id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_2tt4kjr3wvgv3efjw34n23csni	Mirca Madianou	Polymedia and Ethnography: Understanding the Social in Social Media	2015.0	3	.pdf	application/pdf	1778	153	49	understanding of media environments which users navigate to suit their communicative needs. dynamic model of media as a composite structure of converging communicative opportunities within which social Mirca Madianou, Department Media and Communications, Goldsmiths, In this essay I argue that social media need to be understood as part of complex environments of communicative opportunities This approach shifts our attention from social media as discrete platforms to the ways users navigate environments of affordances in order to manage their social relationships. appropriate method to capture the relational dynamics that underpin social media practices within polymedia. example emerged from a study of social media in disaster Report [WDR], 2013) to empower affected people and transform the power asymmetries of humanitarianism, our ethnography revealed rather more ordinary uses of social media Polymedia involves three types of relationships: those among media within a communicative environment, the relationships between humans and technology, and 	./cache/work_2tt4kjr3wvgv3efjw34n23csni.pdf	./txt/work_2tt4kjr3wvgv3efjw34n23csni.txt