The Age of Surveillance Capitalism - Wikipedia The Age of Surveillance Capitalism From Wikipedia, the free encyclopedia Jump to navigation Jump to search Book published in 2019 The Age of Surveillance Capitalism Front cover Author Shoshana Zuboff Subject Politics, cybersecurity Publisher Profile Books Publication date January 15, 2019 ISBN 9781781256855 The Age of Surveillance Capitalism is a 2019 non-fiction book by Professor Shoshana Zuboff which looks at the development of digital companies like Google and Amazon, and suggests that their business models represent a new form of capitalist accumulation that she calls "surveillance capitalism".[1][2] While industrial capitalism exploited and controlled nature with devastating consequences, surveillance capitalism exploits and controls human nature with a totalitarian order as the endpoint of the development.[3] Premise[edit] Zuboff states that Surveillance Capitalism "unilaterally claims human experience as free raw material for translation into behavioural data [which] are declared as a proprietary behavioural surplus, fed into advanced manufacturing processes known as ‘machine intelligence’, and fabricated into prediction products that anticipate what you will do now, soon, and later." She states that these new capitalist products "are traded in a new kind of marketplace that I call behavioural futures markets."[4] In a capitalist society, information, such as a users likes and dislikes, observed from accessing a platform like Facebook is information that can be freely used by that platform to better the experience of a user by feeding them information that data obtained from their previous activity would have shown them to be interested in. This in many ways can be done through the use of an algorithm that automatically filters out information. The danger of surveillance capitalism is that platforms and tech companies are entitled to this information because it is free for them to access. There is very little supervision by governments and users themselves. Because of this, there has been backlash on how these companies have used the information gathered. For example, Google, which is said to be “the pioneer of surveillance capitalism”, Zuboff (2019)[5] introduced a feature that used “commercial models…discovered by people in a time and place”, Zuboff (2019).[5] This means that not only are commercials being specifically targeted to you through your phone, but now work hand in hand with your environment and habits such as being shown an advertisement of a local bar when walking around downtown in the evening. Advertising attempts this technical and specific can easily have an impact on the one's decision-making process in the activities they choose and in political decisions. Thus the idea that these companies seemingly go unchecked whilst having the power to observe and control thinking is one of the many reasons tech companies such as Google themselves are under so much scrutiny. Furthermore, the freedom allotted to tech companies comes from the idea that “surveillance capitalism does not abandon established capitalist ‘laws’ such as competitive production, profit maximization, productivity and growth”, Zuboff (2019),[5] as they are principles any business in a capitalistic society should aim to excel in, in order to be competitive. Zuboff (2019)[5] claims in an article that “new logic accumulation…introduces its own laws of motion”. In other words, this is a new phenomenon in capitalistic operations that should be treated as such and be instilled with its own specific restrictions and limitations. Lastly, as invasive as platforms have been in terms of accumulating information, they have also led to what is now called a “sharing economy”, Van Dijck (2018)[6] in which digital information can be obtained by individuals carrying out their own surveillance capitalism through the aid of platforms themselves. Thus “individuals can greatly benefit from this transformation because it empowers them to set up business”, Van Dijck (2018).[6] Small businesses will also benefit in potentially growing faster than they would have without knowing consumer demands and wants. This leaves surveillance capitalism as an exceptionally useful tool for businesses, but also an invasion of privacy to users. Reception[edit] The New Yorker listed The Age of Surveillance Capitalism as one of its top non-fiction books of 2019.[7] Former President of the United States Barack Obama also listed it as one of his favourite books of 2019, which journalism researcher Avi Asher-Schapiro noted as an interesting choice, given that the book heavily criticises the "revolving door of personnel who migrated between Google & the Obama admin”.[8] Sam DiBella, writing for the LSE Blog, criticised the book's approach which could "inspire paralysis rather than praxis when it comes to forging collective action to counter systematic corporate surveillance."[9] The Financial Times called the book a "masterwork of original thinking and research".[10] References[edit] ^ Bridle, James (2 February 2019). "The Age of Surveillance Capitalism by Shoshana Zuboff review – we are the pawns". The Guardian. ISSN 0261-3077. Retrieved 2020-01-17 – via www.theguardian.com. CS1 maint: discouraged parameter (link) ^ Naughton, John (20 January 2019). "'The goal is to automate us': welcome to the age of surveillance capitalism". The Observer. ISSN 0029-7712. Retrieved 2020-01-17 – via www.theguardian.com. CS1 maint: discouraged parameter (link) ^ "The new tech totalitarianism". www.newstatesman.com. Retrieved 2021-02-21. ^ Naughton, John (2019-01-20). "'The goal is to automate us': welcome to the age of surveillance capitalism". The Observer. ISSN 0029-7712. Retrieved 2020-01-16. ^ a b c d Zuboff, Shoshana; Möllers, Norma; Murakami Wood, David; Lyon, David (2019-03-31). "Surveillance Capitalism: An Interview with Shoshana Zuboff". Surveillance & Society. 17 (1/2): 257–266. doi:10.24908/ss.v17i1/2.13238. ISSN 1477-7487. ^ a b van Dijck, José; Poell, Thomas; de Waal, Martijn (2018-10-18). "The Platform Society". Oxford Scholarship Online. doi:10.1093/oso/9780190889760.001.0001. ISBN 9780190889760. ^ Yorker, The New (2019-12-18). "Our Favorite Nonfiction Books of 2019". The New Yorker (Serial). ISSN 0028-792X. Retrieved 2020-01-16. ^ Binder, Matt. "Obama praises book that slams his White House for its Google relationship". Mashable. Retrieved 2020-01-16. ^ November 10th; Reviews, 2019|Book; Democracy; Comments, culture|0 (2019-11-10). "Book Review: The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff". USAPP. Retrieved 2020-01-16. ^ Graphics, FT Interactive. "The Age of Surveillance Capitalism by Shoshana Zuboff". FT Business book of the year award. Retrieved 2020-01-16. Retrieved from "https://en.wikipedia.org/w/index.php?title=The_Age_of_Surveillance_Capitalism&oldid=1019967094" Categories: American non-fiction books 2019 non-fiction books Books critical of capitalism Hidden categories: CS1 maint: discouraged parameter Articles with short description Short description matches Wikidata Navigation menu Personal tools Not logged in Talk Contributions Create account Log in Namespaces Article Talk Variants Views Read Edit View history More Search Navigation Main page Contents Current events Random article About Wikipedia Contact us Donate Contribute Help Learn to edit Community portal Recent changes Upload file Tools What links here Related changes Upload file Special pages Permanent link Page information Cite this page Wikidata item Print/export Download as PDF Printable version Languages Italiano Edit links This page was last edited on 26 April 2021, at 12:27 (UTC). 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