id	sid	tid	token	lemma	pos
hbr-org-5273	1	1	Strategies	strategy	NNS
hbr-org-5273	1	2	for	for	IN
hbr-org-5273	1	3	Learning	learn	VBG
hbr-org-5273	1	4	from	from	IN
hbr-org-5273	1	5	Failure	failure	NN
hbr-org-5273	1	6	Subscribe	subscribe	NN
hbr-org-5273	1	7	Sign	Sign	NNP
hbr-org-5273	1	8	In	in	IN
hbr-org-5273	1	9	CLEAR	CLEAR	NNP
hbr-org-5273	1	10	SUGGESTED	suggest	VBN
hbr-org-5273	1	11	TOPICS	topics	NN
hbr-org-5273	1	12	Explore	explore	NN
hbr-org-5273	1	13	HBR	HBR	NNP
hbr-org-5273	1	14	Diversity	diversity	NN
hbr-org-5273	1	15	Latest	Latest	NNP
hbr-org-5273	1	16	The	the	DT
hbr-org-5273	1	17	Magazine	Magazine	NNP
hbr-org-5273	1	18	Most	Most	JJS
hbr-org-5273	1	19	Popular	Popular	NNP
hbr-org-5273	1	20	Podcasts	Podcasts	NNPS
hbr-org-5273	1	21	Video	Video	NNP
hbr-org-5273	1	22	Store	Store	NNP
hbr-org-5273	1	23	Webinars	Webinars	NNP
hbr-org-5273	1	24	Newsletters	Newsletters	NNPS
hbr-org-5273	1	25	Popular	Popular	NNP
hbr-org-5273	1	26	Topics	Topics	NNPS
hbr-org-5273	1	27	Managing	manage	VBG
hbr-org-5273	1	28	Yourself	Yourself	NNP
hbr-org-5273	1	29	Leadership	leadership	NN
hbr-org-5273	1	30	Strategy	strategy	NN
hbr-org-5273	1	31	Managing	Managing	NNP
hbr-org-5273	1	32	Teams	Teams	NNPS
hbr-org-5273	1	33	Gender	Gender	NNP
hbr-org-5273	1	34	Innovation	Innovation	NNP
hbr-org-5273	1	35	Work	work	NN
hbr-org-5273	1	36	-	-	HYPH
hbr-org-5273	1	37	life	life	NN
hbr-org-5273	1	38	Balance	balance	NN
hbr-org-5273	1	39	All	all	DT
hbr-org-5273	1	40	Topics	Topics	NNPS
hbr-org-5273	1	41	For	for	IN
hbr-org-5273	1	42	Subscribers	subscriber	NNS
hbr-org-5273	1	43	The	the	DT
hbr-org-5273	1	44	Big	big	JJ
hbr-org-5273	1	45	Idea	idea	NN
hbr-org-5273	1	46	Visual	visual	JJ
hbr-org-5273	1	47	Library	library	NN
hbr-org-5273	1	48	Reading	reading	NN
hbr-org-5273	1	49	Lists	Lists	NNPS
hbr-org-5273	1	50	Case	Case	NNP
hbr-org-5273	1	51	Selections	selection	VBZ
hbr-org-5273	1	52	Subscribe	Subscribe	NNP
hbr-org-5273	1	53	My	-PRON-	PRP$
hbr-org-5273	1	54	Account	account	NN
hbr-org-5273	1	55	My	-PRON-	PRP$
hbr-org-5273	1	56	Library	Library	NNP
hbr-org-5273	1	57	Topic	Topic	NNP
hbr-org-5273	1	58	Feeds	Feeds	NNPS
hbr-org-5273	1	59	Orders	Orders	NNPS
hbr-org-5273	1	60	Account	Account	NNP
hbr-org-5273	1	61	Settings	Settings	NNP
hbr-org-5273	1	62	Email	Email	NNP
hbr-org-5273	1	63	Preferences	Preferences	NNPS
hbr-org-5273	1	64	Log	Log	NNP
hbr-org-5273	1	65	Out	out	RP
hbr-org-5273	1	66	Sign	Sign	NNP
hbr-org-5273	1	67	In	in	IN
hbr-org-5273	1	68	Subscribe	Subscribe	NNP
hbr-org-5273	1	69	Diversity	diversity	NN
hbr-org-5273	1	70	Latest	late	JJS
hbr-org-5273	1	71	Podcasts	podcast	NNS
hbr-org-5273	1	72	Video	Video	NNP
hbr-org-5273	1	73	The	the	DT
hbr-org-5273	1	74	Magazine	Magazine	NNP
hbr-org-5273	1	75	Store	Store	NNP
hbr-org-5273	1	76	Webinars	Webinars	NNP
hbr-org-5273	1	77	Newsletters	Newsletters	NNPS
hbr-org-5273	1	78	All	all	DT
hbr-org-5273	1	79	Topics	Topics	NNPS
hbr-org-5273	1	80	The	the	DT
hbr-org-5273	1	81	Big	big	JJ
hbr-org-5273	1	82	Idea	idea	NN
hbr-org-5273	1	83	Visual	visual	JJ
hbr-org-5273	1	84	Library	library	NN
hbr-org-5273	1	85	Reading	reading	NN
hbr-org-5273	1	86	Lists	Lists	NNPS
hbr-org-5273	1	87	Case	case	NN
hbr-org-5273	1	88	Selections	selection	VBZ
hbr-org-5273	1	89	My	-PRON-	PRP$
hbr-org-5273	1	90	Library	library	NN
hbr-org-5273	1	91	Account	account	NN
hbr-org-5273	1	92	Settings	setting	NNS
hbr-org-5273	1	93	Log	log	VBP
hbr-org-5273	1	94	Out	out	RP
hbr-org-5273	1	95	Sign	sign	NN
hbr-org-5273	1	96	In	in	IN
hbr-org-5273	1	97	Your	-PRON-	PRP$
hbr-org-5273	1	98	Cart	cart	NN
hbr-org-5273	1	99	Your	-PRON-	PRP$
hbr-org-5273	1	100	Shopping	shopping	NN
hbr-org-5273	1	101	Cart	Cart	NNP
hbr-org-5273	1	102	is	be	VBZ
hbr-org-5273	1	103	empty	empty	JJ
hbr-org-5273	1	104	.	.	.
hbr-org-5273	2	1	Visit	visit	VB
hbr-org-5273	2	2	Our	-PRON-	PRP$
hbr-org-5273	2	3	Store	Store	NNP
hbr-org-5273	2	4	Guest	Guest	NNP
hbr-org-5273	2	5	User	user	NN
hbr-org-5273	2	6	Subscriber	Subscriber	NNP
hbr-org-5273	2	7	My	-PRON-	PRP$
hbr-org-5273	2	8	Library	Library	NNP
hbr-org-5273	2	9	Topic	Topic	NNP
hbr-org-5273	2	10	Feeds	Feeds	NNPS
hbr-org-5273	2	11	Orders	Orders	NNPS
hbr-org-5273	2	12	Account	Account	NNP
hbr-org-5273	2	13	Settings	Settings	NNP
hbr-org-5273	2	14	Email	Email	NNP
hbr-org-5273	2	15	Preferences	Preferences	NNPS
hbr-org-5273	2	16	Log	Log	NNP
hbr-org-5273	2	17	Out	out	RP
hbr-org-5273	2	18	Reading	read	VBG
hbr-org-5273	2	19	List	list	NN
hbr-org-5273	2	20	Reading	Reading	NNP
hbr-org-5273	2	21	Lists	Lists	NNPS
hbr-org-5273	2	22	You	-PRON-	PRP
hbr-org-5273	2	23	have	have	VBP
hbr-org-5273	2	24	1	1	CD
hbr-org-5273	2	25	free	free	JJ
hbr-org-5273	2	26	articles	article	NNS
hbr-org-5273	2	27	left	leave	VBN
hbr-org-5273	2	28	this	this	DT
hbr-org-5273	2	29	month	month	NN
hbr-org-5273	2	30	.	.	.
hbr-org-5273	3	1	You	-PRON-	PRP
hbr-org-5273	3	2	are	be	VBP
hbr-org-5273	3	3	reading	read	VBG
hbr-org-5273	3	4	your	-PRON-	PRP$
hbr-org-5273	3	5	last	last	JJ
hbr-org-5273	3	6	free	free	JJ
hbr-org-5273	3	7	article	article	NN
hbr-org-5273	3	8	for	for	IN
hbr-org-5273	3	9	this	this	DT
hbr-org-5273	3	10	month	month	NN
hbr-org-5273	3	11	.	.	.
hbr-org-5273	4	1	Subscribe	subscribe	VB
hbr-org-5273	4	2	for	for	IN
hbr-org-5273	4	3	unlimited	unlimited	JJ
hbr-org-5273	4	4	access	access	NN
hbr-org-5273	4	5	.	.	.
hbr-org-5273	5	1	Create	create	VB
hbr-org-5273	5	2	an	an	DT
hbr-org-5273	5	3	account	account	NN
hbr-org-5273	5	4	to	to	TO
hbr-org-5273	5	5	read	read	VB
hbr-org-5273	5	6	2	2	CD
hbr-org-5273	5	7	more	more	JJR
hbr-org-5273	5	8	.	.	.
hbr-org-5273	6	1	Leadership	leadership	NN
hbr-org-5273	6	2	Strategies	Strategies	NNP
hbr-org-5273	6	3	for	for	IN
hbr-org-5273	6	4	Learning	learn	VBG
hbr-org-5273	6	5	from	from	IN
hbr-org-5273	6	6	Failure	Failure	NNP
hbr-org-5273	6	7	We	-PRON-	PRP
hbr-org-5273	6	8	are	be	VBP
hbr-org-5273	6	9	programmed	program	VBN
hbr-org-5273	6	10	at	at	IN
hbr-org-5273	6	11	an	an	DT
hbr-org-5273	6	12	early	early	JJ
hbr-org-5273	6	13	age	age	NN
hbr-org-5273	6	14	to	to	TO
hbr-org-5273	6	15	think	think	VB
hbr-org-5273	6	16	that	that	IN
hbr-org-5273	6	17	failure	failure	NN
hbr-org-5273	6	18	is	be	VBZ
hbr-org-5273	6	19	bad	bad	JJ
hbr-org-5273	6	20	.	.	.
hbr-org-5273	7	1	That	that	DT
hbr-org-5273	7	2	belief	belief	NN
hbr-org-5273	7	3	prevents	prevent	VBZ
hbr-org-5273	7	4	organizations	organization	NNS
hbr-org-5273	7	5	from	from	IN
hbr-org-5273	7	6	effectively	effectively	RB
hbr-org-5273	7	7	learning	learn	VBG
hbr-org-5273	7	8	from	from	IN
hbr-org-5273	7	9	their	-PRON-	PRP$
hbr-org-5273	7	10	missteps	misstep	NNS
hbr-org-5273	7	11	.	.	.
hbr-org-5273	8	1	by	by	IN
hbr-org-5273	8	2	Amy	Amy	NNP
hbr-org-5273	8	3	C.	C.	NNP
hbr-org-5273	8	4	Edmondson	Edmondson	NNP
hbr-org-5273	8	5	by	by	IN
hbr-org-5273	8	6	Amy	Amy	NNP
hbr-org-5273	8	7	C.	C.	NNP
hbr-org-5273	8	8	Edmondson	Edmondson	NNP
hbr-org-5273	8	9	From	from	IN
hbr-org-5273	8	10	the	the	DT
hbr-org-5273	8	11	Magazine	Magazine	NNP
hbr-org-5273	8	12	(	(	-LRB-
hbr-org-5273	8	13	April	April	NNP
hbr-org-5273	8	14	2011	2011	CD
hbr-org-5273	8	15	)	)	-RRB-
hbr-org-5273	8	16	Tweet	Tweet	NNP
hbr-org-5273	8	17	Post	Post	NNP
hbr-org-5273	8	18	Share	share	NN
hbr-org-5273	8	19	Save	Save	NNP
hbr-org-5273	8	20	Get	get	VB
hbr-org-5273	8	21	PDF	PDF	NNP
hbr-org-5273	8	22	Buy	Buy	NNP
hbr-org-5273	8	23	Copies	copy	NNS
hbr-org-5273	8	24	Print	Print	NNP
hbr-org-5273	8	25	Summary	Summary	NNP
hbr-org-5273	8	26	.	.	.
hbr-org-5273	9	1	Reprint	reprint	NN
hbr-org-5273	9	2	:	:	:
hbr-org-5273	9	3	R1104B	R1104B	NNP
hbr-org-5273	9	4	Many	many	JJ
hbr-org-5273	9	5	executives	executive	NNS
hbr-org-5273	9	6	believe	believe	VBP
hbr-org-5273	9	7	that	that	IN
hbr-org-5273	9	8	all	all	DT
hbr-org-5273	9	9	failure	failure	NN
hbr-org-5273	9	10	is	be	VBZ
hbr-org-5273	9	11	bad	bad	JJ
hbr-org-5273	9	12	(	(	-LRB-
hbr-org-5273	9	13	although	although	IN
hbr-org-5273	9	14	it	-PRON-	PRP
hbr-org-5273	9	15	usually	usually	RB
hbr-org-5273	9	16	provides	provide	VBZ
hbr-org-5273	9	17	lessons	lesson	NNS
hbr-org-5273	9	18	)	)	-RRB-
hbr-org-5273	9	19	and	and	CC
hbr-org-5273	9	20	that	that	IN
hbr-org-5273	9	21	learning	learn	VBG
hbr-org-5273	9	22	from	from	IN
hbr-org-5273	9	23	it	-PRON-	PRP
hbr-org-5273	9	24	is	be	VBZ
hbr-org-5273	9	25	pretty	pretty	RB
hbr-org-5273	9	26	straightforward	straightforward	JJ
hbr-org-5273	9	27	.	.	.
hbr-org-5273	10	1	The	the	DT
hbr-org-5273	10	2	author	author	NN
hbr-org-5273	10	3	,	,	,
hbr-org-5273	10	4	a	a	DT
hbr-org-5273	10	5	professor	professor	NN
hbr-org-5273	10	6	at	at	IN
hbr-org-5273	10	7	Harvard	Harvard	NNP
hbr-org-5273	10	8	Business	Business	NNP
hbr-org-5273	10	9	School	School	NNP
hbr-org-5273	10	10	,	,	,
hbr-org-5273	10	11	thinks	think	VBZ
hbr-org-5273	10	12	both	both	DT
hbr-org-5273	10	13	beliefs	belief	NNS
hbr-org-5273	10	14	are	be	VBP
hbr-org-5273	10	15	misguided	misguide	VBN
hbr-org-5273	10	16	.	.	.
hbr-org-5273	11	1	In	in	IN
hbr-org-5273	11	2	organizational	organizational	JJ
hbr-org-5273	11	3	life	life	NN
hbr-org-5273	11	4	,	,	,
hbr-org-5273	11	5	she	-PRON-	PRP
hbr-org-5273	11	6	says	say	VBZ
hbr-org-5273	11	7	,	,	,
hbr-org-5273	11	8	some	some	DT
hbr-org-5273	11	9	failures	failure	NNS
hbr-org-5273	11	10	are	be	VBP
hbr-org-5273	11	11	inevitable	inevitable	JJ
hbr-org-5273	11	12	and	and	CC
hbr-org-5273	11	13	some	some	DT
hbr-org-5273	11	14	are	be	VBP
hbr-org-5273	11	15	even	even	RB
hbr-org-5273	11	16	good	good	JJ
hbr-org-5273	11	17	.	.	.
hbr-org-5273	12	1	And	and	CC
hbr-org-5273	12	2	successful	successful	JJ
hbr-org-5273	12	3	learning	learning	NN
hbr-org-5273	12	4	from	from	IN
hbr-org-5273	12	5	failure	failure	NN
hbr-org-5273	12	6	is	be	VBZ
hbr-org-5273	12	7	not	not	RB
hbr-org-5273	12	8	simple	simple	JJ
hbr-org-5273	12	9	:	:	:
hbr-org-5273	12	10	It	-PRON-	PRP
hbr-org-5273	12	11	requires	require	VBZ
hbr-org-5273	12	12	context	context	NN
hbr-org-5273	12	13	-	-	HYPH
hbr-org-5273	12	14	specific	specific	JJ
hbr-org-5273	12	15	strategies	strategy	NNS
hbr-org-5273	12	16	.	.	.
hbr-org-5273	13	1	But	but	CC
hbr-org-5273	13	2	first	first	JJ
hbr-org-5273	13	3	leaders	leader	NNS
hbr-org-5273	13	4	must	must	MD
hbr-org-5273	13	5	understand	understand	VB
hbr-org-5273	13	6	how	how	WRB
hbr-org-5273	13	7	the	the	DT
hbr-org-5273	13	8	blame	blame	NN
hbr-org-5273	13	9	game	game	NN
hbr-org-5273	13	10	gets	get	VBZ
hbr-org-5273	13	11	in	in	IN
hbr-org-5273	13	12	the	the	DT
hbr-org-5273	13	13	way	way	NN
hbr-org-5273	13	14	and	and	CC
hbr-org-5273	13	15	work	work	NN
hbr-org-5273	13	16	to	to	TO
hbr-org-5273	13	17	create	create	VB
hbr-org-5273	13	18	an	an	DT
hbr-org-5273	13	19	organizational	organizational	JJ
hbr-org-5273	13	20	culture	culture	NN
hbr-org-5273	13	21	in	in	IN
hbr-org-5273	13	22	which	which	WDT
hbr-org-5273	13	23	employees	employee	NNS
hbr-org-5273	13	24	feel	feel	VBP
hbr-org-5273	13	25	safe	safe	JJ
hbr-org-5273	13	26	admitting	admit	VBG
hbr-org-5273	13	27	or	or	CC
hbr-org-5273	13	28	reporting	report	VBG
hbr-org-5273	13	29	on	on	IN
hbr-org-5273	13	30	failure	failure	NN
hbr-org-5273	13	31	.	.	.
hbr-org-5273	14	1	Failures	failure	NNS
hbr-org-5273	14	2	fall	fall	VBP
hbr-org-5273	14	3	into	into	IN
hbr-org-5273	14	4	three	three	CD
hbr-org-5273	14	5	categories	category	NNS
hbr-org-5273	14	6	:	:	:
hbr-org-5273	14	7	preventable	preventable	JJ
hbr-org-5273	14	8	ones	one	NNS
hbr-org-5273	14	9	in	in	IN
hbr-org-5273	14	10	predictable	predictable	JJ
hbr-org-5273	14	11	operations	operation	NNS
hbr-org-5273	14	12	,	,	,
hbr-org-5273	14	13	which	which	WDT
hbr-org-5273	14	14	usually	usually	RB
hbr-org-5273	14	15	involve	involve	VBP
hbr-org-5273	14	16	deviations	deviation	NNS
hbr-org-5273	14	17	from	from	IN
hbr-org-5273	14	18	spec	spec	NN
hbr-org-5273	14	19	;	;	:
hbr-org-5273	14	20	unavoidable	unavoidable	JJ
hbr-org-5273	14	21	ones	one	NNS
hbr-org-5273	14	22	in	in	IN
hbr-org-5273	14	23	complex	complex	JJ
hbr-org-5273	14	24	systems	system	NNS
hbr-org-5273	14	25	,	,	,
hbr-org-5273	14	26	which	which	WDT
hbr-org-5273	14	27	may	may	MD
hbr-org-5273	14	28	arise	arise	VB
hbr-org-5273	14	29	from	from	IN
hbr-org-5273	14	30	unique	unique	JJ
hbr-org-5273	14	31	combinations	combination	NNS
hbr-org-5273	14	32	of	of	IN
hbr-org-5273	14	33	needs	need	NNS
hbr-org-5273	14	34	,	,	,
hbr-org-5273	14	35	people	people	NNS
hbr-org-5273	14	36	,	,	,
hbr-org-5273	14	37	and	and	CC
hbr-org-5273	14	38	problems	problem	NNS
hbr-org-5273	14	39	;	;	:
hbr-org-5273	14	40	and	and	CC
hbr-org-5273	14	41	intelligent	intelligent	JJ
hbr-org-5273	14	42	ones	one	NNS
hbr-org-5273	14	43	at	at	IN
hbr-org-5273	14	44	the	the	DT
hbr-org-5273	14	45	frontier	frontier	NN
hbr-org-5273	14	46	,	,	,
hbr-org-5273	14	47	where	where	WRB
hbr-org-5273	14	48	“	"	``
hbr-org-5273	14	49	good	good	JJ
hbr-org-5273	14	50	”	"	''
hbr-org-5273	14	51	failures	failure	NNS
hbr-org-5273	14	52	occur	occur	VBP
hbr-org-5273	14	53	quickly	quickly	RB
hbr-org-5273	14	54	and	and	CC
hbr-org-5273	14	55	on	on	IN
hbr-org-5273	14	56	a	a	DT
hbr-org-5273	14	57	small	small	JJ
hbr-org-5273	14	58	scale	scale	NN
hbr-org-5273	14	59	,	,	,
hbr-org-5273	14	60	providing	provide	VBG
hbr-org-5273	14	61	the	the	DT
hbr-org-5273	14	62	most	most	RBS
hbr-org-5273	14	63	valuable	valuable	JJ
hbr-org-5273	14	64	information	information	NN
hbr-org-5273	14	65	.	.	.
hbr-org-5273	15	1	Strong	strong	JJ
hbr-org-5273	15	2	leadership	leadership	NN
hbr-org-5273	15	3	can	can	MD
hbr-org-5273	15	4	build	build	VB
hbr-org-5273	15	5	a	a	DT
hbr-org-5273	15	6	learning	learning	NN
hbr-org-5273	15	7	culture	culture	NN
hbr-org-5273	15	8	—	—	:
hbr-org-5273	15	9	one	one	CD
hbr-org-5273	15	10	in	in	IN
hbr-org-5273	15	11	which	which	WDT
hbr-org-5273	15	12	failures	failure	NNS
hbr-org-5273	15	13	large	large	JJ
hbr-org-5273	15	14	and	and	CC
hbr-org-5273	15	15	small	small	JJ
hbr-org-5273	15	16	are	be	VBP
hbr-org-5273	15	17	consistently	consistently	RB
hbr-org-5273	15	18	reported	report	VBN
hbr-org-5273	15	19	and	and	CC
hbr-org-5273	15	20	deeply	deeply	RB
hbr-org-5273	15	21	analyzed	analyze	VBN
hbr-org-5273	15	22	,	,	,
hbr-org-5273	15	23	and	and	CC
hbr-org-5273	15	24	opportunities	opportunity	NNS
hbr-org-5273	15	25	to	to	TO
hbr-org-5273	15	26	experiment	experiment	NN
hbr-org-5273	15	27	are	be	VBP
hbr-org-5273	15	28	proactively	proactively	RB
hbr-org-5273	15	29	sought	seek	VBN
hbr-org-5273	15	30	.	.	.
hbr-org-5273	16	1	Executives	executive	NNS
hbr-org-5273	16	2	commonly	commonly	RB
hbr-org-5273	16	3	and	and	CC
hbr-org-5273	16	4	understandably	understandably	RB
hbr-org-5273	16	5	worry	worry	VB
hbr-org-5273	16	6	that	that	IN
hbr-org-5273	16	7	taking	take	VBG
hbr-org-5273	16	8	a	a	DT
hbr-org-5273	16	9	sympathetic	sympathetic	JJ
hbr-org-5273	16	10	stance	stance	NN
hbr-org-5273	16	11	toward	toward	IN
hbr-org-5273	16	12	failure	failure	NN
hbr-org-5273	16	13	will	will	MD
hbr-org-5273	16	14	create	create	VB
hbr-org-5273	16	15	an	an	DT
hbr-org-5273	16	16	“	"	``
hbr-org-5273	16	17	anything	anything	NN
hbr-org-5273	16	18	goes	go	VBZ
hbr-org-5273	16	19	”	"	''
hbr-org-5273	16	20	work	work	NN
hbr-org-5273	16	21	environment	environment	NN
hbr-org-5273	16	22	.	.	.
hbr-org-5273	17	1	They	-PRON-	PRP
hbr-org-5273	17	2	should	should	MD
hbr-org-5273	17	3	instead	instead	RB
hbr-org-5273	17	4	recognize	recognize	VB
hbr-org-5273	17	5	that	that	IN
hbr-org-5273	17	6	failure	failure	NN
hbr-org-5273	17	7	is	be	VBZ
hbr-org-5273	17	8	inevitable	inevitable	JJ
hbr-org-5273	17	9	in	in	IN
hbr-org-5273	17	10	today	today	NN
hbr-org-5273	17	11	’s	’s	POS
hbr-org-5273	17	12	complex	complex	JJ
hbr-org-5273	17	13	work	work	NN
hbr-org-5273	17	14	organizations	organization	NNS
hbr-org-5273	17	15	.	.	.
hbr-org-5273	18	1	Tweet	Tweet	NNP
hbr-org-5273	18	2	Post	post	NN
hbr-org-5273	18	3	Share	share	NN
hbr-org-5273	18	4	Save	Save	NNP
hbr-org-5273	18	5	Get	get	VB
hbr-org-5273	18	6	PDF	PDF	NNP
hbr-org-5273	18	7	Buy	Buy	NNP
hbr-org-5273	18	8	Copies	Copies	NNPS
hbr-org-5273	18	9	Print	Print	NNP
hbr-org-5273	18	10	Leer	Leer	NNP
hbr-org-5273	18	11	en	en	IN
hbr-org-5273	18	12	español	español	NN
hbr-org-5273	18	13	The	the	DT
hbr-org-5273	18	14	wisdom	wisdom	NN
hbr-org-5273	18	15	of	of	IN
hbr-org-5273	18	16	learning	learn	VBG
hbr-org-5273	18	17	from	from	IN
hbr-org-5273	18	18	failure	failure	NN
hbr-org-5273	18	19	is	be	VBZ
hbr-org-5273	18	20	incontrovertible	incontrovertible	JJ
hbr-org-5273	18	21	.	.	.
hbr-org-5273	19	1	Yet	yet	CC
hbr-org-5273	19	2	organizations	organization	NNS
hbr-org-5273	19	3	that	that	WDT
hbr-org-5273	19	4	do	do	VBP
hbr-org-5273	19	5	it	-PRON-	PRP
hbr-org-5273	19	6	well	well	RB
hbr-org-5273	19	7	are	be	VBP
hbr-org-5273	19	8	extraordinarily	extraordinarily	RB
hbr-org-5273	19	9	rare	rare	JJ
hbr-org-5273	19	10	.	.	.
hbr-org-5273	20	1	This	this	DT
hbr-org-5273	20	2	gap	gap	NN
hbr-org-5273	20	3	is	be	VBZ
hbr-org-5273	20	4	not	not	RB
hbr-org-5273	20	5	due	due	JJ
hbr-org-5273	20	6	to	to	IN
hbr-org-5273	20	7	a	a	DT
hbr-org-5273	20	8	lack	lack	NN
hbr-org-5273	20	9	of	of	IN
hbr-org-5273	20	10	commitment	commitment	NN
hbr-org-5273	20	11	to	to	IN
hbr-org-5273	20	12	learning	learn	VBG
hbr-org-5273	20	13	.	.	.
hbr-org-5273	21	1	Managers	manager	NNS
hbr-org-5273	21	2	in	in	IN
hbr-org-5273	21	3	the	the	DT
hbr-org-5273	21	4	vast	vast	JJ
hbr-org-5273	21	5	majority	majority	NN
hbr-org-5273	21	6	of	of	IN
hbr-org-5273	21	7	enterprises	enterprise	NNS
hbr-org-5273	21	8	that	that	WDT
hbr-org-5273	21	9	I	-PRON-	PRP
hbr-org-5273	21	10	have	have	VBP
hbr-org-5273	21	11	studied	study	VBN
hbr-org-5273	21	12	over	over	IN
hbr-org-5273	21	13	the	the	DT
hbr-org-5273	21	14	past	past	JJ
hbr-org-5273	21	15	20	20	CD
hbr-org-5273	21	16	years	year	NNS
hbr-org-5273	21	17	—	—	:
hbr-org-5273	21	18	pharmaceutical	pharmaceutical	NN
hbr-org-5273	21	19	,	,	,
hbr-org-5273	21	20	financial	financial	JJ
hbr-org-5273	21	21	services	service	NNS
hbr-org-5273	21	22	,	,	,
hbr-org-5273	21	23	product	product	NN
hbr-org-5273	21	24	design	design	NN
hbr-org-5273	21	25	,	,	,
hbr-org-5273	21	26	telecommunications	telecommunication	NNS
hbr-org-5273	21	27	,	,	,
hbr-org-5273	21	28	and	and	CC
hbr-org-5273	21	29	construction	construction	NN
hbr-org-5273	21	30	companies	company	NNS
hbr-org-5273	21	31	;	;	:
hbr-org-5273	21	32	hospitals	hospital	NNS
hbr-org-5273	21	33	;	;	:
hbr-org-5273	21	34	and	and	CC
hbr-org-5273	21	35	NASA	NASA	NNP
hbr-org-5273	21	36	’s	’s	POS
hbr-org-5273	21	37	space	space	NN
hbr-org-5273	21	38	shuttle	shuttle	NN
hbr-org-5273	21	39	program	program	NN
hbr-org-5273	21	40	,	,	,
hbr-org-5273	21	41	among	among	IN
hbr-org-5273	21	42	others	other	NNS
hbr-org-5273	21	43	—	—	:
hbr-org-5273	21	44	genuinely	genuinely	RB
hbr-org-5273	21	45	wanted	want	VBD
hbr-org-5273	21	46	to	to	TO
hbr-org-5273	21	47	help	help	VB
hbr-org-5273	21	48	their	-PRON-	PRP$
hbr-org-5273	21	49	organizations	organization	NNS
hbr-org-5273	21	50	learn	learn	VB
hbr-org-5273	21	51	from	from	IN
hbr-org-5273	21	52	failures	failure	NNS
hbr-org-5273	21	53	to	to	TO
hbr-org-5273	21	54	improve	improve	VB
hbr-org-5273	21	55	future	future	JJ
hbr-org-5273	21	56	performance	performance	NN
hbr-org-5273	21	57	.	.	.
hbr-org-5273	22	1	In	in	IN
hbr-org-5273	22	2	some	some	DT
hbr-org-5273	22	3	cases	case	NNS
hbr-org-5273	22	4	they	-PRON-	PRP
hbr-org-5273	22	5	and	and	CC
hbr-org-5273	22	6	their	-PRON-	PRP$
hbr-org-5273	22	7	teams	team	NNS
hbr-org-5273	22	8	had	have	VBD
hbr-org-5273	22	9	devoted	devote	VBN
hbr-org-5273	22	10	many	many	JJ
hbr-org-5273	22	11	hours	hour	NNS
hbr-org-5273	22	12	to	to	IN
hbr-org-5273	22	13	after	after	IN
hbr-org-5273	22	14	-	-	HYPH
hbr-org-5273	22	15	action	action	NN
hbr-org-5273	22	16	reviews	review	NNS
hbr-org-5273	22	17	,	,	,
hbr-org-5273	22	18	postmortems	postmortem	NNS
hbr-org-5273	22	19	,	,	,
hbr-org-5273	22	20	and	and	CC
hbr-org-5273	22	21	the	the	DT
hbr-org-5273	22	22	like	like	JJ
hbr-org-5273	22	23	.	.	.
hbr-org-5273	23	1	But	but	CC
hbr-org-5273	23	2	time	time	NN
hbr-org-5273	23	3	after	after	IN
hbr-org-5273	23	4	time	time	NN
hbr-org-5273	23	5	I	-PRON-	PRP
hbr-org-5273	23	6	saw	see	VBD
hbr-org-5273	23	7	that	that	IN
hbr-org-5273	23	8	these	these	DT
hbr-org-5273	23	9	painstaking	painstaking	JJ
hbr-org-5273	23	10	efforts	effort	NNS
hbr-org-5273	23	11	led	lead	VBD
hbr-org-5273	23	12	to	to	IN
hbr-org-5273	23	13	no	no	DT
hbr-org-5273	23	14	real	real	JJ
hbr-org-5273	23	15	change	change	NN
hbr-org-5273	23	16	.	.	.
hbr-org-5273	24	1	The	the	DT
hbr-org-5273	24	2	reason	reason	NN
hbr-org-5273	24	3	:	:	:
hbr-org-5273	24	4	Those	those	DT
hbr-org-5273	24	5	managers	manager	NNS
hbr-org-5273	24	6	were	be	VBD
hbr-org-5273	24	7	thinking	think	VBG
hbr-org-5273	24	8	about	about	IN
hbr-org-5273	24	9	failure	failure	NN
hbr-org-5273	24	10	the	the	DT
hbr-org-5273	24	11	wrong	wrong	JJ
hbr-org-5273	24	12	way	way	NN
hbr-org-5273	24	13	.	.	.
hbr-org-5273	25	1	Most	Most	JJS
hbr-org-5273	25	2	executives	executive	NNS
hbr-org-5273	25	3	I	-PRON-	PRP
hbr-org-5273	25	4	’ve	have	VB
hbr-org-5273	25	5	talked	talk	VBN
hbr-org-5273	25	6	to	to	TO
hbr-org-5273	25	7	believe	believe	VB
hbr-org-5273	25	8	that	that	IN
hbr-org-5273	25	9	failure	failure	NN
hbr-org-5273	25	10	is	be	VBZ
hbr-org-5273	25	11	bad	bad	JJ
hbr-org-5273	25	12	(	(	-LRB-
hbr-org-5273	25	13	of	of	RB
hbr-org-5273	25	14	course	course	NN
hbr-org-5273	25	15	!	!	.
hbr-org-5273	25	16	)	)	-RRB-
hbr-org-5273	25	17	.	.	.
hbr-org-5273	26	1	They	-PRON-	PRP
hbr-org-5273	26	2	also	also	RB
hbr-org-5273	26	3	believe	believe	VBP
hbr-org-5273	26	4	that	that	IN
hbr-org-5273	26	5	learning	learn	VBG
hbr-org-5273	26	6	from	from	IN
hbr-org-5273	26	7	it	-PRON-	PRP
hbr-org-5273	26	8	is	be	VBZ
hbr-org-5273	26	9	pretty	pretty	RB
hbr-org-5273	26	10	straightforward	straightforward	JJ
hbr-org-5273	26	11	:	:	:
hbr-org-5273	26	12	Ask	ask	VB
hbr-org-5273	26	13	people	people	NNS
hbr-org-5273	26	14	to	to	TO
hbr-org-5273	26	15	reflect	reflect	VB
hbr-org-5273	26	16	on	on	IN
hbr-org-5273	26	17	what	what	WP
hbr-org-5273	26	18	they	-PRON-	PRP
hbr-org-5273	26	19	did	do	VBD
hbr-org-5273	26	20	wrong	wrong	NN
hbr-org-5273	26	21	and	and	CC
hbr-org-5273	26	22	exhort	exhort	VB
hbr-org-5273	26	23	them	-PRON-	PRP
hbr-org-5273	26	24	to	to	TO
hbr-org-5273	26	25	avoid	avoid	VB
hbr-org-5273	26	26	similar	similar	JJ
hbr-org-5273	26	27	mistakes	mistake	NNS
hbr-org-5273	26	28	in	in	IN
hbr-org-5273	26	29	the	the	DT
hbr-org-5273	26	30	future	future	NN
hbr-org-5273	26	31	—	—	:
hbr-org-5273	26	32	or	or	CC
hbr-org-5273	26	33	,	,	,
hbr-org-5273	26	34	better	well	JJR
hbr-org-5273	26	35	yet	yet	RB
hbr-org-5273	26	36	,	,	,
hbr-org-5273	26	37	assign	assign	VB
hbr-org-5273	26	38	a	a	DT
hbr-org-5273	26	39	team	team	NN
hbr-org-5273	26	40	to	to	TO
hbr-org-5273	26	41	review	review	VB
hbr-org-5273	26	42	and	and	CC
hbr-org-5273	26	43	write	write	VB
hbr-org-5273	26	44	a	a	DT
hbr-org-5273	26	45	report	report	NN
hbr-org-5273	26	46	on	on	IN
hbr-org-5273	26	47	what	what	WP
hbr-org-5273	26	48	happened	happen	VBD
hbr-org-5273	26	49	and	and	CC
hbr-org-5273	26	50	then	then	RB
hbr-org-5273	26	51	distribute	distribute	VB
hbr-org-5273	26	52	it	-PRON-	PRP
hbr-org-5273	26	53	throughout	throughout	IN
hbr-org-5273	26	54	the	the	DT
hbr-org-5273	26	55	organization	organization	NN
hbr-org-5273	26	56	.	.	.
