id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_5vh3xayawbbchc3h7sp2pidnkq	Djordje Kalicanin	A question of strategy: To be a pioneer or a follower?	2008.0	14	.pdf	application/pdf	4455	329	54	timing to launch new product/technologies an enterprise intends to develop a new product or a novel technology to generate In all cases, pioneers create new market demand for their an enterprise with established products and technology is the first to enter a new 2. Advantages and Risks of Pioneer and Follower Strategies Pioneers gain advantage by making first moves in technology, product or a pioneer, 2) reduction of total costs through control of new technology, and free–rider benefits to followers, 2) market and technological uncertainties, 3) when companies make strategic decisions such as new-product development, However, great technological pioneering will only gain market leadership if it is pioneer lacks marketing competencies, early followers will soon erode the initial The combined effects of market and technological change determine a company's market entry when to develop and commercialize new products and technologies Swami, (2004), "What Factors Influence Pioneering Advantage of Companies?", 	./cache/work_5vh3xayawbbchc3h7sp2pidnkq.pdf	./txt/work_5vh3xayawbbchc3h7sp2pidnkq.txt