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©   2006 Palgrave Macmillan Ltd 1743–6540 $30.00 Vol. 2, 5 209  JOURNAL OF DIGITAL ASSET MANAGEMENT 209

 In this issue, we explore issues of and around 
the topic of image asset management. Our 
papers focus on digital photography (Stanton), 
image assets (Norris), enterprise digital 
photography (Holm), change management 
(Kirsch), Saas (Schupp / Krishna), POP (Cass) 
and videogame production (Horodyski).  

 In Michael Moon’s Cycle Time column, we 
visit issues of the human side of supply chains, 
and introduces his Project-Event Lifecycle 
model as a tool to benchmark hidden costs in 
your digital supply-chain.

Jennifer Binder of SD Assets contributes a 
piece on the importance of XMP in protecting 
the metadata attached to assets, particularly in 
exchanging data across platforms.
 Russ Stanton of BBDO contributes a case 
study of BBDO and General Electric creating a 
global photo library for GE. What delighted the 
agency and client was the ease with which they 
were able to customize Xinet ’ s DAM solution to 
fi t their workfl ow. 

 David Norris of On Request Images is next 
with a paper outlining six different factors to 
consider when planning an image management 
system, and the unique challenges that can be 
mitigated with careful planning. 

 Aaron Holm of Markham Street Media then 
takes a look at the management of enterprise 
digital photography  —  and the importance of 
digital workfl ow to the process. 

 Next, Kenny Kirsch of NAPC reminds us 
that it ’ s not just about the technology. Finding a 
leader  within  the organization with the  ‘ will and 
skill ’  to drive change is essential to the lasting 
success of a DAM implementation. 

 Jon Schupp of Corbis (with Mukul Krishna) 
explore why the growing market acceptance of 
SaaS solutions such as Salesforce.com are 
bringing explosive growth to the hosted DAM 
market sector. 

 Danielle Cass of Xinet uses a case study of 
Macy ’ s art department to show the rapid return 
on investment gained by the use of DAM in the 
retail space  —  enhancing creative and 
production workfl ows. 

 John Horodyski of Electronic Arts rounds 
out this issue with a paper on the challenges 
of working with metadata for different 
types of rich media assets; specifi cally, in the 
unique digital assets used in a videogame ’ s creation 
with some examples from Electronic Arts.          

  Iris       AlRoy   
    Managing Editor     

     

     Editorial            

   Journal of Digital Asset Management  (2006)  2,    209.  doi: 10.1057/palgrave.dam.3650044       


	Editorial