NNS
cord-034283-65j64yq1	120	9	may	may	MD
cord-034283-65j64yq1	120	10	claim	claim	VB
cord-034283-65j64yq1	120	11	to	to	TO
cord-034283-65j64yq1	120	12	be	be	VB
cord-034283-65j64yq1	120	13	the	the	DT
cord-034283-65j64yq1	120	14	brains	brain	NNS
cord-034283-65j64yq1	120	15	behind	behind	IN
cord-034283-65j64yq1	120	16	that	that	DT
cord-034283-65j64yq1	120	17	intelligent	intelligent	JJ
cord-034283-65j64yq1	120	18	flow	flow	NN
cord-034283-65j64yq1	120	19	.	.	.
cord-034283-65j64yq1	121	1	This	this	DT
cord-034283-65j64yq1	121	2	claim	claim	NN
cord-034283-65j64yq1	121	3	matters	matter	VBZ
cord-034283-65j64yq1	121	4	because	because	IN
cord-034283-65j64yq1	121	5	flow	flow	NN
cord-034283-65j64yq1	121	6	intelligence	intelligence	NN
cord-034283-65j64yq1	121	7	will	will	MD
cord-034283-65j64yq1	121	8	emerge	emerge	VB
cord-034283-65j64yq1	121	9	over	over	IN
cord-034283-65j64yq1	121	10	time	time	NN
cord-034283-65j64yq1	121	11	as	as	IN
cord-034283-65j64yq1	121	12	a	a	DT
cord-034283-65j64yq1	121	13	customer	customer	NN
cord-034283-65j64yq1	121	14	priority	priority	NN
cord-034283-65j64yq1	121	15	and	and	CC
cord-034283-65j64yq1	121	16	a	a	DT
cord-034283-65j64yq1	121	17	competitive	competitive	JJ
cord-034283-65j64yq1	121	18	differentiator	differentiator	NN
cord-034283-65j64yq1	121	19	.	.	.
cord-034283-65j64yq1	122	1	In	in	IN
cord-034283-65j64yq1	122	2	parallel	parallel	JJ
cord-034283-65j64yq1	122	3	,	,	,
cord-034283-65j64yq1	122	4	intelligence	intelligence	NN
cord-034283-65j64yq1	122	5	is	be	VBZ
cord-034283-65j64yq1	122	6	becoming	become	VBG
cord-034283-65j64yq1	122	7	a	a	DT
cord-034283-65j64yq1	122	8	powerful	powerful	JJ
cord-034283-65j64yq1	122	9	new	new	JJ
cord-034283-65j64yq1	122	10	brand	brand	NN
cord-034283-65j64yq1	122	11	attribute	attribute	NN
cord-034283-65j64yq1	122	12	that	that	WDT
cord-034283-65j64yq1	122	13	distinguishes	distinguish	VBZ
cord-034283-65j64yq1	122	14	modern	modern	JJ
cord-034283-65j64yq1	122	15	brands	brand	NNS
cord-034283-65j64yq1	122	16	from	from	IN
cord-034283-65j64yq1	122	17	old	old	JJ
cord-034283-65j64yq1	122	18	ones	one	NNS
cord-034283-65j64yq1	122	19	.	.	.
cord-034283-65j64yq1	123	1	Beyond	beyond	IN
cord-034283-65j64yq1	123	2	learning	learn	VBG
cord-034283-65j64yq1	123	3	to	to	IN
cord-034283-65j64yq1	123	4	market	market	NN
cord-034283-65j64yq1	123	5	flow	flow	NN
cord-034283-65j64yq1	123	6	,	,	,
cord-034283-65j64yq1	123	7	it	-PRON-	PRP
cord-034283-65j64yq1	123	8	is	be	VBZ
cord-034283-65j64yq1	123	9	additionally	additionally	RB
cord-034283-65j64yq1	123	10	strategic	strategic	JJ
cord-034283-65j64yq1	123	11	for	for	IN
cord-034283-65j64yq1	123	12	marketing	marketing	NN
cord-034283-65j64yq1	123	13	to	to	TO
cord-034283-65j64yq1	123	14	decide	decide	VB
cord-034283-65j64yq1	123	15	whether	whether	IN
cord-034283-65j64yq1	123	16	and	and	CC
cord-034283-65j64yq1	123	17	how	how	WRB
cord-034283-65j64yq1	123	18	the	the	DT
cord-034283-65j64yq1	123	19	company	company	NN
cord-034283-65j64yq1	123	20	can	can	MD
cord-034283-65j64yq1	123	21	credibly	credibly	RB
cord-034283-65j64yq1	123	22	claim	claim	VB
cord-034283-65j64yq1	123	23	that	that	IN
cord-034283-65j64yq1	123	24	it	-PRON-	PRP
cord-034283-65j64yq1	123	25	provides	provide	VBZ
cord-034283-65j64yq1	123	26	the	the	DT
cord-034283-65j64yq1	123	27	brainpower	brainpower	NN
cord-034283-65j64yq1	123	28	within	within	IN
cord-034283-65j64yq1	123	29	the	the	DT
cord-034283-65j64yq1	123	30	flow	flow	NN
cord-034283-65j64yq1	123	31	.	.	.
cord-034283-65j64yq1	124	1	Marketers	marketer	NNS
cord-034283-65j64yq1	124	2	should	should	MD
cord-034283-65j64yq1	124	3	aim	aim	VB
cord-034283-65j64yq1	124	4	to	to	TO
cord-034283-65j64yq1	124	5	win	win	VB
cord-034283-65j64yq1	124	6	credit	credit	NN
cord-034283-65j64yq1	124	7	for	for	IN
cord-034283-65j64yq1	124	8	valuable	valuable	JJ
cord-034283-65j64yq1	124	9	flow	flow	NN
cord-034283-65j64yq1	124	10	intelligence	intelligence	NN
cord-034283-65j64yq1	124	11	and	and	CC
cord-034283-65j64yq1	124	12	extend	extend	VB
cord-034283-65j64yq1	124	13	that	that	DT
cord-034283-65j64yq1	124	14	credit	credit	NN
cord-034283-65j64yq1	124	15	strategically	strategically	RB
cord-034283-65j64yq1	124	16	through	through	IN
cord-034283-65j64yq1	124	17	brand	brand	NN
cord-034283-65j64yq1	124	18	architecture	architecture	NN
cord-034283-65j64yq1	124	19	.	.	.
cord-034283-65j64yq1	125	1	Competition	competition	NN
cord-034283-65j64yq1	125	2	will	will	MD
cord-034283-65j64yq1	125	3	be	be	VB
cord-034283-65j64yq1	125	4	fierce	fierce	JJ
cord-034283-65j64yq1	125	5	-	-	:
cord-034283-65j64yq1	125	6	both	both	CC
cord-034283-65j64yq1	125	7	direct	direct	JJ
cord-034283-65j64yq1	125	8	and	and	CC
cord-034283-65j64yq1	125	9	substitute	substitute	JJ
cord-034283-65j64yq1	125	10	competitors	competitor	NNS
cord-034283-65j64yq1	125	11	will	will	MD
cord-034283-65j64yq1	125	12	make	make	VB
cord-034283-65j64yq1	125	13	claims	claim	NNS
cord-034283-65j64yq1	125	14	.	.	.
cord-034283-65j64yq1	126	1	The	the	DT
cord-034283-65j64yq1	126	2	winner	winner	NN
cord-034283-65j64yq1	126	3	of	of	IN
cord-034283-65j64yq1	126	4	this	this	DT
cord-034283-65j64yq1	126	5	contest	contest	NN
cord-034283-65j64yq1	126	6	will	will	MD
cord-034283-65j64yq1	126	7	differentiate	differentiate	VB
cord-034283-65j64yq1	126	8	today	today	NN
cord-034283-65j64yq1	126	9	and	and	CC
cord-034283-65j64yq1	126	10	will	will	MD
cord-034283-65j64yq1	126	11	hold	hold	VB
cord-034283-65j64yq1	126	12	the	the	DT
cord-034283-65j64yq1	126	13	high	high	JJ
cord-034283-65j64yq1	126	14	ground	ground	NN
cord-034283-65j64yq1	126	15	heading	head	VBG
cord-034283-65j64yq1	126	16	into	into	IN
cord-034283-65j64yq1	126	17	a	a	DT
cord-034283-65j64yq1	126	18	wave	wave	NN
cord-034283-65j64yq1	126	19	of	of	IN
cord-034283-65j64yq1	126	20	business	business	NN
cord-034283-65j64yq1	126	21	innovation	innovation	NN
cord-034283-65j64yq1	126	22	that	that	WDT
cord-034283-65j64yq1	126	23	lies	lie	VBZ
cord-034283-65j64yq1	126	24	still	still	RB
cord-034283-65j64yq1	126	25	further	further	RB
cord-034283-65j64yq1	126	26	ahead	ahead	RB
cord-034283-65j64yq1	126	27	of	of	IN
cord-034283-65j64yq1	126	28	us	-PRON-	PRP
cord-034283-65j64yq1	126	29	-	-	HYPH
cord-034283-65j64yq1	126	30	autonomous	autonomous	JJ
cord-034283-65j64yq1	126	31	business	business	NN
cord-034283-65j64yq1	126	32	.	.	.
cord-034283-65j64yq1	127	1	This	this	DT
cord-034283-65j64yq1	127	2	trend	trend	NN
cord-034283-65j64yq1	127	3	raises	raise	VBZ
cord-034283-65j64yq1	127	4	questions	question	NNS
cord-034283-65j64yq1	127	5	around	around	IN
cord-034283-65j64yq1	127	6	an	an	DT
cord-034283-65j64yq1	127	7	intelligence	intelligence	NN
cord-034283-65j64yq1	127	8	brand	brand	NN
cord-034283-65j64yq1	127	9	.	.	.
cord-034283-65j64yq1	128	1	On	on	IN
cord-034283-65j64yq1	128	2	the	the	DT
cord-034283-65j64yq1	128	3	one	one	CD
cord-034283-65j64yq1	128	4	hand	hand	NN
cord-034283-65j64yq1	128	5	a	a	DT
cord-034283-65j64yq1	128	6	dedicated	dedicated	JJ
cord-034283-65j64yq1	128	7	intelligence	intelligence	NN
cord-034283-65j64yq1	128	8	brand	brand	NN
cord-034283-65j64yq1	128	9	can	can	MD
cord-034283-65j64yq1	128	10	focus	focus	VB
cord-034283-65j64yq1	128	11	the	the	DT
cord-034283-65j64yq1	128	12	spotlight	spotlight	NN
cord-034283-65j64yq1	128	13	on	on	IN
cord-034283-65j64yq1	128	14	a	a	DT
cord-034283-65j64yq1	128	15	company	company	NN
cord-034283-65j64yq1	128	16	's	's	POS
cord-034283-65j64yq1	128	17	intelligence	intelligence	NN
cord-034283-65j64yq1	128	18	value	value	NN
cord-034283-65j64yq1	128	19	added	add	VBN
cord-034283-65j64yq1	128	20	.	.	.
cord-034283-65j64yq1	129	1	On	on	IN
cord-034283-65j64yq1	129	2	the	the	DT
cord-034283-65j64yq1	129	3	other	other	JJ
cord-034283-65j64yq1	129	4	hand	hand	NN
cord-034283-65j64yq1	129	5	,	,	,
cord-034283-65j64yq1	129	6	it	-PRON-	PRP
cord-034283-65j64yq1	129	7	can	can	MD
cord-034283-65j64yq1	129	8	deposition	deposition	VB
cord-034283-65j64yq1	129	9	the	the	DT
cord-034283-65j64yq1	129	10	master	master	NN
cord-034283-65j64yq1	129	11	brand	brand	NN
cord-034283-65j64yq1	129	12	.	.	.
cord-034283-65j64yq1	130	1	By	by	IN
cord-034283-65j64yq1	130	2	focusing	focus	VBG
cord-034283-65j64yq1	130	3	so	so	RB
cord-034283-65j64yq1	130	4	intently	intently	RB
cord-034283-65j64yq1	130	5	on	on	IN
cord-034283-65j64yq1	130	6	how	how	WRB
cord-034283-65j64yq1	130	7	intelligent	intelligent	JJ
cord-034283-65j64yq1	130	8	Watson	Watson	NNP
cord-034283-65j64yq1	130	9	is	be	VBZ
cord-034283-65j64yq1	130	10	,	,	,
cord-034283-65j64yq1	130	11	IBM	IBM	NNP
cord-034283-65j64yq1	130	12	may	may	MD
cord-034283-65j64yq1	130	13	have	have	VB
cord-034283-65j64yq1	130	14	made	make	VBN
cord-034283-65j64yq1	130	15	its	-PRON-	PRP$
cord-034283-65j64yq1	130	16	flagship	flagship	NN
cord-034283-65j64yq1	130	17	brand	brand	NN
cord-034283-65j64yq1	130	18	seem	seem	VB
cord-034283-65j64yq1	130	19	less	less	RBR
cord-034283-65j64yq1	130	20	so	so	RB
cord-034283-65j64yq1	130	21	.	.	.
cord-034283-65j64yq1	131	1	Microsoft	Microsoft	NNP
cord-034283-65j64yq1	131	2	made	make	VBD
cord-034283-65j64yq1	131	3	different	different	JJ
cord-034283-65j64yq1	131	4	choices	choice	NNS
cord-034283-65j64yq1	131	5	,	,	,
cord-034283-65j64yq1	131	6	distributing	distribute	VBG
cord-034283-65j64yq1	131	7	certain	certain	JJ
cord-034283-65j64yq1	131	8	types	type	NNS
cord-034283-65j64yq1	131	9	of	of	IN
cord-034283-65j64yq1	131	10	intelligence	intelligence	NN
cord-034283-65j64yq1	131	11	responsibilities	responsibility	NNS
cord-034283-65j64yq1	131	12	across	across	IN
cord-034283-65j64yq1	131	13	several	several	JJ
cord-034283-65j64yq1	131	14	product	product	NN
cord-034283-65j64yq1	131	15	,	,	,
cord-034283-65j64yq1	131	16	platform	platform	NN
cord-034283-65j64yq1	131	17	,	,	,
cord-034283-65j64yq1	131	18	and	and	CC
cord-034283-65j64yq1	131	19	master	master	NN
cord-034283-65j64yq1	131	20	brands	brand	NNS
cord-034283-65j64yq1	131	21	.	.	.
cord-034283-65j64yq1	132	1	A	a	DT
cord-034283-65j64yq1	132	2	key	key	JJ
cord-034283-65j64yq1	132	3	question	question	NN
cord-034283-65j64yq1	132	4	for	for	IN
cord-034283-65j64yq1	132	5	all	all	DT
cord-034283-65j64yq1	132	6	marketers	marketer	NNS
cord-034283-65j64yq1	132	7	to	to	TO
cord-034283-65j64yq1	132	8	wrestle	wrestle	VB
cord-034283-65j64yq1	132	9	with	with	IN
cord-034283-65j64yq1	132	10	is	be	VBZ
cord-034283-65j64yq1	132	11	:	:	:
cord-034283-65j64yq1	132	12	"	"	``
cord-034283-65j64yq1	132	13	How	how	WRB
cord-034283-65j64yq1	132	14	do	do	VBP
cord-034283-65j64yq1	132	15	we	-PRON-	PRP
cord-034283-65j64yq1	132	16	differentiate	differentiate	VB
cord-034283-65j64yq1	132	17	on	on	IN
cord-034283-65j64yq1	132	18	intelligence	intelligence	NN
cord-034283-65j64yq1	132	19	while	while	IN
cord-034283-65j64yq1	132	20	ensuring	ensure	VBG
cord-034283-65j64yq1	132	21	that	that	IN
cord-034283-65j64yq1	132	22	intelligence	intelligence	NN
cord-034283-65j64yq1	132	23	equities	equity	NNS
cord-034283-65j64yq1	132	24	enhance	enhance	VBP
cord-034283-65j64yq1	132	25	the	the	DT
cord-034283-65j64yq1	132	26	brands	brand	NNS
cord-034283-65j64yq1	132	27	we	-PRON-	PRP
cord-034283-65j64yq1	132	28	care	care	VBP
cord-034283-65j64yq1	132	29	about	about	IN
cord-034283-65j64yq1	132	30	most	most	RBS
cord-034283-65j64yq1	132	31	?	?	.
cord-034283-65j64yq1	132	32	"	"	''
cord-034283-65j64yq1	133	1	The	the	DT
cord-034283-65j64yq1	133	2	branding	branding	NN
cord-034283-65j64yq1	133	3	of	of	IN
cord-034283-65j64yq1	133	4	intelligence	intelligence	NN
cord-034283-65j64yq1	133	5	is	be	VBZ
cord-034283-65j64yq1	133	6	a	a	DT
cord-034283-65j64yq1	133	7	deep	deep	JJ
cord-034283-65j64yq1	133	8	topic	topic	NN
cord-034283-65j64yq1	133	9	in	in	IN
cord-034283-65j64yq1	133	10	its	-PRON-	PRP$
cord-034283-65j64yq1	133	11	own	own	JJ
cord-034283-65j64yq1	133	12	right	right	NN
cord-034283-65j64yq1	133	13	,	,	,
cord-034283-65j64yq1	133	14	and	and	CC
cord-034283-65j64yq1	133	15	one	one	CD
cord-034283-65j64yq1	133	16	that	that	WDT
cord-034283-65j64yq1	133	17	we	-PRON-	PRP
cord-034283-65j64yq1	133	18	wo	will	MD
cord-034283-65j64yq1	133	19	n't	not	RB
cord-034283-65j64yq1	133	20	do	do	VB
cord-034283-65j64yq1	133	21	justice	justice	NN
cord-034283-65j64yq1	133	22	to	to	IN
cord-034283-65j64yq1	133	23	in	in	IN
cord-034283-65j64yq1	133	24	this	this	DT
cord-034283-65j64yq1	133	25	interview	interview	NN
cord-034283-65j64yq1	133	26	.	.	.
cord-034283-65j64yq1	134	1	One	one	CD
cord-034283-65j64yq1	134	2	illustrative	illustrative	JJ
cord-034283-65j64yq1	134	3	example	example	NN
cord-034283-65j64yq1	134	4	,	,	,
cord-034283-65j64yq1	134	5	tied	tie	VBN
cord-034283-65j64yq1	134	6	to	to	IN
cord-034283-65j64yq1	134	7	designing	design	VBG
cord-034283-65j64yq1	134	8	for	for	IN
cord-034283-65j64yq1	134	9	branded	brand	VBN
cord-034283-65j64yq1	134	10	intelligence	intelligence	NN
cord-034283-65j64yq1	135	1	:	:	:
cord-034283-65j64yq1	135	2	it	-PRON-	PRP
cord-034283-65j64yq1	135	3	's	be	VBZ
cord-034283-65j64yq1	135	4	best	good	JJS
cord-034283-65j64yq1	135	5	to	to	TO
cord-034283-65j64yq1	135	6	enable	enable	VB
cord-034283-65j64yq1	135	7	the	the	DT
cord-034283-65j64yq1	135	8	brand	brand	NN
cord-034283-65j64yq1	135	9	's	's	POS
cord-034283-65j64yq1	135	10	value	value	NN
cord-034283-65j64yq1	135	11	to	to	TO
cord-034283-65j64yq1	135	12	visually	visually	RB
cord-034283-65j64yq1	135	13	be	be	VB
cord-034283-65j64yq1	135	14	performed	perform	VBN
cord-034283-65j64yq1	135	15	through	through	IN
cord-034283-65j64yq1	135	16	algorithmic	algorithmic	JJ
cord-034283-65j64yq1	135	17	action	action	NN
cord-034283-65j64yq1	135	18	and	and	CC
cord-034283-65j64yq1	135	19	expression	expression	NN
cord-034283-65j64yq1	135	20	,	,	,
cord-034283-65j64yq1	135	21	rather	rather	RB
cord-034283-65j64yq1	135	22	than	than	IN
cord-034283-65j64yq1	135	23	just	just	RB
cord-034283-65j64yq1	135	24	be	be	VB
cord-034283-65j64yq1	135	25	represented	represent	VBN
cord-034283-65j64yq1	135	26	through	through	IN
cord-034283-65j64yq1	135	27	static	static	JJ
cord-034283-65j64yq1	135	28	symbols	symbol	NNS
cord-034283-65j64yq1	135	29	.	.	.
cord-034283-65j64yq1	136	1	This	this	DT
cord-034283-65j64yq1	136	2	can	can	MD
cord-034283-65j64yq1	136	3	reveal	reveal	VB
cord-034283-65j64yq1	136	4	the	the	DT
cord-034283-65j64yq1	136	5	intelligence	intelligence	NN
cord-034283-65j64yq1	136	6	brand	brand	NN
cord-034283-65j64yq1	136	7	's	's	POS
cord-034283-65j64yq1	136	8	essential	essential	JJ
cord-034283-65j64yq1	136	9	value	value	NN
cord-034283-65j64yq1	136	10	,	,	,
cord-034283-65j64yq1	136	11	psychology	psychology	NN
cord-034283-65j64yq1	136	12	,	,	,
cord-034283-65j64yq1	136	13	and	and	CC
cord-034283-65j64yq1	136	14	ethics	ethic	NNS
cord-034283-65j64yq1	136	15	.	.	.
cord-034283-65j64yq1	137	1	The	the	DT
cord-034283-65j64yq1	137	2	sale	sale	NN
cord-034283-65j64yq1	137	3	is	be	VBZ
cord-034283-65j64yq1	137	4	just	just	RB
cord-034283-65j64yq1	137	5	the	the	DT
cord-034283-65j64yq1	137	6	start	start	NN
cord-034283-65j64yq1	137	7	Customers	customer	NNS
cord-034283-65j64yq1	137	8	will	will	MD
cord-034283-65j64yq1	137	9	purchase	purchase	VB
cord-034283-65j64yq1	137	10	digital	digital	JJ
cord-034283-65j64yq1	137	11	innovations	innovation	NNS
cord-034283-65j64yq1	137	12	with	with	IN
cord-034283-65j64yq1	137	13	best	good	JJS
cord-034283-65j64yq1	137	14	intentions	intention	NNS
cord-034283-65j64yq1	137	15	of	of	IN
cord-034283-65j64yq1	137	16	achieving	achieve	VBG
cord-034283-65j64yq1	137	17	new	new	JJ
cord-034283-65j64yq1	137	18	flow	flow	NN
cord-034283-65j64yq1	137	19	benefits	benefit	NNS
cord-034283-65j64yq1	137	20	.	.	.
cord-034283-65j64yq1	138	1	Yet	yet	CC
cord-034283-65j64yq1	138	2	it	-PRON-	PRP
cord-034283-65j64yq1	138	3	's	be	VBZ
cord-034283-65j64yq1	138	4	not	not	RB
cord-034283-65j64yq1	138	5	guaranteed	guarantee	VBN
cord-034283-65j64yq1	138	6	that	that	IN
cord-034283-65j64yq1	138	7	their	-PRON-	PRP$
cord-034283-65j64yq1	138	8	experience	experience	NN
cord-034283-65j64yq1	138	9	will	will	MD
cord-034283-65j64yq1	138	10	be	be	VB
cord-034283-65j64yq1	138	11	positive	positive	JJ
cord-034283-65j64yq1	138	12	;	;	:
cord-034283-65j64yq1	138	13	they	-PRON-	PRP
cord-034283-65j64yq1	138	14	may	may	MD
cord-034283-65j64yq1	138	15	or	or	CC
cord-034283-65j64yq1	138	16	may	may	MD
cord-034283-65j64yq1	138	17	not	not	RB
cord-034283-65j64yq1	138	18	succeed	succeed	VB
cord-034283-65j64yq1	138	19	.	.	.
cord-034283-65j64yq1	139	1	In	in	IN
cord-034283-65j64yq1	139	2	a	a	DT
cord-034283-65j64yq1	139	3	pre	pre	JJ
cord-034283-65j64yq1	139	4	-	-	JJ
cord-034283-65j64yq1	139	5	digital	digital	JJ
cord-034283-65j64yq1	139	6	world	world	NN
cord-034283-65j64yq1	139	7	,	,	,
cord-034283-65j64yq1	139	8	the	the	DT
cord-034283-65j64yq1	139	9	customer	customer	NN
cord-034283-65j64yq1	139	10	's	's	POS
cord-034283-65j64yq1	139	11	experience	experience	NN
cord-034283-65j64yq1	139	12	of	of	IN
cord-034283-65j64yq1	139	13	quality	quality	NN
cord-034283-65j64yq1	139	14	was	be	VBD
cord-034283-65j64yq1	139	15	primarily	primarily	RB
cord-034283-65j64yq1	139	16	dependent	dependent	JJ
cord-034283-65j64yq1	139	17	on	on	IN
cord-034283-65j64yq1	139	18	product	product	NN
cord-034283-65j64yq1	139	19	or	or	CC
cord-034283-65j64yq1	139	20	service	service	NN
cord-034283-65j64yq1	139	21	performance	performance	NN
cord-034283-65j64yq1	139	22	.	.	.
cord-034283-65j64yq1	140	1	In	in	IN
cord-034283-65j64yq1	140	2	a	a	DT
cord-034283-65j64yq1	140	3	flow	flow	NN
cord-034283-65j64yq1	140	4	world	world	NN
cord-034283-65j64yq1	140	5	,	,	,
cord-034283-65j64yq1	140	6	a	a	DT
cord-034283-65j64yq1	140	7	great	great	JJ
cord-034283-65j64yq1	140	8	customer	customer	NN
cord-034283-65j64yq1	140	9	benefit	benefit	NN
cord-034283-65j64yq1	140	10	experience	experience	NN
cord-034283-65j64yq1	140	11	depends	depend	VBZ
cord-034283-65j64yq1	140	12	meaningfully	meaningfully	RB
cord-034283-65j64yq1	140	13	on	on	IN
cord-034283-65j64yq1	140	14	the	the	DT
cord-034283-65j64yq1	140	15	customer	customer	NN
cord-034283-65j64yq1	140	16	's	's	POS
cord-034283-65j64yq1	140	17	own	own	JJ
cord-034283-65j64yq1	140	18	behavioral	behavioral	JJ
cord-034283-65j64yq1	140	19	change	change	NN
cord-034283-65j64yq1	140	20	-	-	:
cord-034283-65j64yq1	140	21	a	a	DT
cord-034283-65j64yq1	140	22	blend	blend	NN
cord-034283-65j64yq1	140	23	of	of	IN
cord-034283-65j64yq1	140	24	user	user	NN
cord-034283-65j64yq1	140	25	engagement	engagement	NN
cord-034283-65j64yq1	140	26	and	and	CC
cord-034283-65j64yq1	140	27	know	know	VB
cord-034283-65j64yq1	140	28	-	-	HYPH
cord-034283-65j64yq1	140	29	how	how	RB
cord-034283-65j64yq1	140	30	-	-	HYPH
cord-034283-65j64yq1	140	31	making	make	VBG
cord-034283-65j64yq1	140	32	lifecycle	lifecycle	NN
cord-034283-65j64yq1	140	33	marketing	marketing	NN
cord-034283-65j64yq1	140	34	critical	critical	JJ
cord-034283-65j64yq1	140	35	.	.	.
cord-034283-65j64yq1	141	1	That	that	DT
cord-034283-65j64yq1	141	2	's	be	VBZ
cord-034283-65j64yq1	141	3	why	why	WRB
cord-034283-65j64yq1	141	4	marketing	marketing	NN
cord-034283-65j64yq1	141	5	needs	need	NNS
cord-034283-65j64yq1	141	6	to	to	TO
cord-034283-65j64yq1	141	7	view	view	VB
cord-034283-65j64yq1	141	8	the	the	DT
cord-034283-65j64yq1	141	9	sale	sale	NN
cord-034283-65j64yq1	141	10	as	as	IN
cord-034283-65j64yq1	141	11	the	the	DT
cord-034283-65j64yq1	141	12	starting	starting	NN
cord-034283-65j64yq1	141	13	line	line	NN
cord-034283-65j64yq1	141	14	,	,	,
cord-034283-65j64yq1	141	15	not	not	RB
cord-034283-65j64yq1	141	16	the	the	DT
cord-034283-65j64yq1	141	17	finish	finish	NN
cord-034283-65j64yq1	141	18	line	line	NN
cord-034283-65j64yq1	141	19	,	,	,
cord-034283-65j64yq1	141	20	for	for	IN
cord-034283-65j64yq1	141	21	the	the	DT
cord-034283-65j64yq1	141	22	company	company	NN
cord-034283-65j64yq1	141	23	's	's	POS
cord-034283-65j64yq1	141	24	value	value	NN
cord-034283-65j64yq1	141	25	proposition	proposition	NN
cord-034283-65j64yq1	141	26	.	.	.
cord-034283-65j64yq1	142	1	The	the	DT
cord-034283-65j64yq1	142	2	implication	implication	NN
cord-034283-65j64yq1	142	3	:	:	:
cord-034283-65j64yq1	142	4	marketing	marketing	NN
cord-034283-65j64yq1	142	5	should	should	MD
cord-034283-65j64yq1	142	6	allocate	allocate	VB
cord-034283-65j64yq1	142	7	resources	resource	NNS
cord-034283-65j64yq1	142	8	to	to	TO
cord-034283-65j64yq1	142	9	enable	enable	VB
cord-034283-65j64yq1	142	10	customer	customer	NN
cord-034283-65j64yq1	142	11	flow	flow	VB
cord-034283-65j64yq1	142	12	success	success	NN
cord-034283-65j64yq1	142	13	at	at	IN
cord-034283-65j64yq1	142	14	key	key	JJ
cord-034283-65j64yq1	142	15	points	point	NNS
cord-034283-65j64yq1	142	16	throughout	throughout	IN
cord-034283-65j64yq1	142	17	the	the	DT
cord-034283-65j64yq1	142	18	usage	usage	NN
cord-034283-65j64yq1	142	19	lifecycle	lifecycle	NN
cord-034283-65j64yq1	142	20	.	.	.
cord-034283-65j64yq1	143	1	The	the	DT
cord-034283-65j64yq1	143	2	achievement	achievement	NN
cord-034283-65j64yq1	143	3	of	of	IN
cord-034283-65j64yq1	143	4	customer	customer	NN
cord-034283-65j64yq1	143	5	success	success	NN
cord-034283-65j64yq1	143	6	will	will	MD
cord-034283-65j64yq1	143	7	do	do	VB
cord-034283-65j64yq1	143	8	more	more	JJR
cord-034283-65j64yq1	143	9	than	than	IN
cord-034283-65j64yq1	143	10	raise	raise	VB
cord-034283-65j64yq1	143	11	customer	customer	NN
cord-034283-65j64yq1	143	12	satisfaction	satisfaction	NN
cord-034283-65j64yq1	143	13	scores	score	NNS
cord-034283-65j64yq1	143	14	;	;	:
cord-034283-65j64yq1	143	15	it	-PRON-	PRP
cord-034283-65j64yq1	143	16	will	will	MD
cord-034283-65j64yq1	143	17	lead	lead	VB
cord-034283-65j64yq1	143	18	to	to	IN
cord-034283-65j64yq1	143	19	accelerated	accelerate	VBN
cord-034283-65j64yq1	143	20	growth	growth	NN
cord-034283-65j64yq1	143	21	.	.	.
cord-034283-65j64yq1	144	1	Many	many	JJ
cord-034283-65j64yq1	144	2	innovations	innovation	NNS
cord-034283-65j64yq1	144	3	will	will	MD
cord-034283-65j64yq1	144	4	be	be	VB
cord-034283-65j64yq1	144	5	priced	price	VBN
cord-034283-65j64yq1	144	6	as	as	IN
cord-034283-65j64yq1	144	7	subscriptions	subscription	NNS
cord-034283-65j64yq1	144	8	or	or	CC
cord-034283-65j64yq1	144	9	variable	variable	JJ
cord-034283-65j64yq1	144	10	utilities	utility	NNS
cord-034283-65j64yq1	144	11	vs.	vs.	IN
cord-034283-65j64yq1	144	12	once	once	RB
cord-034283-65j64yq1	144	13	-	-	HYPH
cord-034283-65j64yq1	144	14	and	and	CC
cord-034283-65j64yq1	144	15	-	-	HYPH
cord-034283-65j64yq1	144	16	done	do	VBN
cord-034283-65j64yq1	144	17	purchases	purchase	NNS
cord-034283-65j64yq1	144	18	,	,	,
cord-034283-65j64yq1	144	19	putting	put	VBG
cord-034283-65j64yq1	144	20	the	the	DT
cord-034283-65j64yq1	144	21	customer	customer	NN
cord-034283-65j64yq1	144	22	in	in	IN
cord-034283-65j64yq1	144	23	a	a	DT
cord-034283-65j64yq1	144	24	mindset	mindset	NN
cord-034283-65j64yq1	144	25	of	of	IN
cord-034283-65j64yq1	144	26	expecting	expect	VBG
cord-034283-65j64yq1	144	27	ongoing	ongoing	JJ
cord-034283-65j64yq1	144	28	value	value	NN
cord-034283-65j64yq1	144	29	delivery	delivery	NN
cord-034283-65j64yq1	144	30	experiences	experience	NNS
cord-034283-65j64yq1	144	31	in	in	IN
cord-034283-65j64yq1	144	32	return	return	NN
cord-034283-65j64yq1	144	33	for	for	IN
cord-034283-65j64yq1	144	34	ongoing	ongoing	JJ
cord-034283-65j64yq1	144	35	payment	payment	NN
cord-034283-65j64yq1	144	36	.	.	.
cord-034283-65j64yq1	145	1	In	in	IN
cord-034283-65j64yq1	145	2	this	this	DT
cord-034283-65j64yq1	145	3	context	context	NN
cord-034283-65j64yq1	145	4	customer	customer	NN
cord-034283-65j64yq1	145	5	success	success	NN
cord-034283-65j64yq1	145	6	will	will	MD
cord-034283-65j64yq1	145	7	raise	raise	VB
cord-034283-65j64yq1	145	8	retention	retention	NN
cord-034283-65j64yq1	145	9	.	.	.
cord-034283-65j64yq1	146	1	Going	go	VBG
cord-034283-65j64yq1	146	2	further	further	RB
cord-034283-65j64yq1	146	3	,	,	,
cord-034283-65j64yq1	146	4	lifecycle	lifecycle	NN
cord-034283-65j64yq1	146	5	marketing	marketing	NN
cord-034283-65j64yq1	146	6	will	will	MD
cord-034283-65j64yq1	146	7	enable	enable	VB
cord-034283-65j64yq1	146	8	the	the	DT
cord-034283-65j64yq1	146	9	company	company	NN
cord-034283-65j64yq1	146	10	to	to	TO
cord-034283-65j64yq1	146	11	achieve	achieve	VB
cord-034283-65j64yq1	146	12	a	a	DT
cord-034283-65j64yq1	146	13	trusted	trust	VBN
cord-034283-65j64yq1	146	14	understanding	understanding	NN
cord-034283-65j64yq1	146	15	of	of	IN
cord-034283-65j64yq1	146	16	the	the	DT
cord-034283-65j64yq1	146	17	objectives	objective	NNS
cord-034283-65j64yq1	146	18	driving	drive	VBG
cord-034283-65j64yq1	146	19	customer	customer	NN
cord-034283-65j64yq1	146	20	usage	usage	NN
cord-034283-65j64yq1	146	21	,	,	,
cord-034283-65j64yq1	146	22	leading	lead	VBG
cord-034283-65j64yq1	146	23	to	to	IN
cord-034283-65j64yq1	146	24	improved	improved	JJ
cord-034283-65j64yq1	146	25	customer	customer	NN
cord-034283-65j64yq1	146	26	cross	cross	NN
cord-034283-65j64yq1	146	27	-	-	JJ
cord-034283-65j64yq1	146	28	sell	sell	JJ
cord-034283-65j64yq1	146	29	,	,	,
cord-034283-65j64yq1	146	30	upsell	upsell	NNP
cord-034283-65j64yq1	146	31	,	,	,
cord-034283-65j64yq1	146	32	and	and	CC
cord-034283-65j64yq1	146	33	advocacy	advocacy	NN
cord-034283-65j64yq1	146	34	.	.	.
cord-034283-65j64yq1	147	1	As	as	IN
cord-034283-65j64yq1	147	2	more	more	RBR
cord-034283-65j64yq1	147	3	becomes	become	VBZ
cord-034283-65j64yq1	147	4	trackable	trackable	JJ
cord-034283-65j64yq1	147	5	,	,	,
cord-034283-65j64yq1	147	6	customer	customer	NN
cord-034283-65j64yq1	147	7	activities	activity	NNS
cord-034283-65j64yq1	147	8	and	and	CC
cord-034283-65j64yq1	147	9	experiences	experience	NNS
cord-034283-65j64yq1	147	10	throughout	throughout	IN
cord-034283-65j64yq1	147	11	the	the	DT
cord-034283-65j64yq1	147	12	usage	usage	NN
cord-034283-65j64yq1	147	13	lifecycle	lifecycle	NN
cord-034283-65j64yq1	147	14	will	will	MD
cord-034283-65j64yq1	147	15	become	become	VB
cord-034283-65j64yq1	147	16	more	more	RBR
cord-034283-65j64yq1	147	17	visible	visible	JJ
cord-034283-65j64yq1	147	18	-	-	HYPH
cord-034283-65j64yq1	147	19	given	give	VBN
cord-034283-65j64yq1	147	20	customer	customer	NN
cord-034283-65j64yq1	147	21	consent	consent	NN
cord-034283-65j64yq1	147	22	,	,	,
cord-034283-65j64yq1	147	23	of	of	IN
cord-034283-65j64yq1	147	24	course	course	NN
cord-034283-65j64yq1	147	25	.	.	.
cord-034283-65j64yq1	148	1	Transformed	transform	VBN
cord-034283-65j64yq1	148	2	marketing	marketing	NN
cord-034283-65j64yq1	148	3	in	in	IN
cord-034283-65j64yq1	148	4	a	a	DT
cord-034283-65j64yq1	148	5	data	data	NN
cord-034283-65j64yq1	148	6	privacy	privacy	NN
cord-034283-65j64yq1	148	7	era	era	NN
cord-034283-65j64yq1	148	8	will	will	MD
cord-034283-65j64yq1	148	9	work	work	VB
cord-034283-65j64yq1	148	10	hard	hard	RB
cord-034283-65j64yq1	148	11	to	to	TO
cord-034283-65j64yq1	148	12	gain	gain	VB
cord-034283-65j64yq1	148	13	customer	customer	NN
cord-034283-65j64yq1	148	14	consent	consent	NN
cord-034283-65j64yq1	148	15	to	to	TO
cord-034283-65j64yq1	148	16	data	data	VB
cord-034283-65j64yq1	148	17	visibility	visibility	NN
cord-034283-65j64yq1	148	18	because	because	IN
cord-034283-65j64yq1	148	19	it	-PRON-	PRP
cord-034283-65j64yq1	148	20	is	be	VBZ
cord-034283-65j64yq1	148	21	key	key	JJ
cord-034283-65j64yq1	148	22	to	to	IN
cord-034283-65j64yq1	148	23	creating	create	VBG
cord-034283-65j64yq1	148	24	a	a	DT
cord-034283-65j64yq1	148	25	winwin	winwin	NNP
cord-034283-65j64yq1	148	26	lifecycle	lifecycle	NN
cord-034283-65j64yq1	148	27	customer	customer	NN
cord-034283-65j64yq1	148	28	relationship	relationship	NN
cord-034283-65j64yq1	148	29	.	.	.
cord-034283-65j64yq1	149	1	Companies	company	NNS
cord-034283-65j64yq1	149	2	are	be	VBP
cord-034283-65j64yq1	149	3	now	now	RB
cord-034283-65j64yq1	149	4	designing	design	VBG
cord-034283-65j64yq1	149	5	services	service	NNS
cord-034283-65j64yq1	149	6	that	that	WDT
cord-034283-65j64yq1	149	7	offer	offer	VBP
cord-034283-65j64yq1	149	8	the	the	DT
cord-034283-65j64yq1	149	9	customer	customer	NN
cord-034283-65j64yq1	149	10	valuable	valuable	JJ
cord-034283-65j64yq1	149	11	services	service	NNS
cord-034283-65j64yq1	149	12	in	in	IN
cord-034283-65j64yq1	149	13	exchange	exchange	NN
cord-034283-65j64yq1	149	14	for	for	IN
cord-034283-65j64yq1	149	15	data	datum	NNS
cord-034283-65j64yq1	149	16	access	access	NN
cord-034283-65j64yq1	149	17	.	.	.
cord-034283-65j64yq1	150	1	It	-PRON-	PRP
cord-034283-65j64yq1	150	2	will	will	MD
cord-034283-65j64yq1	150	3	fall	fall	VB
cord-034283-65j64yq1	150	4	on	on	IN
cord-034283-65j64yq1	150	5	modern	modern	JJ
cord-034283-65j64yq1	150	6	marketing	marketing	NN
cord-034283-65j64yq1	150	7	to	to	TO
cord-034283-65j64yq1	150	8	support	support	VB
cord-034283-65j64yq1	150	9	the	the	DT
cord-034283-65j64yq1	150	10	design	design	NN
cord-034283-65j64yq1	150	11	,	,	,
cord-034283-65j64yq1	150	12	management	management	NN
cord-034283-65j64yq1	150	13	,	,	,
cord-034283-65j64yq1	150	14	and/or	and/or	CC
cord-034283-65j64yq1	150	15	promotion	promotion	NN
cord-034283-65j64yq1	150	16	of	of	IN
cord-034283-65j64yq1	150	17	these	these	DT
cord-034283-65j64yq1	150	18	value	value	NN
cord-034283-65j64yq1	150	19	-	-	HYPH
cord-034283-65j64yq1	150	20	for	for	IN
cord-034283-65j64yq1	150	21	-	-	HYPH
cord-034283-65j64yq1	150	22	data	data	NN
cord-034283-65j64yq1	150	23	exchanges	exchange	NNS
cord-034283-65j64yq1	150	24	.	.	.
cord-034283-65j64yq1	151	1	This	this	DT
cord-034283-65j64yq1	151	2	activity	activity	NN
cord-034283-65j64yq1	151	3	may	may	MD
cord-034283-65j64yq1	151	4	require	require	VB
cord-034283-65j64yq1	151	5	marketing	marketing	NN
cord-034283-65j64yq1	151	6	to	to	TO
cord-034283-65j64yq1	151	7	collaborate	collaborate	VB
cord-034283-65j64yq1	151	8	with	with	IN
cord-034283-65j64yq1	151	9	other	other	JJ
cord-034283-65j64yq1	151	10	lifecycle	lifecycle	NN
cord-034283-65j64yq1	151	11	programs	program	NNS
cord-034283-65j64yq1	151	12	that	that	WDT
cord-034283-65j64yq1	151	13	go	go	VBP
cord-034283-65j64yq1	151	14	by	by	IN
cord-034283-65j64yq1	151	15	a	a	DT
cord-034283-65j64yq1	151	16	variety	variety	NN
cord-034283-65j64yq1	151	17	of	of	IN
cord-034283-65j64yq1	151	18	names	name	NNS
cord-034283-65j64yq1	151	19	:	:	:
cord-034283-65j64yq1	151	20	customer	customer	NN
cord-034283-65j64yq1	151	21	experience	experience	NN
cord-034283-65j64yq1	151	22	,	,	,
cord-034283-65j64yq1	151	23	customer	customer	NN
cord-034283-65j64yq1	151	24	success	success	NN
cord-034283-65j64yq1	151	25	,	,	,
cord-034283-65j64yq1	151	26	customer	customer	NN
cord-034283-65j64yq1	151	27	engagement	engagement	NN
cord-034283-65j64yq1	151	28	,	,	,
cord-034283-65j64yq1	151	29	customer	customer	NN
cord-034283-65j64yq1	151	30	loyalty	loyalty	NN
cord-034283-65j64yq1	151	31	,	,	,
cord-034283-65j64yq1	151	32	renewal	renewal	NN
cord-034283-65j64yq1	151	33	marketing	marketing	NN
cord-034283-65j64yq1	151	34	,	,	,
cord-034283-65j64yq1	151	35	customer	customer	NN
cord-034283-65j64yq1	151	36	marketing	marketing	NN
cord-034283-65j64yq1	151	37	,	,	,
cord-034283-65j64yq1	151	38	etc	etc	FW
cord-034283-65j64yq1	151	39	.	.	.
cord-034283-65j64yq1	152	1	At	at	IN
cord-034283-65j64yq1	152	2	the	the	DT
cord-034283-65j64yq1	152	3	end	end	NN
cord-034283-65j64yq1	152	4	of	of	IN
cord-034283-65j64yq1	152	5	the	the	DT
cord-034283-65j64yq1	152	6	day	day	NN
cord-034283-65j64yq1	152	7	it	-PRON-	PRP
cord-034283-65j64yq1	152	8	means	mean	VBZ
cord-034283-65j64yq1	152	9	that	that	IN
cord-034283-65j64yq1	152	10	the	the	DT
cord-034283-65j64yq1	152	11	second	second	JJ
cord-034283-65j64yq1	152	12	half	half	NN
cord-034283-65j64yq1	152	13	of	of	IN
cord-034283-65j64yq1	152	14	the	the	DT
cord-034283-65j64yq1	152	15	infinity	infinity	NN
cord-034283-65j64yq1	152	16	loop	loop	NN
cord-034283-65j64yq1	152	17	of	of	IN
cord-034283-65j64yq1	152	18	the	the	DT
cord-034283-65j64yq1	152	19	customer	customer	NN
cord-034283-65j64yq1	152	20	's	's	POS
cord-034283-65j64yq1	152	21	journey	journey	NN
cord-034283-65j64yq1	152	22	-	-	:
cord-034283-65j64yq1	152	23	the	the	DT
cord-034283-65j64yq1	152	24	usage	usage	NN
cord-034283-65j64yq1	152	25	and	and	CC
cord-034283-65j64yq1	152	26	owner	owner	NN
cord-034283-65j64yq1	152	27	experience	experience	NN
cord-034283-65j64yq1	152	28	half-\will	half-\will	UH
cord-034283-65j64yq1	152	29	require	require	VB
cord-034283-65j64yq1	152	30	as	as	RB
cord-034283-65j64yq1	152	31	much	much	JJ
cord-034283-65j64yq1	152	32	skill	skill	NN
cord-034283-65j64yq1	152	33	and	and	CC
cord-034283-65j64yq1	152	34	focus	focus	NN
cord-034283-65j64yq1	152	35	as	as	IN
cord-034283-65j64yq1	152	36	marketing	marketing	NN
cord-034283-65j64yq1	152	37	has	have	VBZ
cord-034283-65j64yq1	152	38	traditionally	traditionally	RB
cord-034283-65j64yq1	152	39	reserved	reserve	VBN
cord-034283-65j64yq1	152	40	for	for	IN
cord-034283-65j64yq1	152	41	the	the	DT
cord-034283-65j64yq1	152	42	consideration	consideration	NN
cord-034283-65j64yq1	152	43	and	and	CC
cord-034283-65j64yq1	152	44	selection	selection	NN
cord-034283-65j64yq1	152	45	first	first	JJ
cord-034283-65j64yq1	152	46	half	half	NN
cord-034283-65j64yq1	152	47	of	of	IN
cord-034283-65j64yq1	152	48	the	the	DT
cord-034283-65j64yq1	152	49	journey	journey	NN
cord-034283-65j64yq1	152	50	.	.	.
cord-034283-65j64yq1	153	1	Transformed	transform	VBN
cord-034283-65j64yq1	153	2	marketers	marketer	NNS
cord-034283-65j64yq1	153	3	will	will	MD
cord-034283-65j64yq1	153	4	ensure	ensure	VB
cord-034283-65j64yq1	153	5	that	that	IN
cord-034283-65j64yq1	153	6	the	the	DT
cord-034283-65j64yq1	153	7	customer	customer	NN
cord-034283-65j64yq1	153	8	hears	hear	VBZ
cord-034283-65j64yq1	153	9	of	of	IN
cord-034283-65j64yq1	153	10	a	a	DT
cord-034283-65j64yq1	153	11	company	company	NN
cord-034283-65j64yq1	153	12	's	's	POS
cord-034283-65j64yq1	153	13	value	value	NN
cord-034283-65j64yq1	153	14	propositions	proposition	NNS
cord-034283-65j64yq1	153	15	not	not	RB
cord-034283-65j64yq1	153	16	just	just	RB
cord-034283-65j64yq1	153	17	from	from	IN
cord-034283-65j64yq1	153	18	the	the	DT
cord-034283-65j64yq1	153	19	company	company	NN
cord-034283-65j64yq1	153	20	,	,	,
cord-034283-65j64yq1	153	21	but	but	CC
cord-034283-65j64yq1	153	22	from	from	IN
cord-034283-65j64yq1	153	23	influencers	influencer	NNS
cord-034283-65j64yq1	153	24	as	as	RB
cord-034283-65j64yq1	153	25	well	well	RB
cord-034283-65j64yq1	153	26	.	.	.
cord-034283-65j64yq1	154	1	The	the	DT
cord-034283-65j64yq1	154	2	appeal	appeal	NN
cord-034283-65j64yq1	154	3	of	of	IN
cord-034283-65j64yq1	154	4	a	a	DT
cord-034283-65j64yq1	154	5	value	value	NN
cord-034283-65j64yq1	154	6	proposition	proposition	NN
cord-034283-65j64yq1	154	7	has	have	VBZ
cord-034283-65j64yq1	154	8	never	never	RB
cord-034283-65j64yq1	154	9	been	be	VBN
cord-034283-65j64yq1	154	10	limited	limit	VBN
cord-034283-65j64yq1	154	11	to	to	IN
cord-034283-65j64yq1	154	12	just	just	RB
cord-034283-65j64yq1	154	13	differentiated	differentiated	JJ
cord-034283-65j64yq1	154	14	claims	claim	NNS
cord-034283-65j64yq1	154	15	;	;	:
cord-034283-65j64yq1	154	16	it	-PRON-	PRP
cord-034283-65j64yq1	154	17	has	have	VBZ
cord-034283-65j64yq1	154	18	also	also	RB
cord-034283-65j64yq1	154	19	been	be	VBN
cord-034283-65j64yq1	154	20	enhanced	enhance	VBN
cord-034283-65j64yq1	154	21	by	by	IN
cord-034283-65j64yq1	154	22	differentiated	differentiated	JJ
cord-034283-65j64yq1	154	23	communicators	communicator	NNS
cord-034283-65j64yq1	154	24	of	of	IN
cord-034283-65j64yq1	154	25	those	those	DT
cord-034283-65j64yq1	154	26	claims	claim	NNS
cord-034283-65j64yq1	154	27	-	-	:
cord-034283-65j64yq1	154	28	think	think	NN
cord-034283-65j64yq1	154	29	of	of	IN
cord-034283-65j64yq1	154	30	celebrity	celebrity	NN
cord-034283-65j64yq1	154	31	endorsers	endorser	NNS
cord-034283-65j64yq1	154	32	.	.	.
cord-034283-65j64yq1	155	1	Transformed	transformed	JJ
cord-034283-65j64yq1	155	2	marketing	marketing	NN
cord-034283-65j64yq1	155	3	will	will	MD
cord-034283-65j64yq1	155	4	work	work	VB
cord-034283-65j64yq1	155	5	to	to	TO
cord-034283-65j64yq1	155	6	systematically	systematically	RB
cord-034283-65j64yq1	155	7	influence	influence	VB
cord-034283-65j64yq1	155	8	the	the	DT
cord-034283-65j64yq1	155	9	messages	message	NNS
cord-034283-65j64yq1	155	10	that	that	WDT
cord-034283-65j64yq1	155	11	those	those	DT
cord-034283-65j64yq1	155	12	influencers	influencer	NNS
cord-034283-65j64yq1	155	13	provide	provide	VBP
cord-034283-65j64yq1	155	14	.	.	.
cord-034283-65j64yq1	156	1	In	in	IN
cord-034283-65j64yq1	156	2	a	a	DT
cord-034283-65j64yq1	156	3	digital	digital	JJ
cord-034283-65j64yq1	156	4	distribution	distribution	NN
cord-034283-65j64yq1	156	5	world	world	NN
cord-034283-65j64yq1	156	6	,	,	,
cord-034283-65j64yq1	156	7	digital	digital	JJ
cord-034283-65j64yq1	156	8	influencers	influencer	NNS
cord-034283-65j64yq1	156	9	are	be	VBP
cord-034283-65j64yq1	156	10	replacing	replace	VBG
cord-034283-65j64yq1	156	11	the	the	DT
cord-034283-65j64yq1	156	12	expert	expert	JJ
cord-034283-65j64yq1	156	13	advisory	advisory	JJ
cord-034283-65j64yq1	156	14	role	role	NN
cord-034283-65j64yq1	156	15	that	that	WDT
cord-034283-65j64yq1	156	16	traditional	traditional	JJ
cord-034283-65j64yq1	156	17	distributors	distributor	NNS
cord-034283-65j64yq1	156	18	provided	provide	VBN
cord-034283-65j64yq1	156	19	as	as	IN
cord-034283-65j64yq1	156	20	part	part	NN
cord-034283-65j64yq1	156	21	of	of	IN
cord-034283-65j64yq1	156	22	their	-PRON-	PRP$
cord-034283-65j64yq1	156	23	service	service	NN
cord-034283-65j64yq1	156	24	.	.	.
cord-034283-65j64yq1	157	1	Modern	modern	JJ
cord-034283-65j64yq1	157	2	value	value	NN
cord-034283-65j64yq1	157	3	propositions	proposition	NNS
cord-034283-65j64yq1	157	4	might	may	MD
cord-034283-65j64yq1	157	5	be	be	VB
cord-034283-65j64yq1	157	6	delivered	deliver	VBN
cord-034283-65j64yq1	157	7	most	most	RBS
cord-034283-65j64yq1	157	8	persuasively	persuasively	RB
cord-034283-65j64yq1	157	9	by	by	IN
cord-034283-65j64yq1	157	10	influencers	influencer	NNS
cord-034283-65j64yq1	157	11	who	who	WP
cord-034283-65j64yq1	157	12	organically	organically	RB
cord-034283-65j64yq1	157	13	surround	surround	VBP
cord-034283-65j64yq1	157	14	the	the	DT
cord-034283-65j64yq1	157	15	buyer	buyer	NN
cord-034283-65j64yq1	157	16	,	,	,
cord-034283-65j64yq1	157	17	separate	separate	JJ
cord-034283-65j64yq1	157	18	from	from	IN
cord-034283-65j64yq1	157	19	company	company	NN
cord-034283-65j64yq1	157	20	-	-	HYPH
cord-034283-65j64yq1	157	21	sponsored	sponsor	VBN
cord-034283-65j64yq1	157	22	campaigns	campaign	NNS
cord-034283-65j64yq1	157	23	.	.	.
cord-034283-65j64yq1	158	1	Influencer	Influencer	NNP
cord-034283-65j64yq1	158	2	advice	advice	NN
cord-034283-65j64yq1	158	3	used	use	VBN
cord-034283-65j64yq1	158	4	to	to	TO
cord-034283-65j64yq1	158	5	be	be	VB
cord-034283-65j64yq1	158	6	bundled	bundle	VBN
cord-034283-65j64yq1	158	7	with	with	IN
cord-034283-65j64yq1	158	8	a	a	DT
cord-034283-65j64yq1	158	9	distribution	distribution	NN
cord-034283-65j64yq1	158	10	service	service	NN
cord-034283-65j64yq1	158	11	model	model	NN
cord-034283-65j64yq1	158	12	;	;	:
cord-034283-65j64yq1	158	13	now	now	RB
cord-034283-65j64yq1	158	14	that	that	IN
cord-034283-65j64yq1	158	15	distribution	distribution	NN
cord-034283-65j64yq1	158	16	is	be	VBZ
cord-034283-65j64yq1	158	17	going	go	VBG
cord-034283-65j64yq1	158	18	direct	direct	JJ
cord-034283-65j64yq1	158	19	,	,	,
cord-034283-65j64yq1	158	20	independent	independent	JJ
cord-034283-65j64yq1	158	21	digital	digital	JJ
cord-034283-65j64yq1	158	22	influencer	influencer	NN
cord-034283-65j64yq1	158	23	voices	voice	NNS
cord-034283-65j64yq1	158	24	are	be	VBP
cord-034283-65j64yq1	158	25	emerging	emerge	VBG
cord-034283-65j64yq1	158	26	,	,	,
cord-034283-65j64yq1	158	27	sometimes	sometimes	RB
cord-034283-65j64yq1	158	28	through	through	IN
cord-034283-65j64yq1	158	29	media	media	NN
cord-034283-65j64yq1	158	30	-	-	HYPH
cord-034283-65j64yq1	158	31	based	base	VBN
cord-034283-65j64yq1	158	32	business	business	NN
cord-034283-65j64yq1	158	33	models	model	NNS
cord-034283-65j64yq1	158	34	.	.	.
cord-034283-65j64yq1	159	1	It	-PRON-	PRP
cord-034283-65j64yq1	159	2	's	be	VBZ
cord-034283-65j64yq1	159	3	up	up	IN
cord-034283-65j64yq1	159	4	to	to	IN
cord-034283-65j64yq1	159	5	marketing	marketing	NN
cord-034283-65j64yq1	159	6	to	to	TO
cord-034283-65j64yq1	159	7	get	get	VB
cord-034283-65j64yq1	159	8	to	to	TO
cord-034283-65j64yq1	159	9	know	know	VB
cord-034283-65j64yq1	159	10	them	-PRON-	PRP
cord-034283-65j64yq1	159	11	intimately	intimately	RB
cord-034283-65j64yq1	159	12	.	.	.
cord-034283-65j64yq1	160	1	Thanks	thank	NNS
cord-034283-65j64yq1	160	2	to	to	IN
cord-034283-65j64yq1	160	3	the	the	DT
cord-034283-65j64yq1	160	4	digital	digital	JJ
cord-034283-65j64yq1	160	5	datasphere	datasphere	NN
cord-034283-65j64yq1	160	6	,	,	,
cord-034283-65j64yq1	160	7	companies	company	NNS
cord-034283-65j64yq1	160	8	can	can	MD
cord-034283-65j64yq1	160	9	begin	begin	VB
cord-034283-65j64yq1	160	10	to	to	TO
cord-034283-65j64yq1	160	11	tackle	tackle	VB
cord-034283-65j64yq1	160	12	the	the	DT
cord-034283-65j64yq1	160	13	question	question	NN
cord-034283-65j64yq1	160	14	of	of	IN
cord-034283-65j64yq1	160	15	who	who	WP
cord-034283-65j64yq1	160	16	influences	influence	VBZ
cord-034283-65j64yq1	160	17	whom	whom	WP
cord-034283-65j64yq1	160	18	.	.	.
