id sid tid token lemma pos work_urmbglu2djbjvmdzmvfengjs7y 1 1 Page page NN work_urmbglu2djbjvmdzmvfengjs7y 1 2 1/19 1/19 CD work_urmbglu2djbjvmdzmvfengjs7y 1 3 Determining determine VBG work_urmbglu2djbjvmdzmvfengjs7y 1 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 1 5 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 1 6 of of IN work_urmbglu2djbjvmdzmvfengjs7y 1 7 website website NN work_urmbglu2djbjvmdzmvfengjs7y 1 8 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 1 9 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 1 10 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 1 11 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 1 12 Kerstin Kerstin NNP work_urmbglu2djbjvmdzmvfengjs7y 1 13 Schäfer Schäfer NNP work_urmbglu2djbjvmdzmvfengjs7y 1 14 , , , work_urmbglu2djbjvmdzmvfengjs7y 1 15 Tyge Tyge NNP work_urmbglu2djbjvmdzmvfengjs7y 1 16 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 1 17 F. F. NNP work_urmbglu2djbjvmdzmvfengjs7y 1 18 Kummer Kummer NNP work_urmbglu2djbjvmdzmvfengjs7y 1 19 Keywords Keywords NNPS work_urmbglu2djbjvmdzmvfengjs7y 1 20 : : : work_urmbglu2djbjvmdzmvfengjs7y 1 21 Website website NN work_urmbglu2djbjvmdzmvfengjs7y 1 22 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 1 23 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 1 24 , , , work_urmbglu2djbjvmdzmvfengjs7y 1 25 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 1 26 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 1 27 , , , work_urmbglu2djbjvmdzmvfengjs7y 1 28 clickstream clickstream NNP work_urmbglu2djbjvmdzmvfengjs7y 1 29 data data NNP work_urmbglu2djbjvmdzmvfengjs7y 1 30 , , , work_urmbglu2djbjvmdzmvfengjs7y 1 31 online online JJ work_urmbglu2djbjvmdzmvfengjs7y 1 32 consumer consumer NN work_urmbglu2djbjvmdzmvfengjs7y 1 33 behavior behavior NN work_urmbglu2djbjvmdzmvfengjs7y 1 34 Page Page NNP work_urmbglu2djbjvmdzmvfengjs7y 1 35 2/19 2/19 CD work_urmbglu2djbjvmdzmvfengjs7y 1 36 Abstract Abstract NNP work_urmbglu2djbjvmdzmvfengjs7y 1 37 Company Company NNP work_urmbglu2djbjvmdzmvfengjs7y 1 38 websites website NNS work_urmbglu2djbjvmdzmvfengjs7y 1 39 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 1 40 an an DT work_urmbglu2djbjvmdzmvfengjs7y 1 41 important important JJ work_urmbglu2djbjvmdzmvfengjs7y 1 42 instrument instrument NN work_urmbglu2djbjvmdzmvfengjs7y 1 43 for for IN work_urmbglu2djbjvmdzmvfengjs7y 1 44 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 1 45 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 1 46 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 1 47 . . . work_urmbglu2djbjvmdzmvfengjs7y 2 1 We -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 2 2 present present VBP work_urmbglu2djbjvmdzmvfengjs7y 2 3 a a DT work_urmbglu2djbjvmdzmvfengjs7y 2 4 methodological methodological JJ work_urmbglu2djbjvmdzmvfengjs7y 2 5 framework framework NN work_urmbglu2djbjvmdzmvfengjs7y 2 6 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 2 7 aligns align VBZ work_urmbglu2djbjvmdzmvfengjs7y 2 8 website website VBP work_urmbglu2djbjvmdzmvfengjs7y 2 9 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 2 10 assessment assessment NN work_urmbglu2djbjvmdzmvfengjs7y 2 11 and and CC work_urmbglu2djbjvmdzmvfengjs7y 2 12 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 2 13 intelligence intelligence NN work_urmbglu2djbjvmdzmvfengjs7y 2 14 for for IN work_urmbglu2djbjvmdzmvfengjs7y 2 15 evaluating evaluate VBG work_urmbglu2djbjvmdzmvfengjs7y 2 16 the the DT work_urmbglu2djbjvmdzmvfengjs7y 2 17 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 2 18 of of IN work_urmbglu2djbjvmdzmvfengjs7y 2 19 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 2 20 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 2 21 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 2 22 . . . work_urmbglu2djbjvmdzmvfengjs7y 3 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 3 2 this this DT work_urmbglu2djbjvmdzmvfengjs7y 3 3 context context NN work_urmbglu2djbjvmdzmvfengjs7y 3 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 3 5 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 3 6 develop develop VBP work_urmbglu2djbjvmdzmvfengjs7y 3 7 an an DT work_urmbglu2djbjvmdzmvfengjs7y 3 8 extended extend VBN work_urmbglu2djbjvmdzmvfengjs7y 3 9 web web NN work_urmbglu2djbjvmdzmvfengjs7y 3 10 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 3 11 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 3 12 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 3 13 integrates integrate VBZ work_urmbglu2djbjvmdzmvfengjs7y 3 14 managerial managerial JJ work_urmbglu2djbjvmdzmvfengjs7y 3 15 perspectives perspective NNS work_urmbglu2djbjvmdzmvfengjs7y 3 16 in in IN work_urmbglu2djbjvmdzmvfengjs7y 3 17 the the DT work_urmbglu2djbjvmdzmvfengjs7y 3 18 analyst analyst NN work_urmbglu2djbjvmdzmvfengjs7y 3 19 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 3 20 investigation investigation NN work_urmbglu2djbjvmdzmvfengjs7y 3 21 of of IN work_urmbglu2djbjvmdzmvfengjs7y 3 22 the the DT work_urmbglu2djbjvmdzmvfengjs7y 3 23 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 3 24 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 3 25 website website NN work_urmbglu2djbjvmdzmvfengjs7y 3 26 interaction interaction NN work_urmbglu2djbjvmdzmvfengjs7y 3 27 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 3 28 on on IN work_urmbglu2djbjvmdzmvfengjs7y 3 29 historical historical JJ work_urmbglu2djbjvmdzmvfengjs7y 3 30 clickstream clickstream NN work_urmbglu2djbjvmdzmvfengjs7y 3 31 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 3 32 . . . work_urmbglu2djbjvmdzmvfengjs7y 4 1 This this DT work_urmbglu2djbjvmdzmvfengjs7y 4 2 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 4 3 enables enable VBZ work_urmbglu2djbjvmdzmvfengjs7y 4 4 quantification quantification NN work_urmbglu2djbjvmdzmvfengjs7y 4 5 of of IN work_urmbglu2djbjvmdzmvfengjs7y 4 6 the the DT work_urmbglu2djbjvmdzmvfengjs7y 4 7 moderating moderate VBG work_urmbglu2djbjvmdzmvfengjs7y 4 8 effect effect NN work_urmbglu2djbjvmdzmvfengjs7y 4 9 of of IN work_urmbglu2djbjvmdzmvfengjs7y 4 10 a a DT work_urmbglu2djbjvmdzmvfengjs7y 4 11 website website NN work_urmbglu2djbjvmdzmvfengjs7y 4 12 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 4 13 structure structure NN work_urmbglu2djbjvmdzmvfengjs7y 4 14 and and CC work_urmbglu2djbjvmdzmvfengjs7y 4 15 content content NN work_urmbglu2djbjvmdzmvfengjs7y 4 16 regarding regard VBG work_urmbglu2djbjvmdzmvfengjs7y 4 17 website website NN work_urmbglu2djbjvmdzmvfengjs7y 4 18 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 4 19 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 4 20 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 4 21 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 4 22 . . . work_urmbglu2djbjvmdzmvfengjs7y 5 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 5 2 applicability applicability NN work_urmbglu2djbjvmdzmvfengjs7y 5 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 5 4 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 5 5 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 5 6 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 5 7 demonstrated demonstrate VBN work_urmbglu2djbjvmdzmvfengjs7y 5 8 by by IN work_urmbglu2djbjvmdzmvfengjs7y 5 9 clickstream clickstream NNP work_urmbglu2djbjvmdzmvfengjs7y 5 10 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 5 11 of of IN work_urmbglu2djbjvmdzmvfengjs7y 5 12 477,471 477,471 CD work_urmbglu2djbjvmdzmvfengjs7y 5 13 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 5 14 sessions session NNS work_urmbglu2djbjvmdzmvfengjs7y 5 15 on on IN work_urmbglu2djbjvmdzmvfengjs7y 5 16 a a DT work_urmbglu2djbjvmdzmvfengjs7y 5 17 software software NN work_urmbglu2djbjvmdzmvfengjs7y 5 18 developer developer NN work_urmbglu2djbjvmdzmvfengjs7y 5 19 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 5 20 website website NN work_urmbglu2djbjvmdzmvfengjs7y 5 21 . . . work_urmbglu2djbjvmdzmvfengjs7y 6 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 6 2 results result NNS work_urmbglu2djbjvmdzmvfengjs7y 6 3 provide provide VBP work_urmbglu2djbjvmdzmvfengjs7y 6 4 detailed detailed JJ work_urmbglu2djbjvmdzmvfengjs7y 6 5 insights insight NNS work_urmbglu2djbjvmdzmvfengjs7y 6 6 into into IN work_urmbglu2djbjvmdzmvfengjs7y 6 7 the the DT work_urmbglu2djbjvmdzmvfengjs7y 6 8 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 6 9 behavior behavior NN work_urmbglu2djbjvmdzmvfengjs7y 6 10 on on IN work_urmbglu2djbjvmdzmvfengjs7y 6 11 a a DT work_urmbglu2djbjvmdzmvfengjs7y 6 12 website website NN work_urmbglu2djbjvmdzmvfengjs7y 6 13 and and CC work_urmbglu2djbjvmdzmvfengjs7y 6 14 the the DT work_urmbglu2djbjvmdzmvfengjs7y 6 15 mechanisms mechanism NNS work_urmbglu2djbjvmdzmvfengjs7y 6 16 to to TO work_urmbglu2djbjvmdzmvfengjs7y 6 17 enhance enhance VB work_urmbglu2djbjvmdzmvfengjs7y 6 18 e e NNP work_urmbglu2djbjvmdzmvfengjs7y 6 19 - - JJ work_urmbglu2djbjvmdzmvfengjs7y 6 20 commerce commerce NN work_urmbglu2djbjvmdzmvfengjs7y 6 21 efficiency efficiency NN work_urmbglu2djbjvmdzmvfengjs7y 6 22 via via IN work_urmbglu2djbjvmdzmvfengjs7y 6 23 website website NN work_urmbglu2djbjvmdzmvfengjs7y 6 24 optimization optimization NN work_urmbglu2djbjvmdzmvfengjs7y 6 25 . . . work_urmbglu2djbjvmdzmvfengjs7y 7 1 Page page NN work_urmbglu2djbjvmdzmvfengjs7y 7 2 3/19 3/19 CD work_urmbglu2djbjvmdzmvfengjs7y 7 3 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 7 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 8 1 Introduction introduction NN work_urmbglu2djbjvmdzmvfengjs7y 8 2 Today today NN work_urmbglu2djbjvmdzmvfengjs7y 8 3 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 8 4 companies company NNS work_urmbglu2djbjvmdzmvfengjs7y 8 5 use use VBP work_urmbglu2djbjvmdzmvfengjs7y 8 6 their -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 8 7 websites website NNS work_urmbglu2djbjvmdzmvfengjs7y 8 8 as as IN work_urmbglu2djbjvmdzmvfengjs7y 8 9 windows window NNS work_urmbglu2djbjvmdzmvfengjs7y 8 10 through through IN work_urmbglu2djbjvmdzmvfengjs7y 8 11 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 8 12 much much JJ work_urmbglu2djbjvmdzmvfengjs7y 8 13 of of IN work_urmbglu2djbjvmdzmvfengjs7y 8 14 the the DT work_urmbglu2djbjvmdzmvfengjs7y 8 15 world world NN work_urmbglu2djbjvmdzmvfengjs7y 8 16 will will MD work_urmbglu2djbjvmdzmvfengjs7y 8 17 see see VB work_urmbglu2djbjvmdzmvfengjs7y 8 18 it -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 8 19 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 8 20 Winter Winter NNP work_urmbglu2djbjvmdzmvfengjs7y 8 21 , , , work_urmbglu2djbjvmdzmvfengjs7y 8 22 Saunders Saunders NNPS work_urmbglu2djbjvmdzmvfengjs7y 8 23 , , , work_urmbglu2djbjvmdzmvfengjs7y 8 24 & & CC work_urmbglu2djbjvmdzmvfengjs7y 8 25 Hart Hart NNP work_urmbglu2djbjvmdzmvfengjs7y 8 26 , , , work_urmbglu2djbjvmdzmvfengjs7y 8 27 2003 2003 CD work_urmbglu2djbjvmdzmvfengjs7y 8 28 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 8 29 . . . work_urmbglu2djbjvmdzmvfengjs7y 9 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 9 2 contrast contrast NN work_urmbglu2djbjvmdzmvfengjs7y 9 3 to to IN work_urmbglu2djbjvmdzmvfengjs7y 9 4 traditional traditional JJ work_urmbglu2djbjvmdzmvfengjs7y 9 5 e e NNP work_urmbglu2djbjvmdzmvfengjs7y 9 6 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 9 7 commerce commerce NN work_urmbglu2djbjvmdzmvfengjs7y 9 8 sites site NNS work_urmbglu2djbjvmdzmvfengjs7y 9 9 or or CC work_urmbglu2djbjvmdzmvfengjs7y 9 10 portals portal NNS work_urmbglu2djbjvmdzmvfengjs7y 9 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 9 12 modern modern JJ work_urmbglu2djbjvmdzmvfengjs7y 9 13 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 9 14 websites website NNS work_urmbglu2djbjvmdzmvfengjs7y 9 15 provide provide VBP work_urmbglu2djbjvmdzmvfengjs7y 9 16 a a DT work_urmbglu2djbjvmdzmvfengjs7y 9 17 broad broad JJ work_urmbglu2djbjvmdzmvfengjs7y 9 18 range range NN work_urmbglu2djbjvmdzmvfengjs7y 9 19 of of IN work_urmbglu2djbjvmdzmvfengjs7y 9 20 information information NN work_urmbglu2djbjvmdzmvfengjs7y 9 21 about about IN work_urmbglu2djbjvmdzmvfengjs7y 9 22 themselves -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 9 23 , , , work_urmbglu2djbjvmdzmvfengjs7y 9 24 their -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 9 25 products product NNS work_urmbglu2djbjvmdzmvfengjs7y 9 26 and and CC work_urmbglu2djbjvmdzmvfengjs7y 9 27 related relate VBN work_urmbglu2djbjvmdzmvfengjs7y 9 28 services service NNS work_urmbglu2djbjvmdzmvfengjs7y 9 29 to to IN work_urmbglu2djbjvmdzmvfengjs7y 9 30 the the DT work_urmbglu2djbjvmdzmvfengjs7y 9 31 public public NN work_urmbglu2djbjvmdzmvfengjs7y 9 32 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 9 33 Stuart Stuart NNP work_urmbglu2djbjvmdzmvfengjs7y 9 34 & & CC work_urmbglu2djbjvmdzmvfengjs7y 9 35 Jones Jones NNP work_urmbglu2djbjvmdzmvfengjs7y 9 36 , , , work_urmbglu2djbjvmdzmvfengjs7y 9 37 2004 2004 CD work_urmbglu2djbjvmdzmvfengjs7y 9 38 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 9 39 . . . work_urmbglu2djbjvmdzmvfengjs7y 10 1 As as IN work_urmbglu2djbjvmdzmvfengjs7y 10 2 a a DT work_urmbglu2djbjvmdzmvfengjs7y 10 3 result result NN work_urmbglu2djbjvmdzmvfengjs7y 10 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 10 5 the the DT work_urmbglu2djbjvmdzmvfengjs7y 10 6 online online JJ work_urmbglu2djbjvmdzmvfengjs7y 10 7 presence presence NN work_urmbglu2djbjvmdzmvfengjs7y 10 8 becomes become VBZ work_urmbglu2djbjvmdzmvfengjs7y 10 9 the the DT work_urmbglu2djbjvmdzmvfengjs7y 10 10 most most RBS work_urmbglu2djbjvmdzmvfengjs7y 10 11 important important JJ work_urmbglu2djbjvmdzmvfengjs7y 10 12 communication communication NN work_urmbglu2djbjvmdzmvfengjs7y 10 13 channel channel NN work_urmbglu2djbjvmdzmvfengjs7y 10 14 a a DT work_urmbglu2djbjvmdzmvfengjs7y 10 15 company company NN work_urmbglu2djbjvmdzmvfengjs7y 10 16 possesses possess VBZ work_urmbglu2djbjvmdzmvfengjs7y 10 17 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 10 18 determining determine VBG work_urmbglu2djbjvmdzmvfengjs7y 10 19 how how WRB work_urmbglu2djbjvmdzmvfengjs7y 10 20 effective effective JJ 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39 Guinan Guinan NNP work_urmbglu2djbjvmdzmvfengjs7y 10 40 , , , work_urmbglu2djbjvmdzmvfengjs7y 10 41 2007 2007 CD work_urmbglu2djbjvmdzmvfengjs7y 10 42 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 10 43 . . . work_urmbglu2djbjvmdzmvfengjs7y 11 1 Several several JJ work_urmbglu2djbjvmdzmvfengjs7y 11 2 approaches approach NNS work_urmbglu2djbjvmdzmvfengjs7y 11 3 have have VBP work_urmbglu2djbjvmdzmvfengjs7y 11 4 been be VBN work_urmbglu2djbjvmdzmvfengjs7y 11 5 introduced introduce VBN work_urmbglu2djbjvmdzmvfengjs7y 11 6 to to TO work_urmbglu2djbjvmdzmvfengjs7y 11 7 improve improve VB work_urmbglu2djbjvmdzmvfengjs7y 11 8 web web NN work_urmbglu2djbjvmdzmvfengjs7y 11 9 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 11 10 covering cover VBG work_urmbglu2djbjvmdzmvfengjs7y 11 11 models model NNS work_urmbglu2djbjvmdzmvfengjs7y 11 12 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 11 13 on on IN work_urmbglu2djbjvmdzmvfengjs7y 11 14 web web NN work_urmbglu2djbjvmdzmvfengjs7y 11 15 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 11 16 and and CC work_urmbglu2djbjvmdzmvfengjs7y 11 17 click click VB work_urmbglu2djbjvmdzmvfengjs7y 11 18 stream stream NN work_urmbglu2djbjvmdzmvfengjs7y 11 19 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 11 20 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 11 21 Cho Cho NNP work_urmbglu2djbjvmdzmvfengjs7y 11 22 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 23 Kim Kim NNP work_urmbglu2djbjvmdzmvfengjs7y 11 24 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 25 & & CC work_urmbglu2djbjvmdzmvfengjs7y 11 26 Kim Kim NNP work_urmbglu2djbjvmdzmvfengjs7y 11 27 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 28 2002 2002 CD work_urmbglu2djbjvmdzmvfengjs7y 11 29 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 11 30 Chou Chou NNP work_urmbglu2djbjvmdzmvfengjs7y 11 31 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 32 Li Li NNP work_urmbglu2djbjvmdzmvfengjs7y 11 33 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 34 Chen Chen NNP work_urmbglu2djbjvmdzmvfengjs7y 11 35 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 36 & & CC work_urmbglu2djbjvmdzmvfengjs7y 11 37 Wua Wua NNP work_urmbglu2djbjvmdzmvfengjs7y 11 38 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 39 2010 2010 CD work_urmbglu2djbjvmdzmvfengjs7y 11 40 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 11 41 Kalczynski Kalczynski NNP work_urmbglu2djbjvmdzmvfengjs7y 11 42 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 43 Senecal Senecal NNP work_urmbglu2djbjvmdzmvfengjs7y 11 44 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 45 & & CC work_urmbglu2djbjvmdzmvfengjs7y 11 46 Nantel Nantel NNP work_urmbglu2djbjvmdzmvfengjs7y 11 47 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 48 2006 2006 CD work_urmbglu2djbjvmdzmvfengjs7y 11 49 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 11 50 Kim Kim NNP work_urmbglu2djbjvmdzmvfengjs7y 11 51 & & CC work_urmbglu2djbjvmdzmvfengjs7y 11 52 Yum Yum NNP work_urmbglu2djbjvmdzmvfengjs7y 11 53 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 54 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 11 55 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 11 56 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 57 web web NN work_urmbglu2djbjvmdzmvfengjs7y 11 58 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 11 59 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 11 60 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 11 61 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 11 62 Tsai Tsai NNP work_urmbglu2djbjvmdzmvfengjs7y 11 63 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 64 Chou Chou NNP work_urmbglu2djbjvmdzmvfengjs7y 11 65 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 66 & & CC work_urmbglu2djbjvmdzmvfengjs7y 11 67 Leu Leu NNP work_urmbglu2djbjvmdzmvfengjs7y 11 68 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 69 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 11 70 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 11 71 Wang Wang NNP work_urmbglu2djbjvmdzmvfengjs7y 11 72 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 73 Wang Wang NNP work_urmbglu2djbjvmdzmvfengjs7y 11 74 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 75 & & CC work_urmbglu2djbjvmdzmvfengjs7y 11 76 Farn Farn NNP work_urmbglu2djbjvmdzmvfengjs7y 11 77 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 78 2009 2009 CD work_urmbglu2djbjvmdzmvfengjs7y 11 79 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 11 80 as as RB work_urmbglu2djbjvmdzmvfengjs7y 11 81 well well RB work_urmbglu2djbjvmdzmvfengjs7y 11 82 as as IN work_urmbglu2djbjvmdzmvfengjs7y 11 83 online online JJ work_urmbglu2djbjvmdzmvfengjs7y 11 84 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 11 85 and and CC work_urmbglu2djbjvmdzmvfengjs7y 11 86 website website NN work_urmbglu2djbjvmdzmvfengjs7y 11 87 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 11 88 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 11 89 Chou Chou NNP work_urmbglu2djbjvmdzmvfengjs7y 11 90 & & CC work_urmbglu2djbjvmdzmvfengjs7y 11 91 Cheng Cheng NNP work_urmbglu2djbjvmdzmvfengjs7y 11 92 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 93 2012 2012 CD work_urmbglu2djbjvmdzmvfengjs7y 11 94 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 11 95 Kim Kim NNP work_urmbglu2djbjvmdzmvfengjs7y 11 96 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 97 Kwon Kwon NNP work_urmbglu2djbjvmdzmvfengjs7y 11 98 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 99 & & CC work_urmbglu2djbjvmdzmvfengjs7y 11 100 Chang Chang NNP work_urmbglu2djbjvmdzmvfengjs7y 11 101 , , , work_urmbglu2djbjvmdzmvfengjs7y 11 102 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 11 103 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 11 104 . . . work_urmbglu2djbjvmdzmvfengjs7y 12 1 Due due IN work_urmbglu2djbjvmdzmvfengjs7y 12 2 to to IN work_urmbglu2djbjvmdzmvfengjs7y 12 3 its -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 12 4 practical practical JJ work_urmbglu2djbjvmdzmvfengjs7y 12 5 importance importance NN work_urmbglu2djbjvmdzmvfengjs7y 12 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 12 7 this this DT work_urmbglu2djbjvmdzmvfengjs7y 12 8 issue issue NN work_urmbglu2djbjvmdzmvfengjs7y 12 9 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 12 10 for for IN work_urmbglu2djbjvmdzmvfengjs7y 12 11 example example NN work_urmbglu2djbjvmdzmvfengjs7y 12 12 also also RB work_urmbglu2djbjvmdzmvfengjs7y 12 13 addressed address VBN work_urmbglu2djbjvmdzmvfengjs7y 12 14 by by IN work_urmbglu2djbjvmdzmvfengjs7y 12 15 popular popular JJ work_urmbglu2djbjvmdzmvfengjs7y 12 16 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 12 17 instruments instrument NNS work_urmbglu2djbjvmdzmvfengjs7y 12 18 such such JJ work_urmbglu2djbjvmdzmvfengjs7y 12 19 as as IN work_urmbglu2djbjvmdzmvfengjs7y 12 20 the the DT work_urmbglu2djbjvmdzmvfengjs7y 12 21 Web Web NNP work_urmbglu2djbjvmdzmvfengjs7y 12 22 Effectiveness Effectiveness NNP work_urmbglu2djbjvmdzmvfengjs7y 12 23 Index Index NNP work_urmbglu2djbjvmdzmvfengjs7y 12 24 , , , work_urmbglu2djbjvmdzmvfengjs7y 12 25 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 12 26 helps help VBZ work_urmbglu2djbjvmdzmvfengjs7y 12 27 investigating investigate VBG work_urmbglu2djbjvmdzmvfengjs7y 12 28 how how WRB work_urmbglu2djbjvmdzmvfengjs7y 12 29 a a DT work_urmbglu2djbjvmdzmvfengjs7y 12 30 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 12 31 website website NN work_urmbglu2djbjvmdzmvfengjs7y 12 32 reacts react NNS work_urmbglu2djbjvmdzmvfengjs7y 12 33 on on IN work_urmbglu2djbjvmdzmvfengjs7y 12 34 global global JJ work_urmbglu2djbjvmdzmvfengjs7y 12 35 communication communication NN work_urmbglu2djbjvmdzmvfengjs7y 12 36 trends trend NNS work_urmbglu2djbjvmdzmvfengjs7y 12 37 and and CC work_urmbglu2djbjvmdzmvfengjs7y 12 38 how how WRB work_urmbglu2djbjvmdzmvfengjs7y 12 39 it -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 12 40 performs perform VBZ work_urmbglu2djbjvmdzmvfengjs7y 12 41 against against IN work_urmbglu2djbjvmdzmvfengjs7y 12 42 its -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 12 43 peers peer NNS work_urmbglu2djbjvmdzmvfengjs7y 12 44 by by IN work_urmbglu2djbjvmdzmvfengjs7y 12 45 quantifying quantify VBG work_urmbglu2djbjvmdzmvfengjs7y 12 46 the the DT work_urmbglu2djbjvmdzmvfengjs7y 12 47 serving serve VBG work_urmbglu2djbjvmdzmvfengjs7y 12 48 potential potential NN work_urmbglu2djbjvmdzmvfengjs7y 12 49 for for IN work_urmbglu2djbjvmdzmvfengjs7y 12 50 different different JJ work_urmbglu2djbjvmdzmvfengjs7y 12 51 public public JJ work_urmbglu2djbjvmdzmvfengjs7y 12 52 target target NN work_urmbglu2djbjvmdzmvfengjs7y 12 53 groups group NNS work_urmbglu2djbjvmdzmvfengjs7y 12 54 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 12 55 BowenCraggs BowenCraggs NNP work_urmbglu2djbjvmdzmvfengjs7y 12 56 & & CC work_urmbglu2djbjvmdzmvfengjs7y 12 57 Co Co NNP work_urmbglu2djbjvmdzmvfengjs7y 12 58 , , , work_urmbglu2djbjvmdzmvfengjs7y 12 59 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 12 60 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 12 61 . . . work_urmbglu2djbjvmdzmvfengjs7y 13 1 Although although IN work_urmbglu2djbjvmdzmvfengjs7y 13 2 such such JJ work_urmbglu2djbjvmdzmvfengjs7y 13 3 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 13 4 indicators indicator NNS work_urmbglu2djbjvmdzmvfengjs7y 13 5 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 13 6 beneficial beneficial JJ work_urmbglu2djbjvmdzmvfengjs7y 13 7 for for IN work_urmbglu2djbjvmdzmvfengjs7y 13 8 companies company NNS work_urmbglu2djbjvmdzmvfengjs7y 13 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 13 10 they -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 13 11 often often RB work_urmbglu2djbjvmdzmvfengjs7y 13 12 exclude exclude VBP work_urmbglu2djbjvmdzmvfengjs7y 13 13 direct direct JJ work_urmbglu2djbjvmdzmvfengjs7y 13 14 business business NN work_urmbglu2djbjvmdzmvfengjs7y 13 15 related relate VBN work_urmbglu2djbjvmdzmvfengjs7y 13 16 measurements measurement NNS work_urmbglu2djbjvmdzmvfengjs7y 13 17 , , , work_urmbglu2djbjvmdzmvfengjs7y 13 18 because because IN work_urmbglu2djbjvmdzmvfengjs7y 13 19 they -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 13 20 can can MD work_urmbglu2djbjvmdzmvfengjs7y 13 21 not not RB work_urmbglu2djbjvmdzmvfengjs7y 13 22 quantify quantify VB work_urmbglu2djbjvmdzmvfengjs7y 13 23 website website NN work_urmbglu2djbjvmdzmvfengjs7y 13 24 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 13 25 in in IN work_urmbglu2djbjvmdzmvfengjs7y 13 26 their -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 13 27 serving serve VBG work_urmbglu2djbjvmdzmvfengjs7y 13 28 character character NN work_urmbglu2djbjvmdzmvfengjs7y 13 29 for for IN work_urmbglu2djbjvmdzmvfengjs7y 13 30 the the DT work_urmbglu2djbjvmdzmvfengjs7y 13 31 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 13 32 value value NN work_urmbglu2djbjvmdzmvfengjs7y 13 33 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 13 34 Financial Financial NNP work_urmbglu2djbjvmdzmvfengjs7y 13 35 Times Times NNP work_urmbglu2djbjvmdzmvfengjs7y 13 36 / / SYM work_urmbglu2djbjvmdzmvfengjs7y 13 37 Bowen Bowen NNP work_urmbglu2djbjvmdzmvfengjs7y 13 38 Craggs Craggs NNP work_urmbglu2djbjvmdzmvfengjs7y 13 39 & & CC work_urmbglu2djbjvmdzmvfengjs7y 13 40 Co Co NNP work_urmbglu2djbjvmdzmvfengjs7y 13 41 , , , work_urmbglu2djbjvmdzmvfengjs7y 13 42 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 13 43 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 13 44 . . . work_urmbglu2djbjvmdzmvfengjs7y 14 1 But but CC work_urmbglu2djbjvmdzmvfengjs7y 14 2 this this DT work_urmbglu2djbjvmdzmvfengjs7y 14 3 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 14 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 14 5 utmost utmost JJ work_urmbglu2djbjvmdzmvfengjs7y 14 6 importance importance NN work_urmbglu2djbjvmdzmvfengjs7y 14 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 14 8 as as IN work_urmbglu2djbjvmdzmvfengjs7y 14 9 besides besides IN work_urmbglu2djbjvmdzmvfengjs7y 14 10 benchmarking benchmarke VBG work_urmbglu2djbjvmdzmvfengjs7y 14 11 among among IN work_urmbglu2djbjvmdzmvfengjs7y 14 12 peers peer NNS work_urmbglu2djbjvmdzmvfengjs7y 14 13 , , , work_urmbglu2djbjvmdzmvfengjs7y 14 14 companies company NNS work_urmbglu2djbjvmdzmvfengjs7y 14 15 need need VBP work_urmbglu2djbjvmdzmvfengjs7y 14 16 to to TO work_urmbglu2djbjvmdzmvfengjs7y 14 17 assess assess VB work_urmbglu2djbjvmdzmvfengjs7y 14 18 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 14 19 value value NN work_urmbglu2djbjvmdzmvfengjs7y 14 20 first first RB work_urmbglu2djbjvmdzmvfengjs7y 14 21 for for IN work_urmbglu2djbjvmdzmvfengjs7y 14 22 achieving achieve VBG work_urmbglu2djbjvmdzmvfengjs7y 14 23 a a DT work_urmbglu2djbjvmdzmvfengjs7y 14 24 competitive competitive JJ work_urmbglu2djbjvmdzmvfengjs7y 14 25 advantage advantage NN work_urmbglu2djbjvmdzmvfengjs7y 14 26 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 14 27 Woodruff Woodruff NNP work_urmbglu2djbjvmdzmvfengjs7y 14 28 , , , work_urmbglu2djbjvmdzmvfengjs7y 14 29 1997 1997 CD work_urmbglu2djbjvmdzmvfengjs7y 14 30 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 14 31 . . . work_urmbglu2djbjvmdzmvfengjs7y 15 1 Business business NN work_urmbglu2djbjvmdzmvfengjs7y 15 2 relevant relevant JJ work_urmbglu2djbjvmdzmvfengjs7y 15 3 measures measure NNS work_urmbglu2djbjvmdzmvfengjs7y 15 4 can can MD work_urmbglu2djbjvmdzmvfengjs7y 15 5 be be VB work_urmbglu2djbjvmdzmvfengjs7y 15 6 included include VBN work_urmbglu2djbjvmdzmvfengjs7y 15 7 by by IN work_urmbglu2djbjvmdzmvfengjs7y 15 8 referring refer VBG work_urmbglu2djbjvmdzmvfengjs7y 15 9 to to IN work_urmbglu2djbjvmdzmvfengjs7y 15 10 the the DT work_urmbglu2djbjvmdzmvfengjs7y 15 11 company company NN work_urmbglu2djbjvmdzmvfengjs7y 15 12 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 15 13 applied applied JJ work_urmbglu2djbjvmdzmvfengjs7y 15 14 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 15 15 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 15 16 strategies strategy NNS work_urmbglu2djbjvmdzmvfengjs7y 15 17 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 15 18 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 15 19 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 15 20 , , , work_urmbglu2djbjvmdzmvfengjs7y 15 21 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 15 22 aim aim VBP work_urmbglu2djbjvmdzmvfengjs7y 15 23 at at IN work_urmbglu2djbjvmdzmvfengjs7y 15 24 establishing establish VBG work_urmbglu2djbjvmdzmvfengjs7y 15 25 , , , work_urmbglu2djbjvmdzmvfengjs7y 15 26 developing develop VBG work_urmbglu2djbjvmdzmvfengjs7y 15 27 , , , work_urmbglu2djbjvmdzmvfengjs7y 15 28 and and CC work_urmbglu2djbjvmdzmvfengjs7y 15 29 maintaining maintain VBG work_urmbglu2djbjvmdzmvfengjs7y 15 30 successful successful JJ work_urmbglu2djbjvmdzmvfengjs7y 15 31 relational relational JJ work_urmbglu2djbjvmdzmvfengjs7y 15 32 exchanges exchange NNS work_urmbglu2djbjvmdzmvfengjs7y 15 33 with with IN work_urmbglu2djbjvmdzmvfengjs7y 15 34 its -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 15 35 customers customer NNS work_urmbglu2djbjvmdzmvfengjs7y 15 36 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 15 37 Morgan Morgan NNP work_urmbglu2djbjvmdzmvfengjs7y 15 38 & & CC work_urmbglu2djbjvmdzmvfengjs7y 15 39 Hunt Hunt NNP work_urmbglu2djbjvmdzmvfengjs7y 15 40 , , , work_urmbglu2djbjvmdzmvfengjs7y 15 41 1994 1994 CD work_urmbglu2djbjvmdzmvfengjs7y 15 42 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 15 43 . . . work_urmbglu2djbjvmdzmvfengjs7y 16 1 These these DT work_urmbglu2djbjvmdzmvfengjs7y 16 2 strategies strategy NNS work_urmbglu2djbjvmdzmvfengjs7y 16 3 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 16 4 directly directly RB work_urmbglu2djbjvmdzmvfengjs7y 16 5 reflected reflect VBN work_urmbglu2djbjvmdzmvfengjs7y 16 6 in in IN work_urmbglu2djbjvmdzmvfengjs7y 16 7 online online JJ work_urmbglu2djbjvmdzmvfengjs7y 16 8 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 16 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 16 10 as as IN work_urmbglu2djbjvmdzmvfengjs7y 16 11 the the DT work_urmbglu2djbjvmdzmvfengjs7y 16 12 Internet internet NN work_urmbglu2djbjvmdzmvfengjs7y 16 13 also also RB work_urmbglu2djbjvmdzmvfengjs7y 16 14 became become VBD work_urmbglu2djbjvmdzmvfengjs7y 16 15 the the DT work_urmbglu2djbjvmdzmvfengjs7y 16 16 most most RBS work_urmbglu2djbjvmdzmvfengjs7y 16 17 important important JJ work_urmbglu2djbjvmdzmvfengjs7y 16 18 communication communication NN work_urmbglu2djbjvmdzmvfengjs7y 16 19 channel channel NN work_urmbglu2djbjvmdzmvfengjs7y 16 20 for for IN work_urmbglu2djbjvmdzmvfengjs7y 16 21 a a DT work_urmbglu2djbjvmdzmvfengjs7y 16 22 company company NN work_urmbglu2djbjvmdzmvfengjs7y 16 23 ’s ’s NN work_urmbglu2djbjvmdzmvfengjs7y 16 24 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 16 25 effort effort NN work_urmbglu2djbjvmdzmvfengjs7y 16 26 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 16 27 Srinivasan Srinivasan NNP work_urmbglu2djbjvmdzmvfengjs7y 16 28 & & CC work_urmbglu2djbjvmdzmvfengjs7y 16 29 Moorman Moorman NNP work_urmbglu2djbjvmdzmvfengjs7y 16 30 , , , work_urmbglu2djbjvmdzmvfengjs7y 16 31 2005 2005 CD work_urmbglu2djbjvmdzmvfengjs7y 16 32 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 16 33 . . . work_urmbglu2djbjvmdzmvfengjs7y 17 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 17 2 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 17 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 17 4 such such JJ 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work_urmbglu2djbjvmdzmvfengjs7y 18 44 , , , work_urmbglu2djbjvmdzmvfengjs7y 18 45 by by IN work_urmbglu2djbjvmdzmvfengjs7y 18 46 inferring infer VBG work_urmbglu2djbjvmdzmvfengjs7y 18 47 involved involved JJ work_urmbglu2djbjvmdzmvfengjs7y 18 48 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 18 49 economics economic NNS work_urmbglu2djbjvmdzmvfengjs7y 18 50 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 18 51 Palmatier Palmatier NNP work_urmbglu2djbjvmdzmvfengjs7y 18 52 , , , work_urmbglu2djbjvmdzmvfengjs7y 18 53 Dant Dant NNP work_urmbglu2djbjvmdzmvfengjs7y 18 54 , , , work_urmbglu2djbjvmdzmvfengjs7y 18 55 Grwal Grwal NNP work_urmbglu2djbjvmdzmvfengjs7y 18 56 , , , work_urmbglu2djbjvmdzmvfengjs7y 18 57 & & CC work_urmbglu2djbjvmdzmvfengjs7y 18 58 Evans Evans NNP work_urmbglu2djbjvmdzmvfengjs7y 18 59 , , , work_urmbglu2djbjvmdzmvfengjs7y 18 60 2006 2006 CD work_urmbglu2djbjvmdzmvfengjs7y 18 61 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 18 62 . . . 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NNP work_urmbglu2djbjvmdzmvfengjs7y 20 53 , , , work_urmbglu2djbjvmdzmvfengjs7y 20 54 2006 2006 CD work_urmbglu2djbjvmdzmvfengjs7y 20 55 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 20 56 Olbrich Olbrich NNP work_urmbglu2djbjvmdzmvfengjs7y 20 57 & & CC work_urmbglu2djbjvmdzmvfengjs7y 20 58 Holsing Holsing NNP work_urmbglu2djbjvmdzmvfengjs7y 20 59 , , , work_urmbglu2djbjvmdzmvfengjs7y 20 60 2011/12 2011/12 CD work_urmbglu2djbjvmdzmvfengjs7y 20 61 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 20 62 . . . work_urmbglu2djbjvmdzmvfengjs7y 21 1 From from IN work_urmbglu2djbjvmdzmvfengjs7y 21 2 the the DT work_urmbglu2djbjvmdzmvfengjs7y 21 3 viewpoint viewpoint NN work_urmbglu2djbjvmdzmvfengjs7y 21 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 21 5 business business NN work_urmbglu2djbjvmdzmvfengjs7y 21 6 practice practice NN work_urmbglu2djbjvmdzmvfengjs7y 21 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 21 8 particularly particularly RB work_urmbglu2djbjvmdzmvfengjs7y 21 9 the the DT 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Simoudis Simoudis NNP work_urmbglu2djbjvmdzmvfengjs7y 21 49 , , , work_urmbglu2djbjvmdzmvfengjs7y 21 50 2002 2002 CD work_urmbglu2djbjvmdzmvfengjs7y 21 51 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 21 52 . . . work_urmbglu2djbjvmdzmvfengjs7y 22 1 However however RB work_urmbglu2djbjvmdzmvfengjs7y 22 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 22 3 their -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 22 4 scope scope NN work_urmbglu2djbjvmdzmvfengjs7y 22 5 of of IN work_urmbglu2djbjvmdzmvfengjs7y 22 6 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 22 7 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 22 8 usually usually RB work_urmbglu2djbjvmdzmvfengjs7y 22 9 limited limit VBN work_urmbglu2djbjvmdzmvfengjs7y 22 10 to to IN work_urmbglu2djbjvmdzmvfengjs7y 22 11 a a DT work_urmbglu2djbjvmdzmvfengjs7y 22 12 structural structural JJ work_urmbglu2djbjvmdzmvfengjs7y 22 13 , , , work_urmbglu2djbjvmdzmvfengjs7y 22 14 aggregated aggregated JJ work_urmbglu2djbjvmdzmvfengjs7y 22 15 level level NN work_urmbglu2djbjvmdzmvfengjs7y 22 16 of of IN work_urmbglu2djbjvmdzmvfengjs7y 22 17 internal internal JJ work_urmbglu2djbjvmdzmvfengjs7y 22 18 page page NN work_urmbglu2djbjvmdzmvfengjs7y 22 19 frequentation frequentation NN work_urmbglu2djbjvmdzmvfengjs7y 22 20 and and CC work_urmbglu2djbjvmdzmvfengjs7y 22 21 related related JJ work_urmbglu2djbjvmdzmvfengjs7y 22 22 web web NN work_urmbglu2djbjvmdzmvfengjs7y 22 23 metrics metric NNS work_urmbglu2djbjvmdzmvfengjs7y 22 24 such such JJ work_urmbglu2djbjvmdzmvfengjs7y 22 25 as as IN work_urmbglu2djbjvmdzmvfengjs7y 22 26 stickiness stickiness JJ work_urmbglu2djbjvmdzmvfengjs7y 22 27 or or CC work_urmbglu2djbjvmdzmvfengjs7y 22 28 prominent prominent JJ work_urmbglu2djbjvmdzmvfengjs7y 22 29 exit exit NN work_urmbglu2djbjvmdzmvfengjs7y 22 30 pages page NNS work_urmbglu2djbjvmdzmvfengjs7y 22 31 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 22 32 Booth Booth NNP work_urmbglu2djbjvmdzmvfengjs7y 22 33 & & CC work_urmbglu2djbjvmdzmvfengjs7y 22 34 Jansen Jansen NNP work_urmbglu2djbjvmdzmvfengjs7y 22 35 , , , work_urmbglu2djbjvmdzmvfengjs7y 22 36 2009 2009 CD work_urmbglu2djbjvmdzmvfengjs7y 22 37 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 22 38 Olbrich Olbrich NNP work_urmbglu2djbjvmdzmvfengjs7y 22 39 & & CC work_urmbglu2djbjvmdzmvfengjs7y 22 40 Holsing Holsing NNP work_urmbglu2djbjvmdzmvfengjs7y 22 41 , , , work_urmbglu2djbjvmdzmvfengjs7y 22 42 Winter Winter NNP work_urmbglu2djbjvmdzmvfengjs7y 22 43 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 22 44 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 22 45 12 12 CD work_urmbglu2djbjvmdzmvfengjs7y 22 46 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 22 47 , , , work_urmbglu2djbjvmdzmvfengjs7y 22 48 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 22 49 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 22 50 difficult difficult JJ work_urmbglu2djbjvmdzmvfengjs7y 22 51 to to TO work_urmbglu2djbjvmdzmvfengjs7y 22 52 relate relate VB work_urmbglu2djbjvmdzmvfengjs7y 22 53 to to IN work_urmbglu2djbjvmdzmvfengjs7y 22 54 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 22 55 value value NN work_urmbglu2djbjvmdzmvfengjs7y 22 56 . . . work_urmbglu2djbjvmdzmvfengjs7y 23 1 Investigating investigate VBG work_urmbglu2djbjvmdzmvfengjs7y 23 2 whole whole JJ work_urmbglu2djbjvmdzmvfengjs7y 23 3 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 23 4 paths path NNS work_urmbglu2djbjvmdzmvfengjs7y 23 5 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 23 6 clickstream clickstream NN work_urmbglu2djbjvmdzmvfengjs7y 23 7 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 23 8 can can MD work_urmbglu2djbjvmdzmvfengjs7y 23 9 set set VB work_urmbglu2djbjvmdzmvfengjs7y 23 10 a a DT work_urmbglu2djbjvmdzmvfengjs7y 23 11 much much RB work_urmbglu2djbjvmdzmvfengjs7y 23 12 broader broad JJR work_urmbglu2djbjvmdzmvfengjs7y 23 13 scope scope NN work_urmbglu2djbjvmdzmvfengjs7y 23 14 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 23 15 further further RB work_urmbglu2djbjvmdzmvfengjs7y 23 16 , , , work_urmbglu2djbjvmdzmvfengjs7y 23 17 this this DT work_urmbglu2djbjvmdzmvfengjs7y 23 18 allows allow VBZ work_urmbglu2djbjvmdzmvfengjs7y 23 19 to to TO work_urmbglu2djbjvmdzmvfengjs7y 23 20 infer infer VB work_urmbglu2djbjvmdzmvfengjs7y 23 21 business business NN work_urmbglu2djbjvmdzmvfengjs7y 23 22 relevant relevant JJ work_urmbglu2djbjvmdzmvfengjs7y 23 23 website website NN work_urmbglu2djbjvmdzmvfengjs7y 23 24 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 23 25 measures measure NNS work_urmbglu2djbjvmdzmvfengjs7y 23 26 from from IN work_urmbglu2djbjvmdzmvfengjs7y 23 27 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 23 28 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 23 29 behavior behavior NN work_urmbglu2djbjvmdzmvfengjs7y 23 30 , , , work_urmbglu2djbjvmdzmvfengjs7y 23 31 as as IN work_urmbglu2djbjvmdzmvfengjs7y 23 32 specified specify VBN work_urmbglu2djbjvmdzmvfengjs7y 23 33 in in IN work_urmbglu2djbjvmdzmvfengjs7y 23 34 various various JJ work_urmbglu2djbjvmdzmvfengjs7y 23 35 web web NN work_urmbglu2djbjvmdzmvfengjs7y 23 36 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 23 37 approaches approach NNS work_urmbglu2djbjvmdzmvfengjs7y 23 38 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 23 39 Lee Lee NNP work_urmbglu2djbjvmdzmvfengjs7y 23 40 , , , work_urmbglu2djbjvmdzmvfengjs7y 23 41 Podlaseck Podlaseck NNP work_urmbglu2djbjvmdzmvfengjs7y 23 42 , , , work_urmbglu2djbjvmdzmvfengjs7y 23 43 Schonberg Schonberg NNP work_urmbglu2djbjvmdzmvfengjs7y 23 44 , , , work_urmbglu2djbjvmdzmvfengjs7y 23 45 & & CC work_urmbglu2djbjvmdzmvfengjs7y 23 46 Hoch Hoch NNP work_urmbglu2djbjvmdzmvfengjs7y 23 47 , , , work_urmbglu2djbjvmdzmvfengjs7y 23 48 2001 2001 CD work_urmbglu2djbjvmdzmvfengjs7y 23 49 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 23 50 . . . work_urmbglu2djbjvmdzmvfengjs7y 24 1 Nevertheless nevertheless RB work_urmbglu2djbjvmdzmvfengjs7y 24 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 24 3 such such JJ work_urmbglu2djbjvmdzmvfengjs7y 24 4 elaborate elaborate JJ work_urmbglu2djbjvmdzmvfengjs7y 24 5 approaches approach NNS work_urmbglu2djbjvmdzmvfengjs7y 24 6 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 24 7 highly highly RB work_urmbglu2djbjvmdzmvfengjs7y 24 8 underutilized underutilize VBN work_urmbglu2djbjvmdzmvfengjs7y 24 9 in in IN work_urmbglu2djbjvmdzmvfengjs7y 24 10 business business NN work_urmbglu2djbjvmdzmvfengjs7y 24 11 practice practice NN work_urmbglu2djbjvmdzmvfengjs7y 24 12 due due IN work_urmbglu2djbjvmdzmvfengjs7y 24 13 to to IN work_urmbglu2djbjvmdzmvfengjs7y 24 14 their -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 24 15 increased increase VBN work_urmbglu2djbjvmdzmvfengjs7y 24 16 complexity complexity NN work_urmbglu2djbjvmdzmvfengjs7y 24 17 in in IN work_urmbglu2djbjvmdzmvfengjs7y 24 18 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 24 19 storage storage NN work_urmbglu2djbjvmdzmvfengjs7y 24 20 , , , work_urmbglu2djbjvmdzmvfengjs7y 24 21 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 24 22 preparation preparation NN work_urmbglu2djbjvmdzmvfengjs7y 24 23 and and CC work_urmbglu2djbjvmdzmvfengjs7y 24 24 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 24 25 in in IN work_urmbglu2djbjvmdzmvfengjs7y 24 26 comparison comparison NN work_urmbglu2djbjvmdzmvfengjs7y 24 27 to to IN work_urmbglu2djbjvmdzmvfengjs7y 24 28 typical typical JJ work_urmbglu2djbjvmdzmvfengjs7y 24 29 web web NN work_urmbglu2djbjvmdzmvfengjs7y 24 30 metric metric NN work_urmbglu2djbjvmdzmvfengjs7y 24 31 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 24 32 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 24 33 methodologies methodology NNS work_urmbglu2djbjvmdzmvfengjs7y 24 34 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 24 35 Sen Sen NNP work_urmbglu2djbjvmdzmvfengjs7y 24 36 , , , work_urmbglu2djbjvmdzmvfengjs7y 24 37 Dacin Dacin NNP work_urmbglu2djbjvmdzmvfengjs7y 24 38 , , , work_urmbglu2djbjvmdzmvfengjs7y 24 39 & & CC work_urmbglu2djbjvmdzmvfengjs7y 24 40 Pattichis Pattichis NNP work_urmbglu2djbjvmdzmvfengjs7y 24 41 , , , work_urmbglu2djbjvmdzmvfengjs7y 24 42 2006 2006 CD work_urmbglu2djbjvmdzmvfengjs7y 24 43 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 24 44 . . . work_urmbglu2djbjvmdzmvfengjs7y 25 1 However however RB work_urmbglu2djbjvmdzmvfengjs7y 25 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 25 3 only only RB work_urmbglu2djbjvmdzmvfengjs7y 25 4 an an DT work_urmbglu2djbjvmdzmvfengjs7y 25 5 investigation investigation NN work_urmbglu2djbjvmdzmvfengjs7y 25 6 on on IN work_urmbglu2djbjvmdzmvfengjs7y 25 7 website website NN work_urmbglu2djbjvmdzmvfengjs7y 25 8 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 25 9 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 25 10 on on IN work_urmbglu2djbjvmdzmvfengjs7y 25 11 the the DT work_urmbglu2djbjvmdzmvfengjs7y 25 12 individual individual JJ work_urmbglu2djbjvmdzmvfengjs7y 25 13 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 25 14 session session NN work_urmbglu2djbjvmdzmvfengjs7y 25 15 level level NN work_urmbglu2djbjvmdzmvfengjs7y 25 16 enables enable VBZ work_urmbglu2djbjvmdzmvfengjs7y 25 17 a a DT work_urmbglu2djbjvmdzmvfengjs7y 25 18 valid valid JJ work_urmbglu2djbjvmdzmvfengjs7y 25 19 demand demand NN work_urmbglu2djbjvmdzmvfengjs7y 25 20 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 25 21 actuated actuate VBN work_urmbglu2djbjvmdzmvfengjs7y 25 22 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 25 23 of of IN work_urmbglu2djbjvmdzmvfengjs7y 25 24 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 25 25 / / SYM work_urmbglu2djbjvmdzmvfengjs7y 25 26 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 25 27 value value NN work_urmbglu2djbjvmdzmvfengjs7y 25 28 by by IN work_urmbglu2djbjvmdzmvfengjs7y 25 29 quantifying quantify VBG work_urmbglu2djbjvmdzmvfengjs7y 25 30 the the DT work_urmbglu2djbjvmdzmvfengjs7y 25 31 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 25 32 of of IN work_urmbglu2djbjvmdzmvfengjs7y 25 33 a a DT work_urmbglu2djbjvmdzmvfengjs7y 25 34 company company NN work_urmbglu2djbjvmdzmvfengjs7y 25 35 ’s ’s NN work_urmbglu2djbjvmdzmvfengjs7y 25 36 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 25 37 effort effort NN work_urmbglu2djbjvmdzmvfengjs7y 25 38 in in IN work_urmbglu2djbjvmdzmvfengjs7y 25 39 their -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 25 40 website website NN work_urmbglu2djbjvmdzmvfengjs7y 25 41 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 25 42 . . . work_urmbglu2djbjvmdzmvfengjs7y 26 1 Though though IN work_urmbglu2djbjvmdzmvfengjs7y 26 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 26 3 suitable suitable JJ work_urmbglu2djbjvmdzmvfengjs7y 26 4 methodological methodological JJ work_urmbglu2djbjvmdzmvfengjs7y 26 5 approaches approach NNS work_urmbglu2djbjvmdzmvfengjs7y 26 6 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 26 7 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 26 8 able able JJ work_urmbglu2djbjvmdzmvfengjs7y 26 9 to to TO work_urmbglu2djbjvmdzmvfengjs7y 26 10 enrich enrich VB work_urmbglu2djbjvmdzmvfengjs7y 26 11 existing exist VBG work_urmbglu2djbjvmdzmvfengjs7y 26 12 company company NN work_urmbglu2djbjvmdzmvfengjs7y 26 13 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 26 14 by by IN work_urmbglu2djbjvmdzmvfengjs7y 26 15 providing provide VBG work_urmbglu2djbjvmdzmvfengjs7y 26 16 internal internal JJ work_urmbglu2djbjvmdzmvfengjs7y 26 17 measure measure NN work_urmbglu2djbjvmdzmvfengjs7y 26 18 of of IN work_urmbglu2djbjvmdzmvfengjs7y 26 19 website website NN work_urmbglu2djbjvmdzmvfengjs7y 26 20 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 26 21 in in IN work_urmbglu2djbjvmdzmvfengjs7y 26 22 the the DT work_urmbglu2djbjvmdzmvfengjs7y 26 23 context context NN work_urmbglu2djbjvmdzmvfengjs7y 26 24 of of IN work_urmbglu2djbjvmdzmvfengjs7y 26 25 relational relational JJ work_urmbglu2djbjvmdzmvfengjs7y 26 26 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 26 27 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 26 28 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 26 29 rare rare JJ work_urmbglu2djbjvmdzmvfengjs7y 26 30 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 26 31 Hahn Hahn NNP work_urmbglu2djbjvmdzmvfengjs7y 26 32 & & CC work_urmbglu2djbjvmdzmvfengjs7y 26 33 Kauffman Kauffman NNP work_urmbglu2djbjvmdzmvfengjs7y 26 34 , , , work_urmbglu2djbjvmdzmvfengjs7y 26 35 2004 2004 CD work_urmbglu2djbjvmdzmvfengjs7y 26 36 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 26 37 Hochsztain Hochsztain NNP work_urmbglu2djbjvmdzmvfengjs7y 26 38 , , , work_urmbglu2djbjvmdzmvfengjs7y 26 39 Millán Millán NNP work_urmbglu2djbjvmdzmvfengjs7y 26 40 , , , work_urmbglu2djbjvmdzmvfengjs7y 26 41 Pardo Pardo NNP work_urmbglu2djbjvmdzmvfengjs7y 26 42 , , , work_urmbglu2djbjvmdzmvfengjs7y 26 43 Pena Pena NNP work_urmbglu2djbjvmdzmvfengjs7y 26 44 , , , work_urmbglu2djbjvmdzmvfengjs7y 26 45 & & CC work_urmbglu2djbjvmdzmvfengjs7y 26 46 Menasalvas Menasalvas NNP work_urmbglu2djbjvmdzmvfengjs7y 26 47 , , , work_urmbglu2djbjvmdzmvfengjs7y 26 48 2003 2003 CD work_urmbglu2djbjvmdzmvfengjs7y 26 49 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 26 50 . . . work_urmbglu2djbjvmdzmvfengjs7y 27 1 Furthermore furthermore RB work_urmbglu2djbjvmdzmvfengjs7y 27 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 27 3 as as RB work_urmbglu2djbjvmdzmvfengjs7y 27 4 far far RB work_urmbglu2djbjvmdzmvfengjs7y 27 5 as as IN work_urmbglu2djbjvmdzmvfengjs7y 27 6 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 27 7 know know VBP work_urmbglu2djbjvmdzmvfengjs7y 27 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 27 9 approaches approach NNS work_urmbglu2djbjvmdzmvfengjs7y 27 10 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 27 11 directly directly RB work_urmbglu2djbjvmdzmvfengjs7y 27 12 link link VBP work_urmbglu2djbjvmdzmvfengjs7y 27 13 the the DT work_urmbglu2djbjvmdzmvfengjs7y 27 14 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 27 15 of of IN work_urmbglu2djbjvmdzmvfengjs7y 27 16 a a DT work_urmbglu2djbjvmdzmvfengjs7y 27 17 company company NN work_urmbglu2djbjvmdzmvfengjs7y 27 18 ’s ’s NN work_urmbglu2djbjvmdzmvfengjs7y 27 19 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 27 20 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 27 21 to to TO work_urmbglu2djbjvmdzmvfengjs7y 27 22 website website VB work_urmbglu2djbjvmdzmvfengjs7y 27 23 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 27 24 , , , work_urmbglu2djbjvmdzmvfengjs7y 27 25 empirically empirically RB work_urmbglu2djbjvmdzmvfengjs7y 27 26 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 27 27 on on IN work_urmbglu2djbjvmdzmvfengjs7y 27 28 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 27 29 website website NN work_urmbglu2djbjvmdzmvfengjs7y 27 30 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 27 31 , , , work_urmbglu2djbjvmdzmvfengjs7y 27 32 do do VBP work_urmbglu2djbjvmdzmvfengjs7y 27 33 not not RB work_urmbglu2djbjvmdzmvfengjs7y 27 34 exist exist VB work_urmbglu2djbjvmdzmvfengjs7y 27 35 . . . work_urmbglu2djbjvmdzmvfengjs7y 28 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 28 2 this this DT work_urmbglu2djbjvmdzmvfengjs7y 28 3 study study NN work_urmbglu2djbjvmdzmvfengjs7y 28 4 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 28 5 attempt attempt VBP work_urmbglu2djbjvmdzmvfengjs7y 28 6 to to TO work_urmbglu2djbjvmdzmvfengjs7y 28 7 overcome overcome VB work_urmbglu2djbjvmdzmvfengjs7y 28 8 this this DT work_urmbglu2djbjvmdzmvfengjs7y 28 9 shortage shortage NN work_urmbglu2djbjvmdzmvfengjs7y 28 10 by by IN work_urmbglu2djbjvmdzmvfengjs7y 28 11 presenting present VBG work_urmbglu2djbjvmdzmvfengjs7y 28 12 a a DT work_urmbglu2djbjvmdzmvfengjs7y 28 13 methodological methodological JJ work_urmbglu2djbjvmdzmvfengjs7y 28 14 framework framework NN work_urmbglu2djbjvmdzmvfengjs7y 28 15 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 28 16 aligns align VBZ work_urmbglu2djbjvmdzmvfengjs7y 28 17 marketing market VBG work_urmbglu2djbjvmdzmvfengjs7y 28 18 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 28 19 with with IN work_urmbglu2djbjvmdzmvfengjs7y 28 20 web web NN work_urmbglu2djbjvmdzmvfengjs7y 28 21 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 28 22 approaches approach NNS work_urmbglu2djbjvmdzmvfengjs7y 28 23 on on IN work_urmbglu2djbjvmdzmvfengjs7y 28 24 the the DT work_urmbglu2djbjvmdzmvfengjs7y 28 25 theoretical theoretical JJ work_urmbglu2djbjvmdzmvfengjs7y 28 26 level level NN work_urmbglu2djbjvmdzmvfengjs7y 28 27 . . . work_urmbglu2djbjvmdzmvfengjs7y 29 1 Therein therein RB work_urmbglu2djbjvmdzmvfengjs7y 29 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 29 3 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 29 4 develop develop VBP work_urmbglu2djbjvmdzmvfengjs7y 29 5 a a DT work_urmbglu2djbjvmdzmvfengjs7y 29 6 methodological methodological JJ work_urmbglu2djbjvmdzmvfengjs7y 29 7 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 29 8 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 29 9 integrates integrate VBZ work_urmbglu2djbjvmdzmvfengjs7y 29 10 managerial managerial JJ work_urmbglu2djbjvmdzmvfengjs7y 29 11 perspectives perspective NNS work_urmbglu2djbjvmdzmvfengjs7y 29 12 into into IN work_urmbglu2djbjvmdzmvfengjs7y 29 13 the the DT work_urmbglu2djbjvmdzmvfengjs7y 29 14 modeling modeling NN work_urmbglu2djbjvmdzmvfengjs7y 29 15 and and CC work_urmbglu2djbjvmdzmvfengjs7y 29 16 analyzing analyzing NN work_urmbglu2djbjvmdzmvfengjs7y 29 17 of of IN work_urmbglu2djbjvmdzmvfengjs7y 29 18 a a DT work_urmbglu2djbjvmdzmvfengjs7y 29 19 company company NN work_urmbglu2djbjvmdzmvfengjs7y 29 20 ’s ’s NN work_urmbglu2djbjvmdzmvfengjs7y 29 21 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 29 22 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 29 23 in in IN work_urmbglu2djbjvmdzmvfengjs7y 29 24 website website NN work_urmbglu2djbjvmdzmvfengjs7y 29 25 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 29 26 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 29 27 on on IN work_urmbglu2djbjvmdzmvfengjs7y 29 28 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 29 29 website website NN work_urmbglu2djbjvmdzmvfengjs7y 29 30 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 29 31 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 29 32 . . . work_urmbglu2djbjvmdzmvfengjs7y 30 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 30 2 knowledge knowledge NN work_urmbglu2djbjvmdzmvfengjs7y 30 3 gained gain VBD work_urmbglu2djbjvmdzmvfengjs7y 30 4 supports support NNS work_urmbglu2djbjvmdzmvfengjs7y 30 5 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 30 6 value value NN work_urmbglu2djbjvmdzmvfengjs7y 30 7 determination determination NN work_urmbglu2djbjvmdzmvfengjs7y 30 8 by by IN work_urmbglu2djbjvmdzmvfengjs7y 