hbr-org-5273	27	1	These	these	DT
hbr-org-5273	27	2	widely	widely	RB
hbr-org-5273	27	3	held	hold	VBN
hbr-org-5273	27	4	beliefs	belief	NNS
hbr-org-5273	27	5	are	be	VBP
hbr-org-5273	27	6	misguided	misguide	VBN
hbr-org-5273	27	7	.	.	.
hbr-org-5273	28	1	First	first	RB
hbr-org-5273	28	2	,	,	,
hbr-org-5273	28	3	failure	failure	NN
hbr-org-5273	28	4	is	be	VBZ
hbr-org-5273	28	5	not	not	RB
hbr-org-5273	28	6	always	always	RB
hbr-org-5273	28	7	bad	bad	JJ
hbr-org-5273	28	8	.	.	.
hbr-org-5273	29	1	In	in	IN
hbr-org-5273	29	2	organizational	organizational	JJ
hbr-org-5273	29	3	life	life	NN
hbr-org-5273	29	4	it	-PRON-	PRP
hbr-org-5273	29	5	is	be	VBZ
hbr-org-5273	29	6	sometimes	sometimes	RB
hbr-org-5273	29	7	bad	bad	JJ
hbr-org-5273	29	8	,	,	,
hbr-org-5273	29	9	sometimes	sometimes	RB
hbr-org-5273	29	10	inevitable	inevitable	JJ
hbr-org-5273	29	11	,	,	,
hbr-org-5273	29	12	and	and	CC
hbr-org-5273	29	13	sometimes	sometimes	RB
hbr-org-5273	29	14	even	even	RB
hbr-org-5273	29	15	good	good	JJ
hbr-org-5273	29	16	.	.	.
hbr-org-5273	30	1	Second	second	RB
hbr-org-5273	30	2	,	,	,
hbr-org-5273	30	3	learning	learn	VBG
hbr-org-5273	30	4	from	from	IN
hbr-org-5273	30	5	organizational	organizational	JJ
hbr-org-5273	30	6	failures	failure	NNS
hbr-org-5273	30	7	is	be	VBZ
hbr-org-5273	30	8	anything	anything	NN
hbr-org-5273	30	9	but	but	IN
hbr-org-5273	30	10	straightforward	straightforward	JJ
hbr-org-5273	30	11	.	.	.
hbr-org-5273	31	1	The	the	DT
hbr-org-5273	31	2	attitudes	attitude	NNS
hbr-org-5273	31	3	and	and	CC
hbr-org-5273	31	4	activities	activity	NNS
hbr-org-5273	31	5	required	require	VBN
hbr-org-5273	31	6	to	to	TO
hbr-org-5273	31	7	effectively	effectively	RB
hbr-org-5273	31	8	detect	detect	VB
hbr-org-5273	31	9	and	and	CC
hbr-org-5273	31	10	analyze	analyze	VB
hbr-org-5273	31	11	failures	failure	NNS
hbr-org-5273	31	12	are	be	VBP
hbr-org-5273	31	13	in	in	IN
hbr-org-5273	31	14	short	short	JJ
hbr-org-5273	31	15	supply	supply	NN
hbr-org-5273	31	16	in	in	IN
hbr-org-5273	31	17	most	most	JJS
hbr-org-5273	31	18	companies	company	NNS
hbr-org-5273	31	19	,	,	,
hbr-org-5273	31	20	and	and	CC
hbr-org-5273	31	21	the	the	DT
hbr-org-5273	31	22	need	need	NN
hbr-org-5273	31	23	for	for	IN
hbr-org-5273	31	24	context	context	NN
hbr-org-5273	31	25	-	-	HYPH
hbr-org-5273	31	26	specific	specific	JJ
hbr-org-5273	31	27	learning	learning	NN
hbr-org-5273	31	28	strategies	strategy	NNS
hbr-org-5273	31	29	is	be	VBZ
hbr-org-5273	31	30	underappreciated	underappreciated	JJ
hbr-org-5273	31	31	.	.	.
hbr-org-5273	32	1	Organizations	organization	NNS
hbr-org-5273	32	2	need	need	VBP
hbr-org-5273	32	3	new	new	JJ
hbr-org-5273	32	4	and	and	CC
hbr-org-5273	32	5	better	well	JJR
hbr-org-5273	32	6	ways	way	NNS
hbr-org-5273	32	7	to	to	TO
hbr-org-5273	32	8	go	go	VB
hbr-org-5273	32	9	beyond	beyond	IN
hbr-org-5273	32	10	lessons	lesson	NNS
hbr-org-5273	32	11	that	that	WDT
hbr-org-5273	32	12	are	be	VBP
hbr-org-5273	32	13	superficial	superficial	JJ
hbr-org-5273	32	14	(	(	-LRB-
hbr-org-5273	32	15	“	"	``
hbr-org-5273	32	16	Procedures	procedure	NNS
hbr-org-5273	32	17	were	be	VBD
hbr-org-5273	32	18	n’t	not	RB
hbr-org-5273	32	19	followed	follow	VBN
hbr-org-5273	32	20	”	"	''
hbr-org-5273	32	21	)	)	-RRB-
hbr-org-5273	32	22	or	or	CC
hbr-org-5273	32	23	self	self	NN
hbr-org-5273	32	24	-	-	HYPH
hbr-org-5273	32	25	serving	serve	VBG
hbr-org-5273	32	26	(	(	-LRB-
hbr-org-5273	32	27	“	"	``
hbr-org-5273	32	28	The	the	DT
hbr-org-5273	32	29	market	market	NN
hbr-org-5273	32	30	just	just	RB
hbr-org-5273	32	31	was	be	VBD
hbr-org-5273	32	32	n’t	not	RB
hbr-org-5273	32	33	ready	ready	JJ
hbr-org-5273	32	34	for	for	IN
hbr-org-5273	32	35	our	-PRON-	PRP$
hbr-org-5273	32	36	great	great	JJ
hbr-org-5273	32	37	new	new	JJ
hbr-org-5273	32	38	product	product	NN
hbr-org-5273	32	39	”	"	''
hbr-org-5273	32	40	)	)	-RRB-
hbr-org-5273	32	41	.	.	.
hbr-org-5273	33	1	That	that	DT
hbr-org-5273	33	2	means	mean	VBZ
hbr-org-5273	33	3	jettisoning	jettison	VBG
hbr-org-5273	33	4	old	old	JJ
hbr-org-5273	33	5	cultural	cultural	JJ
hbr-org-5273	33	6	beliefs	belief	NNS
hbr-org-5273	33	7	and	and	CC
hbr-org-5273	33	8	stereotypical	stereotypical	JJ
hbr-org-5273	33	9	notions	notion	NNS
hbr-org-5273	33	10	of	of	IN
hbr-org-5273	33	11	success	success	NN
hbr-org-5273	33	12	and	and	CC
hbr-org-5273	33	13	embracing	embrace	VBG
hbr-org-5273	33	14	failure	failure	NN
hbr-org-5273	33	15	’s	’s	POS
hbr-org-5273	33	16	lessons	lesson	NNS
hbr-org-5273	33	17	.	.	.
hbr-org-5273	34	1	Leaders	leader	NNS
hbr-org-5273	34	2	can	can	MD
hbr-org-5273	34	3	begin	begin	VB
hbr-org-5273	34	4	by	by	IN
hbr-org-5273	34	5	understanding	understand	VBG
hbr-org-5273	34	6	how	how	WRB
hbr-org-5273	34	7	the	the	DT
hbr-org-5273	34	8	blame	blame	NN
hbr-org-5273	34	9	game	game	NN
hbr-org-5273	34	10	gets	get	VBZ
hbr-org-5273	34	11	in	in	IN
hbr-org-5273	34	12	the	the	DT
hbr-org-5273	34	13	way	way	NN
hbr-org-5273	34	14	.	.	.
hbr-org-5273	35	1	The	the	DT
hbr-org-5273	35	2	Blame	Blame	NNP
hbr-org-5273	35	3	Game	Game	NNP
hbr-org-5273	35	4	Failure	Failure	NNP
hbr-org-5273	35	5	and	and	CC
hbr-org-5273	35	6	fault	fault	NN
hbr-org-5273	35	7	are	be	VBP
hbr-org-5273	35	8	virtually	virtually	RB
hbr-org-5273	35	9	inseparable	inseparable	JJ
hbr-org-5273	35	10	in	in	IN
hbr-org-5273	35	11	most	most	JJS
hbr-org-5273	35	12	households	household	NNS
hbr-org-5273	35	13	,	,	,
hbr-org-5273	35	14	organizations	organization	NNS
hbr-org-5273	35	15	,	,	,
hbr-org-5273	35	16	and	and	CC
hbr-org-5273	35	17	cultures	culture	NNS
hbr-org-5273	35	18	.	.	.
hbr-org-5273	36	1	Every	every	DT
hbr-org-5273	36	2	child	child	NN
hbr-org-5273	36	3	learns	learn	VBZ
hbr-org-5273	36	4	at	at	IN
hbr-org-5273	36	5	some	some	DT
hbr-org-5273	36	6	point	point	NN
hbr-org-5273	36	7	that	that	IN
hbr-org-5273	36	8	admitting	admit	VBG
hbr-org-5273	36	9	failure	failure	NN
hbr-org-5273	36	10	means	mean	VBZ
hbr-org-5273	36	11	taking	take	VBG
hbr-org-5273	36	12	the	the	DT
hbr-org-5273	36	13	blame	blame	NN
hbr-org-5273	36	14	.	.	.
hbr-org-5273	37	1	That	that	DT
hbr-org-5273	37	2	is	be	VBZ
hbr-org-5273	37	3	why	why	WRB
hbr-org-5273	37	4	so	so	RB
hbr-org-5273	37	5	few	few	JJ
hbr-org-5273	37	6	organizations	organization	NNS
hbr-org-5273	37	7	have	have	VBP
hbr-org-5273	37	8	shifted	shift	VBN
hbr-org-5273	37	9	to	to	IN
hbr-org-5273	37	10	a	a	DT
hbr-org-5273	37	11	culture	culture	NN
hbr-org-5273	37	12	of	of	IN
hbr-org-5273	37	13	psychological	psychological	JJ
hbr-org-5273	37	14	safety	safety	NN
hbr-org-5273	37	15	in	in	IN
hbr-org-5273	37	16	which	which	WDT
hbr-org-5273	37	17	the	the	DT
hbr-org-5273	37	18	rewards	reward	NNS
hbr-org-5273	37	19	of	of	IN
hbr-org-5273	37	20	learning	learn	VBG
hbr-org-5273	37	21	from	from	IN
hbr-org-5273	37	22	failure	failure	NN
hbr-org-5273	37	23	can	can	MD
hbr-org-5273	37	24	be	be	VB
hbr-org-5273	37	25	fully	fully	RB
hbr-org-5273	37	26	realized	realize	VBN
hbr-org-5273	37	27	.	.	.
hbr-org-5273	38	1	Executives	executive	NNS
hbr-org-5273	38	2	I	-PRON-	PRP
hbr-org-5273	38	3	’ve	have	VB
hbr-org-5273	38	4	interviewed	interview	VBN
hbr-org-5273	38	5	in	in	IN
hbr-org-5273	38	6	organizations	organization	NNS
hbr-org-5273	38	7	as	as	RB
hbr-org-5273	38	8	different	different	JJ
hbr-org-5273	38	9	as	as	IN
hbr-org-5273	38	10	hospitals	hospital	NNS
hbr-org-5273	38	11	and	and	CC
hbr-org-5273	38	12	investment	investment	NN
hbr-org-5273	38	13	banks	bank	NNS
hbr-org-5273	38	14	admit	admit	VBP
hbr-org-5273	38	15	to	to	IN
hbr-org-5273	38	16	being	be	VBG
hbr-org-5273	38	17	torn	tear	VBN
hbr-org-5273	38	18	:	:	:
hbr-org-5273	38	19	How	how	WRB
hbr-org-5273	38	20	can	can	MD
hbr-org-5273	38	21	they	-PRON-	PRP
hbr-org-5273	38	22	respond	respond	VB
hbr-org-5273	38	23	constructively	constructively	RB
hbr-org-5273	38	24	to	to	IN
hbr-org-5273	38	25	failures	failure	NNS
hbr-org-5273	38	26	without	without	IN
hbr-org-5273	38	27	giving	give	VBG
hbr-org-5273	38	28	rise	rise	NN
hbr-org-5273	38	29	to	to	IN
hbr-org-5273	38	30	an	an	DT
hbr-org-5273	38	31	anything	anything	NN
hbr-org-5273	38	32	-	-	HYPH
hbr-org-5273	38	33	goes	go	VBZ
hbr-org-5273	38	34	attitude	attitude	NN
hbr-org-5273	38	35	?	?	.
hbr-org-5273	39	1	If	if	IN
hbr-org-5273	39	2	people	people	NNS
hbr-org-5273	39	3	are	be	VBP
hbr-org-5273	39	4	n’t	not	RB
hbr-org-5273	39	5	blamed	blame	VBN
hbr-org-5273	39	6	for	for	IN
hbr-org-5273	39	7	failures	failure	NNS
hbr-org-5273	39	8	,	,	,
hbr-org-5273	39	9	what	what	WP
hbr-org-5273	39	10	will	will	MD
hbr-org-5273	39	11	ensure	ensure	VB
hbr-org-5273	39	12	that	that	IN
hbr-org-5273	39	13	they	-PRON-	PRP
hbr-org-5273	39	14	try	try	VBP
hbr-org-5273	39	15	as	as	RB
hbr-org-5273	39	16	hard	hard	RB
hbr-org-5273	39	17	as	as	IN
hbr-org-5273	39	18	possible	possible	JJ
hbr-org-5273	39	19	to	to	TO
hbr-org-5273	39	20	do	do	VB
hbr-org-5273	39	21	their	-PRON-	PRP$
hbr-org-5273	39	22	best	good	JJS
hbr-org-5273	39	23	work	work	NN
hbr-org-5273	39	24	?	?	.
hbr-org-5273	40	1	This	this	DT
hbr-org-5273	40	2	concern	concern	NN
hbr-org-5273	40	3	is	be	VBZ
hbr-org-5273	40	4	based	base	VBN
hbr-org-5273	40	5	on	on	IN
hbr-org-5273	40	6	a	a	DT
hbr-org-5273	40	7	false	false	JJ
hbr-org-5273	40	8	dichotomy	dichotomy	NN
hbr-org-5273	40	9	.	.	.
hbr-org-5273	41	1	In	in	IN
hbr-org-5273	41	2	actuality	actuality	NN
hbr-org-5273	41	3	,	,	,
hbr-org-5273	41	4	a	a	DT
hbr-org-5273	41	5	culture	culture	NN
hbr-org-5273	41	6	that	that	WDT
hbr-org-5273	41	7	makes	make	VBZ
hbr-org-5273	41	8	it	-PRON-	PRP
hbr-org-5273	41	9	safe	safe	JJ
hbr-org-5273	41	10	to	to	TO
hbr-org-5273	41	11	admit	admit	VB
hbr-org-5273	41	12	and	and	CC
hbr-org-5273	41	13	report	report	VB
hbr-org-5273	41	14	on	on	IN
hbr-org-5273	41	15	failure	failure	NN
hbr-org-5273	41	16	can	can	MD
hbr-org-5273	41	17	—	—	:
hbr-org-5273	41	18	and	and	CC
hbr-org-5273	41	19	in	in	IN
hbr-org-5273	41	20	some	some	DT
hbr-org-5273	41	21	organizational	organizational	JJ
hbr-org-5273	41	22	contexts	contexts	NN
hbr-org-5273	41	23	must	must	MD
hbr-org-5273	41	24	—	—	:
hbr-org-5273	41	25	coexist	coexist	VB
hbr-org-5273	41	26	with	with	IN
hbr-org-5273	41	27	high	high	JJ
hbr-org-5273	41	28	standards	standard	NNS
hbr-org-5273	41	29	for	for	IN
hbr-org-5273	41	30	performance	performance	NN
hbr-org-5273	41	31	.	.	.
hbr-org-5273	42	1	To	to	TO
hbr-org-5273	42	2	understand	understand	VB
hbr-org-5273	42	3	why	why	WRB
hbr-org-5273	42	4	,	,	,
hbr-org-5273	42	5	look	look	VB
hbr-org-5273	42	6	at	at	IN
hbr-org-5273	42	7	the	the	DT
hbr-org-5273	42	8	exhibit	exhibit	NN
hbr-org-5273	42	9	“	"	``
hbr-org-5273	42	10	A	A	NNP
hbr-org-5273	42	11	Spectrum	Spectrum	NNP
hbr-org-5273	42	12	of	of	IN
hbr-org-5273	42	13	Reasons	Reasons	NNP
hbr-org-5273	42	14	for	for	IN
hbr-org-5273	42	15	Failure	Failure	NNP
hbr-org-5273	42	16	,	,	,
hbr-org-5273	42	17	”	"	''
hbr-org-5273	42	18	which	which	WDT
hbr-org-5273	42	19	lists	list	VBZ
hbr-org-5273	42	20	causes	cause	VBZ
hbr-org-5273	42	21	ranging	range	VBG
hbr-org-5273	42	22	from	from	IN
hbr-org-5273	42	23	deliberate	deliberate	JJ
hbr-org-5273	42	24	deviation	deviation	NN
hbr-org-5273	42	25	to	to	IN
hbr-org-5273	42	26	thoughtful	thoughtful	JJ
hbr-org-5273	42	27	experimentation	experimentation	NN
hbr-org-5273	42	28	.	.	.
hbr-org-5273	43	1	Which	which	WDT
hbr-org-5273	43	2	of	of	IN
hbr-org-5273	43	3	these	these	DT
hbr-org-5273	43	4	causes	cause	NNS
hbr-org-5273	43	5	involve	involve	VBP
hbr-org-5273	43	6	blameworthy	blameworthy	JJ
hbr-org-5273	43	7	actions	action	NNS
hbr-org-5273	43	8	?	?	.
hbr-org-5273	44	1	Deliberate	deliberate	JJ
hbr-org-5273	44	2	deviance	deviance	NN
hbr-org-5273	44	3	,	,	,
hbr-org-5273	44	4	first	first	RB
hbr-org-5273	44	5	on	on	IN
hbr-org-5273	44	6	the	the	DT
hbr-org-5273	44	7	list	list	NN
hbr-org-5273	44	8	,	,	,
hbr-org-5273	44	9	obviously	obviously	RB
hbr-org-5273	44	10	warrants	warrant	NNS
hbr-org-5273	44	11	blame	blame	NN
hbr-org-5273	44	12	.	.	.
hbr-org-5273	45	1	But	but	CC
hbr-org-5273	45	2	inattention	inattention	NN
hbr-org-5273	45	3	might	may	MD
hbr-org-5273	45	4	not	not	RB
hbr-org-5273	45	5	.	.	.
hbr-org-5273	46	1	If	if	IN
hbr-org-5273	46	2	it	-PRON-	PRP
hbr-org-5273	46	3	results	result	VBZ
hbr-org-5273	46	4	from	from	IN
hbr-org-5273	46	5	a	a	DT
hbr-org-5273	46	6	lack	lack	NN
hbr-org-5273	46	7	of	of	IN
hbr-org-5273	46	8	effort	effort	NN
hbr-org-5273	46	9	,	,	,
hbr-org-5273	46	10	perhaps	perhaps	RB
hbr-org-5273	46	11	it	-PRON-	PRP
hbr-org-5273	46	12	’s	’	VBZ
hbr-org-5273	46	13	blameworthy	blameworthy	JJ
hbr-org-5273	46	14	.	.	.
hbr-org-5273	47	1	But	but	CC
hbr-org-5273	47	2	if	if	IN
hbr-org-5273	47	3	it	-PRON-	PRP
hbr-org-5273	47	4	results	result	VBZ
hbr-org-5273	47	5	from	from	IN
hbr-org-5273	47	6	fatigue	fatigue	NN
hbr-org-5273	47	7	near	near	IN
hbr-org-5273	47	8	the	the	DT
hbr-org-5273	47	9	end	end	NN
hbr-org-5273	47	10	of	of	IN
hbr-org-5273	47	11	an	an	DT
hbr-org-5273	47	12	overly	overly	RB
hbr-org-5273	47	13	long	long	JJ
hbr-org-5273	47	14	shift	shift	NN
hbr-org-5273	47	15	,	,	,
hbr-org-5273	47	16	the	the	DT
hbr-org-5273	47	17	manager	manager	NN
hbr-org-5273	47	18	who	who	WP
hbr-org-5273	47	19	assigned	assign	VBD
hbr-org-5273	47	20	the	the	DT
hbr-org-5273	47	21	shift	shift	NN
hbr-org-5273	47	22	is	be	VBZ
hbr-org-5273	47	23	more	more	JJR
hbr-org-5273	47	24	at	at	IN
hbr-org-5273	47	25	fault	fault	NN
hbr-org-5273	47	26	than	than	IN
hbr-org-5273	47	27	the	the	DT
hbr-org-5273	47	28	employee	employee	NN
hbr-org-5273	47	29	.	.	.
hbr-org-5273	48	1	As	as	IN
hbr-org-5273	48	2	we	-PRON-	PRP
hbr-org-5273	48	3	go	go	VBP
hbr-org-5273	48	4	down	down	IN
hbr-org-5273	48	5	the	the	DT
hbr-org-5273	48	6	list	list	NN
hbr-org-5273	48	7	,	,	,
hbr-org-5273	48	8	it	-PRON-	PRP
hbr-org-5273	48	9	gets	get	VBZ
hbr-org-5273	48	10	more	more	JJR
hbr-org-5273	48	11	and	and	CC
hbr-org-5273	48	12	more	more	RBR
hbr-org-5273	48	13	difficult	difficult	JJ
hbr-org-5273	48	14	to	to	TO
hbr-org-5273	48	15	find	find	VB
hbr-org-5273	48	16	blameworthy	blameworthy	JJ
hbr-org-5273	48	17	acts	act	NNS
hbr-org-5273	48	18	.	.	.
hbr-org-5273	49	1	In	in	IN
hbr-org-5273	49	2	fact	fact	NN
hbr-org-5273	49	3	,	,	,
hbr-org-5273	49	4	a	a	DT
hbr-org-5273	49	5	failure	failure	NN
hbr-org-5273	49	6	resulting	result	VBG
hbr-org-5273	49	7	from	from	IN
hbr-org-5273	49	8	thoughtful	thoughtful	JJ
hbr-org-5273	49	9	experimentation	experimentation	NN
hbr-org-5273	49	10	that	that	WDT
hbr-org-5273	49	11	generates	generate	VBZ
hbr-org-5273	49	12	valuable	valuable	JJ
hbr-org-5273	49	13	information	information	NN
hbr-org-5273	49	14	may	may	MD
hbr-org-5273	49	15	actually	actually	RB
hbr-org-5273	49	16	be	be	VB
hbr-org-5273	49	17	praiseworthy	praiseworthy	JJ
hbr-org-5273	49	18	.	.	.
hbr-org-5273	50	1	When	when	WRB
hbr-org-5273	50	2	I	-PRON-	PRP
hbr-org-5273	50	3	ask	ask	VBP
hbr-org-5273	50	4	executives	executive	NNS
hbr-org-5273	50	5	to	to	TO
hbr-org-5273	50	6	consider	consider	VB
hbr-org-5273	50	7	this	this	DT
hbr-org-5273	50	8	spectrum	spectrum	NN
hbr-org-5273	50	9	and	and	CC
hbr-org-5273	50	10	then	then	RB
hbr-org-5273	50	11	to	to	TO
hbr-org-5273	50	12	estimate	estimate	VB
hbr-org-5273	50	13	how	how	WRB
hbr-org-5273	50	14	many	many	JJ
hbr-org-5273	50	15	of	of	IN
hbr-org-5273	50	16	the	the	DT
hbr-org-5273	50	17	failures	failure	NNS
hbr-org-5273	50	18	in	in	IN
hbr-org-5273	50	19	their	-PRON-	PRP$
hbr-org-5273	50	20	organizations	organization	NNS
hbr-org-5273	50	21	are	be	VBP
hbr-org-5273	50	22	truly	truly	RB
hbr-org-5273	50	23	blameworthy	blameworthy	JJ
hbr-org-5273	50	24	,	,	,
hbr-org-5273	50	25	their	-PRON-	PRP$
hbr-org-5273	50	26	answers	answer	NNS
hbr-org-5273	50	27	are	be	VBP
hbr-org-5273	50	28	usually	usually	RB
hbr-org-5273	50	29	in	in	IN
hbr-org-5273	50	30	single	single	JJ
hbr-org-5273	50	31	digits	digit	NNS
hbr-org-5273	50	32	—	—	:
hbr-org-5273	50	33	perhaps	perhaps	RB
hbr-org-5273	50	34	2	2	CD
hbr-org-5273	50	35	%	%	NN
hbr-org-5273	50	36	to	to	TO
hbr-org-5273	50	37	5	5	CD
hbr-org-5273	50	38	%	%	NN
hbr-org-5273	50	39	.	.	.
hbr-org-5273	51	1	But	but	CC
hbr-org-5273	51	2	when	when	WRB
hbr-org-5273	51	3	I	-PRON-	PRP
hbr-org-5273	51	4	ask	ask	VBP
hbr-org-5273	51	5	how	how	WRB
hbr-org-5273	51	6	many	many	JJ
hbr-org-5273	51	7	are	be	VBP
hbr-org-5273	51	8	treated	treat	VBN
hbr-org-5273	51	9	as	as	IN
hbr-org-5273	51	10	blameworthy	blameworthy	JJ
hbr-org-5273	51	11	,	,	,
hbr-org-5273	51	12	they	-PRON-	PRP
hbr-org-5273	51	13	say	say	VBP
hbr-org-5273	51	14	(	(	-LRB-
hbr-org-5273	51	15	after	after	IN
hbr-org-5273	51	16	a	a	DT
hbr-org-5273	51	17	pause	pause	NN
hbr-org-5273	51	18	or	or	CC
hbr-org-5273	51	19	a	a	DT
hbr-org-5273	51	20	laugh	laugh	NN
hbr-org-5273	51	21	)	)	-RRB-
hbr-org-5273	51	22	70	70	CD
hbr-org-5273	51	23	%	%	NN
hbr-org-5273	51	24	to	to	TO
hbr-org-5273	51	25	90	90	CD
hbr-org-5273	51	26	%	%	NN
hbr-org-5273	51	27	.	.	.
hbr-org-5273	52	1	The	the	DT
hbr-org-5273	52	2	unfortunate	unfortunate	JJ
hbr-org-5273	52	3	consequence	consequence	NN
hbr-org-5273	52	4	is	be	VBZ
hbr-org-5273	52	5	that	that	IN
hbr-org-5273	52	6	many	many	JJ
hbr-org-5273	52	7	failures	failure	NNS
hbr-org-5273	52	8	go	go	VBP
hbr-org-5273	52	9	unreported	unreported	JJ
hbr-org-5273	52	10	and	and	CC
hbr-org-5273	52	11	their	-PRON-	PRP$
hbr-org-5273	52	12	lessons	lesson	NNS
hbr-org-5273	52	13	are	be	VBP
hbr-org-5273	52	14	lost	lose	VBN
hbr-org-5273	52	15	.	.	.
hbr-org-5273	53	1	Not	not	RB
hbr-org-5273	53	2	All	all	DT
hbr-org-5273	53	3	Failures	failure	NNS
hbr-org-5273	53	4	Are	be	VBP
hbr-org-5273	53	5	Created	create	VBN
hbr-org-5273	53	6	Equal	equal	JJ
hbr-org-5273	53	7	A	a	DT
hbr-org-5273	53	8	sophisticated	sophisticated	JJ
hbr-org-5273	53	9	understanding	understanding	NN
hbr-org-5273	53	10	of	of	IN
hbr-org-5273	53	11	failure	failure	NN
hbr-org-5273	53	12	’s	’s	POS
hbr-org-5273	53	13	causes	cause	NNS
hbr-org-5273	53	14	and	and	CC
hbr-org-5273	53	15	contexts	contexts	NNP
hbr-org-5273	53	16	will	will	MD
hbr-org-5273	53	17	help	help	VB
hbr-org-5273	53	18	to	to	TO
hbr-org-5273	53	19	avoid	avoid	VB
hbr-org-5273	53	20	the	the	DT
hbr-org-5273	53	21	blame	blame	NN
hbr-org-5273	53	22	game	game	NN
hbr-org-5273	53	23	and	and	CC
hbr-org-5273	53	24	institute	institute	NNP
hbr-org-5273	53	25	an	an	DT
hbr-org-5273	53	26	effective	effective	JJ
hbr-org-5273	53	27	strategy	strategy	NN
hbr-org-5273	53	28	for	for	IN
hbr-org-5273	53	29	learning	learn	VBG
hbr-org-5273	53	30	from	from	IN
hbr-org-5273	53	31	failure	failure	NN
hbr-org-5273	53	32	.	.	.
hbr-org-5273	54	1	Although	although	IN
hbr-org-5273	54	2	an	an	DT
hbr-org-5273	54	3	infinite	infinite	JJ
hbr-org-5273	54	4	number	number	NN
hbr-org-5273	54	5	of	of	IN
hbr-org-5273	54	6	things	thing	NNS
hbr-org-5273	54	7	can	can	MD
hbr-org-5273	54	8	go	go	VB
hbr-org-5273	54	9	wrong	wrong	JJ
hbr-org-5273	54	10	in	in	IN
hbr-org-5273	54	11	organizations	organization	NNS
hbr-org-5273	54	12	,	,	,
hbr-org-5273	54	13	mistakes	mistake	NNS
hbr-org-5273	54	14	fall	fall	VBP
hbr-org-5273	54	15	into	into	IN
hbr-org-5273	54	16	three	three	CD
hbr-org-5273	54	17	broad	broad	JJ
hbr-org-5273	54	18	categories	category	NNS
hbr-org-5273	54	19	:	:	:
hbr-org-5273	54	20	preventable	preventable	JJ
hbr-org-5273	54	21	,	,	,
hbr-org-5273	54	22	complexity	complexity	NN
hbr-org-5273	54	23	-	-	HYPH
hbr-org-5273	54	24	related	relate	VBN
hbr-org-5273	54	25	,	,	,
hbr-org-5273	54	26	and	and	CC
hbr-org-5273	54	27	intelligent	intelligent	JJ
hbr-org-5273	54	28	.	.	.
hbr-org-5273	55	1	Preventable	preventable	JJ
hbr-org-5273	55	2	failures	failure	NNS
hbr-org-5273	55	3	in	in	IN
hbr-org-5273	55	4	predictable	predictable	JJ
hbr-org-5273	55	5	operations	operation	NNS
hbr-org-5273	55	6	.	.	.
hbr-org-5273	56	1	Most	Most	JJS
hbr-org-5273	56	2	failures	failure	NNS
hbr-org-5273	56	3	in	in	IN
hbr-org-5273	56	4	this	this	DT
hbr-org-5273	56	5	category	category	NN
hbr-org-5273	56	6	can	can	MD
hbr-org-5273	56	7	indeed	indeed	RB
hbr-org-5273	56	8	be	be	VB
hbr-org-5273	56	9	considered	consider	VBN
hbr-org-5273	56	10	“	"	``
hbr-org-5273	56	11	bad	bad	JJ
hbr-org-5273	56	12	.	.	.
hbr-org-5273	56	13	”	"	''
hbr-org-5273	56	14	They	-PRON-	PRP
hbr-org-5273	56	15	usually	usually	RB
hbr-org-5273	56	16	involve	involve	VBP
hbr-org-5273	56	17	deviations	deviation	NNS
hbr-org-5273	56	18	from	from	IN
hbr-org-5273	56	19	spec	spec	NN
hbr-org-5273	56	20	in	in	IN
hbr-org-5273	56	21	the	the	DT
hbr-org-5273	56	22	closely	closely	RB
hbr-org-5273	56	23	defined	define	VBN
hbr-org-5273	56	24	processes	process	NNS
hbr-org-5273	56	25	of	of	IN
hbr-org-5273	56	26	high	high	JJ
hbr-org-5273	56	27	-	-	HYPH
hbr-org-5273	56	28	volume	volume	NN
hbr-org-5273	56	29	or	or	CC
hbr-org-5273	56	30	routine	routine	JJ
hbr-org-5273	56	31	operations	operation	NNS
hbr-org-5273	56	32	in	in	IN
hbr-org-5273	56	33	manufacturing	manufacturing	NN
hbr-org-5273	56	34	and	and	CC
hbr-org-5273	56	35	services	service	NNS
hbr-org-5273	56	36	.	.	.
hbr-org-5273	57	1	With	with	IN
hbr-org-5273	57	2	proper	proper	JJ
hbr-org-5273	57	3	training	training	NN
hbr-org-5273	57	4	and	and	CC
hbr-org-5273	57	5	support	support	NN
hbr-org-5273	57	6	,	,	,
hbr-org-5273	57	7	employees	employee	NNS
hbr-org-5273	57	8	can	can	MD
hbr-org-5273	57	9	follow	follow	VB
hbr-org-5273	57	10	those	those	DT
hbr-org-5273	57	11	processes	process	NNS
hbr-org-5273	57	12	consistently	consistently	RB
hbr-org-5273	57	13	.	.	.
hbr-org-5273	58	1	When	when	WRB
hbr-org-5273	58	2	they	-PRON-	PRP
hbr-org-5273	58	3	do	do	VBP
hbr-org-5273	58	4	n’t	not	RB
hbr-org-5273	58	5	,	,	,
hbr-org-5273	58	6	deviance	deviance	NN
hbr-org-5273	58	7	,	,	,
hbr-org-5273	58	8	inattention	inattention	NN
hbr-org-5273	58	9	,	,	,
hbr-org-5273	58	10	or	or	CC
hbr-org-5273	58	11	lack	lack	NN
hbr-org-5273	58	12	of	of	IN
hbr-org-5273	58	13	ability	ability	NN
hbr-org-5273	58	14	is	be	VBZ
hbr-org-5273	58	15	usually	usually	RB
hbr-org-5273	58	16	the	the	DT
hbr-org-5273	58	17	reason	reason	NN
hbr-org-5273	58	18	.	.	.
