id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-021088-9u3kn9ge	Huberty, Mark	Awaiting the Second Big Data Revolution: From Digital Noise to Value Creation	2015-02-18		.txt	text/plain	7305	388	59	Instead, today's successful big data business models largely use data to scale old modes of value creation, rather than invent new ones altogether. Four of these assumptions merit special attention: First, N = all, or the claim that our data allow a clear and unbiased study of humanity; second, that today = tomorrow, or the claim that understanding online behavior today implies that we will still understand it tomorrow; third, offline = online, the claim that understanding online behavior offers a window into economic and social phenomena in the physical world; and fourth, that complex patterns of social behavior, once understood, will remain stable enough to become the basis of new data-driven, predictive products and services in sectors well beyond social and media markets. The rate of change in online commerce, social media, search, and other services undermines any claim that we can actually know that our N = all sample that works today will work tomorrow.	./cache/cord-021088-9u3kn9ge.txt	./txt/cord-021088-9u3kn9ge.txt