id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
cord-271094-utpg9p5u	Erdmann, Anett	Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA	2020-10-20		.txt	text/plain	10845	487	43	Concretely, in the environment of grocery e-commerce (GE) and from a classic economic perspective of evaluation of the optimal marketing budget of Dorfman and Steiner (1954) , which has been adapted by the authors of this research to the nature of digital marketing, an analytical model is proposed which allows to optimize the investment in marketing based on a marginal analysis and respond to a fundamental question in DIM: the analysis of its economic performance. The analysis of the optimal DIM mix of SEO and SEM oriented towards the generation of website traffic is conducted for a total of 29 leading grocery e-commerce firms in Europe (UK, France, Germany, Netherlands, and Norway) and the USA over a time horizon of six years (2014 -2019) at a monthly level to evaluate the relationship between DIM and economic performance.	./cache/cord-271094-utpg9p5u.txt	./txt/cord-271094-utpg9p5u.txt