cord-034283-65j64yq1	161	1	Those	those	DT
cord-034283-65j64yq1	161	2	firms	firm	NNS
cord-034283-65j64yq1	161	3	that	that	WDT
cord-034283-65j64yq1	161	4	think	think	VBP
cord-034283-65j64yq1	161	5	their	-PRON-	PRP$
cord-034283-65j64yq1	161	6	customers	customer	NNS
cord-034283-65j64yq1	161	7	are	be	VBP
cord-034283-65j64yq1	161	8	n't	not	RB
cord-034283-65j64yq1	161	9	part	part	NN
cord-034283-65j64yq1	161	10	of	of	IN
cord-034283-65j64yq1	161	11	an	an	DT
cord-034283-65j64yq1	161	12	influence	influence	NN
cord-034283-65j64yq1	161	13	cascade	cascade	NN
cord-034283-65j64yq1	161	14	probably	probably	RB
cord-034283-65j64yq1	161	15	have	have	VBP
cord-034283-65j64yq1	161	16	n't	not	RB
cord-034283-65j64yq1	161	17	thought	think	VBN
cord-034283-65j64yq1	161	18	long	long	RB
cord-034283-65j64yq1	161	19	enough	enough	RB
cord-034283-65j64yq1	161	20	or	or	CC
cord-034283-65j64yq1	161	21	hard	hard	RB
cord-034283-65j64yq1	161	22	enough	enough	RB
cord-034283-65j64yq1	161	23	about	about	IN
cord-034283-65j64yq1	161	24	the	the	DT
cord-034283-65j64yq1	161	25	question	question	NN
cord-034283-65j64yq1	161	26	.	.	.
cord-034283-65j64yq1	162	1	While	while	IN
cord-034283-65j64yq1	162	2	in	in	IN
cord-034283-65j64yq1	162	3	some	some	DT
cord-034283-65j64yq1	162	4	markets	market	NNS
cord-034283-65j64yq1	162	5	the	the	DT
cord-034283-65j64yq1	162	6	influencer	influencer	NN
cord-034283-65j64yq1	162	7	concept	concept	NN
cord-034283-65j64yq1	162	8	is	be	VBZ
cord-034283-65j64yq1	162	9	leading	lead	VBG
cord-034283-65j64yq1	162	10	to	to	IN
cord-034283-65j64yq1	162	11	opaque	opaque	JJ
cord-034283-65j64yq1	162	12	or	or	CC
cord-034283-65j64yq1	162	13	corrupted	corrupted	JJ
cord-034283-65j64yq1	162	14	influencer	influencer	NN
cord-034283-65j64yq1	162	15	networks	network	NNS
cord-034283-65j64yq1	162	16	,	,	,
cord-034283-65j64yq1	162	17	in	in	IN
cord-034283-65j64yq1	162	18	most	most	JJS
cord-034283-65j64yq1	162	19	markets	market	NNS
cord-034283-65j64yq1	162	20	the	the	DT
cord-034283-65j64yq1	162	21	question	question	NN
cord-034283-65j64yq1	162	22	is	be	VBZ
cord-034283-65j64yq1	162	23	more	more	JJR
cord-034283-65j64yq1	162	24	about	about	IN
cord-034283-65j64yq1	162	25	deploying	deploy	VBG
cord-034283-65j64yq1	162	26	resources	resource	NNS
cord-034283-65j64yq1	162	27	to	to	TO
cord-034283-65j64yq1	162	28	win	win	VB
cord-034283-65j64yq1	162	29	over	over	RP
cord-034283-65j64yq1	162	30	influencers	influencer	NNS
cord-034283-65j64yq1	162	31	.	.	.
cord-034283-65j64yq1	163	1	A	a	DT
cord-034283-65j64yq1	163	2	growth	growth	NN
cord-034283-65j64yq1	163	3	area	area	NN
cord-034283-65j64yq1	163	4	in	in	IN
cord-034283-65j64yq1	163	5	transformed	transform	VBN
cord-034283-65j64yq1	163	6	marketing	marketing	NN
cord-034283-65j64yq1	163	7	will	will	MD
cord-034283-65j64yq1	163	8	be	be	VB
cord-034283-65j64yq1	163	9	to	to	TO
cord-034283-65j64yq1	163	10	better	well	RBR
cord-034283-65j64yq1	163	11	map	map	VB
cord-034283-65j64yq1	163	12	complex	complex	JJ
cord-034283-65j64yq1	163	13	influence	influence	NN
cord-034283-65j64yq1	163	14	chain	chain	NN
cord-034283-65j64yq1	163	15	dynamics	dynamic	NNS
cord-034283-65j64yq1	163	16	with	with	IN
cord-034283-65j64yq1	163	17	increasing	increase	VBG
cord-034283-65j64yq1	163	18	clarity	clarity	NN
cord-034283-65j64yq1	163	19	,	,	,
cord-034283-65j64yq1	163	20	and	and	CC
cord-034283-65j64yq1	163	21	by	by	IN
cord-034283-65j64yq1	163	22	doing	do	VBG
cord-034283-65j64yq1	163	23	so	so	RB
cord-034283-65j64yq1	163	24	learn	learn	VB
cord-034283-65j64yq1	163	25	to	to	TO
cord-034283-65j64yq1	163	26	invest	invest	VB
cord-034283-65j64yq1	163	27	in	in	IN
cord-034283-65j64yq1	163	28	,	,	,
cord-034283-65j64yq1	163	29	if	if	IN
cord-034283-65j64yq1	163	30	not	not	RB
cord-034283-65j64yq1	163	31	formally	formally	RB
cord-034283-65j64yq1	163	32	manage	manage	VB
cord-034283-65j64yq1	163	33	,	,	,
cord-034283-65j64yq1	163	34	the	the	DT
cord-034283-65j64yq1	163	35	influencers	influencer	NNS
cord-034283-65j64yq1	163	36	that	that	WDT
cord-034283-65j64yq1	163	37	deliver	deliver	VBP
cord-034283-65j64yq1	163	38	best	good	JJS
cord-034283-65j64yq1	163	39	results	result	NNS
cord-034283-65j64yq1	163	40	.	.	.
cord-034283-65j64yq1	164	1	Storbacka	Storbacka	NNS
cord-034283-65j64yq1	164	2	:	:	:
cord-034283-65j64yq1	164	3	This	this	DT
cord-034283-65j64yq1	164	4	comes	come	VBZ
cord-034283-65j64yq1	164	5	across	across	RP
cord-034283-65j64yq1	164	6	as	as	IN
cord-034283-65j64yq1	164	7	a	a	DT
cord-034283-65j64yq1	164	8	major	major	JJ
cord-034283-65j64yq1	164	9	shiftbasically	shiftbasically	NN
cord-034283-65j64yq1	164	10	challenging	challenge	VBG
cord-034283-65j64yq1	164	11	many	many	JJ
cord-034283-65j64yq1	164	12	of	of	IN
cord-034283-65j64yq1	164	13	the	the	DT
cord-034283-65j64yq1	164	14	foundations	foundation	NNS
cord-034283-65j64yq1	164	15	for	for	IN
cord-034283-65j64yq1	164	16	marketing	marketing	NN
cord-034283-65j64yq1	164	17	.	.	.
cord-034283-65j64yq1	165	1	This	this	DT
cord-034283-65j64yq1	165	2	must	must	MD
cord-034283-65j64yq1	165	3	have	have	VB
cord-034283-65j64yq1	165	4	multiple	multiple	JJ
cord-034283-65j64yq1	165	5	implications	implication	NNS
cord-034283-65j64yq1	165	6	for	for	IN
cord-034283-65j64yq1	165	7	how	how	WRB
cord-034283-65j64yq1	165	8	marketing	marketing	NN
cord-034283-65j64yq1	165	9	works	work	NNS
cord-034283-65j64yq1	165	10	in	in	IN
cord-034283-65j64yq1	165	11	the	the	DT
cord-034283-65j64yq1	165	12	future	future	NN
cord-034283-65j64yq1	165	13	.	.	.
cord-034283-65j64yq1	166	1	Moser	Moser	NNP
cord-034283-65j64yq1	166	2	:	:	:
cord-034283-65j64yq1	166	3	Yes	yes	UH
cord-034283-65j64yq1	166	4	,	,	,
cord-034283-65j64yq1	166	5	exactly	exactly	RB
cord-034283-65j64yq1	166	6	!	!	.
cord-034283-65j64yq1	167	1	But	but	CC
cord-034283-65j64yq1	167	2	there	there	EX
cord-034283-65j64yq1	167	3	is	be	VBZ
cord-034283-65j64yq1	167	4	more	more	JJR
cord-034283-65j64yq1	167	5	.	.	.
cord-034283-65j64yq1	168	1	Digital	Digital	NNP
cord-034283-65j64yq1	168	2	does	do	VBZ
cord-034283-65j64yq1	168	3	not	not	RB
cord-034283-65j64yq1	168	4	just	just	RB
cord-034283-65j64yq1	168	5	transform	transform	VB
cord-034283-65j64yq1	168	6	the	the	DT
cord-034283-65j64yq1	168	7	value	value	NN
cord-034283-65j64yq1	168	8	propositions	proposition	NNS
cord-034283-65j64yq1	168	9	that	that	IN
cord-034283-65j64yq1	168	10	a	a	DT
cord-034283-65j64yq1	168	11	company	company	NN
cord-034283-65j64yq1	168	12	markets	market	NNS
cord-034283-65j64yq1	168	13	.	.	.
cord-034283-65j64yq1	169	1	It	-PRON-	PRP
cord-034283-65j64yq1	169	2	also	also	RB
cord-034283-65j64yq1	169	3	transforms	transform	VBZ
cord-034283-65j64yq1	169	4	the	the	DT
cord-034283-65j64yq1	169	5	processes	process	NNS
cord-034283-65j64yq1	169	6	by	by	IN
cord-034283-65j64yq1	169	7	which	which	WDT
cord-034283-65j64yq1	169	8	marketing	marketing	NN
cord-034283-65j64yq1	169	9	is	be	VBZ
cord-034283-65j64yq1	169	10	done	do	VBN
cord-034283-65j64yq1	169	11	.	.	.
cord-034283-65j64yq1	170	1	Marketing	marketing	NN
cord-034283-65j64yq1	170	2	leaders	leader	NNS
cord-034283-65j64yq1	170	3	will	will	MD
cord-034283-65j64yq1	170	4	guide	guide	VB
cord-034283-65j64yq1	170	5	the	the	DT
cord-034283-65j64yq1	170	6	transformation	transformation	NN
cord-034283-65j64yq1	170	7	of	of	IN
cord-034283-65j64yq1	170	8	the	the	DT
cord-034283-65j64yq1	170	9	core	core	NN
cord-034283-65j64yq1	170	10	marketing	marketing	NN
cord-034283-65j64yq1	170	11	process	process	NN
cord-034283-65j64yq1	170	12	from	from	IN
cord-034283-65j64yq1	170	13	digital	digital	NNP
cord-034283-65j64yq1	170	14	as	as	IN
cord-034283-65j64yq1	170	15	alternative	alternative	JJ
cord-034283-65j64yq1	170	16	marketing	marketing	NN
cord-034283-65j64yq1	170	17	to	to	IN
cord-034283-65j64yq1	170	18	digital	digital	VB
cord-034283-65j64yq1	170	19	as	as	IN
cord-034283-65j64yq1	170	20	default	default	NN
cord-034283-65j64yq1	170	21	marketing	marketing	NN
cord-034283-65j64yq1	170	22	.	.	.
cord-034283-65j64yq1	171	1	To	to	TO
cord-034283-65j64yq1	171	2	succeed	succeed	VB
cord-034283-65j64yq1	171	3	,	,	,
cord-034283-65j64yq1	171	4	this	this	DT
cord-034283-65j64yq1	171	5	process	process	NN
cord-034283-65j64yq1	171	6	shift	shift	NN
cord-034283-65j64yq1	171	7	must	must	MD
cord-034283-65j64yq1	171	8	also	also	RB
cord-034283-65j64yq1	171	9	shift	shift	VB
cord-034283-65j64yq1	171	10	culture	culture	NN
cord-034283-65j64yq1	171	11	:	:	:
cord-034283-65j64yq1	171	12	from	from	IN
cord-034283-65j64yq1	171	13	one	one	CD
cord-034283-65j64yq1	171	14	of	of	IN
cord-034283-65j64yq1	171	15	long	long	RB
cord-034283-65j64yq1	171	16	-	-	HYPH
cord-034283-65j64yq1	171	17	prepared	prepare	VBN
cord-034283-65j64yq1	171	18	broadcast	broadcast	NN
cord-034283-65j64yq1	171	19	message	message	NN
cord-034283-65j64yq1	171	20	delivery	delivery	NN
cord-034283-65j64yq1	171	21	to	to	IN
cord-034283-65j64yq1	171	22	one	one	CD
cord-034283-65j64yq1	171	23	that	that	WDT
cord-034283-65j64yq1	171	24	seeks	seek	VBZ
cord-034283-65j64yq1	171	25	to	to	TO
cord-034283-65j64yq1	171	26	listen	listen	VB
cord-034283-65j64yq1	171	27	and	and	CC
cord-034283-65j64yq1	171	28	understand	understand	VB
cord-034283-65j64yq1	171	29	the	the	DT
cord-034283-65j64yq1	171	30	customer	customer	NN
cord-034283-65j64yq1	171	31	before	before	IN
cord-034283-65j64yq1	171	32	responding	respond	VBG
cord-034283-65j64yq1	171	33	in	in	IN
cord-034283-65j64yq1	171	34	a	a	DT
cord-034283-65j64yq1	171	35	personal	personal	JJ
cord-034283-65j64yq1	171	36	manner	manner	NN
cord-034283-65j64yq1	171	37	,	,	,
cord-034283-65j64yq1	171	38	drawing	draw	VBG
cord-034283-65j64yq1	171	39	on	on	RP
cord-034283-65j64yq1	171	40	intelligent	intelligent	JJ
cord-034283-65j64yq1	171	41	content	content	NN
cord-034283-65j64yq1	171	42	that	that	WDT
cord-034283-65j64yq1	171	43	is	be	VBZ
cord-034283-65j64yq1	171	44	supported	support	VBN
cord-034283-65j64yq1	171	45	by	by	IN
cord-034283-65j64yq1	171	46	dynamic	dynamic	JJ
cord-034283-65j64yq1	171	47	segmentation	segmentation	NN
cord-034283-65j64yq1	171	48	,	,	,
cord-034283-65j64yq1	171	49	and	and	CC
cord-034283-65j64yq1	171	50	equipping	equip	VBG
cord-034283-65j64yq1	171	51	marketing	marketing	NN
cord-034283-65j64yq1	171	52	to	to	TO
cord-034283-65j64yq1	171	53	engage	engage	VB
cord-034283-65j64yq1	171	54	in	in	IN
cord-034283-65j64yq1	171	55	an	an	DT
cord-034283-65j64yq1	171	56	individualized	individualized	JJ
cord-034283-65j64yq1	171	57	relationship	relationship	NN
cord-034283-65j64yq1	171	58	and	and	CC
cord-034283-65j64yq1	171	59	journey	journey	NN
cord-034283-65j64yq1	171	60	with	with	IN
cord-034283-65j64yq1	171	61	each	each	DT
cord-034283-65j64yq1	171	62	prospect	prospect	NN
cord-034283-65j64yq1	171	63	and	and	CC
cord-034283-65j64yq1	171	64	customer	customer	NN
cord-034283-65j64yq1	171	65	.	.	.
cord-034283-65j64yq1	172	1	This	this	DT
cord-034283-65j64yq1	172	2	newfound	newfound	NN
cord-034283-65j64yq1	172	3	capability	capability	NN
cord-034283-65j64yq1	172	4	will	will	MD
cord-034283-65j64yq1	172	5	enable	enable	VB
cord-034283-65j64yq1	172	6	marketing	marketing	NN
cord-034283-65j64yq1	172	7	to	to	TO
cord-034283-65j64yq1	172	8	travel	travel	VB
cord-034283-65j64yq1	172	9	further	further	RB
cord-034283-65j64yq1	172	10	with	with	IN
cord-034283-65j64yq1	172	11	the	the	DT
cord-034283-65j64yq1	172	12	customer	customer	NN
cord-034283-65j64yq1	172	13	into	into	IN
cord-034283-65j64yq1	172	14	territory	territory	NN
cord-034283-65j64yq1	172	15	traditionally	traditionally	RB
cord-034283-65j64yq1	172	16	owned	own	VBN
cord-034283-65j64yq1	172	17	by	by	IN
cord-034283-65j64yq1	172	18	sales	sale	NNS
cord-034283-65j64yq1	172	19	(	(	-LRB-
cord-034283-65j64yq1	172	20	which	which	WDT
cord-034283-65j64yq1	172	21	may	may	MD
cord-034283-65j64yq1	172	22	in	in	IN
cord-034283-65j64yq1	172	23	parallel	parallel	JJ
cord-034283-65j64yq1	172	24	be	be	VB
cord-034283-65j64yq1	172	25	working	work	VBG
cord-034283-65j64yq1	172	26	its	-PRON-	PRP$
cord-034283-65j64yq1	172	27	way	way	NN
cord-034283-65j64yq1	172	28	into	into	IN
cord-034283-65j64yq1	172	29	marketing	marketing	NN
cord-034283-65j64yq1	172	30	's	's	POS
cord-034283-65j64yq1	172	31	territory	territory	NN
cord-034283-65j64yq1	172	32	through	through	IN
cord-034283-65j64yq1	172	33	its	-PRON-	PRP$
cord-034283-65j64yq1	172	34	own	own	JJ
cord-034283-65j64yq1	172	35	digital	digital	JJ
cord-034283-65j64yq1	172	36	transformation	transformation	NN
cord-034283-65j64yq1	172	37	)	)	-RRB-
cord-034283-65j64yq1	172	38	.	.	.
cord-034283-65j64yq1	173	1	The	the	DT
cord-034283-65j64yq1	173	2	resulting	result	VBG
cord-034283-65j64yq1	173	3	mandate	mandate	NN
cord-034283-65j64yq1	173	4	will	will	MD
cord-034283-65j64yq1	173	5	call	call	VB
cord-034283-65j64yq1	173	6	for	for	IN
cord-034283-65j64yq1	173	7	effective	effective	JJ
cord-034283-65j64yq1	173	8	trust	trust	NN
cord-034283-65j64yq1	173	9	building	building	NN
cord-034283-65j64yq1	173	10	,	,	,
cord-034283-65j64yq1	173	11	bridge	bridge	NN
cord-034283-65j64yq1	173	12	process	process	NN
cord-034283-65j64yq1	173	13	development	development	NN
cord-034283-65j64yq1	173	14	,	,	,
cord-034283-65j64yq1	173	15	and	and	CC
cord-034283-65j64yq1	173	16	data	data	NN
cord-034283-65j64yq1	173	17	integration	integration	NN
cord-034283-65j64yq1	173	18	between	between	IN
cord-034283-65j64yq1	173	19	the	the	DT
cord-034283-65j64yq1	173	20	marketing	marketing	NN
cord-034283-65j64yq1	173	21	and	and	CC
cord-034283-65j64yq1	173	22	sales	sale	NNS
cord-034283-65j64yq1	173	23	functions	function	NNS
cord-034283-65j64yq1	173	24	.	.	.
cord-034283-65j64yq1	174	1	What	what	WP
cord-034283-65j64yq1	174	2	emerges	emerge	VBZ
cord-034283-65j64yq1	174	3	will	will	MD
cord-034283-65j64yq1	174	4	be	be	VB
cord-034283-65j64yq1	174	5	a	a	DT
cord-034283-65j64yq1	174	6	new	new	JJ
cord-034283-65j64yq1	174	7	core	core	NN
cord-034283-65j64yq1	174	8	marketing	marketing	NN
cord-034283-65j64yq1	174	9	process	process	NN
cord-034283-65j64yq1	174	10	-	-	:
cord-034283-65j64yq1	174	11	let	let	VB
cord-034283-65j64yq1	174	12	me	-PRON-	PRP
cord-034283-65j64yq1	174	13	provide	provide	VB
cord-034283-65j64yq1	174	14	more	more	JJR
cord-034283-65j64yq1	174	15	detail	detail	NN
cord-034283-65j64yq1	174	16	.	.	.
cord-034283-65j64yq1	175	1	Until	until	IN
cord-034283-65j64yq1	175	2	recently	recently	RB
cord-034283-65j64yq1	175	3	,	,	,
cord-034283-65j64yq1	175	4	digital	digital	NNP
cord-034283-65j64yq1	175	5	has	have	VBZ
cord-034283-65j64yq1	175	6	been	be	VBN
cord-034283-65j64yq1	175	7	the	the	DT
cord-034283-65j64yq1	175	8	alternative	alternative	JJ
cord-034283-65j64yq1	175	9	way	way	NN
cord-034283-65j64yq1	175	10	to	to	IN
cord-034283-65j64yq1	175	11	market	market	NN
cord-034283-65j64yq1	175	12	:	:	:
cord-034283-65j64yq1	175	13	there	there	EX
cord-034283-65j64yq1	175	14	was	be	VBD
cord-034283-65j64yq1	175	15	mainstream	mainstream	JJ
cord-034283-65j64yq1	175	16	marketing	marketing	NN
cord-034283-65j64yq1	175	17	and	and	CC
cord-034283-65j64yq1	175	18	digital	digital	JJ
cord-034283-65j64yq1	175	19	marketing	marketing	NN
cord-034283-65j64yq1	175	20	.	.	.
cord-034283-65j64yq1	176	1	What	what	WP
cord-034283-65j64yq1	176	2	's	be	VBZ
cord-034283-65j64yq1	176	3	new	new	JJ
cord-034283-65j64yq1	176	4	is	be	VBZ
cord-034283-65j64yq1	176	5	that	that	IN
cord-034283-65j64yq1	176	6	digital	digital	NN
cord-034283-65j64yq1	176	7	is	be	VBZ
cord-034283-65j64yq1	176	8	becoming	become	VBG
cord-034283-65j64yq1	176	9	the	the	DT
cord-034283-65j64yq1	176	10	default	default	NN
cord-034283-65j64yq1	176	11	way	way	NN
cord-034283-65j64yq1	176	12	to	to	IN
cord-034283-65j64yq1	176	13	market	market	NN
cord-034283-65j64yq1	176	14	.	.	.
cord-034283-65j64yq1	177	1	We	-PRON-	PRP
cord-034283-65j64yq1	177	2	are	be	VBP
cord-034283-65j64yq1	177	3	on	on	IN
cord-034283-65j64yq1	177	4	the	the	DT
cord-034283-65j64yq1	177	5	verge	verge	NN
cord-034283-65j64yq1	177	6	of	of	IN
cord-034283-65j64yq1	177	7	digital	digital	JJ
cord-034283-65j64yq1	177	8	marketing	marketing	NN
cord-034283-65j64yq1	177	9	becoming	become	VBG
cord-034283-65j64yq1	177	10	just	just	RB
cord-034283-65j64yq1	177	11	plain	plain	JJ
cord-034283-65j64yq1	177	12	marketing	marketing	NN
cord-034283-65j64yq1	177	13	,	,	,
cord-034283-65j64yq1	177	14	with	with	IN
cord-034283-65j64yq1	177	15	other	other	JJ
cord-034283-65j64yq1	177	16	marketing	marketing	NN
cord-034283-65j64yq1	177	17	becoming	become	VBG
cord-034283-65j64yq1	177	18	the	the	DT
cord-034283-65j64yq1	177	19	exception	exception	NN
cord-034283-65j64yq1	177	20	.	.	.
cord-034283-65j64yq1	178	1	This	this	DT
cord-034283-65j64yq1	178	2	is	be	VBZ
cord-034283-65j64yq1	178	3	already	already	RB
cord-034283-65j64yq1	178	4	visible	visible	JJ
cord-034283-65j64yq1	178	5	:	:	:
cord-034283-65j64yq1	178	6	CMO	CMO	NNP
cord-034283-65j64yq1	178	7	surveys	survey	NNS
cord-034283-65j64yq1	178	8	show	show	VBP
cord-034283-65j64yq1	178	9	that	that	IN
cord-034283-65j64yq1	178	10	more	more	JJR
cord-034283-65j64yq1	178	11	than	than	IN
cord-034283-65j64yq1	178	12	50	50	CD
cord-034283-65j64yq1	178	13	%	%	NN
cord-034283-65j64yq1	178	14	of	of	IN
cord-034283-65j64yq1	178	15	all	all	DT
cord-034283-65j64yq1	178	16	marketing	marketing	NN
cord-034283-65j64yq1	178	17	spend	spend	NN
cord-034283-65j64yq1	178	18	,	,	,
cord-034283-65j64yq1	178	19	from	from	IN
cord-034283-65j64yq1	178	20	ads	ad	NNS
cord-034283-65j64yq1	178	21	to	to	TO
cord-034283-65j64yq1	178	22	headcount	headcount	VB
cord-034283-65j64yq1	178	23	to	to	IN
cord-034283-65j64yq1	178	24	technology	technology	NN
cord-034283-65j64yq1	178	25	,	,	,
cord-034283-65j64yq1	178	26	is	be	VBZ
cord-034283-65j64yq1	178	27	now	now	RB
cord-034283-65j64yq1	178	28	focused	focus	VBN
cord-034283-65j64yq1	178	29	on	on	IN
cord-034283-65j64yq1	178	30	digital	digital	JJ
cord-034283-65j64yq1	178	31	channels	channel	NNS
cord-034283-65j64yq1	178	32	.	.	.
cord-034283-65j64yq1	179	1	It	-PRON-	PRP
cord-034283-65j64yq1	179	2	's	be	VBZ
cord-034283-65j64yq1	179	3	driven	drive	VBN
cord-034283-65j64yq1	179	4	by	by	IN
cord-034283-65j64yq1	179	5	customers	customer	NNS
cord-034283-65j64yq1	179	6	,	,	,
cord-034283-65j64yq1	179	7	whose	whose	WP$
cord-034283-65j64yq1	179	8	time	time	NN
cord-034283-65j64yq1	179	9	spent	spend	VBN
cord-034283-65j64yq1	179	10	on	on	IN
cord-034283-65j64yq1	179	11	digital	digital	JJ
cord-034283-65j64yq1	179	12	media	medium	NNS
cord-034283-65j64yq1	179	13	properties	property	NNS
cord-034283-65j64yq1	179	14	has	have	VBZ
cord-034283-65j64yq1	179	15	only	only	RB
cord-034283-65j64yq1	179	16	grown	grow	VBN
cord-034283-65j64yq1	179	17	,	,	,
cord-034283-65j64yq1	179	18	and	and	CC
cord-034283-65j64yq1	179	19	whose	whose	WP$
cord-034283-65j64yq1	179	20	behavioral	behavioral	JJ
cord-034283-65j64yq1	179	21	demographics	demographic	NNS
cord-034283-65j64yq1	179	22	indicate	indicate	VBP
cord-034283-65j64yq1	179	23	it	-PRON-	PRP
cord-034283-65j64yq1	179	24	will	will	MD
cord-034283-65j64yq1	179	25	only	only	RB
cord-034283-65j64yq1	179	26	grow	grow	VB
cord-034283-65j64yq1	179	27	further	further	RB
cord-034283-65j64yq1	179	28	.	.	.
cord-034283-65j64yq1	180	1	Only	only	RB
cord-034283-65j64yq1	180	2	the	the	DT
cord-034283-65j64yq1	180	3	inertia	inertia	NN
cord-034283-65j64yq1	180	4	of	of	IN
cord-034283-65j64yq1	180	5	marketing	marketing	NN
cord-034283-65j64yq1	180	6	's	's	POS
cord-034283-65j64yq1	180	7	past	past	NN
cord-034283-65j64yq1	180	8	will	will	NN
cord-034283-65j64yq1	180	9	for	for	IN
cord-034283-65j64yq1	180	10	a	a	DT
cord-034283-65j64yq1	180	11	few	few	JJ
cord-034283-65j64yq1	180	12	more	more	JJR
cord-034283-65j64yq1	180	13	years	year	NNS
cord-034283-65j64yq1	180	14	keep	keep	VBP
cord-034283-65j64yq1	180	15	the	the	DT
cord-034283-65j64yq1	180	16	'	'	``
cord-034283-65j64yq1	180	17	digital	digital	JJ
cord-034283-65j64yq1	180	18	'	'	''
cord-034283-65j64yq1	180	19	modifier	modifier	NN
cord-034283-65j64yq1	180	20	in	in	IN
cord-034283-65j64yq1	180	21	front	front	NN
cord-034283-65j64yq1	180	22	of	of	IN
cord-034283-65j64yq1	180	23	marketing	marketing	NN
cord-034283-65j64yq1	180	24	-	-	:
cord-034283-65j64yq1	180	25	it	-PRON-	PRP
cord-034283-65j64yq1	180	26	's	be	VBZ
cord-034283-65j64yq1	180	27	no	no	RB
cord-034283-65j64yq1	180	28	longer	long	RBR
cord-034283-65j64yq1	180	29	needed	need	VBN
cord-034283-65j64yq1	180	30	.	.	.
cord-034283-65j64yq1	181	1	The	the	DT
cord-034283-65j64yq1	181	2	biggest	big	JJS
cord-034283-65j64yq1	181	3	shock	shock	NN
cord-034283-65j64yq1	181	4	delivered	deliver	VBN
cord-034283-65j64yq1	181	5	by	by	IN
cord-034283-65j64yq1	181	6	the	the	DT
cord-034283-65j64yq1	181	7	emergence	emergence	NN
cord-034283-65j64yq1	181	8	of	of	IN
cord-034283-65j64yq1	181	9	digitalas	digitalas	JJ
cord-034283-65j64yq1	181	10	-	-	HYPH
cord-034283-65j64yq1	181	11	default	default	NN
cord-034283-65j64yq1	181	12	marketing	marketing	NN
cord-034283-65j64yq1	181	13	is	be	VBZ
cord-034283-65j64yq1	181	14	not	not	RB
cord-034283-65j64yq1	181	15	a	a	DT
cord-034283-65j64yq1	181	16	technical	technical	JJ
cord-034283-65j64yq1	181	17	shock	shock	NN
cord-034283-65j64yq1	181	18	,	,	,
cord-034283-65j64yq1	181	19	although	although	IN
cord-034283-65j64yq1	181	20	we	-PRON-	PRP
cord-034283-65j64yq1	181	21	all	all	DT
cord-034283-65j64yq1	181	22	know	know	VBP
cord-034283-65j64yq1	181	23	there	there	EX
cord-034283-65j64yq1	181	24	is	be	VBZ
cord-034283-65j64yq1	181	25	a	a	DT
cord-034283-65j64yq1	181	26	universe	universe	NN
cord-034283-65j64yq1	181	27	of	of	IN
cord-034283-65j64yq1	181	28	new	new	JJ
cord-034283-65j64yq1	181	29	concepts	concept	NNS
cord-034283-65j64yq1	181	30	,	,	,
cord-034283-65j64yq1	181	31	technologies	technology	NNS
cord-034283-65j64yq1	181	32	,	,	,
cord-034283-65j64yq1	181	33	and	and	CC
cord-034283-65j64yq1	181	34	techniques	technique	NNS
cord-034283-65j64yq1	181	35	to	to	TO
cord-034283-65j64yq1	181	36	learn	learn	VB
cord-034283-65j64yq1	181	37	.	.	.
cord-034283-65j64yq1	182	1	The	the	DT
cord-034283-65j64yq1	182	2	biggest	big	JJS
cord-034283-65j64yq1	182	3	shock	shock	NN
cord-034283-65j64yq1	182	4	is	be	VBZ
cord-034283-65j64yq1	182	5	a	a	DT
cord-034283-65j64yq1	182	6	shock	shock	NN
cord-034283-65j64yq1	182	7	of	of	IN
cord-034283-65j64yq1	182	8	very	very	JJ
cord-034283-65j64yq1	182	9	human	human	JJ
cord-034283-65j64yq1	182	10	proportions	proportion	NNS
cord-034283-65j64yq1	182	11	.	.	.
cord-034283-65j64yq1	183	1	Marketers	marketer	NNS
cord-034283-65j64yq1	183	2	need	need	VBP
cord-034283-65j64yq1	183	3	,	,	,
cord-034283-65j64yq1	183	4	at	at	IN
cord-034283-65j64yq1	183	5	a	a	DT
cord-034283-65j64yq1	183	6	human	human	JJ
cord-034283-65j64yq1	183	7	level	level	NN
cord-034283-65j64yq1	183	8	,	,	,
cord-034283-65j64yq1	183	9	to	to	TO
cord-034283-65j64yq1	183	10	shift	shift	VB
cord-034283-65j64yq1	183	11	from	from	IN
cord-034283-65j64yq1	183	12	being	be	VBG
cord-034283-65j64yq1	183	13	one	one	CD
cord-034283-65j64yq1	183	14	-	-	HYPH
cord-034283-65j64yq1	183	15	way	way	NN
cord-034283-65j64yq1	183	16	communicators	communicator	NNS
cord-034283-65j64yq1	183	17	,	,	,
cord-034283-65j64yq1	183	18	who	who	WP
cord-034283-65j64yq1	183	19	are	be	VBP
cord-034283-65j64yq1	183	20	obsessed	obsess	VBN
cord-034283-65j64yq1	183	21	with	with	IN
cord-034283-65j64yq1	183	22	their	-PRON-	PRP$
cord-034283-65j64yq1	183	23	message	message	NN
cord-034283-65j64yq1	183	24	,	,	,
cord-034283-65j64yq1	183	25	to	to	IN
cord-034283-65j64yq1	183	26	two	two	CD
cord-034283-65j64yq1	183	27	-	-	HYPH
cord-034283-65j64yq1	183	28	way	way	NN
cord-034283-65j64yq1	183	29	relationship	relationship	NN
cord-034283-65j64yq1	183	30	builders	builder	NNS
cord-034283-65j64yq1	183	31	who	who	WP
cord-034283-65j64yq1	183	32	are	be	VBP
cord-034283-65j64yq1	183	33	obsessed	obsess	VBN
cord-034283-65j64yq1	183	34	with	with	IN
cord-034283-65j64yq1	183	35	customer	customer	NN
cord-034283-65j64yq1	183	36	dialog	dialog	NN
cord-034283-65j64yq1	183	37	,	,	,
cord-034283-65j64yq1	183	38	including	include	VBG
cord-034283-65j64yq1	183	39	listening	listen	VBG
cord-034283-65j64yq1	183	40	hard	hard	RB
cord-034283-65j64yq1	183	41	to	to	TO
cord-034283-65j64yq1	183	42	interpret	interpret	VB
cord-034283-65j64yq1	183	43	what	what	WP
cord-034283-65j64yq1	183	44	the	the	DT
cord-034283-65j64yq1	183	45	customer	customer	NN
cord-034283-65j64yq1	183	46	is	be	VBZ
cord-034283-65j64yq1	183	47	trying	try	VBG
cord-034283-65j64yq1	183	48	to	to	TO
cord-034283-65j64yq1	183	49	say	say	VB
cord-034283-65j64yq1	183	50	.	.	.
cord-034283-65j64yq1	184	1	It	-PRON-	PRP
cord-034283-65j64yq1	184	2	's	be	VBZ
cord-034283-65j64yq1	184	3	important	important	JJ
cord-034283-65j64yq1	184	4	to	to	TO
cord-034283-65j64yq1	184	5	be	be	VB
cord-034283-65j64yq1	184	6	clear	clear	JJ
cord-034283-65j64yq1	184	7	about	about	IN
cord-034283-65j64yq1	184	8	what	what	WP
cord-034283-65j64yq1	184	9	new	new	JJ
cord-034283-65j64yq1	184	10	capabilities	capability	NNS
cord-034283-65j64yq1	184	11	digital	digital	NNP
cord-034283-65j64yq1	184	12	is	be	VBZ
cord-034283-65j64yq1	184	13	and	and	CC
cord-034283-65j64yq1	184	14	is	be	VBZ
cord-034283-65j64yq1	184	15	n't	not	RB
cord-034283-65j64yq1	184	16	giving	give	VBG
cord-034283-65j64yq1	184	17	marketers	marketer	NNS
cord-034283-65j64yq1	184	18	.	.	.
cord-034283-65j64yq1	185	1	Digital	Digital	NNP
cord-034283-65j64yq1	185	2	is	be	VBZ
cord-034283-65j64yq1	185	3	not	not	RB
cord-034283-65j64yq1	185	4	giving	give	VBG
cord-034283-65j64yq1	185	5	marketers	marketer	NNS
cord-034283-65j64yq1	185	6	a	a	DT
cord-034283-65j64yq1	185	7	mouthpiece	mouthpiece	NN
cord-034283-65j64yq1	185	8	or	or	CC
cord-034283-65j64yq1	185	9	a	a	DT
cord-034283-65j64yq1	185	10	forum	forum	NN
cord-034283-65j64yq1	185	11	to	to	TO
cord-034283-65j64yq1	185	12	speak	speak	VB
cord-034283-65j64yq1	185	13	.	.	.
cord-034283-65j64yq1	186	1	Marketers	marketer	NNS
cord-034283-65j64yq1	186	2	have	have	VBP
cord-034283-65j64yq1	186	3	had	have	VBN
cord-034283-65j64yq1	186	4	a	a	DT
cord-034283-65j64yq1	186	5	mouthpiece	mouthpiece	NN
cord-034283-65j64yq1	186	6	since	since	IN
cord-034283-65j64yq1	186	7	the	the	DT
cord-034283-65j64yq1	186	8	printing	printing	NN
cord-034283-65j64yq1	186	9	press	press	NN
cord-034283-65j64yq1	186	10	and	and	CC
cord-034283-65j64yq1	186	11	have	have	VBP
cord-034283-65j64yq1	186	12	been	be	VBN
cord-034283-65j64yq1	186	13	using	use	VBG
cord-034283-65j64yq1	186	14	it	-PRON-	PRP
cord-034283-65j64yq1	186	15	to	to	TO
cord-034283-65j64yq1	186	16	put	put	VB
cord-034283-65j64yq1	186	17	advertising	advertising	NN
cord-034283-65j64yq1	186	18	in	in	IN
cord-034283-65j64yq1	186	19	newspapers	newspaper	NNS
cord-034283-65j64yq1	186	20	(	(	-LRB-
cord-034283-65j64yq1	186	21	since	since	IN
cord-034283-65j64yq1	186	22	1704	1704	CD
cord-034283-65j64yq1	186	23	)	)	-RRB-
cord-034283-65j64yq1	186	24	and	and	CC
cord-034283-65j64yq1	186	25	magazines	magazine	NNS
cord-034283-65j64yq1	186	26	(	(	-LRB-
cord-034283-65j64yq1	186	27	1853	1853	CD
cord-034283-65j64yq1	186	28	)	)	-RRB-
cord-034283-65j64yq1	186	29	for	for	IN
cord-034283-65j64yq1	186	30	centuries	century	NNS
cord-034283-65j64yq1	186	31	.	.	.
cord-034283-65j64yq1	187	1	Marketers	marketer	NNS
cord-034283-65j64yq1	187	2	were	be	VBD
cord-034283-65j64yq1	187	3	given	give	VBN
cord-034283-65j64yq1	187	4	an	an	DT
cord-034283-65j64yq1	187	5	even	even	RB
cord-034283-65j64yq1	187	6	more	more	RBR
cord-034283-65j64yq1	187	7	powerful	powerful	JJ
cord-034283-65j64yq1	187	8	mouthpiece	mouthpiece	NN
cord-034283-65j64yq1	187	9	through	through	IN
cord-034283-65j64yq1	187	10	telecommunications	telecommunication	NNS
cord-034283-65j64yq1	187	11	and	and	CC
cord-034283-65j64yq1	187	12	have	have	VBP
cord-034283-65j64yq1	187	13	been	be	VBN
cord-034283-65j64yq1	187	14	using	use	VBG
cord-034283-65j64yq1	187	15	advertising	advertising	NN
cord-034283-65j64yq1	187	16	through	through	IN
cord-034283-65j64yq1	187	17	radio	radio	NN
cord-034283-65j64yq1	187	18	(	(	-LRB-
cord-034283-65j64yq1	187	19	1922	1922	CD
cord-034283-65j64yq1	187	20	)	)	-RRB-
cord-034283-65j64yq1	187	21	and	and	CC
cord-034283-65j64yq1	187	22	TV	tv	NN
cord-034283-65j64yq1	187	23	(	(	-LRB-
cord-034283-65j64yq1	187	24	1941	1941	CD
cord-034283-65j64yq1	187	25	)	)	-RRB-
cord-034283-65j64yq1	187	26	for	for	IN
cord-034283-65j64yq1	187	27	decades	decade	NNS
cord-034283-65j64yq1	187	28	.	.	.
cord-034283-65j64yq1	188	1	While	while	IN
cord-034283-65j64yq1	188	2	marketers	marketer	NNS
cord-034283-65j64yq1	188	3	have	have	VBP
cord-034283-65j64yq1	188	4	always	always	RB
cord-034283-65j64yq1	188	5	had	have	VBN
cord-034283-65j64yq1	188	6	a	a	DT
cord-034283-65j64yq1	188	7	mouth	mouth	NN
cord-034283-65j64yq1	188	8	and	and	CC
cord-034283-65j64yq1	188	9	a	a	DT
cord-034283-65j64yq1	188	10	public	public	JJ
cord-034283-65j64yq1	188	11	square	square	NN
cord-034283-65j64yq1	188	12	to	to	TO
cord-034283-65j64yq1	188	13	speak	speak	VB
cord-034283-65j64yq1	188	14	in	in	IN
cord-034283-65j64yq1	188	15	,	,	,
cord-034283-65j64yq1	188	16	digital	digital	JJ
cord-034283-65j64yq1	188	17	technology	technology	NN
cord-034283-65j64yq1	188	18	is	be	VBZ
cord-034283-65j64yq1	188	19	giving	give	VBG
cord-034283-65j64yq1	188	20	marketers	marketer	NNS
cord-034283-65j64yq1	188	21	ears	ear	NNS
cord-034283-65j64yq1	188	22	to	to	TO
cord-034283-65j64yq1	188	23	listen	listen	VB
cord-034283-65j64yq1	188	24	,	,	,
cord-034283-65j64yq1	188	25	a	a	DT
cord-034283-65j64yq1	188	26	mind	mind	NN
cord-034283-65j64yq1	188	27	to	to	TO
cord-034283-65j64yq1	188	28	process	process	VB
cord-034283-65j64yq1	188	29	what	what	WP
cord-034283-65j64yq1	188	30	it	-PRON-	PRP
cord-034283-65j64yq1	188	31	hears	hear	VBZ
cord-034283-65j64yq1	188	32	,	,	,
cord-034283-65j64yq1	188	33	the	the	DT
cord-034283-65j64yq1	188	34	ability	ability	NN
cord-034283-65j64yq1	188	35	to	to	TO
cord-034283-65j64yq1	188	36	say	say	VB
cord-034283-65j64yq1	188	37	something	something	NN
cord-034283-65j64yq1	188	38	in	in	IN
cord-034283-65j64yq1	188	39	return	return	NN
cord-034283-65j64yq1	188	40	,	,	,
cord-034283-65j64yq1	188	41	and	and	CC
cord-034283-65j64yq1	188	42	a	a	DT
cord-034283-65j64yq1	188	43	private	private	JJ
cord-034283-65j64yq1	188	44	room	room	NN
cord-034283-65j64yq1	188	45	in	in	IN
cord-034283-65j64yq1	188	46	which	which	WDT
cord-034283-65j64yq1	188	47	to	to	TO
cord-034283-65j64yq1	188	48	carry	carry	VB
cord-034283-65j64yq1	188	49	out	out	RP
cord-034283-65j64yq1	188	50	customer	customer	NN
cord-034283-65j64yq1	188	51	dialog	dialog	NN
cord-034283-65j64yq1	188	52	.	.	.
cord-034283-65j64yq1	189	1	It	-PRON-	PRP
cord-034283-65j64yq1	189	2	's	be	VBZ
cord-034283-65j64yq1	189	3	equipping	equip	VBG
cord-034283-65j64yq1	189	4	the	the	DT
cord-034283-65j64yq1	189	5	marketer	marketer	NN
cord-034283-65j64yq1	189	6	for	for	IN
cord-034283-65j64yq1	189	7	conversation	conversation	NN
cord-034283-65j64yq1	189	8	.	.	.
cord-034283-65j64yq1	190	1	The	the	DT
cord-034283-65j64yq1	190	2	inbound	inbound	JJ
cord-034283-65j64yq1	190	3	customer	customer	NN
cord-034283-65j64yq1	190	4	might	may	MD
cord-034283-65j64yq1	190	5	speak	speak	VB
cord-034283-65j64yq1	190	6	first	first	RB
cord-034283-65j64yq1	190	7	;	;	:
cord-034283-65j64yq1	190	8	marketing	marketing	NN
cord-034283-65j64yq1	190	9	needs	need	NNS
cord-034283-65j64yq1	190	10	to	to	TO
cord-034283-65j64yq1	190	11	listen	listen	VB
cord-034283-65j64yq1	190	12	hard	hard	RB
cord-034283-65j64yq1	190	13	to	to	TO
cord-034283-65j64yq1	190	14	understand	understand	VB
cord-034283-65j64yq1	190	15	why	why	WRB
cord-034283-65j64yq1	190	16	the	the	DT
cord-034283-65j64yq1	190	17	customer	customer	NN
cord-034283-65j64yq1	190	18	began	begin	VBD
cord-034283-65j64yq1	190	19	speaking	speak	VBG
cord-034283-65j64yq1	190	20	before	before	IN
cord-034283-65j64yq1	190	21	saying	say	VBG
cord-034283-65j64yq1	190	22	something	something	NN
cord-034283-65j64yq1	190	23	back	back	RB
cord-034283-65j64yq1	190	24	.	.	.
cord-034283-65j64yq1	191	1	The	the	DT
cord-034283-65j64yq1	191	2	outbound	outbound	JJ
cord-034283-65j64yq1	191	3	company	company	NN
cord-034283-65j64yq1	191	4	might	may	MD
cord-034283-65j64yq1	191	5	speak	speak	VB
cord-034283-65j64yq1	191	6	first	first	RB
cord-034283-65j64yq1	191	7	;	;	:
cord-034283-65j64yq1	191	8	marketing	marketing	NN
cord-034283-65j64yq1	191	9	needs	need	NNS
cord-034283-65j64yq1	191	10	to	to	TO
cord-034283-65j64yq1	191	11	listen	listen	VB
cord-034283-65j64yq1	191	12	carefully	carefully	RB
cord-034283-65j64yq1	191	13	to	to	TO
cord-034283-65j64yq1	191	14	understand	understand	VB
cord-034283-65j64yq1	191	15	what	what	WP
cord-034283-65j64yq1	191	16	part	part	NN
cord-034283-65j64yq1	191	17	of	of	IN
cord-034283-65j64yq1	191	18	its	-PRON-	PRP$
cord-034283-65j64yq1	191	19	message	message	NN
cord-034283-65j64yq1	191	20	was	be	VBD
cord-034283-65j64yq1	191	21	relevant	relevant	JJ
cord-034283-65j64yq1	191	22	and	and	CC
cord-034283-65j64yq1	191	23	worth	worth	JJ
cord-034283-65j64yq1	191	24	speaking	speak	VBG
cord-034283-65j64yq1	191	25	further	further	RB
cord-034283-65j64yq1	191	26	about	about	RB
cord-034283-65j64yq1	191	27	.	.	.
cord-034283-65j64yq1	192	1	This	this	DT
cord-034283-65j64yq1	192	2	frames	frame	VBZ
cord-034283-65j64yq1	192	3	why	why	WRB
cord-034283-65j64yq1	192	4	the	the	DT
cord-034283-65j64yq1	192	5	biggest	big	JJS
cord-034283-65j64yq1	192	6	process	process	NN
cord-034283-65j64yq1	192	7	transformation	transformation	NN
cord-034283-65j64yq1	192	8	challenge	challenge	NN
cord-034283-65j64yq1	192	9	of	of	IN
cord-034283-65j64yq1	192	10	digital	digital	JJ
cord-034283-65j64yq1	192	11	-	-	HYPH
cord-034283-65j64yq1	192	12	as	as	IN
cord-034283-65j64yq1	192	13	-	-	HYPH
cord-034283-65j64yq1	192	14	default	default	NN
cord-034283-65j64yq1	192	15	marketing	marketing	NN
cord-034283-65j64yq1	192	16	is	be	VBZ
cord-034283-65j64yq1	192	17	a	a	DT
cord-034283-65j64yq1	192	18	cultural	cultural	JJ
cord-034283-65j64yq1	192	19	challenge	challenge	NN
cord-034283-65j64yq1	192	20	.	.	.
cord-034283-65j64yq1	193	1	Now	now	RB
cord-034283-65j64yq1	193	2	,	,	,
cord-034283-65j64yq1	193	3	in	in	IN
cord-034283-65j64yq1	193	4	the	the	DT
cord-034283-65j64yq1	193	5	blink	blink	NN
cord-034283-65j64yq1	193	6	of	of	IN
cord-034283-65j64yq1	193	7	an	an	DT
cord-034283-65j64yq1	193	8	eye	eye	NN
cord-034283-65j64yq1	193	9	-	-	HYPH
cord-034283-65j64yq1	193	10	counting	counting	NN
cord-034283-65j64yq1	193	11	in	in	IN
cord-034283-65j64yq1	193	12	marketing	marketing	NN
cord-034283-65j64yq1	193	13	yearsmarketing	yearsmarketing	NN
cord-034283-65j64yq1	193	14	is	be	VBZ
cord-034283-65j64yq1	193	15	being	be	VBG
cord-034283-65j64yq1	193	16	called	call	VBN
cord-034283-65j64yq1	193	17	upon	upon	IN
cord-034283-65j64yq1	193	18	to	to	TO
cord-034283-65j64yq1	193	19	become	become	VB
cord-034283-65j64yq1	193	20	good	good	JJ
cord-034283-65j64yq1	193	21	at	at	IN
cord-034283-65j64yq1	193	22	listening	listening	NN
cord-034283-65j64yq1	193	23	,	,	,
cord-034283-65j64yq1	193	24	good	good	JJ
cord-034283-65j64yq1	193	25	at	at	IN
cord-034283-65j64yq1	193	26	clarifying	clarify	VBG
cord-034283-65j64yq1	193	27	what	what	WP
cord-034283-65j64yq1	193	28	the	the	DT
cord-034283-65j64yq1	193	29	customer	customer	NN
cord-034283-65j64yq1	193	30	meant	mean	VBD
cord-034283-65j64yq1	193	31	to	to	TO
cord-034283-65j64yq1	193	32	say	say	VB
cord-034283-65j64yq1	193	33	,	,	,
cord-034283-65j64yq1	193	34	and	and	CC
cord-034283-65j64yq1	193	35	good	good	JJ
cord-034283-65j64yq1	193	36	at	at	IN
cord-034283-65j64yq1	193	37	building	build	VBG
cord-034283-65j64yq1	193	38	an	an	DT
cord-034283-65j64yq1	193	39	authentic	authentic	JJ
cord-034283-65j64yq1	193	40	human	human	JJ
cord-034283-65j64yq1	193	41	relationship	relationship	NN
cord-034283-65j64yq1	193	42	in	in	IN
cord-034283-65j64yq1	193	43	the	the	DT
cord-034283-65j64yq1	193	44	intimacy	intimacy	NN
cord-034283-65j64yq1	193	45	of	of	IN
cord-034283-65j64yq1	193	46	a	a	DT
cord-034283-65j64yq1	193	47	private	private	JJ
cord-034283-65j64yq1	193	48	room	room	NN
cord-034283-65j64yq1	193	49	.	.	.
cord-034283-65j64yq1	194	1	This	this	DT
cord-034283-65j64yq1	194	2	sets	set	VBZ
cord-034283-65j64yq1	194	3	up	up	RP
cord-034283-65j64yq1	194	4	the	the	DT
cord-034283-65j64yq1	194	5	second	second	JJ
cord-034283-65j64yq1	194	6	marketing	marketing	NN
cord-034283-65j64yq1	194	7	process	process	NN
cord-034283-65j64yq1	194	8	transformation	transformation	NN
cord-034283-65j64yq1	194	9	challenge	challenge	NN
cord-034283-65j64yq1	194	10	.	.	.
cord-034283-65j64yq1	195	1	When	when	WRB
cord-034283-65j64yq1	195	2	digital	digital	NNP
cord-034283-65j64yq1	195	3	becomes	become	VBZ
cord-034283-65j64yq1	195	4	the	the	DT
cord-034283-65j64yq1	195	5	default	default	NN
cord-034283-65j64yq1	195	6	process	process	NN
cord-034283-65j64yq1	195	7	for	for	IN
cord-034283-65j64yq1	195	8	marketing	marketing	NN
cord-034283-65j64yq1	195	9	,	,	,
cord-034283-65j64yq1	195	10	content	content	NN
cord-034283-65j64yq1	195	11	becomes	become	VBZ
cord-034283-65j64yq1	195	12	the	the	DT
cord-034283-65j64yq1	195	13	new	new	JJ
cord-034283-65j64yq1	195	14	bottleneck	bottleneck	NN
cord-034283-65j64yq1	195	15	to	to	IN
cord-034283-65j64yq1	195	16	marketing	marketing	NN
cord-034283-65j64yq1	195	17	impact	impact	NN
cord-034283-65j64yq1	195	18	.	.	.
cord-034283-65j64yq1	196	1	This	this	DT
cord-034283-65j64yq1	196	2	is	be	VBZ
cord-034283-65j64yq1	196	3	because	because	IN
cord-034283-65j64yq1	196	4	creative	creative	JJ
cord-034283-65j64yq1	196	5	content	content	NN
cord-034283-65j64yq1	196	6	teams	team	NNS
cord-034283-65j64yq1	196	7	are	be	VBP
cord-034283-65j64yq1	196	8	set	set	VBN
cord-034283-65j64yq1	196	9	up	up	RP
cord-034283-65j64yq1	196	10	to	to	TO
cord-034283-65j64yq1	196	11	prepare	prepare	VB
cord-034283-65j64yq1	196	12	the	the	DT
cord-034283-65j64yq1	196	13	carefully	carefully	RB
cord-034283-65j64yq1	196	14	planned	plan	VBN
cord-034283-65j64yq1	196	15	one	one	CD
cord-034283-65j64yq1	196	16	-	-	HYPH
cord-034283-65j64yq1	196	17	way	way	NN
cord-034283-65j64yq1	196	18	speeches	speech	NNS
cord-034283-65j64yq1	196	19	that	that	WDT
cord-034283-65j64yq1	196	20	marketers	marketer	NNS
cord-034283-65j64yq1	196	21	have	have	VBP
cord-034283-65j64yq1	196	22	historically	historically	RB
cord-034283-65j64yq1	196	23	been	be	VBN
cord-034283-65j64yq1	196	24	delivering	deliver	VBG
cord-034283-65j64yq1	196	25	.	.	.
cord-034283-65j64yq1	197	1	Now	now	RB
cord-034283-65j64yq1	197	2	the	the	DT
cord-034283-65j64yq1	197	3	creative	creative	JJ
cord-034283-65j64yq1	197	4	content	content	NN
cord-034283-65j64yq1	197	5	team	team	NN
cord-034283-65j64yq1	197	6	needs	need	VBZ
cord-034283-65j64yq1	197	7	to	to	TO
cord-034283-65j64yq1	197	8	support	support	VB
cord-034283-65j64yq1	197	9	marketing	marketing	NN
cord-034283-65j64yq1	197	10	's	's	POS
cord-034283-65j64yq1	197	11	new	new	JJ
cord-034283-65j64yq1	197	12	capability	capability	NN
cord-034283-65j64yq1	197	13	to	to	TO
cord-034283-65j64yq1	197	14	have	have	VB
cord-034283-65j64yq1	197	15	a	a	DT
cord-034283-65j64yq1	197	16	private	private	JJ
cord-034283-65j64yq1	197	17	room	room	NN
cord-034283-65j64yq1	197	18	customer	customer	NN
cord-034283-65j64yq1	197	19	dialog	dialog	NN
cord-034283-65j64yq1	197	20	,	,	,
cord-034283-65j64yq1	197	21	where	where	WRB
cord-034283-65j64yq1	197	22	every	every	DT
cord-034283-65j64yq1	197	23	word	word	NN
cord-034283-65j64yq1	197	24	that	that	IN
cord-034283-65j64yq1	197	25	marketing	marketing	NN
cord-034283-65j64yq1	197	26	says	say	VBZ
cord-034283-65j64yq1	197	27	depends	depend	VBZ
cord-034283-65j64yq1	197	28	on	on	IN
cord-034283-65j64yq1	197	29	what	what	WP
cord-034283-65j64yq1	197	30	it	-PRON-	PRP
cord-034283-65j64yq1	197	31	heard	hear	VBD
cord-034283-65j64yq1	197	32	,	,	,
cord-034283-65j64yq1	197	33	and	and	CC
cord-034283-65j64yq1	197	34	how	how	WRB
cord-034283-65j64yq1	197	35	it	-PRON-	PRP
cord-034283-65j64yq1	197	36	interpreted	interpret	VBD
cord-034283-65j64yq1	197	37	what	what	WP
cord-034283-65j64yq1	197	38	its	-PRON-	PRP$
cord-034283-65j64yq1	197	39	dialog	dialog	NN
cord-034283-65j64yq1	197	40	partner	partner	NN
cord-034283-65j64yq1	197	41	-	-	:
cord-034283-65j64yq1	197	42	the	the	DT
cord-034283-65j64yq1	197	43	customer	customer	NN
cord-034283-65j64yq1	197	44	-	-	HYPH
cord-034283-65j64yq1	197	45	wants	want	VBZ
cord-034283-65j64yq1	197	46	to	to	TO
cord-034283-65j64yq1	197	47	hear	hear	VB
cord-034283-65j64yq1	197	48	.	.	.