hbr-org-5273	59	1	But	but	CC
hbr-org-5273	59	2	in	in	IN
hbr-org-5273	59	3	such	such	JJ
hbr-org-5273	59	4	cases	case	NNS
hbr-org-5273	59	5	,	,	,
hbr-org-5273	59	6	the	the	DT
hbr-org-5273	59	7	causes	cause	NNS
hbr-org-5273	59	8	can	can	MD
hbr-org-5273	59	9	be	be	VB
hbr-org-5273	59	10	readily	readily	RB
hbr-org-5273	59	11	identified	identify	VBN
hbr-org-5273	59	12	and	and	CC
hbr-org-5273	59	13	solutions	solution	NNS
hbr-org-5273	59	14	developed	develop	VBD
hbr-org-5273	59	15	.	.	.
hbr-org-5273	60	1	Checklists	Checklists	NNP
hbr-org-5273	60	2	(	(	-LRB-
hbr-org-5273	60	3	as	as	IN
hbr-org-5273	60	4	in	in	IN
hbr-org-5273	60	5	the	the	DT
hbr-org-5273	60	6	Harvard	Harvard	NNP
hbr-org-5273	60	7	surgeon	surgeon	NN
hbr-org-5273	60	8	Atul	Atul	NNP
hbr-org-5273	60	9	Gawande	Gawande	NNP
hbr-org-5273	60	10	’s	’s	POS
hbr-org-5273	60	11	recent	recent	JJ
hbr-org-5273	60	12	best	good	JJS
hbr-org-5273	60	13	seller	seller	NN
hbr-org-5273	60	14	The	the	DT
hbr-org-5273	60	15	Checklist	Checklist	NNP
hbr-org-5273	60	16	Manifesto	Manifesto	NNP
hbr-org-5273	60	17	)	)	-RRB-
hbr-org-5273	60	18	are	be	VBP
hbr-org-5273	60	19	one	one	CD
hbr-org-5273	60	20	solution	solution	NN
hbr-org-5273	60	21	.	.	.
hbr-org-5273	61	1	Another	another	DT
hbr-org-5273	61	2	is	be	VBZ
hbr-org-5273	61	3	the	the	DT
hbr-org-5273	61	4	vaunted	vaunted	JJ
hbr-org-5273	61	5	Toyota	Toyota	NNP
hbr-org-5273	61	6	Production	Production	NNP
hbr-org-5273	61	7	System	System	NNP
hbr-org-5273	61	8	,	,	,
hbr-org-5273	61	9	which	which	WDT
hbr-org-5273	61	10	builds	build	VBZ
hbr-org-5273	61	11	continual	continual	JJ
hbr-org-5273	61	12	learning	learning	NN
hbr-org-5273	61	13	from	from	IN
hbr-org-5273	61	14	tiny	tiny	JJ
hbr-org-5273	61	15	failures	failure	NNS
hbr-org-5273	61	16	(	(	-LRB-
hbr-org-5273	61	17	small	small	JJ
hbr-org-5273	61	18	process	process	NN
hbr-org-5273	61	19	deviations	deviation	NNS
hbr-org-5273	61	20	)	)	-RRB-
hbr-org-5273	61	21	into	into	IN
hbr-org-5273	61	22	its	-PRON-	PRP$
hbr-org-5273	61	23	approach	approach	NN
hbr-org-5273	61	24	to	to	IN
hbr-org-5273	61	25	improvement	improvement	NN
hbr-org-5273	61	26	.	.	.
hbr-org-5273	62	1	As	as	IN
hbr-org-5273	62	2	most	most	JJS
hbr-org-5273	62	3	students	student	NNS
hbr-org-5273	62	4	of	of	IN
hbr-org-5273	62	5	operations	operation	NNS
hbr-org-5273	62	6	know	know	VBP
hbr-org-5273	62	7	well	well	RB
hbr-org-5273	62	8	,	,	,
hbr-org-5273	62	9	a	a	DT
hbr-org-5273	62	10	team	team	NN
hbr-org-5273	62	11	member	member	NN
hbr-org-5273	62	12	on	on	IN
hbr-org-5273	62	13	a	a	DT
hbr-org-5273	62	14	Toyota	Toyota	NNP
hbr-org-5273	62	15	assembly	assembly	NN
hbr-org-5273	62	16	line	line	NN
hbr-org-5273	62	17	who	who	WP
hbr-org-5273	62	18	spots	spot	VBZ
hbr-org-5273	62	19	a	a	DT
hbr-org-5273	62	20	problem	problem	NN
hbr-org-5273	62	21	or	or	CC
hbr-org-5273	62	22	even	even	RB
hbr-org-5273	62	23	a	a	DT
hbr-org-5273	62	24	potential	potential	JJ
hbr-org-5273	62	25	problem	problem	NN
hbr-org-5273	62	26	is	be	VBZ
hbr-org-5273	62	27	encouraged	encourage	VBN
hbr-org-5273	62	28	to	to	TO
hbr-org-5273	62	29	pull	pull	VB
hbr-org-5273	62	30	a	a	DT
hbr-org-5273	62	31	rope	rope	NN
hbr-org-5273	62	32	called	call	VBN
hbr-org-5273	62	33	the	the	DT
hbr-org-5273	62	34	andon	andon	NNP
hbr-org-5273	62	35	cord	cord	NN
hbr-org-5273	62	36	,	,	,
hbr-org-5273	62	37	which	which	WDT
hbr-org-5273	62	38	immediately	immediately	RB
hbr-org-5273	62	39	initiates	initiate	VBZ
hbr-org-5273	62	40	a	a	DT
hbr-org-5273	62	41	diagnostic	diagnostic	JJ
hbr-org-5273	62	42	and	and	CC
hbr-org-5273	62	43	problem	problem	NN
hbr-org-5273	62	44	-	-	HYPH
hbr-org-5273	62	45	solving	solve	VBG
hbr-org-5273	62	46	process	process	NN
hbr-org-5273	62	47	.	.	.
hbr-org-5273	63	1	Production	production	NN
hbr-org-5273	63	2	continues	continue	VBZ
hbr-org-5273	63	3	unimpeded	unimpeded	JJ
hbr-org-5273	63	4	if	if	IN
hbr-org-5273	63	5	the	the	DT
hbr-org-5273	63	6	problem	problem	NN
hbr-org-5273	63	7	can	can	MD
hbr-org-5273	63	8	be	be	VB
hbr-org-5273	63	9	remedied	remedie	VBN
hbr-org-5273	63	10	in	in	IN
hbr-org-5273	63	11	less	less	JJR
hbr-org-5273	63	12	than	than	IN
hbr-org-5273	63	13	a	a	DT
hbr-org-5273	63	14	minute	minute	NN
hbr-org-5273	63	15	.	.	.
hbr-org-5273	64	1	Otherwise	otherwise	RB
hbr-org-5273	64	2	,	,	,
hbr-org-5273	64	3	production	production	NN
hbr-org-5273	64	4	is	be	VBZ
hbr-org-5273	64	5	halted	halt	VBN
hbr-org-5273	64	6	—	—	:
hbr-org-5273	64	7	despite	despite	IN
hbr-org-5273	64	8	the	the	DT
hbr-org-5273	64	9	loss	loss	NN
hbr-org-5273	64	10	of	of	IN
hbr-org-5273	64	11	revenue	revenue	NN
hbr-org-5273	64	12	entailed	entail	VBN
hbr-org-5273	64	13	—	—	:
hbr-org-5273	64	14	until	until	IN
hbr-org-5273	64	15	the	the	DT
hbr-org-5273	64	16	failure	failure	NN
hbr-org-5273	64	17	is	be	VBZ
hbr-org-5273	64	18	understood	understand	VBN
hbr-org-5273	64	19	and	and	CC
hbr-org-5273	64	20	resolved	resolve	VBN
hbr-org-5273	64	21	.	.	.
hbr-org-5273	65	1	Unavoidable	unavoidable	JJ
hbr-org-5273	65	2	failures	failure	NNS
hbr-org-5273	65	3	in	in	IN
hbr-org-5273	65	4	complex	complex	JJ
hbr-org-5273	65	5	systems	system	NNS
hbr-org-5273	65	6	.	.	.
hbr-org-5273	66	1	A	a	DT
hbr-org-5273	66	2	large	large	JJ
hbr-org-5273	66	3	number	number	NN
hbr-org-5273	66	4	of	of	IN
hbr-org-5273	66	5	organizational	organizational	JJ
hbr-org-5273	66	6	failures	failure	NNS
hbr-org-5273	66	7	are	be	VBP
hbr-org-5273	66	8	due	due	JJ
hbr-org-5273	66	9	to	to	IN
hbr-org-5273	66	10	the	the	DT
hbr-org-5273	66	11	inherent	inherent	JJ
hbr-org-5273	66	12	uncertainty	uncertainty	NN
hbr-org-5273	66	13	of	of	IN
hbr-org-5273	66	14	work	work	NN
hbr-org-5273	66	15	:	:	:
hbr-org-5273	66	16	A	a	DT
hbr-org-5273	66	17	particular	particular	JJ
hbr-org-5273	66	18	combination	combination	NN
hbr-org-5273	66	19	of	of	IN
hbr-org-5273	66	20	needs	need	NNS
hbr-org-5273	66	21	,	,	,
hbr-org-5273	66	22	people	people	NNS
hbr-org-5273	66	23	,	,	,
hbr-org-5273	66	24	and	and	CC
hbr-org-5273	66	25	problems	problem	NNS
hbr-org-5273	66	26	may	may	MD
hbr-org-5273	66	27	have	have	VB
hbr-org-5273	66	28	never	never	RB
hbr-org-5273	66	29	occurred	occur	VBN
hbr-org-5273	66	30	before	before	RB
hbr-org-5273	66	31	.	.	.
hbr-org-5273	67	1	Triaging	triage	VBG
hbr-org-5273	67	2	patients	patient	NNS
hbr-org-5273	67	3	in	in	IN
hbr-org-5273	67	4	a	a	DT
hbr-org-5273	67	5	hospital	hospital	NN
hbr-org-5273	67	6	emergency	emergency	NN
hbr-org-5273	67	7	room	room	NN
hbr-org-5273	67	8	,	,	,
hbr-org-5273	67	9	responding	respond	VBG
hbr-org-5273	67	10	to	to	IN
hbr-org-5273	67	11	enemy	enemy	NN
hbr-org-5273	67	12	actions	action	NNS
hbr-org-5273	67	13	on	on	IN
hbr-org-5273	67	14	the	the	DT
hbr-org-5273	67	15	battlefield	battlefield	NN
hbr-org-5273	67	16	,	,	,
hbr-org-5273	67	17	and	and	CC
hbr-org-5273	67	18	running	run	VBG
hbr-org-5273	67	19	a	a	DT
hbr-org-5273	67	20	fast	fast	RB
hbr-org-5273	67	21	-	-	HYPH
hbr-org-5273	67	22	growing	grow	VBG
hbr-org-5273	67	23	start	start	NN
hbr-org-5273	67	24	-	-	HYPH
hbr-org-5273	67	25	up	up	NN
hbr-org-5273	67	26	all	all	DT
hbr-org-5273	67	27	occur	occur	VBP
hbr-org-5273	67	28	in	in	IN
hbr-org-5273	67	29	unpredictable	unpredictable	JJ
hbr-org-5273	67	30	situations	situation	NNS
hbr-org-5273	67	31	.	.	.
hbr-org-5273	68	1	And	and	CC
hbr-org-5273	68	2	in	in	IN
hbr-org-5273	68	3	complex	complex	JJ
hbr-org-5273	68	4	organizations	organization	NNS
hbr-org-5273	68	5	like	like	IN
hbr-org-5273	68	6	aircraft	aircraft	NN
hbr-org-5273	68	7	carriers	carrier	NNS
hbr-org-5273	68	8	and	and	CC
hbr-org-5273	68	9	nuclear	nuclear	JJ
hbr-org-5273	68	10	power	power	NN
hbr-org-5273	68	11	plants	plant	NNS
hbr-org-5273	68	12	,	,	,
hbr-org-5273	68	13	system	system	NN
hbr-org-5273	68	14	failure	failure	NN
hbr-org-5273	68	15	is	be	VBZ
hbr-org-5273	68	16	a	a	DT
hbr-org-5273	68	17	perpetual	perpetual	JJ
hbr-org-5273	68	18	risk	risk	NN
hbr-org-5273	68	19	.	.	.
hbr-org-5273	69	1	Although	although	IN
hbr-org-5273	69	2	serious	serious	JJ
hbr-org-5273	69	3	failures	failure	NNS
hbr-org-5273	69	4	can	can	MD
hbr-org-5273	69	5	be	be	VB
hbr-org-5273	69	6	averted	avert	VBN
hbr-org-5273	69	7	by	by	IN
hbr-org-5273	69	8	following	follow	VBG
hbr-org-5273	69	9	best	good	JJS
hbr-org-5273	69	10	practices	practice	NNS
hbr-org-5273	69	11	for	for	IN
hbr-org-5273	69	12	safety	safety	NN
hbr-org-5273	69	13	and	and	CC
hbr-org-5273	69	14	risk	risk	NN
hbr-org-5273	69	15	management	management	NN
hbr-org-5273	69	16	,	,	,
hbr-org-5273	69	17	including	include	VBG
hbr-org-5273	69	18	a	a	DT
hbr-org-5273	69	19	thorough	thorough	JJ
hbr-org-5273	69	20	analysis	analysis	NN
hbr-org-5273	69	21	of	of	IN
hbr-org-5273	69	22	any	any	DT
hbr-org-5273	69	23	such	such	JJ
hbr-org-5273	69	24	events	event	NNS
hbr-org-5273	69	25	that	that	WDT
hbr-org-5273	69	26	do	do	VBP
hbr-org-5273	69	27	occur	occur	VB
hbr-org-5273	69	28	,	,	,
hbr-org-5273	69	29	small	small	JJ
hbr-org-5273	69	30	process	process	NN
hbr-org-5273	69	31	failures	failure	NNS
hbr-org-5273	69	32	are	be	VBP
hbr-org-5273	69	33	inevitable	inevitable	JJ
hbr-org-5273	69	34	.	.	.
hbr-org-5273	70	1	To	to	TO
hbr-org-5273	70	2	consider	consider	VB
hbr-org-5273	70	3	them	-PRON-	PRP
hbr-org-5273	70	4	bad	bad	JJ
hbr-org-5273	70	5	is	be	VBZ
hbr-org-5273	70	6	not	not	RB
hbr-org-5273	70	7	just	just	RB
hbr-org-5273	70	8	a	a	DT
hbr-org-5273	70	9	misunderstanding	misunderstanding	NN
hbr-org-5273	70	10	of	of	IN
hbr-org-5273	70	11	how	how	WRB
hbr-org-5273	70	12	complex	complex	JJ
hbr-org-5273	70	13	systems	system	NNS
hbr-org-5273	70	14	work	work	VBP
hbr-org-5273	70	15	;	;	:
hbr-org-5273	70	16	it	-PRON-	PRP
hbr-org-5273	70	17	is	be	VBZ
hbr-org-5273	70	18	counterproductive	counterproductive	JJ
hbr-org-5273	70	19	.	.	.
hbr-org-5273	71	1	Avoiding	avoid	VBG
hbr-org-5273	71	2	consequential	consequential	JJ
hbr-org-5273	71	3	failures	failure	NNS
hbr-org-5273	71	4	means	mean	VBZ
hbr-org-5273	71	5	rapidly	rapidly	RB
hbr-org-5273	71	6	identifying	identify	VBG
hbr-org-5273	71	7	and	and	CC
hbr-org-5273	71	8	correcting	correct	VBG
hbr-org-5273	71	9	small	small	JJ
hbr-org-5273	71	10	failures	failure	NNS
hbr-org-5273	71	11	.	.	.
hbr-org-5273	72	1	Most	Most	JJS
hbr-org-5273	72	2	accidents	accident	NNS
hbr-org-5273	72	3	in	in	IN
hbr-org-5273	72	4	hospitals	hospital	NNS
hbr-org-5273	72	5	result	result	VBP
hbr-org-5273	72	6	from	from	IN
hbr-org-5273	72	7	a	a	DT
hbr-org-5273	72	8	series	series	NN
hbr-org-5273	72	9	of	of	IN
hbr-org-5273	72	10	small	small	JJ
hbr-org-5273	72	11	failures	failure	NNS
hbr-org-5273	72	12	that	that	WDT
hbr-org-5273	72	13	went	go	VBD
hbr-org-5273	72	14	unnoticed	unnoticed	JJ
hbr-org-5273	72	15	and	and	CC
hbr-org-5273	72	16	unfortunately	unfortunately	RB
hbr-org-5273	72	17	lined	line	VBD
hbr-org-5273	72	18	up	up	RP
hbr-org-5273	72	19	in	in	IN
hbr-org-5273	72	20	just	just	RB
hbr-org-5273	72	21	the	the	DT
hbr-org-5273	72	22	wrong	wrong	JJ
hbr-org-5273	72	23	way	way	NN
hbr-org-5273	72	24	.	.	.
hbr-org-5273	73	1	Intelligent	intelligent	JJ
hbr-org-5273	73	2	failures	failure	NNS
hbr-org-5273	73	3	at	at	IN
hbr-org-5273	73	4	the	the	DT
hbr-org-5273	73	5	frontier	frontier	NN
hbr-org-5273	73	6	.	.	.
hbr-org-5273	74	1	Failures	failure	NNS
hbr-org-5273	74	2	in	in	IN
hbr-org-5273	74	3	this	this	DT
hbr-org-5273	74	4	category	category	NN
hbr-org-5273	74	5	can	can	MD
hbr-org-5273	74	6	rightly	rightly	RB
hbr-org-5273	74	7	be	be	VB
hbr-org-5273	74	8	considered	consider	VBN
hbr-org-5273	74	9	“	"	``
hbr-org-5273	74	10	good	good	JJ
hbr-org-5273	74	11	,	,	,
hbr-org-5273	74	12	”	"	''
hbr-org-5273	74	13	because	because	IN
hbr-org-5273	74	14	they	-PRON-	PRP
hbr-org-5273	74	15	provide	provide	VBP
hbr-org-5273	74	16	valuable	valuable	JJ
hbr-org-5273	74	17	new	new	JJ
hbr-org-5273	74	18	knowledge	knowledge	NN
hbr-org-5273	74	19	that	that	WDT
hbr-org-5273	74	20	can	can	MD
hbr-org-5273	74	21	help	help	VB
hbr-org-5273	74	22	an	an	DT
hbr-org-5273	74	23	organization	organization	NN
hbr-org-5273	74	24	leap	leap	NN
hbr-org-5273	74	25	ahead	ahead	RB
hbr-org-5273	74	26	of	of	IN
hbr-org-5273	74	27	the	the	DT
hbr-org-5273	74	28	competition	competition	NN
hbr-org-5273	74	29	and	and	CC
hbr-org-5273	74	30	ensure	ensure	VB
hbr-org-5273	74	31	its	-PRON-	PRP$
hbr-org-5273	74	32	future	future	JJ
hbr-org-5273	74	33	growth	growth	NN
hbr-org-5273	74	34	—	—	:
hbr-org-5273	74	35	which	which	WDT
hbr-org-5273	74	36	is	be	VBZ
hbr-org-5273	74	37	why	why	WRB
hbr-org-5273	74	38	the	the	DT
hbr-org-5273	74	39	Duke	Duke	NNP
hbr-org-5273	74	40	University	University	NNP
hbr-org-5273	74	41	professor	professor	NN
hbr-org-5273	74	42	of	of	IN
hbr-org-5273	74	43	management	management	NN
hbr-org-5273	74	44	Sim	Sim	NNP
hbr-org-5273	74	45	Sitkin	Sitkin	NNP
hbr-org-5273	74	46	calls	call	VBZ
hbr-org-5273	74	47	them	-PRON-	PRP
hbr-org-5273	74	48	intelligent	intelligent	JJ
hbr-org-5273	74	49	failures	failure	NNS
hbr-org-5273	74	50	.	.	.
hbr-org-5273	75	1	They	-PRON-	PRP
hbr-org-5273	75	2	occur	occur	VBP
hbr-org-5273	75	3	when	when	WRB
hbr-org-5273	75	4	experimentation	experimentation	NN
hbr-org-5273	75	5	is	be	VBZ
hbr-org-5273	75	6	necessary	necessary	JJ
hbr-org-5273	75	7	:	:	:
hbr-org-5273	75	8	when	when	WRB
hbr-org-5273	75	9	answers	answer	NNS
hbr-org-5273	75	10	are	be	VBP
hbr-org-5273	75	11	not	not	RB
hbr-org-5273	75	12	knowable	knowable	JJ
hbr-org-5273	75	13	in	in	IN
hbr-org-5273	75	14	advance	advance	NN
hbr-org-5273	75	15	because	because	IN
hbr-org-5273	75	16	this	this	DT
hbr-org-5273	75	17	exact	exact	JJ
hbr-org-5273	75	18	situation	situation	NN
hbr-org-5273	75	19	has	have	VBZ
hbr-org-5273	75	20	n’t	not	RB
hbr-org-5273	75	21	been	be	VBN
hbr-org-5273	75	22	encountered	encounter	VBN
hbr-org-5273	75	23	before	before	RB
hbr-org-5273	75	24	and	and	CC
hbr-org-5273	75	25	perhaps	perhaps	RB
hbr-org-5273	75	26	never	never	RB
hbr-org-5273	75	27	will	will	MD
hbr-org-5273	75	28	be	be	VB
hbr-org-5273	75	29	again	again	RB
hbr-org-5273	75	30	.	.	.
hbr-org-5273	76	1	Discovering	discover	VBG
hbr-org-5273	76	2	new	new	JJ
hbr-org-5273	76	3	drugs	drug	NNS
hbr-org-5273	76	4	,	,	,
hbr-org-5273	76	5	creating	create	VBG
hbr-org-5273	76	6	a	a	DT
hbr-org-5273	76	7	radically	radically	RB
hbr-org-5273	76	8	new	new	JJ
hbr-org-5273	76	9	business	business	NN
hbr-org-5273	76	10	,	,	,
hbr-org-5273	76	11	designing	design	VBG
hbr-org-5273	76	12	an	an	DT
hbr-org-5273	76	13	innovative	innovative	JJ
hbr-org-5273	76	14	product	product	NN
hbr-org-5273	76	15	,	,	,
hbr-org-5273	76	16	and	and	CC
hbr-org-5273	76	17	testing	test	VBG
hbr-org-5273	76	18	customer	customer	NN
hbr-org-5273	76	19	reactions	reaction	NNS
hbr-org-5273	76	20	in	in	IN
hbr-org-5273	76	21	a	a	DT
hbr-org-5273	76	22	brand	brand	NN
hbr-org-5273	76	23	-	-	HYPH
hbr-org-5273	76	24	new	new	JJ
hbr-org-5273	76	25	market	market	NN
hbr-org-5273	76	26	are	be	VBP
hbr-org-5273	76	27	tasks	task	NNS
hbr-org-5273	76	28	that	that	WDT
hbr-org-5273	76	29	require	require	VBP
hbr-org-5273	76	30	intelligent	intelligent	JJ
hbr-org-5273	76	31	failures	failure	NNS
hbr-org-5273	76	32	.	.	.
hbr-org-5273	77	1	“	"	``
hbr-org-5273	77	2	Trial	trial	NN
hbr-org-5273	77	3	and	and	CC
hbr-org-5273	77	4	error	error	NN
hbr-org-5273	77	5	”	"	''
hbr-org-5273	77	6	is	be	VBZ
hbr-org-5273	77	7	a	a	DT
hbr-org-5273	77	8	common	common	JJ
hbr-org-5273	77	9	term	term	NN
hbr-org-5273	77	10	for	for	IN
hbr-org-5273	77	11	the	the	DT
hbr-org-5273	77	12	kind	kind	NN
hbr-org-5273	77	13	of	of	IN
hbr-org-5273	77	14	experimentation	experimentation	NN
hbr-org-5273	77	15	needed	need	VBN
hbr-org-5273	77	16	in	in	IN
hbr-org-5273	77	17	these	these	DT
hbr-org-5273	77	18	settings	setting	NNS
hbr-org-5273	77	19	,	,	,
hbr-org-5273	77	20	but	but	CC
hbr-org-5273	77	21	it	-PRON-	PRP
hbr-org-5273	77	22	is	be	VBZ
hbr-org-5273	77	23	a	a	DT
hbr-org-5273	77	24	misnomer	misnomer	NN
hbr-org-5273	77	25	,	,	,
hbr-org-5273	77	26	because	because	IN
hbr-org-5273	77	27	“	"	``
hbr-org-5273	77	28	error	error	NN
hbr-org-5273	77	29	”	"	''
hbr-org-5273	77	30	implies	imply	VBZ
hbr-org-5273	77	31	that	that	IN
hbr-org-5273	77	32	there	there	EX
hbr-org-5273	77	33	was	be	VBD
hbr-org-5273	77	34	a	a	DT
hbr-org-5273	77	35	“	"	``
hbr-org-5273	77	36	right	right	JJ
hbr-org-5273	77	37	”	"	''
hbr-org-5273	77	38	outcome	outcome	NN
hbr-org-5273	77	39	in	in	IN
hbr-org-5273	77	40	the	the	DT
hbr-org-5273	77	41	first	first	JJ
hbr-org-5273	77	42	place	place	NN
hbr-org-5273	77	43	.	.	.
hbr-org-5273	78	1	At	at	IN
hbr-org-5273	78	2	the	the	DT
hbr-org-5273	78	3	frontier	frontier	NN
hbr-org-5273	78	4	,	,	,
hbr-org-5273	78	5	the	the	DT
hbr-org-5273	78	6	right	right	JJ
hbr-org-5273	78	7	kind	kind	NN
hbr-org-5273	78	8	of	of	IN
hbr-org-5273	78	9	experimentation	experimentation	NN
hbr-org-5273	78	10	produces	produce	VBZ
hbr-org-5273	78	11	good	good	JJ
hbr-org-5273	78	12	failures	failure	NNS
hbr-org-5273	78	13	quickly	quickly	RB
hbr-org-5273	78	14	.	.	.
hbr-org-5273	79	1	Managers	manager	NNS
hbr-org-5273	79	2	who	who	WP
hbr-org-5273	79	3	practice	practice	VBP
hbr-org-5273	79	4	it	-PRON-	PRP
hbr-org-5273	79	5	can	can	MD
hbr-org-5273	79	6	avoid	avoid	VB
hbr-org-5273	79	7	the	the	DT
hbr-org-5273	79	8	unintelligent	unintelligent	JJ
hbr-org-5273	79	9	failure	failure	NN
hbr-org-5273	79	10	of	of	IN
hbr-org-5273	79	11	conducting	conduct	VBG
hbr-org-5273	79	12	experiments	experiment	NNS
hbr-org-5273	79	13	at	at	IN
hbr-org-5273	79	14	a	a	DT
hbr-org-5273	79	15	larger	large	JJR
hbr-org-5273	79	16	scale	scale	NN
hbr-org-5273	79	17	than	than	IN
hbr-org-5273	79	18	necessary	necessary	JJ
hbr-org-5273	79	19	.	.	.
hbr-org-5273	80	1	Leaders	leader	NNS
hbr-org-5273	80	2	of	of	IN
hbr-org-5273	80	3	the	the	DT
hbr-org-5273	80	4	product	product	NN
hbr-org-5273	80	5	design	design	NN
hbr-org-5273	80	6	firm	firm	NN
hbr-org-5273	80	7	IDEO	ideo	NN
hbr-org-5273	80	8	understood	understand	VBD
hbr-org-5273	80	9	this	this	DT
hbr-org-5273	80	10	when	when	WRB
hbr-org-5273	80	11	they	-PRON-	PRP
hbr-org-5273	80	12	launched	launch	VBD
hbr-org-5273	80	13	a	a	DT
hbr-org-5273	80	14	new	new	JJ
hbr-org-5273	80	15	innovation	innovation	NN
hbr-org-5273	80	16	-	-	HYPH
hbr-org-5273	80	17	strategy	strategy	NN
hbr-org-5273	80	18	service	service	NN
hbr-org-5273	80	19	.	.	.
hbr-org-5273	81	1	Rather	rather	RB
hbr-org-5273	81	2	than	than	IN
hbr-org-5273	81	3	help	help	VB
hbr-org-5273	81	4	clients	client	NNS
hbr-org-5273	81	5	design	design	VB
hbr-org-5273	81	6	new	new	JJ
hbr-org-5273	81	7	products	product	NNS
hbr-org-5273	81	8	within	within	IN
hbr-org-5273	81	9	their	-PRON-	PRP$
hbr-org-5273	81	10	existing	exist	VBG
hbr-org-5273	81	11	lines	line	NNS
hbr-org-5273	81	12	—	—	:
hbr-org-5273	81	13	a	a	DT
hbr-org-5273	81	14	process	process	NN
hbr-org-5273	81	15	IDEO	ideo	NN
hbr-org-5273	81	16	had	have	VBD
hbr-org-5273	81	17	all	all	DT
hbr-org-5273	81	18	but	but	CC
hbr-org-5273	81	19	perfected	perfect	VBN
hbr-org-5273	81	20	—	—	:
hbr-org-5273	81	21	the	the	DT
hbr-org-5273	81	22	service	service	NN
hbr-org-5273	81	23	would	would	MD
hbr-org-5273	81	24	help	help	VB
hbr-org-5273	81	25	them	-PRON-	PRP
hbr-org-5273	81	26	create	create	VB
hbr-org-5273	81	27	new	new	JJ
hbr-org-5273	81	28	lines	line	NNS
hbr-org-5273	81	29	that	that	WDT
hbr-org-5273	81	30	would	would	MD
hbr-org-5273	81	31	take	take	VB
hbr-org-5273	81	32	them	-PRON-	PRP
hbr-org-5273	81	33	in	in	IN
hbr-org-5273	81	34	novel	novel	JJ
hbr-org-5273	81	35	strategic	strategic	JJ
hbr-org-5273	81	36	directions	direction	NNS
hbr-org-5273	81	37	.	.	.
hbr-org-5273	82	1	Knowing	know	VBG
hbr-org-5273	82	2	that	that	IN
hbr-org-5273	82	3	it	-PRON-	PRP
hbr-org-5273	82	4	had	have	VBD
hbr-org-5273	82	5	n’t	not	RB
hbr-org-5273	82	6	yet	yet	RB
hbr-org-5273	82	7	figured	figure	VBN
hbr-org-5273	82	8	out	out	RP
hbr-org-5273	82	9	how	how	WRB
hbr-org-5273	82	10	to	to	TO
hbr-org-5273	82	11	deliver	deliver	VB
hbr-org-5273	82	12	the	the	DT
hbr-org-5273	82	13	service	service	NN
hbr-org-5273	82	14	effectively	effectively	RB
hbr-org-5273	82	15	,	,	,
hbr-org-5273	82	16	the	the	DT
hbr-org-5273	82	17	company	company	NN
hbr-org-5273	82	18	started	start	VBD
hbr-org-5273	82	19	a	a	DT
hbr-org-5273	82	20	small	small	JJ
hbr-org-5273	82	21	project	project	NN
hbr-org-5273	82	22	with	with	IN
hbr-org-5273	82	23	a	a	DT
hbr-org-5273	82	24	mattress	mattress	JJ
hbr-org-5273	82	25	company	company	NN
hbr-org-5273	82	26	and	and	CC
hbr-org-5273	82	27	did	do	VBD
hbr-org-5273	82	28	n’t	not	RB
hbr-org-5273	82	29	publicly	publicly	RB
hbr-org-5273	82	30	announce	announce	VB
hbr-org-5273	82	31	the	the	DT
hbr-org-5273	82	32	launch	launch	NN
hbr-org-5273	82	33	of	of	IN
hbr-org-5273	82	34	a	a	DT
hbr-org-5273	82	35	new	new	JJ
hbr-org-5273	82	36	business	business	NN
hbr-org-5273	82	37	.	.	.
hbr-org-5273	83	1	Although	although	IN
hbr-org-5273	83	2	the	the	DT
hbr-org-5273	83	3	project	project	NN
hbr-org-5273	83	4	failed	fail	VBD
hbr-org-5273	83	5	—	—	:
hbr-org-5273	83	6	the	the	DT
hbr-org-5273	83	7	client	client	NN
hbr-org-5273	83	8	did	do	VBD
hbr-org-5273	83	9	not	not	RB
hbr-org-5273	83	10	change	change	VB
hbr-org-5273	83	11	its	-PRON-	PRP$
hbr-org-5273	83	12	product	product	NN
hbr-org-5273	83	13	strategy	strategy	NN
hbr-org-5273	83	14	—	—	:
hbr-org-5273	83	15	IDEO	IDEO	NNP
hbr-org-5273	83	16	learned	learn	VBD
hbr-org-5273	83	17	from	from	IN
hbr-org-5273	83	18	it	-PRON-	PRP
hbr-org-5273	83	19	and	and	CC
hbr-org-5273	83	20	figured	figure	VBD
hbr-org-5273	83	21	out	out	RP
hbr-org-5273	83	22	what	what	WP
hbr-org-5273	83	23	had	have	VBD
hbr-org-5273	83	24	to	to	TO
hbr-org-5273	83	25	be	be	VB
hbr-org-5273	83	26	done	do	VBN
hbr-org-5273	83	27	differently	differently	RB
hbr-org-5273	83	28	.	.	.
hbr-org-5273	84	1	For	for	IN
hbr-org-5273	84	2	instance	instance	NN
hbr-org-5273	84	3	,	,	,
hbr-org-5273	84	4	it	-PRON-	PRP
hbr-org-5273	84	5	hired	hire	VBD
hbr-org-5273	84	6	team	team	NN
hbr-org-5273	84	7	members	member	NNS
hbr-org-5273	84	8	with	with	IN
hbr-org-5273	84	9	MBAs	mba	NNS
hbr-org-5273	84	10	who	who	WP
hbr-org-5273	84	11	could	could	MD
hbr-org-5273	84	12	better	well	RBR
hbr-org-5273	84	13	help	help	VB
hbr-org-5273	84	14	clients	client	NNS
hbr-org-5273	84	15	create	create	VB
hbr-org-5273	84	16	new	new	JJ
hbr-org-5273	84	17	businesses	business	NNS
hbr-org-5273	84	18	and	and	CC
hbr-org-5273	84	19	made	make	VBD
hbr-org-5273	84	20	some	some	DT
hbr-org-5273	84	21	of	of	IN
hbr-org-5273	84	22	the	the	DT
hbr-org-5273	84	23	clients	client	NNS
hbr-org-5273	84	24	’	’	POS
hbr-org-5273	84	25	managers	manager	NNS
hbr-org-5273	84	26	part	part	NN
hbr-org-5273	84	27	of	of	IN
hbr-org-5273	84	28	the	the	DT
hbr-org-5273	84	29	team	team	NN
hbr-org-5273	84	30	.	.	.
hbr-org-5273	85	1	Today	today	NN
hbr-org-5273	85	2	strategic	strategic	JJ
hbr-org-5273	85	3	innovation	innovation	NN
hbr-org-5273	85	4	services	service	NNS
hbr-org-5273	85	5	account	account	VBP
hbr-org-5273	85	6	for	for	IN
hbr-org-5273	85	7	more	more	JJR
hbr-org-5273	85	8	than	than	IN
hbr-org-5273	85	9	a	a	DT
hbr-org-5273	85	10	third	third	NN
hbr-org-5273	85	11	of	of	IN
hbr-org-5273	85	12	IDEO	ideo	NN
hbr-org-5273	85	13	’s	’s	POS
hbr-org-5273	85	14	revenues	revenue	NNS
hbr-org-5273	85	15	.	.	.
