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service NN 11015 77 11 for for IN 11015 77 12 library library NN 11015 77 13 users user NNS 11015 77 14 , , , 11015 77 15 and and CC 11015 77 16 it -PRON- PRP 11015 77 17 was be VBD 11015 77 18 also also RB 11015 77 19 seen see VBN 11015 77 20 as as IN 11015 77 21 a a DT 11015 77 22 way way NN 11015 77 23 to to TO 11015 77 24 improve improve VB 11015 77 25 their -PRON- PRP$ 11015 77 26 web web NN 11015 77 27 skills skill NNS 11015 77 28 and and CC 11015 77 29 demonstrate demonstrate VB 11015 77 30 their -PRON- PRP$ 11015 77 31 fluency fluency NN 11015 77 32 with with IN 11015 77 33 technology technology NN 11015 77 34 . . . 11015 77 35 ”32 ”32 ADD 11015 77 36 Similarly similarly RB 11015 77 37 , , , 11015 77 38 Chapman Chapman NNP 11015 77 39 and and CC 11015 77 40 Demsky Demsky NNP 11015 77 41 described describe VBD 11015 77 42 how how WRB 11015 77 43 the the DT 11015 77 44 University University NNP 11015 77 45 of of IN 11015 77 46 Michigan Michigan NNP 11015 77 47 Library Library NNP 11015 77 48 website website NN 11015 77 49 grew grow VBD 11015 77 50 “ " `` 11015 77 51 in in IN 11015 77 52 an an DT 11015 77 53 organic organic JJ 11015 77 54 fashion fashion NN 11015 77 55 ” " '' 11015 77 56 and and CC 11015 77 57 noted note VBD 11015 77 58 , , , 11015 77 59 “ " `` 11015 77 60 [ [ -LRB- 11015 77 61 a]s a]s NNP 11015 77 62 in in IN 11015 77 63 many many JJ 11015 77 64 places place NNS 11015 77 65 , , , 11015 77 66 the the DT 11015 77 67 library library NN 11015 77 68 ’s ’s POS 11015 77 69 longstanding longstanding JJ 11015 77 70 attitude attitude NN 11015 77 71 toward toward IN 11015 77 72 the the DT 11015 77 73 web web NN 11015 77 74 was be VBD 11015 77 75 that that IN 11015 77 76 more more JJR 11015 77 77 was be VBD 11015 77 78 more more JJR 11015 77 79 and and CC 11015 77 80 that that IN 11015 77 81 there there EX 11015 77 82 was be VBD 11015 77 83 really really RB 11015 77 84 no no DT 11015 77 85 harm harm NN 11015 77 86 in in IN 11015 77 87 letting let VBG 11015 77 88 the the DT 11015 77 89 website website NN 11015 77 90 develop develop VB 11015 77 91 however however RB 11015 77 92 individual individual JJ 11015 77 93 units unit NNS 11015 77 94 and and CC 11015 77 95 librarians librarian NNS 11015 77 96 thought think VBD 11015 77 97 best well RBS 11015 77 98 . . . 11015 77 99 ”33 ”33 VB 11015 77 100 Other other JJ 11015 77 101 papers paper NNS 11015 77 102 described describe VBN 11015 77 103 “ " `` 11015 77 104 authority authority NN 11015 77 105 and and CC 11015 77 106 decision decision NN 11015 77 107 - - HYPH 11015 77 108 making make VBG 11015 77 109 issues issue NNS 11015 77 110 . . . 11015 78 1 . . . 11015 79 1 . . . 11015 80 1 differing differ VBG 11015 80 2 opinions opinion NNS 11015 80 3 , , , 11015 80 4 turf turf NN 11015 80 5 struggles struggle NNS 11015 80 6 or or CC 11015 80 7 a a DT 11015 80 8 lack lack NN 11015 80 9 of of IN 11015 80 10 communication communication NN 11015 80 11 . . . 11015 81 1 . . . 11015 82 1 . . . 11015 83 1 a a DT 11015 83 2 shortage shortage NN 11015 83 3 of of IN 11015 83 4 time time NN 11015 83 5 and and CC 11015 83 6 motivation motivation NN 11015 83 7 , , , 11015 83 8 general general JJ 11015 83 9 inertia inertia NN 11015 83 10 , , , 11015 83 11 and and CC 11015 83 12 resistance resistance NN 11015 83 13 to to TO 11015 83 14 change change VB 11015 83 15 on on IN 11015 83 16 the the DT 11015 83 17 part part NN 11015 83 18 of of IN 11015 83 19 content content JJ 11015 83 20 authors author NNS 11015 83 21 . . . 11015 83 22 ”34 ”34 '' 11015 83 23 Iglesias Iglesias NNP 11015 83 24 noted note VBD 11015 83 25 , , , 11015 83 26 “ " `` 11015 83 27 Some some DT 11015 83 28 librarians librarian NNS 11015 83 29 will will MD 11015 83 30 always always RB 11015 83 31 be be VB 11015 83 32 more more RBR 11015 83 33 comfortable comfortable JJ 11015 83 34 creating create VBG 11015 83 35 webpages webpage NNS 11015 83 36 from from IN 11015 83 37 scratch scratch NN 11015 83 38 , , , 11015 83 39 fearing fear VBG 11015 83 40 a a DT 11015 83 41 loss loss NN 11015 83 42 of of IN 11015 83 43 control control NN 11015 83 44 . . . 11015 84 1 The the DT 11015 84 2 library library NN 11015 84 3 as as IN 11015 84 4 a a DT 11015 84 5 whole whole NN 11015 84 6 must must MD 11015 84 7 decide decide VB 11015 84 8 if if IN 11015 84 9 the the DT 11015 84 10 core core JJ 11015 84 11 responsibility responsibility NN 11015 84 12 of of IN 11015 84 13 librarians librarian NNS 11015 84 14 is be VBZ 11015 84 15 to to TO 11015 84 16 create create VB 11015 84 17 content content NN 11015 84 18 or or CC 11015 84 19 to to TO 11015 84 20 create create VB 11015 84 21 websites website NNS 11015 84 22 . . . 11015 84 23 ”35 ”35 '' 11015 84 24 LIBRARY LIBRARY NNP 11015 84 25 - - HYPH 11015 84 26 AUTHORED AUTHORED NNP 11015 84 27 WEB WEB NNP 11015 84 28 CONTENT CONTENT NNP 11015 84 29 AND and CC 11015 84 30 THE the DT 11015 84 31 NEED NEED NNP 11015 84 32 FOR for IN 11015 84 33 CONTENT CONTENT NNP 11015 84 34 STRATEGY STRATEGY NNP 11015 84 35 | | NNS 11015 84 36 MCDONALD MCDONALD VBN 11015 84 37 AND and CC 11015 84 38 BURKHARDT BURKHARDT NNP 11015 84 39 13 13 CD 11015 84 40 https://doi.org/10.6017/ital.v38i3.11015 https://doi.org/10.6017/ital.v38i3.11015 NN 11015 84 41 Newton Newton NNP 11015 84 42 and and CC 11015 84 43 Riggs Riggs NNP 11015 84 44 stated state VBD 11015 84 45 , , , 11015 84 46 “ " `` 11015 84 47 This this DT 11015 84 48 approach approach NN 11015 84 49 to to TO 11015 84 50 content content NN 11015 84 51 appears appear VBZ 11015 84 52 to to TO 11015 84 53 be be VB 11015 84 54 at at IN 11015 84 55 odds odd NNS 11015 84 56 with with IN 11015 84 57 the the DT 11015 84 58 role role NN 11015 84 59 of of IN 11015 84 60 librarians librarian NNS 11015 84 61 as as IN 11015 84 62 leaders leader NNS 11015 84 63 in in IN 11015 84 64 information information NN 11015 84 65 management management NN 11015 84 66 practices practice NNS 11015 84 67 and and CC 11015 84 68 in in IN 11015 84 69 supporting support VBG 11015 84 70 users user NNS 11015 84 71 to to TO 11015 84 72 find find VB 11015 84 73 , , , 11015 84 74 filter filter VB 11015 84 75 and and CC 11015 84 76 critically critically RB 11015 84 77 evaluate evaluate VB 11015 84 78 information information NN 11015 84 79 . . . 11015 84 80 ”36 ”36 '' 11015 84 81 In in IN 11015 84 82 her -PRON- PRP$ 11015 84 83 article article NN 11015 84 84 “ " `` 11015 84 85 Editorial editorial JJ 11015 84 86 and and CC 11015 84 87 Technological Technological NNP 11015 84 88 Workflow Workflow NNP 11015 84 89 Tools Tools NNPS 11015 84 90 to to TO 11015 84 91 Promote Promote NNP 11015 84 92 Website Website NNP 11015 84 93 Quality Quality NNP 11015 84 94 , , , 11015 84 95 ” " '' 11015 84 96 Morton Morton NNP 11015 84 97 - - HYPH 11015 84 98 Owens Owens NNP 11015 84 99 discussed discuss VBD 11015 84 100 several several JJ 11015 84 101 studies study NNS 11015 84 102 measuring measure VBG 11015 84 103 the the DT 11015 84 104 severe severe JJ 11015 84 105 impact impact NN 11015 84 106 of of IN 11015 84 107 even even RB 11015 84 108 small small JJ 11015 84 109 flaws flaw NNS 11015 84 110 ( ( -LRB- 11015 84 111 such such JJ 11015 84 112 as as IN 11015 84 113 typographical typographical JJ 11015 84 114 errors error NNS 11015 84 115 ) ) -RRB- 11015 84 116 on on IN 11015 84 117 users user NNS 11015 84 118 ’ ’ POS 11015 84 119 judgements judgement NNS 11015 84 120 of of IN 11015 84 121 a a DT 11015 84 122 website website NN 11015 84 123 ’s ’s POS 11015 84 124 credibility credibility NN 11015 84 125 , , , 11015 84 126 and and CC 11015 84 127 , , , 11015 84 128 by by IN 11015 84 129 extension extension NN 11015 84 130 , , , 11015 84 131 of of IN 11015 84 132 the the DT 11015 84 133 organization organization NN 11015 84 134 ’s ’s POS 11015 84 135 credibility credibility NN 11015 84 136 : : : 11015 84 137 “ " `` 11015 84 138 users user NNS 11015 84 139 ’ ’ POS 11015 84 140 experience experience NN 11015 84 141 of of IN 11015 84 142 a a DT 11015 84 143 website website NN 11015 84 144 leads lead VBZ 11015 84 145 them -PRON- PRP 11015 84 146 to to TO 11015 84 147 attribute attribute VB 11015 84 148 characteristics characteristic NNS 11015 84 149 of of IN 11015 84 150 competence competence NN 11015 84 151 and and CC 11015 84 152 trustworthiness trustworthiness NN 11015 84 153 to to IN 11015 84 154 the the DT 11015 84 155 sponsoring sponsoring JJ 11015 84 156 organization organization NN 11015 84 157 . . . 11015 84 158 ”37 ”37 NNP 11015 84 159 A. a. NN 11015 84 160 Paula Paula NNP 11015 84 161 Wilson Wilson NNP 11015 84 162 , , , 11015 84 163 citing cite VBG 11015 84 164 McConnell McConnell NNP 11015 84 165 and and CC 11015 84 166 Middleton Middleton NNP 11015 84 167 , , , 11015 84 168 summarized summarize VBD 11015 84 169 the the DT 11015 84 170 potential potential JJ 11015 84 171 pitfalls pitfall NNS 11015 84 172 inherent inherent JJ 11015 84 173 in in IN 11015 84 174 a a DT 11015 84 175 distributed distribute VBN 11015 84 176 model model NN 11015 84 177 in in IN 11015 84 178 which which WDT 11015 84 179 empowerment empowerment NN 11015 84 180 of of IN 11015 84 181 content content NN 11015 84 182 creators creator NNS 11015 84 183 overshadows overshadow VBZ 11015 84 184 a a DT 11015 84 185 unified unified JJ 11015 84 186 vision vision NN 11015 84 187 , , , 11015 84 188 strategy strategy NN 11015 84 189 , , , 11015 84 190 and and CC 11015 84 191 approach approach VB 11015 84 192 to to IN 11015 84 193 library library NN 11015 84 194 - - HYPH 11015 84 195 wide wide JJ 11015 84 196 content content NN 11015 84 197 management management NN 11015 84 198 : : : 11015 84 199 A a DT 11015 84 200 decentralized decentralized JJ 11015 84 201 model model NN 11015 84 202 without without IN 11015 84 203 the the DT 11015 84 204 use use NN 11015 84 205 of of IN 11015 84 206 guidelines guideline NNS 11015 84 207 , , , 11015 84 208 standards standard NNS 11015 84 209 or or CC 11015 84 210 templates template NNS 11015 84 211 will will MD 11015 84 212 eventually eventually RB 11015 84 213 fail fail VB 11015 84 214 . . . 11015 85 1 The the DT 11015 85 2 website website NN 11015 85 3 may may MD 11015 85 4 experience experience VB 11015 85 5 inconsistency inconsistency NN 11015 85 6 in in IN 11015 85 7 presentation presentation NN 11015 85 8 and and CC 11015 85 9 navigation navigation NN 11015 85 10 , , , 11015 85 11 outdated outdated JJ 11015 85 12 and and CC 11015 85 13 incorrect incorrect JJ 11015 85 14 information information NN 11015 85 15 , , , 11015 85 16 and and CC 11015 85 17 gaps gap NNS 11015 85 18 in in IN 11015 85 19 content content NN 11015 85 20 , , , 11015 85 21 and and CC 11015 85 22 its -PRON- PRP$ 11015 85 23 webpages webpage NNS 11015 85 24 maybe maybe RB 11015 85 25 noncompliant noncompliant JJ 11015 85 26 in in IN 11015 85 27 usability usability NN 11015 85 28 and and CC 11015 85 29 accessibility accessibility NN 11015 85 30 design design NN 11015 85 31 so so RB 11015 85 32 much much RB 11015 85 33 so so IN 11015 85 34 that that IN 11015 85 35 users user NNS 11015 85 36 can can MD 11015 85 37 not not RB 11015 85 38 find find VB 11015 85 39 information.38 information.38 NNP 11015 85 40 Inconsistent Inconsistent NNP 11015 85 41 Voice Voice NNP 11015 85 42 and and CC 11015 85 43 Lack Lack NNP 11015 85 44 of of IN 11015 85 45 Organizational organizational JJ 11015 85 46 Unity unity NN 11015 85 47 In in IN 11015 85 48 addition addition NN 11015 85 49 to to IN 11015 85 50 such such JJ 11015 85 51 compounding compounding NN 11015 85 52 factors factor NNS 11015 85 53 and and CC 11015 85 54 in in IN 11015 85 55 contrast contrast NN 11015 85 56 to to IN 11015 85 57 journalistic journalistic JJ 11015 85 58 practice practice NN 11015 85 59 , , , 11015 85 60 “ " `` 11015 85 61 libraries library NNS 11015 85 62 lack lack VBP 11015 85 63 an an DT 11015 85 64 editorial editorial JJ 11015 85 65 culture culture NN 11015 85 66 where where WRB 11015 85 67 content content NN 11015 85 68 production production NN 11015 85 69 and and CC 11015 85 70 management management NN 11015 85 71 is be VBZ 11015 85 72 viewed view VBN 11015 85 73 as as IN 11015 85 74 a a DT 11015 85 75 collective collective NN 11015 85 76 rather rather RB 11015 85 77 than than IN 11015 85 78 a a DT 11015 85 79 personal personal JJ 11015 85 80 effort effort NN 11015 85 81 . . . 11015 85 82 ”39 ”39 NNP 11015 85 83 Morton Morton NNP 11015 85 84 - - HYPH 11015 85 85 Owens Owens NNP 11015 85 86 noted note VBD 11015 85 87 : : : 11015 85 88 “ " `` 11015 85 89 The the DT 11015 85 90 concept concept NN 11015 85 91 of of IN 11015 85 92 editing editing NN 11015 85 93 is be VBZ 11015 85 94 not not RB 11015 85 95 yet yet RB 11015 85 96 consistently consistently RB 11015 85 97 applied apply VBN 11015 85 98 to to IN 11015 85 99 websites website NNS 11015 85 100 unless unless IN 11015 85 101 the the DT 11015 85 102 site site NN 11015 85 103 represents represent VBZ 11015 85 104 an an DT 11015 85 105 organization organization NN 11015 85 106 that that WDT 11015 85 107 already already RB 11015 85 108 relies rely VBZ 11015 85 109 on on IN 11015 85 110 editors editor NNS 11015 85 111 ( ( -LRB- 11015 85 112 like like IN 11015 85 113 a a DT 11015 85 114 newspaper)—but newspaper)—but NNP 11015 85 115 it -PRON- PRP 11015 85 116 is be VBZ 11015 85 117 gaining gain VBG 11015 85 118 recognition recognition NN 11015 85 119 as as IN 11015 85 120 a a DT 11015 85 121 best good JJS 11015 85 122 practice practice NN 11015 85 123 . . . 11015 86 1 If if IN 11015 86 2 the the DT 11015 86 3 website website NN 11015 86 4 is be VBZ 11015 86 5 the the DT 11015 86 6 most most RBS 11015 86 7 readily readily RB 11015 86 8 available available JJ 11015 86 9 public public JJ 11015 86 10 face face NN 11015 86 11 of of IN 11015 86 12 an an DT 11015 86 13 institution institution NN 11015 86 14 , , , 11015 86 15 it -PRON- PRP 11015 86 16 should should MD 11015 86 17 receive receive VB 11015 86 18 editorial editorial JJ 11015 86 19 attention attention NN 11015 86 20 just just RB 11015 86 21 as as IN 11015 86 22 a a DT 11015 86 23 brochure brochure NN 11015 86 24 or or CC 11015 86 25 fundraising fundraising NN 11015 86 26 letter letter NN 11015 86 27 would would MD 11015 86 28 . . . 