cord-034283-65j64yq1	198	1	When	when	WRB
cord-034283-65j64yq1	198	2	technically	technically	RB
cord-034283-65j64yq1	198	3	implemented	implement	VBN
cord-034283-65j64yq1	198	4	,	,	,
cord-034283-65j64yq1	198	5	digital	digital	JJ
cord-034283-65j64yq1	198	6	marketing	marketing	NN
cord-034283-65j64yq1	198	7	provides	provide	VBZ
cord-034283-65j64yq1	198	8	a	a	DT
cord-034283-65j64yq1	198	9	request	request	NN
cord-034283-65j64yq1	198	10	to	to	IN
cord-034283-65j64yq1	198	11	the	the	DT
cord-034283-65j64yq1	198	12	content	content	NN
cord-034283-65j64yq1	198	13	team	team	NN
cord-034283-65j64yq1	198	14	using	use	VBG
cord-034283-65j64yq1	198	15	'	'	''
cord-034283-65j64yq1	198	16	if/	if/	IN
cord-034283-65j64yq1	199	1	then	then	RB
cord-034283-65j64yq1	199	2	'	'	''
cord-034283-65j64yq1	199	3	algorithms	algorithm	NNS
cord-034283-65j64yq1	199	4	that	that	WDT
cord-034283-65j64yq1	199	5	supports	support	VBZ
cord-034283-65j64yq1	199	6	a	a	DT
cord-034283-65j64yq1	199	7	simple	simple	JJ
cord-034283-65j64yq1	199	8	line	line	NN
cord-034283-65j64yq1	199	9	of	of	IN
cord-034283-65j64yq1	199	10	reasoning	reasoning	NN
cord-034283-65j64yq1	200	1	:	:	:
cord-034283-65j64yq1	200	2	"	"	``
cord-034283-65j64yq1	200	3	If	if	IN
cord-034283-65j64yq1	200	4	this	this	DT
cord-034283-65j64yq1	200	5	is	be	VBZ
cord-034283-65j64yq1	200	6	the	the	DT
cord-034283-65j64yq1	200	7	customer	customer	NN
cord-034283-65j64yq1	200	8	who	who	WP
cord-034283-65j64yq1	200	9	I	-PRON-	PRP
cord-034283-65j64yq1	200	10	think	think	VBP
cord-034283-65j64yq1	200	11	it	-PRON-	PRP
cord-034283-65j64yq1	200	12	is	be	VBZ
cord-034283-65j64yq1	200	13	,	,	,
cord-034283-65j64yq1	200	14	and	and	CC
cord-034283-65j64yq1	200	15	if	if	IN
cord-034283-65j64yq1	200	16	they	-PRON-	PRP
cord-034283-65j64yq1	200	17	're	be	VBP
cord-034283-65j64yq1	200	18	trying	try	VBG
cord-034283-65j64yq1	200	19	to	to	TO
cord-034283-65j64yq1	200	20	accomplish	accomplish	VB
cord-034283-65j64yq1	200	21	what	what	WP
cord-034283-65j64yq1	200	22	I	-PRON-	PRP
cord-034283-65j64yq1	200	23	think	think	VBP
cord-034283-65j64yq1	200	24	they	-PRON-	PRP
cord-034283-65j64yq1	200	25	're	be	VBP
cord-034283-65j64yq1	200	26	trying	try	VBG
cord-034283-65j64yq1	200	27	to	to	TO
cord-034283-65j64yq1	200	28	accomplish	accomplish	VB
cord-034283-65j64yq1	200	29	,	,	,
cord-034283-65j64yq1	200	30	then	then	RB
cord-034283-65j64yq1	200	31	here	here	RB
cord-034283-65j64yq1	200	32	's	be	VBZ
cord-034283-65j64yq1	200	33	what	what	WDT
cord-034283-65j64yq1	200	34	content	content	NN
cord-034283-65j64yq1	200	35	would	would	MD
cord-034283-65j64yq1	200	36	further	further	RB
cord-034283-65j64yq1	200	37	develop	develop	VB
cord-034283-65j64yq1	200	38	our	-PRON-	PRP$
cord-034283-65j64yq1	200	39	relationship	relationship	NN
cord-034283-65j64yq1	200	40	.	.	.
cord-034283-65j64yq1	201	1	I	-PRON-	PRP
cord-034283-65j64yq1	201	2	need	need	VBP
cord-034283-65j64yq1	201	3	to	to	TO
cord-034283-65j64yq1	201	4	share	share	VB
cord-034283-65j64yq1	201	5	this	this	DT
cord-034283-65j64yq1	201	6	content	content	NN
cord-034283-65j64yq1	201	7	in	in	IN
cord-034283-65j64yq1	201	8	this	this	DT
cord-034283-65j64yq1	201	9	channel	channel	NN
cord-034283-65j64yq1	201	10	format	format	NN
cord-034283-65j64yq1	201	11	with	with	IN
cord-034283-65j64yq1	201	12	this	this	DT
cord-034283-65j64yq1	201	13	message	message	NN
cord-034283-65j64yq1	201	14	in	in	IN
cord-034283-65j64yq1	201	15	order	order	NN
cord-034283-65j64yq1	201	16	to	to	TO
cord-034283-65j64yq1	201	17	move	move	VB
cord-034283-65j64yq1	201	18	our	-PRON-	PRP$
cord-034283-65j64yq1	201	19	relational	relational	JJ
cord-034283-65j64yq1	201	20	and	and	CC
cord-034283-65j64yq1	201	21	commercial	commercial	JJ
cord-034283-65j64yq1	201	22	journey	journey	NN
cord-034283-65j64yq1	201	23	forward	forward	RB
cord-034283-65j64yq1	201	24	"	"	''
cord-034283-65j64yq1	201	25	.	.	.
cord-034283-65j64yq1	202	1	The	the	DT
cord-034283-65j64yq1	202	2	reason	reason	NN
cord-034283-65j64yq1	202	3	content	content	NN
cord-034283-65j64yq1	202	4	becomes	become	VBZ
cord-034283-65j64yq1	202	5	the	the	DT
cord-034283-65j64yq1	202	6	new	new	JJ
cord-034283-65j64yq1	202	7	bottleneck	bottleneck	NN
cord-034283-65j64yq1	202	8	is	be	VBZ
cord-034283-65j64yq1	202	9	that	that	IN
cord-034283-65j64yq1	202	10	it	-PRON-	PRP
cord-034283-65j64yq1	202	11	is	be	VBZ
cord-034283-65j64yq1	202	12	a	a	DT
cord-034283-65j64yq1	202	13	lot	lot	NN
cord-034283-65j64yq1	202	14	easier	easy	JJR
cord-034283-65j64yq1	202	15	for	for	IN
cord-034283-65j64yq1	202	16	digital	digital	JJ
cord-034283-65j64yq1	202	17	marketers	marketer	NNS
cord-034283-65j64yq1	202	18	to	to	TO
cord-034283-65j64yq1	202	19	learn	learn	VB
cord-034283-65j64yq1	202	20	to	to	TO
cord-034283-65j64yq1	202	21	program	program	VB
cord-034283-65j64yq1	202	22	if	if	IN
cord-034283-65j64yq1	202	23	/	/	SYM
cord-034283-65j64yq1	202	24	then	then	RB
cord-034283-65j64yq1	202	25	statements	statement	NNS
cord-034283-65j64yq1	202	26	,	,	,
cord-034283-65j64yq1	202	27	which	which	WDT
cord-034283-65j64yq1	202	28	explode	explode	VBP
cord-034283-65j64yq1	202	29	the	the	DT
cord-034283-65j64yq1	202	30	amount	amount	NN
cord-034283-65j64yq1	202	31	of	of	IN
cord-034283-65j64yq1	202	32	customized	customize	VBN
cord-034283-65j64yq1	202	33	content	content	NN
cord-034283-65j64yq1	202	34	that	that	WDT
cord-034283-65j64yq1	202	35	is	be	VBZ
cord-034283-65j64yq1	202	36	needed	need	VBN
cord-034283-65j64yq1	202	37	,	,	,
cord-034283-65j64yq1	202	38	than	than	IN
cord-034283-65j64yq1	202	39	it	-PRON-	PRP
cord-034283-65j64yq1	202	40	is	be	VBZ
cord-034283-65j64yq1	202	41	for	for	IN
cord-034283-65j64yq1	202	42	the	the	DT
cord-034283-65j64yq1	202	43	marketing	marketing	NN
cord-034283-65j64yq1	202	44	content	content	NN
cord-034283-65j64yq1	202	45	department	department	NN
cord-034283-65j64yq1	202	46	to	to	TO
cord-034283-65j64yq1	202	47	produce	produce	VB
cord-034283-65j64yq1	202	48	all	all	PDT
cord-034283-65j64yq1	202	49	that	that	DT
cord-034283-65j64yq1	202	50	content	content	NN
cord-034283-65j64yq1	202	51	.	.	.
cord-034283-65j64yq1	203	1	The	the	DT
cord-034283-65j64yq1	203	2	more	more	RBR
cord-034283-65j64yq1	203	3	sophisticated	sophisticated	JJ
cord-034283-65j64yq1	203	4	the	the	DT
cord-034283-65j64yq1	203	5	if	if	NN
cord-034283-65j64yq1	203	6	/	/	SYM
cord-034283-65j64yq1	203	7	then	then	RB
cord-034283-65j64yq1	203	8	rules	rule	NNS
cord-034283-65j64yq1	203	9	get	get	VBP
cord-034283-65j64yq1	203	10	,	,	,
cord-034283-65j64yq1	203	11	the	the	DT
cord-034283-65j64yq1	203	12	greater	great	JJR
cord-034283-65j64yq1	203	13	the	the	DT
cord-034283-65j64yq1	203	14	bottleneck	bottleneck	NN
cord-034283-65j64yq1	203	15	becomes	become	VBZ
cord-034283-65j64yq1	203	16	.	.	.
cord-034283-65j64yq1	204	1	How	how	WRB
cord-034283-65j64yq1	204	2	can	can	MD
cord-034283-65j64yq1	204	3	the	the	DT
cord-034283-65j64yq1	204	4	creative	creative	JJ
cord-034283-65j64yq1	204	5	content	content	NN
cord-034283-65j64yq1	204	6	team	team	NN
cord-034283-65j64yq1	204	7	produce	produce	VBP
cord-034283-65j64yq1	204	8	enough	enough	JJ
cord-034283-65j64yq1	204	9	of	of	IN
cord-034283-65j64yq1	204	10	the	the	DT
cord-034283-65j64yq1	204	11	right	right	JJ
cord-034283-65j64yq1	204	12	content	content	NN
cord-034283-65j64yq1	204	13	to	to	TO
cord-034283-65j64yq1	204	14	support	support	VB
cord-034283-65j64yq1	204	15	the	the	DT
cord-034283-65j64yq1	204	16	aspirational	aspirational	JJ
cord-034283-65j64yq1	204	17	customer	customer	NN
cord-034283-65j64yq1	204	18	relationship	relationship	NN
cord-034283-65j64yq1	204	19	development	development	NN
cord-034283-65j64yq1	204	20	represented	represent	VBN
cord-034283-65j64yq1	204	21	by	by	IN
cord-034283-65j64yq1	204	22	those	those	DT
cord-034283-65j64yq1	204	23	if	if	IN
cord-034283-65j64yq1	204	24	/	/	SYM
cord-034283-65j64yq1	204	25	then	then	RB
cord-034283-65j64yq1	204	26	rules	rule	NNS
cord-034283-65j64yq1	204	27	?	?	.
cord-034283-65j64yq1	205	1	At	at	IN
cord-034283-65j64yq1	205	2	the	the	DT
cord-034283-65j64yq1	205	3	same	same	JJ
cord-034283-65j64yq1	205	4	time	time	NN
cord-034283-65j64yq1	205	5	,	,	,
cord-034283-65j64yq1	205	6	how	how	WRB
cord-034283-65j64yq1	205	7	can	can	MD
cord-034283-65j64yq1	205	8	marketers	marketer	NNS
cord-034283-65j64yq1	205	9	spot	spot	VB
cord-034283-65j64yq1	205	10	declining	decline	VBG
cord-034283-65j64yq1	205	11	return	return	NN
cord-034283-65j64yq1	205	12	on	on	IN
cord-034283-65j64yq1	205	13	customization	customization	NN
cord-034283-65j64yq1	205	14	to	to	TO
cord-034283-65j64yq1	205	15	know	know	VB
cord-034283-65j64yq1	205	16	when	when	WRB
cord-034283-65j64yq1	205	17	to	to	TO
cord-034283-65j64yq1	205	18	stop	stop	VB
cord-034283-65j64yq1	205	19	?	?	.
cord-034283-65j64yq1	206	1	The	the	DT
cord-034283-65j64yq1	206	2	answer	answer	NN
cord-034283-65j64yq1	206	3	is	be	VBZ
cord-034283-65j64yq1	206	4	intelligent	intelligent	JJ
cord-034283-65j64yq1	206	5	content	content	NN
cord-034283-65j64yq1	206	6	.	.	.
cord-034283-65j64yq1	207	1	Intelligently	intelligently	RB
cord-034283-65j64yq1	207	2	structured	structure	VBN
cord-034283-65j64yq1	207	3	and	and	CC
cord-034283-65j64yq1	207	4	intelligently	intelligently	RB
cord-034283-65j64yq1	207	5	applied	apply	VBN
cord-034283-65j64yq1	207	6	,	,	,
cord-034283-65j64yq1	207	7	modularly	modularly	RB
cord-034283-65j64yq1	207	8	built	build	VBN
cord-034283-65j64yq1	207	9	and	and	CC
cord-034283-65j64yq1	207	10	machinelearning	machinelearne	VBG
cord-034283-65j64yq1	207	11	assembled	assemble	VBN
cord-034283-65j64yq1	207	12	content	content	NN
cord-034283-65j64yq1	207	13	can	can	MD
cord-034283-65j64yq1	207	14	provide	provide	VB
cord-034283-65j64yq1	207	15	the	the	DT
cord-034283-65j64yq1	207	16	content	content	NN
cord-034283-65j64yq1	207	17	agility	agility	NN
cord-034283-65j64yq1	207	18	that	that	WDT
cord-034283-65j64yq1	207	19	is	be	VBZ
cord-034283-65j64yq1	207	20	required	require	VBN
cord-034283-65j64yq1	207	21	by	by	IN
cord-034283-65j64yq1	207	22	the	the	DT
cord-034283-65j64yq1	207	23	demands	demand	NNS
cord-034283-65j64yq1	207	24	of	of	IN
cord-034283-65j64yq1	207	25	private	private	JJ
cord-034283-65j64yq1	207	26	-	-	HYPH
cord-034283-65j64yq1	207	27	room	room	NN
cord-034283-65j64yq1	207	28	customer	customer	NN
cord-034283-65j64yq1	207	29	dialog	dialog	NN
cord-034283-65j64yq1	207	30	.	.	.
cord-034283-65j64yq1	208	1	With	with	IN
cord-034283-65j64yq1	208	2	intelligent	intelligent	JJ
cord-034283-65j64yq1	208	3	content	content	NN
cord-034283-65j64yq1	208	4	,	,	,
cord-034283-65j64yq1	208	5	marketing	marketing	NN
cord-034283-65j64yq1	208	6	can	can	MD
cord-034283-65j64yq1	208	7	carry	carry	VB
cord-034283-65j64yq1	208	8	out	out	RP
cord-034283-65j64yq1	208	9	its	-PRON-	PRP$
cord-034283-65j64yq1	208	10	transformed	transformed	JJ
cord-034283-65j64yq1	208	11	process	process	NN
cord-034283-65j64yq1	208	12	of	of	IN
cord-034283-65j64yq1	208	13	building	build	VBG
cord-034283-65j64yq1	208	14	strong	strong	JJ
cord-034283-65j64yq1	208	15	customer	customer	NN
cord-034283-65j64yq1	208	16	relationships	relationship	NNS
cord-034283-65j64yq1	208	17	rooted	root	VBN
cord-034283-65j64yq1	208	18	in	in	IN
cord-034283-65j64yq1	208	19	dialog	dialog	NN
cord-034283-65j64yq1	208	20	and	and	CC
cord-034283-65j64yq1	208	21	understanding	understanding	NN
cord-034283-65j64yq1	208	22	,	,	,
cord-034283-65j64yq1	208	23	one	one	CD
cord-034283-65j64yq1	208	24	customer	customer	NN
cord-034283-65j64yq1	208	25	at	at	IN
cord-034283-65j64yq1	208	26	a	a	DT
cord-034283-65j64yq1	208	27	time	time	NN
cord-034283-65j64yq1	208	28	.	.	.
cord-034283-65j64yq1	209	1	This	this	DT
cord-034283-65j64yq1	209	2	is	be	VBZ
cord-034283-65j64yq1	209	3	easier	easy	JJR
cord-034283-65j64yq1	209	4	said	say	VBD
cord-034283-65j64yq1	209	5	than	than	IN
cord-034283-65j64yq1	209	6	done	do	VBN
cord-034283-65j64yq1	209	7	.	.	.
cord-034283-65j64yq1	210	1	Content	content	NN
cord-034283-65j64yq1	210	2	departments	department	NNS
cord-034283-65j64yq1	210	3	need	need	VBP
cord-034283-65j64yq1	210	4	to	to	TO
cord-034283-65j64yq1	210	5	rethink	rethink	VB
cord-034283-65j64yq1	210	6	their	-PRON-	PRP$
cord-034283-65j64yq1	210	7	mission	mission	NN
cord-034283-65j64yq1	210	8	,	,	,
cord-034283-65j64yq1	210	9	core	core	NN
cord-034283-65j64yq1	210	10	processes	process	NNS
cord-034283-65j64yq1	210	11	,	,	,
cord-034283-65j64yq1	210	12	technology	technology	NN
cord-034283-65j64yq1	210	13	platforms	platform	NNS
cord-034283-65j64yq1	210	14	,	,	,
cord-034283-65j64yq1	210	15	and	and	CC
cord-034283-65j64yq1	210	16	skillsets	skillset	NNS
cord-034283-65j64yq1	210	17	.	.	.
cord-034283-65j64yq1	211	1	They	-PRON-	PRP
cord-034283-65j64yq1	211	2	need	need	VBP
cord-034283-65j64yq1	211	3	to	to	TO
cord-034283-65j64yq1	211	4	ask	ask	VB
cord-034283-65j64yq1	211	5	themselves	-PRON-	PRP
cord-034283-65j64yq1	211	6	,	,	,
cord-034283-65j64yq1	211	7	'	'	``
cord-034283-65j64yq1	211	8	how	how	WRB
cord-034283-65j64yq1	211	9	do	do	VBP
cord-034283-65j64yq1	211	10	we	-PRON-	PRP
cord-034283-65j64yq1	211	11	reimagine	reimagine	VB
cord-034283-65j64yq1	211	12	content	content	NN
cord-034283-65j64yq1	211	13	packages	package	NNS
cord-034283-65j64yq1	211	14	for	for	IN
cord-034283-65j64yq1	211	15	a	a	DT
cord-034283-65j64yq1	211	16	digital	digital	JJ
cord-034283-65j64yq1	211	17	world	world	NN
cord-034283-65j64yq1	211	18	?	?	.
cord-034283-65j64yq1	211	19	"	"	''
cord-034283-65j64yq1	211	20	;	;	:
cord-034283-65j64yq1	211	21	and	and	CC
cord-034283-65j64yq1	211	22	"	"	``
cord-034283-65j64yq1	211	23	How	how	WRB
cord-034283-65j64yq1	211	24	do	do	VBP
cord-034283-65j64yq1	211	25	we	-PRON-	PRP
cord-034283-65j64yq1	211	26	use	use	VB
cord-034283-65j64yq1	211	27	automated	automate	VBN
cord-034283-65j64yq1	211	28	intelligence	intelligence	NN
cord-034283-65j64yq1	211	29	to	to	TO
cord-034283-65j64yq1	211	30	reshape	reshape	VB
cord-034283-65j64yq1	211	31	content	content	NN
cord-034283-65j64yq1	211	32	modules	module	NNS
cord-034283-65j64yq1	211	33	into	into	IN
cord-034283-65j64yq1	211	34	unique	unique	JJ
cord-034283-65j64yq1	211	35	combinations	combination	NNS
cord-034283-65j64yq1	211	36	,	,	,
cord-034283-65j64yq1	211	37	allowing	allow	VBG
cord-034283-65j64yq1	211	38	ML	ML	NNP
cord-034283-65j64yq1	211	39	/	/	SYM
cord-034283-65j64yq1	211	40	AI	ai	NN
cord-034283-65j64yq1	211	41	to	to	TO
cord-034283-65j64yq1	211	42	begin	begin	VB
cord-034283-65j64yq1	211	43	to	to	TO
cord-034283-65j64yq1	211	44	create	create	VB
cord-034283-65j64yq1	211	45	the	the	DT
cord-034283-65j64yq1	211	46	content	content	NN
cord-034283-65j64yq1	211	47	itself	-PRON-	PRP
cord-034283-65j64yq1	211	48	?	?	.
cord-034283-65j64yq1	211	49	"	"	''
cord-034283-65j64yq1	212	1	Companies	company	NNS
cord-034283-65j64yq1	212	2	in	in	IN
cord-034283-65j64yq1	212	3	regulated	regulate	VBN
cord-034283-65j64yq1	212	4	industries	industry	NNS
cord-034283-65j64yq1	212	5	(	(	-LRB-
cord-034283-65j64yq1	212	6	healthcare	healthcare	NN
cord-034283-65j64yq1	212	7	,	,	,
cord-034283-65j64yq1	212	8	financial	financial	JJ
cord-034283-65j64yq1	212	9	services	service	NNS
cord-034283-65j64yq1	212	10	)	)	-RRB-
cord-034283-65j64yq1	212	11	have	have	VBP
cord-034283-65j64yq1	212	12	an	an	DT
cord-034283-65j64yq1	212	13	additional	additional	JJ
cord-034283-65j64yq1	212	14	roadblock	roadblock	NN
cord-034283-65j64yq1	212	15	:	:	:
cord-034283-65j64yq1	213	1	"	"	``
cord-034283-65j64yq1	213	2	How	how	WRB
cord-034283-65j64yq1	213	3	do	do	VBP
cord-034283-65j64yq1	213	4	we	-PRON-	PRP
cord-034283-65j64yq1	213	5	gain	gain	VB
cord-034283-65j64yq1	213	6	regulatory	regulatory	JJ
cord-034283-65j64yq1	213	7	approval	approval	NN
cord-034283-65j64yq1	213	8	of	of	IN
cord-034283-65j64yq1	213	9	modular	modular	JJ
cord-034283-65j64yq1	213	10	content	content	NN
cord-034283-65j64yq1	213	11	blocks	block	NNS
cord-034283-65j64yq1	213	12	rather	rather	RB
cord-034283-65j64yq1	213	13	than	than	IN
cord-034283-65j64yq1	213	14	as	as	IN
cord-034283-65j64yq1	213	15	monolithic	monolithic	JJ
cord-034283-65j64yq1	213	16	outputs	output	NNS
cord-034283-65j64yq1	213	17	,	,	,
cord-034283-65j64yq1	213	18	and	and	CC
cord-034283-65j64yq1	213	19	gain	gain	VB
cord-034283-65j64yq1	213	20	pre	pre	NN
cord-034283-65j64yq1	213	21	-	-	NN
cord-034283-65j64yq1	213	22	approval	approval	NN
cord-034283-65j64yq1	213	23	for	for	IN
cord-034283-65j64yq1	213	24	appropriate	appropriate	JJ
cord-034283-65j64yq1	213	25	combinations	combination	NNS
cord-034283-65j64yq1	213	26	of	of	IN
cord-034283-65j64yq1	213	27	modular	modular	JJ
cord-034283-65j64yq1	213	28	content	content	NN
cord-034283-65j64yq1	213	29	?	?	.
cord-034283-65j64yq1	214	1	"	"	''
cord-034283-65j64yq1	215	1	A	a	DT
cord-034283-65j64yq1	215	2	key	key	JJ
cord-034283-65j64yq1	215	3	enabler	enabler	NN
cord-034283-65j64yq1	215	4	of	of	IN
cord-034283-65j64yq1	215	5	digital	digital	JJ
cord-034283-65j64yq1	215	6	-	-	HYPH
cord-034283-65j64yq1	215	7	default	default	NN
cord-034283-65j64yq1	215	8	marketing	marketing	NN
cord-034283-65j64yq1	215	9	and	and	CC
cord-034283-65j64yq1	215	10	agile	agile	JJ
cord-034283-65j64yq1	215	11	content	content	NN
cord-034283-65j64yq1	215	12	is	be	VBZ
cord-034283-65j64yq1	215	13	a	a	DT
cord-034283-65j64yq1	215	14	third	third	JJ
cord-034283-65j64yq1	215	15	transformed	transformed	JJ
cord-034283-65j64yq1	215	16	process	process	NN
cord-034283-65j64yq1	215	17	-	-	:
cord-034283-65j64yq1	215	18	the	the	DT
cord-034283-65j64yq1	215	19	development	development	NN
cord-034283-65j64yq1	215	20	and	and	CC
cord-034283-65j64yq1	215	21	application	application	NN
cord-034283-65j64yq1	215	22	of	of	IN
cord-034283-65j64yq1	215	23	dynamic	dynamic	JJ
cord-034283-65j64yq1	215	24	segmentation	segmentation	NN
cord-034283-65j64yq1	215	25	schemes	scheme	NNS
cord-034283-65j64yq1	215	26	.	.	.
cord-034283-65j64yq1	216	1	In	in	IN
cord-034283-65j64yq1	216	2	an	an	DT
cord-034283-65j64yq1	216	3	analogue	analogue	JJ
cord-034283-65j64yq1	216	4	world	world	NN
cord-034283-65j64yq1	216	5	,	,	,
cord-034283-65j64yq1	216	6	companies	company	NNS
cord-034283-65j64yq1	216	7	and	and	CC
cord-034283-65j64yq1	216	8	their	-PRON-	PRP$
cord-034283-65j64yq1	216	9	marketing	marketing	NN
cord-034283-65j64yq1	216	10	teams	team	NNS
cord-034283-65j64yq1	216	11	needed	need	VBD
cord-034283-65j64yq1	216	12	company	company	NN
cord-034283-65j64yq1	216	13	-	-	HYPH
cord-034283-65j64yq1	216	14	wide	wide	JJ
cord-034283-65j64yq1	216	15	agreement	agreement	NN
cord-034283-65j64yq1	216	16	on	on	IN
cord-034283-65j64yq1	216	17	a	a	DT
cord-034283-65j64yq1	216	18	segmentation	segmentation	NN
cord-034283-65j64yq1	216	19	scheme	scheme	NN
cord-034283-65j64yq1	216	20	;	;	:
cord-034283-65j64yq1	216	21	"	"	``
cord-034283-65j64yq1	216	22	our	-PRON-	PRP$
cord-034283-65j64yq1	216	23	four	four	CD
cord-034283-65j64yq1	216	24	personas	persona	NNS
cord-034283-65j64yq1	216	25	"	"	''
cord-034283-65j64yq1	216	26	or	or	CC
cord-034283-65j64yq1	216	27	"	"	``
cord-034283-65j64yq1	216	28	our	-PRON-	PRP$
cord-034283-65j64yq1	216	29	eight	eight	CD
cord-034283-65j64yq1	216	30	segments	segment	NNS
cord-034283-65j64yq1	216	31	"	"	''
cord-034283-65j64yq1	216	32	.	.	.
cord-034283-65j64yq1	217	1	Everything	everything	NN
cord-034283-65j64yq1	217	2	that	that	DT
cord-034283-65j64yq1	217	3	marketing	marketing	NN
cord-034283-65j64yq1	217	4	and	and	CC
cord-034283-65j64yq1	217	5	product	product	NN
cord-034283-65j64yq1	217	6	management	management	NN
cord-034283-65j64yq1	217	7	did	do	VBD
cord-034283-65j64yq1	217	8	ideally	ideally	RB
cord-034283-65j64yq1	217	9	conformed	conform	VBN
cord-034283-65j64yq1	217	10	with	with	IN
cord-034283-65j64yq1	217	11	that	that	DT
cord-034283-65j64yq1	217	12	segmentation	segmentation	NN
cord-034283-65j64yq1	217	13	.	.	.
cord-034283-65j64yq1	218	1	This	this	DT
cord-034283-65j64yq1	218	2	was	be	VBD
cord-034283-65j64yq1	218	3	a	a	DT
cord-034283-65j64yq1	218	4	critical	critical	JJ
cord-034283-65j64yq1	218	5	and	and	CC
cord-034283-65j64yq1	218	6	positive	positive	JJ
cord-034283-65j64yq1	218	7	marketing	marketing	NN
cord-034283-65j64yq1	218	8	impact	impact	NN
cord-034283-65j64yq1	218	9	driver	driver	NN
cord-034283-65j64yq1	218	10	.	.	.
cord-034283-65j64yq1	219	1	It	-PRON-	PRP
cord-034283-65j64yq1	219	2	enabled	enable	VBD
cord-034283-65j64yq1	219	3	marketing	marketing	NN
cord-034283-65j64yq1	219	4	to	to	TO
cord-034283-65j64yq1	219	5	move	move	VB
cord-034283-65j64yq1	219	6	beyond	beyond	IN
cord-034283-65j64yq1	219	7	communicating	communicate	VBG
cord-034283-65j64yq1	219	8	the	the	DT
cord-034283-65j64yq1	219	9	company	company	NN
cord-034283-65j64yq1	219	10	's	's	POS
cord-034283-65j64yq1	219	11	message	message	NN
cord-034283-65j64yq1	219	12	in	in	IN
cord-034283-65j64yq1	219	13	the	the	DT
cord-034283-65j64yq1	219	14	middle	middle	NN
cord-034283-65j64yq1	219	15	of	of	IN
cord-034283-65j64yq1	219	16	the	the	DT
cord-034283-65j64yq1	219	17	public	public	JJ
cord-034283-65j64yq1	219	18	square	square	NN
cord-034283-65j64yq1	219	19	to	to	IN
cord-034283-65j64yq1	219	20	the	the	DT
cord-034283-65j64yq1	219	21	entire	entire	JJ
cord-034283-65j64yq1	219	22	public	public	JJ
cord-034283-65j64yq1	219	23	audience	audience	NN
cord-034283-65j64yq1	219	24	,	,	,
cord-034283-65j64yq1	219	25	and	and	CC
cord-034283-65j64yq1	219	26	instead	instead	RB
cord-034283-65j64yq1	219	27	enabled	enable	VBD
cord-034283-65j64yq1	219	28	marketing	marketing	NN
cord-034283-65j64yq1	219	29	to	to	TO
cord-034283-65j64yq1	219	30	divide	divide	VB
cord-034283-65j64yq1	219	31	the	the	DT
cord-034283-65j64yq1	219	32	audience	audience	NN
cord-034283-65j64yq1	219	33	into	into	IN
cord-034283-65j64yq1	219	34	groups	group	NNS
cord-034283-65j64yq1	219	35	,	,	,
cord-034283-65j64yq1	219	36	sending	send	VBG
cord-034283-65j64yq1	219	37	each	each	DT
cord-034283-65j64yq1	219	38	group	group	NN
cord-034283-65j64yq1	219	39	to	to	IN
cord-034283-65j64yq1	219	40	a	a	DT
cord-034283-65j64yq1	219	41	corner	corner	NN
cord-034283-65j64yq1	219	42	of	of	IN
cord-034283-65j64yq1	219	43	the	the	DT
cord-034283-65j64yq1	219	44	public	public	JJ
cord-034283-65j64yq1	219	45	square	square	NN
cord-034283-65j64yq1	219	46	for	for	IN
cord-034283-65j64yq1	219	47	delivery	delivery	NN
cord-034283-65j64yq1	219	48	of	of	IN
cord-034283-65j64yq1	219	49	more	more	RBR
cord-034283-65j64yq1	219	50	targeted	target	VBN
cord-034283-65j64yq1	219	51	messages	message	NNS
cord-034283-65j64yq1	219	52	.	.	.
cord-034283-65j64yq1	220	1	Dynamic	dynamic	JJ
cord-034283-65j64yq1	220	2	segmentation	segmentation	NN
cord-034283-65j64yq1	220	3	takes	take	VBZ
cord-034283-65j64yq1	220	4	this	this	DT
cord-034283-65j64yq1	220	5	one	one	CD
cord-034283-65j64yq1	220	6	step	step	NN
cord-034283-65j64yq1	220	7	further	far	RBR
cord-034283-65j64yq1	220	8	to	to	TO
cord-034283-65j64yq1	220	9	pose	pose	VB
cord-034283-65j64yq1	220	10	a	a	DT
cord-034283-65j64yq1	220	11	challenging	challenging	JJ
cord-034283-65j64yq1	220	12	question	question	NN
cord-034283-65j64yq1	220	13	:	:	:
cord-034283-65j64yq1	220	14	"	"	``
cord-034283-65j64yq1	220	15	How	how	WRB
cord-034283-65j64yq1	220	16	can	can	MD
cord-034283-65j64yq1	220	17	changes	change	NNS
cord-034283-65j64yq1	220	18	in	in	IN
cord-034283-65j64yq1	220	19	the	the	DT
cord-034283-65j64yq1	220	20	process	process	NN
cord-034283-65j64yq1	220	21	of	of	IN
cord-034283-65j64yq1	220	22	segmentation	segmentation	NN
cord-034283-65j64yq1	220	23	help	help	NN
cord-034283-65j64yq1	220	24	marketers	marketer	NNS
cord-034283-65j64yq1	220	25	evolve	evolve	VB
cord-034283-65j64yq1	220	26	from	from	IN
cord-034283-65j64yq1	220	27	speaking	speak	VBG
cord-034283-65j64yq1	220	28	one	one	CD
cord-034283-65j64yq1	220	29	-	-	HYPH
cord-034283-65j64yq1	220	30	way	way	NN
cord-034283-65j64yq1	220	31	to	to	IN
cord-034283-65j64yq1	220	32	groups	group	NNS
cord-034283-65j64yq1	220	33	in	in	IN
cord-034283-65j64yq1	220	34	the	the	DT
cord-034283-65j64yq1	220	35	corner	corner	NN
cord-034283-65j64yq1	220	36	of	of	IN
cord-034283-65j64yq1	220	37	the	the	DT
cord-034283-65j64yq1	220	38	public	public	JJ
cord-034283-65j64yq1	220	39	square	square	NN
cord-034283-65j64yq1	220	40	to	to	IN
cord-034283-65j64yq1	220	41	carrying	carry	VBG
cord-034283-65j64yq1	220	42	out	out	RP
cord-034283-65j64yq1	220	43	private	private	JJ
cord-034283-65j64yq1	220	44	room	room	NN
cord-034283-65j64yq1	220	45	dialogs	dialog	NNS
cord-034283-65j64yq1	220	46	with	with	IN
cord-034283-65j64yq1	220	47	one	one	CD
cord-034283-65j64yq1	220	48	customer	customer	NN
cord-034283-65j64yq1	220	49	at	at	IN
cord-034283-65j64yq1	220	50	a	a	DT
cord-034283-65j64yq1	220	51	time	time	NN
cord-034283-65j64yq1	220	52	?	?	.
cord-034283-65j64yq1	220	53	"	"	''
cord-034283-65j64yq1	221	1	The	the	DT
cord-034283-65j64yq1	221	2	technical	technical	JJ
cord-034283-65j64yq1	221	3	answer	answer	NN
cord-034283-65j64yq1	221	4	is	be	VBZ
cord-034283-65j64yq1	221	5	to	to	TO
cord-034283-65j64yq1	221	6	unpack	unpack	VB
cord-034283-65j64yq1	221	7	the	the	DT
cord-034283-65j64yq1	221	8	multi	multi	JJ
cord-034283-65j64yq1	221	9	-	-	JJ
cord-034283-65j64yq1	221	10	factorial	factorial	JJ
cord-034283-65j64yq1	221	11	analysis	analysis	NN
cord-034283-65j64yq1	221	12	that	that	WDT
cord-034283-65j64yq1	221	13	produced	produce	VBD
cord-034283-65j64yq1	221	14	a	a	DT
cord-034283-65j64yq1	221	15	company	company	NN
cord-034283-65j64yq1	221	16	's	's	POS
cord-034283-65j64yq1	221	17	standard	standard	JJ
cord-034283-65j64yq1	221	18	segmentation	segmentation	NN
cord-034283-65j64yq1	221	19	scheme	scheme	NN
cord-034283-65j64yq1	221	20	in	in	IN
cord-034283-65j64yq1	221	21	the	the	DT
cord-034283-65j64yq1	221	22	first	first	JJ
cord-034283-65j64yq1	221	23	place	place	NN
cord-034283-65j64yq1	221	24	.	.	.
cord-034283-65j64yq1	222	1	Behind	behind	IN
cord-034283-65j64yq1	222	2	every	every	DT
cord-034283-65j64yq1	222	3	quality	quality	NN
cord-034283-65j64yq1	222	4	traditional	traditional	JJ
cord-034283-65j64yq1	222	5	segmentation	segmentation	NN
cord-034283-65j64yq1	222	6	scheme	scheme	NN
cord-034283-65j64yq1	222	7	lies	lie	VBZ
cord-034283-65j64yq1	222	8	some	some	DT
cord-034283-65j64yq1	222	9	form	form	NN
cord-034283-65j64yq1	222	10	of	of	IN
cord-034283-65j64yq1	222	11	cluster	cluster	NN
cord-034283-65j64yq1	222	12	and	and	CC
cord-034283-65j64yq1	222	13	factor	factor	NN
cord-034283-65j64yq1	222	14	analysis	analysis	NN
cord-034283-65j64yq1	222	15	that	that	WDT
cord-034283-65j64yq1	222	16	incorporates	incorporate	VBZ
cord-034283-65j64yq1	222	17	multiple	multiple	JJ
cord-034283-65j64yq1	222	18	customer	customer	NN
cord-034283-65j64yq1	222	19	dimensions	dimension	NNS
cord-034283-65j64yq1	222	20	.	.	.
cord-034283-65j64yq1	223	1	Despite	despite	IN
cord-034283-65j64yq1	223	2	the	the	DT
cord-034283-65j64yq1	223	3	valuable	valuable	JJ
cord-034283-65j64yq1	223	4	contribution	contribution	NN
cord-034283-65j64yq1	223	5	these	these	DT
cord-034283-65j64yq1	223	6	schemes	scheme	NNS
cord-034283-65j64yq1	223	7	have	have	VBP
cord-034283-65j64yq1	223	8	played	play	VBN
cord-034283-65j64yq1	223	9	historically	historically	RB
cord-034283-65j64yq1	223	10	,	,	,
cord-034283-65j64yq1	223	11	going	go	VBG
cord-034283-65j64yq1	223	12	forward	forward	RB
cord-034283-65j64yq1	223	13	they	-PRON-	PRP
cord-034283-65j64yq1	223	14	can	can	MD
cord-034283-65j64yq1	223	15	stand	stand	VB
cord-034283-65j64yq1	223	16	in	in	IN
cord-034283-65j64yq1	223	17	the	the	DT
cord-034283-65j64yq1	223	18	way	way	NN
cord-034283-65j64yq1	223	19	of	of	IN
cord-034283-65j64yq1	223	20	the	the	DT
cord-034283-65j64yq1	223	21	more	more	RBR
cord-034283-65j64yq1	223	22	granular	granular	JJ
cord-034283-65j64yq1	223	23	and	and	CC
cord-034283-65j64yq1	223	24	dynamic	dynamic	JJ
cord-034283-65j64yq1	223	25	segmentation	segmentation	NN
cord-034283-65j64yq1	223	26	needed	need	VBN
cord-034283-65j64yq1	223	27	to	to	TO
cord-034283-65j64yq1	223	28	deliver	deliver	VB
cord-034283-65j64yq1	223	29	private	private	JJ
cord-034283-65j64yq1	223	30	customer	customer	NN
cord-034283-65j64yq1	223	31	dialog	dialog	NN
cord-034283-65j64yq1	223	32	.	.	.
cord-034283-65j64yq1	224	1	What	what	WDT
cord-034283-65j64yq1	224	2	digital	digital	NN
cord-034283-65j64yq1	224	3	makes	make	VBZ
cord-034283-65j64yq1	224	4	possible	possible	JJ
cord-034283-65j64yq1	224	5	is	be	VBZ
cord-034283-65j64yq1	224	6	to	to	TO
cord-034283-65j64yq1	224	7	store	store	VB
cord-034283-65j64yq1	224	8	single	single	JJ
cord-034283-65j64yq1	224	9	-	-	HYPH
cord-034283-65j64yq1	224	10	factor	factor	NN
cord-034283-65j64yq1	224	11	segmentation	segmentation	NN
cord-034283-65j64yq1	224	12	dimensions	dimension	NNS
cord-034283-65j64yq1	224	13	in	in	IN
cord-034283-65j64yq1	224	14	a	a	DT
cord-034283-65j64yq1	224	15	purer	pure	JJR
cord-034283-65j64yq1	224	16	and	and	CC
cord-034283-65j64yq1	224	17	simpler	simple	JJR
cord-034283-65j64yq1	224	18	form	form	NN
cord-034283-65j64yq1	224	19	,	,	,
cord-034283-65j64yq1	224	20	and	and	CC
cord-034283-65j64yq1	224	21	then	then	RB
cord-034283-65j64yq1	224	22	combine	combine	VB
cord-034283-65j64yq1	224	23	them	-PRON-	PRP
cord-034283-65j64yq1	224	24	later	later	RB
cord-034283-65j64yq1	224	25	when	when	WRB
cord-034283-65j64yq1	224	26	a	a	DT
cord-034283-65j64yq1	224	27	specific	specific	JJ
cord-034283-65j64yq1	224	28	customer	customer	NN
cord-034283-65j64yq1	224	29	segmentation	segmentation	NN
cord-034283-65j64yq1	224	30	is	be	VBZ
cord-034283-65j64yq1	224	31	needed	need	VBN
cord-034283-65j64yq1	224	32	.	.	.
cord-034283-65j64yq1	225	1	This	this	DT
cord-034283-65j64yq1	225	2	implies	imply	VBZ
cord-034283-65j64yq1	225	3	a	a	DT
cord-034283-65j64yq1	225	4	larger	large	JJR
cord-034283-65j64yq1	225	5	number	number	NN
cord-034283-65j64yq1	225	6	of	of	IN
cord-034283-65j64yq1	225	7	more	more	RBR
cord-034283-65j64yq1	225	8	narrow	narrow	JJ
cord-034283-65j64yq1	225	9	segmentation	segmentation	NN
cord-034283-65j64yq1	225	10	schemes	scheme	NNS
cord-034283-65j64yq1	225	11	available	available	JJ
cord-034283-65j64yq1	225	12	in	in	IN
cord-034283-65j64yq1	225	13	a	a	DT
cord-034283-65j64yq1	225	14	system	system	NN
cord-034283-65j64yq1	225	15	that	that	WDT
cord-034283-65j64yq1	225	16	can	can	MD
cord-034283-65j64yq1	225	17	be	be	VB
cord-034283-65j64yq1	225	18	combined	combine	VBN
cord-034283-65j64yq1	225	19	throughout	throughout	IN
cord-034283-65j64yq1	225	20	the	the	DT
cord-034283-65j64yq1	225	21	customer	customer	NN
cord-034283-65j64yq1	225	22	journey	journey	NN
cord-034283-65j64yq1	225	23	to	to	TO
cord-034283-65j64yq1	225	24	serve	serve	VB
cord-034283-65j64yq1	225	25	as	as	IN
cord-034283-65j64yq1	225	26	the	the	DT
cord-034283-65j64yq1	225	27	best	good	JJS
cord-034283-65j64yq1	225	28	segmentation	segmentation	NN
cord-034283-65j64yq1	225	29	expression	expression	NN
cord-034283-65j64yq1	225	30	at	at	IN
cord-034283-65j64yq1	225	31	a	a	DT
cord-034283-65j64yq1	225	32	specific	specific	JJ
cord-034283-65j64yq1	225	33	point	point	NN
cord-034283-65j64yq1	225	34	in	in	IN
cord-034283-65j64yq1	225	35	time	time	NN
cord-034283-65j64yq1	225	36	,	,	,
cord-034283-65j64yq1	225	37	for	for	IN
cord-034283-65j64yq1	225	38	a	a	DT
cord-034283-65j64yq1	225	39	specific	specific	JJ
cord-034283-65j64yq1	225	40	type	type	NN
cord-034283-65j64yq1	225	41	of	of	IN
cord-034283-65j64yq1	225	42	customer	customer	NN
cord-034283-65j64yq1	225	43	.	.	.
cord-034283-65j64yq1	226	1	Here	here	RB
cord-034283-65j64yq1	226	2	is	be	VBZ
cord-034283-65j64yq1	226	3	a	a	DT
cord-034283-65j64yq1	226	4	helpful	helpful	JJ
cord-034283-65j64yq1	226	5	analogy	analogy	NN
cord-034283-65j64yq1	226	6	drawn	draw	VBN
cord-034283-65j64yq1	226	7	from	from	IN
cord-034283-65j64yq1	226	8	an	an	DT
cord-034283-65j64yq1	226	9	unlikely	unlikely	JJ
cord-034283-65j64yq1	226	10	placeyour	placeyour	JJ
cord-034283-65j64yq1	226	11	local	local	JJ
cord-034283-65j64yq1	226	12	bar	bar	NN
cord-034283-65j64yq1	226	13	.	.	.
cord-034283-65j64yq1	227	1	If	if	IN
cord-034283-65j64yq1	227	2	you	-PRON-	PRP
cord-034283-65j64yq1	227	3	want	want	VBP
cord-034283-65j64yq1	227	4	to	to	TO
cord-034283-65j64yq1	227	5	order	order	VB
cord-034283-65j64yq1	227	6	a	a	DT
cord-034283-65j64yq1	227	7	whiskey	whiskey	NN
cord-034283-65j64yq1	227	8	,	,	,
cord-034283-65j64yq1	227	9	your	-PRON-	PRP$
cord-034283-65j64yq1	227	10	first	first	JJ
cord-034283-65j64yq1	227	11	decision	decision	NN
cord-034283-65j64yq1	227	12	is	be	VBZ
cord-034283-65j64yq1	227	13	to	to	TO
cord-034283-65j64yq1	227	14	choose	choose	VB
cord-034283-65j64yq1	227	15	either	either	CC
cord-034283-65j64yq1	227	16	a	a	DT
cord-034283-65j64yq1	227	17	blended	blended	JJ
cord-034283-65j64yq1	227	18	whisky	whisky	NN
cord-034283-65j64yq1	227	19	-	-	HYPH
cord-034283-65j64yq1	227	20	made	make	VBN
cord-034283-65j64yq1	227	21	by	by	IN
cord-034283-65j64yq1	227	22	a	a	DT
cord-034283-65j64yq1	227	23	master	master	NN
cord-034283-65j64yq1	227	24	blender	blender	NN
cord-034283-65j64yq1	227	25	in	in	IN
cord-034283-65j64yq1	227	26	the	the	DT
cord-034283-65j64yq1	227	27	factory	factory	NN
cord-034283-65j64yq1	227	28	lab	lab	NN
cord-034283-65j64yq1	227	29	who	who	WP
cord-034283-65j64yq1	227	30	has	have	VBZ
cord-034283-65j64yq1	227	31	pre	pre	JJ
cord-034283-65j64yq1	227	32	-	-	JJ
cord-034283-65j64yq1	227	33	blended	blended	JJ
cord-034283-65j64yq1	227	34	multiple	multiple	JJ
cord-034283-65j64yq1	227	35	varieties	variety	NNS
cord-034283-65j64yq1	227	36	to	to	TO
cord-034283-65j64yq1	227	37	achieve	achieve	VB
cord-034283-65j64yq1	227	38	a	a	DT
cord-034283-65j64yq1	227	39	dependable	dependable	JJ
cord-034283-65j64yq1	227	40	,	,	,
cord-034283-65j64yq1	227	41	enjoyable	enjoyable	JJ
cord-034283-65j64yq1	227	42	taste	taste	NN
cord-034283-65j64yq1	227	43	-	-	:
cord-034283-65j64yq1	227	44	or	or	CC
cord-034283-65j64yq1	227	45	choose	choose	VB
cord-034283-65j64yq1	227	46	from	from	IN
cord-034283-65j64yq1	227	47	a	a	DT
cord-034283-65j64yq1	227	48	range	range	NN
cord-034283-65j64yq1	227	49	of	of	IN
cord-034283-65j64yq1	227	50	single	single	JJ
cord-034283-65j64yq1	227	51	malt	malt	NN
cord-034283-65j64yq1	227	52	whiskeys	whiskey	NNS
cord-034283-65j64yq1	227	53	,	,	,
cord-034283-65j64yq1	227	54	each	each	DT
cord-034283-65j64yq1	227	55	providing	provide	VBG
cord-034283-65j64yq1	227	56	a	a	DT
cord-034283-65j64yq1	227	57	distinct	distinct	JJ
cord-034283-65j64yq1	227	58	territorial	territorial	JJ
cord-034283-65j64yq1	227	59	expression	expression	NN
cord-034283-65j64yq1	227	60	.	.	.
cord-034283-65j64yq1	228	1	Imagine	imagine	VB
cord-034283-65j64yq1	228	2	that	that	IN
cord-034283-65j64yq1	228	3	the	the	DT
cord-034283-65j64yq1	228	4	master	master	NN
cord-034283-65j64yq1	228	5	blender	blender	NN
cord-034283-65j64yq1	228	6	now	now	RB
cord-034283-65j64yq1	228	7	stops	stop	VBZ
cord-034283-65j64yq1	228	8	by	by	IN
cord-034283-65j64yq1	228	9	the	the	DT
cord-034283-65j64yq1	228	10	bar	bar	NN
cord-034283-65j64yq1	228	11	and	and	CC
cord-034283-65j64yq1	228	12	offers	offer	VBZ
cord-034283-65j64yq1	228	13	you	-PRON-	PRP
cord-034283-65j64yq1	228	14	a	a	DT
cord-034283-65j64yq1	228	15	third	third	JJ
cord-034283-65j64yq1	228	16	choice	choice	NN
cord-034283-65j64yq1	228	17	:	:	:
cord-034283-65j64yq1	228	18	line	line	VB
cord-034283-65j64yq1	228	19	up	up	RP
cord-034283-65j64yq1	228	20	several	several	JJ
cord-034283-65j64yq1	228	21	single	single	JJ
cord-034283-65j64yq1	228	22	malts	malt	NNS
cord-034283-65j64yq1	228	23	across	across	IN
cord-034283-65j64yq1	228	24	the	the	DT
cord-034283-65j64yq1	228	25	table	table	NN
cord-034283-65j64yq1	228	26	and	and	CC
cord-034283-65j64yq1	228	27	,	,	,
cord-034283-65j64yq1	228	28	given	give	VBN
cord-034283-65j64yq1	228	29	the	the	DT
cord-034283-65j64yq1	228	30	taste	taste	NN
cord-034283-65j64yq1	228	31	experience	experience	NN
cord-034283-65j64yq1	228	32	you	-PRON-	PRP
cord-034283-65j64yq1	228	33	are	be	VBP
cord-034283-65j64yq1	228	34	seeking	seek	VBG
cord-034283-65j64yq1	228	35	that	that	DT
cord-034283-65j64yq1	228	36	night	night	NN
cord-034283-65j64yq1	228	37	,	,	,
cord-034283-65j64yq1	228	38	he	-PRON-	PRP
cord-034283-65j64yq1	228	39	would	would	MD
cord-034283-65j64yq1	228	40	micro	micro	VB
cord-034283-65j64yq1	228	41	-	-	VB
cord-034283-65j64yq1	228	42	blend	blend	VB
cord-034283-65j64yq1	228	43	a	a	DT
cord-034283-65j64yq1	228	44	unique	unique	JJ
cord-034283-65j64yq1	228	45	combination	combination	NN
cord-034283-65j64yq1	228	46	to	to	TO
cord-034283-65j64yq1	228	47	match	match	VB
cord-034283-65j64yq1	228	48	the	the	DT
cord-034283-65j64yq1	228	49	moment	moment	NN
cord-034283-65j64yq1	228	50	.	.	.
cord-034283-65j64yq1	229	1	Multi	multi	JJ
cord-034283-65j64yq1	229	2	-	-	JJ
cord-034283-65j64yq1	229	3	factorial	factorial	JJ
cord-034283-65j64yq1	229	4	segments	segment	NNS
cord-034283-65j64yq1	229	5	are	be	VBP
cord-034283-65j64yq1	229	6	blended	blended	JJ
cord-034283-65j64yq1	229	7	whiskeys	whiskey	NNS
cord-034283-65j64yq1	229	8	;	;	,
cord-034283-65j64yq1	229	9	dynamic	dynamic	JJ
cord-034283-65j64yq1	229	10	segmentation	segmentation	NN
cord-034283-65j64yq1	229	11	schemes	scheme	NNS
cord-034283-65j64yq1	229	12	are	be	VBP
cord-034283-65j64yq1	229	13	the	the	DT
cord-034283-65j64yq1	229	14	blend	blend	NN
cord-034283-65j64yq1	229	15	-	-	HYPH
cord-034283-65j64yq1	229	16	for	for	IN
cord-034283-65j64yq1	229	17	-	-	HYPH
cord-034283-65j64yq1	229	18	the	the	DT
cord-034283-65j64yq1	229	19	-	-	HYPH
cord-034283-65j64yq1	229	20	moment	moment	NN
cord-034283-65j64yq1	229	21	third	third	JJ
cord-034283-65j64yq1	229	22	choice	choice	NN
cord-034283-65j64yq1	229	23	.	.	.
cord-034283-65j64yq1	230	1	A	a	DT
cord-034283-65j64yq1	230	2	key	key	JJ
cord-034283-65j64yq1	230	3	success	success	NN
cord-034283-65j64yq1	230	4	factor	factor	NN
cord-034283-65j64yq1	230	5	in	in	IN
cord-034283-65j64yq1	230	6	implementing	implement	VBG
cord-034283-65j64yq1	230	7	any	any	DT
cord-034283-65j64yq1	230	8	segmentation	segmentation	NN
cord-034283-65j64yq1	230	9	scheme	scheme	NN
cord-034283-65j64yq1	230	10	digitally	digitally	RB
cord-034283-65j64yq1	230	11	is	be	VBZ
cord-034283-65j64yq1	230	12	marketing	market	VBG
cord-034283-65j64yq1	230	13	's	's	POS
cord-034283-65j64yq1	230	14	ability	ability	NN
cord-034283-65j64yq1	230	15	to	to	TO
cord-034283-65j64yq1	230	16	reliably	reliably	RB
cord-034283-65j64yq1	230	17	recognize	recognize	VB
cord-034283-65j64yq1	230	18	and	and	CC
cord-034283-65j64yq1	230	19	assign	assign	VB
cord-034283-65j64yq1	230	20	segmentation	segmentation	NN
cord-034283-65j64yq1	230	21	values	value	NNS
cord-034283-65j64yq1	230	22	for	for	IN
cord-034283-65j64yq1	230	23	a	a	DT
cord-034283-65j64yq1	230	24	specific	specific	JJ
cord-034283-65j64yq1	230	25	customer	customer	NN
cord-034283-65j64yq1	230	26	.	.	.
cord-034283-65j64yq1	231	1	There	there	EX
cord-034283-65j64yq1	231	2	are	be	VBP
cord-034283-65j64yq1	231	3	two	two	CD
cord-034283-65j64yq1	231	4	challenges	challenge	NNS
cord-034283-65j64yq1	231	5	worth	worth	JJ
cord-034283-65j64yq1	231	6	mentioning	mention	VBG
cord-034283-65j64yq1	231	7	.	.	.
cord-034283-65j64yq1	232	1	One	one	CD
cord-034283-65j64yq1	232	2	is	be	VBZ
cord-034283-65j64yq1	232	3	that	that	RB
cord-034283-65j64yq1	232	4	early	early	RB
cord-034283-65j64yq1	232	5	in	in	IN
cord-034283-65j64yq1	232	6	the	the	DT
cord-034283-65j64yq1	232	7	relationship	relationship	NN
cord-034283-65j64yq1	232	8	development	development	NN
cord-034283-65j64yq1	232	9	process	process	NN
cord-034283-65j64yq1	232	10	the	the	DT
cord-034283-65j64yq1	232	11	customer	customer	NN
cord-034283-65j64yq1	232	12	is	be	VBZ
cord-034283-65j64yq1	232	13	often	often	RB
cord-034283-65j64yq1	232	14	not	not	RB
cord-034283-65j64yq1	232	15	well	well	RB
cord-034283-65j64yq1	232	16	known	known	JJ
cord-034283-65j64yq1	232	17	.	.	.
cord-034283-65j64yq1	233	1	Deciding	decide	VBG
cord-034283-65j64yq1	233	2	on	on	IN
cord-034283-65j64yq1	233	3	the	the	DT
cord-034283-65j64yq1	233	4	optimal	optimal	JJ
cord-034283-65j64yq1	233	5	way	way	NN
cord-034283-65j64yq1	233	6	to	to	TO
cord-034283-65j64yq1	233	7	speak	speak	VB
cord-034283-65j64yq1	233	8	to	to	IN
cord-034283-65j64yq1	233	9	a	a	DT
cord-034283-65j64yq1	233	10	customer	customer	NN
cord-034283-65j64yq1	233	11	who	who	WP
cord-034283-65j64yq1	233	12	is	be	VBZ
cord-034283-65j64yq1	233	13	not	not	RB
cord-034283-65j64yq1	233	14	known	know	VBN
cord-034283-65j64yq1	233	15	well	well	RB
cord-034283-65j64yq1	233	16	enough	enough	RB
cord-034283-65j64yq1	233	17	to	to	TO
cord-034283-65j64yq1	233	18	be	be	VB
cord-034283-65j64yq1	233	19	segmented	segment	VBN
cord-034283-65j64yq1	233	20	can	can	MD
cord-034283-65j64yq1	233	21	be	be	VB
cord-034283-65j64yq1	233	22	tricky	tricky	JJ
cord-034283-65j64yq1	233	23	.	.	.
cord-034283-65j64yq1	234	1	One	one	CD
cord-034283-65j64yq1	234	2	leading	lead	VBG
cord-034283-65j64yq1	234	3	security	security	NN
cord-034283-65j64yq1	234	4	software	software	NN
cord-034283-65j64yq1	234	5	company	company	NN
cord-034283-65j64yq1	234	6	whose	whose	WP$
cord-034283-65j64yq1	234	7	product	product	NN
cord-034283-65j64yq1	234	8	came	come	VBD
cord-034283-65j64yq1	234	9	pre	pre	JJ
cord-034283-65j64yq1	234	10	-	-	VBN
cord-034283-65j64yq1	234	11	bundled	bundle	VBN
cord-034283-65j64yq1	234	12	with	with	IN
cord-034283-65j64yq1	234	13	new	new	JJ
cord-034283-65j64yq1	234	14	computers	computer	NNS
cord-034283-65j64yq1	234	15	found	find	VBD
cord-034283-65j64yq1	234	16	that	that	IN
cord-034283-65j64yq1	234	17	a	a	DT
cord-034283-65j64yq1	234	18	large	large	JJ
cord-034283-65j64yq1	234	19	percentage	percentage	NN
cord-034283-65j64yq1	234	20	of	of	IN
cord-034283-65j64yq1	234	21	new	new	JJ
cord-034283-65j64yq1	234	22	computer	computer	NN
cord-034283-65j64yq1	234	23	owners	owner	NNS
cord-034283-65j64yq1	234	24	de	de	VBP
cord-034283-65j64yq1	234	25	-	-	VBD
cord-034283-65j64yq1	234	26	installed	instal	VBN
cord-034283-65j64yq1	234	27	its	-PRON-	PRP$
cord-034283-65j64yq1	234	28	software	software	NN
cord-034283-65j64yq1	234	29	within	within	IN
cord-034283-65j64yq1	234	30	hours	hour	NNS
cord-034283-65j64yq1	234	31	of	of	IN
cord-034283-65j64yq1	234	32	turning	turn	VBG
cord-034283-65j64yq1	234	33	their	-PRON-	PRP$
cord-034283-65j64yq1	234	34	machines	machine	NNS
cord-034283-65j64yq1	234	35	on	on	RP
cord-034283-65j64yq1	234	36	.	.	.