30 9 quantifying quantify VBG work_urmbglu2djbjvmdzmvfengjs7y 30 10 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 30 11 effective effective JJ work_urmbglu2djbjvmdzmvfengjs7y 30 12 website website NN work_urmbglu2djbjvmdzmvfengjs7y 30 13 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 30 14 behavior behavior NN work_urmbglu2djbjvmdzmvfengjs7y 30 15 and and CC work_urmbglu2djbjvmdzmvfengjs7y 30 16 also also RB work_urmbglu2djbjvmdzmvfengjs7y 30 17 enables enable VBZ work_urmbglu2djbjvmdzmvfengjs7y 30 18 a a DT work_urmbglu2djbjvmdzmvfengjs7y 30 19 demand- demand- JJ work_urmbglu2djbjvmdzmvfengjs7y 30 20 actuated actuate VBN work_urmbglu2djbjvmdzmvfengjs7y 30 21 website website NN work_urmbglu2djbjvmdzmvfengjs7y 30 22 optimization optimization NN work_urmbglu2djbjvmdzmvfengjs7y 30 23 and and CC work_urmbglu2djbjvmdzmvfengjs7y 30 24 customization customization NN work_urmbglu2djbjvmdzmvfengjs7y 30 25 for for IN work_urmbglu2djbjvmdzmvfengjs7y 30 26 different different JJ work_urmbglu2djbjvmdzmvfengjs7y 30 27 relational relational JJ work_urmbglu2djbjvmdzmvfengjs7y 30 28 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 30 29 strategies strategy NNS work_urmbglu2djbjvmdzmvfengjs7y 30 30 . . . work_urmbglu2djbjvmdzmvfengjs7y 31 1 Furthermore furthermore RB work_urmbglu2djbjvmdzmvfengjs7y 31 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 31 3 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 31 4 extend extend VBP work_urmbglu2djbjvmdzmvfengjs7y 31 5 existing exist VBG work_urmbglu2djbjvmdzmvfengjs7y 31 6 web web NN work_urmbglu2djbjvmdzmvfengjs7y 31 7 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 31 8 approaches approach NNS work_urmbglu2djbjvmdzmvfengjs7y 31 9 by by IN work_urmbglu2djbjvmdzmvfengjs7y 31 10 integrating integrate VBG work_urmbglu2djbjvmdzmvfengjs7y 31 11 managerial managerial JJ work_urmbglu2djbjvmdzmvfengjs7y 31 12 perspectives perspective NNS work_urmbglu2djbjvmdzmvfengjs7y 31 13 on on IN work_urmbglu2djbjvmdzmvfengjs7y 31 14 website website NN work_urmbglu2djbjvmdzmvfengjs7y 31 15 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 31 16 . . . work_urmbglu2djbjvmdzmvfengjs7y 32 1 Addressing address VBG work_urmbglu2djbjvmdzmvfengjs7y 32 2 Internet internet NN work_urmbglu2djbjvmdzmvfengjs7y 32 3 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 32 4 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 32 5 communication communication NN work_urmbglu2djbjvmdzmvfengjs7y 32 6 environments environment NNS work_urmbglu2djbjvmdzmvfengjs7y 32 7 finally finally RB work_urmbglu2djbjvmdzmvfengjs7y 32 8 enriches enrich VBZ work_urmbglu2djbjvmdzmvfengjs7y 32 9 traditional traditional JJ work_urmbglu2djbjvmdzmvfengjs7y 32 10 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 32 11 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 32 12 approaches approach NNS work_urmbglu2djbjvmdzmvfengjs7y 32 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 33 1 Page page NN work_urmbglu2djbjvmdzmvfengjs7y 33 2 5/19 5/19 CD work_urmbglu2djbjvmdzmvfengjs7y 33 3 The the DT work_urmbglu2djbjvmdzmvfengjs7y 33 4 paper paper NN work_urmbglu2djbjvmdzmvfengjs7y 33 5 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 33 6 structured structure VBN work_urmbglu2djbjvmdzmvfengjs7y 33 7 as as IN work_urmbglu2djbjvmdzmvfengjs7y 33 8 follows follow VBZ work_urmbglu2djbjvmdzmvfengjs7y 33 9 : : : work_urmbglu2djbjvmdzmvfengjs7y 33 10 in in IN work_urmbglu2djbjvmdzmvfengjs7y 33 11 the the DT work_urmbglu2djbjvmdzmvfengjs7y 33 12 next next JJ work_urmbglu2djbjvmdzmvfengjs7y 33 13 section section NN work_urmbglu2djbjvmdzmvfengjs7y 33 14 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 33 15 2 2 LS work_urmbglu2djbjvmdzmvfengjs7y 33 16 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 33 17 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 33 18 outline outline VBP work_urmbglu2djbjvmdzmvfengjs7y 33 19 the the DT work_urmbglu2djbjvmdzmvfengjs7y 33 20 related related JJ work_urmbglu2djbjvmdzmvfengjs7y 33 21 research research NN work_urmbglu2djbjvmdzmvfengjs7y 33 22 . . . work_urmbglu2djbjvmdzmvfengjs7y 34 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 34 2 section section NN work_urmbglu2djbjvmdzmvfengjs7y 34 3 3 3 CD work_urmbglu2djbjvmdzmvfengjs7y 34 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 34 5 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 34 6 describe describe VBP work_urmbglu2djbjvmdzmvfengjs7y 34 7 the the DT work_urmbglu2djbjvmdzmvfengjs7y 34 8 developed develop VBN work_urmbglu2djbjvmdzmvfengjs7y 34 9 methodology methodology NN work_urmbglu2djbjvmdzmvfengjs7y 34 10 in in IN work_urmbglu2djbjvmdzmvfengjs7y 34 11 detail detail NN work_urmbglu2djbjvmdzmvfengjs7y 34 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 35 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 35 2 practical practical JJ work_urmbglu2djbjvmdzmvfengjs7y 35 3 relevance relevance NN work_urmbglu2djbjvmdzmvfengjs7y 35 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 35 5 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 35 6 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 35 7 will will MD work_urmbglu2djbjvmdzmvfengjs7y 35 8 be be VB work_urmbglu2djbjvmdzmvfengjs7y 35 9 demonstrated demonstrate VBN work_urmbglu2djbjvmdzmvfengjs7y 35 10 in in IN work_urmbglu2djbjvmdzmvfengjs7y 35 11 section section NN work_urmbglu2djbjvmdzmvfengjs7y 35 12 4 4 CD work_urmbglu2djbjvmdzmvfengjs7y 35 13 by by IN work_urmbglu2djbjvmdzmvfengjs7y 35 14 analyzing analyze VBG work_urmbglu2djbjvmdzmvfengjs7y 35 15 historical historical JJ work_urmbglu2djbjvmdzmvfengjs7y 35 16 clickstream clickstream NN work_urmbglu2djbjvmdzmvfengjs7y 35 17 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 35 18 of of IN work_urmbglu2djbjvmdzmvfengjs7y 35 19 a a DT work_urmbglu2djbjvmdzmvfengjs7y 35 20 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 35 21 web web NN work_urmbglu2djbjvmdzmvfengjs7y 35 22 site site NN work_urmbglu2djbjvmdzmvfengjs7y 35 23 from from IN work_urmbglu2djbjvmdzmvfengjs7y 35 24 the the DT work_urmbglu2djbjvmdzmvfengjs7y 35 25 software software NN work_urmbglu2djbjvmdzmvfengjs7y 35 26 development development NN work_urmbglu2djbjvmdzmvfengjs7y 35 27 sector sector NN work_urmbglu2djbjvmdzmvfengjs7y 35 28 . . . work_urmbglu2djbjvmdzmvfengjs7y 36 1 Finally finally RB work_urmbglu2djbjvmdzmvfengjs7y 36 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 36 3 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 36 4 conclude conclude VBP work_urmbglu2djbjvmdzmvfengjs7y 36 5 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 36 6 research research NN work_urmbglu2djbjvmdzmvfengjs7y 36 7 contribution contribution NN work_urmbglu2djbjvmdzmvfengjs7y 36 8 and and CC work_urmbglu2djbjvmdzmvfengjs7y 36 9 the the DT work_urmbglu2djbjvmdzmvfengjs7y 36 10 limitations limitation NNS work_urmbglu2djbjvmdzmvfengjs7y 36 11 of of IN work_urmbglu2djbjvmdzmvfengjs7y 36 12 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 36 13 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 36 14 in in IN work_urmbglu2djbjvmdzmvfengjs7y 36 15 section section NN work_urmbglu2djbjvmdzmvfengjs7y 36 16 5 5 CD work_urmbglu2djbjvmdzmvfengjs7y 36 17 . . . work_urmbglu2djbjvmdzmvfengjs7y 37 1 2 2 LS work_urmbglu2djbjvmdzmvfengjs7y 37 2 . . . work_urmbglu2djbjvmdzmvfengjs7y 38 1 Related Related NNP work_urmbglu2djbjvmdzmvfengjs7y 38 2 Research Research NNP work_urmbglu2djbjvmdzmvfengjs7y 38 3 in in IN work_urmbglu2djbjvmdzmvfengjs7y 38 4 Performance Performance NNP work_urmbglu2djbjvmdzmvfengjs7y 38 5 Assessment Assessment NNP work_urmbglu2djbjvmdzmvfengjs7y 38 6 Corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 38 7 websites website NNS work_urmbglu2djbjvmdzmvfengjs7y 38 8 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 38 9 an an DT work_urmbglu2djbjvmdzmvfengjs7y 38 10 important important JJ work_urmbglu2djbjvmdzmvfengjs7y 38 11 channel channel NN work_urmbglu2djbjvmdzmvfengjs7y 38 12 for for IN work_urmbglu2djbjvmdzmvfengjs7y 38 13 Internet internet NN work_urmbglu2djbjvmdzmvfengjs7y 38 14 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 38 15 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 38 16 communication communication NN work_urmbglu2djbjvmdzmvfengjs7y 38 17 in in IN work_urmbglu2djbjvmdzmvfengjs7y 38 18 a a DT work_urmbglu2djbjvmdzmvfengjs7y 38 19 company company NN work_urmbglu2djbjvmdzmvfengjs7y 38 20 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 38 21 multi- multi- NNP work_urmbglu2djbjvmdzmvfengjs7y 38 22 channel channel NNP work_urmbglu2djbjvmdzmvfengjs7y 38 23 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 38 24 efforts effort NNS work_urmbglu2djbjvmdzmvfengjs7y 38 25 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 38 26 Weinberg Weinberg NNP work_urmbglu2djbjvmdzmvfengjs7y 38 27 , , , work_urmbglu2djbjvmdzmvfengjs7y 38 28 et et NNP work_urmbglu2djbjvmdzmvfengjs7y 38 29 al al NNP work_urmbglu2djbjvmdzmvfengjs7y 38 30 . . NNP work_urmbglu2djbjvmdzmvfengjs7y 38 31 , , , work_urmbglu2djbjvmdzmvfengjs7y 38 32 2007 2007 CD work_urmbglu2djbjvmdzmvfengjs7y 38 33 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 38 34 . . . work_urmbglu2djbjvmdzmvfengjs7y 39 1 They -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 39 2 support support VBP work_urmbglu2djbjvmdzmvfengjs7y 39 3 three three CD work_urmbglu2djbjvmdzmvfengjs7y 39 4 relational relational JJ work_urmbglu2djbjvmdzmvfengjs7y 39 5 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 39 6 strategies strategy NNS work_urmbglu2djbjvmdzmvfengjs7y 39 7 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 39 8 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 39 9 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 39 10 in in IN work_urmbglu2djbjvmdzmvfengjs7y 39 11 particular particular JJ work_urmbglu2djbjvmdzmvfengjs7y 39 12 : : : work_urmbglu2djbjvmdzmvfengjs7y 39 13 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 39 14 1 1 LS work_urmbglu2djbjvmdzmvfengjs7y 39 15 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 39 16 the the DT work_urmbglu2djbjvmdzmvfengjs7y 39 17 building building NN work_urmbglu2djbjvmdzmvfengjs7y 39 18 of of IN work_urmbglu2djbjvmdzmvfengjs7y 39 19 brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 39 20 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 39 21 , , , work_urmbglu2djbjvmdzmvfengjs7y 39 22 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 39 23 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 39 24 the the DT work_urmbglu2djbjvmdzmvfengjs7y 39 25 sum sum NN work_urmbglu2djbjvmdzmvfengjs7y 39 26 of of IN work_urmbglu2djbjvmdzmvfengjs7y 39 27 the the DT work_urmbglu2djbjvmdzmvfengjs7y 39 28 intangible intangible JJ work_urmbglu2djbjvmdzmvfengjs7y 39 29 assets asset NNS work_urmbglu2djbjvmdzmvfengjs7y 39 30 of of IN work_urmbglu2djbjvmdzmvfengjs7y 39 31 the the DT work_urmbglu2djbjvmdzmvfengjs7y 39 32 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 39 33 brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 39 34 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 39 35 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 39 36 supported support VBN work_urmbglu2djbjvmdzmvfengjs7y 39 37 by by IN work_urmbglu2djbjvmdzmvfengjs7y 39 38 factors factor NNS work_urmbglu2djbjvmdzmvfengjs7y 39 39 such such JJ work_urmbglu2djbjvmdzmvfengjs7y 39 40 as as IN work_urmbglu2djbjvmdzmvfengjs7y 39 41 name name NN work_urmbglu2djbjvmdzmvfengjs7y 39 42 awareness awareness NN work_urmbglu2djbjvmdzmvfengjs7y 39 43 , , , work_urmbglu2djbjvmdzmvfengjs7y 39 44 perceived perceive VBN work_urmbglu2djbjvmdzmvfengjs7y 39 45 quality quality NN work_urmbglu2djbjvmdzmvfengjs7y 39 46 and and CC work_urmbglu2djbjvmdzmvfengjs7y 39 47 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 39 48 loyalty loyalty NN work_urmbglu2djbjvmdzmvfengjs7y 39 49 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 39 50 Aaker Aaker NNP work_urmbglu2djbjvmdzmvfengjs7y 39 51 , , , work_urmbglu2djbjvmdzmvfengjs7y 39 52 1993 1993 CD work_urmbglu2djbjvmdzmvfengjs7y 39 53 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 39 54 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 39 55 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 39 56 2 2 LS work_urmbglu2djbjvmdzmvfengjs7y 39 57 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 39 58 the the DT work_urmbglu2djbjvmdzmvfengjs7y 39 59 creation creation NN work_urmbglu2djbjvmdzmvfengjs7y 39 60 and and CC work_urmbglu2djbjvmdzmvfengjs7y 39 61 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 39 62 of of IN work_urmbglu2djbjvmdzmvfengjs7y 39 63 relationships relationship NNS work_urmbglu2djbjvmdzmvfengjs7y 39 64 at at IN work_urmbglu2djbjvmdzmvfengjs7y 39 65 reduced reduce VBN work_urmbglu2djbjvmdzmvfengjs7y 39 66 costs cost NNS work_urmbglu2djbjvmdzmvfengjs7y 39 67 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 39 68 Sheth Sheth NNP work_urmbglu2djbjvmdzmvfengjs7y 39 69 & & CC work_urmbglu2djbjvmdzmvfengjs7y 39 70 Parvatiyar Parvatiyar NNP work_urmbglu2djbjvmdzmvfengjs7y 39 71 , , , work_urmbglu2djbjvmdzmvfengjs7y 39 72 2000 2000 CD work_urmbglu2djbjvmdzmvfengjs7y 39 73 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 39 74 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 39 75 and and CC work_urmbglu2djbjvmdzmvfengjs7y 39 76 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 39 77 3 3 LS work_urmbglu2djbjvmdzmvfengjs7y 39 78 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 39 79 the the DT work_urmbglu2djbjvmdzmvfengjs7y 39 80 creation creation NN work_urmbglu2djbjvmdzmvfengjs7y 39 81 of of IN work_urmbglu2djbjvmdzmvfengjs7y 39 82 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 39 83 satisfaction satisfaction NN work_urmbglu2djbjvmdzmvfengjs7y 39 84 by by IN work_urmbglu2djbjvmdzmvfengjs7y 39 85 delivering deliver VBG work_urmbglu2djbjvmdzmvfengjs7y 39 86 superior superior JJ work_urmbglu2djbjvmdzmvfengjs7y 39 87 products product NNS work_urmbglu2djbjvmdzmvfengjs7y 39 88 and and CC work_urmbglu2djbjvmdzmvfengjs7y 39 89 services service NNS work_urmbglu2djbjvmdzmvfengjs7y 39 90 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 39 91 Gale Gale NNP work_urmbglu2djbjvmdzmvfengjs7y 39 92 , , , work_urmbglu2djbjvmdzmvfengjs7y 39 93 1994 1994 CD work_urmbglu2djbjvmdzmvfengjs7y 39 94 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 39 95 . . . work_urmbglu2djbjvmdzmvfengjs7y 40 1 Success success NN work_urmbglu2djbjvmdzmvfengjs7y 40 2 in in IN work_urmbglu2djbjvmdzmvfengjs7y 40 3 any any DT work_urmbglu2djbjvmdzmvfengjs7y 40 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 40 5 these these DT work_urmbglu2djbjvmdzmvfengjs7y 40 6 strategies strategy NNS work_urmbglu2djbjvmdzmvfengjs7y 40 7 leads lead VBZ work_urmbglu2djbjvmdzmvfengjs7y 40 8 to to IN work_urmbglu2djbjvmdzmvfengjs7y 40 9 an an DT work_urmbglu2djbjvmdzmvfengjs7y 40 10 increase increase NN work_urmbglu2djbjvmdzmvfengjs7y 40 11 in in IN work_urmbglu2djbjvmdzmvfengjs7y 40 12 repeat repeat NN work_urmbglu2djbjvmdzmvfengjs7y 40 13 purchases purchase NNS work_urmbglu2djbjvmdzmvfengjs7y 40 14 , , , work_urmbglu2djbjvmdzmvfengjs7y 40 15 insulation insulation NN work_urmbglu2djbjvmdzmvfengjs7y 40 16 from from IN work_urmbglu2djbjvmdzmvfengjs7y 40 17 price price NN work_urmbglu2djbjvmdzmvfengjs7y 40 18 increases increase NNS work_urmbglu2djbjvmdzmvfengjs7y 40 19 and and CC work_urmbglu2djbjvmdzmvfengjs7y 40 20 improved improve VBN work_urmbglu2djbjvmdzmvfengjs7y 40 21 responsiveness responsiveness NN work_urmbglu2djbjvmdzmvfengjs7y 40 22 to to IN work_urmbglu2djbjvmdzmvfengjs7y 40 23 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 40 24 communication communication NN work_urmbglu2djbjvmdzmvfengjs7y 40 25 by by IN work_urmbglu2djbjvmdzmvfengjs7y 40 26 customers customer NNS work_urmbglu2djbjvmdzmvfengjs7y 40 27 . . . work_urmbglu2djbjvmdzmvfengjs7y 41 1 Thus thus RB work_urmbglu2djbjvmdzmvfengjs7y 41 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 41 3 a a DT work_urmbglu2djbjvmdzmvfengjs7y 41 4 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 41 5 website website NN work_urmbglu2djbjvmdzmvfengjs7y 41 6 can can MD work_urmbglu2djbjvmdzmvfengjs7y 41 7 maximize maximize VB work_urmbglu2djbjvmdzmvfengjs7y 41 8 the the DT work_urmbglu2djbjvmdzmvfengjs7y 41 9 impact impact NN work_urmbglu2djbjvmdzmvfengjs7y 41 10 of of IN work_urmbglu2djbjvmdzmvfengjs7y 41 11 a a DT work_urmbglu2djbjvmdzmvfengjs7y 41 12 company company NN work_urmbglu2djbjvmdzmvfengjs7y 41 13 ’s ’s NN work_urmbglu2djbjvmdzmvfengjs7y 41 14 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 41 15 efforts effort NNS work_urmbglu2djbjvmdzmvfengjs7y 41 16 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 41 17 Argyriou Argyriou NNP work_urmbglu2djbjvmdzmvfengjs7y 41 18 , , , work_urmbglu2djbjvmdzmvfengjs7y 41 19 Kitchen Kitchen NNP work_urmbglu2djbjvmdzmvfengjs7y 41 20 , , , work_urmbglu2djbjvmdzmvfengjs7y 41 21 & & CC work_urmbglu2djbjvmdzmvfengjs7y 41 22 Melewar Melewar NNP work_urmbglu2djbjvmdzmvfengjs7y 41 23 , , , work_urmbglu2djbjvmdzmvfengjs7y 41 24 2006 2006 CD work_urmbglu2djbjvmdzmvfengjs7y 41 25 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 41 26 . . . work_urmbglu2djbjvmdzmvfengjs7y 42 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 42 2 strength strength NN work_urmbglu2djbjvmdzmvfengjs7y 42 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 42 4 this this DT work_urmbglu2djbjvmdzmvfengjs7y 42 5 contribution contribution NN work_urmbglu2djbjvmdzmvfengjs7y 42 6 depends depend VBZ work_urmbglu2djbjvmdzmvfengjs7y 42 7 on on IN work_urmbglu2djbjvmdzmvfengjs7y 42 8 how how WRB work_urmbglu2djbjvmdzmvfengjs7y 42 9 well well RB work_urmbglu2djbjvmdzmvfengjs7y 42 10 the the DT work_urmbglu2djbjvmdzmvfengjs7y 42 11 website website NN work_urmbglu2djbjvmdzmvfengjs7y 42 12 performs perform VBZ work_urmbglu2djbjvmdzmvfengjs7y 42 13 with with IN work_urmbglu2djbjvmdzmvfengjs7y 42 14 respect respect NN work_urmbglu2djbjvmdzmvfengjs7y 42 15 to to IN work_urmbglu2djbjvmdzmvfengjs7y 42 16 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 42 17 information information NN work_urmbglu2djbjvmdzmvfengjs7y 42 18 needs need NNS work_urmbglu2djbjvmdzmvfengjs7y 42 19 . . . work_urmbglu2djbjvmdzmvfengjs7y 43 1 Therefore therefore RB work_urmbglu2djbjvmdzmvfengjs7y 43 2 it -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 43 3 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 43 4 necessary necessary JJ work_urmbglu2djbjvmdzmvfengjs7y 43 5 to to TO work_urmbglu2djbjvmdzmvfengjs7y 43 6 develop develop VB work_urmbglu2djbjvmdzmvfengjs7y 43 7 metrics metric NNS work_urmbglu2djbjvmdzmvfengjs7y 43 8 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 43 9 evaluate evaluate VBP work_urmbglu2djbjvmdzmvfengjs7y 43 10 the the DT work_urmbglu2djbjvmdzmvfengjs7y 43 11 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 43 12 in in IN work_urmbglu2djbjvmdzmvfengjs7y 43 13 relation relation NN work_urmbglu2djbjvmdzmvfengjs7y 43 14 to to IN work_urmbglu2djbjvmdzmvfengjs7y 43 15 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 43 16 website website NN work_urmbglu2djbjvmdzmvfengjs7y 43 17 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 43 18 of of IN work_urmbglu2djbjvmdzmvfengjs7y 43 19 the the DT work_urmbglu2djbjvmdzmvfengjs7y 43 20 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 43 21 effort effort NN work_urmbglu2djbjvmdzmvfengjs7y 43 22 in in IN work_urmbglu2djbjvmdzmvfengjs7y 43 23 website website NN work_urmbglu2djbjvmdzmvfengjs7y 43 24 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 43 25 . . . work_urmbglu2djbjvmdzmvfengjs7y 44 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 44 2 business business NN work_urmbglu2djbjvmdzmvfengjs7y 44 3 orientated orientated JJ work_urmbglu2djbjvmdzmvfengjs7y 44 4 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 44 5 measurements measurement NNS work_urmbglu2djbjvmdzmvfengjs7y 44 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 44 7 marketing market VBG work_urmbglu2djbjvmdzmvfengjs7y 44 8 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 44 9 provides provide VBZ work_urmbglu2djbjvmdzmvfengjs7y 44 10 a a DT work_urmbglu2djbjvmdzmvfengjs7y 44 11 rich rich JJ work_urmbglu2djbjvmdzmvfengjs7y 44 12 set set NN work_urmbglu2djbjvmdzmvfengjs7y 44 13 of of IN work_urmbglu2djbjvmdzmvfengjs7y 44 14 methodologies methodology NNS work_urmbglu2djbjvmdzmvfengjs7y 44 15 , , , work_urmbglu2djbjvmdzmvfengjs7y 44 16 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 44 17 have have VBP work_urmbglu2djbjvmdzmvfengjs7y 44 18 been be VBN work_urmbglu2djbjvmdzmvfengjs7y 44 19 adapted adapt VBN work_urmbglu2djbjvmdzmvfengjs7y 44 20 to to IN work_urmbglu2djbjvmdzmvfengjs7y 44 21 the the DT work_urmbglu2djbjvmdzmvfengjs7y 44 22 Internet internet NN work_urmbglu2djbjvmdzmvfengjs7y 44 23 context context NN work_urmbglu2djbjvmdzmvfengjs7y 44 24 subsequently subsequently RB work_urmbglu2djbjvmdzmvfengjs7y 44 25 . . . work_urmbglu2djbjvmdzmvfengjs7y 45 1 Initially initially RB work_urmbglu2djbjvmdzmvfengjs7y 45 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 45 3 business business NN work_urmbglu2djbjvmdzmvfengjs7y 45 4 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 45 5 assessment assessment NN work_urmbglu2djbjvmdzmvfengjs7y 45 6 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 45 7 conceptualized conceptualize VBN work_urmbglu2djbjvmdzmvfengjs7y 45 8 as as IN work_urmbglu2djbjvmdzmvfengjs7y 45 9 assessment assessment NN work_urmbglu2djbjvmdzmvfengjs7y 45 10 of of IN work_urmbglu2djbjvmdzmvfengjs7y 45 11 product product NN work_urmbglu2djbjvmdzmvfengjs7y 45 12 and and CC work_urmbglu2djbjvmdzmvfengjs7y 45 13 service service NN work_urmbglu2djbjvmdzmvfengjs7y 45 14 quality quality NN work_urmbglu2djbjvmdzmvfengjs7y 45 15 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 45 16 i.e. i.e. FW work_urmbglu2djbjvmdzmvfengjs7y 46 1 SERVQUAL SERVQUAL NNP work_urmbglu2djbjvmdzmvfengjs7y 46 2 : : : work_urmbglu2djbjvmdzmvfengjs7y 46 3 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 46 4 Carman Carman NNP work_urmbglu2djbjvmdzmvfengjs7y 46 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 46 6 1990 1990 CD work_urmbglu2djbjvmdzmvfengjs7y 46 7 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 46 8 Parasuraman Parasuraman NNP work_urmbglu2djbjvmdzmvfengjs7y 46 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 46 10 Zeithaml Zeithaml NNP work_urmbglu2djbjvmdzmvfengjs7y 46 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 46 12 & & CC work_urmbglu2djbjvmdzmvfengjs7y 46 13 Berry Berry NNP work_urmbglu2djbjvmdzmvfengjs7y 46 14 , , , work_urmbglu2djbjvmdzmvfengjs7y 46 15 1988 1988 CD work_urmbglu2djbjvmdzmvfengjs7y 46 16 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 46 17 . . . work_urmbglu2djbjvmdzmvfengjs7y 47 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 47 2 these these DT work_urmbglu2djbjvmdzmvfengjs7y 47 3 studies study NNS work_urmbglu2djbjvmdzmvfengjs7y 47 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 47 5 the the DT work_urmbglu2djbjvmdzmvfengjs7y 47 6 general general JJ work_urmbglu2djbjvmdzmvfengjs7y 47 7 measurement measurement NNP work_urmbglu2djbjvmdzmvfengjs7y 47 8 model model NN work_urmbglu2djbjvmdzmvfengjs7y 47 9 determines determine VBZ work_urmbglu2djbjvmdzmvfengjs7y 47 10 a a DT work_urmbglu2djbjvmdzmvfengjs7y 47 11 gap gap NN work_urmbglu2djbjvmdzmvfengjs7y 47 12 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 47 13 the the DT work_urmbglu2djbjvmdzmvfengjs7y 47 14 deviation deviation NN work_urmbglu2djbjvmdzmvfengjs7y 47 15 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 47 16 between between IN work_urmbglu2djbjvmdzmvfengjs7y 47 17 managerial managerial JJ work_urmbglu2djbjvmdzmvfengjs7y 47 18 expectations expectation NNS work_urmbglu2djbjvmdzmvfengjs7y 47 19 towards towards IN work_urmbglu2djbjvmdzmvfengjs7y 47 20 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 47 21 and and CC work_urmbglu2djbjvmdzmvfengjs7y 47 22 the the DT work_urmbglu2djbjvmdzmvfengjs7y 47 23 actual actual JJ work_urmbglu2djbjvmdzmvfengjs7y 47 24 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 47 25 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 47 26 on on IN work_urmbglu2djbjvmdzmvfengjs7y 47 27 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 47 28 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 47 29 of of IN work_urmbglu2djbjvmdzmvfengjs7y 47 30 products product NNS work_urmbglu2djbjvmdzmvfengjs7y 47 31 and and CC work_urmbglu2djbjvmdzmvfengjs7y 47 32 services service NNS work_urmbglu2djbjvmdzmvfengjs7y 47 33 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 47 34 Asubonteng Asubonteng NNP work_urmbglu2djbjvmdzmvfengjs7y 47 35 , , , work_urmbglu2djbjvmdzmvfengjs7y 47 36 McCleary McCleary NNP work_urmbglu2djbjvmdzmvfengjs7y 47 37 , , , work_urmbglu2djbjvmdzmvfengjs7y 47 38 & & CC work_urmbglu2djbjvmdzmvfengjs7y 47 39 Swan Swan NNP work_urmbglu2djbjvmdzmvfengjs7y 47 40 , , , work_urmbglu2djbjvmdzmvfengjs7y 47 41 1996 1996 CD work_urmbglu2djbjvmdzmvfengjs7y 47 42 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 47 43 Teas Teas NNP work_urmbglu2djbjvmdzmvfengjs7y 47 44 , , , work_urmbglu2djbjvmdzmvfengjs7y 47 45 1993 1993 CD work_urmbglu2djbjvmdzmvfengjs7y 47 46 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 47 47 . . . work_urmbglu2djbjvmdzmvfengjs7y 48 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 48 2 the the DT work_urmbglu2djbjvmdzmvfengjs7y 48 3 context context NN work_urmbglu2djbjvmdzmvfengjs7y 48 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 48 5 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 48 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 48 7 the the DT work_urmbglu2djbjvmdzmvfengjs7y 48 8 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 48 9 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 48 10 uses use VBZ work_urmbglu2djbjvmdzmvfengjs7y 48 11 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 48 12 intensive intensive JJ work_urmbglu2djbjvmdzmvfengjs7y 48 13 methodologies methodology NNS work_urmbglu2djbjvmdzmvfengjs7y 48 14 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 48 15 on on IN work_urmbglu2djbjvmdzmvfengjs7y 48 16 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 48 17 purchase purchase NN work_urmbglu2djbjvmdzmvfengjs7y 48 18 behavior behavior NN work_urmbglu2djbjvmdzmvfengjs7y 48 19 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 48 20 Vercellis Vercellis NNP work_urmbglu2djbjvmdzmvfengjs7y 48 21 , , , work_urmbglu2djbjvmdzmvfengjs7y 48 22 2009 2009 CD work_urmbglu2djbjvmdzmvfengjs7y 48 23 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 48 24 . . . work_urmbglu2djbjvmdzmvfengjs7y 49 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 49 2 related related JJ work_urmbglu2djbjvmdzmvfengjs7y 49 3 research research NN work_urmbglu2djbjvmdzmvfengjs7y 49 4 this this DT work_urmbglu2djbjvmdzmvfengjs7y 49 5 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 49 6 commonly commonly RB work_urmbglu2djbjvmdzmvfengjs7y 49 7 discussed discuss VBN work_urmbglu2djbjvmdzmvfengjs7y 49 8 in in IN work_urmbglu2djbjvmdzmvfengjs7y 49 9 the the DT work_urmbglu2djbjvmdzmvfengjs7y 49 10 notion notion NN work_urmbglu2djbjvmdzmvfengjs7y 49 11 of of IN work_urmbglu2djbjvmdzmvfengjs7y 49 12 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 49 13 economics economic NNS work_urmbglu2djbjvmdzmvfengjs7y 49 14 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 49 15 includes include VBZ work_urmbglu2djbjvmdzmvfengjs7y 49 16 metrics metric NNS work_urmbglu2djbjvmdzmvfengjs7y 49 17 such such JJ work_urmbglu2djbjvmdzmvfengjs7y 49 18 as as IN work_urmbglu2djbjvmdzmvfengjs7y 49 19 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 49 20 lifetime lifetime NN work_urmbglu2djbjvmdzmvfengjs7y 49 21 value value NN work_urmbglu2djbjvmdzmvfengjs7y 49 22 , , , work_urmbglu2djbjvmdzmvfengjs7y 49 23 acquisition acquisition NN work_urmbglu2djbjvmdzmvfengjs7y 49 24 , , , work_urmbglu2djbjvmdzmvfengjs7y 49 25 retention retention NN work_urmbglu2djbjvmdzmvfengjs7y 49 26 and and CC work_urmbglu2djbjvmdzmvfengjs7y 49 27 cross cross NN work_urmbglu2djbjvmdzmvfengjs7y 49 28 - - JJ work_urmbglu2djbjvmdzmvfengjs7y 49 29 selling selling NN work_urmbglu2djbjvmdzmvfengjs7y 49 30 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 49 31 Büchner Büchner NNP work_urmbglu2djbjvmdzmvfengjs7y 49 32 & & CC work_urmbglu2djbjvmdzmvfengjs7y 49 33 Mulvenna Mulvenna NNP work_urmbglu2djbjvmdzmvfengjs7y 49 34 , , , work_urmbglu2djbjvmdzmvfengjs7y 49 35 1998 1998 CD work_urmbglu2djbjvmdzmvfengjs7y 49 36 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 49 37 Chi Chi NNP work_urmbglu2djbjvmdzmvfengjs7y 49 38 & & CC work_urmbglu2djbjvmdzmvfengjs7y 49 39 Tavella Tavella NNP work_urmbglu2djbjvmdzmvfengjs7y 49 40 , , , work_urmbglu2djbjvmdzmvfengjs7y 49 41 2008 2008 CD work_urmbglu2djbjvmdzmvfengjs7y 49 42 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 49 43 . . . work_urmbglu2djbjvmdzmvfengjs7y 50 1 Subsequent subsequent JJ work_urmbglu2djbjvmdzmvfengjs7y 50 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 50 3 in in IN work_urmbglu2djbjvmdzmvfengjs7y 50 4 IS be VBZ work_urmbglu2djbjvmdzmvfengjs7y 50 5 an an DT work_urmbglu2djbjvmdzmvfengjs7y 50 6 adaption adaption NN work_urmbglu2djbjvmdzmvfengjs7y 50 7 of of IN work_urmbglu2djbjvmdzmvfengjs7y 50 8 these these DT work_urmbglu2djbjvmdzmvfengjs7y 50 9 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 50 10 approaches approach NNS work_urmbglu2djbjvmdzmvfengjs7y 50 11 took take VBD work_urmbglu2djbjvmdzmvfengjs7y 50 12 place place NN work_urmbglu2djbjvmdzmvfengjs7y 50 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 51 1 Website website NN work_urmbglu2djbjvmdzmvfengjs7y 51 2 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 51 3 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 51 4 either either CC work_urmbglu2djbjvmdzmvfengjs7y 51 5 measured measure VBN work_urmbglu2djbjvmdzmvfengjs7y 51 6 in in IN work_urmbglu2djbjvmdzmvfengjs7y 51 7 terms term NNS work_urmbglu2djbjvmdzmvfengjs7y 51 8 of of IN work_urmbglu2djbjvmdzmvfengjs7y 51 9 single single JJ work_urmbglu2djbjvmdzmvfengjs7y 51 10 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 51 11 outcomes outcome NNS work_urmbglu2djbjvmdzmvfengjs7y 51 12 such such JJ work_urmbglu2djbjvmdzmvfengjs7y 51 13 as as IN work_urmbglu2djbjvmdzmvfengjs7y 51 14 web web NN work_urmbglu2djbjvmdzmvfengjs7y 51 15 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 51 16 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 51 17 satisfaction satisfaction NN work_urmbglu2djbjvmdzmvfengjs7y 51 18 and and CC work_urmbglu2djbjvmdzmvfengjs7y 51 19 loyalty loyalty NN work_urmbglu2djbjvmdzmvfengjs7y 51 20 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 51 21 McKinney McKinney NNP work_urmbglu2djbjvmdzmvfengjs7y 51 22 , , , work_urmbglu2djbjvmdzmvfengjs7y 51 23 Yoon Yoon NNP work_urmbglu2djbjvmdzmvfengjs7y 51 24 , , , work_urmbglu2djbjvmdzmvfengjs7y 51 25 & & CC work_urmbglu2djbjvmdzmvfengjs7y 51 26 Zahedi Zahedi NNP work_urmbglu2djbjvmdzmvfengjs7y 51 27 , , , work_urmbglu2djbjvmdzmvfengjs7y 51 28 2002 2002 CD work_urmbglu2djbjvmdzmvfengjs7y 51 29 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 51 30 , , , work_urmbglu2djbjvmdzmvfengjs7y 51 31 or or CC work_urmbglu2djbjvmdzmvfengjs7y 51 32 by by IN work_urmbglu2djbjvmdzmvfengjs7y 51 33 deploying deploy VBG work_urmbglu2djbjvmdzmvfengjs7y 51 34 so so RB work_urmbglu2djbjvmdzmvfengjs7y 51 35 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 51 36 called call VBN work_urmbglu2djbjvmdzmvfengjs7y 51 37 WEBQUAL WEBQUAL NNP work_urmbglu2djbjvmdzmvfengjs7y 51 38 studies study NNS work_urmbglu2djbjvmdzmvfengjs7y 51 39 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 51 40 focus focus VBP work_urmbglu2djbjvmdzmvfengjs7y 51 41 rather rather RB work_urmbglu2djbjvmdzmvfengjs7y 51 42 on on IN work_urmbglu2djbjvmdzmvfengjs7y 51 43 quality quality NN work_urmbglu2djbjvmdzmvfengjs7y 51 44 assessment assessment NN work_urmbglu2djbjvmdzmvfengjs7y 51 45 and and CC work_urmbglu2djbjvmdzmvfengjs7y 51 46 benchmarking benchmarking NN work_urmbglu2djbjvmdzmvfengjs7y 51 47 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 51 48 Lee Lee NNP work_urmbglu2djbjvmdzmvfengjs7y 51 49 , , , work_urmbglu2djbjvmdzmvfengjs7y 51 50 Strong Strong NNP work_urmbglu2djbjvmdzmvfengjs7y 51 51 , , , work_urmbglu2djbjvmdzmvfengjs7y 51 52 Kahn Kahn NNP work_urmbglu2djbjvmdzmvfengjs7y 51 53 , , , work_urmbglu2djbjvmdzmvfengjs7y 51 54 & & CC work_urmbglu2djbjvmdzmvfengjs7y 51 55 Wang Wang NNP work_urmbglu2djbjvmdzmvfengjs7y 51 56 , , , work_urmbglu2djbjvmdzmvfengjs7y 51 57 2002 2002 CD work_urmbglu2djbjvmdzmvfengjs7y 51 58 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 51 59 . . . work_urmbglu2djbjvmdzmvfengjs7y 52 1 Page page NN work_urmbglu2djbjvmdzmvfengjs7y 52 2 6/19 6/19 CD work_urmbglu2djbjvmdzmvfengjs7y 52 3 Additionally additionally RB work_urmbglu2djbjvmdzmvfengjs7y 52 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 52 5 other other JJ work_urmbglu2djbjvmdzmvfengjs7y 52 6 IS be VBZ work_urmbglu2djbjvmdzmvfengjs7y 52 7 studies study NNS work_urmbglu2djbjvmdzmvfengjs7y 52 8 investigate investigate VBP work_urmbglu2djbjvmdzmvfengjs7y 52 9 website website NN work_urmbglu2djbjvmdzmvfengjs7y 52 10 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 52 11 directly directly RB work_urmbglu2djbjvmdzmvfengjs7y 52 12 by by IN work_urmbglu2djbjvmdzmvfengjs7y 52 13 inferring infer VBG work_urmbglu2djbjvmdzmvfengjs7y 52 14 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 52 15 value value NN work_urmbglu2djbjvmdzmvfengjs7y 52 16 of of IN work_urmbglu2djbjvmdzmvfengjs7y 52 17 the the DT work_urmbglu2djbjvmdzmvfengjs7y 52 18 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 52 19 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 52 20 website website NN work_urmbglu2djbjvmdzmvfengjs7y 52 21 interaction interaction NN work_urmbglu2djbjvmdzmvfengjs7y 52 22 in in IN work_urmbglu2djbjvmdzmvfengjs7y 52 23 methodological methodological JJ work_urmbglu2djbjvmdzmvfengjs7y 52 24 approaches approach NNS work_urmbglu2djbjvmdzmvfengjs7y 52 25 similar similar JJ work_urmbglu2djbjvmdzmvfengjs7y 52 26 to to IN work_urmbglu2djbjvmdzmvfengjs7y 52 27 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 52 28 intelligence intelligence NN work_urmbglu2djbjvmdzmvfengjs7y 52 29 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 52 30 Senecal senecal JJ work_urmbglu2djbjvmdzmvfengjs7y 52 31 , , , work_urmbglu2djbjvmdzmvfengjs7y 52 32 Kalczynski Kalczynski NNP work_urmbglu2djbjvmdzmvfengjs7y 52 33 , , , work_urmbglu2djbjvmdzmvfengjs7y 52 34 & & CC work_urmbglu2djbjvmdzmvfengjs7y 52 35 Nantel Nantel NNP work_urmbglu2djbjvmdzmvfengjs7y 52 36 , , , work_urmbglu2djbjvmdzmvfengjs7y 52 37 2005 2005 CD work_urmbglu2djbjvmdzmvfengjs7y 52 38 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 52 39 Spiliopoulou Spiliopoulou NNP work_urmbglu2djbjvmdzmvfengjs7y 52 40 & & CC work_urmbglu2djbjvmdzmvfengjs7y 52 41 Pohle Pohle NNP work_urmbglu2djbjvmdzmvfengjs7y 52 42 , , , work_urmbglu2djbjvmdzmvfengjs7y 52 43 2001 2001 CD work_urmbglu2djbjvmdzmvfengjs7y 52 44 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 52 45 . . . work_urmbglu2djbjvmdzmvfengjs7y 53 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 53 2 these these DT work_urmbglu2djbjvmdzmvfengjs7y 53 3 studies study NNS work_urmbglu2djbjvmdzmvfengjs7y 53 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 53 5 different different JJ work_urmbglu2djbjvmdzmvfengjs7y 53 6 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 53 7 metrics metric NNS work_urmbglu2djbjvmdzmvfengjs7y 53 8 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 53 9 deployed deploy VBN work_urmbglu2djbjvmdzmvfengjs7y 53 10 depending depend VBG work_urmbglu2djbjvmdzmvfengjs7y 53 11 on on IN work_urmbglu2djbjvmdzmvfengjs7y 53 12 the the DT work_urmbglu2djbjvmdzmvfengjs7y 53 13 website website NN work_urmbglu2djbjvmdzmvfengjs7y 53 14 type type NN work_urmbglu2djbjvmdzmvfengjs7y 53 15 . . . work_urmbglu2djbjvmdzmvfengjs7y 54 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 54 2 transaction transaction NN work_urmbglu2djbjvmdzmvfengjs7y 54 3 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 54 4 orientated orientate VBN work_urmbglu2djbjvmdzmvfengjs7y 54 5 e e NNP work_urmbglu2djbjvmdzmvfengjs7y 54 6 - - NN work_urmbglu2djbjvmdzmvfengjs7y 54 7 commerce commerce NN work_urmbglu2djbjvmdzmvfengjs7y 54 8 websites website NNS work_urmbglu2djbjvmdzmvfengjs7y 54 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 54 10 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 54 11 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 54 12 assessed assess VBN work_urmbglu2djbjvmdzmvfengjs7y 54 13 in in IN work_urmbglu2djbjvmdzmvfengjs7y 54 14 terms term NNS work_urmbglu2djbjvmdzmvfengjs7y 54 15 of of IN work_urmbglu2djbjvmdzmvfengjs7y 54 16 revenue revenue NN work_urmbglu2djbjvmdzmvfengjs7y 54 17 . . . work_urmbglu2djbjvmdzmvfengjs7y 55 1 Thus thus RB work_urmbglu2djbjvmdzmvfengjs7y 55 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 55 3 metrics metric NNS work_urmbglu2djbjvmdzmvfengjs7y 55 4 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 55 5 used use VBN work_urmbglu2djbjvmdzmvfengjs7y 55 6 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 55 7 relate relate VBP work_urmbglu2djbjvmdzmvfengjs7y 55 8 the the DT work_urmbglu2djbjvmdzmvfengjs7y 55 9 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 55 10 lifecycle lifecycle NN work_urmbglu2djbjvmdzmvfengjs7y 55 11 to to IN work_urmbglu2djbjvmdzmvfengjs7y 55 12 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 55 13 web web NN work_urmbglu2djbjvmdzmvfengjs7y 55 14 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 55 15 such such JJ work_urmbglu2djbjvmdzmvfengjs7y 55 16 as as IN work_urmbglu2djbjvmdzmvfengjs7y 55 17 reach reach NN work_urmbglu2djbjvmdzmvfengjs7y 55 18 , , , work_urmbglu2djbjvmdzmvfengjs7y 55 19 acquisition acquisition NN work_urmbglu2djbjvmdzmvfengjs7y 55 20 , , , work_urmbglu2djbjvmdzmvfengjs7y 55 21 conversion conversion NN work_urmbglu2djbjvmdzmvfengjs7y 55 22 , , , work_urmbglu2djbjvmdzmvfengjs7y 55 23 click click VB work_urmbglu2djbjvmdzmvfengjs7y 55 24 through through RB work_urmbglu2djbjvmdzmvfengjs7y 55 25 and and CC work_urmbglu2djbjvmdzmvfengjs7y 55 26 look look VB work_urmbglu2djbjvmdzmvfengjs7y 55 27 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 55 28 to to IN work_urmbglu2djbjvmdzmvfengjs7y 55 29 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 55 30 buy buy NN work_urmbglu2djbjvmdzmvfengjs7y 55 31 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 55 32 Lee Lee NNP work_urmbglu2djbjvmdzmvfengjs7y 55 33 , , , work_urmbglu2djbjvmdzmvfengjs7y 55 34 Hoch Hoch NNP work_urmbglu2djbjvmdzmvfengjs7y 55 35 , , , work_urmbglu2djbjvmdzmvfengjs7y 55 36 Podlasek Podlasek NNP work_urmbglu2djbjvmdzmvfengjs7y 55 37 , , , work_urmbglu2djbjvmdzmvfengjs7y 55 38 Schonberg Schonberg NNP work_urmbglu2djbjvmdzmvfengjs7y 55 39 , , , work_urmbglu2djbjvmdzmvfengjs7y 55 40 & & CC work_urmbglu2djbjvmdzmvfengjs7y 55 41 Gomory Gomory NNP work_urmbglu2djbjvmdzmvfengjs7y 55 42 , , , work_urmbglu2djbjvmdzmvfengjs7y 55 43 1999 1999 CD work_urmbglu2djbjvmdzmvfengjs7y 55 44 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 55 45 Teltzrow Teltzrow NNP work_urmbglu2djbjvmdzmvfengjs7y 55 46 & & CC work_urmbglu2djbjvmdzmvfengjs7y 55 47 Berendt Berendt NNP work_urmbglu2djbjvmdzmvfengjs7y 55 48 , , , work_urmbglu2djbjvmdzmvfengjs7y 55 49 2003 2003 CD work_urmbglu2djbjvmdzmvfengjs7y 55 50 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 55 51 . . . work_urmbglu2djbjvmdzmvfengjs7y 56 1 Investigating investigate VBG work_urmbglu2djbjvmdzmvfengjs7y 56 2 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 56 3 web web NN work_urmbglu2djbjvmdzmvfengjs7y 56 4 site site NN work_urmbglu2djbjvmdzmvfengjs7y 56 5 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 56 6 in in IN work_urmbglu2djbjvmdzmvfengjs7y 56 7 terms term NNS work_urmbglu2djbjvmdzmvfengjs7y 56 8 of of IN work_urmbglu2djbjvmdzmvfengjs7y 56 9 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 56 10 behavior behavior NN work_urmbglu2djbjvmdzmvfengjs7y 56 11 on on IN work_urmbglu2djbjvmdzmvfengjs7y 56 12 the the DT work_urmbglu2djbjvmdzmvfengjs7y 56 13 other other JJ work_urmbglu2djbjvmdzmvfengjs7y 56 14 hand hand NN work_urmbglu2djbjvmdzmvfengjs7y 56 15 assesses assess VBZ work_urmbglu2djbjvmdzmvfengjs7y 56 16 the the DT work_urmbglu2djbjvmdzmvfengjs7y 56 17 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 56 18 of of IN work_urmbglu2djbjvmdzmvfengjs7y 56 19 information information NN work_urmbglu2djbjvmdzmvfengjs7y 56 20 and and CC work_urmbglu2djbjvmdzmvfengjs7y 56 21 service service NN work_urmbglu2djbjvmdzmvfengjs7y 56 22 provision provision NN work_urmbglu2djbjvmdzmvfengjs7y 56 23 orientated orientate VBD work_urmbglu2djbjvmdzmvfengjs7y 56 24 websites website NNS work_urmbglu2djbjvmdzmvfengjs7y 56 25 . . . work_urmbglu2djbjvmdzmvfengjs7y 57 1 Here here RB work_urmbglu2djbjvmdzmvfengjs7y 57 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 57 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 57 4 clickstream clickstream NNP work_urmbglu2djbjvmdzmvfengjs7y 57 5 data data NN work_urmbglu2djbjvmdzmvfengjs7y 57 6 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 57 7 interpreted interpret VBN work_urmbglu2djbjvmdzmvfengjs7y 57 8 as as IN work_urmbglu2djbjvmdzmvfengjs7y 57 9 implicit implicit JJ work_urmbglu2djbjvmdzmvfengjs7y 57 10 feedback feedback NN work_urmbglu2djbjvmdzmvfengjs7y 57 11 for for IN work_urmbglu2djbjvmdzmvfengjs7y 57 12 meeting meet VBG work_urmbglu2djbjvmdzmvfengjs7y 57 13 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 57 14 information information NN work_urmbglu2djbjvmdzmvfengjs7y 57 15 needs need NNS work_urmbglu2djbjvmdzmvfengjs7y 57 16 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 57 17 Bucklin Bucklin NNP work_urmbglu2djbjvmdzmvfengjs7y 57 18 & & CC work_urmbglu2djbjvmdzmvfengjs7y 57 19 Sismeiro Sismeiro NNP work_urmbglu2djbjvmdzmvfengjs7y 57 20 , , , work_urmbglu2djbjvmdzmvfengjs7y 57 21 2003 2003 CD work_urmbglu2djbjvmdzmvfengjs7y 57 22 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 57 23 and and CC work_urmbglu2djbjvmdzmvfengjs7y 57 24 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 57 25 can can MD work_urmbglu2djbjvmdzmvfengjs7y 57 26 be be VB work_urmbglu2djbjvmdzmvfengjs7y 57 27 determined determine VBN work_urmbglu2djbjvmdzmvfengjs7y 57 28 by by IN work_urmbglu2djbjvmdzmvfengjs7y 57 29 evaluating evaluate VBG work_urmbglu2djbjvmdzmvfengjs7y 57 30 the the DT work_urmbglu2djbjvmdzmvfengjs7y 57 31 degree degree NN work_urmbglu2djbjvmdzmvfengjs7y 57 32 or or CC work_urmbglu2djbjvmdzmvfengjs7y 57 33 amount amount NN work_urmbglu2djbjvmdzmvfengjs7y 57 34 of of IN work_urmbglu2djbjvmdzmvfengjs7y 57 35 this this DT work_urmbglu2djbjvmdzmvfengjs7y 57 36 serving serving NN work_urmbglu2djbjvmdzmvfengjs7y 57 37 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 57 38 Stolz Stolz NNP work_urmbglu2djbjvmdzmvfengjs7y 57 39 , , , work_urmbglu2djbjvmdzmvfengjs7y 57 40 Viermetz Viermetz NNP work_urmbglu2djbjvmdzmvfengjs7y 57 41 , , , work_urmbglu2djbjvmdzmvfengjs7y 57 42 Neuneier Neuneier NNP work_urmbglu2djbjvmdzmvfengjs7y 57 43 , , , work_urmbglu2djbjvmdzmvfengjs7y 57 44 & & CC work_urmbglu2djbjvmdzmvfengjs7y 57 45 Skubacz Skubacz NNP work_urmbglu2djbjvmdzmvfengjs7y 57 46 , , , work_urmbglu2djbjvmdzmvfengjs7y 57 47 2005 2005 CD work_urmbglu2djbjvmdzmvfengjs7y 57 48 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 57 49 . . . work_urmbglu2djbjvmdzmvfengjs7y 58 1 3 3 LS work_urmbglu2djbjvmdzmvfengjs7y 58 2 . . . work_urmbglu2djbjvmdzmvfengjs7y 59 1 Towards towards IN work_urmbglu2djbjvmdzmvfengjs7y 59 2 a a DT work_urmbglu2djbjvmdzmvfengjs7y 59 3 Methodology methodology NN work_urmbglu2djbjvmdzmvfengjs7y 59 4 for for IN work_urmbglu2djbjvmdzmvfengjs7y 59 5 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 59 6 Effectiveness Effectiveness NNP work_urmbglu2djbjvmdzmvfengjs7y 59 7 Evaluation Evaluation NNP work_urmbglu2djbjvmdzmvfengjs7y 59 8 3.1 3.1 CD work_urmbglu2djbjvmdzmvfengjs7y 59 9 Relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 59 10 Marketing Marketing NNP work_urmbglu2djbjvmdzmvfengjs7y 59 11 Website Website NNP work_urmbglu2djbjvmdzmvfengjs7y 59 12 Typology Typology NNP work_urmbglu2djbjvmdzmvfengjs7y 59 13 Integrating Integrating NNP work_urmbglu2djbjvmdzmvfengjs7y 59 14 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 59 15 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 59 16 strategies strategy NNS work_urmbglu2djbjvmdzmvfengjs7y 59 17 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 59 18 RMS RMS NNP 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work_urmbglu2djbjvmdzmvfengjs7y 66 5 and and CC work_urmbglu2djbjvmdzmvfengjs7y 66 6 service service NN work_urmbglu2djbjvmdzmvfengjs7y 66 7 function function NN work_urmbglu2djbjvmdzmvfengjs7y 66 8 helps help VBZ work_urmbglu2djbjvmdzmvfengjs7y 66 9 users user NNS work_urmbglu2djbjvmdzmvfengjs7y 66 10 to to TO work_urmbglu2djbjvmdzmvfengjs7y 66 11 find find VB work_urmbglu2djbjvmdzmvfengjs7y 66 12 specialized specialized JJ work_urmbglu2djbjvmdzmvfengjs7y 66 13 answers answer NNS work_urmbglu2djbjvmdzmvfengjs7y 66 14 for for IN work_urmbglu2djbjvmdzmvfengjs7y 66 15 specific specific JJ work_urmbglu2djbjvmdzmvfengjs7y 66 16 problems problem NNS work_urmbglu2djbjvmdzmvfengjs7y 66 17 . . . work_urmbglu2djbjvmdzmvfengjs7y 67 1 This this DT work_urmbglu2djbjvmdzmvfengjs7y 67 2 increases increase VBZ work_urmbglu2djbjvmdzmvfengjs7y 67 3 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 67 4 satisfaction satisfaction NN work_urmbglu2djbjvmdzmvfengjs7y 67 5 at at IN 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work_urmbglu2djbjvmdzmvfengjs7y 68 14 to to IN work_urmbglu2djbjvmdzmvfengjs7y 68 15 the the DT work_urmbglu2djbjvmdzmvfengjs7y 68 16 structure structure NN work_urmbglu2djbjvmdzmvfengjs7y 68 17 of of IN work_urmbglu2djbjvmdzmvfengjs7y 68 18 the the DT work_urmbglu2djbjvmdzmvfengjs7y 68 19 website website NN work_urmbglu2djbjvmdzmvfengjs7y 68 20 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 68 21 thus thus RB work_urmbglu2djbjvmdzmvfengjs7y 68 22 , , , work_urmbglu2djbjvmdzmvfengjs7y 68 23 low low JJ work_urmbglu2djbjvmdzmvfengjs7y 68 24 page page NN work_urmbglu2djbjvmdzmvfengjs7y 68 25 depth depth NN work_urmbglu2djbjvmdzmvfengjs7y 68 26 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 68 27 a a DT work_urmbglu2djbjvmdzmvfengjs7y 68 28 useful useful JJ work_urmbglu2djbjvmdzmvfengjs7y 68 29 indicator indicator NN work_urmbglu2djbjvmdzmvfengjs7y 68 30 in in IN work_urmbglu2djbjvmdzmvfengjs7y 68 31 clickstream clickstream NNP work_urmbglu2djbjvmdzmvfengjs7y 68 32 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 68 33 . . . work_urmbglu2djbjvmdzmvfengjs7y 69 1 Table table NN work_urmbglu2djbjvmdzmvfengjs7y 69 2 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 69 3 Website website NN work_urmbglu2djbjvmdzmvfengjs7y 69 4 functions function NNS work_urmbglu2djbjvmdzmvfengjs7y 69 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 69 6 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 69 7 and and CC work_urmbglu2djbjvmdzmvfengjs7y 69 8 metrics metric NNS work_urmbglu2djbjvmdzmvfengjs7y 69 9 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 69 10 Booth Booth NNP work_urmbglu2djbjvmdzmvfengjs7y 69 11 & & CC work_urmbglu2djbjvmdzmvfengjs7y 69 12 Jansen Jansen NNP work_urmbglu2djbjvmdzmvfengjs7y 69 13 , , , work_urmbglu2djbjvmdzmvfengjs7y 69 14 2009 2009 CD work_urmbglu2djbjvmdzmvfengjs7y 69 15 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 69 16 Page page NN work_urmbglu2djbjvmdzmvfengjs7y 69 17 7/19 7/19 CD work_urmbglu2djbjvmdzmvfengjs7y 69 18 Website website NN work_urmbglu2djbjvmdzmvfengjs7y 69 19 function function VBP work_urmbglu2djbjvmdzmvfengjs7y 69 20 Related related JJ work_urmbglu2djbjvmdzmvfengjs7y 69 21 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 69 22 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 69 23 strategy strategy NN work_urmbglu2djbjvmdzmvfengjs7y 69 24 Focus Focus NNP work_urmbglu2djbjvmdzmvfengjs7y 69 25 of of IN work_urmbglu2djbjvmdzmvfengjs7y 69 26 web web NN work_urmbglu2djbjvmdzmvfengjs7y 69 27 metric metric JJ work_urmbglu2djbjvmdzmvfengjs7y 69 28 Commerce Commerce NNP work_urmbglu2djbjvmdzmvfengjs7y 69 29 Brand Brand NNP work_urmbglu2djbjvmdzmvfengjs7y 69 30 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 69 31 Conversion Conversion NNP work_urmbglu2djbjvmdzmvfengjs7y 69 32 Content Content NNP work_urmbglu2djbjvmdzmvfengjs7y 69 33 / / SYM work_urmbglu2djbjvmdzmvfengjs7y 69 34 media medium NNS work_urmbglu2djbjvmdzmvfengjs7y 69 35 Relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 69 36 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 69 37 Visit visit VBP work_urmbglu2djbjvmdzmvfengjs7y 69 38 depth depth NN work_urmbglu2djbjvmdzmvfengjs7y 69 39 , , , work_urmbglu2djbjvmdzmvfengjs7y 69 40 engagement engagement NN work_urmbglu2djbjvmdzmvfengjs7y 69 41 Support Support NNP work_urmbglu2djbjvmdzmvfengjs7y 69 42 / / SYM work_urmbglu2djbjvmdzmvfengjs7y 69 43 self self NN work_urmbglu2djbjvmdzmvfengjs7y 69 44 service service NN work_urmbglu2djbjvmdzmvfengjs7y 69 45 Customer Customer NNP work_urmbglu2djbjvmdzmvfengjs7y 69 46 Satisfaction Satisfaction NNP work_urmbglu2djbjvmdzmvfengjs7y 69 47 Page Page NNP work_urmbglu2djbjvmdzmvfengjs7y 69 48 depth depth NN work_urmbglu2djbjvmdzmvfengjs7y 69 49 , , , work_urmbglu2djbjvmdzmvfengjs7y 69 50 fact fact NN work_urmbglu2djbjvmdzmvfengjs7y 69 51 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 69 52 finding finding NN work_urmbglu2djbjvmdzmvfengjs7y 69 53 In in IN work_urmbglu2djbjvmdzmvfengjs7y 69 54 the the DT work_urmbglu2djbjvmdzmvfengjs7y 69 55 following following NN work_urmbglu2djbjvmdzmvfengjs7y 69 56 , , , work_urmbglu2djbjvmdzmvfengjs7y 69 57 a a DT work_urmbglu2djbjvmdzmvfengjs7y 69 58 general general JJ work_urmbglu2djbjvmdzmvfengjs7y 69 59 research research NN work_urmbglu2djbjvmdzmvfengjs7y 69 60 framework framework NN work_urmbglu2djbjvmdzmvfengjs7y 69 61 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 69 62 presented present VBN work_urmbglu2djbjvmdzmvfengjs7y 69 63 and and CC work_urmbglu2djbjvmdzmvfengjs7y 69 64 operationalized operationalized JJ work_urmbglu2djbjvmdzmvfengjs7y 69 65 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 69 66 integrates integrate VBZ work_urmbglu2djbjvmdzmvfengjs7y 69 67 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 69 68 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 69 69 determination determination NN work_urmbglu2djbjvmdzmvfengjs7y 69 70 in in IN work_urmbglu2djbjvmdzmvfengjs7y 69 71 a a DT work_urmbglu2djbjvmdzmvfengjs7y 69 72 web web NN work_urmbglu2djbjvmdzmvfengjs7y 69 73 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 69 74 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 69 75 for for IN work_urmbglu2djbjvmdzmvfengjs7y 69 76 modeling modeling NN work_urmbglu2djbjvmdzmvfengjs7y 69 77 , , , work_urmbglu2djbjvmdzmvfengjs7y 69 78 evaluating evaluate VBG work_urmbglu2djbjvmdzmvfengjs7y 69 79 and and CC work_urmbglu2djbjvmdzmvfengjs7y 69 80 predicting predict VBG work_urmbglu2djbjvmdzmvfengjs7y 69 81 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 69 82 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 69 83 in in IN work_urmbglu2djbjvmdzmvfengjs7y 69 84 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 69 85 website website NN work_urmbglu2djbjvmdzmvfengjs7y 69 86 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 69 87 . . . work_urmbglu2djbjvmdzmvfengjs7y 70 1 3.2 3.2 CD work_urmbglu2djbjvmdzmvfengjs7y 70 2 An an DT work_urmbglu2djbjvmdzmvfengjs7y 70 3 Extended extended JJ work_urmbglu2djbjvmdzmvfengjs7y 70 4 Web web NN work_urmbglu2djbjvmdzmvfengjs7y 70 5 Mining Mining NNP work_urmbglu2djbjvmdzmvfengjs7y 70 6 Approach Approach NNP work_urmbglu2djbjvmdzmvfengjs7y 70 7 The the DT work_urmbglu2djbjvmdzmvfengjs7y 70 8 allocation allocation NN work_urmbglu2djbjvmdzmvfengjs7y 70 9 of of IN work_urmbglu2djbjvmdzmvfengjs7y 70 10 relational relational JJ work_urmbglu2djbjvmdzmvfengjs7y 70 11 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 70 12 strategies strategy NNS work_urmbglu2djbjvmdzmvfengjs7y 70 13 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 70 14 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 70 15 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 70 16 to to TO work_urmbglu2djbjvmdzmvfengjs7y 70 17 website website VB work_urmbglu2djbjvmdzmvfengjs7y 70 18 functions function NNS work_urmbglu2djbjvmdzmvfengjs7y 70 19 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 70 20 necessary necessary JJ work_urmbglu2djbjvmdzmvfengjs7y 70 21 for for IN work_urmbglu2djbjvmdzmvfengjs7y 70 22 developing develop VBG work_urmbglu2djbjvmdzmvfengjs7y 70 23 an an DT