11015 86 29 ”40 ”40 '' 11015 86 30 In in IN 11015 86 31 an an DT 11015 86 32 environment environment NN 11015 86 33 with with IN 11015 86 34 distributed distribute VBN 11015 86 35 authorship authorship NN 11015 86 36 lacking lack VBG 11015 86 37 a a DT 11015 86 38 strong strong JJ 11015 86 39 and and CC 11015 86 40 consistent consistent JJ 11015 86 41 editorial editorial JJ 11015 86 42 culture culture NN 11015 86 43 , , , 11015 86 44 an an DT 11015 86 45 organization organization NN 11015 86 46 's 's POS 11015 86 47 “ " `` 11015 86 48 voice voice NN 11015 86 49 ” " '' 11015 86 50 can can MD 11015 86 51 quickly quickly RB 11015 86 52 deteriorate deteriorate VB 11015 86 53 . . . 11015 87 1 In in IN 11015 87 2 web web NN 11015 87 3 writing writing NN 11015 87 4 , , , 11015 87 5 voice voice NN 11015 87 6 is be VBZ 11015 87 7 often often RB 11015 87 8 defined define VBN 11015 87 9 as as IN 11015 87 10 personality personality NN 11015 87 11 . . . 11015 88 1 Blakiston Blakiston NNP 11015 88 2 stated state VBD 11015 88 3 : : : 11015 88 4 “ " `` 11015 88 5 The the DT 11015 88 6 written write VBN 11015 88 7 content content NN 11015 88 8 you -PRON- PRP 11015 88 9 provide provide VBP 11015 88 10 plays play VBZ 11015 88 11 an an DT 11015 88 12 essential essential JJ 11015 88 13 role role NN 11015 88 14 in in IN 11015 88 15 defining define VBG 11015 88 16 your -PRON- PRP$ 11015 88 17 library library NN 11015 88 18 as as IN 11015 88 19 an an DT 11015 88 20 organization organization NN 11015 88 21 . . . 11015 88 22 ”41 ”41 NNP 11015 88 23 Young Young NNP 11015 88 24 went go VBD 11015 88 25 further far RBR 11015 88 26 , , , 11015 88 27 aligning align VBG 11015 88 28 voice voice NN 11015 88 29 with with IN 11015 88 30 values value NNS 11015 88 31 , , , 11015 88 32 and and CC 11015 88 33 arguing argue VBG 11015 88 34 “ " `` 11015 88 35 [ [ -LRB- 11015 88 36 a]ny a]ny : 11015 88 37 item item NN 11015 88 38 of of IN 11015 88 39 content content NN 11015 88 40 that that WDT 11015 88 41 your -PRON- PRP$ 11015 88 42 library library NN 11015 88 43 creates create VBZ 11015 88 44 — — : 11015 88 45 an an DT 11015 88 46 FAQ FAQ NNP 11015 88 47 , , , 11015 88 48 a a DT 11015 88 49 policy policy NN 11015 88 50 page page NN 11015 88 51 , , , 11015 88 52 or or CC 11015 88 53 a a DT 11015 88 54 Facebook Facebook NNP 11015 88 55 post post NN 11015 88 56 — — : 11015 88 57 should should MD 11015 88 58 be be VB 11015 88 59 conveyed convey VBN 11015 88 60 in in IN 11015 88 61 the the DT 11015 88 62 voice voice NN 11015 88 63 of of IN 11015 88 64 your -PRON- PRP$ 11015 88 65 library library NN 11015 88 66 and and CC 11015 88 67 should should MD 11015 88 68 communicate communicate VB 11015 88 69 the the DT 11015 88 70 values value NNS 11015 88 71 of of IN 11015 88 72 your -PRON- PRP$ 11015 88 73 library library NN 11015 88 74 . . . 11015 89 1 A a DT 11015 89 2 combined combine VBN 11015 89 3 expression expression NN 11015 89 4 of of IN 11015 89 5 content content NN 11015 89 6 and and CC 11015 89 7 values value NNS 11015 89 8 defines define VBZ 11015 89 9 the the DT 11015 89 10 voice voice NN 11015 89 11 of of IN 11015 89 12 your -PRON- PRP$ 11015 89 13 organization organization NN 11015 89 14 . . . 11015 89 15 ” " '' 11015 89 16 42 42 CD 11015 89 17 In in IN 11015 89 18 their -PRON- PRP$ 11015 89 19 2006 2006 CD 11015 89 20 article article NN 11015 89 21 “ " `` 11015 89 22 CMS CMS NNP 11015 89 23 / / , 11015 89 24 CMS CMS NNP 11015 89 25 : : : 11015 89 26 Content Content NNP 11015 89 27 Management Management NNP 11015 89 28 System System NNP 11015 89 29 / / SYM 11015 89 30 Change Change NNP 11015 89 31 Management Management NNP 11015 89 32 Strategies Strategies NNPS 11015 89 33 , , , 11015 89 34 ” " '' 11015 89 35 Goodwin Goodwin NNP 11015 89 36 et et NNP 11015 89 37 al al NNP 11015 89 38 . . . 11015 90 1 insightfully insightfully RB 11015 90 2 explore explore VB 11015 90 3 organizational organizational JJ 11015 90 4 challenges challenge NNS 11015 90 5 : : : 11015 90 6 The the DT 11015 90 7 effort effort NN 11015 90 8 of of IN 11015 90 9 developing develop VBG 11015 90 10 a a DT 11015 90 11 unified unify VBN 11015 90 12 web web NN 11015 90 13 presence presence NN 11015 90 14 reveals reveal VBZ 11015 90 15 where where WRB 11015 90 16 the the DT 11015 90 17 organization organization NN 11015 90 18 itself -PRON- PRP 11015 90 19 lacks lack VBZ 11015 90 20 unity unity NN 11015 90 21 . . . 11015 91 1 . . . 11015 92 1 . . . 11015 93 1 Effective effective JJ 11015 93 2 use use NN 11015 93 3 of of IN 11015 93 4 a a DT 11015 93 5 content content NN 11015 93 6 management management NN 11015 93 7 system system NN 11015 93 8 requires require VBZ 11015 93 9 an an DT 11015 93 10 organized organized JJ 11015 93 11 and and CC 11015 93 12 comprehensive comprehensive JJ 11015 93 13 consolidation consolidation NN 11015 93 14 of of IN 11015 93 15 library library JJ 11015 93 16 resources resource NNS 11015 93 17 , , , 11015 93 18 which which WDT 11015 93 19 emphasizes emphasize VBZ 11015 93 20 the the DT 11015 93 21 need need NN 11015 93 22 for for IN 11015 93 23 a a DT 11015 93 24 different different JJ 11015 93 25 organizational organizational JJ 11015 93 26 model model NN 11015 93 27 and and CC 11015 93 28 culture culture NN 11015 93 29 — — : 11015 93 30 one one NN 11015 93 31 that that WDT 11015 93 32 promotes promote VBZ 11015 93 33 thinking think VBG 11015 93 34 about about IN 11015 93 35 the the DT 11015 93 36 library library NN 11015 93 37 as as IN 11015 93 38 a a DT 11015 93 39 whole whole NN 11015 93 40 , , , 11015 93 41 sharing share VBG 11015 93 42 and and CC 11015 93 43 collaboration.43 collaboration.43 NNP 11015 93 44 Fulton Fulton NNP 11015 93 45 built build VBD 11015 93 46 on on IN 11015 93 47 this this DT 11015 93 48 concept concept NN 11015 93 49 : : : 11015 93 50 “ " `` 11015 93 51 Disunity disunity NN 11015 93 52 in in IN 11015 93 53 the the DT 11015 93 54 library library NN 11015 93 55 ’s ’s POS 11015 93 56 web web NN 11015 93 57 interface interface NN 11015 93 58 could could MD 11015 93 59 signify signify VB 11015 93 60 disunity disunity NN 11015 93 61 within within IN 11015 93 62 the the DT 11015 93 63 institution institution NN 11015 93 64 . . . 11015 94 1 On on IN 11015 94 2 the the DT 11015 94 3 other other JJ 11015 94 4 hand hand NN 11015 94 5 , , , 11015 94 6 a a DT 11015 94 7 harmonious harmonious JJ 11015 94 8 web web NN 11015 94 9 presence presence NN 11015 94 10 suggests suggest VBZ 11015 94 11 an an DT 11015 94 12 institution institution NN 11015 94 13 that that WDT 11015 94 14 works work VBZ 11015 94 15 well well RB 11015 94 16 together together RB 11015 94 17 . . . 11015 94 18 ”44 ”44 NNP 11015 94 19 Young Young NNP 11015 94 20 drew draw VBD 11015 94 21 an an DT 11015 94 22 inherent inherent JJ 11015 94 23 connection connection NN 11015 94 24 between between IN 11015 94 25 a a DT 11015 94 26 strongly strongly RB 11015 94 27 unified unified JJ 11015 94 28 organizational organizational JJ 11015 94 29 identity identity NN 11015 94 30 and and CC 11015 94 31 a a DT 11015 94 32 consistent consistent JJ 11015 94 33 and and CC 11015 94 34 coherent coherent JJ 11015 94 35 “ " `` 11015 94 36 content content NN 11015 94 37 strategy strategy NN 11015 94 38 ” " '' 11015 94 39 : : : 11015 94 40 INFORMATION INFORMATION NNP 11015 94 41 TECHNOLOGY TECHNOLOGY NNP 11015 94 42 AND and CC 11015 94 43 LIBRARIES LIBRARIES NNP 11015 94 44 | | NNP 11015 94 45 SEPTEMBER SEPTEMBER NNP 11015 94 46 2019 2019 CD 11015 94 47 14 14 CD 11015 94 48 While while IN 11015 94 49 libraries library NNS 11015 94 50 in in IN 11015 94 51 general general JJ 11015 94 52 can can MD 11015 94 53 draw draw VB 11015 94 54 on on IN 11015 94 55 decades decade NNS 11015 94 56 or or CC 11015 94 57 centuries century NNS 11015 94 58 of of IN 11015 94 59 cultural cultural JJ 11015 94 60 identity identity NN 11015 94 61 , , , 11015 94 62 each each DT 11015 94 63 individual individual JJ 11015 94 64 library library NN 11015 94 65 may may MD 11015 94 66 wish wish VB 11015 94 67 to to TO 11015 94 68 convey convey VB 11015 94 69 a a DT 11015 94 70 unique unique JJ 11015 94 71 set set NN 11015 94 72 of of IN 11015 94 73 attributes attribute NNS 11015 94 74 that that WDT 11015 94 75 are be VBP 11015 94 76 appropriate appropriate JJ 11015 94 77 for for IN 11015 94 78 unique unique JJ 11015 94 79 contexts contexts NN 11015 94 80 . . . 11015 95 1 In in IN 11015 95 2 this this DT 11015 95 3 way way NN 11015 95 4 , , , 11015 95 5 the the DT 11015 95 6 element element NN 11015 95 7 of of IN 11015 95 8 “ " `` 11015 95 9 organizational organizational JJ 11015 95 10 values value NNS 11015 95 11 ” " '' 11015 95 12 inherent inherent JJ 11015 95 13 to to TO 11015 95 14 content content VB 11015 95 15 strategy strategy NN 11015 95 16 signals signal VBZ 11015 95 17 a a DT 11015 95 18 larger large JJR 11015 95 19 visioning visioning NN 11015 95 20 project project NN 11015 95 21 for for IN 11015 95 22 determining determine VBG 11015 95 23 the the DT 11015 95 24 mission mission NN 11015 95 25 , , , 11015 95 26 vision vision NN 11015 95 27 , , , 11015 95 28 and and CC 11015 95 29 values value NNS 11015 95 30 of of IN 11015 95 31 your -PRON- PRP$ 11015 95 32 library library NN 11015 95 33 . . . 11015 96 1 If if IN 11015 96 2 these these DT 11015 96 3 elements element NNS 11015 96 4 are be VBP 11015 96 5 already already RB 11015 96 6 in in IN 11015 96 7 place place NN 11015 96 8 , , , 11015 96 9 then then RB 11015 96 10 the the DT 11015 96 11 work work NN 11015 96 12 of of IN 11015 96 13 content content NN 11015 96 14 strategy strategy NN 11015 96 15 can can MD 11015 96 16 easily easily RB 11015 96 17 be be VB 11015 96 18 adapted adapt VBN 11015 96 19 to to TO 11015 96 20 fit fit VB 11015 96 21 existing existing JJ 11015 96 22 values value NNS 11015 96 23 statements statement NNS 11015 96 24 . . . 11015 97 1 Otherwise otherwise RB 11015 97 2 , , , 11015 97 3 content content NN 11015 97 4 strategy strategy NN 11015 97 5 and and CC 11015 97 6 organizational organizational JJ 11015 97 7 values value NNS 11015 97 8 can can MD 11015 97 9 develop develop VB 11015 97 10 as as IN 11015 97 11 a a DT 11015 97 12 joint joint JJ 11015 97 13 initiative initiative NN 11015 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11015 99 5 related related JJ 11015 99 6 to to IN 11015 99 7 creating create VBG 11015 99 8 , , , 11015 99 9 updating update VBG 11015 99 10 , , , 11015 99 11 and and CC 11015 99 12 managing manage VBG 11015 99 13 content content NN 11015 99 14 that that WDT 11015 99 15 is be VBZ 11015 99 16 intentional intentional JJ 11015 99 17 , , , 11015 99 18 useful useful JJ 11015 99 19 , , , 11015 99 20 usable usable JJ 11015 99 21 , , , 11015 99 22 well well JJ 11015 99 23 - - HYPH 11015 99 24 structure structure NN 11015 99 25 , , , 11015 99 26 easily easily RB 11015 99 27 found find VBN 11015 99 28 , , , 11015 99 29 and and CC 11015 99 30 easily easily RB 11015 99 31 understood understand VBN 11015 99 32 , , , 11015 99 33 all all DT 11015 99 34 while while IN 11015 99 35 supporting support VBG 11015 99 36 an an DT 11015 99 37 organization organization NN 11015 99 38 ’s ’s POS 11015 99 39 strategic strategic JJ 11015 99 40 goals.46 goals.46 NNP 11015 99 41 Browning Browning NNP 11015 99 42 and 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authoring NN 11015 99 79 extends extend VBZ 11015 99 80 to to IN 11015 99 81 the the DT 11015 99 82 concept concept NN 11015 99 83 of of IN 11015 99 84 ‘ ' `` 11015 99 85 write write VB 11015 99 86 once once RB 11015 99 87 , , , 11015 99 88 re re VB 11015 99 89 - - VB 11015 99 90 use use VBP 11015 99 91 anywhere anywhere RB 11015 99 92 ’ ' '' 11015 99 93 , , , 11015 99 94 in in IN 11015 99 95 which which WDT 11015 99 96 the the DT 11015 99 97 web web NN 11015 99 98 is be VBZ 11015 99 99 treated treat VBN 11015 99 100 as as IN 11015 99 101 just just RB 11015 99 102 another another DT 11015 99 103 communication communication NN 11015 99 104 channel channel NN 11015 99 105 along along IN 11015 99 106 with with IN 11015 99 107 email email NN 11015 99 108 , , , 11015 99 109 word word NN 11015 99 110 processor processor NN 11015 99 111 files file NNS 11015 99 112 and and CC 11015 99 113 presentations presentation NNS 11015 99 114 , , , 11015 99 115 etc etc FW 11015 99 116 . . . 11015 99 117 ”47 ”47 NNP 11015 99 118 More More JJR 11015 99 119 than than IN 11015 99 120 a a DT 11015 99 121 decade decade NN 11015 99 122 later later RB 11015 99 123 , , , 11015 99 124 in in IN 11015 99 125 the the DT 11015 99 126 introductory introductory JJ 11015 99 127 column column NN 11015 99 128 to to IN 11015 99 129 a a DT 11015 99 130 2013 2013 CD 11015 99 131 themed themed JJ 11015 99 132 issue issue NN 11015 99 133 of of IN 11015 99 134 Information Information NNP 11015 99 135 Outlook Outlook NNP 11015 99 136 focused focus VBD 11015 99 137 on on IN 11015 99 138 content content NN 11015 99 139 strategy strategy NN 11015 99 140 , , , 11015 99 141 Hales Hales NNP 11015 99 142 stated state VBD 11015 99 143 : : : 11015 99 144 Content content NN 11015 99 145 strategy strategy NN 11015 99 146 is be VBZ 11015 99 147 a a DT 11015 99 148 field field NN 11015 99 149 for for IN 11015 99 150 which which WDT 11015 99 151 information information NN 11015 99 152 professionals professional NNS 11015 99 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IN 11015 100 22 acquiring acquire VBG 11015 100 23 , , , 11015 100 24 managing managing NN 11015 100 25 , , , 11015 100 26 and and CC 11015 100 27 sharing share VBG 11015 100 28 information information NN 11015 100 29 for for IN 11015 100 30 centuries century NNS 11015 100 31 . . . 