id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_w5f5vyejbrgbbgm3wf2qxd5uhq	Michael Hires	Playboy's digital journey: Extending the power of the brand	2006.0	3	.pdf	application/pdf	2174	132	58	Known as the Playboy Asset Management With every new technology, Playboy remains with over a decade of media experience, directs Playboy ' s corporate-wide initiative to digitize and catalogue an on-demand library Known as the Playboy Asset Management (PAM) system, the goal of this project is to maximize the asset Keywords: DAM , integrated system , repurposing assets , archives , electronic workfl ow Abstract Playboy has launched a corporate wide digital asset management (DAM) and content management, streamlining the production of new branded content asset featuring the brand at Playboy is ever truly Playboy asset has been extended even further. archives of Playboy Magazine, its international Playboy ' s brand online to create a host of new leveraging digital asset management and metadata used to extend Playboy Online ' s assets for use in articles created under the Playboy brand. Playboy's digital journey: Extending the power of the brand	./cache/work_w5f5vyejbrgbbgm3wf2qxd5uhq.pdf	./txt/work_w5f5vyejbrgbbgm3wf2qxd5uhq.txt