work_urmbglu2djbjvmdzmvfengjs7y 70 24 extended extend VBN work_urmbglu2djbjvmdzmvfengjs7y 70 25 web web NN work_urmbglu2djbjvmdzmvfengjs7y 70 26 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 70 27 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 70 28 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 70 29 integrates integrate VBZ work_urmbglu2djbjvmdzmvfengjs7y 70 30 managerial managerial JJ work_urmbglu2djbjvmdzmvfengjs7y 70 31 perspectives perspective NNS work_urmbglu2djbjvmdzmvfengjs7y 70 32 in in IN work_urmbglu2djbjvmdzmvfengjs7y 70 33 the the DT work_urmbglu2djbjvmdzmvfengjs7y 70 34 analyst analyst NN work_urmbglu2djbjvmdzmvfengjs7y 70 35 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 70 36 investigation investigation NN work_urmbglu2djbjvmdzmvfengjs7y 70 37 of of IN work_urmbglu2djbjvmdzmvfengjs7y 70 38 the the DT work_urmbglu2djbjvmdzmvfengjs7y 70 39 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 70 40 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 70 41 website website NN work_urmbglu2djbjvmdzmvfengjs7y 70 42 interaction interaction NN work_urmbglu2djbjvmdzmvfengjs7y 70 43 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 70 44 on on IN work_urmbglu2djbjvmdzmvfengjs7y 70 45 historical historical JJ work_urmbglu2djbjvmdzmvfengjs7y 70 46 clickstream clickstream NN work_urmbglu2djbjvmdzmvfengjs7y 70 47 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 70 48 . . . work_urmbglu2djbjvmdzmvfengjs7y 71 1 This this DT work_urmbglu2djbjvmdzmvfengjs7y 71 2 integration integration NN work_urmbglu2djbjvmdzmvfengjs7y 71 3 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 71 4 reflected reflect VBN work_urmbglu2djbjvmdzmvfengjs7y 71 5 in in IN work_urmbglu2djbjvmdzmvfengjs7y 71 6 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 71 7 three three CD work_urmbglu2djbjvmdzmvfengjs7y 71 8 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 71 9 phase phase NN work_urmbglu2djbjvmdzmvfengjs7y 71 10 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 71 11 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 71 12 contains contain VBZ work_urmbglu2djbjvmdzmvfengjs7y 71 13 six six CD work_urmbglu2djbjvmdzmvfengjs7y 71 14 single single JJ work_urmbglu2djbjvmdzmvfengjs7y 71 15 steps step NNS work_urmbglu2djbjvmdzmvfengjs7y 71 16 : : : work_urmbglu2djbjvmdzmvfengjs7y 71 17 in in IN work_urmbglu2djbjvmdzmvfengjs7y 71 18 phase phase NN work_urmbglu2djbjvmdzmvfengjs7y 71 19 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 71 20 , , , work_urmbglu2djbjvmdzmvfengjs7y 71 21 the the DT work_urmbglu2djbjvmdzmvfengjs7y 71 22 business business NN work_urmbglu2djbjvmdzmvfengjs7y 71 23 expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 71 24 provides provide VBZ work_urmbglu2djbjvmdzmvfengjs7y 71 25 domain domain NN work_urmbglu2djbjvmdzmvfengjs7y 71 26 knowledge knowledge NN work_urmbglu2djbjvmdzmvfengjs7y 71 27 for for IN work_urmbglu2djbjvmdzmvfengjs7y 71 28 identifying identify VBG work_urmbglu2djbjvmdzmvfengjs7y 71 29 and and CC work_urmbglu2djbjvmdzmvfengjs7y 71 30 characterizing characterize VBG work_urmbglu2djbjvmdzmvfengjs7y 71 31 typical typical JJ work_urmbglu2djbjvmdzmvfengjs7y 71 32 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 71 33 RMS rms NN work_urmbglu2djbjvmdzmvfengjs7y 71 34 in in IN work_urmbglu2djbjvmdzmvfengjs7y 71 35 different different JJ work_urmbglu2djbjvmdzmvfengjs7y 71 36 website website NN work_urmbglu2djbjvmdzmvfengjs7y 71 37 areas area NNS work_urmbglu2djbjvmdzmvfengjs7y 71 38 and and CC work_urmbglu2djbjvmdzmvfengjs7y 71 39 related related JJ work_urmbglu2djbjvmdzmvfengjs7y 71 40 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 71 41 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 71 42 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 71 43 step step NN work_urmbglu2djbjvmdzmvfengjs7y 71 44 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 71 45 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 71 46 . . . work_urmbglu2djbjvmdzmvfengjs7y 72 1 This this DT work_urmbglu2djbjvmdzmvfengjs7y 72 2 domain domain NN work_urmbglu2djbjvmdzmvfengjs7y 72 3 knowledge knowledge NN work_urmbglu2djbjvmdzmvfengjs7y 72 4 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 72 5 necessary necessary JJ work_urmbglu2djbjvmdzmvfengjs7y 72 6 for for IN work_urmbglu2djbjvmdzmvfengjs7y 72 7 modeling model VBG work_urmbglu2djbjvmdzmvfengjs7y 72 8 and and CC work_urmbglu2djbjvmdzmvfengjs7y 72 9 validating validate VBG work_urmbglu2djbjvmdzmvfengjs7y 72 10 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 72 11 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 72 12 in in IN work_urmbglu2djbjvmdzmvfengjs7y 72 13 the the DT work_urmbglu2djbjvmdzmvfengjs7y 72 14 clickstream clickstream JJ work_urmbglu2djbjvmdzmvfengjs7y 72 15 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 72 16 set set VBN work_urmbglu2djbjvmdzmvfengjs7y 72 17 by by IN work_urmbglu2djbjvmdzmvfengjs7y 72 18 an an DT work_urmbglu2djbjvmdzmvfengjs7y 72 19 analyst analyst NN work_urmbglu2djbjvmdzmvfengjs7y 72 20 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 72 21 statistical statistical JJ work_urmbglu2djbjvmdzmvfengjs7y 72 22 procedures procedure NNS work_urmbglu2djbjvmdzmvfengjs7y 72 23 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 72 24 step step NN work_urmbglu2djbjvmdzmvfengjs7y 72 25 2 2 CD work_urmbglu2djbjvmdzmvfengjs7y 72 26 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 72 27 . . . work_urmbglu2djbjvmdzmvfengjs7y 73 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 73 2 Phase Phase NNP work_urmbglu2djbjvmdzmvfengjs7y 73 3 2 2 CD work_urmbglu2djbjvmdzmvfengjs7y 73 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 73 5 the the DT work_urmbglu2djbjvmdzmvfengjs7y 73 6 business business NN work_urmbglu2djbjvmdzmvfengjs7y 73 7 expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 73 8 further further RB work_urmbglu2djbjvmdzmvfengjs7y 73 9 weights weight VBZ work_urmbglu2djbjvmdzmvfengjs7y 73 10 his -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 73 11 previously previously RB work_urmbglu2djbjvmdzmvfengjs7y 73 12 specified specified JJ work_urmbglu2djbjvmdzmvfengjs7y 73 13 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 73 14 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 73 15 according accord VBG work_urmbglu2djbjvmdzmvfengjs7y 73 16 to to IN work_urmbglu2djbjvmdzmvfengjs7y 73 17 their -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 73 18 relevance relevance NN work_urmbglu2djbjvmdzmvfengjs7y 73 19 for for IN work_urmbglu2djbjvmdzmvfengjs7y 73 20 achieving achieve VBG work_urmbglu2djbjvmdzmvfengjs7y 73 21 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 73 22 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 73 23 website website NN work_urmbglu2djbjvmdzmvfengjs7y 73 24 area area NN work_urmbglu2djbjvmdzmvfengjs7y 73 25 specific specific JJ work_urmbglu2djbjvmdzmvfengjs7y 73 26 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 73 27 step step NN work_urmbglu2djbjvmdzmvfengjs7y 73 28 3 3 CD work_urmbglu2djbjvmdzmvfengjs7y 73 29 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 73 30 . . . work_urmbglu2djbjvmdzmvfengjs7y 74 1 Subsequently subsequently RB work_urmbglu2djbjvmdzmvfengjs7y 74 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 74 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 74 4 analyst analyst NN work_urmbglu2djbjvmdzmvfengjs7y 74 5 calculates calculate VBZ work_urmbglu2djbjvmdzmvfengjs7y 74 6 overall overall JJ work_urmbglu2djbjvmdzmvfengjs7y 74 7 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 74 8 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 74 9 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 74 10 in in IN work_urmbglu2djbjvmdzmvfengjs7y 74 11 the the DT work_urmbglu2djbjvmdzmvfengjs7y 74 12 clickstream clickstream JJ work_urmbglu2djbjvmdzmvfengjs7y 74 13 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 74 14 set set VBN work_urmbglu2djbjvmdzmvfengjs7y 74 15 among among IN work_urmbglu2djbjvmdzmvfengjs7y 74 16 the the DT work_urmbglu2djbjvmdzmvfengjs7y 74 17 modeled model VBN work_urmbglu2djbjvmdzmvfengjs7y 74 18 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 74 19 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 74 20 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 74 21 these these DT work_urmbglu2djbjvmdzmvfengjs7y 74 22 relevance relevance NN work_urmbglu2djbjvmdzmvfengjs7y 74 23 weights weight NNS work_urmbglu2djbjvmdzmvfengjs7y 74 24 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 74 25 step step NN work_urmbglu2djbjvmdzmvfengjs7y 74 26 4 4 CD work_urmbglu2djbjvmdzmvfengjs7y 74 27 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 74 28 . . . work_urmbglu2djbjvmdzmvfengjs7y 75 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 75 2 phase phase NN work_urmbglu2djbjvmdzmvfengjs7y 75 3 3 3 CD work_urmbglu2djbjvmdzmvfengjs7y 75 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 75 5 the the DT work_urmbglu2djbjvmdzmvfengjs7y 75 6 analyst analyst NN work_urmbglu2djbjvmdzmvfengjs7y 75 7 determines determine VBZ work_urmbglu2djbjvmdzmvfengjs7y 75 8 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 75 9 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 75 10 factors factor NNS work_urmbglu2djbjvmdzmvfengjs7y 75 11 by by IN work_urmbglu2djbjvmdzmvfengjs7y 75 12 initially initially RB work_urmbglu2djbjvmdzmvfengjs7y 75 13 measuring measure VBG work_urmbglu2djbjvmdzmvfengjs7y 75 14 the the DT work_urmbglu2djbjvmdzmvfengjs7y 75 15 relative relative JJ work_urmbglu2djbjvmdzmvfengjs7y 75 16 contribution contribution NN work_urmbglu2djbjvmdzmvfengjs7y 75 17 of of IN work_urmbglu2djbjvmdzmvfengjs7y 75 18 the the DT work_urmbglu2djbjvmdzmvfengjs7y 75 19 modeled modeled JJ work_urmbglu2djbjvmdzmvfengjs7y 75 20 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 75 21 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 75 22 to to IN work_urmbglu2djbjvmdzmvfengjs7y 75 23 overall overall JJ work_urmbglu2djbjvmdzmvfengjs7y 75 24 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 75 25 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 75 26 and and CC work_urmbglu2djbjvmdzmvfengjs7y 75 27 by by IN work_urmbglu2djbjvmdzmvfengjs7y 75 28 finally finally RB work_urmbglu2djbjvmdzmvfengjs7y 75 29 calculating calculate VBG work_urmbglu2djbjvmdzmvfengjs7y 75 30 the the DT work_urmbglu2djbjvmdzmvfengjs7y 75 31 gap gap NN work_urmbglu2djbjvmdzmvfengjs7y 75 32 between between IN work_urmbglu2djbjvmdzmvfengjs7y 75 33 the the DT work_urmbglu2djbjvmdzmvfengjs7y 75 34 business business NN work_urmbglu2djbjvmdzmvfengjs7y 75 35 expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 75 36 ’s ’s NN work_urmbglu2djbjvmdzmvfengjs7y 75 37 expectations expectation NNS work_urmbglu2djbjvmdzmvfengjs7y 75 38 towards towards IN work_urmbglu2djbjvmdzmvfengjs7y 75 39 the the DT work_urmbglu2djbjvmdzmvfengjs7y 75 40 relevance relevance NN work_urmbglu2djbjvmdzmvfengjs7y 75 41 of of IN work_urmbglu2djbjvmdzmvfengjs7y 75 42 an an DT work_urmbglu2djbjvmdzmvfengjs7y 75 43 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 75 44 in in IN work_urmbglu2djbjvmdzmvfengjs7y 75 45 reaching reach VBG work_urmbglu2djbjvmdzmvfengjs7y 75 46 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 75 47 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 75 48 and and CC work_urmbglu2djbjvmdzmvfengjs7y 75 49 its -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 75 50 empirical empirical JJ work_urmbglu2djbjvmdzmvfengjs7y 75 51 contribution contribution NN work_urmbglu2djbjvmdzmvfengjs7y 75 52 to to IN work_urmbglu2djbjvmdzmvfengjs7y 75 53 overall overall JJ work_urmbglu2djbjvmdzmvfengjs7y 75 54 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 75 55 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 75 56 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 75 57 step step NN work_urmbglu2djbjvmdzmvfengjs7y 75 58 5 5 CD work_urmbglu2djbjvmdzmvfengjs7y 75 59 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 75 60 . . . work_urmbglu2djbjvmdzmvfengjs7y 76 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 76 2 gained gain VBN work_urmbglu2djbjvmdzmvfengjs7y 76 3 insights insight NNS work_urmbglu2djbjvmdzmvfengjs7y 76 4 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 76 5 then then RB work_urmbglu2djbjvmdzmvfengjs7y 76 6 used use VBN work_urmbglu2djbjvmdzmvfengjs7y 76 7 as as IN work_urmbglu2djbjvmdzmvfengjs7y 76 8 managerial managerial JJ work_urmbglu2djbjvmdzmvfengjs7y 76 9 implications implication NNS work_urmbglu2djbjvmdzmvfengjs7y 76 10 by by IN work_urmbglu2djbjvmdzmvfengjs7y 76 11 the the DT work_urmbglu2djbjvmdzmvfengjs7y 76 12 business business NN work_urmbglu2djbjvmdzmvfengjs7y 76 13 experts expert NNS work_urmbglu2djbjvmdzmvfengjs7y 76 14 and and CC work_urmbglu2djbjvmdzmvfengjs7y 76 15 transferred transfer VBN work_urmbglu2djbjvmdzmvfengjs7y 76 16 into into IN work_urmbglu2djbjvmdzmvfengjs7y 76 17 website website NN work_urmbglu2djbjvmdzmvfengjs7y 76 18 optimization optimization NN work_urmbglu2djbjvmdzmvfengjs7y 76 19 requirements requirement NNS work_urmbglu2djbjvmdzmvfengjs7y 76 20 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 76 21 step step NN work_urmbglu2djbjvmdzmvfengjs7y 76 22 6 6 CD work_urmbglu2djbjvmdzmvfengjs7y 76 23 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 76 24 . . . work_urmbglu2djbjvmdzmvfengjs7y 77 1 Figure figure NN work_urmbglu2djbjvmdzmvfengjs7y 77 2 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 77 3 gives give VBZ work_urmbglu2djbjvmdzmvfengjs7y 77 4 an an DT work_urmbglu2djbjvmdzmvfengjs7y 77 5 overview overview NN work_urmbglu2djbjvmdzmvfengjs7y 77 6 of of IN work_urmbglu2djbjvmdzmvfengjs7y 77 7 the the DT work_urmbglu2djbjvmdzmvfengjs7y 77 8 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 77 9 procedure procedure NN work_urmbglu2djbjvmdzmvfengjs7y 77 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 78 1 Fig fig NN work_urmbglu2djbjvmdzmvfengjs7y 78 2 . . . work_urmbglu2djbjvmdzmvfengjs7y 79 1 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 79 2 Overview overview CD work_urmbglu2djbjvmdzmvfengjs7y 79 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 79 4 developed develop VBN work_urmbglu2djbjvmdzmvfengjs7y 79 5 methodology methodology NN work_urmbglu2djbjvmdzmvfengjs7y 79 6 for for IN work_urmbglu2djbjvmdzmvfengjs7y 79 7 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 79 8 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 79 9 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 79 10 Page page NN work_urmbglu2djbjvmdzmvfengjs7y 79 11 8/19 8/19 NNP work_urmbglu2djbjvmdzmvfengjs7y 79 12 Phase phase NN work_urmbglu2djbjvmdzmvfengjs7y 79 13 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 79 14 : : : work_urmbglu2djbjvmdzmvfengjs7y 79 15 Characterizing characterize VBG work_urmbglu2djbjvmdzmvfengjs7y 79 16 and and CC work_urmbglu2djbjvmdzmvfengjs7y 79 17 modeling model VBG work_urmbglu2djbjvmdzmvfengjs7y 79 18 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 79 19 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 79 20 Step Step NNP work_urmbglu2djbjvmdzmvfengjs7y 79 21 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 79 22 . . . work_urmbglu2djbjvmdzmvfengjs7y 80 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 80 2 an an DT work_urmbglu2djbjvmdzmvfengjs7y 80 3 initial initial JJ work_urmbglu2djbjvmdzmvfengjs7y 80 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 80 5 exploratory exploratory JJ work_urmbglu2djbjvmdzmvfengjs7y 80 6 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 80 7 a a DT work_urmbglu2djbjvmdzmvfengjs7y 80 8 business business NN work_urmbglu2djbjvmdzmvfengjs7y 80 9 expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 80 10 provides provide VBZ work_urmbglu2djbjvmdzmvfengjs7y 80 11 the the DT work_urmbglu2djbjvmdzmvfengjs7y 80 12 necessary necessary JJ work_urmbglu2djbjvmdzmvfengjs7y 80 13 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 80 14 domain domain NN work_urmbglu2djbjvmdzmvfengjs7y 80 15 knowledge knowledge NN work_urmbglu2djbjvmdzmvfengjs7y 80 16 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 80 17 guides guide VBZ work_urmbglu2djbjvmdzmvfengjs7y 80 18 the the DT work_urmbglu2djbjvmdzmvfengjs7y 80 19 main main JJ work_urmbglu2djbjvmdzmvfengjs7y 80 20 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 80 21 ( ( 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work_urmbglu2djbjvmdzmvfengjs7y 81 15 relates relate VBZ work_urmbglu2djbjvmdzmvfengjs7y 81 16 them -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 81 17 to to IN work_urmbglu2djbjvmdzmvfengjs7y 81 18 different different JJ work_urmbglu2djbjvmdzmvfengjs7y 81 19 website website NN work_urmbglu2djbjvmdzmvfengjs7y 81 20 areas area NNS work_urmbglu2djbjvmdzmvfengjs7y 81 21 . . . work_urmbglu2djbjvmdzmvfengjs7y 82 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 82 2 it -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 82 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 82 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 82 5 expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 82 6 manually manually RB work_urmbglu2djbjvmdzmvfengjs7y 82 7 explores explore VBZ work_urmbglu2djbjvmdzmvfengjs7y 82 8 the the DT work_urmbglu2djbjvmdzmvfengjs7y 82 9 website website NN work_urmbglu2djbjvmdzmvfengjs7y 82 10 structure structure NN work_urmbglu2djbjvmdzmvfengjs7y 82 11 and and CC work_urmbglu2djbjvmdzmvfengjs7y 82 12 content content NN work_urmbglu2djbjvmdzmvfengjs7y 82 13 and and CC work_urmbglu2djbjvmdzmvfengjs7y 82 14 also also RB work_urmbglu2djbjvmdzmvfengjs7y 82 15 uses use VBZ work_urmbglu2djbjvmdzmvfengjs7y 82 16 an an DT work_urmbglu2djbjvmdzmvfengjs7y 82 17 exploration exploration NN work_urmbglu2djbjvmdzmvfengjs7y 82 18 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 82 19 set set NN work_urmbglu2djbjvmdzmvfengjs7y 82 20 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 82 21 random random JJ work_urmbglu2djbjvmdzmvfengjs7y 82 22 sample sample NN work_urmbglu2djbjvmdzmvfengjs7y 82 23 of of IN work_urmbglu2djbjvmdzmvfengjs7y 82 24 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 82 25 sessions session NNS work_urmbglu2djbjvmdzmvfengjs7y 82 26 , , , work_urmbglu2djbjvmdzmvfengjs7y 82 27 n n NNP work_urmbglu2djbjvmdzmvfengjs7y 82 28 ≈ ≈ NNP work_urmbglu2djbjvmdzmvfengjs7y 82 29 50 50 CD work_urmbglu2djbjvmdzmvfengjs7y 82 30 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 82 31 . . . work_urmbglu2djbjvmdzmvfengjs7y 83 1 This this DT work_urmbglu2djbjvmdzmvfengjs7y 83 2 enables enable VBZ work_urmbglu2djbjvmdzmvfengjs7y 83 3 him -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 83 4 to to TO work_urmbglu2djbjvmdzmvfengjs7y 83 5 discriminate discriminate VB work_urmbglu2djbjvmdzmvfengjs7y 83 6 typical typical JJ work_urmbglu2djbjvmdzmvfengjs7y 83 7 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 83 8 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 83 9 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 83 10 represent represent VBP work_urmbglu2djbjvmdzmvfengjs7y 83 11 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 83 12 website website NN work_urmbglu2djbjvmdzmvfengjs7y 83 13 interaction interaction NN work_urmbglu2djbjvmdzmvfengjs7y 83 14 and and CC work_urmbglu2djbjvmdzmvfengjs7y 83 15 to to TO work_urmbglu2djbjvmdzmvfengjs7y 83 16 set set VB work_urmbglu2djbjvmdzmvfengjs7y 83 17 thresholds threshold NNS work_urmbglu2djbjvmdzmvfengjs7y 83 18 of of IN work_urmbglu2djbjvmdzmvfengjs7y 83 19 the 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84 24 Kellar Kellar NNP work_urmbglu2djbjvmdzmvfengjs7y 84 25 , , , work_urmbglu2djbjvmdzmvfengjs7y 84 26 Watters Watters NNP work_urmbglu2djbjvmdzmvfengjs7y 84 27 , , , work_urmbglu2djbjvmdzmvfengjs7y 84 28 & & CC work_urmbglu2djbjvmdzmvfengjs7y 84 29 Shepherd Shepherd NNP work_urmbglu2djbjvmdzmvfengjs7y 84 30 , , , work_urmbglu2djbjvmdzmvfengjs7y 84 31 2006 2006 CD work_urmbglu2djbjvmdzmvfengjs7y 84 32 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 84 33 . . . work_urmbglu2djbjvmdzmvfengjs7y 85 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 85 2 clickstream clickstream JJ work_urmbglu2djbjvmdzmvfengjs7y 85 3 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 85 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 85 5 browsing browsing NN work_urmbglu2djbjvmdzmvfengjs7y 85 6 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 85 7 usually usually RB work_urmbglu2djbjvmdzmvfengjs7y 85 8 characterized characterize VBN work_urmbglu2djbjvmdzmvfengjs7y 85 9 by by IN work_urmbglu2djbjvmdzmvfengjs7y 85 10 a a DT 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data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 102 19 . . . work_urmbglu2djbjvmdzmvfengjs7y 103 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 103 2 doing do VBG work_urmbglu2djbjvmdzmvfengjs7y 103 3 so so RB work_urmbglu2djbjvmdzmvfengjs7y 103 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 103 5 the the DT work_urmbglu2djbjvmdzmvfengjs7y 103 6 analyst analyst NN work_urmbglu2djbjvmdzmvfengjs7y 103 7 enriches enrich VBZ work_urmbglu2djbjvmdzmvfengjs7y 103 8 the the DT work_urmbglu2djbjvmdzmvfengjs7y 103 9 statistically statistically RB work_urmbglu2djbjvmdzmvfengjs7y 103 10 identified identify VBN work_urmbglu2djbjvmdzmvfengjs7y 103 11 and and CC work_urmbglu2djbjvmdzmvfengjs7y 103 12 validated validated JJ work_urmbglu2djbjvmdzmvfengjs7y 103 13 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 103 14 in in IN work_urmbglu2djbjvmdzmvfengjs7y 103 15 the the DT work_urmbglu2djbjvmdzmvfengjs7y 103 16 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 103 17 sessions session VBZ work_urmbglu2djbjvmdzmvfengjs7y 103 18 with with IN work_urmbglu2djbjvmdzmvfengjs7y 103 19 the the DT work_urmbglu2djbjvmdzmvfengjs7y 103 20 specified specify VBN work_urmbglu2djbjvmdzmvfengjs7y 103 21 weights weight NNS work_urmbglu2djbjvmdzmvfengjs7y 103 22 for for IN work_urmbglu2djbjvmdzmvfengjs7y 103 23 each each DT work_urmbglu2djbjvmdzmvfengjs7y 103 24 website website NN work_urmbglu2djbjvmdzmvfengjs7y 103 25 area area NN work_urmbglu2djbjvmdzmvfengjs7y 103 26 . . . work_urmbglu2djbjvmdzmvfengjs7y 104 1 Then then RB work_urmbglu2djbjvmdzmvfengjs7y 104 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 104 3 an an DT work_urmbglu2djbjvmdzmvfengjs7y 104 4 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 104 5 heuristic heuristic JJ work_urmbglu2djbjvmdzmvfengjs7y 104 6 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 104 7 applied apply VBN work_urmbglu2djbjvmdzmvfengjs7y 104 8 for for IN work_urmbglu2djbjvmdzmvfengjs7y 104 9 determining determine VBG work_urmbglu2djbjvmdzmvfengjs7y 104 10 the the DT work_urmbglu2djbjvmdzmvfengjs7y 104 11 amount amount NN work_urmbglu2djbjvmdzmvfengjs7y 104 12 of of IN work_urmbglu2djbjvmdzmvfengjs7y 104 13 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 104 14 sessions session NNS work_urmbglu2djbjvmdzmvfengjs7y 104 15 with with IN work_urmbglu2djbjvmdzmvfengjs7y 104 16 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 104 17 relevant relevant JJ work_urmbglu2djbjvmdzmvfengjs7y 104 18 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 104 19 website website NN work_urmbglu2djbjvmdzmvfengjs7y 104 20 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 104 21 behavior behavior NN work_urmbglu2djbjvmdzmvfengjs7y 104 22 in in IN work_urmbglu2djbjvmdzmvfengjs7y 104 23 a a DT work_urmbglu2djbjvmdzmvfengjs7y 104 24 website website NN work_urmbglu2djbjvmdzmvfengjs7y 104 25 area area NN work_urmbglu2djbjvmdzmvfengjs7y 104 26 , , , work_urmbglu2djbjvmdzmvfengjs7y 104 27 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 104 28 a a DT work_urmbglu2djbjvmdzmvfengjs7y 104 29 linear linear JJ work_urmbglu2djbjvmdzmvfengjs7y 104 30 equation equation NN work_urmbglu2djbjvmdzmvfengjs7y 104 31 L l NN work_urmbglu2djbjvmdzmvfengjs7y 104 32 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 104 33 specifies specify VBZ work_urmbglu2djbjvmdzmvfengjs7y 104 34 a a DT work_urmbglu2djbjvmdzmvfengjs7y 104 35 dichotomous dichotomous JJ work_urmbglu2djbjvmdzmvfengjs7y 104 36 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 104 37 : : : work_urmbglu2djbjvmdzmvfengjs7y 104 38 if if IN work_urmbglu2djbjvmdzmvfengjs7y 104 39 the the DT work_urmbglu2djbjvmdzmvfengjs7y 104 40 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 104 41 session session NN work_urmbglu2djbjvmdzmvfengjs7y 104 42 contains contain VBZ work_urmbglu2djbjvmdzmvfengjs7y 104 43 any any DT work_urmbglu2djbjvmdzmvfengjs7y 104 44 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 104 45 relevant relevant JJ work_urmbglu2djbjvmdzmvfengjs7y 104 46 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 104 47 , , , work_urmbglu2djbjvmdzmvfengjs7y 104 48 then then RB work_urmbglu2djbjvmdzmvfengjs7y 104 49 the the DT work_urmbglu2djbjvmdzmvfengjs7y 104 50 website website NN work_urmbglu2djbjvmdzmvfengjs7y 104 51 successfully successfully RB work_urmbglu2djbjvmdzmvfengjs7y 104 52 moderates moderate VBZ work_urmbglu2djbjvmdzmvfengjs7y 104 53 a a DT work_urmbglu2djbjvmdzmvfengjs7y 104 54 company company NN work_urmbglu2djbjvmdzmvfengjs7y 104 55 ’s ’s NN work_urmbglu2djbjvmdzmvfengjs7y 104 56 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 104 57 effort effort NN work_urmbglu2djbjvmdzmvfengjs7y 104 58 in in IN work_urmbglu2djbjvmdzmvfengjs7y 104 59 this this DT work_urmbglu2djbjvmdzmvfengjs7y 104 60 area area NN work_urmbglu2djbjvmdzmvfengjs7y 104 61 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 104 62 if if IN work_urmbglu2djbjvmdzmvfengjs7y 104 63 the the DT work_urmbglu2djbjvmdzmvfengjs7y 104 64 user user NN work_urmbglu2djbjvmdzmvfengjs7y 104 65 session session NN work_urmbglu2djbjvmdzmvfengjs7y 104 66 does do VBZ work_urmbglu2djbjvmdzmvfengjs7y 104 67 not not RB work_urmbglu2djbjvmdzmvfengjs7y 104 68 contain contain VB work_urmbglu2djbjvmdzmvfengjs7y 104 69 any any DT work_urmbglu2djbjvmdzmvfengjs7y 104 70 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 104 71 relevant relevant JJ work_urmbglu2djbjvmdzmvfengjs7y 104 72 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 104 73 , , , work_urmbglu2djbjvmdzmvfengjs7y 104 74 than than IN work_urmbglu2djbjvmdzmvfengjs7y 104 75 the the DT work_urmbglu2djbjvmdzmvfengjs7y 104 76 website website NN work_urmbglu2djbjvmdzmvfengjs7y 104 77 fails fail VBZ work_urmbglu2djbjvmdzmvfengjs7y 104 78 to to TO work_urmbglu2djbjvmdzmvfengjs7y 104 79 moderate moderate VB work_urmbglu2djbjvmdzmvfengjs7y 104 80 the the DT work_urmbglu2djbjvmdzmvfengjs7y 104 81 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 104 82 effort effort NN work_urmbglu2djbjvmdzmvfengjs7y 104 83 in in IN work_urmbglu2djbjvmdzmvfengjs7y 104 84 this this DT work_urmbglu2djbjvmdzmvfengjs7y 104 85 area area NN work_urmbglu2djbjvmdzmvfengjs7y 104 86 . . . work_urmbglu2djbjvmdzmvfengjs7y 105 1 This this DT work_urmbglu2djbjvmdzmvfengjs7y 105 2 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 105 3 formally formally RB work_urmbglu2djbjvmdzmvfengjs7y 105 4 expressed express VBN work_urmbglu2djbjvmdzmvfengjs7y 105 5 by by IN work_urmbglu2djbjvmdzmvfengjs7y 105 6 : : : work_urmbglu2djbjvmdzmvfengjs7y 105 7 L L NNP work_urmbglu2djbjvmdzmvfengjs7y 105 8 i i NNP work_urmbglu2djbjvmdzmvfengjs7y 105 9 = = SYM work_urmbglu2djbjvmdzmvfengjs7y 105 10 s s NN work_urmbglu2djbjvmdzmvfengjs7y 105 11 i i NN work_urmbglu2djbjvmdzmvfengjs7y 105 12 u u NNP work_urmbglu2djbjvmdzmvfengjs7y 105 13 j j NNP work_urmbglu2djbjvmdzmvfengjs7y 105 14 j=1 j=1 NNP work_urmbglu2djbjvmdzmvfengjs7y 105 15 m m NNP work_urmbglu2djbjvmdzmvfengjs7y 105 16 å å NNP work_urmbglu2djbjvmdzmvfengjs7y 105 17 . . . work_urmbglu2djbjvmdzmvfengjs7y 106 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 106 2 i.e. i.e. FW work_urmbglu2djbjvmdzmvfengjs7y 107 1 L1 L1 NNP work_urmbglu2djbjvmdzmvfengjs7y 107 2 = = NFP work_urmbglu2djbjvmdzmvfengjs7y 107 3 s1u1 s1u1 NNP work_urmbglu2djbjvmdzmvfengjs7y 107 4 + + NNS work_urmbglu2djbjvmdzmvfengjs7y 107 5 s1u2 s1u2 NN work_urmbglu2djbjvmdzmvfengjs7y 107 6 + + SYM work_urmbglu2djbjvmdzmvfengjs7y 107 7 ... ... NFP work_urmbglu2djbjvmdzmvfengjs7y 107 8 + + CC work_urmbglu2djbjvmdzmvfengjs7y 107 9 s1uj s1uj NN work_urmbglu2djbjvmdzmvfengjs7y 107 10 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 107 11 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 107 12 2 2 LS work_urmbglu2djbjvmdzmvfengjs7y 107 13 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 107 14   . work_urmbglu2djbjvmdzmvfengjs7y 107 15 If if IN work_urmbglu2djbjvmdzmvfengjs7y 107 16 then then RB work_urmbglu2djbjvmdzmvfengjs7y 107 17 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 107 18 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 107 19 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 107 20 determined determine VBN work_urmbglu2djbjvmdzmvfengjs7y 107 21 in in IN work_urmbglu2djbjvmdzmvfengjs7y 107 22 a a DT work_urmbglu2djbjvmdzmvfengjs7y 107 23 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 107 24 session session NN work_urmbglu2djbjvmdzmvfengjs7y 107 25 , , , work_urmbglu2djbjvmdzmvfengjs7y 107 26   NFP work_urmbglu2djbjvmdzmvfengjs7y 107 27 If if IN work_urmbglu2djbjvmdzmvfengjs7y 107 28 than than IN work_urmbglu2djbjvmdzmvfengjs7y 107 29 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 107 30 failure failure NN work_urmbglu2djbjvmdzmvfengjs7y 107 31 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 107 32 determined determine VBN work_urmbglu2djbjvmdzmvfengjs7y 107 33 in in IN work_urmbglu2djbjvmdzmvfengjs7y 107 34 a a DT work_urmbglu2djbjvmdzmvfengjs7y 107 35 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 107 36 session session NN work_urmbglu2djbjvmdzmvfengjs7y 107 37 . . . work_urmbglu2djbjvmdzmvfengjs7y 108 1 Phase phase NN work_urmbglu2djbjvmdzmvfengjs7y 108 2 3 3 CD work_urmbglu2djbjvmdzmvfengjs7y 108 3 : : : work_urmbglu2djbjvmdzmvfengjs7y 108 4 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 108 5 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 108 6 contributing contributing NN work_urmbglu2djbjvmdzmvfengjs7y 108 7 factors factor NNS work_urmbglu2djbjvmdzmvfengjs7y 108 8 Step Step NNP work_urmbglu2djbjvmdzmvfengjs7y 108 9 5 5 CD work_urmbglu2djbjvmdzmvfengjs7y 108 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 109 1 Such such PDT work_urmbglu2djbjvmdzmvfengjs7y 109 2 a a DT work_urmbglu2djbjvmdzmvfengjs7y 109 3 dichotomous dichotomous JJ work_urmbglu2djbjvmdzmvfengjs7y 109 4 overall overall JJ work_urmbglu2djbjvmdzmvfengjs7y 109 5 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 109 6 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 109 7 value value NN work_urmbglu2djbjvmdzmvfengjs7y 109 8 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 109 9 further further RB work_urmbglu2djbjvmdzmvfengjs7y 109 10 necessary necessary JJ work_urmbglu2djbjvmdzmvfengjs7y 109 11 for for IN work_urmbglu2djbjvmdzmvfengjs7y 109 12 the the DT work_urmbglu2djbjvmdzmvfengjs7y 109 13 last last JJ work_urmbglu2djbjvmdzmvfengjs7y 109 14 step step NN work_urmbglu2djbjvmdzmvfengjs7y 109 15 of of IN work_urmbglu2djbjvmdzmvfengjs7y 109 16 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 109 17 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 109 18 procedure procedure NN work_urmbglu2djbjvmdzmvfengjs7y 109 19 , , , work_urmbglu2djbjvmdzmvfengjs7y 109 20 where where WRB work_urmbglu2djbjvmdzmvfengjs7y 109 21 the the DT work_urmbglu2djbjvmdzmvfengjs7y 109 22 analyst analyst NN work_urmbglu2djbjvmdzmvfengjs7y 109 23 estimates estimate VBZ work_urmbglu2djbjvmdzmvfengjs7y 109 24 the the DT work_urmbglu2djbjvmdzmvfengjs7y 109 25 relative relative JJ work_urmbglu2djbjvmdzmvfengjs7y 109 26 contribution contribution NN work_urmbglu2djbjvmdzmvfengjs7y 109 27 of of IN work_urmbglu2djbjvmdzmvfengjs7y 109 28 modeled model VBN work_urmbglu2djbjvmdzmvfengjs7y 109 29 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 109 30 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 109 31 to to IN work_urmbglu2djbjvmdzmvfengjs7y 109 32 overall overall JJ work_urmbglu2djbjvmdzmvfengjs7y 109 33 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 109 34 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 109 35 website website NN work_urmbglu2djbjvmdzmvfengjs7y 109 36 area area NN work_urmbglu2djbjvmdzmvfengjs7y 109 37 specific specific JJ work_urmbglu2djbjvmdzmvfengjs7y 109 38 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 109 39 discriminant discriminant JJ work_urmbglu2djbjvmdzmvfengjs7y 109 40 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 109 41 . . . work_urmbglu2djbjvmdzmvfengjs7y 110 1 Further further RB work_urmbglu2djbjvmdzmvfengjs7y 110 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 110 3 by by IN work_urmbglu2djbjvmdzmvfengjs7y 110 4 relating relate VBG work_urmbglu2djbjvmdzmvfengjs7y 110 5 the the DT work_urmbglu2djbjvmdzmvfengjs7y 110 6 actual actual JJ work_urmbglu2djbjvmdzmvfengjs7y 110 7 contribution contribution NN work_urmbglu2djbjvmdzmvfengjs7y 110 8 of of IN work_urmbglu2djbjvmdzmvfengjs7y 110 9 a a DT work_urmbglu2djbjvmdzmvfengjs7y 110 10 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 110 11 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 110 12 to to IN work_urmbglu2djbjvmdzmvfengjs7y 110 13 the the DT work_urmbglu2djbjvmdzmvfengjs7y 110 14 specified specify VBN work_urmbglu2djbjvmdzmvfengjs7y 110 15 relevance relevance NN work_urmbglu2djbjvmdzmvfengjs7y 110 16 for for IN work_urmbglu2djbjvmdzmvfengjs7y 110 17 achieving achieve VBG work_urmbglu2djbjvmdzmvfengjs7y 110 18 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 110 19 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 110 20 , , , work_urmbglu2djbjvmdzmvfengjs7y 110 21 the the DT work_urmbglu2djbjvmdzmvfengjs7y 110 22 moderating moderate VBG work_urmbglu2djbjvmdzmvfengjs7y 110 23 effect effect NN work_urmbglu2djbjvmdzmvfengjs7y 110 24 of of IN work_urmbglu2djbjvmdzmvfengjs7y 110 25 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 110 26 website website NN work_urmbglu2djbjvmdzmvfengjs7y 110 27 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 110 28 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 110 29 quantified quantify VBN work_urmbglu2djbjvmdzmvfengjs7y 110 30 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 110 31 gap gap NN work_urmbglu2djbjvmdzmvfengjs7y 110 32 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 110 33 . . . work_urmbglu2djbjvmdzmvfengjs7y 111 1 Conceptually conceptually RB work_urmbglu2djbjvmdzmvfengjs7y 111 2 similar similar JJ work_urmbglu2djbjvmdzmvfengjs7y 111 3 to to IN work_urmbglu2djbjvmdzmvfengjs7y 111 4 Brown Brown NNP work_urmbglu2djbjvmdzmvfengjs7y 111 5 and and CC work_urmbglu2djbjvmdzmvfengjs7y 111 6 Swartz Swartz NNP work_urmbglu2djbjvmdzmvfengjs7y 111 7 ’s ’s , work_urmbglu2djbjvmdzmvfengjs7y 111 8 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 111 9 Brown Brown NNP work_urmbglu2djbjvmdzmvfengjs7y 111 10 & & CC work_urmbglu2djbjvmdzmvfengjs7y 111 11 Swartz Swartz NNP work_urmbglu2djbjvmdzmvfengjs7y 111 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 111 13 1989 1989 CD work_urmbglu2djbjvmdzmvfengjs7y 111 14 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 111 15 gap gap NN work_urmbglu2djbjvmdzmvfengjs7y 111 16 determination determination NN work_urmbglu2djbjvmdzmvfengjs7y 111 17 procedure procedure NN work_urmbglu2djbjvmdzmvfengjs7y 111 18 , , , work_urmbglu2djbjvmdzmvfengjs7y 111 19 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 111 20 calculate calculate VBP work_urmbglu2djbjvmdzmvfengjs7y 111 21 a a DT work_urmbglu2djbjvmdzmvfengjs7y 111 22 “ " `` work_urmbglu2djbjvmdzmvfengjs7y 111 23 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 111 24 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 111 25 contribution- contribution- NN work_urmbglu2djbjvmdzmvfengjs7y 111 26 relevance relevance NNP work_urmbglu2djbjvmdzmvfengjs7y 111 27 gap gap NNP work_urmbglu2djbjvmdzmvfengjs7y 111 28 ” " '' work_urmbglu2djbjvmdzmvfengjs7y 111 29 calculated calculated JJ work_urmbglu2djbjvmdzmvfengjs7y 111 30 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 111 31 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 111 32 wise wise JJ work_urmbglu2djbjvmdzmvfengjs7y 111 33 for for IN work_urmbglu2djbjvmdzmvfengjs7y 111 34 each each DT work_urmbglu2djbjvmdzmvfengjs7y 111 35 website website NN work_urmbglu2djbjvmdzmvfengjs7y 111 36 area area NN work_urmbglu2djbjvmdzmvfengjs7y 111 37 and and CC work_urmbglu2djbjvmdzmvfengjs7y 111 38 its -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 111 39 attached attach VBN work_urmbglu2djbjvmdzmvfengjs7y 111 40 RMS rms NN work_urmbglu2djbjvmdzmvfengjs7y 111 41 . . . work_urmbglu2djbjvmdzmvfengjs7y 112 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 112 2 it -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 112 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 112 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 112 5 relative relative JJ work_urmbglu2djbjvmdzmvfengjs7y 112 6 relevance relevance NN work_urmbglu2djbjvmdzmvfengjs7y 112 7 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 112 8 ij ij NNP work_urmbglu2djbjvmdzmvfengjs7y 112 9 w w NNP work_urmbglu2djbjvmdzmvfengjs7y 112 10 with with IN work_urmbglu2djbjvmdzmvfengjs7y 112 11 UuSs UuSs NNP work_urmbglu2djbjvmdzmvfengjs7y 112 12 ii ii NNP work_urmbglu2djbjvmdzmvfengjs7y 112 13   NN work_urmbglu2djbjvmdzmvfengjs7y 112 14 , , , work_urmbglu2djbjvmdzmvfengjs7y 112 15 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 112 16 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 112 17 generated generate VBN work_urmbglu2djbjvmdzmvfengjs7y 112 18 by by IN work_urmbglu2djbjvmdzmvfengjs7y 112 19 business business NN work_urmbglu2djbjvmdzmvfengjs7y 112 20 experts expert NNS work_urmbglu2djbjvmdzmvfengjs7y 112 21 in in IN work_urmbglu2djbjvmdzmvfengjs7y 112 22 step step NN work_urmbglu2djbjvmdzmvfengjs7y 112 23 3 3 CD work_urmbglu2djbjvmdzmvfengjs7y 112 24 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 112 25 Eq Eq NNS work_urmbglu2djbjvmdzmvfengjs7y 112 26 . . . work_urmbglu2djbjvmdzmvfengjs7y 113 1 1 1 LS work_urmbglu2djbjvmdzmvfengjs7y 113 2 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 113 3 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 113 4 subtracted subtract VBN work_urmbglu2djbjvmdzmvfengjs7y 113 5 from from IN work_urmbglu2djbjvmdzmvfengjs7y 113 6 the the DT work_urmbglu2djbjvmdzmvfengjs7y 113 7 contribution contribution NN work_urmbglu2djbjvmdzmvfengjs7y 113 8 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 113 9 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 113 10 cij cij JJ work_urmbglu2djbjvmdzmvfengjs7y 113 11 with with IN work_urmbglu2djbjvmdzmvfengjs7y 113 12 UuSs UuSs NNP work_urmbglu2djbjvmdzmvfengjs7y 113 13 ii ii NNP work_urmbglu2djbjvmdzmvfengjs7y 113 14   NN work_urmbglu2djbjvmdzmvfengjs7y 113 15 , , , work_urmbglu2djbjvmdzmvfengjs7y 113 16 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 113 17 see see VB work_urmbglu2djbjvmdzmvfengjs7y 113 18 Eq Eq NNP work_urmbglu2djbjvmdzmvfengjs7y 113 19 . . . work_urmbglu2djbjvmdzmvfengjs7y 114 1 2 2 LS work_urmbglu2djbjvmdzmvfengjs7y 114 2 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 114 3 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 114 4 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 114 5 estimated estimate VBN work_urmbglu2djbjvmdzmvfengjs7y 114 6 by by IN work_urmbglu2djbjvmdzmvfengjs7y 114 7 discriminant discriminant JJ work_urmbglu2djbjvmdzmvfengjs7y 114 8 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 114 9 in in IN work_urmbglu2djbjvmdzmvfengjs7y 114 10 step step NN work_urmbglu2djbjvmdzmvfengjs7y 114 11 5 5 CD work_urmbglu2djbjvmdzmvfengjs7y 114 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 115 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 115 2 determination determination NN work_urmbglu2djbjvmdzmvfengjs7y 115 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 115 4 gap gap NN work_urmbglu2djbjvmdzmvfengjs7y 115 5 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 115 6 Gij Gij NNP work_urmbglu2djbjvmdzmvfengjs7y 115 7 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 115 8 expressed express VBN work_urmbglu2djbjvmdzmvfengjs7y 115 9 : : : work_urmbglu2djbjvmdzmvfengjs7y 115 10 G G NNP work_urmbglu2djbjvmdzmvfengjs7y 115 11 ij ij NNP work_urmbglu2djbjvmdzmvfengjs7y 115 12 = = SYM work_urmbglu2djbjvmdzmvfengjs7y 115 13 c c NNP work_urmbglu2djbjvmdzmvfengjs7y 115 14 ij ij NNP work_urmbglu2djbjvmdzmvfengjs7y 115 15 -w -w FW work_urmbglu2djbjvmdzmvfengjs7y 115 16 ij ij NNP work_urmbglu2djbjvmdzmvfengjs7y 115 17 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 115 18 3 3 CD work_urmbglu2djbjvmdzmvfengjs7y 115 19 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 115 20   : work_urmbglu2djbjvmdzmvfengjs7y 115 21 If if IN work_urmbglu2djbjvmdzmvfengjs7y 115 22 Gij Gij NNP work_urmbglu2djbjvmdzmvfengjs7y 115 23 ≥ ≥ UH work_urmbglu2djbjvmdzmvfengjs7y 115 24 0 0 CD work_urmbglu2djbjvmdzmvfengjs7y 115 25 than than IN work_urmbglu2djbjvmdzmvfengjs7y 115 26 the the DT work_urmbglu2djbjvmdzmvfengjs7y 115 27 website website NN work_urmbglu2djbjvmdzmvfengjs7y 115 28 supports support VBZ work_urmbglu2djbjvmdzmvfengjs7y 115 29 the the DT work_urmbglu2djbjvmdzmvfengjs7y 115 30 website website NN work_urmbglu2djbjvmdzmvfengjs7y 115 31 moderation moderation NN work_urmbglu2djbjvmdzmvfengjs7y 115 32 of of IN work_urmbglu2djbjvmdzmvfengjs7y 115 33 the the DT work_urmbglu2djbjvmdzmvfengjs7y 115 34 company company NN work_urmbglu2djbjvmdzmvfengjs7y 115 35 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 115 36 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 115 37 effort effort NN work_urmbglu2djbjvmdzmvfengjs7y 115 38 as as IN work_urmbglu2djbjvmdzmvfengjs7y 115 39 reflected reflect VBN work_urmbglu2djbjvmdzmvfengjs7y 115 40 in in IN work_urmbglu2djbjvmdzmvfengjs7y 115 41 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 115 42 website website NN work_urmbglu2djbjvmdzmvfengjs7y 115 43 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 115 44 ; ; , work_urmbglu2djbjvmdzmvfengjs7y 115 45   NFP work_urmbglu2djbjvmdzmvfengjs7y 115 46 If if IN work_urmbglu2djbjvmdzmvfengjs7y 115 47 Gij Gij NNP work_urmbglu2djbjvmdzmvfengjs7y 115 48 < < XX work_urmbglu2djbjvmdzmvfengjs7y 115 49 0 0 NFP work_urmbglu2djbjvmdzmvfengjs7y 115 50 than than IN work_urmbglu2djbjvmdzmvfengjs7y 115 51 the the DT work_urmbglu2djbjvmdzmvfengjs7y 115 52 website website NN work_urmbglu2djbjvmdzmvfengjs7y 115 53 underperforms underperform NNS work_urmbglu2djbjvmdzmvfengjs7y 115 54 in in IN work_urmbglu2djbjvmdzmvfengjs7y 115 55 moderating moderate VBG work_urmbglu2djbjvmdzmvfengjs7y 115 56 the the DT work_urmbglu2djbjvmdzmvfengjs7y 115 57 companies company NNS work_urmbglu2djbjvmdzmvfengjs7y 115 58 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 115 59 effort effort NN work_urmbglu2djbjvmdzmvfengjs7y 115 60 . . . work_urmbglu2djbjvmdzmvfengjs7y 116 1 Page page NN work_urmbglu2djbjvmdzmvfengjs7y 116 2 11/19 11/19 CD work_urmbglu2djbjvmdzmvfengjs7y 116 3 Step step NN work_urmbglu2djbjvmdzmvfengjs7y 116 4 6 6 CD work_urmbglu2djbjvmdzmvfengjs7y 116 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 117 1 These these DT work_urmbglu2djbjvmdzmvfengjs7y 117 2 findings finding NNS work_urmbglu2djbjvmdzmvfengjs7y 117 3 finally finally RB work_urmbglu2djbjvmdzmvfengjs7y 117 4 allow allow VBP work_urmbglu2djbjvmdzmvfengjs7y 117 5 the the DT work_urmbglu2djbjvmdzmvfengjs7y 117 6 analyst analyst NN work_urmbglu2djbjvmdzmvfengjs7y 117 7 to to TO work_urmbglu2djbjvmdzmvfengjs7y 117 8 formulate formulate VB work_urmbglu2djbjvmdzmvfengjs7y 117 9 demand demand NN work_urmbglu2djbjvmdzmvfengjs7y 117 10 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 117 11 actuated actuate VBN work_urmbglu2djbjvmdzmvfengjs7y 117 12 optimization optimization NN work_urmbglu2djbjvmdzmvfengjs7y 117 13 recommendations recommendation NNS work_urmbglu2djbjvmdzmvfengjs7y 117 14 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 117 15 can can MD work_urmbglu2djbjvmdzmvfengjs7y 117 16 increase increase VB work_urmbglu2djbjvmdzmvfengjs7y 117 17 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 117 18 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 117 19 of of IN work_urmbglu2djbjvmdzmvfengjs7y 117 20 the the DT work_urmbglu2djbjvmdzmvfengjs7y 117 21 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 117 22 website website NN work_urmbglu2djbjvmdzmvfengjs7y 117 23 and and CC work_urmbglu2djbjvmdzmvfengjs7y 117 24 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 117 25 used use VBN work_urmbglu2djbjvmdzmvfengjs7y 117 26 by by IN work_urmbglu2djbjvmdzmvfengjs7y 117 27 the the DT work_urmbglu2djbjvmdzmvfengjs7y 117 28 business business NN work_urmbglu2djbjvmdzmvfengjs7y 117 29 expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 117 30 for for IN work_urmbglu2djbjvmdzmvfengjs7y 117 31 managerial managerial JJ work_urmbglu2djbjvmdzmvfengjs7y 117 32 decision decision NN work_urmbglu2djbjvmdzmvfengjs7y 117 33 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 117 34 making making NN work_urmbglu2djbjvmdzmvfengjs7y 117 35 . . . work_urmbglu2djbjvmdzmvfengjs7y 118 1 4 4 LS work_urmbglu2djbjvmdzmvfengjs7y 118 2 . . . work_urmbglu2djbjvmdzmvfengjs7y 119 1 Example Example NNP work_urmbglu2djbjvmdzmvfengjs7y 119 2 Implementation implementation NN work_urmbglu2djbjvmdzmvfengjs7y 119 3 and and CC work_urmbglu2djbjvmdzmvfengjs7y 119 4 Empirical Empirical NNP work_urmbglu2djbjvmdzmvfengjs7y 119 5 Results Results NNPS work_urmbglu2djbjvmdzmvfengjs7y 119 6 The the DT work_urmbglu2djbjvmdzmvfengjs7y 119 7 developed develop VBN work_urmbglu2djbjvmdzmvfengjs7y 119 8 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 119 9 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 119 10 applied apply VBN work_urmbglu2djbjvmdzmvfengjs7y 119 11 for for IN work_urmbglu2djbjvmdzmvfengjs7y 119 12 evaluating evaluate VBG work_urmbglu2djbjvmdzmvfengjs7y 119 13 the the DT work_urmbglu2djbjvmdzmvfengjs7y 119 14 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 119 15 of of IN work_urmbglu2djbjvmdzmvfengjs7y 119 16 the the DT work_urmbglu2djbjvmdzmvfengjs7y 119 17 relational relational JJ work_urmbglu2djbjvmdzmvfengjs7y 119 18 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 119 19 strategies strategy NNS work_urmbglu2djbjvmdzmvfengjs7y 119 20 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 119 21 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 119 22 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 119 23 in in IN work_urmbglu2djbjvmdzmvfengjs7y 119 24 the the DT work_urmbglu2djbjvmdzmvfengjs7y 119 25 website website NN work_urmbglu2djbjvmdzmvfengjs7y 119 26 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 119 27 of of IN work_urmbglu2djbjvmdzmvfengjs7y 119 28 a a DT work_urmbglu2djbjvmdzmvfengjs7y 119 29 German german JJ work_urmbglu2djbjvmdzmvfengjs7y 119 30 software software NN work_urmbglu2djbjvmdzmvfengjs7y 119 31 developer developer NN work_urmbglu2djbjvmdzmvfengjs7y 119 32 . . . work_urmbglu2djbjvmdzmvfengjs7y 120 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 120 2 website website NN work_urmbglu2djbjvmdzmvfengjs7y 120 3 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 120 4 dynamic dynamic JJ work_urmbglu2djbjvmdzmvfengjs7y 120 5 and and CC work_urmbglu2djbjvmdzmvfengjs7y 120 6 contains contain VBZ work_urmbglu2djbjvmdzmvfengjs7y 120 7 over over IN work_urmbglu2djbjvmdzmvfengjs7y 120 8 25 25 CD work_urmbglu2djbjvmdzmvfengjs7y 120 9 billion billion CD work_urmbglu2djbjvmdzmvfengjs7y 120 10 distinct distinct JJ work_urmbglu2djbjvmdzmvfengjs7y 120 11 URLs url NNS work_urmbglu2djbjvmdzmvfengjs7y 120 12 for for IN work_urmbglu2djbjvmdzmvfengjs7y 120 13 content content NN work_urmbglu2djbjvmdzmvfengjs7y 120 14 generation generation NN work_urmbglu2djbjvmdzmvfengjs7y 120 15 . . . work_urmbglu2djbjvmdzmvfengjs7y 121 1 Further further RB work_urmbglu2djbjvmdzmvfengjs7y 121 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 121 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 121 4 website website NN work_urmbglu2djbjvmdzmvfengjs7y 121 5 possesses possess VBZ work_urmbglu2djbjvmdzmvfengjs7y 121 6 different different JJ work_urmbglu2djbjvmdzmvfengjs7y 121 7 functions function NNS work_urmbglu2djbjvmdzmvfengjs7y 121 8 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 121 9 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 121 10 reflected reflect VBN work_urmbglu2djbjvmdzmvfengjs7y 121 11 in in IN work_urmbglu2djbjvmdzmvfengjs7y 121 12 distinct distinct JJ work_urmbglu2djbjvmdzmvfengjs7y 121 13 website website NN work_urmbglu2djbjvmdzmvfengjs7y 121 14 areas area NNS work_urmbglu2djbjvmdzmvfengjs7y 121 15 such such JJ work_urmbglu2djbjvmdzmvfengjs7y 121 16 as as IN work_urmbglu2djbjvmdzmvfengjs7y 121 17 commerce commerce NN work_urmbglu2djbjvmdzmvfengjs7y 121 18 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 121 19 shop shop NN work_urmbglu2djbjvmdzmvfengjs7y 121 20 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 121 21 , , , work_urmbglu2djbjvmdzmvfengjs7y 121 22 content content NN work_urmbglu2djbjvmdzmvfengjs7y 121 23 and and CC work_urmbglu2djbjvmdzmvfengjs7y 121 24 media medium NNS work_urmbglu2djbjvmdzmvfengjs7y 121 25 provision provision NN work_urmbglu2djbjvmdzmvfengjs7y 121 26 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 121 27 product product NN work_urmbglu2djbjvmdzmvfengjs7y 121 28 catalogue catalogue NN work_urmbglu2djbjvmdzmvfengjs7y 121 29 , , , work_urmbglu2djbjvmdzmvfengjs7y 121 30 media medium NNS work_urmbglu2djbjvmdzmvfengjs7y 121 31 center center NN work_urmbglu2djbjvmdzmvfengjs7y 121 32 , , , work_urmbglu2djbjvmdzmvfengjs7y 121 33 company company NN work_urmbglu2djbjvmdzmvfengjs7y 121 34 , , , work_urmbglu2djbjvmdzmvfengjs7y 121 35 community community NN work_urmbglu2djbjvmdzmvfengjs7y 121 36 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 121 37 and and CC work_urmbglu2djbjvmdzmvfengjs7y 121 38 service service NN work_urmbglu2djbjvmdzmvfengjs7y 121 39 and and CC work_urmbglu2djbjvmdzmvfengjs7y 121 40 support support NN work_urmbglu2djbjvmdzmvfengjs7y 121 41 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 121 42 support support NN work_urmbglu2djbjvmdzmvfengjs7y 121 43 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 121 44 . . . work_urmbglu2djbjvmdzmvfengjs7y 122 1 As as IN work_urmbglu2djbjvmdzmvfengjs7y 122 2 specified specify VBN work_urmbglu2djbjvmdzmvfengjs7y 122 3 by by IN work_urmbglu2djbjvmdzmvfengjs7y 122 4 business business NN work_urmbglu2djbjvmdzmvfengjs7y 122 5 experts expert NNS work_urmbglu2djbjvmdzmvfengjs7y 122 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 122 7 relevant relevant JJ work_urmbglu2djbjvmdzmvfengjs7y 122 8 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 122 9 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 122 10 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 122 11 moderated moderate VBN work_urmbglu2djbjvmdzmvfengjs7y 122 12 by by IN work_urmbglu2djbjvmdzmvfengjs7y 122 13 website website NN work_urmbglu2djbjvmdzmvfengjs7y 122 14 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 122 15 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 122 16 : : : work_urmbglu2djbjvmdzmvfengjs7y 122 17 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 122 18 1 1 LS work_urmbglu2djbjvmdzmvfengjs7y 122 19 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 122 20 building building NN work_urmbglu2djbjvmdzmvfengjs7y 122 21 of of IN work_urmbglu2djbjvmdzmvfengjs7y 122 22 brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 122 23 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 122 24 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 122 25 shop shop NN work_urmbglu2djbjvmdzmvfengjs7y 122 26 area area NN work_urmbglu2djbjvmdzmvfengjs7y 122 27 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 122 28 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 122 29 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 122 30 2 2 LS work_urmbglu2djbjvmdzmvfengjs7y 122 31 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 122 32 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 122 33 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 122 34 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 122 35 all all DT work_urmbglu2djbjvmdzmvfengjs7y 122 36 content content NN work_urmbglu2djbjvmdzmvfengjs7y 122 37 providing provide VBG work_urmbglu2djbjvmdzmvfengjs7y 122 38 areas area NNS work_urmbglu2djbjvmdzmvfengjs7y 122 39 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 122 40 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 122 41 and and CC work_urmbglu2djbjvmdzmvfengjs7y 122 42 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 122 43 3 3 LS work_urmbglu2djbjvmdzmvfengjs7y 122 44 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 122 45 creation creation NN work_urmbglu2djbjvmdzmvfengjs7y 122 46 and and CC