hbr-org-5273	86	1	Tolerating	tolerate	VBG
hbr-org-5273	86	2	unavoidable	unavoidable	JJ
hbr-org-5273	86	3	process	process	NN
hbr-org-5273	86	4	failures	failure	NNS
hbr-org-5273	86	5	in	in	IN
hbr-org-5273	86	6	complex	complex	JJ
hbr-org-5273	86	7	systems	system	NNS
hbr-org-5273	86	8	and	and	CC
hbr-org-5273	86	9	intelligent	intelligent	JJ
hbr-org-5273	86	10	failures	failure	NNS
hbr-org-5273	86	11	at	at	IN
hbr-org-5273	86	12	the	the	DT
hbr-org-5273	86	13	frontiers	frontier	NNS
hbr-org-5273	86	14	of	of	IN
hbr-org-5273	86	15	knowledge	knowledge	NN
hbr-org-5273	86	16	wo	will	MD
hbr-org-5273	86	17	n’t	not	RB
hbr-org-5273	86	18	promote	promote	VB
hbr-org-5273	86	19	mediocrity	mediocrity	NN
hbr-org-5273	86	20	.	.	.
hbr-org-5273	87	1	Indeed	indeed	RB
hbr-org-5273	87	2	,	,	,
hbr-org-5273	87	3	tolerance	tolerance	NN
hbr-org-5273	87	4	is	be	VBZ
hbr-org-5273	87	5	essential	essential	JJ
hbr-org-5273	87	6	for	for	IN
hbr-org-5273	87	7	any	any	DT
hbr-org-5273	87	8	organization	organization	NN
hbr-org-5273	87	9	that	that	WDT
hbr-org-5273	87	10	wishes	wish	VBZ
hbr-org-5273	87	11	to	to	TO
hbr-org-5273	87	12	extract	extract	VB
hbr-org-5273	87	13	the	the	DT
hbr-org-5273	87	14	knowledge	knowledge	NN
hbr-org-5273	87	15	such	such	JJ
hbr-org-5273	87	16	failures	failure	NNS
hbr-org-5273	87	17	provide	provide	VBP
hbr-org-5273	87	18	.	.	.
hbr-org-5273	88	1	But	but	CC
hbr-org-5273	88	2	failure	failure	NN
hbr-org-5273	88	3	is	be	VBZ
hbr-org-5273	88	4	still	still	RB
hbr-org-5273	88	5	inherently	inherently	RB
hbr-org-5273	88	6	emotionally	emotionally	RB
hbr-org-5273	88	7	charged	charge	VBN
hbr-org-5273	88	8	;	;	:
hbr-org-5273	88	9	getting	get	VBG
hbr-org-5273	88	10	an	an	DT
hbr-org-5273	88	11	organization	organization	NN
hbr-org-5273	88	12	to	to	TO
hbr-org-5273	88	13	accept	accept	VB
hbr-org-5273	88	14	it	-PRON-	PRP
hbr-org-5273	88	15	takes	take	VBZ
hbr-org-5273	88	16	leadership	leadership	NN
hbr-org-5273	88	17	.	.	.
hbr-org-5273	89	1	Building	build	VBG
hbr-org-5273	89	2	a	a	DT
hbr-org-5273	89	3	Learning	Learning	NNP
hbr-org-5273	89	4	Culture	Culture	NNP
hbr-org-5273	89	5	Only	only	JJ
hbr-org-5273	89	6	leaders	leader	NNS
hbr-org-5273	89	7	can	can	MD
hbr-org-5273	89	8	create	create	VB
hbr-org-5273	89	9	and	and	CC
hbr-org-5273	89	10	reinforce	reinforce	VB
hbr-org-5273	89	11	a	a	DT
hbr-org-5273	89	12	culture	culture	NN
hbr-org-5273	89	13	that	that	WDT
hbr-org-5273	89	14	counteracts	counteract	VBZ
hbr-org-5273	89	15	the	the	DT
hbr-org-5273	89	16	blame	blame	NN
hbr-org-5273	89	17	game	game	NN
hbr-org-5273	89	18	and	and	CC
hbr-org-5273	89	19	makes	make	VBZ
hbr-org-5273	89	20	people	people	NNS
hbr-org-5273	89	21	feel	feel	VB
hbr-org-5273	89	22	both	both	DT
hbr-org-5273	89	23	comfortable	comfortable	JJ
hbr-org-5273	89	24	with	with	IN
hbr-org-5273	89	25	and	and	CC
hbr-org-5273	89	26	responsible	responsible	JJ
hbr-org-5273	89	27	for	for	IN
hbr-org-5273	89	28	surfacing	surface	VBG
hbr-org-5273	89	29	and	and	CC
hbr-org-5273	89	30	learning	learn	VBG
hbr-org-5273	89	31	from	from	IN
hbr-org-5273	89	32	failures	failure	NNS
hbr-org-5273	89	33	.	.	.
hbr-org-5273	90	1	(	(	-LRB-
hbr-org-5273	90	2	See	see	VB
hbr-org-5273	90	3	the	the	DT
hbr-org-5273	90	4	sidebar	sidebar	NN
hbr-org-5273	90	5	“	"	``
hbr-org-5273	90	6	How	how	WRB
hbr-org-5273	90	7	Leaders	leader	NNS
hbr-org-5273	90	8	Can	Can	MD
hbr-org-5273	90	9	Build	build	VB
hbr-org-5273	90	10	a	a	DT
hbr-org-5273	90	11	Psychologically	psychologically	RB
hbr-org-5273	90	12	Safe	Safe	NNP
hbr-org-5273	90	13	Environment	Environment	NNP
hbr-org-5273	90	14	.	.	.
hbr-org-5273	90	15	”	"	''
hbr-org-5273	90	16	)	)	-RRB-
hbr-org-5273	90	17	They	-PRON-	PRP
hbr-org-5273	90	18	should	should	MD
hbr-org-5273	90	19	insist	insist	VB
hbr-org-5273	90	20	that	that	IN
hbr-org-5273	90	21	their	-PRON-	PRP$
hbr-org-5273	90	22	organizations	organization	NNS
hbr-org-5273	90	23	develop	develop	VBP
hbr-org-5273	90	24	a	a	DT
hbr-org-5273	90	25	clear	clear	JJ
hbr-org-5273	90	26	understanding	understanding	NN
hbr-org-5273	90	27	of	of	IN
hbr-org-5273	90	28	what	what	WP
hbr-org-5273	90	29	happened	happen	VBD
hbr-org-5273	90	30	—	—	:
hbr-org-5273	90	31	not	not	RB
hbr-org-5273	90	32	of	of	IN
hbr-org-5273	90	33	“	"	``
hbr-org-5273	90	34	who	who	WP
hbr-org-5273	90	35	did	do	VBD
hbr-org-5273	90	36	it”—when	it”—when	NNP
hbr-org-5273	90	37	things	thing	NNS
hbr-org-5273	90	38	go	go	VB
hbr-org-5273	90	39	wrong	wrong	JJ
hbr-org-5273	90	40	.	.	.
hbr-org-5273	91	1	This	this	DT
hbr-org-5273	91	2	requires	require	VBZ
hbr-org-5273	91	3	consistently	consistently	RB
hbr-org-5273	91	4	reporting	report	VBG
hbr-org-5273	91	5	failures	failure	NNS
hbr-org-5273	91	6	,	,	,
hbr-org-5273	91	7	small	small	JJ
hbr-org-5273	91	8	and	and	CC
hbr-org-5273	91	9	large	large	JJ
hbr-org-5273	91	10	;	;	:
hbr-org-5273	91	11	systematically	systematically	RB
hbr-org-5273	91	12	analyzing	analyze	VBG
hbr-org-5273	91	13	them	-PRON-	PRP
hbr-org-5273	91	14	;	;	:
hbr-org-5273	91	15	and	and	CC
hbr-org-5273	91	16	proactively	proactively	RB
hbr-org-5273	91	17	searching	search	VBG
hbr-org-5273	91	18	for	for	IN
hbr-org-5273	91	19	opportunities	opportunity	NNS
hbr-org-5273	91	20	to	to	TO
hbr-org-5273	91	21	experiment	experiment	VB
hbr-org-5273	91	22	.	.	.
hbr-org-5273	92	1	How	how	WRB
hbr-org-5273	92	2	Leaders	leader	NNS
hbr-org-5273	92	3	Can	Can	MD
hbr-org-5273	92	4	Build	build	VB
hbr-org-5273	92	5	a	a	DT
hbr-org-5273	92	6	Psychologically	psychologically	RB
hbr-org-5273	92	7	Safe	safe	JJ
hbr-org-5273	92	8	Environment	Environment	NNP
hbr-org-5273	92	9	If	if	IN
hbr-org-5273	92	10	an	an	DT
hbr-org-5273	92	11	organization	organization	NN
hbr-org-5273	92	12	’s	’s	POS
hbr-org-5273	92	13	employees	employee	NNS
hbr-org-5273	92	14	are	be	VBP
hbr-org-5273	92	15	to	to	TO
hbr-org-5273	92	16	help	help	VB
hbr-org-5273	92	17	spot	spot	VB
hbr-org-5273	92	18	existing	exist	VBG
hbr-org-5273	92	19	and	and	CC
hbr-org-5273	92	20	pending	pende	VBG
hbr-org-5273	92	21	failures	failure	NNS
hbr-org-5273	92	22	and	and	CC
hbr-org-5273	92	23	to	to	TO
hbr-org-5273	92	24	learn	learn	VB
hbr-org-5273	92	25	from	from	IN
hbr-org-5273	92	26	them	-PRON-	PRP
hbr-org-5273	92	27	,	,	,
hbr-org-5273	92	28	their	-PRON-	PRP$
hbr-org-5273	92	29	leaders	leader	NNS
hbr-org-5273	92	30	must	must	MD
hbr-org-5273	92	31	make	make	VB
hbr-org-5273	92	32	it	-PRON-	PRP
hbr-org-5273	92	33	safe	safe	JJ
hbr-org-5273	92	34	to	to	TO
hbr-org-5273	92	35	speak	speak	VB
hbr-org-5273	92	36	up	up	RP
hbr-org-5273	92	37	.	.	.
hbr-org-5273	93	1	Julie	Julie	NNP
hbr-org-5273	93	2	Morath	Morath	NNP
hbr-org-5273	93	3	,	,	,
hbr-org-5273	93	4	the	the	DT
hbr-org-5273	93	5	chief	chief	JJ
hbr-org-5273	93	6	operating	operating	NN
hbr-org-5273	93	7	officer	officer	NN
hbr-org-5273	93	8	of	of	IN
hbr-org-5273	93	9	Children	Children	NNP
hbr-org-5273	93	10	’s	’s	POS
hbr-org-5273	93	11	Hospital	Hospital	NNP
hbr-org-5273	93	12	and	and	CC
hbr-org-5273	93	13	Clinics	Clinics	NNPS
hbr-org-5273	93	14	of	of	IN
hbr-org-5273	93	15	Minnesota	Minnesota	NNP
hbr-org-5273	93	16	from	from	IN
hbr-org-5273	93	17	1999	1999	CD
hbr-org-5273	93	18	to	to	IN
hbr-org-5273	93	19	2009	2009	CD
hbr-org-5273	93	20	,	,	,
hbr-org-5273	93	21	did	do	VBD
hbr-org-5273	93	22	just	just	RB
hbr-org-5273	93	23	that	that	DT
hbr-org-5273	93	24	when	when	WRB
hbr-org-5273	93	25	she	-PRON-	PRP
hbr-org-5273	93	26	led	lead	VBD
hbr-org-5273	93	27	a	a	DT
hbr-org-5273	93	28	highly	highly	RB
hbr-org-5273	93	29	successful	successful	JJ
hbr-org-5273	93	30	effort	effort	NN
hbr-org-5273	93	31	to	to	TO
hbr-org-5273	93	32	reduce	reduce	VB
hbr-org-5273	93	33	medical	medical	JJ
hbr-org-5273	93	34	errors	error	NNS
hbr-org-5273	93	35	.	.	.
hbr-org-5273	94	1	Here	here	RB
hbr-org-5273	94	2	are	be	VBP
hbr-org-5273	94	3	five	five	CD
hbr-org-5273	94	4	practices	practice	NNS
hbr-org-5273	94	5	I	-PRON-	PRP
hbr-org-5273	94	6	’ve	have	VB
hbr-org-5273	94	7	identified	identify	VBN
hbr-org-5273	94	8	in	in	IN
hbr-org-5273	94	9	my	-PRON-	PRP$
hbr-org-5273	94	10	research	research	NN
hbr-org-5273	94	11	,	,	,
hbr-org-5273	94	12	with	with	IN
hbr-org-5273	94	13	examples	example	NNS
hbr-org-5273	94	14	of	of	IN
hbr-org-5273	94	15	how	how	WRB
hbr-org-5273	94	16	Morath	Morath	NNP
hbr-org-5273	94	17	employed	employ	VBD
hbr-org-5273	94	18	them	-PRON-	PRP
hbr-org-5273	94	19	to	to	TO
hbr-org-5273	94	20	build	build	VB
hbr-org-5273	94	21	a	a	DT
hbr-org-5273	94	22	psychologically	psychologically	RB
hbr-org-5273	94	23	safe	safe	JJ
hbr-org-5273	94	24	environment	environment	NN
hbr-org-5273	94	25	.	.	.
hbr-org-5273	95	1	Frame	Frame	NNP
hbr-org-5273	95	2	the	the	DT
hbr-org-5273	95	3	Work	work	NN
hbr-org-5273	95	4	Accurately	accurately	RB
hbr-org-5273	95	5	People	People	NNS
hbr-org-5273	95	6	need	need	VBP
hbr-org-5273	95	7	a	a	DT
hbr-org-5273	95	8	shared	shared	JJ
hbr-org-5273	95	9	understanding	understanding	NN
hbr-org-5273	95	10	of	of	IN
hbr-org-5273	95	11	the	the	DT
hbr-org-5273	95	12	kinds	kind	NNS
hbr-org-5273	95	13	of	of	IN
hbr-org-5273	95	14	failures	failure	NNS
hbr-org-5273	95	15	that	that	WDT
hbr-org-5273	95	16	can	can	MD
hbr-org-5273	95	17	be	be	VB
hbr-org-5273	95	18	expected	expect	VBN
hbr-org-5273	95	19	to	to	TO
hbr-org-5273	95	20	occur	occur	VB
hbr-org-5273	95	21	in	in	IN
hbr-org-5273	95	22	a	a	DT
hbr-org-5273	95	23	given	give	VBN
hbr-org-5273	95	24	work	work	NN
hbr-org-5273	95	25	context	context	NN
hbr-org-5273	95	26	(	(	-LRB-
hbr-org-5273	95	27	routine	routine	JJ
hbr-org-5273	95	28	production	production	NN
hbr-org-5273	95	29	,	,	,
hbr-org-5273	95	30	complex	complex	JJ
hbr-org-5273	95	31	operations	operation	NNS
hbr-org-5273	95	32	,	,	,
hbr-org-5273	95	33	or	or	CC
hbr-org-5273	95	34	innovation	innovation	NN
hbr-org-5273	95	35	)	)	-RRB-
hbr-org-5273	95	36	and	and	CC
hbr-org-5273	95	37	why	why	WRB
hbr-org-5273	95	38	openness	openness	NN
hbr-org-5273	95	39	and	and	CC
hbr-org-5273	95	40	collaboration	collaboration	NN
hbr-org-5273	95	41	are	be	VBP
hbr-org-5273	95	42	important	important	JJ
hbr-org-5273	95	43	for	for	IN
hbr-org-5273	95	44	surfacing	surface	VBG
hbr-org-5273	95	45	and	and	CC
hbr-org-5273	95	46	learning	learn	VBG
hbr-org-5273	95	47	from	from	IN
hbr-org-5273	95	48	them	-PRON-	PRP
hbr-org-5273	95	49	.	.	.
hbr-org-5273	96	1	Accurate	accurate	JJ
hbr-org-5273	96	2	framing	framing	NN
hbr-org-5273	96	3	detoxifies	detoxifie	NNS
hbr-org-5273	96	4	failure	failure	NN
hbr-org-5273	96	5	.	.	.
hbr-org-5273	97	1	In	in	IN
hbr-org-5273	97	2	a	a	DT
hbr-org-5273	97	3	complex	complex	JJ
hbr-org-5273	97	4	operation	operation	NN
hbr-org-5273	97	5	like	like	IN
hbr-org-5273	97	6	a	a	DT
hbr-org-5273	97	7	hospital	hospital	NN
hbr-org-5273	97	8	,	,	,
hbr-org-5273	97	9	many	many	JJ
hbr-org-5273	97	10	consequential	consequential	JJ
hbr-org-5273	97	11	failures	failure	NNS
hbr-org-5273	97	12	are	be	VBP
hbr-org-5273	97	13	the	the	DT
hbr-org-5273	97	14	result	result	NN
hbr-org-5273	97	15	of	of	IN
hbr-org-5273	97	16	a	a	DT
hbr-org-5273	97	17	series	series	NN
hbr-org-5273	97	18	of	of	IN
hbr-org-5273	97	19	small	small	JJ
hbr-org-5273	97	20	events	event	NNS
hbr-org-5273	97	21	.	.	.
hbr-org-5273	98	1	To	to	TO
hbr-org-5273	98	2	heighten	heighten	VB
hbr-org-5273	98	3	awareness	awareness	NN
hbr-org-5273	98	4	of	of	IN
hbr-org-5273	98	5	this	this	DT
hbr-org-5273	98	6	system	system	NN
hbr-org-5273	98	7	complexity	complexity	NN
hbr-org-5273	98	8	,	,	,
hbr-org-5273	98	9	Morath	Morath	NNP
hbr-org-5273	98	10	presented	present	VBD
hbr-org-5273	98	11	data	datum	NNS
hbr-org-5273	98	12	on	on	IN
hbr-org-5273	98	13	U.S.	U.S.	NNP
hbr-org-5273	98	14	medical	medical	JJ
hbr-org-5273	98	15	error	error	NN
hbr-org-5273	98	16	rates	rate	NNS
hbr-org-5273	98	17	,	,	,
hbr-org-5273	98	18	organized	organize	VBN
hbr-org-5273	98	19	discussion	discussion	NN
hbr-org-5273	98	20	groups	group	NNS
hbr-org-5273	98	21	,	,	,
hbr-org-5273	98	22	and	and	CC
hbr-org-5273	98	23	built	build	VBD
hbr-org-5273	98	24	a	a	DT
hbr-org-5273	98	25	team	team	NN
hbr-org-5273	98	26	of	of	IN
hbr-org-5273	98	27	key	key	JJ
hbr-org-5273	98	28	influencers	influencer	NNS
hbr-org-5273	98	29	from	from	IN
hbr-org-5273	98	30	throughout	throughout	IN
hbr-org-5273	98	31	the	the	DT
hbr-org-5273	98	32	organization	organization	NN
hbr-org-5273	98	33	to	to	TO
hbr-org-5273	98	34	help	help	VB
hbr-org-5273	98	35	spread	spread	VB
hbr-org-5273	98	36	knowledge	knowledge	NN
hbr-org-5273	98	37	and	and	CC
hbr-org-5273	98	38	understanding	understanding	NN
hbr-org-5273	98	39	of	of	IN
hbr-org-5273	98	40	the	the	DT
hbr-org-5273	98	41	challenge	challenge	NN
hbr-org-5273	98	42	.	.	.
hbr-org-5273	99	1	Embrace	embrace	NN
hbr-org-5273	99	2	Messengers	messenger	NNS
hbr-org-5273	99	3	Those	those	DT
hbr-org-5273	99	4	who	who	WP
hbr-org-5273	99	5	come	come	VBP
hbr-org-5273	99	6	forward	forward	RB
hbr-org-5273	99	7	with	with	IN
hbr-org-5273	99	8	bad	bad	JJ
hbr-org-5273	99	9	news	news	NN
hbr-org-5273	99	10	,	,	,
hbr-org-5273	99	11	questions	question	NNS
hbr-org-5273	99	12	,	,	,
hbr-org-5273	99	13	concerns	concern	NNS
hbr-org-5273	99	14	,	,	,
hbr-org-5273	99	15	or	or	CC
hbr-org-5273	99	16	mistakes	mistake	NNS
hbr-org-5273	99	17	should	should	MD
hbr-org-5273	99	18	be	be	VB
hbr-org-5273	99	19	rewarded	reward	VBN
hbr-org-5273	99	20	rather	rather	RB
hbr-org-5273	99	21	than	than	IN
hbr-org-5273	99	22	shot	shoot	VBN
hbr-org-5273	99	23	.	.	.
hbr-org-5273	100	1	Celebrate	celebrate	VB
hbr-org-5273	100	2	the	the	DT
hbr-org-5273	100	3	value	value	NN
hbr-org-5273	100	4	of	of	IN
hbr-org-5273	100	5	the	the	DT
hbr-org-5273	100	6	news	news	NN
hbr-org-5273	100	7	first	first	RB
hbr-org-5273	100	8	and	and	CC
hbr-org-5273	100	9	then	then	RB
hbr-org-5273	100	10	figure	figure	VB
hbr-org-5273	100	11	out	out	RP
hbr-org-5273	100	12	how	how	WRB
hbr-org-5273	100	13	to	to	TO
hbr-org-5273	100	14	fix	fix	VB
hbr-org-5273	100	15	the	the	DT
hbr-org-5273	100	16	failure	failure	NN
hbr-org-5273	100	17	and	and	CC
hbr-org-5273	100	18	learn	learn	VB
hbr-org-5273	100	19	from	from	IN
hbr-org-5273	100	20	it	-PRON-	PRP
hbr-org-5273	100	21	.	.	.
hbr-org-5273	101	1	Morath	Morath	NNP
hbr-org-5273	101	2	implemented	implement	VBD
hbr-org-5273	101	3	“	"	``
hbr-org-5273	101	4	blameless	blameless	NNP
hbr-org-5273	101	5	reporting”—an	reporting”—an	NNP
hbr-org-5273	101	6	approach	approach	NN
hbr-org-5273	101	7	that	that	WDT
hbr-org-5273	101	8	encouraged	encourage	VBD
hbr-org-5273	101	9	employees	employee	NNS
hbr-org-5273	101	10	to	to	TO
hbr-org-5273	101	11	reveal	reveal	VB
hbr-org-5273	101	12	medical	medical	JJ
hbr-org-5273	101	13	errors	error	NNS
hbr-org-5273	101	14	and	and	CC
hbr-org-5273	101	15	near	near	JJ
hbr-org-5273	101	16	misses	miss	NNS
hbr-org-5273	101	17	anonymously	anonymously	RB
hbr-org-5273	101	18	.	.	.
hbr-org-5273	102	1	Her	-PRON-	PRP$
hbr-org-5273	102	2	team	team	NN
hbr-org-5273	102	3	created	create	VBD
hbr-org-5273	102	4	a	a	DT
hbr-org-5273	102	5	new	new	JJ
hbr-org-5273	102	6	patient	patient	JJ
hbr-org-5273	102	7	safety	safety	NN
hbr-org-5273	102	8	report	report	NN
hbr-org-5273	102	9	,	,	,
hbr-org-5273	102	10	which	which	WDT
hbr-org-5273	102	11	expanded	expand	VBD
hbr-org-5273	102	12	on	on	IN
hbr-org-5273	102	13	the	the	DT
hbr-org-5273	102	14	previous	previous	JJ
hbr-org-5273	102	15	version	version	NN
hbr-org-5273	102	16	by	by	IN
hbr-org-5273	102	17	asking	ask	VBG
hbr-org-5273	102	18	employees	employee	NNS
hbr-org-5273	102	19	to	to	TO
hbr-org-5273	102	20	describe	describe	VB
hbr-org-5273	102	21	incidents	incident	NNS
hbr-org-5273	102	22	in	in	IN
hbr-org-5273	102	23	their	-PRON-	PRP$
hbr-org-5273	102	24	own	own	JJ
hbr-org-5273	102	25	words	word	NNS
hbr-org-5273	102	26	and	and	CC
hbr-org-5273	102	27	to	to	TO
hbr-org-5273	102	28	comment	comment	VB
hbr-org-5273	102	29	on	on	IN
hbr-org-5273	102	30	the	the	DT
hbr-org-5273	102	31	possible	possible	JJ
hbr-org-5273	102	32	causes	cause	NNS
hbr-org-5273	102	33	.	.	.
hbr-org-5273	103	1	Soon	soon	RB
hbr-org-5273	103	2	after	after	IN
hbr-org-5273	103	3	the	the	DT
hbr-org-5273	103	4	new	new	JJ
hbr-org-5273	103	5	system	system	NN
hbr-org-5273	103	6	was	be	VBD
hbr-org-5273	103	7	implemented	implement	VBN
hbr-org-5273	103	8	,	,	,
hbr-org-5273	103	9	the	the	DT
hbr-org-5273	103	10	rate	rate	NN
hbr-org-5273	103	11	of	of	IN
hbr-org-5273	103	12	reported	report	VBN
hbr-org-5273	103	13	failures	failure	NNS
hbr-org-5273	103	14	shot	shoot	VBD
hbr-org-5273	103	15	up	up	RB
hbr-org-5273	103	16	.	.	.
hbr-org-5273	104	1	Morath	Morath	NNP
hbr-org-5273	104	2	encouraged	encourage	VBD
hbr-org-5273	104	3	her	-PRON-	PRP$
hbr-org-5273	104	4	people	people	NNS
hbr-org-5273	104	5	to	to	TO
hbr-org-5273	104	6	view	view	VB
hbr-org-5273	104	7	the	the	DT
hbr-org-5273	104	8	data	datum	NNS
hbr-org-5273	104	9	as	as	IN
hbr-org-5273	104	10	good	good	JJ
hbr-org-5273	104	11	news	news	NN
hbr-org-5273	104	12	,	,	,
hbr-org-5273	104	13	because	because	IN
hbr-org-5273	104	14	the	the	DT
hbr-org-5273	104	15	hospital	hospital	NN
hbr-org-5273	104	16	could	could	MD
hbr-org-5273	104	17	learn	learn	VB
hbr-org-5273	104	18	from	from	IN
hbr-org-5273	104	19	failures	failure	NNS
hbr-org-5273	104	20	—	—	:
hbr-org-5273	104	21	and	and	CC
hbr-org-5273	104	22	made	make	VBD
hbr-org-5273	104	23	sure	sure	JJ
hbr-org-5273	104	24	that	that	IN
hbr-org-5273	104	25	teams	team	NNS
hbr-org-5273	104	26	were	be	VBD
hbr-org-5273	104	27	assigned	assign	VBN
hbr-org-5273	104	28	to	to	TO
hbr-org-5273	104	29	analyze	analyze	VB
hbr-org-5273	104	30	every	every	DT
hbr-org-5273	104	31	incident	incident	NN
hbr-org-5273	104	32	.	.	.
hbr-org-5273	105	1	Acknowledge	Acknowledge	NNP
hbr-org-5273	105	2	Limits	limit	NNS
hbr-org-5273	105	3	Being	be	VBG
hbr-org-5273	105	4	open	open	JJ
hbr-org-5273	105	5	about	about	IN
hbr-org-5273	105	6	what	what	WP
hbr-org-5273	105	7	you	-PRON-	PRP
hbr-org-5273	105	8	do	do	VBP
hbr-org-5273	105	9	n’t	not	RB
hbr-org-5273	105	10	know	know	VB
hbr-org-5273	105	11	,	,	,
hbr-org-5273	105	12	mistakes	mistake	NNS
hbr-org-5273	105	13	you	-PRON-	PRP
hbr-org-5273	105	14	’ve	have	VB
hbr-org-5273	105	15	made	make	VBN
hbr-org-5273	105	16	,	,	,
hbr-org-5273	105	17	and	and	CC
hbr-org-5273	105	18	what	what	WP
hbr-org-5273	105	19	you	-PRON-	PRP
hbr-org-5273	105	20	ca	can	MD
hbr-org-5273	105	21	n’t	not	RB
hbr-org-5273	105	22	get	get	VB
hbr-org-5273	105	23	done	do	VBN
hbr-org-5273	105	24	alone	alone	RB
hbr-org-5273	105	25	will	will	MD
hbr-org-5273	105	26	encourage	encourage	VB
hbr-org-5273	105	27	others	other	NNS
hbr-org-5273	105	28	to	to	TO
hbr-org-5273	105	29	do	do	VB
hbr-org-5273	105	30	the	the	DT
hbr-org-5273	105	31	same	same	JJ
hbr-org-5273	105	32	.	.	.
hbr-org-5273	106	1	As	as	RB
hbr-org-5273	106	2	soon	soon	RB
hbr-org-5273	106	3	as	as	IN
hbr-org-5273	106	4	she	-PRON-	PRP
hbr-org-5273	106	5	joined	join	VBD
hbr-org-5273	106	6	the	the	DT
hbr-org-5273	106	7	hospital	hospital	NN
hbr-org-5273	106	8	,	,	,
hbr-org-5273	106	9	Morath	Morath	NNP
hbr-org-5273	106	10	explained	explain	VBD
hbr-org-5273	106	11	her	-PRON-	PRP$
hbr-org-5273	106	12	passion	passion	NN
hbr-org-5273	106	13	for	for	IN
hbr-org-5273	106	14	patient	patient	JJ
hbr-org-5273	106	15	safety	safety	NN
hbr-org-5273	106	16	and	and	CC
hbr-org-5273	106	17	acknowledged	acknowledge	VBD
hbr-org-5273	106	18	that	that	IN
hbr-org-5273	106	19	as	as	IN
hbr-org-5273	106	20	a	a	DT
hbr-org-5273	106	21	newcomer	newcomer	NN
hbr-org-5273	106	22	,	,	,
hbr-org-5273	106	23	she	-PRON-	PRP
hbr-org-5273	106	24	had	have	VBD
hbr-org-5273	106	25	only	only	RB
hbr-org-5273	106	26	limited	limited	JJ
hbr-org-5273	106	27	knowledge	knowledge	NN
hbr-org-5273	106	28	of	of	IN
hbr-org-5273	106	29	how	how	WRB
hbr-org-5273	106	30	things	thing	NNS
hbr-org-5273	106	31	worked	work	VBD
hbr-org-5273	106	32	at	at	IN
hbr-org-5273	106	33	Children	Children	NNP
hbr-org-5273	106	34	’s	’s	POS
hbr-org-5273	106	35	.	.	.
hbr-org-5273	107	1	In	in	IN
hbr-org-5273	107	2	group	group	NN
hbr-org-5273	107	3	presentations	presentation	NNS
hbr-org-5273	107	4	and	and	CC
hbr-org-5273	107	5	one	one	CD
hbr-org-5273	107	6	-	-	HYPH
hbr-org-5273	107	7	on	on	IN
hbr-org-5273	107	8	-	-	HYPH
hbr-org-5273	107	9	one	one	CD
hbr-org-5273	107	10	discussions	discussion	NNS
hbr-org-5273	107	11	,	,	,
hbr-org-5273	107	12	she	-PRON-	PRP
hbr-org-5273	107	13	made	make	VBD
hbr-org-5273	107	14	clear	clear	JJ
hbr-org-5273	107	15	that	that	IN
hbr-org-5273	107	16	she	-PRON-	PRP
hbr-org-5273	107	17	would	would	MD
hbr-org-5273	107	18	need	need	VB
hbr-org-5273	107	19	everyone	everyone	NN
hbr-org-5273	107	20	’s	’s	POS
hbr-org-5273	107	21	help	help	NN
hbr-org-5273	107	22	to	to	TO
hbr-org-5273	107	23	reduce	reduce	VB
hbr-org-5273	107	24	errors	error	NNS
hbr-org-5273	107	25	.	.	.
hbr-org-5273	108	1	Invite	invite	VB
hbr-org-5273	108	2	Participation	Participation	NNP
hbr-org-5273	108	3	Ask	ask	VBP
hbr-org-5273	108	4	for	for	IN
hbr-org-5273	108	5	observations	observation	NNS
hbr-org-5273	108	6	and	and	CC
hbr-org-5273	108	7	ideas	idea	NNS
hbr-org-5273	108	8	and	and	CC
hbr-org-5273	108	9	create	create	VB
hbr-org-5273	108	10	opportunities	opportunity	NNS
hbr-org-5273	108	11	for	for	IN
hbr-org-5273	108	12	people	people	NNS
hbr-org-5273	108	13	to	to	TO
hbr-org-5273	108	14	detect	detect	VB
hbr-org-5273	108	15	and	and	CC
hbr-org-5273	108	16	analyze	analyze	VB
hbr-org-5273	108	17	failures	failure	NNS
hbr-org-5273	108	18	and	and	CC
hbr-org-5273	108	19	promote	promote	VBP
hbr-org-5273	108	20	intelligent	intelligent	JJ
hbr-org-5273	108	21	experiments	experiment	NNS
hbr-org-5273	108	22	.	.	.
hbr-org-5273	109	1	Inviting	invite	VBG
hbr-org-5273	109	2	participation	participation	NN
hbr-org-5273	109	3	helps	help	VBZ
hbr-org-5273	109	4	defuse	defuse	VB
hbr-org-5273	109	5	resistance	resistance	NN
hbr-org-5273	109	6	and	and	CC
hbr-org-5273	109	7	defensiveness	defensiveness	NN
hbr-org-5273	109	8	.	.	.
hbr-org-5273	110	1	Morath	Morath	NNP
hbr-org-5273	110	2	set	set	VBD
hbr-org-5273	110	3	up	up	RP
hbr-org-5273	110	4	cross	cross	JJ
hbr-org-5273	110	5	-	-	JJ
hbr-org-5273	110	6	disciplinary	disciplinary	JJ
hbr-org-5273	110	7	teams	team	NNS
hbr-org-5273	110	8	to	to	TO
hbr-org-5273	110	9	analyze	analyze	VB
hbr-org-5273	110	10	failures	failure	NNS
hbr-org-5273	110	11	and	and	CC
hbr-org-5273	110	12	personally	personally	RB
hbr-org-5273	110	13	asked	ask	VBD
hbr-org-5273	110	14	thoughtful	thoughtful	JJ
hbr-org-5273	110	15	questions	question	NNS
hbr-org-5273	110	16	of	of	IN
hbr-org-5273	110	17	employees	employee	NNS
hbr-org-5273	110	18	at	at	IN
hbr-org-5273	110	19	all	all	DT
hbr-org-5273	110	20	levels	level	NNS
hbr-org-5273	110	21	.	.	.
hbr-org-5273	111	1	Early	early	RB
hbr-org-5273	111	2	on	on	RB
hbr-org-5273	111	3	,	,	,
hbr-org-5273	111	4	she	-PRON-	PRP
hbr-org-5273	111	5	invited	invite	VBD
hbr-org-5273	111	6	people	people	NNS
hbr-org-5273	111	7	to	to	TO
hbr-org-5273	111	8	reflect	reflect	VB
hbr-org-5273	111	9	on	on	IN
hbr-org-5273	111	10	their	-PRON-	PRP$
hbr-org-5273	111	11	recent	recent	JJ
hbr-org-5273	111	12	experiences	experience	NNS
hbr-org-5273	111	13	in	in	IN
hbr-org-5273	111	14	caring	care	VBG
hbr-org-5273	111	15	for	for	IN
hbr-org-5273	111	16	patients	patient	NNS
hbr-org-5273	111	17	:	:	:
hbr-org-5273	111	18	Was	be	VBD
hbr-org-5273	111	19	everything	everything	NN
hbr-org-5273	111	20	as	as	RB
hbr-org-5273	111	21	safe	safe	JJ
hbr-org-5273	111	22	as	as	IN
hbr-org-5273	111	23	they	-PRON-	PRP
hbr-org-5273	111	24	would	would	MD
hbr-org-5273	111	25	have	have	VB
hbr-org-5273	111	26	wanted	want	VBN
hbr-org-5273	111	27	it	-PRON-	PRP
hbr-org-5273	111	28	to	to	TO
hbr-org-5273	111	29	be	be	VB
hbr-org-5273	111	30	?	?	.
