id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-300965-ivczo1a7	Brown, M. M.	Don’t be the “Fifth Guy”: Risk, Responsibility, and the Rhetoric of Handwashing Campaigns	2017-08-29		.txt	text/plain	7428	378	47	Some scholars—for example, Peterson and Lupton (1996)—term this model the "new public health." In this essay, I describe how the focus on personal responsibility for infection risk shapes the promotion of hand hygiene and other forms of illness etiquette. Personal responsibility may be a cornerstone of public health, but hand hygiene promotion is an especially persuasive vehicle for popularizing an individualistic conception of infection risk. Even in developed countries, where the assumption of personal responsibility is less likely to be impeded by structural issues, hand hygiene promotion may nevertheless skew perceptions of contextual or social determinants of infection risk. Created by the Florida Department of Health in response to H1N1, the BFifth Guy^campaign illustrates the use of a constitutive, stigmatizing rhetoric to endorse the assumption of personal responsibility for infection risk.	./cache/cord-300965-ivczo1a7.txt	./txt/cord-300965-ivczo1a7.txt