11015 101 1 Today today NN 11015 101 2 , , , 11015 101 3 however however RB 11015 101 4 , , , 11015 101 5 information information NN 11015 101 6 is be VBZ 11015 101 7 available available JJ 11015 101 8 to to IN 11015 101 9 more more JJR 11015 101 10 people people NNS 11015 101 11 in in IN 11015 101 12 more more JJR 11015 101 13 forms form NNS 11015 101 14 and and CC 11015 101 15 through through IN 11015 101 16 more more JJR 11015 101 17 channels channel NNS 11015 101 18 than than IN 11015 101 19 ever ever RB 11015 101 20 before before RB 11015 101 21 , , , 11015 101 22 making make VBG 11015 101 23 content content NN 11015 101 24 strategies strategy NNS 11015 101 25 a a DT 11015 101 26 necessity necessity NN 11015 101 27 for for IN 11015 101 28 organizations organization NNS 11015 101 29 rather rather RB 11015 101 30 than than IN 11015 101 31 an an DT 11015 101 32 afterthought.48 afterthought.48 NNP 11015 101 33 Jones Jones NNP 11015 101 34 and and CC 11015 101 35 Farrington Farrington NNP 11015 101 36 posited posit VBD 11015 101 37 a a DT 11015 101 38 common common JJ 11015 101 39 refrain refrain NN 11015 101 40 for for IN 11015 101 41 stating state VBG 11015 101 42 the the DT 11015 101 43 importance importance NN 11015 101 44 of of IN 11015 101 45 content content NN 11015 101 46 strategy strategy NN 11015 101 47 for for IN 11015 101 48 librarianship librarianship NN 11015 101 49 : : : 11015 101 50 “ " `` 11015 101 51 Library library JJ 11015 101 52 website website NN 11015 101 53 content content NN 11015 101 54 must must MD 11015 101 55 be be VB 11015 101 56 viewed view VBN 11015 101 57 in in IN 11015 101 58 much much RB 11015 101 59 the the DT 11015 101 60 same same JJ 11015 101 61 way way NN 11015 101 62 as as IN 11015 101 63 a a DT 11015 101 64 physical physical JJ 11015 101 65 collection collection NN 11015 101 66 ” " '' 11015 101 67 and and CC 11015 101 68 the the DT 11015 101 69 “ " `` 11015 101 70 library library JJ 11015 101 71 website website NN 11015 101 72 , , , 11015 101 73 to to TO 11015 101 74 apply apply VB 11015 101 75 S. S. NNP 11015 101 76 R. R. NNP 11015 101 77 Ranganathan Ranganathan NNP 11015 101 78 ’s ’s POS 11015 101 79 Fifth Fifth NNP 11015 101 80 Law Law NNP 11015 101 81 , , , 11015 101 82 is be VBZ 11015 101 83 a a DT 11015 101 84 growing grow VBG 11015 101 85 organism organism NN 11015 101 86 and and CC 11015 101 87 must must MD 11015 101 88 be be VB 11015 101 89 treated treat VBN 11015 101 90 as as IN 11015 101 91 such such JJ 11015 101 92 , , , 11015 101 93 especially especially RB 11015 101 94 with with IN 11015 101 95 the the DT 11015 101 96 complexity complexity NN 11015 101 97 of of IN 11015 101 98 web web NN 11015 101 99 content content NN 11015 101 100 . . . 11015 101 101 ”49 ”49 NNP 11015 101 102 Claire Claire NNP 11015 101 103 Rasmussen Rasmussen NNP 11015 101 104 drew draw VBD 11015 101 105 connections connection NNS 11015 101 106 between between IN 11015 101 107 Ranganathan Ranganathan NNP 11015 101 108 ’s ’s NNP 11015 101 109 Laws Laws NNPS 11015 101 110 and and CC 11015 101 111 content content NN 11015 101 112 strategy strategy NN 11015 101 113 in in IN 11015 101 114 a a DT 11015 101 115 blog blog NN 11015 101 116 post post NN 11015 101 117 , , , 11015 101 118 pointing point VBG 11015 101 119 out out RP 11015 101 120 that that DT 11015 101 121 web web NN 11015 101 122 content content NN 11015 101 123 represents represent VBZ 11015 101 124 an an DT 11015 101 125 additional additional JJ 11015 101 126 set set NN 11015 101 127 of of IN 11015 101 128 responsibilities responsibility NNS 11015 101 129 to to TO 11015 101 130 be be VB 11015 101 131 managed manage VBN 11015 101 132 : : : 11015 101 133 “ " `` 11015 101 134 For for IN 11015 101 135 hundreds hundred NNS 11015 101 136 of of IN 11015 101 137 years year NNS 11015 101 138 , , , 11015 101 139 librarians librarian NNS 11015 101 140 have have VBP 11015 101 141 been be VBN 11015 101 142 the the DT 11015 101 143 primary primary JJ 11015 101 144 caretakers caretaker NNS 11015 101 145 of of IN 11015 101 146 the the DT 11015 101 147 content 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102 35 in in IN 11015 102 36 libraries library NNS 11015 102 37 in in IN 11015 102 38 their -PRON- PRP$ 11015 102 39 article article NN 11015 102 40 “ " `` 11015 102 41 How how WRB 11015 102 42 We -PRON- PRP 11015 102 43 Hired hire VBD 11015 102 44 a a DT 11015 102 45 Content content JJ 11015 102 46 Strategist strategist NN 11015 102 47 ( ( -LRB- 11015 102 48 And and CC 11015 102 49 Why why WRB 11015 102 50 You -PRON- PRP 11015 102 51 Should Should MD 11015 102 52 Too too RB 11015 102 53 ) ) -RRB- 11015 102 54 , , , 11015 102 55 ” " '' 11015 102 56 finding find VBG 11015 102 57 many many JJ 11015 102 58 points point NNS 11015 102 59 of of IN 11015 102 60 connection connection NN 11015 102 61 between between IN 11015 102 62 skill skill NN 11015 102 63 sets set NNS 11015 102 64 essential essential JJ 11015 102 65 to to TO 11015 102 66 content content VB 11015 102 67 strategy strategy NN 11015 102 68 and and CC 11015 102 69 those those DT 11015 102 70 commonly commonly RB 11015 102 71 possessed possess VBN 11015 102 72 by by IN 11015 102 73 librarians librarian NNS 11015 102 74 : : : 11015 102 75 Librarians Librarians NNPS 11015 102 76 who who WP 11015 102 77 have have VBP 11015 102 78 worked work VBN 11015 102 79 in in IN 11015 102 80 public public JJ 11015 102 81 services service NNS 11015 102 82 may may MD 11015 102 83 have have VB 11015 102 84 the the DT 11015 102 85 needed need VBN 11015 102 86 skills skill NNS 11015 102 87 to to TO 11015 102 88 ask ask VB 11015 102 89 good good JJ 11015 102 90 questions question NNS 11015 102 91 and and CC 11015 102 92 find find VB 11015 102 93 out out RP 11015 102 94 what what WP 11015 102 95 users user NNS 11015 102 96 need need VBP 11015 102 97 . . . 11015 103 1 . . . 11015 104 1 . . . 11015 105 1 professionals professional NNS 11015 105 2 doing do VBG 11015 105 3 this this DT 11015 105 4 kind kind NN 11015 105 5 of of IN 11015 105 6 work work NN 11015 105 7 came come VBD 11015 105 8 from from IN 11015 105 9 backgrounds background NNS 11015 105 10 including include VBG 11015 105 11 communications communication NNS 11015 105 12 , , , 11015 105 13 English english JJ 11015 105 14 and and CC 11015 105 15 library library JJ 11015 105 16 science science NN 11015 105 17 . . . 11015 106 1 . . . 11015 107 1 . . . 11015 108 1 desirable desirable JJ 11015 108 2 LIBRARY LIBRARY NNP 11015 108 3 - - HYPH 11015 108 4 AUTHORED AUTHORED NNP 11015 108 5 WEB WEB NNP 11015 108 6 CONTENT CONTENT NNP 11015 108 7 AND and CC 11015 108 8 THE the DT 11015 108 9 NEED NEED NNP 11015 108 10 FOR for IN 11015 108 11 CONTENT CONTENT NNP 11015 108 12 STRATEGY STRATEGY NNP 11015 108 13 | | NNS 11015 108 14 MCDONALD MCDONALD VBN 11015 108 15 AND and CC 11015 108 16 BURKHARDT BURKHARDT NNP 11015 108 17 15 15 CD 11015 108 18 https://doi.org/10.6017/ital.v38i3.11015 https://doi.org/10.6017/ital.v38i3.11015 NN 11015 108 19 qualifications qualification NNS 11015 108 20 for for IN 11015 108 21 . . . 11015 109 1 . . . 11015 110 1 . . . 11015 111 1 content content NN 11015 111 2 strategist[s strategist[s NNP 11015 111 3 ] ] -RRB- 11015 111 4 . . . 11015 112 1 . . . 11015 113 1 . . . 11015 114 1 [ [ -LRB- 11015 114 2 include include VBP 11015 114 3 ] ] -RRB- 11015 114 4 strategic strategic JJ 11015 114 5 planning planning NN 11015 114 6 , , , 11015 114 7 web web NN 11015 114 8 skills skill NNS 11015 114 9 and and CC 11015 114 10 project project NN 11015 114 11 management.51 management.51 NNP 11015 114 12 The the DT 11015 114 13 circumstances circumstance NNS 11015 114 14 that that WDT 11015 114 15 motivated motivate VBD 11015 114 16 them -PRON- PRP 11015 114 17 to to TO 11015 114 18 propose propose VB 11015 114 19 and and CC 11015 114 20 eventually eventually RB 11015 114 21 hire hire VB 11015 114 22 a a DT 11015 114 23 dedicated dedicated JJ 11015 114 24 content content NN 11015 114 25 strategist strategist NN 11015 114 26 at at IN 11015 114 27 the the DT 11015 114 28 University University NNP 11015 114 29 of of IN 11015 114 30 Arizona Arizona NNP 11015 114 31 Libraries Libraries NNPS 11015 114 32 hearken hearken VBD 11015 114 33 back back RB 11015 114 34 to to IN 11015 114 35 the the DT 11015 114 36 discussion discussion NN 11015 114 37 earlier early RBR 11015 114 38 in in IN 11015 114 39 this this DT 11015 114 40 article article NN 11015 114 41 regarding regard VBG 11015 114 42 the the DT 11015 114 43 increasing increase VBG 11015 114 44 complexity complexity NN 11015 114 45 of of IN 11015 114 46 web web NN 11015 114 47 librarianship librarianship NN 11015 114 48 : : : 11015 114 49 “ " `` 11015 114 50 the the DT 11015 114 51 web web NN 11015 114 52 product product NN 11015 114 53 manager manager NN 11015 114 54 had have VBD 11015 114 55 independently independently RB 11015 114 56 coordinated coordinate VBN 11015 114 57 all all DT 11015 114 58 user user NN 11015 114 59 research research NN 11015 114 60 and and CC 11015 114 61 content content NN 11015 114 62 strategy strategy NN 11015 114 63 work work NN 11015 114 64 . . . 11015 115 1 The the DT 11015 115 2 idea idea NN 11015 115 3 of of IN 11015 115 4 both both CC 11015 115 5 managing manage VBG 11015 115 6 [ [ -LRB- 11015 115 7 a a DT 11015 115 8 major major JJ 11015 115 9 web web NN 11015 115 10 redesign redesign NN 11015 115 11 project project NN 11015 115 12 ] ] -RRB- 11015 115 13 and and CC 11015 115 14 leading lead VBG 11015 115 15 these these DT 11015 115 16 other other JJ 11015 115 17 important important JJ 11015 115 18 areas area NNS 11015 115 19 was be VBD 11015 115 20 not not RB 11015 115 21 realistic realistic JJ 11015 115 22 . . . 11015 115 23 ”52 ”52 NNP 11015 115 24 Datig Datig NNP 11015 115 25 also also RB 11015 115 26 pointed point VBD 11015 115 27 to to IN 11015 115 28 increasing increase VBG 11015 115 29 day day NN 11015 115 30 - - HYPH 11015 115 31 to to IN 11015 115 32 - - HYPH 11015 115 33 day day NN 11015 115 34 responsibilities responsibility NNS 11015 115 35 when when WRB 11015 115 36 advocating advocate VBG 11015 115 37 for for IN 11015 115 38 the the DT 11015 115 39 importance importance NN 11015 115 40 of of IN 11015 115 41 content content NN 11015 115 42 strategy strategy NN 11015 115 43 for for IN 11015 115 44 librarians librarian NNS 11015 115 45 with with IN 11015 115 46 outreach outreach NN 11015 115 47 and and CC 11015 115 48 marketing marketing NN 11015 115 49 responsibilities responsibility NNS 11015 115 50 : : : 11015 115 51 “ " `` 11015 115 52 Lack lack NN 11015 115 53 of of IN 11015 115 54 time time NN 11015 115 55 , , , 11015 115 56 and and CC 11015 115 57 a a DT 11015 115 58 desire desire NN 11015 115 59 for for IN 11015 115 60 that that DT 11015 115 61 time time NN 11015 115 62 to to TO 11015 115 63 be be VB 11015 115 64 well well RB 11015 115 65 spent spend VBN 11015 115 66 , , , 11015 115 67 is be VBZ 11015 115 68 a a DT 11015 115 69 huge huge JJ 11015 115 70 concern concern NN 11015 115 71 for for IN 11015 115 72 all all DT 11015 115 73 librarians librarian NNS 11015 115 74 involved involve VBN 11015 115 75 in in IN 11015 115 76 library library JJ 11015 115 77 outreach outreach NN 11015 115 78 and and CC 11015 115 79 marketing marketing NN 11015 115 80 . . . 11015 116 1 . . . 11015 117 1 . . . 11015 118 1 content content NN 11015 118 2 strategy strategy NN 11015 118 3 is be VBZ 11015 118 4 an an DT 11015 118 5 important important JJ 11015 118 6 and and CC 11015 118 7 overlooked overlooked JJ 11015 118 8 aspect aspect NN 11015 118 9 of of IN 11015 118 10 maintaining maintain VBG 11015 118 11 an an DT 11015 118 12 effective effective JJ 11015 118 13 and and CC 11015 118 14 vital vital JJ 11015 118 15 library library NN 11015 118 16 outreach outreach NN 11015 118 17 program program NN 11015 118 18 . . . 11015 118 19 ”53 ”53 NNP 11015 118 20 Hackett Hackett NNP 11015 118 21 reflected reflect VBD 11015 118 22 on on IN 11015 118 23 her -PRON- PRP$ 11015 118 24 role role NN 11015 118 25 as as IN 11015 118 26 web web NN 11015 118 27 content content NN 11015 118 28 strategist strategist NN 11015 118 29 in in IN 11015 118 30 a a DT 11015 118 31 blog blog NN 11015 118 32 post post NN 11015 118 33 after after IN 11015 118 34 a a DT 11015 118 35 recent recent JJ 11015 118 36 website website NN 11015 118 37 migration migration NN 11015 118 38 , , , 11015 118 39 noting note VBG 11015 118 40 : : : 11015 118 41 “ " `` 11015 118 42 moving move VBG 11015 118 43 forward forward RB 11015 118 44 with with IN 11015 118 45 a a DT 11015 118 46 content content NN 11015 118 47 strategy strategy NN 11015 118 48 . . . 11015 119 1 . . . 11015 120 1 . . . 11015 121 1 will will MD 11015 121 2 ensure ensure VB 11015 121 3 that that IN 11015 121 4 University University NNP 11015 121 5 Libraries Libraries NNPS 11015 121 6 ’ ’ POS 11015 121 7 website website NN 11015 121 8 is be VBZ 11015 121 9 useful useful JJ 11015 121 10 , , , 11015 121 11 usable usable JJ 11015 121 12 , , , 11015 121 13 and and CC 11015 121 14 discoverable discoverable NN 11015 121 15 — — : 11015 121 16 now now RB 11015 121 17 and and CC 11015 121 18 in in IN 11015 121 19 the the DT 11015 121 20 future future NN 11015 121 21 . . . 11015 121 22 ”54 ”54 NNP 11015 121 23 Yet yet RB 11015 121 24 , , , 11015 121 25 while while IN 11015 121 26 the the DT 11015 121 27 need need NN 11015 121 28 for for IN 11015 121 29 strategy strategy NN 11015 121 30 is be VBZ 11015 121 31 hard hard JJ 11015 121 32 to to TO 11015 121 33 dispute dispute VB 11015 121 34 and and CC 11015 121 35 librarians librarian NNS 11015 121 36 are be VBP 11015 121 37 theoretically theoretically RB 11015 121 38 well well RB 11015 121 39 suited suited JJ 11015 121 40 for for IN 11015 121 41 web web NN 11015 121 42 content content NN 11015 121 43 strategy strategy NN 11015 121 44 work work NN 11015 121 45 , , , 11015 121 46 Blakiston Blakiston NNP 11015 121 47 & & CC 11015 121 48 Mayden Mayden NNP 11015 121 49 noted note VBD 11015 121 50 that that IN 11015 121 51 explicit explicit JJ 11015 121 52 organizational organizational JJ 11015 121 53 support support NN 11015 121 54 for for IN 11015 121 55 content content NN 11015 121 56 strategy strategy NN 11015 121 57 in in IN 11015 121 58 libraries library NNS 11015 121 59 remained remain VBD 11015 121 60 limited limited JJ 11015 121 61 : : : 11015 121 62 “ " `` 11015 121 63 Despite despite IN 11015 121 64 the the DT 11015 121 65 growing grow VBG 11015 121 66 popularity popularity NN 11015 121 67 of of IN 11015 121 68 content content NN 11015 121 69 strategy strategy NN 11015 121 70 as as IN 11015 121 71 a a DT 11015 121 72 discipline discipline NN 11015 121 73 , , , 11015 121 74 only only RB 11015 121 75 a a DT 11015 121 76 handful handful NN 11015 121 77 of of IN 11015 121 78 libraries library NNS 11015 121 79 had have VBD 11015 121 80 hired hire VBN 11015 121 81 staff staff NN 11015 121 82 dedicated dedicate VBN 11015 121 83 to to IN 11015 121 84 this this DT 11015 121 85 role role NN 11015 121 86 at at IN 11015 121 87 the the DT 11015 121 88 time time NN 11015 121 89 we -PRON- PRP 11015 121 90 proposed propose VBD 11015 121 91 adding add VBG 11015 121 92 a a DT 11015 121 93 content content NN 11015 121 94 strategist strategist NN 11015 121 95 to to IN 11015 121 96 our -PRON- PRP$ 11015 121 97 staff staff NN 11015 121 98 . . . 