Analytics and Privacy | Information Technology and Libraries Skip to main content Skip to main navigation menu Skip to site footer Current Archives Announcements About About the Journal Editorial Team Submissions Contact Privacy Statement Search Search Register Login Home / Archives / Vol 39 No 3 (2020) / Articles Analytics and Privacy Using Matomo in EBSCO's Discovery Service Denise FitzGerald Quintel Middle Tennessee State University https://orcid.org/0000-0002-0730-6665 Robert Wilson Middle Tennessee State University https://orcid.org/0000-0002-6957-8869 DOI: https://doi.org/10.6017/ital.v39i3.12219 Abstract When selecting a web analytics tool, academic libraries have traditionally turned to Google Analytics for data collection to gain insights into the usage of their web properties. As the valuable field of data analytics continues to grow, concerns about user privacy rise as well, especially when discussing a technology giant like Google. In this article, the authors explore the feasibility of using Matomo, a free and open-source software application, for web analytics in their library’s discovery layer. Matomo is a web analytics platform designed around user-privacy assurances. This article details the installation process, makes comparisons between Matomo and Google Analytics, and describes how an open-source analytics platform works within a library-specific application, EBSCO’s Discovery Service. Author Biographies Denise FitzGerald Quintel, Middle Tennessee State University Discovery Services Librarian and Assistant Professor Robert Wilson, Middle Tennessee State University Systems Librarian and Assistant Professor References Adam Chandler and Melissa Wallace, “Using Piwik Instead of Google Analytics at the Cornell University Library.” Serials Librarian 71, no. 3 (October 2016): 174, https://doi.org/10.1080/0361526X.2016.1245645. 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