cord-034283-65j64yq1	235	1	When	when	WRB
cord-034283-65j64yq1	235	2	studying	study	VBG
cord-034283-65j64yq1	235	3	how	how	WRB
cord-034283-65j64yq1	235	4	to	to	TO
cord-034283-65j64yq1	235	5	curb	curb	VB
cord-034283-65j64yq1	235	6	this	this	DT
cord-034283-65j64yq1	235	7	unwanted	unwanted	JJ
cord-034283-65j64yq1	235	8	behavior	behavior	NN
cord-034283-65j64yq1	235	9	,	,	,
cord-034283-65j64yq1	235	10	it	-PRON-	PRP
cord-034283-65j64yq1	235	11	found	find	VBD
cord-034283-65j64yq1	235	12	two	two	CD
cord-034283-65j64yq1	235	13	very	very	RB
cord-034283-65j64yq1	235	14	different	different	JJ
cord-034283-65j64yq1	235	15	customer	customer	NN
cord-034283-65j64yq1	235	16	segments	segment	NNS
cord-034283-65j64yq1	235	17	:	:	:
cord-034283-65j64yq1	235	18	sophisticated	sophisticated	JJ
cord-034283-65j64yq1	235	19	IT	IT	NNP
cord-034283-65j64yq1	235	20	users	user	NNS
cord-034283-65j64yq1	235	21	who	who	WP
cord-034283-65j64yq1	235	22	were	be	VBD
cord-034283-65j64yq1	235	23	offended	offend	VBN
cord-034283-65j64yq1	235	24	that	that	IN
cord-034283-65j64yq1	235	25	the	the	DT
cord-034283-65j64yq1	235	26	PC	pc	NN
cord-034283-65j64yq1	235	27	company	company	NN
cord-034283-65j64yq1	235	28	was	be	VBD
cord-034283-65j64yq1	235	29	trying	try	VBG
cord-034283-65j64yq1	235	30	to	to	TO
cord-034283-65j64yq1	235	31	make	make	VB
cord-034283-65j64yq1	235	32	a	a	DT
cord-034283-65j64yq1	235	33	security	security	NN
cord-034283-65j64yq1	235	34	software	software	NN
cord-034283-65j64yq1	235	35	choice	choice	NN
cord-034283-65j64yq1	235	36	for	for	IN
cord-034283-65j64yq1	235	37	them	-PRON-	PRP
cord-034283-65j64yq1	235	38	,	,	,
cord-034283-65j64yq1	235	39	and	and	CC
cord-034283-65j64yq1	235	40	unsophisticated	unsophisticated	JJ
cord-034283-65j64yq1	235	41	IT	IT	NNP
cord-034283-65j64yq1	235	42	users	user	NNS
cord-034283-65j64yq1	235	43	who	who	WP
cord-034283-65j64yq1	235	44	did	do	VBD
cord-034283-65j64yq1	235	45	n't	not	RB
cord-034283-65j64yq1	235	46	think	think	VB
cord-034283-65j64yq1	235	47	they	-PRON-	PRP
cord-034283-65j64yq1	235	48	needed	need	VBD
cord-034283-65j64yq1	235	49	security	security	NN
cord-034283-65j64yq1	235	50	software	software	NN
cord-034283-65j64yq1	235	51	at	at	RB
cord-034283-65j64yq1	235	52	all	all	RB
cord-034283-65j64yq1	235	53	.	.	.
cord-034283-65j64yq1	236	1	It	-PRON-	PRP
cord-034283-65j64yq1	236	2	had	have	VBD
cord-034283-65j64yq1	236	3	strong	strong	JJ
cord-034283-65j64yq1	236	4	but	but	CC
cord-034283-65j64yq1	236	5	different	different	JJ
cord-034283-65j64yq1	236	6	arguments	argument	NNS
cord-034283-65j64yq1	236	7	to	to	TO
cord-034283-65j64yq1	236	8	make	make	VB
cord-034283-65j64yq1	236	9	to	to	IN
cord-034283-65j64yq1	236	10	each	each	DT
cord-034283-65j64yq1	236	11	group	group	NN
cord-034283-65j64yq1	236	12	but	but	CC
cord-034283-65j64yq1	236	13	that	that	IN
cord-034283-65j64yq1	236	14	hinged	hinge	VBN
cord-034283-65j64yq1	236	15	on	on	IN
cord-034283-65j64yq1	236	16	its	-PRON-	PRP$
cord-034283-65j64yq1	236	17	ability	ability	NN
cord-034283-65j64yq1	236	18	to	to	TO
cord-034283-65j64yq1	236	19	recognize	recognize	VB
cord-034283-65j64yq1	236	20	and	and	CC
cord-034283-65j64yq1	236	21	classify	classify	VB
cord-034283-65j64yq1	236	22	a	a	DT
cord-034283-65j64yq1	236	23	customer	customer	NN
cord-034283-65j64yq1	236	24	accurately	accurately	RB
cord-034283-65j64yq1	236	25	into	into	IN
cord-034283-65j64yq1	236	26	the	the	DT
cord-034283-65j64yq1	236	27	right	right	JJ
cord-034283-65j64yq1	236	28	segment	segment	NN
cord-034283-65j64yq1	236	29	.	.	.
cord-034283-65j64yq1	237	1	In	in	IN
cord-034283-65j64yq1	237	2	the	the	DT
cord-034283-65j64yq1	237	3	meantime	meantime	NN
cord-034283-65j64yq1	237	4	,	,	,
cord-034283-65j64yq1	237	5	and	and	CC
cord-034283-65j64yq1	237	6	to	to	TO
cord-034283-65j64yq1	237	7	literally	literally	RB
cord-034283-65j64yq1	237	8	buy	buy	VB
cord-034283-65j64yq1	237	9	time	time	NN
cord-034283-65j64yq1	237	10	,	,	,
cord-034283-65j64yq1	237	11	what	what	WP
cord-034283-65j64yq1	237	12	should	should	MD
cord-034283-65j64yq1	237	13	be	be	VB
cord-034283-65j64yq1	237	14	said	say	VBN
cord-034283-65j64yq1	237	15	to	to	IN
cord-034283-65j64yq1	237	16	the	the	DT
cord-034283-65j64yq1	237	17	unknown	unknown	JJ
cord-034283-65j64yq1	237	18	customer	customer	NN
cord-034283-65j64yq1	237	19	based	base	VBN
cord-034283-65j64yq1	237	20	on	on	IN
cord-034283-65j64yq1	237	21	probabilities	probability	NNS
cord-034283-65j64yq1	237	22	?	?	.
cord-034283-65j64yq1	238	1	A	a	DT
cord-034283-65j64yq1	238	2	second	second	JJ
cord-034283-65j64yq1	238	3	challenge	challenge	NN
cord-034283-65j64yq1	238	4	arises	arise	VBZ
cord-034283-65j64yq1	238	5	from	from	IN
cord-034283-65j64yq1	238	6	the	the	DT
cord-034283-65j64yq1	238	7	fact	fact	NN
cord-034283-65j64yq1	238	8	that	that	IN
cord-034283-65j64yq1	238	9	only	only	RB
cord-034283-65j64yq1	238	10	some	some	DT
cord-034283-65j64yq1	238	11	of	of	IN
cord-034283-65j64yq1	238	12	the	the	DT
cord-034283-65j64yq1	238	13	customer	customer	NN
cord-034283-65j64yq1	238	14	characteristics	characteristic	NNS
cord-034283-65j64yq1	238	15	that	that	WDT
cord-034283-65j64yq1	238	16	matter	matter	VBP
cord-034283-65j64yq1	238	17	in	in	IN
cord-034283-65j64yq1	238	18	dynamic	dynamic	JJ
cord-034283-65j64yq1	238	19	segmentation	segmentation	NN
cord-034283-65j64yq1	238	20	are	be	VBP
cord-034283-65j64yq1	238	21	permanent	permanent	JJ
cord-034283-65j64yq1	238	22	.	.	.
cord-034283-65j64yq1	239	1	Some	some	DT
cord-034283-65j64yq1	239	2	temporary	temporary	JJ
cord-034283-65j64yq1	239	3	dimensions	dimension	NNS
cord-034283-65j64yq1	239	4	involve	involve	VBP
cord-034283-65j64yq1	239	5	what	what	WDT
cord-034283-65j64yq1	239	6	stage	stage	NN
cord-034283-65j64yq1	239	7	of	of	IN
cord-034283-65j64yq1	239	8	a	a	DT
cord-034283-65j64yq1	239	9	pre	pre	JJ
cord-034283-65j64yq1	239	10	-	-	JJ
cord-034283-65j64yq1	239	11	purchase	purchase	JJ
cord-034283-65j64yq1	239	12	journey	journey	NN
cord-034283-65j64yq1	239	13	the	the	DT
cord-034283-65j64yq1	239	14	customer	customer	NN
cord-034283-65j64yq1	239	15	is	be	VBZ
cord-034283-65j64yq1	239	16	in	in	IN
cord-034283-65j64yq1	239	17	,	,	,
cord-034283-65j64yq1	239	18	with	with	IN
cord-034283-65j64yq1	239	19	what	what	WDT
cord-034283-65j64yq1	239	20	level	level	NN
cord-034283-65j64yq1	239	21	of	of	IN
cord-034283-65j64yq1	239	22	engagement	engagement	NN
cord-034283-65j64yq1	239	23	.	.	.
cord-034283-65j64yq1	240	1	Other	other	JJ
cord-034283-65j64yq1	240	2	temporary	temporary	JJ
cord-034283-65j64yq1	240	3	dimensions	dimension	NNS
cord-034283-65j64yq1	240	4	involve	involve	VBP
cord-034283-65j64yq1	240	5	where	where	WRB
cord-034283-65j64yq1	240	6	the	the	DT
cord-034283-65j64yq1	240	7	customer	customer	NN
cord-034283-65j64yq1	240	8	is	be	VBZ
cord-034283-65j64yq1	240	9	in	in	IN
cord-034283-65j64yq1	240	10	a	a	DT
cord-034283-65j64yq1	240	11	given	give	VBN
cord-034283-65j64yq1	240	12	workflow	workflow	NN
cord-034283-65j64yq1	240	13	or	or	CC
cord-034283-65j64yq1	240	14	lifeflow	lifeflow	NN
cord-034283-65j64yq1	240	15	,	,	,
cord-034283-65j64yq1	240	16	assuming	assume	VBG
cord-034283-65j64yq1	240	17	that	that	IN
cord-034283-65j64yq1	240	18	marketing	marketing	NN
cord-034283-65j64yq1	240	19	has	have	VBZ
cord-034283-65j64yq1	240	20	visibility	visibility	NN
cord-034283-65j64yq1	240	21	into	into	IN
cord-034283-65j64yq1	240	22	the	the	DT
cord-034283-65j64yq1	240	23	ownership	ownership	NN
cord-034283-65j64yq1	240	24	stage	stage	NN
cord-034283-65j64yq1	240	25	of	of	IN
cord-034283-65j64yq1	240	26	the	the	DT
cord-034283-65j64yq1	240	27	lifecycle	lifecycle	NN
cord-034283-65j64yq1	240	28	.	.	.
cord-034283-65j64yq1	241	1	The	the	DT
cord-034283-65j64yq1	241	2	above	above	JJ
cord-034283-65j64yq1	241	3	overview	overview	NN
cord-034283-65j64yq1	241	4	highlights	highlight	NNS
cord-034283-65j64yq1	241	5	the	the	DT
cord-034283-65j64yq1	241	6	three	three	CD
cord-034283-65j64yq1	241	7	key	key	JJ
cord-034283-65j64yq1	241	8	aspects	aspect	NNS
cord-034283-65j64yq1	241	9	of	of	IN
cord-034283-65j64yq1	241	10	dynamic	dynamic	JJ
cord-034283-65j64yq1	241	11	segmentation	segmentation	NN
cord-034283-65j64yq1	241	12	.	.	.
cord-034283-65j64yq1	242	1	First	first	RB
cord-034283-65j64yq1	242	2	,	,	,
cord-034283-65j64yq1	242	3	the	the	DT
cord-034283-65j64yq1	242	4	blend	blend	NN
cord-034283-65j64yq1	242	5	of	of	IN
cord-034283-65j64yq1	242	6	segmentation	segmentation	NN
cord-034283-65j64yq1	242	7	schemes	scheme	NNS
cord-034283-65j64yq1	242	8	that	that	WDT
cord-034283-65j64yq1	242	9	are	be	VBP
cord-034283-65j64yq1	242	10	deployed	deploy	VBN
cord-034283-65j64yq1	242	11	at	at	IN
cord-034283-65j64yq1	242	12	a	a	DT
cord-034283-65j64yq1	242	13	given	give	VBN
cord-034283-65j64yq1	242	14	moment	moment	NN
cord-034283-65j64yq1	242	15	in	in	IN
cord-034283-65j64yq1	242	16	the	the	DT
cord-034283-65j64yq1	242	17	customer	customer	NN
cord-034283-65j64yq1	242	18	's	's	POS
cord-034283-65j64yq1	242	19	360	360	CD
cord-034283-65j64yq1	242	20	journey	journey	NN
cord-034283-65j64yq1	242	21	will	will	MD
cord-034283-65j64yq1	242	22	change	change	VB
cord-034283-65j64yq1	242	23	.	.	.
cord-034283-65j64yq1	243	1	Second	second	RB
cord-034283-65j64yq1	243	2	,	,	,
cord-034283-65j64yq1	243	3	some	some	DT
cord-034283-65j64yq1	243	4	of	of	IN
cord-034283-65j64yq1	243	5	permanent	permanent	JJ
cord-034283-65j64yq1	243	6	customer	customer	NN
cord-034283-65j64yq1	243	7	characteristics	characteristic	NNS
cord-034283-65j64yq1	243	8	will	will	MD
cord-034283-65j64yq1	243	9	change	change	VB
cord-034283-65j64yq1	243	10	from	from	IN
cord-034283-65j64yq1	243	11	unknown	unknown	JJ
cord-034283-65j64yq1	243	12	to	to	IN
cord-034283-65j64yq1	243	13	known	know	VBN
cord-034283-65j64yq1	243	14	or	or	CC
cord-034283-65j64yq1	243	15	from	from	IN
cord-034283-65j64yq1	243	16	wrongly	wrongly	RB
cord-034283-65j64yq1	243	17	guessed	guess	VBN
cord-034283-65j64yq1	243	18	to	to	TO
cord-034283-65j64yq1	243	19	correctly	correctly	RB
cord-034283-65j64yq1	243	20	confirmed	confirm	VBN
cord-034283-65j64yq1	243	21	as	as	IN
cord-034283-65j64yq1	243	22	customer	customer	NN
cord-034283-65j64yq1	243	23	knowledge	knowledge	NN
cord-034283-65j64yq1	243	24	rises	rise	VBZ
cord-034283-65j64yq1	243	25	.	.	.
cord-034283-65j64yq1	244	1	Finally	finally	RB
cord-034283-65j64yq1	244	2	,	,	,
cord-034283-65j64yq1	244	3	temporary	temporary	JJ
cord-034283-65j64yq1	244	4	customer	customer	NN
cord-034283-65j64yq1	244	5	characteristics	characteristic	NNS
cord-034283-65j64yq1	244	6	that	that	WDT
cord-034283-65j64yq1	244	7	capture	capture	VBP
cord-034283-65j64yq1	244	8	contextual	contextual	JJ
cord-034283-65j64yq1	244	9	customer	customer	NN
cord-034283-65j64yq1	244	10	states	state	NNS
cord-034283-65j64yq1	244	11	will	will	MD
cord-034283-65j64yq1	244	12	fluctuate	fluctuate	VB
cord-034283-65j64yq1	244	13	.	.	.
cord-034283-65j64yq1	245	1	The	the	DT
cord-034283-65j64yq1	245	2	result	result	NN
cord-034283-65j64yq1	245	3	is	be	VBZ
cord-034283-65j64yq1	245	4	a	a	DT
cord-034283-65j64yq1	245	5	much	much	RB
cord-034283-65j64yq1	245	6	more	more	RBR
cord-034283-65j64yq1	245	7	powerful	powerful	JJ
cord-034283-65j64yq1	245	8	approach	approach	NN
cord-034283-65j64yq1	245	9	to	to	IN
cord-034283-65j64yq1	245	10	segmentation	segmentation	NN
cord-034283-65j64yq1	245	11	than	than	IN
cord-034283-65j64yq1	245	12	the	the	DT
cord-034283-65j64yq1	245	13	monolithic	monolithic	JJ
cord-034283-65j64yq1	245	14	segmentation	segmentation	NN
cord-034283-65j64yq1	245	15	of	of	IN
cord-034283-65j64yq1	245	16	the	the	DT
cord-034283-65j64yq1	245	17	past	past	NN
cord-034283-65j64yq1	245	18	.	.	.
cord-034283-65j64yq1	246	1	Despite	despite	IN
cord-034283-65j64yq1	246	2	its	-PRON-	PRP$
cord-034283-65j64yq1	246	3	challenges	challenge	NNS
cord-034283-65j64yq1	246	4	,	,	,
cord-034283-65j64yq1	246	5	a	a	DT
cord-034283-65j64yq1	246	6	change	change	NN
cord-034283-65j64yq1	246	7	in	in	IN
cord-034283-65j64yq1	246	8	the	the	DT
cord-034283-65j64yq1	246	9	process	process	NN
cord-034283-65j64yq1	246	10	of	of	IN
cord-034283-65j64yq1	246	11	segmentation	segmentation	NN
cord-034283-65j64yq1	246	12	can	can	MD
cord-034283-65j64yq1	246	13	be	be	VB
cord-034283-65j64yq1	246	14	a	a	DT
cord-034283-65j64yq1	246	15	significant	significant	JJ
cord-034283-65j64yq1	246	16	enabler	enabler	NN
cord-034283-65j64yq1	246	17	of	of	IN
cord-034283-65j64yq1	246	18	overall	overall	JJ
cord-034283-65j64yq1	246	19	marketing	marketing	NN
cord-034283-65j64yq1	246	20	impact	impact	NN
cord-034283-65j64yq1	246	21	.	.	.
cord-034283-65j64yq1	247	1	A	a	DT
cord-034283-65j64yq1	247	2	wide	wide	JJ
cord-034283-65j64yq1	247	3	group	group	NN
cord-034283-65j64yq1	247	4	of	of	IN
cord-034283-65j64yq1	247	5	stakeholders	stakeholder	NNS
cord-034283-65j64yq1	247	6	both	both	CC
cord-034283-65j64yq1	247	7	in	in	IN
cord-034283-65j64yq1	247	8	and	and	CC
cord-034283-65j64yq1	247	9	out	out	IN
cord-034283-65j64yq1	247	10	of	of	IN
cord-034283-65j64yq1	247	11	marketing	marketing	NN
cord-034283-65j64yq1	247	12	need	need	NN
cord-034283-65j64yq1	247	13	to	to	TO
cord-034283-65j64yq1	247	14	get	get	VB
cord-034283-65j64yq1	247	15	together	together	RB
cord-034283-65j64yq1	247	16	,	,	,
cord-034283-65j64yq1	247	17	agree	agree	VB
cord-034283-65j64yq1	247	18	on	on	IN
cord-034283-65j64yq1	247	19	the	the	DT
cord-034283-65j64yq1	247	20	business	business	NN
cord-034283-65j64yq1	247	21	opportunity	opportunity	NN
cord-034283-65j64yq1	247	22	logic	logic	NN
cord-034283-65j64yq1	247	23	behind	behind	IN
cord-034283-65j64yq1	247	24	new	new	JJ
cord-034283-65j64yq1	247	25	segmentation	segmentation	NN
cord-034283-65j64yq1	247	26	,	,	,
cord-034283-65j64yq1	247	27	and	and	CC
cord-034283-65j64yq1	247	28	then	then	RB
cord-034283-65j64yq1	247	29	align	align	VB
cord-034283-65j64yq1	247	30	on	on	IN
cord-034283-65j64yq1	247	31	dynamic	dynamic	JJ
cord-034283-65j64yq1	247	32	segmentation	segmentation	NN
cord-034283-65j64yq1	247	33	architecture	architecture	NN
cord-034283-65j64yq1	247	34	.	.	.
cord-034283-65j64yq1	248	1	The	the	DT
cord-034283-65j64yq1	248	2	last	last	JJ
cord-034283-65j64yq1	248	3	transformed	transform	VBN
cord-034283-65j64yq1	248	4	process	process	NN
cord-034283-65j64yq1	248	5	,	,	,
cord-034283-65j64yq1	248	6	already	already	RB
cord-034283-65j64yq1	248	7	implied	imply	VBN
cord-034283-65j64yq1	248	8	earlier	early	RBR
cord-034283-65j64yq1	248	9	in	in	IN
cord-034283-65j64yq1	248	10	the	the	DT
cord-034283-65j64yq1	248	11	interview	interview	NN
cord-034283-65j64yq1	248	12	,	,	,
cord-034283-65j64yq1	248	13	is	be	VBZ
cord-034283-65j64yq1	248	14	that	that	IN
cord-034283-65j64yq1	248	15	marketing	marketing	NN
cord-034283-65j64yq1	248	16	-	-	HYPH
cord-034283-65j64yq1	248	17	sales	sale	NNS
cord-034283-65j64yq1	248	18	bridge	bridge	NN
cord-034283-65j64yq1	248	19	processes	process	NNS
cord-034283-65j64yq1	248	20	must	must	MD
cord-034283-65j64yq1	248	21	be	be	VB
cord-034283-65j64yq1	248	22	built	build	VBN
cord-034283-65j64yq1	248	23	.	.	.
cord-034283-65j64yq1	249	1	In	in	IN
cord-034283-65j64yq1	249	2	a	a	DT
cord-034283-65j64yq1	249	3	digital	digital	JJ
cord-034283-65j64yq1	249	4	-	-	HYPH
cord-034283-65j64yq1	249	5	default	default	NN
cord-034283-65j64yq1	249	6	marketing	marketing	NN
cord-034283-65j64yq1	249	7	world	world	NN
cord-034283-65j64yq1	249	8	,	,	,
cord-034283-65j64yq1	249	9	both	both	CC
cord-034283-65j64yq1	249	10	marketing	marketing	NN
cord-034283-65j64yq1	249	11	and	and	CC
cord-034283-65j64yq1	249	12	sales	sale	NNS
cord-034283-65j64yq1	249	13	may	may	MD
cord-034283-65j64yq1	249	14	know	know	VB
cord-034283-65j64yq1	249	15	the	the	DT
cord-034283-65j64yq1	249	16	same	same	JJ
cord-034283-65j64yq1	249	17	customer	customer	NN
cord-034283-65j64yq1	249	18	,	,	,
cord-034283-65j64yq1	249	19	have	have	VBP
cord-034283-65j64yq1	249	20	siloed	siloe	VBN
cord-034283-65j64yq1	249	21	data	datum	NNS
cord-034283-65j64yq1	249	22	on	on	IN
cord-034283-65j64yq1	249	23	the	the	DT
cord-034283-65j64yq1	249	24	same	same	JJ
cord-034283-65j64yq1	249	25	customer	customer	NN
cord-034283-65j64yq1	249	26	,	,	,
cord-034283-65j64yq1	249	27	and	and	CC
cord-034283-65j64yq1	249	28	have	have	VBP
cord-034283-65j64yq1	249	29	different	different	JJ
cord-034283-65j64yq1	249	30	tactics	tactic	NNS
cord-034283-65j64yq1	249	31	in	in	IN
cord-034283-65j64yq1	249	32	mind	mind	NN
cord-034283-65j64yq1	249	33	for	for	IN
cord-034283-65j64yq1	249	34	that	that	DT
cord-034283-65j64yq1	249	35	same	same	JJ
cord-034283-65j64yq1	249	36	customer	customer	NN
cord-034283-65j64yq1	249	37	.	.	.
cord-034283-65j64yq1	250	1	The	the	DT
cord-034283-65j64yq1	250	2	starting	starting	NN
cord-034283-65j64yq1	250	3	point	point	NN
cord-034283-65j64yq1	250	4	is	be	VBZ
cord-034283-65j64yq1	250	5	usually	usually	RB
cord-034283-65j64yq1	250	6	a	a	DT
cord-034283-65j64yq1	250	7	messy	messy	JJ
cord-034283-65j64yq1	250	8	one	one	NN
cord-034283-65j64yq1	250	9	,	,	,
cord-034283-65j64yq1	250	10	requiring	require	VBG
cord-034283-65j64yq1	250	11	basic	basic	JJ
cord-034283-65j64yq1	250	12	hygiene	hygiene	NN
cord-034283-65j64yq1	250	13	.	.	.
cord-034283-65j64yq1	251	1	Sales	sale	NNS
cord-034283-65j64yq1	251	2	and	and	CC
cord-034283-65j64yq1	251	3	marketing	marketing	NN
cord-034283-65j64yq1	251	4	might	may	MD
cord-034283-65j64yq1	251	5	have	have	VB
cord-034283-65j64yq1	251	6	a	a	DT
cord-034283-65j64yq1	251	7	CRM	CRM	NNP
cord-034283-65j64yq1	251	8	record	record	NN
cord-034283-65j64yq1	251	9	in	in	IN
cord-034283-65j64yq1	251	10	Salesforce.com	Salesforce.com	NNP
cord-034283-65j64yq1	251	11	,	,	,
cord-034283-65j64yq1	251	12	and	and	CC
cord-034283-65j64yq1	251	13	a	a	DT
cord-034283-65j64yq1	251	14	different	different	JJ
cord-034283-65j64yq1	251	15	record	record	NN
cord-034283-65j64yq1	251	16	in	in	IN
cord-034283-65j64yq1	251	17	Marketo	Marketo	NNP
cord-034283-65j64yq1	251	18	.	.	.
cord-034283-65j64yq1	252	1	If	if	IN
cord-034283-65j64yq1	252	2	customer	customer	NN
cord-034283-65j64yq1	252	3	names	name	NNS
cord-034283-65j64yq1	252	4	are	be	VBP
cord-034283-65j64yq1	252	5	listed	list	VBN
cord-034283-65j64yq1	252	6	differently	differently	RB
cord-034283-65j64yq1	252	7	or	or	CC
cord-034283-65j64yq1	252	8	if	if	IN
cord-034283-65j64yq1	252	9	they	-PRON-	PRP
cord-034283-65j64yq1	252	10	're	be	VBP
cord-034283-65j64yq1	252	11	not	not	RB
cord-034283-65j64yq1	252	12	the	the	DT
cord-034283-65j64yq1	252	13	same	same	JJ
cord-034283-65j64yq1	252	14	customer	customer	NN
cord-034283-65j64yq1	252	15	ID	id	NN
cord-034283-65j64yq1	252	16	,	,	,
cord-034283-65j64yq1	252	17	progress	progress	NN
cord-034283-65j64yq1	252	18	starts	start	VBZ
cord-034283-65j64yq1	252	19	by	by	IN
cord-034283-65j64yq1	252	20	fixing	fix	VBG
cord-034283-65j64yq1	252	21	the	the	DT
cord-034283-65j64yq1	252	22	basics	basic	NNS
cord-034283-65j64yq1	252	23	.	.	.
cord-034283-65j64yq1	253	1	If	if	IN
cord-034283-65j64yq1	253	2	notes	note	NNS
cord-034283-65j64yq1	253	3	from	from	IN
cord-034283-65j64yq1	253	4	the	the	DT
cord-034283-65j64yq1	253	5	sales	sale	NNS
cord-034283-65j64yq1	253	6	call	call	NN
cord-034283-65j64yq1	253	7	did	do	VBD
cord-034283-65j64yq1	253	8	n't	not	RB
cord-034283-65j64yq1	253	9	get	get	VB
cord-034283-65j64yq1	253	10	back	back	RB
cord-034283-65j64yq1	253	11	to	to	IN
cord-034283-65j64yq1	253	12	Marketo	Marketo	NNP
cord-034283-65j64yq1	253	13	,	,	,
cord-034283-65j64yq1	253	14	or	or	CC
cord-034283-65j64yq1	253	15	if	if	IN
cord-034283-65j64yq1	253	16	information	information	NN
cord-034283-65j64yq1	253	17	about	about	IN
cord-034283-65j64yq1	253	18	what	what	WP
cord-034283-65j64yq1	253	19	the	the	DT
cord-034283-65j64yq1	253	20	customer	customer	NN
cord-034283-65j64yq1	253	21	did	do	VBD
cord-034283-65j64yq1	253	22	on	on	IN
cord-034283-65j64yq1	253	23	the	the	DT
cord-034283-65j64yq1	253	24	website	website	NN
cord-034283-65j64yq1	253	25	is	be	VBZ
cord-034283-65j64yq1	253	26	not	not	RB
cord-034283-65j64yq1	253	27	known	know	VBN
cord-034283-65j64yq1	253	28	to	to	IN
cord-034283-65j64yq1	253	29	the	the	DT
cord-034283-65j64yq1	253	30	sales	sale	NNS
cord-034283-65j64yq1	253	31	force	force	NN
cord-034283-65j64yq1	253	32	,	,	,
cord-034283-65j64yq1	253	33	then	then	RB
cord-034283-65j64yq1	253	34	there	there	EX
cord-034283-65j64yq1	253	35	's	be	VBZ
cord-034283-65j64yq1	253	36	a	a	DT
cord-034283-65j64yq1	253	37	next	next	JJ
cord-034283-65j64yq1	253	38	-	-	HYPH
cord-034283-65j64yq1	253	39	level	level	NN
cord-034283-65j64yq1	253	40	problem	problem	NN
cord-034283-65j64yq1	253	41	to	to	TO
cord-034283-65j64yq1	253	42	solve	solve	VB
cord-034283-65j64yq1	253	43	.	.	.
cord-034283-65j64yq1	254	1	Once	once	IN
cord-034283-65j64yq1	254	2	mechanics	mechanic	NNS
cord-034283-65j64yq1	254	3	are	be	VBP
cord-034283-65j64yq1	254	4	fixed	fix	VBN
cord-034283-65j64yq1	254	5	,	,	,
cord-034283-65j64yq1	254	6	the	the	DT
cord-034283-65j64yq1	254	7	real	real	JJ
cord-034283-65j64yq1	254	8	upside	upside	JJ
cord-034283-65j64yq1	254	9	work	work	NN
cord-034283-65j64yq1	254	10	begins	begin	VBZ
cord-034283-65j64yq1	254	11	.	.	.
cord-034283-65j64yq1	255	1	Regular	regular	JJ
cord-034283-65j64yq1	255	2	marketing	marketing	NN
cord-034283-65j64yq1	255	3	reports	report	NNS
cord-034283-65j64yq1	255	4	should	should	MD
cord-034283-65j64yq1	255	5	highlight	highlight	VB
cord-034283-65j64yq1	255	6	accounts	account	NNS
cord-034283-65j64yq1	255	7	that	that	WDT
cord-034283-65j64yq1	255	8	deserve	deserve	VBP
cord-034283-65j64yq1	255	9	sales	sale	NNS
cord-034283-65j64yq1	255	10	prioritization	prioritization	NN
cord-034283-65j64yq1	255	11	;	;	:
cord-034283-65j64yq1	255	12	self	self	NN
cord-034283-65j64yq1	255	13	-	-	HYPH
cord-034283-65j64yq1	255	14	service	service	NN
cord-034283-65j64yq1	255	15	portals	portal	NNS
cord-034283-65j64yq1	255	16	should	should	MD
cord-034283-65j64yq1	255	17	exist	exist	VB
cord-034283-65j64yq1	255	18	for	for	IN
cord-034283-65j64yq1	255	19	sellers	seller	NNS
cord-034283-65j64yq1	255	20	showing	show	VBG
cord-034283-65j64yq1	255	21	which	which	WDT
cord-034283-65j64yq1	255	22	topics	topic	NNS
cord-034283-65j64yq1	255	23	and	and	CC
cord-034283-65j64yq1	255	24	marketing	marketing	NN
cord-034283-65j64yq1	255	25	assets	asset	NNS
cord-034283-65j64yq1	255	26	are	be	VBP
cord-034283-65j64yq1	255	27	being	be	VBG
cord-034283-65j64yq1	255	28	reviewed	review	VBN
cord-034283-65j64yq1	255	29	by	by	IN
cord-034283-65j64yq1	255	30	which	which	WDT
cord-034283-65j64yq1	255	31	prospective	prospective	JJ
cord-034283-65j64yq1	255	32	buyers	buyer	NNS
cord-034283-65j64yq1	255	33	.	.	.
cord-034283-65j64yq1	256	1	Most	most	RBS
cord-034283-65j64yq1	256	2	important	important	JJ
cord-034283-65j64yq1	256	3	,	,	,
cord-034283-65j64yq1	256	4	marketing	marketing	NN
cord-034283-65j64yq1	256	5	and	and	CC
cord-034283-65j64yq1	256	6	sales	sale	NNS
cord-034283-65j64yq1	256	7	will	will	MD
cord-034283-65j64yq1	256	8	need	need	VB
cord-034283-65j64yq1	256	9	to	to	TO
cord-034283-65j64yq1	256	10	be	be	VB
cord-034283-65j64yq1	256	11	able	able	JJ
cord-034283-65j64yq1	256	12	to	to	TO
cord-034283-65j64yq1	256	13	speak	speak	VB
cord-034283-65j64yq1	256	14	to	to	IN
cord-034283-65j64yq1	256	15	the	the	DT
cord-034283-65j64yq1	256	16	customer	customer	NN
cord-034283-65j64yq1	256	17	with	with	IN
cord-034283-65j64yq1	256	18	one	one	CD
cord-034283-65j64yq1	256	19	coordinated	coordinated	JJ
cord-034283-65j64yq1	256	20	voice	voice	NN
cord-034283-65j64yq1	256	21	.	.	.
cord-034283-65j64yq1	257	1	This	this	DT
cord-034283-65j64yq1	257	2	will	will	MD
cord-034283-65j64yq1	257	3	become	become	VB
cord-034283-65j64yq1	257	4	particularly	particularly	RB
cord-034283-65j64yq1	257	5	important	important	JJ
cord-034283-65j64yq1	257	6	as	as	IN
cord-034283-65j64yq1	257	7	digital	digital	JJ
cord-034283-65j64yq1	257	8	marketing	marketing	NN
cord-034283-65j64yq1	257	9	extends	extend	VBZ
cord-034283-65j64yq1	257	10	into	into	IN
cord-034283-65j64yq1	257	11	traditionally	traditionally	RB
cord-034283-65j64yq1	257	12	selling	sell	VBG
cord-034283-65j64yq1	257	13	territory	territory	NN
cord-034283-65j64yq1	257	14	,	,	,
cord-034283-65j64yq1	257	15	and	and	CC
cord-034283-65j64yq1	257	16	as	as	IN
cord-034283-65j64yq1	257	17	digital	digital	JJ
cord-034283-65j64yq1	257	18	selling	selling	NN
cord-034283-65j64yq1	257	19	teams	team	NNS
cord-034283-65j64yq1	257	20	similarly	similarly	RB
cord-034283-65j64yq1	257	21	move	move	VBP
cord-034283-65j64yq1	257	22	upstream	upstream	RB
cord-034283-65j64yq1	257	23	into	into	IN
cord-034283-65j64yq1	257	24	what	what	WP
cord-034283-65j64yq1	257	25	was	be	VBD
cord-034283-65j64yq1	257	26	regarded	regard	VBN
cord-034283-65j64yq1	257	27	as	as	IN
cord-034283-65j64yq1	257	28	marketing	marketing	NN
cord-034283-65j64yq1	257	29	's	's	POS
cord-034283-65j64yq1	257	30	turf	turf	NN
cord-034283-65j64yq1	257	31	.	.	.
cord-034283-65j64yq1	258	1	Only	only	RB
cord-034283-65j64yq1	258	2	by	by	IN
cord-034283-65j64yq1	258	3	working	work	VBG
cord-034283-65j64yq1	258	4	together	together	RB
cord-034283-65j64yq1	258	5	can	can	MD
cord-034283-65j64yq1	258	6	the	the	DT
cord-034283-65j64yq1	258	7	process	process	NN
cord-034283-65j64yq1	258	8	of	of	IN
cord-034283-65j64yq1	258	9	moving	move	VBG
cord-034283-65j64yq1	258	10	an	an	DT
cord-034283-65j64yq1	258	11	individualized	individualized	JJ
cord-034283-65j64yq1	258	12	customer	customer	NN
cord-034283-65j64yq1	258	13	relationship	relationship	NN
cord-034283-65j64yq1	258	14	through	through	IN
cord-034283-65j64yq1	258	15	the	the	DT
cord-034283-65j64yq1	258	16	sales	sale	NNS
cord-034283-65j64yq1	258	17	funnel	funnel	NN
cord-034283-65j64yq1	258	18	come	come	VBN
cord-034283-65j64yq1	258	19	to	to	IN
cord-034283-65j64yq1	258	20	a	a	DT
cord-034283-65j64yq1	258	21	satisfying	satisfying	JJ
cord-034283-65j64yq1	258	22	ending	ending	NN
cord-034283-65j64yq1	258	23	.	.	.
cord-034283-65j64yq1	259	1	Storbacka	Storbacka	NNS
cord-034283-65j64yq1	259	2	:	:	:
cord-034283-65j64yq1	260	1	Am	be	VBP
cord-034283-65j64yq1	260	2	I	-PRON-	PRP
cord-034283-65j64yq1	260	3	right	right	JJ
cord-034283-65j64yq1	260	4	to	to	TO
cord-034283-65j64yq1	260	5	suggest	suggest	VB
cord-034283-65j64yq1	260	6	that	that	IN
cord-034283-65j64yq1	260	7	the	the	DT
cord-034283-65j64yq1	260	8	process	process	NN
cord-034283-65j64yq1	260	9	changes	change	VBZ
cord-034283-65j64yq1	260	10	that	that	WDT
cord-034283-65j64yq1	260	11	you	-PRON-	PRP
cord-034283-65j64yq1	260	12	describe	describe	VBP
cord-034283-65j64yq1	260	13	call	call	NN
cord-034283-65j64yq1	260	14	for	for	IN
cord-034283-65j64yq1	260	15	marketing	marketing	NN
cord-034283-65j64yq1	260	16	to	to	TO
cord-034283-65j64yq1	260	17	step	step	VB
cord-034283-65j64yq1	260	18	out	out	IN
cord-034283-65j64yq1	260	19	of	of	IN
cord-034283-65j64yq1	260	20	its	-PRON-	PRP$
cord-034283-65j64yq1	260	21	organizational	organizational	JJ
cord-034283-65j64yq1	260	22	silo	silo	NN
cord-034283-65j64yq1	260	23	,	,	,
cord-034283-65j64yq1	260	24	or	or	CC
cord-034283-65j64yq1	260	25	at	at	IN
cord-034283-65j64yq1	260	26	least	least	JJS
cord-034283-65j64yq1	260	27	work	work	NN
cord-034283-65j64yq1	260	28	more	more	RBR
cord-034283-65j64yq1	260	29	closely	closely	RB
cord-034283-65j64yq1	260	30	with	with	IN
cord-034283-65j64yq1	260	31	many	many	JJ
cord-034283-65j64yq1	260	32	other	other	JJ
cord-034283-65j64yq1	260	33	functions	function	NNS
cord-034283-65j64yq1	260	34	?	?	.
cord-034283-65j64yq1	261	1	Moser	Moser	NNP
cord-034283-65j64yq1	261	2	:	:	:
cord-034283-65j64yq1	261	3	At	at	IN
cord-034283-65j64yq1	261	4	a	a	DT
cord-034283-65j64yq1	261	5	minimum	minimum	NN
cord-034283-65j64yq1	261	6	,	,	,
cord-034283-65j64yq1	261	7	marketing	marketing	NN
cord-034283-65j64yq1	261	8	needs	need	NNS
cord-034283-65j64yq1	261	9	to	to	TO
cord-034283-65j64yq1	261	10	integrate	integrate	VB
cord-034283-65j64yq1	261	11	in	in	IN
cord-034283-65j64yq1	261	12	new	new	JJ
cord-034283-65j64yq1	261	13	ways	way	NNS
cord-034283-65j64yq1	261	14	and	and	CC
cord-034283-65j64yq1	261	15	negotiate	negotiate	VB
cord-034283-65j64yq1	261	16	collaborative	collaborative	JJ
cord-034283-65j64yq1	261	17	governance	governance	NN
cord-034283-65j64yq1	261	18	at	at	IN
cord-034283-65j64yq1	261	19	new	new	JJ
cord-034283-65j64yq1	261	20	handshake	handshake	NN
cord-034283-65j64yq1	261	21	points	point	NNS
cord-034283-65j64yq1	261	22	with	with	IN
cord-034283-65j64yq1	261	23	sales	sale	NNS
cord-034283-65j64yq1	261	24	and	and	CC
cord-034283-65j64yq1	261	25	with	with	IN
cord-034283-65j64yq1	261	26	postpurchase	postpurchase	JJ
cord-034283-65j64yq1	261	27	customer	customer	NN
cord-034283-65j64yq1	261	28	success	success	NN
cord-034283-65j64yq1	261	29	.	.	.
cord-034283-65j64yq1	262	1	But	but	CC
cord-034283-65j64yq1	262	2	there	there	EX
cord-034283-65j64yq1	262	3	are	be	VBP
cord-034283-65j64yq1	262	4	additional	additional	JJ
cord-034283-65j64yq1	262	5	types	type	NNS
cord-034283-65j64yq1	262	6	of	of	IN
cord-034283-65j64yq1	262	7	silo	silo	NN
cord-034283-65j64yq1	262	8	spanning	span	VBG
cord-034283-65j64yq1	262	9	to	to	TO
cord-034283-65j64yq1	262	10	consider	consider	VB
cord-034283-65j64yq1	262	11	.	.	.
cord-034283-65j64yq1	263	1	This	this	DT
cord-034283-65j64yq1	263	2	is	be	VBZ
cord-034283-65j64yq1	263	3	what	what	WP
cord-034283-65j64yq1	263	4	my	-PRON-	PRP$
cord-034283-65j64yq1	263	5	third	third	JJ
cord-034283-65j64yq1	263	6	transformation	transformation	NN
cord-034283-65j64yq1	263	7	category	category	NN
cord-034283-65j64yq1	263	8	covers	cover	VBZ
cord-034283-65j64yq1	263	9	.	.	.
cord-034283-65j64yq1	264	1	The	the	DT
cord-034283-65j64yq1	264	2	digital	digital	JJ
cord-034283-65j64yq1	264	3	ripple	ripple	NN
cord-034283-65j64yq1	264	4	effect	effect	NN
cord-034283-65j64yq1	264	5	on	on	IN
cord-034283-65j64yq1	264	6	marketing	marketing	NN
cord-034283-65j64yq1	264	7	,	,	,
cord-034283-65j64yq1	264	8	described	describe	VBN
cord-034283-65j64yq1	264	9	so	so	RB
cord-034283-65j64yq1	264	10	far	far	RB
cord-034283-65j64yq1	264	11	as	as	IN
cord-034283-65j64yq1	264	12	transformed	transform	VBN
cord-034283-65j64yq1	264	13	propositions	proposition	NNS
cord-034283-65j64yq1	264	14	delivered	deliver	VBN
cord-034283-65j64yq1	264	15	through	through	IN
cord-034283-65j64yq1	264	16	transformed	transform	VBN
cord-034283-65j64yq1	264	17	processes	process	NNS
cord-034283-65j64yq1	264	18	,	,	,
cord-034283-65j64yq1	264	19	also	also	RB
cord-034283-65j64yq1	264	20	demands	demand	VBZ
cord-034283-65j64yq1	264	21	and	and	CC
cord-034283-65j64yq1	264	22	enables	enable	VBZ
cord-034283-65j64yq1	264	23	several	several	JJ
cord-034283-65j64yq1	264	24	types	type	NNS
cord-034283-65j64yq1	264	25	of	of	IN
cord-034283-65j64yq1	264	26	transformed	transform	VBN
cord-034283-65j64yq1	264	27	partnerships	partnership	NNS
cord-034283-65j64yq1	264	28	.	.	.
cord-034283-65j64yq1	265	1	Marketing	marketing	NN
cord-034283-65j64yq1	265	2	leaders	leader	NNS
cord-034283-65j64yq1	265	3	need	need	VBP
cord-034283-65j64yq1	265	4	to	to	TO
cord-034283-65j64yq1	265	5	forge	forge	VB
cord-034283-65j64yq1	265	6	new	new	JJ
cord-034283-65j64yq1	265	7	partnerships	partnership	NNS
cord-034283-65j64yq1	265	8	with	with	IN
cord-034283-65j64yq1	265	9	stakeholders	stakeholder	NNS
cord-034283-65j64yq1	265	10	both	both	CC
cord-034283-65j64yq1	265	11	outside	outside	RB
cord-034283-65j64yq1	265	12	and	and	CC
cord-034283-65j64yq1	265	13	inside	inside	IN
cord-034283-65j64yq1	265	14	the	the	DT
cord-034283-65j64yq1	265	15	walls	wall	NNS
cord-034283-65j64yq1	265	16	of	of	IN
cord-034283-65j64yq1	265	17	corporate	corporate	JJ
cord-034283-65j64yq1	265	18	marketing	marketing	NN
cord-034283-65j64yq1	265	19	.	.	.
cord-034283-65j64yq1	266	1	First	first	RB
cord-034283-65j64yq1	266	2	,	,	,
cord-034283-65j64yq1	266	3	marketing	marketing	NN
cord-034283-65j64yq1	266	4	needs	need	NNS
cord-034283-65j64yq1	266	5	to	to	TO
cord-034283-65j64yq1	266	6	create	create	VB
cord-034283-65j64yq1	266	7	two	two	CD
cord-034283-65j64yq1	266	8	-	-	HYPH
cord-034283-65j64yq1	266	9	way	way	NN
cord-034283-65j64yq1	266	10	sharing	sharing	NN
cord-034283-65j64yq1	266	11	of	of	IN
cord-034283-65j64yq1	266	12	customer	customer	NN
cord-034283-65j64yq1	266	13	journey	journey	NN
cord-034283-65j64yq1	266	14	insights	insight	NNS
cord-034283-65j64yq1	266	15	not	not	RB
cord-034283-65j64yq1	266	16	only	only	RB
cord-034283-65j64yq1	266	17	with	with	IN
cord-034283-65j64yq1	266	18	sales	sale	NNS
cord-034283-65j64yq1	266	19	,	,	,
cord-034283-65j64yq1	266	20	but	but	CC
cord-034283-65j64yq1	266	21	also	also	RB
cord-034283-65j64yq1	266	22	with	with	IN
cord-034283-65j64yq1	266	23	its	-PRON-	PRP$
cord-034283-65j64yq1	266	24	priority	priority	NN
cord-034283-65j64yq1	266	25	channel	channel	NN
cord-034283-65j64yq1	266	26	partner	partner	NN
cord-034283-65j64yq1	266	27	marketers	marketer	NNS
cord-034283-65j64yq1	266	28	,	,	,
cord-034283-65j64yq1	266	29	making	make	VBG
cord-034283-65j64yq1	266	30	best	good	JJS
cord-034283-65j64yq1	266	31	-	-	HYPH
cord-034283-65j64yq1	266	32	practice	practice	NN
cord-034283-65j64yq1	266	33	data	datum	NNS
cord-034283-65j64yq1	266	34	sharing	share	VBG
cord-034283-65j64yq1	266	35	a	a	DT
cord-034283-65j64yq1	266	36	new	new	JJ
cord-034283-65j64yq1	266	37	condition	condition	NN
cord-034283-65j64yq1	266	38	for	for	IN
cord-034283-65j64yq1	266	39	top	top	JJ
cord-034283-65j64yq1	266	40	-	-	HYPH
cord-034283-65j64yq1	266	41	tier	tier	NN
cord-034283-65j64yq1	266	42	partnership	partnership	NN
cord-034283-65j64yq1	266	43	.	.	.
cord-034283-65j64yq1	267	1	Simultaneously	simultaneously	RB
cord-034283-65j64yq1	267	2	,	,	,
cord-034283-65j64yq1	267	3	corporate	corporate	JJ
cord-034283-65j64yq1	267	4	needs	need	NNS
cord-034283-65j64yq1	267	5	to	to	TO
cord-034283-65j64yq1	267	6	redefine	redefine	VB
cord-034283-65j64yq1	267	7	the	the	DT
cord-034283-65j64yq1	267	8	kind	kind	NN
cord-034283-65j64yq1	267	9	of	of	IN
cord-034283-65j64yq1	267	10	value	value	NN
cord-034283-65j64yq1	267	11	-	-	HYPH
cord-034283-65j64yq1	267	12	added	add	VBN
cord-034283-65j64yq1	267	13	that	that	IN
cord-034283-65j64yq1	267	14	it	-PRON-	PRP
cord-034283-65j64yq1	267	15	expects	expect	VBZ
cord-034283-65j64yq1	267	16	of	of	IN
cord-034283-65j64yq1	267	17	geographic	geographic	JJ
cord-034283-65j64yq1	267	18	marketing	marketing	NN
cord-034283-65j64yq1	267	19	as	as	IN
cord-034283-65j64yq1	267	20	traditional	traditional	JJ
cord-034283-65j64yq1	267	21	sources	source	NNS
cord-034283-65j64yq1	267	22	of	of	IN
cord-034283-65j64yq1	267	23	value	value	NN
cord-034283-65j64yq1	267	24	are	be	VBP
cord-034283-65j64yq1	267	25	falling	fall	VBG
cord-034283-65j64yq1	267	26	and	and	CC
cord-034283-65j64yq1	267	27	new	new	JJ
cord-034283-65j64yq1	267	28	sources	source	NNS
cord-034283-65j64yq1	267	29	of	of	IN
cord-034283-65j64yq1	267	30	value	value	NN
cord-034283-65j64yq1	267	31	rise	rise	NN
cord-034283-65j64yq1	267	32	.	.	.
cord-034283-65j64yq1	268	1	Within	within	IN
cord-034283-65j64yq1	268	2	the	the	DT
cord-034283-65j64yq1	268	3	marketing	marketing	NN
cord-034283-65j64yq1	268	4	team	team	NN
cord-034283-65j64yq1	268	5	,	,	,
cord-034283-65j64yq1	268	6	performance	performance	NN
cord-034283-65j64yq1	268	7	management	management	NN
cord-034283-65j64yq1	268	8	software	software	NN
cord-034283-65j64yq1	268	9	tools	tool	NNS
cord-034283-65j64yq1	268	10	are	be	VBP
cord-034283-65j64yq1	268	11	enabling	enable	VBG
cord-034283-65j64yq1	268	12	leaders	leader	NNS
cord-034283-65j64yq1	268	13	to	to	IN
cord-034283-65j64yq1	268	14	more	more	RBR
cord-034283-65j64yq1	268	15	effectively	effectively	RB
cord-034283-65j64yq1	268	16	partner	partner	NN
cord-034283-65j64yq1	268	17	to	to	TO
cord-034283-65j64yq1	268	18	shift	shift	VB
cord-034283-65j64yq1	268	19	resource	resource	NN
cord-034283-65j64yq1	268	20	allocation	allocation	NN
cord-034283-65j64yq1	268	21	logic	logic	NN
cord-034283-65j64yq1	268	22	away	away	RB
cord-034283-65j64yq1	268	23	from	from	IN
cord-034283-65j64yq1	268	24	siloed	siloed	JJ
cord-034283-65j64yq1	268	25	activity	activity	NN
cord-034283-65j64yq1	268	26	levels	level	NNS
cord-034283-65j64yq1	268	27	,	,	,
cord-034283-65j64yq1	268	28	toward	toward	IN
cord-034283-65j64yq1	268	29	integrated	integrate	VBN
cord-034283-65j64yq1	268	30	strategic	strategic	JJ
cord-034283-65j64yq1	268	31	objectives	objective	NNS
cord-034283-65j64yq1	268	32	that	that	WDT
cord-034283-65j64yq1	268	33	better	better	RB
cord-034283-65j64yq1	268	34	align	align	VBP
cord-034283-65j64yq1	268	35	with	with	IN
cord-034283-65j64yq1	268	36	business	business	NN
cord-034283-65j64yq1	268	37	growth	growth	NN
cord-034283-65j64yq1	268	38	strategy	strategy	NN
cord-034283-65j64yq1	268	39	and	and	CC
cord-034283-65j64yq1	268	40	impact	impact	NN
cord-034283-65j64yq1	268	41	.	.	.
cord-034283-65j64yq1	269	1	Finally	finally	RB
cord-034283-65j64yq1	269	2	,	,	,
cord-034283-65j64yq1	269	3	marketing	marketing	NN
cord-034283-65j64yq1	269	4	analytics	analytic	NNS
cord-034283-65j64yq1	269	5	leaders	leader	NNS
cord-034283-65j64yq1	269	6	must	must	MD
cord-034283-65j64yq1	269	7	pursue	pursue	VB
cord-034283-65j64yq1	269	8	embed	embed	VB
cord-034283-65j64yq1	269	9	-	-	HYPH
cord-034283-65j64yq1	269	10	and	and	CC
cord-034283-65j64yq1	269	11	-	-	HYPH
cord-034283-65j64yq1	269	12	extend	extend	VB
cord-034283-65j64yq1	269	13	partnerships	partnership	NNS
cord-034283-65j64yq1	269	14	with	with	IN
cord-034283-65j64yq1	269	15	a	a	DT
cord-034283-65j64yq1	269	16	wide	wide	JJ
cord-034283-65j64yq1	269	17	range	range	NN
cord-034283-65j64yq1	269	18	of	of	IN
cord-034283-65j64yq1	269	19	marketing	marketing	NN
cord-034283-65j64yq1	269	20	stakeholders	stakeholder	NNS
cord-034283-65j64yq1	269	21	to	to	TO
cord-034283-65j64yq1	269	22	create	create	VB
cord-034283-65j64yq1	269	23	a	a	DT
cord-034283-65j64yq1	269	24	pervasive	pervasive	JJ
cord-034283-65j64yq1	269	25	performance	performance	NN
cord-034283-65j64yq1	269	26	culture	culture	NN
cord-034283-65j64yq1	269	27	.	.	.
cord-034283-65j64yq1	270	1	The	the	DT
cord-034283-65j64yq1	270	2	first	first	JJ
cord-034283-65j64yq1	270	3	partnership	partnership	NN
cord-034283-65j64yq1	270	4	transformation	transformation	NN
cord-034283-65j64yq1	270	5	centers	center	NNS
cord-034283-65j64yq1	270	6	on	on	IN
cord-034283-65j64yq1	270	7	why	why	WRB
cord-034283-65j64yq1	270	8	marketing	marketing	NN
cord-034283-65j64yq1	270	9	should	should	MD
cord-034283-65j64yq1	270	10	incorporate	incorporate	VB
cord-034283-65j64yq1	270	11	two	two	CD
cord-034283-65j64yq1	270	12	-	-	HYPH
cord-034283-65j64yq1	270	13	way	way	NN
cord-034283-65j64yq1	270	14	data	datum	NNS
cord-034283-65j64yq1	270	15	sharing	share	VBG
cord-034283-65j64yq1	270	16	into	into	IN
cord-034283-65j64yq1	270	17	the	the	DT
cord-034283-65j64yq1	270	18	design	design	NN
cord-034283-65j64yq1	270	19	of	of	IN
cord-034283-65j64yq1	270	20	its	-PRON-	PRP$
cord-034283-65j64yq1	270	21	channel	channel	NN
cord-034283-65j64yq1	270	22	partner	partner	NN
cord-034283-65j64yq1	270	23	programs	program	NNS
cord-034283-65j64yq1	270	24	.	.	.
cord-034283-65j64yq1	271	1	Channel	Channel	NNP
cord-034283-65j64yq1	271	2	partners	partner	NNS
cord-034283-65j64yq1	271	3	may	may	MD
cord-034283-65j64yq1	271	4	be	be	VB
cord-034283-65j64yq1	271	5	physical	physical	JJ
cord-034283-65j64yq1	271	6	and	and	CC
cord-034283-65j64yq1	271	7	e	e	NN
cord-034283-65j64yq1	271	8	-	-	NN
cord-034283-65j64yq1	271	9	commerce	commerce	JJ
cord-034283-65j64yq1	271	10	retailers	retailer	NNS
cord-034283-65j64yq1	271	11	in	in	IN
cord-034283-65j64yq1	271	12	B2C	b2c	JJ
cord-034283-65j64yq1	271	13	markets	market	NNS
cord-034283-65j64yq1	271	14	;	;	:
cord-034283-65j64yq1	271	15	they	-PRON-	PRP
cord-034283-65j64yq1	271	16	may	may	MD
cord-034283-65j64yq1	271	17	be	be	VB
cord-034283-65j64yq1	271	18	brokers	broker	NNS
cord-034283-65j64yq1	271	19	,	,	,
cord-034283-65j64yq1	271	20	resellers	reseller	NNS
cord-034283-65j64yq1	271	21	,	,	,
cord-034283-65j64yq1	271	22	e	e	NN
cord-034283-65j64yq1	271	23	-	-	NN
cord-034283-65j64yq1	271	24	commerce	commerce	NN
cord-034283-65j64yq1	271	25	,	,	,
cord-034283-65j64yq1	271	26	and	and	CC
cord-034283-65j64yq1	271	27	value	value	NN
cord-034283-65j64yq1	271	28	-	-	HYPH
cord-034283-65j64yq1	271	29	added	add	VBN
cord-034283-65j64yq1	271	30	resellers	reseller	NNS
cord-034283-65j64yq1	271	31	,	,	,
cord-034283-65j64yq1	271	32	service	service	NN
cord-034283-65j64yq1	271	33	providers	provider	NNS
cord-034283-65j64yq1	271	34	,	,	,
cord-034283-65j64yq1	271	35	systems	system	NNS
cord-034283-65j64yq1	271	36	integrators	integrator	NNS
cord-034283-65j64yq1	271	37	,	,	,
cord-034283-65j64yq1	271	38	or	or	CC
cord-034283-65j64yq1	271	39	independent	independent	JJ
cord-034283-65j64yq1	271	40	software	software	NN
cord-034283-65j64yq1	271	41	vendors	vendor	NNS
cord-034283-65j64yq1	271	42	in	in	IN
cord-034283-65j64yq1	271	43	B2B	b2b	JJ
cord-034283-65j64yq1	271	44	markets	market	NNS
cord-034283-65j64yq1	271	45	.	.	.
