id author title date pages extension mime words sentences flesch summary cache txt cord-334955-gnu92up6 Sutton, Jeannette COVID-19: Retransmission of official communications in an emerging pandemic 2020-09-16 .txt text/plain 7800 324 41 In this research, we examine message features shown in prior disasters to increase or decrease message retransmission under imminent threat conditions to develop models of official risk communicators' messages shared online from February 1, 2020-April 30, 2020. We develop a lexicon of keywords associated with risk communication about the pandemic response, then use automated coding to identify message content and message structural features. They found that actionable and instructive messages and those that included a visual image were highly shared regardless of the time period; however, daily updates in the form of forecasts or current weather conditions involving little uncertainty, as well as message features that increase interaction, such as direct replies and URLs, decreased message passing. Messages that include information sharing decreases retransmission; however, this content increased post emergency declaration by 61%. ./cache/cord-334955-gnu92up6.txt ./txt/cord-334955-gnu92up6.txt