work_urmbglu2djbjvmdzmvfengjs7y 122 47 increase increase NN work_urmbglu2djbjvmdzmvfengjs7y 122 48 of of IN work_urmbglu2djbjvmdzmvfengjs7y 122 49 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 122 50 satisfaction satisfaction NN work_urmbglu2djbjvmdzmvfengjs7y 122 51 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 122 52 support support NN work_urmbglu2djbjvmdzmvfengjs7y 122 53 area area NN work_urmbglu2djbjvmdzmvfengjs7y 122 54 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 122 55 . . . work_urmbglu2djbjvmdzmvfengjs7y 123 1 4.1 4.1 CD work_urmbglu2djbjvmdzmvfengjs7y 123 2 Clickstream Clickstream NNP work_urmbglu2djbjvmdzmvfengjs7y 123 3 Data Data NNPS work_urmbglu2djbjvmdzmvfengjs7y 123 4 Collection Collection NNP work_urmbglu2djbjvmdzmvfengjs7y 123 5 and and CC work_urmbglu2djbjvmdzmvfengjs7y 123 6 Data Data NNP work_urmbglu2djbjvmdzmvfengjs7y 123 7 Preparation Preparation NNP work_urmbglu2djbjvmdzmvfengjs7y 123 8 For for IN work_urmbglu2djbjvmdzmvfengjs7y 123 9 investigating investigate VBG work_urmbglu2djbjvmdzmvfengjs7y 123 10 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 123 11 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 123 12 in in IN work_urmbglu2djbjvmdzmvfengjs7y 123 13 website website NN work_urmbglu2djbjvmdzmvfengjs7y 123 14 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 123 15 , , , work_urmbglu2djbjvmdzmvfengjs7y 123 16 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 123 17 collected collect VBD work_urmbglu2djbjvmdzmvfengjs7y 123 18 server server NN work_urmbglu2djbjvmdzmvfengjs7y 123 19 log log NN work_urmbglu2djbjvmdzmvfengjs7y 123 20 files file NNS work_urmbglu2djbjvmdzmvfengjs7y 123 21 of of IN work_urmbglu2djbjvmdzmvfengjs7y 123 22 the the DT work_urmbglu2djbjvmdzmvfengjs7y 123 23 clickstream clickstream NN work_urmbglu2djbjvmdzmvfengjs7y 123 24 over over IN work_urmbglu2djbjvmdzmvfengjs7y 123 25 a a DT work_urmbglu2djbjvmdzmvfengjs7y 123 26 period period NN work_urmbglu2djbjvmdzmvfengjs7y 123 27 of of IN work_urmbglu2djbjvmdzmvfengjs7y 123 28 four four CD work_urmbglu2djbjvmdzmvfengjs7y 123 29 weeks week NNS work_urmbglu2djbjvmdzmvfengjs7y 123 30 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 123 31 6.5 6.5 CD work_urmbglu2djbjvmdzmvfengjs7y 123 32 GB GB NNP work_urmbglu2djbjvmdzmvfengjs7y 123 33 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 123 34 . . . work_urmbglu2djbjvmdzmvfengjs7y 124 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 124 2 the the DT work_urmbglu2djbjvmdzmvfengjs7y 124 3 following follow VBG work_urmbglu2djbjvmdzmvfengjs7y 124 4 data data NN work_urmbglu2djbjvmdzmvfengjs7y 124 5 preparation preparation NN work_urmbglu2djbjvmdzmvfengjs7y 124 6 and and CC work_urmbglu2djbjvmdzmvfengjs7y 124 7 transformation transformation NN work_urmbglu2djbjvmdzmvfengjs7y 124 8 process process NN work_urmbglu2djbjvmdzmvfengjs7y 124 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 124 10 according accord VBG work_urmbglu2djbjvmdzmvfengjs7y 124 11 to to IN work_urmbglu2djbjvmdzmvfengjs7y 124 12 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 124 13 Cooley Cooley NNP work_urmbglu2djbjvmdzmvfengjs7y 124 14 , , , work_urmbglu2djbjvmdzmvfengjs7y 124 15 Mobasher Mobasher NNP work_urmbglu2djbjvmdzmvfengjs7y 124 16 , , , work_urmbglu2djbjvmdzmvfengjs7y 124 17 & & CC work_urmbglu2djbjvmdzmvfengjs7y 124 18 Srivastava Srivastava NNP work_urmbglu2djbjvmdzmvfengjs7y 124 19 , , , work_urmbglu2djbjvmdzmvfengjs7y 124 20 1999 1999 CD work_urmbglu2djbjvmdzmvfengjs7y 124 21 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 124 22 Markov Markov NNP work_urmbglu2djbjvmdzmvfengjs7y 124 23 & & CC work_urmbglu2djbjvmdzmvfengjs7y 124 24 Larose Larose NNP work_urmbglu2djbjvmdzmvfengjs7y 124 25 , , , work_urmbglu2djbjvmdzmvfengjs7y 124 26 2007 2007 CD work_urmbglu2djbjvmdzmvfengjs7y 124 27 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 124 28 , , , work_urmbglu2djbjvmdzmvfengjs7y 124 29 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 124 30 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 124 31 cleaned clean VBN work_urmbglu2djbjvmdzmvfengjs7y 124 32 and and CC work_urmbglu2djbjvmdzmvfengjs7y 124 33 sessionized sessionize VBN work_urmbglu2djbjvmdzmvfengjs7y 124 34 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 124 35 MySQL MySQL NNP work_urmbglu2djbjvmdzmvfengjs7y 124 36 5.5.9 5.5.9 NNP work_urmbglu2djbjvmdzmvfengjs7y 124 37 . . . work_urmbglu2djbjvmdzmvfengjs7y 125 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 125 2 total total NN work_urmbglu2djbjvmdzmvfengjs7y 125 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 125 4 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 125 5 identified identify VBD work_urmbglu2djbjvmdzmvfengjs7y 125 6 and and CC work_urmbglu2djbjvmdzmvfengjs7y 125 7 prepared prepare VBD work_urmbglu2djbjvmdzmvfengjs7y 125 8 1,389,413 1,389,413 CD work_urmbglu2djbjvmdzmvfengjs7y 125 9 sessions session NNS work_urmbglu2djbjvmdzmvfengjs7y 125 10 with with IN work_urmbglu2djbjvmdzmvfengjs7y 125 11 a a DT work_urmbglu2djbjvmdzmvfengjs7y 125 12 session session NN work_urmbglu2djbjvmdzmvfengjs7y 125 13 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 125 14 longer long JJR work_urmbglu2djbjvmdzmvfengjs7y 125 15 than than IN work_urmbglu2djbjvmdzmvfengjs7y 125 16 10 10 CD work_urmbglu2djbjvmdzmvfengjs7y 125 17 seconds second NNS work_urmbglu2djbjvmdzmvfengjs7y 125 18 and and CC work_urmbglu2djbjvmdzmvfengjs7y 125 19 containing contain VBG work_urmbglu2djbjvmdzmvfengjs7y 125 20 two two CD work_urmbglu2djbjvmdzmvfengjs7y 125 21 or or CC work_urmbglu2djbjvmdzmvfengjs7y 125 22 more more JJR work_urmbglu2djbjvmdzmvfengjs7y 125 23 visit visit NN work_urmbglu2djbjvmdzmvfengjs7y 125 24 actions action NNS work_urmbglu2djbjvmdzmvfengjs7y 125 25 for for IN work_urmbglu2djbjvmdzmvfengjs7y 125 26 statistical statistical JJ work_urmbglu2djbjvmdzmvfengjs7y 125 27 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 125 28 . . . work_urmbglu2djbjvmdzmvfengjs7y 126 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 126 2 integrating integrate VBG work_urmbglu2djbjvmdzmvfengjs7y 126 3 structural structural JJ work_urmbglu2djbjvmdzmvfengjs7y 126 4 information information NN work_urmbglu2djbjvmdzmvfengjs7y 126 5 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 126 6 allow allow VBP work_urmbglu2djbjvmdzmvfengjs7y 126 7 distinguishing distinguish VBG work_urmbglu2djbjvmdzmvfengjs7y 126 8 navigational navigational JJ work_urmbglu2djbjvmdzmvfengjs7y 126 9 and and CC work_urmbglu2djbjvmdzmvfengjs7y 126 10 content content NN work_urmbglu2djbjvmdzmvfengjs7y 126 11 page page NN work_urmbglu2djbjvmdzmvfengjs7y 126 12 view view NN work_urmbglu2djbjvmdzmvfengjs7y 126 13 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 126 14 , , , work_urmbglu2djbjvmdzmvfengjs7y 126 15 additional additional JJ work_urmbglu2djbjvmdzmvfengjs7y 126 16 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 126 17 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 126 18 collected collect VBN work_urmbglu2djbjvmdzmvfengjs7y 126 19 with with IN work_urmbglu2djbjvmdzmvfengjs7y 126 20 a a DT work_urmbglu2djbjvmdzmvfengjs7y 126 21 java- java- NN work_urmbglu2djbjvmdzmvfengjs7y 126 22 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 126 23 agent agent NN work_urmbglu2djbjvmdzmvfengjs7y 126 24 : : : work_urmbglu2djbjvmdzmvfengjs7y 126 25 the the DT work_urmbglu2djbjvmdzmvfengjs7y 126 26 crawler crawler NNP work_urmbglu2djbjvmdzmvfengjs7y 126 27 requested request VBD work_urmbglu2djbjvmdzmvfengjs7y 126 28 the the DT work_urmbglu2djbjvmdzmvfengjs7y 126 29 HTML HTML NNP work_urmbglu2djbjvmdzmvfengjs7y 126 30 page page NN work_urmbglu2djbjvmdzmvfengjs7y 126 31 title title NN work_urmbglu2djbjvmdzmvfengjs7y 126 32 of of IN work_urmbglu2djbjvmdzmvfengjs7y 126 33 each each DT work_urmbglu2djbjvmdzmvfengjs7y 126 34 URL url NN work_urmbglu2djbjvmdzmvfengjs7y 126 35 in in IN work_urmbglu2djbjvmdzmvfengjs7y 126 36 the the DT work_urmbglu2djbjvmdzmvfengjs7y 126 37 log log NN work_urmbglu2djbjvmdzmvfengjs7y 126 38 files file NNS work_urmbglu2djbjvmdzmvfengjs7y 126 39 , , , work_urmbglu2djbjvmdzmvfengjs7y 126 40 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 126 41 offers offer VBZ work_urmbglu2djbjvmdzmvfengjs7y 126 42 information information NN work_urmbglu2djbjvmdzmvfengjs7y 126 43 about about IN work_urmbglu2djbjvmdzmvfengjs7y 126 44 the the DT work_urmbglu2djbjvmdzmvfengjs7y 126 45 website website NN work_urmbglu2djbjvmdzmvfengjs7y 126 46 area area NN work_urmbglu2djbjvmdzmvfengjs7y 126 47 and and CC work_urmbglu2djbjvmdzmvfengjs7y 126 48 parsed parse VBD work_urmbglu2djbjvmdzmvfengjs7y 126 49 them -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 126 50 either either CC work_urmbglu2djbjvmdzmvfengjs7y 126 51 as as IN work_urmbglu2djbjvmdzmvfengjs7y 126 52 navigational navigational JJ work_urmbglu2djbjvmdzmvfengjs7y 126 53 or or CC work_urmbglu2djbjvmdzmvfengjs7y 126 54 content content JJ work_urmbglu2djbjvmdzmvfengjs7y 126 55 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 126 56 . . . work_urmbglu2djbjvmdzmvfengjs7y 127 1 To to IN work_urmbglu2djbjvmdzmvfengjs7y 127 2 this this DT work_urmbglu2djbjvmdzmvfengjs7y 127 3 end end NN work_urmbglu2djbjvmdzmvfengjs7y 127 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 127 5 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 127 6 deployed deploy VBD work_urmbglu2djbjvmdzmvfengjs7y 127 7 a a DT work_urmbglu2djbjvmdzmvfengjs7y 127 8 decision decision NN work_urmbglu2djbjvmdzmvfengjs7y 127 9 heuristic heuristic JJ work_urmbglu2djbjvmdzmvfengjs7y 127 10 : : : work_urmbglu2djbjvmdzmvfengjs7y 127 11 page page NN work_urmbglu2djbjvmdzmvfengjs7y 127 12 view view NN work_urmbglu2djbjvmdzmvfengjs7y 127 13 objects object VBZ work_urmbglu2djbjvmdzmvfengjs7y 127 14 with with IN work_urmbglu2djbjvmdzmvfengjs7y 127 15 more more JJR work_urmbglu2djbjvmdzmvfengjs7y 127 16 than than IN work_urmbglu2djbjvmdzmvfengjs7y 127 17 30 30 CD work_urmbglu2djbjvmdzmvfengjs7y 127 18 links link NNS work_urmbglu2djbjvmdzmvfengjs7y 127 19 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 127 20 navigational navigational JJ work_urmbglu2djbjvmdzmvfengjs7y 127 21 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 127 22 those those DT work_urmbglu2djbjvmdzmvfengjs7y 127 23 with with IN work_urmbglu2djbjvmdzmvfengjs7y 127 24 less less JJR work_urmbglu2djbjvmdzmvfengjs7y 127 25 than than IN work_urmbglu2djbjvmdzmvfengjs7y 127 26 30 30 CD work_urmbglu2djbjvmdzmvfengjs7y 127 27 links link NNS work_urmbglu2djbjvmdzmvfengjs7y 127 28 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 127 29 content content JJ work_urmbglu2djbjvmdzmvfengjs7y 127 30 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 127 31 . . . work_urmbglu2djbjvmdzmvfengjs7y 128 1 This this DT work_urmbglu2djbjvmdzmvfengjs7y 128 2 classification classification NN work_urmbglu2djbjvmdzmvfengjs7y 128 3 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 128 4 successfully successfully RB work_urmbglu2djbjvmdzmvfengjs7y 128 5 evaluated evaluate VBN work_urmbglu2djbjvmdzmvfengjs7y 128 6 and and CC work_urmbglu2djbjvmdzmvfengjs7y 128 7 validated validate VBN work_urmbglu2djbjvmdzmvfengjs7y 128 8 by by IN work_urmbglu2djbjvmdzmvfengjs7y 128 9 comparing compare VBG work_urmbglu2djbjvmdzmvfengjs7y 128 10 the the DT work_urmbglu2djbjvmdzmvfengjs7y 128 11 mean mean NN work_urmbglu2djbjvmdzmvfengjs7y 128 12 of of IN work_urmbglu2djbjvmdzmvfengjs7y 128 13 session session NN work_urmbglu2djbjvmdzmvfengjs7y 128 14 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 128 15 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 128 16 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 128 17 Spiliopoulou Spiliopoulou NNP work_urmbglu2djbjvmdzmvfengjs7y 128 18 & & CC work_urmbglu2djbjvmdzmvfengjs7y 128 19 Pohle Pohle NNP work_urmbglu2djbjvmdzmvfengjs7y 128 20 , , , work_urmbglu2djbjvmdzmvfengjs7y 128 21 2001 2001 CD work_urmbglu2djbjvmdzmvfengjs7y 128 22 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 128 23 . . . work_urmbglu2djbjvmdzmvfengjs7y 129 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 129 2 total total NN work_urmbglu2djbjvmdzmvfengjs7y 129 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 129 4 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 129 5 identified identify VBD work_urmbglu2djbjvmdzmvfengjs7y 129 6 143546 143546 CD work_urmbglu2djbjvmdzmvfengjs7y 129 7 distinct distinct JJ work_urmbglu2djbjvmdzmvfengjs7y 129 8 navigational navigational NN work_urmbglu2djbjvmdzmvfengjs7y 129 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 129 10 and and CC work_urmbglu2djbjvmdzmvfengjs7y 129 11 11075070 11075070 CD work_urmbglu2djbjvmdzmvfengjs7y 129 12 content content NN work_urmbglu2djbjvmdzmvfengjs7y 129 13 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 129 14 in in IN work_urmbglu2djbjvmdzmvfengjs7y 129 15 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 129 16 data data NN work_urmbglu2djbjvmdzmvfengjs7y 129 17 set set NN work_urmbglu2djbjvmdzmvfengjs7y 129 18 . . . work_urmbglu2djbjvmdzmvfengjs7y 130 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 130 2 applying apply VBG work_urmbglu2djbjvmdzmvfengjs7y 130 3 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 130 4 developed develop VBN work_urmbglu2djbjvmdzmvfengjs7y 130 5 web web NN work_urmbglu2djbjvmdzmvfengjs7y 130 6 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 130 7 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 130 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 130 9 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 130 10 generated generate VBD work_urmbglu2djbjvmdzmvfengjs7y 130 11 four four CD work_urmbglu2djbjvmdzmvfengjs7y 130 12 data data NN work_urmbglu2djbjvmdzmvfengjs7y 130 13 sets set NNS work_urmbglu2djbjvmdzmvfengjs7y 130 14 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 130 15 allocate allocate VBP work_urmbglu2djbjvmdzmvfengjs7y 130 16 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 130 17 sessions session NNS work_urmbglu2djbjvmdzmvfengjs7y 130 18 according accord VBG work_urmbglu2djbjvmdzmvfengjs7y 130 19 to to IN work_urmbglu2djbjvmdzmvfengjs7y 130 20 their -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 130 21 clicks click NNS work_urmbglu2djbjvmdzmvfengjs7y 130 22 in in IN work_urmbglu2djbjvmdzmvfengjs7y 130 23 a a DT work_urmbglu2djbjvmdzmvfengjs7y 130 24 website website NN work_urmbglu2djbjvmdzmvfengjs7y 130 25 area area NN work_urmbglu2djbjvmdzmvfengjs7y 130 26 such such JJ work_urmbglu2djbjvmdzmvfengjs7y 130 27 as as IN work_urmbglu2djbjvmdzmvfengjs7y 130 28 products product NNS work_urmbglu2djbjvmdzmvfengjs7y 130 29 , , , work_urmbglu2djbjvmdzmvfengjs7y 130 30 shop shop NN work_urmbglu2djbjvmdzmvfengjs7y 130 31 , , , work_urmbglu2djbjvmdzmvfengjs7y 130 32 community community NN work_urmbglu2djbjvmdzmvfengjs7y 130 33 and and CC work_urmbglu2djbjvmdzmvfengjs7y 130 34 support support NN work_urmbglu2djbjvmdzmvfengjs7y 130 35 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 130 36 multiple multiple JJ work_urmbglu2djbjvmdzmvfengjs7y 130 37 response response NN work_urmbglu2djbjvmdzmvfengjs7y 130 38 possible possible JJ work_urmbglu2djbjvmdzmvfengjs7y 130 39 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 130 40 . . . work_urmbglu2djbjvmdzmvfengjs7y 131 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 131 2 further further JJ work_urmbglu2djbjvmdzmvfengjs7y 131 3 data data NN work_urmbglu2djbjvmdzmvfengjs7y 131 4 quality quality NN work_urmbglu2djbjvmdzmvfengjs7y 131 5 monitoring monitoring NN work_urmbglu2djbjvmdzmvfengjs7y 131 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 131 7 outliers outlier NNS work_urmbglu2djbjvmdzmvfengjs7y 131 8 were be VBD work_urmbglu2djbjvmdzmvfengjs7y 131 9 identified identify VBN work_urmbglu2djbjvmdzmvfengjs7y 131 10 and and CC work_urmbglu2djbjvmdzmvfengjs7y 131 11 removed remove VBN work_urmbglu2djbjvmdzmvfengjs7y 131 12 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 131 13 the the DT work_urmbglu2djbjvmdzmvfengjs7y 131 14 interquartile interquartile NN work_urmbglu2djbjvmdzmvfengjs7y 131 15 range range NN work_urmbglu2djbjvmdzmvfengjs7y 131 16 method method NN work_urmbglu2djbjvmdzmvfengjs7y 131 17 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 131 18 Larose Larose NNP work_urmbglu2djbjvmdzmvfengjs7y 131 19 , , , work_urmbglu2djbjvmdzmvfengjs7y 131 20 2005 2005 CD work_urmbglu2djbjvmdzmvfengjs7y 131 21 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 131 22 for for IN work_urmbglu2djbjvmdzmvfengjs7y 131 23 the the DT work_urmbglu2djbjvmdzmvfengjs7y 131 24 ratios ratio NNS work_urmbglu2djbjvmdzmvfengjs7y 131 25 of of IN work_urmbglu2djbjvmdzmvfengjs7y 131 26 visit visit NN work_urmbglu2djbjvmdzmvfengjs7y 131 27 actions action NNS work_urmbglu2djbjvmdzmvfengjs7y 131 28 and and CC work_urmbglu2djbjvmdzmvfengjs7y 131 29 session session NN work_urmbglu2djbjvmdzmvfengjs7y 131 30 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 131 31 in in IN work_urmbglu2djbjvmdzmvfengjs7y 131 32 each each DT work_urmbglu2djbjvmdzmvfengjs7y 131 33 data data NN work_urmbglu2djbjvmdzmvfengjs7y 131 34 set set NN work_urmbglu2djbjvmdzmvfengjs7y 131 35 . . . work_urmbglu2djbjvmdzmvfengjs7y 132 1 Table table NN work_urmbglu2djbjvmdzmvfengjs7y 132 2 3 3 CD work_urmbglu2djbjvmdzmvfengjs7y 132 3 displays display VBZ work_urmbglu2djbjvmdzmvfengjs7y 132 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 132 5 Page Page NNP work_urmbglu2djbjvmdzmvfengjs7y 132 6 12/19 12/19 CD work_urmbglu2djbjvmdzmvfengjs7y 132 7 average average JJ work_urmbglu2djbjvmdzmvfengjs7y 132 8 session session NN work_urmbglu2djbjvmdzmvfengjs7y 132 9 ratio ratio NN work_urmbglu2djbjvmdzmvfengjs7y 132 10 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 132 11 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 132 12 were be VBD work_urmbglu2djbjvmdzmvfengjs7y 132 13 used use VBN work_urmbglu2djbjvmdzmvfengjs7y 132 14 for for IN work_urmbglu2djbjvmdzmvfengjs7y 132 15 model model NN work_urmbglu2djbjvmdzmvfengjs7y 132 16 specification specification NN work_urmbglu2djbjvmdzmvfengjs7y 132 17 after after IN work_urmbglu2djbjvmdzmvfengjs7y 132 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depict depict VBP work_urmbglu2djbjvmdzmvfengjs7y 133 5 differences difference NNS work_urmbglu2djbjvmdzmvfengjs7y 133 6 in in IN work_urmbglu2djbjvmdzmvfengjs7y 133 7 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 133 8 website website NN work_urmbglu2djbjvmdzmvfengjs7y 133 9 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 133 10 across across IN work_urmbglu2djbjvmdzmvfengjs7y 133 11 website website NN work_urmbglu2djbjvmdzmvfengjs7y 133 12 areas area NNS work_urmbglu2djbjvmdzmvfengjs7y 133 13 , , , work_urmbglu2djbjvmdzmvfengjs7y 133 14 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 133 15 supports support VBZ work_urmbglu2djbjvmdzmvfengjs7y 133 16 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 133 17 website website NN work_urmbglu2djbjvmdzmvfengjs7y 133 18 area area NN work_urmbglu2djbjvmdzmvfengjs7y 133 19 specific specific JJ work_urmbglu2djbjvmdzmvfengjs7y 133 20 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 133 21 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 133 22 . . . work_urmbglu2djbjvmdzmvfengjs7y 134 1 Table table NN work_urmbglu2djbjvmdzmvfengjs7y 134 2 3 3 CD work_urmbglu2djbjvmdzmvfengjs7y 134 3 Average average JJ work_urmbglu2djbjvmdzmvfengjs7y 134 4 session session NN work_urmbglu2djbjvmdzmvfengjs7y 134 5 ratio ratio NN work_urmbglu2djbjvmdzmvfengjs7y 134 6 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 134 7 in in IN work_urmbglu2djbjvmdzmvfengjs7y 134 8 website website NN work_urmbglu2djbjvmdzmvfengjs7y 134 9 areas area NNS work_urmbglu2djbjvmdzmvfengjs7y 134 10 Mean mean VBP work_urmbglu2djbjvmdzmvfengjs7y 134 11 per per IN work_urmbglu2djbjvmdzmvfengjs7y 134 12 website website NN work_urmbglu2djbjvmdzmvfengjs7y 134 13 area area NN work_urmbglu2djbjvmdzmvfengjs7y 134 14 Products product NNS work_urmbglu2djbjvmdzmvfengjs7y 134 15 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 134 16 n n NNP work_urmbglu2djbjvmdzmvfengjs7y 134 17 = = SYM work_urmbglu2djbjvmdzmvfengjs7y 134 18 114,264 114,264 CD work_urmbglu2djbjvmdzmvfengjs7y 134 19 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 134 20 Shop Shop NNP work_urmbglu2djbjvmdzmvfengjs7y 134 21 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 134 22 n n NNP work_urmbglu2djbjvmdzmvfengjs7y 134 23 = = SYM work_urmbglu2djbjvmdzmvfengjs7y 134 24 158,529 158,529 CD work_urmbglu2djbjvmdzmvfengjs7y 134 25 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 134 26 Community community NN work_urmbglu2djbjvmdzmvfengjs7y 134 27 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 134 28 n n CC work_urmbglu2djbjvmdzmvfengjs7y 134 29 = = SYM work_urmbglu2djbjvmdzmvfengjs7y 134 30 20,052 20,052 CD work_urmbglu2djbjvmdzmvfengjs7y 134 31 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 134 32 Support support NN work_urmbglu2djbjvmdzmvfengjs7y 134 33 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 134 34 n n NN work_urmbglu2djbjvmdzmvfengjs7y 134 35 = = SYM work_urmbglu2djbjvmdzmvfengjs7y 134 36 184,626 184,626 CD work_urmbglu2djbjvmdzmvfengjs7y 134 37 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 134 38 Session session NN work_urmbglu2djbjvmdzmvfengjs7y 134 39 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 134 40 per per IN work_urmbglu2djbjvmdzmvfengjs7y 134 41 website website NN work_urmbglu2djbjvmdzmvfengjs7y 134 42 area area NN work_urmbglu2djbjvmdzmvfengjs7y 134 43 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 134 44 SD SD NNP work_urmbglu2djbjvmdzmvfengjs7y 134 45 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 134 46 20.11 20.11 CD work_urmbglu2djbjvmdzmvfengjs7y 134 47 156.36 156.36 CD work_urmbglu2djbjvmdzmvfengjs7y 134 48 277.14 277.14 CD work_urmbglu2djbjvmdzmvfengjs7y 134 49 146.80 146.80 CD work_urmbglu2djbjvmdzmvfengjs7y 134 50 Session Session NNP work_urmbglu2djbjvmdzmvfengjs7y 134 51 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 134 52 per per IN work_urmbglu2djbjvmdzmvfengjs7y 134 53 navigational navigational JJ work_urmbglu2djbjvmdzmvfengjs7y 134 54 object object NN work_urmbglu2djbjvmdzmvfengjs7y 134 55 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 134 56 SD_Nav SD_Nav NNP work_urmbglu2djbjvmdzmvfengjs7y 134 57 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 134 58 14.86 14.86 CD work_urmbglu2djbjvmdzmvfengjs7y 134 59 18.82 18.82 CD work_urmbglu2djbjvmdzmvfengjs7y 134 60 21.40 21.40 CD work_urmbglu2djbjvmdzmvfengjs7y 134 61 33.52 33.52 CD work_urmbglu2djbjvmdzmvfengjs7y 134 62 Session Session NNP work_urmbglu2djbjvmdzmvfengjs7y 134 63 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 134 64 per per IN work_urmbglu2djbjvmdzmvfengjs7y 134 65 content content NN work_urmbglu2djbjvmdzmvfengjs7y 134 66 object object NN work_urmbglu2djbjvmdzmvfengjs7y 134 67 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 134 68 SD_Con SD_Con NNP work_urmbglu2djbjvmdzmvfengjs7y 134 69 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 134 70 5.25 5.25 CD work_urmbglu2djbjvmdzmvfengjs7y 134 71 137.55 137.55 CD work_urmbglu2djbjvmdzmvfengjs7y 134 72 255.74 255.74 CD work_urmbglu2djbjvmdzmvfengjs7y 134 73 113.28 113.28 CD work_urmbglu2djbjvmdzmvfengjs7y 134 74 Visit visit NN work_urmbglu2djbjvmdzmvfengjs7y 134 75 actions action NNS work_urmbglu2djbjvmdzmvfengjs7y 134 76 in in IN work_urmbglu2djbjvmdzmvfengjs7y 134 77 website website NN work_urmbglu2djbjvmdzmvfengjs7y 134 78 area area NN work_urmbglu2djbjvmdzmvfengjs7y 134 79 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 134 80 VA VA NNP work_urmbglu2djbjvmdzmvfengjs7y 134 81 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 134 82 2.85 2.85 CD work_urmbglu2djbjvmdzmvfengjs7y 134 83 3.85 3.85 CD work_urmbglu2djbjvmdzmvfengjs7y 134 84 3.98 3.98 CD work_urmbglu2djbjvmdzmvfengjs7y 134 85 3.42 3.42 CD work_urmbglu2djbjvmdzmvfengjs7y 134 86 Visit Visit NNP work_urmbglu2djbjvmdzmvfengjs7y 134 87 actions action NNS work_urmbglu2djbjvmdzmvfengjs7y 134 88 navigational navigational JJ work_urmbglu2djbjvmdzmvfengjs7y 134 89 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 134 90 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 134 91 VA_Nav VA_Nav NNP work_urmbglu2djbjvmdzmvfengjs7y 134 92 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 134 93 2.06 2.06 CD work_urmbglu2djbjvmdzmvfengjs7y 134 94 .59 .59 CD work_urmbglu2djbjvmdzmvfengjs7y 134 95 .56 .56 CD work_urmbglu2djbjvmdzmvfengjs7y 134 96 .80 .80 NFP work_urmbglu2djbjvmdzmvfengjs7y 134 97 Visit visit NN work_urmbglu2djbjvmdzmvfengjs7y 134 98 actions action NNS work_urmbglu2djbjvmdzmvfengjs7y 134 99 content content NN work_urmbglu2djbjvmdzmvfengjs7y 134 100 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 134 101 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 134 102 VA_Con VA_Con NNP work_urmbglu2djbjvmdzmvfengjs7y 134 103 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 134 104 .79 .79 NFP work_urmbglu2djbjvmdzmvfengjs7y 134 105 3.26 3.26 CD work_urmbglu2djbjvmdzmvfengjs7y 134 106 3.41 3.41 CD work_urmbglu2djbjvmdzmvfengjs7y 134 107 2.62 2.62 CD work_urmbglu2djbjvmdzmvfengjs7y 134 108 4.2 4.2 CD work_urmbglu2djbjvmdzmvfengjs7y 134 109 Data Data NNP work_urmbglu2djbjvmdzmvfengjs7y 134 110 Analysis Analysis NNP work_urmbglu2djbjvmdzmvfengjs7y 134 111 and and CC work_urmbglu2djbjvmdzmvfengjs7y 134 112 Results Results NNP work_urmbglu2djbjvmdzmvfengjs7y 134 113 Statistical statistical JJ work_urmbglu2djbjvmdzmvfengjs7y 134 114 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 134 115 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 134 116 performed perform VBN work_urmbglu2djbjvmdzmvfengjs7y 134 117 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 134 118 PASW PASW NNP work_urmbglu2djbjvmdzmvfengjs7y 134 119 Statistics Statistics NNPS work_urmbglu2djbjvmdzmvfengjs7y 134 120 18 18 CD work_urmbglu2djbjvmdzmvfengjs7y 134 121 and and CC work_urmbglu2djbjvmdzmvfengjs7y 134 122 PASW PASW NNP work_urmbglu2djbjvmdzmvfengjs7y 134 123 Modeler Modeler NNP work_urmbglu2djbjvmdzmvfengjs7y 134 124 13 13 CD work_urmbglu2djbjvmdzmvfengjs7y 134 125 . . . work_urmbglu2djbjvmdzmvfengjs7y 135 1 Data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 135 2 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 135 3 proceeded proceed VBD work_urmbglu2djbjvmdzmvfengjs7y 135 4 according accord VBG work_urmbglu2djbjvmdzmvfengjs7y 135 5 to to IN work_urmbglu2djbjvmdzmvfengjs7y 135 6 the the DT work_urmbglu2djbjvmdzmvfengjs7y 135 7 developed developed JJ work_urmbglu2djbjvmdzmvfengjs7y 135 8 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 135 9 in in IN work_urmbglu2djbjvmdzmvfengjs7y 135 10 three three CD work_urmbglu2djbjvmdzmvfengjs7y 135 11 phases phase NNS work_urmbglu2djbjvmdzmvfengjs7y 135 12 and and CC work_urmbglu2djbjvmdzmvfengjs7y 135 13 six six CD work_urmbglu2djbjvmdzmvfengjs7y 135 14 steps step NNS work_urmbglu2djbjvmdzmvfengjs7y 135 15 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 135 16 figure figure NN work_urmbglu2djbjvmdzmvfengjs7y 135 17 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 135 18 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 135 19 . . . work_urmbglu2djbjvmdzmvfengjs7y 136 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 136 2 step step NN work_urmbglu2djbjvmdzmvfengjs7y 136 3 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 136 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 136 5 the the DT work_urmbglu2djbjvmdzmvfengjs7y 136 6 business business NN work_urmbglu2djbjvmdzmvfengjs7y 136 7 expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 136 8 executed execute VBD work_urmbglu2djbjvmdzmvfengjs7y 136 9 a a DT work_urmbglu2djbjvmdzmvfengjs7y 136 10 qualitative qualitative JJ work_urmbglu2djbjvmdzmvfengjs7y 136 11 characterization characterization NN work_urmbglu2djbjvmdzmvfengjs7y 136 12 and and CC work_urmbglu2djbjvmdzmvfengjs7y 136 13 discrimination discrimination NN work_urmbglu2djbjvmdzmvfengjs7y 136 14 of of IN work_urmbglu2djbjvmdzmvfengjs7y 136 15 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 136 16 relevant relevant JJ work_urmbglu2djbjvmdzmvfengjs7y 136 17 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 136 18 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 136 19 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 136 20 the the DT work_urmbglu2djbjvmdzmvfengjs7y 136 21 website website NN work_urmbglu2djbjvmdzmvfengjs7y 136 22 and and CC work_urmbglu2djbjvmdzmvfengjs7y 136 23 a a DT work_urmbglu2djbjvmdzmvfengjs7y 136 24 provided provide VBN work_urmbglu2djbjvmdzmvfengjs7y 136 25 exploration exploration NN work_urmbglu2djbjvmdzmvfengjs7y 136 26 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 136 27 set set NN work_urmbglu2djbjvmdzmvfengjs7y 136 28 . . . work_urmbglu2djbjvmdzmvfengjs7y 137 1 As as IN work_urmbglu2djbjvmdzmvfengjs7y 137 2 a a DT work_urmbglu2djbjvmdzmvfengjs7y 137 3 result result NN work_urmbglu2djbjvmdzmvfengjs7y 137 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 137 5 thresholds threshold NNS work_urmbglu2djbjvmdzmvfengjs7y 137 6 for for IN work_urmbglu2djbjvmdzmvfengjs7y 137 7 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 137 8 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 137 9 modeling modeling NN work_urmbglu2djbjvmdzmvfengjs7y 137 10 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 137 11 the the DT work_urmbglu2djbjvmdzmvfengjs7y 137 12 ratios ratio NNS work_urmbglu2djbjvmdzmvfengjs7y 137 13 visit visit VB work_urmbglu2djbjvmdzmvfengjs7y 137 14 actions action NNS work_urmbglu2djbjvmdzmvfengjs7y 137 15 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 137 16 VA VA NNP work_urmbglu2djbjvmdzmvfengjs7y 137 17 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 137 18 and and CC work_urmbglu2djbjvmdzmvfengjs7y 137 19 session session NN work_urmbglu2djbjvmdzmvfengjs7y 137 20 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 137 21 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 137 22 SD SD NNP work_urmbglu2djbjvmdzmvfengjs7y 137 23 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 137 24 , , , work_urmbglu2djbjvmdzmvfengjs7y 137 25 and and CC work_urmbglu2djbjvmdzmvfengjs7y 137 26 other other JJ work_urmbglu2djbjvmdzmvfengjs7y 137 27 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 137 28 of of IN work_urmbglu2djbjvmdzmvfengjs7y 137 29 the the DT work_urmbglu2djbjvmdzmvfengjs7y 137 30 indicator indicator NN work_urmbglu2djbjvmdzmvfengjs7y 137 31 variables variable NNS work_urmbglu2djbjvmdzmvfengjs7y 137 32 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 137 33 describe describe VBP work_urmbglu2djbjvmdzmvfengjs7y 137 34 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 137 35 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 137 36 were be VBD work_urmbglu2djbjvmdzmvfengjs7y 137 37 defined define VBN work_urmbglu2djbjvmdzmvfengjs7y 137 38 . . . work_urmbglu2djbjvmdzmvfengjs7y 138 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 138 2 the the DT work_urmbglu2djbjvmdzmvfengjs7y 138 3 subsequent subsequent JJ work_urmbglu2djbjvmdzmvfengjs7y 138 4 classification classification NN work_urmbglu2djbjvmdzmvfengjs7y 138 5 procedure procedure NN work_urmbglu2djbjvmdzmvfengjs7y 138 6 in in IN work_urmbglu2djbjvmdzmvfengjs7y 138 7 step step NN work_urmbglu2djbjvmdzmvfengjs7y 138 8 2 2 CD work_urmbglu2djbjvmdzmvfengjs7y 138 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 138 10 a a DT work_urmbglu2djbjvmdzmvfengjs7y 138 11 C&RT C&RT NNP work_urmbglu2djbjvmdzmvfengjs7y 138 12 regression regression NN work_urmbglu2djbjvmdzmvfengjs7y 138 13 tree tree NN work_urmbglu2djbjvmdzmvfengjs7y 138 14 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 138 15 used use VBN work_urmbglu2djbjvmdzmvfengjs7y 138 16 for for IN work_urmbglu2djbjvmdzmvfengjs7y 138 17 predicting predict VBG work_urmbglu2djbjvmdzmvfengjs7y 138 18 the the DT work_urmbglu2djbjvmdzmvfengjs7y 138 19 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 138 20 of of IN work_urmbglu2djbjvmdzmvfengjs7y 138 21 the the DT work_urmbglu2djbjvmdzmvfengjs7y 138 22 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 138 23 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 138 24 browsing browsing NN work_urmbglu2djbjvmdzmvfengjs7y 138 25 and and CC work_urmbglu2djbjvmdzmvfengjs7y 138 26 fact fact NN work_urmbglu2djbjvmdzmvfengjs7y 138 27 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 138 28 finding finding NN work_urmbglu2djbjvmdzmvfengjs7y 138 29 , , , work_urmbglu2djbjvmdzmvfengjs7y 138 30 and and CC work_urmbglu2djbjvmdzmvfengjs7y 138 31 for for IN work_urmbglu2djbjvmdzmvfengjs7y 138 32 classifying classify VBG work_urmbglu2djbjvmdzmvfengjs7y 138 33 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 138 34 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 138 35 , , , work_urmbglu2djbjvmdzmvfengjs7y 138 36 first first RB work_urmbglu2djbjvmdzmvfengjs7y 138 37 within within IN work_urmbglu2djbjvmdzmvfengjs7y 138 38 a a DT work_urmbglu2djbjvmdzmvfengjs7y 138 39 training training NN work_urmbglu2djbjvmdzmvfengjs7y 138 40 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 138 41 set set NN work_urmbglu2djbjvmdzmvfengjs7y 138 42 and and CC work_urmbglu2djbjvmdzmvfengjs7y 138 43 after after IN work_urmbglu2djbjvmdzmvfengjs7y 138 44 successful successful JJ work_urmbglu2djbjvmdzmvfengjs7y 138 45 validation validation NN work_urmbglu2djbjvmdzmvfengjs7y 138 46 in in IN work_urmbglu2djbjvmdzmvfengjs7y 138 47 the the DT work_urmbglu2djbjvmdzmvfengjs7y 138 48 whole whole JJ work_urmbglu2djbjvmdzmvfengjs7y 138 49 data data NN work_urmbglu2djbjvmdzmvfengjs7y 138 50 sets set NNS work_urmbglu2djbjvmdzmvfengjs7y 138 51 of of IN work_urmbglu2djbjvmdzmvfengjs7y 138 52 the the DT work_urmbglu2djbjvmdzmvfengjs7y 138 53 net net JJ work_urmbglu2djbjvmdzmvfengjs7y 138 54 samples sample NNS work_urmbglu2djbjvmdzmvfengjs7y 138 55 . . . work_urmbglu2djbjvmdzmvfengjs7y 139 1 Measurement measurement JJ work_urmbglu2djbjvmdzmvfengjs7y 139 2 validity validity NN work_urmbglu2djbjvmdzmvfengjs7y 139 3 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 139 4 ensured ensure VBN work_urmbglu2djbjvmdzmvfengjs7y 139 5 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 139 6 the the DT work_urmbglu2djbjvmdzmvfengjs7y 139 7 Gini Gini NNP work_urmbglu2djbjvmdzmvfengjs7y 139 8 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 139 9 index index NN work_urmbglu2djbjvmdzmvfengjs7y 139 10 as as IN work_urmbglu2djbjvmdzmvfengjs7y 139 11 measure measure NN work_urmbglu2djbjvmdzmvfengjs7y 139 12 of of IN work_urmbglu2djbjvmdzmvfengjs7y 139 13 impurity impurity NN work_urmbglu2djbjvmdzmvfengjs7y 139 14 and and CC work_urmbglu2djbjvmdzmvfengjs7y 139 15 a a DT work_urmbglu2djbjvmdzmvfengjs7y 139 16 test test NN work_urmbglu2djbjvmdzmvfengjs7y 139 17 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 139 18 sample sample NN work_urmbglu2djbjvmdzmvfengjs7y 139 19 cross cross NN work_urmbglu2djbjvmdzmvfengjs7y 139 20 validation validation NN work_urmbglu2djbjvmdzmvfengjs7y 139 21 for for IN work_urmbglu2djbjvmdzmvfengjs7y 139 22 tree tree NN work_urmbglu2djbjvmdzmvfengjs7y 139 23 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 139 24 selection selection NN work_urmbglu2djbjvmdzmvfengjs7y 139 25 . . . work_urmbglu2djbjvmdzmvfengjs7y 140 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 140 2 identification identification NN work_urmbglu2djbjvmdzmvfengjs7y 140 3 and and CC work_urmbglu2djbjvmdzmvfengjs7y 140 4 selection selection NN work_urmbglu2djbjvmdzmvfengjs7y 140 5 of of IN work_urmbglu2djbjvmdzmvfengjs7y 140 6 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 140 7 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 140 8 representing represent VBG work_urmbglu2djbjvmdzmvfengjs7y 140 9 nodes node NNS work_urmbglu2djbjvmdzmvfengjs7y 140 10 in in IN work_urmbglu2djbjvmdzmvfengjs7y 140 11 the the DT work_urmbglu2djbjvmdzmvfengjs7y 140 12 regression regression NN work_urmbglu2djbjvmdzmvfengjs7y 140 13 trees tree NNS work_urmbglu2djbjvmdzmvfengjs7y 140 14 deployed deploy VBN work_urmbglu2djbjvmdzmvfengjs7y 140 15 the the DT work_urmbglu2djbjvmdzmvfengjs7y 140 16 expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 140 17 characterization characterization NN work_urmbglu2djbjvmdzmvfengjs7y 140 18 . . . work_urmbglu2djbjvmdzmvfengjs7y 141 1 Then then RB work_urmbglu2djbjvmdzmvfengjs7y 141 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 141 3 two two CD work_urmbglu2djbjvmdzmvfengjs7y 141 4 data data NN work_urmbglu2djbjvmdzmvfengjs7y 141 5 models model NNS work_urmbglu2djbjvmdzmvfengjs7y 141 6 for for IN work_urmbglu2djbjvmdzmvfengjs7y 141 7 each each DT work_urmbglu2djbjvmdzmvfengjs7y 141 8 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 141 9 were be VBD work_urmbglu2djbjvmdzmvfengjs7y 141 10 created create VBN work_urmbglu2djbjvmdzmvfengjs7y 141 11 and and CC work_urmbglu2djbjvmdzmvfengjs7y 141 12 compared compare VBN work_urmbglu2djbjvmdzmvfengjs7y 141 13 , , , work_urmbglu2djbjvmdzmvfengjs7y 141 14 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 141 15 one one CD work_urmbglu2djbjvmdzmvfengjs7y 141 16 dependent dependent JJ work_urmbglu2djbjvmdzmvfengjs7y 141 17 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 141 18 DV DV NNP work_urmbglu2djbjvmdzmvfengjs7y 141 19 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 141 20 and and CC work_urmbglu2djbjvmdzmvfengjs7y 141 21 one one CD work_urmbglu2djbjvmdzmvfengjs7y 141 22 or or CC work_urmbglu2djbjvmdzmvfengjs7y 141 23 more more JJR work_urmbglu2djbjvmdzmvfengjs7y 141 24 independent independent JJ work_urmbglu2djbjvmdzmvfengjs7y 141 25 variables variable NNS work_urmbglu2djbjvmdzmvfengjs7y 141 26 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 141 27 IV IV NNP work_urmbglu2djbjvmdzmvfengjs7y 141 28 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 141 29 . . . work_urmbglu2djbjvmdzmvfengjs7y 142 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 142 2 valid valid JJ work_urmbglu2djbjvmdzmvfengjs7y 142 3 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 142 4 inference inference NN work_urmbglu2djbjvmdzmvfengjs7y 142 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 142 6 the the DT work_urmbglu2djbjvmdzmvfengjs7y 142 7 model model NN work_urmbglu2djbjvmdzmvfengjs7y 142 8 with with IN work_urmbglu2djbjvmdzmvfengjs7y 142 9 the the DT work_urmbglu2djbjvmdzmvfengjs7y 142 10 lower low JJR work_urmbglu2djbjvmdzmvfengjs7y 142 11 standard standard JJ work_urmbglu2djbjvmdzmvfengjs7y 142 12 error error NN work_urmbglu2djbjvmdzmvfengjs7y 142 13 of of IN work_urmbglu2djbjvmdzmvfengjs7y 142 14 the the DT work_urmbglu2djbjvmdzmvfengjs7y 142 15 estimate estimate NN work_urmbglu2djbjvmdzmvfengjs7y 142 16 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 142 17 s s NNP work_urmbglu2djbjvmdzmvfengjs7y 142 18 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 142 19 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 142 20 finally finally RB work_urmbglu2djbjvmdzmvfengjs7y 142 21 preferred prefer VBN work_urmbglu2djbjvmdzmvfengjs7y 142 22 . . . work_urmbglu2djbjvmdzmvfengjs7y 143 1 Then then RB work_urmbglu2djbjvmdzmvfengjs7y 143 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 143 3 an an DT work_urmbglu2djbjvmdzmvfengjs7y 143 4 indicator indicator NN work_urmbglu2djbjvmdzmvfengjs7y 143 5 variable variable NN work_urmbglu2djbjvmdzmvfengjs7y 143 6 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 143 7 created create VBN work_urmbglu2djbjvmdzmvfengjs7y 143 8 in in IN work_urmbglu2djbjvmdzmvfengjs7y 143 9 the the DT work_urmbglu2djbjvmdzmvfengjs7y 143 10 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 143 11 sessions session NNS work_urmbglu2djbjvmdzmvfengjs7y 143 12 for for IN work_urmbglu2djbjvmdzmvfengjs7y 143 13 each each DT work_urmbglu2djbjvmdzmvfengjs7y 143 14 inferred infer VBN work_urmbglu2djbjvmdzmvfengjs7y 143 15 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 143 16 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 143 17 Breiman Breiman NNP work_urmbglu2djbjvmdzmvfengjs7y 143 18 , , , work_urmbglu2djbjvmdzmvfengjs7y 143 19 Friedman Friedman NNP work_urmbglu2djbjvmdzmvfengjs7y 143 20 , , , work_urmbglu2djbjvmdzmvfengjs7y 143 21 Stone Stone NNP work_urmbglu2djbjvmdzmvfengjs7y 143 22 , , , work_urmbglu2djbjvmdzmvfengjs7y 143 23 & & CC work_urmbglu2djbjvmdzmvfengjs7y 143 24 Olshen Olshen NNP work_urmbglu2djbjvmdzmvfengjs7y 143 25 , , , work_urmbglu2djbjvmdzmvfengjs7y 143 26 1984 1984 CD work_urmbglu2djbjvmdzmvfengjs7y 143 27 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 143 28 . . . work_urmbglu2djbjvmdzmvfengjs7y 144 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 144 2 regression regression NN work_urmbglu2djbjvmdzmvfengjs7y 144 3 models model NNS work_urmbglu2djbjvmdzmvfengjs7y 144 4 and and CC work_urmbglu2djbjvmdzmvfengjs7y 144 5 the the DT work_urmbglu2djbjvmdzmvfengjs7y 144 6 results result NNS work_urmbglu2djbjvmdzmvfengjs7y 144 7 of of IN work_urmbglu2djbjvmdzmvfengjs7y 144 8 the the DT work_urmbglu2djbjvmdzmvfengjs7y 144 9 model model NN work_urmbglu2djbjvmdzmvfengjs7y 144 10 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 144 11 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 144 12 prefers prefer VBZ work_urmbglu2djbjvmdzmvfengjs7y 144 13 model model NN work_urmbglu2djbjvmdzmvfengjs7y 144 14 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 144 15 , , , work_urmbglu2djbjvmdzmvfengjs7y 144 16 as as RB work_urmbglu2djbjvmdzmvfengjs7y 144 17 well well RB work_urmbglu2djbjvmdzmvfengjs7y 144 18 as as IN work_urmbglu2djbjvmdzmvfengjs7y 144 19 the the DT work_urmbglu2djbjvmdzmvfengjs7y 144 20 predicted predict VBN work_urmbglu2djbjvmdzmvfengjs7y 144 21 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 144 22 of of IN work_urmbglu2djbjvmdzmvfengjs7y 144 23 the the DT work_urmbglu2djbjvmdzmvfengjs7y 144 24 ratios ratio NNS work_urmbglu2djbjvmdzmvfengjs7y 144 25 in in IN work_urmbglu2djbjvmdzmvfengjs7y 144 26 model model NN work_urmbglu2djbjvmdzmvfengjs7y 144 27 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 144 28 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 144 29 shown show VBN work_urmbglu2djbjvmdzmvfengjs7y 144 30 in in IN work_urmbglu2djbjvmdzmvfengjs7y 144 31 the the DT work_urmbglu2djbjvmdzmvfengjs7y 144 32 Page Page NNP work_urmbglu2djbjvmdzmvfengjs7y 144 33 13/19 13/19 CD work_urmbglu2djbjvmdzmvfengjs7y 144 34 Appendix Appendix NNP work_urmbglu2djbjvmdzmvfengjs7y 144 35 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 144 36 Table table NN work_urmbglu2djbjvmdzmvfengjs7y 144 37 8 8 CD work_urmbglu2djbjvmdzmvfengjs7y 144 38 , , , work_urmbglu2djbjvmdzmvfengjs7y 144 39 9 9 CD work_urmbglu2djbjvmdzmvfengjs7y 144 40 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 144 41 . . . work_urmbglu2djbjvmdzmvfengjs7y 145 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 145 2 the the DT work_urmbglu2djbjvmdzmvfengjs7y 145 3 step step NN work_urmbglu2djbjvmdzmvfengjs7y 145 4 3 3 CD work_urmbglu2djbjvmdzmvfengjs7y 145 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 145 6 the the DT work_urmbglu2djbjvmdzmvfengjs7y 145 7 business business NN work_urmbglu2djbjvmdzmvfengjs7y 145 8 expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 145 9 then then RB work_urmbglu2djbjvmdzmvfengjs7y 145 10 weighted weight VBD work_urmbglu2djbjvmdzmvfengjs7y 145 11 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 145 12 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 145 13 according accord VBG work_urmbglu2djbjvmdzmvfengjs7y 145 14 to to IN work_urmbglu2djbjvmdzmvfengjs7y 145 15 their -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 145 16 impact impact NN work_urmbglu2djbjvmdzmvfengjs7y 145 17 for for IN work_urmbglu2djbjvmdzmvfengjs7y 145 18 achieving achieve VBG work_urmbglu2djbjvmdzmvfengjs7y 145 19 effective effective JJ work_urmbglu2djbjvmdzmvfengjs7y 145 20 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 145 21 in in IN work_urmbglu2djbjvmdzmvfengjs7y 145 22 each each DT work_urmbglu2djbjvmdzmvfengjs7y 145 23 investigated investigate VBN work_urmbglu2djbjvmdzmvfengjs7y 145 24 website website NN work_urmbglu2djbjvmdzmvfengjs7y 145 25 area area NN work_urmbglu2djbjvmdzmvfengjs7y 145 26 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 145 27 Eq Eq NNP work_urmbglu2djbjvmdzmvfengjs7y 145 28 . . . work_urmbglu2djbjvmdzmvfengjs7y 146 1 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 146 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 146 3 as as IN work_urmbglu2djbjvmdzmvfengjs7y 146 4 presented present VBN work_urmbglu2djbjvmdzmvfengjs7y 146 5 in in IN work_urmbglu2djbjvmdzmvfengjs7y 146 6 Table table NN work_urmbglu2djbjvmdzmvfengjs7y 146 7 4 4 CD work_urmbglu2djbjvmdzmvfengjs7y 146 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 147 1 Table table NN work_urmbglu2djbjvmdzmvfengjs7y 147 2 4 4 CD work_urmbglu2djbjvmdzmvfengjs7y 147 3 Relevance Relevance NNP work_urmbglu2djbjvmdzmvfengjs7y 147 4 weighting weighting NN work_urmbglu2djbjvmdzmvfengjs7y 147 5 of of IN work_urmbglu2djbjvmdzmvfengjs7y 147 6 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 147 7 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 147 8 Visitor Visitor NNP work_urmbglu2djbjvmdzmvfengjs7y 147 9 activities activitie VBZ work_urmbglu2djbjvmdzmvfengjs7y 147 10 Products product NNS work_urmbglu2djbjvmdzmvfengjs7y 147 11 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 147 12 Relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 147 13 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 147 14 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 147 15 Shop Shop NNP work_urmbglu2djbjvmdzmvfengjs7y 147 16 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 147 17 Building building NN work_urmbglu2djbjvmdzmvfengjs7y 147 18 of of IN work_urmbglu2djbjvmdzmvfengjs7y 147 19 brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 147 20 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 147 21 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 147 22 Community Community NNP work_urmbglu2djbjvmdzmvfengjs7y 147 23 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 147 24 Relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 147 25 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 147 26 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 147 27 Support support NN work_urmbglu2djbjvmdzmvfengjs7y 147 28 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 147 29 Creation creation NN work_urmbglu2djbjvmdzmvfengjs7y 147 30 of of IN work_urmbglu2djbjvmdzmvfengjs7y 147 31 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 147 32 satisfaction satisfaction NN work_urmbglu2djbjvmdzmvfengjs7y 147 33 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 147 34 Weights weight NNS work_urmbglu2djbjvmdzmvfengjs7y 147 35 of of IN work_urmbglu2djbjvmdzmvfengjs7y 147 36 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 147 37 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 147 38 Long long RB work_urmbglu2djbjvmdzmvfengjs7y 147 39 stay stay VBP work_urmbglu2djbjvmdzmvfengjs7y 147 40 .5 .5 NN work_urmbglu2djbjvmdzmvfengjs7y 147 41 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 147 42 .5 .5 VBN work_urmbglu2djbjvmdzmvfengjs7y 147 43 - - : work_urmbglu2djbjvmdzmvfengjs7y 147 44 Browsing browsing NN work_urmbglu2djbjvmdzmvfengjs7y 147 45 .2 .2 NN work_urmbglu2djbjvmdzmvfengjs7y 147 46 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 147 47 .3 .3 NN work_urmbglu2djbjvmdzmvfengjs7y 147 48 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 147 49 Fact fact NN work_urmbglu2djbjvmdzmvfengjs7y 147 50 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 147 51 finding finding NN work_urmbglu2djbjvmdzmvfengjs7y 147 52 .2 .2 XX work_urmbglu2djbjvmdzmvfengjs7y 147 53 .1 .1 XX work_urmbglu2djbjvmdzmvfengjs7y 147 54 .1 .1 XX work_urmbglu2djbjvmdzmvfengjs7y 147 55 .9 .9 NFP work_urmbglu2djbjvmdzmvfengjs7y 147 56 Download download NN work_urmbglu2djbjvmdzmvfengjs7y 147 57 .1 .1 NN work_urmbglu2djbjvmdzmvfengjs7y 147 58 .1 .1 CD work_urmbglu2djbjvmdzmvfengjs7y 147 59 .1 .1 XX work_urmbglu2djbjvmdzmvfengjs7y 147 60 .1 .1 NFP work_urmbglu2djbjvmdzmvfengjs7y 147 61 Purchase purchase NN work_urmbglu2djbjvmdzmvfengjs7y 147 62 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 147 63 .8 .8 SYM work_urmbglu2djbjvmdzmvfengjs7y 147 64 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 147 65 - - : work_urmbglu2djbjvmdzmvfengjs7y 147 66 Sum Sum NNP work_urmbglu2djbjvmdzmvfengjs7y 147 67 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 147 68 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 147 69 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 147 70 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 147 71 Subsequently subsequently RB work_urmbglu2djbjvmdzmvfengjs7y 147 72 , , , work_urmbglu2djbjvmdzmvfengjs7y 147 73 in in IN work_urmbglu2djbjvmdzmvfengjs7y 147 74 step step NN work_urmbglu2djbjvmdzmvfengjs7y 147 75 4 4 CD work_urmbglu2djbjvmdzmvfengjs7y 147 76 overall overall JJ work_urmbglu2djbjvmdzmvfengjs7y 147 77 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 147 78 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 147 79 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 147 80 determined determine VBN work_urmbglu2djbjvmdzmvfengjs7y 147 81 deploying deploy VBG work_urmbglu2djbjvmdzmvfengjs7y 147 82 the the DT work_urmbglu2djbjvmdzmvfengjs7y 147 83 decision decision NN work_urmbglu2djbjvmdzmvfengjs7y 147 84 heuristic heuristic JJ work_urmbglu2djbjvmdzmvfengjs7y 147 85 the the DT work_urmbglu2djbjvmdzmvfengjs7y 147 86 Eq Eq NNP work_urmbglu2djbjvmdzmvfengjs7y 147 87 . . . work_urmbglu2djbjvmdzmvfengjs7y 148 1 2 2 LS work_urmbglu2djbjvmdzmvfengjs7y 148 2 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 148 3 Table table NN work_urmbglu2djbjvmdzmvfengjs7y 148 4 5 5 CD work_urmbglu2djbjvmdzmvfengjs7y 148 5 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 148 6 . . . work_urmbglu2djbjvmdzmvfengjs7y 149 1 Results result NNS work_urmbglu2djbjvmdzmvfengjs7y 149 2 demonstrate demonstrate VBP work_urmbglu2djbjvmdzmvfengjs7y 149 3 that that IN work_urmbglu2djbjvmdzmvfengjs7y 149 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 149 5 company company NN work_urmbglu2djbjvmdzmvfengjs7y 149 6 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 149 7 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 149 8 effort effort NN work_urmbglu2djbjvmdzmvfengjs7y 149 9 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 149 10 moderated moderate VBN work_urmbglu2djbjvmdzmvfengjs7y 149 11 differently differently RB work_urmbglu2djbjvmdzmvfengjs7y 149 12 in in IN work_urmbglu2djbjvmdzmvfengjs7y 149 13 each each DT work_urmbglu2djbjvmdzmvfengjs7y 149 14 website website NN work_urmbglu2djbjvmdzmvfengjs7y 149 15 area area NN work_urmbglu2djbjvmdzmvfengjs7y 149 16 : : : work_urmbglu2djbjvmdzmvfengjs7y 149 17 for for IN work_urmbglu2djbjvmdzmvfengjs7y 149 18 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 149 19 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 149 20 in in IN work_urmbglu2djbjvmdzmvfengjs7y 149 21 the the DT work_urmbglu2djbjvmdzmvfengjs7y 149 22 product product NN work_urmbglu2djbjvmdzmvfengjs7y 149 23 area area NN work_urmbglu2djbjvmdzmvfengjs7y 149 24 , , , work_urmbglu2djbjvmdzmvfengjs7y 149 25 only only RB work_urmbglu2djbjvmdzmvfengjs7y 149 26 45 45 CD work_urmbglu2djbjvmdzmvfengjs7y 149 27 % % NN work_urmbglu2djbjvmdzmvfengjs7y 149 28 of of IN work_urmbglu2djbjvmdzmvfengjs7y 149 29 all all DT work_urmbglu2djbjvmdzmvfengjs7y 149 30 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 149 31 sessions session NNS work_urmbglu2djbjvmdzmvfengjs7y 149 32 were be VBD work_urmbglu2djbjvmdzmvfengjs7y 149 33 effective effective JJ work_urmbglu2djbjvmdzmvfengjs7y 149 34 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 149 35 whereas whereas IN work_urmbglu2djbjvmdzmvfengjs7y 149 36 in in IN work_urmbglu2djbjvmdzmvfengjs7y 149 37 the the DT work_urmbglu2djbjvmdzmvfengjs7y 149 38 community community NN work_urmbglu2djbjvmdzmvfengjs7y 149 39 area area NN work_urmbglu2djbjvmdzmvfengjs7y 149 40 , , , work_urmbglu2djbjvmdzmvfengjs7y 149 41 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 149 42 provides provide VBZ work_urmbglu2djbjvmdzmvfengjs7y 149 43 an an DT work_urmbglu2djbjvmdzmvfengjs7y 149 44 exchange exchange NN work_urmbglu2djbjvmdzmvfengjs7y 149 45 forum forum NN work_urmbglu2djbjvmdzmvfengjs7y 149 46 between between IN work_urmbglu2djbjvmdzmvfengjs7y 149 47 customers customer NNS work_urmbglu2djbjvmdzmvfengjs7y 149 48 , , , work_urmbglu2djbjvmdzmvfengjs7y 149 49 a a DT work_urmbglu2djbjvmdzmvfengjs7y 149 50 high high JJ work_urmbglu2djbjvmdzmvfengjs7y 149 51 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 149 52 of of IN work_urmbglu2djbjvmdzmvfengjs7y 149 53 77 77 CD work_urmbglu2djbjvmdzmvfengjs7y 149 54 % % NN work_urmbglu2djbjvmdzmvfengjs7y 149 55 in in IN work_urmbglu2djbjvmdzmvfengjs7y 149 