id author title date pages extension mime words sentences flesch summary cache txt cord-329999-flzqm3wh Buchanan, Tom Why do people spread false information online? The effects of message and viewer characteristics on self-reported likelihood of sharing social media disinformation 2020-10-07 .txt text/plain 13812 728 50 Four studies (total N = 2,634) explored the effect of message attributes (authoritativeness of source, consensus indicators), viewer characteristics (digital literacy, personality, and demographic variables) and their interaction (consistency between message and recipient beliefs) on self-reported likelihood of spreading examples of disinformation. Descriptive statistics for participant characteristics (personality, conservatism, new media literacy and age) and their reactions to the stimuli (likelihood of sharing, belief the stories were likely to be true, and rating of likelihood that they had seen them before) are summarised in Table 2 . This evaluated the extent to which digital media literacy (NMLS), authority of the message source, consensus, belief in veracity of the messages, consistency with participant beliefs (operationalised as the total SECS conservatism scale score), age and personality (Extraversion, Conscientiousness, Agreeableness, Openness to Experience and Neuroticism), predicted self-rated likelihood of sharing the posts. ./cache/cord-329999-flzqm3wh.txt ./txt/cord-329999-flzqm3wh.txt