hbr-org-5273	112	1	This	this	DT
hbr-org-5273	112	2	helped	help	VBD
hbr-org-5273	112	3	them	-PRON-	PRP
hbr-org-5273	112	4	recognize	recognize	VB
hbr-org-5273	112	5	that	that	IN
hbr-org-5273	112	6	the	the	DT
hbr-org-5273	112	7	hospital	hospital	NN
hbr-org-5273	112	8	had	have	VBD
hbr-org-5273	112	9	room	room	NN
hbr-org-5273	112	10	for	for	IN
hbr-org-5273	112	11	improvement	improvement	NN
hbr-org-5273	112	12	.	.	.
hbr-org-5273	113	1	Suddenly	suddenly	RB
hbr-org-5273	113	2	,	,	,
hbr-org-5273	113	3	people	people	NNS
hbr-org-5273	113	4	were	be	VBD
hbr-org-5273	113	5	lining	line	VBG
hbr-org-5273	113	6	up	up	RP
hbr-org-5273	113	7	to	to	TO
hbr-org-5273	113	8	help	help	VB
hbr-org-5273	113	9	.	.	.
hbr-org-5273	114	1	Set	Set	NNP
hbr-org-5273	114	2	Boundaries	Boundaries	NNPS
hbr-org-5273	114	3	and	and	CC
hbr-org-5273	114	4	Hold	hold	VB
hbr-org-5273	114	5	People	People	NNS
hbr-org-5273	114	6	Accountable	Accountable	NNP
hbr-org-5273	114	7	Paradoxically	paradoxically	RB
hbr-org-5273	114	8	,	,	,
hbr-org-5273	114	9	people	people	NNS
hbr-org-5273	114	10	feel	feel	VBP
hbr-org-5273	114	11	psychologically	psychologically	RB
hbr-org-5273	114	12	safer	safe	JJR
hbr-org-5273	114	13	when	when	WRB
hbr-org-5273	114	14	leaders	leader	NNS
hbr-org-5273	114	15	are	be	VBP
hbr-org-5273	114	16	clear	clear	JJ
hbr-org-5273	114	17	about	about	IN
hbr-org-5273	114	18	what	what	WP
hbr-org-5273	114	19	acts	act	NNS
hbr-org-5273	114	20	are	be	VBP
hbr-org-5273	114	21	blameworthy	blameworthy	JJ
hbr-org-5273	114	22	.	.	.
hbr-org-5273	115	1	And	and	CC
hbr-org-5273	115	2	there	there	EX
hbr-org-5273	115	3	must	must	MD
hbr-org-5273	115	4	be	be	VB
hbr-org-5273	115	5	consequences	consequence	NNS
hbr-org-5273	115	6	.	.	.
hbr-org-5273	116	1	But	but	CC
hbr-org-5273	116	2	if	if	IN
hbr-org-5273	116	3	someone	someone	NN
hbr-org-5273	116	4	is	be	VBZ
hbr-org-5273	116	5	punished	punish	VBN
hbr-org-5273	116	6	or	or	CC
hbr-org-5273	116	7	fired	fire	VBN
hbr-org-5273	116	8	,	,	,
hbr-org-5273	116	9	tell	tell	VB
hbr-org-5273	116	10	those	those	DT
hbr-org-5273	116	11	directly	directly	RB
hbr-org-5273	116	12	and	and	CC
hbr-org-5273	116	13	indirectly	indirectly	RB
hbr-org-5273	116	14	affected	affect	VBD
hbr-org-5273	116	15	what	what	WP
hbr-org-5273	116	16	happened	happen	VBD
hbr-org-5273	116	17	and	and	CC
hbr-org-5273	116	18	why	why	WRB
hbr-org-5273	116	19	it	-PRON-	PRP
hbr-org-5273	116	20	warranted	warrant	VBD
hbr-org-5273	116	21	blame	blame	NN
hbr-org-5273	116	22	.	.	.
hbr-org-5273	117	1	When	when	WRB
hbr-org-5273	117	2	she	-PRON-	PRP
hbr-org-5273	117	3	instituted	institute	VBD
hbr-org-5273	117	4	blameless	blameless	JJ
hbr-org-5273	117	5	reporting	reporting	NN
hbr-org-5273	117	6	,	,	,
hbr-org-5273	117	7	Morath	Morath	NNP
hbr-org-5273	117	8	explained	explain	VBD
hbr-org-5273	117	9	to	to	IN
hbr-org-5273	117	10	employees	employee	NNS
hbr-org-5273	117	11	that	that	IN
hbr-org-5273	117	12	although	although	IN
hbr-org-5273	117	13	reporting	reporting	NN
hbr-org-5273	117	14	would	would	MD
hbr-org-5273	117	15	not	not	RB
hbr-org-5273	117	16	be	be	VB
hbr-org-5273	117	17	punished	punish	VBN
hbr-org-5273	117	18	,	,	,
hbr-org-5273	117	19	specific	specific	JJ
hbr-org-5273	117	20	behaviors	behavior	NNS
hbr-org-5273	117	21	(	(	-LRB-
hbr-org-5273	117	22	such	such	JJ
hbr-org-5273	117	23	as	as	IN
hbr-org-5273	117	24	reckless	reckless	JJ
hbr-org-5273	117	25	conduct	conduct	NN
hbr-org-5273	117	26	,	,	,
hbr-org-5273	117	27	conscious	conscious	JJ
hbr-org-5273	117	28	violation	violation	NN
hbr-org-5273	117	29	of	of	IN
hbr-org-5273	117	30	standards	standard	NNS
hbr-org-5273	117	31	,	,	,
hbr-org-5273	117	32	failing	fail	VBG
hbr-org-5273	117	33	to	to	TO
hbr-org-5273	117	34	ask	ask	VB
hbr-org-5273	117	35	for	for	IN
hbr-org-5273	117	36	help	help	NN
hbr-org-5273	117	37	when	when	WRB
hbr-org-5273	117	38	over	over	IN
hbr-org-5273	117	39	one	one	CD
hbr-org-5273	117	40	’s	’s	POS
hbr-org-5273	117	41	head	head	NN
hbr-org-5273	117	42	)	)	-RRB-
hbr-org-5273	117	43	would	would	MD
hbr-org-5273	117	44	.	.	.
hbr-org-5273	118	1	If	if	IN
hbr-org-5273	118	2	someone	someone	NN
hbr-org-5273	118	3	makes	make	VBZ
hbr-org-5273	118	4	the	the	DT
hbr-org-5273	118	5	same	same	JJ
hbr-org-5273	118	6	mistake	mistake	NN
hbr-org-5273	118	7	three	three	CD
hbr-org-5273	118	8	times	time	NNS
hbr-org-5273	118	9	and	and	CC
hbr-org-5273	118	10	is	be	VBZ
hbr-org-5273	118	11	then	then	RB
hbr-org-5273	118	12	laid	lay	VBN
hbr-org-5273	118	13	off	off	RP
hbr-org-5273	118	14	,	,	,
hbr-org-5273	118	15	coworkers	coworker	NNS
hbr-org-5273	118	16	usually	usually	RB
hbr-org-5273	118	17	express	express	VBP
hbr-org-5273	118	18	relief	relief	NN
hbr-org-5273	118	19	,	,	,
hbr-org-5273	118	20	along	along	IN
hbr-org-5273	118	21	with	with	IN
hbr-org-5273	118	22	sadness	sadness	NN
hbr-org-5273	118	23	and	and	CC
hbr-org-5273	118	24	concern	concern	NN
hbr-org-5273	118	25	—	—	:
hbr-org-5273	118	26	they	-PRON-	PRP
hbr-org-5273	118	27	understand	understand	VBP
hbr-org-5273	118	28	that	that	IN
hbr-org-5273	118	29	patients	patient	NNS
hbr-org-5273	118	30	were	be	VBD
hbr-org-5273	118	31	at	at	IN
hbr-org-5273	118	32	risk	risk	NN
hbr-org-5273	118	33	and	and	CC
hbr-org-5273	118	34	that	that	IN
hbr-org-5273	118	35	extra	extra	JJ
hbr-org-5273	118	36	vigilance	vigilance	NN
hbr-org-5273	118	37	was	be	VBD
hbr-org-5273	118	38	required	require	VBN
hbr-org-5273	118	39	from	from	IN
hbr-org-5273	118	40	others	other	NNS
hbr-org-5273	118	41	to	to	TO
hbr-org-5273	118	42	counterbalance	counterbalance	VB
hbr-org-5273	118	43	the	the	DT
hbr-org-5273	118	44	person	person	NN
hbr-org-5273	118	45	’s	’s	POS
hbr-org-5273	118	46	shortcomings	shortcoming	NNS
hbr-org-5273	118	47	.	.	.
hbr-org-5273	119	1	Leaders	leader	NNS
hbr-org-5273	119	2	should	should	MD
hbr-org-5273	119	3	also	also	RB
hbr-org-5273	119	4	send	send	VB
hbr-org-5273	119	5	the	the	DT
hbr-org-5273	119	6	right	right	JJ
hbr-org-5273	119	7	message	message	NN
hbr-org-5273	119	8	about	about	IN
hbr-org-5273	119	9	the	the	DT
hbr-org-5273	119	10	nature	nature	NN
hbr-org-5273	119	11	of	of	IN
hbr-org-5273	119	12	the	the	DT
hbr-org-5273	119	13	work	work	NN
hbr-org-5273	119	14	,	,	,
hbr-org-5273	119	15	such	such	JJ
hbr-org-5273	119	16	as	as	IN
hbr-org-5273	119	17	reminding	remind	VBG
hbr-org-5273	119	18	people	people	NNS
hbr-org-5273	119	19	in	in	IN
hbr-org-5273	119	20	R&D	R&D	NNP
hbr-org-5273	119	21	,	,	,
hbr-org-5273	119	22	“	"	``
hbr-org-5273	119	23	We	-PRON-	PRP
hbr-org-5273	119	24	’re	be	VBZ
hbr-org-5273	119	25	in	in	IN
hbr-org-5273	119	26	the	the	DT
hbr-org-5273	119	27	discovery	discovery	NN
hbr-org-5273	119	28	business	business	NN
hbr-org-5273	119	29	,	,	,
hbr-org-5273	119	30	and	and	CC
hbr-org-5273	119	31	the	the	DT
hbr-org-5273	119	32	faster	fast	RBR
hbr-org-5273	119	33	we	-PRON-	PRP
hbr-org-5273	119	34	fail	fail	VBP
hbr-org-5273	119	35	,	,	,
hbr-org-5273	119	36	the	the	DT
hbr-org-5273	119	37	faster	fast	RBR
hbr-org-5273	119	38	we	-PRON-	PRP
hbr-org-5273	119	39	’ll	will	MD
hbr-org-5273	119	40	succeed	succeed	VB
hbr-org-5273	119	41	.	.	.
hbr-org-5273	119	42	”	"	''
hbr-org-5273	119	43	I	-PRON-	PRP
hbr-org-5273	119	44	have	have	VBP
hbr-org-5273	119	45	found	find	VBN
hbr-org-5273	119	46	that	that	IN
hbr-org-5273	119	47	managers	manager	NNS
hbr-org-5273	119	48	often	often	RB
hbr-org-5273	119	49	do	do	VBP
hbr-org-5273	119	50	n’t	not	RB
hbr-org-5273	119	51	understand	understand	VB
hbr-org-5273	119	52	or	or	CC
hbr-org-5273	119	53	appreciate	appreciate	VB
hbr-org-5273	119	54	this	this	DT
hbr-org-5273	119	55	subtle	subtle	JJ
hbr-org-5273	119	56	but	but	CC
hbr-org-5273	119	57	crucial	crucial	JJ
hbr-org-5273	119	58	point	point	NN
hbr-org-5273	119	59	.	.	.
hbr-org-5273	120	1	They	-PRON-	PRP
hbr-org-5273	120	2	also	also	RB
hbr-org-5273	120	3	may	may	MD
hbr-org-5273	120	4	approach	approach	VB
hbr-org-5273	120	5	failure	failure	NN
hbr-org-5273	120	6	in	in	IN
hbr-org-5273	120	7	a	a	DT
hbr-org-5273	120	8	way	way	NN
hbr-org-5273	120	9	that	that	WDT
hbr-org-5273	120	10	is	be	VBZ
hbr-org-5273	120	11	inappropriate	inappropriate	JJ
hbr-org-5273	120	12	for	for	IN
hbr-org-5273	120	13	the	the	DT
hbr-org-5273	120	14	context	context	NN
hbr-org-5273	120	15	.	.	.
hbr-org-5273	121	1	For	for	IN
hbr-org-5273	121	2	example	example	NN
hbr-org-5273	121	3	,	,	,
hbr-org-5273	121	4	statistical	statistical	JJ
hbr-org-5273	121	5	process	process	NN
hbr-org-5273	121	6	control	control	NN
hbr-org-5273	121	7	,	,	,
hbr-org-5273	121	8	which	which	WDT
hbr-org-5273	121	9	uses	use	VBZ
hbr-org-5273	121	10	data	datum	NNS
hbr-org-5273	121	11	analysis	analysis	NN
hbr-org-5273	121	12	to	to	TO
hbr-org-5273	121	13	assess	assess	VB
hbr-org-5273	121	14	unwarranted	unwarranted	JJ
hbr-org-5273	121	15	variances	variance	NNS
hbr-org-5273	121	16	,	,	,
hbr-org-5273	121	17	is	be	VBZ
hbr-org-5273	121	18	not	not	RB
hbr-org-5273	121	19	good	good	JJ
hbr-org-5273	121	20	for	for	IN
hbr-org-5273	121	21	catching	catch	VBG
hbr-org-5273	121	22	and	and	CC
hbr-org-5273	121	23	correcting	correct	VBG
hbr-org-5273	121	24	random	random	JJ
hbr-org-5273	121	25	invisible	invisible	JJ
hbr-org-5273	121	26	glitches	glitch	NNS
hbr-org-5273	121	27	such	such	JJ
hbr-org-5273	121	28	as	as	IN
hbr-org-5273	121	29	software	software	NN
hbr-org-5273	121	30	bugs	bug	NNS
hbr-org-5273	121	31	.	.	.
hbr-org-5273	122	1	Nor	nor	CC
hbr-org-5273	122	2	does	do	VBZ
hbr-org-5273	122	3	it	-PRON-	PRP
hbr-org-5273	122	4	help	help	VB
hbr-org-5273	122	5	in	in	IN
hbr-org-5273	122	6	the	the	DT
hbr-org-5273	122	7	development	development	NN
hbr-org-5273	122	8	of	of	IN
hbr-org-5273	122	9	creative	creative	JJ
hbr-org-5273	122	10	new	new	JJ
hbr-org-5273	122	11	products	product	NNS
hbr-org-5273	122	12	.	.	.
hbr-org-5273	123	1	Conversely	conversely	RB
hbr-org-5273	123	2	,	,	,
hbr-org-5273	123	3	though	though	IN
hbr-org-5273	123	4	great	great	JJ
hbr-org-5273	123	5	scientists	scientist	NNS
hbr-org-5273	123	6	intuitively	intuitively	RB
hbr-org-5273	123	7	adhere	adhere	VBP
hbr-org-5273	123	8	to	to	IN
hbr-org-5273	123	9	IDEO	IDEO	NNP
hbr-org-5273	123	10	’s	’s	POS
hbr-org-5273	123	11	slogan	slogan	NN
hbr-org-5273	123	12	,	,	,
hbr-org-5273	123	13	“	"	``
hbr-org-5273	123	14	Fail	fail	VB
hbr-org-5273	123	15	often	often	RB
hbr-org-5273	123	16	in	in	IN
hbr-org-5273	123	17	order	order	NN
hbr-org-5273	123	18	to	to	TO
hbr-org-5273	123	19	succeed	succeed	VB
hbr-org-5273	123	20	sooner	soon	RBR
hbr-org-5273	123	21	,	,	,
hbr-org-5273	123	22	”	"	''
hbr-org-5273	123	23	it	-PRON-	PRP
hbr-org-5273	123	24	would	would	MD
hbr-org-5273	123	25	hardly	hardly	RB
hbr-org-5273	123	26	promote	promote	VB
hbr-org-5273	123	27	success	success	NN
hbr-org-5273	123	28	in	in	IN
hbr-org-5273	123	29	a	a	DT
hbr-org-5273	123	30	manufacturing	manufacturing	NN
hbr-org-5273	123	31	plant	plant	NN
hbr-org-5273	123	32	.	.	.
hbr-org-5273	124	1	The	the	DT
hbr-org-5273	124	2	slogan	slogan	NN
hbr-org-5273	124	3	“	"	``
hbr-org-5273	124	4	Fail	fail	VB
hbr-org-5273	124	5	often	often	RB
hbr-org-5273	124	6	in	in	IN
hbr-org-5273	124	7	order	order	NN
hbr-org-5273	124	8	to	to	TO
hbr-org-5273	124	9	succeed	succeed	VB
hbr-org-5273	124	10	sooner	soon	RBR
hbr-org-5273	124	11	”	"	''
hbr-org-5273	124	12	would	would	MD
hbr-org-5273	124	13	hardly	hardly	RB
hbr-org-5273	124	14	promote	promote	VB
hbr-org-5273	124	15	success	success	NN
hbr-org-5273	124	16	in	in	IN
hbr-org-5273	124	17	a	a	DT
hbr-org-5273	124	18	manufacturing	manufacturing	NN
hbr-org-5273	124	19	plant	plant	NN
hbr-org-5273	124	20	.	.	.
hbr-org-5273	125	1	Often	often	RB
hbr-org-5273	125	2	one	one	CD
hbr-org-5273	125	3	context	context	NN
hbr-org-5273	125	4	or	or	CC
hbr-org-5273	125	5	one	one	CD
hbr-org-5273	125	6	kind	kind	NN
hbr-org-5273	125	7	of	of	IN
hbr-org-5273	125	8	work	work	NN
hbr-org-5273	125	9	dominates	dominate	VBZ
hbr-org-5273	125	10	the	the	DT
hbr-org-5273	125	11	culture	culture	NN
hbr-org-5273	125	12	of	of	IN
hbr-org-5273	125	13	an	an	DT
hbr-org-5273	125	14	enterprise	enterprise	NN
hbr-org-5273	125	15	and	and	CC
hbr-org-5273	125	16	shapes	shape	VBZ
hbr-org-5273	125	17	how	how	WRB
hbr-org-5273	125	18	it	-PRON-	PRP
hbr-org-5273	125	19	treats	treat	VBZ
hbr-org-5273	125	20	failure	failure	NN
hbr-org-5273	125	21	.	.	.
hbr-org-5273	126	1	For	for	IN
hbr-org-5273	126	2	instance	instance	NN
hbr-org-5273	126	3	,	,	,
hbr-org-5273	126	4	automotive	automotive	JJ
hbr-org-5273	126	5	companies	company	NNS
hbr-org-5273	126	6	,	,	,
hbr-org-5273	126	7	with	with	IN
hbr-org-5273	126	8	their	-PRON-	PRP$
hbr-org-5273	126	9	predictable	predictable	JJ
hbr-org-5273	126	10	,	,	,
hbr-org-5273	126	11	high	high	JJ
hbr-org-5273	126	12	-	-	HYPH
hbr-org-5273	126	13	volume	volume	NN
hbr-org-5273	126	14	operations	operation	NNS
hbr-org-5273	126	15	,	,	,
hbr-org-5273	126	16	understandably	understandably	RB
hbr-org-5273	126	17	tend	tend	VBP
hbr-org-5273	126	18	to	to	TO
hbr-org-5273	126	19	view	view	VB
hbr-org-5273	126	20	failure	failure	NN
hbr-org-5273	126	21	as	as	IN
hbr-org-5273	126	22	something	something	NN
hbr-org-5273	126	23	that	that	WDT
hbr-org-5273	126	24	can	can	MD
hbr-org-5273	126	25	and	and	CC
hbr-org-5273	126	26	should	should	MD
hbr-org-5273	126	27	be	be	VB
hbr-org-5273	126	28	prevented	prevent	VBN
hbr-org-5273	126	29	.	.	.
hbr-org-5273	127	1	But	but	CC
hbr-org-5273	127	2	most	most	JJS
hbr-org-5273	127	3	organizations	organization	NNS
hbr-org-5273	127	4	engage	engage	VBP
hbr-org-5273	127	5	in	in	IN
hbr-org-5273	127	6	all	all	DT
hbr-org-5273	127	7	three	three	CD
hbr-org-5273	127	8	kinds	kind	NNS
hbr-org-5273	127	9	of	of	IN
hbr-org-5273	127	10	work	work	NN
hbr-org-5273	127	11	discussed	discuss	VBN
hbr-org-5273	127	12	above	above	RB
hbr-org-5273	127	13	—	—	:
hbr-org-5273	127	14	routine	routine	JJ
hbr-org-5273	127	15	,	,	,
hbr-org-5273	127	16	complex	complex	JJ
hbr-org-5273	127	17	,	,	,
hbr-org-5273	127	18	and	and	CC
hbr-org-5273	127	19	frontier	frontier	NN
hbr-org-5273	127	20	.	.	.
hbr-org-5273	128	1	Leaders	leader	NNS
hbr-org-5273	128	2	must	must	MD
hbr-org-5273	128	3	ensure	ensure	VB
hbr-org-5273	128	4	that	that	IN
hbr-org-5273	128	5	the	the	DT
hbr-org-5273	128	6	right	right	JJ
hbr-org-5273	128	7	approach	approach	NN
hbr-org-5273	128	8	to	to	IN
hbr-org-5273	128	9	learning	learn	VBG
hbr-org-5273	128	10	from	from	IN
hbr-org-5273	128	11	failure	failure	NN
hbr-org-5273	128	12	is	be	VBZ
hbr-org-5273	128	13	applied	apply	VBN
hbr-org-5273	128	14	in	in	IN
hbr-org-5273	128	15	each	each	DT
hbr-org-5273	128	16	.	.	.
hbr-org-5273	129	1	All	all	DT
hbr-org-5273	129	2	organizations	organization	NNS
hbr-org-5273	129	3	learn	learn	VBP
hbr-org-5273	129	4	from	from	IN
hbr-org-5273	129	5	failure	failure	NN
hbr-org-5273	129	6	through	through	IN
hbr-org-5273	129	7	three	three	CD
hbr-org-5273	129	8	essential	essential	JJ
hbr-org-5273	129	9	activities	activity	NNS
hbr-org-5273	129	10	:	:	:
hbr-org-5273	129	11	detection	detection	NN
hbr-org-5273	129	12	,	,	,
hbr-org-5273	129	13	analysis	analysis	NN
hbr-org-5273	129	14	,	,	,
hbr-org-5273	129	15	and	and	CC
hbr-org-5273	129	16	experimentation	experimentation	NN
hbr-org-5273	129	17	.	.	.
hbr-org-5273	130	1	Detecting	detect	VBG
hbr-org-5273	130	2	Failure	failure	NN
hbr-org-5273	130	3	Spotting	spot	VBG
hbr-org-5273	130	4	big	big	JJ
hbr-org-5273	130	5	,	,	,
hbr-org-5273	130	6	painful	painful	JJ
hbr-org-5273	130	7	,	,	,
hbr-org-5273	130	8	expensive	expensive	JJ
hbr-org-5273	130	9	failures	failure	NNS
hbr-org-5273	130	10	is	be	VBZ
hbr-org-5273	130	11	easy	easy	JJ
hbr-org-5273	130	12	.	.	.
hbr-org-5273	131	1	But	but	CC
hbr-org-5273	131	2	in	in	IN
hbr-org-5273	131	3	many	many	JJ
hbr-org-5273	131	4	organizations	organization	NNS
hbr-org-5273	131	5	any	any	DT
hbr-org-5273	131	6	failure	failure	NN
hbr-org-5273	131	7	that	that	WDT
hbr-org-5273	131	8	can	can	MD
hbr-org-5273	131	9	be	be	VB
hbr-org-5273	131	10	hidden	hide	VBN
hbr-org-5273	131	11	is	be	VBZ
hbr-org-5273	131	12	hidden	hide	VBN
hbr-org-5273	131	13	as	as	RB
hbr-org-5273	131	14	long	long	RB
hbr-org-5273	131	15	as	as	IN
hbr-org-5273	131	16	it	-PRON-	PRP
hbr-org-5273	131	17	’s	’	VBZ
hbr-org-5273	131	18	unlikely	unlikely	JJ
hbr-org-5273	131	19	to	to	TO
hbr-org-5273	131	20	cause	cause	VB
hbr-org-5273	131	21	immediate	immediate	JJ
hbr-org-5273	131	22	or	or	CC
hbr-org-5273	131	23	obvious	obvious	JJ
hbr-org-5273	131	24	harm	harm	NN
hbr-org-5273	131	25	.	.	.
hbr-org-5273	132	1	The	the	DT
hbr-org-5273	132	2	goal	goal	NN
hbr-org-5273	132	3	should	should	MD
hbr-org-5273	132	4	be	be	VB
hbr-org-5273	132	5	to	to	TO
hbr-org-5273	132	6	surface	surface	VB
hbr-org-5273	132	7	it	-PRON-	PRP
hbr-org-5273	132	8	early	early	RB
hbr-org-5273	132	9	,	,	,
hbr-org-5273	132	10	before	before	IN
hbr-org-5273	132	11	it	-PRON-	PRP
hbr-org-5273	132	12	has	have	VBZ
hbr-org-5273	132	13	mushroomed	mushroom	VBN
hbr-org-5273	132	14	into	into	IN
hbr-org-5273	132	15	disaster	disaster	NN
hbr-org-5273	132	16	.	.	.
hbr-org-5273	133	1	Shortly	shortly	RB
hbr-org-5273	133	2	after	after	IN
hbr-org-5273	133	3	arriving	arrive	VBG
hbr-org-5273	133	4	from	from	IN
hbr-org-5273	133	5	Boeing	Boeing	NNP
hbr-org-5273	133	6	to	to	TO
hbr-org-5273	133	7	take	take	VB
hbr-org-5273	133	8	the	the	DT
hbr-org-5273	133	9	reins	rein	NNS
hbr-org-5273	133	10	at	at	IN
hbr-org-5273	133	11	Ford	Ford	NNP
hbr-org-5273	133	12	,	,	,
hbr-org-5273	133	13	in	in	IN
hbr-org-5273	133	14	September	September	NNP
hbr-org-5273	133	15	2006	2006	CD
hbr-org-5273	133	16	,	,	,
hbr-org-5273	133	17	Alan	Alan	NNP
hbr-org-5273	133	18	Mulally	Mulally	NNP
hbr-org-5273	133	19	instituted	institute	VBD
hbr-org-5273	133	20	a	a	DT
hbr-org-5273	133	21	new	new	JJ
hbr-org-5273	133	22	system	system	NN
hbr-org-5273	133	23	for	for	IN
hbr-org-5273	133	24	detecting	detect	VBG
hbr-org-5273	133	25	failures	failure	NNS
hbr-org-5273	133	26	.	.	.
hbr-org-5273	134	1	He	-PRON-	PRP
hbr-org-5273	134	2	asked	ask	VBD
hbr-org-5273	134	3	managers	manager	NNS
hbr-org-5273	134	4	to	to	IN
hbr-org-5273	134	5	color	color	NN
hbr-org-5273	134	6	code	code	VB
hbr-org-5273	134	7	their	-PRON-	PRP$
hbr-org-5273	134	8	reports	report	NNS
hbr-org-5273	134	9	green	green	JJ
hbr-org-5273	134	10	for	for	IN
hbr-org-5273	134	11	good	good	JJ
hbr-org-5273	134	12	,	,	,
hbr-org-5273	134	13	yellow	yellow	JJ
hbr-org-5273	134	14	for	for	IN
hbr-org-5273	134	15	caution	caution	NN
hbr-org-5273	134	16	,	,	,
hbr-org-5273	134	17	or	or	CC
hbr-org-5273	134	18	red	red	NN
hbr-org-5273	134	19	for	for	IN
hbr-org-5273	134	20	problems	problem	NNS
hbr-org-5273	134	21	—	—	:
hbr-org-5273	134	22	a	a	DT
hbr-org-5273	134	23	common	common	JJ
hbr-org-5273	134	24	management	management	NN
hbr-org-5273	134	25	technique	technique	NN
hbr-org-5273	134	26	.	.	.
hbr-org-5273	135	1	According	accord	VBG
hbr-org-5273	135	2	to	to	IN
hbr-org-5273	135	3	a	a	DT
hbr-org-5273	135	4	2009	2009	CD
hbr-org-5273	135	5	story	story	NN
hbr-org-5273	135	6	in	in	IN
hbr-org-5273	135	7	Fortune	Fortune	NNP
hbr-org-5273	135	8	,	,	,
hbr-org-5273	135	9	at	at	IN
hbr-org-5273	135	10	his	-PRON-	PRP$
hbr-org-5273	135	11	first	first	JJ
hbr-org-5273	135	12	few	few	JJ
hbr-org-5273	135	13	meetings	meeting	NNS
hbr-org-5273	135	14	all	all	PDT
hbr-org-5273	135	15	the	the	DT
hbr-org-5273	135	16	managers	manager	NNS
hbr-org-5273	135	17	coded	code	VBD
hbr-org-5273	135	18	their	-PRON-	PRP$
hbr-org-5273	135	19	operations	operation	NNS
hbr-org-5273	135	20	green	green	JJ
hbr-org-5273	135	21	,	,	,
hbr-org-5273	135	22	to	to	IN
hbr-org-5273	135	23	Mulally	Mulally	NNP
hbr-org-5273	135	24	’s	’s	POS
hbr-org-5273	135	25	frustration	frustration	NN
hbr-org-5273	135	26	.	.	.
hbr-org-5273	136	1	Reminding	remind	VBG
hbr-org-5273	136	2	them	-PRON-	PRP
hbr-org-5273	136	3	that	that	IN
hbr-org-5273	136	4	the	the	DT
hbr-org-5273	136	5	company	company	NN
hbr-org-5273	136	6	had	have	VBD
hbr-org-5273	136	7	lost	lose	VBN
hbr-org-5273	136	8	several	several	JJ
hbr-org-5273	136	9	billion	billion	CD
hbr-org-5273	136	10	dollars	dollar	NNS
hbr-org-5273	136	11	the	the	DT
hbr-org-5273	136	12	previous	previous	JJ
hbr-org-5273	136	13	year	year	NN
hbr-org-5273	136	14	,	,	,
hbr-org-5273	136	15	he	-PRON-	PRP
hbr-org-5273	136	16	asked	ask	VBD
hbr-org-5273	136	17	straight	straight	RB
hbr-org-5273	136	18	out	out	RB
hbr-org-5273	136	19	,	,	,
hbr-org-5273	136	20	“	"	``
hbr-org-5273	136	21	Is	be	VBZ
hbr-org-5273	136	22	n’t	not	RB
hbr-org-5273	136	23	anything	anything	NN
hbr-org-5273	136	24	not	not	RB
hbr-org-5273	136	25	going	go	VBG
hbr-org-5273	136	26	well	well	RB
hbr-org-5273	136	27	?	?	.
hbr-org-5273	136	28	”	"	''
hbr-org-5273	136	29	After	after	IN
hbr-org-5273	136	30	one	one	CD
hbr-org-5273	136	31	tentative	tentative	JJ
hbr-org-5273	136	32	yellow	yellow	JJ
hbr-org-5273	136	33	report	report	NN
hbr-org-5273	136	34	was	be	VBD
hbr-org-5273	136	35	made	make	VBN
hbr-org-5273	136	36	about	about	IN
hbr-org-5273	136	37	a	a	DT
hbr-org-5273	136	38	serious	serious	JJ
hbr-org-5273	136	39	product	product	NN
hbr-org-5273	136	40	defect	defect	NN
hbr-org-5273	136	41	that	that	WDT
hbr-org-5273	136	42	would	would	MD
hbr-org-5273	136	43	probably	probably	RB
hbr-org-5273	136	44	delay	delay	VB
hbr-org-5273	136	45	a	a	DT
hbr-org-5273	136	46	launch	launch	NN
hbr-org-5273	136	47	,	,	,
hbr-org-5273	136	48	Mulally	Mulally	NNP
hbr-org-5273	136	49	responded	respond	VBD
hbr-org-5273	136	50	to	to	IN
hbr-org-5273	136	51	the	the	DT
hbr-org-5273	136	52	deathly	deathly	JJ
hbr-org-5273	136	53	silence	silence	NN
hbr-org-5273	136	54	that	that	WDT
hbr-org-5273	136	55	ensued	ensue	VBD
hbr-org-5273	136	56	with	with	IN
hbr-org-5273	136	57	applause	applause	NN
hbr-org-5273	136	58	.	.	.
hbr-org-5273	137	1	After	after	IN
hbr-org-5273	137	2	that	that	DT
hbr-org-5273	137	3	,	,	,
hbr-org-5273	137	4	the	the	DT
hbr-org-5273	137	5	weekly	weekly	JJ
hbr-org-5273	137	6	staff	staff	NN
hbr-org-5273	137	7	meetings	meeting	NNS
hbr-org-5273	137	8	were	be	VBD
hbr-org-5273	137	9	full	full	JJ
hbr-org-5273	137	10	of	of	IN
hbr-org-5273	137	11	color	color	NN
hbr-org-5273	137	12	.	.	.
hbr-org-5273	138	1	That	that	DT
hbr-org-5273	138	2	story	story	NN
hbr-org-5273	138	3	illustrates	illustrate	VBZ
hbr-org-5273	138	4	a	a	DT
hbr-org-5273	138	5	pervasive	pervasive	JJ
hbr-org-5273	138	6	and	and	CC
hbr-org-5273	138	7	fundamental	fundamental	JJ
hbr-org-5273	138	8	problem	problem	NN
hbr-org-5273	138	9	:	:	:
hbr-org-5273	138	10	Although	although	IN
hbr-org-5273	138	11	many	many	JJ
hbr-org-5273	138	12	methods	method	NNS
hbr-org-5273	138	13	of	of	IN
hbr-org-5273	138	14	surfacing	surface	VBG
hbr-org-5273	138	15	current	current	JJ
hbr-org-5273	138	16	and	and	CC
hbr-org-5273	138	17	pending	pende	VBG
hbr-org-5273	138	18	failures	failure	NNS
hbr-org-5273	138	19	exist	exist	VBP
hbr-org-5273	138	20	,	,	,
hbr-org-5273	138	21	they	-PRON-	PRP
hbr-org-5273	138	22	are	be	VBP
hbr-org-5273	138	23	grossly	grossly	RB
hbr-org-5273	138	24	underutilized	underutilize	VBN
hbr-org-5273	138	25	.	.	.