56 the the DT work_urmbglu2djbjvmdzmvfengjs7y 149 57 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 149 58 sessions session NNS work_urmbglu2djbjvmdzmvfengjs7y 149 59 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 149 60 achieved achieve VBN work_urmbglu2djbjvmdzmvfengjs7y 149 61 . . . work_urmbglu2djbjvmdzmvfengjs7y 150 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 150 2 the the DT work_urmbglu2djbjvmdzmvfengjs7y 150 3 building building NN work_urmbglu2djbjvmdzmvfengjs7y 150 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 150 5 brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 150 6 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 150 7 in in IN work_urmbglu2djbjvmdzmvfengjs7y 150 8 the the DT work_urmbglu2djbjvmdzmvfengjs7y 150 9 shop shop NN work_urmbglu2djbjvmdzmvfengjs7y 150 10 area area NN work_urmbglu2djbjvmdzmvfengjs7y 150 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 150 12 the the DT work_urmbglu2djbjvmdzmvfengjs7y 150 13 website website NN work_urmbglu2djbjvmdzmvfengjs7y 150 14 performed perform VBD work_urmbglu2djbjvmdzmvfengjs7y 150 15 moderately moderately RB work_urmbglu2djbjvmdzmvfengjs7y 150 16 efficient efficient JJ work_urmbglu2djbjvmdzmvfengjs7y 150 17 , , , work_urmbglu2djbjvmdzmvfengjs7y 150 18 with with IN work_urmbglu2djbjvmdzmvfengjs7y 150 19 48 48 CD work_urmbglu2djbjvmdzmvfengjs7y 150 20 % % NN work_urmbglu2djbjvmdzmvfengjs7y 150 21 of of IN work_urmbglu2djbjvmdzmvfengjs7y 150 22 visitors visitor NNS work_urmbglu2djbjvmdzmvfengjs7y 150 23 sessions session NNS work_urmbglu2djbjvmdzmvfengjs7y 150 24 supporting support VBG work_urmbglu2djbjvmdzmvfengjs7y 150 25 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 150 26 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 150 27 . . . work_urmbglu2djbjvmdzmvfengjs7y 151 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 151 2 creation creation NN work_urmbglu2djbjvmdzmvfengjs7y 151 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 151 4 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 151 5 satisfaction satisfaction NN work_urmbglu2djbjvmdzmvfengjs7y 151 6 displays display VBZ work_urmbglu2djbjvmdzmvfengjs7y 151 7 the the DT work_urmbglu2djbjvmdzmvfengjs7y 151 8 highest high JJS work_urmbglu2djbjvmdzmvfengjs7y 151 9 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 151 10 failure failure NN work_urmbglu2djbjvmdzmvfengjs7y 151 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 151 12 including include VBG work_urmbglu2djbjvmdzmvfengjs7y 151 13 75 75 CD work_urmbglu2djbjvmdzmvfengjs7y 151 14 % % NN work_urmbglu2djbjvmdzmvfengjs7y 151 15 of of IN work_urmbglu2djbjvmdzmvfengjs7y 151 16 all all DT work_urmbglu2djbjvmdzmvfengjs7y 151 17 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 151 18 sessions session NNS work_urmbglu2djbjvmdzmvfengjs7y 151 19 . . . work_urmbglu2djbjvmdzmvfengjs7y 152 1 Table table NN work_urmbglu2djbjvmdzmvfengjs7y 152 2 5 5 CD work_urmbglu2djbjvmdzmvfengjs7y 152 3 Results result NNS work_urmbglu2djbjvmdzmvfengjs7y 152 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 152 5 overall overall JJ work_urmbglu2djbjvmdzmvfengjs7y 152 6 RMS rms NN work_urmbglu2djbjvmdzmvfengjs7y 152 7 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 152 8 determination determination NN work_urmbglu2djbjvmdzmvfengjs7y 152 9 in in IN work_urmbglu2djbjvmdzmvfengjs7y 152 10 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 152 11 sessions session NNS work_urmbglu2djbjvmdzmvfengjs7y 152 12 Products Products NNP work_urmbglu2djbjvmdzmvfengjs7y 152 13 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 152 14 Relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 152 15 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 152 16 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 152 17 Shop Shop NNP work_urmbglu2djbjvmdzmvfengjs7y 152 18 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 152 19 Building building NN work_urmbglu2djbjvmdzmvfengjs7y 152 20 of of IN work_urmbglu2djbjvmdzmvfengjs7y 152 21 brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 152 22 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 152 23 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 152 24 Community Community NNP work_urmbglu2djbjvmdzmvfengjs7y 152 25 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 152 26 Relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 152 27 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 152 28 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 152 29 Support support NN work_urmbglu2djbjvmdzmvfengjs7y 152 30 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 152 31 Creation creation NN work_urmbglu2djbjvmdzmvfengjs7y 152 32 of of IN work_urmbglu2djbjvmdzmvfengjs7y 152 33 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 152 34 satisfaction satisfaction NN work_urmbglu2djbjvmdzmvfengjs7y 152 35 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 152 36 N n CD work_urmbglu2djbjvmdzmvfengjs7y 152 37 % % NN work_urmbglu2djbjvmdzmvfengjs7y 152 38 N n CD work_urmbglu2djbjvmdzmvfengjs7y 152 39 % % NN work_urmbglu2djbjvmdzmvfengjs7y 152 40 N n CD work_urmbglu2djbjvmdzmvfengjs7y 152 41 % % NN work_urmbglu2djbjvmdzmvfengjs7y 152 42 N n CD work_urmbglu2djbjvmdzmvfengjs7y 152 43 % % NN work_urmbglu2djbjvmdzmvfengjs7y 152 44 RMS rms NN work_urmbglu2djbjvmdzmvfengjs7y 152 45 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 152 46 51,308 51,308 CD work_urmbglu2djbjvmdzmvfengjs7y 152 47 44.9 44.9 CD work_urmbglu2djbjvmdzmvfengjs7y 152 48 74,638 74,638 CD work_urmbglu2djbjvmdzmvfengjs7y 152 49 47.1 47.1 CD work_urmbglu2djbjvmdzmvfengjs7y 152 50 15,579 15,579 CD work_urmbglu2djbjvmdzmvfengjs7y 152 51 77.7 77.7 CD work_urmbglu2djbjvmdzmvfengjs7y 152 52 46,375 46,375 CD work_urmbglu2djbjvmdzmvfengjs7y 152 53 25.1 25.1 CD work_urmbglu2djbjvmdzmvfengjs7y 152 54 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 152 55 failure failure NN work_urmbglu2djbjvmdzmvfengjs7y 152 56 62,956 62,956 CD work_urmbglu2djbjvmdzmvfengjs7y 152 57 55.1 55.1 CD work_urmbglu2djbjvmdzmvfengjs7y 152 58 83,891 83,891 CD work_urmbglu2djbjvmdzmvfengjs7y 152 59 52.9 52.9 CD work_urmbglu2djbjvmdzmvfengjs7y 152 60 4,473 4,473 CD work_urmbglu2djbjvmdzmvfengjs7y 152 61 22.3 22.3 CD work_urmbglu2djbjvmdzmvfengjs7y 152 62 138,251 138,251 CD work_urmbglu2djbjvmdzmvfengjs7y 152 63 74.9 74.9 CD work_urmbglu2djbjvmdzmvfengjs7y 152 64 Total Total NNP work_urmbglu2djbjvmdzmvfengjs7y 152 65 114,264 114,264 CD work_urmbglu2djbjvmdzmvfengjs7y 152 66 100 100 CD work_urmbglu2djbjvmdzmvfengjs7y 152 67 158,529 158,529 CD work_urmbglu2djbjvmdzmvfengjs7y 152 68 100 100 CD work_urmbglu2djbjvmdzmvfengjs7y 152 69 20,052 20,052 CD work_urmbglu2djbjvmdzmvfengjs7y 152 70 100 100 CD work_urmbglu2djbjvmdzmvfengjs7y 152 71 184,626 184,626 CD work_urmbglu2djbjvmdzmvfengjs7y 152 72 100 100 CD work_urmbglu2djbjvmdzmvfengjs7y 152 73 In in IN work_urmbglu2djbjvmdzmvfengjs7y 152 74 step step NN work_urmbglu2djbjvmdzmvfengjs7y 152 75 5 5 CD work_urmbglu2djbjvmdzmvfengjs7y 152 76 of of IN work_urmbglu2djbjvmdzmvfengjs7y 152 77 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 152 78 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 152 79 , , , work_urmbglu2djbjvmdzmvfengjs7y 152 80 discriminant discriminant JJ work_urmbglu2djbjvmdzmvfengjs7y 152 81 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 152 82 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 152 83 used use VBN work_urmbglu2djbjvmdzmvfengjs7y 152 84 for for IN work_urmbglu2djbjvmdzmvfengjs7y 152 85 determining determine VBG work_urmbglu2djbjvmdzmvfengjs7y 152 86 the the DT work_urmbglu2djbjvmdzmvfengjs7y 152 87 relative relative JJ work_urmbglu2djbjvmdzmvfengjs7y 152 88 contribution contribution NN work_urmbglu2djbjvmdzmvfengjs7y 152 89 of of IN work_urmbglu2djbjvmdzmvfengjs7y 152 90 the the DT work_urmbglu2djbjvmdzmvfengjs7y 152 91 weighted weighted JJ work_urmbglu2djbjvmdzmvfengjs7y 152 92 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 152 93 to to IN work_urmbglu2djbjvmdzmvfengjs7y 152 94 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 152 95 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 152 96 , , , work_urmbglu2djbjvmdzmvfengjs7y 152 97 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 152 98 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 152 99 also also RB work_urmbglu2djbjvmdzmvfengjs7y 152 100 used use VBN work_urmbglu2djbjvmdzmvfengjs7y 152 101 as as IN work_urmbglu2djbjvmdzmvfengjs7y 152 102 input input NN work_urmbglu2djbjvmdzmvfengjs7y 152 103 for for IN work_urmbglu2djbjvmdzmvfengjs7y 152 104 the the DT work_urmbglu2djbjvmdzmvfengjs7y 152 105 following follow VBG work_urmbglu2djbjvmdzmvfengjs7y 152 106 gap gap NN work_urmbglu2djbjvmdzmvfengjs7y 152 107 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 152 108 procedure procedure NN work_urmbglu2djbjvmdzmvfengjs7y 152 109 . . . work_urmbglu2djbjvmdzmvfengjs7y 153 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 153 2 ensuring ensure VBG work_urmbglu2djbjvmdzmvfengjs7y 153 3 measurement measurement NN work_urmbglu2djbjvmdzmvfengjs7y 153 4 validity validity NN work_urmbglu2djbjvmdzmvfengjs7y 153 5 of of IN work_urmbglu2djbjvmdzmvfengjs7y 153 6 the the DT work_urmbglu2djbjvmdzmvfengjs7y 153 7 discriminant discriminant JJ work_urmbglu2djbjvmdzmvfengjs7y 153 8 function function NN work_urmbglu2djbjvmdzmvfengjs7y 153 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 153 10 the the DT work_urmbglu2djbjvmdzmvfengjs7y 153 11 assumption assumption NN work_urmbglu2djbjvmdzmvfengjs7y 153 12 of of IN work_urmbglu2djbjvmdzmvfengjs7y 153 13 homogeneity homogeneity NN work_urmbglu2djbjvmdzmvfengjs7y 153 14 of of IN work_urmbglu2djbjvmdzmvfengjs7y 153 15 variance variance NN work_urmbglu2djbjvmdzmvfengjs7y 153 16 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 153 17 Page Page NNP work_urmbglu2djbjvmdzmvfengjs7y 153 18 14/19 14/19 CD work_urmbglu2djbjvmdzmvfengjs7y 153 19 fulfilled fulfil VBD work_urmbglu2djbjvmdzmvfengjs7y 153 20 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 153 21 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 153 22 could could MD work_urmbglu2djbjvmdzmvfengjs7y 153 23 thus thus RB work_urmbglu2djbjvmdzmvfengjs7y 153 24 be be VB work_urmbglu2djbjvmdzmvfengjs7y 153 25 conducted conduct VBN work_urmbglu2djbjvmdzmvfengjs7y 153 26 . . . work_urmbglu2djbjvmdzmvfengjs7y 154 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 154 2 model model NN work_urmbglu2djbjvmdzmvfengjs7y 154 3 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 154 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 154 5 quality quality NN work_urmbglu2djbjvmdzmvfengjs7y 154 6 of of IN work_urmbglu2djbjvmdzmvfengjs7y 154 7 discrimination discrimination NN work_urmbglu2djbjvmdzmvfengjs7y 154 8 was be VBD work_urmbglu2djbjvmdzmvfengjs7y 154 9 very very RB work_urmbglu2djbjvmdzmvfengjs7y 154 10 high high JJ work_urmbglu2djbjvmdzmvfengjs7y 154 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 154 12 as as IN work_urmbglu2djbjvmdzmvfengjs7y 154 13 shown show VBN work_urmbglu2djbjvmdzmvfengjs7y 154 14 in in IN work_urmbglu2djbjvmdzmvfengjs7y 154 15 high high JJ work_urmbglu2djbjvmdzmvfengjs7y 154 16 eigenvalues eigenvalue NNS work_urmbglu2djbjvmdzmvfengjs7y 154 17 and and CC work_urmbglu2djbjvmdzmvfengjs7y 154 18 low low JJ work_urmbglu2djbjvmdzmvfengjs7y 154 19 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 154 20 of of IN work_urmbglu2djbjvmdzmvfengjs7y 154 21 Wilk Wilk NNP work_urmbglu2djbjvmdzmvfengjs7y 154 22 ’s ’s NNP work_urmbglu2djbjvmdzmvfengjs7y 154 23 Lambda Lambda NNP work_urmbglu2djbjvmdzmvfengjs7y 154 24 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 154 25 eigenvalues eigenvalue NNS work_urmbglu2djbjvmdzmvfengjs7y 154 26 between between IN work_urmbglu2djbjvmdzmvfengjs7y 154 27 5.04 5.04 CD work_urmbglu2djbjvmdzmvfengjs7y 154 28 and and CC work_urmbglu2djbjvmdzmvfengjs7y 154 29 8.84 8.84 CD work_urmbglu2djbjvmdzmvfengjs7y 154 30 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 154 31 Wilk Wilk NNP work_urmbglu2djbjvmdzmvfengjs7y 154 32 ’s ’s NNP work_urmbglu2djbjvmdzmvfengjs7y 154 33 Lambda Lambda NNP work_urmbglu2djbjvmdzmvfengjs7y 154 34 between between IN work_urmbglu2djbjvmdzmvfengjs7y 154 35 .10 .10 NFP work_urmbglu2djbjvmdzmvfengjs7y 154 36 and and CC work_urmbglu2djbjvmdzmvfengjs7y 154 37 .17 .17 CD work_urmbglu2djbjvmdzmvfengjs7y 154 38 with with IN work_urmbglu2djbjvmdzmvfengjs7y 154 39 p p NN work_urmbglu2djbjvmdzmvfengjs7y 154 40 < < XX work_urmbglu2djbjvmdzmvfengjs7y 154 41 .001 .001 CD work_urmbglu2djbjvmdzmvfengjs7y 154 42 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 154 43 . . . work_urmbglu2djbjvmdzmvfengjs7y 155 1 Further further RB work_urmbglu2djbjvmdzmvfengjs7y 155 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 155 3 classification classification NN work_urmbglu2djbjvmdzmvfengjs7y 155 4 results result NNS work_urmbglu2djbjvmdzmvfengjs7y 155 5 for for IN work_urmbglu2djbjvmdzmvfengjs7y 155 6 the the DT work_urmbglu2djbjvmdzmvfengjs7y 155 7 predicted predict VBN work_urmbglu2djbjvmdzmvfengjs7y 155 8 group group NN work_urmbglu2djbjvmdzmvfengjs7y 155 9 membership membership NN work_urmbglu2djbjvmdzmvfengjs7y 155 10 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 155 11 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 155 12 failure failure NN work_urmbglu2djbjvmdzmvfengjs7y 155 13 / / SYM work_urmbglu2djbjvmdzmvfengjs7y 155 14 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 155 15 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 155 16 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 155 17 satisfying satisfy VBG work_urmbglu2djbjvmdzmvfengjs7y 155 18 with with IN work_urmbglu2djbjvmdzmvfengjs7y 155 19 95.3 95.3 CD work_urmbglu2djbjvmdzmvfengjs7y 155 20 % % NN work_urmbglu2djbjvmdzmvfengjs7y 155 21 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 155 22 products product NNS work_urmbglu2djbjvmdzmvfengjs7y 155 23 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 155 24 , , , work_urmbglu2djbjvmdzmvfengjs7y 155 25 95.8 95.8 CD work_urmbglu2djbjvmdzmvfengjs7y 155 26 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 155 27 community community NN work_urmbglu2djbjvmdzmvfengjs7y 155 28 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 155 29 , , , work_urmbglu2djbjvmdzmvfengjs7y 155 30 99 99 CD work_urmbglu2djbjvmdzmvfengjs7y 155 31 % % NN work_urmbglu2djbjvmdzmvfengjs7y 155 32 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 155 33 support support NN work_urmbglu2djbjvmdzmvfengjs7y 155 34 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 155 35 , , , work_urmbglu2djbjvmdzmvfengjs7y 155 36 and and CC work_urmbglu2djbjvmdzmvfengjs7y 155 37 100 100 CD work_urmbglu2djbjvmdzmvfengjs7y 155 38 % % NN work_urmbglu2djbjvmdzmvfengjs7y 155 39 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 155 40 shop shop NN work_urmbglu2djbjvmdzmvfengjs7y 155 41 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 155 42 for for IN work_urmbglu2djbjvmdzmvfengjs7y 155 43 the the DT work_urmbglu2djbjvmdzmvfengjs7y 155 44 correct correct JJ work_urmbglu2djbjvmdzmvfengjs7y 155 45 prediction prediction NN work_urmbglu2djbjvmdzmvfengjs7y 155 46 assumed assume VBD work_urmbglu2djbjvmdzmvfengjs7y 155 47 a a DT work_urmbglu2djbjvmdzmvfengjs7y 155 48 priori priori JJ work_urmbglu2djbjvmdzmvfengjs7y 155 49 probability probability NN work_urmbglu2djbjvmdzmvfengjs7y 155 50 . . . work_urmbglu2djbjvmdzmvfengjs7y 156 1 Table table NN work_urmbglu2djbjvmdzmvfengjs7y 156 2 6 6 CD work_urmbglu2djbjvmdzmvfengjs7y 156 3 presents present VBZ work_urmbglu2djbjvmdzmvfengjs7y 156 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 156 5 average average JJ work_urmbglu2djbjvmdzmvfengjs7y 156 6 discriminant discriminant JJ work_urmbglu2djbjvmdzmvfengjs7y 156 7 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 156 8 and and CC work_urmbglu2djbjvmdzmvfengjs7y 156 9 relative relative JJ work_urmbglu2djbjvmdzmvfengjs7y 156 10 importance importance NN work_urmbglu2djbjvmdzmvfengjs7y 156 11 of of IN work_urmbglu2djbjvmdzmvfengjs7y 156 12 the the DT work_urmbglu2djbjvmdzmvfengjs7y 156 13 weighted weighted JJ work_urmbglu2djbjvmdzmvfengjs7y 156 14 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 156 15 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 156 16 for for IN work_urmbglu2djbjvmdzmvfengjs7y 156 17 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 156 18 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 156 19 . . . work_urmbglu2djbjvmdzmvfengjs7y 157 1 Discriminant discriminant JJ work_urmbglu2djbjvmdzmvfengjs7y 157 2 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 157 3 results result NNS work_urmbglu2djbjvmdzmvfengjs7y 157 4 indicate indicate VBP work_urmbglu2djbjvmdzmvfengjs7y 157 5 that that IN work_urmbglu2djbjvmdzmvfengjs7y 157 6 the the DT work_urmbglu2djbjvmdzmvfengjs7y 157 7 relative relative JJ work_urmbglu2djbjvmdzmvfengjs7y 157 8 contribution contribution NN work_urmbglu2djbjvmdzmvfengjs7y 157 9 of of IN work_urmbglu2djbjvmdzmvfengjs7y 157 10 website website NN work_urmbglu2djbjvmdzmvfengjs7y 157 11 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 157 12 to to IN work_urmbglu2djbjvmdzmvfengjs7y 157 13 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 157 14 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 157 15 varies vary VBZ work_urmbglu2djbjvmdzmvfengjs7y 157 16 across across IN work_urmbglu2djbjvmdzmvfengjs7y 157 17 the the DT work_urmbglu2djbjvmdzmvfengjs7y 157 18 website website NN work_urmbglu2djbjvmdzmvfengjs7y 157 19 area area NN work_urmbglu2djbjvmdzmvfengjs7y 157 20 and and CC work_urmbglu2djbjvmdzmvfengjs7y 157 21 supports support VBZ work_urmbglu2djbjvmdzmvfengjs7y 157 22 different different JJ work_urmbglu2djbjvmdzmvfengjs7y 157 23 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 157 24 segments segment NNS work_urmbglu2djbjvmdzmvfengjs7y 157 25 in in IN work_urmbglu2djbjvmdzmvfengjs7y 157 26 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 157 27 value value NN work_urmbglu2djbjvmdzmvfengjs7y 157 28 creation creation NN work_urmbglu2djbjvmdzmvfengjs7y 157 29 . . . work_urmbglu2djbjvmdzmvfengjs7y 158 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 158 2 effective effective JJ work_urmbglu2djbjvmdzmvfengjs7y 158 3 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 158 4 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 158 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 158 6 long long JJ work_urmbglu2djbjvmdzmvfengjs7y 158 7 stay stay NN work_urmbglu2djbjvmdzmvfengjs7y 158 8 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 158 9 the the DT work_urmbglu2djbjvmdzmvfengjs7y 158 10 greatest great JJS work_urmbglu2djbjvmdzmvfengjs7y 158 11 contributing contributing JJ work_urmbglu2djbjvmdzmvfengjs7y 158 12 factor factor NN work_urmbglu2djbjvmdzmvfengjs7y 158 13 in in IN work_urmbglu2djbjvmdzmvfengjs7y 158 14 the the DT work_urmbglu2djbjvmdzmvfengjs7y 158 15 products product NNS work_urmbglu2djbjvmdzmvfengjs7y 158 16 and and CC work_urmbglu2djbjvmdzmvfengjs7y 158 17 community community NN work_urmbglu2djbjvmdzmvfengjs7y 158 18 area area NN work_urmbglu2djbjvmdzmvfengjs7y 158 19 . . . work_urmbglu2djbjvmdzmvfengjs7y 159 1 Customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 159 2 value value NN work_urmbglu2djbjvmdzmvfengjs7y 159 3 can can MD work_urmbglu2djbjvmdzmvfengjs7y 159 4 be be VB work_urmbglu2djbjvmdzmvfengjs7y 159 5 gained gain VBN work_urmbglu2djbjvmdzmvfengjs7y 159 6 by by IN work_urmbglu2djbjvmdzmvfengjs7y 159 7 those those DT work_urmbglu2djbjvmdzmvfengjs7y 159 8 visitors visitor NNS work_urmbglu2djbjvmdzmvfengjs7y 159 9 who who WP work_urmbglu2djbjvmdzmvfengjs7y 159 10 browse browse VBP work_urmbglu2djbjvmdzmvfengjs7y 159 11 in in IN work_urmbglu2djbjvmdzmvfengjs7y 159 12 the the DT work_urmbglu2djbjvmdzmvfengjs7y 159 13 product product NN work_urmbglu2djbjvmdzmvfengjs7y 159 14 area area NN work_urmbglu2djbjvmdzmvfengjs7y 159 15 and and CC work_urmbglu2djbjvmdzmvfengjs7y 159 16 stay stay VB work_urmbglu2djbjvmdzmvfengjs7y 159 17 long long RB work_urmbglu2djbjvmdzmvfengjs7y 159 18 in in IN work_urmbglu2djbjvmdzmvfengjs7y 159 19 the the DT work_urmbglu2djbjvmdzmvfengjs7y 159 20 community community NN work_urmbglu2djbjvmdzmvfengjs7y 159 21 area area NN work_urmbglu2djbjvmdzmvfengjs7y 159 22 because because IN work_urmbglu2djbjvmdzmvfengjs7y 159 23 both both DT work_urmbglu2djbjvmdzmvfengjs7y 159 24 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 159 25 indicate indicate VBP work_urmbglu2djbjvmdzmvfengjs7y 159 26 high high JJ work_urmbglu2djbjvmdzmvfengjs7y 159 27 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 159 28 engagement engagement NN work_urmbglu2djbjvmdzmvfengjs7y 159 29 with with IN work_urmbglu2djbjvmdzmvfengjs7y 159 30 the the DT work_urmbglu2djbjvmdzmvfengjs7y 159 31 website website NN work_urmbglu2djbjvmdzmvfengjs7y 159 32 content content NN work_urmbglu2djbjvmdzmvfengjs7y 159 33 and and CC work_urmbglu2djbjvmdzmvfengjs7y 159 34 the the DT work_urmbglu2djbjvmdzmvfengjs7y 159 35 company company NN work_urmbglu2djbjvmdzmvfengjs7y 159 36 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 159 37 products product NNS work_urmbglu2djbjvmdzmvfengjs7y 159 38 . . . work_urmbglu2djbjvmdzmvfengjs7y 160 1 Thus thus RB work_urmbglu2djbjvmdzmvfengjs7y 160 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 160 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 160 4 active active JJ work_urmbglu2djbjvmdzmvfengjs7y 160 5 and and CC work_urmbglu2djbjvmdzmvfengjs7y 160 6 loyal loyal JJ work_urmbglu2djbjvmdzmvfengjs7y 160 7 customers customer NNS work_urmbglu2djbjvmdzmvfengjs7y 160 8 from from IN work_urmbglu2djbjvmdzmvfengjs7y 160 9 these these DT work_urmbglu2djbjvmdzmvfengjs7y 160 10 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 160 11 segments segment NNS work_urmbglu2djbjvmdzmvfengjs7y 160 12 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 160 13 highly highly RB work_urmbglu2djbjvmdzmvfengjs7y 160 14 responsive responsive JJ work_urmbglu2djbjvmdzmvfengjs7y 160 15 to to IN work_urmbglu2djbjvmdzmvfengjs7y 160 16 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 160 17 communication communication NN work_urmbglu2djbjvmdzmvfengjs7y 160 18 . . . work_urmbglu2djbjvmdzmvfengjs7y 161 1 An an DT work_urmbglu2djbjvmdzmvfengjs7y 161 2 effective effective JJ work_urmbglu2djbjvmdzmvfengjs7y 161 3 building building NN work_urmbglu2djbjvmdzmvfengjs7y 161 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 161 5 brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 161 6 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 161 7 in in IN work_urmbglu2djbjvmdzmvfengjs7y 161 8 the the DT work_urmbglu2djbjvmdzmvfengjs7y 161 9 shop shop NN work_urmbglu2djbjvmdzmvfengjs7y 161 10 area area NN work_urmbglu2djbjvmdzmvfengjs7y 161 11 and and CC work_urmbglu2djbjvmdzmvfengjs7y 161 12 effective effective JJ work_urmbglu2djbjvmdzmvfengjs7y 161 13 creation creation NN work_urmbglu2djbjvmdzmvfengjs7y 161 14 of of IN work_urmbglu2djbjvmdzmvfengjs7y 161 15 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 161 16 satisfaction satisfaction NN work_urmbglu2djbjvmdzmvfengjs7y 161 17 in in IN work_urmbglu2djbjvmdzmvfengjs7y 161 18 the the DT work_urmbglu2djbjvmdzmvfengjs7y 161 19 support support NN work_urmbglu2djbjvmdzmvfengjs7y 161 20 area area NN work_urmbglu2djbjvmdzmvfengjs7y 161 21 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 161 22 both both DT work_urmbglu2djbjvmdzmvfengjs7y 161 23 determined determine VBN work_urmbglu2djbjvmdzmvfengjs7y 161 24 by by IN work_urmbglu2djbjvmdzmvfengjs7y 161 25 fact fact NN work_urmbglu2djbjvmdzmvfengjs7y 161 26 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 161 27 finding finding NN work_urmbglu2djbjvmdzmvfengjs7y 161 28 as as IN work_urmbglu2djbjvmdzmvfengjs7y 161 29 prominent prominent JJ work_urmbglu2djbjvmdzmvfengjs7y 161 30 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 161 31 . . . work_urmbglu2djbjvmdzmvfengjs7y 162 1 Thus thus RB work_urmbglu2djbjvmdzmvfengjs7y 162 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 162 3 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 162 4 value value NN work_urmbglu2djbjvmdzmvfengjs7y 162 5 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 162 6 created create VBN work_urmbglu2djbjvmdzmvfengjs7y 162 7 by by IN work_urmbglu2djbjvmdzmvfengjs7y 162 8 visitors visitor NNS work_urmbglu2djbjvmdzmvfengjs7y 162 9 who who WP work_urmbglu2djbjvmdzmvfengjs7y 162 10 actively actively RB work_urmbglu2djbjvmdzmvfengjs7y 162 11 search search VBP work_urmbglu2djbjvmdzmvfengjs7y 162 12 for for IN work_urmbglu2djbjvmdzmvfengjs7y 162 13 specific specific JJ work_urmbglu2djbjvmdzmvfengjs7y 162 14 information information NN work_urmbglu2djbjvmdzmvfengjs7y 162 15 and and CC work_urmbglu2djbjvmdzmvfengjs7y 162 16 possess possess VBP work_urmbglu2djbjvmdzmvfengjs7y 162 17 a a DT work_urmbglu2djbjvmdzmvfengjs7y 162 18 structured structure VBN work_urmbglu2djbjvmdzmvfengjs7y 162 19 interaction interaction NN work_urmbglu2djbjvmdzmvfengjs7y 162 20 with with IN work_urmbglu2djbjvmdzmvfengjs7y 162 21 the the DT work_urmbglu2djbjvmdzmvfengjs7y 162 22 website website NN work_urmbglu2djbjvmdzmvfengjs7y 162 23 structure structure NN work_urmbglu2djbjvmdzmvfengjs7y 162 24 and and CC work_urmbglu2djbjvmdzmvfengjs7y 162 25 its -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 162 26 content content NN work_urmbglu2djbjvmdzmvfengjs7y 162 27 and and CC work_urmbglu2djbjvmdzmvfengjs7y 162 28 therefore therefore RB work_urmbglu2djbjvmdzmvfengjs7y 162 29 require require VBP work_urmbglu2djbjvmdzmvfengjs7y 162 30 less less RBR work_urmbglu2djbjvmdzmvfengjs7y 162 31 website website NN work_urmbglu2djbjvmdzmvfengjs7y 162 32 external external JJ work_urmbglu2djbjvmdzmvfengjs7y 162 33 support support NN work_urmbglu2djbjvmdzmvfengjs7y 162 34 . . . work_urmbglu2djbjvmdzmvfengjs7y 163 1 Table table NN work_urmbglu2djbjvmdzmvfengjs7y 163 2 6 6 CD work_urmbglu2djbjvmdzmvfengjs7y 163 3 Discriminant discriminant JJ work_urmbglu2djbjvmdzmvfengjs7y 163 4 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 163 5 results result NNS work_urmbglu2djbjvmdzmvfengjs7y 163 6 Products product NNS work_urmbglu2djbjvmdzmvfengjs7y 163 7 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 163 8 Relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 163 9 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 163 10 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 163 11 Shop Shop NNP work_urmbglu2djbjvmdzmvfengjs7y 163 12 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 163 13 Building building NN work_urmbglu2djbjvmdzmvfengjs7y 163 14 of of IN work_urmbglu2djbjvmdzmvfengjs7y 163 15 brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 163 16 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 163 17 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 163 18 Community Community NNP work_urmbglu2djbjvmdzmvfengjs7y 163 19 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 163 20 Relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 163 21 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 163 22 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 163 23 Support support NN work_urmbglu2djbjvmdzmvfengjs7y 163 24 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 163 25 Creation creation NN work_urmbglu2djbjvmdzmvfengjs7y 163 26 of of IN work_urmbglu2djbjvmdzmvfengjs7y 163 27 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 163 28 satisfaction satisfaction NN work_urmbglu2djbjvmdzmvfengjs7y 163 29 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 163 30 Average average JJ work_urmbglu2djbjvmdzmvfengjs7y 163 31 discriminant discriminant JJ work_urmbglu2djbjvmdzmvfengjs7y 163 32 values value NNS work_urmbglu2djbjvmdzmvfengjs7y 163 33 RMS rms VBP work_urmbglu2djbjvmdzmvfengjs7y 163 34 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 163 35 -2.68 -2.68 HYPH work_urmbglu2djbjvmdzmvfengjs7y 163 36 -2.24 -2.24 CD work_urmbglu2djbjvmdzmvfengjs7y 163 37 -4.19 -4.19 CD work_urmbglu2djbjvmdzmvfengjs7y 163 38 -1.31 -1.31 CD work_urmbglu2djbjvmdzmvfengjs7y 163 39 RMS rms NN work_urmbglu2djbjvmdzmvfengjs7y 163 40 failure failure NN work_urmbglu2djbjvmdzmvfengjs7y 163 41 3.29 3.29 CD work_urmbglu2djbjvmdzmvfengjs7y 163 42 2.52 2.52 CD work_urmbglu2djbjvmdzmvfengjs7y 163 43 1.20 1.20 CD work_urmbglu2djbjvmdzmvfengjs7y 163 44 3.91 3.91 CD work_urmbglu2djbjvmdzmvfengjs7y 163 45 Standardized standardized JJ work_urmbglu2djbjvmdzmvfengjs7y 163 46 discriminant discriminant JJ work_urmbglu2djbjvmdzmvfengjs7y 163 47 coefficients coefficient NNS work_urmbglu2djbjvmdzmvfengjs7y 163 48 of of IN work_urmbglu2djbjvmdzmvfengjs7y 163 49 relevance relevance NN work_urmbglu2djbjvmdzmvfengjs7y 163 50 weighted weight VBD work_urmbglu2djbjvmdzmvfengjs7y 163 51 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 163 52 for for IN work_urmbglu2djbjvmdzmvfengjs7y 163 53 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 163 54 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 163 55 Long long JJ work_urmbglu2djbjvmdzmvfengjs7y 163 56 stay stay VBP work_urmbglu2djbjvmdzmvfengjs7y 163 57 .17 .17 NFP work_urmbglu2djbjvmdzmvfengjs7y 163 58 .88 .88 NFP work_urmbglu2djbjvmdzmvfengjs7y 163 59 Browsing browse VBG work_urmbglu2djbjvmdzmvfengjs7y 163 60 .65 .65 . work_urmbglu2djbjvmdzmvfengjs7y 163 61 .46 .46 NFP work_urmbglu2djbjvmdzmvfengjs7y 163 62 Fact fact NN work_urmbglu2djbjvmdzmvfengjs7y 163 63 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 163 64 finding finding NN work_urmbglu2djbjvmdzmvfengjs7y 163 65 .09 .09 CD work_urmbglu2djbjvmdzmvfengjs7y 163 66 .36 .36 CD work_urmbglu2djbjvmdzmvfengjs7y 163 67 .12 .12 CD work_urmbglu2djbjvmdzmvfengjs7y 163 68 .71 .71 NFP work_urmbglu2djbjvmdzmvfengjs7y 163 69 Download Download NNP work_urmbglu2djbjvmdzmvfengjs7y 163 70 .11 .11 CD work_urmbglu2djbjvmdzmvfengjs7y 163 71 .08 .08 CD work_urmbglu2djbjvmdzmvfengjs7y 163 72 .09 .09 NFP work_urmbglu2djbjvmdzmvfengjs7y 163 73 .15 .15 NFP work_urmbglu2djbjvmdzmvfengjs7y 163 74 Purchase purchase NN work_urmbglu2djbjvmdzmvfengjs7y 163 75 .30 .30 , work_urmbglu2djbjvmdzmvfengjs7y 163 76 Integrating integrate VBG work_urmbglu2djbjvmdzmvfengjs7y 163 77 the the DT work_urmbglu2djbjvmdzmvfengjs7y 163 78 companies company NNS work_urmbglu2djbjvmdzmvfengjs7y 163 79 understanding understanding NN work_urmbglu2djbjvmdzmvfengjs7y 163 80 of of IN work_urmbglu2djbjvmdzmvfengjs7y 163 81 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 163 82 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 163 83 relevance relevance NNP work_urmbglu2djbjvmdzmvfengjs7y 163 84 and and CC work_urmbglu2djbjvmdzmvfengjs7y 163 85 the the DT work_urmbglu2djbjvmdzmvfengjs7y 163 86 empirical empirical JJ work_urmbglu2djbjvmdzmvfengjs7y 163 87 contribution contribution NN work_urmbglu2djbjvmdzmvfengjs7y 163 88 of of IN work_urmbglu2djbjvmdzmvfengjs7y 163 89 these these DT work_urmbglu2djbjvmdzmvfengjs7y 163 90 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 163 91 to to IN work_urmbglu2djbjvmdzmvfengjs7y 163 92 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 163 93 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 163 94 , , , work_urmbglu2djbjvmdzmvfengjs7y 163 95 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 163 96 nevertheless nevertheless RB work_urmbglu2djbjvmdzmvfengjs7y 163 97 identify identify VBP work_urmbglu2djbjvmdzmvfengjs7y 163 98 a a DT work_urmbglu2djbjvmdzmvfengjs7y 163 99 gap gap NN work_urmbglu2djbjvmdzmvfengjs7y 163 100 between between IN work_urmbglu2djbjvmdzmvfengjs7y 163 101 both both DT work_urmbglu2djbjvmdzmvfengjs7y 163 102 , , , work_urmbglu2djbjvmdzmvfengjs7y 163 103 as as IN work_urmbglu2djbjvmdzmvfengjs7y 163 104 shown show VBN work_urmbglu2djbjvmdzmvfengjs7y 163 105 in in IN work_urmbglu2djbjvmdzmvfengjs7y 163 106 Table Table NNP work_urmbglu2djbjvmdzmvfengjs7y 163 107 7 7 CD work_urmbglu2djbjvmdzmvfengjs7y 163 108 . . . work_urmbglu2djbjvmdzmvfengjs7y 164 1 These these DT work_urmbglu2djbjvmdzmvfengjs7y 164 2 gaps gap NNS work_urmbglu2djbjvmdzmvfengjs7y 164 3 finally finally RB work_urmbglu2djbjvmdzmvfengjs7y 164 4 provide provide VBP work_urmbglu2djbjvmdzmvfengjs7y 164 5 the the DT work_urmbglu2djbjvmdzmvfengjs7y 164 6 basis basis NN work_urmbglu2djbjvmdzmvfengjs7y 164 7 of of IN work_urmbglu2djbjvmdzmvfengjs7y 164 8 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 164 9 website website NN work_urmbglu2djbjvmdzmvfengjs7y 164 10 optimization optimization NN work_urmbglu2djbjvmdzmvfengjs7y 164 11 recommendations recommendation NNS work_urmbglu2djbjvmdzmvfengjs7y 164 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 164 13 given give VBN work_urmbglu2djbjvmdzmvfengjs7y 164 14 to to IN work_urmbglu2djbjvmdzmvfengjs7y 164 15 the the DT work_urmbglu2djbjvmdzmvfengjs7y 164 16 business business NN work_urmbglu2djbjvmdzmvfengjs7y 164 17 experts expert NNS work_urmbglu2djbjvmdzmvfengjs7y 164 18 in in IN work_urmbglu2djbjvmdzmvfengjs7y 164 19 step step NN work_urmbglu2djbjvmdzmvfengjs7y 164 20 6 6 CD work_urmbglu2djbjvmdzmvfengjs7y 164 21 of of IN work_urmbglu2djbjvmdzmvfengjs7y 164 22 Page Page NNP work_urmbglu2djbjvmdzmvfengjs7y 164 23 15/19 15/19 CD work_urmbglu2djbjvmdzmvfengjs7y 164 24 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 164 25 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 164 26 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 164 27 . . . work_urmbglu2djbjvmdzmvfengjs7y 165 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 165 2 an an DT work_urmbglu2djbjvmdzmvfengjs7y 165 3 effective effective JJ work_urmbglu2djbjvmdzmvfengjs7y 165 4 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 165 5 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 165 6 three three CD work_urmbglu2djbjvmdzmvfengjs7y 165 7 optimization optimization NN work_urmbglu2djbjvmdzmvfengjs7y 165 8 factors factor NNS work_urmbglu2djbjvmdzmvfengjs7y 165 9 occur occur VBP work_urmbglu2djbjvmdzmvfengjs7y 165 10 that that DT work_urmbglu2djbjvmdzmvfengjs7y 165 11 drastically drastically RB work_urmbglu2djbjvmdzmvfengjs7y 165 12 influence influence NN work_urmbglu2djbjvmdzmvfengjs7y 165 13 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 165 14 value value NN work_urmbglu2djbjvmdzmvfengjs7y 165 15 in in IN work_urmbglu2djbjvmdzmvfengjs7y 165 16 terms term NNS work_urmbglu2djbjvmdzmvfengjs7y 165 17 of of IN work_urmbglu2djbjvmdzmvfengjs7y 165 18 growing grow VBG work_urmbglu2djbjvmdzmvfengjs7y 165 19 responsiveness responsiveness NN work_urmbglu2djbjvmdzmvfengjs7y 165 20 to to IN work_urmbglu2djbjvmdzmvfengjs7y 165 21 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 165 22 communication communication NN work_urmbglu2djbjvmdzmvfengjs7y 165 23 , , , work_urmbglu2djbjvmdzmvfengjs7y 165 24 conversion conversion NN work_urmbglu2djbjvmdzmvfengjs7y 165 25 and and CC work_urmbglu2djbjvmdzmvfengjs7y 165 26 decrease decrease NN work_urmbglu2djbjvmdzmvfengjs7y 165 27 of of IN work_urmbglu2djbjvmdzmvfengjs7y 165 28 external external JJ work_urmbglu2djbjvmdzmvfengjs7y 165 29 support support NN work_urmbglu2djbjvmdzmvfengjs7y 165 30 cost cost NN work_urmbglu2djbjvmdzmvfengjs7y 165 31 . . . work_urmbglu2djbjvmdzmvfengjs7y 166 1 First first JJ work_urmbglu2djbjvmdzmvfengjs7y 166 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 166 3 long long JJ work_urmbglu2djbjvmdzmvfengjs7y 166 4 stay stay NN work_urmbglu2djbjvmdzmvfengjs7y 166 5 as as IN work_urmbglu2djbjvmdzmvfengjs7y 166 6 indicator indicator NN work_urmbglu2djbjvmdzmvfengjs7y 166 7 of of IN work_urmbglu2djbjvmdzmvfengjs7y 166 8 high high JJ work_urmbglu2djbjvmdzmvfengjs7y 166 9 visitor visitor NNP work_urmbglu2djbjvmdzmvfengjs7y 166 10 engagement engagement NNP work_urmbglu2djbjvmdzmvfengjs7y 166 11 underperforms underperform NNS work_urmbglu2djbjvmdzmvfengjs7y 166 12 in in IN work_urmbglu2djbjvmdzmvfengjs7y 166 13 the the DT work_urmbglu2djbjvmdzmvfengjs7y 166 14 product product NN work_urmbglu2djbjvmdzmvfengjs7y 166 15 area area NN work_urmbglu2djbjvmdzmvfengjs7y 166 16 , , , work_urmbglu2djbjvmdzmvfengjs7y 166 17 although although IN work_urmbglu2djbjvmdzmvfengjs7y 166 18 it -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 166 19 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 166 20 defined define VBN work_urmbglu2djbjvmdzmvfengjs7y 166 21 as as IN work_urmbglu2djbjvmdzmvfengjs7y 166 22 an an DT work_urmbglu2djbjvmdzmvfengjs7y 166 23 important important JJ work_urmbglu2djbjvmdzmvfengjs7y 166 24 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 166 25 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 166 26 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 166 27 contribution contribution NN work_urmbglu2djbjvmdzmvfengjs7y 166 28 factor factor NN work_urmbglu2djbjvmdzmvfengjs7y 166 29 . . . work_urmbglu2djbjvmdzmvfengjs7y 167 1 Second second RB work_urmbglu2djbjvmdzmvfengjs7y 167 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 167 3 also also RB work_urmbglu2djbjvmdzmvfengjs7y 167 4 fact fact NN work_urmbglu2djbjvmdzmvfengjs7y 167 5 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 167 6 finding find VBG work_urmbglu2djbjvmdzmvfengjs7y 167 7 underperforms underperform NNS work_urmbglu2djbjvmdzmvfengjs7y 167 8 in in IN work_urmbglu2djbjvmdzmvfengjs7y 167 9 the the DT work_urmbglu2djbjvmdzmvfengjs7y 167 10 product product NN work_urmbglu2djbjvmdzmvfengjs7y 167 11 area area NN work_urmbglu2djbjvmdzmvfengjs7y 167 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 167 13 indicating indicate VBG work_urmbglu2djbjvmdzmvfengjs7y 167 14 difficulties difficulty NNS work_urmbglu2djbjvmdzmvfengjs7y 167 15 accessing access VBG work_urmbglu2djbjvmdzmvfengjs7y 167 16 relevant relevant JJ work_urmbglu2djbjvmdzmvfengjs7y 167 17 content content NN work_urmbglu2djbjvmdzmvfengjs7y 167 18 . . . work_urmbglu2djbjvmdzmvfengjs7y 168 1 Third third JJ work_urmbglu2djbjvmdzmvfengjs7y 168 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 168 3 download download JJ work_urmbglu2djbjvmdzmvfengjs7y 168 4 provision provision NN work_urmbglu2djbjvmdzmvfengjs7y 168 5 also also RB work_urmbglu2djbjvmdzmvfengjs7y 168 6 slightly slightly RB work_urmbglu2djbjvmdzmvfengjs7y 168 7 underperforms underperform VBZ work_urmbglu2djbjvmdzmvfengjs7y 168 8 in in IN work_urmbglu2djbjvmdzmvfengjs7y 168 9 the the DT work_urmbglu2djbjvmdzmvfengjs7y 168 10 community community NN work_urmbglu2djbjvmdzmvfengjs7y 168 11 area area NN work_urmbglu2djbjvmdzmvfengjs7y 168 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 169 1 Hence hence RB work_urmbglu2djbjvmdzmvfengjs7y 169 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 169 3 for for IN work_urmbglu2djbjvmdzmvfengjs7y 169 4 increasing increase VBG work_urmbglu2djbjvmdzmvfengjs7y 169 5 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 169 6 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 169 7 in in IN work_urmbglu2djbjvmdzmvfengjs7y 169 8 these these DT work_urmbglu2djbjvmdzmvfengjs7y 169 9 areas area NNS work_urmbglu2djbjvmdzmvfengjs7y 169 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 169 11 website website NN work_urmbglu2djbjvmdzmvfengjs7y 169 12 optimization optimization NN work_urmbglu2djbjvmdzmvfengjs7y 169 13 should should MD work_urmbglu2djbjvmdzmvfengjs7y 169 14 engage engage VB work_urmbglu2djbjvmdzmvfengjs7y 169 15 in in IN work_urmbglu2djbjvmdzmvfengjs7y 169 16 providing provide VBG work_urmbglu2djbjvmdzmvfengjs7y 169 17 content content NN work_urmbglu2djbjvmdzmvfengjs7y 169 18 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 169 19 enables enable VBZ work_urmbglu2djbjvmdzmvfengjs7y 169 20 a a DT work_urmbglu2djbjvmdzmvfengjs7y 169 21 higher high JJR work_urmbglu2djbjvmdzmvfengjs7y 169 22 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 169 23 engagement engagement NN work_urmbglu2djbjvmdzmvfengjs7y 169 24 and and CC work_urmbglu2djbjvmdzmvfengjs7y 169 25 matches match VBZ work_urmbglu2djbjvmdzmvfengjs7y 169 26 the the DT work_urmbglu2djbjvmdzmvfengjs7y 169 27 visitors visitor NNS work_urmbglu2djbjvmdzmvfengjs7y 169 28 information information NN work_urmbglu2djbjvmdzmvfengjs7y 169 29 needs need VBZ work_urmbglu2djbjvmdzmvfengjs7y 169 30 , , , work_urmbglu2djbjvmdzmvfengjs7y 169 31 as as RB work_urmbglu2djbjvmdzmvfengjs7y 169 32 well well RB work_urmbglu2djbjvmdzmvfengjs7y 169 33 as as IN work_urmbglu2djbjvmdzmvfengjs7y 169 34 structurally structurally RB work_urmbglu2djbjvmdzmvfengjs7y 169 35 improving improve VBG work_urmbglu2djbjvmdzmvfengjs7y 169 36 access access NN work_urmbglu2djbjvmdzmvfengjs7y 169 37 to to IN work_urmbglu2djbjvmdzmvfengjs7y 169 38 requested requested JJ work_urmbglu2djbjvmdzmvfengjs7y 169 39 information information NN work_urmbglu2djbjvmdzmvfengjs7y 169 40 and and CC work_urmbglu2djbjvmdzmvfengjs7y 169 41 download download NN work_urmbglu2djbjvmdzmvfengjs7y 169 42 libraries library NNS work_urmbglu2djbjvmdzmvfengjs7y 169 43 . . . work_urmbglu2djbjvmdzmvfengjs7y 170 1 With with IN work_urmbglu2djbjvmdzmvfengjs7y 170 2 regard regard NN work_urmbglu2djbjvmdzmvfengjs7y 170 3 to to IN work_urmbglu2djbjvmdzmvfengjs7y 170 4 an an DT work_urmbglu2djbjvmdzmvfengjs7y 170 5 effective effective JJ work_urmbglu2djbjvmdzmvfengjs7y 170 6 building building NN work_urmbglu2djbjvmdzmvfengjs7y 170 7 of of IN work_urmbglu2djbjvmdzmvfengjs7y 170 8 brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 170 9 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 170 10 the the DT work_urmbglu2djbjvmdzmvfengjs7y 170 11 website website NN work_urmbglu2djbjvmdzmvfengjs7y 170 12 seriously seriously RB work_urmbglu2djbjvmdzmvfengjs7y 170 13 underperforms underperform VBZ work_urmbglu2djbjvmdzmvfengjs7y 170 14 in in IN work_urmbglu2djbjvmdzmvfengjs7y 170 15 terms term NNS work_urmbglu2djbjvmdzmvfengjs7y 170 16 of of IN work_urmbglu2djbjvmdzmvfengjs7y 170 17 all all DT work_urmbglu2djbjvmdzmvfengjs7y 170 18 commerce commerce NN work_urmbglu2djbjvmdzmvfengjs7y 170 19 related relate VBN work_urmbglu2djbjvmdzmvfengjs7y 170 20 transactions transaction NNS work_urmbglu2djbjvmdzmvfengjs7y 170 21 in in IN work_urmbglu2djbjvmdzmvfengjs7y 170 22 the the DT work_urmbglu2djbjvmdzmvfengjs7y 170 23 shop shop NN work_urmbglu2djbjvmdzmvfengjs7y 170 24 . . . work_urmbglu2djbjvmdzmvfengjs7y 171 1 Consequently consequently RB work_urmbglu2djbjvmdzmvfengjs7y 171 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 171 3 sales sale NNS work_urmbglu2djbjvmdzmvfengjs7y 171 4 and and CC work_urmbglu2djbjvmdzmvfengjs7y 171 5 downloads download NNS work_urmbglu2djbjvmdzmvfengjs7y 171 6 need need VBP work_urmbglu2djbjvmdzmvfengjs7y 171 7 to to TO work_urmbglu2djbjvmdzmvfengjs7y 171 8 be be VB work_urmbglu2djbjvmdzmvfengjs7y 171 9 increased increase VBN work_urmbglu2djbjvmdzmvfengjs7y 171 10 by by IN work_urmbglu2djbjvmdzmvfengjs7y 171 11 deploying deploy VBG work_urmbglu2djbjvmdzmvfengjs7y 171 12 transaction transaction NN work_urmbglu2djbjvmdzmvfengjs7y 171 13 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 171 14 enhancing enhance VBG work_urmbglu2djbjvmdzmvfengjs7y 171 15 mechanisms mechanism NNS work_urmbglu2djbjvmdzmvfengjs7y 171 16 , , , work_urmbglu2djbjvmdzmvfengjs7y 171 17 usually usually RB work_urmbglu2djbjvmdzmvfengjs7y 171 18 referring refer VBG work_urmbglu2djbjvmdzmvfengjs7y 171 19 to to IN work_urmbglu2djbjvmdzmvfengjs7y 171 20 prices price NNS work_urmbglu2djbjvmdzmvfengjs7y 171 21 , , , work_urmbglu2djbjvmdzmvfengjs7y 171 22 discounts discount NNS work_urmbglu2djbjvmdzmvfengjs7y 171 23 and and CC work_urmbglu2djbjvmdzmvfengjs7y 171 24 other other JJ work_urmbglu2djbjvmdzmvfengjs7y 171 25 product product NN work_urmbglu2djbjvmdzmvfengjs7y 171 26 characteristics characteristic NNS work_urmbglu2djbjvmdzmvfengjs7y 171 27 . . . work_urmbglu2djbjvmdzmvfengjs7y 172 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 172 2 an an DT work_urmbglu2djbjvmdzmvfengjs7y 172 3 effective effective JJ work_urmbglu2djbjvmdzmvfengjs7y 172 4 creation creation NN work_urmbglu2djbjvmdzmvfengjs7y 172 5 of of IN work_urmbglu2djbjvmdzmvfengjs7y 172 6 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 172 7 satisfaction satisfaction NN work_urmbglu2djbjvmdzmvfengjs7y 172 8 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 172 9 on on IN work_urmbglu2djbjvmdzmvfengjs7y 172 10 effective effective JJ work_urmbglu2djbjvmdzmvfengjs7y 172 11 support support NN work_urmbglu2djbjvmdzmvfengjs7y 172 12 and and CC work_urmbglu2djbjvmdzmvfengjs7y 172 13 service service NN work_urmbglu2djbjvmdzmvfengjs7y 172 14 provision provision NN work_urmbglu2djbjvmdzmvfengjs7y 172 15 , , , work_urmbglu2djbjvmdzmvfengjs7y 172 16 the the DT work_urmbglu2djbjvmdzmvfengjs7y 172 17 website website NN work_urmbglu2djbjvmdzmvfengjs7y 172 18 generally generally RB work_urmbglu2djbjvmdzmvfengjs7y 172 19 underperformances underperformance VBZ work_urmbglu2djbjvmdzmvfengjs7y 172 20 in in IN work_urmbglu2djbjvmdzmvfengjs7y 172 21 terms term NNS work_urmbglu2djbjvmdzmvfengjs7y 172 22 of of IN work_urmbglu2djbjvmdzmvfengjs7y 172 23 enabling enable VBG work_urmbglu2djbjvmdzmvfengjs7y 172 24 the the DT work_urmbglu2djbjvmdzmvfengjs7y 172 25 visitors visitor NNS work_urmbglu2djbjvmdzmvfengjs7y 172 26 ’ ’ POS work_urmbglu2djbjvmdzmvfengjs7y 172 27 fact fact NN work_urmbglu2djbjvmdzmvfengjs7y 172 28 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 172 29 finding find VBG work_urmbglu2djbjvmdzmvfengjs7y 172 30 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 172 31 . . . work_urmbglu2djbjvmdzmvfengjs7y 173 1 Optimization optimization NN work_urmbglu2djbjvmdzmvfengjs7y 173 2 should should MD work_urmbglu2djbjvmdzmvfengjs7y 173 3 engage engage VB work_urmbglu2djbjvmdzmvfengjs7y 173 4 here here RB work_urmbglu2djbjvmdzmvfengjs7y 173 5 in in IN work_urmbglu2djbjvmdzmvfengjs7y 173 6 structurally structurally RB work_urmbglu2djbjvmdzmvfengjs7y 173 7 improving improve VBG work_urmbglu2djbjvmdzmvfengjs7y 173 8 access access NN work_urmbglu2djbjvmdzmvfengjs7y 173 9 to to IN work_urmbglu2djbjvmdzmvfengjs7y 173 10 the the DT work_urmbglu2djbjvmdzmvfengjs7y 173 11 searched search VBN work_urmbglu2djbjvmdzmvfengjs7y 173 12 information information NN work_urmbglu2djbjvmdzmvfengjs7y 173 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 174 1 Table table NN work_urmbglu2djbjvmdzmvfengjs7y 174 2 7 7 CD work_urmbglu2djbjvmdzmvfengjs7y 174 3 Visitor Visitor NNP work_urmbglu2djbjvmdzmvfengjs7y 174 4 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 174 5 contribution contribution NN work_urmbglu2djbjvmdzmvfengjs7y 174 6 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 174 7 relevance relevance NN work_urmbglu2djbjvmdzmvfengjs7y 174 8 website website NN work_urmbglu2djbjvmdzmvfengjs7y 174 9 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 174 10 gap gap NN work_urmbglu2djbjvmdzmvfengjs7y 174 11 Products product NNS work_urmbglu2djbjvmdzmvfengjs7y 174 12 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 174 13 Relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 174 14 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 174 15 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 174 16 Shop Shop NNP work_urmbglu2djbjvmdzmvfengjs7y 174 17 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 174 18 Building building NN work_urmbglu2djbjvmdzmvfengjs7y 174 19 of of IN work_urmbglu2djbjvmdzmvfengjs7y 174 20 brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 174 21 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 174 22 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 174 23 Community Community NNP work_urmbglu2djbjvmdzmvfengjs7y 174 24 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 174 25 Relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 174 26 maintenance maintenance NN work_urmbglu2djbjvmdzmvfengjs7y 174 27 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 174 28 Support support NN work_urmbglu2djbjvmdzmvfengjs7y 174 29 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 174 30 Creation creation NN work_urmbglu2djbjvmdzmvfengjs7y 174 31 of of IN work_urmbglu2djbjvmdzmvfengjs7y 174 32 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 174 33 satisfaction satisfaction NN work_urmbglu2djbjvmdzmvfengjs7y 174 34 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 174 35 Performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 174 36 gap gap NN work_urmbglu2djbjvmdzmvfengjs7y 174 37 in in IN work_urmbglu2djbjvmdzmvfengjs7y 174 38 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 174 39 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 174 40 Long long RB work_urmbglu2djbjvmdzmvfengjs7y 174 41 stay stay VB work_urmbglu2djbjvmdzmvfengjs7y 174 42 -.33 -.33 NFP work_urmbglu2djbjvmdzmvfengjs7y 174 43 .38 .38 NFP work_urmbglu2djbjvmdzmvfengjs7y 174 44 Browsing browsing NN work_urmbglu2djbjvmdzmvfengjs7y 174 45 .45 .45 NFP work_urmbglu2djbjvmdzmvfengjs7y 174 46 .16 .16 NFP work_urmbglu2djbjvmdzmvfengjs7y 174 47 Fact fact NN work_urmbglu2djbjvmdzmvfengjs7y 174 48 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 174 49 finding finding NN work_urmbglu2djbjvmdzmvfengjs7y 174 50 -.11 -.11 NN work_urmbglu2djbjvmdzmvfengjs7y 174 51 .26 .26 NFP work_urmbglu2djbjvmdzmvfengjs7y 174 52 .02 .02 NFP work_urmbglu2djbjvmdzmvfengjs7y 174 53 -.19 -.19 NFP work_urmbglu2djbjvmdzmvfengjs7y 174 54 Download download JJ work_urmbglu2djbjvmdzmvfengjs7y 174 55 .1 .1 NN work_urmbglu2djbjvmdzmvfengjs7y 174 56 -.02 -.02 NFP work_urmbglu2djbjvmdzmvfengjs7y 174 57 -.01 -.01 NFP work_urmbglu2djbjvmdzmvfengjs7y 174 58 .05 .05 . work_urmbglu2djbjvmdzmvfengjs7y 174 59 Purchase purchase NN work_urmbglu2djbjvmdzmvfengjs7y 174 60 -.50 -.50 NN work_urmbglu2djbjvmdzmvfengjs7y 174 61 5 5 CD work_urmbglu2djbjvmdzmvfengjs7y 174 62 . . . work_urmbglu2djbjvmdzmvfengjs7y 175 1 Conclusion conclusion NN work_urmbglu2djbjvmdzmvfengjs7y 175 2 and and CC work_urmbglu2djbjvmdzmvfengjs7y 175 3 further further JJ work_urmbglu2djbjvmdzmvfengjs7y 175 4 research research NN work_urmbglu2djbjvmdzmvfengjs7y 175 5 In in IN work_urmbglu2djbjvmdzmvfengjs7y 175 6 this this DT work_urmbglu2djbjvmdzmvfengjs7y 175 7 study study NN work_urmbglu2djbjvmdzmvfengjs7y 175 8 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 175 9 provide provide VBP work_urmbglu2djbjvmdzmvfengjs7y 175 10 an an DT work_urmbglu2djbjvmdzmvfengjs7y 175 11 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 175 12 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 175 13 instrument instrument NN work_urmbglu2djbjvmdzmvfengjs7y 175 14 for for IN work_urmbglu2djbjvmdzmvfengjs7y 175 15 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 175 16 websites website NNS work_urmbglu2djbjvmdzmvfengjs7y 175 17 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 175 18 can can MD work_urmbglu2djbjvmdzmvfengjs7y 175 19 be be VB work_urmbglu2djbjvmdzmvfengjs7y 175 20 integrated integrate VBN work_urmbglu2djbjvmdzmvfengjs7y 175 21 with with IN work_urmbglu2djbjvmdzmvfengjs7y 175 22 internal internal JJ work_urmbglu2djbjvmdzmvfengjs7y 175 23 business business NN work_urmbglu2djbjvmdzmvfengjs7y 175 24 measures measure NNS work_urmbglu2djbjvmdzmvfengjs7y 175 25 and and CC work_urmbglu2djbjvmdzmvfengjs7y 175 26 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 175 27 substantial substantial JJ work_urmbglu2djbjvmdzmvfengjs7y 175 28 for for IN work_urmbglu2djbjvmdzmvfengjs7y 175 29 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 175 30 decisions decision NNS work_urmbglu2djbjvmdzmvfengjs7y 175 31 . . . work_urmbglu2djbjvmdzmvfengjs7y 176 1 This this DT work_urmbglu2djbjvmdzmvfengjs7y 176 2 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 176 3 overcomes overcome VBZ work_urmbglu2djbjvmdzmvfengjs7y 176 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 176 5 shortcomings shortcoming NNS work_urmbglu2djbjvmdzmvfengjs7y 176 6 of of IN work_urmbglu2djbjvmdzmvfengjs7y 176 7 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 176 8 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 176 9 evaluations evaluation NNS work_urmbglu2djbjvmdzmvfengjs7y 176 10 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 176 11 clickstream clickstream JJ work_urmbglu2djbjvmdzmvfengjs7y 176 12 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 176 13 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 176 14 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 176 15 difficult difficult JJ work_urmbglu2djbjvmdzmvfengjs7y 176 16 to to TO work_urmbglu2djbjvmdzmvfengjs7y 176 17 relate relate VB work_urmbglu2djbjvmdzmvfengjs7y 176 18 to to IN work_urmbglu2djbjvmdzmvfengjs7y 176 19 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 176 20 value value NN work_urmbglu2djbjvmdzmvfengjs7y 176 21 . . . work_urmbglu2djbjvmdzmvfengjs7y 177 1 Instead instead RB work_urmbglu2djbjvmdzmvfengjs7y 177 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 177 3 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 177 4 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 177 5 quantifies quantify VBZ work_urmbglu2djbjvmdzmvfengjs7y 177 6 the the DT work_urmbglu2djbjvmdzmvfengjs7y 177 7 