11015 121 99 ”55 ”55 '' 11015 121 100 CONCLUSION CONCLUSION NNP 11015 121 101 This this DT 11015 121 102 article article NN 11015 121 103 has have VBZ 11015 121 104 traced trace VBN 11015 121 105 the the DT 11015 121 106 history history NN 11015 121 107 of of IN 11015 121 108 library library JJ 11015 121 109 adoption adoption NN 11015 121 110 of of IN 11015 121 111 web web NN 11015 121 112 content content NN 11015 121 113 management management NN 11015 121 114 systems system NNS 11015 121 115 , , , 11015 121 116 the the DT 11015 121 117 evolution evolution NN 11015 121 118 of of IN 11015 121 119 those those DT 11015 121 120 systems system NNS 11015 121 121 , , , 11015 121 122 and and CC 11015 121 123 the the DT 11015 121 124 corresponding correspond VBG 11015 121 125 challenges challenge NNS 11015 121 126 as as IN 11015 121 127 libraries library NNS 11015 121 128 have have VBP 11015 121 129 attempted attempt VBN 11015 121 130 to to TO 11015 121 131 manage manage VB 11015 121 132 increasingly increasingly RB 11015 121 133 prolific prolific JJ 11015 121 134 content content NN 11015 121 135 creation creation NN 11015 121 136 workflows workflow NNS 11015 121 137 across across IN 11015 121 138 multiple multiple JJ 11015 121 139 , , , 11015 121 140 divergent divergent JJ 11015 121 141 CMS CMS NNP 11015 121 142 platforms platform NNS 11015 121 143 . . . 11015 122 1 What what WP 11015 122 2 is be VBZ 11015 122 3 the the DT 11015 122 4 Library Library NNP 11015 122 5 Website Website NNP 11015 122 6 , , , 11015 122 7 Anyway anyway UH 11015 122 8 ? ? . 11015 123 1 While while IN 11015 123 2 some some DT 11015 123 3 variation variation NN 11015 123 4 would would MD 11015 123 5 to to TO 11015 123 6 be be VB 11015 123 7 expected expect VBN 11015 123 8 from from IN 11015 123 9 institution institution NN 11015 123 10 to to IN 11015 123 11 institution institution NN 11015 123 12 , , , 11015 123 13 largely largely RB 11015 123 14 missing miss VBG 11015 123 15 from from IN 11015 123 16 the the DT 11015 123 17 conversation conversation NN 11015 123 18 is be VBZ 11015 123 19 agreement agreement NN 11015 123 20 on on IN 11015 123 21 the the DT 11015 123 22 purpose purpose NN 11015 123 23 and and CC 11015 123 24 aim aim NN 11015 123 25 of of IN 11015 123 26 the the DT 11015 123 27 library library NN 11015 123 28 website website NN 11015 123 29 writ writ NN 11015 123 30 large large JJ 11015 123 31 . . . 11015 124 1 This this DT 11015 124 2 lack lack NN 11015 124 3 of of IN 11015 124 4 definition definition NN 11015 124 5 , , , 11015 124 6 together together RB 11015 124 7 with with IN 11015 124 8 the the DT 11015 124 9 technological technological JJ 11015 124 10 and and CC 11015 124 11 growth growth NN 11015 124 12 - - HYPH 11015 124 13 related relate VBN 11015 124 14 issues issue NNS 11015 124 15 already already RB 11015 124 16 discussed discuss VBN 11015 124 17 , , , 11015 124 18 has have VBZ 11015 124 19 doubtless doubtless RB 11015 124 20 contributed contribute VBN 11015 124 21 to to IN 11015 124 22 the the DT 11015 124 23 confusion confusion NN 11015 124 24 . . . 11015 125 1 After after RB 11015 125 2 all all RB 11015 125 3 , , , 11015 125 4 how how WRB 11015 125 5 would would MD 11015 125 6 we -PRON- PRP 11015 125 7 know know VB 11015 125 8 if if IN 11015 125 9 we -PRON- PRP 11015 125 10 are be VBP 11015 125 11 “ " `` 11015 125 12 building build VBG 11015 125 13 it -PRON- PRP 11015 125 14 right right RB 11015 125 15 ” " '' 11015 125 16 if if IN 11015 125 17 we -PRON- PRP 11015 125 18 are be VBP 11015 125 19 not not RB 11015 125 20 sure sure JJ 11015 125 21 what what WP 11015 125 22 we -PRON- PRP 11015 125 23 are be VBP 11015 125 24 meant mean VBN 11015 125 25 to to TO 11015 125 26 be be VB 11015 125 27 building build VBG 11015 125 28 in in IN 11015 125 29 the the DT 11015 125 30 first first JJ 11015 125 31 place place NN 11015 125 32 ? ? . 11015 126 1 In in IN 11015 126 2 response response NN 11015 126 3 to to IN 11015 126 4 this this DT 11015 126 5 ambiguity ambiguity NN 11015 126 6 , , , 11015 126 7 the the DT 11015 126 8 following follow VBG 11015 126 9 definition definition NN 11015 126 10 was be VBD 11015 126 11 proposed propose VBN 11015 126 12 : : : 11015 126 13 The the DT 11015 126 14 library library NN 11015 126 15 website website NN 11015 126 16 is be VBZ 11015 126 17 an an DT 11015 126 18 integrated integrated JJ 11015 126 19 representation representation NN 11015 126 20 of of IN 11015 126 21 the the DT 11015 126 22 library library NN 11015 126 23 , , , 11015 126 24 providing provide VBG 11015 126 25 continuously continuously RB 11015 126 26 updated update VBN 11015 126 27 content content NN 11015 126 28 and and CC 11015 126 29 tools tool NNS 11015 126 30 to to TO 11015 126 31 engage engage VB 11015 126 32 with with IN 11015 126 33 the the DT 11015 126 34 academic academic JJ 11015 126 35 mission mission NN 11015 126 36 of of IN 11015 126 37 the the DT 11015 126 38 college college NNP 11015 126 39 / / SYM 11015 126 40 university university NNP 11015 126 41 . . . 11015 127 1 It -PRON- PRP 11015 127 2 is be VBZ 11015 127 3 constructed construct VBN 11015 127 4 and and CC 11015 127 5 maintained maintain VBN 11015 127 6 for for IN 11015 127 7 the the DT 11015 127 8 benefit benefit NN 11015 127 9 of of IN 11015 127 10 the the DT 11015 127 11 user user NN 11015 127 12 . . . 11015 128 1 Value value NN 11015 128 2 is be VBZ 11015 128 3 placed place VBN 11015 128 4 on on IN 11015 128 5 consump consump JJ 11015 128 6 tion tion NN 11015 128 7 of of IN 11015 128 8 content content NN 11015 128 9 by by IN 11015 128 10 the the DT 11015 128 11 user user NN 11015 128 12 rather rather RB 11015 128 13 than than IN 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NNP 11015 146 13 Perez Perez NNP 11015 146 14 - - HYPH 11015 146 15 Stable Stable NNP 11015 146 16 , , , 11015 146 17 “ " `` 11015 146 18 Work work NN 11015 146 19 of of IN 11015 146 20 the the DT 11015 146 21 Web web NN 11015 146 22 Weavers Weavers NNPS 11015 146 23 : : : 11015 146 24 Web web NN 11015 146 25 Development development NN 11015 146 26 in in IN 11015 146 27 Academic Academic NNP 11015 146 28 Libraries Libraries NNPS 11015 146 29 , , , 11015 146 30 ” " '' 11015 146 31 Journal Journal NNP 11015 146 32 of of IN 11015 146 33 Web Web NNP 11015 146 34 Librarianship Librarianship NNP 11015 146 35 3 3 CD 11015 146 36 , , , 11015 146 37 no no UH 11015 146 38 . . . 11015 147 1 3 3 LS 11015 147 2 ( ( -LRB- 11015 147 3 September September NNP 11015 147 4 15 15 CD 11015 147 5 , , , 11015 147 6 2009 2009 CD 11015 147 7 ) ) -RRB- 11015 147 8 : : : 11015 147 9 252 252 CD 11015 147 10 , , , 11015 147 11 https://doi.org/10.1080/19322900903113233 https://doi.org/10.1080/19322900903113233 UH 11015 147 12 . . . 11015 148 1 3 3 CD 11015 148 2 Ruth Ruth NNP 11015 148 3 Sara Sara NNP 11015 148 4 Connell Connell NNP 11015 148 5 , , , 11015 148 6 “ " `` 11015 148 7 Content Content NNP 11015 148 8 Management Management NNP 11015 148 9 Systems Systems NNPS 11015 148 10 : : : 11015 148 11 Trends trend NNS 11015 148 12 in in IN 11015 148 13 Academic Academic NNP 11015 148 14 Libraries Libraries NNPS 11015 148 15 , , , 11015 148 16 ” " '' 11015 148 17 Information Information NNP 11015 148 18 Technology Technology NNP 11015 148 19 and and CC 11015 148 20 Libraries Libraries NNPS 11015 148 21 32 32 CD 11015 148 22 , , , 11015 148 23 no no UH 11015 148 24 . . . 11015 149 1 2 2 LS 11015 149 2 ( ( -LRB- 11015 149 3 June June NNP 11015 149 4 10 10 CD 11015 149 5 , , , 11015 149 6 2013 2013 CD 11015 149 7 ) ) -RRB- 11015 149 8 : : : 11015 149 9 43 43 CD 11015 149 10 , , , 11015 149 11 https://doi.org/10.6017/ital.v32i2.4632 https://doi.org/10.6017/ital.v32i2.4632 NNP 11015 149 12 . . . 11015 150 1 4 4 CD 11015 150 2 Connell Connell NNP 11015 150 3 , , , 11015 150 4 46 46 CD 11015 150 5 . . . 11015 151 1 5 5 CD 11015 151 2 Paul Paul NNP 11015 151 3 Browning Browning NNP 11015 151 4 and and CC 11015 151 5 Mike Mike NNP 11015 151 6 Lowndes Lowndes NNP 11015 151 7 , , , 11015 151 8 “ " `` 11015 151 9 JISC JISC NNP 11015 151 10 TechWatch TechWatch NNP 11015 151 11 Report Report NNP 11015 151 12 : : : 11015 151 13 Content Content NNP 11015 151 14 Management Management NNP 11015 151 15 Systems Systems NNPS 11015 151 16 , , , 11015 151 17 ” " '' 11015 151 18 2001 2001 CD 11015 151 19 , , , 11015 151 20 3 3 CD 11015 151 21 , , , 11015 151 22 http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.15.9100 http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.15.9100 ADD 11015 151 23 . . . 11015 152 1 6 6 CD 11015 152 2 Camilla Camilla NNP 11015 152 3 Fulton Fulton NNP 11015 152 4 , , , 11015 152 5 “ " `` 11015 152 6 Library library JJ 11015 152 7 Perspectives Perspectives NNPS 11015 152 8 on on IN 11015 152 9 Web Web NNP 11015 152 10 Content Content NNP 11015 152 11 Management Management NNP 11015 152 12 Systems Systems NNPS 11015 152 13 , , , 11015 152 14 ” " '' 11015 152 15 First First NNP 11015 152 16 Monday Monday NNP 11015 152 17 15 15 CD 11015 152 18 , , , 11015 152 19 no no UH 11015 152 20 . . . 11015 153 1 8 8 LS 11015 153 2 ( ( -LRB- 11015 153 3 July July NNP 11015 153 4 15 15 CD 11015 153 5 , , , 11015 153 6 2010 2010 CD 11015 153 7 ) ) -RRB- 11015 153 8 : : : 11015 153 9 sec sec NNP 11015 153 10 . . . 11015 154 1 Review review NN 11015 154 2 of of IN 11015 154 3 literature literature NN 11015 154 4 , , , 11015 154 5 https://doi.org/10.5210/fm.v15i8.2631 https://doi.org/10.5210/fm.v15i8.2631 ADD 11015 154 6 . . . 11015 155 1 7 7 CD 11015 155 2 Barker Barker NNP 11015 155 3 , , , 11015 155 4 “ " `` 11015 155 5 What what WP 11015 155 6 Web Web VBD 11015 155 7 Content Content NNP 11015 155 8 Management Management NNP 11015 155 9 Is be VBZ 11015 155 10 ( ( -LRB- 11015 155 11 and and CC 11015 155 12 Is be VBZ 11015 155 13 n’t not RB 11015 155 14 ) ) -RRB- 11015 155 15 , , , 11015 155 16 ” " '' 11015 155 17 sec sec NNP 11015 155 18 . . . 11015 156 1 What what WP 11015 156 2 Is be VBZ 11015 156 3 A a DT 11015 156 4 Content Content NNP 11015 156 5 Management management NN 11015 156 6 System system NN 11015 156 7 ? ? . 11015 157 1 8 8 CD 11015 157 2 Browning Browning NNP 11015 157 3 and and CC 11015 157 4 Lowndes Lowndes NNP 11015 157 5 , , , 11015 157 6 “ " `` 11015 157 7 JISC JISC NNP 11015 157 8 TechWatch TechWatch NNP 11015 157 9 Report Report NNP 11015 157 10 , , , 11015 157 11 ” " '' 11015 157 12 4 4 CD 11015 157 13 . . . 11015 158 1 Within within IN 11015 158 2 a a DT 11015 158 3 diagram diagram NN 11015 158 4 outlining outline VBG 11015 158 5 the the DT 11015 158 6 major major JJ 11015 158 7 functions function NNS 11015 158 8 within within IN 11015 158 9 the the DT 11015 158 10 content content JJ 11015 158 11 life life NN 11015 158 12 - - HYPH 11015 158 13 cycle cycle NN 11015 158 14 , , , 11015 158 15 they -PRON- PRP 11015 158 16 include include VBP 11015 158 17 the the DT 11015 158 18 steps step NNS 11015 158 19 ‘ ' `` 11015 158 20 Review Review NNP 11015 158 21 ’ ' '' 11015 158 22 , , , 11015 158 23 ‘ ' `` 11015 158 24 Archive archive JJ 11015 158 25 ’ ' '' 11015 158 26 and and CC 11015 158 27 ‘ ' `` 11015 158 28 Dispose Dispose NNP 11015 158 29 ’ ' '' 11015 158 30 - - HYPH 11015 158 31 steps step NNS 11015 158 32 which which WDT 11015 158 33 , , , 11015 158 34 in in IN 11015 158 35 the the DT 11015 158 36 experience experience NN 11015 158 37 and and CC 11015 158 38 observations observation NNS 11015 158 39 of of IN 11015 158 40 the the DT 11015 158 41 authors author NNS 11015 158 42 , , , 11015 158 43 are be VBP 11015 158 44 often often RB 11015 158 45 overlooked overlook VBN 11015 158 46 in in IN 11015 158 47 general general JJ 11015 158 48 library library NN 11015 158 49 web web NN 11015 158 50 practice practice NN 11015 158 51 . . . 11015 159 1 9 9 CD 11015 159 2 Barker Barker NNP 11015 159 3 , , , 11015 159 4 sec sec NNP 11015 159 5 . . . 11015 160 1 Types type NNS 11015 160 2 of of IN 11015 160 3 Content Content NNP 11015 160 4 Management Management NNP 11015 160 5 Systems Systems NNPS 11015 160 6 . . . 