hbr-org-5273	139	1	Total	Total	NNP
hbr-org-5273	139	2	Quality	Quality	NNP
hbr-org-5273	139	3	Management	Management	NNP
hbr-org-5273	139	4	and	and	CC
hbr-org-5273	139	5	soliciting	solicit	VBG
hbr-org-5273	139	6	feedback	feedback	NN
hbr-org-5273	139	7	from	from	IN
hbr-org-5273	139	8	customers	customer	NNS
hbr-org-5273	139	9	are	be	VBP
hbr-org-5273	139	10	well	well	RB
hbr-org-5273	139	11	-	-	HYPH
hbr-org-5273	139	12	known	know	VBN
hbr-org-5273	139	13	techniques	technique	NNS
hbr-org-5273	139	14	for	for	IN
hbr-org-5273	139	15	bringing	bring	VBG
hbr-org-5273	139	16	to	to	IN
hbr-org-5273	139	17	light	light	JJ
hbr-org-5273	139	18	failures	failure	NNS
hbr-org-5273	139	19	in	in	IN
hbr-org-5273	139	20	routine	routine	JJ
hbr-org-5273	139	21	operations	operation	NNS
hbr-org-5273	139	22	.	.	.
hbr-org-5273	140	1	High	high	JJ
hbr-org-5273	140	2	-	-	HYPH
hbr-org-5273	140	3	reliability	reliability	NN
hbr-org-5273	140	4	-	-	HYPH
hbr-org-5273	140	5	organization	organization	NN
hbr-org-5273	140	6	(	(	-LRB-
hbr-org-5273	140	7	HRO	HRO	NNP
hbr-org-5273	140	8	)	)	-RRB-
hbr-org-5273	140	9	practices	practice	NNS
hbr-org-5273	140	10	help	help	VBP
hbr-org-5273	140	11	prevent	prevent	VB
hbr-org-5273	140	12	catastrophic	catastrophic	JJ
hbr-org-5273	140	13	failures	failure	NNS
hbr-org-5273	140	14	in	in	IN
hbr-org-5273	140	15	complex	complex	JJ
hbr-org-5273	140	16	systems	system	NNS
hbr-org-5273	140	17	like	like	IN
hbr-org-5273	140	18	nuclear	nuclear	JJ
hbr-org-5273	140	19	power	power	NN
hbr-org-5273	140	20	plants	plant	NNS
hbr-org-5273	140	21	through	through	IN
hbr-org-5273	140	22	early	early	JJ
hbr-org-5273	140	23	detection	detection	NN
hbr-org-5273	140	24	.	.	.
hbr-org-5273	141	1	Electricité	Electricité	NNP
hbr-org-5273	141	2	de	de	NNP
hbr-org-5273	141	3	France	France	NNP
hbr-org-5273	141	4	,	,	,
hbr-org-5273	141	5	which	which	WDT
hbr-org-5273	141	6	operates	operate	VBZ
hbr-org-5273	141	7	58	58	CD
hbr-org-5273	141	8	nuclear	nuclear	JJ
hbr-org-5273	141	9	power	power	NN
hbr-org-5273	141	10	plants	plant	NNS
hbr-org-5273	141	11	,	,	,
hbr-org-5273	141	12	has	have	VBZ
hbr-org-5273	141	13	been	be	VBN
hbr-org-5273	141	14	an	an	DT
hbr-org-5273	141	15	exemplar	exemplar	NN
hbr-org-5273	141	16	in	in	IN
hbr-org-5273	141	17	this	this	DT
hbr-org-5273	141	18	area	area	NN
hbr-org-5273	141	19	:	:	:
hbr-org-5273	141	20	It	-PRON-	PRP
hbr-org-5273	141	21	goes	go	VBZ
hbr-org-5273	141	22	beyond	beyond	IN
hbr-org-5273	141	23	regulatory	regulatory	JJ
hbr-org-5273	141	24	requirements	requirement	NNS
hbr-org-5273	141	25	and	and	CC
hbr-org-5273	141	26	religiously	religiously	RB
hbr-org-5273	141	27	tracks	track	VBZ
hbr-org-5273	141	28	each	each	DT
hbr-org-5273	141	29	plant	plant	NN
hbr-org-5273	141	30	for	for	IN
hbr-org-5273	141	31	anything	anything	NN
hbr-org-5273	141	32	even	even	RB
hbr-org-5273	141	33	slightly	slightly	RB
hbr-org-5273	141	34	out	out	IN
hbr-org-5273	141	35	of	of	IN
hbr-org-5273	141	36	the	the	DT
hbr-org-5273	141	37	ordinary	ordinary	JJ
hbr-org-5273	141	38	,	,	,
hbr-org-5273	141	39	immediately	immediately	RB
hbr-org-5273	141	40	investigates	investigate	VBZ
hbr-org-5273	141	41	whatever	whatever	WDT
hbr-org-5273	141	42	turns	turn	VBZ
hbr-org-5273	141	43	up	up	RP
hbr-org-5273	141	44	,	,	,
hbr-org-5273	141	45	and	and	CC
hbr-org-5273	141	46	informs	inform	VBZ
hbr-org-5273	141	47	all	all	PDT
hbr-org-5273	141	48	its	-PRON-	PRP$
hbr-org-5273	141	49	other	other	JJ
hbr-org-5273	141	50	plants	plant	NNS
hbr-org-5273	141	51	of	of	IN
hbr-org-5273	141	52	any	any	DT
hbr-org-5273	141	53	anomalies	anomaly	NNS
hbr-org-5273	141	54	.	.	.
hbr-org-5273	142	1	Such	such	JJ
hbr-org-5273	142	2	methods	method	NNS
hbr-org-5273	142	3	are	be	VBP
hbr-org-5273	142	4	not	not	RB
hbr-org-5273	142	5	more	more	RBR
hbr-org-5273	142	6	widely	widely	RB
hbr-org-5273	142	7	employed	employ	VBN
hbr-org-5273	142	8	because	because	IN
hbr-org-5273	142	9	all	all	RB
hbr-org-5273	142	10	too	too	RB
hbr-org-5273	142	11	many	many	JJ
hbr-org-5273	142	12	messengers	messenger	NNS
hbr-org-5273	142	13	—	—	:
hbr-org-5273	142	14	even	even	RB
hbr-org-5273	142	15	the	the	DT
hbr-org-5273	142	16	most	most	RBS
hbr-org-5273	142	17	senior	senior	JJ
hbr-org-5273	142	18	executives	executive	NNS
hbr-org-5273	142	19	—	—	:
hbr-org-5273	142	20	remain	remain	VBP
hbr-org-5273	142	21	reluctant	reluctant	JJ
hbr-org-5273	142	22	to	to	TO
hbr-org-5273	142	23	convey	convey	VB
hbr-org-5273	142	24	bad	bad	JJ
hbr-org-5273	142	25	news	news	NN
hbr-org-5273	142	26	to	to	IN
hbr-org-5273	142	27	bosses	boss	NNS
hbr-org-5273	142	28	and	and	CC
hbr-org-5273	142	29	colleagues	colleague	NNS
hbr-org-5273	142	30	.	.	.
hbr-org-5273	143	1	One	one	CD
hbr-org-5273	143	2	senior	senior	JJ
hbr-org-5273	143	3	executive	executive	NN
hbr-org-5273	143	4	I	-PRON-	PRP
hbr-org-5273	143	5	know	know	VBP
hbr-org-5273	143	6	in	in	IN
hbr-org-5273	143	7	a	a	DT
hbr-org-5273	143	8	large	large	JJ
hbr-org-5273	143	9	consumer	consumer	NN
hbr-org-5273	143	10	products	product	NNS
hbr-org-5273	143	11	company	company	NN
hbr-org-5273	143	12	had	have	VBD
hbr-org-5273	143	13	grave	grave	JJ
hbr-org-5273	143	14	reservations	reservation	NNS
hbr-org-5273	143	15	about	about	IN
hbr-org-5273	143	16	a	a	DT
hbr-org-5273	143	17	takeover	takeover	NN
hbr-org-5273	143	18	that	that	WDT
hbr-org-5273	143	19	was	be	VBD
hbr-org-5273	143	20	already	already	RB
hbr-org-5273	143	21	in	in	IN
hbr-org-5273	143	22	the	the	DT
hbr-org-5273	143	23	works	work	NNS
hbr-org-5273	143	24	when	when	WRB
hbr-org-5273	143	25	he	-PRON-	PRP
hbr-org-5273	143	26	joined	join	VBD
hbr-org-5273	143	27	the	the	DT
hbr-org-5273	143	28	management	management	NN
hbr-org-5273	143	29	team	team	NN
hbr-org-5273	143	30	.	.	.
hbr-org-5273	144	1	But	but	CC
hbr-org-5273	144	2	,	,	,
hbr-org-5273	144	3	overly	overly	RB
hbr-org-5273	144	4	conscious	conscious	JJ
hbr-org-5273	144	5	of	of	IN
hbr-org-5273	144	6	his	-PRON-	PRP$
hbr-org-5273	144	7	newcomer	newcomer	NN
hbr-org-5273	144	8	status	status	NN
hbr-org-5273	144	9	,	,	,
hbr-org-5273	144	10	he	-PRON-	PRP
hbr-org-5273	144	11	was	be	VBD
hbr-org-5273	144	12	silent	silent	JJ
hbr-org-5273	144	13	during	during	IN
hbr-org-5273	144	14	discussions	discussion	NNS
hbr-org-5273	144	15	in	in	IN
hbr-org-5273	144	16	which	which	WDT
hbr-org-5273	144	17	all	all	PDT
hbr-org-5273	144	18	the	the	DT
hbr-org-5273	144	19	other	other	JJ
hbr-org-5273	144	20	executives	executive	NNS
hbr-org-5273	144	21	seemed	seem	VBD
hbr-org-5273	144	22	enthusiastic	enthusiastic	JJ
hbr-org-5273	144	23	about	about	IN
hbr-org-5273	144	24	the	the	DT
hbr-org-5273	144	25	plan	plan	NN
hbr-org-5273	144	26	.	.	.
hbr-org-5273	145	1	Many	many	JJ
hbr-org-5273	145	2	months	month	NNS
hbr-org-5273	145	3	later	later	RB
hbr-org-5273	145	4	,	,	,
hbr-org-5273	145	5	when	when	WRB
hbr-org-5273	145	6	the	the	DT
hbr-org-5273	145	7	takeover	takeover	NN
hbr-org-5273	145	8	had	have	VBD
hbr-org-5273	145	9	clearly	clearly	RB
hbr-org-5273	145	10	failed	fail	VBN
hbr-org-5273	145	11	,	,	,
hbr-org-5273	145	12	the	the	DT
hbr-org-5273	145	13	team	team	NN
hbr-org-5273	145	14	gathered	gather	VBD
hbr-org-5273	145	15	to	to	TO
hbr-org-5273	145	16	review	review	VB
hbr-org-5273	145	17	what	what	WP
hbr-org-5273	145	18	had	have	VBD
hbr-org-5273	145	19	happened	happen	VBN
hbr-org-5273	145	20	.	.	.
hbr-org-5273	146	1	Aided	aid	VBN
hbr-org-5273	146	2	by	by	IN
hbr-org-5273	146	3	a	a	DT
hbr-org-5273	146	4	consultant	consultant	NN
hbr-org-5273	146	5	,	,	,
hbr-org-5273	146	6	each	each	DT
hbr-org-5273	146	7	executive	executive	NN
hbr-org-5273	146	8	considered	consider	VBD
hbr-org-5273	146	9	what	what	WP
hbr-org-5273	146	10	he	-PRON-	PRP
hbr-org-5273	146	11	or	or	CC
hbr-org-5273	146	12	she	-PRON-	PRP
hbr-org-5273	146	13	might	may	MD
hbr-org-5273	146	14	have	have	VB
hbr-org-5273	146	15	done	do	VBN
hbr-org-5273	146	16	to	to	TO
hbr-org-5273	146	17	contribute	contribute	VB
hbr-org-5273	146	18	to	to	IN
hbr-org-5273	146	19	the	the	DT
hbr-org-5273	146	20	failure	failure	NN
hbr-org-5273	146	21	.	.	.
hbr-org-5273	147	1	The	the	DT
hbr-org-5273	147	2	newcomer	newcomer	NN
hbr-org-5273	147	3	,	,	,
hbr-org-5273	147	4	openly	openly	RB
hbr-org-5273	147	5	apologetic	apologetic	JJ
hbr-org-5273	147	6	about	about	IN
hbr-org-5273	147	7	his	-PRON-	PRP$
hbr-org-5273	147	8	past	past	JJ
hbr-org-5273	147	9	silence	silence	NN
hbr-org-5273	147	10	,	,	,
hbr-org-5273	147	11	explained	explain	VBD
hbr-org-5273	147	12	that	that	IN
hbr-org-5273	147	13	others	other	NNS
hbr-org-5273	147	14	’	’	POS
hbr-org-5273	147	15	enthusiasm	enthusiasm	NN
hbr-org-5273	147	16	had	have	VBD
hbr-org-5273	147	17	made	make	VBN
hbr-org-5273	147	18	him	-PRON-	PRP
hbr-org-5273	147	19	unwilling	unwilling	JJ
hbr-org-5273	147	20	to	to	TO
hbr-org-5273	147	21	be	be	VB
hbr-org-5273	147	22	“	"	``
hbr-org-5273	147	23	the	the	DT
hbr-org-5273	147	24	skunk	skunk	NN
hbr-org-5273	147	25	at	at	IN
hbr-org-5273	147	26	the	the	DT
hbr-org-5273	147	27	picnic	picnic	NN
hbr-org-5273	147	28	.	.	.
hbr-org-5273	147	29	”	"	''
hbr-org-5273	147	30	In	in	IN
hbr-org-5273	147	31	researching	research	VBG
hbr-org-5273	147	32	errors	error	NNS
hbr-org-5273	147	33	and	and	CC
hbr-org-5273	147	34	other	other	JJ
hbr-org-5273	147	35	failures	failure	NNS
hbr-org-5273	147	36	in	in	IN
hbr-org-5273	147	37	hospitals	hospital	NNS
hbr-org-5273	147	38	,	,	,
hbr-org-5273	147	39	I	-PRON-	PRP
hbr-org-5273	147	40	discovered	discover	VBD
hbr-org-5273	147	41	substantial	substantial	JJ
hbr-org-5273	147	42	differences	difference	NNS
hbr-org-5273	147	43	across	across	IN
hbr-org-5273	147	44	patient	patient	JJ
hbr-org-5273	147	45	-	-	HYPH
hbr-org-5273	147	46	care	care	NN
hbr-org-5273	147	47	units	unit	NNS
hbr-org-5273	147	48	in	in	IN
hbr-org-5273	147	49	nurses	nurse	NNS
hbr-org-5273	147	50	’	’	POS
hbr-org-5273	147	51	willingness	willingness	NN
hbr-org-5273	147	52	to	to	TO
hbr-org-5273	147	53	speak	speak	VB
hbr-org-5273	147	54	up	up	RP
hbr-org-5273	147	55	about	about	IN
hbr-org-5273	147	56	them	-PRON-	PRP
hbr-org-5273	147	57	.	.	.
hbr-org-5273	148	1	It	-PRON-	PRP
hbr-org-5273	148	2	turned	turn	VBD
hbr-org-5273	148	3	out	out	RP
hbr-org-5273	148	4	that	that	IN
hbr-org-5273	148	5	the	the	DT
hbr-org-5273	148	6	behavior	behavior	NN
hbr-org-5273	148	7	of	of	IN
hbr-org-5273	148	8	midlevel	midlevel	JJ
hbr-org-5273	148	9	managers	manager	NNS
hbr-org-5273	148	10	—	—	:
hbr-org-5273	148	11	how	how	WRB
hbr-org-5273	148	12	they	-PRON-	PRP
hbr-org-5273	148	13	responded	respond	VBD
hbr-org-5273	148	14	to	to	IN
hbr-org-5273	148	15	failures	failure	NNS
hbr-org-5273	148	16	and	and	CC
hbr-org-5273	148	17	whether	whether	IN
hbr-org-5273	148	18	they	-PRON-	PRP
hbr-org-5273	148	19	encouraged	encourage	VBD
hbr-org-5273	148	20	open	open	JJ
hbr-org-5273	148	21	discussion	discussion	NN
hbr-org-5273	148	22	of	of	IN
hbr-org-5273	148	23	them	-PRON-	PRP
hbr-org-5273	148	24	,	,	,
hbr-org-5273	148	25	welcomed	welcome	VBN
hbr-org-5273	148	26	questions	question	NNS
hbr-org-5273	148	27	,	,	,
hbr-org-5273	148	28	and	and	CC
hbr-org-5273	148	29	displayed	display	VBD
hbr-org-5273	148	30	humility	humility	NN
hbr-org-5273	148	31	and	and	CC
hbr-org-5273	148	32	curiosity	curiosity	NN
hbr-org-5273	148	33	—	—	:
hbr-org-5273	148	34	was	be	VBD
hbr-org-5273	148	35	the	the	DT
hbr-org-5273	148	36	cause	cause	NN
hbr-org-5273	148	37	.	.	.
hbr-org-5273	149	1	I	-PRON-	PRP
hbr-org-5273	149	2	have	have	VBP
hbr-org-5273	149	3	seen	see	VBN
hbr-org-5273	149	4	the	the	DT
hbr-org-5273	149	5	same	same	JJ
hbr-org-5273	149	6	pattern	pattern	NN
hbr-org-5273	149	7	in	in	IN
hbr-org-5273	149	8	a	a	DT
hbr-org-5273	149	9	wide	wide	JJ
hbr-org-5273	149	10	range	range	NN
hbr-org-5273	149	11	of	of	IN
hbr-org-5273	149	12	organizations	organization	NNS
hbr-org-5273	149	13	.	.	.
hbr-org-5273	150	1	A	a	DT
hbr-org-5273	150	2	horrific	horrific	JJ
hbr-org-5273	150	3	case	case	NN
hbr-org-5273	150	4	in	in	IN
hbr-org-5273	150	5	point	point	NN
hbr-org-5273	150	6	,	,	,
hbr-org-5273	150	7	which	which	WDT
hbr-org-5273	150	8	I	-PRON-	PRP
hbr-org-5273	150	9	studied	study	VBD
hbr-org-5273	150	10	for	for	IN
hbr-org-5273	150	11	more	more	JJR
hbr-org-5273	150	12	than	than	IN
hbr-org-5273	150	13	two	two	CD
hbr-org-5273	150	14	years	year	NNS
hbr-org-5273	150	15	,	,	,
hbr-org-5273	150	16	is	be	VBZ
hbr-org-5273	150	17	the	the	DT
hbr-org-5273	150	18	2003	2003	CD
hbr-org-5273	150	19	explosion	explosion	NN
hbr-org-5273	150	20	of	of	IN
hbr-org-5273	150	21	the	the	DT
hbr-org-5273	150	22	Columbia	Columbia	NNP
hbr-org-5273	150	23	space	space	NN
hbr-org-5273	150	24	shuttle	shuttle	NN
hbr-org-5273	150	25	,	,	,
hbr-org-5273	150	26	which	which	WDT
hbr-org-5273	150	27	killed	kill	VBD
hbr-org-5273	150	28	seven	seven	CD
hbr-org-5273	150	29	astronauts	astronaut	NNS
hbr-org-5273	150	30	(	(	-LRB-
hbr-org-5273	150	31	see	see	VB
hbr-org-5273	150	32	“	"	``
hbr-org-5273	150	33	Facing	face	VBG
hbr-org-5273	150	34	Ambiguous	ambiguous	JJ
hbr-org-5273	150	35	Threats	Threats	NNPS
hbr-org-5273	150	36	,	,	,
hbr-org-5273	150	37	”	"	''
hbr-org-5273	150	38	by	by	IN
hbr-org-5273	150	39	Michael	Michael	NNP
hbr-org-5273	150	40	A.	A.	NNP
hbr-org-5273	150	41	Roberto	Roberto	NNP
hbr-org-5273	150	42	,	,	,
hbr-org-5273	150	43	Richard	Richard	NNP
hbr-org-5273	150	44	M.J.	M.J.	NNP
hbr-org-5273	150	45	Bohmer	Bohmer	NNP
hbr-org-5273	150	46	,	,	,
hbr-org-5273	150	47	and	and	CC
hbr-org-5273	150	48	Amy	Amy	NNP
hbr-org-5273	150	49	C.	C.	NNP
hbr-org-5273	150	50	Edmondson	Edmondson	NNP
hbr-org-5273	150	51	,	,	,
hbr-org-5273	150	52	HBR	HBR	NNP
hbr-org-5273	150	53	November	November	NNP
hbr-org-5273	150	54	2006	2006	CD
hbr-org-5273	150	55	)	)	-RRB-
hbr-org-5273	150	56	.	.	.
hbr-org-5273	151	1	NASA	NASA	NNP
hbr-org-5273	151	2	managers	manager	NNS
hbr-org-5273	151	3	spent	spend	VBD
hbr-org-5273	151	4	some	some	DT
hbr-org-5273	151	5	two	two	CD
hbr-org-5273	151	6	weeks	week	NNS
hbr-org-5273	151	7	downplaying	downplay	VBG
hbr-org-5273	151	8	the	the	DT
hbr-org-5273	151	9	seriousness	seriousness	NN
hbr-org-5273	151	10	of	of	IN
hbr-org-5273	151	11	a	a	DT
hbr-org-5273	151	12	piece	piece	NN
hbr-org-5273	151	13	of	of	IN
hbr-org-5273	151	14	foam	foam	NN
hbr-org-5273	151	15	’s	’s	,
hbr-org-5273	151	16	having	have	VBG
hbr-org-5273	151	17	broken	break	VBN
hbr-org-5273	151	18	off	off	RP
hbr-org-5273	151	19	the	the	DT
hbr-org-5273	151	20	left	left	JJ
hbr-org-5273	151	21	side	side	NN
hbr-org-5273	151	22	of	of	IN
hbr-org-5273	151	23	the	the	DT
hbr-org-5273	151	24	shuttle	shuttle	NN
hbr-org-5273	151	25	at	at	IN
hbr-org-5273	151	26	launch	launch	NN
hbr-org-5273	151	27	.	.	.
hbr-org-5273	152	1	They	-PRON-	PRP
hbr-org-5273	152	2	rejected	reject	VBD
hbr-org-5273	152	3	engineers	engineer	NNS
hbr-org-5273	152	4	’	’	POS
hbr-org-5273	152	5	requests	request	NNS
hbr-org-5273	152	6	to	to	TO
hbr-org-5273	152	7	resolve	resolve	VB
hbr-org-5273	152	8	the	the	DT
hbr-org-5273	152	9	ambiguity	ambiguity	NN
hbr-org-5273	152	10	(	(	-LRB-
hbr-org-5273	152	11	which	which	WDT
hbr-org-5273	152	12	could	could	MD
hbr-org-5273	152	13	have	have	VB
hbr-org-5273	152	14	been	be	VBN
hbr-org-5273	152	15	done	do	VBN
hbr-org-5273	152	16	by	by	IN
hbr-org-5273	152	17	having	have	VBG
hbr-org-5273	152	18	a	a	DT
hbr-org-5273	152	19	satellite	satellite	NN
hbr-org-5273	152	20	photograph	photograph	VB
hbr-org-5273	152	21	the	the	DT
hbr-org-5273	152	22	shuttle	shuttle	NN
hbr-org-5273	152	23	or	or	CC
hbr-org-5273	152	24	asking	ask	VBG
hbr-org-5273	152	25	the	the	DT
hbr-org-5273	152	26	astronauts	astronaut	NNS
hbr-org-5273	152	27	to	to	TO
hbr-org-5273	152	28	conduct	conduct	VB
hbr-org-5273	152	29	a	a	DT
hbr-org-5273	152	30	space	space	NN
hbr-org-5273	152	31	walk	walk	NN
hbr-org-5273	152	32	to	to	TO
hbr-org-5273	152	33	inspect	inspect	VB
hbr-org-5273	152	34	the	the	DT
hbr-org-5273	152	35	area	area	NN
hbr-org-5273	152	36	in	in	IN
hbr-org-5273	152	37	question	question	NN
hbr-org-5273	152	38	)	)	-RRB-
hbr-org-5273	152	39	,	,	,
hbr-org-5273	152	40	and	and	CC
hbr-org-5273	152	41	the	the	DT
hbr-org-5273	152	42	major	major	JJ
hbr-org-5273	152	43	failure	failure	NN
hbr-org-5273	152	44	went	go	VBD
hbr-org-5273	152	45	largely	largely	RB
hbr-org-5273	152	46	undetected	undetected	JJ
hbr-org-5273	152	47	until	until	IN
hbr-org-5273	152	48	its	-PRON-	PRP$
hbr-org-5273	152	49	fatal	fatal	JJ
hbr-org-5273	152	50	consequences	consequence	NNS
hbr-org-5273	152	51	16	16	CD
hbr-org-5273	152	52	days	day	NNS
hbr-org-5273	152	53	later	later	RB
hbr-org-5273	152	54	.	.	.
hbr-org-5273	153	1	Ironically	ironically	RB
hbr-org-5273	153	2	,	,	,
hbr-org-5273	153	3	a	a	DT
hbr-org-5273	153	4	shared	shared	JJ
hbr-org-5273	153	5	but	but	CC
hbr-org-5273	153	6	unsubstantiated	unsubstantiated	JJ
hbr-org-5273	153	7	belief	belief	NN
hbr-org-5273	153	8	among	among	IN
hbr-org-5273	153	9	program	program	NN
hbr-org-5273	153	10	managers	manager	NNS
hbr-org-5273	153	11	that	that	IN
hbr-org-5273	153	12	there	there	EX
hbr-org-5273	153	13	was	be	VBD
hbr-org-5273	153	14	little	little	JJ
hbr-org-5273	153	15	they	-PRON-	PRP
hbr-org-5273	153	16	could	could	MD
hbr-org-5273	153	17	do	do	VB
hbr-org-5273	153	18	contributed	contribute	VBN
hbr-org-5273	153	19	to	to	IN
hbr-org-5273	153	20	their	-PRON-	PRP$
hbr-org-5273	153	21	inability	inability	NN
hbr-org-5273	153	22	to	to	TO
hbr-org-5273	153	23	detect	detect	VB
hbr-org-5273	153	24	the	the	DT
hbr-org-5273	153	25	failure	failure	NN
hbr-org-5273	153	26	.	.	.
hbr-org-5273	154	1	Postevent	postevent	NN
hbr-org-5273	154	2	analyses	analysis	NNS
hbr-org-5273	154	3	suggested	suggest	VBD
hbr-org-5273	154	4	that	that	IN
hbr-org-5273	154	5	they	-PRON-	PRP
hbr-org-5273	154	6	might	may	MD
hbr-org-5273	154	7	indeed	indeed	RB
hbr-org-5273	154	8	have	have	VB
hbr-org-5273	154	9	taken	take	VBN
hbr-org-5273	154	10	fruitful	fruitful	JJ
hbr-org-5273	154	11	action	action	NN
hbr-org-5273	154	12	.	.	.
hbr-org-5273	155	1	But	but	CC
hbr-org-5273	155	2	clearly	clearly	RB
hbr-org-5273	155	3	leaders	leader	NNS
hbr-org-5273	155	4	had	have	VBD
hbr-org-5273	155	5	n’t	not	RB
hbr-org-5273	155	6	established	establish	VBN
hbr-org-5273	155	7	the	the	DT
hbr-org-5273	155	8	necessary	necessary	JJ
hbr-org-5273	155	9	culture	culture	NN
hbr-org-5273	155	10	,	,	,
hbr-org-5273	155	11	systems	system	NNS
hbr-org-5273	155	12	,	,	,
hbr-org-5273	155	13	and	and	CC
hbr-org-5273	155	14	procedures	procedure	NNS
hbr-org-5273	155	15	.	.	.
hbr-org-5273	156	1	One	one	CD
hbr-org-5273	156	2	challenge	challenge	NN
hbr-org-5273	156	3	is	be	VBZ
hbr-org-5273	156	4	teaching	teach	VBG
hbr-org-5273	156	5	people	people	NNS
hbr-org-5273	156	6	in	in	IN
hbr-org-5273	156	7	an	an	DT
hbr-org-5273	156	8	organization	organization	NN
hbr-org-5273	156	9	when	when	WRB
hbr-org-5273	156	10	to	to	TO
hbr-org-5273	156	11	declare	declare	VB
hbr-org-5273	156	12	defeat	defeat	NN
hbr-org-5273	156	13	in	in	IN
hbr-org-5273	156	14	an	an	DT
hbr-org-5273	156	15	experimental	experimental	JJ
hbr-org-5273	156	16	course	course	NN
hbr-org-5273	156	17	of	of	IN
hbr-org-5273	156	18	action	action	NN
hbr-org-5273	156	19	.	.	.
hbr-org-5273	157	1	The	the	DT
hbr-org-5273	157	2	human	human	JJ
hbr-org-5273	157	3	tendency	tendency	NN
hbr-org-5273	157	4	to	to	TO
hbr-org-5273	157	5	hope	hope	VB
hbr-org-5273	157	6	for	for	IN
hbr-org-5273	157	7	the	the	DT
hbr-org-5273	157	8	best	good	JJS
hbr-org-5273	157	9	and	and	CC
hbr-org-5273	157	10	try	try	VB
hbr-org-5273	157	11	to	to	TO
hbr-org-5273	157	12	avoid	avoid	VB
hbr-org-5273	157	13	failure	failure	NN
hbr-org-5273	157	14	at	at	IN
hbr-org-5273	157	15	all	all	DT
hbr-org-5273	157	16	costs	cost	NNS
hbr-org-5273	157	17	gets	get	VBZ
hbr-org-5273	157	18	in	in	IN
hbr-org-5273	157	19	the	the	DT
hbr-org-5273	157	20	way	way	NN
hbr-org-5273	157	21	,	,	,
hbr-org-5273	157	22	and	and	CC
hbr-org-5273	157	23	organizational	organizational	JJ
hbr-org-5273	157	24	hierarchies	hierarchy	NNS
hbr-org-5273	157	25	exacerbate	exacerbate	VBP
hbr-org-5273	157	26	it	-PRON-	PRP
hbr-org-5273	157	27	.	.	.
hbr-org-5273	158	1	As	as	IN
hbr-org-5273	158	2	a	a	DT
hbr-org-5273	158	3	result	result	NN
hbr-org-5273	158	4	,	,	,
hbr-org-5273	158	5	failing	fail	VBG
hbr-org-5273	158	6	R&D	r&d	NN
hbr-org-5273	158	7	projects	project	NNS
hbr-org-5273	158	8	are	be	VBP
hbr-org-5273	158	9	often	often	RB
hbr-org-5273	158	10	kept	keep	VBN
hbr-org-5273	158	11	going	go	VBG
hbr-org-5273	158	12	much	much	RB
hbr-org-5273	158	13	longer	longer	RB
hbr-org-5273	158	14	than	than	IN
hbr-org-5273	158	15	is	be	VBZ
hbr-org-5273	158	16	scientifically	scientifically	RB
hbr-org-5273	158	17	rational	rational	JJ
hbr-org-5273	158	18	or	or	CC
hbr-org-5273	158	19	economically	economically	RB
hbr-org-5273	158	20	prudent	prudent	JJ
hbr-org-5273	158	21	.	.	.
hbr-org-5273	159	1	We	-PRON-	PRP
hbr-org-5273	159	2	throw	throw	VBP
hbr-org-5273	159	3	good	good	JJ
hbr-org-5273	159	4	money	money	NN
hbr-org-5273	159	5	after	after	RB
hbr-org-5273	159	6	bad	bad	JJ
hbr-org-5273	159	7	,	,	,
hbr-org-5273	159	8	praying	pray	VBG
hbr-org-5273	159	9	that	that	IN
hbr-org-5273	159	10	we	-PRON-	PRP
hbr-org-5273	159	11	’ll	will	MD
hbr-org-5273	159	12	pull	pull	VB
hbr-org-5273	159	13	a	a	DT
hbr-org-5273	159	14	rabbit	rabbit	NN
hbr-org-5273	159	15	out	out	IN
hbr-org-5273	159	16	of	of	IN
hbr-org-5273	159	17	a	a	DT
hbr-org-5273	159	18	hat	hat	NN
hbr-org-5273	159	19	.	.	.
hbr-org-5273	160	1	Intuition	intuition	NN
hbr-org-5273	160	2	may	may	MD
hbr-org-5273	160	3	tell	tell	VB
hbr-org-5273	160	4	engineers	engineer	NNS
hbr-org-5273	160	5	or	or	CC
hbr-org-5273	160	6	scientists	scientist	NNS
hbr-org-5273	160	7	that	that	WDT
hbr-org-5273	160	8	a	a	DT
hbr-org-5273	160	9	project	project	NN
hbr-org-5273	160	10	has	have	VBZ
hbr-org-5273	160	11	fatal	fatal	JJ
hbr-org-5273	160	12	flaws	flaw	NNS
hbr-org-5273	160	13	,	,	,
hbr-org-5273	160	14	but	but	CC
hbr-org-5273	160	15	the	the	DT
hbr-org-5273	160	16	formal	formal	JJ
hbr-org-5273	160	17	decision	decision	NN
hbr-org-5273	160	18	to	to	TO
hbr-org-5273	160	19	call	call	VB
hbr-org-5273	160	20	it	-PRON-	PRP
hbr-org-5273	160	21	a	a	DT
hbr-org-5273	160	22	failure	failure	NN
hbr-org-5273	160	23	may	may	MD
hbr-org-5273	160	24	be	be	VB
hbr-org-5273	160	25	delayed	delay	VBN
hbr-org-5273	160	26	for	for	IN
hbr-org-5273	160	27	months	month	NNS
hbr-org-5273	160	28	.	.	.
hbr-org-5273	161	1	Again	again	RB
hbr-org-5273	161	2	,	,	,
hbr-org-5273	161	3	the	the	DT
hbr-org-5273	161	4	remedy	remedy	NN
hbr-org-5273	161	5	—	—	:
hbr-org-5273	161	6	which	which	WDT
hbr-org-5273	161	7	does	do	VBZ
hbr-org-5273	161	8	not	not	RB
hbr-org-5273	161	9	necessarily	necessarily	RB
hbr-org-5273	161	10	involve	involve	VB
hbr-org-5273	161	11	much	much	JJ
hbr-org-5273	161	12	time	time	NN
hbr-org-5273	161	13	and	and	CC
hbr-org-5273	161	14	expense	expense	NN
hbr-org-5273	161	15	—	—	:
hbr-org-5273	161	16	is	be	VBZ
hbr-org-5273	161	17	to	to	TO
hbr-org-5273	161	18	reduce	reduce	VB
hbr-org-5273	161	19	the	the	DT
hbr-org-5273	161	20	stigma	stigma	NN
hbr-org-5273	161	21	of	of	IN
hbr-org-5273	161	22	failure	failure	NN
hbr-org-5273	161	23	.	.	.
hbr-org-5273	162	1	Eli	Eli	NNP
hbr-org-5273	162	2	Lilly	Lilly	NNP
hbr-org-5273	162	3	has	have	VBZ
hbr-org-5273	162	4	done	do	VBN
hbr-org-5273	162	5	this	this	DT
hbr-org-5273	162	6	since	since	IN
hbr-org-5273	162	7	the	the	DT
hbr-org-5273	162	8	early	early	JJ
hbr-org-5273	162	9	1990s	1990	NNS
hbr-org-5273	162	10	by	by	IN
hbr-org-5273	162	11	holding	hold	VBG
hbr-org-5273	162	12	“	"	``
hbr-org-5273	162	13	failure	failure	NN
hbr-org-5273	162	14	parties	party	NNS
hbr-org-5273	162	15	”	"	''
hbr-org-5273	162	16	to	to	TO
hbr-org-5273	162	17	honor	honor	VB
hbr-org-5273	162	18	intelligent	intelligent	JJ
hbr-org-5273	162	19	,	,	,
hbr-org-5273	162	20	high	high	JJ
hbr-org-5273	162	21	-	-	HYPH
hbr-org-5273	162	22	quality	quality	NN
hbr-org-5273	162	23	scientific	scientific	JJ
hbr-org-5273	162	24	experiments	experiment	NNS
hbr-org-5273	162	25	that	that	WDT
hbr-org-5273	162	26	fail	fail	VBP
hbr-org-5273	162	27	to	to	TO
hbr-org-5273	162	28	achieve	achieve	VB
hbr-org-5273	162	29	the	the	DT
hbr-org-5273	162	30	desired	desire	VBN
hbr-org-5273	162	31	results	result	NNS
hbr-org-5273	162	32	.	.	.