cord-034283-65j64yq1	272	1	Corporate	corporate	JJ
cord-034283-65j64yq1	272	2	marketing	marketing	NN
cord-034283-65j64yq1	272	3	teams	team	NNS
cord-034283-65j64yq1	272	4	are	be	VBP
cord-034283-65j64yq1	272	5	using	use	VBG
cord-034283-65j64yq1	272	6	digital	digital	JJ
cord-034283-65j64yq1	272	7	marketing	marketing	NN
cord-034283-65j64yq1	272	8	to	to	TO
cord-034283-65j64yq1	272	9	reach	reach	VB
cord-034283-65j64yq1	272	10	past	past	JJ
cord-034283-65j64yq1	272	11	channel	channel	NN
cord-034283-65j64yq1	272	12	intermediaries	intermediary	NNS
cord-034283-65j64yq1	272	13	and	and	CC
cord-034283-65j64yq1	272	14	establish	establish	VB
cord-034283-65j64yq1	272	15	increasingly	increasingly	RB
cord-034283-65j64yq1	272	16	direct	direct	JJ
cord-034283-65j64yq1	272	17	end	end	NN
cord-034283-65j64yq1	272	18	-	-	HYPH
cord-034283-65j64yq1	272	19	consumer	consumer	NN
cord-034283-65j64yq1	272	20	relationships	relationship	NNS
cord-034283-65j64yq1	272	21	.	.	.
cord-034283-65j64yq1	273	1	Some	some	DT
cord-034283-65j64yq1	273	2	end	end	NN
cord-034283-65j64yq1	273	3	-	-	HYPH
cord-034283-65j64yq1	273	4	customers	customer	NNS
cord-034283-65j64yq1	273	5	are	be	VBP
cord-034283-65j64yq1	273	6	responding	respond	VBG
cord-034283-65j64yq1	273	7	,	,	,
cord-034283-65j64yq1	273	8	creating	create	VBG
cord-034283-65j64yq1	273	9	a	a	DT
cord-034283-65j64yq1	273	10	three	three	CD
cord-034283-65j64yq1	273	11	-	-	HYPH
cord-034283-65j64yq1	273	12	way	way	NN
cord-034283-65j64yq1	273	13	company	company	NN
cord-034283-65j64yq1	273	14	/	/	SYM
cord-034283-65j64yq1	273	15	channel	channel	NN
cord-034283-65j64yq1	273	16	/	/	SYM
cord-034283-65j64yq1	273	17	customer	customer	NN
cord-034283-65j64yq1	273	18	data	datum	NNS
cord-034283-65j64yq1	273	19	flow	flow	NN
cord-034283-65j64yq1	273	20	.	.	.
cord-034283-65j64yq1	274	1	This	this	DT
cord-034283-65j64yq1	274	2	can	can	MD
cord-034283-65j64yq1	274	3	raise	raise	VB
cord-034283-65j64yq1	274	4	practical	practical	JJ
cord-034283-65j64yq1	274	5	problems	problem	NNS
cord-034283-65j64yq1	274	6	.	.	.
cord-034283-65j64yq1	275	1	Both	both	DT
cord-034283-65j64yq1	275	2	company	company	NN
cord-034283-65j64yq1	275	3	marketing	marketing	NN
cord-034283-65j64yq1	275	4	and	and	CC
cord-034283-65j64yq1	275	5	channel	channel	NN
cord-034283-65j64yq1	275	6	partner	partner	NN
cord-034283-65j64yq1	275	7	marketing	marketing	NN
cord-034283-65j64yq1	275	8	can	can	MD
cord-034283-65j64yq1	275	9	end	end	VB
cord-034283-65j64yq1	275	10	up	up	RP
cord-034283-65j64yq1	275	11	with	with	IN
cord-034283-65j64yq1	275	12	the	the	DT
cord-034283-65j64yq1	275	13	data	datum	NNS
cord-034283-65j64yq1	275	14	equivalent	equivalent	NN
cord-034283-65j64yq1	275	15	of	of	IN
cord-034283-65j64yq1	275	16	one	one	CD
cord-034283-65j64yq1	275	17	hand	hand	NN
cord-034283-65j64yq1	275	18	over	over	IN
cord-034283-65j64yq1	275	19	one	one	CD
cord-034283-65j64yq1	275	20	eye	eye	NN
cord-034283-65j64yq1	275	21	.	.	.
cord-034283-65j64yq1	276	1	Each	each	DT
cord-034283-65j64yq1	276	2	will	will	MD
cord-034283-65j64yq1	276	3	see	see	VB
cord-034283-65j64yq1	276	4	one	one	CD
cord-034283-65j64yq1	276	5	part	part	NN
cord-034283-65j64yq1	276	6	of	of	IN
cord-034283-65j64yq1	276	7	the	the	DT
cord-034283-65j64yq1	276	8	customer	customer	NN
cord-034283-65j64yq1	276	9	's	's	POS
cord-034283-65j64yq1	276	10	journey	journey	NN
cord-034283-65j64yq1	276	11	,	,	,
cord-034283-65j64yq1	276	12	one	one	CD
cord-034283-65j64yq1	276	13	portion	portion	NN
cord-034283-65j64yq1	276	14	of	of	IN
cord-034283-65j64yq1	276	15	the	the	DT
cord-034283-65j64yq1	276	16	customer	customer	NN
cord-034283-65j64yq1	276	17	's	's	POS
cord-034283-65j64yq1	276	18	activities	activity	NNS
cord-034283-65j64yq1	276	19	,	,	,
cord-034283-65j64yq1	276	20	and	and	CC
cord-034283-65j64yq1	276	21	will	will	MD
cord-034283-65j64yq1	276	22	as	as	IN
cord-034283-65j64yq1	276	23	a	a	DT
cord-034283-65j64yq1	276	24	result	result	NN
cord-034283-65j64yq1	276	25	draw	draw	VBP
cord-034283-65j64yq1	276	26	an	an	DT
cord-034283-65j64yq1	276	27	incomplete	incomplete	JJ
cord-034283-65j64yq1	276	28	or	or	CC
cord-034283-65j64yq1	276	29	inaccurate	inaccurate	JJ
cord-034283-65j64yq1	276	30	view	view	NN
cord-034283-65j64yq1	276	31	of	of	IN
cord-034283-65j64yq1	276	32	how	how	WRB
cord-034283-65j64yq1	276	33	the	the	DT
cord-034283-65j64yq1	276	34	customer	customer	NN
cord-034283-65j64yq1	276	35	is	be	VBZ
cord-034283-65j64yq1	276	36	behaving	behave	VBG
cord-034283-65j64yq1	276	37	,	,	,
cord-034283-65j64yq1	276	38	leading	lead	VBG
cord-034283-65j64yq1	276	39	them	-PRON-	PRP
cord-034283-65j64yq1	276	40	to	to	TO
cord-034283-65j64yq1	276	41	make	make	VB
cord-034283-65j64yq1	276	42	less	less	JJR
cord-034283-65j64yq1	276	43	than	than	IN
cord-034283-65j64yq1	276	44	best	good	JJS
cord-034283-65j64yq1	276	45	moves	move	NNS
cord-034283-65j64yq1	276	46	in	in	IN
cord-034283-65j64yq1	276	47	advancing	advance	VBG
cord-034283-65j64yq1	276	48	the	the	DT
cord-034283-65j64yq1	276	49	customer	customer	NN
cord-034283-65j64yq1	276	50	's	's	POS
cord-034283-65j64yq1	276	51	relational	relational	JJ
cord-034283-65j64yq1	276	52	and	and	CC
cord-034283-65j64yq1	276	53	commercial	commercial	JJ
cord-034283-65j64yq1	276	54	journey	journey	NN
cord-034283-65j64yq1	276	55	.	.	.
cord-034283-65j64yq1	277	1	Digital	digital	JJ
cord-034283-65j64yq1	277	2	marketing	marketing	NN
cord-034283-65j64yq1	277	3	will	will	MD
cord-034283-65j64yq1	277	4	be	be	VB
cord-034283-65j64yq1	277	5	most	most	RBS
cord-034283-65j64yq1	277	6	successful	successful	JJ
cord-034283-65j64yq1	277	7	if	if	IN
cord-034283-65j64yq1	277	8	company	company	NN
cord-034283-65j64yq1	277	9	marketers	marketer	NNS
cord-034283-65j64yq1	277	10	and	and	CC
cord-034283-65j64yq1	277	11	its	-PRON-	PRP$
cord-034283-65j64yq1	277	12	priority	priority	NN
cord-034283-65j64yq1	277	13	channel	channel	NN
cord-034283-65j64yq1	277	14	partner	partner	NN
cord-034283-65j64yq1	277	15	marketers	marketer	NNS
cord-034283-65j64yq1	277	16	gain	gain	VBP
cord-034283-65j64yq1	277	17	full	full	JJ
cord-034283-65j64yq1	277	18	visibility	visibility	NN
cord-034283-65j64yq1	277	19	by	by	IN
cord-034283-65j64yq1	277	20	sharing	share	VBG
cord-034283-65j64yq1	277	21	end	end	NN
cord-034283-65j64yq1	277	22	-	-	HYPH
cord-034283-65j64yq1	277	23	customer	customer	NN
cord-034283-65j64yq1	277	24	insights	insight	NNS
cord-034283-65j64yq1	277	25	.	.	.
cord-034283-65j64yq1	278	1	This	this	DT
cord-034283-65j64yq1	278	2	is	be	VBZ
cord-034283-65j64yq1	278	3	similar	similar	JJ
cord-034283-65j64yq1	278	4	to	to	IN
cord-034283-65j64yq1	278	5	how	how	WRB
cord-034283-65j64yq1	278	6	digital	digital	JJ
cord-034283-65j64yq1	278	7	marketing	marketing	NN
cord-034283-65j64yq1	278	8	shares	share	NNS
cord-034283-65j64yq1	278	9	endcustomer	endcustomer	VBP
cord-034283-65j64yq1	278	10	relationships	relationship	NNS
cord-034283-65j64yq1	278	11	with	with	IN
cord-034283-65j64yq1	278	12	the	the	DT
cord-034283-65j64yq1	278	13	sales	sale	NNS
cord-034283-65j64yq1	278	14	force	force	NN
cord-034283-65j64yq1	278	15	,	,	,
cord-034283-65j64yq1	278	16	but	but	CC
cord-034283-65j64yq1	278	17	with	with	IN
cord-034283-65j64yq1	278	18	more	more	JJR
cord-034283-65j64yq1	278	19	constraints	constraint	NNS
cord-034283-65j64yq1	278	20	given	give	VBN
cord-034283-65j64yq1	278	21	legal	legal	JJ
cord-034283-65j64yq1	278	22	and	and	CC
cord-034283-65j64yq1	278	23	competitive	competitive	JJ
cord-034283-65j64yq1	278	24	complexity	complexity	NN
cord-034283-65j64yq1	278	25	.	.	.
cord-034283-65j64yq1	279	1	Some	some	DT
cord-034283-65j64yq1	279	2	of	of	IN
cord-034283-65j64yq1	279	3	the	the	DT
cord-034283-65j64yq1	279	4	same	same	JJ
cord-034283-65j64yq1	279	5	'	'	``
cord-034283-65j64yq1	279	6	fix	fix	NN
cord-034283-65j64yq1	279	7	-	-	HYPH
cord-034283-65j64yq1	279	8	the	the	DT
cord-034283-65j64yq1	279	9	-	-	HYPH
cord-034283-65j64yq1	279	10	basics	basic	NNS
cord-034283-65j64yq1	279	11	'	'	''
cord-034283-65j64yq1	279	12	to	to	IN
cord-034283-65j64yq1	279	13	-	-	HYPH
cord-034283-65j64yq1	279	14	do	do	VB
cord-034283-65j64yq1	279	15	list	list	NN
cord-034283-65j64yq1	279	16	that	that	WDT
cord-034283-65j64yq1	279	17	we	-PRON-	PRP
cord-034283-65j64yq1	279	18	prescribed	prescribe	VBD
cord-034283-65j64yq1	279	19	for	for	IN
cord-034283-65j64yq1	279	20	marketing	marketing	NN
cord-034283-65j64yq1	279	21	-	-	HYPH
cord-034283-65j64yq1	279	22	sales	sale	NNS
cord-034283-65j64yq1	279	23	bridge	bridge	NN
cord-034283-65j64yq1	279	24	processes	process	NNS
cord-034283-65j64yq1	279	25	applies	apply	VBZ
cord-034283-65j64yq1	279	26	to	to	TO
cord-034283-65j64yq1	279	27	channel	channel	VB
cord-034283-65j64yq1	279	28	partners	partner	NNS
cord-034283-65j64yq1	279	29	as	as	RB
cord-034283-65j64yq1	279	30	well	well	RB
cord-034283-65j64yq1	279	31	.	.	.
cord-034283-65j64yq1	280	1	Where	where	WRB
cord-034283-65j64yq1	280	2	channel	channel	NN
cord-034283-65j64yq1	280	3	partnerships	partnership	NNS
cord-034283-65j64yq1	280	4	are	be	VBP
cord-034283-65j64yq1	280	5	unique	unique	JJ
cord-034283-65j64yq1	280	6	is	be	VBZ
cord-034283-65j64yq1	280	7	in	in	IN
cord-034283-65j64yq1	280	8	the	the	DT
cord-034283-65j64yq1	280	9	design	design	NN
cord-034283-65j64yq1	280	10	of	of	IN
cord-034283-65j64yq1	280	11	channel	channel	NN
cord-034283-65j64yq1	280	12	partner	partner	NN
cord-034283-65j64yq1	280	13	programs	program	NNS
cord-034283-65j64yq1	280	14	.	.	.
cord-034283-65j64yq1	281	1	Traditional	traditional	JJ
cord-034283-65j64yq1	281	2	channel	channel	NN
cord-034283-65j64yq1	281	3	programs	program	NNS
cord-034283-65j64yq1	281	4	exist	exist	VBP
cord-034283-65j64yq1	281	5	in	in	IN
cord-034283-65j64yq1	281	6	a	a	DT
cord-034283-65j64yq1	281	7	tiered	tiered	JJ
cord-034283-65j64yq1	281	8	manner	manner	NN
cord-034283-65j64yq1	281	9	-	-	HYPH
cord-034283-65j64yq1	281	10	platinum	platinum	NN
cord-034283-65j64yq1	281	11	,	,	,
cord-034283-65j64yq1	281	12	gold	gold	NN
cord-034283-65j64yq1	281	13	,	,	,
cord-034283-65j64yq1	281	14	silver	silver	NN
cord-034283-65j64yq1	281	15	-	-	HYPH
cord-034283-65j64yq1	281	16	based	base	VBN
cord-034283-65j64yq1	281	17	on	on	IN
cord-034283-65j64yq1	281	18	company	company	NN
cord-034283-65j64yq1	281	19	dollar	dollar	NN
cord-034283-65j64yq1	281	20	volume	volume	NN
cord-034283-65j64yq1	281	21	sold	sell	VBN
cord-034283-65j64yq1	281	22	by	by	IN
cord-034283-65j64yq1	281	23	the	the	DT
cord-034283-65j64yq1	281	24	partner	partner	NN
cord-034283-65j64yq1	281	25	,	,	,
cord-034283-65j64yq1	281	26	with	with	IN
cord-034283-65j64yq1	281	27	potential	potential	JJ
cord-034283-65j64yq1	281	28	added	add	VBN
cord-034283-65j64yq1	281	29	incentives	incentive	NNS
cord-034283-65j64yq1	281	30	around	around	IN
cord-034283-65j64yq1	281	31	co	co	NN
cord-034283-65j64yq1	281	32	-	-	JJ
cord-034283-65j64yq1	281	33	op	op	JJ
cord-034283-65j64yq1	281	34	advertising	advertising	NN
cord-034283-65j64yq1	281	35	levels	level	NNS
cord-034283-65j64yq1	281	36	,	,	,
cord-034283-65j64yq1	281	37	rank	rank	NN
cord-034283-65j64yq1	281	38	-	-	HYPH
cord-034283-65j64yq1	281	39	order	order	NN
cord-034283-65j64yq1	281	40	in	in	IN
cord-034283-65j64yq1	281	41	channel	channel	NN
cord-034283-65j64yq1	281	42	partner	partner	NN
cord-034283-65j64yq1	281	43	recommendations	recommendation	NNS
cord-034283-65j64yq1	281	44	,	,	,
cord-034283-65j64yq1	281	45	and	and	CC
cord-034283-65j64yq1	281	46	achievement	achievement	NN
cord-034283-65j64yq1	281	47	of	of	IN
cord-034283-65j64yq1	281	48	certain	certain	JJ
cord-034283-65j64yq1	281	49	product	product	NN
cord-034283-65j64yq1	281	50	mix	mix	NN
cord-034283-65j64yq1	281	51	targets	target	NNS
cord-034283-65j64yq1	281	52	.	.	.
cord-034283-65j64yq1	282	1	Transformed	transform	VBN
cord-034283-65j64yq1	282	2	marketing	marketing	NN
cord-034283-65j64yq1	282	3	adds	add	VBZ
cord-034283-65j64yq1	282	4	a	a	DT
cord-034283-65j64yq1	282	5	new	new	JJ
cord-034283-65j64yq1	282	6	partnership	partnership	NN
cord-034283-65j64yq1	282	7	angle	angle	NN
cord-034283-65j64yq1	282	8	:	:	:
cord-034283-65j64yq1	282	9	intensive	intensive	JJ
cord-034283-65j64yq1	282	10	data	datum	NNS
cord-034283-65j64yq1	282	11	sharing	sharing	NN
cord-034283-65j64yq1	282	12	as	as	IN
cord-034283-65j64yq1	282	13	a	a	DT
cord-034283-65j64yq1	282	14	new	new	JJ
cord-034283-65j64yq1	282	15	condition	condition	NN
cord-034283-65j64yq1	282	16	for	for	IN
cord-034283-65j64yq1	282	17	top	top	JJ
cord-034283-65j64yq1	282	18	-	-	HYPH
cord-034283-65j64yq1	282	19	tier	tier	NN
cord-034283-65j64yq1	282	20	partnership	partnership	NN
cord-034283-65j64yq1	282	21	,	,	,
cord-034283-65j64yq1	282	22	and	and	CC
cord-034283-65j64yq1	282	23	basic	basic	JJ
cord-034283-65j64yq1	282	24	data	datum	NNS
cord-034283-65j64yq1	282	25	sharing	share	VBG
cord-034283-65j64yq1	282	26	for	for	IN
cord-034283-65j64yq1	282	27	any	any	DT
cord-034283-65j64yq1	282	28	level	level	NN
cord-034283-65j64yq1	282	29	of	of	IN
cord-034283-65j64yq1	282	30	partnership	partnership	NN
cord-034283-65j64yq1	282	31	.	.	.
cord-034283-65j64yq1	283	1	Whether	whether	IN
cord-034283-65j64yq1	283	2	that	that	DT
cord-034283-65j64yq1	283	3	literally	literally	RB
cord-034283-65j64yq1	283	4	takes	take	VBZ
cord-034283-65j64yq1	283	5	the	the	DT
cord-034283-65j64yq1	283	6	form	form	NN
cord-034283-65j64yq1	283	7	of	of	IN
cord-034283-65j64yq1	283	8	data	datum	NNS
cord-034283-65j64yq1	283	9	or	or	CC
cord-034283-65j64yq1	283	10	of	of	IN
cord-034283-65j64yq1	283	11	cookie	cookie	NN
cord-034283-65j64yq1	283	12	sharing	sharing	NN
cord-034283-65j64yq1	283	13	-	-	HYPH
cord-034283-65j64yq1	283	14	again	again	RB
cord-034283-65j64yq1	283	15	compliant	compliant	JJ
cord-034283-65j64yq1	283	16	with	with	IN
cord-034283-65j64yq1	283	17	data	datum	NNS
cord-034283-65j64yq1	283	18	regulations	regulation	NNS
cord-034283-65j64yq1	283	19	-	-	:
cord-034283-65j64yq1	283	20	the	the	DT
cord-034283-65j64yq1	283	21	core	core	NN
cord-034283-65j64yq1	283	22	principle	principle	NN
cord-034283-65j64yq1	283	23	is	be	VBZ
cord-034283-65j64yq1	283	24	to	to	TO
cord-034283-65j64yq1	283	25	enable	enable	VB
cord-034283-65j64yq1	283	26	the	the	DT
cord-034283-65j64yq1	283	27	customer	customer	NN
cord-034283-65j64yq1	283	28	to	to	TO
cord-034283-65j64yq1	283	29	experience	experience	VB
cord-034283-65j64yq1	283	30	seamless	seamless	JJ
cord-034283-65j64yq1	283	31	coordination	coordination	NN
cord-034283-65j64yq1	283	32	while	while	IN
cord-034283-65j64yq1	283	33	improving	improve	VBG
cord-034283-65j64yq1	283	34	channel	channel	NN
cord-034283-65j64yq1	283	35	partner	partner	NN
cord-034283-65j64yq1	283	36	and	and	CC
cord-034283-65j64yq1	283	37	company	company	NN
cord-034283-65j64yq1	283	38	results	result	VBZ
cord-034283-65j64yq1	283	39	thanks	thank	NNS
cord-034283-65j64yq1	283	40	to	to	IN
cord-034283-65j64yq1	283	41	shared	share	VBN
cord-034283-65j64yq1	283	42	visibility	visibility	NN
cord-034283-65j64yq1	283	43	.	.	.
cord-034283-65j64yq1	284	1	Whether	whether	IN
cord-034283-65j64yq1	284	2	a	a	DT
cord-034283-65j64yq1	284	3	company	company	NN
cord-034283-65j64yq1	284	4	can	can	MD
cord-034283-65j64yq1	284	5	execute	execute	VB
cord-034283-65j64yq1	284	6	on	on	IN
cord-034283-65j64yq1	284	7	this	this	DT
cord-034283-65j64yq1	284	8	transformation	transformation	NN
cord-034283-65j64yq1	284	9	depends	depend	VBZ
cord-034283-65j64yq1	284	10	on	on	IN
cord-034283-65j64yq1	284	11	the	the	DT
cord-034283-65j64yq1	284	12	attitude	attitude	NN
cord-034283-65j64yq1	284	13	and	and	CC
cord-034283-65j64yq1	284	14	strength	strength	NN
cord-034283-65j64yq1	284	15	of	of	IN
cord-034283-65j64yq1	284	16	its	-PRON-	PRP$
cord-034283-65j64yq1	284	17	channel	channel	NN
cord-034283-65j64yq1	284	18	partners	partner	NNS
cord-034283-65j64yq1	284	19	.	.	.
cord-034283-65j64yq1	285	1	If	if	IN
cord-034283-65j64yq1	285	2	partners	partner	NNS
cord-034283-65j64yq1	285	3	are	be	VBP
cord-034283-65j64yq1	285	4	opposed	oppose	VBN
cord-034283-65j64yq1	285	5	to	to	IN
cord-034283-65j64yq1	285	6	data	datum	NNS
cord-034283-65j64yq1	285	7	partnerships	partnership	NNS
cord-034283-65j64yq1	285	8	and	and	CC
cord-034283-65j64yq1	285	9	are	be	VBP
cord-034283-65j64yq1	285	10	stronger	strong	JJR
cord-034283-65j64yq1	285	11	in	in	IN
cord-034283-65j64yq1	285	12	the	the	DT
cord-034283-65j64yq1	285	13	value	value	NN
cord-034283-65j64yq1	285	14	chain	chain	NN
cord-034283-65j64yq1	285	15	than	than	IN
cord-034283-65j64yq1	285	16	the	the	DT
cord-034283-65j64yq1	285	17	company	company	NN
cord-034283-65j64yq1	285	18	they	-PRON-	PRP
cord-034283-65j64yq1	285	19	distribute	distribute	VBP
cord-034283-65j64yq1	285	20	,	,	,
cord-034283-65j64yq1	285	21	then	then	RB
cord-034283-65j64yq1	285	22	not	not	RB
cord-034283-65j64yq1	285	23	much	much	JJ
cord-034283-65j64yq1	285	24	will	will	MD
cord-034283-65j64yq1	285	25	happen	happen	VB
cord-034283-65j64yq1	285	26	.	.	.
cord-034283-65j64yq1	286	1	However	however	RB
cord-034283-65j64yq1	286	2	,	,	,
cord-034283-65j64yq1	286	3	if	if	IN
cord-034283-65j64yq1	286	4	key	key	JJ
cord-034283-65j64yq1	286	5	channel	channel	NN
cord-034283-65j64yq1	286	6	partners	partner	NNS
cord-034283-65j64yq1	286	7	are	be	VBP
cord-034283-65j64yq1	286	8	like	like	IN
cord-034283-65j64yq1	286	9	minded	minded	JJ
cord-034283-65j64yq1	286	10	or	or	CC
cord-034283-65j64yq1	286	11	are	be	VBP
cord-034283-65j64yq1	286	12	significantly	significantly	RB
cord-034283-65j64yq1	286	13	weaker	weak	JJR
cord-034283-65j64yq1	286	14	than	than	IN
cord-034283-65j64yq1	286	15	the	the	DT
cord-034283-65j64yq1	286	16	company	company	NN
cord-034283-65j64yq1	286	17	they	-PRON-	PRP
cord-034283-65j64yq1	286	18	distribute	distribute	VBP
cord-034283-65j64yq1	286	19	,	,	,
cord-034283-65j64yq1	286	20	real	real	JJ
cord-034283-65j64yq1	286	21	change	change	NN
cord-034283-65j64yq1	286	22	can	can	MD
cord-034283-65j64yq1	286	23	occur	occur	VB
cord-034283-65j64yq1	286	24	.	.	.
cord-034283-65j64yq1	287	1	Channel	Channel	NNP
cord-034283-65j64yq1	287	2	relationships	relationship	NNS
cord-034283-65j64yq1	287	3	are	be	VBP
cord-034283-65j64yq1	287	4	adjacent	adjacent	JJ
cord-034283-65j64yq1	287	5	to	to	IN
cord-034283-65j64yq1	287	6	a	a	DT
cord-034283-65j64yq1	287	7	second	second	JJ
cord-034283-65j64yq1	287	8	key	key	JJ
cord-034283-65j64yq1	287	9	partnership	partnership	NN
cord-034283-65j64yq1	287	10	that	that	WDT
cord-034283-65j64yq1	287	11	is	be	VBZ
cord-034283-65j64yq1	287	12	being	be	VBG
cord-034283-65j64yq1	287	13	transformed	transform	VBN
cord-034283-65j64yq1	287	14	-	-	:
cord-034283-65j64yq1	287	15	that	that	IN
cord-034283-65j64yq1	287	16	between	between	IN
cord-034283-65j64yq1	287	17	corporate	corporate	JJ
cord-034283-65j64yq1	287	18	headquarters	headquarters	NN
cord-034283-65j64yq1	287	19	marketing	marketing	NN
cord-034283-65j64yq1	287	20	and	and	CC
cord-034283-65j64yq1	287	21	geographically	geographically	RB
cord-034283-65j64yq1	287	22	-	-	HYPH
cord-034283-65j64yq1	287	23	based	base	VBN
cord-034283-65j64yq1	287	24	marketing	marketing	NN
cord-034283-65j64yq1	287	25	.	.	.
cord-034283-65j64yq1	288	1	Because	because	IN
cord-034283-65j64yq1	288	2	headquarters	headquarters	NN
cord-034283-65j64yq1	288	3	is	be	VBZ
cord-034283-65j64yq1	288	4	a	a	DT
cord-034283-65j64yq1	288	5	funding	funding	NN
cord-034283-65j64yq1	288	6	'	'	``
cord-034283-65j64yq1	288	7	hub	hub	NN
cord-034283-65j64yq1	288	8	'	'	''
cord-034283-65j64yq1	288	9	and	and	CC
cord-034283-65j64yq1	288	10	geographies	geography	NNS
cord-034283-65j64yq1	288	11	are	be	VBP
cord-034283-65j64yq1	288	12	recipient	recipient	NN
cord-034283-65j64yq1	288	13	'	'	POS
cord-034283-65j64yq1	288	14	spokes	spoke	NNS
cord-034283-65j64yq1	288	15	'	'	POS
cord-034283-65j64yq1	288	16	,	,	,
cord-034283-65j64yq1	288	17	geographies	geography	NNS
cord-034283-65j64yq1	288	18	constantly	constantly	RB
cord-034283-65j64yq1	288	19	carry	carry	VBP
cord-034283-65j64yq1	288	20	the	the	DT
cord-034283-65j64yq1	288	21	burden	burden	NN
cord-034283-65j64yq1	288	22	of	of	IN
cord-034283-65j64yq1	288	23	proof	proof	NN
cord-034283-65j64yq1	288	24	for	for	IN
cord-034283-65j64yq1	288	25	their	-PRON-	PRP$
cord-034283-65j64yq1	288	26	value	value	NN
cord-034283-65j64yq1	288	27	added	add	VBN
cord-034283-65j64yq1	288	28	.	.	.
cord-034283-65j64yq1	289	1	The	the	DT
cord-034283-65j64yq1	289	2	value	value	NN
cord-034283-65j64yq1	289	3	of	of	IN
cord-034283-65j64yq1	289	4	geographic	geographic	JJ
cord-034283-65j64yq1	289	5	marketing	marketing	NN
cord-034283-65j64yq1	289	6	in	in	IN
cord-034283-65j64yq1	289	7	a	a	DT
cord-034283-65j64yq1	289	8	digital	digital	JJ
cord-034283-65j64yq1	289	9	era	era	NN
cord-034283-65j64yq1	289	10	is	be	VBZ
cord-034283-65j64yq1	289	11	more	more	RBR
cord-034283-65j64yq1	289	12	a	a	DT
cord-034283-65j64yq1	289	13	story	story	NN
cord-034283-65j64yq1	289	14	of	of	IN
cord-034283-65j64yq1	289	15	"	"	``
cord-034283-65j64yq1	289	16	shift	shift	NN
cord-034283-65j64yq1	289	17	"	"	''
cord-034283-65j64yq1	289	18	than	than	IN
cord-034283-65j64yq1	289	19	one	one	CD
cord-034283-65j64yq1	289	20	of	of	IN
cord-034283-65j64yq1	289	21	rise	rise	NN
cord-034283-65j64yq1	289	22	or	or	CC
cord-034283-65j64yq1	289	23	fall	fall	NN
cord-034283-65j64yq1	289	24	.	.	.
cord-034283-65j64yq1	290	1	Thanks	thank	NNS
cord-034283-65j64yq1	290	2	to	to	IN
cord-034283-65j64yq1	290	3	digital	digital	NNP
cord-034283-65j64yq1	290	4	,	,	,
cord-034283-65j64yq1	290	5	the	the	DT
cord-034283-65j64yq1	290	6	value	value	NN
cord-034283-65j64yq1	290	7	-	-	HYPH
cord-034283-65j64yq1	290	8	added	add	VBN
cord-034283-65j64yq1	290	9	of	of	IN
cord-034283-65j64yq1	290	10	geographic	geographic	JJ
cord-034283-65j64yq1	290	11	marketing	marketing	NN
cord-034283-65j64yq1	290	12	to	to	IN
cord-034283-65j64yq1	290	13	headquarters	headquarters	NN
cord-034283-65j64yq1	290	14	is	be	VBZ
cord-034283-65j64yq1	290	15	evolving	evolve	VBG
cord-034283-65j64yq1	290	16	,	,	,
cord-034283-65j64yq1	290	17	with	with	IN
cord-034283-65j64yq1	290	18	traditional	traditional	JJ
cord-034283-65j64yq1	290	19	sources	source	NNS
cord-034283-65j64yq1	290	20	of	of	IN
cord-034283-65j64yq1	290	21	value	value	NN
cord-034283-65j64yq1	290	22	falling	fall	VBG
cord-034283-65j64yq1	290	23	and	and	CC
cord-034283-65j64yq1	290	24	new	new	JJ
cord-034283-65j64yq1	290	25	sources	source	NNS
cord-034283-65j64yq1	290	26	of	of	IN
cord-034283-65j64yq1	290	27	value	value	NN
cord-034283-65j64yq1	290	28	rising	rise	VBG
cord-034283-65j64yq1	290	29	.	.	.
cord-034283-65j64yq1	291	1	Digital	Digital	NNP
cord-034283-65j64yq1	291	2	is	be	VBZ
cord-034283-65j64yq1	291	3	directly	directly	RB
cord-034283-65j64yq1	291	4	or	or	CC
cord-034283-65j64yq1	291	5	indirectly	indirectly	RB
cord-034283-65j64yq1	291	6	hollowing	hollow	VBG
cord-034283-65j64yq1	291	7	out	out	RP
cord-034283-65j64yq1	291	8	traditional	traditional	JJ
cord-034283-65j64yq1	291	9	sources	source	NNS
cord-034283-65j64yq1	291	10	of	of	IN
cord-034283-65j64yq1	291	11	local	local	JJ
cord-034283-65j64yq1	291	12	marketing	marketing	NN
cord-034283-65j64yq1	291	13	value	value	NN
cord-034283-65j64yq1	291	14	added	add	VBN
cord-034283-65j64yq1	291	15	.	.	.
cord-034283-65j64yq1	292	1	Language	language	NN
cord-034283-65j64yq1	292	2	translation	translation	NN
cord-034283-65j64yq1	292	3	software	software	NN
cord-034283-65j64yq1	292	4	is	be	VBZ
cord-034283-65j64yq1	292	5	increasingly	increasingly	RB
cord-034283-65j64yq1	292	6	accurate	accurate	JJ
cord-034283-65j64yq1	292	7	,	,	,
cord-034283-65j64yq1	292	8	lowering	lower	VBG
cord-034283-65j64yq1	292	9	local	local	JJ
cord-034283-65j64yq1	292	10	language	language	NN
cord-034283-65j64yq1	292	11	value	value	NN
cord-034283-65j64yq1	292	12	added	add	VBN
cord-034283-65j64yq1	292	13	.	.	.
cord-034283-65j64yq1	293	1	Product	product	NN
cord-034283-65j64yq1	293	2	homogenization	homogenization	NN
cord-034283-65j64yq1	293	3	,	,	,
cord-034283-65j64yq1	293	4	a	a	DT
cord-034283-65j64yq1	293	5	result	result	NN
cord-034283-65j64yq1	293	6	of	of	IN
cord-034283-65j64yq1	293	7	income	income	NN
cord-034283-65j64yq1	293	8	segment	segment	NN
cord-034283-65j64yq1	293	9	convergence	convergence	NN
cord-034283-65j64yq1	293	10	-	-	HYPH
cord-034283-65j64yq1	293	11	meaning	meaning	NN
cord-034283-65j64yq1	293	12	that	that	WDT
cord-034283-65j64yq1	293	13	we	-PRON-	PRP
cord-034283-65j64yq1	293	14	see	see	VBP
cord-034283-65j64yq1	293	15	more	more	JJR
cord-034283-65j64yq1	293	16	middle	middle	JJ
cord-034283-65j64yq1	293	17	class	class	NN
cord-034283-65j64yq1	293	18	in	in	IN
cord-034283-65j64yq1	293	19	developing	develop	VBG
cord-034283-65j64yq1	293	20	countries	country	NNS
cord-034283-65j64yq1	293	21	,	,	,
cord-034283-65j64yq1	293	22	more	more	JJR
cord-034283-65j64yq1	293	23	polarization	polarization	NN
cord-034283-65j64yq1	293	24	in	in	IN
cord-034283-65j64yq1	293	25	rich	rich	JJ
cord-034283-65j64yq1	293	26	countrieshas	countriesha	NNS
cord-034283-65j64yq1	293	27	helped	help	VBD
cord-034283-65j64yq1	293	28	standardize	standardize	VB
cord-034283-65j64yq1	293	29	product	product	NN
cord-034283-65j64yq1	293	30	lines	line	NNS
cord-034283-65j64yq1	293	31	,	,	,
cord-034283-65j64yq1	293	32	lowering	lower	VBG
cord-034283-65j64yq1	293	33	product	product	NN
cord-034283-65j64yq1	293	34	diversity	diversity	NN
cord-034283-65j64yq1	293	35	value	value	NN
cord-034283-65j64yq1	293	36	added	add	VBN
cord-034283-65j64yq1	293	37	.	.	.
cord-034283-65j64yq1	294	1	The	the	DT
cord-034283-65j64yq1	294	2	emergence	emergence	NN
cord-034283-65j64yq1	294	3	of	of	IN
cord-034283-65j64yq1	294	4	a	a	DT
cord-034283-65j64yq1	294	5	global	global	JJ
cord-034283-65j64yq1	294	6	customer	customer	NN
cord-034283-65j64yq1	294	7	culture	culture	NN
cord-034283-65j64yq1	294	8	in	in	IN
cord-034283-65j64yq1	294	9	some	some	DT
cord-034283-65j64yq1	294	10	parts	part	NNS
cord-034283-65j64yq1	294	11	of	of	IN
cord-034283-65j64yq1	294	12	the	the	DT
cord-034283-65j64yq1	294	13	market	market	NN
cord-034283-65j64yq1	294	14	lessens	lessen	VBZ
cord-034283-65j64yq1	294	15	the	the	DT
cord-034283-65j64yq1	294	16	value	value	NN
cord-034283-65j64yq1	294	17	of	of	IN
cord-034283-65j64yq1	294	18	local	local	JJ
cord-034283-65j64yq1	294	19	team	team	NN
cord-034283-65j64yq1	294	20	insight	insight	NN
cord-034283-65j64yq1	294	21	.	.	.
cord-034283-65j64yq1	295	1	Finally	finally	RB
cord-034283-65j64yq1	295	2	,	,	,
cord-034283-65j64yq1	295	3	the	the	DT
cord-034283-65j64yq1	295	4	rising	rise	VBG
cord-034283-65j64yq1	295	5	capabilities	capability	NNS
cord-034283-65j64yq1	295	6	of	of	IN
cord-034283-65j64yq1	295	7	remote	remote	JJ
cord-034283-65j64yq1	295	8	teams	team	NNS
cord-034283-65j64yq1	295	9	via	via	IN
cord-034283-65j64yq1	295	10	videoconferencing	videoconferencing	NN
cord-034283-65j64yq1	295	11	is	be	VBZ
cord-034283-65j64yq1	295	12	lessening	lessen	VBG
cord-034283-65j64yq1	295	13	the	the	DT
cord-034283-65j64yq1	295	14	need	need	NN
cord-034283-65j64yq1	295	15	for	for	IN
cord-034283-65j64yq1	295	16	many	many	JJ
cord-034283-65j64yq1	295	17	feet	foot	NNS
cord-034283-65j64yq1	295	18	on	on	IN
cord-034283-65j64yq1	295	19	the	the	DT
cord-034283-65j64yq1	295	20	ground	ground	NN
cord-034283-65j64yq1	295	21	.	.	.
cord-034283-65j64yq1	296	1	At	at	IN
cord-034283-65j64yq1	296	2	the	the	DT
cord-034283-65j64yq1	296	3	same	same	JJ
cord-034283-65j64yq1	296	4	time	time	NN
cord-034283-65j64yq1	296	5	,	,	,
cord-034283-65j64yq1	296	6	digital	digital	NNP
cord-034283-65j64yq1	296	7	is	be	VBZ
cord-034283-65j64yq1	296	8	directly	directly	RB
cord-034283-65j64yq1	296	9	or	or	CC
cord-034283-65j64yq1	296	10	indirectly	indirectly	RB
cord-034283-65j64yq1	296	11	creating	create	VBG
cord-034283-65j64yq1	296	12	new	new	JJ
cord-034283-65j64yq1	296	13	sources	source	NNS
cord-034283-65j64yq1	296	14	of	of	IN
cord-034283-65j64yq1	296	15	local	local	JJ
cord-034283-65j64yq1	296	16	marketing	marketing	NN
cord-034283-65j64yq1	296	17	value	value	NN
cord-034283-65j64yq1	296	18	added	add	VBN
cord-034283-65j64yq1	296	19	.	.	.
cord-034283-65j64yq1	297	1	The	the	DT
cord-034283-65j64yq1	297	2	emergence	emergence	NN
cord-034283-65j64yq1	297	3	of	of	IN
cord-034283-65j64yq1	297	4	mega	mega	JJ
cord-034283-65j64yq1	297	5	markets	market	NNS
cord-034283-65j64yq1	297	6	rivalling	rival	VBG
cord-034283-65j64yq1	297	7	the	the	DT
cord-034283-65j64yq1	297	8	US	US	NNP
cord-034283-65j64yq1	297	9	,	,	,
cord-034283-65j64yq1	297	10	such	such	JJ
cord-034283-65j64yq1	297	11	as	as	IN
cord-034283-65j64yq1	297	12	China	China	NNP
cord-034283-65j64yq1	297	13	,	,	,
cord-034283-65j64yq1	297	14	the	the	DT
cord-034283-65j64yq1	297	15	EU	EU	NNP
cord-034283-65j64yq1	297	16	and	and	CC
cord-034283-65j64yq1	297	17	India	India	NNP
cord-034283-65j64yq1	297	18	,	,	,
cord-034283-65j64yq1	297	19	may	may	MD
cord-034283-65j64yq1	297	20	justify	justify	VB
cord-034283-65j64yq1	297	21	more	more	RBR
cord-034283-65j64yq1	297	22	dedicated	dedicated	JJ
cord-034283-65j64yq1	297	23	investment	investment	NN
cord-034283-65j64yq1	297	24	.	.	.
cord-034283-65j64yq1	298	1	The	the	DT
cord-034283-65j64yq1	298	2	proliferation	proliferation	NN
cord-034283-65j64yq1	298	3	of	of	IN
cord-034283-65j64yq1	298	4	micro	micro	NNS
cord-034283-65j64yq1	298	5	-	-	NNS
cord-034283-65j64yq1	298	6	cultures	culture	NNS
cord-034283-65j64yq1	298	7	,	,	,
cord-034283-65j64yq1	298	8	developed	develop	VBN
cord-034283-65j64yq1	298	9	in	in	IN
cord-034283-65j64yq1	298	10	parallel	parallel	NN
cord-034283-65j64yq1	298	11	to	to	IN
cord-034283-65j64yq1	298	12	-	-	:
cord-034283-65j64yq1	298	13	and	and	CC
cord-034283-65j64yq1	298	14	in	in	IN
cord-034283-65j64yq1	298	15	response	response	NN
cord-034283-65j64yq1	298	16	to	to	IN
cord-034283-65j64yq1	298	17	-	-	HYPH
cord-034283-65j64yq1	298	18	global	global	JJ
cord-034283-65j64yq1	298	19	culture	culture	NN
cord-034283-65j64yq1	298	20	,	,	,
cord-034283-65j64yq1	298	21	re	re	VB
cord-034283-65j64yq1	298	22	-	-	VB
cord-034283-65j64yq1	298	23	introduce	introduce	VB
cord-034283-65j64yq1	298	24	a	a	DT
cord-034283-65j64yq1	298	25	new	new	JJ
cord-034283-65j64yq1	298	26	form	form	NN
cord-034283-65j64yq1	298	27	of	of	IN
cord-034283-65j64yq1	298	28	local	local	JJ
cord-034283-65j64yq1	298	29	insight	insight	NN
cord-034283-65j64yq1	298	30	value	value	NN
cord-034283-65j64yq1	298	31	.	.	.
cord-034283-65j64yq1	299	1	The	the	DT
cord-034283-65j64yq1	299	2	rise	rise	NN
cord-034283-65j64yq1	299	3	of	of	IN
cord-034283-65j64yq1	299	4	Account	Account	NNP
cord-034283-65j64yq1	299	5	Based	Based	NNP
cord-034283-65j64yq1	299	6	Marketing	Marketing	NNP
cord-034283-65j64yq1	299	7	(	(	-LRB-
cord-034283-65j64yq1	299	8	ABM	ABM	NNP
cord-034283-65j64yq1	299	9	)	)	-RRB-
cord-034283-65j64yq1	299	10	draws	draw	VBZ
cord-034283-65j64yq1	299	11	on	on	IN
cord-034283-65j64yq1	299	12	local	local	JJ
cord-034283-65j64yq1	299	13	data	datum	NNS
cord-034283-65j64yq1	299	14	sources	source	NNS
cord-034283-65j64yq1	299	15	and	and	CC
cord-034283-65j64yq1	299	16	regulations	regulation	NNS
cord-034283-65j64yq1	299	17	plus	plus	CC
cord-034283-65j64yq1	299	18	decision	decision	NN
cord-034283-65j64yq1	299	19	maker	maker	NN
cord-034283-65j64yq1	299	20	insight	insight	NN
cord-034283-65j64yq1	299	21	sourced	source	VBN
cord-034283-65j64yq1	299	22	from	from	IN
cord-034283-65j64yq1	299	23	local	local	JJ
cord-034283-65j64yq1	299	24	sales	sale	NNS
cord-034283-65j64yq1	299	25	teams	team	NNS
cord-034283-65j64yq1	299	26	.	.	.
cord-034283-65j64yq1	300	1	And	and	CC
cord-034283-65j64yq1	300	2	finally	finally	RB
cord-034283-65j64yq1	300	3	,	,	,
cord-034283-65j64yq1	300	4	the	the	DT
cord-034283-65j64yq1	300	5	necessity	necessity	NN
cord-034283-65j64yq1	300	6	to	to	TO
cord-034283-65j64yq1	300	7	digitally	digitally	RB
cord-034283-65j64yq1	300	8	collaborate	collaborate	VB
cord-034283-65j64yq1	300	9	more	more	RBR
cord-034283-65j64yq1	300	10	closely	closely	RB
cord-034283-65j64yq1	300	11	with	with	IN
cord-034283-65j64yq1	300	12	channel	channel	NN
cord-034283-65j64yq1	300	13	partners	partner	NNS
cord-034283-65j64yq1	300	14	,	,	,
cord-034283-65j64yq1	300	15	leads	lead	VBZ
cord-034283-65j64yq1	300	16	marketing	marketing	NN
cord-034283-65j64yq1	300	17	to	to	TO
cord-034283-65j64yq1	300	18	need	need	VB
cord-034283-65j64yq1	300	19	talent	talent	NN
cord-034283-65j64yq1	300	20	in	in	IN
cord-034283-65j64yq1	300	21	the	the	DT
cord-034283-65j64yq1	300	22	field	field	NN
cord-034283-65j64yq1	300	23	.	.	.
cord-034283-65j64yq1	301	1	The	the	DT
cord-034283-65j64yq1	301	2	challenge	challenge	NN
cord-034283-65j64yq1	301	3	and	and	CC
cord-034283-65j64yq1	301	4	opportunity	opportunity	NN
cord-034283-65j64yq1	301	5	for	for	IN
cord-034283-65j64yq1	301	6	geographic	geographic	JJ
cord-034283-65j64yq1	301	7	managers	manager	NNS
cord-034283-65j64yq1	301	8	is	be	VBZ
cord-034283-65j64yq1	301	9	to	to	TO
cord-034283-65j64yq1	301	10	use	use	VB
cord-034283-65j64yq1	301	11	technology	technology	NN
cord-034283-65j64yq1	301	12	to	to	TO
cord-034283-65j64yq1	301	13	diminish	diminish	VB
cord-034283-65j64yq1	301	14	costs	cost	NNS
cord-034283-65j64yq1	301	15	where	where	WRB
cord-034283-65j64yq1	301	16	digital	digital	JJ
cord-034283-65j64yq1	301	17	erodes	erode	VBZ
cord-034283-65j64yq1	302	1	employee	employee	NN
cord-034283-65j64yq1	302	2	value	value	NN
cord-034283-65j64yq1	302	3	added	add	VBN
cord-034283-65j64yq1	302	4	,	,	,
cord-034283-65j64yq1	302	5	then	then	RB
cord-034283-65j64yq1	302	6	invest	invest	VB
cord-034283-65j64yq1	302	7	in	in	IN
cord-034283-65j64yq1	302	8	new	new	JJ
cord-034283-65j64yq1	302	9	skills	skill	NNS
cord-034283-65j64yq1	302	10	that	that	WDT
cord-034283-65j64yq1	302	11	create	create	VBP
cord-034283-65j64yq1	302	12	new	new	JJ
cord-034283-65j64yq1	302	13	value	value	NN
cord-034283-65j64yq1	302	14	.	.	.
cord-034283-65j64yq1	303	1	The	the	DT
cord-034283-65j64yq1	303	2	final	final	JJ
cord-034283-65j64yq1	303	3	two	two	CD
cord-034283-65j64yq1	303	4	transformed	transform	VBN
cord-034283-65j64yq1	303	5	partnerships	partnership	NNS
cord-034283-65j64yq1	303	6	are	be	VBP
cord-034283-65j64yq1	303	7	inter	inter	JJ
cord-034283-65j64yq1	303	8	-	-	JJ
cord-034283-65j64yq1	303	9	related	related	JJ
cord-034283-65j64yq1	303	10	,	,	,
cord-034283-65j64yq1	303	11	as	as	IN
cord-034283-65j64yq1	303	12	were	be	VBD
cord-034283-65j64yq1	303	13	the	the	DT
cord-034283-65j64yq1	303	14	first	first	JJ
cord-034283-65j64yq1	303	15	two	two	CD
cord-034283-65j64yq1	303	16	.	.	.
cord-034283-65j64yq1	304	1	These	these	DT
cord-034283-65j64yq1	304	2	next	next	JJ
cord-034283-65j64yq1	304	3	two	two	CD
cord-034283-65j64yq1	304	4	partnerships	partnership	NNS
cord-034283-65j64yq1	304	5	address	address	VBP
cord-034283-65j64yq1	304	6	digital	digital	NNP
cord-034283-65j64yq1	304	7	's	's	POS
cord-034283-65j64yq1	304	8	impact	impact	NN
cord-034283-65j64yq1	304	9	on	on	IN
cord-034283-65j64yq1	304	10	marketing	marketing	NN
cord-034283-65j64yq1	304	11	resource	resource	NN
cord-034283-65j64yq1	304	12	allocation	allocation	NN
cord-034283-65j64yq1	304	13	.	.	.
cord-034283-65j64yq1	305	1	Digital	digital	JJ
cord-034283-65j64yq1	305	2	technology	technology	NN
cord-034283-65j64yq1	305	3	-	-	:
cord-034283-65j64yq1	305	4	in	in	IN
cord-034283-65j64yq1	305	5	the	the	DT
cord-034283-65j64yq1	305	6	form	form	NN
cord-034283-65j64yq1	305	7	of	of	IN
cord-034283-65j64yq1	305	8	Marketing	Marketing	NNP
cord-034283-65j64yq1	305	9	Performance	Performance	NNP
cord-034283-65j64yq1	305	10	Management	Management	NNP
cord-034283-65j64yq1	305	11	(	(	-LRB-
cord-034283-65j64yq1	305	12	MPM	MPM	NNP
cord-034283-65j64yq1	305	13	)	)	-RRB-
cord-034283-65j64yq1	305	14	software	software	NN
cord-034283-65j64yq1	305	15	-	-	:
cord-034283-65j64yq1	305	16	is	be	VBZ
cord-034283-65j64yq1	305	17	enabling	enable	VBG
cord-034283-65j64yq1	305	18	marketers	marketer	NNS
cord-034283-65j64yq1	305	19	to	to	TO
cord-034283-65j64yq1	305	20	shift	shift	VB
cord-034283-65j64yq1	305	21	their	-PRON-	PRP$
cord-034283-65j64yq1	305	22	approach	approach	NN
cord-034283-65j64yq1	305	23	to	to	IN
cord-034283-65j64yq1	305	24	Return	Return	NNP
cord-034283-65j64yq1	305	25	on	on	IN
cord-034283-65j64yq1	305	26	Marketing	Marketing	NNP
cord-034283-65j64yq1	305	27	Investment	Investment	NNP
cord-034283-65j64yq1	305	28	(	(	-LRB-
cord-034283-65j64yq1	305	29	ROMI	ROMI	NNP
cord-034283-65j64yq1	305	30	)	)	-RRB-
cord-034283-65j64yq1	305	31	resource	resource	NN
cord-034283-65j64yq1	305	32	allocation	allocation	NN
cord-034283-65j64yq1	305	33	and	and	CC
cord-034283-65j64yq1	305	34	measurement	measurement	NN
cord-034283-65j64yq1	305	35	.	.	.
cord-034283-65j64yq1	306	1	This	this	DT
cord-034283-65j64yq1	306	2	shift	shift	NN
cord-034283-65j64yq1	306	3	is	be	VBZ
cord-034283-65j64yq1	306	4	welcome	welcome	JJ
cord-034283-65j64yq1	306	5	and	and	CC
cord-034283-65j64yq1	306	6	needed	need	VBN
cord-034283-65j64yq1	306	7	,	,	,
cord-034283-65j64yq1	306	8	because	because	IN
cord-034283-65j64yq1	306	9	it	-PRON-	PRP
cord-034283-65j64yq1	306	10	moves	move	VBZ
cord-034283-65j64yq1	306	11	marketing	marketing	NN
cord-034283-65j64yq1	306	12	leaders	leader	NNS
cord-034283-65j64yq1	306	13	away	away	RB
cord-034283-65j64yq1	306	14	from	from	IN
cord-034283-65j64yq1	306	15	an	an	DT
cord-034283-65j64yq1	306	16	often	often	RB
cord-034283-65j64yq1	306	17	-	-	HYPH
cord-034283-65j64yq1	306	18	dangerous	dangerous	JJ
cord-034283-65j64yq1	306	19	marketing	marketing	NN
cord-034283-65j64yq1	306	20	-	-	HYPH
cord-034283-65j64yq1	306	21	activity	activity	NN
cord-034283-65j64yq1	306	22	ROMI	ROMI	NNP
cord-034283-65j64yq1	306	23	approach	approach	VBP
cord-034283-65j64yq1	306	24	toward	toward	IN
cord-034283-65j64yq1	306	25	a	a	DT
cord-034283-65j64yq1	306	26	healthier	healthy	JJR
cord-034283-65j64yq1	306	27	growth	growth	NN
cord-034283-65j64yq1	306	28	strategy	strategy	NN
cord-034283-65j64yq1	306	29	-	-	HYPH
cord-034283-65j64yq1	306	30	marketing	market	VBG
cord-034283-65j64yq1	306	31	objectives	objective	NNS
cord-034283-65j64yq1	306	32	-	-	HYPH
cord-034283-65j64yq1	306	33	marketing	marketing	NN
cord-034283-65j64yq1	306	34	activities	activity	NNS
cord-034283-65j64yq1	306	35	ROMI	ROMI	NNP
cord-034283-65j64yq1	306	36	approach	approach	NN
cord-034283-65j64yq1	306	37	.	.	.
cord-034283-65j64yq1	307	1	In	in	IN
cord-034283-65j64yq1	307	2	doing	do	VBG
cord-034283-65j64yq1	307	3	so	so	RB
cord-034283-65j64yq1	307	4	,	,	,
cord-034283-65j64yq1	307	5	modern	modern	JJ
cord-034283-65j64yq1	307	6	MPM	MPM	NNP
cord-034283-65j64yq1	307	7	creates	create	VBZ
cord-034283-65j64yq1	307	8	the	the	DT
cord-034283-65j64yq1	307	9	possibility	possibility	NN
cord-034283-65j64yq1	307	10	of	of	IN
cord-034283-65j64yq1	307	11	a	a	DT
cord-034283-65j64yq1	307	12	transformed	transform	VBN
cord-034283-65j64yq1	307	13	partnership	partnership	NN
cord-034283-65j64yq1	307	14	among	among	IN
cord-034283-65j64yq1	307	15	marketing	marketing	NN
cord-034283-65j64yq1	307	16	leaders	leader	NNS
cord-034283-65j64yq1	307	17	to	to	TO
cord-034283-65j64yq1	307	18	allocate	allocate	VB
cord-034283-65j64yq1	307	19	marketing	marketing	NN
cord-034283-65j64yq1	307	20	resources	resource	NNS
cord-034283-65j64yq1	307	21	for	for	IN
cord-034283-65j64yq1	307	22	optimal	optimal	JJ
cord-034283-65j64yq1	307	23	business	business	NN
cord-034283-65j64yq1	307	24	impact	impact	NN
cord-034283-65j64yq1	307	25	.	.	.
cord-034283-65j64yq1	308	1	The	the	DT
cord-034283-65j64yq1	308	2	origins	origin	NNS
cord-034283-65j64yq1	308	3	of	of	IN
cord-034283-65j64yq1	308	4	MPM	MPM	NNP
cord-034283-65j64yq1	308	5	trace	trace	NN
cord-034283-65j64yq1	308	6	to	to	IN
cord-034283-65j64yq1	308	7	advertising	advertising	NN
cord-034283-65j64yq1	308	8	,	,	,
cord-034283-65j64yq1	308	9	where	where	WRB
cord-034283-65j64yq1	308	10	marketers	marketer	NNS
cord-034283-65j64yq1	308	11	first	first	RB
cord-034283-65j64yq1	308	12	spent	spend	VBD
cord-034283-65j64yq1	308	13	large	large	JJ
cord-034283-65j64yq1	308	14	sums	sum	NNS
cord-034283-65j64yq1	308	15	.	.	.
cord-034283-65j64yq1	309	1	It	-PRON-	PRP
cord-034283-65j64yq1	309	2	then	then	RB
cord-034283-65j64yq1	309	3	expanded	expand	VBD
cord-034283-65j64yq1	309	4	to	to	IN
cord-034283-65j64yq1	309	5	other	other	JJ
cord-034283-65j64yq1	309	6	marketing	marketing	NN
cord-034283-65j64yq1	309	7	activities	activity	NNS
cord-034283-65j64yq1	309	8	,	,	,
cord-034283-65j64yq1	309	9	an	an	DT
cord-034283-65j64yq1	309	10	intuitive	intuitive	JJ
cord-034283-65j64yq1	309	11	extension	extension	NN
cord-034283-65j64yq1	309	12	as	as	IN
cord-034283-65j64yq1	309	13	each	each	DT
cord-034283-65j64yq1	309	14	activity	activity	NN
cord-034283-65j64yq1	309	15	mapped	map	VBN
cord-034283-65j64yq1	309	16	to	to	IN
cord-034283-65j64yq1	309	17	an	an	DT
cord-034283-65j64yq1	309	18	accounting	accounting	NN
cord-034283-65j64yq1	309	19	line	line	NN
cord-034283-65j64yq1	309	20	item	item	NN
cord-034283-65j64yq1	309	21	budget	budget	NN
cord-034283-65j64yq1	309	22	.	.	.
