id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_7xwxe5u7s5fw5cvxoi3nu2m7jy	Jenna Marie Condie	Personalizing twitter communication: an evaluation of 'rotation-curation' for enhancing social media engagement within higher education	2018.0	28	.pdf	application/pdf	9372	836	59	'rotation-curation' for enhancing social media engagement within Higher Education, Journal Social media content generated by learning communities within universities is serving both staff, 41 students, and 3 guest curators) was carried out using a combination of computerassisted and manual techniques to generate a quantitative content analysis. Keywords: social media; Twitter; learning; higher education; engagement; marketing This paper focuses on the use 'rotation curation' on Twitter by staff and students within a UK and how social media marketing might impact student choices of university study and students, lecturers, and researchers – represents the department and runs the Twitter account in the data into type of tweet (i.e. retweet, reply, and original), type of curator (i.e. staff, student, A 3 (curator: guest, staff, students) by 3 (tweet type: retweet, reply, original) χ2 found a different people (students, staff and guests) curate a departmental Twitter account each week.	./cache/work_7xwxe5u7s5fw5cvxoi3nu2m7jy.pdf	./txt/work_7xwxe5u7s5fw5cvxoi3nu2m7jy.txt