11015 161 1 10 10 CD 11015 161 2 Laura Laura NNP 11015 161 3 B. B. NNP 11015 161 4 Cohen Cohen NNP 11015 161 5 , , , 11015 161 6 Matthew Matthew NNP 11015 161 7 M. M. NNP 11015 161 8 Calsada Calsada NNP 11015 161 9 , , , 11015 161 10 and and CC 11015 161 11 Frederick Frederick NNP 11015 161 12 J. J. NNP 11015 161 13 Jeziorkowski Jeziorkowski NNP 11015 161 14 , , , 11015 161 15 “ " `` 11015 161 16 ScratchPad ScratchPad NNP 11015 161 17 : : : 11015 161 18 A A NNP 11015 161 19 Quality Quality NNP 11015 161 20 Management Management NNP 11015 161 21 Tool Tool NNP 11015 161 22 for for IN 11015 161 23 Library Library NNP 11015 161 24 Web web NN 11015 161 25 Sites Sites NNPS 11015 161 26 , , , 11015 161 27 ” " '' 11015 161 28 Content Content NNP 11015 161 29 and and CC 11015 161 30 Workflow Workflow NNP 11015 161 31 Management Management NNP 11015 161 32 for for IN 11015 161 33 Library Library NNP 11015 161 34 Websites Websites NNPS 11015 161 35 : : : 11015 161 36 Case Case NNP 11015 161 37 Studies Studies NNPS 11015 161 38 , , , 11015 161 39 2005 2005 CD 11015 161 40 , , , 11015 161 41 102–26 102–26 CD 11015 161 42 , , , 11015 161 43 https://doi.org/10.4018/978-1-59140-533-7.ch005 https://doi.org/10.4018/978-1-59140-533-7.ch005 NNP 11015 161 44 ; ; : 11015 161 45 Diane Diane NNP 11015 161 46 Dallis Dallis NNP 11015 161 47 and and CC 11015 161 48 Doug Doug NNP 11015 161 49 Ryner Ryner NNP 11015 161 50 , , , 11015 161 51 “ " `` 11015 161 52 Indiana Indiana NNP 11015 161 53 University University NNP 11015 161 54 Bloomington Bloomington NNP 11015 161 55 Libraries Libraries NNPS 11015 161 56 Presents Presents NNPS 11015 161 57 Organization Organization NNP 11015 161 58 to to IN 11015 161 59 the the DT 11015 161 60 Users Users NNPS 11015 161 61 and and CC 11015 161 62 Power Power NNP 11015 161 63 to to IN 11015 161 64 the the DT 11015 161 65 People People NNS 11015 161 66 : : : 11015 161 67 A a DT 11015 161 68 Solution Solution NNP 11015 161 69 in in IN 11015 161 70 Web Web NNP 11015 161 71 Content Content NNP 11015 161 72 Management Management NNP 11015 161 73 , , , 11015 161 74 ” " '' 11015 161 75 Content Content NNP 11015 161 76 and and CC 11015 161 77 Workflow Workflow NNP 11015 161 78 Management Management NNP 11015 161 79 for for IN 11015 161 80 Library Library NNP 11015 161 81 Websites Websites NNPS 11015 161 82 : : : 11015 161 83 Case Case NNP 11015 161 84 Studies Studies NNPS 11015 161 85 , , , 11015 161 86 2005 2005 CD 11015 161 87 , , , 11015 161 88 80–101 80–101 CD 11015 161 89 , , , 11015 161 90 https://doi.org/10.4018/978-1-59140-533-7.ch004 https://doi.org/10.4018/978-1-59140-533-7.ch004 NNP 11015 161 91 ; ; : 11015 161 92 Stephen Stephen NNP 11015 161 93 Sottong Sottong NNP 11015 161 94 , , , 11015 161 95 “ " `` 11015 161 96 Database Database NNP 11015 161 97 - - HYPH 11015 161 98 Driven Driven NNP 11015 161 99 Web web NN 11015 161 100 Pages page NNS 11015 161 101 Using use VBG 11015 161 102 Only only JJ 11015 161 103 JavaScript JavaScript NNP 11015 161 104 : : : 11015 161 105 Active Active NNP 11015 161 106 Client Client NNP 11015 161 107 Pages Pages NNPS 11015 161 108 , , , 11015 161 109 ” " '' 11015 161 110 Content Content NNP 11015 161 111 and and CC 11015 161 112 Workflow Workflow NNP 11015 161 113 Management Management NNP 11015 161 114 for for IN 11015 161 115 Library Library NNP 11015 161 116 Websites Websites NNPS 11015 161 117 : : : 11015 161 118 Case Case NNP 11015 161 119 Studies Studies NNPS 11015 161 120 , , , 11015 161 121 2005 2005 CD 11015 161 122 , , , 11015 161 123 167–85 167–85 CD 11015 161 124 , , , 11015 161 125 https://doi.org/10.4018/978-1-59140-533- https://doi.org/10.4018/978-1-59140-533- NNP 11015 161 126 https://learning.oreilly.com/library/view/web-content-management/9781491908112/ https://learning.oreilly.com/library/view/web-content-management/9781491908112/ UH 11015 161 127 https://doi.org/10.1080/19322900903113233 https://doi.org/10.1080/19322900903113233 NN 11015 161 128 https://doi.org/10.6017/ital.v32i2.4632 https://doi.org/10.6017/ital.v32i2.4632 VB 11015 161 129 http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.15.9100 http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.15.9100 PRP$ 11015 161 130 https://doi.org/10.5210/fm.v15i8.2631 https://doi.org/10.5210/fm.v15i8.2631 ADD 11015 161 131 https://doi.org/10.4018/978-1-59140-533-7.ch005 https://doi.org/10.4018/978-1-59140-533-7.ch005 NNP 11015 161 132 https://doi.org/10.4018/978-1-59140-533-7.ch004 https://doi.org/10.4018/978-1-59140-533-7.ch004 NNP 11015 161 133 https://doi.org/10.4018/978-1-59140-533-7.ch008 https://doi.org/10.4018/978-1-59140-533-7.ch008 NNP 11015 161 134 INFORMATION INFORMATION VBD 11015 161 135 TECHNOLOGY technology NN 11015 161 136 AND and CC 11015 161 137 LIBRARIES library NNS 11015 161 138 | | NNP 11015 161 139 SEPTEMBER SEPTEMBER NNP 11015 161 140 2019 2019 CD 11015 161 141 18 18 CD 11015 161 142 7.ch008 7.ch008 CD 11015 161 143 ; ; : 11015 161 144 Ray Ray NNP 11015 161 145 Bailey Bailey NNP 11015 161 146 and and CC 11015 161 147 Tom Tom NNP 11015 161 148 Kmetz Kmetz NNP 11015 161 149 , , , 11015 161 150 “ " `` 11015 161 151 Migrating migrate VBG 11015 161 152 a a DT 11015 161 153 Library Library NNP 11015 161 154 ’s ’s POS 11015 161 155 Web web NN 11015 161 156 Site site NN 11015 161 157 to to IN 11015 161 158 a a DT 11015 161 159 Commercial commercial JJ 11015 161 160 CMS CMS NNP 11015 161 161 within within IN 11015 161 162 a a DT 11015 161 163 Campus‐wide campus‐wide NN 11015 161 164 Implementation implementation NN 11015 161 165 , , , 11015 161 166 ” " '' 11015 161 167 Library library JJ 11015 161 168 Hi Hi NNP 11015 161 169 Tech Tech NNP 11015 161 170 24 24 CD 11015 161 171 , , , 11015 161 172 no no UH 11015 161 173 . . . 11015 162 1 1 1 LS 11015 162 2 ( ( -LRB- 11015 162 3 January January NNP 11015 162 4 1 1 CD 11015 162 5 , , , 11015 162 6 2006 2006 CD 11015 162 7 ) ) -RRB- 11015 162 8 : : : 11015 162 9 102–14 102–14 CD 11015 162 10 , , , 11015 162 11 https://doi.org/10.1108/07378830610652130 https://doi.org/10.1108/07378830610652130 NN 11015 162 12 ; ; : 11015 162 13 Juan Juan NNP 11015 162 14 Carlos Carlos NNP 11015 162 15 Rodriguez Rodriguez NNP 11015 162 16 and and CC 11015 162 17 Andy Andy NNP 11015 162 18 Osburn Osburn NNP 11015 162 19 , , , 11015 162 20 “ " `` 11015 162 21 Developing develop VBG 11015 162 22 a a DT 11015 162 23 Distributed distribute VBN 11015 162 24 Web web NN 11015 162 25 Publishing Publishing NNP 11015 162 26 System System NNP 11015 162 27 at at IN 11015 162 28 CSU CSU NNP 11015 162 29 Sacramento Sacramento NNP 11015 162 30 Library Library NNP 11015 162 31 : : : 11015 162 32 A a DT 11015 162 33 Case Case NNP 11015 162 34 Study Study NNP 11015 162 35 of of IN 11015 162 36 Coordinated Coordinated NNP 11015 162 37 Decentralization Decentralization NNP 11015 162 38 , , , 11015 162 39 ” " '' 11015 162 40 Content Content NNP 11015 162 41 and and CC 11015 162 42 Workflow Workflow NNP 11015 162 43 Management Management NNP 11015 162 44 for for IN 11015 162 45 Library Library NNP 11015 162 46 Websites Websites NNPS 11015 162 47 : : : 11015 162 48 Case Case NNP 11015 162 49 Studies Studies NNPS 11015 162 50 , , , 11015 162 51 2005 2005 CD 11015 162 52 , , , 11015 162 53 51–79 51–79 CD 11015 162 54 , , , 11015 162 55 https://doi.org/10.4018/978-1-59140-533-7.ch003 https://doi.org/10.4018/978-1-59140-533-7.ch003 NNP 11015 162 56 ; ; : 11015 162 57 Barbara Barbara NNP 11015 162 58 A. A. NNP 11015 162 59 Blummer Blummer NNP 11015 162 60 , , , 11015 162 61 “ " `` 11015 162 62 A a DT 11015 162 63 Literature Literature NNP 11015 162 64 Review Review NNP 11015 162 65 of of IN 11015 162 66 Academic Academic NNP 11015 162 67 Library Library NNP 11015 162 68 Web Web NNP 11015 162 69 Page Page NNP 11015 162 70 Studies Studies NNPS 11015 162 71 , , , 11015 162 72 ” " '' 11015 162 73 Journal Journal NNP 11015 162 74 of of IN 11015 162 75 Web Web NNP 11015 162 76 Librarianship Librarianship NNP 11015 162 77 1 1 CD 11015 162 78 , , , 11015 162 79 no no UH 11015 162 80 . . . 11015 163 1 1 1 LS 11015 163 2 ( ( -LRB- 11015 163 3 June June NNP 11015 163 4 21 21 CD 11015 163 5 , , , 11015 163 6 2007 2007 CD 11015 163 7 ) ) -RRB- 11015 163 8 : : : 11015 163 9 45–64 45–64 LS 11015 163 10 , , , 11015 163 11 https://doi.org/10.1300/J502v01n01_04 https://doi.org/10.1300/J502v01n01_04 NNP 11015 163 12 ; ; : 11015 163 13 Robert Robert NNP 11015 163 14 Slater Slater NNP 11015 163 15 , , , 11015 163 16 “ " `` 11015 163 17 The the DT 11015 163 18 Library Library NNP 11015 163 19 Web web NN 11015 163 20 Site site NN 11015 163 21 : : : 11015 163 22 Collaborative Collaborative NNP 11015 163 23 Content Content NNP 11015 163 24 Creation Creation NNP 11015 163 25 and and CC 11015 163 26 Management Management NNP 11015 163 27 , , , 11015 163 28 ” " '' 11015 163 29 Journal Journal NNP 11015 163 30 of of IN 11015 163 31 Web Web NNP 11015 163 32 Librarianship Librarianship NNP 11015 163 33 2 2 CD 11015 163 34 , , , 11015 163 35 no no UH 11015 163 36 . . . 11015 164 1 4 4 LS 11015 164 2 ( ( -LRB- 11015 164 3 December December NNP 11015 164 4 2008 2008 CD 11015 164 5 ) ) -RRB- 11015 164 6 : : : 11015 164 7 567–77 567–77 CD 11015 164 8 , , , 11015 164 9 https://doi.org/10.1080/19322900802473928 https://doi.org/10.1080/19322900802473928 NNP 11015 164 10 ; ; : 11015 164 11 Rebecca Rebecca NNP 11015 164 12 Blakiston Blakiston NNP 11015 164 13 , , , 11015 164 14 “ " `` 11015 164 15 Developing develop VBG 11015 164 16 a a DT 11015 164 17 Content Content NNP 11015 164 18 Strategy Strategy NNP 11015 164 19 for for IN 11015 164 20 an an DT 11015 164 21 Academic Academic NNP 11015 164 22 Library Library NNP 11015 164 23 Website Website NNP 11015 164 24 , , , 11015 164 25 ” " '' 11015 164 26 Journal Journal NNP 11015 164 27 of of IN 11015 164 28 Electronic Electronic NNP 11015 164 29 Resources Resources NNP 11015 164 30 Librarianship Librarianship NNP 11015 164 31 25 25 CD 11015 164 32 , , , 11015 164 33 no no UH 11015 164 34 . . . 11015 165 1 3 3 LS 11015 165 2 ( ( -LRB- 11015 165 3 July July NNP 11015 165 4 2013 2013 CD 11015 165 5 ) ) -RRB- 11015 165 6 : : : 11015 165 7 175–91 175–91 CD 11015 165 8 , , , 11015 165 9 https://doi.org/10.1080/1941126X.2013.813295 https://doi.org/10.1080/1941126X.2013.813295 NNS 11015 165 10 ; ; : 11015 165 11 Suzanne Suzanne NNP 11015 165 12 Chapman Chapman NNP 11015 165 13 and and CC 11015 165 14 Ian Ian NNP 11015 165 15 Demsky Demsky NNP 11015 165 16 , , , 11015 165 17 “ " `` 11015 165 18 Taming tame VBG 11015 165 19 the the DT 11015 165 20 Kudzu Kudzu NNP 11015 165 21 : : : 11015 165 22 An an DT 11015 165 23 Academic Academic NNP 11015 165 24 Library Library NNP 11015 165 25 ’s ’s , 11015 165 26 Experience experience NN 11015 165 27 with with IN 11015 165 28 Web Web NNP 11015 165 29 Content Content NNP 11015 165 30 Strategy Strategy NNP 11015 165 31 , , , 11015 165 32 ” " '' 11015 165 33 in in IN 11015 165 34 Cutting Cutting NNP 11015 165 35 - - HYPH 11015 165 36 Edge Edge NNP 11015 165 37 Research Research NNP 11015 165 38 in in IN 11015 165 39 Developing develop VBG 11015 165 40 the the DT 11015 165 41 Library Library NNP 11015 165 42 of of IN 11015 165 43 the the DT 11015 165 44 Future Future NNP 11015 165 45 , , , 11015 165 46 ed ed NN 11015 165 47 . . . 11015 166 1 Bradford Bradford NNP 11015 166 2 Lee Lee NNP 11015 166 3 Eden Eden NNP 11015 166 4 ( ( -LRB- 11015 166 5 Lanham Lanham NNP 11015 166 6 , , , 11015 166 7 MD MD NNP 11015 166 8 : : : 11015 166 9 Rowman Rowman NNP 11015 166 10 & & CC 11015 166 11 Littlefield Littlefield NNP 11015 166 12 , , , 11015 166 13 2015 2015 CD 11015 166 14 ) ) -RRB- 11015 166 15 . . . 11015 167 1 11 11 CD 11015 167 2 Cohen Cohen NNP 11015 167 3 , , , 11015 167 4 Calsada Calsada NNP 11015 167 5 , , , 11015 167 6 and and CC 11015 167 7 Jeziorkowski Jeziorkowski NNP 11015 167 8 , , , 11015 167 9 “ " `` 11015 167 10 ScratchPad ScratchPad NNP 11015 167 11 , , , 11015 167 12 ” " '' 11015 167 13 11 11 CD 11015 167 14 ; ; : 11015 167 15 Rodriguez Rodriguez NNP 11015 167 16 and and CC 11015 167 17 Osburn Osburn NNP 11015 167 18 , , , 11015 167 19 “ " `` 11015 167 20 Developing develop VBG 11015 167 21 a a DT 11015 167 22 Distributed distribute VBN 11015 167 23 Web web NN 11015 167 24 Publishing Publishing NNP 11015 167 25 System System NNP 11015 167 26 at at IN 11015 167 27 CSU CSU NNP 11015 167 28 Sacramento Sacramento NNP 11015 167 29 Library Library NNP 11015 167 30 , , , 11015 167 31 ” " '' 11015 167 32 76–77 76–77 CD 11015 167 33 ; ; : 11015 167 34 Slater slater VB 11015 167 35 , , , 11015 167 36 “ " `` 11015 167 37 The the DT 11015 167 38 Library Library NNP 11015 167 39 Web web NN 11015 167 40 Site Site NNP 11015 167 41 , , , 11015 167 42 ” " '' 11015 167 43 57 57 CD 11015 167 44 . . . 11015 168 1 12 12 CD 11015 168 2 Dallis Dallis NNP 11015 168 3 and and CC 11015 168 4 Ryner Ryner NNP 11015 168 5 , , , 11015 168 6 “ " `` 11015 168 7 Indiana Indiana NNP 11015 168 8 University University NNP 11015 168 9 Bloomington Bloomington NNP 11015 168 10 Libraries Libraries NNPS 11015 168 11 Presents Presents NNPS 11015 168 12 Organization Organization NNP 11015 168 13 to to IN 11015 168 14 the the DT 11015 168 15 Users Users NNPS 11015 168 16 and and CC 11015 168 17 Power Power NNP 11015 168 18 to to IN 11015 168 19 the the DT 11015 168 20 People People NNS 11015 168 21 , , , 11015 168 22 ” " '' 11015 168 23 82 82 CD 11015 168 24 . . . 11015 169 1 13 13 CD 11015 169 2 Holly Holly NNP 11015 169 3 Yu Yu NNP 11015 169 4 , , , 11015 169 5 ed ed NNP 11015 169 6 . . NNP 11015 169 7 , , , 11015 169 8 Content Content NNP 11015 169 9 and and CC 11015 169 10 Workflow Workflow NNP 11015 169 11 Management Management NNP 11015 169 12 for for IN 11015 169 13 Library Library NNP 11015 169 14 Web web NN 11015 169 15 Sites Sites NNPS 11015 169 16 : : : 11015 169 17 Case Case NNP 11015 169 18 Studies Studies NNP 11015 169 19 ( ( -LRB- 11015 169 20 Hershey Hershey NNP 11015 169 21 , , , 11015 169 22 PA pa NN 11015 169 23 : : : 11015 169 24 IGI IGI NNP 11015 169 25 Global Global NNP 11015 169 26 , , , 11015 169 27 2005 2005 CD 11015 169 28 ) ) -RRB- 11015 169 29 , , , 11015 169 30 vi vi NNP 11015 169 31 . . . 11015 170 1 14 14 CD 11015 170 2 Browning Browning NNP 11015 170 3 and and CC 11015 170 4 Lowndes Lowndes NNP 11015 170 5 , , , 11015 170 6 “ " `` 11015 170 7 JISC JISC NNP 11015 170 8 TechWatch TechWatch NNP 11015 170 9 Report Report NNP 11015 170 10 , , , 11015 170 11 ” " '' 11015 170 12 5 5 CD 11015 170 13 . . . 11015 171 1 15 15 CD 11015 171 2 Michelle Michelle NNP 11015 171 3 Mach Mach NNP 11015 171 4 , , , 11015 171 5 “ " `` 11015 171 6 Website website NN 11015 171 7 Maintenance Maintenance NNP 11015 171 8 Workflow Workflow NNP 11015 171 9 at at IN 11015 171 10 a a DT 11015 171 11 Medium Medium NNP 11015 171 12 - - HYPH 11015 171 13 Sized Sized NNP 11015 171 14 University University NNP 11015 171 15 Library Library NNP 11015 171 16 , , , 11015 171 17 ” " '' 11015 171 18 Content Content NNP 11015 171 19 and and CC 11015 171 20 Workflow Workflow NNP 11015 171 21 Management Management NNP 11015 171 22 for for IN 11015 171 23 Library Library NNP 11015 171 24 Websites Websites NNPS 11015 171 25 : : : 11015 171 26 Case Case NNP 11015 171 27 Studies Studies NNPS 11015 171 28 , , , 11015 171 29 2005 2005 CD 11015 171 30 , , , 11015 171 31 128 128 CD 11015 171 32 , , , 11015 171 33 https://doi.org/10.4018/978-1-59140-533-7.ch006 https://doi.org/10.4018/978-1-59140-533-7.ch006 NNP 11015 171 34 . . . 11015 172 1 16 16 CD 11015 172 2 Fulton Fulton NNP 11015 172 3 , , , 11015 172 4 “ " `` 11015 172 5 Library library JJ 11015 172 6 Perspectives Perspectives NNPS 11015 172 7 on on IN 11015 172 8 Web Web NNP 11015 172 9 Content Content NNP 11015 172 10 Management Management NNP 11015 172 11 Systems Systems NNPS 11015 172 12 , , , 11015 172 13 ” " '' 11015 172 14 sec sec NNP 11015 172 15 . . . 11015 173 1 Review review NN 11015 173 2 of of IN 11015 173 3 literature literature NN 11015 173 4 . . . 