cord-034283-65j64yq1	310	1	One	one	PRP
cord-034283-65j64yq1	310	2	can	can	MD
cord-034283-65j64yq1	310	3	argue	argue	VB
cord-034283-65j64yq1	310	4	that	that	IN
cord-034283-65j64yq1	310	5	this	this	DT
cord-034283-65j64yq1	310	6	turn	turn	NN
cord-034283-65j64yq1	310	7	of	of	IN
cord-034283-65j64yq1	310	8	events	event	NNS
cord-034283-65j64yq1	310	9	did	do	VBD
cord-034283-65j64yq1	310	10	more	more	JJR
cord-034283-65j64yq1	310	11	harm	harm	NN
cord-034283-65j64yq1	310	12	than	than	IN
cord-034283-65j64yq1	310	13	good	good	JJ
cord-034283-65j64yq1	310	14	.	.	.
cord-034283-65j64yq1	311	1	Given	give	VBN
cord-034283-65j64yq1	311	2	that	that	IN
cord-034283-65j64yq1	311	3	some	some	DT
cord-034283-65j64yq1	311	4	activities	activity	NNS
cord-034283-65j64yq1	311	5	had	have	VBD
cord-034283-65j64yq1	311	6	short	short	JJ
cord-034283-65j64yq1	311	7	-	-	HYPH
cord-034283-65j64yq1	311	8	term	term	NN
cord-034283-65j64yq1	311	9	,	,	,
cord-034283-65j64yq1	311	10	quantifiable	quantifiable	JJ
cord-034283-65j64yq1	311	11	benefits	benefit	NNS
cord-034283-65j64yq1	311	12	,	,	,
cord-034283-65j64yq1	311	13	while	while	IN
cord-034283-65j64yq1	311	14	other	other	JJ
cord-034283-65j64yq1	311	15	activities	activity	NNS
cord-034283-65j64yq1	311	16	had	have	VBD
cord-034283-65j64yq1	311	17	long	long	JJ
cord-034283-65j64yq1	311	18	-	-	HYPH
cord-034283-65j64yq1	311	19	term	term	NN
cord-034283-65j64yq1	311	20	,	,	,
cord-034283-65j64yq1	311	21	hard	hard	JJ
cord-034283-65j64yq1	311	22	-	-	HYPH
cord-034283-65j64yq1	311	23	to	to	TO
cord-034283-65j64yq1	311	24	-	-	HYPH
cord-034283-65j64yq1	311	25	quantify	quantify	VB
cord-034283-65j64yq1	311	26	benefits	benefit	NNS
cord-034283-65j64yq1	311	27	,	,	,
cord-034283-65j64yq1	311	28	this	this	DT
cord-034283-65j64yq1	311	29	activity	activity	NN
cord-034283-65j64yq1	311	30	-	-	HYPH
cord-034283-65j64yq1	311	31	based	base	VBN
cord-034283-65j64yq1	311	32	ROMI	ROMI	NNP
cord-034283-65j64yq1	311	33	approach	approach	NN
cord-034283-65j64yq1	311	34	led	lead	VBD
cord-034283-65j64yq1	311	35	marketers	marketer	NNS
cord-034283-65j64yq1	311	36	to	to	IN
cord-034283-65j64yq1	311	37	an	an	DT
cord-034283-65j64yq1	311	38	imbalanced	imbalanced	JJ
cord-034283-65j64yq1	311	39	focus	focus	NN
cord-034283-65j64yq1	311	40	on	on	IN
cord-034283-65j64yq1	311	41	unit	unit	NN
cord-034283-65j64yq1	311	42	volume	volume	NN
cord-034283-65j64yq1	311	43	acceleration	acceleration	NN
cord-034283-65j64yq1	311	44	through	through	IN
cord-034283-65j64yq1	311	45	short	short	JJ
cord-034283-65j64yq1	311	46	-	-	HYPH
cord-034283-65j64yq1	311	47	term	term	NN
cord-034283-65j64yq1	311	48	incentives	incentive	NNS
cord-034283-65j64yq1	311	49	while	while	IN
cord-034283-65j64yq1	311	50	failing	fail	VBG
cord-034283-65j64yq1	311	51	to	to	TO
cord-034283-65j64yq1	311	52	maintain	maintain	VB
cord-034283-65j64yq1	311	53	high	high	JJ
cord-034283-65j64yq1	311	54	equity	equity	NN
cord-034283-65j64yq1	311	55	assets	asset	NNS
cord-034283-65j64yq1	311	56	that	that	WDT
cord-034283-65j64yq1	311	57	drive	drive	VBP
cord-034283-65j64yq1	311	58	a	a	DT
cord-034283-65j64yq1	311	59	differentiation	differentiation	NN
cord-034283-65j64yq1	311	60	premium	premium	NN
cord-034283-65j64yq1	311	61	.	.	.
cord-034283-65j64yq1	312	1	This	this	DT
cord-034283-65j64yq1	312	2	triggered	trigger	VBD
cord-034283-65j64yq1	312	3	an	an	DT
cord-034283-65j64yq1	312	4	important	important	JJ
cord-034283-65j64yq1	312	5	analytical	analytical	JJ
cord-034283-65j64yq1	312	6	response	response	NN
cord-034283-65j64yq1	312	7	-	-	:
cord-034283-65j64yq1	312	8	the	the	DT
cord-034283-65j64yq1	312	9	treatment	treatment	NN
cord-034283-65j64yq1	312	10	of	of	IN
cord-034283-65j64yq1	312	11	brand	brand	NN
cord-034283-65j64yq1	312	12	as	as	IN
cord-034283-65j64yq1	312	13	a	a	DT
cord-034283-65j64yq1	312	14	financial	financial	JJ
cord-034283-65j64yq1	312	15	asset	asset	NN
cord-034283-65j64yq1	312	16	with	with	IN
cord-034283-65j64yq1	312	17	tangible	tangible	JJ
cord-034283-65j64yq1	312	18	balance	balance	NN
cord-034283-65j64yq1	312	19	sheet	sheet	NN
cord-034283-65j64yq1	312	20	value	value	NN
cord-034283-65j64yq1	312	21	through	through	IN
cord-034283-65j64yq1	312	22	a	a	DT
cord-034283-65j64yq1	312	23	more	more	RBR
cord-034283-65j64yq1	312	24	sophisticated	sophisticated	JJ
cord-034283-65j64yq1	312	25	,	,	,
cord-034283-65j64yq1	312	26	quantitative	quantitative	JJ
cord-034283-65j64yq1	312	27	and	and	CC
cord-034283-65j64yq1	312	28	timelagged	timelagged	JJ
cord-034283-65j64yq1	312	29	model	model	NN
cord-034283-65j64yq1	312	30	that	that	WDT
cord-034283-65j64yq1	312	31	gave	give	VBD
cord-034283-65j64yq1	312	32	brand	brand	NN
cord-034283-65j64yq1	312	33	managers	manager	NNS
cord-034283-65j64yq1	312	34	a	a	DT
cord-034283-65j64yq1	312	35	voice	voice	NN
cord-034283-65j64yq1	312	36	in	in	IN
cord-034283-65j64yq1	312	37	ROMI	ROMI	NNP
cord-034283-65j64yq1	312	38	debates	debate	NNS
cord-034283-65j64yq1	312	39	.	.	.
cord-034283-65j64yq1	313	1	These	these	DT
cord-034283-65j64yq1	313	2	models	model	NNS
cord-034283-65j64yq1	313	3	remain	remain	VBP
cord-034283-65j64yq1	313	4	critical	critical	JJ
cord-034283-65j64yq1	313	5	for	for	IN
cord-034283-65j64yq1	313	6	supporting	support	VBG
cord-034283-65j64yq1	313	7	highlevel	highlevel	JJ
cord-034283-65j64yq1	313	8	"	"	``
cord-034283-65j64yq1	313	9	brand	brand	NN
cord-034283-65j64yq1	313	10	v.	v.	IN
cord-034283-65j64yq1	313	11	demand	demand	NN
cord-034283-65j64yq1	313	12	"	"	''
cord-034283-65j64yq1	313	13	allocation	allocation	NN
cord-034283-65j64yq1	313	14	considerations	consideration	NNS
cord-034283-65j64yq1	313	15	;	;	:
cord-034283-65j64yq1	313	16	however	however	RB
cord-034283-65j64yq1	313	17	,	,	,
cord-034283-65j64yq1	313	18	they	-PRON-	PRP
cord-034283-65j64yq1	313	19	do	do	VBP
cord-034283-65j64yq1	313	20	n't	not	RB
cord-034283-65j64yq1	313	21	substitute	substitute	VB
cord-034283-65j64yq1	313	22	for	for	IN
cord-034283-65j64yq1	313	23	operational	operational	JJ
cord-034283-65j64yq1	313	24	marketing	marketing	NN
cord-034283-65j64yq1	313	25	resource	resource	NN
cord-034283-65j64yq1	313	26	optimization	optimization	NN
cord-034283-65j64yq1	313	27	.	.	.
cord-034283-65j64yq1	314	1	Enter	enter	VB
cord-034283-65j64yq1	314	2	MPM	MPM	NNP
cord-034283-65j64yq1	314	3	software	software	NN
cord-034283-65j64yq1	314	4	.	.	.
cord-034283-65j64yq1	315	1	Marketing	marketing	NN
cord-034283-65j64yq1	315	2	leadership	leadership	NN
cord-034283-65j64yq1	315	3	teams	team	NNS
cord-034283-65j64yq1	315	4	can	can	MD
cord-034283-65j64yq1	315	5	use	use	VB
cord-034283-65j64yq1	315	6	MPM	MPM	NNP
cord-034283-65j64yq1	315	7	tools	tool	NNS
cord-034283-65j64yq1	315	8	-supplemented	-supplemente	VBN
cord-034283-65j64yq1	315	9	by	by	IN
cord-034283-65j64yq1	315	10	program	program	NN
cord-034283-65j64yq1	315	11	portfolio	portfolio	NN
cord-034283-65j64yq1	315	12	governance	governance	NN
cord-034283-65j64yq1	315	13	,	,	,
cord-034283-65j64yq1	315	14	program	program	NN
cord-034283-65j64yq1	315	15	design	design	NN
cord-034283-65j64yq1	315	16	and	and	CC
cord-034283-65j64yq1	315	17	funding	funding	NN
cord-034283-65j64yq1	315	18	processes	process	NNS
cord-034283-65j64yq1	315	19	,	,	,
cord-034283-65j64yq1	315	20	outcomes	outcome	NNS
cord-034283-65j64yq1	315	21	analytics	analytic	NNS
cord-034283-65j64yq1	315	22	,	,	,
cord-034283-65j64yq1	315	23	and	and	CC
cord-034283-65j64yq1	315	24	agile	agile	JJ
cord-034283-65j64yq1	315	25	program	program	NN
cord-034283-65j64yq1	315	26	managementto	managementto	NN
cord-034283-65j64yq1	315	27	partner	partner	NN
cord-034283-65j64yq1	315	28	together	together	RB
cord-034283-65j64yq1	315	29	for	for	IN
cord-034283-65j64yq1	315	30	business	business	NN
cord-034283-65j64yq1	315	31	impact	impact	NN
cord-034283-65j64yq1	315	32	ROMI	ROMI	NNP
cord-034283-65j64yq1	315	33	.	.	.
cord-034283-65j64yq1	316	1	MPM	MPM	NNP
cord-034283-65j64yq1	316	2	tools	tool	NNS
cord-034283-65j64yq1	316	3	are	be	VBP
cord-034283-65j64yq1	316	4	still	still	RB
cord-034283-65j64yq1	316	5	immature	immature	JJ
cord-034283-65j64yq1	316	6	,	,	,
cord-034283-65j64yq1	316	7	having	have	VBG
cord-034283-65j64yq1	316	8	been	be	VBN
cord-034283-65j64yq1	316	9	originally	originally	RB
cord-034283-65j64yq1	316	10	designed	design	VBN
cord-034283-65j64yq1	316	11	for	for	IN
cord-034283-65j64yq1	316	12	narrower	narrow	JJR
cord-034283-65j64yq1	316	13	use	use	NN
cord-034283-65j64yq1	316	14	.	.	.
cord-034283-65j64yq1	317	1	Nonetheless	nonetheless	RB
cord-034283-65j64yq1	317	2	they	-PRON-	PRP
cord-034283-65j64yq1	317	3	can	can	MD
cord-034283-65j64yq1	317	4	enable	enable	VB
cord-034283-65j64yq1	317	5	marketing	marketing	NN
cord-034283-65j64yq1	317	6	to	to	TO
cord-034283-65j64yq1	317	7	plan	plan	VB
cord-034283-65j64yq1	317	8	and	and	CC
cord-034283-65j64yq1	317	9	track	track	VB
cord-034283-65j64yq1	317	10	at	at	IN
cord-034283-65j64yq1	317	11	a	a	DT
cord-034283-65j64yq1	317	12	unit	unit	NN
cord-034283-65j64yq1	317	13	of	of	IN
cord-034283-65j64yq1	317	14	investment	investment	NN
cord-034283-65j64yq1	317	15	-	-	:
cord-034283-65j64yq1	317	16	the	the	DT
cord-034283-65j64yq1	317	17	Integrated	Integrated	NNP
cord-034283-65j64yq1	317	18	Marketing	Marketing	NNP
cord-034283-65j64yq1	317	19	Program	Program	NNP
cord-034283-65j64yq1	317	20	(	(	-LRB-
cord-034283-65j64yq1	317	21	IMP)-that	imp)-that	WP
cord-034283-65j64yq1	317	22	directly	directly	RB
cord-034283-65j64yq1	317	23	supports	support	VBZ
cord-034283-65j64yq1	317	24	a	a	DT
cord-034283-65j64yq1	317	25	company	company	NN
cord-034283-65j64yq1	317	26	growth	growth	NN
cord-034283-65j64yq1	317	27	goal	goal	NN
cord-034283-65j64yq1	317	28	.	.	.
cord-034283-65j64yq1	318	1	Each	each	DT
cord-034283-65j64yq1	318	2	IMP	IMP	NNP
cord-034283-65j64yq1	318	3	branches	branch	NNS
cord-034283-65j64yq1	318	4	into	into	IN
cord-034283-65j64yq1	318	5	marketing	marketing	NN
cord-034283-65j64yq1	318	6	objectives	objective	NNS
cord-034283-65j64yq1	318	7	,	,	,
cord-034283-65j64yq1	318	8	and	and	CC
cord-034283-65j64yq1	318	9	each	each	DT
cord-034283-65j64yq1	318	10	objective	objective	JJ
cord-034283-65j64yq1	318	11	branches	branch	NNS
cord-034283-65j64yq1	318	12	further	further	RB
cord-034283-65j64yq1	318	13	to	to	IN
cord-034283-65j64yq1	318	14	multiple	multiple	JJ
cord-034283-65j64yq1	318	15	marketing	marketing	NN
cord-034283-65j64yq1	318	16	activities	activity	NNS
cord-034283-65j64yq1	318	17	.	.	.
cord-034283-65j64yq1	319	1	Through	through	IN
cord-034283-65j64yq1	319	2	tagging	tagging	NN
cord-034283-65j64yq1	319	3	,	,	,
cord-034283-65j64yq1	319	4	MPM	MPM	NNP
cord-034283-65j64yq1	319	5	tools	tool	NNS
cord-034283-65j64yq1	319	6	become	become	VBP
cord-034283-65j64yq1	319	7	a	a	DT
cord-034283-65j64yq1	319	8	large	large	JJ
cord-034283-65j64yq1	319	9	'	'	``
cord-034283-65j64yq1	319	10	pivot	pivot	NN
cord-034283-65j64yq1	319	11	table	table	NN
cord-034283-65j64yq1	319	12	'	'	''
cord-034283-65j64yq1	319	13	converting	convert	VBG
cord-034283-65j64yq1	319	14	IMP	IMP	NNP
cord-034283-65j64yq1	319	15	objectives	objective	NNS
cord-034283-65j64yq1	319	16	into	into	IN
cord-034283-65j64yq1	319	17	multi	multi	JJ
cord-034283-65j64yq1	319	18	-	-	JJ
cord-034283-65j64yq1	319	19	activity	activity	JJ
cord-034283-65j64yq1	319	20	game	game	NN
cord-034283-65j64yq1	319	21	plans	plan	NNS
cord-034283-65j64yq1	319	22	with	with	IN
cord-034283-65j64yq1	319	23	draws	draw	NNS
cord-034283-65j64yq1	319	24	on	on	IN
cord-034283-65j64yq1	319	25	accounting	accounting	NN
cord-034283-65j64yq1	319	26	budgets	budget	NNS
cord-034283-65j64yq1	319	27	.	.	.
cord-034283-65j64yq1	320	1	During	during	IN
cord-034283-65j64yq1	320	2	planning	plan	VBG
cord-034283-65j64yq1	320	3	MPM	MPM	NNP
cord-034283-65j64yq1	320	4	becomes	become	VBZ
cord-034283-65j64yq1	320	5	a	a	DT
cord-034283-65j64yq1	320	6	real	real	JJ
cord-034283-65j64yq1	320	7	-	-	HYPH
cord-034283-65j64yq1	320	8	time	time	NN
cord-034283-65j64yq1	320	9	iterative	iterative	JJ
cord-034283-65j64yq1	320	10	translator	translator	NN
cord-034283-65j64yq1	320	11	between	between	IN
cord-034283-65j64yq1	320	12	strategy	strategy	NN
cord-034283-65j64yq1	320	13	,	,	,
cord-034283-65j64yq1	320	14	activity	activity	NN
cord-034283-65j64yq1	320	15	,	,	,
cord-034283-65j64yq1	320	16	and	and	CC
cord-034283-65j64yq1	320	17	finance	finance	NN
cord-034283-65j64yq1	320	18	.	.	.
cord-034283-65j64yq1	321	1	An	an	DT
cord-034283-65j64yq1	321	2	MPM	MPM	NNP
cord-034283-65j64yq1	321	3	information	information	NN
cord-034283-65j64yq1	321	4	structure	structure	NN
cord-034283-65j64yq1	321	5	can	can	MD
cord-034283-65j64yq1	321	6	enable	enable	VB
cord-034283-65j64yq1	321	7	resource	resource	NN
cord-034283-65j64yq1	321	8	allocation	allocation	NN
cord-034283-65j64yq1	321	9	based	base	VBN
cord-034283-65j64yq1	321	10	on	on	IN
cord-034283-65j64yq1	321	11	efficacy	efficacy	NN
cord-034283-65j64yq1	321	12	in	in	IN
cord-034283-65j64yq1	321	13	achieving	achieve	VBG
cord-034283-65j64yq1	321	14	business	business	NN
cord-034283-65j64yq1	321	15	goals	goal	NNS
cord-034283-65j64yq1	321	16	and	and	CC
cord-034283-65j64yq1	321	17	marketing	marketing	NN
cord-034283-65j64yq1	321	18	objectives	objective	NNS
cord-034283-65j64yq1	321	19	,	,	,
cord-034283-65j64yq1	321	20	using	use	VBG
cord-034283-65j64yq1	321	21	outcome	outcome	NN
cord-034283-65j64yq1	321	22	oriented	orient	VBN
cord-034283-65j64yq1	321	23	KPIs	kpi	NNS
cord-034283-65j64yq1	321	24	.	.	.
cord-034283-65j64yq1	322	1	Management	management	NN
cord-034283-65j64yq1	322	2	can	can	MD
cord-034283-65j64yq1	322	3	vet	vet	VB
cord-034283-65j64yq1	322	4	and	and	CC
cord-034283-65j64yq1	322	5	improve	improve	VB
cord-034283-65j64yq1	322	6	the	the	DT
cord-034283-65j64yq1	322	7	quality	quality	NN
cord-034283-65j64yq1	322	8	and	and	CC
cord-034283-65j64yq1	322	9	fit	fit	NN
cord-034283-65j64yq1	322	10	of	of	IN
cord-034283-65j64yq1	322	11	a	a	DT
cord-034283-65j64yq1	322	12	team	team	NN
cord-034283-65j64yq1	322	13	's	's	POS
cord-034283-65j64yq1	322	14	marketing	marketing	NN
cord-034283-65j64yq1	322	15	strategy	strategy	NN
cord-034283-65j64yq1	322	16	and	and	CC
cord-034283-65j64yq1	322	17	tactics	tactic	NNS
cord-034283-65j64yq1	322	18	in	in	IN
cord-034283-65j64yq1	322	19	addition	addition	NN
cord-034283-65j64yq1	322	20	to	to	IN
cord-034283-65j64yq1	322	21	the	the	DT
cord-034283-65j64yq1	322	22	basket	basket	NN
cord-034283-65j64yq1	322	23	of	of	IN
cord-034283-65j64yq1	322	24	activities	activity	NNS
cord-034283-65j64yq1	322	25	that	that	IN
cord-034283-65j64yq1	322	26	they	-PRON-	PRP
cord-034283-65j64yq1	322	27	choose	choose	VBP
cord-034283-65j64yq1	322	28	.	.	.
cord-034283-65j64yq1	323	1	Activity	activity	NN
cord-034283-65j64yq1	323	2	resourcing	resourcing	NN
cord-034283-65j64yq1	323	3	can	can	MD
cord-034283-65j64yq1	323	4	be	be	VB
cord-034283-65j64yq1	323	5	optimized	optimize	VBN
cord-034283-65j64yq1	323	6	in	in	IN
cord-034283-65j64yq1	323	7	context	context	NN
cord-034283-65j64yq1	323	8	,	,	,
cord-034283-65j64yq1	323	9	informed	inform	VBN
cord-034283-65j64yq1	323	10	by	by	IN
cord-034283-65j64yq1	323	11	that	that	DT
cord-034283-65j64yq1	323	12	activity	activity	NN
cord-034283-65j64yq1	323	13	's	's	POS
cord-034283-65j64yq1	323	14	effectiveness	effectiveness	NN
cord-034283-65j64yq1	323	15	in	in	IN
cord-034283-65j64yq1	323	16	meeting	meet	VBG
cord-034283-65j64yq1	323	17	the	the	DT
cord-034283-65j64yq1	323	18	specific	specific	JJ
cord-034283-65j64yq1	323	19	company	company	NN
cord-034283-65j64yq1	323	20	business	business	NN
cord-034283-65j64yq1	323	21	goal	goal	NN
cord-034283-65j64yq1	323	22	.	.	.
cord-034283-65j64yq1	324	1	This	this	DT
cord-034283-65j64yq1	324	2	final	final	JJ
cord-034283-65j64yq1	324	3	partnership	partnership	NN
cord-034283-65j64yq1	324	4	transformation	transformation	NN
cord-034283-65j64yq1	324	5	discussion	discussion	NN
cord-034283-65j64yq1	324	6	will	will	MD
cord-034283-65j64yq1	324	7	share	share	VB
cord-034283-65j64yq1	324	8	some	some	DT
cord-034283-65j64yq1	324	9	parallels	parallel	NNS
cord-034283-65j64yq1	324	10	with	with	IN
cord-034283-65j64yq1	324	11	the	the	DT
cord-034283-65j64yq1	324	12	resource	resource	NN
cord-034283-65j64yq1	324	13	allocation	allocation	NN
cord-034283-65j64yq1	324	14	partnership	partnership	NN
cord-034283-65j64yq1	324	15	just	just	RB
cord-034283-65j64yq1	324	16	discussed	discuss	VBD
cord-034283-65j64yq1	324	17	.	.	.
cord-034283-65j64yq1	325	1	A	a	DT
cord-034283-65j64yq1	325	2	transformed	transformed	JJ
cord-034283-65j64yq1	325	3	marketing	marketing	NN
cord-034283-65j64yq1	325	4	function	function	NN
cord-034283-65j64yq1	325	5	will	will	MD
cord-034283-65j64yq1	325	6	require	require	VB
cord-034283-65j64yq1	325	7	multiple	multiple	JJ
cord-034283-65j64yq1	325	8	forms	form	NNS
cord-034283-65j64yq1	325	9	of	of	IN
cord-034283-65j64yq1	325	10	analytical	analytical	JJ
cord-034283-65j64yq1	325	11	support	support	NN
cord-034283-65j64yq1	325	12	,	,	,
cord-034283-65j64yq1	325	13	addressing	address	VBG
cord-034283-65j64yq1	325	14	a	a	DT
cord-034283-65j64yq1	325	15	wide	wide	JJ
cord-034283-65j64yq1	325	16	range	range	NN
cord-034283-65j64yq1	325	17	of	of	IN
cord-034283-65j64yq1	325	18	structured	structure	VBN
cord-034283-65j64yq1	325	19	to	to	IN
cord-034283-65j64yq1	325	20	unstructured	unstructured	JJ
cord-034283-65j64yq1	325	21	issues	issue	NNS
cord-034283-65j64yq1	325	22	,	,	,
cord-034283-65j64yq1	325	23	in	in	IN
cord-034283-65j64yq1	325	24	order	order	NN
cord-034283-65j64yq1	325	25	to	to	TO
cord-034283-65j64yq1	325	26	bring	bring	VB
cord-034283-65j64yq1	325	27	about	about	RP
cord-034283-65j64yq1	325	28	widespread	widespread	JJ
cord-034283-65j64yq1	325	29	use	use	NN
cord-034283-65j64yq1	325	30	of	of	IN
cord-034283-65j64yq1	325	31	analytics	analytic	NNS
cord-034283-65j64yq1	325	32	.	.	.
cord-034283-65j64yq1	326	1	Marketing	marketing	NN
cord-034283-65j64yq1	326	2	analytics	analytic	NNS
cord-034283-65j64yq1	326	3	was	be	VBD
cord-034283-65j64yq1	326	4	born	bear	VBN
cord-034283-65j64yq1	326	5	in	in	IN
cord-034283-65j64yq1	326	6	an	an	DT
cord-034283-65j64yq1	326	7	advertising	advertising	NN
cord-034283-65j64yq1	326	8	and	and	CC
cord-034283-65j64yq1	326	9	brand	brand	NN
cord-034283-65j64yq1	326	10	building	building	NN
cord-034283-65j64yq1	326	11	era	era	NN
cord-034283-65j64yq1	326	12	.	.	.
cord-034283-65j64yq1	327	1	In	in	IN
cord-034283-65j64yq1	327	2	the	the	DT
cord-034283-65j64yq1	327	3	past	past	JJ
cord-034283-65j64yq1	327	4	decade	decade	NN
cord-034283-65j64yq1	327	5	,	,	,
cord-034283-65j64yq1	327	6	its	-PRON-	PRP$
cord-034283-65j64yq1	327	7	scope	scope	NN
cord-034283-65j64yq1	327	8	has	have	VBZ
cord-034283-65j64yq1	327	9	exploded	explode	VBN
cord-034283-65j64yq1	327	10	in	in	IN
cord-034283-65j64yq1	327	11	sync	sync	NN
cord-034283-65j64yq1	327	12	with	with	IN
cord-034283-65j64yq1	327	13	marketing	marketing	NN
cord-034283-65j64yq1	327	14	's	's	POS
cord-034283-65j64yq1	327	15	growing	grow	VBG
cord-034283-65j64yq1	327	16	demand	demand	NN
cord-034283-65j64yq1	327	17	generation	generation	NN
cord-034283-65j64yq1	327	18	role	role	NN
cord-034283-65j64yq1	327	19	and	and	CC
cord-034283-65j64yq1	327	20	the	the	DT
cord-034283-65j64yq1	327	21	astronomical	astronomical	JJ
cord-034283-65j64yq1	327	22	growth	growth	NN
cord-034283-65j64yq1	327	23	of	of	IN
cord-034283-65j64yq1	327	24	customer	customer	NN
cord-034283-65j64yq1	327	25	and	and	CC
cord-034283-65j64yq1	327	26	marketing	marketing	NN
cord-034283-65j64yq1	327	27	data	datum	NNS
cord-034283-65j64yq1	327	28	.	.	.
cord-034283-65j64yq1	328	1	Most	Most	JJS
cord-034283-65j64yq1	328	2	analytics	analytic	NNS
cord-034283-65j64yq1	328	3	teams	team	NNS
cord-034283-65j64yq1	328	4	are	be	VBP
cord-034283-65j64yq1	328	5	stretched	stretch	VBN
cord-034283-65j64yq1	328	6	for	for	IN
cord-034283-65j64yq1	328	7	resources	resource	NNS
cord-034283-65j64yq1	328	8	,	,	,
cord-034283-65j64yq1	328	9	with	with	IN
cord-034283-65j64yq1	328	10	a	a	DT
cord-034283-65j64yq1	328	11	backlog	backlog	NN
cord-034283-65j64yq1	328	12	of	of	IN
cord-034283-65j64yq1	328	13	varying	vary	VBG
cord-034283-65j64yq1	328	14	requests	request	NNS
cord-034283-65j64yq1	328	15	that	that	WDT
cord-034283-65j64yq1	328	16	make	make	VBP
cord-034283-65j64yq1	328	17	support	support	NN
cord-034283-65j64yq1	328	18	a	a	DT
cord-034283-65j64yq1	328	19	challenge	challenge	NN
cord-034283-65j64yq1	328	20	to	to	TO
cord-034283-65j64yq1	328	21	prioritize	prioritize	VB
cord-034283-65j64yq1	328	22	.	.	.
cord-034283-65j64yq1	329	1	In	in	IN
cord-034283-65j64yq1	329	2	this	this	DT
cord-034283-65j64yq1	329	3	context	context	NN
cord-034283-65j64yq1	329	4	marketing	marketing	NN
cord-034283-65j64yq1	329	5	analytics	analytic	NNS
cord-034283-65j64yq1	329	6	can	can	MD
cord-034283-65j64yq1	329	7	pursue	pursue	VB
cord-034283-65j64yq1	329	8	an	an	DT
cord-034283-65j64yq1	329	9	embedand	embedand	NN
cord-034283-65j64yq1	329	10	-	-	HYPH
cord-034283-65j64yq1	329	11	extend	extend	VB
cord-034283-65j64yq1	329	12	partnership	partnership	NN
cord-034283-65j64yq1	329	13	agenda	agenda	NN
cord-034283-65j64yq1	329	14	with	with	IN
cord-034283-65j64yq1	329	15	a	a	DT
cord-034283-65j64yq1	329	16	wide	wide	JJ
cord-034283-65j64yq1	329	17	range	range	NN
cord-034283-65j64yq1	329	18	of	of	IN
cord-034283-65j64yq1	329	19	marketing	marketing	NN
cord-034283-65j64yq1	329	20	stakeholders	stakeholder	NNS
cord-034283-65j64yq1	329	21	to	to	TO
cord-034283-65j64yq1	329	22	support	support	VB
cord-034283-65j64yq1	329	23	pervasive	pervasive	JJ
cord-034283-65j64yq1	329	24	ROMI	ROMI	NNP
cord-034283-65j64yq1	329	25	capabilities	capability	NNS
cord-034283-65j64yq1	329	26	.	.	.
cord-034283-65j64yq1	330	1	It	-PRON-	PRP
cord-034283-65j64yq1	330	2	's	be	VBZ
cord-034283-65j64yq1	330	3	helpful	helpful	JJ
cord-034283-65j64yq1	330	4	for	for	IN
cord-034283-65j64yq1	330	5	the	the	DT
cord-034283-65j64yq1	330	6	analytics	analytic	NNS
cord-034283-65j64yq1	330	7	team	team	NN
cord-034283-65j64yq1	330	8	to	to	IN
cord-034283-65j64yq1	330	9	structure	structure	NN
cord-034283-65j64yq1	330	10	analytics	analytic	NNS
cord-034283-65j64yq1	330	11	support	support	NN
cord-034283-65j64yq1	330	12	around	around	IN
cord-034283-65j64yq1	330	13	three	three	CD
cord-034283-65j64yq1	330	14	delivery	delivery	NN
cord-034283-65j64yq1	330	15	formats	format	NNS
cord-034283-65j64yq1	330	16	.	.	.
cord-034283-65j64yq1	331	1	Each	each	DT
cord-034283-65j64yq1	331	2	format	format	NN
cord-034283-65j64yq1	331	3	requires	require	VBZ
cord-034283-65j64yq1	331	4	a	a	DT
cord-034283-65j64yq1	331	5	different	different	JJ
cord-034283-65j64yq1	331	6	type	type	NN
cord-034283-65j64yq1	331	7	of	of	IN
cord-034283-65j64yq1	331	8	partnership	partnership	NN
cord-034283-65j64yq1	331	9	with	with	IN
cord-034283-65j64yq1	331	10	different	different	JJ
cord-034283-65j64yq1	331	11	marketing	marketing	NN
cord-034283-65j64yq1	331	12	stakeholders	stakeholder	NNS
cord-034283-65j64yq1	331	13	for	for	IN
cord-034283-65j64yq1	331	14	effectiveness	effectiveness	NN
cord-034283-65j64yq1	331	15	.	.	.
cord-034283-65j64yq1	332	1	The	the	DT
cord-034283-65j64yq1	332	2	first	first	JJ
cord-034283-65j64yq1	332	3	support	support	NN
cord-034283-65j64yq1	332	4	format	format	NN
cord-034283-65j64yq1	332	5	is	be	VBZ
cord-034283-65j64yq1	332	6	to	to	TO
cord-034283-65j64yq1	332	7	partner	partner	NN
cord-034283-65j64yq1	332	8	with	with	IN
cord-034283-65j64yq1	332	9	tool	tool	NN
cord-034283-65j64yq1	332	10	users	user	NNS
cord-034283-65j64yq1	332	11	,	,	,
cord-034283-65j64yq1	332	12	with	with	IN
cord-034283-65j64yq1	332	13	a	a	DT
cord-034283-65j64yq1	332	14	goal	goal	NN
cord-034283-65j64yq1	332	15	of	of	IN
cord-034283-65j64yq1	332	16	empowering	empower	VBG
cord-034283-65j64yq1	332	17	them	-PRON-	PRP
cord-034283-65j64yq1	332	18	to	to	TO
cord-034283-65j64yq1	332	19	do	do	VB
cord-034283-65j64yq1	332	20	their	-PRON-	PRP$
cord-034283-65j64yq1	332	21	own	own	JJ
cord-034283-65j64yq1	332	22	analytics	analytic	NNS
cord-034283-65j64yq1	332	23	using	use	VBG
cord-034283-65j64yq1	332	24	functionality	functionality	NN
cord-034283-65j64yq1	332	25	embedded	embed	VBN
cord-034283-65j64yq1	332	26	in	in	IN
cord-034283-65j64yq1	332	27	their	-PRON-	PRP$
cord-034283-65j64yq1	332	28	platforms	platform	NNS
cord-034283-65j64yq1	332	29	.	.	.
cord-034283-65j64yq1	333	1	Every	every	DT
cord-034283-65j64yq1	333	2	martech	martech	NNP
cord-034283-65j64yq1	333	3	tool	tool	NN
cord-034283-65j64yq1	333	4	has	have	VBZ
cord-034283-65j64yq1	333	5	embedded	embed	VBN
cord-034283-65j64yq1	333	6	analytics	analytic	NNS
cord-034283-65j64yq1	333	7	.	.	.
cord-034283-65j64yq1	334	1	Most	Most	JJS
cord-034283-65j64yq1	334	2	focus	focus	VBP
cord-034283-65j64yq1	334	3	on	on	IN
cord-034283-65j64yq1	334	4	measuring	measure	VBG
cord-034283-65j64yq1	334	5	returns	return	NNS
cord-034283-65j64yq1	334	6	on	on	IN
cord-034283-65j64yq1	334	7	that	that	DT
cord-034283-65j64yq1	334	8	platform	platform	NN
cord-034283-65j64yq1	334	9	's	's	POS
cord-034283-65j64yq1	334	10	data	datum	NNS
cord-034283-65j64yq1	334	11	set	set	NN
cord-034283-65j64yq1	334	12	,	,	,
cord-034283-65j64yq1	334	13	tied	tie	VBN
cord-034283-65j64yq1	334	14	to	to	IN
cord-034283-65j64yq1	334	15	its	-PRON-	PRP$
cord-034283-65j64yq1	334	16	activities	activity	NNS
cord-034283-65j64yq1	334	17	.	.	.
cord-034283-65j64yq1	335	1	Such	such	JJ
cord-034283-65j64yq1	335	2	a	a	DT
cord-034283-65j64yq1	335	3	perspective	perspective	NN
cord-034283-65j64yq1	335	4	is	be	VBZ
cord-034283-65j64yq1	335	5	helpful	helpful	JJ
cord-034283-65j64yq1	335	6	to	to	TO
cord-034283-65j64yq1	335	7	tool	tool	VB
cord-034283-65j64yq1	335	8	users	user	NNS
cord-034283-65j64yq1	335	9	but	but	CC
cord-034283-65j64yq1	335	10	not	not	RB
cord-034283-65j64yq1	335	11	relevant	relevant	JJ
cord-034283-65j64yq1	335	12	to	to	IN
cord-034283-65j64yq1	335	13	the	the	DT
cord-034283-65j64yq1	335	14	outcomesoriented	outcomesoriente	VBN
cord-034283-65j64yq1	335	15	questions	question	NNS
cord-034283-65j64yq1	335	16	of	of	IN
cord-034283-65j64yq1	335	17	senior	senior	JJ
cord-034283-65j64yq1	335	18	marketing	marketing	NN
cord-034283-65j64yq1	335	19	executives	executive	NNS
cord-034283-65j64yq1	335	20	.	.	.
cord-034283-65j64yq1	336	1	The	the	DT
cord-034283-65j64yq1	336	2	support	support	NN
cord-034283-65j64yq1	336	3	goal	goal	NN
cord-034283-65j64yq1	336	4	of	of	IN
cord-034283-65j64yq1	336	5	the	the	DT
cord-034283-65j64yq1	336	6	analytics	analytic	NNS
cord-034283-65j64yq1	336	7	team	team	NN
cord-034283-65j64yq1	336	8	should	should	MD
cord-034283-65j64yq1	336	9	be	be	VB
cord-034283-65j64yq1	336	10	to	to	TO
cord-034283-65j64yq1	336	11	highly	highly	RB
cord-034283-65j64yq1	336	12	leverage	leverage	VB
cord-034283-65j64yq1	336	13	its	-PRON-	PRP$
cord-034283-65j64yq1	336	14	time	time	NN
cord-034283-65j64yq1	336	15	supporting	support	VBG
cord-034283-65j64yq1	337	1	these	these	DT
cord-034283-65j64yq1	337	2	stakeholders	stakeholder	NNS
cord-034283-65j64yq1	337	3	-	-	:
cord-034283-65j64yq1	337	4	user	user	NN
cord-034283-65j64yq1	337	5	tool	tool	NN
cord-034283-65j64yq1	337	6	groups	group	NNS
cord-034283-65j64yq1	337	7	is	be	VBZ
cord-034283-65j64yq1	337	8	a	a	DT
cord-034283-65j64yq1	337	9	good	good	JJ
cord-034283-65j64yq1	337	10	example	example	NN
cord-034283-65j64yq1	337	11	-	-	HYPH
cord-034283-65j64yq1	337	12	in	in	IN
cord-034283-65j64yq1	337	13	order	order	NN
cord-034283-65j64yq1	337	14	to	to	TO
cord-034283-65j64yq1	337	15	free	free	JJ
cord-034283-65j64yq1	337	16	time	time	NN
cord-034283-65j64yq1	337	17	for	for	IN
cord-034283-65j64yq1	337	18	less	less	RBR
cord-034283-65j64yq1	337	19	-	-	HYPH
cord-034283-65j64yq1	337	20	structured	structured	JJ
cord-034283-65j64yq1	337	21	,	,	,
cord-034283-65j64yq1	337	22	higher	high	JJR
cord-034283-65j64yq1	337	23	-	-	HYPH
cord-034283-65j64yq1	337	24	value	value	NN
cord-034283-65j64yq1	337	25	analytics	analytic	NNS
cord-034283-65j64yq1	337	26	support	support	NN
cord-034283-65j64yq1	337	27	.	.	.
cord-034283-65j64yq1	338	1	The	the	DT
cord-034283-65j64yq1	338	2	second	second	JJ
cord-034283-65j64yq1	338	3	support	support	NN
cord-034283-65j64yq1	338	4	format	format	NN
cord-034283-65j64yq1	338	5	helps	help	VBZ
cord-034283-65j64yq1	338	6	each	each	DT
cord-034283-65j64yq1	338	7	Integrated	Integrated	NNP
cord-034283-65j64yq1	338	8	Marketing	Marketing	NNP
cord-034283-65j64yq1	338	9	Program	Program	NNP
cord-034283-65j64yq1	338	10	(	(	-LRB-
cord-034283-65j64yq1	338	11	IMP	IMP	NNP
cord-034283-65j64yq1	338	12	)	)	-RRB-
cord-034283-65j64yq1	338	13	leader	leader	NN
cord-034283-65j64yq1	338	14	to	to	IN
cord-034283-65j64yq1	338	15	structure	structure	NN
cord-034283-65j64yq1	338	16	,	,	,
cord-034283-65j64yq1	338	17	implement	implement	VB
cord-034283-65j64yq1	338	18	,	,	,
cord-034283-65j64yq1	338	19	and	and	CC
cord-034283-65j64yq1	338	20	apply	apply	VB
cord-034283-65j64yq1	338	21	the	the	DT
cord-034283-65j64yq1	338	22	right	right	JJ
cord-034283-65j64yq1	338	23	analytics	analytic	NNS
cord-034283-65j64yq1	338	24	framework	framework	NN
cord-034283-65j64yq1	338	25	for	for	IN
cord-034283-65j64yq1	338	26	their	-PRON-	PRP$
cord-034283-65j64yq1	338	27	particular	particular	JJ
cord-034283-65j64yq1	338	28	IMP	imp	NN
cord-034283-65j64yq1	338	29	.	.	.
cord-034283-65j64yq1	339	1	This	this	DT
cord-034283-65j64yq1	339	2	will	will	MD
cord-034283-65j64yq1	339	3	require	require	VB
cord-034283-65j64yq1	339	4	a	a	DT
cord-034283-65j64yq1	339	5	custom	custom	NN
cord-034283-65j64yq1	339	6	approach	approach	NN
cord-034283-65j64yq1	339	7	per	per	IN
cord-034283-65j64yq1	339	8	IMP	IMP	NNP
cord-034283-65j64yq1	339	9	,	,	,
cord-034283-65j64yq1	339	10	likely	likely	RB
cord-034283-65j64yq1	339	11	using	use	VBG
cord-034283-65j64yq1	339	12	a	a	DT
cord-034283-65j64yq1	339	13	data	data	NN
cord-034283-65j64yq1	339	14	lake	lake	NN
cord-034283-65j64yq1	339	15	;	;	:
cord-034283-65j64yq1	339	16	over	over	IN
cord-034283-65j64yq1	339	17	time	time	NN
cord-034283-65j64yq1	339	18	patterns	pattern	NNS
cord-034283-65j64yq1	339	19	will	will	MD
cord-034283-65j64yq1	339	20	emerge	emerge	VB
cord-034283-65j64yq1	339	21	where	where	WRB
cord-034283-65j64yq1	339	22	similar	similar	JJ
cord-034283-65j64yq1	339	23	IMPs	imp	NNS
cord-034283-65j64yq1	339	24	can	can	MD
cord-034283-65j64yq1	339	25	benefit	benefit	VB
cord-034283-65j64yq1	339	26	from	from	IN
cord-034283-65j64yq1	339	27	similar	similar	JJ
cord-034283-65j64yq1	339	28	analytical	analytical	JJ
cord-034283-65j64yq1	339	29	approaches	approach	NNS
cord-034283-65j64yq1	339	30	.	.	.
cord-034283-65j64yq1	340	1	One	one	CD
cord-034283-65j64yq1	340	2	key	key	NN
cord-034283-65j64yq1	340	3	to	to	IN
cord-034283-65j64yq1	340	4	success	success	NN
cord-034283-65j64yq1	340	5	is	be	VBZ
cord-034283-65j64yq1	340	6	to	to	TO
cord-034283-65j64yq1	340	7	structure	structure	NN
cord-034283-65j64yq1	340	8	analytics	analytic	NNS
cord-034283-65j64yq1	340	9	for	for	IN
cord-034283-65j64yq1	340	10	each	each	DT
cord-034283-65j64yq1	340	11	key	key	JJ
cord-034283-65j64yq1	340	12	IMP	IMP	NNP
cord-034283-65j64yq1	340	13	objective	objective	NN
cord-034283-65j64yq1	340	14	,	,	,
cord-034283-65j64yq1	340	15	not	not	RB
cord-034283-65j64yq1	340	16	just	just	RB
cord-034283-65j64yq1	340	17	the	the	DT
cord-034283-65j64yq1	340	18	overall	overall	JJ
cord-034283-65j64yq1	340	19	IMP	IMP	NNP
cord-034283-65j64yq1	340	20	,	,	,
cord-034283-65j64yq1	340	21	so	so	IN
cord-034283-65j64yq1	340	22	that	that	IN
cord-034283-65j64yq1	340	23	key	key	JJ
cord-034283-65j64yq1	340	24	program	program	NN
cord-034283-65j64yq1	340	25	elements	element	NNS
cord-034283-65j64yq1	340	26	can	can	MD
cord-034283-65j64yq1	340	27	be	be	VB
cord-034283-65j64yq1	340	28	evaluated	evaluate	VBN
cord-034283-65j64yq1	340	29	instead	instead	RB
cord-034283-65j64yq1	340	30	of	of	IN
cord-034283-65j64yq1	340	31	delivering	deliver	VBG
cord-034283-65j64yq1	340	32	all	all	DT
cord-034283-65j64yq1	340	33	-	-	HYPH
cord-034283-65j64yq1	340	34	or	or	CC
cord-034283-65j64yq1	340	35	-	-	HYPH
cord-034283-65j64yq1	340	36	nothing	nothing	NN
cord-034283-65j64yq1	340	37	IMP	IMP	NNP
cord-034283-65j64yq1	340	38	assessments	assessment	NNS
cord-034283-65j64yq1	340	39	.	.	.
cord-034283-65j64yq1	341	1	The	the	DT
cord-034283-65j64yq1	341	2	third	third	JJ
cord-034283-65j64yq1	341	3	support	support	NN
cord-034283-65j64yq1	341	4	format	format	NN
cord-034283-65j64yq1	341	5	is	be	VBZ
cord-034283-65j64yq1	341	6	the	the	DT
cord-034283-65j64yq1	341	7	least	least	RBS
cord-034283-65j64yq1	341	8	structured	structured	JJ
cord-034283-65j64yq1	341	9	.	.	.
cord-034283-65j64yq1	342	1	It	-PRON-	PRP
cord-034283-65j64yq1	342	2	involves	involve	VBZ
cord-034283-65j64yq1	342	3	partnering	partner	VBG
cord-034283-65j64yq1	342	4	with	with	IN
cord-034283-65j64yq1	342	5	the	the	DT
cord-034283-65j64yq1	342	6	marketing	marketing	NN
cord-034283-65j64yq1	342	7	leadership	leadership	NN
cord-034283-65j64yq1	342	8	team	team	NN
cord-034283-65j64yq1	342	9	to	to	TO
cord-034283-65j64yq1	342	10	structure	structure	VB
cord-034283-65j64yq1	342	11	and	and	CC
cord-034283-65j64yq1	342	12	answer	answer	VB
cord-034283-65j64yq1	342	13	an	an	DT
cord-034283-65j64yq1	342	14	ongoing	ongoing	JJ
cord-034283-65j64yq1	342	15	series	series	NN
cord-034283-65j64yq1	342	16	of	of	IN
cord-034283-65j64yq1	342	17	hypotheses	hypothesis	NNS
cord-034283-65j64yq1	342	18	and	and	CC
cord-034283-65j64yq1	342	19	questions	question	NNS
cord-034283-65j64yq1	342	20	that	that	DT
cord-034283-65j64yq1	342	21	leadership	leadership	NN
cord-034283-65j64yq1	342	22	would	would	MD
cord-034283-65j64yq1	342	23	like	like	VB
cord-034283-65j64yq1	342	24	to	to	TO
cord-034283-65j64yq1	342	25	explore	explore	VB
cord-034283-65j64yq1	342	26	to	to	TO
cord-034283-65j64yq1	342	27	improve	improve	VB
cord-034283-65j64yq1	342	28	marketing	marketing	NN
cord-034283-65j64yq1	342	29	's	's	POS
cord-034283-65j64yq1	342	30	effectiveness	effectiveness	NN
cord-034283-65j64yq1	342	31	.	.	.
cord-034283-65j64yq1	343	1	Keys	key	NNS
cord-034283-65j64yq1	343	2	to	to	IN
cord-034283-65j64yq1	343	3	success	success	NN
cord-034283-65j64yq1	343	4	include	include	VBP
cord-034283-65j64yq1	343	5	maintaining	maintain	VBG
cord-034283-65j64yq1	343	6	a	a	DT
cord-034283-65j64yq1	343	7	pipeline	pipeline	NN
cord-034283-65j64yq1	343	8	of	of	IN
cord-034283-65j64yq1	343	9	valuable	valuable	JJ
cord-034283-65j64yq1	343	10	questions	question	NNS
cord-034283-65j64yq1	343	11	,	,	,
cord-034283-65j64yq1	343	12	prioritizing	prioritize	VBG
cord-034283-65j64yq1	343	13	those	those	DT
cord-034283-65j64yq1	343	14	questions	question	NNS
cord-034283-65j64yq1	343	15	continuously	continuously	RB
cord-034283-65j64yq1	343	16	,	,	,
cord-034283-65j64yq1	343	17	and	and	CC
cord-034283-65j64yq1	343	18	bringing	bring	VBG
cord-034283-65j64yq1	343	19	back	back	RP
cord-034283-65j64yq1	343	20	answers	answer	NNS
cord-034283-65j64yq1	343	21	that	that	WDT
cord-034283-65j64yq1	343	22	are	be	VBP
cord-034283-65j64yq1	343	23	action	action	NN
cord-034283-65j64yq1	343	24	oriented	orient	VBN
cord-034283-65j64yq1	343	25	.	.	.
cord-034283-65j64yq1	344	1	How	how	WRB
cord-034283-65j64yq1	344	2	much	much	JJ
cord-034283-65j64yq1	344	3	of	of	IN
cord-034283-65j64yq1	344	4	a	a	DT
cord-034283-65j64yq1	344	5	transformation	transformation	NN
cord-034283-65j64yq1	344	6	this	this	DT
cord-034283-65j64yq1	344	7	represents	represent	VBZ
cord-034283-65j64yq1	344	8	for	for	IN
cord-034283-65j64yq1	344	9	analytics	analytic	NNS
cord-034283-65j64yq1	344	10	will	will	MD
cord-034283-65j64yq1	344	11	depend	depend	VB
cord-034283-65j64yq1	344	12	on	on	IN
cord-034283-65j64yq1	344	13	each	each	DT
cord-034283-65j64yq1	344	14	company	company	NN
cord-034283-65j64yq1	344	15	's	's	POS
cord-034283-65j64yq1	344	16	starting	starting	NN
cord-034283-65j64yq1	344	17	point	point	NN
cord-034283-65j64yq1	344	18	.	.	.
cord-034283-65j64yq1	345	1	Transformation	transformation	NN
cord-034283-65j64yq1	345	2	may	may	MD
cord-034283-65j64yq1	345	3	involve	involve	VB
cord-034283-65j64yq1	345	4	a	a	DT
cord-034283-65j64yq1	345	5	shift	shift	NN
cord-034283-65j64yq1	345	6	from	from	IN
cord-034283-65j64yq1	345	7	brand	brand	NN
cord-034283-65j64yq1	345	8	to	to	TO
cord-034283-65j64yq1	345	9	demand	demand	VB
cord-034283-65j64yq1	345	10	analytics	analytic	NNS
cord-034283-65j64yq1	345	11	.	.	.
cord-034283-65j64yq1	346	1	It	-PRON-	PRP
cord-034283-65j64yq1	346	2	may	may	MD
cord-034283-65j64yq1	346	3	involve	involve	VB
cord-034283-65j64yq1	346	4	a	a	DT
cord-034283-65j64yq1	346	5	shift	shift	NN
cord-034283-65j64yq1	346	6	from	from	IN
cord-034283-65j64yq1	346	7	light	light	JJ
cord-034283-65j64yq1	346	8	,	,	,
cord-034283-65j64yq1	346	9	reactive	reactive	JJ
cord-034283-65j64yq1	346	10	support	support	NN
cord-034283-65j64yq1	346	11	to	to	IN
cord-034283-65j64yq1	346	12	a	a	DT
cord-034283-65j64yq1	346	13	systematic	systematic	JJ
cord-034283-65j64yq1	346	14	and	and	CC
cord-034283-65j64yq1	346	15	strategic	strategic	JJ
cord-034283-65j64yq1	346	16	support	support	NN
cord-034283-65j64yq1	346	17	.	.	.
cord-034283-65j64yq1	347	1	A	a	DT
cord-034283-65j64yq1	347	2	team	team	NN
cord-034283-65j64yq1	347	3	whose	whose	WP$
cord-034283-65j64yq1	347	4	support	support	NN
cord-034283-65j64yq1	347	5	is	be	VBZ
cord-034283-65j64yq1	347	6	structured	structure	VBN
cord-034283-65j64yq1	347	7	in	in	IN
cord-034283-65j64yq1	347	8	the	the	DT
cord-034283-65j64yq1	347	9	way	way	NN
cord-034283-65j64yq1	347	10	we	-PRON-	PRP
cord-034283-65j64yq1	347	11	've	have	VB
cord-034283-65j64yq1	347	12	discussed	discuss	VBN
cord-034283-65j64yq1	347	13	will	will	MD
cord-034283-65j64yq1	347	14	enable	enable	VB
cord-034283-65j64yq1	347	15	the	the	DT
cord-034283-65j64yq1	347	16	use	use	NN
cord-034283-65j64yq1	347	17	of	of	IN
cord-034283-65j64yq1	347	18	analytics	analytic	NNS
cord-034283-65j64yq1	347	19	to	to	TO
cord-034283-65j64yq1	347	20	become	become	VB
cord-034283-65j64yq1	347	21	a	a	DT
cord-034283-65j64yq1	347	22	pervasive	pervasive	JJ
cord-034283-65j64yq1	347	23	and	and	CC
cord-034283-65j64yq1	347	24	informative	informative	JJ
cord-034283-65j64yq1	347	25	force	force	NN
cord-034283-65j64yq1	347	26	throughout	throughout	IN
cord-034283-65j64yq1	347	27	marketing	marketing	NN
cord-034283-65j64yq1	347	28	.	.	.
cord-034283-65j64yq1	348	1	How	how	WRB
cord-034283-65j64yq1	348	2	do	do	VBP
cord-034283-65j64yq1	348	3	you	-PRON-	PRP
cord-034283-65j64yq1	348	4	make	make	VB
cord-034283-65j64yq1	348	5	the	the	DT
cord-034283-65j64yq1	348	6	transformation	transformation	NN
cord-034283-65j64yq1	348	7	happen	happen	VB
cord-034283-65j64yq1	348	8	?	?	.
cord-034283-65j64yq1	349	1	Storbacka	Storbacka	NNS
cord-034283-65j64yq1	349	2	:	:	:
cord-034283-65j64yq1	350	1	The	the	DT
cord-034283-65j64yq1	350	2	transformations	transformation	NNS
cord-034283-65j64yq1	350	3	that	that	WDT
cord-034283-65j64yq1	350	4	you	-PRON-	PRP
cord-034283-65j64yq1	350	5	describe	describe	VBP
cord-034283-65j64yq1	350	6	are	be	VBP
cord-034283-65j64yq1	350	7	comprehensive	comprehensive	JJ
cord-034283-65j64yq1	350	8	,	,	,
cord-034283-65j64yq1	350	9	complicated	complicated	JJ
cord-034283-65j64yq1	350	10	and	and	CC
cord-034283-65j64yq1	350	11	challenging	challenging	JJ
cord-034283-65j64yq1	350	12	,	,	,
cord-034283-65j64yq1	350	13	and	and	CC
cord-034283-65j64yq1	350	14	are	be	VBP
cord-034283-65j64yq1	350	15	likely	likely	JJ
cord-034283-65j64yq1	350	16	to	to	TO
cord-034283-65j64yq1	350	17	take	take	VB
cord-034283-65j64yq1	350	18	quite	quite	PDT
cord-034283-65j64yq1	350	19	a	a	DT
cord-034283-65j64yq1	350	20	long	long	JJ
cord-034283-65j64yq1	350	21	time	time	NN
cord-034283-65j64yq1	350	22	to	to	TO
cord-034283-65j64yq1	350	23	implement	implement	VB
cord-034283-65j64yq1	350	24	.	.	.
cord-034283-65j64yq1	351	1	Even	even	RB
cord-034283-65j64yq1	351	2	contemplating	contemplate	VBG
cord-034283-65j64yq1	351	3	the	the	DT
cord-034283-65j64yq1	351	4	implementation	implementation	NN
cord-034283-65j64yq1	351	5	of	of	IN
cord-034283-65j64yq1	351	6	the	the	DT
cord-034283-65j64yq1	351	7	changes	change	NNS
cord-034283-65j64yq1	351	8	will	will	MD
cord-034283-65j64yq1	351	9	make	make	VB
cord-034283-65j64yq1	351	10	any	any	DT
cord-034283-65j64yq1	351	11	marketing	marketing	NN
cord-034283-65j64yq1	351	12	executive	executive	NN
cord-034283-65j64yq1	351	13	exhausted	exhaust	VBN
cord-034283-65j64yq1	351	14	.	.	.
cord-034283-65j64yq1	352	1	How	how	WRB
cord-034283-65j64yq1	352	2	companies	company	NNS
cord-034283-65j64yq1	352	3	are	be	VBP
cord-034283-65j64yq1	352	4	approaching	approach	VBG
cord-034283-65j64yq1	352	5	this	this	DT
cord-034283-65j64yq1	352	6	challenge	challenge	NN
cord-034283-65j64yq1	352	7	?	?	.
cord-034283-65j64yq1	353	1	Moser	Moser	NNP
cord-034283-65j64yq1	353	2	:	:	:
cord-034283-65j64yq1	353	3	Focus	Focus	NNP
cord-034283-65j64yq1	353	4	is	be	VBZ
cord-034283-65j64yq1	353	5	key	key	JJ
cord-034283-65j64yq1	353	6	.	.	.
