id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_cdyfol5jsngevccu6he2wce3ny	Eno Akpabio	Patriarchal Universe of Advertising: The Nigerian Example	2005	4	.pdf	application/pdf	2513	209	60	primary stereotypes are portrayal of women as KEYWORDS Television; commercial; sterotypes; portrayal; product ABSTRACT From the purview of the patriarchal universe of discourse theory, the paper examines sex role stereotyping beverage as well as laundry soap, communication facilities, baby product, confectioneries and transportation categories revealed that female characters were used as sex objects and were made to play the role of mothers and housewives. portrayal of women as mature, intelligent people The portrayal of women in advertisement adult women in U.S. television and print portray a realistic representation of women in ability to portray women realistically without any male characters in the advertisements chosen. Table 2: Roles for the major female models other products, women are portrayed either as balanced portrayal of both men and women at advertisements men are shown using the product, However, two of the advertisements, portrayed a different perspective as they showed women Though, women roles include being	./cache/work_cdyfol5jsngevccu6he2wce3ny.pdf	./txt/work_cdyfol5jsngevccu6he2wce3ny.txt