11015 174 1 17 17 CD 11015 174 2 Yu Yu NNP 11015 174 3 , , , 11015 174 4 Content Content NNP 11015 174 5 and and CC 11015 174 6 Workflow Workflow NNP 11015 174 7 Management Management NNP 11015 174 8 for for IN 11015 174 9 Library Library NNP 11015 174 10 Web Web NNP 11015 174 11 Sites Sites NNPS 11015 174 12 , , , 11015 174 13 2 2 CD 11015 174 14 . . . 11015 175 1 18 18 CD 11015 175 2 Nora Nora NNP 11015 175 3 Hegarty Hegarty NNP 11015 175 4 and and CC 11015 175 5 David David NNP 11015 175 6 Kane Kane NNP 11015 175 7 , , , 11015 175 8 “ " `` 11015 175 9 New New NNP 11015 175 10 Web web NN 11015 175 11 Site site NN 11015 175 12 , , , 11015 175 13 New New NNP 11015 175 14 Opportunities opportunity NNS 11015 175 15 : : : 11015 175 16 Enforcing Enforcing NNP 11015 175 17 Standards Standards NNPS 11015 175 18 Compliance Compliance NNP 11015 175 19 within within IN 11015 175 20 a a DT 11015 175 21 Content Content NNP 11015 175 22 Management Management NNP 11015 175 23 System System NNP 11015 175 24 , , , 11015 175 25 ” " '' 11015 175 26 Library library JJ 11015 175 27 Hi Hi NNP 11015 175 28 Tech Tech NNP 11015 175 29 25 25 CD 11015 175 30 , , , 11015 175 31 no no UH 11015 175 32 . . . 11015 176 1 2 2 LS 11015 176 2 ( ( -LRB- 11015 176 3 June June NNP 11015 176 4 19 19 CD 11015 176 5 , , , 11015 176 6 2007 2007 CD 11015 176 7 ) ) -RRB- 11015 176 8 : : : 11015 176 9 278 278 CD 11015 176 10 , , , 11015 176 11 https://doi.org/10.1108/07378830710755027 https://doi.org/10.1108/07378830710755027 NNP 11015 176 12 . . . 11015 177 1 19 19 CD 11015 177 2 Elizabeth Elizabeth NNP 11015 177 3 L. L. NNP 11015 177 4 Black Black NNP 11015 177 5 , , , 11015 177 6 “ " `` 11015 177 7 Selecting select VBG 11015 177 8 a a DT 11015 177 9 Web Web NNP 11015 177 10 Content Content NNP 11015 177 11 Management Management NNP 11015 177 12 System System NNP 11015 177 13 for for IN 11015 177 14 an an DT 11015 177 15 Academic Academic NNP 11015 177 16 Library Library NNP 11015 177 17 Website Website NNP 11015 177 18 , , , 11015 177 19 ” " '' 11015 177 20 Information Information NNP 11015 177 21 Technology Technology NNP 11015 177 22 and and CC 11015 177 23 Libraries Libraries NNP 11015 177 24 30 30 CD 11015 177 25 , , , 11015 177 26 no no UH 11015 177 27 . . . 11015 178 1 4 4 LS 11015 178 2 ( ( -LRB- 11015 178 3 December December NNP 11015 178 4 1 1 CD 11015 178 5 , , , 11015 178 6 2011 2011 CD 11015 178 7 ) ) -RRB- 11015 178 8 : : : 11015 178 9 186 186 CD 11015 178 10 , , , 11015 178 11 https://doi.org/10.6017/ital.v30i4.1869 https://doi.org/10.6017/ital.v30i4.1869 ADD 11015 178 12 . . . 11015 179 1 https://doi.org/10.4018/978-1-59140-533-7.ch008 https://doi.org/10.4018/978-1-59140-533-7.ch008 NNP 11015 179 2 https://doi.org/10.1108/07378830610652130 https://doi.org/10.1108/07378830610652130 NNP 11015 179 3 https://doi.org/10.4018/978-1-59140-533-7.ch003 https://doi.org/10.4018/978-1-59140-533-7.ch003 NNP 11015 179 4 https://doi.org/10.1300/J502v01n01_04 https://doi.org/10.1300/J502v01n01_04 NNP 11015 179 5 https://doi.org/10.1080/19322900802473928 https://doi.org/10.1080/19322900802473928 NNP 11015 179 6 https://doi.org/10.1080/1941126X.2013.813295 https://doi.org/10.1080/1941126X.2013.813295 -LRB- 11015 179 7 https://doi.org/10.4018/978-1-59140-533-7.ch006 https://doi.org/10.4018/978-1-59140-533-7.ch006 NNP 11015 179 8 https://doi.org/10.1108/07378830710755027 https://doi.org/10.1108/07378830710755027 NNP 11015 179 9 https://doi.org/10.6017/ital.v30i4.1869 https://doi.org/10.6017/ital.v30i4.1869 NNP 11015 179 10 LIBRARY library NN 11015 179 11 - - HYPH 11015 179 12 AUTHORED AUTHORED NNP 11015 179 13 WEB WEB NNP 11015 179 14 CONTENT CONTENT NNP 11015 179 15 AND and CC 11015 179 16 THE the DT 11015 179 17 NEED NEED NNP 11015 179 18 FOR for IN 11015 179 19 CONTENT CONTENT NNP 11015 179 20 STRATEGY STRATEGY NNP 11015 179 21 | | NNS 11015 179 22 MCDONALD MCDONALD VBN 11015 179 23 AND and CC 11015 179 24 BURKHARDT BURKHARDT NNP 11015 179 25 19 19 CD 11015 179 26 https://doi.org/10.6017/ital.v38i3.11015 https://doi.org/10.6017/ital.v38i3.11015 CD 11015 179 27 20 20 CD 11015 179 28 Dave Dave NNP 11015 179 29 Comeaux Comeaux NNP 11015 179 30 and and CC 11015 179 31 Axel Axel NNP 11015 179 32 Schmetzke Schmetzke NNP 11015 179 33 , , , 11015 179 34 “ " `` 11015 179 35 Accessibility accessibility NN 11015 179 36 of of IN 11015 179 37 Academic Academic NNP 11015 179 38 Library Library NNP 11015 179 39 Web Web NNP 11015 179 40 Sites Sites NNPS 11015 179 41 in in IN 11015 179 42 North North NNP 11015 179 43 America America NNP 11015 179 44 : : : 11015 179 45 Current current JJ 11015 179 46 Status Status NNP 11015 179 47 and and CC 11015 179 48 Trends Trends NNP 11015 179 49 ( ( -LRB- 11015 179 50 2002‐2012 2002‐2012 CD 11015 179 51 ) ) -RRB- 11015 179 52 , , , 11015 179 53 ” " '' 11015 179 54 Library library JJ 11015 179 55 Hi Hi NNP 11015 179 56 Tech Tech NNP 11015 179 57 31 31 CD 11015 179 58 , , , 11015 179 59 no no UH 11015 179 60 . . . 11015 180 1 1 1 LS 11015 180 2 ( ( -LRB- 11015 180 3 March March NNP 11015 180 4 1 1 CD 11015 180 5 , , , 11015 180 6 2013 2013 CD 11015 180 7 ) ) -RRB- 11015 180 8 : : : 11015 180 9 27 27 CD 11015 180 10 , , , 11015 180 11 https://doi.org/10.1108/07378831311303903 https://doi.org/10.1108/07378831311303903 FW 11015 180 12 . . . 11015 181 1 21 21 CD 11015 181 2 David David NNP 11015 181 3 J. J. NNP 11015 181 4 Comeaux Comeaux NNP 11015 181 5 , , , 11015 181 6 “ " `` 11015 181 7 Web web NN 11015 181 8 Design design NN 11015 181 9 Trends trend NNS 11015 181 10 in in IN 11015 181 11 Academic Academic NNP 11015 181 12 Libraries Libraries NNPS 11015 181 13 — — : 11015 181 14 A a DT 11015 181 15 Longitudinal Longitudinal NNP 11015 181 16 Study Study NNP 11015 181 17 , , , 11015 181 18 ” " '' 11015 181 19 Journal Journal NNP 11015 181 20 of of IN 11015 181 21 Web Web NNP 11015 181 22 Librarianship Librarianship NNP 11015 181 23 11 11 CD 11015 181 24 , , , 11015 181 25 no no UH 11015 181 26 . . . 11015 182 1 1 1 LS 11015 182 2 ( ( -LRB- 11015 182 3 January January NNP 11015 182 4 2 2 CD 11015 182 5 , , , 11015 182 6 2017 2017 CD 11015 182 7 ) ) -RRB- 11015 182 8 : : : 11015 182 9 12 12 CD 11015 182 10 , , , 11015 182 11 https://doi.org/10.1080/19322909.2016.1230031 https://doi.org/10.1080/19322909.2016.1230031 NNP 11015 182 12 . . . 11015 183 1 22 22 CD 11015 183 2 Meredith Meredith NNP 11015 183 3 Larson Larson NNP 11015 183 4 , , , 11015 183 5 “ " `` 11015 183 6 Even even RB 11015 183 7 If if IN 11015 183 8 You -PRON- PRP 11015 183 9 ’re be VBP 11015 183 10 Trying try VBG 11015 183 11 , , , 11015 183 12 You -PRON- PRP 11015 183 13 ’re be VBP 11015 183 14 Probably probably RB 11015 183 15 Not not RB 11015 183 16 Writing write VBG 11015 183 17 for for IN 11015 183 18 the the DT 11015 183 19 Average average JJ 11015 183 20 American American NNP 11015 183 21 , , , 11015 183 22 ” " '' 11015 183 23 Federal Federal NNP 11015 183 24 Communicators Communicators NNPS 11015 183 25 Network Network NNP 11015 183 26 ( ( -LRB- 11015 183 27 blog blog NN 11015 183 28 ) ) -RRB- 11015 183 29 , , , 11015 183 30 October October NNP 11015 183 31 9 9 CD 11015 183 32 , , , 11015 183 33 2018 2018 CD 11015 183 34 , , , 11015 183 35 https://fedcommnetwork.org/2018/10/09/even-if-youre-trying-youre-probably-not-writing- https://fedcommnetwork.org/2018/10/09/even-if-youre-trying-youre-probably-not-writing- NNP 11015 183 36 for for IN 11015 183 37 - - HYPH 11015 183 38 the the DT 11015 183 39 - - HYPH 11015 183 40 average average NN 11015 183 41 - - HYPH 11015 183 42 american/. american/. NN 11015 184 1 23 23 CD 11015 184 2 Rebecca Rebecca NNP 11015 184 3 Blakiston Blakiston NNP 11015 184 4 , , , 11015 184 5 Writing write VBG 11015 184 6 Effectively effectively RB 11015 184 7 in in IN 11015 184 8 Print Print NNP 11015 184 9 and and CC 11015 184 10 on on IN 11015 184 11 the the DT 11015 184 12 Web web NN 11015 184 13 — — : 11015 184 14 A a DT 11015 184 15 Practical practical JJ 11015 184 16 Guide Guide NNP 11015 184 17 for for IN 11015 184 18 Librarians Librarians NNPS 11015 184 19 ( ( -LRB- 11015 184 20 Rowman Rowman NNP 11015 184 21 & & CC 11015 184 22 Littlefield Littlefield NNP 11015 184 23 , , , 11015 184 24 2017 2017 CD 11015 184 25 ) ) -RRB- 11015 184 26 , , , 11015 184 27 110 110 CD 11015 184 28 . . . 11015 185 1 24 24 CD 11015 185 2 National National NNP 11015 185 3 Adult Adult NNP 11015 185 4 Literacy Literacy NNP 11015 185 5 Agency Agency NNP 11015 185 6 , , , 11015 185 7 “ " `` 11015 185 8 Plain plain JJ 11015 185 9 English English NNP 11015 185 10 around around IN 11015 185 11 the the DT 11015 185 12 World World NNP 11015 185 13 , , , 11015 185 14 ” " '' 11015 185 15 Simply simply RB 11015 185 16 Put Put VBN 11015 185 17 , , , 11015 185 18 2015 2015 CD 11015 185 19 , , , 11015 185 20 http://www.simplyput.ie/plain-english-around-the-world http://www.simplyput.ie/plain-english-around-the-world CD 11015 185 21 ; ; : 11015 185 22 Plain Plain NNP 11015 185 23 Language Language NNP 11015 185 24 Action Action NNP 11015 185 25 and and CC 11015 185 26 Information Information NNP 11015 185 27 Network Network NNP 11015 185 28 , , , 11015 185 29 General General NNP 11015 185 30 Services Services NNPS 11015 185 31 Administration Administration NNP 11015 185 32 , , , 11015 185 33 United United NNP 11015 185 34 States States NNP 11015 185 35 Government Government NNP 11015 185 36 , , , 11015 185 37 “ " `` 11015 185 38 Home home NN 11015 185 39 | | NNP 11015 185 40 Plainlanguage Plainlanguage NNP 11015 185 41 . . . 11015 185 42 Gov Gov NNP 11015 185 43 , , , 11015 185 44 ” " '' 11015 185 45 plainlanguage.gov plainlanguage.gov CD 11015 185 46 , , , 11015 185 47 accessed access VBD 11015 185 48 February February NNP 11015 185 49 1 1 CD 11015 185 50 , , , 11015 185 51 2019 2019 CD 11015 185 52 , , , 11015 185 53 https://www.plainlanguage.gov/. https://www.plainlanguage.gov/. VBG 11015 186 1 25 25 CD 11015 186 2 Danielle Danielle NNP 11015 186 3 Skaggs Skaggs NNP 11015 186 4 , , , 11015 186 5 “ " `` 11015 186 6 My -PRON- PRP$ 11015 186 7 Website website NN 11015 186 8 Reads read VBZ 11015 186 9 at at IN 11015 186 10 an an DT 11015 186 11 Eighth eighth JJ 11015 186 12 Grade Grade NNP 11015 186 13 Level level NN 11015 186 14 : : : 11015 186 15 Why why WRB 11015 186 16 Plain Plain NNP 11015 186 17 Language language NN 11015 186 18 Benefits benefit VBZ 11015 186 19 Your -PRON- PRP$ 11015 186 20 Users user NNS 11015 186 21 ( ( -LRB- 11015 186 22 and and CC 11015 186 23 You -PRON- PRP 11015 186 24 ) ) -RRB- 11015 186 25 , , , 11015 186 26 ” " '' 11015 186 27 Journal Journal NNP 11015 186 28 of of IN 11015 186 29 Library Library NNP 11015 186 30 & & CC 11015 186 31 Information Information NNP 11015 186 32 Services Services NNPS 11015 186 33 in in IN 11015 186 34 Distance Distance NNP 11015 186 35 Learning Learning NNP 11015 186 36 , , , 11015 186 37 2016 2016 CD 11015 186 38 , , , 11015 186 39 2 2 CD 11015 186 40 , , , 11015 186 41 https://doi.org/10.1080/1533290X.2016.1226581 https://doi.org/10.1080/1533290x.2016.1226581 ADD 11015 186 42 . . . 11015 187 1 26 26 CD 11015 187 2 Black Black NNP 11015 187 3 , , , 11015 187 4 “ " `` 11015 187 5 Selecting select VBG 11015 187 6 a a DT 11015 187 7 Web Web NNP 11015 187 8 Content Content NNP 11015 187 9 Management Management NNP 11015 187 10 System System NNP 11015 187 11 for for IN 11015 187 12 an an DT 11015 187 13 Academic Academic NNP 11015 187 14 Library Library NNP 11015 187 15 Website Website NNP 11015 187 16 , , , 11015 187 17 ” " '' 11015 187 18 185 185 CD 11015 187 19 . . . 11015 188 1 27 27 CD 11015 188 2 Kim Kim NNP 11015 188 3 Guenther Guenther NNP 11015 188 4 , , , 11015 188 5 “ " `` 11015 188 6 Content Content NNP 11015 188 7 Management Management NNP 11015 188 8 Systems Systems NNPS 11015 188 9 as as IN 11015 188 10 ‘ ' `` 11015 188 11 Silver Silver NNP 11015 188 12 Bullets Bullets NNP 11015 188 13 , , , 11015 188 14 ’ ' '' 11015 188 15 ” " '' 11015 188 16 Online online JJ 11015 188 17 30 30 CD 11015 188 18 , , , 11015 188 19 no no UH 11015 188 20 . . . 11015 189 1 4 4 CD 11015 189 2 ( ( -LRB- 11015 189 3 2006 2006 CD 11015 189 4 ) ) -RRB- 11015 189 5 : : : 11015 189 6 55 55 CD 11015 189 7 . . . 11015 190 1 28 28 CD 11015 190 2 Paul Paul NNP 11015 190 3 Browning Browning NNP 11015 190 4 and and CC 11015 190 5 Mike Mike NNP 11015 190 6 Lowndes Lowndes NNP 11015 190 7 , , , 11015 190 8 “ " `` 11015 190 9 Content Content NNP 11015 190 10 Management Management NNP 11015 190 11 Systems Systems NNPS 11015 190 12 : : : 11015 190 13 Who who WP 11015 190 14 Needs need VBZ 11015 190 15 Them -PRON- PRP 11015 190 16 ? ? . 11015 190 17 , , , 11015 190 18 ” " '' 11015 190 19 Ariadne Ariadne NNP 11015 190 20 , , , 11015 190 21 no no UH 11015 190 22 . . . 11015 191 1 30 30 CD 11015 191 2 ( ( -LRB- 11015 191 3 2002 2002 CD 11015 191 4 ) ) -RRB- 11015 191 5 : : : 11015 191 6 sec sec NNP 11015 191 7 . . . 11015 192 1 The the DT 11015 192 2 Issue issue NN 11015 192 3 , , , 11015 192 4 http://www.ariadne.ac.uk/issue30/techwatch http://www.ariadne.ac.uk/issue30/techwatch UH 11015 192 5 . . . 11015 193 1 29 29 CD 11015 193 2 Guenther Guenther NNP 11015 193 3 , , , 11015 193 4 “ " `` 11015 193 5 Content Content NNP 11015 193 6 Management Management NNP 11015 193 7 Systems Systems NNPS 11015 193 8 as as IN 11015 193 9 ‘ ' `` 11015 193 10 Silver Silver NNP 11015 193 11 Bullets Bullets NNP 11015 193 12 , , , 11015 193 13 ’ ' '' 11015 193 14 ” " '' 11015 193 15 54 54 CD 11015 193 16 . . . 11015 194 1 30 30 CD 11015 194 2 Guenther Guenther NNP 11015 194 3 , , , 11015 194 4 56 56 CD 11015 194 5 . . . 11015 195 1 31 31 CD 11015 195 2 Michael Michael NNP 11015 195 3 Seadle Seadle NNP 11015 195 4 , , , 11015 195 5 “ " `` 11015 195 6 Content Content NNP 11015 195 7 Management Management NNP 11015 195 8 Systems Systems NNPS 11015 195 9 , , , 11015 195 10 ” " '' 11015 195 11 Library library JJ 11015 195 12 Hi Hi NNP 11015 195 13 Tech Tech NNP 11015 195 14 24 24 CD 11015 195 15 , , , 11015 195 16 no no UH 11015 195 17 . . . 11015 196 1 1 1 LS 11015 196 2 ( ( -LRB- 11015 196 3 January January NNP 11015 196 4 1 1 CD 11015 196 5 , , , 11015 196 6 2006 2006 CD 11015 196 7 ) ) -RRB- 11015 196 8 : : : 11015 196 9 5 5 CD 11015 196 10 , , , 11015 196 11 https://doi.org/10.1108/07378830610652068 https://doi.org/10.1108/07378830610652068 NNP 11015 196 12 . . . 