id author title date pages extension mime words sentences flesch summary cache txt www-wired-com-5974 Google Holds Out Against 'Do Not Track' Flag | WIRED .html text/html 2023 126 77 Instead of "Do Not Track," Google says it offers a plug-in for Chrome called "Keep My Opt-Outs," which prevents users from deleting opt-out cookies from advertising networks when they delete their cookies. Currently, none of those networks pays any heed to users who choose to turn on the "Do Not Track" flag, but do pledge to respect opt-out cookies that can be set in bulk on the Network Advertising Initiative opt-out page. But Soghoian argues that both Google's ad program and its analytics program already let users opt out, so why not simply adopt the "Do Not Track" flag as another signal to opt out. Answering his own question, he says it's about money that Google stands to lose if users of its browser get an easy way to opt out of its advertising tracking. ./cache/www-wired-com-5974.html ./txt/www-wired-com-5974.txt