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 177 8 of of IN work_urmbglu2djbjvmdzmvfengjs7y 177 9 a a DT work_urmbglu2djbjvmdzmvfengjs7y 177 10 company company NN work_urmbglu2djbjvmdzmvfengjs7y 177 11 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 177 12 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 177 13 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 177 14 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 177 15 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 177 16 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 177 17 effort effort NN work_urmbglu2djbjvmdzmvfengjs7y 177 18 in in IN work_urmbglu2djbjvmdzmvfengjs7y 177 19 its -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 177 20 online online JJ work_urmbglu2djbjvmdzmvfengjs7y 177 21 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 177 22 empirically empirically RB work_urmbglu2djbjvmdzmvfengjs7y 177 23 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 177 24 on on IN work_urmbglu2djbjvmdzmvfengjs7y 177 25 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 177 26 / / SYM work_urmbglu2djbjvmdzmvfengjs7y 177 27 visitor visitor NNP work_urmbglu2djbjvmdzmvfengjs7y 177 28 website website NN work_urmbglu2djbjvmdzmvfengjs7y 177 29 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 177 30 . . . work_urmbglu2djbjvmdzmvfengjs7y 178 1 This this DT work_urmbglu2djbjvmdzmvfengjs7y 178 2 allowed allow VBD work_urmbglu2djbjvmdzmvfengjs7y 178 3 us -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 178 4 further further RB work_urmbglu2djbjvmdzmvfengjs7y 178 5 to to IN work_urmbglu2djbjvmdzmvfengjs7y 178 6 Page Page NNP work_urmbglu2djbjvmdzmvfengjs7y 178 7 16/19 16/19 CD work_urmbglu2djbjvmdzmvfengjs7y 178 8 determine determine NN work_urmbglu2djbjvmdzmvfengjs7y 178 9 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 178 10 value value NN work_urmbglu2djbjvmdzmvfengjs7y 178 11 in in IN work_urmbglu2djbjvmdzmvfengjs7y 178 12 two two CD work_urmbglu2djbjvmdzmvfengjs7y 178 13 steps step NNS work_urmbglu2djbjvmdzmvfengjs7y 178 14 : : : work_urmbglu2djbjvmdzmvfengjs7y 178 15 firstly firstly RB work_urmbglu2djbjvmdzmvfengjs7y 178 16 , , , work_urmbglu2djbjvmdzmvfengjs7y 178 17 by by IN work_urmbglu2djbjvmdzmvfengjs7y 178 18 calculating calculate VBG work_urmbglu2djbjvmdzmvfengjs7y 178 19 the the DT work_urmbglu2djbjvmdzmvfengjs7y 178 20 moderating moderating NN work_urmbglu2djbjvmdzmvfengjs7y 178 21 degree degree NN work_urmbglu2djbjvmdzmvfengjs7y 178 22 of of IN work_urmbglu2djbjvmdzmvfengjs7y 178 23 the the DT work_urmbglu2djbjvmdzmvfengjs7y 178 24 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 178 25 website website NN work_urmbglu2djbjvmdzmvfengjs7y 178 26 for for IN work_urmbglu2djbjvmdzmvfengjs7y 178 27 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 178 28 strategy strategy NN work_urmbglu2djbjvmdzmvfengjs7y 178 29 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 178 30 , , , work_urmbglu2djbjvmdzmvfengjs7y 178 31 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 178 32 reflects reflect VBZ work_urmbglu2djbjvmdzmvfengjs7y 178 33 the the DT work_urmbglu2djbjvmdzmvfengjs7y 178 34 company company NN work_urmbglu2djbjvmdzmvfengjs7y 178 35 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 178 36 ability ability NN work_urmbglu2djbjvmdzmvfengjs7y 178 37 of of IN work_urmbglu2djbjvmdzmvfengjs7y 178 38 serving serve VBG work_urmbglu2djbjvmdzmvfengjs7y 178 39 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 178 40 information information NN work_urmbglu2djbjvmdzmvfengjs7y 178 41 needs need VBZ work_urmbglu2djbjvmdzmvfengjs7y 178 42 online online RB work_urmbglu2djbjvmdzmvfengjs7y 178 43 ; ; : work_urmbglu2djbjvmdzmvfengjs7y 178 44 and and CC work_urmbglu2djbjvmdzmvfengjs7y 178 45 secondly secondly RB work_urmbglu2djbjvmdzmvfengjs7y 178 46 , , , work_urmbglu2djbjvmdzmvfengjs7y 178 47 by by IN work_urmbglu2djbjvmdzmvfengjs7y 178 48 discussing discuss VBG work_urmbglu2djbjvmdzmvfengjs7y 178 49 involved involved JJ work_urmbglu2djbjvmdzmvfengjs7y 178 50 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 178 51 economics economic NNS work_urmbglu2djbjvmdzmvfengjs7y 178 52 . . . work_urmbglu2djbjvmdzmvfengjs7y 179 1 Methodically methodically RB work_urmbglu2djbjvmdzmvfengjs7y 179 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 179 3 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 179 4 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 179 5 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 179 6 aligns align VBZ work_urmbglu2djbjvmdzmvfengjs7y 179 7 marketing market VBG work_urmbglu2djbjvmdzmvfengjs7y 179 8 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 179 9 with with IN work_urmbglu2djbjvmdzmvfengjs7y 179 10 web web NN work_urmbglu2djbjvmdzmvfengjs7y 179 11 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 179 12 approaches approach NNS work_urmbglu2djbjvmdzmvfengjs7y 179 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 180 1 Results result NNS work_urmbglu2djbjvmdzmvfengjs7y 180 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 180 3 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 180 4 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 180 5 procedure procedure NN work_urmbglu2djbjvmdzmvfengjs7y 180 6 support support NN work_urmbglu2djbjvmdzmvfengjs7y 180 7 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 180 8 value value NN work_urmbglu2djbjvmdzmvfengjs7y 180 9 determination determination NN work_urmbglu2djbjvmdzmvfengjs7y 180 10 and and CC work_urmbglu2djbjvmdzmvfengjs7y 180 11 also also RB work_urmbglu2djbjvmdzmvfengjs7y 180 12 enable enable VB work_urmbglu2djbjvmdzmvfengjs7y 180 13 a a DT work_urmbglu2djbjvmdzmvfengjs7y 180 14 demand demand NN work_urmbglu2djbjvmdzmvfengjs7y 180 15 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 180 16 actuated actuate VBN work_urmbglu2djbjvmdzmvfengjs7y 180 17 website website NN work_urmbglu2djbjvmdzmvfengjs7y 180 18 optimization optimization NN work_urmbglu2djbjvmdzmvfengjs7y 180 19 and and CC work_urmbglu2djbjvmdzmvfengjs7y 180 20 customization customization NN work_urmbglu2djbjvmdzmvfengjs7y 180 21 for for IN work_urmbglu2djbjvmdzmvfengjs7y 180 22 different different JJ work_urmbglu2djbjvmdzmvfengjs7y 180 23 relational relational JJ work_urmbglu2djbjvmdzmvfengjs7y 180 24 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 180 25 strategies strategy NNS work_urmbglu2djbjvmdzmvfengjs7y 180 26 . . . work_urmbglu2djbjvmdzmvfengjs7y 181 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 181 2 developed developed JJ work_urmbglu2djbjvmdzmvfengjs7y 181 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 181 4 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 181 5 and and CC work_urmbglu2djbjvmdzmvfengjs7y 181 6 IS be VBZ work_urmbglu2djbjvmdzmvfengjs7y 181 7 research research NN work_urmbglu2djbjvmdzmvfengjs7y 181 8 uniting unite VBG work_urmbglu2djbjvmdzmvfengjs7y 181 9 methodology methodology NN work_urmbglu2djbjvmdzmvfengjs7y 181 10 addresses address VBZ work_urmbglu2djbjvmdzmvfengjs7y 181 11 both both DT work_urmbglu2djbjvmdzmvfengjs7y 181 12 practitioners practitioner NNS work_urmbglu2djbjvmdzmvfengjs7y 181 13 and and CC work_urmbglu2djbjvmdzmvfengjs7y 181 14 researchers researcher NNS work_urmbglu2djbjvmdzmvfengjs7y 181 15 , , , work_urmbglu2djbjvmdzmvfengjs7y 181 16 as as IN work_urmbglu2djbjvmdzmvfengjs7y 181 17 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 181 18 developed develop VBD work_urmbglu2djbjvmdzmvfengjs7y 181 19 a a DT work_urmbglu2djbjvmdzmvfengjs7y 181 20 rigor rigor NN work_urmbglu2djbjvmdzmvfengjs7y 181 21 methodological methodological JJ work_urmbglu2djbjvmdzmvfengjs7y 181 22 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 181 23 for for IN work_urmbglu2djbjvmdzmvfengjs7y 181 24 website website NN work_urmbglu2djbjvmdzmvfengjs7y 181 25 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 181 26 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 181 27 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 181 28 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 181 29 also also RB work_urmbglu2djbjvmdzmvfengjs7y 181 30 highly highly RB work_urmbglu2djbjvmdzmvfengjs7y 181 31 applicable applicable JJ work_urmbglu2djbjvmdzmvfengjs7y 181 32 . . . work_urmbglu2djbjvmdzmvfengjs7y 182 1 Our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 182 2 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 182 3 comprises comprise VBZ work_urmbglu2djbjvmdzmvfengjs7y 182 4 six six CD work_urmbglu2djbjvmdzmvfengjs7y 182 5 steps step NNS work_urmbglu2djbjvmdzmvfengjs7y 182 6 conducted conduct VBN work_urmbglu2djbjvmdzmvfengjs7y 182 7 in in IN work_urmbglu2djbjvmdzmvfengjs7y 182 8 three three CD work_urmbglu2djbjvmdzmvfengjs7y 182 9 phases phase NNS work_urmbglu2djbjvmdzmvfengjs7y 182 10 by by IN work_urmbglu2djbjvmdzmvfengjs7y 182 11 domain domain NN work_urmbglu2djbjvmdzmvfengjs7y 182 12 experts expert NNS work_urmbglu2djbjvmdzmvfengjs7y 182 13 and and CC work_urmbglu2djbjvmdzmvfengjs7y 182 14 analysts analyst NNS work_urmbglu2djbjvmdzmvfengjs7y 182 15 . . . work_urmbglu2djbjvmdzmvfengjs7y 183 1 Its -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 183 2 clear clear JJ work_urmbglu2djbjvmdzmvfengjs7y 183 3 structure structure NN work_urmbglu2djbjvmdzmvfengjs7y 183 4 enables enable VBZ work_urmbglu2djbjvmdzmvfengjs7y 183 5 guidance guidance NN work_urmbglu2djbjvmdzmvfengjs7y 183 6 regarding regard VBG work_urmbglu2djbjvmdzmvfengjs7y 183 7 the the DT work_urmbglu2djbjvmdzmvfengjs7y 183 8 complex complex JJ work_urmbglu2djbjvmdzmvfengjs7y 183 9 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 183 10 procedure procedure NN work_urmbglu2djbjvmdzmvfengjs7y 183 11 by by IN work_urmbglu2djbjvmdzmvfengjs7y 183 12 allocating allocate VBG work_urmbglu2djbjvmdzmvfengjs7y 183 13 tasks task NNS work_urmbglu2djbjvmdzmvfengjs7y 183 14 , , , work_urmbglu2djbjvmdzmvfengjs7y 183 15 and and CC work_urmbglu2djbjvmdzmvfengjs7y 183 16 supporting support VBG work_urmbglu2djbjvmdzmvfengjs7y 183 17 communication communication NN work_urmbglu2djbjvmdzmvfengjs7y 183 18 between between IN work_urmbglu2djbjvmdzmvfengjs7y 183 19 both both DT work_urmbglu2djbjvmdzmvfengjs7y 183 20 stakeholder stakeholder NN work_urmbglu2djbjvmdzmvfengjs7y 183 21 groups group NNS work_urmbglu2djbjvmdzmvfengjs7y 183 22 . . . work_urmbglu2djbjvmdzmvfengjs7y 184 1 We -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 184 2 illustrated illustrate VBD work_urmbglu2djbjvmdzmvfengjs7y 184 3 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 184 4 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 184 5 by by IN work_urmbglu2djbjvmdzmvfengjs7y 184 6 evaluating evaluate VBG work_urmbglu2djbjvmdzmvfengjs7y 184 7 the the DT work_urmbglu2djbjvmdzmvfengjs7y 184 8 website website NN work_urmbglu2djbjvmdzmvfengjs7y 184 9 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 184 10 of of IN work_urmbglu2djbjvmdzmvfengjs7y 184 11 a a DT work_urmbglu2djbjvmdzmvfengjs7y 184 12 software software NN work_urmbglu2djbjvmdzmvfengjs7y 184 13 developer developer NN work_urmbglu2djbjvmdzmvfengjs7y 184 14 . . . work_urmbglu2djbjvmdzmvfengjs7y 185 1 Here here RB work_urmbglu2djbjvmdzmvfengjs7y 185 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 185 3 we -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 185 4 gave give VBD work_urmbglu2djbjvmdzmvfengjs7y 185 5 a a DT work_urmbglu2djbjvmdzmvfengjs7y 185 6 detailed detailed JJ work_urmbglu2djbjvmdzmvfengjs7y 185 7 description description NN work_urmbglu2djbjvmdzmvfengjs7y 185 8 of of IN work_urmbglu2djbjvmdzmvfengjs7y 185 9 all all DT work_urmbglu2djbjvmdzmvfengjs7y 185 10 involved involve VBN work_urmbglu2djbjvmdzmvfengjs7y 185 11 methodological methodological JJ work_urmbglu2djbjvmdzmvfengjs7y 185 12 procedures procedure NNS work_urmbglu2djbjvmdzmvfengjs7y 185 13 including include VBG work_urmbglu2djbjvmdzmvfengjs7y 185 14 web web NN work_urmbglu2djbjvmdzmvfengjs7y 185 15 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 185 16 preparation preparation NN work_urmbglu2djbjvmdzmvfengjs7y 185 17 , , , work_urmbglu2djbjvmdzmvfengjs7y 185 18 statistical statistical JJ work_urmbglu2djbjvmdzmvfengjs7y 185 19 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 185 20 and and CC work_urmbglu2djbjvmdzmvfengjs7y 185 21 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 185 22 assessment assessment NN work_urmbglu2djbjvmdzmvfengjs7y 185 23 . . . work_urmbglu2djbjvmdzmvfengjs7y 186 1 Finally finally RB work_urmbglu2djbjvmdzmvfengjs7y 186 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 186 3 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 186 4 results result NNS work_urmbglu2djbjvmdzmvfengjs7y 186 5 are be VBP work_urmbglu2djbjvmdzmvfengjs7y 186 6 used use VBN work_urmbglu2djbjvmdzmvfengjs7y 186 7 to to TO work_urmbglu2djbjvmdzmvfengjs7y 186 8 derive derive VB work_urmbglu2djbjvmdzmvfengjs7y 186 9 managerial managerial JJ work_urmbglu2djbjvmdzmvfengjs7y 186 10 implications implication NNS work_urmbglu2djbjvmdzmvfengjs7y 186 11 in in IN work_urmbglu2djbjvmdzmvfengjs7y 186 12 order order NN work_urmbglu2djbjvmdzmvfengjs7y 186 13 to to TO work_urmbglu2djbjvmdzmvfengjs7y 186 14 improve improve VB work_urmbglu2djbjvmdzmvfengjs7y 186 15 company company NN work_urmbglu2djbjvmdzmvfengjs7y 186 16 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 186 17 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 186 18 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 186 19 . . . work_urmbglu2djbjvmdzmvfengjs7y 187 1 For for IN work_urmbglu2djbjvmdzmvfengjs7y 187 2 researchers researcher NNS work_urmbglu2djbjvmdzmvfengjs7y 187 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 187 4 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 187 5 findings finding NNS work_urmbglu2djbjvmdzmvfengjs7y 187 6 can can MD work_urmbglu2djbjvmdzmvfengjs7y 187 7 be be VB work_urmbglu2djbjvmdzmvfengjs7y 187 8 used use VBN work_urmbglu2djbjvmdzmvfengjs7y 187 9 as as IN work_urmbglu2djbjvmdzmvfengjs7y 187 10 a a DT work_urmbglu2djbjvmdzmvfengjs7y 187 11 starting starting NN work_urmbglu2djbjvmdzmvfengjs7y 187 12 point point NN work_urmbglu2djbjvmdzmvfengjs7y 187 13 regarding regard VBG work_urmbglu2djbjvmdzmvfengjs7y 187 14 the the DT work_urmbglu2djbjvmdzmvfengjs7y 187 15 determination determination NN work_urmbglu2djbjvmdzmvfengjs7y 187 16 of of IN work_urmbglu2djbjvmdzmvfengjs7y 187 17 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 187 18 value value NN work_urmbglu2djbjvmdzmvfengjs7y 187 19 in in IN work_urmbglu2djbjvmdzmvfengjs7y 187 20 company company NN work_urmbglu2djbjvmdzmvfengjs7y 187 21 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 187 22 RM RM NNP work_urmbglu2djbjvmdzmvfengjs7y 187 23 . . . work_urmbglu2djbjvmdzmvfengjs7y 188 1 Additional additional JJ work_urmbglu2djbjvmdzmvfengjs7y 188 2 case case NN work_urmbglu2djbjvmdzmvfengjs7y 188 3 studies study NNS work_urmbglu2djbjvmdzmvfengjs7y 188 4 should should MD work_urmbglu2djbjvmdzmvfengjs7y 188 5 be be VB work_urmbglu2djbjvmdzmvfengjs7y 188 6 conducted conduct VBN work_urmbglu2djbjvmdzmvfengjs7y 188 7 to to TO work_urmbglu2djbjvmdzmvfengjs7y 188 8 investigate investigate VB work_urmbglu2djbjvmdzmvfengjs7y 188 9 the the DT work_urmbglu2djbjvmdzmvfengjs7y 188 10 benefits benefit NNS work_urmbglu2djbjvmdzmvfengjs7y 188 11 of of IN work_urmbglu2djbjvmdzmvfengjs7y 188 12 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 188 13 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 188 14 . . . work_urmbglu2djbjvmdzmvfengjs7y 189 1 Furthermore furthermore RB work_urmbglu2djbjvmdzmvfengjs7y 189 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 189 3 future future JJ work_urmbglu2djbjvmdzmvfengjs7y 189 4 applications application NNS work_urmbglu2djbjvmdzmvfengjs7y 189 5 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 189 6 on on IN work_urmbglu2djbjvmdzmvfengjs7y 189 7 this this DT work_urmbglu2djbjvmdzmvfengjs7y 189 8 methodology methodology NN work_urmbglu2djbjvmdzmvfengjs7y 189 9 could could MD work_urmbglu2djbjvmdzmvfengjs7y 189 10 be be VB work_urmbglu2djbjvmdzmvfengjs7y 189 11 developed develop VBN work_urmbglu2djbjvmdzmvfengjs7y 189 12 supporting support VBG work_urmbglu2djbjvmdzmvfengjs7y 189 13 online online JJ work_urmbglu2djbjvmdzmvfengjs7y 189 14 analytical analytical JJ work_urmbglu2djbjvmdzmvfengjs7y 189 15 processing processing NN work_urmbglu2djbjvmdzmvfengjs7y 189 16 by by IN work_urmbglu2djbjvmdzmvfengjs7y 189 17 providing provide VBG work_urmbglu2djbjvmdzmvfengjs7y 189 18 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 189 19 model model NN work_urmbglu2djbjvmdzmvfengjs7y 189 20 development development NN work_urmbglu2djbjvmdzmvfengjs7y 189 21 , , , work_urmbglu2djbjvmdzmvfengjs7y 189 22 identification identification NN work_urmbglu2djbjvmdzmvfengjs7y 189 23 and and CC work_urmbglu2djbjvmdzmvfengjs7y 189 24 classification classification NN work_urmbglu2djbjvmdzmvfengjs7y 189 25 . . . work_urmbglu2djbjvmdzmvfengjs7y 190 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 190 2 main main JJ work_urmbglu2djbjvmdzmvfengjs7y 190 3 drawback drawback NN work_urmbglu2djbjvmdzmvfengjs7y 190 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 190 5 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 190 6 developed develop VBN work_urmbglu2djbjvmdzmvfengjs7y 190 7 method method NN work_urmbglu2djbjvmdzmvfengjs7y 190 8 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 190 9 the the DT work_urmbglu2djbjvmdzmvfengjs7y 190 10 characterization characterization NN work_urmbglu2djbjvmdzmvfengjs7y 190 11 and and CC work_urmbglu2djbjvmdzmvfengjs7y 190 12 discrimination discrimination NN work_urmbglu2djbjvmdzmvfengjs7y 190 13 of of IN work_urmbglu2djbjvmdzmvfengjs7y 190 14 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 190 15 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 190 16 by by IN work_urmbglu2djbjvmdzmvfengjs7y 190 17 a a DT work_urmbglu2djbjvmdzmvfengjs7y 190 18 business business NN work_urmbglu2djbjvmdzmvfengjs7y 190 19 expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 190 20 , , , work_urmbglu2djbjvmdzmvfengjs7y 190 21 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 190 22 impacts impact VBZ work_urmbglu2djbjvmdzmvfengjs7y 190 23 the the DT work_urmbglu2djbjvmdzmvfengjs7y 190 24 quality quality NN work_urmbglu2djbjvmdzmvfengjs7y 190 25 and and CC work_urmbglu2djbjvmdzmvfengjs7y 190 26 quantity quantity NN work_urmbglu2djbjvmdzmvfengjs7y 190 27 of of IN work_urmbglu2djbjvmdzmvfengjs7y 190 28 the the DT work_urmbglu2djbjvmdzmvfengjs7y 190 29 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 190 30 modeled model VBN work_urmbglu2djbjvmdzmvfengjs7y 190 31 in in IN work_urmbglu2djbjvmdzmvfengjs7y 190 32 the the DT work_urmbglu2djbjvmdzmvfengjs7y 190 33 subsequent subsequent JJ work_urmbglu2djbjvmdzmvfengjs7y 190 34 classification classification NN work_urmbglu2djbjvmdzmvfengjs7y 190 35 procedure procedure NN work_urmbglu2djbjvmdzmvfengjs7y 190 36 . . . work_urmbglu2djbjvmdzmvfengjs7y 191 1 Further further RB work_urmbglu2djbjvmdzmvfengjs7y 191 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 191 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 191 4 selection selection NN work_urmbglu2djbjvmdzmvfengjs7y 191 5 and and CC work_urmbglu2djbjvmdzmvfengjs7y 191 6 weighting weighting NN work_urmbglu2djbjvmdzmvfengjs7y 191 7 of of IN work_urmbglu2djbjvmdzmvfengjs7y 191 8 RMS RMS NNP work_urmbglu2djbjvmdzmvfengjs7y 191 9 relevant relevant JJ work_urmbglu2djbjvmdzmvfengjs7y 191 10 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 191 11 activities activity NNS work_urmbglu2djbjvmdzmvfengjs7y 191 12 may may MD work_urmbglu2djbjvmdzmvfengjs7y 191 13 not not RB work_urmbglu2djbjvmdzmvfengjs7y 191 14 be be VB work_urmbglu2djbjvmdzmvfengjs7y 191 15 adequate adequate JJ work_urmbglu2djbjvmdzmvfengjs7y 191 16 and and CC work_urmbglu2djbjvmdzmvfengjs7y 191 17 exhaustive exhaustive JJ work_urmbglu2djbjvmdzmvfengjs7y 191 18 in in IN work_urmbglu2djbjvmdzmvfengjs7y 191 19 a a DT work_urmbglu2djbjvmdzmvfengjs7y 191 20 company company NN work_urmbglu2djbjvmdzmvfengjs7y 191 21 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 191 22 multi multi JJ work_urmbglu2djbjvmdzmvfengjs7y 191 23 - - JJ work_urmbglu2djbjvmdzmvfengjs7y 191 24 channel channel JJ work_urmbglu2djbjvmdzmvfengjs7y 191 25 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 191 26 context context NN work_urmbglu2djbjvmdzmvfengjs7y 191 27 . . . work_urmbglu2djbjvmdzmvfengjs7y 192 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 192 2 extent extent NN work_urmbglu2djbjvmdzmvfengjs7y 192 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 192 4 this this DT work_urmbglu2djbjvmdzmvfengjs7y 192 5 problem problem NN work_urmbglu2djbjvmdzmvfengjs7y 192 6 can can MD work_urmbglu2djbjvmdzmvfengjs7y 192 7 be be VB work_urmbglu2djbjvmdzmvfengjs7y 192 8 limited limit VBN work_urmbglu2djbjvmdzmvfengjs7y 192 9 by by IN work_urmbglu2djbjvmdzmvfengjs7y 192 10 increasing increase VBG work_urmbglu2djbjvmdzmvfengjs7y 192 11 external external JJ work_urmbglu2djbjvmdzmvfengjs7y 192 12 reliability reliability NN work_urmbglu2djbjvmdzmvfengjs7y 192 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 193 1 Here here RB work_urmbglu2djbjvmdzmvfengjs7y 193 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 193 3 inter inter JJ work_urmbglu2djbjvmdzmvfengjs7y 193 4 - - JJ work_urmbglu2djbjvmdzmvfengjs7y 193 5 rater rater JJ work_urmbglu2djbjvmdzmvfengjs7y 193 6 reliability reliability NN work_urmbglu2djbjvmdzmvfengjs7y 193 7 could could MD work_urmbglu2djbjvmdzmvfengjs7y 193 8 be be VB work_urmbglu2djbjvmdzmvfengjs7y 193 9 enhanced enhance VBN work_urmbglu2djbjvmdzmvfengjs7y 193 10 by by IN work_urmbglu2djbjvmdzmvfengjs7y 193 11 including include VBG work_urmbglu2djbjvmdzmvfengjs7y 193 12 several several JJ work_urmbglu2djbjvmdzmvfengjs7y 193 13 business business NN work_urmbglu2djbjvmdzmvfengjs7y 193 14 experts expert NNS work_urmbglu2djbjvmdzmvfengjs7y 193 15 in in IN work_urmbglu2djbjvmdzmvfengjs7y 193 16 the the DT work_urmbglu2djbjvmdzmvfengjs7y 193 17 qualitative qualitative JJ work_urmbglu2djbjvmdzmvfengjs7y 193 18 procedures procedure NNS work_urmbglu2djbjvmdzmvfengjs7y 193 19 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 193 20 step step NN work_urmbglu2djbjvmdzmvfengjs7y 193 21 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 193 22 , , , work_urmbglu2djbjvmdzmvfengjs7y 193 23 3 3 CD work_urmbglu2djbjvmdzmvfengjs7y 193 24 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 193 25 , , , work_urmbglu2djbjvmdzmvfengjs7y 193 26 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 193 27 allows allow VBZ work_urmbglu2djbjvmdzmvfengjs7y 193 28 measuring measure VBG work_urmbglu2djbjvmdzmvfengjs7y 193 29 the the DT work_urmbglu2djbjvmdzmvfengjs7y 193 30 degree degree NN work_urmbglu2djbjvmdzmvfengjs7y 193 31 of of IN work_urmbglu2djbjvmdzmvfengjs7y 193 32 agreement agreement NN work_urmbglu2djbjvmdzmvfengjs7y 193 33 in in IN work_urmbglu2djbjvmdzmvfengjs7y 193 34 their -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 193 35 specifications specification NNS work_urmbglu2djbjvmdzmvfengjs7y 193 36 , , , work_urmbglu2djbjvmdzmvfengjs7y 193 37 i.e. i.e. FW work_urmbglu2djbjvmdzmvfengjs7y 194 1 by by IN work_urmbglu2djbjvmdzmvfengjs7y 194 2 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 194 3 Cohen Cohen NNP work_urmbglu2djbjvmdzmvfengjs7y 194 4 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 194 5 kappa kappa NNP work_urmbglu2djbjvmdzmvfengjs7y 194 6 . . . work_urmbglu2djbjvmdzmvfengjs7y 195 1 Then then RB work_urmbglu2djbjvmdzmvfengjs7y 195 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 195 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 195 4 inferential inferential JJ work_urmbglu2djbjvmdzmvfengjs7y 195 5 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 195 6 of of IN work_urmbglu2djbjvmdzmvfengjs7y 195 7 modeling model VBG work_urmbglu2djbjvmdzmvfengjs7y 195 8 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 195 9 behavior behavior NN work_urmbglu2djbjvmdzmvfengjs7y 195 10 itself -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 195 11 is be VBZ work_urmbglu2djbjvmdzmvfengjs7y 195 12 limited limited JJ work_urmbglu2djbjvmdzmvfengjs7y 195 13 and and CC work_urmbglu2djbjvmdzmvfengjs7y 195 14 may may MD work_urmbglu2djbjvmdzmvfengjs7y 195 15 not not RB work_urmbglu2djbjvmdzmvfengjs7y 195 16 be be VB work_urmbglu2djbjvmdzmvfengjs7y 195 17 representative representative JJ work_urmbglu2djbjvmdzmvfengjs7y 195 18 for for IN work_urmbglu2djbjvmdzmvfengjs7y 195 19 all all DT work_urmbglu2djbjvmdzmvfengjs7y 195 20 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 195 21 segments segment NNS work_urmbglu2djbjvmdzmvfengjs7y 195 22 , , , work_urmbglu2djbjvmdzmvfengjs7y 195 23 which which WDT work_urmbglu2djbjvmdzmvfengjs7y 195 24 differ differ VBP work_urmbglu2djbjvmdzmvfengjs7y 195 25 in in IN work_urmbglu2djbjvmdzmvfengjs7y 195 26 information information NN work_urmbglu2djbjvmdzmvfengjs7y 195 27 needs need NNS work_urmbglu2djbjvmdzmvfengjs7y 195 28 and and CC work_urmbglu2djbjvmdzmvfengjs7y 195 29 thus thus RB work_urmbglu2djbjvmdzmvfengjs7y 195 30 , , , work_urmbglu2djbjvmdzmvfengjs7y 195 31 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 195 32 behavior behavior NN work_urmbglu2djbjvmdzmvfengjs7y 195 33 . . . work_urmbglu2djbjvmdzmvfengjs7y 196 1 Modeling model VBG work_urmbglu2djbjvmdzmvfengjs7y 196 2 and and CC work_urmbglu2djbjvmdzmvfengjs7y 196 3 inferring infer VBG work_urmbglu2djbjvmdzmvfengjs7y 196 4 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 196 5 segments segment NNS work_urmbglu2djbjvmdzmvfengjs7y 196 6 prior prior RB work_urmbglu2djbjvmdzmvfengjs7y 196 7 to to IN work_urmbglu2djbjvmdzmvfengjs7y 196 8 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 196 9 could could MD work_urmbglu2djbjvmdzmvfengjs7y 196 10 improve improve VB work_urmbglu2djbjvmdzmvfengjs7y 196 11 general general JJ work_urmbglu2djbjvmdzmvfengjs7y 196 12 results result NNS work_urmbglu2djbjvmdzmvfengjs7y 196 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 197 1 Furthermore furthermore RB work_urmbglu2djbjvmdzmvfengjs7y 197 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 197 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 197 4 developed develop VBN work_urmbglu2djbjvmdzmvfengjs7y 197 5 methodology methodology NN work_urmbglu2djbjvmdzmvfengjs7y 197 6 has have VBZ work_urmbglu2djbjvmdzmvfengjs7y 197 7 been be VBN work_urmbglu2djbjvmdzmvfengjs7y 197 8 applied apply VBN work_urmbglu2djbjvmdzmvfengjs7y 197 9 on on IN work_urmbglu2djbjvmdzmvfengjs7y 197 10 historical historical JJ work_urmbglu2djbjvmdzmvfengjs7y 197 11 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 197 12 only only RB work_urmbglu2djbjvmdzmvfengjs7y 197 13 and and CC work_urmbglu2djbjvmdzmvfengjs7y 197 14 needs need VBZ work_urmbglu2djbjvmdzmvfengjs7y 197 15 to to TO work_urmbglu2djbjvmdzmvfengjs7y 197 16 become become VB work_urmbglu2djbjvmdzmvfengjs7y 197 17 extended extended JJ work_urmbglu2djbjvmdzmvfengjs7y 197 18 , , , work_urmbglu2djbjvmdzmvfengjs7y 197 19 i.e. i.e. FW work_urmbglu2djbjvmdzmvfengjs7y 198 1 for for IN work_urmbglu2djbjvmdzmvfengjs7y 198 2 integrating integrate VBG work_urmbglu2djbjvmdzmvfengjs7y 198 3 seasonal seasonal JJ work_urmbglu2djbjvmdzmvfengjs7y 198 4 changes change NNS work_urmbglu2djbjvmdzmvfengjs7y 198 5 in in IN work_urmbglu2djbjvmdzmvfengjs7y 198 6 website website NN work_urmbglu2djbjvmdzmvfengjs7y 198 7 content content NN work_urmbglu2djbjvmdzmvfengjs7y 198 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 198 9 structure structure NN work_urmbglu2djbjvmdzmvfengjs7y 198 10 and and CC work_urmbglu2djbjvmdzmvfengjs7y 198 11 possible possible JJ work_urmbglu2djbjvmdzmvfengjs7y 198 12 changes change NNS work_urmbglu2djbjvmdzmvfengjs7y 198 13 in in IN work_urmbglu2djbjvmdzmvfengjs7y 198 14 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 198 15 behavior behavior NN work_urmbglu2djbjvmdzmvfengjs7y 198 16 for for IN work_urmbglu2djbjvmdzmvfengjs7y 198 17 enabling enable VBG work_urmbglu2djbjvmdzmvfengjs7y 198 18 longitudinal longitudinal JJ work_urmbglu2djbjvmdzmvfengjs7y 198 19 evaluations evaluation NNS work_urmbglu2djbjvmdzmvfengjs7y 198 20 of of IN work_urmbglu2djbjvmdzmvfengjs7y 198 21 website website NN work_urmbglu2djbjvmdzmvfengjs7y 198 22 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 198 23 . . . work_urmbglu2djbjvmdzmvfengjs7y 199 1 Eventually eventually RB work_urmbglu2djbjvmdzmvfengjs7y 199 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 199 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 199 4 mentioned mention VBN work_urmbglu2djbjvmdzmvfengjs7y 199 5 example example NN work_urmbglu2djbjvmdzmvfengjs7y 199 6 only only RB work_urmbglu2djbjvmdzmvfengjs7y 199 7 Page Page NNP work_urmbglu2djbjvmdzmvfengjs7y 199 8 17/19 17/19 CD work_urmbglu2djbjvmdzmvfengjs7y 199 9 illustrates illustrate VBZ work_urmbglu2djbjvmdzmvfengjs7y 199 10 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 199 11 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 199 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 200 1 It -PRON- PRP work_urmbglu2djbjvmdzmvfengjs7y 200 2 does do VBZ work_urmbglu2djbjvmdzmvfengjs7y 200 3 not not RB work_urmbglu2djbjvmdzmvfengjs7y 200 4 enable enable VB work_urmbglu2djbjvmdzmvfengjs7y 200 5 an an DT work_urmbglu2djbjvmdzmvfengjs7y 200 6 entire entire JJ work_urmbglu2djbjvmdzmvfengjs7y 200 7 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 200 8 of of IN work_urmbglu2djbjvmdzmvfengjs7y 200 9 our -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 200 10 developed develop VBN work_urmbglu2djbjvmdzmvfengjs7y 200 11 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 200 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 201 1 This this DT work_urmbglu2djbjvmdzmvfengjs7y 201 2 should should MD work_urmbglu2djbjvmdzmvfengjs7y 201 3 be be VB work_urmbglu2djbjvmdzmvfengjs7y 201 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 201 5 aim aim NN work_urmbglu2djbjvmdzmvfengjs7y 201 6 of of IN work_urmbglu2djbjvmdzmvfengjs7y 201 7 further further JJ work_urmbglu2djbjvmdzmvfengjs7y 201 8 publications publication NNS work_urmbglu2djbjvmdzmvfengjs7y 201 9 in in IN work_urmbglu2djbjvmdzmvfengjs7y 201 10 this this DT work_urmbglu2djbjvmdzmvfengjs7y 201 11 domain domain NN work_urmbglu2djbjvmdzmvfengjs7y 201 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 202 1 Acknowledgements acknowledgement NNS work_urmbglu2djbjvmdzmvfengjs7y 202 2 Masked mask VBN work_urmbglu2djbjvmdzmvfengjs7y 202 3 for for IN work_urmbglu2djbjvmdzmvfengjs7y 202 4 review review NN work_urmbglu2djbjvmdzmvfengjs7y 202 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 203 1 Appendix Appendix NNP work_urmbglu2djbjvmdzmvfengjs7y 203 2 Table Table NNP work_urmbglu2djbjvmdzmvfengjs7y 203 3 8 8 CD work_urmbglu2djbjvmdzmvfengjs7y 203 4 Data Data NNP work_urmbglu2djbjvmdzmvfengjs7y 203 5 models model NNS work_urmbglu2djbjvmdzmvfengjs7y 203 6 for for IN work_urmbglu2djbjvmdzmvfengjs7y 203 7 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 203 8 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 203 9 “ " `` work_urmbglu2djbjvmdzmvfengjs7y 203 10 browsing browsing NN work_urmbglu2djbjvmdzmvfengjs7y 203 11 ” " '' work_urmbglu2djbjvmdzmvfengjs7y 203 12 Products Products NNPS work_urmbglu2djbjvmdzmvfengjs7y 203 13 Community Community NNP work_urmbglu2djbjvmdzmvfengjs7y 203 14 C&RT C&RT : work_urmbglu2djbjvmdzmvfengjs7y 203 15 model model NN work_urmbglu2djbjvmdzmvfengjs7y 203 16 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 203 17 Dependent dependent JJ work_urmbglu2djbjvmdzmvfengjs7y 203 18 variable variable JJ work_urmbglu2djbjvmdzmvfengjs7y 203 19 Visit visit NN work_urmbglu2djbjvmdzmvfengjs7y 203 20 actions action NNS work_urmbglu2djbjvmdzmvfengjs7y 203 21 > > NFP work_urmbglu2djbjvmdzmvfengjs7y 203 22 3.5 3.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 23 > > $ work_urmbglu2djbjvmdzmvfengjs7y 203 24 3.5 3.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 25 Session Session NNP work_urmbglu2djbjvmdzmvfengjs7y 203 26 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 203 27 navigational navigational JJ work_urmbglu2djbjvmdzmvfengjs7y 203 28 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 203 29 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 30 .5 .5 XX work_urmbglu2djbjvmdzmvfengjs7y 203 31 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 32 .5 .5 . work_urmbglu2djbjvmdzmvfengjs7y 203 33 Independent independent JJ work_urmbglu2djbjvmdzmvfengjs7y 203 34 variable variable JJ work_urmbglu2djbjvmdzmvfengjs7y 203 35 Session session NN work_urmbglu2djbjvmdzmvfengjs7y 203 36 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 203 37 content content NN work_urmbglu2djbjvmdzmvfengjs7y 203 38 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 203 39 > > XX work_urmbglu2djbjvmdzmvfengjs7y 203 40 12.5 12.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 41 > > XX work_urmbglu2djbjvmdzmvfengjs7y 203 42 39.5 39.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 43 Model Model NNP work_urmbglu2djbjvmdzmvfengjs7y 203 44 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 203 45 s s NN work_urmbglu2djbjvmdzmvfengjs7y 203 46 .02 .02 NN work_urmbglu2djbjvmdzmvfengjs7y 203 47 .10 .10 NFP work_urmbglu2djbjvmdzmvfengjs7y 203 48 C&RT c&rt NN work_urmbglu2djbjvmdzmvfengjs7y 203 49 model model NN work_urmbglu2djbjvmdzmvfengjs7y 203 50 2 2 CD work_urmbglu2djbjvmdzmvfengjs7y 203 51 Dependent dependent JJ work_urmbglu2djbjvmdzmvfengjs7y 203 52 variable variable JJ work_urmbglu2djbjvmdzmvfengjs7y 203 53 Session session NN work_urmbglu2djbjvmdzmvfengjs7y 203 54 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 203 55 > > XX work_urmbglu2djbjvmdzmvfengjs7y 203 56 15.5 15.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 57 > > XX work_urmbglu2djbjvmdzmvfengjs7y 203 58 32.5 32.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 59 Independent independent JJ work_urmbglu2djbjvmdzmvfengjs7y 203 60 variable variable JJ work_urmbglu2djbjvmdzmvfengjs7y 203 61 Visit visit NN work_urmbglu2djbjvmdzmvfengjs7y 203 62 actions action NNS work_urmbglu2djbjvmdzmvfengjs7y 203 63 navigational navigational JJ work_urmbglu2djbjvmdzmvfengjs7y 203 64 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 203 65 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 66 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 203 67 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 68 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 203 69 Visit visit VB work_urmbglu2djbjvmdzmvfengjs7y 203 70 actions action NNS work_urmbglu2djbjvmdzmvfengjs7y 203 71 content content NN work_urmbglu2djbjvmdzmvfengjs7y 203 72 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 203 73 > > NFP work_urmbglu2djbjvmdzmvfengjs7y 203 74 2.5 2.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 75 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 76 4 4 CD work_urmbglu2djbjvmdzmvfengjs7y 203 77 Model Model NNP work_urmbglu2djbjvmdzmvfengjs7y 203 78 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 203 79 s s POS work_urmbglu2djbjvmdzmvfengjs7y 203 80 4.34 4.34 CD work_urmbglu2djbjvmdzmvfengjs7y 203 81 1836.77 1836.77 CD work_urmbglu2djbjvmdzmvfengjs7y 203 82 Table table NN work_urmbglu2djbjvmdzmvfengjs7y 203 83 9 9 CD work_urmbglu2djbjvmdzmvfengjs7y 203 84 Data Data NNP work_urmbglu2djbjvmdzmvfengjs7y 203 85 models model NNS work_urmbglu2djbjvmdzmvfengjs7y 203 86 for for IN work_urmbglu2djbjvmdzmvfengjs7y 203 87 visitor visitor NN work_urmbglu2djbjvmdzmvfengjs7y 203 88 activity activity NN work_urmbglu2djbjvmdzmvfengjs7y 203 89 “ " `` work_urmbglu2djbjvmdzmvfengjs7y 203 90 fact fact NN work_urmbglu2djbjvmdzmvfengjs7y 203 91 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 203 92 finding find VBG work_urmbglu2djbjvmdzmvfengjs7y 203 93 ” " '' work_urmbglu2djbjvmdzmvfengjs7y 203 94 Products Products NNP work_urmbglu2djbjvmdzmvfengjs7y 203 95 Shop Shop NNP work_urmbglu2djbjvmdzmvfengjs7y 203 96 Comm- Comm- NNP work_urmbglu2djbjvmdzmvfengjs7y 203 97 unity unity NN work_urmbglu2djbjvmdzmvfengjs7y 203 98 Support support NN work_urmbglu2djbjvmdzmvfengjs7y 203 99 C&RT C&RT : work_urmbglu2djbjvmdzmvfengjs7y 203 100 model model NN work_urmbglu2djbjvmdzmvfengjs7y 203 101 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 203 102 Dependent dependent JJ work_urmbglu2djbjvmdzmvfengjs7y 203 103 variable variable JJ work_urmbglu2djbjvmdzmvfengjs7y 203 104 Visit visit NN work_urmbglu2djbjvmdzmvfengjs7y 203 105 actions action NNS work_urmbglu2djbjvmdzmvfengjs7y 203 106 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 107 3.5 3.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 108 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 109 3.5 3.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 110 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 111 3.5 3.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 112 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 113 3.5 3.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 114 Session Session NNP work_urmbglu2djbjvmdzmvfengjs7y 203 115 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 203 116 navigational navigational JJ work_urmbglu2djbjvmdzmvfengjs7y 203 117 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 203 118 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 119 .5 .5 XX work_urmbglu2djbjvmdzmvfengjs7y 203 120 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 121 .5 .5 XX work_urmbglu2djbjvmdzmvfengjs7y 203 122 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 123 .5 .5 XX work_urmbglu2djbjvmdzmvfengjs7y 203 124 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 125 .5 .5 . work_urmbglu2djbjvmdzmvfengjs7y 203 126 Independent independent JJ work_urmbglu2djbjvmdzmvfengjs7y 203 127 variable variable JJ work_urmbglu2djbjvmdzmvfengjs7y 203 128 Session session NN work_urmbglu2djbjvmdzmvfengjs7y 203 129 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 203 130 content content NN work_urmbglu2djbjvmdzmvfengjs7y 203 131 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 203 132 > > NFP work_urmbglu2djbjvmdzmvfengjs7y 203 133 2.5 2.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 134 > > CD work_urmbglu2djbjvmdzmvfengjs7y 203 135 39.5 39.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 136 > > XX work_urmbglu2djbjvmdzmvfengjs7y 203 137 31.5 31.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 138 > > CD work_urmbglu2djbjvmdzmvfengjs7y 203 139 14.5 14.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 140 Model model NN work_urmbglu2djbjvmdzmvfengjs7y 203 141 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 203 142 s s NN work_urmbglu2djbjvmdzmvfengjs7y 203 143 .01 .01 NN work_urmbglu2djbjvmdzmvfengjs7y 203 144 .03 .03 CD work_urmbglu2djbjvmdzmvfengjs7y 203 145 .10 .10 NFP work_urmbglu2djbjvmdzmvfengjs7y 203 146 .02 .02 NFP work_urmbglu2djbjvmdzmvfengjs7y 203 147 C&RT C&RT NNP work_urmbglu2djbjvmdzmvfengjs7y 203 148 model model NN work_urmbglu2djbjvmdzmvfengjs7y 203 149 2 2 CD work_urmbglu2djbjvmdzmvfengjs7y 203 150 Dependent dependent JJ work_urmbglu2djbjvmdzmvfengjs7y 203 151 variable variable JJ work_urmbglu2djbjvmdzmvfengjs7y 203 152 Independent independent JJ work_urmbglu2djbjvmdzmvfengjs7y 203 153 variable variable JJ work_urmbglu2djbjvmdzmvfengjs7y 203 154 Session session NN work_urmbglu2djbjvmdzmvfengjs7y 203 155 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 203 156 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 157 10 10 CD work_urmbglu2djbjvmdzmvfengjs7y 203 158 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 159 8 8 CD work_urmbglu2djbjvmdzmvfengjs7y 203 160 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 161 15 15 CD work_urmbglu2djbjvmdzmvfengjs7y 203 162 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 163 4 4 CD work_urmbglu2djbjvmdzmvfengjs7y 203 164 Visit visit VB work_urmbglu2djbjvmdzmvfengjs7y 203 165 actions action NNS work_urmbglu2djbjvmdzmvfengjs7y 203 166 navigational navigational JJ work_urmbglu2djbjvmdzmvfengjs7y 203 167 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 203 168 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 169 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 203 170 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 171 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 203 172 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 173 3 3 CD work_urmbglu2djbjvmdzmvfengjs7y 203 174 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 175 .5 .5 . work_urmbglu2djbjvmdzmvfengjs7y 203 176 Page page NN work_urmbglu2djbjvmdzmvfengjs7y 203 177 18/19 18/19 CD work_urmbglu2djbjvmdzmvfengjs7y 203 178 Visit visit NN work_urmbglu2djbjvmdzmvfengjs7y 203 179 actions action NNS work_urmbglu2djbjvmdzmvfengjs7y 203 180 content content NN work_urmbglu2djbjvmdzmvfengjs7y 203 181 objects object NNS work_urmbglu2djbjvmdzmvfengjs7y 203 182 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 183 5 5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 184 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 185 4 4 CD work_urmbglu2djbjvmdzmvfengjs7y 203 186 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 187 3 3 CD work_urmbglu2djbjvmdzmvfengjs7y 203 188 < < XX work_urmbglu2djbjvmdzmvfengjs7y 203 189 5.5 5.5 CD work_urmbglu2djbjvmdzmvfengjs7y 203 190 Model model NN work_urmbglu2djbjvmdzmvfengjs7y 203 191 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 203 192 s s NN work_urmbglu2djbjvmdzmvfengjs7y 203 193 4.33 4.33 CD work_urmbglu2djbjvmdzmvfengjs7y 203 194 167.44 167.44 CD work_urmbglu2djbjvmdzmvfengjs7y 203 195 1790.04 1790.04 CD work_urmbglu2djbjvmdzmvfengjs7y 203 196 7196.89 7196.89 CD work_urmbglu2djbjvmdzmvfengjs7y 203 197 References References NNPS work_urmbglu2djbjvmdzmvfengjs7y 203 198 List List NNP work_urmbglu2djbjvmdzmvfengjs7y 203 199 Aaker Aaker NNP work_urmbglu2djbjvmdzmvfengjs7y 203 200 , , , work_urmbglu2djbjvmdzmvfengjs7y 203 201 D. D. NNP work_urmbglu2djbjvmdzmvfengjs7y 203 202 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 203 203 1993 1993 CD work_urmbglu2djbjvmdzmvfengjs7y 203 204 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 203 205 . . . work_urmbglu2djbjvmdzmvfengjs7y 204 1 Are be VBP work_urmbglu2djbjvmdzmvfengjs7y 204 2 brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 204 3 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 204 4 investments investment NNS work_urmbglu2djbjvmdzmvfengjs7y 204 5 really really RB work_urmbglu2djbjvmdzmvfengjs7y 204 6 worthwhile worthwhile JJ work_urmbglu2djbjvmdzmvfengjs7y 204 7 ? ? . work_urmbglu2djbjvmdzmvfengjs7y 205 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 205 2 D. D. NNP work_urmbglu2djbjvmdzmvfengjs7y 205 3 A. A. NNP work_urmbglu2djbjvmdzmvfengjs7y 205 4 Aaker Aaker NNP work_urmbglu2djbjvmdzmvfengjs7y 205 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 205 6 A. A. NNP work_urmbglu2djbjvmdzmvfengjs7y 205 7 Biel Biel NNP work_urmbglu2djbjvmdzmvfengjs7y 205 8 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 205 9 Eds Eds NNP work_urmbglu2djbjvmdzmvfengjs7y 205 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 206 1 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 206 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 206 3 Brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 206 4 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 206 5 and and CC work_urmbglu2djbjvmdzmvfengjs7y 206 6 advertising advertising NN work_urmbglu2djbjvmdzmvfengjs7y 206 7 : : : work_urmbglu2djbjvmdzmvfengjs7y 206 8 Advertising advertising NN work_urmbglu2djbjvmdzmvfengjs7y 206 9 's 's POS work_urmbglu2djbjvmdzmvfengjs7y 206 10 role role NN work_urmbglu2djbjvmdzmvfengjs7y 206 11 in in IN work_urmbglu2djbjvmdzmvfengjs7y 206 12 building build VBG work_urmbglu2djbjvmdzmvfengjs7y 206 13 strong strong JJ work_urmbglu2djbjvmdzmvfengjs7y 206 14 brands brand NNS work_urmbglu2djbjvmdzmvfengjs7y 206 15 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 206 16 pp pp NNP work_urmbglu2djbjvmdzmvfengjs7y 206 17 . . . work_urmbglu2djbjvmdzmvfengjs7y 207 1 333 333 CD work_urmbglu2djbjvmdzmvfengjs7y 207 2 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 207 3 341 341 CD work_urmbglu2djbjvmdzmvfengjs7y 207 4 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 207 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 208 1 Hillsdale Hillsdale NNP work_urmbglu2djbjvmdzmvfengjs7y 208 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 208 3 NJ NJ NNP work_urmbglu2djbjvmdzmvfengjs7y 208 4 : : : work_urmbglu2djbjvmdzmvfengjs7y 208 5 Erlbaum Erlbaum NNP work_urmbglu2djbjvmdzmvfengjs7y 208 6 . . . work_urmbglu2djbjvmdzmvfengjs7y 209 1 Argyriou Argyriou NNP work_urmbglu2djbjvmdzmvfengjs7y 209 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 209 3 E. E. NNP work_urmbglu2djbjvmdzmvfengjs7y 209 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 209 5 Kitchen Kitchen NNP work_urmbglu2djbjvmdzmvfengjs7y 209 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 209 7 P. P. NNP work_urmbglu2djbjvmdzmvfengjs7y 209 8 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 209 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 209 10 & & CC work_urmbglu2djbjvmdzmvfengjs7y 209 11 Melewar Melewar NNP work_urmbglu2djbjvmdzmvfengjs7y 209 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 209 13 T. T. NNP work_urmbglu2djbjvmdzmvfengjs7y 209 14 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 209 15 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 209 16 2006 2006 CD work_urmbglu2djbjvmdzmvfengjs7y 209 17 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 209 18 . . . work_urmbglu2djbjvmdzmvfengjs7y 210 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 210 2 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 210 3 between between IN work_urmbglu2djbjvmdzmvfengjs7y 210 4 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 210 5 websites website NNS work_urmbglu2djbjvmdzmvfengjs7y 210 6 and and CC work_urmbglu2djbjvmdzmvfengjs7y 210 7 brand brand NN work_urmbglu2djbjvmdzmvfengjs7y 210 8 equity equity NN work_urmbglu2djbjvmdzmvfengjs7y 210 9 : : : work_urmbglu2djbjvmdzmvfengjs7y 210 10 A a DT work_urmbglu2djbjvmdzmvfengjs7y 210 11 conceptual conceptual JJ work_urmbglu2djbjvmdzmvfengjs7y 210 12 framework framework NN work_urmbglu2djbjvmdzmvfengjs7y 210 13 and and CC work_urmbglu2djbjvmdzmvfengjs7y 210 14 research research NN work_urmbglu2djbjvmdzmvfengjs7y 210 15 agenda agenda NN work_urmbglu2djbjvmdzmvfengjs7y 210 16 . . . work_urmbglu2djbjvmdzmvfengjs7y 211 1 International International NNP work_urmbglu2djbjvmdzmvfengjs7y 211 2 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 211 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 211 4 Market Market NNP work_urmbglu2djbjvmdzmvfengjs7y 211 5 Research Research NNP work_urmbglu2djbjvmdzmvfengjs7y 211 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 211 7 48 48 CD work_urmbglu2djbjvmdzmvfengjs7y 211 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 211 9 575 575 CD work_urmbglu2djbjvmdzmvfengjs7y 211 10 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 211 11 599 599 CD work_urmbglu2djbjvmdzmvfengjs7y 211 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 212 1 Asubonteng Asubonteng NNP work_urmbglu2djbjvmdzmvfengjs7y 212 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 212 3 K. K. NNP work_urmbglu2djbjvmdzmvfengjs7y 212 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 212 5 McCleary McCleary NNP work_urmbglu2djbjvmdzmvfengjs7y 212 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 212 7 K. K. NNP work_urmbglu2djbjvmdzmvfengjs7y 212 8 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 212 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 212 10 & & CC work_urmbglu2djbjvmdzmvfengjs7y 212 11 Swan Swan NNP work_urmbglu2djbjvmdzmvfengjs7y 212 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 212 13 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 212 14 E. E. NNP work_urmbglu2djbjvmdzmvfengjs7y 212 15 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 212 16 1996 1996 CD work_urmbglu2djbjvmdzmvfengjs7y 212 17 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 212 18 . . . work_urmbglu2djbjvmdzmvfengjs7y 213 1 SERVQUAL SERVQUAL NNP work_urmbglu2djbjvmdzmvfengjs7y 213 2 revisited revisit VBD work_urmbglu2djbjvmdzmvfengjs7y 213 3 : : : work_urmbglu2djbjvmdzmvfengjs7y 213 4 A a DT work_urmbglu2djbjvmdzmvfengjs7y 213 5 critical critical JJ work_urmbglu2djbjvmdzmvfengjs7y 213 6 review review NN work_urmbglu2djbjvmdzmvfengjs7y 213 7 of of IN work_urmbglu2djbjvmdzmvfengjs7y 213 8 service service NN work_urmbglu2djbjvmdzmvfengjs7y 213 9 quality quality NN work_urmbglu2djbjvmdzmvfengjs7y 213 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 214 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 214 2 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 214 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 214 4 Services Services NNPS work_urmbglu2djbjvmdzmvfengjs7y 214 5 Marketing Marketing NNP work_urmbglu2djbjvmdzmvfengjs7y 214 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 214 7 10 10 CD work_urmbglu2djbjvmdzmvfengjs7y 214 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 214 9 62 62 CD work_urmbglu2djbjvmdzmvfengjs7y 214 10 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 214 11 81 81 CD work_urmbglu2djbjvmdzmvfengjs7y 214 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 215 1 Ayanso Ayanso NNP work_urmbglu2djbjvmdzmvfengjs7y 215 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 215 3 A. a. NN work_urmbglu2djbjvmdzmvfengjs7y 215 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 215 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 215 6 Yoogalingam Yoogalingam NNP work_urmbglu2djbjvmdzmvfengjs7y 215 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 215 8 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 215 9 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 215 10 2009 2009 CD work_urmbglu2djbjvmdzmvfengjs7y 215 11 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 215 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 216 1 Profiling profile VBG work_urmbglu2djbjvmdzmvfengjs7y 216 2 retail retail JJ work_urmbglu2djbjvmdzmvfengjs7y 216 3 website website NN work_urmbglu2djbjvmdzmvfengjs7y 216 4 functionalities functionality NNS work_urmbglu2djbjvmdzmvfengjs7y 216 5 and and CC work_urmbglu2djbjvmdzmvfengjs7y 216 6 conversion conversion NN work_urmbglu2djbjvmdzmvfengjs7y 216 7 rates rate NNS work_urmbglu2djbjvmdzmvfengjs7y 216 8 : : : work_urmbglu2djbjvmdzmvfengjs7y 216 9 A a DT work_urmbglu2djbjvmdzmvfengjs7y 216 10 cluster cluster NN work_urmbglu2djbjvmdzmvfengjs7y 216 11 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 216 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 217 1 International International NNP work_urmbglu2djbjvmdzmvfengjs7y 217 2 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 217 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 217 4 Electronic Electronic NNP work_urmbglu2djbjvmdzmvfengjs7y 217 5 Commerce Commerce NNP work_urmbglu2djbjvmdzmvfengjs7y 217 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 217 7 14 14 CD work_urmbglu2djbjvmdzmvfengjs7y 217 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 217 9 79 79 CD work_urmbglu2djbjvmdzmvfengjs7y 217 10 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 217 11 114 114 CD work_urmbglu2djbjvmdzmvfengjs7y 217 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 218 1 Booth Booth NNP work_urmbglu2djbjvmdzmvfengjs7y 218 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 218 3 D. D. NNP work_urmbglu2djbjvmdzmvfengjs7y 218 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 218 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 218 6 Jansen Jansen NNP work_urmbglu2djbjvmdzmvfengjs7y 218 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 218 8 B. B. NNP work_urmbglu2djbjvmdzmvfengjs7y 218 9 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 219 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 219 2 2009 2009 CD work_urmbglu2djbjvmdzmvfengjs7y 219 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 219 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 220 1 A a DT work_urmbglu2djbjvmdzmvfengjs7y 220 2 review review NN work_urmbglu2djbjvmdzmvfengjs7y 220 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 220 4 methodologies methodology NNS work_urmbglu2djbjvmdzmvfengjs7y 220 5 for for IN work_urmbglu2djbjvmdzmvfengjs7y 220 6 analyzing analyze VBG work_urmbglu2djbjvmdzmvfengjs7y 220 7 websites website NNS work_urmbglu2djbjvmdzmvfengjs7y 220 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 221 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 221 2 B. B. NNP work_urmbglu2djbjvmdzmvfengjs7y 221 3 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 221 4 Jansen Jansen NNP work_urmbglu2djbjvmdzmvfengjs7y 221 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 221 6 A. A. NNP work_urmbglu2djbjvmdzmvfengjs7y 