11015 197 1 32 32 CD 11015 197 2 Blakiston Blakiston NNP 11015 197 3 , , , 11015 197 4 “ " `` 11015 197 5 Developing develop VBG 11015 197 6 a a DT 11015 197 7 Content Content NNP 11015 197 8 Strategy Strategy NNP 11015 197 9 for for IN 11015 197 10 an an DT 11015 197 11 Academic Academic NNP 11015 197 12 Library Library NNP 11015 197 13 Website Website NNP 11015 197 14 , , , 11015 197 15 ” " '' 11015 197 16 176 176 CD 11015 197 17 . . . 11015 198 1 33 33 CD 11015 198 2 Chapman Chapman NNP 11015 198 3 and and CC 11015 198 4 Demsky Demsky NNP 11015 198 5 , , , 11015 198 6 “ " `` 11015 198 7 Taming tame VBG 11015 198 8 the the DT 11015 198 9 Kudzu Kudzu NNP 11015 198 10 , , , 11015 198 11 ” " '' 11015 198 12 25 25 CD 11015 198 13 . . . 11015 199 1 34 34 CD 11015 199 2 Bundza Bundza NNP 11015 199 3 , , , 11015 199 4 Meer Meer NNP 11015 199 5 , , , 11015 199 6 and and CC 11015 199 7 Perez Perez NNP 11015 199 8 - - HYPH 11015 199 9 Stable Stable NNP 11015 199 10 , , , 11015 199 11 “ " `` 11015 199 12 Work work NN 11015 199 13 of of IN 11015 199 14 the the DT 11015 199 15 Web Web NNP 11015 199 16 Weavers Weavers NNPS 11015 199 17 , , , 11015 199 18 ” " '' 11015 199 19 256 256 CD 11015 199 20 . . . 11015 200 1 35 35 CD 11015 200 2 Edward Edward NNP 11015 200 3 Iglesias Iglesias NNP 11015 200 4 , , , 11015 200 5 “ " `` 11015 200 6 Winning win VBG 11015 200 7 the the DT 11015 200 8 Peace peace NN 11015 200 9 : : : 11015 200 10 An an DT 11015 200 11 Approach Approach NNP 11015 200 12 to to IN 11015 200 13 Consensus Consensus NNP 11015 200 14 Building Building NNP 11015 200 15 When when WRB 11015 200 16 Implementing implement VBG 11015 200 17 a a DT 11015 200 18 Content Content NNP 11015 200 19 Management Management NNP 11015 200 20 System System NNP 11015 200 21 , , , 11015 200 22 ” " '' 11015 200 23 in in IN 11015 200 24 Content Content NNP 11015 200 25 Management Management NNP 11015 200 26 Systems Systems NNPS 11015 200 27 in in IN 11015 200 28 Libraries library NNS 11015 200 29 : : : 11015 200 30 Case Case NNP 11015 200 31 Studies Studies NNPS 11015 200 32 , , , 11015 200 33 ed ed NN 11015 200 34 . . . 11015 201 1 Bradford Bradford NNP 11015 201 2 Lee Lee NNP 11015 201 3 Eden Eden NNP 11015 201 4 ( ( -LRB- 11015 201 5 Scarecrow Scarecrow NNP 11015 201 6 Press Press NNP 11015 201 7 , , , 11015 201 8 2008 2008 CD 11015 201 9 ) ) -RRB- 11015 201 10 , , , 11015 201 11 177 177 CD 11015 201 12 . . . 11015 201 13 https://doi.org/10.1108/07378831311303903 https://doi.org/10.1108/07378831311303903 NN 11015 201 14 https://doi.org/10.1080/19322909.2016.1230031 https://doi.org/10.1080/19322909.2016.1230031 NNP 11015 201 15 https://fedcommnetwork.org/2018/10/09/even-if-youre-trying-youre-probably-not-writing-for-the-average-american/ https://fedcommnetwork.org/2018/10/09/even-if-youre-trying-youre-probably-not-writing-for-the-average-american/ NNP 11015 201 16 https://fedcommnetwork.org/2018/10/09/even-if-youre-trying-youre-probably-not-writing-for-the-average-american/ https://fedcommnetwork.org/2018/10/09/even-if-youre-trying-youre-probably-not-writing-for-the-average-american/ IN 11015 201 17 http://www.simplyput.ie/plain-english-around-the-world http://www.simplyput.ie/plain-english-around-the-world CD 11015 201 18 https://www.plainlanguage.gov/ https://www.plainlanguage.gov/ NN 11015 201 19 https://doi.org/10.1080/1533290X.2016.1226581 https://doi.org/10.1080/1533290X.2016.1226581 NNS 11015 201 20 http://www.ariadne.ac.uk/issue30/techwatch http://www.ariadne.ac.uk/issue30/techwatch JJ 11015 201 21 https://doi.org/10.1108/07378830610652068 https://doi.org/10.1108/07378830610652068 JJ 11015 201 22 INFORMATION information NN 11015 201 23 TECHNOLOGY technology NN 11015 201 24 AND and CC 11015 201 25 LIBRARIES LIBRARIES NNP 11015 201 26 | | NNP 11015 201 27 SEPTEMBER SEPTEMBER NNP 11015 201 28 2019 2019 CD 11015 201 29 20 20 CD 11015 201 30 36 36 CD 11015 201 31 Kristy Kristy NNP 11015 201 32 Newton Newton NNP 11015 201 33 and and CC 11015 201 34 Michelle Michelle NNP 11015 201 35 Riggs Riggs NNP 11015 201 36 , , , 11015 201 37 “ " `` 11015 201 38 Everybody everybody NN 11015 201 39 ’s ’ VBZ 11015 201 40 Talking talk VBG 11015 201 41 but but CC 11015 201 42 Who who WP 11015 201 43 ’s ’ VBZ 11015 201 44 Listening listen VBG 11015 201 45 ? ? . 11015 202 1 Hearing hear VBG 11015 202 2 the the DT 11015 202 3 User User NNP 11015 202 4 ’s ’s POS 11015 202 5 Voice Voice NNP 11015 202 6 above above IN 11015 202 7 the the DT 11015 202 8 Noise Noise NNP 11015 202 9 , , , 11015 202 10 with with IN 11015 202 11 Content Content NNP 11015 202 12 Strategy Strategy NNP 11015 202 13 and and CC 11015 202 14 Design Design NNP 11015 202 15 Thinking Thinking NNP 11015 202 16 , , , 11015 202 17 ” " '' 11015 202 18 VALA2016 VALA2016 NNP 11015 202 19 Conference Conference NNP 11015 202 20 , , , 11015 202 21 January January NNP 11015 202 22 1 1 CD 11015 202 23 , , , 11015 202 24 2016 2016 CD 11015 202 25 , , , 11015 202 26 1 1 CD 11015 202 27 , , , 11015 202 28 https://ro.uow.edu.au/asdpapers/536 https://ro.uow.edu.au/asdpapers/536 NNP 11015 202 29 . . . 11015 203 1 37 37 CD 11015 203 2 Emily Emily NNP 11015 203 3 G. G. NNP 11015 203 4 Morton Morton NNP 11015 203 5 - - HYPH 11015 203 6 Owens Owens NNP 11015 203 7 , , , 11015 203 8 “ " `` 11015 203 9 Editorial editorial JJ 11015 203 10 and and CC 11015 203 11 Technological Technological NNP 11015 203 12 Workflow Workflow NNP 11015 203 13 Tools Tools NNPS 11015 203 14 to to TO 11015 203 15 Promote Promote NNP 11015 203 16 Website Website NNP 11015 203 17 Quality Quality NNP 11015 203 18 , , , 11015 203 19 ” " '' 11015 203 20 Information Information NNP 11015 203 21 Technology Technology NNP 11015 203 22 and and CC 11015 203 23 Libraries Libraries NNP 11015 203 24 30 30 CD 11015 203 25 , , , 11015 203 26 no no UH 11015 203 27 . . . 11015 204 1 3 3 LS 11015 204 2 ( ( -LRB- 11015 204 3 September September NNP 11015 204 4 2 2 CD 11015 204 5 , , , 11015 204 6 2011 2011 CD 11015 204 7 ) ) -RRB- 11015 204 8 : : : 11015 204 9 91 91 CD 11015 204 10 , , , 11015 204 11 https://doi.org/10.6017/ital.v30i3.1764 https://doi.org/10.6017/ital.v30i3.1764 $ 11015 204 12 . . . 11015 205 1 38 38 CD 11015 205 2 A. a. NN 11015 205 3 Paula Paula NNP 11015 205 4 Wilson Wilson NNP 11015 205 5 , , , 11015 205 6 Library Library NNP 11015 205 7 Web web NN 11015 205 8 Sites site NNS 11015 205 9 : : : 11015 205 10 Creating create VBG 11015 205 11 Online Online NNP 11015 205 12 Collections Collections NNPS 11015 205 13 and and CC 11015 205 14 Services Services NNPS 11015 205 15 ( ( -LRB- 11015 205 16 Chicago Chicago NNP 11015 205 17 : : : 11015 205 18 American American NNP 11015 205 19 Library Library NNP 11015 205 20 Association Association NNP 11015 205 21 , , , 11015 205 22 2004 2004 CD 11015 205 23 ) ) -RRB- 11015 205 24 , , , 11015 205 25 4 4 CD 11015 205 26 . . . 11015 206 1 39 39 CD 11015 206 2 Chapman Chapman NNP 11015 206 3 and and CC 11015 206 4 Demsky Demsky NNP 11015 206 5 , , , 11015 206 6 “ " `` 11015 206 7 Taming tame VBG 11015 206 8 the the DT 11015 206 9 Kudzu Kudzu NNP 11015 206 10 , , , 11015 206 11 ” " '' 11015 206 12 35 35 CD 11015 206 13 . . . 11015 207 1 40 40 CD 11015 207 2 Morton Morton NNP 11015 207 3 - - HYPH 11015 207 4 Owens Owens NNP 11015 207 5 , , , 11015 207 6 “ " `` 11015 207 7 Editorial editorial JJ 11015 207 8 and and CC 11015 207 9 Technological Technological NNP 11015 207 10 Workflow Workflow NNP 11015 207 11 Tools Tools NNPS 11015 207 12 to to TO 11015 207 13 Promote Promote NNP 11015 207 14 Website Website NNP 11015 207 15 Quality Quality NNP 11015 207 16 , , , 11015 207 17 ” " '' 11015 207 18 97 97 CD 11015 207 19 . . . 11015 208 1 41 41 CD 11015 208 2 Blakiston Blakiston NNP 11015 208 3 , , , 11015 208 4 Writing write VBG 11015 208 5 Effectively effectively RB 11015 208 6 in in IN 11015 208 7 Print Print NNP 11015 208 8 and and CC 11015 208 9 on on IN 11015 208 10 the the DT 11015 208 11 Web web NN 11015 208 12 — — : 11015 208 13 a a DT 11015 208 14 Practical Practical NNP 11015 208 15 Guide Guide NNP 11015 208 16 for for IN 11015 208 17 Librarians Librarians NNPS 11015 208 18 , , , 11015 208 19 6 6 CD 11015 208 20 . . . 11015 209 1 42 42 CD 11015 209 2 Scott Scott NNP 11015 209 3 W. 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NNP 11015 211 7 , , , 11015 211 8 “ " `` 11015 211 9 CMS CMS NNP 11015 211 10 / / SYM 11015 211 11 CMS CMS NNP 11015 211 12 : : : 11015 211 13 Content Content NNP 11015 211 14 Management Management NNP 11015 211 15 System System NNP 11015 211 16 / / SYM 11015 211 17 Change Change NNP 11015 211 18 Management Management NNP 11015 211 19 Strategies Strategies NNPS 11015 211 20 , , , 11015 211 21 ” " '' 11015 211 22 Library library NN 11015 211 23 Hi Hi NNP 11015 211 24 Tech Tech NNP 11015 211 25 24 24 CD 11015 211 26 , , , 11015 211 27 no no UH 11015 211 28 . . . 11015 212 1 1 1 LS 11015 212 2 ( ( -LRB- 11015 212 3 January January NNP 11015 212 4 2006 2006 CD 11015 212 5 ) ) -RRB- 11015 212 6 : : : 11015 212 7 55–56 55–56 CD 11015 212 8 , , , 11015 212 9 https://doi.org/10.1108/07378830610652103 https://doi.org/10.1108/07378830610652103 NNP 11015 212 10 . . . 11015 213 1 44 44 CD 11015 213 2 Fulton Fulton NNP 11015 213 3 , , , 11015 213 4 “ " `` 11015 213 5 Library library JJ 11015 213 6 Perspectives Perspectives NNPS 11015 213 7 on on IN 11015 213 8 Web Web NNP 11015 213 9 Content Content NNP 11015 213 10 Management Management NNP 11015 213 11 Systems Systems NNPS 11015 213 12 , , , 11015 213 13 ” " '' 11015 213 14 sec sec NNP 11015 213 15 . . . 11015 214 1 Discussion discussion NN 11015 214 2 . . . 11015 215 1 45 45 CD 11015 215 2 Young Young NNP 11015 215 3 , , , 11015 215 4 “ " `` 11015 215 5 Chapter chapter NN 11015 215 6 1 1 CD 11015 215 7 . . . 11015 216 1 Principle principle NN 11015 216 2 1 1 CD 11015 216 3 , , , 11015 216 4 ” " '' 11015 216 5 12 12 CD 11015 216 6 . . . 11015 217 1 46 46 CD 11015 217 2 Kristina Kristina NNP 11015 217 3 Halvorson Halvorson NNP 11015 217 4 , , , 11015 217 5 “ " `` 11015 217 6 Understanding understand VBG 11015 217 7 the the DT 11015 217 8 Discipline discipline NN 11015 217 9 of of IN 11015 217 10 Web Web NNP 11015 217 11 Content Content NNP 11015 217 12 Strategy Strategy NNP 11015 217 13 , , , 11015 217 14 ” " '' 11015 217 15 Bulletin Bulletin NNP 11015 217 16 of of IN 11015 217 17 the the DT 11015 217 18 American American NNP 11015 217 19 Society Society NNP 11015 217 20 for for IN 11015 217 21 Information Information NNP 11015 217 22 Science Science NNP 11015 217 23 & & CC 11015 217 24 Technology Technology NNP 11015 217 25 37 37 CD 11015 217 26 , , , 11015 217 27 no no UH 11015 217 28 . . . 11015 218 1 2 2 LS 11015 218 2 ( ( -LRB- 11015 218 3 January January NNP 11015 218 4 2011 2011 CD 11015 218 5 ) ) -RRB- 11015 218 6 : : : 11015 218 7 23–25 23–25 LS 11015 218 8 , , , 11015 218 9 https://doi.org/10.1002/bult.2011.1720370208 https://doi.org/10.1002/bult.2011.1720370208 NNP 11015 218 10 ; ; : 11015 218 11 Anne Anne NNP 11015 218 12 Haines Haines NNP 11015 218 13 , , , 11015 218 14 “ " `` 11015 218 15 Web Web NNP 11015 218 16 Content Content NNP 11015 218 17 Strategy Strategy NNP 11015 218 18 : : : 11015 218 19 What what WP 11015 218 20 Is be VBZ 11015 218 21 It -PRON- PRP 11015 218 22 , , , 11015 218 23 and and CC 11015 218 24 Why why WRB 11015 218 25 Should Should MD 11015 218 26 I -PRON- PRP 11015 218 27 Care care VB 11015 218 28 ? ? . 11015 218 29 , , , 11015 218 30 ” " '' 11015 218 31 InULA InULA NNP 11015 218 32 Notes Notes NNP 11015 218 33 27 27 CD 11015 218 34 , , , 11015 218 35 no no UH 11015 218 36 . . . 11015 219 1 2 2 LS 11015 219 2 ( ( -LRB- 11015 219 3 December December NNP 11015 219 4 18 18 CD 11015 219 5 , , , 11015 219 6 2015 2015 CD 11015 219 7 ) ) -RRB- 11015 219 8 : : : 11015 219 9 11–15 11–15 CD 11015 219 10 , , , 11015 219 11 https://scholarworks.iu.edu/journals/index.php/inula/article/view/20672/26734 https://scholarworks.iu.edu/journals/index.php/inula/article/view/20672/26734 UH 11015 219 12 ; ; : 11015 219 13 U.S. U.S. NNP 11015 219 14 Department Department NNP 11015 219 15 of of IN 11015 219 16 Health Health NNP 11015 219 17 & & CC 11015 219 18 Human Human NNP 11015 219 19 Services Services NNPS 11015 219 20 , , , 11015 219 21 “ " `` 11015 219 22 Content Content NNP 11015 219 23 Strategy Strategy NNP 11015 219 24 Basics basic NNS 11015 219 25 , , , 11015 219 26 ” " '' 11015 219 27 usability.gov usability.gov ADD 11015 219 28 , , , 11015 219 29 January January NNP 11015 219 30 24 24 CD 11015 219 31 , , , 11015 219 32 2016 2016 CD 11015 219 33 , , , 11015 219 34 https://www.usability.gov/what-and-why/content-strategy.html https://www.usability.gov/what-and-why/content-strategy.html ADD 11015 219 35 . . . 11015 220 1 47 47 CD 11015 220 2 Browning Browning NNP 11015 220 3 and and CC 11015 220 4 Lowndes Lowndes NNP 11015 220 5 , , , 11015 220 6 “ " `` 11015 220 7 Content Content NNP 11015 220 8 Management Management NNP 11015 220 9 Systems Systems NNPS 11015 220 10 , , , 11015 220 11 ” " '' 11015 220 12 sec sec NNP 11015 220 13 . . . 11015 221 1 The the DT 11015 221 2 Issue issue NN 11015 221 3 . . . 11015 222 1 48 48 CD 11015 222 2 Stuart Stuart NNP 11015 222 3 Hales Hales NNPS 11015 222 4 , , , 11015 222 5 “ " `` 11015 222 6 Providing provide VBG 11015 222 7 Content Content NNP 11015 222 8 Strategy Strategy NNP 11015 222 9 Services Services NNPS 11015 222 10 , , , 11015 222 11 ” " '' 11015 222 12 Information Information NNP 11015 222 13 Outlook Outlook NNP 11015 222 14 ( ( -LRB- 11015 222 15 Online Online NNP 11015 222 16 ) ) -RRB- 11015 222 17 ; ; : 11015 222 18 Alexandria Alexandria NNP 11015 222 19 17 17 CD 11015 222 20 , , , 11015 222 21 no no UH 11015 222 22 . . . 11015 223 1 6 6 LS 11015 223 2 ( ( -LRB- 11015 223 3 December December NNP 11015 223 4 2013 2013 CD 11015 223 5 ) ) -RRB- 11015 223 6 : : : 11015 223 7 8 8 CD 11015 223 8 . . . 11015 224 1 49 49 CD 11015 224 2 Kyle Kyle NNP 11015 224 3 M. M. NNP 11015 224 4 L. L. NNP 11015 224 5 Jones Jones NNP 11015 224 6 and and CC 11015 224 7 Polly Polly NNP 11015 224 8 - - HYPH 11015 224 9 Alida Alida NNP 11015 224 10 Farrington Farrington NNP 11015 224 11 , , , 11015 224 12 “ " `` 11015 224 13 WordPress WordPress NNP 11015 224 14 as as IN 11015 224 15 Library Library NNP 11015 224 16 CMS CMS NNP 11015 224 17 , , , 11015 224 18 ” " '' 11015 224 19 American american JJ 11015 224 20 Libraries library NNS 11015 224 21 ; ; : 11015 224 22 Chicago Chicago NNP 11015 224 23 42 42 CD 11015 224 24 , , , 11015 224 25 no no UH 11015 224 26 . . . 