id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
support-google-com-7798		Data retention - Analytics Help			.html	text/html	1202	152	73	Data retention Analytics Help The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics servers. The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. For Universal Analytics properties, the setting applies to user-level and event-level data. For Google Analytics 4 properties, retention of user-level data, including conversions, is fixed at up to 14 months. Data associated with the user identifier will be deleted automatically after the retention period. For Google Analytics 4 properties: In the PROPERTY column, click Data Settings > Data Retention. For Google Analytics 4 properties: Event data retention: select the retention period you want. For Google Analytics 4 properties: Reset user data on new activity: turn the switch on or off. Data-deletion requests (Google Analytics 4)	./cache/support-google-com-7798.html	./txt/support-google-com-7798.txt