id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_kz5fdhrbfvhljh6q7vxobdhzk4	Juan Gabriel Brida	Visitors of two types of museums: A segmentation study	2013	24	.pdf	application/pdf	9642	1876	81	The analysis identified three and two cluster segments respectively for the MART Keywords: Bagged clustering, Logit models, Museum, Segmentation, Motivation. research team, for the sake of tourism market segmentation (Dolnicar & Leisch, 2000, 2003; standard clustering methods for both continuous and binary data sets (Leisch, 1999). The Bagged Clustering algorithm considered the k-means as base method, with K=20 Results of the Bagged Clustering method for the MART Visitors of cluster 3 visited the museum mainly because for the sake of satisfying a Clusters of ÖTZI visitors recall similar segments as those identified for MART. The visitors of MART museum were grouped into three clusters while those of the ÖTZI which of them is better for segmenting visitors of museums and cultural attractions. MART museum: Bagged Clustering dendrogram together with the plot regarding ÖTZI museum: Bagged Clustering dendrogram together with the plot regarding the MART museum: box-plot for the three clusters solution.	./cache/work_kz5fdhrbfvhljh6q7vxobdhzk4.pdf	./txt/work_kz5fdhrbfvhljh6q7vxobdhzk4.txt