id author title date pages extension mime words sentences flesch summary cache txt work_ayd5ovacqfaazalhyttvgeezae Teng-Kai Fan Blogger-Centric Contextual Advertising 2011 4 .pdf application/pdf 4736 733 50 blog page, chosen in according to bloggers' interests. immediate interests expressed on the page (i.e., intentions) for intentions) in a blog page, or the personal interests of the blogger. match relevant ads to a given blog page. visits to find related topics for matching ads, while bloggercentric contextual advertising would assign ads to a given blog content of the page to recognize intention and detect sentiment for intention recognition, sentiment detection, term expansion and technique for detecting the sentiment of a blog page. intuitively model a triggering page p and relevant ads a as a user's recognition, sentiment detection and page-ad matching. For the dataset of triggering pages (i.e., 50 intentional articles), Table 2: Sentiment Detection for triggering pages associating ads with blog pages based on intention analysis. intentions and the sentiments of blog pages and utilized this framework using 200 personal blog pages and over 130,000 ads ./cache/work_ayd5ovacqfaazalhyttvgeezae.pdf ./txt/work_ayd5ovacqfaazalhyttvgeezae.txt