hbr-org-5273	163	1	The	the	DT
hbr-org-5273	163	2	parties	party	NNS
hbr-org-5273	163	3	do	do	VBP
hbr-org-5273	163	4	n’t	not	RB
hbr-org-5273	163	5	cost	cost	VB
hbr-org-5273	163	6	much	much	JJ
hbr-org-5273	163	7	,	,	,
hbr-org-5273	163	8	and	and	CC
hbr-org-5273	163	9	redeploying	redeploy	VBG
hbr-org-5273	163	10	valuable	valuable	JJ
hbr-org-5273	163	11	resources	resource	NNS
hbr-org-5273	163	12	—	—	:
hbr-org-5273	163	13	particularly	particularly	RB
hbr-org-5273	163	14	scientists	scientist	NNS
hbr-org-5273	163	15	—	—	:
hbr-org-5273	163	16	to	to	IN
hbr-org-5273	163	17	new	new	JJ
hbr-org-5273	163	18	projects	project	NNS
hbr-org-5273	163	19	earlier	early	RBR
hbr-org-5273	163	20	rather	rather	RB
hbr-org-5273	163	21	than	than	IN
hbr-org-5273	163	22	later	later	RB
hbr-org-5273	163	23	can	can	MD
hbr-org-5273	163	24	save	save	VB
hbr-org-5273	163	25	hundreds	hundred	NNS
hbr-org-5273	163	26	of	of	IN
hbr-org-5273	163	27	thousands	thousand	NNS
hbr-org-5273	163	28	of	of	IN
hbr-org-5273	163	29	dollars	dollar	NNS
hbr-org-5273	163	30	,	,	,
hbr-org-5273	163	31	not	not	RB
hbr-org-5273	163	32	to	to	TO
hbr-org-5273	163	33	mention	mention	VB
hbr-org-5273	163	34	kickstart	kickstart	JJ
hbr-org-5273	163	35	potential	potential	JJ
hbr-org-5273	163	36	new	new	JJ
hbr-org-5273	163	37	discoveries	discovery	NNS
hbr-org-5273	163	38	.	.	.
hbr-org-5273	164	1	Analyzing	analyze	VBG
hbr-org-5273	164	2	Failure	Failure	NNP
hbr-org-5273	164	3	Once	once	IN
hbr-org-5273	164	4	a	a	DT
hbr-org-5273	164	5	failure	failure	NN
hbr-org-5273	164	6	has	have	VBZ
hbr-org-5273	164	7	been	be	VBN
hbr-org-5273	164	8	detected	detect	VBN
hbr-org-5273	164	9	,	,	,
hbr-org-5273	164	10	it	-PRON-	PRP
hbr-org-5273	164	11	’s	’	VBZ
hbr-org-5273	164	12	essential	essential	JJ
hbr-org-5273	164	13	to	to	TO
hbr-org-5273	164	14	go	go	VB
hbr-org-5273	164	15	beyond	beyond	IN
hbr-org-5273	164	16	the	the	DT
hbr-org-5273	164	17	obvious	obvious	JJ
hbr-org-5273	164	18	and	and	CC
hbr-org-5273	164	19	superficial	superficial	JJ
hbr-org-5273	164	20	reasons	reason	NNS
hbr-org-5273	164	21	for	for	IN
hbr-org-5273	164	22	it	-PRON-	PRP
hbr-org-5273	164	23	to	to	TO
hbr-org-5273	164	24	understand	understand	VB
hbr-org-5273	164	25	the	the	DT
hbr-org-5273	164	26	root	root	NN
hbr-org-5273	164	27	causes	cause	NNS
hbr-org-5273	164	28	.	.	.
hbr-org-5273	165	1	This	this	DT
hbr-org-5273	165	2	requires	require	VBZ
hbr-org-5273	165	3	the	the	DT
hbr-org-5273	165	4	discipline	discipline	NN
hbr-org-5273	165	5	—	—	:
hbr-org-5273	165	6	better	well	JJR
hbr-org-5273	165	7	yet	yet	RB
hbr-org-5273	165	8	,	,	,
hbr-org-5273	165	9	the	the	DT
hbr-org-5273	165	10	enthusiasm	enthusiasm	NN
hbr-org-5273	165	11	—	—	:
hbr-org-5273	165	12	to	to	TO
hbr-org-5273	165	13	use	use	VB
hbr-org-5273	165	14	sophisticated	sophisticated	JJ
hbr-org-5273	165	15	analysis	analysis	NN
hbr-org-5273	165	16	to	to	TO
hbr-org-5273	165	17	ensure	ensure	VB
hbr-org-5273	165	18	that	that	IN
hbr-org-5273	165	19	the	the	DT
hbr-org-5273	165	20	right	right	JJ
hbr-org-5273	165	21	lessons	lesson	NNS
hbr-org-5273	165	22	are	be	VBP
hbr-org-5273	165	23	learned	learn	VBN
hbr-org-5273	165	24	and	and	CC
hbr-org-5273	165	25	the	the	DT
hbr-org-5273	165	26	right	right	JJ
hbr-org-5273	165	27	remedies	remedy	NNS
hbr-org-5273	165	28	are	be	VBP
hbr-org-5273	165	29	employed	employ	VBN
hbr-org-5273	165	30	.	.	.
hbr-org-5273	166	1	The	the	DT
hbr-org-5273	166	2	job	job	NN
hbr-org-5273	166	3	of	of	IN
hbr-org-5273	166	4	leaders	leader	NNS
hbr-org-5273	166	5	is	be	VBZ
hbr-org-5273	166	6	to	to	TO
hbr-org-5273	166	7	see	see	VB
hbr-org-5273	166	8	that	that	IN
hbr-org-5273	166	9	their	-PRON-	PRP$
hbr-org-5273	166	10	organizations	organization	NNS
hbr-org-5273	166	11	do	do	VBP
hbr-org-5273	166	12	n’t	not	RB
hbr-org-5273	166	13	just	just	RB
hbr-org-5273	166	14	move	move	VB
hbr-org-5273	166	15	on	on	RP
hbr-org-5273	166	16	after	after	IN
hbr-org-5273	166	17	a	a	DT
hbr-org-5273	166	18	failure	failure	NN
hbr-org-5273	166	19	but	but	CC
hbr-org-5273	166	20	stop	stop	VB
hbr-org-5273	166	21	to	to	TO
hbr-org-5273	166	22	dig	dig	VB
hbr-org-5273	166	23	in	in	RP
hbr-org-5273	166	24	and	and	CC
hbr-org-5273	166	25	discover	discover	VB
hbr-org-5273	166	26	the	the	DT
hbr-org-5273	166	27	wisdom	wisdom	NN
hbr-org-5273	166	28	contained	contain	VBN
hbr-org-5273	166	29	in	in	IN
hbr-org-5273	166	30	it	-PRON-	PRP
hbr-org-5273	166	31	.	.	.
hbr-org-5273	167	1	Why	why	WRB
hbr-org-5273	167	2	is	be	VBZ
hbr-org-5273	167	3	failure	failure	NN
hbr-org-5273	167	4	analysis	analysis	NN
hbr-org-5273	167	5	often	often	RB
hbr-org-5273	167	6	shortchanged	shortchange	VBD
hbr-org-5273	167	7	?	?	.
hbr-org-5273	168	1	Because	because	IN
hbr-org-5273	168	2	examining	examine	VBG
hbr-org-5273	168	3	our	-PRON-	PRP$
hbr-org-5273	168	4	failures	failure	NNS
hbr-org-5273	168	5	in	in	IN
hbr-org-5273	168	6	depth	depth	NN
hbr-org-5273	168	7	is	be	VBZ
hbr-org-5273	168	8	emotionally	emotionally	RB
hbr-org-5273	168	9	unpleasant	unpleasant	JJ
hbr-org-5273	168	10	and	and	CC
hbr-org-5273	168	11	can	can	MD
hbr-org-5273	168	12	chip	chip	VB
hbr-org-5273	168	13	away	away	RB
hbr-org-5273	168	14	at	at	IN
hbr-org-5273	168	15	our	-PRON-	PRP$
hbr-org-5273	168	16	self	self	NN
hbr-org-5273	168	17	-	-	HYPH
hbr-org-5273	168	18	esteem	esteem	NN
hbr-org-5273	168	19	.	.	.
hbr-org-5273	169	1	Left	leave	VBN
hbr-org-5273	169	2	to	to	IN
hbr-org-5273	169	3	our	-PRON-	PRP$
hbr-org-5273	169	4	own	own	JJ
hbr-org-5273	169	5	devices	device	NNS
hbr-org-5273	169	6	,	,	,
hbr-org-5273	169	7	most	most	JJS
hbr-org-5273	169	8	of	of	IN
hbr-org-5273	169	9	us	-PRON-	PRP
hbr-org-5273	169	10	will	will	MD
hbr-org-5273	169	11	speed	speed	VB
hbr-org-5273	169	12	through	through	RP
hbr-org-5273	169	13	or	or	CC
hbr-org-5273	169	14	avoid	avoid	VB
hbr-org-5273	169	15	failure	failure	NN
hbr-org-5273	169	16	analysis	analysis	NN
hbr-org-5273	169	17	altogether	altogether	RB
hbr-org-5273	169	18	.	.	.
hbr-org-5273	170	1	Another	another	DT
hbr-org-5273	170	2	reason	reason	NN
hbr-org-5273	170	3	is	be	VBZ
hbr-org-5273	170	4	that	that	IN
hbr-org-5273	170	5	analyzing	analyze	VBG
hbr-org-5273	170	6	organizational	organizational	JJ
hbr-org-5273	170	7	failures	failure	NNS
hbr-org-5273	170	8	requires	require	VBZ
hbr-org-5273	170	9	inquiry	inquiry	NN
hbr-org-5273	170	10	and	and	CC
hbr-org-5273	170	11	openness	openness	NN
hbr-org-5273	170	12	,	,	,
hbr-org-5273	170	13	patience	patience	NN
hbr-org-5273	170	14	,	,	,
hbr-org-5273	170	15	and	and	CC
hbr-org-5273	170	16	a	a	DT
hbr-org-5273	170	17	tolerance	tolerance	NN
hbr-org-5273	170	18	for	for	IN
hbr-org-5273	170	19	causal	causal	JJ
hbr-org-5273	170	20	ambiguity	ambiguity	NN
hbr-org-5273	170	21	.	.	.
hbr-org-5273	171	1	Yet	yet	CC
hbr-org-5273	171	2	managers	manager	NNS
hbr-org-5273	171	3	typically	typically	RB
hbr-org-5273	171	4	admire	admire	VBP
hbr-org-5273	171	5	and	and	CC
hbr-org-5273	171	6	are	be	VBP
hbr-org-5273	171	7	rewarded	reward	VBN
hbr-org-5273	171	8	for	for	IN
hbr-org-5273	171	9	decisiveness	decisiveness	NN
hbr-org-5273	171	10	,	,	,
hbr-org-5273	171	11	efficiency	efficiency	NN
hbr-org-5273	171	12	,	,	,
hbr-org-5273	171	13	and	and	CC
hbr-org-5273	171	14	action	action	NN
hbr-org-5273	171	15	—	—	:
hbr-org-5273	171	16	not	not	RB
hbr-org-5273	171	17	thoughtful	thoughtful	JJ
hbr-org-5273	171	18	reflection	reflection	NN
hbr-org-5273	171	19	.	.	.
hbr-org-5273	172	1	That	that	DT
hbr-org-5273	172	2	is	be	VBZ
hbr-org-5273	172	3	why	why	WRB
hbr-org-5273	172	4	the	the	DT
hbr-org-5273	172	5	right	right	JJ
hbr-org-5273	172	6	culture	culture	NN
hbr-org-5273	172	7	is	be	VBZ
hbr-org-5273	172	8	so	so	RB
hbr-org-5273	172	9	important	important	JJ
hbr-org-5273	172	10	.	.	.
hbr-org-5273	173	1	The	the	DT
hbr-org-5273	173	2	challenge	challenge	NN
hbr-org-5273	173	3	is	be	VBZ
hbr-org-5273	173	4	more	more	JJR
hbr-org-5273	173	5	than	than	IN
hbr-org-5273	173	6	emotional	emotional	JJ
hbr-org-5273	173	7	;	;	:
hbr-org-5273	173	8	it	-PRON-	PRP
hbr-org-5273	173	9	’s	’	VBZ
hbr-org-5273	173	10	cognitive	cognitive	JJ
hbr-org-5273	173	11	,	,	,
hbr-org-5273	173	12	too	too	RB
hbr-org-5273	173	13	.	.	.
hbr-org-5273	174	1	Even	even	RB
hbr-org-5273	174	2	without	without	IN
hbr-org-5273	174	3	meaning	mean	VBG
hbr-org-5273	174	4	to	to	TO
hbr-org-5273	174	5	,	,	,
hbr-org-5273	174	6	we	-PRON-	PRP
hbr-org-5273	174	7	all	all	DT
hbr-org-5273	174	8	favor	favor	VBP
hbr-org-5273	174	9	evidence	evidence	NN
hbr-org-5273	174	10	that	that	WDT
hbr-org-5273	174	11	supports	support	VBZ
hbr-org-5273	174	12	our	-PRON-	PRP$
hbr-org-5273	174	13	existing	exist	VBG
hbr-org-5273	174	14	beliefs	belief	NNS
hbr-org-5273	174	15	rather	rather	RB
hbr-org-5273	174	16	than	than	IN
hbr-org-5273	174	17	alternative	alternative	JJ
hbr-org-5273	174	18	explanations	explanation	NNS
hbr-org-5273	174	19	.	.	.
hbr-org-5273	175	1	We	-PRON-	PRP
hbr-org-5273	175	2	also	also	RB
hbr-org-5273	175	3	tend	tend	VBP
hbr-org-5273	175	4	to	to	TO
hbr-org-5273	175	5	downplay	downplay	VB
hbr-org-5273	175	6	our	-PRON-	PRP$
hbr-org-5273	175	7	responsibility	responsibility	NN
hbr-org-5273	175	8	and	and	CC
hbr-org-5273	175	9	place	place	VB
hbr-org-5273	175	10	undue	undue	JJ
hbr-org-5273	175	11	blame	blame	NN
hbr-org-5273	175	12	on	on	IN
hbr-org-5273	175	13	external	external	JJ
hbr-org-5273	175	14	or	or	CC
hbr-org-5273	175	15	situational	situational	JJ
hbr-org-5273	175	16	factors	factor	NNS
hbr-org-5273	175	17	when	when	WRB
hbr-org-5273	175	18	we	-PRON-	PRP
hbr-org-5273	175	19	fail	fail	VBP
hbr-org-5273	175	20	,	,	,
hbr-org-5273	175	21	only	only	RB
hbr-org-5273	175	22	to	to	TO
hbr-org-5273	175	23	do	do	VB
hbr-org-5273	175	24	the	the	DT
hbr-org-5273	175	25	reverse	reverse	NN
hbr-org-5273	175	26	when	when	WRB
hbr-org-5273	175	27	assessing	assess	VBG
hbr-org-5273	175	28	the	the	DT
hbr-org-5273	175	29	failures	failure	NNS
hbr-org-5273	175	30	of	of	IN
hbr-org-5273	175	31	others	other	NNS
hbr-org-5273	175	32	—	—	:
hbr-org-5273	175	33	a	a	DT
hbr-org-5273	175	34	psychological	psychological	JJ
hbr-org-5273	175	35	trap	trap	NN
hbr-org-5273	175	36	known	know	VBN
hbr-org-5273	175	37	as	as	IN
hbr-org-5273	175	38	fundamental	fundamental	JJ
hbr-org-5273	175	39	attribution	attribution	NN
hbr-org-5273	175	40	error	error	NN
hbr-org-5273	175	41	.	.	.
hbr-org-5273	176	1	My	-PRON-	PRP$
hbr-org-5273	176	2	research	research	NN
hbr-org-5273	176	3	has	have	VBZ
hbr-org-5273	176	4	shown	show	VBN
hbr-org-5273	176	5	that	that	IN
hbr-org-5273	176	6	failure	failure	NN
hbr-org-5273	176	7	analysis	analysis	NN
hbr-org-5273	176	8	is	be	VBZ
hbr-org-5273	176	9	often	often	RB
hbr-org-5273	176	10	limited	limited	JJ
hbr-org-5273	176	11	and	and	CC
hbr-org-5273	176	12	ineffective	ineffective	JJ
hbr-org-5273	176	13	—	—	:
hbr-org-5273	176	14	even	even	RB
hbr-org-5273	176	15	in	in	IN
hbr-org-5273	176	16	complex	complex	JJ
hbr-org-5273	176	17	organizations	organization	NNS
hbr-org-5273	176	18	like	like	IN
hbr-org-5273	176	19	hospitals	hospital	NNS
hbr-org-5273	176	20	,	,	,
hbr-org-5273	176	21	where	where	WRB
hbr-org-5273	176	22	human	human	JJ
hbr-org-5273	176	23	lives	life	NNS
hbr-org-5273	176	24	are	be	VBP
hbr-org-5273	176	25	at	at	IN
hbr-org-5273	176	26	stake	stake	NN
hbr-org-5273	176	27	.	.	.
hbr-org-5273	177	1	Few	few	JJ
hbr-org-5273	177	2	hospitals	hospital	NNS
hbr-org-5273	177	3	systematically	systematically	RB
hbr-org-5273	177	4	analyze	analyze	VBP
hbr-org-5273	177	5	medical	medical	JJ
hbr-org-5273	177	6	errors	error	NNS
hbr-org-5273	177	7	or	or	CC
hbr-org-5273	177	8	process	process	NN
hbr-org-5273	177	9	flaws	flaw	NNS
hbr-org-5273	177	10	in	in	IN
hbr-org-5273	177	11	order	order	NN
hbr-org-5273	177	12	to	to	TO
hbr-org-5273	177	13	capture	capture	VB
hbr-org-5273	177	14	failure	failure	NN
hbr-org-5273	177	15	’s	’s	POS
hbr-org-5273	177	16	lessons	lesson	NNS
hbr-org-5273	177	17	.	.	.
hbr-org-5273	178	1	Recent	recent	JJ
hbr-org-5273	178	2	research	research	NN
hbr-org-5273	178	3	in	in	IN
hbr-org-5273	178	4	North	North	NNP
hbr-org-5273	178	5	Carolina	Carolina	NNP
hbr-org-5273	178	6	hospitals	hospital	NNS
hbr-org-5273	178	7	,	,	,
hbr-org-5273	178	8	published	publish	VBN
hbr-org-5273	178	9	in	in	IN
hbr-org-5273	178	10	November	November	NNP
hbr-org-5273	178	11	2010	2010	CD
hbr-org-5273	178	12	in	in	IN
hbr-org-5273	178	13	the	the	DT
hbr-org-5273	178	14	New	New	NNP
hbr-org-5273	178	15	England	England	NNP
hbr-org-5273	178	16	Journal	Journal	NNP
hbr-org-5273	178	17	of	of	IN
hbr-org-5273	178	18	Medicine	Medicine	NNP
hbr-org-5273	178	19	,	,	,
hbr-org-5273	178	20	found	find	VBD
hbr-org-5273	178	21	that	that	IN
hbr-org-5273	178	22	despite	despite	IN
hbr-org-5273	178	23	a	a	DT
hbr-org-5273	178	24	dozen	dozen	NN
hbr-org-5273	178	25	years	year	NNS
hbr-org-5273	178	26	of	of	IN
hbr-org-5273	178	27	heightened	heightened	JJ
hbr-org-5273	178	28	awareness	awareness	NN
hbr-org-5273	178	29	that	that	IN
hbr-org-5273	178	30	medical	medical	JJ
hbr-org-5273	178	31	errors	error	NNS
hbr-org-5273	178	32	result	result	VBP
hbr-org-5273	178	33	in	in	IN
hbr-org-5273	178	34	thousands	thousand	NNS
hbr-org-5273	178	35	of	of	IN
hbr-org-5273	178	36	deaths	death	NNS
hbr-org-5273	178	37	each	each	DT
hbr-org-5273	178	38	year	year	NN
hbr-org-5273	178	39	,	,	,
hbr-org-5273	178	40	hospitals	hospital	NNS
hbr-org-5273	178	41	have	have	VBP
hbr-org-5273	178	42	not	not	RB
hbr-org-5273	178	43	become	become	VBN
hbr-org-5273	178	44	safer	safe	JJR
hbr-org-5273	178	45	.	.	.
hbr-org-5273	179	1	Fortunately	fortunately	RB
hbr-org-5273	179	2	,	,	,
hbr-org-5273	179	3	there	there	EX
hbr-org-5273	179	4	are	be	VBP
hbr-org-5273	179	5	shining	shine	VBG
hbr-org-5273	179	6	exceptions	exception	NNS
hbr-org-5273	179	7	to	to	IN
hbr-org-5273	179	8	this	this	DT
hbr-org-5273	179	9	pattern	pattern	NN
hbr-org-5273	179	10	,	,	,
hbr-org-5273	179	11	which	which	WDT
hbr-org-5273	179	12	continue	continue	VBP
hbr-org-5273	179	13	to	to	TO
hbr-org-5273	179	14	provide	provide	VB
hbr-org-5273	179	15	hope	hope	NN
hbr-org-5273	179	16	that	that	IN
hbr-org-5273	179	17	organizational	organizational	JJ
hbr-org-5273	179	18	learning	learning	NN
hbr-org-5273	179	19	is	be	VBZ
hbr-org-5273	179	20	possible	possible	JJ
hbr-org-5273	179	21	.	.	.
hbr-org-5273	180	1	At	at	IN
hbr-org-5273	180	2	Intermountain	Intermountain	NNP
hbr-org-5273	180	3	Healthcare	Healthcare	NNP
hbr-org-5273	180	4	,	,	,
hbr-org-5273	180	5	a	a	DT
hbr-org-5273	180	6	system	system	NN
hbr-org-5273	180	7	of	of	IN
hbr-org-5273	180	8	23	23	CD
hbr-org-5273	180	9	hospitals	hospital	NNS
hbr-org-5273	180	10	that	that	WDT
hbr-org-5273	180	11	serves	serve	VBZ
hbr-org-5273	180	12	Utah	Utah	NNP
hbr-org-5273	180	13	and	and	CC
hbr-org-5273	180	14	southeastern	southeastern	JJ
hbr-org-5273	180	15	Idaho	Idaho	NNP
hbr-org-5273	180	16	,	,	,
hbr-org-5273	180	17	physicians	physician	NNS
hbr-org-5273	180	18	’	’	POS
hbr-org-5273	180	19	deviations	deviation	NNS
hbr-org-5273	180	20	from	from	IN
hbr-org-5273	180	21	medical	medical	JJ
hbr-org-5273	180	22	protocols	protocol	NNS
hbr-org-5273	180	23	are	be	VBP
hbr-org-5273	180	24	routinely	routinely	RB
hbr-org-5273	180	25	analyzed	analyze	VBN
hbr-org-5273	180	26	for	for	IN
hbr-org-5273	180	27	opportunities	opportunity	NNS
hbr-org-5273	180	28	to	to	TO
hbr-org-5273	180	29	improve	improve	VB
hbr-org-5273	180	30	the	the	DT
hbr-org-5273	180	31	protocols	protocol	NNS
hbr-org-5273	180	32	.	.	.
hbr-org-5273	181	1	Allowing	allow	VBG
hbr-org-5273	181	2	deviations	deviation	NNS
hbr-org-5273	181	3	and	and	CC
hbr-org-5273	181	4	sharing	share	VBG
hbr-org-5273	181	5	the	the	DT
hbr-org-5273	181	6	data	datum	NNS
hbr-org-5273	181	7	on	on	IN
hbr-org-5273	181	8	whether	whether	IN
hbr-org-5273	181	9	they	-PRON-	PRP
hbr-org-5273	181	10	actually	actually	RB
hbr-org-5273	181	11	produce	produce	VBP
hbr-org-5273	181	12	a	a	DT
hbr-org-5273	181	13	better	well	JJR
hbr-org-5273	181	14	outcome	outcome	NN
hbr-org-5273	181	15	encourages	encourage	VBZ
hbr-org-5273	181	16	physicians	physician	NNS
hbr-org-5273	181	17	to	to	TO
hbr-org-5273	181	18	buy	buy	VB
hbr-org-5273	181	19	into	into	IN
hbr-org-5273	181	20	this	this	DT
hbr-org-5273	181	21	program	program	NN
hbr-org-5273	181	22	.	.	.
hbr-org-5273	182	1	(	(	-LRB-
hbr-org-5273	182	2	See	see	VB
hbr-org-5273	182	3	“	"	``
hbr-org-5273	182	4	Fixing	fix	VBG
hbr-org-5273	182	5	Health	Health	NNP
hbr-org-5273	182	6	Care	Care	NNP
hbr-org-5273	182	7	on	on	IN
hbr-org-5273	182	8	the	the	DT
hbr-org-5273	182	9	Front	Front	NNP
hbr-org-5273	182	10	Lines	Lines	NNPS
hbr-org-5273	182	11	,	,	,
hbr-org-5273	182	12	”	"	''
hbr-org-5273	182	13	by	by	IN
hbr-org-5273	182	14	Richard	Richard	NNP
hbr-org-5273	182	15	M.J.	M.J.	NNP
hbr-org-5273	182	16	Bohmer	Bohmer	NNP
hbr-org-5273	182	17	,	,	,
hbr-org-5273	182	18	HBR	HBR	NNP
hbr-org-5273	182	19	April	April	NNP
hbr-org-5273	182	20	2010	2010	CD
hbr-org-5273	182	21	.	.	.
hbr-org-5273	182	22	)	)	-RRB-
hbr-org-5273	183	1	Motivating	motivate	VBG
hbr-org-5273	183	2	people	people	NNS
hbr-org-5273	183	3	to	to	TO
hbr-org-5273	183	4	go	go	VB
hbr-org-5273	183	5	beyond	beyond	IN
hbr-org-5273	183	6	first	first	JJ
hbr-org-5273	183	7	-	-	HYPH
hbr-org-5273	183	8	order	order	NN
hbr-org-5273	183	9	reasons	reason	NNS
hbr-org-5273	183	10	(	(	-LRB-
hbr-org-5273	183	11	procedures	procedure	NNS
hbr-org-5273	183	12	were	be	VBD
hbr-org-5273	183	13	n’t	not	RB
hbr-org-5273	183	14	followed	follow	VBN
hbr-org-5273	183	15	)	)	-RRB-
hbr-org-5273	183	16	to	to	IN
hbr-org-5273	183	17	understanding	understand	VBG
hbr-org-5273	183	18	the	the	DT
hbr-org-5273	183	19	second-	second-	NN
hbr-org-5273	183	20	and	and	CC
hbr-org-5273	183	21	third	third	JJ
hbr-org-5273	183	22	-	-	HYPH
hbr-org-5273	183	23	order	order	NN
hbr-org-5273	183	24	reasons	reason	NNS
hbr-org-5273	183	25	can	can	MD
hbr-org-5273	183	26	be	be	VB
hbr-org-5273	183	27	a	a	DT
hbr-org-5273	183	28	major	major	JJ
hbr-org-5273	183	29	challenge	challenge	NN
hbr-org-5273	183	30	.	.	.
hbr-org-5273	184	1	One	one	CD
hbr-org-5273	184	2	way	way	NN
hbr-org-5273	184	3	to	to	TO
hbr-org-5273	184	4	do	do	VB
hbr-org-5273	184	5	this	this	DT
hbr-org-5273	184	6	is	be	VBZ
hbr-org-5273	184	7	to	to	TO
hbr-org-5273	184	8	use	use	VB
hbr-org-5273	184	9	interdisciplinary	interdisciplinary	JJ
hbr-org-5273	184	10	teams	team	NNS
hbr-org-5273	184	11	with	with	IN
hbr-org-5273	184	12	diverse	diverse	JJ
hbr-org-5273	184	13	skills	skill	NNS
hbr-org-5273	184	14	and	and	CC
hbr-org-5273	184	15	perspectives	perspective	NNS
hbr-org-5273	184	16	.	.	.
hbr-org-5273	185	1	Complex	complex	JJ
hbr-org-5273	185	2	failures	failure	NNS
hbr-org-5273	185	3	in	in	IN
hbr-org-5273	185	4	particular	particular	JJ
hbr-org-5273	185	5	are	be	VBP
hbr-org-5273	185	6	the	the	DT
hbr-org-5273	185	7	result	result	NN
hbr-org-5273	185	8	of	of	IN
hbr-org-5273	185	9	multiple	multiple	JJ
hbr-org-5273	185	10	events	event	NNS
hbr-org-5273	185	11	that	that	WDT
hbr-org-5273	185	12	occurred	occur	VBD
hbr-org-5273	185	13	in	in	IN
hbr-org-5273	185	14	different	different	JJ
hbr-org-5273	185	15	departments	department	NNS
hbr-org-5273	185	16	or	or	CC
hbr-org-5273	185	17	disciplines	discipline	NNS
hbr-org-5273	185	18	or	or	CC
hbr-org-5273	185	19	at	at	IN
hbr-org-5273	185	20	different	different	JJ
hbr-org-5273	185	21	levels	level	NNS
hbr-org-5273	185	22	of	of	IN
hbr-org-5273	185	23	the	the	DT
hbr-org-5273	185	24	organization	organization	NN
hbr-org-5273	185	25	.	.	.
hbr-org-5273	186	1	Understanding	understanding	NN
hbr-org-5273	186	2	what	what	WP
hbr-org-5273	186	3	happened	happen	VBD
hbr-org-5273	186	4	and	and	CC
hbr-org-5273	186	5	how	how	WRB
hbr-org-5273	186	6	to	to	TO
hbr-org-5273	186	7	prevent	prevent	VB
hbr-org-5273	186	8	it	-PRON-	PRP
hbr-org-5273	186	9	from	from	IN
hbr-org-5273	186	10	happening	happen	VBG
hbr-org-5273	186	11	again	again	RB
hbr-org-5273	186	12	requires	require	VBZ
hbr-org-5273	186	13	detailed	detail	VBN
hbr-org-5273	186	14	,	,	,
hbr-org-5273	186	15	team	team	NN
hbr-org-5273	186	16	-	-	HYPH
hbr-org-5273	186	17	based	base	VBN
hbr-org-5273	186	18	discussion	discussion	NN
hbr-org-5273	186	19	and	and	CC
hbr-org-5273	186	20	analysis	analysis	NN
hbr-org-5273	186	21	.	.	.
hbr-org-5273	187	1	A	a	DT
hbr-org-5273	187	2	team	team	NN
hbr-org-5273	187	3	of	of	IN
hbr-org-5273	187	4	leading	leading	JJ
hbr-org-5273	187	5	physicists	physicist	NNS
hbr-org-5273	187	6	,	,	,
hbr-org-5273	187	7	engineers	engineer	NNS
hbr-org-5273	187	8	,	,	,
hbr-org-5273	187	9	aviation	aviation	NN
hbr-org-5273	187	10	experts	expert	NNS
hbr-org-5273	187	11	,	,	,
hbr-org-5273	187	12	naval	naval	JJ
hbr-org-5273	187	13	leaders	leader	NNS
hbr-org-5273	187	14	,	,	,
hbr-org-5273	187	15	and	and	CC
hbr-org-5273	187	16	even	even	RB
hbr-org-5273	187	17	astronauts	astronaut	NNS
hbr-org-5273	187	18	devoted	devoted	JJ
hbr-org-5273	187	19	months	month	NNS
hbr-org-5273	187	20	to	to	IN
hbr-org-5273	187	21	an	an	DT
hbr-org-5273	187	22	analysis	analysis	NN
hbr-org-5273	187	23	of	of	IN
hbr-org-5273	187	24	the	the	DT
hbr-org-5273	187	25	Columbia	Columbia	NNP
hbr-org-5273	187	26	disaster	disaster	NN
hbr-org-5273	187	27	.	.	.
hbr-org-5273	188	1	They	-PRON-	PRP
hbr-org-5273	188	2	conclusively	conclusively	RB
hbr-org-5273	188	3	established	establish	VBD
hbr-org-5273	188	4	not	not	RB
hbr-org-5273	188	5	only	only	RB
hbr-org-5273	188	6	the	the	DT
hbr-org-5273	188	7	first	first	JJ
hbr-org-5273	188	8	-	-	HYPH
hbr-org-5273	188	9	order	order	NN
hbr-org-5273	188	10	cause	cause	NN
hbr-org-5273	188	11	—	—	:
hbr-org-5273	188	12	a	a	DT
hbr-org-5273	188	13	piece	piece	NN
hbr-org-5273	188	14	of	of	IN
hbr-org-5273	188	15	foam	foam	NN
hbr-org-5273	188	16	had	have	VBD
hbr-org-5273	188	17	hit	hit	VBN
hbr-org-5273	188	18	the	the	DT
hbr-org-5273	188	19	shuttle	shuttle	NN
hbr-org-5273	188	20	’s	’s	POS
hbr-org-5273	188	21	leading	leading	JJ
hbr-org-5273	188	22	edge	edge	NN
hbr-org-5273	188	23	during	during	IN
hbr-org-5273	188	24	launch	launch	NN
hbr-org-5273	188	25	—	—	:
hbr-org-5273	188	26	but	but	CC
hbr-org-5273	188	27	also	also	RB
hbr-org-5273	188	28	second	second	JJ
hbr-org-5273	188	29	-	-	HYPH
hbr-org-5273	188	30	order	order	NN
hbr-org-5273	188	31	causes	cause	NNS
hbr-org-5273	188	32	:	:	:
hbr-org-5273	188	33	A	a	DT
hbr-org-5273	188	34	rigid	rigid	JJ
hbr-org-5273	188	35	hierarchy	hierarchy	NN
hbr-org-5273	188	36	and	and	CC
hbr-org-5273	188	37	schedule	schedule	NN
hbr-org-5273	188	38	-	-	HYPH
hbr-org-5273	188	39	obsessed	obsess	VBN
hbr-org-5273	188	40	culture	culture	NN
hbr-org-5273	188	41	at	at	IN
hbr-org-5273	188	42	NASA	NASA	NNP
hbr-org-5273	188	43	made	make	VBD
hbr-org-5273	188	44	it	-PRON-	PRP
hbr-org-5273	188	45	especially	especially	RB
hbr-org-5273	188	46	difficult	difficult	JJ
hbr-org-5273	188	47	for	for	IN
hbr-org-5273	188	48	engineers	engineer	NNS
hbr-org-5273	188	49	to	to	TO
hbr-org-5273	188	50	speak	speak	VB
hbr-org-5273	188	51	up	up	RP
hbr-org-5273	188	52	about	about	IN
hbr-org-5273	188	53	anything	anything	NN
hbr-org-5273	188	54	but	but	IN
hbr-org-5273	188	55	the	the	DT
hbr-org-5273	188	56	most	most	RBS
hbr-org-5273	188	57	rock	rock	NN
hbr-org-5273	188	58	-	-	HYPH
hbr-org-5273	188	59	solid	solid	JJ
hbr-org-5273	188	60	concerns	concern	NNS
hbr-org-5273	188	61	.	.	.