cord-034283-65j64yq1	354	1	Leaders	leader	NNS
cord-034283-65j64yq1	354	2	should	should	MD
cord-034283-65j64yq1	354	3	choose	choose	VB
cord-034283-65j64yq1	354	4	the	the	DT
cord-034283-65j64yq1	354	5	few	few	JJ
cord-034283-65j64yq1	354	6	trends	trend	NNS
cord-034283-65j64yq1	354	7	that	that	WDT
cord-034283-65j64yq1	354	8	matter	matter	VBP
cord-034283-65j64yq1	354	9	to	to	IN
cord-034283-65j64yq1	354	10	them	-PRON-	PRP
cord-034283-65j64yq1	354	11	most	most	RBS
cord-034283-65j64yq1	354	12	,	,	,
cord-034283-65j64yq1	354	13	not	not	RB
cord-034283-65j64yq1	354	14	tackle	tackle	VB
cord-034283-65j64yq1	354	15	them	-PRON-	PRP
cord-034283-65j64yq1	354	16	all	all	DT
cord-034283-65j64yq1	354	17	.	.	.
cord-034283-65j64yq1	355	1	Given	give	VBN
cord-034283-65j64yq1	355	2	that	that	DT
cord-034283-65j64yq1	355	3	principle	principle	NN
cord-034283-65j64yq1	355	4	,	,	,
cord-034283-65j64yq1	355	5	we	-PRON-	PRP
cord-034283-65j64yq1	355	6	see	see	VBP
cord-034283-65j64yq1	355	7	two	two	CD
cord-034283-65j64yq1	355	8	types	type	NNS
cord-034283-65j64yq1	355	9	of	of	IN
cord-034283-65j64yq1	355	10	change	change	NN
cord-034283-65j64yq1	355	11	happening	happening	NN
cord-034283-65j64yq1	355	12	,	,	,
cord-034283-65j64yq1	355	13	CMO	CMO	NNP
cord-034283-65j64yq1	355	14	-	-	HYPH
cord-034283-65j64yq1	355	15	led	lead	VBN
cord-034283-65j64yq1	355	16	and	and	CC
cord-034283-65j64yq1	355	17	CEO	ceo	NN
cord-034283-65j64yq1	355	18	-	-	HYPH
cord-034283-65j64yq1	355	19	led	lead	VBN
cord-034283-65j64yq1	355	20	.	.	.
cord-034283-65j64yq1	356	1	When	when	WRB
cord-034283-65j64yq1	356	2	the	the	DT
cord-034283-65j64yq1	356	3	CMO	CMO	NNP
cord-034283-65j64yq1	356	4	leads	lead	VBZ
cord-034283-65j64yq1	356	5	change	change	NN
cord-034283-65j64yq1	356	6	,	,	,
cord-034283-65j64yq1	356	7	he	-PRON-	PRP
cord-034283-65j64yq1	356	8	or	or	CC
cord-034283-65j64yq1	356	9	she	-PRON-	PRP
cord-034283-65j64yq1	356	10	typically	typically	RB
cord-034283-65j64yq1	356	11	develops	develop	VBZ
cord-034283-65j64yq1	356	12	a	a	DT
cord-034283-65j64yq1	356	13	proactive	proactive	JJ
cord-034283-65j64yq1	356	14	marketing	marketing	NN
cord-034283-65j64yq1	356	15	transformation	transformation	NN
cord-034283-65j64yq1	356	16	agenda	agenda	NN
cord-034283-65j64yq1	356	17	that	that	WDT
cord-034283-65j64yq1	356	18	sets	set	VBZ
cord-034283-65j64yq1	356	19	out	out	RP
cord-034283-65j64yq1	356	20	a	a	DT
cord-034283-65j64yq1	356	21	vision	vision	NN
cord-034283-65j64yq1	356	22	for	for	IN
cord-034283-65j64yq1	356	23	how	how	WRB
cord-034283-65j64yq1	356	24	to	to	TO
cord-034283-65j64yq1	356	25	modernize	modernize	VB
cord-034283-65j64yq1	356	26	the	the	DT
cord-034283-65j64yq1	356	27	marketing	marketing	NN
cord-034283-65j64yq1	356	28	function	function	NN
cord-034283-65j64yq1	356	29	.	.	.
cord-034283-65j64yq1	357	1	The	the	DT
cord-034283-65j64yq1	357	2	agenda	agenda	NN
cord-034283-65j64yq1	357	3	is	be	VBZ
cord-034283-65j64yq1	357	4	unique	unique	JJ
cord-034283-65j64yq1	357	5	to	to	IN
cord-034283-65j64yq1	357	6	each	each	DT
cord-034283-65j64yq1	357	7	company	company	NN
cord-034283-65j64yq1	357	8	,	,	,
cord-034283-65j64yq1	357	9	consisting	consist	VBG
cord-034283-65j64yq1	357	10	of	of	IN
cord-034283-65j64yq1	357	11	three	three	CD
cord-034283-65j64yq1	357	12	to	to	TO
cord-034283-65j64yq1	357	13	six	six	CD
cord-034283-65j64yq1	357	14	impact	impact	NN
cord-034283-65j64yq1	357	15	areas	area	NNS
cord-034283-65j64yq1	357	16	over	over	IN
cord-034283-65j64yq1	357	17	several	several	JJ
cord-034283-65j64yq1	357	18	years	year	NNS
cord-034283-65j64yq1	357	19	where	where	WRB
cord-034283-65j64yq1	357	20	"	"	``
cord-034283-65j64yq1	357	21	from	from	IN
cord-034283-65j64yq1	357	22	…	…	NFP
cord-034283-65j64yq1	357	23	to	to	TO
cord-034283-65j64yq1	357	24	"	"	``
cord-034283-65j64yq1	357	25	transformation	transformation	NN
cord-034283-65j64yq1	357	26	is	be	VBZ
cord-034283-65j64yq1	357	27	critical	critical	JJ
cord-034283-65j64yq1	357	28	.	.	.
cord-034283-65j64yq1	358	1	These	these	DT
cord-034283-65j64yq1	358	2	multiple	multiple	JJ
cord-034283-65j64yq1	358	3	changes	change	NNS
cord-034283-65j64yq1	358	4	ladder	ladder	VBP
cord-034283-65j64yq1	358	5	up	up	IN
cord-034283-65j64yq1	358	6	to	to	IN
cord-034283-65j64yq1	358	7	a	a	DT
cord-034283-65j64yq1	358	8	coherent	coherent	JJ
cord-034283-65j64yq1	358	9	theme	theme	NN
cord-034283-65j64yq1	358	10	that	that	IN
cord-034283-65j64yq1	358	11	the	the	DT
cord-034283-65j64yq1	358	12	CMO	CMO	NNP
cord-034283-65j64yq1	358	13	develops	develop	VBZ
cord-034283-65j64yq1	358	14	,	,	,
cord-034283-65j64yq1	358	15	articulating	articulate	VBG
cord-034283-65j64yq1	358	16	a	a	DT
cord-034283-65j64yq1	358	17	value	value	NN
cord-034283-65j64yq1	358	18	proposition	proposition	NN
cord-034283-65j64yq1	358	19	for	for	IN
cord-034283-65j64yq1	358	20	the	the	DT
cord-034283-65j64yq1	358	21	future	future	JJ
cord-034283-65j64yq1	358	22	role	role	NN
cord-034283-65j64yq1	358	23	of	of	IN
cord-034283-65j64yq1	358	24	marketing	marketing	NN
cord-034283-65j64yq1	358	25	in	in	IN
cord-034283-65j64yq1	358	26	the	the	DT
cord-034283-65j64yq1	358	27	company	company	NN
cord-034283-65j64yq1	358	28	.	.	.
cord-034283-65j64yq1	359	1	Armed	arm	VBN
cord-034283-65j64yq1	359	2	with	with	IN
cord-034283-65j64yq1	359	3	this	this	DT
cord-034283-65j64yq1	359	4	vision	vision	NN
cord-034283-65j64yq1	359	5	,	,	,
cord-034283-65j64yq1	359	6	the	the	DT
cord-034283-65j64yq1	359	7	CMO	CMO	NNP
cord-034283-65j64yq1	359	8	asks	ask	VBZ
cord-034283-65j64yq1	359	9	the	the	DT
cord-034283-65j64yq1	359	10	CEO	ceo	NN
cord-034283-65j64yq1	359	11	/	/	SYM
cord-034283-65j64yq1	359	12	C	C	NNP
cord-034283-65j64yq1	359	13	-	-	HYPH
cord-034283-65j64yq1	359	14	Suite	Suite	NNP
cord-034283-65j64yq1	359	15	for	for	IN
cord-034283-65j64yq1	359	16	transformation	transformation	NN
cord-034283-65j64yq1	359	17	funding	funding	NN
cord-034283-65j64yq1	359	18	,	,	,
cord-034283-65j64yq1	359	19	because	because	IN
cord-034283-65j64yq1	359	20	most	most	JJS
cord-034283-65j64yq1	359	21	marketing	marketing	NN
cord-034283-65j64yq1	359	22	organizations	organization	NNS
cord-034283-65j64yq1	359	23	are	be	VBP
cord-034283-65j64yq1	359	24	funded	fund	VBN
cord-034283-65j64yq1	359	25	to	to	TO
cord-034283-65j64yq1	359	26	carry	carry	VB
cord-034283-65j64yq1	359	27	business	business	NN
cord-034283-65j64yq1	359	28	-	-	HYPH
cord-034283-65j64yq1	359	29	as	as	IN
cord-034283-65j64yq1	359	30	-	-	HYPH
cord-034283-65j64yq1	359	31	usual	usual	JJ
cord-034283-65j64yq1	359	32	operations	operation	NNS
cord-034283-65j64yq1	359	33	,	,	,
cord-034283-65j64yq1	359	34	not	not	RB
cord-034283-65j64yq1	359	35	to	to	TO
cord-034283-65j64yq1	359	36	reinvent	reinvent	VB
cord-034283-65j64yq1	359	37	.	.	.
cord-034283-65j64yq1	360	1	The	the	DT
cord-034283-65j64yq1	360	2	transformation	transformation	NN
cord-034283-65j64yq1	360	3	typically	typically	RB
cord-034283-65j64yq1	360	4	lasts	last	VBZ
cord-034283-65j64yq1	360	5	two	two	CD
cord-034283-65j64yq1	360	6	to	to	TO
cord-034283-65j64yq1	360	7	three	three	CD
cord-034283-65j64yq1	360	8	years	year	NNS
cord-034283-65j64yq1	360	9	,	,	,
cord-034283-65j64yq1	360	10	with	with	IN
cord-034283-65j64yq1	360	11	annual	annual	JJ
cord-034283-65j64yq1	360	12	accountability	accountability	NN
cord-034283-65j64yq1	360	13	for	for	IN
cord-034283-65j64yq1	360	14	what	what	WDT
cord-034283-65j64yq1	360	15	transformation	transformation	NN
cord-034283-65j64yq1	360	16	has	have	VBZ
cord-034283-65j64yq1	360	17	been	be	VBN
cord-034283-65j64yq1	360	18	accomplished	accomplish	VBN
cord-034283-65j64yq1	360	19	and	and	CC
cord-034283-65j64yq1	360	20	what	what	WDT
cord-034283-65j64yq1	360	21	business	business	NN
cord-034283-65j64yq1	360	22	impact	impact	NN
cord-034283-65j64yq1	360	23	has	have	VBZ
cord-034283-65j64yq1	360	24	been	be	VBN
cord-034283-65j64yq1	360	25	produced	produce	VBN
cord-034283-65j64yq1	360	26	.	.	.
cord-034283-65j64yq1	361	1	I	-PRON-	PRP
cord-034283-65j64yq1	361	2	've	have	VB
cord-034283-65j64yq1	361	3	found	find	VBN
cord-034283-65j64yq1	361	4	that	that	IN
cord-034283-65j64yq1	361	5	most	most	JJS
cord-034283-65j64yq1	361	6	CMO	CMO	NNP
cord-034283-65j64yq1	361	7	's	's	POS
cord-034283-65j64yq1	361	8	have	have	VBP
cord-034283-65j64yq1	361	9	the	the	DT
cord-034283-65j64yq1	361	10	desire	desire	NN
cord-034283-65j64yq1	361	11	to	to	TO
cord-034283-65j64yq1	361	12	do	do	VB
cord-034283-65j64yq1	361	13	this	this	DT
cord-034283-65j64yq1	361	14	.	.	.
cord-034283-65j64yq1	362	1	The	the	DT
cord-034283-65j64yq1	362	2	only	only	JJ
cord-034283-65j64yq1	362	3	question	question	NN
cord-034283-65j64yq1	362	4	is	be	VBZ
cord-034283-65j64yq1	362	5	whether	whether	IN
cord-034283-65j64yq1	362	6	that	that	DT
cord-034283-65j64yq1	362	7	desire	desire	NN
cord-034283-65j64yq1	362	8	rises	rise	VBZ
cord-034283-65j64yq1	362	9	from	from	IN
cord-034283-65j64yq1	362	10	a	a	DT
cord-034283-65j64yq1	362	11	"	"	``
cord-034283-65j64yq1	362	12	do	do	VBP
cord-034283-65j64yq1	362	13	it	-PRON-	PRP
cord-034283-65j64yq1	362	14	someday	someday	RB
cord-034283-65j64yq1	362	15	"	"	''
cord-034283-65j64yq1	362	16	to	to	IN
cord-034283-65j64yq1	362	17	a	a	DT
cord-034283-65j64yq1	362	18	"	"	``
cord-034283-65j64yq1	362	19	do	do	VB
cord-034283-65j64yq1	362	20	it	-PRON-	PRP
cord-034283-65j64yq1	362	21	now	now	RB
cord-034283-65j64yq1	362	22	.	.	.
cord-034283-65j64yq1	363	1	"	"	``
cord-034283-65j64yq1	363	2	We	-PRON-	PRP
cord-034283-65j64yq1	363	3	see	see	VBP
cord-034283-65j64yq1	363	4	certain	certain	JJ
cord-034283-65j64yq1	363	5	patterns	pattern	NNS
cord-034283-65j64yq1	363	6	in	in	IN
cord-034283-65j64yq1	363	7	the	the	DT
cord-034283-65j64yq1	363	8	triggers	trigger	NNS
cord-034283-65j64yq1	363	9	that	that	WDT
cord-034283-65j64yq1	363	10	compel	compel	VBP
cord-034283-65j64yq1	363	11	CMOs	cmo	NNS
cord-034283-65j64yq1	363	12	to	to	TO
cord-034283-65j64yq1	363	13	act	act	VB
cord-034283-65j64yq1	363	14	:	:	:
cord-034283-65j64yq1	363	15	new	new	JJ
cord-034283-65j64yq1	363	16	-	-	HYPH
cord-034283-65j64yq1	363	17	in	in	IN
cord-034283-65j64yq1	363	18	-	-	HYPH
cord-034283-65j64yq1	363	19	role	role	NN
cord-034283-65j64yq1	363	20	CMOs	cmo	NNS
cord-034283-65j64yq1	363	21	may	may	MD
cord-034283-65j64yq1	363	22	believe	believe	VB
cord-034283-65j64yq1	363	23	that	that	IN
cord-034283-65j64yq1	363	24	starting	start	VBG
cord-034283-65j64yq1	363	25	strong	strong	JJ
cord-034283-65j64yq1	363	26	is	be	VBZ
cord-034283-65j64yq1	363	27	key	key	JJ
cord-034283-65j64yq1	363	28	to	to	IN
cord-034283-65j64yq1	363	29	making	make	VBG
cord-034283-65j64yq1	363	30	their	-PRON-	PRP$
cord-034283-65j64yq1	363	31	mark	mark	NN
cord-034283-65j64yq1	363	32	;	;	:
cord-034283-65j64yq1	363	33	CMOs	CMOs	NNPS
cord-034283-65j64yq1	363	34	may	may	MD
cord-034283-65j64yq1	363	35	want	want	VB
cord-034283-65j64yq1	363	36	to	to	TO
cord-034283-65j64yq1	363	37	prepare	prepare	VB
cord-034283-65j64yq1	363	38	a	a	DT
cord-034283-65j64yq1	363	39	game	game	NN
cord-034283-65j64yq1	363	40	plan	plan	NN
cord-034283-65j64yq1	363	41	ahead	ahead	RB
cord-034283-65j64yq1	363	42	of	of	IN
cord-034283-65j64yq1	363	43	the	the	DT
cord-034283-65j64yq1	363	44	arrival	arrival	NN
cord-034283-65j64yq1	363	45	of	of	IN
cord-034283-65j64yq1	363	46	a	a	DT
cord-034283-65j64yq1	363	47	new	new	JJ
cord-034283-65j64yq1	363	48	CEO	ceo	NN
cord-034283-65j64yq1	363	49	;	;	:
cord-034283-65j64yq1	363	50	CMOs	CMOs	NNPS
cord-034283-65j64yq1	363	51	may	may	MD
cord-034283-65j64yq1	363	52	decide	decide	VB
cord-034283-65j64yq1	363	53	that	that	IN
cord-034283-65j64yq1	363	54	one	one	CD
cord-034283-65j64yq1	363	55	year	year	NN
cord-034283-65j64yq1	363	56	's	's	POS
cord-034283-65j64yq1	363	57	annual	annual	JJ
cord-034283-65j64yq1	363	58	plan	plan	NN
cord-034283-65j64yq1	363	59	will	will	MD
cord-034283-65j64yq1	363	60	be	be	VB
cord-034283-65j64yq1	363	61	transformation	transformation	NN
cord-034283-65j64yq1	363	62	vs.	vs.	FW
cord-034283-65j64yq1	363	63	incremental	incremental	JJ
cord-034283-65j64yq1	363	64	;	;	:
cord-034283-65j64yq1	363	65	an	an	DT
cord-034283-65j64yq1	363	66	enterprise	enterprise	NN
cord-034283-65j64yq1	363	67	-	-	HYPH
cord-034283-65j64yq1	363	68	wide	wide	JJ
cord-034283-65j64yq1	363	69	digital	digital	JJ
cord-034283-65j64yq1	363	70	transformation	transformation	NN
cord-034283-65j64yq1	363	71	initiative	initiative	NN
cord-034283-65j64yq1	363	72	may	may	MD
cord-034283-65j64yq1	363	73	reach	reach	VB
cord-034283-65j64yq1	363	74	marketing	marketing	NN
cord-034283-65j64yq1	363	75	;	;	:
cord-034283-65j64yq1	363	76	and/or	and/or	CC
cord-034283-65j64yq1	363	77	marketing	marketing	NN
cord-034283-65j64yq1	363	78	may	may	MD
cord-034283-65j64yq1	363	79	plan	plan	VB
cord-034283-65j64yq1	363	80	for	for	IN
cord-034283-65j64yq1	363	81	a	a	DT
cord-034283-65j64yq1	363	82	shift	shift	NN
cord-034283-65j64yq1	363	83	concurrent	concurrent	JJ
cord-034283-65j64yq1	363	84	with	with	IN
cord-034283-65j64yq1	363	85	a	a	DT
cord-034283-65j64yq1	363	86	major	major	JJ
cord-034283-65j64yq1	363	87	business	business	NN
cord-034283-65j64yq1	363	88	shift	shift	NN
cord-034283-65j64yq1	363	89	(	(	-LRB-
cord-034283-65j64yq1	363	90	often	often	RB
cord-034283-65j64yq1	363	91	M&A	M&A	NNP
cord-034283-65j64yq1	363	92	)	)	-RRB-
cord-034283-65j64yq1	363	93	.	.	.
cord-034283-65j64yq1	364	1	A	a	DT
cord-034283-65j64yq1	364	2	CMO	CMO	NNP
cord-034283-65j64yq1	364	3	-	-	HYPH
cord-034283-65j64yq1	364	4	led	lead	VBN
cord-034283-65j64yq1	364	5	marketing	marketing	NN
cord-034283-65j64yq1	364	6	transformation	transformation	NN
cord-034283-65j64yq1	364	7	agenda	agenda	NN
cord-034283-65j64yq1	364	8	is	be	VBZ
cord-034283-65j64yq1	364	9	the	the	DT
cord-034283-65j64yq1	364	10	best	good	JJS
cord-034283-65j64yq1	364	11	opportunity	opportunity	NN
cord-034283-65j64yq1	364	12	for	for	IN
cord-034283-65j64yq1	364	13	marketing	marketing	NN
cord-034283-65j64yq1	364	14	to	to	TO
cord-034283-65j64yq1	364	15	step	step	VB
cord-034283-65j64yq1	364	16	forward	forward	RB
cord-034283-65j64yq1	364	17	in	in	IN
cord-034283-65j64yq1	364	18	playing	play	VBG
cord-034283-65j64yq1	364	19	a	a	DT
cord-034283-65j64yq1	364	20	more	more	RBR
cord-034283-65j64yq1	364	21	strategic	strategic	JJ
cord-034283-65j64yq1	364	22	role	role	NN
cord-034283-65j64yq1	364	23	within	within	IN
cord-034283-65j64yq1	364	24	the	the	DT
cord-034283-65j64yq1	364	25	company	company	NN
cord-034283-65j64yq1	364	26	.	.	.
cord-034283-65j64yq1	365	1	CMO	CMO	NNP
cord-034283-65j64yq1	365	2	's	's	POS
cord-034283-65j64yq1	365	3	have	have	VBP
cord-034283-65j64yq1	365	4	a	a	DT
cord-034283-65j64yq1	365	5	markedly	markedly	RB
cord-034283-65j64yq1	365	6	different	different	JJ
cord-034283-65j64yq1	365	7	chance	chance	NN
cord-034283-65j64yq1	365	8	to	to	TO
cord-034283-65j64yq1	365	9	frame	frame	VB
cord-034283-65j64yq1	365	10	the	the	DT
cord-034283-65j64yq1	365	11	discussion	discussion	NN
cord-034283-65j64yq1	365	12	if	if	IN
cord-034283-65j64yq1	365	13	they	-PRON-	PRP
cord-034283-65j64yq1	365	14	have	have	VBP
cord-034283-65j64yq1	365	15	led	lead	VBN
cord-034283-65j64yq1	365	16	the	the	DT
cord-034283-65j64yq1	365	17	thinking	thinking	NN
cord-034283-65j64yq1	365	18	.	.	.
cord-034283-65j64yq1	366	1	That	that	DT
cord-034283-65j64yq1	366	2	's	be	VBZ
cord-034283-65j64yq1	366	3	why	why	WRB
cord-034283-65j64yq1	366	4	it	-PRON-	PRP
cord-034283-65j64yq1	366	5	's	be	VBZ
cord-034283-65j64yq1	366	6	good	good	JJ
cord-034283-65j64yq1	366	7	to	to	TO
cord-034283-65j64yq1	366	8	act	act	VB
cord-034283-65j64yq1	366	9	with	with	IN
cord-034283-65j64yq1	366	10	urgency	urgency	NN
cord-034283-65j64yq1	366	11	,	,	,
cord-034283-65j64yq1	366	12	because	because	IN
cord-034283-65j64yq1	366	13	there	there	EX
cord-034283-65j64yq1	366	14	is	be	VBZ
cord-034283-65j64yq1	366	15	another	another	DT
cord-034283-65j64yq1	366	16	scenario	scenario	NN
cord-034283-65j64yq1	366	17	for	for	IN
cord-034283-65j64yq1	366	18	transformation	transformation	NN
cord-034283-65j64yq1	366	19	that	that	WDT
cord-034283-65j64yq1	366	20	is	be	VBZ
cord-034283-65j64yq1	366	21	less	less	RBR
cord-034283-65j64yq1	366	22	promising	promising	JJ
cord-034283-65j64yq1	366	23	-	-	:
cord-034283-65j64yq1	366	24	a	a	DT
cord-034283-65j64yq1	366	25	CEO	ceo	NN
cord-034283-65j64yq1	366	26	or	or	CC
cord-034283-65j64yq1	366	27	COO	coo	NN
cord-034283-65j64yq1	366	28	-	-	HYPH
cord-034283-65j64yq1	366	29	led	lead	VBN
cord-034283-65j64yq1	366	30	transformation	transformation	NN
cord-034283-65j64yq1	366	31	.	.	.
cord-034283-65j64yq1	367	1	The	the	DT
cord-034283-65j64yq1	367	2	CEO	ceo	NN
cord-034283-65j64yq1	367	3	may	may	MD
cord-034283-65j64yq1	367	4	approach	approach	VB
cord-034283-65j64yq1	367	5	the	the	DT
cord-034283-65j64yq1	367	6	transformation	transformation	NN
cord-034283-65j64yq1	367	7	from	from	IN
cord-034283-65j64yq1	367	8	one	one	CD
cord-034283-65j64yq1	367	9	of	of	IN
cord-034283-65j64yq1	367	10	several	several	JJ
cord-034283-65j64yq1	367	11	angles	angle	NNS
cord-034283-65j64yq1	367	12	.	.	.
cord-034283-65j64yq1	368	1	The	the	DT
cord-034283-65j64yq1	368	2	CEO	CEO	NNP
cord-034283-65j64yq1	368	3	often	often	RB
cord-034283-65j64yq1	368	4	sponsors	sponsor	VBZ
cord-034283-65j64yq1	368	5	enterprise	enterprise	NN
cord-034283-65j64yq1	368	6	-	-	HYPH
cord-034283-65j64yq1	368	7	wide	wide	JJ
cord-034283-65j64yq1	368	8	digital	digital	JJ
cord-034283-65j64yq1	368	9	transformation	transformation	NN
cord-034283-65j64yq1	368	10	,	,	,
cord-034283-65j64yq1	368	11	including	include	VBG
cord-034283-65j64yq1	368	12	marketing	marketing	NN
cord-034283-65j64yq1	368	13	.	.	.
cord-034283-65j64yq1	369	1	In	in	IN
cord-034283-65j64yq1	369	2	that	that	DT
cord-034283-65j64yq1	369	3	scenario	scenario	NN
cord-034283-65j64yq1	369	4	marketing	marketing	NN
cord-034283-65j64yq1	369	5	will	will	MD
cord-034283-65j64yq1	369	6	be	be	VB
cord-034283-65j64yq1	369	7	competing	compete	VBG
cord-034283-65j64yq1	369	8	with	with	IN
cord-034283-65j64yq1	369	9	other	other	JJ
cord-034283-65j64yq1	369	10	functions	function	NNS
cord-034283-65j64yq1	369	11	making	make	VBG
cord-034283-65j64yq1	369	12	similar	similar	JJ
cord-034283-65j64yq1	369	13	transformation	transformation	NN
cord-034283-65j64yq1	369	14	requests	request	NNS
cord-034283-65j64yq1	369	15	,	,	,
cord-034283-65j64yq1	369	16	often	often	RB
cord-034283-65j64yq1	369	17	with	with	IN
cord-034283-65j64yq1	369	18	a	a	DT
cord-034283-65j64yq1	369	19	cost	cost	NN
cord-034283-65j64yq1	369	20	cutting	cutting	NN
cord-034283-65j64yq1	369	21	promise	promise	NN
cord-034283-65j64yq1	369	22	that	that	WDT
cord-034283-65j64yq1	369	23	attracts	attract	VBZ
cord-034283-65j64yq1	369	24	capital	capital	NN
cord-034283-65j64yq1	369	25	more	more	RBR
cord-034283-65j64yq1	369	26	easily	easily	RB
cord-034283-65j64yq1	369	27	than	than	IN
cord-034283-65j64yq1	369	28	marketing	marketing	NN
cord-034283-65j64yq1	369	29	's	's	POS
cord-034283-65j64yq1	369	30	promise	promise	NN
cord-034283-65j64yq1	369	31	of	of	IN
cord-034283-65j64yq1	369	32	better	well	JJR
cord-034283-65j64yq1	369	33	growth	growth	NN
cord-034283-65j64yq1	369	34	.	.	.
cord-034283-65j64yq1	370	1	In	in	IN
cord-034283-65j64yq1	370	2	a	a	DT
cord-034283-65j64yq1	370	3	second	second	JJ
cord-034283-65j64yq1	370	4	scenario	scenario	NN
cord-034283-65j64yq1	370	5	the	the	DT
cord-034283-65j64yq1	370	6	CEO	CEO	NNP
cord-034283-65j64yq1	370	7	may	may	MD
cord-034283-65j64yq1	370	8	want	want	VB
cord-034283-65j64yq1	370	9	to	to	TO
cord-034283-65j64yq1	370	10	build	build	VB
cord-034283-65j64yq1	370	11	direct	direct	JJ
cord-034283-65j64yq1	370	12	-	-	HYPH
cord-034283-65j64yq1	370	13	toconsumer	toconsumer	NN
cord-034283-65j64yq1	370	14	business	business	NN
cord-034283-65j64yq1	370	15	.	.	.
cord-034283-65j64yq1	371	1	In	in	IN
cord-034283-65j64yq1	371	2	this	this	DT
cord-034283-65j64yq1	371	3	case	case	NN
cord-034283-65j64yq1	371	4	the	the	DT
cord-034283-65j64yq1	371	5	CEO	ceo	NN
cord-034283-65j64yq1	371	6	may	may	MD
cord-034283-65j64yq1	371	7	either	either	CC
cord-034283-65j64yq1	371	8	expand	expand	VB
cord-034283-65j64yq1	371	9	marketing	marketing	NN
cord-034283-65j64yq1	371	10	's	's	POS
cord-034283-65j64yq1	371	11	role	role	NN
cord-034283-65j64yq1	371	12	or	or	CC
cord-034283-65j64yq1	371	13	may	may	MD
cord-034283-65j64yq1	371	14	shrink	shrink	VB
cord-034283-65j64yq1	371	15	it	-PRON-	PRP
cord-034283-65j64yq1	371	16	-	-	:
cord-034283-65j64yq1	371	17	in	in	IN
cord-034283-65j64yq1	371	18	the	the	DT
cord-034283-65j64yq1	371	19	latter	latter	JJ
cord-034283-65j64yq1	371	20	case	case	NN
cord-034283-65j64yq1	371	21	bringing	bring	VBG
cord-034283-65j64yq1	371	22	in	in	RP
cord-034283-65j64yq1	371	23	a	a	DT
cord-034283-65j64yq1	371	24	new	new	JJ
cord-034283-65j64yq1	371	25	Chief	Chief	NNP
cord-034283-65j64yq1	371	26	Revenue	Revenue	NNP
cord-034283-65j64yq1	371	27	Officer	Officer	NNP
cord-034283-65j64yq1	371	28	or	or	CC
cord-034283-65j64yq1	371	29	Chief	Chief	NNP
cord-034283-65j64yq1	371	30	Monetization	Monetization	NNP
cord-034283-65j64yq1	371	31	Officer	Officer	NNP
cord-034283-65j64yq1	371	32	and	and	CC
cord-034283-65j64yq1	371	33	cutting	cut	VBG
cord-034283-65j64yq1	371	34	marketing	marketing	NN
cord-034283-65j64yq1	371	35	out	out	RP
cord-034283-65j64yq1	371	36	.	.	.
cord-034283-65j64yq1	372	1	In	in	IN
cord-034283-65j64yq1	372	2	a	a	DT
cord-034283-65j64yq1	372	3	third	third	JJ
cord-034283-65j64yq1	372	4	scenario	scenario	NN
cord-034283-65j64yq1	372	5	,	,	,
cord-034283-65j64yq1	372	6	the	the	DT
cord-034283-65j64yq1	372	7	CEO	ceo	NN
cord-034283-65j64yq1	372	8	makes	make	VBZ
cord-034283-65j64yq1	372	9	a	a	DT
cord-034283-65j64yq1	372	10	judgment	judgment	NN
cord-034283-65j64yq1	372	11	call	call	NN
cord-034283-65j64yq1	372	12	about	about	IN
cord-034283-65j64yq1	372	13	where	where	WRB
cord-034283-65j64yq1	372	14	the	the	DT
cord-034283-65j64yq1	372	15	marketing	marketing	NN
cord-034283-65j64yq1	372	16	function	function	NN
cord-034283-65j64yq1	372	17	ends	end	VBZ
cord-034283-65j64yq1	372	18	,	,	,
cord-034283-65j64yq1	372	19	and	and	CC
cord-034283-65j64yq1	372	20	the	the	DT
cord-034283-65j64yq1	372	21	sales	sale	NNS
cord-034283-65j64yq1	372	22	function	function	NN
cord-034283-65j64yq1	372	23	begins	begin	VBZ
cord-034283-65j64yq1	372	24	-	-	:
cord-034283-65j64yq1	372	25	especially	especially	RB
cord-034283-65j64yq1	372	26	if	if	IN
cord-034283-65j64yq1	372	27	there	there	EX
cord-034283-65j64yq1	372	28	is	be	VBZ
cord-034283-65j64yq1	372	29	tension	tension	NN
cord-034283-65j64yq1	372	30	between	between	IN
cord-034283-65j64yq1	372	31	the	the	DT
cord-034283-65j64yq1	372	32	two	two	CD
cord-034283-65j64yq1	372	33	.	.	.
cord-034283-65j64yq1	373	1	There	there	EX
cord-034283-65j64yq1	373	2	are	be	VBP
cord-034283-65j64yq1	373	3	two	two	CD
cord-034283-65j64yq1	373	4	"	"	``
cord-034283-65j64yq1	373	5	grey	grey	JJ
cord-034283-65j64yq1	373	6	zone	zone	NN
cord-034283-65j64yq1	373	7	"	"	''
cord-034283-65j64yq1	373	8	areas	area	NNS
cord-034283-65j64yq1	373	9	that	that	WDT
cord-034283-65j64yq1	373	10	get	get	VBP
cord-034283-65j64yq1	373	11	a	a	DT
cord-034283-65j64yq1	373	12	lot	lot	NN
cord-034283-65j64yq1	373	13	of	of	IN
cord-034283-65j64yq1	373	14	attention	attention	NN
cord-034283-65j64yq1	373	15	,	,	,
cord-034283-65j64yq1	373	16	the	the	DT
cord-034283-65j64yq1	373	17	first	first	JJ
cord-034283-65j64yq1	373	18	being	being	NN
cord-034283-65j64yq1	373	19	:	:	:
cord-034283-65j64yq1	373	20	who	who	WP
cord-034283-65j64yq1	373	21	does	do	VBZ
cord-034283-65j64yq1	373	22	digital	digital	JJ
cord-034283-65j64yq1	373	23	nurture	nurture	NN
cord-034283-65j64yq1	373	24	in	in	IN
cord-034283-65j64yq1	373	25	the	the	DT
cord-034283-65j64yq1	373	26	marketing	marketing	NN
cord-034283-65j64yq1	373	27	qualified	qualified	JJ
cord-034283-65j64yq1	373	28	lead	lead	NN
cord-034283-65j64yq1	373	29	(	(	-LRB-
cord-034283-65j64yq1	373	30	MQL)-sales	mql)-sale	VBZ
cord-034283-65j64yq1	373	31	qualified	qualified	JJ
cord-034283-65j64yq1	373	32	lead	lead	NN
cord-034283-65j64yq1	373	33	(	(	-LRB-
cord-034283-65j64yq1	373	34	SQL)-proposal	sql)-proposal	JJ
cord-034283-65j64yq1	373	35	stages	stage	NNS
cord-034283-65j64yq1	373	36	.	.	.
cord-034283-65j64yq1	374	1	The	the	DT
cord-034283-65j64yq1	374	2	second	second	JJ
cord-034283-65j64yq1	374	3	area	area	NN
cord-034283-65j64yq1	374	4	relates	relate	VBZ
cord-034283-65j64yq1	374	5	to	to	IN
cord-034283-65j64yq1	374	6	who	who	WP
cord-034283-65j64yq1	374	7	handles	handle	VBZ
cord-034283-65j64yq1	374	8	inside	inside	JJ
cord-034283-65j64yq1	374	9	sales	sale	NNS
cord-034283-65j64yq1	374	10	/	/	SYM
cord-034283-65j64yq1	374	11	remote	remote	JJ
cord-034283-65j64yq1	374	12	sales	sale	NNS
cord-034283-65j64yq1	374	13	,	,	,
cord-034283-65j64yq1	374	14	which	which	WDT
cord-034283-65j64yq1	374	15	at	at	IN
cord-034283-65j64yq1	374	16	first	first	JJ
cord-034283-65j64yq1	374	17	glance	glance	NN
cord-034283-65j64yq1	374	18	appears	appear	VBZ
cord-034283-65j64yq1	374	19	to	to	TO
cord-034283-65j64yq1	374	20	be	be	VB
cord-034283-65j64yq1	374	21	a	a	DT
cord-034283-65j64yq1	374	22	sales	sale	NNS
cord-034283-65j64yq1	374	23	function	function	NN
cord-034283-65j64yq1	374	24	,	,	,
cord-034283-65j64yq1	374	25	but	but	CC
cord-034283-65j64yq1	374	26	which	which	WDT
cord-034283-65j64yq1	374	27	is	be	VBZ
cord-034283-65j64yq1	374	28	increasingly	increasingly	RB
cord-034283-65j64yq1	374	29	being	be	VBG
cord-034283-65j64yq1	374	30	supported	support	VBN
cord-034283-65j64yq1	374	31	by	by	IN
cord-034283-65j64yq1	374	32	best	good	JJS
cord-034283-65j64yq1	374	33	-	-	HYPH
cord-034283-65j64yq1	374	34	move	move	NN
cord-034283-65j64yq1	374	35	decision	decision	NN
cord-034283-65j64yq1	374	36	rules	rule	NNS
cord-034283-65j64yq1	374	37	and	and	CC
cord-034283-65j64yq1	374	38	content	content	NN
cord-034283-65j64yq1	374	39	rooted	root	VBN
cord-034283-65j64yq1	374	40	in	in	IN
cord-034283-65j64yq1	374	41	digital	digital	JJ
cord-034283-65j64yq1	374	42	marketing	marketing	NN
cord-034283-65j64yq1	374	43	infrastructure	infrastructure	NN
cord-034283-65j64yq1	374	44	.	.	.
cord-034283-65j64yq1	375	1	The	the	DT
cord-034283-65j64yq1	375	2	CEO	ceo	NN
cord-034283-65j64yq1	375	3	may	may	MD
cord-034283-65j64yq1	375	4	also	also	RB
cord-034283-65j64yq1	375	5	create	create	VB
cord-034283-65j64yq1	375	6	an	an	DT
cord-034283-65j64yq1	375	7	Executive	Executive	NNP
cord-034283-65j64yq1	375	8	Vice	Vice	NNP
cord-034283-65j64yq1	375	9	President	President	NNP
cord-034283-65j64yq1	375	10	of	of	IN
cord-034283-65j64yq1	375	11	Marketing	Marketing	NNP
cord-034283-65j64yq1	375	12	and	and	CC
cord-034283-65j64yq1	375	13	Sales	Sales	NNP
cord-034283-65j64yq1	375	14	role	role	NN
cord-034283-65j64yq1	375	15	and	and	CC
cord-034283-65j64yq1	375	16	make	make	VB
cord-034283-65j64yq1	375	17	that	that	DT
cord-034283-65j64yq1	375	18	executive	executive	NN
cord-034283-65j64yq1	375	19	responsible	responsible	JJ
cord-034283-65j64yq1	375	20	for	for	IN
cord-034283-65j64yq1	375	21	working	work	VBG
cord-034283-65j64yq1	375	22	out	out	RP
cord-034283-65j64yq1	375	23	the	the	DT
cord-034283-65j64yq1	375	24	grey	grey	NNP
cord-034283-65j64yq1	375	25	zone	zone	NN
cord-034283-65j64yq1	375	26	as	as	IN
cord-034283-65j64yq1	375	27	it	-PRON-	PRP
cord-034283-65j64yq1	375	28	shifts	shift	VBZ
cord-034283-65j64yq1	375	29	between	between	IN
cord-034283-65j64yq1	375	30	sales	sale	NNS
cord-034283-65j64yq1	375	31	and	and	CC
cord-034283-65j64yq1	375	32	marketing	marketing	NN
cord-034283-65j64yq1	375	33	over	over	IN
cord-034283-65j64yq1	375	34	time	time	NN
cord-034283-65j64yq1	375	35	.	.	.
cord-034283-65j64yq1	376	1	In	in	IN
cord-034283-65j64yq1	376	2	the	the	DT
cord-034283-65j64yq1	376	3	final	final	JJ
cord-034283-65j64yq1	376	4	scenario	scenario	NN
cord-034283-65j64yq1	376	5	,	,	,
cord-034283-65j64yq1	376	6	the	the	DT
cord-034283-65j64yq1	376	7	CEO	ceo	NN
cord-034283-65j64yq1	376	8	appoints	appoint	VBZ
cord-034283-65j64yq1	376	9	a	a	DT
cord-034283-65j64yq1	376	10	new	new	JJ
cord-034283-65j64yq1	376	11	executive	executive	NN
cord-034283-65j64yq1	376	12	to	to	TO
cord-034283-65j64yq1	376	13	do	do	VB
cord-034283-65j64yq1	376	14	one	one	CD
cord-034283-65j64yq1	376	15	or	or	CC
cord-034283-65j64yq1	376	16	more	more	JJR
cord-034283-65j64yq1	376	17	things	thing	NNS
cord-034283-65j64yq1	376	18	that	that	WDT
cord-034283-65j64yq1	376	19	a	a	DT
cord-034283-65j64yq1	376	20	modern	modern	JJ
cord-034283-65j64yq1	376	21	marketing	marketing	NN
cord-034283-65j64yq1	376	22	function	function	NN
cord-034283-65j64yq1	376	23	might	may	MD
cord-034283-65j64yq1	376	24	do	do	VB
cord-034283-65j64yq1	376	25	,	,	,
cord-034283-65j64yq1	376	26	but	but	CC
cord-034283-65j64yq1	376	27	is	be	VBZ
cord-034283-65j64yq1	376	28	n't	not	RB
cord-034283-65j64yq1	376	29	judged	judge	VBN
cord-034283-65j64yq1	376	30	as	as	IN
cord-034283-65j64yq1	376	31	capable	capable	JJ
cord-034283-65j64yq1	376	32	of	of	IN
cord-034283-65j64yq1	376	33	leading	lead	VBG
cord-034283-65j64yq1	376	34	.	.	.
cord-034283-65j64yq1	377	1	The	the	DT
cord-034283-65j64yq1	377	2	most	most	RBS
cord-034283-65j64yq1	377	3	common	common	JJ
cord-034283-65j64yq1	377	4	responsibility	responsibility	NN
cord-034283-65j64yq1	377	5	carve	carve	NN
cord-034283-65j64yq1	377	6	-	-	HYPH
cord-034283-65j64yq1	377	7	outs	out	NNS
cord-034283-65j64yq1	377	8	are	be	VBP
cord-034283-65j64yq1	377	9	around	around	IN
cord-034283-65j64yq1	377	10	data	datum	NNS
cord-034283-65j64yq1	377	11	(	(	-LRB-
cord-034283-65j64yq1	377	12	Chief	Chief	NNP
cord-034283-65j64yq1	377	13	Data	Data	NNP
cord-034283-65j64yq1	377	14	Officer	Officer	NNP
cord-034283-65j64yq1	377	15	)	)	-RRB-
cord-034283-65j64yq1	377	16	,	,	,
cord-034283-65j64yq1	377	17	digital	digital	NNP
cord-034283-65j64yq1	377	18	(	(	-LRB-
cord-034283-65j64yq1	377	19	Chief	Chief	NNP
cord-034283-65j64yq1	377	20	Digital	Digital	NNP
cord-034283-65j64yq1	377	21	Officer	Officer	NNP
cord-034283-65j64yq1	377	22	)	)	-RRB-
cord-034283-65j64yq1	377	23	,	,	,
cord-034283-65j64yq1	377	24	experience	experience	NN
cord-034283-65j64yq1	377	25	(	(	-LRB-
cord-034283-65j64yq1	377	26	Chief	Chief	NNP
cord-034283-65j64yq1	377	27	Experience	Experience	NNP
cord-034283-65j64yq1	377	28	Officer	Officer	NNP
cord-034283-65j64yq1	377	29	)	)	-RRB-
cord-034283-65j64yq1	377	30	or	or	CC
cord-034283-65j64yq1	377	31	customer	customer	NN
cord-034283-65j64yq1	377	32	(	(	-LRB-
cord-034283-65j64yq1	377	33	Chief	Chief	NNP
cord-034283-65j64yq1	377	34	Customer	Customer	NNP
cord-034283-65j64yq1	377	35	Officer	Officer	NNP
cord-034283-65j64yq1	377	36	)	)	-RRB-
cord-034283-65j64yq1	377	37	.	.	.
cord-034283-65j64yq1	378	1	In	in	IN
cord-034283-65j64yq1	378	2	each	each	DT
cord-034283-65j64yq1	378	3	carveout	carveout	RB
cord-034283-65j64yq1	378	4	the	the	DT
cord-034283-65j64yq1	378	5	role	role	NN
cord-034283-65j64yq1	378	6	of	of	IN
cord-034283-65j64yq1	378	7	marketing	marketing	NN
cord-034283-65j64yq1	378	8	shrinks	shrink	NNS
cord-034283-65j64yq1	378	9	somewhat	somewhat	RB
cord-034283-65j64yq1	378	10	.	.	.
cord-034283-65j64yq1	379	1	You	-PRON-	PRP
cord-034283-65j64yq1	379	2	'll	will	MD
cord-034283-65j64yq1	379	3	notice	notice	VB
cord-034283-65j64yq1	379	4	that	that	IN
cord-034283-65j64yq1	379	5	there	there	EX
cord-034283-65j64yq1	379	6	is	be	VBZ
cord-034283-65j64yq1	379	7	a	a	DT
cord-034283-65j64yq1	379	8	massive	massive	JJ
cord-034283-65j64yq1	379	9	choice	choice	NN
cord-034283-65j64yq1	379	10	point	point	NN
cord-034283-65j64yq1	379	11	here	here	RB
cord-034283-65j64yq1	379	12	.	.	.
cord-034283-65j64yq1	380	1	Either	either	CC
cord-034283-65j64yq1	380	2	the	the	DT
cord-034283-65j64yq1	380	3	CMO	CMO	NNP
cord-034283-65j64yq1	380	4	proactively	proactively	RB
cord-034283-65j64yq1	380	5	creates	create	VBZ
cord-034283-65j64yq1	380	6	a	a	DT
cord-034283-65j64yq1	380	7	transformation	transformation	NN
cord-034283-65j64yq1	380	8	agenda	agenda	NN
cord-034283-65j64yq1	380	9	to	to	TO
cord-034283-65j64yq1	380	10	move	move	VB
cord-034283-65j64yq1	380	11	the	the	DT
cord-034283-65j64yq1	380	12	company	company	NN
cord-034283-65j64yq1	380	13	forward	forward	RB
cord-034283-65j64yq1	380	14	,	,	,
cord-034283-65j64yq1	380	15	and	and	CC
cord-034283-65j64yq1	380	16	through	through	IN
cord-034283-65j64yq1	380	17	that	that	DT
cord-034283-65j64yq1	380	18	agenda	agenda	NN
cord-034283-65j64yq1	380	19	moves	move	VBZ
cord-034283-65j64yq1	380	20	marketing	marketing	NN
cord-034283-65j64yq1	380	21	's	's	POS
cord-034283-65j64yq1	380	22	role	role	NN
cord-034283-65j64yq1	380	23	forward	forward	RB
cord-034283-65j64yq1	380	24	within	within	IN
cord-034283-65j64yq1	380	25	the	the	DT
cord-034283-65j64yq1	380	26	company	company	NN
cord-034283-65j64yq1	380	27	-	-	:
cord-034283-65j64yq1	380	28	or	or	CC
cord-034283-65j64yq1	380	29	the	the	DT
cord-034283-65j64yq1	380	30	CEO/	ceo/	CD
cord-034283-65j64yq1	380	31	COO	COO	NNP
cord-034283-65j64yq1	380	32	proactively	proactively	RB
cord-034283-65j64yq1	380	33	creates	create	VBZ
cord-034283-65j64yq1	380	34	a	a	DT
cord-034283-65j64yq1	380	35	transformation	transformation	NN
cord-034283-65j64yq1	380	36	agenda	agenda	NN
cord-034283-65j64yq1	380	37	and	and	CC
cord-034283-65j64yq1	380	38	typically	typically	RB
cord-034283-65j64yq1	380	39	reduces	reduce	VBZ
cord-034283-65j64yq1	380	40	marketing	marketing	NN
cord-034283-65j64yq1	380	41	's	's	POS
cord-034283-65j64yq1	380	42	role	role	NN
cord-034283-65j64yq1	380	43	in	in	IN
cord-034283-65j64yq1	380	44	the	the	DT
cord-034283-65j64yq1	380	45	company	company	NN
cord-034283-65j64yq1	380	46	's	's	POS
cord-034283-65j64yq1	380	47	future	future	NN
cord-034283-65j64yq1	380	48	.	.	.
cord-034283-65j64yq1	381	1	This	this	DT
cord-034283-65j64yq1	381	2	is	be	VBZ
cord-034283-65j64yq1	381	3	why	why	WRB
cord-034283-65j64yq1	381	4	it	-PRON-	PRP
cord-034283-65j64yq1	381	5	is	be	VBZ
cord-034283-65j64yq1	381	6	critical	critical	JJ
cord-034283-65j64yq1	381	7	for	for	IN
cord-034283-65j64yq1	381	8	CMOs	cmo	NNS
cord-034283-65j64yq1	381	9	to	to	TO
cord-034283-65j64yq1	381	10	get	get	VB
cord-034283-65j64yq1	381	11	ahead	ahead	RB
cord-034283-65j64yq1	381	12	of	of	IN
cord-034283-65j64yq1	381	13	the	the	DT
cord-034283-65j64yq1	381	14	Transformation	Transformation	NNP
cord-034283-65j64yq1	381	15	of	of	IN
cord-034283-65j64yq1	381	16	Marketing	Marketing	NNP
cord-034283-65j64yq1	381	17	.	.	.
cord-034283-65j64yq1	382	1	The	the	DT
cord-034283-65j64yq1	382	2	multi	multi	JJ
cord-034283-65j64yq1	382	3	-	-	JJ
cord-034283-65j64yq1	382	4	faceted	faceted	JJ
cord-034283-65j64yq1	382	5	transformation	transformation	NN
cord-034283-65j64yq1	382	6	that	that	WDT
cord-034283-65j64yq1	382	7	Ted	Ted	NNP
cord-034283-65j64yq1	382	8	Moser	Moser	NNP
cord-034283-65j64yq1	382	9	is	be	VBZ
cord-034283-65j64yq1	382	10	talking	talk	VBG
cord-034283-65j64yq1	382	11	about	about	IN
cord-034283-65j64yq1	382	12	points	point	NNS
cord-034283-65j64yq1	382	13	to	to	IN
cord-034283-65j64yq1	382	14	numerous	numerous	JJ
cord-034283-65j64yq1	382	15	needs	need	NNS
cord-034283-65j64yq1	382	16	and	and	CC
cord-034283-65j64yq1	382	17	opportunities	opportunity	NNS
cord-034283-65j64yq1	382	18	for	for	IN
cord-034283-65j64yq1	382	19	marketing	marketing	NN
cord-034283-65j64yq1	382	20	scholarship	scholarship	NN
cord-034283-65j64yq1	382	21	to	to	TO
cord-034283-65j64yq1	382	22	change	change	VB
cord-034283-65j64yq1	382	23	-	-	:
cord-034283-65j64yq1	382	24	both	both	CC
cord-034283-65j64yq1	382	25	when	when	WRB
cord-034283-65j64yq1	382	26	it	-PRON-	PRP
cord-034283-65j64yq1	382	27	comes	come	VBZ
cord-034283-65j64yq1	382	28	to	to	IN
cord-034283-65j64yq1	382	29	research	research	NN
cord-034283-65j64yq1	382	30	and	and	CC
cord-034283-65j64yq1	382	31	teaching	teaching	NN
cord-034283-65j64yq1	382	32	.	.	.
cord-034283-65j64yq1	383	1	One	one	CD
cord-034283-65j64yq1	383	2	key	key	JJ
cord-034283-65j64yq1	383	3	question	question	NN
cord-034283-65j64yq1	383	4	is	be	VBZ
cord-034283-65j64yq1	383	5	whether	whether	IN
cord-034283-65j64yq1	383	6	universities	university	NNS
cord-034283-65j64yq1	383	7	are	be	VBP
cord-034283-65j64yq1	383	8	preparing	prepare	VBG
cord-034283-65j64yq1	383	9	our	-PRON-	PRP$
cord-034283-65j64yq1	383	10	students	student	NNS
cord-034283-65j64yq1	383	11	for	for	IN
cord-034283-65j64yq1	383	12	this	this	DT
cord-034283-65j64yq1	383	13	"	"	``
cord-034283-65j64yq1	383	14	new	new	JJ
cord-034283-65j64yq1	383	15	normal	normal	JJ
cord-034283-65j64yq1	383	16	"	"	''
cord-034283-65j64yq1	383	17	by	by	IN
cord-034283-65j64yq1	383	18	properly	properly	RB
cord-034283-65j64yq1	383	19	educating	educate	VBG
cord-034283-65j64yq1	383	20	them	-PRON-	PRP
cord-034283-65j64yq1	383	21	.	.	.
cord-034283-65j64yq1	384	1	For	for	IN
cord-034283-65j64yq1	384	2	academic	academic	JJ
cord-034283-65j64yq1	384	3	research	research	NN
cord-034283-65j64yq1	384	4	to	to	TO
cord-034283-65j64yq1	384	5	provide	provide	VB
cord-034283-65j64yq1	384	6	insight	insight	NN
cord-034283-65j64yq1	384	7	into	into	IN
cord-034283-65j64yq1	384	8	the	the	DT
cord-034283-65j64yq1	384	9	transformation	transformation	NN
cord-034283-65j64yq1	384	10	-	-	:
cord-034283-65j64yq1	384	11	and	and	CC
cord-034283-65j64yq1	384	12	the	the	DT
cord-034283-65j64yq1	384	13	related	related	JJ
cord-034283-65j64yq1	384	14	capability	capability	NN
cord-034283-65j64yq1	384	15	and	and	CC
cord-034283-65j64yq1	384	16	management	management	NN
cord-034283-65j64yq1	384	17	issuesresearch	issuesresearch	NN
cord-034283-65j64yq1	384	18	should	should	MD
cord-034283-65j64yq1	384	19	focus	focus	VB
cord-034283-65j64yq1	384	20	on	on	IN
cord-034283-65j64yq1	384	21	the	the	DT
cord-034283-65j64yq1	384	22	less	less	RBR
cord-034283-65j64yq1	384	23	mature	mature	JJ
cord-034283-65j64yq1	384	24	areas	area	NNS
cord-034283-65j64yq1	384	25	of	of	IN
cord-034283-65j64yq1	384	26	the	the	DT
cord-034283-65j64yq1	384	27	change	change	NN
cord-034283-65j64yq1	384	28	.	.	.
cord-034283-65j64yq1	385	1	This	this	DT
cord-034283-65j64yq1	385	2	may	may	MD
cord-034283-65j64yq1	385	3	be	be	VB
cord-034283-65j64yq1	385	4	counter	counter	JJ
cord-034283-65j64yq1	385	5	-	-	JJ
cord-034283-65j64yq1	385	6	intuitive	intuitive	JJ
cord-034283-65j64yq1	385	7	for	for	IN
cord-034283-65j64yq1	385	8	many	many	JJ
cord-034283-65j64yq1	385	9	scholars	scholar	NNS
cord-034283-65j64yq1	385	10	,	,	,
cord-034283-65j64yq1	385	11	considering	consider	VBG
cord-034283-65j64yq1	385	12	the	the	DT
cord-034283-65j64yq1	385	13	risk	risk	NN
cord-034283-65j64yq1	385	14	averse	averse	NNP
cord-034283-65j64yq1	385	15	journal	journal	NN
cord-034283-65j64yq1	385	16	review	review	NN
cord-034283-65j64yq1	385	17	processes	process	NNS
cord-034283-65j64yq1	385	18	that	that	WDT
cord-034283-65j64yq1	385	19	regularly	regularly	RB
cord-034283-65j64yq1	385	20	stamp	stamp	VBP
cord-034283-65j64yq1	385	21	out	out	RP
cord-034283-65j64yq1	385	22	innovation	innovation	NN
cord-034283-65j64yq1	385	23	(	(	-LRB-
cord-034283-65j64yq1	385	24	Moorman	Moorman	NNP
cord-034283-65j64yq1	385	25	et	et	NNP
cord-034283-65j64yq1	385	26	al	al	NNP
cord-034283-65j64yq1	385	27	.	.	.
cord-034283-65j64yq1	385	28	2019	2019	CD
cord-034283-65j64yq1	385	29	)	)	-RRB-
cord-034283-65j64yq1	385	30	.	.	.
cord-034283-65j64yq1	386	1	But	but	CC
cord-034283-65j64yq1	386	2	at	at	IN
cord-034283-65j64yq1	386	3	the	the	DT
cord-034283-65j64yq1	386	4	same	same	JJ
cord-034283-65j64yq1	386	5	time	time	NN
cord-034283-65j64yq1	386	6	,	,	,
cord-034283-65j64yq1	386	7	I	-PRON-	PRP
cord-034283-65j64yq1	386	8	believe	believe	VBP
cord-034283-65j64yq1	386	9	that	that	IN
cord-034283-65j64yq1	386	10	the	the	DT
cord-034283-65j64yq1	386	11	time	time	NN
cord-034283-65j64yq1	386	12	is	be	VBZ
cord-034283-65j64yq1	386	13	right	right	JJ
cord-034283-65j64yq1	386	14	for	for	IN
cord-034283-65j64yq1	386	15	more	more	RBR
cord-034283-65j64yq1	386	16	bold	bold	JJ
cord-034283-65j64yq1	386	17	explorations	exploration	NNS
cord-034283-65j64yq1	386	18	of	of	IN
cord-034283-65j64yq1	386	19	the	the	DT
cord-034283-65j64yq1	386	20	boundaries	boundary	NNS
cord-034283-65j64yq1	386	21	of	of	IN
cord-034283-65j64yq1	386	22	marketing	marketing	NN
cord-034283-65j64yq1	386	23	.	.	.
cord-034283-65j64yq1	387	1	There	there	EX
cord-034283-65j64yq1	387	2	are	be	VBP
cord-034283-65j64yq1	387	3	obvious	obvious	JJ
cord-034283-65j64yq1	387	4	needs	need	NNS
cord-034283-65j64yq1	387	5	to	to	TO
cord-034283-65j64yq1	387	6	understand	understand	VB
cord-034283-65j64yq1	387	7	more	more	JJR
cord-034283-65j64yq1	387	8	about	about	IN
cord-034283-65j64yq1	387	9	how	how	WRB
cord-034283-65j64yq1	387	10	the	the	DT
cord-034283-65j64yq1	387	11	new	new	JJ
cord-034283-65j64yq1	387	12	digital	digital	JJ
cord-034283-65j64yq1	387	13	tools	tool	NNS
cord-034283-65j64yq1	387	14	can	can	MD
cord-034283-65j64yq1	387	15	be	be	VB
cord-034283-65j64yq1	387	16	integrated	integrate	VBN
cord-034283-65j64yq1	387	17	into	into	IN
cord-034283-65j64yq1	387	18	marketing	marketing	NN
cord-034283-65j64yq1	387	19	processes	process	NNS
cord-034283-65j64yq1	387	20	.	.	.
