id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_zpbskklu2raf7lvljawgbpau3u	Wan-Shiou Yang	Discovering cohesive subgroups from social networks for targeted advertising	2008	3	.pdf	application/pdf	1495	96	48	Discovering cohesive subgroups from social networks for targeted advertising In this paper, we propose a framework that utilizes the concept of a social network for the targeted advertising of products. approach discovers the cohesive subgroups from a customer's social network as derived from the customer's interaction data, and uses them to infer the probability of a customer preferring a product category from transaction records. Keywords: Social network; Targeted advertising; Recommender system; Knowledge discovery The effectiveness of targeting a small portion of customers for advertising has long been recognized by businesses Content-based approaches select target customers whose interests have a high degree of similarity to shown an interest, the content-based approach is inappropriate to advertise products to a new customer and will collaborative approaches advertise products to the target from a customer's social network may facilitate the targeting of a small portion of customers for advertising.	./cache/work_zpbskklu2raf7lvljawgbpau3u.pdf	./txt/work_zpbskklu2raf7lvljawgbpau3u.txt