221 7 Spink Spink NNP work_urmbglu2djbjvmdzmvfengjs7y 221 8 & & CC work_urmbglu2djbjvmdzmvfengjs7y 221 9 I. I. NNP work_urmbglu2djbjvmdzmvfengjs7y 221 10 Taksa Taksa NNP work_urmbglu2djbjvmdzmvfengjs7y 221 11 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 221 12 Eds Eds NNP work_urmbglu2djbjvmdzmvfengjs7y 221 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 222 1 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 222 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 222 3 Handbook Handbook NNP work_urmbglu2djbjvmdzmvfengjs7y 222 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 222 5 research research NN work_urmbglu2djbjvmdzmvfengjs7y 222 6 on on IN work_urmbglu2djbjvmdzmvfengjs7y 222 7 web web NN work_urmbglu2djbjvmdzmvfengjs7y 222 8 log log NN work_urmbglu2djbjvmdzmvfengjs7y 222 9 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 222 10 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 222 11 pp pp NNP work_urmbglu2djbjvmdzmvfengjs7y 222 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 223 1 141 141 CD work_urmbglu2djbjvmdzmvfengjs7y 223 2 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 223 3 163 163 CD work_urmbglu2djbjvmdzmvfengjs7y 223 4 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 223 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 224 1 Hershey Hershey NNP work_urmbglu2djbjvmdzmvfengjs7y 224 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 224 3 NY NY NNP work_urmbglu2djbjvmdzmvfengjs7y 224 4 : : : work_urmbglu2djbjvmdzmvfengjs7y 224 5 IGI IGI NNP work_urmbglu2djbjvmdzmvfengjs7y 224 6 Global Global NNP work_urmbglu2djbjvmdzmvfengjs7y 224 7 . . . work_urmbglu2djbjvmdzmvfengjs7y 225 1 BowenCraggs BowenCraggs NNP work_urmbglu2djbjvmdzmvfengjs7y 225 2 & & CC work_urmbglu2djbjvmdzmvfengjs7y 225 3 Co. Co. NNP work_urmbglu2djbjvmdzmvfengjs7y 225 4 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 225 5 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 225 6 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 225 7 . . . work_urmbglu2djbjvmdzmvfengjs7y 226 1 Index index NN work_urmbglu2djbjvmdzmvfengjs7y 226 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 226 3 corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 226 4 web web NN work_urmbglu2djbjvmdzmvfengjs7y 226 5 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 226 6 . . . work_urmbglu2djbjvmdzmvfengjs7y 227 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 227 2 . . . work_urmbglu2djbjvmdzmvfengjs7y 228 1 Breiman Breiman NNP work_urmbglu2djbjvmdzmvfengjs7y 228 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 228 3 L. L. NNP work_urmbglu2djbjvmdzmvfengjs7y 228 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 228 5 Friedman Friedman NNP work_urmbglu2djbjvmdzmvfengjs7y 228 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 228 7 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 228 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 228 9 Stone Stone NNP work_urmbglu2djbjvmdzmvfengjs7y 228 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 228 11 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 228 12 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 228 13 , , , work_urmbglu2djbjvmdzmvfengjs7y 228 14 & & CC work_urmbglu2djbjvmdzmvfengjs7y 228 15 Olshen Olshen NNP work_urmbglu2djbjvmdzmvfengjs7y 228 16 , , , work_urmbglu2djbjvmdzmvfengjs7y 228 17 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 228 18 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 228 19 1984 1984 CD work_urmbglu2djbjvmdzmvfengjs7y 228 20 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 228 21 . . . work_urmbglu2djbjvmdzmvfengjs7y 229 1 Classification classification NN work_urmbglu2djbjvmdzmvfengjs7y 229 2 and and CC work_urmbglu2djbjvmdzmvfengjs7y 229 3 regression regression NN work_urmbglu2djbjvmdzmvfengjs7y 229 4 trees tree NNS work_urmbglu2djbjvmdzmvfengjs7y 229 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 230 1 Wadsworth wadsworth JJ work_urmbglu2djbjvmdzmvfengjs7y 230 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 230 3 Belmont Belmont NNP work_urmbglu2djbjvmdzmvfengjs7y 230 4 : : : work_urmbglu2djbjvmdzmvfengjs7y 230 5 Chapman Chapman NNP work_urmbglu2djbjvmdzmvfengjs7y 230 6 & & CC work_urmbglu2djbjvmdzmvfengjs7y 230 7 Hall Hall NNP work_urmbglu2djbjvmdzmvfengjs7y 230 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 231 1 Brown Brown NNP work_urmbglu2djbjvmdzmvfengjs7y 231 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 231 3 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 231 4 W. W. NNP work_urmbglu2djbjvmdzmvfengjs7y 231 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 231 6 & & CC work_urmbglu2djbjvmdzmvfengjs7y 231 7 Swartz Swartz NNP work_urmbglu2djbjvmdzmvfengjs7y 231 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 231 9 T. T. NNP work_urmbglu2djbjvmdzmvfengjs7y 231 10 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 231 11 1989 1989 CD work_urmbglu2djbjvmdzmvfengjs7y 231 12 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 231 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 232 1 A a DT work_urmbglu2djbjvmdzmvfengjs7y 232 2 gap gap NN work_urmbglu2djbjvmdzmvfengjs7y 232 3 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 232 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 232 5 professional professional JJ work_urmbglu2djbjvmdzmvfengjs7y 232 6 service service NN work_urmbglu2djbjvmdzmvfengjs7y 232 7 quality quality NN work_urmbglu2djbjvmdzmvfengjs7y 232 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 233 1 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 233 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 233 3 Marketing Marketing NNP work_urmbglu2djbjvmdzmvfengjs7y 233 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 233 5 53 53 CD work_urmbglu2djbjvmdzmvfengjs7y 233 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 233 7 92- 92- CD work_urmbglu2djbjvmdzmvfengjs7y 233 8 98 98 CD work_urmbglu2djbjvmdzmvfengjs7y 233 9 . . . work_urmbglu2djbjvmdzmvfengjs7y 234 1 Büchner Büchner NNP work_urmbglu2djbjvmdzmvfengjs7y 234 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 234 3 A. A. NNP work_urmbglu2djbjvmdzmvfengjs7y 234 4 G. G. NNP work_urmbglu2djbjvmdzmvfengjs7y 234 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 234 6 & & CC work_urmbglu2djbjvmdzmvfengjs7y 234 7 Mulvenna Mulvenna NNP work_urmbglu2djbjvmdzmvfengjs7y 234 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 234 9 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 234 10 D. D. NNP work_urmbglu2djbjvmdzmvfengjs7y 234 11 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 234 12 1998 1998 CD work_urmbglu2djbjvmdzmvfengjs7y 234 13 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 234 14 . . . work_urmbglu2djbjvmdzmvfengjs7y 235 1 Discovering discover VBG work_urmbglu2djbjvmdzmvfengjs7y 235 2 Internet internet NN work_urmbglu2djbjvmdzmvfengjs7y 235 3 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 235 4 intelligence intelligence NN work_urmbglu2djbjvmdzmvfengjs7y 235 5 through through IN work_urmbglu2djbjvmdzmvfengjs7y 235 6 online online JJ work_urmbglu2djbjvmdzmvfengjs7y 235 7 analytical analytical JJ work_urmbglu2djbjvmdzmvfengjs7y 235 8 web web NN work_urmbglu2djbjvmdzmvfengjs7y 235 9 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 235 10 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 235 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 236 1 SIGMOD SIGMOD NNP work_urmbglu2djbjvmdzmvfengjs7y 236 2 Record Record NNP work_urmbglu2djbjvmdzmvfengjs7y 236 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 236 4 27 27 CD work_urmbglu2djbjvmdzmvfengjs7y 236 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 236 6 54 54 CD work_urmbglu2djbjvmdzmvfengjs7y 236 7 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 236 8 61 61 CD work_urmbglu2djbjvmdzmvfengjs7y 236 9 . . . work_urmbglu2djbjvmdzmvfengjs7y 237 1 Bucklin Bucklin NNP work_urmbglu2djbjvmdzmvfengjs7y 237 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 237 3 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 237 4 E. E. NNP work_urmbglu2djbjvmdzmvfengjs7y 237 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 237 6 & & CC work_urmbglu2djbjvmdzmvfengjs7y 237 7 Sismeiro Sismeiro NNP work_urmbglu2djbjvmdzmvfengjs7y 237 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 237 9 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 237 10 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 237 11 2003 2003 CD work_urmbglu2djbjvmdzmvfengjs7y 237 12 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 237 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 238 1 A a DT work_urmbglu2djbjvmdzmvfengjs7y 238 2 model model NN work_urmbglu2djbjvmdzmvfengjs7y 238 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 238 4 web web NN work_urmbglu2djbjvmdzmvfengjs7y 238 5 site site NN work_urmbglu2djbjvmdzmvfengjs7y 238 6 browsing browse VBG work_urmbglu2djbjvmdzmvfengjs7y 238 7 behavior behavior NN work_urmbglu2djbjvmdzmvfengjs7y 238 8 estimated estimate VBN work_urmbglu2djbjvmdzmvfengjs7y 238 9 on on IN work_urmbglu2djbjvmdzmvfengjs7y 238 10 clickstream clickstream NNP work_urmbglu2djbjvmdzmvfengjs7y 238 11 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 238 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 239 1 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 239 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 239 3 Marketing Marketing NNP work_urmbglu2djbjvmdzmvfengjs7y 239 4 Research Research NNP work_urmbglu2djbjvmdzmvfengjs7y 239 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 239 6 40 40 CD work_urmbglu2djbjvmdzmvfengjs7y 239 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 239 8 249 249 CD work_urmbglu2djbjvmdzmvfengjs7y 239 9 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 239 10 267 267 CD work_urmbglu2djbjvmdzmvfengjs7y 239 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 240 1 Carman Carman NNP work_urmbglu2djbjvmdzmvfengjs7y 240 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 240 3 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 240 4 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 240 5 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 240 6 1990 1990 CD work_urmbglu2djbjvmdzmvfengjs7y 240 7 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 240 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 241 1 Consumer consumer NN work_urmbglu2djbjvmdzmvfengjs7y 241 2 perceptions perception NNS work_urmbglu2djbjvmdzmvfengjs7y 241 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 241 4 service service NN work_urmbglu2djbjvmdzmvfengjs7y 241 5 quality quality NN work_urmbglu2djbjvmdzmvfengjs7y 241 6 : : : work_urmbglu2djbjvmdzmvfengjs7y 241 7 An an DT work_urmbglu2djbjvmdzmvfengjs7y 241 8 assessment assessment NN work_urmbglu2djbjvmdzmvfengjs7y 241 9 of of IN work_urmbglu2djbjvmdzmvfengjs7y 241 10 the the DT work_urmbglu2djbjvmdzmvfengjs7y 241 11 SERVQUAL SERVQUAL NNP work_urmbglu2djbjvmdzmvfengjs7y 241 12 dimensions dimension NNS work_urmbglu2djbjvmdzmvfengjs7y 241 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 242 1 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 242 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 242 3 Retailing Retailing NNP work_urmbglu2djbjvmdzmvfengjs7y 242 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 242 5 66 66 CD work_urmbglu2djbjvmdzmvfengjs7y 242 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 242 7 33 33 CD work_urmbglu2djbjvmdzmvfengjs7y 242 8 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 242 9 55 55 CD work_urmbglu2djbjvmdzmvfengjs7y 242 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 243 1 Chi Chi NNP work_urmbglu2djbjvmdzmvfengjs7y 243 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 243 3 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 243 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 243 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 243 6 Tavella Tavella NNP work_urmbglu2djbjvmdzmvfengjs7y 243 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 243 8 D. D. NNP work_urmbglu2djbjvmdzmvfengjs7y 243 9 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 243 10 2008 2008 CD work_urmbglu2djbjvmdzmvfengjs7y 243 11 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 243 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 244 1 Data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 244 2 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 244 3 and and CC work_urmbglu2djbjvmdzmvfengjs7y 244 4 market market NN work_urmbglu2djbjvmdzmvfengjs7y 244 5 intelligence intelligence NN work_urmbglu2djbjvmdzmvfengjs7y 244 6 for for IN work_urmbglu2djbjvmdzmvfengjs7y 244 7 optimal optimal JJ work_urmbglu2djbjvmdzmvfengjs7y 244 8 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 244 9 returns return NNS work_urmbglu2djbjvmdzmvfengjs7y 244 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 245 1 Oxford Oxford NNP work_urmbglu2djbjvmdzmvfengjs7y 245 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 245 3 UK UK NNP work_urmbglu2djbjvmdzmvfengjs7y 245 4 : : : work_urmbglu2djbjvmdzmvfengjs7y 245 5 Elsevier Elsevier NNP work_urmbglu2djbjvmdzmvfengjs7y 245 6 . . . work_urmbglu2djbjvmdzmvfengjs7y 246 1 Cho Cho NNP work_urmbglu2djbjvmdzmvfengjs7y 246 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 246 3 Y. Y. NNP work_urmbglu2djbjvmdzmvfengjs7y 246 4 H. H. NNP work_urmbglu2djbjvmdzmvfengjs7y 246 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 246 6 Kim Kim NNP work_urmbglu2djbjvmdzmvfengjs7y 246 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 246 8 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 246 9 K. K. NNP work_urmbglu2djbjvmdzmvfengjs7y 246 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 246 11 & & CC work_urmbglu2djbjvmdzmvfengjs7y 246 12 Kim Kim NNP work_urmbglu2djbjvmdzmvfengjs7y 246 13 , , , work_urmbglu2djbjvmdzmvfengjs7y 246 14 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 246 15 H. H. NNP work_urmbglu2djbjvmdzmvfengjs7y 246 16 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 246 17 2002 2002 CD work_urmbglu2djbjvmdzmvfengjs7y 246 18 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 246 19 . . . work_urmbglu2djbjvmdzmvfengjs7y 247 1 A a DT work_urmbglu2djbjvmdzmvfengjs7y 247 2 personalized personalized JJ work_urmbglu2djbjvmdzmvfengjs7y 247 3 recommender recommender NN work_urmbglu2djbjvmdzmvfengjs7y 247 4 system system NN work_urmbglu2djbjvmdzmvfengjs7y 247 5 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 247 6 on on IN work_urmbglu2djbjvmdzmvfengjs7y 247 7 web web NN work_urmbglu2djbjvmdzmvfengjs7y 247 8 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 247 9 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 247 10 and and CC work_urmbglu2djbjvmdzmvfengjs7y 247 11 decision decision NN work_urmbglu2djbjvmdzmvfengjs7y 247 12 tree tree NN work_urmbglu2djbjvmdzmvfengjs7y 247 13 induction induction NN work_urmbglu2djbjvmdzmvfengjs7y 247 14 . . . work_urmbglu2djbjvmdzmvfengjs7y 248 1 Expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 248 2 Systems system NNS work_urmbglu2djbjvmdzmvfengjs7y 248 3 with with IN work_urmbglu2djbjvmdzmvfengjs7y 248 4 Applications Applications NNPS work_urmbglu2djbjvmdzmvfengjs7y 248 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 248 6 23 23 CD work_urmbglu2djbjvmdzmvfengjs7y 248 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 248 8 329–342 329–342 CD work_urmbglu2djbjvmdzmvfengjs7y 248 9 . . . work_urmbglu2djbjvmdzmvfengjs7y 249 1 Chou Chou NNP work_urmbglu2djbjvmdzmvfengjs7y 249 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 249 3 P.-H. P.-H. NNP work_urmbglu2djbjvmdzmvfengjs7y 249 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 249 5 Li Li NNP work_urmbglu2djbjvmdzmvfengjs7y 249 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 249 7 P.-H. P.-H. NNP work_urmbglu2djbjvmdzmvfengjs7y 249 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 249 9 Chen Chen NNP work_urmbglu2djbjvmdzmvfengjs7y 249 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 249 11 K.-K. K.-K. NNP work_urmbglu2djbjvmdzmvfengjs7y 249 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 249 13 & & CC work_urmbglu2djbjvmdzmvfengjs7y 249 14 Wua Wua NNP work_urmbglu2djbjvmdzmvfengjs7y 249 15 , , , work_urmbglu2djbjvmdzmvfengjs7y 249 16 M.-J. M.-J. NNP work_urmbglu2djbjvmdzmvfengjs7y 250 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 250 2 2010 2010 CD work_urmbglu2djbjvmdzmvfengjs7y 250 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 250 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 251 1 Integrating integrate VBG work_urmbglu2djbjvmdzmvfengjs7y 251 2 web web NN work_urmbglu2djbjvmdzmvfengjs7y 251 3 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 251 4 and and CC work_urmbglu2djbjvmdzmvfengjs7y 251 5 neural neural JJ work_urmbglu2djbjvmdzmvfengjs7y 251 6 network network NN work_urmbglu2djbjvmdzmvfengjs7y 251 7 for for IN work_urmbglu2djbjvmdzmvfengjs7y 251 8 personalized personalized JJ work_urmbglu2djbjvmdzmvfengjs7y 251 9 e e NNP work_urmbglu2djbjvmdzmvfengjs7y 251 10 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 251 11 commerce commerce NNP work_urmbglu2djbjvmdzmvfengjs7y 251 12 automatic automatic JJ work_urmbglu2djbjvmdzmvfengjs7y 251 13 service service NN work_urmbglu2djbjvmdzmvfengjs7y 251 14 . . . work_urmbglu2djbjvmdzmvfengjs7y 252 1 Expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 252 2 Systems system NNS work_urmbglu2djbjvmdzmvfengjs7y 252 3 with with IN work_urmbglu2djbjvmdzmvfengjs7y 252 4 Applications Applications NNPS work_urmbglu2djbjvmdzmvfengjs7y 252 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 252 6 37 37 CD work_urmbglu2djbjvmdzmvfengjs7y 252 7 2898–2910 2898–2910 CD work_urmbglu2djbjvmdzmvfengjs7y 252 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 253 1 Chou Chou NNP work_urmbglu2djbjvmdzmvfengjs7y 253 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 253 3 W.-C. W.-C. NNP work_urmbglu2djbjvmdzmvfengjs7y 253 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 253 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 253 6 Cheng Cheng NNP work_urmbglu2djbjvmdzmvfengjs7y 253 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 253 8 Y.-P. y.-p. PRP work_urmbglu2djbjvmdzmvfengjs7y 253 9 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 253 10 2012 2012 CD work_urmbglu2djbjvmdzmvfengjs7y 253 11 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 253 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 254 1 A a DT work_urmbglu2djbjvmdzmvfengjs7y 254 2 hybrid hybrid JJ work_urmbglu2djbjvmdzmvfengjs7y 254 3 fuzzy fuzzy JJ work_urmbglu2djbjvmdzmvfengjs7y 254 4 MCDM MCDM NNP work_urmbglu2djbjvmdzmvfengjs7y 254 5 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 254 6 for for IN work_urmbglu2djbjvmdzmvfengjs7y 254 7 evaluating evaluate VBG work_urmbglu2djbjvmdzmvfengjs7y 254 8 website website NN work_urmbglu2djbjvmdzmvfengjs7y 254 9 quality quality NN work_urmbglu2djbjvmdzmvfengjs7y 254 10 of of IN work_urmbglu2djbjvmdzmvfengjs7y 254 11 professional professional JJ work_urmbglu2djbjvmdzmvfengjs7y 254 12 accounting accounting NN work_urmbglu2djbjvmdzmvfengjs7y 254 13 firms firm NNS work_urmbglu2djbjvmdzmvfengjs7y 254 14 . . . work_urmbglu2djbjvmdzmvfengjs7y 255 1 Expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 255 2 Systems system NNS work_urmbglu2djbjvmdzmvfengjs7y 255 3 with with IN work_urmbglu2djbjvmdzmvfengjs7y 255 4 Applications Applications NNPS work_urmbglu2djbjvmdzmvfengjs7y 255 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 255 6 39 39 CD work_urmbglu2djbjvmdzmvfengjs7y 255 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 255 8 2783–2793 2783–2793 CD work_urmbglu2djbjvmdzmvfengjs7y 255 9 . . . work_urmbglu2djbjvmdzmvfengjs7y 256 1 Cooley Cooley NNP work_urmbglu2djbjvmdzmvfengjs7y 256 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 256 3 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 256 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 256 5 Mobasher Mobasher NNP work_urmbglu2djbjvmdzmvfengjs7y 256 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 256 7 B. B. NNP work_urmbglu2djbjvmdzmvfengjs7y 256 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 256 9 & & CC work_urmbglu2djbjvmdzmvfengjs7y 256 10 Srivastava Srivastava NNP work_urmbglu2djbjvmdzmvfengjs7y 256 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 256 12 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 257 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 257 2 1999 1999 CD work_urmbglu2djbjvmdzmvfengjs7y 257 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 257 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 258 1 Data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 258 2 preparation preparation NN work_urmbglu2djbjvmdzmvfengjs7y 258 3 for for IN work_urmbglu2djbjvmdzmvfengjs7y 258 4 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 258 5 world world NN work_urmbglu2djbjvmdzmvfengjs7y 258 6 wide wide JJ work_urmbglu2djbjvmdzmvfengjs7y 258 7 web web NN work_urmbglu2djbjvmdzmvfengjs7y 258 8 browsing browse VBG work_urmbglu2djbjvmdzmvfengjs7y 258 9 patterns pattern NNS work_urmbglu2djbjvmdzmvfengjs7y 258 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 259 1 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 259 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 259 3 Knowledge Knowledge NNP work_urmbglu2djbjvmdzmvfengjs7y 259 4 and and CC work_urmbglu2djbjvmdzmvfengjs7y 259 5 Information Information NNP work_urmbglu2djbjvmdzmvfengjs7y 259 6 Systems Systems NNPS work_urmbglu2djbjvmdzmvfengjs7y 259 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 259 8 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 259 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 259 10 5 5 CD work_urmbglu2djbjvmdzmvfengjs7y 259 11 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 259 12 32 32 CD work_urmbglu2djbjvmdzmvfengjs7y 259 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 260 1 Financial Financial NNP work_urmbglu2djbjvmdzmvfengjs7y 260 2 Times Times NNP work_urmbglu2djbjvmdzmvfengjs7y 260 3 / / SYM work_urmbglu2djbjvmdzmvfengjs7y 260 4 Bowen Bowen NNP work_urmbglu2djbjvmdzmvfengjs7y 260 5 Craggs Craggs NNP work_urmbglu2djbjvmdzmvfengjs7y 260 6 & & CC work_urmbglu2djbjvmdzmvfengjs7y 260 7 Co. Co. NNP work_urmbglu2djbjvmdzmvfengjs7y 260 8 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 260 9 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 260 10 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 260 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 261 1 Financial Financial NNP work_urmbglu2djbjvmdzmvfengjs7y 261 2 Times Times NNP work_urmbglu2djbjvmdzmvfengjs7y 261 3 Bowen Bowen NNP work_urmbglu2djbjvmdzmvfengjs7y 261 4 Craggs Craggs NNP work_urmbglu2djbjvmdzmvfengjs7y 261 5 Index Index NNP work_urmbglu2djbjvmdzmvfengjs7y 261 6 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 261 7 . . . work_urmbglu2djbjvmdzmvfengjs7y 262 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 262 2 . . . work_urmbglu2djbjvmdzmvfengjs7y 263 1 Fox Fox NNP work_urmbglu2djbjvmdzmvfengjs7y 263 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 263 3 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 263 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 263 5 Karnawat Karnawat NNP work_urmbglu2djbjvmdzmvfengjs7y 263 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 263 7 K. K. NNP work_urmbglu2djbjvmdzmvfengjs7y 263 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 263 9 Mydlands Mydlands NNP work_urmbglu2djbjvmdzmvfengjs7y 263 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 263 11 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 263 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 263 13 Dumais Dumais NNP work_urmbglu2djbjvmdzmvfengjs7y 263 14 , , , work_urmbglu2djbjvmdzmvfengjs7y 263 15 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 263 16 , , , work_urmbglu2djbjvmdzmvfengjs7y 263 17 & & CC work_urmbglu2djbjvmdzmvfengjs7y 263 18 White White NNP work_urmbglu2djbjvmdzmvfengjs7y 263 19 , , , work_urmbglu2djbjvmdzmvfengjs7y 263 20 T. T. NNP work_urmbglu2djbjvmdzmvfengjs7y 263 21 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 263 22 2005 2005 CD work_urmbglu2djbjvmdzmvfengjs7y 263 23 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 263 24 . . . work_urmbglu2djbjvmdzmvfengjs7y 264 1 Evaluating evaluate VBG work_urmbglu2djbjvmdzmvfengjs7y 264 2 implicit implicit JJ work_urmbglu2djbjvmdzmvfengjs7y 264 3 measures measure NNS work_urmbglu2djbjvmdzmvfengjs7y 264 4 to to TO work_urmbglu2djbjvmdzmvfengjs7y 264 5 improve improve VB work_urmbglu2djbjvmdzmvfengjs7y 264 6 web web NN work_urmbglu2djbjvmdzmvfengjs7y 264 7 search search NN work_urmbglu2djbjvmdzmvfengjs7y 264 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 265 1 ACM ACM NNP work_urmbglu2djbjvmdzmvfengjs7y 265 2 Transactions Transactions NNPS work_urmbglu2djbjvmdzmvfengjs7y 265 3 on on IN work_urmbglu2djbjvmdzmvfengjs7y 265 4 Information Information NNP work_urmbglu2djbjvmdzmvfengjs7y 265 5 Systems Systems NNPS work_urmbglu2djbjvmdzmvfengjs7y 265 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 265 7 23 23 CD work_urmbglu2djbjvmdzmvfengjs7y 265 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 265 9 147 147 CD work_urmbglu2djbjvmdzmvfengjs7y 265 10 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 265 11 168 168 CD work_urmbglu2djbjvmdzmvfengjs7y 265 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 266 1 Gale Gale NNP work_urmbglu2djbjvmdzmvfengjs7y 266 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 266 3 B. B. NNP work_urmbglu2djbjvmdzmvfengjs7y 267 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 267 2 1994 1994 CD work_urmbglu2djbjvmdzmvfengjs7y 267 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 267 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 268 1 Managing manage VBG work_urmbglu2djbjvmdzmvfengjs7y 268 2 Customer Customer NNP work_urmbglu2djbjvmdzmvfengjs7y 268 3 Value value NN work_urmbglu2djbjvmdzmvfengjs7y 268 4 : : : work_urmbglu2djbjvmdzmvfengjs7y 268 5 Creating create VBG work_urmbglu2djbjvmdzmvfengjs7y 268 6 Quality Quality NNP work_urmbglu2djbjvmdzmvfengjs7y 268 7 and and CC work_urmbglu2djbjvmdzmvfengjs7y 268 8 Service Service NNP work_urmbglu2djbjvmdzmvfengjs7y 268 9 that that WDT work_urmbglu2djbjvmdzmvfengjs7y 268 10 Customers customer NNS work_urmbglu2djbjvmdzmvfengjs7y 268 11 Can Can MD work_urmbglu2djbjvmdzmvfengjs7y 268 12 See see VB work_urmbglu2djbjvmdzmvfengjs7y 268 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 269 1 New New NNP work_urmbglu2djbjvmdzmvfengjs7y 269 2 York York NNP work_urmbglu2djbjvmdzmvfengjs7y 269 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 269 4 NY NY NNP work_urmbglu2djbjvmdzmvfengjs7y 269 5 : : : work_urmbglu2djbjvmdzmvfengjs7y 269 6 The the DT work_urmbglu2djbjvmdzmvfengjs7y 269 7 Free Free NNP work_urmbglu2djbjvmdzmvfengjs7y 269 8 Press Press NNP work_urmbglu2djbjvmdzmvfengjs7y 269 9 . . . work_urmbglu2djbjvmdzmvfengjs7y 270 1 Hahn Hahn NNP work_urmbglu2djbjvmdzmvfengjs7y 270 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 270 3 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 270 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 270 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 270 6 Kauffman Kauffman NNP work_urmbglu2djbjvmdzmvfengjs7y 270 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 270 8 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 270 9 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 271 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 271 2 2004 2004 CD work_urmbglu2djbjvmdzmvfengjs7y 271 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 271 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 272 1 A a DT work_urmbglu2djbjvmdzmvfengjs7y 272 2 methodology methodology NN work_urmbglu2djbjvmdzmvfengjs7y 272 3 for for IN work_urmbglu2djbjvmdzmvfengjs7y 272 4 business business NN work_urmbglu2djbjvmdzmvfengjs7y 272 5 value value NN work_urmbglu2djbjvmdzmvfengjs7y 272 6 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 272 7 driven drive VBN work_urmbglu2djbjvmdzmvfengjs7y 272 8 website website NN work_urmbglu2djbjvmdzmvfengjs7y 272 9 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 272 10 : : : work_urmbglu2djbjvmdzmvfengjs7y 272 11 A a DT work_urmbglu2djbjvmdzmvfengjs7y 272 12 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 272 13 envelopment envelopment JJ work_urmbglu2djbjvmdzmvfengjs7y 272 14 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 272 15 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 272 16 . . . work_urmbglu2djbjvmdzmvfengjs7y 273 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 273 2 Proceedings proceeding NNS work_urmbglu2djbjvmdzmvfengjs7y 273 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 273 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 273 5 Third Third NNP work_urmbglu2djbjvmdzmvfengjs7y 273 6 Annual Annual NNP work_urmbglu2djbjvmdzmvfengjs7y 273 7 Workshop Workshop NNP work_urmbglu2djbjvmdzmvfengjs7y 273 8 on on IN work_urmbglu2djbjvmdzmvfengjs7y 273 9 HCI HCI NNP work_urmbglu2djbjvmdzmvfengjs7y 273 10 Research Research NNP work_urmbglu2djbjvmdzmvfengjs7y 273 11 in in IN work_urmbglu2djbjvmdzmvfengjs7y 273 12 MIS MIS NNP work_urmbglu2djbjvmdzmvfengjs7y 273 13 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 273 14 pp pp NNP work_urmbglu2djbjvmdzmvfengjs7y 273 15 . . . work_urmbglu2djbjvmdzmvfengjs7y 274 1 45 45 CD work_urmbglu2djbjvmdzmvfengjs7y 274 2 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 274 3 49 49 CD work_urmbglu2djbjvmdzmvfengjs7y 274 4 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 274 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 275 1 Washington Washington NNP work_urmbglu2djbjvmdzmvfengjs7y 275 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 275 3 D.C. D.C. NNP work_urmbglu2djbjvmdzmvfengjs7y 275 4 Hochsztain Hochsztain NNP work_urmbglu2djbjvmdzmvfengjs7y 275 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 275 6 E. E. NNP work_urmbglu2djbjvmdzmvfengjs7y 275 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 275 8 Millán Millán NNP work_urmbglu2djbjvmdzmvfengjs7y 275 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 275 10 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 275 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 275 12 Pardo Pardo NNP work_urmbglu2djbjvmdzmvfengjs7y 275 13 , , , work_urmbglu2djbjvmdzmvfengjs7y 275 14 B. B. NNP work_urmbglu2djbjvmdzmvfengjs7y 275 15 , , , work_urmbglu2djbjvmdzmvfengjs7y 275 16 Pena Pena NNP work_urmbglu2djbjvmdzmvfengjs7y 275 17 , , , work_urmbglu2djbjvmdzmvfengjs7y 275 18 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 275 19 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 275 20 , , , work_urmbglu2djbjvmdzmvfengjs7y 275 21 & & CC work_urmbglu2djbjvmdzmvfengjs7y 275 22 Menasalvas Menasalvas NNP work_urmbglu2djbjvmdzmvfengjs7y 275 23 , , , work_urmbglu2djbjvmdzmvfengjs7y 275 24 E. E. NNP work_urmbglu2djbjvmdzmvfengjs7y 275 25 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 275 26 2003 2003 CD work_urmbglu2djbjvmdzmvfengjs7y 275 27 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 275 28 . . . work_urmbglu2djbjvmdzmvfengjs7y 276 1 A a DT work_urmbglu2djbjvmdzmvfengjs7y 276 2 framework framework NN work_urmbglu2djbjvmdzmvfengjs7y 276 3 to to TO work_urmbglu2djbjvmdzmvfengjs7y 276 4 integrate integrate VB work_urmbglu2djbjvmdzmvfengjs7y 276 5 business business NN work_urmbglu2djbjvmdzmvfengjs7y 276 6 goals goal NNS work_urmbglu2djbjvmdzmvfengjs7y 276 7 in in IN work_urmbglu2djbjvmdzmvfengjs7y 276 8 web web NN work_urmbglu2djbjvmdzmvfengjs7y 276 9 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 276 10 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 276 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 277 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 277 2 E. E. NNP work_urmbglu2djbjvmdzmvfengjs7y 277 3 Menasalvas Menasalvas NNP work_urmbglu2djbjvmdzmvfengjs7y 277 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 277 5 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 277 6 Segovia Segovia NNP work_urmbglu2djbjvmdzmvfengjs7y 277 7 & & CC work_urmbglu2djbjvmdzmvfengjs7y 277 8 P. P. NNP work_urmbglu2djbjvmdzmvfengjs7y 277 9 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 277 10 Szczepaniak Szczepaniak NNP work_urmbglu2djbjvmdzmvfengjs7y 277 11 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 277 12 Eds Eds NNP work_urmbglu2djbjvmdzmvfengjs7y 277 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 278 1 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 278 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 278 3 Advances Advances NNP work_urmbglu2djbjvmdzmvfengjs7y 278 4 in in IN work_urmbglu2djbjvmdzmvfengjs7y 278 5 Web Web NNP work_urmbglu2djbjvmdzmvfengjs7y 278 6 Intelligence Intelligence NNP work_urmbglu2djbjvmdzmvfengjs7y 278 7 : : : work_urmbglu2djbjvmdzmvfengjs7y 278 8 First First NNP work_urmbglu2djbjvmdzmvfengjs7y 278 9 International International NNP work_urmbglu2djbjvmdzmvfengjs7y 278 10 Atlantic Atlantic NNP work_urmbglu2djbjvmdzmvfengjs7y 278 11 Web Web NNP work_urmbglu2djbjvmdzmvfengjs7y 278 12 Intelligence Intelligence NNP work_urmbglu2djbjvmdzmvfengjs7y 278 13 Conference Conference NNP work_urmbglu2djbjvmdzmvfengjs7y 278 14 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 278 15 AWIC AWIC NNP work_urmbglu2djbjvmdzmvfengjs7y 278 16 2003 2003 CD work_urmbglu2djbjvmdzmvfengjs7y 278 17 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 278 18 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 278 19 pp pp NNP work_urmbglu2djbjvmdzmvfengjs7y 278 20 . . . work_urmbglu2djbjvmdzmvfengjs7y 279 1 28 28 CD work_urmbglu2djbjvmdzmvfengjs7y 279 2 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 279 3 45 45 CD work_urmbglu2djbjvmdzmvfengjs7y 279 4 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 279 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 280 1 Berlin Berlin NNP work_urmbglu2djbjvmdzmvfengjs7y 280 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 280 3 New New NNP work_urmbglu2djbjvmdzmvfengjs7y 280 4 York York NNP work_urmbglu2djbjvmdzmvfengjs7y 280 5 : : : work_urmbglu2djbjvmdzmvfengjs7y 280 6 Springer Springer NNP work_urmbglu2djbjvmdzmvfengjs7y 280 7 . . . work_urmbglu2djbjvmdzmvfengjs7y 281 1 Kalczynski Kalczynski NNP work_urmbglu2djbjvmdzmvfengjs7y 281 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 281 3 P. P. NNP work_urmbglu2djbjvmdzmvfengjs7y 281 4 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 281 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 281 6 Senecal Senecal NNP work_urmbglu2djbjvmdzmvfengjs7y 281 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 281 8 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 281 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 281 10 & & CC work_urmbglu2djbjvmdzmvfengjs7y 281 11 Nantel Nantel NNP work_urmbglu2djbjvmdzmvfengjs7y 281 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 281 13 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 282 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 282 2 2006 2006 CD work_urmbglu2djbjvmdzmvfengjs7y 282 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 282 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 283 1 Predicting predict VBG work_urmbglu2djbjvmdzmvfengjs7y 283 2 On on IN work_urmbglu2djbjvmdzmvfengjs7y 283 3 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 283 4 Line Line NNP work_urmbglu2djbjvmdzmvfengjs7y 283 5 Task Task NNP work_urmbglu2djbjvmdzmvfengjs7y 283 6 Completion completion NN work_urmbglu2djbjvmdzmvfengjs7y 283 7 with with IN work_urmbglu2djbjvmdzmvfengjs7y 283 8 Clickstream Clickstream NNP work_urmbglu2djbjvmdzmvfengjs7y 283 9 Complexity Complexity NNP work_urmbglu2djbjvmdzmvfengjs7y 283 10 Measures Measures NNPS work_urmbglu2djbjvmdzmvfengjs7y 283 11 : : : work_urmbglu2djbjvmdzmvfengjs7y 283 12 A a DT work_urmbglu2djbjvmdzmvfengjs7y 283 13 Graph Graph NNP work_urmbglu2djbjvmdzmvfengjs7y 283 14 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 283 15 Based base VBN work_urmbglu2djbjvmdzmvfengjs7y 283 16 Approach Approach NNP work_urmbglu2djbjvmdzmvfengjs7y 283 17 . . . work_urmbglu2djbjvmdzmvfengjs7y 284 1 International International NNP work_urmbglu2djbjvmdzmvfengjs7y 284 2 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 284 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 284 4 Electronic Electronic NNP work_urmbglu2djbjvmdzmvfengjs7y 284 5 Commerce Commerce NNP work_urmbglu2djbjvmdzmvfengjs7y 284 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 284 7 10 10 CD work_urmbglu2djbjvmdzmvfengjs7y 284 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 284 9 121 121 CD work_urmbglu2djbjvmdzmvfengjs7y 284 10 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 284 11 141 141 CD work_urmbglu2djbjvmdzmvfengjs7y 284 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 285 1 Kellar Kellar NNP work_urmbglu2djbjvmdzmvfengjs7y 285 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 285 3 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 285 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 285 5 Watters Watters NNP work_urmbglu2djbjvmdzmvfengjs7y 285 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 285 7 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 285 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 285 9 & & CC work_urmbglu2djbjvmdzmvfengjs7y 285 10 Shepherd Shepherd NNP work_urmbglu2djbjvmdzmvfengjs7y 285 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 285 12 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 285 13 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 285 14 2006 2006 CD work_urmbglu2djbjvmdzmvfengjs7y 285 15 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 285 16 . . . work_urmbglu2djbjvmdzmvfengjs7y 286 1 A a DT work_urmbglu2djbjvmdzmvfengjs7y 286 2 goal goal NN work_urmbglu2djbjvmdzmvfengjs7y 286 3 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 286 4 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 286 5 classification classification NN work_urmbglu2djbjvmdzmvfengjs7y 286 6 of of IN work_urmbglu2djbjvmdzmvfengjs7y 286 7 web web NN work_urmbglu2djbjvmdzmvfengjs7y 286 8 information information NN work_urmbglu2djbjvmdzmvfengjs7y 286 9 tasks task NNS work_urmbglu2djbjvmdzmvfengjs7y 286 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 287 1 Proceedings proceeding NNS work_urmbglu2djbjvmdzmvfengjs7y 287 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 287 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 287 4 American American NNP work_urmbglu2djbjvmdzmvfengjs7y 287 5 Society Society NNP work_urmbglu2djbjvmdzmvfengjs7y 287 6 for for IN work_urmbglu2djbjvmdzmvfengjs7y 287 7 Information Information NNP work_urmbglu2djbjvmdzmvfengjs7y 287 8 Science Science NNP work_urmbglu2djbjvmdzmvfengjs7y 287 9 and and CC work_urmbglu2djbjvmdzmvfengjs7y 287 10 Technology Technology NNP work_urmbglu2djbjvmdzmvfengjs7y 287 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 287 12 43 43 CD work_urmbglu2djbjvmdzmvfengjs7y 287 13 , , , work_urmbglu2djbjvmdzmvfengjs7y 287 14 1 1 CD work_urmbglu2djbjvmdzmvfengjs7y 287 15 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 287 16 22 22 CD work_urmbglu2djbjvmdzmvfengjs7y 287 17 . . . work_urmbglu2djbjvmdzmvfengjs7y 288 1 Kim Kim NNP work_urmbglu2djbjvmdzmvfengjs7y 288 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 288 3 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 288 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 288 5 Kwon Kwon NNP work_urmbglu2djbjvmdzmvfengjs7y 288 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 288 7 K. K. NNP work_urmbglu2djbjvmdzmvfengjs7y 288 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 288 9 & & CC work_urmbglu2djbjvmdzmvfengjs7y 288 10 Chang Chang NNP work_urmbglu2djbjvmdzmvfengjs7y 288 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 288 12 W. W. NNP work_urmbglu2djbjvmdzmvfengjs7y 288 13 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 288 14 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 288 15 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 288 16 . . . work_urmbglu2djbjvmdzmvfengjs7y 289 1 How how WRB work_urmbglu2djbjvmdzmvfengjs7y 289 2 to to TO work_urmbglu2djbjvmdzmvfengjs7y 289 3 measure measure VB work_urmbglu2djbjvmdzmvfengjs7y 289 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 289 5 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 289 6 of of IN work_urmbglu2djbjvmdzmvfengjs7y 289 7 online online JJ work_urmbglu2djbjvmdzmvfengjs7y 289 8 advertising advertising NN work_urmbglu2djbjvmdzmvfengjs7y 289 9 in in IN work_urmbglu2djbjvmdzmvfengjs7y 289 10 online online JJ work_urmbglu2djbjvmdzmvfengjs7y 289 11 marketplaces marketplace NNS work_urmbglu2djbjvmdzmvfengjs7y 289 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 290 1 Expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 290 2 Systems system NNS work_urmbglu2djbjvmdzmvfengjs7y 290 3 with with IN work_urmbglu2djbjvmdzmvfengjs7y 290 4 Applications Applications NNPS work_urmbglu2djbjvmdzmvfengjs7y 290 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 290 6 38 38 CD work_urmbglu2djbjvmdzmvfengjs7y 290 7 4234–4243 4234–4243 CD work_urmbglu2djbjvmdzmvfengjs7y 290 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 291 1 Kim Kim NNP work_urmbglu2djbjvmdzmvfengjs7y 291 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 291 3 Y. Y. NNP work_urmbglu2djbjvmdzmvfengjs7y 291 4 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 291 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 291 6 & & CC work_urmbglu2djbjvmdzmvfengjs7y 291 7 Yum Yum NNP work_urmbglu2djbjvmdzmvfengjs7y 291 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 291 9 B.-J. b.-j. XX work_urmbglu2djbjvmdzmvfengjs7y 292 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 292 2 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 292 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 292 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 293 1 Recommender recommender NN work_urmbglu2djbjvmdzmvfengjs7y 293 2 system system NN work_urmbglu2djbjvmdzmvfengjs7y 293 3 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 293 4 on on IN work_urmbglu2djbjvmdzmvfengjs7y 293 5 click click JJ work_urmbglu2djbjvmdzmvfengjs7y 293 6 stream stream NN work_urmbglu2djbjvmdzmvfengjs7y 293 7 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 293 8 using use VBG work_urmbglu2djbjvmdzmvfengjs7y 293 9 association association NN work_urmbglu2djbjvmdzmvfengjs7y 293 10 rule rule NN work_urmbglu2djbjvmdzmvfengjs7y 293 11 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 293 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 294 1 Expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 294 2 Systems system NNS work_urmbglu2djbjvmdzmvfengjs7y 294 3 with with IN work_urmbglu2djbjvmdzmvfengjs7y 294 4 Applications Applications NNPS work_urmbglu2djbjvmdzmvfengjs7y 294 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 294 6 38 38 CD work_urmbglu2djbjvmdzmvfengjs7y 294 7 13320–13327 13320–13327 CD work_urmbglu2djbjvmdzmvfengjs7y 294 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 295 1 Page page NN work_urmbglu2djbjvmdzmvfengjs7y 295 2 19/19 19/19 CD work_urmbglu2djbjvmdzmvfengjs7y 295 3 Kohavi Kohavi NNP work_urmbglu2djbjvmdzmvfengjs7y 295 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 295 5 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 295 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 295 7 Rothleder Rothleder NNP work_urmbglu2djbjvmdzmvfengjs7y 295 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 295 9 N. N. NNP work_urmbglu2djbjvmdzmvfengjs7y 295 10 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 295 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 295 12 & & CC work_urmbglu2djbjvmdzmvfengjs7y 295 13 Simoudis Simoudis NNP work_urmbglu2djbjvmdzmvfengjs7y 295 14 , , , work_urmbglu2djbjvmdzmvfengjs7y 295 15 E. E. NNP work_urmbglu2djbjvmdzmvfengjs7y 295 16 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 295 17 2002 2002 CD work_urmbglu2djbjvmdzmvfengjs7y 295 18 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 295 19 . . . work_urmbglu2djbjvmdzmvfengjs7y 296 1 Emerging emerge VBG work_urmbglu2djbjvmdzmvfengjs7y 296 2 trends trend NNS work_urmbglu2djbjvmdzmvfengjs7y 296 3 in in IN work_urmbglu2djbjvmdzmvfengjs7y 296 4 business business NN work_urmbglu2djbjvmdzmvfengjs7y 296 5 analytics analytic NNS work_urmbglu2djbjvmdzmvfengjs7y 296 6 . . . work_urmbglu2djbjvmdzmvfengjs7y 297 1 Communications communication NNS work_urmbglu2djbjvmdzmvfengjs7y 297 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 297 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 297 4 ACM ACM NNP work_urmbglu2djbjvmdzmvfengjs7y 297 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 297 6 45 45 CD work_urmbglu2djbjvmdzmvfengjs7y 297 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 297 8 45 45 CD work_urmbglu2djbjvmdzmvfengjs7y 297 9 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 297 10 48 48 CD work_urmbglu2djbjvmdzmvfengjs7y 297 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 298 1 Larose Larose NNP work_urmbglu2djbjvmdzmvfengjs7y 298 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 298 3 D. D. NNP work_urmbglu2djbjvmdzmvfengjs7y 298 4 T. T. NNP work_urmbglu2djbjvmdzmvfengjs7y 298 5 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 298 6 2005 2005 CD work_urmbglu2djbjvmdzmvfengjs7y 298 7 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 298 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 299 1 Discovering discover VBG work_urmbglu2djbjvmdzmvfengjs7y 299 2 knowledge knowledge NN work_urmbglu2djbjvmdzmvfengjs7y 299 3 in in IN work_urmbglu2djbjvmdzmvfengjs7y 299 4 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 299 5 : : : work_urmbglu2djbjvmdzmvfengjs7y 299 6 An an DT work_urmbglu2djbjvmdzmvfengjs7y 299 7 introduction introduction NN work_urmbglu2djbjvmdzmvfengjs7y 299 8 to to IN work_urmbglu2djbjvmdzmvfengjs7y 299 9 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 299 10 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 299 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 300 1 New New NNP work_urmbglu2djbjvmdzmvfengjs7y 300 2 York York NNP work_urmbglu2djbjvmdzmvfengjs7y 300 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 300 4 NY NY NNP work_urmbglu2djbjvmdzmvfengjs7y 300 5 : : : work_urmbglu2djbjvmdzmvfengjs7y 300 6 Wiley Wiley NNP work_urmbglu2djbjvmdzmvfengjs7y 300 7 . . . work_urmbglu2djbjvmdzmvfengjs7y 301 1 Lee Lee NNP work_urmbglu2djbjvmdzmvfengjs7y 301 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 301 3 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 301 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 301 5 Hoch Hoch NNP work_urmbglu2djbjvmdzmvfengjs7y 301 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 301 7 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 301 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 301 9 Podlasek Podlasek NNP work_urmbglu2djbjvmdzmvfengjs7y 301 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 301 11 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 301 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 301 13 Schonberg Schonberg NNP work_urmbglu2djbjvmdzmvfengjs7y 301 14 , , , work_urmbglu2djbjvmdzmvfengjs7y 301 15 E. E. NNP work_urmbglu2djbjvmdzmvfengjs7y 301 16 , , , work_urmbglu2djbjvmdzmvfengjs7y 301 17 & & CC work_urmbglu2djbjvmdzmvfengjs7y 301 18 Gomory Gomory NNP work_urmbglu2djbjvmdzmvfengjs7y 301 19 , , , work_urmbglu2djbjvmdzmvfengjs7y 301 20 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 301 21 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 301 22 1999 1999 CD work_urmbglu2djbjvmdzmvfengjs7y 301 23 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 301 24 . . . work_urmbglu2djbjvmdzmvfengjs7y 302 1 Analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 302 2 and and CC work_urmbglu2djbjvmdzmvfengjs7y 302 3 visualization visualization NN work_urmbglu2djbjvmdzmvfengjs7y 302 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 302 5 metrics metric NNS work_urmbglu2djbjvmdzmvfengjs7y 302 6 for for IN work_urmbglu2djbjvmdzmvfengjs7y 302 7 online online JJ work_urmbglu2djbjvmdzmvfengjs7y 302 8 merchandising merchandising NN work_urmbglu2djbjvmdzmvfengjs7y 302 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 302 10 web web NN work_urmbglu2djbjvmdzmvfengjs7y 302 11 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 302 12 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 302 13 and and CC work_urmbglu2djbjvmdzmvfengjs7y 302 14 user user NN work_urmbglu2djbjvmdzmvfengjs7y 302 15 profiling profiling NN work_urmbglu2djbjvmdzmvfengjs7y 302 16 . . . work_urmbglu2djbjvmdzmvfengjs7y 303 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 303 2 Proceedings Proceedings NNP work_urmbglu2djbjvmdzmvfengjs7y 303 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 303 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 303 5 International International NNP work_urmbglu2djbjvmdzmvfengjs7y 303 6 WEBKDD’99 WEBKDD’99 NNP work_urmbglu2djbjvmdzmvfengjs7y 303 7 Workshop Workshop NNP work_urmbglu2djbjvmdzmvfengjs7y 303 8 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 303 9 pp pp NNP work_urmbglu2djbjvmdzmvfengjs7y 303 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 304 1 126 126 CD work_urmbglu2djbjvmdzmvfengjs7y 304 2 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 304 3 141 141 CD work_urmbglu2djbjvmdzmvfengjs7y 304 4 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 304 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 305 1 San San NNP work_urmbglu2djbjvmdzmvfengjs7y 305 2 Diego Diego NNP work_urmbglu2djbjvmdzmvfengjs7y 305 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 305 4 USA USA NNP work_urmbglu2djbjvmdzmvfengjs7y 305 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 306 1 Lee Lee NNP work_urmbglu2djbjvmdzmvfengjs7y 306 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 306 3 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 306 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 306 5 Podlaseck Podlaseck NNP work_urmbglu2djbjvmdzmvfengjs7y 306 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 306 7 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 306 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 306 9 Schonberg Schonberg NNP work_urmbglu2djbjvmdzmvfengjs7y 306 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 306 11 E. E. NNP work_urmbglu2djbjvmdzmvfengjs7y 306 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 306 13 & & CC work_urmbglu2djbjvmdzmvfengjs7y 306 14 Hoch Hoch NNP work_urmbglu2djbjvmdzmvfengjs7y 306 15 , , , work_urmbglu2djbjvmdzmvfengjs7y 306 16 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 306 17 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 306 18 2001 2001 CD work_urmbglu2djbjvmdzmvfengjs7y 306 19 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 306 20 . . . work_urmbglu2djbjvmdzmvfengjs7y 307 1 Visualization Visualization NNP work_urmbglu2djbjvmdzmvfengjs7y 307 2 and and CC work_urmbglu2djbjvmdzmvfengjs7y 307 3 Analysis Analysis NNP work_urmbglu2djbjvmdzmvfengjs7y 307 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 307 5 Clickstream Clickstream NNP work_urmbglu2djbjvmdzmvfengjs7y 307 6 Data Data NNP work_urmbglu2djbjvmdzmvfengjs7y 307 7 of of IN work_urmbglu2djbjvmdzmvfengjs7y 307 8 Online Online NNP work_urmbglu2djbjvmdzmvfengjs7y 307 9 Stores Stores NNP work_urmbglu2djbjvmdzmvfengjs7y 307 10 for for IN work_urmbglu2djbjvmdzmvfengjs7y 307 11 Understanding Understanding NNP work_urmbglu2djbjvmdzmvfengjs7y 307 12 Web Web NNP work_urmbglu2djbjvmdzmvfengjs7y 307 13 Merchandising Merchandising NNP work_urmbglu2djbjvmdzmvfengjs7y 307 14 . . . work_urmbglu2djbjvmdzmvfengjs7y 308 1 Data Data NNP work_urmbglu2djbjvmdzmvfengjs7y 308 2 Mining Mining NNP work_urmbglu2djbjvmdzmvfengjs7y 308 3 and and CC work_urmbglu2djbjvmdzmvfengjs7y 308 4 Knowledge Knowledge NNP work_urmbglu2djbjvmdzmvfengjs7y 308 5 Discovery Discovery NNP work_urmbglu2djbjvmdzmvfengjs7y 308 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 308 7 5 5 CD work_urmbglu2djbjvmdzmvfengjs7y 308 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 308 9 59- 59- NNP work_urmbglu2djbjvmdzmvfengjs7y 308 10 84 84 CD work_urmbglu2djbjvmdzmvfengjs7y 308 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 309 1 Lee Lee NNP work_urmbglu2djbjvmdzmvfengjs7y 309 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 309 3 Y. Y. NNP work_urmbglu2djbjvmdzmvfengjs7y 309 4 W. W. NNP work_urmbglu2djbjvmdzmvfengjs7y 309 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 309 6 Strong Strong NNP work_urmbglu2djbjvmdzmvfengjs7y 309 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 309 8 D. D. NNP work_urmbglu2djbjvmdzmvfengjs7y 309 9 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 309 