cord-034283-65j64yq1	388	1	In	in	IN
cord-034283-65j64yq1	388	2	addition	addition	NN
cord-034283-65j64yq1	388	3	to	to	IN
cord-034283-65j64yq1	388	4	these	these	DT
cord-034283-65j64yq1	388	5	,	,	,
cord-034283-65j64yq1	388	6	I	-PRON-	PRP
cord-034283-65j64yq1	388	7	would	would	MD
cord-034283-65j64yq1	388	8	like	like	VB
cord-034283-65j64yq1	388	9	to	to	TO
cord-034283-65j64yq1	388	10	highlight	highlight	VB
cord-034283-65j64yq1	388	11	three	three	CD
cord-034283-65j64yq1	388	12	both	both	CC
cord-034283-65j64yq1	388	13	academically	academically	RB
cord-034283-65j64yq1	388	14	and	and	CC
cord-034283-65j64yq1	388	15	managerially	managerially	RB
cord-034283-65j64yq1	388	16	important	important	JJ
cord-034283-65j64yq1	388	17	topics	topic	NNS
cord-034283-65j64yq1	388	18	.	.	.
cord-034283-65j64yq1	389	1	First	first	RB
cord-034283-65j64yq1	389	2	,	,	,
cord-034283-65j64yq1	389	3	taking	take	VBG
cord-034283-65j64yq1	389	4	work	work	NN
cord-034283-65j64yq1	389	5	-	-	HYPH
cord-034283-65j64yq1	389	6	and	and	CC
cord-034283-65j64yq1	389	7	lifeflows	lifeflow	VBZ
cord-034283-65j64yq1	389	8	as	as	IN
cord-034283-65j64yq1	389	9	a	a	DT
cord-034283-65j64yq1	389	10	starting	starting	NN
cord-034283-65j64yq1	389	11	point	point	NN
cord-034283-65j64yq1	389	12	for	for	IN
cord-034283-65j64yq1	389	13	understanding	understanding	NN
cord-034283-65j64yq1	389	14	value	value	NN
cord-034283-65j64yq1	389	15	creation	creation	NN
cord-034283-65j64yq1	389	16	changes	change	VBZ
cord-034283-65j64yq1	389	17	many	many	JJ
cord-034283-65j64yq1	389	18	dominant	dominant	JJ
cord-034283-65j64yq1	389	19	mainstream	mainstream	NN
cord-034283-65j64yq1	389	20	marketing	marketing	NN
cord-034283-65j64yq1	389	21	perspectives	perspective	NNS
cord-034283-65j64yq1	389	22	.	.	.
cord-034283-65j64yq1	390	1	It	-PRON-	PRP
cord-034283-65j64yq1	390	2	is	be	VBZ
cord-034283-65j64yq1	390	3	important	important	JJ
cord-034283-65j64yq1	390	4	,	,	,
cord-034283-65j64yq1	390	5	however	however	RB
cord-034283-65j64yq1	390	6	,	,	,
cord-034283-65j64yq1	390	7	to	to	TO
cord-034283-65j64yq1	390	8	understand	understand	VB
cord-034283-65j64yq1	390	9	that	that	IN
cord-034283-65j64yq1	390	10	these	these	DT
cord-034283-65j64yq1	390	11	flows	flow	NNS
cord-034283-65j64yq1	390	12	are	be	VBP
cord-034283-65j64yq1	390	13	not	not	RB
cord-034283-65j64yq1	390	14	the	the	DT
cord-034283-65j64yq1	390	15	same	same	JJ
cord-034283-65j64yq1	390	16	as	as	IN
cord-034283-65j64yq1	390	17	"	"	``
cord-034283-65j64yq1	390	18	customer	customer	NN
cord-034283-65j64yq1	390	19	journeys	journey	NNS
cord-034283-65j64yq1	390	20	"	"	''
cord-034283-65j64yq1	390	21	.	.	.
cord-034283-65j64yq1	391	1	They	-PRON-	PRP
cord-034283-65j64yq1	391	2	entail	entail	VBP
cord-034283-65j64yq1	391	3	several	several	JJ
cord-034283-65j64yq1	391	4	customer	customer	NN
cord-034283-65j64yq1	391	5	-	-	HYPH
cord-034283-65j64yq1	391	6	journey	journey	NN
cord-034283-65j64yq1	391	7	parts	part	NNS
cord-034283-65j64yq1	391	8	(	(	-LRB-
cord-034283-65j64yq1	391	9	with	with	IN
cord-034283-65j64yq1	391	10	many	many	JJ
cord-034283-65j64yq1	391	11	different	different	JJ
cord-034283-65j64yq1	391	12	providers	provider	NNS
cord-034283-65j64yq1	391	13	)	)	-RRB-
cord-034283-65j64yq1	391	14	but	but	CC
cord-034283-65j64yq1	391	15	the	the	DT
cord-034283-65j64yq1	391	16	flows	flow	NNS
cord-034283-65j64yq1	391	17	are	be	VBP
cord-034283-65j64yq1	391	18	larger	large	JJR
cord-034283-65j64yq1	391	19	and	and	CC
cord-034283-65j64yq1	391	20	much	much	RB
cord-034283-65j64yq1	391	21	more	more	RBR
cord-034283-65j64yq1	391	22	complex	complex	JJ
cord-034283-65j64yq1	392	1	(	(	-LRB-
cord-034283-65j64yq1	392	2	c.f	c.f	NNP
cord-034283-65j64yq1	392	3	.	.	NNP
cord-034283-65j64yq1	392	4	Hamilton	Hamilton	NNP
cord-034283-65j64yq1	392	5	and	and	CC
cord-034283-65j64yq1	392	6	Price	Price	NNP
cord-034283-65j64yq1	392	7	2019	2019	CD
cord-034283-65j64yq1	392	8	)	)	-RRB-
cord-034283-65j64yq1	392	9	.	.	.
cord-034283-65j64yq1	393	1	As	as	IN
cord-034283-65j64yq1	393	2	digitalization	digitalization	NN
cord-034283-65j64yq1	393	3	makes	make	VBZ
cord-034283-65j64yq1	393	4	resources	resource	NNS
cord-034283-65j64yq1	393	5	more	more	RBR
cord-034283-65j64yq1	393	6	liquid	liquid	JJ
cord-034283-65j64yq1	393	7	,	,	,
cord-034283-65j64yq1	393	8	organizations	organization	NNS
cord-034283-65j64yq1	393	9	and	and	CC
cord-034283-65j64yq1	393	10	individuals	individual	NNS
cord-034283-65j64yq1	393	11	have	have	VBP
cord-034283-65j64yq1	393	12	access	access	NN
cord-034283-65j64yq1	393	13	to	to	IN
cord-034283-65j64yq1	393	14	an	an	DT
cord-034283-65j64yq1	393	15	extensive	extensive	JJ
cord-034283-65j64yq1	393	16	variety	variety	NN
cord-034283-65j64yq1	393	17	of	of	IN
cord-034283-65j64yq1	393	18	market	market	NN
cord-034283-65j64yq1	393	19	and	and	CC
cord-034283-65j64yq1	393	20	nonmarket	nonmarket	NN
cord-034283-65j64yq1	393	21	resources	resource	NNS
cord-034283-65j64yq1	393	22	that	that	IN
cord-034283-65j64yq1	393	23	they	-PRON-	PRP
cord-034283-65j64yq1	393	24	can	can	MD
cord-034283-65j64yq1	393	25	integrate	integrate	VB
cord-034283-65j64yq1	393	26	into	into	IN
cord-034283-65j64yq1	393	27	their	-PRON-	PRP$
cord-034283-65j64yq1	393	28	work	work	NN
cord-034283-65j64yq1	393	29	-	-	HYPH
cord-034283-65j64yq1	393	30	and	and	CC
cord-034283-65j64yq1	393	31	lifeflows	lifeflow	VBZ
cord-034283-65j64yq1	393	32	.	.	.
cord-034283-65j64yq1	394	1	The	the	DT
cord-034283-65j64yq1	394	2	key	key	NN
cord-034283-65j64yq1	394	3	to	to	IN
cord-034283-65j64yq1	394	4	these	these	DT
cord-034283-65j64yq1	394	5	flows	flow	NNS
cord-034283-65j64yq1	394	6	is	be	VBZ
cord-034283-65j64yq1	394	7	to	to	TO
cord-034283-65j64yq1	394	8	understand	understand	VB
cord-034283-65j64yq1	394	9	what	what	WP
cord-034283-65j64yq1	394	10	the	the	DT
cord-034283-65j64yq1	394	11	organizations	organization	NNS
cord-034283-65j64yq1	394	12	or	or	CC
cord-034283-65j64yq1	394	13	individuals	individual	NNS
cord-034283-65j64yq1	394	14	are	be	VBP
cord-034283-65j64yq1	394	15	trying	try	VBG
cord-034283-65j64yq1	394	16	to	to	TO
cord-034283-65j64yq1	394	17	achieve	achieve	VB
cord-034283-65j64yq1	394	18	-	-	:
cord-034283-65j64yq1	394	19	what	what	WP
cord-034283-65j64yq1	394	20	are	be	VBP
cord-034283-65j64yq1	394	21	their	-PRON-	PRP$
cord-034283-65j64yq1	394	22	goals	goal	NNS
cord-034283-65j64yq1	394	23	?	?	.
cord-034283-65j64yq1	395	1	A	a	DT
cord-034283-65j64yq1	395	2	provider	provider	NN
cord-034283-65j64yq1	395	3	that	that	WDT
cord-034283-65j64yq1	395	4	helps	help	VBZ
cord-034283-65j64yq1	395	5	them	-PRON-	PRP
cord-034283-65j64yq1	395	6	achieve	achieve	VB
cord-034283-65j64yq1	395	7	their	-PRON-	PRP$
cord-034283-65j64yq1	395	8	goals	goal	NNS
cord-034283-65j64yq1	395	9	is	be	VBZ
cord-034283-65j64yq1	395	10	involved	involve	VBN
cord-034283-65j64yq1	395	11	in	in	IN
cord-034283-65j64yq1	395	12	value	value	NN
cord-034283-65j64yq1	395	13	creation	creation	NN
cord-034283-65j64yq1	395	14	,	,	,
cord-034283-65j64yq1	395	15	whereas	whereas	IN
cord-034283-65j64yq1	395	16	providers	provider	NNS
cord-034283-65j64yq1	395	17	that	that	WDT
cord-034283-65j64yq1	395	18	make	make	VBP
cord-034283-65j64yq1	395	19	it	-PRON-	PRP
cord-034283-65j64yq1	395	20	more	more	RBR
cord-034283-65j64yq1	395	21	difficult	difficult	JJ
cord-034283-65j64yq1	395	22	for	for	IN
cord-034283-65j64yq1	395	23	them	-PRON-	PRP
cord-034283-65j64yq1	395	24	to	to	TO
cord-034283-65j64yq1	395	25	achieve	achieve	VB
cord-034283-65j64yq1	395	26	goals	goal	NNS
cord-034283-65j64yq1	395	27	essentially	essentially	RB
cord-034283-65j64yq1	395	28	destroy	destroy	VB
cord-034283-65j64yq1	395	29	value	value	NN
cord-034283-65j64yq1	395	30	.	.	.
cord-034283-65j64yq1	396	1	In	in	IN
cord-034283-65j64yq1	396	2	marketing	market	VBG
cord-034283-65j64yq1	396	3	scholarly	scholarly	JJ
cord-034283-65j64yq1	396	4	language	language	NN
cord-034283-65j64yq1	396	5	this	this	DT
cord-034283-65j64yq1	396	6	relates	relate	VBZ
cord-034283-65j64yq1	396	7	to	to	IN
cord-034283-65j64yq1	396	8	a	a	DT
cord-034283-65j64yq1	396	9	need	need	NN
cord-034283-65j64yq1	396	10	for	for	IN
cord-034283-65j64yq1	396	11	more	more	JJR
cord-034283-65j64yq1	396	12	research	research	NN
cord-034283-65j64yq1	396	13	related	relate	VBN
cord-034283-65j64yq1	396	14	to	to	IN
cord-034283-65j64yq1	396	15	the	the	DT
cord-034283-65j64yq1	396	16	formation	formation	NN
cord-034283-65j64yq1	396	17	of	of	IN
cord-034283-65j64yq1	396	18	"	"	``
cord-034283-65j64yq1	396	19	use	use	NN
cord-034283-65j64yq1	396	20	-	-	HYPH
cord-034283-65j64yq1	396	21	value	value	NN
cord-034283-65j64yq1	396	22	"	"	''
cord-034283-65j64yq1	396	23	or	or	CC
cord-034283-65j64yq1	396	24	"	"	``
cord-034283-65j64yq1	396	25	value	value	NN
cord-034283-65j64yq1	396	26	-	-	HYPH
cord-034283-65j64yq1	396	27	in	in	IN
cord-034283-65j64yq1	396	28	-	-	HYPH
cord-034283-65j64yq1	396	29	context	context	NN
cord-034283-65j64yq1	396	30	"	"	''
cord-034283-65j64yq1	396	31	(	(	-LRB-
cord-034283-65j64yq1	396	32	Vargo	Vargo	NNP
cord-034283-65j64yq1	396	33	and	and	CC
cord-034283-65j64yq1	396	34	Lusch	Lusch	NNP
cord-034283-65j64yq1	396	35	2017	2017	CD
cord-034283-65j64yq1	396	36	)	)	-RRB-
cord-034283-65j64yq1	396	37	,	,	,
cord-034283-65j64yq1	396	38	and	and	CC
cord-034283-65j64yq1	396	39	research	research	VB
cord-034283-65j64yq1	396	40	on	on	IN
cord-034283-65j64yq1	396	41	what	what	WP
cord-034283-65j64yq1	396	42	marketing	marketing	NN
cord-034283-65j64yq1	396	43	strategy	strategy	NN
cord-034283-65j64yq1	396	44	and	and	CC
cord-034283-65j64yq1	396	45	marketing	marketing	NN
cord-034283-65j64yq1	396	46	management	management	NN
cord-034283-65j64yq1	396	47	processes	process	NNS
cord-034283-65j64yq1	396	48	look	look	VBP
cord-034283-65j64yq1	396	49	like	like	IN
cord-034283-65j64yq1	396	50	,	,	,
cord-034283-65j64yq1	396	51	if	if	IN
cord-034283-65j64yq1	396	52	they	-PRON-	PRP
cord-034283-65j64yq1	396	53	take	take	VBP
cord-034283-65j64yq1	396	54	their	-PRON-	PRP$
cord-034283-65j64yq1	396	55	starting	starting	NN
cord-034283-65j64yq1	396	56	point	point	NN
cord-034283-65j64yq1	396	57	in	in	IN
cord-034283-65j64yq1	396	58	the	the	DT
cord-034283-65j64yq1	396	59	work	work	NN
cord-034283-65j64yq1	396	60	-	-	HYPH
cord-034283-65j64yq1	396	61	and	and	CC
cord-034283-65j64yq1	396	62	lifeflows	lifeflow	VBZ
cord-034283-65j64yq1	396	63	.	.	.
cord-034283-65j64yq1	397	1	Second	second	JJ
cord-034283-65j64yq1	397	2	,	,	,
cord-034283-65j64yq1	397	3	and	and	CC
cord-034283-65j64yq1	397	4	as	as	IN
cord-034283-65j64yq1	397	5	a	a	DT
cord-034283-65j64yq1	397	6	consequence	consequence	NN
cord-034283-65j64yq1	397	7	of	of	IN
cord-034283-65j64yq1	397	8	the	the	DT
cord-034283-65j64yq1	397	9	above	above	JJ
cord-034283-65j64yq1	397	10	,	,	,
cord-034283-65j64yq1	397	11	marketing	marketing	NN
cord-034283-65j64yq1	397	12	needs	need	NNS
cord-034283-65j64yq1	397	13	to	to	TO
cord-034283-65j64yq1	397	14	look	look	VB
cord-034283-65j64yq1	397	15	beyond	beyond	IN
cord-034283-65j64yq1	397	16	the	the	DT
cord-034283-65j64yq1	397	17	seller	seller	NN
cord-034283-65j64yq1	397	18	-	-	HYPH
cord-034283-65j64yq1	397	19	buyer	buyer	NN
cord-034283-65j64yq1	397	20	dyad	dyad	NN
cord-034283-65j64yq1	397	21	,	,	,
cord-034283-65j64yq1	397	22	to	to	TO
cord-034283-65j64yq1	397	23	see	see	VB
cord-034283-65j64yq1	397	24	the	the	DT
cord-034283-65j64yq1	397	25	dyad	dyad	NN
cord-034283-65j64yq1	397	26	as	as	IN
cord-034283-65j64yq1	397	27	part	part	NN
cord-034283-65j64yq1	397	28	of	of	IN
cord-034283-65j64yq1	397	29	a	a	DT
cord-034283-65j64yq1	397	30	larger	large	JJR
cord-034283-65j64yq1	397	31	network	network	NN
cord-034283-65j64yq1	397	32	or	or	CC
cord-034283-65j64yq1	397	33	system	system	NN
cord-034283-65j64yq1	397	34	of	of	IN
cord-034283-65j64yq1	397	35	stakeholders	stakeholder	NNS
cord-034283-65j64yq1	397	36	who	who	WP
cord-034283-65j64yq1	397	37	contribute	contribute	VBP
cord-034283-65j64yq1	397	38	to	to	IN
cord-034283-65j64yq1	397	39	the	the	DT
cord-034283-65j64yq1	397	40	creation	creation	NN
cord-034283-65j64yq1	397	41	of	of	IN
cord-034283-65j64yq1	397	42	value	value	NN
cord-034283-65j64yq1	397	43	(	(	-LRB-
cord-034283-65j64yq1	397	44	Hillebrand	Hillebrand	NNP
cord-034283-65j64yq1	397	45	et	et	NNP
cord-034283-65j64yq1	397	46	al	al	NNP
cord-034283-65j64yq1	397	47	.	.	.
cord-034283-65j64yq1	397	48	2015	2015	CD
cord-034283-65j64yq1	398	1	;	;	:
cord-034283-65j64yq1	398	2	Nenonen	Nenonen	NNP
cord-034283-65j64yq1	398	3	et	et	NNP
cord-034283-65j64yq1	398	4	al	al	NNP
cord-034283-65j64yq1	398	5	.	.	.
cord-034283-65j64yq1	398	6	2019	2019	CD
cord-034283-65j64yq1	398	7	)	)	-RRB-
cord-034283-65j64yq1	398	8	.	.	.
cord-034283-65j64yq1	399	1	This	this	DT
cord-034283-65j64yq1	399	2	systemic	systemic	JJ
cord-034283-65j64yq1	399	3	view	view	NN
cord-034283-65j64yq1	399	4	implies	imply	VBZ
cord-034283-65j64yq1	399	5	that	that	IN
cord-034283-65j64yq1	399	6	the	the	DT
cord-034283-65j64yq1	399	7	locus	locus	NN
cord-034283-65j64yq1	399	8	of	of	IN
cord-034283-65j64yq1	399	9	value	value	NN
cord-034283-65j64yq1	399	10	creation	creation	NN
cord-034283-65j64yq1	399	11	moves	move	VBZ
cord-034283-65j64yq1	399	12	beyond	beyond	IN
cord-034283-65j64yq1	399	13	the	the	DT
cord-034283-65j64yq1	399	14	borders	border	NNS
cord-034283-65j64yq1	399	15	of	of	IN
cord-034283-65j64yq1	399	16	the	the	DT
cord-034283-65j64yq1	399	17	firm	firm	NN
cord-034283-65j64yq1	399	18	,	,	,
cord-034283-65j64yq1	399	19	i.e.	i.e.	FW
cord-034283-65j64yq1	399	20	,	,	,
cord-034283-65j64yq1	399	21	the	the	DT
cord-034283-65j64yq1	399	22	value	value	NN
cord-034283-65j64yq1	399	23	emerging	emerge	VBG
cord-034283-65j64yq1	399	24	in	in	IN
cord-034283-65j64yq1	399	25	the	the	DT
cord-034283-65j64yq1	399	26	work	work	NN
cord-034283-65j64yq1	399	27	-	-	HYPH
cord-034283-65j64yq1	399	28	and	and	CC
cord-034283-65j64yq1	399	29	lifeflows	lifeflows	NNP
cord-034283-65j64yq1	399	30	is	be	VBZ
cord-034283-65j64yq1	399	31	cocreated	cocreate	VBN
cord-034283-65j64yq1	399	32	with	with	IN
cord-034283-65j64yq1	399	33	a	a	DT
cord-034283-65j64yq1	399	34	multitude	multitude	NN
cord-034283-65j64yq1	399	35	of	of	IN
cord-034283-65j64yq1	399	36	stakeholders	stakeholder	NNS
cord-034283-65j64yq1	399	37	,	,	,
cord-034283-65j64yq1	399	38	not	not	RB
cord-034283-65j64yq1	399	39	only	only	RB
cord-034283-65j64yq1	399	40	by	by	IN
cord-034283-65j64yq1	399	41	the	the	DT
cord-034283-65j64yq1	399	42	firm	firm	NN
cord-034283-65j64yq1	399	43	and	and	CC
cord-034283-65j64yq1	399	44	for	for	IN
cord-034283-65j64yq1	399	45	the	the	DT
cord-034283-65j64yq1	399	46	customer	customer	NN
cord-034283-65j64yq1	400	1	(	(	-LRB-
cord-034283-65j64yq1	400	2	Tantalo	Tantalo	NNP
cord-034283-65j64yq1	400	3	and	and	CC
cord-034283-65j64yq1	400	4	Priem	Priem	NNP
cord-034283-65j64yq1	400	5	2016	2016	CD
cord-034283-65j64yq1	400	6	)	)	-RRB-
cord-034283-65j64yq1	400	7	.	.	.
cord-034283-65j64yq1	401	1	Therefore	therefore	RB
cord-034283-65j64yq1	401	2	,	,	,
cord-034283-65j64yq1	401	3	marketing	marketing	NN
cord-034283-65j64yq1	401	4	needs	need	NNS
cord-034283-65j64yq1	401	5	to	to	TO
cord-034283-65j64yq1	401	6	free	free	VB
cord-034283-65j64yq1	401	7	itself	-PRON-	PRP
cord-034283-65j64yq1	401	8	from	from	IN
cord-034283-65j64yq1	401	9	the	the	DT
cord-034283-65j64yq1	401	10	mainstream	mainstream	NN
cord-034283-65j64yq1	401	11	"	"	``
cord-034283-65j64yq1	401	12	firmbased	firmbased	JJ
cord-034283-65j64yq1	401	13	and	and	CC
cord-034283-65j64yq1	401	14	value	value	NN
cord-034283-65j64yq1	401	15	-	-	HYPH
cord-034283-65j64yq1	401	16	capture	capture	NN
cord-034283-65j64yq1	401	17	-	-	HYPH
cord-034283-65j64yq1	401	18	centric	centric	NN
cord-034283-65j64yq1	401	19	view	view	NN
cord-034283-65j64yq1	401	20	"	"	''
cord-034283-65j64yq1	401	21	and	and	CC
cord-034283-65j64yq1	401	22	move	move	VB
cord-034283-65j64yq1	401	23	towards	towards	IN
cord-034283-65j64yq1	401	24	a	a	DT
cord-034283-65j64yq1	401	25	"	"	``
cord-034283-65j64yq1	401	26	system	system	NN
cord-034283-65j64yq1	401	27	-	-	HYPH
cord-034283-65j64yq1	401	28	based	base	VBN
cord-034283-65j64yq1	401	29	and	and	CC
cord-034283-65j64yq1	401	30	value	value	NN
cord-034283-65j64yq1	401	31	-	-	HYPH
cord-034283-65j64yq1	401	32	creation	creation	NN
cord-034283-65j64yq1	401	33	-	-	HYPH
cord-034283-65j64yq1	401	34	centric	centric	NN
cord-034283-65j64yq1	401	35	view	view	NN
cord-034283-65j64yq1	401	36	"	"	''
cord-034283-65j64yq1	401	37	(	(	-LRB-
cord-034283-65j64yq1	401	38	Amit	Amit	NNP
cord-034283-65j64yq1	401	39	and	and	CC
cord-034283-65j64yq1	401	40	Han	Han	NNP
cord-034283-65j64yq1	401	41	2017	2017	CD
cord-034283-65j64yq1	401	42	)	)	-RRB-
cord-034283-65j64yq1	401	43	.	.	.
cord-034283-65j64yq1	402	1	In	in	IN
cord-034283-65j64yq1	402	2	a	a	DT
cord-034283-65j64yq1	402	3	systemic	systemic	JJ
cord-034283-65j64yq1	402	4	view	view	NN
cord-034283-65j64yq1	402	5	,	,	,
cord-034283-65j64yq1	402	6	revenue	revenue	NN
cord-034283-65j64yq1	402	7	development	development	NN
cord-034283-65j64yq1	402	8	alone	alone	RB
cord-034283-65j64yq1	402	9	can	can	MD
cord-034283-65j64yq1	402	10	not	not	RB
cord-034283-65j64yq1	402	11	be	be	VB
cord-034283-65j64yq1	402	12	used	use	VBN
cord-034283-65j64yq1	402	13	to	to	TO
cord-034283-65j64yq1	402	14	measure	measure	VB
cord-034283-65j64yq1	402	15	the	the	DT
cord-034283-65j64yq1	402	16	success	success	NN
cord-034283-65j64yq1	402	17	of	of	IN
cord-034283-65j64yq1	402	18	marketing	marketing	NN
cord-034283-65j64yq1	402	19	and	and	CC
cord-034283-65j64yq1	402	20	sales	sale	NNS
cord-034283-65j64yq1	402	21	.	.	.
cord-034283-65j64yq1	403	1	Hence	hence	RB
cord-034283-65j64yq1	403	2	,	,	,
cord-034283-65j64yq1	403	3	to	to	TO
cord-034283-65j64yq1	403	4	support	support	VB
cord-034283-65j64yq1	403	5	future	future	JJ
cord-034283-65j64yq1	403	6	marketing	marketing	NN
cord-034283-65j64yq1	403	7	management	management	NN
cord-034283-65j64yq1	403	8	new	new	JJ
cord-034283-65j64yq1	403	9	measurements	measurement	NNS
cord-034283-65j64yq1	403	10	are	be	VBP
cord-034283-65j64yq1	403	11	needed	need	VBN
cord-034283-65j64yq1	403	12	.	.	.
cord-034283-65j64yq1	404	1	Finally	finally	RB
cord-034283-65j64yq1	404	2	,	,	,
cord-034283-65j64yq1	404	3	in	in	IN
cord-034283-65j64yq1	404	4	this	this	DT
cord-034283-65j64yq1	404	5	systemic	systemic	JJ
cord-034283-65j64yq1	404	6	worldview	worldview	NN
cord-034283-65j64yq1	404	7	,	,	,
cord-034283-65j64yq1	404	8	there	there	EX
cord-034283-65j64yq1	404	9	are	be	VBP
cord-034283-65j64yq1	404	10	several	several	JJ
cord-034283-65j64yq1	404	11	important	important	JJ
cord-034283-65j64yq1	404	12	issues	issue	NNS
cord-034283-65j64yq1	404	13	related	relate	VBN
cord-034283-65j64yq1	404	14	to	to	IN
cord-034283-65j64yq1	404	15	work	work	NN
cord-034283-65j64yq1	404	16	divisions	division	NNS
cord-034283-65j64yq1	404	17	and	and	CC
cord-034283-65j64yq1	404	18	boundaries	boundary	NNS
cord-034283-65j64yq1	404	19	,	,	,
cord-034283-65j64yq1	404	20	both	both	DT
cord-034283-65j64yq1	404	21	between	between	IN
cord-034283-65j64yq1	404	22	functions	function	NNS
cord-034283-65j64yq1	404	23	inside	inside	IN
cord-034283-65j64yq1	404	24	organizations	organization	NNS
cord-034283-65j64yq1	404	25	and	and	CC
cord-034283-65j64yq1	404	26	between	between	IN
cord-034283-65j64yq1	404	27	various	various	JJ
cord-034283-65j64yq1	404	28	stakeholders	stakeholder	NNS
cord-034283-65j64yq1	404	29	in	in	IN
cord-034283-65j64yq1	404	30	the	the	DT
cord-034283-65j64yq1	404	31	marketplace	marketplace	NN
cord-034283-65j64yq1	404	32	.	.	.
cord-034283-65j64yq1	405	1	Working	work	VBG
cord-034283-65j64yq1	405	2	together	together	RB
cord-034283-65j64yq1	405	3	with	with	IN
cord-034283-65j64yq1	405	4	influencers	influencer	NNS
cord-034283-65j64yq1	405	5	and	and	CC
cord-034283-65j64yq1	405	6	channel	channel	NN
cord-034283-65j64yq1	405	7	partners	partner	NNS
cord-034283-65j64yq1	405	8	to	to	TO
cord-034283-65j64yq1	405	9	better	well	RBR
cord-034283-65j64yq1	405	10	support	support	VB
cord-034283-65j64yq1	405	11	the	the	DT
cord-034283-65j64yq1	405	12	workand	workand	NN
cord-034283-65j64yq1	405	13	lifeflows	lifeflow	NNS
cord-034283-65j64yq1	405	14	of	of	IN
cord-034283-65j64yq1	405	15	customers	customer	NNS
cord-034283-65j64yq1	405	16	entails	entail	VBZ
cord-034283-65j64yq1	405	17	many	many	JJ
cord-034283-65j64yq1	405	18	challenging	challenging	JJ
cord-034283-65j64yq1	405	19	and	and	CC
cord-034283-65j64yq1	405	20	interesting	interesting	JJ
cord-034283-65j64yq1	405	21	research	research	NN
cord-034283-65j64yq1	405	22	questions	question	NNS
cord-034283-65j64yq1	405	23	related	relate	VBD
cord-034283-65j64yq1	405	24	both	both	DT
cord-034283-65j64yq1	405	25	to	to	IN
cord-034283-65j64yq1	405	26	the	the	DT
cord-034283-65j64yq1	405	27	sharing	sharing	NN
cord-034283-65j64yq1	405	28	of	of	IN
cord-034283-65j64yq1	405	29	data	datum	NNS
cord-034283-65j64yq1	405	30	and	and	CC
cord-034283-65j64yq1	405	31	to	to	IN
cord-034283-65j64yq1	405	32	the	the	DT
cord-034283-65j64yq1	405	33	sharing	sharing	NN
cord-034283-65j64yq1	405	34	of	of	IN
cord-034283-65j64yq1	405	35	successes	success	NNS
cord-034283-65j64yq1	405	36	(	(	-LRB-
cord-034283-65j64yq1	405	37	and	and	CC
cord-034283-65j64yq1	405	38	failures	failure	NNS
cord-034283-65j64yq1	405	39	)	)	-RRB-
cord-034283-65j64yq1	405	40	.	.	.
cord-034283-65j64yq1	406	1	And	and	CC
cord-034283-65j64yq1	406	2	,	,	,
cord-034283-65j64yq1	406	3	as	as	IN
cord-034283-65j64yq1	406	4	noted	note	VBN
cord-034283-65j64yq1	406	5	in	in	IN
cord-034283-65j64yq1	406	6	the	the	DT
cord-034283-65j64yq1	406	7	interview	interview	NN
cord-034283-65j64yq1	406	8	,	,	,
cord-034283-65j64yq1	406	9	marketing	marketing	NN
cord-034283-65j64yq1	406	10	and	and	CC
cord-034283-65j64yq1	406	11	sales	sale	NNS
cord-034283-65j64yq1	406	12	are	be	VBP
cord-034283-65j64yq1	406	13	becoming	become	VBG
cord-034283-65j64yq1	406	14	more	more	RBR
cord-034283-65j64yq1	406	15	integrated	integrate	VBN
cord-034283-65j64yq1	406	16	-	-	HYPH
cord-034283-65j64yq1	406	17	a	a	DT
cord-034283-65j64yq1	406	18	development	development	NN
cord-034283-65j64yq1	406	19	that	that	WDT
cord-034283-65j64yq1	406	20	has	have	VBZ
cord-034283-65j64yq1	406	21	been	be	VBN
cord-034283-65j64yq1	406	22	accelerated	accelerate	VBN
cord-034283-65j64yq1	406	23	by	by	IN
cord-034283-65j64yq1	406	24	the	the	DT
cord-034283-65j64yq1	406	25	COVID-19	COVID-19	NNP
cord-034283-65j64yq1	406	26	developments	development	NNS
cord-034283-65j64yq1	406	27	.	.	.
cord-034283-65j64yq1	407	1	Further	further	JJ
cord-034283-65j64yq1	407	2	research	research	NN
cord-034283-65j64yq1	407	3	is	be	VBZ
cord-034283-65j64yq1	407	4	needed	need	VBN
cord-034283-65j64yq1	407	5	to	to	TO
cord-034283-65j64yq1	407	6	better	well	RBR
cord-034283-65j64yq1	407	7	understand	understand	VB
cord-034283-65j64yq1	407	8	how	how	WRB
cord-034283-65j64yq1	407	9	an	an	DT
cord-034283-65j64yq1	407	10	integrated	integrated	JJ
cord-034283-65j64yq1	407	11	marketing	marketing	NN
cord-034283-65j64yq1	407	12	and	and	CC
cord-034283-65j64yq1	407	13	sales	sale	NNS
cord-034283-65j64yq1	407	14	function	function	NN
cord-034283-65j64yq1	407	15	should	should	MD
cord-034283-65j64yq1	407	16	operate	operate	VB
cord-034283-65j64yq1	407	17	,	,	,
cord-034283-65j64yq1	407	18	and	and	CC
cord-034283-65j64yq1	407	19	what	what	WDT
cord-034283-65j64yq1	407	20	new	new	JJ
cord-034283-65j64yq1	407	21	capabilities	capability	NNS
cord-034283-65j64yq1	407	22	firms	firm	NNS
cord-034283-65j64yq1	407	23	need	need	VBP
cord-034283-65j64yq1	407	24	to	to	TO
cord-034283-65j64yq1	407	25	develop	develop	VB
cord-034283-65j64yq1	407	26	.	.	.
cord-034283-65j64yq1	408	1	Funding	fund	VBG
cord-034283-65j64yq1	408	2	Open	open	JJ
cord-034283-65j64yq1	408	3	access	access	NN
cord-034283-65j64yq1	408	4	funding	funding	NN
cord-034283-65j64yq1	408	5	provided	provide	VBN
cord-034283-65j64yq1	408	6	by	by	IN
cord-034283-65j64yq1	408	7	Hanken	Hanken	NNP
cord-034283-65j64yq1	408	8	School	School	NNP
cord-034283-65j64yq1	408	9	of	of	IN
cord-034283-65j64yq1	408	10	Economics	Economics	NNP
cord-034283-65j64yq1	408	11	.	.	.
cord-034283-65j64yq1	409	1	Open	open	VB
cord-034283-65j64yq1	409	2	Access	Access	NNP
cord-034283-65j64yq1	410	1	This	this	DT
cord-034283-65j64yq1	410	2	article	article	NN
cord-034283-65j64yq1	410	3	is	be	VBZ
cord-034283-65j64yq1	410	4	licensed	license	VBN
cord-034283-65j64yq1	410	5	under	under	IN
cord-034283-65j64yq1	410	6	a	a	DT
cord-034283-65j64yq1	410	7	Creative	Creative	NNP
cord-034283-65j64yq1	410	8	Commons	Commons	NNP
cord-034283-65j64yq1	410	9	Attribution	Attribution	NNP
cord-034283-65j64yq1	410	10	4.0	4.0	CD
cord-034283-65j64yq1	410	11	International	International	NNP
cord-034283-65j64yq1	410	12	License	License	NNP
cord-034283-65j64yq1	410	13	,	,	,
cord-034283-65j64yq1	410	14	which	which	WDT
cord-034283-65j64yq1	410	15	permits	permit	VBZ
cord-034283-65j64yq1	410	16	use	use	NN
cord-034283-65j64yq1	410	17	,	,	,
cord-034283-65j64yq1	410	18	sharing	sharing	NN
cord-034283-65j64yq1	410	19	,	,	,
cord-034283-65j64yq1	410	20	adaptation	adaptation	NN
cord-034283-65j64yq1	410	21	,	,	,
cord-034283-65j64yq1	410	22	distribution	distribution	NN
cord-034283-65j64yq1	410	23	and	and	CC
cord-034283-65j64yq1	410	24	reproduction	reproduction	NN
cord-034283-65j64yq1	410	25	in	in	IN
cord-034283-65j64yq1	410	26	any	any	DT
cord-034283-65j64yq1	410	27	medium	medium	NN
cord-034283-65j64yq1	410	28	or	or	CC
cord-034283-65j64yq1	410	29	format	format	NN
cord-034283-65j64yq1	410	30	,	,	,
cord-034283-65j64yq1	410	31	as	as	RB
cord-034283-65j64yq1	410	32	long	long	RB
cord-034283-65j64yq1	410	33	as	as	IN
cord-034283-65j64yq1	410	34	you	-PRON-	PRP
cord-034283-65j64yq1	410	35	give	give	VBP
cord-034283-65j64yq1	410	36	appropriate	appropriate	JJ
cord-034283-65j64yq1	410	37	credit	credit	NN
cord-034283-65j64yq1	410	38	to	to	IN
cord-034283-65j64yq1	410	39	the	the	DT
cord-034283-65j64yq1	410	40	original	original	JJ
cord-034283-65j64yq1	410	41	author(s	author(s	NNP
cord-034283-65j64yq1	410	42	)	)	-RRB-
cord-034283-65j64yq1	410	43	and	and	CC
cord-034283-65j64yq1	410	44	the	the	DT
cord-034283-65j64yq1	410	45	source	source	NN
cord-034283-65j64yq1	410	46	,	,	,
cord-034283-65j64yq1	410	47	provide	provide	VB
cord-034283-65j64yq1	410	48	a	a	DT
cord-034283-65j64yq1	410	49	link	link	NN
cord-034283-65j64yq1	410	50	to	to	IN
cord-034283-65j64yq1	410	51	the	the	DT
cord-034283-65j64yq1	410	52	Creative	Creative	NNP
cord-034283-65j64yq1	410	53	Commons	Commons	NNP
cord-034283-65j64yq1	410	54	licence	licence	NN
cord-034283-65j64yq1	410	55	,	,	,
cord-034283-65j64yq1	410	56	and	and	CC
cord-034283-65j64yq1	410	57	indicate	indicate	VBP
cord-034283-65j64yq1	410	58	if	if	IN
cord-034283-65j64yq1	410	59	changes	change	NNS
cord-034283-65j64yq1	410	60	were	be	VBD
cord-034283-65j64yq1	410	61	made	make	VBN
cord-034283-65j64yq1	410	62	.	.	.
cord-034283-65j64yq1	411	1	The	the	DT
cord-034283-65j64yq1	411	2	images	image	NNS
cord-034283-65j64yq1	411	3	or	or	CC
cord-034283-65j64yq1	411	4	other	other	JJ
cord-034283-65j64yq1	411	5	third	third	JJ
cord-034283-65j64yq1	411	6	party	party	NN
cord-034283-65j64yq1	411	7	material	material	NN
cord-034283-65j64yq1	411	8	in	in	IN
cord-034283-65j64yq1	411	9	this	this	DT
cord-034283-65j64yq1	411	10	article	article	NN
cord-034283-65j64yq1	411	11	are	be	VBP
cord-034283-65j64yq1	411	12	included	include	VBN
cord-034283-65j64yq1	411	13	in	in	IN
cord-034283-65j64yq1	411	14	the	the	DT
cord-034283-65j64yq1	411	15	article	article	NN
cord-034283-65j64yq1	411	16	's	's	POS
cord-034283-65j64yq1	411	17	Creative	Creative	NNP
cord-034283-65j64yq1	411	18	Commons	Commons	NNP
cord-034283-65j64yq1	411	19	licence	licence	NN
cord-034283-65j64yq1	411	20	,	,	,
cord-034283-65j64yq1	411	21	unless	unless	IN
cord-034283-65j64yq1	411	22	indicated	indicate	VBN
cord-034283-65j64yq1	411	23	otherwise	otherwise	RB
cord-034283-65j64yq1	411	24	in	in	IN
cord-034283-65j64yq1	411	25	a	a	DT
cord-034283-65j64yq1	411	26	credit	credit	NN
cord-034283-65j64yq1	411	27	line	line	NN
cord-034283-65j64yq1	411	28	to	to	IN
cord-034283-65j64yq1	411	29	the	the	DT
cord-034283-65j64yq1	411	30	material	material	NN
cord-034283-65j64yq1	411	31	.	.	.
cord-034283-65j64yq1	412	1	If	if	IN
cord-034283-65j64yq1	412	2	material	material	NN
cord-034283-65j64yq1	412	3	is	be	VBZ
cord-034283-65j64yq1	412	4	not	not	RB
cord-034283-65j64yq1	412	5	included	include	VBN
cord-034283-65j64yq1	412	6	in	in	IN
cord-034283-65j64yq1	412	7	the	the	DT
cord-034283-65j64yq1	412	8	article	article	NN
cord-034283-65j64yq1	412	9	's	's	POS
cord-034283-65j64yq1	412	10	Creative	Creative	NNP
cord-034283-65j64yq1	412	11	Commons	Commons	NNP
cord-034283-65j64yq1	412	12	licence	licence	NN
cord-034283-65j64yq1	412	13	and	and	CC
cord-034283-65j64yq1	412	14	your	-PRON-	PRP$
cord-034283-65j64yq1	412	15	intended	intend	VBN
cord-034283-65j64yq1	412	16	use	use	NN
cord-034283-65j64yq1	412	17	is	be	VBZ
cord-034283-65j64yq1	412	18	not	not	RB
cord-034283-65j64yq1	412	19	permitted	permit	VBN
cord-034283-65j64yq1	412	20	by	by	IN
cord-034283-65j64yq1	412	21	statutory	statutory	JJ
cord-034283-65j64yq1	412	22	regulation	regulation	NN
cord-034283-65j64yq1	412	23	or	or	CC
cord-034283-65j64yq1	412	24	exceeds	exceed	VBZ
cord-034283-65j64yq1	412	25	the	the	DT
cord-034283-65j64yq1	412	26	permitted	permit	VBN
cord-034283-65j64yq1	412	27	use	use	NN
cord-034283-65j64yq1	412	28	,	,	,
cord-034283-65j64yq1	412	29	you	-PRON-	PRP
cord-034283-65j64yq1	412	30	will	will	MD
cord-034283-65j64yq1	412	31	need	need	VB
cord-034283-65j64yq1	412	32	to	to	TO
cord-034283-65j64yq1	412	33	obtain	obtain	VB
cord-034283-65j64yq1	412	34	permission	permission	NN
cord-034283-65j64yq1	412	35	directly	directly	RB
cord-034283-65j64yq1	412	36	from	from	IN
cord-034283-65j64yq1	412	37	the	the	DT
cord-034283-65j64yq1	412	38	copyright	copyright	NN
cord-034283-65j64yq1	412	39	holder	holder	NN
cord-034283-65j64yq1	412	40	.	.	.
cord-034283-65j64yq1	413	1	To	to	TO
cord-034283-65j64yq1	413	2	view	view	VB
cord-034283-65j64yq1	413	3	a	a	DT
cord-034283-65j64yq1	413	4	copy	copy	NN
cord-034283-65j64yq1	413	5	of	of	IN
cord-034283-65j64yq1	413	6	this	this	DT
cord-034283-65j64yq1	413	7	licence	licence	NN
cord-034283-65j64yq1	413	8	,	,	,
cord-034283-65j64yq1	413	9	visit	visit	VB
cord-034283-65j64yq1	413	10	http://creativecommons.org/licenses/by/4.0/.	http://creativecommons.org/licenses/by/4.0/.	NNP
cord-034283-65j64yq1	413	11	Value	Value	NNP
cord-034283-65j64yq1	413	12	creation	creation	NN
cord-034283-65j64yq1	413	13	through	through	IN
cord-034283-65j64yq1	413	14	novel	novel	JJ
cord-034283-65j64yq1	413	15	resource	resource	NN
cord-034283-65j64yq1	413	16	configurations	configuration	NNS
cord-034283-65j64yq1	413	17	in	in	IN
cord-034283-65j64yq1	413	18	a	a	DT
cord-034283-65j64yq1	413	19	digitally	digitally	RB
cord-034283-65j64yq1	413	20	enabled	enable	VBN
cord-034283-65j64yq1	413	21	world	world	NN
cord-034283-65j64yq1	413	22	Digital	Digital	NNP
cord-034283-65j64yq1	413	23	disruption	disruption	NN
cord-034283-65j64yq1	414	1	:	:	:
cord-034283-65j64yq1	414	2	The	the	DT
cord-034283-65j64yq1	414	3	transdisciplinary	transdisciplinary	JJ
cord-034283-65j64yq1	414	4	future	future	NN
cord-034283-65j64yq1	414	5	of	of	IN
cord-034283-65j64yq1	414	6	marketing	marketing	NN
cord-034283-65j64yq1	414	7	education	education	NN
cord-034283-65j64yq1	414	8	Artificial	artificial	JJ
cord-034283-65j64yq1	414	9	intelligence	intelligence	NN
cord-034283-65j64yq1	414	10	for	for	IN
cord-034283-65j64yq1	414	11	the	the	DT
cord-034283-65j64yq1	414	12	real	real	JJ
cord-034283-65j64yq1	414	13	world	world	NN
cord-034283-65j64yq1	414	14	Fifteen	fifteen	CD
cord-034283-65j64yq1	414	15	years	year	NNS
cord-034283-65j64yq1	414	16	of	of	IN
cord-034283-65j64yq1	414	17	research	research	NN
cord-034283-65j64yq1	414	18	on	on	IN
cord-034283-65j64yq1	414	19	business	business	NN
cord-034283-65j64yq1	414	20	model	model	NN
cord-034283-65j64yq1	414	21	innovation	innovation	NN
cord-034283-65j64yq1	414	22	:	:	:
cord-034283-65j64yq1	414	23	How	how	WRB
cord-034283-65j64yq1	414	24	far	far	RB
cord-034283-65j64yq1	414	25	have	have	VBP
cord-034283-65j64yq1	414	26	we	-PRON-	PRP
cord-034283-65j64yq1	414	27	come	come	VB
cord-034283-65j64yq1	414	28	,	,	,
cord-034283-65j64yq1	414	29	and	and	CC
cord-034283-65j64yq1	414	30	where	where	WRB
cord-034283-65j64yq1	414	31	should	should	MD
cord-034283-65j64yq1	414	32	we	-PRON-	PRP
cord-034283-65j64yq1	414	33	go	go	VB
cord-034283-65j64yq1	414	34	The	the	DT
cord-034283-65j64yq1	414	35	future	future	NN
cord-034283-65j64yq1	414	36	of	of	IN
cord-034283-65j64yq1	414	37	technology	technology	NN
cord-034283-65j64yq1	414	38	and	and	CC
cord-034283-65j64yq1	414	39	marketing	marketing	NN
cord-034283-65j64yq1	414	40	:	:	:
cord-034283-65j64yq1	415	1	A	a	DT
cord-034283-65j64yq1	415	2	multidisciplinary	multidisciplinary	JJ
cord-034283-65j64yq1	415	3	perspective	perspective	NN
cord-034283-65j64yq1	415	4	Consumer	consumer	NN
cord-034283-65j64yq1	415	5	journeys	journey	NNS
cord-034283-65j64yq1	415	6	:	:	:
cord-034283-65j64yq1	416	1	Developing	develop	VBG
cord-034283-65j64yq1	416	2	consumer	consumer	NN
cord-034283-65j64yq1	416	3	-	-	HYPH
cord-034283-65j64yq1	416	4	based	base	VBN
cord-034283-65j64yq1	416	5	strategy	strategy	NN
cord-034283-65j64yq1	416	6	Stakeholder	Stakeholder	NNP
cord-034283-65j64yq1	416	7	marketing	marketing	NN
cord-034283-65j64yq1	416	8	:	:	:
cord-034283-65j64yq1	416	9	Theoretical	theoretical	JJ
cord-034283-65j64yq1	416	10	foundations	foundation	NNS
cord-034283-65j64yq1	416	11	and	and	CC
cord-034283-65j64yq1	416	12	required	require	VBN
cord-034283-65j64yq1	416	13	capabilities	capability	NNS
cord-034283-65j64yq1	416	14	Digital	Digital	NNP
cord-034283-65j64yq1	416	15	marketing	marketing	NN
cord-034283-65j64yq1	416	16	:	:	:
cord-034283-65j64yq1	416	17	A	a	DT
cord-034283-65j64yq1	416	18	framework	framework	NN
cord-034283-65j64yq1	416	19	,	,	,
cord-034283-65j64yq1	416	20	review	review	NN
cord-034283-65j64yq1	416	21	and	and	CC
cord-034283-65j64yq1	416	22	research	research	NN
cord-034283-65j64yq1	416	23	agenda	agenda	NN
cord-034283-65j64yq1	417	1	Transformative	transformative	JJ
cord-034283-65j64yq1	417	2	marketing	marketing	NN
cord-034283-65j64yq1	417	3	:	:	:
cord-034283-65j64yq1	418	1	The	the	DT
cord-034283-65j64yq1	418	2	next	next	JJ
cord-034283-65j64yq1	418	3	20	20	CD
cord-034283-65j64yq1	418	4	years	year	NNS
cord-034283-65j64yq1	419	1	A	a	DT
cord-034283-65j64yq1	419	2	thematic	thematic	JJ
cord-034283-65j64yq1	419	3	exploration	exploration	NN
cord-034283-65j64yq1	419	4	of	of	IN
cord-034283-65j64yq1	419	5	digital	digital	JJ
cord-034283-65j64yq1	419	6	,	,	,
cord-034283-65j64yq1	419	7	social	social	JJ
cord-034283-65j64yq1	419	8	media	medium	NNS
cord-034283-65j64yq1	419	9	,	,	,
cord-034283-65j64yq1	419	10	and	and	CC
cord-034283-65j64yq1	419	11	mobile	mobile	JJ
cord-034283-65j64yq1	419	12	marketing	marketing	NN
cord-034283-65j64yq1	419	13	:	:	:
cord-034283-65j64yq1	419	14	Research	research	NN
cord-034283-65j64yq1	419	15	evolution	evolution	NN
cord-034283-65j64yq1	419	16	from	from	IN
cord-034283-65j64yq1	419	17	2000	2000	CD
cord-034283-65j64yq1	419	18	to	to	IN
cord-034283-65j64yq1	419	19	2015	2015	CD
cord-034283-65j64yq1	419	20	and	and	CC
cord-034283-65j64yq1	419	21	an	an	DT
cord-034283-65j64yq1	419	22	agenda	agenda	NN
cord-034283-65j64yq1	419	23	for	for	IN
cord-034283-65j64yq1	419	24	future	future	JJ
cord-034283-65j64yq1	419	25	inquiry	inquiry	NN
cord-034283-65j64yq1	419	26	Challenging	challenge	VBG
cord-034283-65j64yq1	419	27	the	the	DT
cord-034283-65j64yq1	419	28	boundaries	boundary	NNS
cord-034283-65j64yq1	419	29	of	of	IN
cord-034283-65j64yq1	419	30	marketing	market	VBG
cord-034283-65j64yq1	419	31	Digital	Digital	NNP
cord-034283-65j64yq1	419	32	innovation	innovation	NN
cord-034283-65j64yq1	419	33	management	management	NN
cord-034283-65j64yq1	419	34	:	:	:
cord-034283-65j64yq1	419	35	Reinventing	reinvent	VBG
cord-034283-65j64yq1	419	36	innovation	innovation	NN
cord-034283-65j64yq1	419	37	management	management	NN
cord-034283-65j64yq1	419	38	research	research	NN
cord-034283-65j64yq1	419	39	in	in	IN
cord-034283-65j64yq1	419	40	a	a	DT
cord-034283-65j64yq1	419	41	digital	digital	JJ
cord-034283-65j64yq1	419	42	world	world	NN
cord-034283-65j64yq1	419	43	Capabilities	capability	NNS
cord-034283-65j64yq1	419	44	for	for	IN
cord-034283-65j64yq1	419	45	market	market	NN
cord-034283-65j64yq1	419	46	-	-	HYPH
cord-034283-65j64yq1	419	47	shaping	shaping	NN
cord-034283-65j64yq1	419	48	:	:	:
cord-034283-65j64yq1	419	49	Triggering	trigger	VBG
cord-034283-65j64yq1	419	50	and	and	CC
cord-034283-65j64yq1	419	51	facilitating	facilitate	VBG
cord-034283-65j64yq1	419	52	increased	increase	VBN
cord-034283-65j64yq1	419	53	value	value	NN
cord-034283-65j64yq1	419	54	creation	creation	NN
cord-034283-65j64yq1	419	55	Profit	profit	NN
cord-034283-65j64yq1	419	56	patterns	pattern	NNS
cord-034283-65j64yq1	419	57	:	:	:
cord-034283-65j64yq1	419	58	30	30	CD
cord-034283-65j64yq1	419	59	ways	way	NNS
cord-034283-65j64yq1	419	60	to	to	TO
cord-034283-65j64yq1	419	61	anticipate	anticipate	VB
cord-034283-65j64yq1	419	62	and	and	CC
cord-034283-65j64yq1	419	63	profit	profit	VB
cord-034283-65j64yq1	419	64	from	from	IN
cord-034283-65j64yq1	419	65	strategic	strategic	JJ
cord-034283-65j64yq1	419	66	forces	force	NNS
cord-034283-65j64yq1	419	67	reshaping	reshape	VBG
cord-034283-65j64yq1	419	68	your	-PRON-	PRP$
cord-034283-65j64yq1	419	69	business	business	NN
cord-034283-65j64yq1	419	70	Extending	extend	VBG
cord-034283-65j64yq1	419	71	service	service	NN
cord-034283-65j64yq1	419	72	-	-	HYPH
cord-034283-65j64yq1	419	73	dominant	dominant	JJ
cord-034283-65j64yq1	419	74	logic	logic	NN
cord-034283-65j64yq1	419	75	-outside	-outside	:
cord-034283-65j64yq1	419	76	marketing	marketing	NN
cord-034283-65j64yq1	419	77	and	and	CC
cord-034283-65j64yq1	419	78	inside	inside	IN
cord-034283-65j64yq1	419	79	managerial	managerial	JJ
cord-034283-65j64yq1	419	80	practice	practice	NN
cord-034283-65j64yq1	419	81	Value	Value	NNP
cord-034283-65j64yq1	419	82	creation	creation	NN
cord-034283-65j64yq1	419	83	through	through	IN
cord-034283-65j64yq1	419	84	stakeholder	stakeholder	NN
cord-034283-65j64yq1	419	85	synergy	synergy	NN
cord-034283-65j64yq1	419	86	Service	service	NN
cord-034283-65j64yq1	419	87	-	-	HYPH
cord-034283-65j64yq1	419	88	dominant	dominant	JJ
cord-034283-65j64yq1	419	89	logic	logic	NN
cord-034283-65j64yq1	419	90	2025	2025	CD
cord-034283-65j64yq1	419	91	Digital	Digital	NNP
cord-034283-65j64yq1	419	92	transformation	transformation	NN
cord-034283-65j64yq1	419	93	:	:	:
cord-034283-65j64yq1	419	94	A	a	DT
cord-034283-65j64yq1	419	95	multidisciplinary	multidisciplinary	JJ
cord-034283-65j64yq1	419	96	reflection	reflection	NN
cord-034283-65j64yq1	419	97	and	and	CC
cord-034283-65j64yq1	419	98	research	research	NN
cord-034283-65j64yq1	419	99	agenda	agenda	NN
cord-034283-65j64yq1	419	100	From	from	IN
cord-034283-65j64yq1	419	101	multi	multi	JJ
cord-034283-65j64yq1	419	102	-	-	JJ
cord-034283-65j64yq1	419	103	channel	channel	JJ
cord-034283-65j64yq1	419	104	retailing	retailing	NN
cord-034283-65j64yq1	419	105	to	to	IN
cord-034283-65j64yq1	419	106	omni	omni	NNP
cord-034283-65j64yq1	419	107	-	-	HYPH
cord-034283-65j64yq1	419	108	channel	channel	NNP
cord-034283-65j64yq1	419	109	retailing	retailing	NN
cord-034283-65j64yq1	419	110	:	:	:
cord-034283-65j64yq1	420	1	Introduction	introduction	NN
cord-034283-65j64yq1	420	2	to	to	IN
cord-034283-65j64yq1	420	3	the	the	DT
cord-034283-65j64yq1	420	4	special	special	JJ
cord-034283-65j64yq1	420	5	issue	issue	NN
cord-034283-65j64yq1	420	6	on	on	IN
cord-034283-65j64yq1	420	7	multi	multi	JJ
cord-034283-65j64yq1	420	8	-	-	JJ
cord-034283-65j64yq1	420	9	channel	channel	JJ
cord-034283-65j64yq1	420	10	retailing	retailing	NN
cord-034283-65j64yq1	420	11	Publisher	Publisher	NNP
cord-034283-65j64yq1	420	12	's	's	POS
cord-034283-65j64yq1	420	13	note	note	NN
cord-034283-65j64yq1	420	14	Springer	Springer	NNP
cord-034283-65j64yq1	420	15	Nature	Nature	NNP
cord-034283-65j64yq1	420	16	remains	remain	VBZ
cord-034283-65j64yq1	420	17	neutral	neutral	JJ
cord-034283-65j64yq1	420	18	with	with	IN
cord-034283-65j64yq1	420	19	regard	regard	NN
cord-034283-65j64yq1	420	20	to	to	IN
cord-034283-65j64yq1	420	21	jurisdictional	jurisdictional	JJ
cord-034283-65j64yq1	420	22	claims	claim	NNS
cord-034283-65j64yq1	420	23	in	in	IN
cord-034283-65j64yq1	420	24	published	publish	VBN
cord-034283-65j64yq1	420	25	maps	map	NNS
cord-034283-65j64yq1	420	26	and	and	CC
cord-034283-65j64yq1	420	27	institutional	institutional	JJ
cord-034283-65j64yq1	420	28	affiliations	affiliation	NNS