id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-275542-dpay83k8	Hsiu-Ying Kao, Grace	Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention	2020-08-23		.txt	text/plain	6162	335	41	This paper, therefore, proposes a cause-effects model of perceived airline crisis management capabilities and their influence on brand credibility, brand attitude and purchase intention in the aftermath of large-scale Taiwanese airline strikes. In particular, further insight is needed on how passengers might perceive the relationship of crisis management capabilities on their attitudes to the airline brand, its credibility and their subsequent intention to use. Having developed the model of airline crisis management capabilities and their influence on brand attitude, credibility and intention to use, the study now provides detail of the methodology. Since the construct of perception of airline crisis management capability didn't have a significant influence on air passengers' intention, we proceeded to examine the mediating effects (Sobel, 1982) of brand attitude (BA) and brand credibility (BC). The purpose of this research was to propose a cause-effects model of perceived airline crisis management capabilities and their influence on brand credibility, brand attitude and purchase intention in the aftermath of large-scale Taiwanese airline strikes.	./cache/cord-275542-dpay83k8.txt	./txt/cord-275542-dpay83k8.txt