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 309 11 Kahn Kahn NNP work_urmbglu2djbjvmdzmvfengjs7y 309 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 309 13 B. B. NNP work_urmbglu2djbjvmdzmvfengjs7y 309 14 V. V. NNP work_urmbglu2djbjvmdzmvfengjs7y 309 15 , , , work_urmbglu2djbjvmdzmvfengjs7y 309 16 & & CC work_urmbglu2djbjvmdzmvfengjs7y 309 17 Wang Wang NNP work_urmbglu2djbjvmdzmvfengjs7y 309 18 , , , work_urmbglu2djbjvmdzmvfengjs7y 309 19 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 309 20 Y. Y. NNP work_urmbglu2djbjvmdzmvfengjs7y 310 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 310 2 2002 2002 CD work_urmbglu2djbjvmdzmvfengjs7y 310 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 310 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 311 1 AIMQ aimq NN work_urmbglu2djbjvmdzmvfengjs7y 311 2 : : : work_urmbglu2djbjvmdzmvfengjs7y 311 3 a a DT work_urmbglu2djbjvmdzmvfengjs7y 311 4 methodology methodology NN work_urmbglu2djbjvmdzmvfengjs7y 311 5 for for IN work_urmbglu2djbjvmdzmvfengjs7y 311 6 information information NN work_urmbglu2djbjvmdzmvfengjs7y 311 7 quality quality NN work_urmbglu2djbjvmdzmvfengjs7y 311 8 assessment assessment NN work_urmbglu2djbjvmdzmvfengjs7y 311 9 . . . work_urmbglu2djbjvmdzmvfengjs7y 312 1 Information Information NNP work_urmbglu2djbjvmdzmvfengjs7y 312 2 and and CC work_urmbglu2djbjvmdzmvfengjs7y 312 3 Management Management NNP work_urmbglu2djbjvmdzmvfengjs7y 312 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 312 5 40 40 CD work_urmbglu2djbjvmdzmvfengjs7y 312 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 312 7 133 133 CD work_urmbglu2djbjvmdzmvfengjs7y 312 8 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 312 9 146 146 CD work_urmbglu2djbjvmdzmvfengjs7y 312 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 313 1 Markov Markov NNP work_urmbglu2djbjvmdzmvfengjs7y 313 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 313 3 Z. Z. NNP work_urmbglu2djbjvmdzmvfengjs7y 313 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 313 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 313 6 Larose Larose NNP work_urmbglu2djbjvmdzmvfengjs7y 313 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 313 8 D. D. NNP work_urmbglu2djbjvmdzmvfengjs7y 313 9 T. T. NNP work_urmbglu2djbjvmdzmvfengjs7y 313 10 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 313 11 2007 2007 CD work_urmbglu2djbjvmdzmvfengjs7y 313 12 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 313 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 314 1 Data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 314 2 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 314 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 314 4 web web NN work_urmbglu2djbjvmdzmvfengjs7y 314 5 : : : work_urmbglu2djbjvmdzmvfengjs7y 314 6 Uncovering Uncovering NNP work_urmbglu2djbjvmdzmvfengjs7y 314 7 patterns pattern NNS work_urmbglu2djbjvmdzmvfengjs7y 314 8 in in IN work_urmbglu2djbjvmdzmvfengjs7y 314 9 web web NN work_urmbglu2djbjvmdzmvfengjs7y 314 10 content content NN work_urmbglu2djbjvmdzmvfengjs7y 314 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 314 12 structure structure NN work_urmbglu2djbjvmdzmvfengjs7y 314 13 , , , work_urmbglu2djbjvmdzmvfengjs7y 314 14 and and CC work_urmbglu2djbjvmdzmvfengjs7y 314 15 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 314 16 . . . work_urmbglu2djbjvmdzmvfengjs7y 315 1 New New NNP work_urmbglu2djbjvmdzmvfengjs7y 315 2 York York NNP work_urmbglu2djbjvmdzmvfengjs7y 315 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 315 4 NY NY NNP work_urmbglu2djbjvmdzmvfengjs7y 315 5 : : : work_urmbglu2djbjvmdzmvfengjs7y 315 6 Wiley Wiley NNP work_urmbglu2djbjvmdzmvfengjs7y 315 7 . . . work_urmbglu2djbjvmdzmvfengjs7y 316 1 McKinney McKinney NNP work_urmbglu2djbjvmdzmvfengjs7y 316 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 316 3 V. V. NNP work_urmbglu2djbjvmdzmvfengjs7y 316 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 316 5 Yoon Yoon NNP work_urmbglu2djbjvmdzmvfengjs7y 316 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 316 7 K. K. NNP work_urmbglu2djbjvmdzmvfengjs7y 316 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 316 9 & & CC work_urmbglu2djbjvmdzmvfengjs7y 316 10 Zahedi Zahedi NNP work_urmbglu2djbjvmdzmvfengjs7y 316 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 316 12 F. F. NNP work_urmbglu2djbjvmdzmvfengjs7y 316 13 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 316 14 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 316 15 2002 2002 CD work_urmbglu2djbjvmdzmvfengjs7y 316 16 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 316 17 . . . work_urmbglu2djbjvmdzmvfengjs7y 317 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 317 2 measurement measurement NN work_urmbglu2djbjvmdzmvfengjs7y 317 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 317 4 web web NN work_urmbglu2djbjvmdzmvfengjs7y 317 5 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 317 6 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 317 7 satisfaction satisfaction NN work_urmbglu2djbjvmdzmvfengjs7y 317 8 : : : work_urmbglu2djbjvmdzmvfengjs7y 317 9 An an DT work_urmbglu2djbjvmdzmvfengjs7y 317 10 expectation expectation NN work_urmbglu2djbjvmdzmvfengjs7y 317 11 and and CC work_urmbglu2djbjvmdzmvfengjs7y 317 12 disconfirmation disconfirmation NN work_urmbglu2djbjvmdzmvfengjs7y 317 13 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 317 14 . . . work_urmbglu2djbjvmdzmvfengjs7y 318 1 Information Information NNP work_urmbglu2djbjvmdzmvfengjs7y 318 2 Systems Systems NNPS work_urmbglu2djbjvmdzmvfengjs7y 318 3 Research Research NNP work_urmbglu2djbjvmdzmvfengjs7y 318 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 318 5 13 13 CD work_urmbglu2djbjvmdzmvfengjs7y 318 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 318 7 296 296 CD work_urmbglu2djbjvmdzmvfengjs7y 318 8 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 318 9 315 315 CD work_urmbglu2djbjvmdzmvfengjs7y 318 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 319 1 Morgan Morgan NNP work_urmbglu2djbjvmdzmvfengjs7y 319 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 319 3 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 319 4 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 319 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 319 6 & & CC work_urmbglu2djbjvmdzmvfengjs7y 319 7 Hunt Hunt NNP work_urmbglu2djbjvmdzmvfengjs7y 319 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 319 9 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 319 10 D. D. NNP work_urmbglu2djbjvmdzmvfengjs7y 319 11 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 319 12 1994 1994 CD work_urmbglu2djbjvmdzmvfengjs7y 319 13 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 319 14 . . . work_urmbglu2djbjvmdzmvfengjs7y 320 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 320 2 commitment commitment JJ work_urmbglu2djbjvmdzmvfengjs7y 320 3 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 320 4 trust trust NN work_urmbglu2djbjvmdzmvfengjs7y 320 5 theory theory NN work_urmbglu2djbjvmdzmvfengjs7y 320 6 of of IN work_urmbglu2djbjvmdzmvfengjs7y 320 7 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 320 8 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 320 9 . . . work_urmbglu2djbjvmdzmvfengjs7y 321 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 321 2 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 321 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 321 4 Marketing Marketing NNP work_urmbglu2djbjvmdzmvfengjs7y 321 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 321 6 58 58 CD work_urmbglu2djbjvmdzmvfengjs7y 321 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 321 8 20 20 CD work_urmbglu2djbjvmdzmvfengjs7y 321 9 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 321 10 38 38 CD work_urmbglu2djbjvmdzmvfengjs7y 321 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 322 1 Olbrich Olbrich NNP work_urmbglu2djbjvmdzmvfengjs7y 322 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 322 3 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 322 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 322 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 322 6 Holsing Holsing NNP work_urmbglu2djbjvmdzmvfengjs7y 322 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 322 8 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 322 9 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 322 10 Winter Winter NNP work_urmbglu2djbjvmdzmvfengjs7y 322 11 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 322 12 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 322 13 12 12 CD work_urmbglu2djbjvmdzmvfengjs7y 322 14 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 322 15 . . . work_urmbglu2djbjvmdzmvfengjs7y 323 1 Modeling model VBG work_urmbglu2djbjvmdzmvfengjs7y 323 2 Consumer Consumer NNP work_urmbglu2djbjvmdzmvfengjs7y 323 3 Purchasing Purchasing NNP work_urmbglu2djbjvmdzmvfengjs7y 323 4 Behavior Behavior NNP work_urmbglu2djbjvmdzmvfengjs7y 323 5 in in IN work_urmbglu2djbjvmdzmvfengjs7y 323 6 Social Social NNP work_urmbglu2djbjvmdzmvfengjs7y 323 7 Shopping Shopping NNP work_urmbglu2djbjvmdzmvfengjs7y 323 8 Communities Communities NNPS work_urmbglu2djbjvmdzmvfengjs7y 323 9 with with IN work_urmbglu2djbjvmdzmvfengjs7y 323 10 Clickstream Clickstream NNP work_urmbglu2djbjvmdzmvfengjs7y 323 11 Data Data NNP work_urmbglu2djbjvmdzmvfengjs7y 323 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 324 1 International International NNP work_urmbglu2djbjvmdzmvfengjs7y 324 2 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 324 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 324 4 Electronic Electronic NNP work_urmbglu2djbjvmdzmvfengjs7y 324 5 Commerce Commerce NNP work_urmbglu2djbjvmdzmvfengjs7y 324 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 324 7 16 16 CD work_urmbglu2djbjvmdzmvfengjs7y 324 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 324 9 15 15 CD work_urmbglu2djbjvmdzmvfengjs7y 324 10 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 324 11 40 40 CD work_urmbglu2djbjvmdzmvfengjs7y 324 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 325 1 Palmatier Palmatier NNP work_urmbglu2djbjvmdzmvfengjs7y 325 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 325 3 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 325 4 W. W. NNP work_urmbglu2djbjvmdzmvfengjs7y 325 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 325 6 Dant Dant NNP work_urmbglu2djbjvmdzmvfengjs7y 325 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 325 8 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 325 9 P. P. NNP work_urmbglu2djbjvmdzmvfengjs7y 325 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 325 11 Grwal Grwal NNP work_urmbglu2djbjvmdzmvfengjs7y 325 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 325 13 D. D. NNP work_urmbglu2djbjvmdzmvfengjs7y 325 14 , , , work_urmbglu2djbjvmdzmvfengjs7y 325 15 & & CC work_urmbglu2djbjvmdzmvfengjs7y 325 16 Evans Evans NNP work_urmbglu2djbjvmdzmvfengjs7y 325 17 , , , work_urmbglu2djbjvmdzmvfengjs7y 325 18 K. K. NNP work_urmbglu2djbjvmdzmvfengjs7y 325 19 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 325 20 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 325 21 2006 2006 CD work_urmbglu2djbjvmdzmvfengjs7y 325 22 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 325 23 . . . work_urmbglu2djbjvmdzmvfengjs7y 326 1 Factors factor NNS work_urmbglu2djbjvmdzmvfengjs7y 326 2 influencing influence VBG work_urmbglu2djbjvmdzmvfengjs7y 326 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 326 4 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 326 5 of of IN work_urmbglu2djbjvmdzmvfengjs7y 326 6 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 326 7 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 326 8 : : : work_urmbglu2djbjvmdzmvfengjs7y 326 9 A a DT work_urmbglu2djbjvmdzmvfengjs7y 326 10 meta meta JJ work_urmbglu2djbjvmdzmvfengjs7y 326 11 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 326 12 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 326 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 327 1 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 327 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 327 3 Marketing Marketing NNP work_urmbglu2djbjvmdzmvfengjs7y 327 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 327 5 70 70 CD work_urmbglu2djbjvmdzmvfengjs7y 327 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 327 7 136 136 CD work_urmbglu2djbjvmdzmvfengjs7y 327 8 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 327 9 153 153 CD work_urmbglu2djbjvmdzmvfengjs7y 327 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 328 1 Parasuraman Parasuraman NNP work_urmbglu2djbjvmdzmvfengjs7y 328 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 328 3 A. A. NNP work_urmbglu2djbjvmdzmvfengjs7y 328 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 328 5 Zeithaml Zeithaml NNP work_urmbglu2djbjvmdzmvfengjs7y 328 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 328 7 V. V. NNP work_urmbglu2djbjvmdzmvfengjs7y 328 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 328 9 & & CC work_urmbglu2djbjvmdzmvfengjs7y 328 10 Berry Berry NNP work_urmbglu2djbjvmdzmvfengjs7y 328 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 328 12 L. L. NNP work_urmbglu2djbjvmdzmvfengjs7y 328 13 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 328 14 1988 1988 CD work_urmbglu2djbjvmdzmvfengjs7y 328 15 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 328 16 . . . work_urmbglu2djbjvmdzmvfengjs7y 329 1 SERVQUAL servqual NN work_urmbglu2djbjvmdzmvfengjs7y 329 2 : : : work_urmbglu2djbjvmdzmvfengjs7y 329 3 A a DT work_urmbglu2djbjvmdzmvfengjs7y 329 4 Multiple Multiple NNP work_urmbglu2djbjvmdzmvfengjs7y 329 5 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 329 6 Item item NN work_urmbglu2djbjvmdzmvfengjs7y 329 7 Scale Scale NNP work_urmbglu2djbjvmdzmvfengjs7y 329 8 for for IN work_urmbglu2djbjvmdzmvfengjs7y 329 9 Measuring Measuring NNP work_urmbglu2djbjvmdzmvfengjs7y 329 10 Consumer Consumer NNP work_urmbglu2djbjvmdzmvfengjs7y 329 11 Perceptions Perceptions NNPS work_urmbglu2djbjvmdzmvfengjs7y 329 12 of of IN work_urmbglu2djbjvmdzmvfengjs7y 329 13 Service Service NNP work_urmbglu2djbjvmdzmvfengjs7y 329 14 Quality Quality NNP work_urmbglu2djbjvmdzmvfengjs7y 329 15 . . . work_urmbglu2djbjvmdzmvfengjs7y 330 1 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 330 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 330 3 Retailing Retailing NNP work_urmbglu2djbjvmdzmvfengjs7y 330 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 330 5 64 64 CD work_urmbglu2djbjvmdzmvfengjs7y 330 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 330 7 12 12 CD work_urmbglu2djbjvmdzmvfengjs7y 330 8 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 330 9 40 40 CD work_urmbglu2djbjvmdzmvfengjs7y 330 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 331 1 Pyle Pyle NNP work_urmbglu2djbjvmdzmvfengjs7y 331 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 331 3 D. D. NNP work_urmbglu2djbjvmdzmvfengjs7y 331 4 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 331 5 1999 1999 CD work_urmbglu2djbjvmdzmvfengjs7y 331 6 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 331 7 . . . work_urmbglu2djbjvmdzmvfengjs7y 332 1 Data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 332 2 preparation preparation NN work_urmbglu2djbjvmdzmvfengjs7y 332 3 for for IN work_urmbglu2djbjvmdzmvfengjs7y 332 4 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 332 5 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 332 6 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 332 7 3rd 3rd NNP work_urmbglu2djbjvmdzmvfengjs7y 332 8 ed ed NNP work_urmbglu2djbjvmdzmvfengjs7y 332 9 . . . work_urmbglu2djbjvmdzmvfengjs7y 332 10 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 332 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 333 1 San San NNP work_urmbglu2djbjvmdzmvfengjs7y 333 2 Francisco Francisco NNP work_urmbglu2djbjvmdzmvfengjs7y 333 3 : : : work_urmbglu2djbjvmdzmvfengjs7y 333 4 Morgan Morgan NNP work_urmbglu2djbjvmdzmvfengjs7y 333 5 Kaufmann Kaufmann NNP work_urmbglu2djbjvmdzmvfengjs7y 333 6 . . . work_urmbglu2djbjvmdzmvfengjs7y 334 1 Reinartz Reinartz NNP work_urmbglu2djbjvmdzmvfengjs7y 334 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 334 3 W. W. NNP work_urmbglu2djbjvmdzmvfengjs7y 334 4 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 334 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 334 6 & & CC work_urmbglu2djbjvmdzmvfengjs7y 334 7 Kumar Kumar NNP work_urmbglu2djbjvmdzmvfengjs7y 334 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 334 9 V. V. NNP work_urmbglu2djbjvmdzmvfengjs7y 334 10 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 334 11 2003 2003 CD work_urmbglu2djbjvmdzmvfengjs7y 334 12 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 334 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 335 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 335 2 impact impact NN work_urmbglu2djbjvmdzmvfengjs7y 335 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 335 4 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 335 5 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 335 6 characteristics characteristic NNS work_urmbglu2djbjvmdzmvfengjs7y 335 7 on on IN work_urmbglu2djbjvmdzmvfengjs7y 335 8 profitable profitable JJ work_urmbglu2djbjvmdzmvfengjs7y 335 9 lifetime lifetime NN work_urmbglu2djbjvmdzmvfengjs7y 335 10 duration duration NN work_urmbglu2djbjvmdzmvfengjs7y 335 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 336 1 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 336 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 336 3 Marketing Marketing NNP work_urmbglu2djbjvmdzmvfengjs7y 336 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 336 5 67 67 CD work_urmbglu2djbjvmdzmvfengjs7y 336 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 336 7 77–99 77–99 CD work_urmbglu2djbjvmdzmvfengjs7y 336 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 337 1 Sen Sen NNP work_urmbglu2djbjvmdzmvfengjs7y 337 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 337 3 A. A. NNP work_urmbglu2djbjvmdzmvfengjs7y 337 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 337 5 Dacin Dacin NNP work_urmbglu2djbjvmdzmvfengjs7y 337 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 337 7 P. P. NNP work_urmbglu2djbjvmdzmvfengjs7y 337 8 A. A. NNP work_urmbglu2djbjvmdzmvfengjs7y 337 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 337 10 & & CC work_urmbglu2djbjvmdzmvfengjs7y 337 11 Pattichis Pattichis NNP work_urmbglu2djbjvmdzmvfengjs7y 337 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 337 13 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 337 14 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 337 15 2006 2006 CD work_urmbglu2djbjvmdzmvfengjs7y 337 16 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 337 17 . . . work_urmbglu2djbjvmdzmvfengjs7y 338 1 Current current JJ work_urmbglu2djbjvmdzmvfengjs7y 338 2 trends trend NNS work_urmbglu2djbjvmdzmvfengjs7y 338 3 in in IN work_urmbglu2djbjvmdzmvfengjs7y 338 4 web web NN work_urmbglu2djbjvmdzmvfengjs7y 338 5 data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 338 6 analytics analytic NNS work_urmbglu2djbjvmdzmvfengjs7y 338 7 . . . work_urmbglu2djbjvmdzmvfengjs7y 339 1 Communications communication NNS work_urmbglu2djbjvmdzmvfengjs7y 339 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 339 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 339 4 ACM ACM NNP work_urmbglu2djbjvmdzmvfengjs7y 339 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 339 6 49 49 CD work_urmbglu2djbjvmdzmvfengjs7y 339 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 339 8 85 85 CD work_urmbglu2djbjvmdzmvfengjs7y 339 9 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 339 10 91 91 CD work_urmbglu2djbjvmdzmvfengjs7y 339 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 340 1 Senecal senecal JJ work_urmbglu2djbjvmdzmvfengjs7y 340 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 340 3 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 340 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 340 5 Kalczynski Kalczynski NNP work_urmbglu2djbjvmdzmvfengjs7y 340 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 340 7 P. P. NNP work_urmbglu2djbjvmdzmvfengjs7y 340 8 W. W. NNP work_urmbglu2djbjvmdzmvfengjs7y 340 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 340 10 & & CC work_urmbglu2djbjvmdzmvfengjs7y 340 11 Nantel Nantel NNP work_urmbglu2djbjvmdzmvfengjs7y 340 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 340 13 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 341 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 341 2 2005 2005 CD work_urmbglu2djbjvmdzmvfengjs7y 341 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 341 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 342 1 Consumer consumer NN work_urmbglu2djbjvmdzmvfengjs7y 342 2 ’s ’s POS work_urmbglu2djbjvmdzmvfengjs7y 342 3 decision decision NN work_urmbglu2djbjvmdzmvfengjs7y 342 4 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 342 5 making make VBG work_urmbglu2djbjvmdzmvfengjs7y 342 6 process process NN work_urmbglu2djbjvmdzmvfengjs7y 342 7 and and CC work_urmbglu2djbjvmdzmvfengjs7y 342 8 their -PRON- PRP$ work_urmbglu2djbjvmdzmvfengjs7y 342 9 online online JJ work_urmbglu2djbjvmdzmvfengjs7y 342 10 shopping shopping NN work_urmbglu2djbjvmdzmvfengjs7y 342 11 behavior behavior NN work_urmbglu2djbjvmdzmvfengjs7y 342 12 : : : work_urmbglu2djbjvmdzmvfengjs7y 342 13 A a DT work_urmbglu2djbjvmdzmvfengjs7y 342 14 clickstream clickstream NN work_urmbglu2djbjvmdzmvfengjs7y 342 15 analysis analysis NN work_urmbglu2djbjvmdzmvfengjs7y 342 16 . . . work_urmbglu2djbjvmdzmvfengjs7y 343 1 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 343 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 343 3 Business Business NNP work_urmbglu2djbjvmdzmvfengjs7y 343 4 Research Research NNP work_urmbglu2djbjvmdzmvfengjs7y 343 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 343 6 58 58 CD work_urmbglu2djbjvmdzmvfengjs7y 343 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 343 8 1599 1599 CD work_urmbglu2djbjvmdzmvfengjs7y 343 9 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 343 10 1608 1608 CD work_urmbglu2djbjvmdzmvfengjs7y 343 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 344 1 Sheth Sheth NNP work_urmbglu2djbjvmdzmvfengjs7y 344 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 344 3 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 344 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 344 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 344 6 Parvatiyar Parvatiyar NNP work_urmbglu2djbjvmdzmvfengjs7y 344 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 344 8 A. a. NN work_urmbglu2djbjvmdzmvfengjs7y 345 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 345 2 2000 2000 CD work_urmbglu2djbjvmdzmvfengjs7y 345 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 345 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 346 1 Relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 346 2 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 346 3 in in IN work_urmbglu2djbjvmdzmvfengjs7y 346 4 consumer consumer NN work_urmbglu2djbjvmdzmvfengjs7y 346 5 markets market NNS work_urmbglu2djbjvmdzmvfengjs7y 346 6 : : : work_urmbglu2djbjvmdzmvfengjs7y 346 7 Antecedents antecedent NNS work_urmbglu2djbjvmdzmvfengjs7y 346 8 and and CC work_urmbglu2djbjvmdzmvfengjs7y 346 9 consequences consequence NNS work_urmbglu2djbjvmdzmvfengjs7y 346 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 347 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 347 2 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 347 3 Sheth Sheth NNP work_urmbglu2djbjvmdzmvfengjs7y 347 4 & & CC work_urmbglu2djbjvmdzmvfengjs7y 347 5 A. A. NNP work_urmbglu2djbjvmdzmvfengjs7y 347 6 Parvatiyar Parvatiyar NNP work_urmbglu2djbjvmdzmvfengjs7y 347 7 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 347 8 Eds Eds NNP work_urmbglu2djbjvmdzmvfengjs7y 347 9 . . . work_urmbglu2djbjvmdzmvfengjs7y 348 1 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 348 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 348 3 Handbook Handbook NNP work_urmbglu2djbjvmdzmvfengjs7y 348 4 of of IN work_urmbglu2djbjvmdzmvfengjs7y 348 5 Relationship Relationship NNP work_urmbglu2djbjvmdzmvfengjs7y 348 6 Marketing Marketing NNP work_urmbglu2djbjvmdzmvfengjs7y 348 7 . . . work_urmbglu2djbjvmdzmvfengjs7y 349 1 Thousand Thousand NNP work_urmbglu2djbjvmdzmvfengjs7y 349 2 Oaks Oaks NNPS work_urmbglu2djbjvmdzmvfengjs7y 349 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 349 4 CA CA NNP work_urmbglu2djbjvmdzmvfengjs7y 349 5 : : : work_urmbglu2djbjvmdzmvfengjs7y 349 6 Sage sage NN work_urmbglu2djbjvmdzmvfengjs7y 349 7 . . . work_urmbglu2djbjvmdzmvfengjs7y 350 1 Spiliopoulou Spiliopoulou NNP work_urmbglu2djbjvmdzmvfengjs7y 350 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 350 3 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 350 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 350 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 350 6 Pohle Pohle NNP work_urmbglu2djbjvmdzmvfengjs7y 350 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 350 8 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 350 9 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 350 10 2001 2001 CD work_urmbglu2djbjvmdzmvfengjs7y 350 11 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 350 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 351 1 Data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 351 2 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 351 3 for for IN work_urmbglu2djbjvmdzmvfengjs7y 351 4 measuring measure VBG work_urmbglu2djbjvmdzmvfengjs7y 351 5 and and CC work_urmbglu2djbjvmdzmvfengjs7y 351 6 improving improve VBG work_urmbglu2djbjvmdzmvfengjs7y 351 7 the the DT work_urmbglu2djbjvmdzmvfengjs7y 351 8 success success NN work_urmbglu2djbjvmdzmvfengjs7y 351 9 of of IN work_urmbglu2djbjvmdzmvfengjs7y 351 10 web web NN work_urmbglu2djbjvmdzmvfengjs7y 351 11 sites site NNS work_urmbglu2djbjvmdzmvfengjs7y 351 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 352 1 Data Data NNP work_urmbglu2djbjvmdzmvfengjs7y 352 2 Mining Mining NNP work_urmbglu2djbjvmdzmvfengjs7y 352 3 and and CC work_urmbglu2djbjvmdzmvfengjs7y 352 4 Knowledge Knowledge NNP work_urmbglu2djbjvmdzmvfengjs7y 352 5 Discovery Discovery NNP work_urmbglu2djbjvmdzmvfengjs7y 352 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 352 7 5 5 CD work_urmbglu2djbjvmdzmvfengjs7y 352 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 352 9 85 85 CD work_urmbglu2djbjvmdzmvfengjs7y 352 10 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 352 11 114 114 CD work_urmbglu2djbjvmdzmvfengjs7y 352 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 353 1 Srinivasan Srinivasan NNP work_urmbglu2djbjvmdzmvfengjs7y 353 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 353 3 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 353 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 353 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 353 6 Moorman Moorman NNP work_urmbglu2djbjvmdzmvfengjs7y 353 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 353 8 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 353 9 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 353 10 2005 2005 CD work_urmbglu2djbjvmdzmvfengjs7y 353 11 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 353 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 354 1 Strategic strategic JJ work_urmbglu2djbjvmdzmvfengjs7y 354 2 firm firm NN work_urmbglu2djbjvmdzmvfengjs7y 354 3 commitments commitment NNS work_urmbglu2djbjvmdzmvfengjs7y 354 4 and and CC work_urmbglu2djbjvmdzmvfengjs7y 354 5 rewards reward NNS work_urmbglu2djbjvmdzmvfengjs7y 354 6 for for IN work_urmbglu2djbjvmdzmvfengjs7y 354 7 customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 354 8 relationship relationship NN work_urmbglu2djbjvmdzmvfengjs7y 354 9 management management NN work_urmbglu2djbjvmdzmvfengjs7y 354 10 in in IN work_urmbglu2djbjvmdzmvfengjs7y 354 11 online online JJ work_urmbglu2djbjvmdzmvfengjs7y 354 12 retailing retailing NN work_urmbglu2djbjvmdzmvfengjs7y 354 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 355 1 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 355 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 355 3 Marketing Marketing NNP work_urmbglu2djbjvmdzmvfengjs7y 355 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 355 5 69 69 CD work_urmbglu2djbjvmdzmvfengjs7y 355 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 355 7 193 193 CD work_urmbglu2djbjvmdzmvfengjs7y 355 8 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 355 9 200 200 CD work_urmbglu2djbjvmdzmvfengjs7y 355 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 356 1 Stolz Stolz NNP work_urmbglu2djbjvmdzmvfengjs7y 356 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 356 3 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 356 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 356 5 Viermetz Viermetz NNP work_urmbglu2djbjvmdzmvfengjs7y 356 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 356 7 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 356 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 356 9 Neuneier Neuneier NNP work_urmbglu2djbjvmdzmvfengjs7y 356 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 356 11 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 356 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 356 13 & & CC work_urmbglu2djbjvmdzmvfengjs7y 356 14 Skubacz Skubacz NNP work_urmbglu2djbjvmdzmvfengjs7y 356 15 , , , work_urmbglu2djbjvmdzmvfengjs7y 356 16 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 356 17 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 356 18 2005 2005 CD work_urmbglu2djbjvmdzmvfengjs7y 356 19 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 356 20 . . . work_urmbglu2djbjvmdzmvfengjs7y 357 1 Web web NN work_urmbglu2djbjvmdzmvfengjs7y 357 2 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 357 3 indicator indicator NN work_urmbglu2djbjvmdzmvfengjs7y 357 4 by by IN work_urmbglu2djbjvmdzmvfengjs7y 357 5 implicit implicit JJ work_urmbglu2djbjvmdzmvfengjs7y 357 6 user user NN work_urmbglu2djbjvmdzmvfengjs7y 357 7 feedback feedback NN work_urmbglu2djbjvmdzmvfengjs7y 357 8 – – : work_urmbglu2djbjvmdzmvfengjs7y 357 9 applications application NNS work_urmbglu2djbjvmdzmvfengjs7y 357 10 and and CC work_urmbglu2djbjvmdzmvfengjs7y 357 11 formal formal JJ work_urmbglu2djbjvmdzmvfengjs7y 357 12 approach approach NN work_urmbglu2djbjvmdzmvfengjs7y 357 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 358 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 358 2 Proceedings proceeding NNS work_urmbglu2djbjvmdzmvfengjs7y 358 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 358 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 358 5 sixth sixth JJ work_urmbglu2djbjvmdzmvfengjs7y 358 6 International International NNP work_urmbglu2djbjvmdzmvfengjs7y 358 7 Conference Conference NNP work_urmbglu2djbjvmdzmvfengjs7y 358 8 of of IN work_urmbglu2djbjvmdzmvfengjs7y 358 9 Web Web NNP work_urmbglu2djbjvmdzmvfengjs7y 358 10 Information Information NNP work_urmbglu2djbjvmdzmvfengjs7y 358 11 Systems Systems NNPS work_urmbglu2djbjvmdzmvfengjs7y 358 12 Engineering Engineering NNP work_urmbglu2djbjvmdzmvfengjs7y 358 13 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 358 14 WISE WISE NNP work_urmbglu2djbjvmdzmvfengjs7y 358 15 2005 2005 CD work_urmbglu2djbjvmdzmvfengjs7y 358 16 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 358 17 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 358 18 pp pp NNP work_urmbglu2djbjvmdzmvfengjs7y 358 19 . . . work_urmbglu2djbjvmdzmvfengjs7y 359 1 689 689 CD work_urmbglu2djbjvmdzmvfengjs7y 359 2 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 359 3 700 700 CD work_urmbglu2djbjvmdzmvfengjs7y 359 4 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 359 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 360 1 New New NNP work_urmbglu2djbjvmdzmvfengjs7y 360 2 York York NNP work_urmbglu2djbjvmdzmvfengjs7y 360 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 360 4 NY NY NNP work_urmbglu2djbjvmdzmvfengjs7y 360 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 361 1 Stuart Stuart NNP work_urmbglu2djbjvmdzmvfengjs7y 361 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 361 3 H. H. NNP work_urmbglu2djbjvmdzmvfengjs7y 361 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 361 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 361 6 Jones Jones NNP work_urmbglu2djbjvmdzmvfengjs7y 361 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 361 8 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 361 9 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 361 10 2004 2004 CD work_urmbglu2djbjvmdzmvfengjs7y 361 11 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 361 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 362 1 Corporate corporate JJ work_urmbglu2djbjvmdzmvfengjs7y 362 2 branding branding NN work_urmbglu2djbjvmdzmvfengjs7y 362 3 in in IN work_urmbglu2djbjvmdzmvfengjs7y 362 4 marketspace marketspace NN work_urmbglu2djbjvmdzmvfengjs7y 362 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 363 1 Corporate Corporate NNP work_urmbglu2djbjvmdzmvfengjs7y 363 2 Reputation Reputation NNP work_urmbglu2djbjvmdzmvfengjs7y 363 3 Review Review NNP work_urmbglu2djbjvmdzmvfengjs7y 363 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 363 5 7 7 CD work_urmbglu2djbjvmdzmvfengjs7y 363 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 363 7 84 84 CD work_urmbglu2djbjvmdzmvfengjs7y 363 8 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 363 9 93 93 CD work_urmbglu2djbjvmdzmvfengjs7y 363 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 364 1 Teas Teas NNP work_urmbglu2djbjvmdzmvfengjs7y 364 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 364 3 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 364 4 K. K. NNP work_urmbglu2djbjvmdzmvfengjs7y 364 5 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 364 6 1993 1993 CD work_urmbglu2djbjvmdzmvfengjs7y 364 7 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 364 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 365 1 Expectations expectation NNS work_urmbglu2djbjvmdzmvfengjs7y 365 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 365 3 performance performance NN work_urmbglu2djbjvmdzmvfengjs7y 365 4 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 365 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 365 6 and and CC work_urmbglu2djbjvmdzmvfengjs7y 365 7 consumer consumer NN work_urmbglu2djbjvmdzmvfengjs7y 365 8 's 's POS work_urmbglu2djbjvmdzmvfengjs7y 365 9 perception perception NN work_urmbglu2djbjvmdzmvfengjs7y 365 10 of of IN work_urmbglu2djbjvmdzmvfengjs7y 365 11 quality quality NN work_urmbglu2djbjvmdzmvfengjs7y 365 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 366 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 366 2 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 366 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 366 4 Marketing Marketing NNP work_urmbglu2djbjvmdzmvfengjs7y 366 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 366 6 57 57 CD work_urmbglu2djbjvmdzmvfengjs7y 366 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 366 8 18 18 CD work_urmbglu2djbjvmdzmvfengjs7y 366 9 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 366 10 34 34 CD work_urmbglu2djbjvmdzmvfengjs7y 366 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 367 1 Teltzrow Teltzrow NNP work_urmbglu2djbjvmdzmvfengjs7y 367 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 367 3 M. M. NNP work_urmbglu2djbjvmdzmvfengjs7y 367 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 367 5 & & CC work_urmbglu2djbjvmdzmvfengjs7y 367 6 Berendt Berendt NNP work_urmbglu2djbjvmdzmvfengjs7y 367 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 367 8 B. B. NNP work_urmbglu2djbjvmdzmvfengjs7y 368 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 368 2 2003 2003 CD work_urmbglu2djbjvmdzmvfengjs7y 368 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 368 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 369 1 Web web NN work_urmbglu2djbjvmdzmvfengjs7y 369 2 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 369 3 usage usage NN work_urmbglu2djbjvmdzmvfengjs7y 369 4 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 369 5 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 369 6 success success NN work_urmbglu2djbjvmdzmvfengjs7y 369 7 metrics metric NNS work_urmbglu2djbjvmdzmvfengjs7y 369 8 for for IN work_urmbglu2djbjvmdzmvfengjs7y 369 9 multi multi JJ work_urmbglu2djbjvmdzmvfengjs7y 369 10 - - JJ work_urmbglu2djbjvmdzmvfengjs7y 369 11 channel channel JJ work_urmbglu2djbjvmdzmvfengjs7y 369 12 businesses business NNS work_urmbglu2djbjvmdzmvfengjs7y 369 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 370 1 In in IN work_urmbglu2djbjvmdzmvfengjs7y 370 2 Proceedings Proceedings NNP work_urmbglu2djbjvmdzmvfengjs7y 370 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 370 4 the the DT work_urmbglu2djbjvmdzmvfengjs7y 370 5 ninth ninth JJ work_urmbglu2djbjvmdzmvfengjs7y 370 6 ACM ACM NNP work_urmbglu2djbjvmdzmvfengjs7y 370 7 SIGKDD SIGKDD NNP work_urmbglu2djbjvmdzmvfengjs7y 370 8 International International NNP work_urmbglu2djbjvmdzmvfengjs7y 370 9 Conference Conference NNP work_urmbglu2djbjvmdzmvfengjs7y 370 10 on on IN work_urmbglu2djbjvmdzmvfengjs7y 370 11 Knowledge Knowledge NNP work_urmbglu2djbjvmdzmvfengjs7y 370 12 Discovery Discovery NNP work_urmbglu2djbjvmdzmvfengjs7y 370 13 and and CC work_urmbglu2djbjvmdzmvfengjs7y 370 14 Data Data NNPS work_urmbglu2djbjvmdzmvfengjs7y 370 15 Mining Mining NNP work_urmbglu2djbjvmdzmvfengjs7y 370 16 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 370 17 WEBKDD WEBKDD NNP work_urmbglu2djbjvmdzmvfengjs7y 370 18 Workshop Workshop NNP work_urmbglu2djbjvmdzmvfengjs7y 370 19 on on IN work_urmbglu2djbjvmdzmvfengjs7y 370 20 Web Web NNP work_urmbglu2djbjvmdzmvfengjs7y 370 21 Mining Mining NNP work_urmbglu2djbjvmdzmvfengjs7y 370 22 2003 2003 CD work_urmbglu2djbjvmdzmvfengjs7y 370 23 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 370 24 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 370 25 pp pp NNP work_urmbglu2djbjvmdzmvfengjs7y 370 26 . . . work_urmbglu2djbjvmdzmvfengjs7y 371 1 17 17 CD work_urmbglu2djbjvmdzmvfengjs7y 371 2 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 371 3 27 27 CD work_urmbglu2djbjvmdzmvfengjs7y 371 4 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 371 5 . . . work_urmbglu2djbjvmdzmvfengjs7y 372 1 Washington Washington NNP work_urmbglu2djbjvmdzmvfengjs7y 372 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 372 3 D.C. D.C. NNP work_urmbglu2djbjvmdzmvfengjs7y 372 4 Tsai Tsai NNP work_urmbglu2djbjvmdzmvfengjs7y 372 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 372 6 W.-H. W.-H. NNP work_urmbglu2djbjvmdzmvfengjs7y 372 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 372 8 Chou Chou NNP work_urmbglu2djbjvmdzmvfengjs7y 372 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 372 10 W.-C. W.-C. NNP work_urmbglu2djbjvmdzmvfengjs7y 372 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 372 12 & & CC work_urmbglu2djbjvmdzmvfengjs7y 372 13 Leu Leu NNP work_urmbglu2djbjvmdzmvfengjs7y 372 14 , , , work_urmbglu2djbjvmdzmvfengjs7y 372 15 J.-D. J.-D. NNP work_urmbglu2djbjvmdzmvfengjs7y 372 16 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 372 17 2011 2011 CD work_urmbglu2djbjvmdzmvfengjs7y 372 18 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 372 19 . . . work_urmbglu2djbjvmdzmvfengjs7y 373 1 An an DT work_urmbglu2djbjvmdzmvfengjs7y 373 2 effectiveness effectiveness NN work_urmbglu2djbjvmdzmvfengjs7y 373 3 evaluation evaluation NN work_urmbglu2djbjvmdzmvfengjs7y 373 4 model model NN work_urmbglu2djbjvmdzmvfengjs7y 373 5 for for IN work_urmbglu2djbjvmdzmvfengjs7y 373 6 the the DT work_urmbglu2djbjvmdzmvfengjs7y 373 7 web web NN work_urmbglu2djbjvmdzmvfengjs7y 373 8 - - HYPH work_urmbglu2djbjvmdzmvfengjs7y 373 9 based base VBN work_urmbglu2djbjvmdzmvfengjs7y 373 10 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 373 11 of of IN work_urmbglu2djbjvmdzmvfengjs7y 373 12 the the DT work_urmbglu2djbjvmdzmvfengjs7y 373 13 airline airline NN work_urmbglu2djbjvmdzmvfengjs7y 373 14 industry industry NN work_urmbglu2djbjvmdzmvfengjs7y 373 15 . . . work_urmbglu2djbjvmdzmvfengjs7y 374 1 Expert expert NN work_urmbglu2djbjvmdzmvfengjs7y 374 2 Systems system NNS work_urmbglu2djbjvmdzmvfengjs7y 374 3 with with IN work_urmbglu2djbjvmdzmvfengjs7y 374 4 Applications Applications NNPS work_urmbglu2djbjvmdzmvfengjs7y 374 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 374 6 38 38 CD work_urmbglu2djbjvmdzmvfengjs7y 374 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 374 8 15499–15516 15499–15516 CD work_urmbglu2djbjvmdzmvfengjs7y 374 9 . . . work_urmbglu2djbjvmdzmvfengjs7y 375 1 Vercellis Vercellis NNP work_urmbglu2djbjvmdzmvfengjs7y 375 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 375 3 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 375 4 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 375 5 2009 2009 CD work_urmbglu2djbjvmdzmvfengjs7y 375 6 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 375 7 . . . work_urmbglu2djbjvmdzmvfengjs7y 376 1 Business business NN work_urmbglu2djbjvmdzmvfengjs7y 376 2 intelligence intelligence NN work_urmbglu2djbjvmdzmvfengjs7y 376 3 : : : work_urmbglu2djbjvmdzmvfengjs7y 376 4 Data datum NNS work_urmbglu2djbjvmdzmvfengjs7y 376 5 mining mining NN work_urmbglu2djbjvmdzmvfengjs7y 376 6 and and CC work_urmbglu2djbjvmdzmvfengjs7y 376 7 optimization optimization NN work_urmbglu2djbjvmdzmvfengjs7y 376 8 for for IN work_urmbglu2djbjvmdzmvfengjs7y 376 9 decision decision NN work_urmbglu2djbjvmdzmvfengjs7y 376 10 making making NN work_urmbglu2djbjvmdzmvfengjs7y 376 11 . . . work_urmbglu2djbjvmdzmvfengjs7y 377 1 New New NNP work_urmbglu2djbjvmdzmvfengjs7y 377 2 York York NNP work_urmbglu2djbjvmdzmvfengjs7y 377 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 377 4 NY NY NNP work_urmbglu2djbjvmdzmvfengjs7y 377 5 : : : work_urmbglu2djbjvmdzmvfengjs7y 377 6 Wiley Wiley NNP work_urmbglu2djbjvmdzmvfengjs7y 377 7 . . . work_urmbglu2djbjvmdzmvfengjs7y 378 1 Wang Wang NNP work_urmbglu2djbjvmdzmvfengjs7y 378 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 378 3 K. K. NNP work_urmbglu2djbjvmdzmvfengjs7y 378 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 378 5 Wang Wang NNP work_urmbglu2djbjvmdzmvfengjs7y 378 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 378 7 E. E. NNP work_urmbglu2djbjvmdzmvfengjs7y 378 8 T. T. NNP work_urmbglu2djbjvmdzmvfengjs7y 378 9 G. G. NNP work_urmbglu2djbjvmdzmvfengjs7y 378 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 378 11 & & CC work_urmbglu2djbjvmdzmvfengjs7y 378 12 Farn Farn NNP work_urmbglu2djbjvmdzmvfengjs7y 378 13 , , , work_urmbglu2djbjvmdzmvfengjs7y 378 14 C.-K. c.-k. NN work_urmbglu2djbjvmdzmvfengjs7y 378 15 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 378 16 2009 2009 CD work_urmbglu2djbjvmdzmvfengjs7y 378 17 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 378 18 . . . work_urmbglu2djbjvmdzmvfengjs7y 379 1 Influence influence NN work_urmbglu2djbjvmdzmvfengjs7y 379 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 379 3 Web Web NNP work_urmbglu2djbjvmdzmvfengjs7y 379 4 Advertising Advertising NNP work_urmbglu2djbjvmdzmvfengjs7y 379 5 Strategies Strategies NNP work_urmbglu2djbjvmdzmvfengjs7y 379 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 379 7 Consumer Consumer NNP work_urmbglu2djbjvmdzmvfengjs7y 379 8 Goal- Goal- NNP work_urmbglu2djbjvmdzmvfengjs7y 379 9 Directedness Directedness NNP work_urmbglu2djbjvmdzmvfengjs7y 379 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 379 11 and and CC work_urmbglu2djbjvmdzmvfengjs7y 379 12 Consumer Consumer NNP work_urmbglu2djbjvmdzmvfengjs7y 379 13 Involvement Involvement NNP work_urmbglu2djbjvmdzmvfengjs7y 379 14 on on IN work_urmbglu2djbjvmdzmvfengjs7y 379 15 Web Web NNP work_urmbglu2djbjvmdzmvfengjs7y 379 16 Advertising Advertising NNP work_urmbglu2djbjvmdzmvfengjs7y 379 17 Effectiveness Effectiveness NNP work_urmbglu2djbjvmdzmvfengjs7y 379 18 . . . work_urmbglu2djbjvmdzmvfengjs7y 380 1 International International NNP work_urmbglu2djbjvmdzmvfengjs7y 380 2 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 380 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 380 4 Electronic Electronic NNP work_urmbglu2djbjvmdzmvfengjs7y 380 5 Commerce Commerce NNP work_urmbglu2djbjvmdzmvfengjs7y 380 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 380 7 13 13 CD work_urmbglu2djbjvmdzmvfengjs7y 380 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 380 9 67 67 CD work_urmbglu2djbjvmdzmvfengjs7y 380 10 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 380 11 95 95 CD work_urmbglu2djbjvmdzmvfengjs7y 380 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 381 1 Weinberg Weinberg NNP work_urmbglu2djbjvmdzmvfengjs7y 381 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 381 3 B. B. NNP work_urmbglu2djbjvmdzmvfengjs7y 381 4 D. D. NNP work_urmbglu2djbjvmdzmvfengjs7y 381 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 381 6 Parise Parise NNP work_urmbglu2djbjvmdzmvfengjs7y 381 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 381 8 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 381 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 381 10 & & CC work_urmbglu2djbjvmdzmvfengjs7y 381 11 Guinan Guinan NNP work_urmbglu2djbjvmdzmvfengjs7y 381 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 381 13 P. P. NNP work_urmbglu2djbjvmdzmvfengjs7y 381 14 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 382 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 382 2 2007 2007 CD work_urmbglu2djbjvmdzmvfengjs7y 382 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 382 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 383 1 Multichannel multichannel NN work_urmbglu2djbjvmdzmvfengjs7y 383 2 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 383 3 : : : work_urmbglu2djbjvmdzmvfengjs7y 383 4 Mindset mindset NN work_urmbglu2djbjvmdzmvfengjs7y 383 5 and and CC work_urmbglu2djbjvmdzmvfengjs7y 383 6 program program NN work_urmbglu2djbjvmdzmvfengjs7y 383 7 development development NN work_urmbglu2djbjvmdzmvfengjs7y 383 8 . . . work_urmbglu2djbjvmdzmvfengjs7y 384 1 Business Business NNP work_urmbglu2djbjvmdzmvfengjs7y 384 2 Horizons Horizons NNP work_urmbglu2djbjvmdzmvfengjs7y 384 3 , , , work_urmbglu2djbjvmdzmvfengjs7y 384 4 50 50 CD work_urmbglu2djbjvmdzmvfengjs7y 384 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 384 6 385 385 CD work_urmbglu2djbjvmdzmvfengjs7y 384 7 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 384 8 394 394 CD work_urmbglu2djbjvmdzmvfengjs7y 384 9 . . . work_urmbglu2djbjvmdzmvfengjs7y 385 1 Weischedel Weischedel NNP work_urmbglu2djbjvmdzmvfengjs7y 385 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 385 3 B. B. NNP work_urmbglu2djbjvmdzmvfengjs7y 385 4 , , , work_urmbglu2djbjvmdzmvfengjs7y 385 5 Matear Matear NNP work_urmbglu2djbjvmdzmvfengjs7y 385 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 385 7 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 385 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 385 9 & & CC work_urmbglu2djbjvmdzmvfengjs7y 385 10 Deans Deans NNPS work_urmbglu2djbjvmdzmvfengjs7y 385 11 , , , work_urmbglu2djbjvmdzmvfengjs7y 385 12 K. K. NNP work_urmbglu2djbjvmdzmvfengjs7y 385 13 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 385 14 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 385 15 2005 2005 CD work_urmbglu2djbjvmdzmvfengjs7y 385 16 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 385 17 . . . work_urmbglu2djbjvmdzmvfengjs7y 386 1 The the DT work_urmbglu2djbjvmdzmvfengjs7y 386 2 use use NN work_urmbglu2djbjvmdzmvfengjs7y 386 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 386 4 emetrics emetric NNS work_urmbglu2djbjvmdzmvfengjs7y 386 5 in in IN work_urmbglu2djbjvmdzmvfengjs7y 386 6 strategic strategic JJ work_urmbglu2djbjvmdzmvfengjs7y 386 7 marketing marketing NN work_urmbglu2djbjvmdzmvfengjs7y 386 8 decisions decision NNS work_urmbglu2djbjvmdzmvfengjs7y 386 9 : : : work_urmbglu2djbjvmdzmvfengjs7y 386 10 A a DT work_urmbglu2djbjvmdzmvfengjs7y 386 11 preliminary preliminary JJ work_urmbglu2djbjvmdzmvfengjs7y 386 12 investigation investigation NN work_urmbglu2djbjvmdzmvfengjs7y 386 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 387 1 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 387 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 387 3 Internet Internet NNP work_urmbglu2djbjvmdzmvfengjs7y 387 4 Marketing Marketing NNP work_urmbglu2djbjvmdzmvfengjs7y 387 5 and and CC work_urmbglu2djbjvmdzmvfengjs7y 387 6 Advertising Advertising NNP work_urmbglu2djbjvmdzmvfengjs7y 387 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 387 8 2 2 CD work_urmbglu2djbjvmdzmvfengjs7y 387 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 387 10 109 109 CD work_urmbglu2djbjvmdzmvfengjs7y 387 11 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 387 12 125 125 CD work_urmbglu2djbjvmdzmvfengjs7y 387 13 . . . work_urmbglu2djbjvmdzmvfengjs7y 388 1 Winter Winter NNP work_urmbglu2djbjvmdzmvfengjs7y 388 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 388 3 S. S. NNP work_urmbglu2djbjvmdzmvfengjs7y 388 4 J. J. NNP work_urmbglu2djbjvmdzmvfengjs7y 388 5 , , , work_urmbglu2djbjvmdzmvfengjs7y 388 6 Saunders Saunders NNP work_urmbglu2djbjvmdzmvfengjs7y 388 7 , , , work_urmbglu2djbjvmdzmvfengjs7y 388 8 C. C. NNP work_urmbglu2djbjvmdzmvfengjs7y 388 9 , , , work_urmbglu2djbjvmdzmvfengjs7y 388 10 & & CC work_urmbglu2djbjvmdzmvfengjs7y 388 11 Hart Hart NNP work_urmbglu2djbjvmdzmvfengjs7y 388 12 , , , work_urmbglu2djbjvmdzmvfengjs7y 388 13 P. P. NNP work_urmbglu2djbjvmdzmvfengjs7y 388 14 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 388 15 2003 2003 CD work_urmbglu2djbjvmdzmvfengjs7y 388 16 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 388 17 . . . work_urmbglu2djbjvmdzmvfengjs7y 389 1 Electronic electronic JJ work_urmbglu2djbjvmdzmvfengjs7y 389 2 window window NN work_urmbglu2djbjvmdzmvfengjs7y 389 3 dressing dressing NN work_urmbglu2djbjvmdzmvfengjs7y 389 4 : : : work_urmbglu2djbjvmdzmvfengjs7y 389 5 Impression impression NN work_urmbglu2djbjvmdzmvfengjs7y 389 6 management management NN work_urmbglu2djbjvmdzmvfengjs7y 389 7 with with IN work_urmbglu2djbjvmdzmvfengjs7y 389 8 websites website NNS work_urmbglu2djbjvmdzmvfengjs7y 389 9 . . . work_urmbglu2djbjvmdzmvfengjs7y 390 1 European European NNP work_urmbglu2djbjvmdzmvfengjs7y 390 2 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 390 3 of of IN work_urmbglu2djbjvmdzmvfengjs7y 390 4 Information Information NNP work_urmbglu2djbjvmdzmvfengjs7y 390 5 Systems Systems NNPS work_urmbglu2djbjvmdzmvfengjs7y 390 6 , , , work_urmbglu2djbjvmdzmvfengjs7y 390 7 12 12 CD work_urmbglu2djbjvmdzmvfengjs7y 390 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 390 9 309 309 CD work_urmbglu2djbjvmdzmvfengjs7y 390 10 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 390 11 322 322 CD work_urmbglu2djbjvmdzmvfengjs7y 390 12 . . . work_urmbglu2djbjvmdzmvfengjs7y 391 1 Woodruff Woodruff NNP work_urmbglu2djbjvmdzmvfengjs7y 391 2 , , , work_urmbglu2djbjvmdzmvfengjs7y 391 3 R. R. NNP work_urmbglu2djbjvmdzmvfengjs7y 391 4 B. B. NNP work_urmbglu2djbjvmdzmvfengjs7y 392 1 ( ( -LRB- work_urmbglu2djbjvmdzmvfengjs7y 392 2 1997 1997 CD work_urmbglu2djbjvmdzmvfengjs7y 392 3 ) ) -RRB- work_urmbglu2djbjvmdzmvfengjs7y 392 4 . . . work_urmbglu2djbjvmdzmvfengjs7y 393 1 Customer customer NN work_urmbglu2djbjvmdzmvfengjs7y 393 2 value value NN work_urmbglu2djbjvmdzmvfengjs7y 393 3 : : : work_urmbglu2djbjvmdzmvfengjs7y 393 4 The the DT work_urmbglu2djbjvmdzmvfengjs7y 393 5 next next JJ work_urmbglu2djbjvmdzmvfengjs7y 393 6 source source NN work_urmbglu2djbjvmdzmvfengjs7y 393 7 for for IN work_urmbglu2djbjvmdzmvfengjs7y 393 8 competitive competitive JJ work_urmbglu2djbjvmdzmvfengjs7y 393 9 advantage advantage NN work_urmbglu2djbjvmdzmvfengjs7y 393 10 . . . work_urmbglu2djbjvmdzmvfengjs7y 394 1 Journal Journal NNP work_urmbglu2djbjvmdzmvfengjs7y 394 2 of of IN work_urmbglu2djbjvmdzmvfengjs7y 394 3 the the DT work_urmbglu2djbjvmdzmvfengjs7y 394 4 Academy Academy NNP work_urmbglu2djbjvmdzmvfengjs7y 394 5 of of IN work_urmbglu2djbjvmdzmvfengjs7y 394 6 Marketing Marketing NNP work_urmbglu2djbjvmdzmvfengjs7y 394 7 Science Science NNP work_urmbglu2djbjvmdzmvfengjs7y 394 8 , , , work_urmbglu2djbjvmdzmvfengjs7y 394 9 25 25 CD work_urmbglu2djbjvmdzmvfengjs7y 394 10 , , , work_urmbglu2djbjvmdzmvfengjs7y 394 11 139 139 CD work_urmbglu2djbjvmdzmvfengjs7y 394 12 - - SYM work_urmbglu2djbjvmdzmvfengjs7y 394 13 153 153 CD work_urmbglu2djbjvmdzmvfengjs7y 394 14 . . .