id author title date pages extension mime words sentences flesch summary cache txt cord-254738-rsgdqk1x Nikolova, Milena S. Chapter 6 Best practices and approaches using behavior-smart thinking in 10 tourism industry scenarios 2021-12-31 .txt text/plain 16218 660 49 The stories were selected to demonstrate that behavior-smart thinking works with different scale, at different levels and can be effectively applied to commercial challenges such as optimising experience design or to complicated sustainability issues such as food waste and climate footprint. The second case presents a recently developed technology-enabled tool for the restaurant industry that translates the complicated science of estimating the carbon footprint of different foods into a simple-to-understand system categorizing meals from low-to high-impact. Case 6 takes the reader to beautiful Iceland and discusses its experience with the Iceland Academy, an online platform using behavior-smart design to ensure that travelers arrive at the destination prepared for the unusual weather conditions, rugged terrains, and specific cultural norms. Västmanland, a small regional destination in Sweden, is the first to experiment with behavior-smart thinking as vehicle for optimizing commercial and sustainability practices among local tourism businesses. ./cache/cord-254738-rsgdqk1x.txt ./txt/cord-254738-rsgdqk1x.txt