11015 225 1 5/6 5/6 CD 11015 225 2 ( ( -LRB- 11015 225 3 June June NNP 11015 225 4 2011 2011 CD 11015 225 5 ) ) -RRB- 11015 225 6 : : : 11015 225 7 34 34 CD 11015 225 8 . . . 11015 226 1 50 50 CD 11015 226 2 Claire Claire NNP 11015 226 3 Rasmussen Rasmussen NNP 11015 226 4 , , , 11015 226 5 “ " `` 11015 226 6 Do do VB 11015 226 7 It -PRON- PRP 11015 226 8 Like like IN 11015 226 9 a a DT 11015 226 10 Librarian librarian JJ 11015 226 11 : : : 11015 226 12 Ranganathan Ranganathan NNP 11015 226 13 for for IN 11015 226 14 Content Content NNP 11015 226 15 Strategists Strategists NNPS 11015 226 16 « « NN 11015 226 17     _SP 11015 226 18 Brain Brain NNP 11015 226 19 Traffic traffic NN 11015 226 20 Blog blog NN 11015 226 21 , , , 11015 226 22 ” " '' 11015 226 23 BrainTraffic BrainTraffic NNP 11015 226 24 Blog Blog NNP 11015 226 25 , , , 11015 226 26 June June NNP 11015 226 27 13 13 CD 11015 226 28 , , , 11015 226 29 2012 2012 CD 11015 226 30 , , , 11015 226 31 https://web.archive.org/web/20120613173955/http://blog.braintraffic.com/2012/06/do https://web.archive.org/web/20120613173955/http://blog.braintraffic.com/2012/06/do NNP 11015 226 32 -it- -it- HYPH 11015 226 33 like like IN 11015 226 34 - - HYPH 11015 226 35 a a DT 11015 226 36 - - HYPH 11015 226 37 librarian librarian JJ 11015 226 38 - - HYPH 11015 226 39 ranganathan ranganathan NN 11015 226 40 - - HYPH 11015 226 41 for for IN 11015 226 42 - - HYPH 11015 226 43 content content NN 11015 226 44 - - HYPH 11015 226 45 strategists/. strategists/. NN 11015 227 1 https://ro.uow.edu.au/asdpapers/536 https://ro.uow.edu.au/asdpapers/536 NNP 11015 227 2 https://doi.org/10.1108/07378830610652103 https://doi.org/10.1108/07378830610652103 NNP 11015 227 3 https://doi.org/10.1002/bult.2011.1720370208 https://doi.org/10.1002/bult.2011.1720370208 NNP 11015 227 4 https://scholarworks.iu.edu/journals/index.php/inula/article/view/20672/26734 https://scholarworks.iu.edu/journals/index.php/inula/article/view/20672/26734 NNP 11015 227 5 https://www.usability.gov/what-and-why/content-strategy.html https://www.usability.gov/what-and-why/content-strategy.html : 11015 227 6 https://web.archive.org/web/20120613173955/http:/blog.braintraffic.com/2012/06/do-it-like-a-librarian-ranganathan-for-content-strategists/ https://web.archive.org/web/20120613173955/http:/blog.braintraffic.com/2012/06/do-it-like-a-librarian-ranganathan-for-content-strategists/ NNP 11015 227 7 https://web.archive.org/web/20120613173955/http:/blog.braintraffic.com/2012/06/do-it-like-a-librarian-ranganathan-for-content-strategists/ https://web.archive.org/web/20120613173955/http:/blog.braintraffic.com/2012/06/do-it-like-a-librarian-ranganathan-for-content-strategists/ NNP 11015 227 8 LIBRARY LIBRARY NNP 11015 227 9 - - HYPH 11015 227 10 AUTHORED AUTHORED NNP 11015 227 11 WEB WEB NNP 11015 227 12 CONTENT CONTENT NNP 11015 227 13 AND and CC 11015 227 14 THE the DT 11015 227 15 NEED NEED NNP 11015 227 16 FOR for IN 11015 227 17 CONTENT CONTENT NNP 11015 227 18 STRATEGY STRATEGY NNP 11015 227 19 | | NNS 11015 227 20 MCDONALD MCDONALD VBN 11015 227 21 AND and CC 11015 227 22 BURKHARDT BURKHARDT NNP 11015 227 23 21 21 CD 11015 227 24 https://doi.org/10.6017/ital.v38i3.11015 https://doi.org/10.6017/ital.v38i3.11015 CD 11015 227 25 51 51 CD 11015 227 26 Rebecca Rebecca NNP 11015 227 27 Blakiston Blakiston NNP 11015 227 28 and and CC 11015 227 29 Shoshana Shoshana NNP 11015 227 30 Mayden Mayden NNP 11015 227 31 , , , 11015 227 32 “ " `` 11015 227 33 How how WRB 11015 227 34 We -PRON- PRP 11015 227 35 Hired hire VBD 11015 227 36 a a DT 11015 227 37 Content content JJ 11015 227 38 Strategist strategist NN 11015 227 39 ( ( -LRB- 11015 227 40 And and CC 11015 227 41 Why why WRB 11015 227 42 You -PRON- PRP 11015 227 43 Should Should MD 11015 227 44 Too too RB 11015 227 45 ) ) -RRB- 11015 227 46 , , , 11015 227 47 ” " '' 11015 227 48 Journal Journal NNP 11015 227 49 of of IN 11015 227 50 Web Web NNP 11015 227 51 Librarianship Librarianship NNP 11015 227 52 9 9 CD 11015 227 53 , , , 11015 227 54 no no UH 11015 227 55 . . . 11015 228 1 4 4 CD 11015 228 2 ( ( -LRB- 11015 228 3 2015 2015 CD 11015 228 4 ) ) -RRB- 11015 228 5 : : : 11015 228 6 196 196 CD 11015 228 7 , , , 11015 228 8 https://doi.org/10.1080/19322909.2015.1105730 https://doi.org/10.1080/19322909.2015.1105730 NNP 11015 228 9 . . . 11015 229 1 52 52 CD 11015 229 2 Blakiston Blakiston NNP 11015 229 3 and and CC 11015 229 4 Mayden Mayden NNP 11015 229 5 , , , 11015 229 6 197 197 CD 11015 229 7 . . . 11015 230 1 53 53 CD 11015 230 2 Ilka Ilka NNP 11015 230 3 Datig Datig NNP 11015 230 4 , , , 11015 230 5 “ " `` 11015 230 6 Revitalizing revitalize VBG 11015 230 7 Library Library NNP 11015 230 8 Websites Websites NNPS 11015 230 9 and and CC 11015 230 10 Social Social NNP 11015 230 11 Media Media NNP 11015 230 12 with with IN 11015 230 13 Content Content NNP 11015 230 14 Strategy Strategy NNP 11015 230 15 : : : 11015 230 16 Tools Tools NNP 11015 230 17 and and CC 11015 230 18 Recommendations Recommendations NNPS 11015 230 19 , , , 11015 230 20 ” " '' 11015 230 21 Journal Journal NNP 11015 230 22 of of IN 11015 230 23 Electronic Electronic NNP 11015 230 24 Resources Resources NNP 11015 230 25 Librarianship Librarianship NNP 11015 230 26 30 30 CD 11015 230 27 , , , 11015 230 28 no no UH 11015 230 29 . . . 11015 231 1 2 2 CD 11015 231 2 ( ( -LRB- 11015 231 3 2018 2018 CD 11015 231 4 ) ) -RRB- 11015 231 5 : : : 11015 231 6 63–64 63–64 CD 11015 231 7 , , , 11015 231 8 https://doi.org/10.1080/1941126X.2018.1465511 https://doi.org/10.1080/1941126X.2018.1465511 NNS 11015 231 9 . . . 11015 232 1 54 54 CD 11015 232 2 Karen Karen NNP 11015 232 3 Hackett Hackett NNP 11015 232 4 , , , 11015 232 5 “ " `` 11015 232 6 What what WP 11015 232 7 Is be VBZ 11015 232 8 a a DT 11015 232 9 Web web NN 11015 232 10 Content content NN 11015 232 11 Strategist Strategist NNP 11015 232 12 ? ? , 11015 232 13 , , , 11015 232 14 ” " '' 11015 232 15 Library Library NNP 11015 232 16 News News NNP 11015 232 17 , , , 11015 232 18 October October NNP 11015 232 19 17 17 CD 11015 232 20 , , , 11015 232 21 2016 2016 CD 11015 232 22 , , , 11015 232 23 https://sites.psu.edu/librarynews/2016/10/17/whats-a-web-content-strategist/. https://sites.psu.edu/librarynews/2016/10/17/whats-a-web-content-strategist/. NNP 11015 233 1 55 55 CD 11015 233 2 Blakiston Blakiston NNP 11015 233 3 and and CC 11015 233 4 Mayden Mayden NNP 11015 233 5 , , , 11015 233 6 “ " `` 11015 233 7 How how WRB 11015 233 8 We -PRON- PRP 11015 233 9 Hired hire VBD 11015 233 10 a a DT 11015 233 11 Content content JJ 11015 233 12 Strategist strategist NN 11015 233 13 ( ( -LRB- 11015 233 14 And and CC 11015 233 15 Why why WRB 11015 233 16 You -PRON- PRP 11015 233 17 Should Should MD 11015 233 18 Too too RB 11015 233 19 ) ) -RRB- 11015 233 20 , , , 11015 233 21 ” " '' 11015 233 22 196 196 CD 11015 233 23 . . . 11015 234 1 56 56 CD 11015 234 2 Courtney Courtney NNP 11015 234 3 McDonald McDonald NNP 11015 234 4 , , , 11015 234 5 Anne Anne NNP 11015 234 6 Haines Haines NNP 11015 234 7 , , , 11015 234 8 and and CC 11015 234 9 Rachael Rachael NNP 11015 234 10 Cohen Cohen NNP 11015 234 11 , , , 11015 234 12 “ " `` 11015 234 13 From from IN 11015 234 14 Consensus Consensus NNP 11015 234 15 to to IN 11015 234 16 Expertise Expertise NNP 11015 234 17 : : : 11015 234 18 Rethinking rethink VBG 11015 234 19 Library Library NNP 11015 234 20 Web web NN 11015 234 21 Governance Governance NNP 11015 234 22 , , , 11015 234 23 ” " '' 11015 234 24 ACRL ACRL NNP 11015 234 25 TechConnect TechConnect NNP 11015 234 26 ( ( -LRB- 11015 234 27 blog blog NN 11015 234 28 ) ) -RRB- 11015 234 29 , , , 11015 234 30 November November NNP 11015 234 31 2 2 CD 11015 234 32 , , , 11015 234 33 2015 2015 CD 11015 234 34 , , , 11015 234 35 https://acrl.ala.org/techconnect/post/from-consensus-to-expertise-rethinking-library-web- https://acrl.ala.org/techconnect/post/from-consensus-to-expertise-rethinking-library-web- ADD 11015 234 36 governance/. governance/. NNP 11015 235 1 57 57 CD 11015 235 2 McDonald McDonald NNP 11015 235 3 , , , 11015 235 4 Haines Haines NNP 11015 235 5 , , , 11015 235 6 and and CC 11015 235 7 Cohen Cohen NNP 11015 235 8 . . . 11015 236 1 58 58 CD 11015 236 2 Ian Ian NNP 11015 236 3 Demsky Demsky NNP 11015 236 4 , , , 11015 236 5 “ " `` 11015 236 6 Lessons lesson NNS 11015 236 7 from from IN 11015 236 8 My -PRON- PRP$ 11015 236 9 First First NNP 11015 236 10 Year Year NNP 11015 236 11 as as IN 11015 236 12 Web Web NNP 11015 236 13 Content Content NNP 11015 236 14 Strategist Strategist NNP 11015 236 15 , , , 11015 236 16 ” " '' 11015 236 17 Library library JJ 11015 236 18 Tech Tech NNP 11015 236 19 Talk talk NN 11015 236 20 ( ( -LRB- 11015 236 21 blog blog NN 11015 236 22 ) ) -RRB- 11015 236 23 , , , 11015 236 24 August August NNP 11015 236 25 7 7 CD 11015 236 26 , , , 11015 236 27 2014 2014 CD 11015 236 28 , , , 11015 236 29 https://www.lib.umich.edu/blogs/library-tech-talk/lessons-my-first-year- https://www.lib.umich.edu/blogs/library-tech-talk/lessons-my-first-year- NNP 11015 236 30 web web NN 11015 236 31 - - HYPH 11015 236 32 content content NN 11015 236 33 - - HYPH 11015 236 34 strategist strategist NN 11015 236 35 . . . 11015 237 1 59 59 CD 11015 237 2 University University NNP 11015 237 3 of of IN 11015 237 4 Michigan Michigan NNP 11015 237 5 Library Library NNP 11015 237 6 , , , 11015 237 7 “ " `` 11015 237 8 Editorial editorial JJ 11015 237 9 Style Style NNP 11015 237 10 and and CC 11015 237 11 Best good JJS 11015 237 12 Practices practice NNS 11015 237 13 , , , 11015 237 14 ” " '' 11015 237 15 January January NNP 11015 237 16 23 23 CD 11015 237 17 , , , 11015 237 18 2019 2019 CD 11015 237 19 , , , 11015 237 20 sec sec NNP 11015 237 21 . . . 11015 238 1 Library library NN 11015 238 2 Branding branding NN 11015 238 3 . . . 11015 239 1 60 60 CD 11015 239 2 Newton Newton NNP 11015 239 3 and and CC 11015 239 4 Riggs Riggs NNP 11015 239 5 , , , 11015 239 6 “ " `` 11015 239 7 Everybody everybody NN 11015 239 8 ’s ’ VBZ 11015 239 9 Talking talk VBG 11015 239 10 but but CC 11015 239 11 Who who WP 11015 239 12 ’s ’ VBZ 11015 239 13 Listening listen VBG 11015 239 14 ? ? . 11015 239 15 , , , 11015 239 16 ” " '' 11015 239 17 12 12 CD 11015 239 18 . . . 11015 239 19 https://doi.org/10.1080/19322909.2015.1105730 https://doi.org/10.1080/19322909.2015.1105730 NNP 11015 239 20 https://doi.org/10.1080/1941126X.2018.1465511 https://doi.org/10.1080/1941126X.2018.1465511 NNP 11015 239 21 https://sites.psu.edu/librarynews/2016/10/17/whats-a-web-content-strategist/ https://sites.psu.edu/librarynews/2016/10/17/whats-a-web-content-strategist/ NNP 11015 239 22 https://acrl.ala.org/techconnect/post/from-consensus-to-expertise-rethinking-library-web-governance/ https://acrl.ala.org/techconnect/post/from-consensus-to-expertise-rethinking-library-web-governance/ NNP 11015 239 23 https://acrl.ala.org/techconnect/post/from-consensus-to-expertise-rethinking-library-web-governance/ https://acrl.ala.org/techconnect/post/from-consensus-to-expertise-rethinking-library-web-governance/ FW 11015 239 24 https://www.lib.umich.edu/blogs/library-tech-talk/lessons-my-first-year-web-content-strategist https://www.lib.umich.edu/blogs/library-tech-talk/lessons-my-first-year-web-content-strategist ADD 11015 239 25 https://www.lib.umich.edu/blogs/library-tech-talk/lessons-my-first-year-web-content-strategist https://www.lib.umich.edu/blogs/library-tech-talk/lessons-my-first-year-web-content-strategist -LRB- 11015 239 26 Abstract Abstract NNP 11015 239 27 Introduction Introduction NNP 11015 239 28 Content Content NNP 11015 239 29 Management Management NNP 11015 239 30 Systems Systems NNPS 11015 239 31 : : : 11015 239 32 A a DT 11015 239 33 Definition definition NN 11015 239 34 The the DT 11015 239 35 CMS CMS NNP 11015 239 36 and and CC 11015 239 37 Library library JJ 11015 239 38 Websites website NNS 11015 239 39 Changing Changing NNP 11015 239 40 Technology technology NN 11015 239 41 , , , 11015 239 42 Accessibility accessibility NN 11015 239 43 , , , 11015 239 44 and and CC 11015 239 45 Literacy Literacy NNP 11015 239 46 Library Library NNP 11015 239 47 Websites Websites NNPS 11015 239 48 and and CC 11015 239 49 the the DT 11015 239 50 Challenges Challenges NNPS 11015 239 51 of of IN 11015 239 52 a a DT 11015 239 53 Distributed Distributed NNP 11015 239 54 Environment Environment NNP 11015 239 55 Untenable Untenable NNP 11015 239 56 Growth Growth NNP 11015 239 57 Inconsistent Inconsistent NNP 11015 239 58 Voice Voice NNP 11015 239 59 and and CC 11015 239 60 Lack Lack NNP 11015 239 61 of of IN 11015 239 62 Organizational Organizational NNP 11015 239 63 Unity Unity NNP 11015 239 64 Library Library NNP 11015 239 65 Websites Websites NNPS 11015 239 66 and and CC 11015 239 67 Content Content NNP 11015 239 68 Strategy Strategy NNP 11015 239 69 Conclusion Conclusion NNP 11015 239 70 What what WP 11015 239 71 is be VBZ 11015 239 72 the the DT 11015 239 73 Library Library NNP 11015 239 74 Website Website NNP 11015 239 75 , , , 11015 239 76 Anyway anyway UH 11015 239 77 ? ? . 11015 240 1 Effective effective JJ 11015 240 2 Management Management NNP 11015 240 3 of of IN 11015 240 4 Library Library NNP 11015 240 5 Web Web NNP 11015 240 6 Content Content NNP 11015 240 7 Requires require VBZ 11015 240 8 Dedicated Dedicated NNP 11015 240 9 Resources Resources NNP 11015 240 10 and and CC 11015 240 11 Clear Clear NNP 11015 240 12 Authority Authority NNP 11015 240 13 Library Library NNP 11015 240 14 Website Website NNP 11015 240 15 as as IN 11015 240 16 an an DT 11015 240 17 Integrated Integrated NNP 11015 240 18 Representation Representation NNP 11015 240 19 of of IN 11015 240 20 the the DT 11015 240 21 Organization Organization NNP 11015 240 22 Content Content NNP 11015 240 23 Strategy Strategy NNP 11015 240 24 and and CC 11015 240 25 the the DT 11015 240 26 Case Case NNP 11015 240 27 for for IN 11015 240 28 Library Library NNP 11015 240 29 - - HYPH 11015 240 30 Authored author VBN 11015 240 31 Content Content NNP 11015 240 32 Endnotes Endnotes NNPS