hbr-org-5273	189	1	Promoting	promote	VBG
hbr-org-5273	189	2	Experimentation	experimentation	NN
hbr-org-5273	189	3	The	the	DT
hbr-org-5273	189	4	third	third	JJ
hbr-org-5273	189	5	critical	critical	JJ
hbr-org-5273	189	6	activity	activity	NN
hbr-org-5273	189	7	for	for	IN
hbr-org-5273	189	8	effective	effective	JJ
hbr-org-5273	189	9	learning	learning	NN
hbr-org-5273	189	10	is	be	VBZ
hbr-org-5273	189	11	strategically	strategically	RB
hbr-org-5273	189	12	producing	produce	VBG
hbr-org-5273	189	13	failures	failure	NNS
hbr-org-5273	189	14	—	—	:
hbr-org-5273	189	15	in	in	IN
hbr-org-5273	189	16	the	the	DT
hbr-org-5273	189	17	right	right	JJ
hbr-org-5273	189	18	places	place	NNS
hbr-org-5273	189	19	,	,	,
hbr-org-5273	189	20	at	at	IN
hbr-org-5273	189	21	the	the	DT
hbr-org-5273	189	22	right	right	JJ
hbr-org-5273	189	23	times	time	NNS
hbr-org-5273	189	24	—	—	:
hbr-org-5273	189	25	through	through	IN
hbr-org-5273	189	26	systematic	systematic	JJ
hbr-org-5273	189	27	experimentation	experimentation	NN
hbr-org-5273	189	28	.	.	.
hbr-org-5273	190	1	Researchers	researcher	NNS
hbr-org-5273	190	2	in	in	IN
hbr-org-5273	190	3	basic	basic	JJ
hbr-org-5273	190	4	science	science	NN
hbr-org-5273	190	5	know	know	VBP
hbr-org-5273	190	6	that	that	IN
hbr-org-5273	190	7	although	although	IN
hbr-org-5273	190	8	the	the	DT
hbr-org-5273	190	9	experiments	experiment	NNS
hbr-org-5273	190	10	they	-PRON-	PRP
hbr-org-5273	190	11	conduct	conduct	VBP
hbr-org-5273	190	12	will	will	MD
hbr-org-5273	190	13	occasionally	occasionally	RB
hbr-org-5273	190	14	result	result	VB
hbr-org-5273	190	15	in	in	IN
hbr-org-5273	190	16	a	a	DT
hbr-org-5273	190	17	spectacular	spectacular	JJ
hbr-org-5273	190	18	success	success	NN
hbr-org-5273	190	19	,	,	,
hbr-org-5273	190	20	a	a	DT
hbr-org-5273	190	21	large	large	JJ
hbr-org-5273	190	22	percentage	percentage	NN
hbr-org-5273	190	23	of	of	IN
hbr-org-5273	190	24	them	-PRON-	PRP
hbr-org-5273	190	25	(	(	-LRB-
hbr-org-5273	190	26	70	70	CD
hbr-org-5273	190	27	%	%	NN
hbr-org-5273	190	28	or	or	CC
hbr-org-5273	190	29	higher	high	JJR
hbr-org-5273	190	30	in	in	IN
hbr-org-5273	190	31	some	some	DT
hbr-org-5273	190	32	fields	field	NNS
hbr-org-5273	190	33	)	)	-RRB-
hbr-org-5273	190	34	will	will	MD
hbr-org-5273	190	35	fail	fail	VB
hbr-org-5273	190	36	.	.	.
hbr-org-5273	191	1	How	how	WRB
hbr-org-5273	191	2	do	do	VBP
hbr-org-5273	191	3	these	these	DT
hbr-org-5273	191	4	people	people	NNS
hbr-org-5273	191	5	get	get	VB
hbr-org-5273	191	6	out	out	IN
hbr-org-5273	191	7	of	of	IN
hbr-org-5273	191	8	bed	bed	NN
hbr-org-5273	191	9	in	in	IN
hbr-org-5273	191	10	the	the	DT
hbr-org-5273	191	11	morning	morning	NN
hbr-org-5273	191	12	?	?	.
hbr-org-5273	192	1	First	first	RB
hbr-org-5273	192	2	,	,	,
hbr-org-5273	192	3	they	-PRON-	PRP
hbr-org-5273	192	4	know	know	VBP
hbr-org-5273	192	5	that	that	IN
hbr-org-5273	192	6	failure	failure	NN
hbr-org-5273	192	7	is	be	VBZ
hbr-org-5273	192	8	not	not	RB
hbr-org-5273	192	9	optional	optional	JJ
hbr-org-5273	192	10	in	in	IN
hbr-org-5273	192	11	their	-PRON-	PRP$
hbr-org-5273	192	12	work	work	NN
hbr-org-5273	192	13	;	;	:
hbr-org-5273	192	14	it	-PRON-	PRP
hbr-org-5273	192	15	’s	’	VBZ
hbr-org-5273	192	16	part	part	NN
hbr-org-5273	192	17	of	of	IN
hbr-org-5273	192	18	being	be	VBG
hbr-org-5273	192	19	at	at	IN
hbr-org-5273	192	20	the	the	DT
hbr-org-5273	192	21	leading	lead	VBG
hbr-org-5273	192	22	edge	edge	NN
hbr-org-5273	192	23	of	of	IN
hbr-org-5273	192	24	scientific	scientific	JJ
hbr-org-5273	192	25	discovery	discovery	NN
hbr-org-5273	192	26	.	.	.
hbr-org-5273	193	1	Second	second	JJ
hbr-org-5273	193	2	,	,	,
hbr-org-5273	193	3	far	far	RB
hbr-org-5273	193	4	more	more	RBR
hbr-org-5273	193	5	than	than	IN
hbr-org-5273	193	6	most	most	JJS
hbr-org-5273	193	7	of	of	IN
hbr-org-5273	193	8	us	-PRON-	PRP
hbr-org-5273	193	9	,	,	,
hbr-org-5273	193	10	they	-PRON-	PRP
hbr-org-5273	193	11	understand	understand	VBP
hbr-org-5273	193	12	that	that	IN
hbr-org-5273	193	13	every	every	DT
hbr-org-5273	193	14	failure	failure	NN
hbr-org-5273	193	15	conveys	convey	VBZ
hbr-org-5273	193	16	valuable	valuable	JJ
hbr-org-5273	193	17	information	information	NN
hbr-org-5273	193	18	,	,	,
hbr-org-5273	193	19	and	and	CC
hbr-org-5273	193	20	they	-PRON-	PRP
hbr-org-5273	193	21	’re	be	VBZ
hbr-org-5273	193	22	eager	eager	JJ
hbr-org-5273	193	23	to	to	TO
hbr-org-5273	193	24	get	get	VB
hbr-org-5273	193	25	it	-PRON-	PRP
hbr-org-5273	193	26	before	before	IN
hbr-org-5273	193	27	the	the	DT
hbr-org-5273	193	28	competition	competition	NN
hbr-org-5273	193	29	does	do	VBZ
hbr-org-5273	193	30	.	.	.
hbr-org-5273	194	1	In	in	IN
hbr-org-5273	194	2	contrast	contrast	NN
hbr-org-5273	194	3	,	,	,
hbr-org-5273	194	4	managers	manager	NNS
hbr-org-5273	194	5	in	in	IN
hbr-org-5273	194	6	charge	charge	NN
hbr-org-5273	194	7	of	of	IN
hbr-org-5273	194	8	piloting	pilot	VBG
hbr-org-5273	194	9	a	a	DT
hbr-org-5273	194	10	new	new	JJ
hbr-org-5273	194	11	product	product	NN
hbr-org-5273	194	12	or	or	CC
hbr-org-5273	194	13	service	service	NN
hbr-org-5273	194	14	—	—	:
hbr-org-5273	194	15	a	a	DT
hbr-org-5273	194	16	classic	classic	JJ
hbr-org-5273	194	17	example	example	NN
hbr-org-5273	194	18	of	of	IN
hbr-org-5273	194	19	experimentation	experimentation	NN
hbr-org-5273	194	20	in	in	IN
hbr-org-5273	194	21	business	business	NN
hbr-org-5273	194	22	—	—	:
hbr-org-5273	194	23	typically	typically	RB
hbr-org-5273	194	24	do	do	VB
hbr-org-5273	194	25	whatever	whatever	WDT
hbr-org-5273	194	26	they	-PRON-	PRP
hbr-org-5273	194	27	can	can	MD
hbr-org-5273	194	28	to	to	TO
hbr-org-5273	194	29	make	make	VB
hbr-org-5273	194	30	sure	sure	JJ
hbr-org-5273	194	31	that	that	IN
hbr-org-5273	194	32	the	the	DT
hbr-org-5273	194	33	pilot	pilot	NN
hbr-org-5273	194	34	is	be	VBZ
hbr-org-5273	194	35	perfect	perfect	JJ
hbr-org-5273	194	36	right	right	RB
hbr-org-5273	194	37	out	out	IN
hbr-org-5273	194	38	of	of	IN
hbr-org-5273	194	39	the	the	DT
hbr-org-5273	194	40	starting	starting	NN
hbr-org-5273	194	41	gate	gate	NN
hbr-org-5273	194	42	.	.	.
hbr-org-5273	195	1	Ironically	ironically	RB
hbr-org-5273	195	2	,	,	,
hbr-org-5273	195	3	this	this	DT
hbr-org-5273	195	4	hunger	hunger	NN
hbr-org-5273	195	5	to	to	TO
hbr-org-5273	195	6	succeed	succeed	VB
hbr-org-5273	195	7	can	can	MD
hbr-org-5273	195	8	later	later	RB
hbr-org-5273	195	9	inhibit	inhibit	VB
hbr-org-5273	195	10	the	the	DT
hbr-org-5273	195	11	success	success	NN
hbr-org-5273	195	12	of	of	IN
hbr-org-5273	195	13	the	the	DT
hbr-org-5273	195	14	official	official	JJ
hbr-org-5273	195	15	launch	launch	NN
hbr-org-5273	195	16	.	.	.
hbr-org-5273	196	1	Too	too	RB
hbr-org-5273	196	2	often	often	RB
hbr-org-5273	196	3	,	,	,
hbr-org-5273	196	4	managers	manager	NNS
hbr-org-5273	196	5	in	in	IN
hbr-org-5273	196	6	charge	charge	NN
hbr-org-5273	196	7	of	of	IN
hbr-org-5273	196	8	pilots	pilot	NNS
hbr-org-5273	196	9	design	design	NN
hbr-org-5273	196	10	optimal	optimal	JJ
hbr-org-5273	196	11	conditions	condition	NNS
hbr-org-5273	196	12	rather	rather	RB
hbr-org-5273	196	13	than	than	IN
hbr-org-5273	196	14	representative	representative	JJ
hbr-org-5273	196	15	ones	one	NNS
hbr-org-5273	196	16	.	.	.
hbr-org-5273	197	1	Thus	thus	RB
hbr-org-5273	197	2	the	the	DT
hbr-org-5273	197	3	pilot	pilot	NN
hbr-org-5273	197	4	does	do	VBZ
hbr-org-5273	197	5	n’t	not	RB
hbr-org-5273	197	6	produce	produce	VB
hbr-org-5273	197	7	knowledge	knowledge	NN
hbr-org-5273	197	8	about	about	IN
hbr-org-5273	197	9	what	what	WP
hbr-org-5273	197	10	wo	will	MD
hbr-org-5273	197	11	n’t	not	RB
hbr-org-5273	197	12	work	work	VB
hbr-org-5273	197	13	.	.	.
hbr-org-5273	198	1	Too	too	RB
hbr-org-5273	198	2	often	often	RB
hbr-org-5273	198	3	,	,	,
hbr-org-5273	198	4	pilots	pilot	NNS
hbr-org-5273	198	5	are	be	VBP
hbr-org-5273	198	6	conducted	conduct	VBN
hbr-org-5273	198	7	under	under	IN
hbr-org-5273	198	8	optimal	optimal	JJ
hbr-org-5273	198	9	conditions	condition	NNS
hbr-org-5273	198	10	rather	rather	RB
hbr-org-5273	198	11	than	than	IN
hbr-org-5273	198	12	representative	representative	JJ
hbr-org-5273	198	13	ones	one	NNS
hbr-org-5273	198	14	.	.	.
hbr-org-5273	199	1	Thus	thus	RB
hbr-org-5273	199	2	they	-PRON-	PRP
hbr-org-5273	199	3	ca	can	MD
hbr-org-5273	199	4	n’t	not	RB
hbr-org-5273	199	5	show	show	VB
hbr-org-5273	199	6	what	what	WP
hbr-org-5273	199	7	wo	will	MD
hbr-org-5273	199	8	n’t	not	RB
hbr-org-5273	199	9	work	work	VB
hbr-org-5273	199	10	.	.	.
hbr-org-5273	200	1	In	in	IN
hbr-org-5273	200	2	the	the	DT
hbr-org-5273	200	3	very	very	RB
hbr-org-5273	200	4	early	early	JJ
hbr-org-5273	200	5	days	day	NNS
hbr-org-5273	200	6	of	of	IN
hbr-org-5273	200	7	DSL	dsl	NN
hbr-org-5273	200	8	,	,	,
hbr-org-5273	200	9	a	a	DT
hbr-org-5273	200	10	major	major	JJ
hbr-org-5273	200	11	telecommunications	telecommunications	NN
hbr-org-5273	200	12	company	company	NN
hbr-org-5273	200	13	I	-PRON-	PRP
hbr-org-5273	200	14	’ll	will	MD
hbr-org-5273	200	15	call	call	VB
hbr-org-5273	200	16	Telco	Telco	NNP
hbr-org-5273	200	17	did	do	VBD
hbr-org-5273	200	18	a	a	DT
hbr-org-5273	200	19	full	full	JJ
hbr-org-5273	200	20	-	-	HYPH
hbr-org-5273	200	21	scale	scale	NN
hbr-org-5273	200	22	launch	launch	NN
hbr-org-5273	200	23	of	of	IN
hbr-org-5273	200	24	that	that	DT
hbr-org-5273	200	25	high	high	JJ
hbr-org-5273	200	26	-	-	HYPH
hbr-org-5273	200	27	speed	speed	NN
hbr-org-5273	200	28	technology	technology	NN
hbr-org-5273	200	29	to	to	IN
hbr-org-5273	200	30	consumer	consumer	NN
hbr-org-5273	200	31	households	household	NNS
hbr-org-5273	200	32	in	in	IN
hbr-org-5273	200	33	a	a	DT
hbr-org-5273	200	34	major	major	JJ
hbr-org-5273	200	35	urban	urban	JJ
hbr-org-5273	200	36	market	market	NN
hbr-org-5273	200	37	.	.	.
hbr-org-5273	201	1	It	-PRON-	PRP
hbr-org-5273	201	2	was	be	VBD
hbr-org-5273	201	3	an	an	DT
hbr-org-5273	201	4	unmitigated	unmitigated	JJ
hbr-org-5273	201	5	customer	customer	NN
hbr-org-5273	201	6	-	-	HYPH
hbr-org-5273	201	7	service	service	NN
hbr-org-5273	201	8	disaster	disaster	NN
hbr-org-5273	201	9	.	.	.
hbr-org-5273	202	1	The	the	DT
hbr-org-5273	202	2	company	company	NN
hbr-org-5273	202	3	missed	miss	VBD
hbr-org-5273	202	4	75	75	CD
hbr-org-5273	202	5	%	%	NN
hbr-org-5273	202	6	of	of	IN
hbr-org-5273	202	7	its	-PRON-	PRP$
hbr-org-5273	202	8	commitments	commitment	NNS
hbr-org-5273	202	9	and	and	CC
hbr-org-5273	202	10	found	find	VBD
hbr-org-5273	202	11	itself	-PRON-	PRP
hbr-org-5273	202	12	confronted	confront	VBN
hbr-org-5273	202	13	with	with	IN
hbr-org-5273	202	14	a	a	DT
hbr-org-5273	202	15	staggering	staggering	JJ
hbr-org-5273	202	16	12,000	12,000	CD
hbr-org-5273	202	17	late	late	JJ
hbr-org-5273	202	18	orders	order	NNS
hbr-org-5273	202	19	.	.	.
hbr-org-5273	203	1	Customers	customer	NNS
hbr-org-5273	203	2	were	be	VBD
hbr-org-5273	203	3	frustrated	frustrate	VBN
hbr-org-5273	203	4	and	and	CC
hbr-org-5273	203	5	upset	upset	JJ
hbr-org-5273	203	6	,	,	,
hbr-org-5273	203	7	and	and	CC
hbr-org-5273	203	8	service	service	NN
hbr-org-5273	203	9	reps	rep	NNS
hbr-org-5273	203	10	could	could	MD
hbr-org-5273	203	11	n’t	not	RB
hbr-org-5273	203	12	even	even	RB
hbr-org-5273	203	13	begin	begin	VB
hbr-org-5273	203	14	to	to	TO
hbr-org-5273	203	15	answer	answer	VB
hbr-org-5273	203	16	all	all	PDT
hbr-org-5273	203	17	their	-PRON-	PRP$
hbr-org-5273	203	18	calls	call	NNS
hbr-org-5273	203	19	.	.	.
hbr-org-5273	204	1	Employee	employee	NN
hbr-org-5273	204	2	morale	morale	NN
hbr-org-5273	204	3	suffered	suffer	VBD
hbr-org-5273	204	4	.	.	.
hbr-org-5273	205	1	How	how	WRB
hbr-org-5273	205	2	could	could	MD
hbr-org-5273	205	3	this	this	DT
hbr-org-5273	205	4	happen	happen	VB
hbr-org-5273	205	5	to	to	IN
hbr-org-5273	205	6	a	a	DT
hbr-org-5273	205	7	leading	lead	VBG
hbr-org-5273	205	8	company	company	NN
hbr-org-5273	205	9	with	with	IN
hbr-org-5273	205	10	high	high	JJ
hbr-org-5273	205	11	satisfaction	satisfaction	NN
hbr-org-5273	205	12	ratings	rating	NNS
hbr-org-5273	205	13	and	and	CC
hbr-org-5273	205	14	a	a	DT
hbr-org-5273	205	15	brand	brand	NN
hbr-org-5273	205	16	that	that	WDT
hbr-org-5273	205	17	had	have	VBD
hbr-org-5273	205	18	long	long	RB
hbr-org-5273	205	19	stood	stand	VBN
hbr-org-5273	205	20	for	for	IN
hbr-org-5273	205	21	excellence	excellence	NN
hbr-org-5273	205	22	?	?	.
hbr-org-5273	206	1	A	a	DT
hbr-org-5273	206	2	small	small	JJ
hbr-org-5273	206	3	and	and	CC
hbr-org-5273	206	4	extremely	extremely	RB
hbr-org-5273	206	5	successful	successful	JJ
hbr-org-5273	206	6	suburban	suburban	JJ
hbr-org-5273	206	7	pilot	pilot	NN
hbr-org-5273	206	8	had	have	VBD
hbr-org-5273	206	9	lulled	lull	VBN
hbr-org-5273	206	10	Telco	Telco	NNP
hbr-org-5273	206	11	executives	executive	NNS
hbr-org-5273	206	12	into	into	IN
hbr-org-5273	206	13	a	a	DT
hbr-org-5273	206	14	misguided	misguided	JJ
hbr-org-5273	206	15	confidence	confidence	NN
hbr-org-5273	206	16	.	.	.
hbr-org-5273	207	1	The	the	DT
hbr-org-5273	207	2	problem	problem	NN
hbr-org-5273	207	3	was	be	VBD
hbr-org-5273	207	4	that	that	IN
hbr-org-5273	207	5	the	the	DT
hbr-org-5273	207	6	pilot	pilot	NN
hbr-org-5273	207	7	did	do	VBD
hbr-org-5273	207	8	not	not	RB
hbr-org-5273	207	9	resemble	resemble	VB
hbr-org-5273	207	10	real	real	JJ
hbr-org-5273	207	11	service	service	NN
hbr-org-5273	207	12	conditions	condition	NNS
hbr-org-5273	207	13	:	:	:
hbr-org-5273	207	14	It	-PRON-	PRP
hbr-org-5273	207	15	was	be	VBD
hbr-org-5273	207	16	staffed	staff	VBN
hbr-org-5273	207	17	with	with	IN
hbr-org-5273	207	18	unusually	unusually	RB
hbr-org-5273	207	19	personable	personable	JJ
hbr-org-5273	207	20	,	,	,
hbr-org-5273	207	21	expert	expert	JJ
hbr-org-5273	207	22	service	service	NN
hbr-org-5273	207	23	reps	rep	NNS
hbr-org-5273	207	24	and	and	CC
hbr-org-5273	207	25	took	take	VBD
hbr-org-5273	207	26	place	place	NN
hbr-org-5273	207	27	in	in	IN
hbr-org-5273	207	28	a	a	DT
hbr-org-5273	207	29	community	community	NN
hbr-org-5273	207	30	of	of	IN
hbr-org-5273	207	31	educated	educate	VBN
hbr-org-5273	207	32	,	,	,
hbr-org-5273	207	33	tech	tech	NN
hbr-org-5273	207	34	-	-	HYPH
hbr-org-5273	207	35	savvy	savvy	JJ
hbr-org-5273	207	36	customers	customer	NNS
hbr-org-5273	207	37	.	.	.
hbr-org-5273	208	1	But	but	CC
hbr-org-5273	208	2	DSL	DSL	NNP
hbr-org-5273	208	3	was	be	VBD
hbr-org-5273	208	4	a	a	DT
hbr-org-5273	208	5	brand	brand	NN
hbr-org-5273	208	6	-	-	HYPH
hbr-org-5273	208	7	new	new	JJ
hbr-org-5273	208	8	technology	technology	NN
hbr-org-5273	208	9	and	and	CC
hbr-org-5273	208	10	,	,	,
hbr-org-5273	208	11	unlike	unlike	IN
hbr-org-5273	208	12	traditional	traditional	JJ
hbr-org-5273	208	13	telephony	telephony	NN
hbr-org-5273	208	14	,	,	,
hbr-org-5273	208	15	had	have	VBD
hbr-org-5273	208	16	to	to	TO
hbr-org-5273	208	17	interface	interface	VB
hbr-org-5273	208	18	with	with	IN
hbr-org-5273	208	19	customers	customer	NNS
hbr-org-5273	208	20	’	’	POS
hbr-org-5273	208	21	highly	highly	RB
hbr-org-5273	208	22	variable	variable	JJ
hbr-org-5273	208	23	home	home	NN
hbr-org-5273	208	24	computers	computer	NNS
hbr-org-5273	208	25	and	and	CC
hbr-org-5273	208	26	technical	technical	JJ
hbr-org-5273	208	27	skills	skill	NNS
hbr-org-5273	208	28	.	.	.
hbr-org-5273	209	1	This	this	DT
hbr-org-5273	209	2	added	add	VBN
hbr-org-5273	209	3	complexity	complexity	NN
hbr-org-5273	209	4	and	and	CC
hbr-org-5273	209	5	unpredictability	unpredictability	NN
hbr-org-5273	209	6	to	to	IN
hbr-org-5273	209	7	the	the	DT
hbr-org-5273	209	8	service	service	NN
hbr-org-5273	209	9	-	-	HYPH
hbr-org-5273	209	10	delivery	delivery	NN
hbr-org-5273	209	11	challenge	challenge	NN
hbr-org-5273	209	12	in	in	IN
hbr-org-5273	209	13	ways	way	NNS
hbr-org-5273	209	14	that	that	WDT
hbr-org-5273	209	15	Telco	Telco	NNP
hbr-org-5273	209	16	had	have	VBD
hbr-org-5273	209	17	not	not	RB
hbr-org-5273	209	18	fully	fully	RB
hbr-org-5273	209	19	appreciated	appreciate	VBN
hbr-org-5273	209	20	before	before	IN
hbr-org-5273	209	21	the	the	DT
hbr-org-5273	209	22	launch	launch	NN
hbr-org-5273	209	23	.	.	.
hbr-org-5273	210	1	A	a	DT
hbr-org-5273	210	2	more	more	RBR
hbr-org-5273	210	3	useful	useful	JJ
hbr-org-5273	210	4	pilot	pilot	NN
hbr-org-5273	210	5	at	at	IN
hbr-org-5273	210	6	Telco	Telco	NNP
hbr-org-5273	210	7	would	would	MD
hbr-org-5273	210	8	have	have	VB
hbr-org-5273	210	9	tested	test	VBN
hbr-org-5273	210	10	the	the	DT
hbr-org-5273	210	11	technology	technology	NN
hbr-org-5273	210	12	with	with	IN
hbr-org-5273	210	13	limited	limited	JJ
hbr-org-5273	210	14	support	support	NN
hbr-org-5273	210	15	,	,	,
hbr-org-5273	210	16	unsophisticated	unsophisticated	JJ
hbr-org-5273	210	17	customers	customer	NNS
hbr-org-5273	210	18	,	,	,
hbr-org-5273	210	19	and	and	CC
hbr-org-5273	210	20	old	old	JJ
hbr-org-5273	210	21	computers	computer	NNS
hbr-org-5273	210	22	.	.	.
hbr-org-5273	211	1	It	-PRON-	PRP
hbr-org-5273	211	2	would	would	MD
hbr-org-5273	211	3	have	have	VB
hbr-org-5273	211	4	been	be	VBN
hbr-org-5273	211	5	designed	design	VBN
hbr-org-5273	211	6	to	to	TO
hbr-org-5273	211	7	discover	discover	VB
hbr-org-5273	211	8	everything	everything	NN
hbr-org-5273	211	9	that	that	WDT
hbr-org-5273	211	10	could	could	MD
hbr-org-5273	211	11	go	go	VB
hbr-org-5273	211	12	wrong	wrong	RB
hbr-org-5273	211	13	—	—	:
hbr-org-5273	211	14	instead	instead	RB
hbr-org-5273	211	15	of	of	IN
hbr-org-5273	211	16	proving	prove	VBG
hbr-org-5273	211	17	that	that	IN
hbr-org-5273	211	18	under	under	IN
hbr-org-5273	211	19	the	the	DT
hbr-org-5273	211	20	best	good	JJS
hbr-org-5273	211	21	of	of	IN
hbr-org-5273	211	22	conditions	condition	NNS
hbr-org-5273	211	23	everything	everything	NN
hbr-org-5273	211	24	would	would	MD
hbr-org-5273	211	25	go	go	VB
hbr-org-5273	211	26	right	right	RB
hbr-org-5273	211	27	.	.	.
hbr-org-5273	212	1	(	(	-LRB-
hbr-org-5273	212	2	See	see	VB
hbr-org-5273	212	3	the	the	DT
hbr-org-5273	212	4	sidebar	sidebar	NN
hbr-org-5273	212	5	“	"	``
hbr-org-5273	212	6	Designing	design	VBG
hbr-org-5273	212	7	Successful	successful	JJ
hbr-org-5273	212	8	Failures	failure	NNS
hbr-org-5273	212	9	.	.	.
hbr-org-5273	212	10	”	"	''
hbr-org-5273	212	11	)	)	-RRB-
hbr-org-5273	212	12	Of	of	RB
hbr-org-5273	212	13	course	course	RB
hbr-org-5273	212	14	,	,	,
hbr-org-5273	212	15	the	the	DT
hbr-org-5273	212	16	managers	manager	NNS
hbr-org-5273	212	17	in	in	IN
hbr-org-5273	212	18	charge	charge	NN
hbr-org-5273	212	19	would	would	MD
hbr-org-5273	212	20	have	have	VB
hbr-org-5273	212	21	to	to	TO
hbr-org-5273	212	22	have	have	VB
hbr-org-5273	212	23	understood	understand	VBN
hbr-org-5273	212	24	that	that	IN
hbr-org-5273	212	25	they	-PRON-	PRP
hbr-org-5273	212	26	were	be	VBD
hbr-org-5273	212	27	going	go	VBG
hbr-org-5273	212	28	to	to	TO
hbr-org-5273	212	29	be	be	VB
hbr-org-5273	212	30	rewarded	reward	VBN
hbr-org-5273	212	31	not	not	RB
hbr-org-5273	212	32	for	for	IN
hbr-org-5273	212	33	success	success	NN
hbr-org-5273	212	34	but	but	CC
hbr-org-5273	212	35	,	,	,
hbr-org-5273	212	36	rather	rather	RB
hbr-org-5273	212	37	,	,	,
hbr-org-5273	212	38	for	for	IN
hbr-org-5273	212	39	producing	produce	VBG
hbr-org-5273	212	40	intelligent	intelligent	JJ
hbr-org-5273	212	41	failures	failure	NNS
hbr-org-5273	212	42	as	as	RB
hbr-org-5273	212	43	quickly	quickly	RB
hbr-org-5273	212	44	as	as	IN
hbr-org-5273	212	45	possible	possible	JJ
hbr-org-5273	212	46	.	.	.
hbr-org-5273	213	1	Designing	design	VBG
hbr-org-5273	213	2	Successful	successful	JJ
hbr-org-5273	213	3	Failures	failure	NNS
hbr-org-5273	213	4	Perhaps	perhaps	RB
hbr-org-5273	213	5	unsurprisingly	unsurprisingly	RB
hbr-org-5273	213	6	,	,	,
hbr-org-5273	213	7	pilot	pilot	NN
hbr-org-5273	213	8	projects	project	NNS
hbr-org-5273	213	9	are	be	VBP
hbr-org-5273	213	10	usually	usually	RB
hbr-org-5273	213	11	designed	design	VBN
hbr-org-5273	213	12	to	to	TO
hbr-org-5273	213	13	succeed	succeed	VB
hbr-org-5273	213	14	rather	rather	RB
hbr-org-5273	213	15	than	than	IN
hbr-org-5273	213	16	to	to	TO
hbr-org-5273	213	17	produce	produce	VB
hbr-org-5273	213	18	intelligent	intelligent	JJ
hbr-org-5273	213	19	failures	failure	NNS
hbr-org-5273	213	20	—	—	:
hbr-org-5273	213	21	those	those	DT
hbr-org-5273	213	22	that	that	WDT
hbr-org-5273	213	23	generate	generate	VBP
hbr-org-5273	213	24	valuable	valuable	JJ
hbr-org-5273	213	25	information	information	NN
hbr-org-5273	213	26	.	.	.
hbr-org-5273	214	1	To	to	TO
hbr-org-5273	214	2	know	know	VB
hbr-org-5273	214	3	if	if	IN
hbr-org-5273	214	4	you	-PRON-	PRP
hbr-org-5273	214	5	’ve	have	VB
hbr-org-5273	214	6	designed	design	VBN
hbr-org-5273	214	7	a	a	DT
hbr-org-5273	214	8	genuinely	genuinely	RB
hbr-org-5273	214	9	useful	useful	JJ
hbr-org-5273	214	10	pilot	pilot	NN
hbr-org-5273	214	11	,	,	,
hbr-org-5273	214	12	consider	consider	VB
hbr-org-5273	214	13	whether	whether	IN
hbr-org-5273	214	14	your	-PRON-	PRP$
hbr-org-5273	214	15	managers	manager	NNS
hbr-org-5273	214	16	can	can	MD
hbr-org-5273	214	17	answer	answer	VB
hbr-org-5273	214	18	yes	yes	UH
hbr-org-5273	214	19	to	to	IN
hbr-org-5273	214	20	the	the	DT
hbr-org-5273	214	21	following	follow	VBG
hbr-org-5273	214	22	questions	question	NNS
hbr-org-5273	214	23	:	:	:
hbr-org-5273	214	24	Is	be	VBZ
hbr-org-5273	214	25	the	the	DT
hbr-org-5273	214	26	pilot	pilot	NN
hbr-org-5273	214	27	being	be	VBG
hbr-org-5273	214	28	tested	test	VBN
hbr-org-5273	214	29	under	under	IN
hbr-org-5273	214	30	typical	typical	JJ
hbr-org-5273	214	31	circumstances	circumstance	NNS
hbr-org-5273	214	32	(	(	-LRB-
hbr-org-5273	214	33	rather	rather	RB
hbr-org-5273	214	34	than	than	IN
hbr-org-5273	214	35	optimal	optimal	JJ
hbr-org-5273	214	36	conditions	condition	NNS
hbr-org-5273	214	37	)	)	-RRB-
hbr-org-5273	214	38	?	?	.
hbr-org-5273	215	1	Do	do	VBP
hbr-org-5273	215	2	the	the	DT
hbr-org-5273	215	3	employees	employee	NNS
hbr-org-5273	215	4	,	,	,
hbr-org-5273	215	5	customers	customer	NNS
hbr-org-5273	215	6	,	,	,
hbr-org-5273	215	7	and	and	CC
hbr-org-5273	215	8	resources	resource	NNS
hbr-org-5273	215	9	represent	represent	VBP
hbr-org-5273	215	10	the	the	DT
hbr-org-5273	215	11	firm	firm	NN
hbr-org-5273	215	12	’s	’s	POS
hbr-org-5273	215	13	real	real	JJ
hbr-org-5273	215	14	operating	operating	NN
hbr-org-5273	215	15	environment	environment	NN
hbr-org-5273	215	16	?	?	.
hbr-org-5273	216	1	Is	be	VBZ
hbr-org-5273	216	2	the	the	DT
hbr-org-5273	216	3	goal	goal	NN
hbr-org-5273	216	4	of	of	IN
hbr-org-5273	216	5	the	the	DT
hbr-org-5273	216	6	pilot	pilot	NN
hbr-org-5273	216	7	to	to	TO
hbr-org-5273	216	8	learn	learn	VB
hbr-org-5273	216	9	as	as	RB
hbr-org-5273	216	10	much	much	JJ
hbr-org-5273	216	11	as	as	IN
hbr-org-5273	216	12	possible	possible	JJ
hbr-org-5273	216	13	(	(	-LRB-
hbr-org-5273	216	14	rather	rather	RB
hbr-org-5273	216	15	than	than	IN
hbr-org-5273	216	16	to	to	TO
hbr-org-5273	216	17	demonstrate	demonstrate	VB
hbr-org-5273	216	18	the	the	DT
hbr-org-5273	216	19	value	value	NN
hbr-org-5273	216	20	of	of	IN
hbr-org-5273	216	21	the	the	DT
hbr-org-5273	216	22	proposed	propose	VBN
hbr-org-5273	216	23	offering	offering	NN
hbr-org-5273	216	24	)	)	-RRB-
hbr-org-5273	216	25	?	?	.
hbr-org-5273	217	1	Is	be	VBZ
hbr-org-5273	217	2	the	the	DT
hbr-org-5273	217	3	goal	goal	NN
hbr-org-5273	217	4	of	of	IN
hbr-org-5273	217	5	learning	learn	VBG
hbr-org-5273	217	6	well	well	RB
hbr-org-5273	217	7	understood	understand	VBN
hbr-org-5273	217	8	by	by	IN
hbr-org-5273	217	9	all	all	DT
hbr-org-5273	217	10	employees	employee	NNS
hbr-org-5273	217	11	and	and	CC
hbr-org-5273	217	12	managers	manager	NNS
hbr-org-5273	217	13	?	?	.
hbr-org-5273	218	1	Is	be	VBZ
hbr-org-5273	218	2	it	-PRON-	PRP
hbr-org-5273	218	3	clear	clear	JJ
hbr-org-5273	218	4	that	that	IN
hbr-org-5273	218	5	compensation	compensation	NN
hbr-org-5273	218	6	and	and	CC
hbr-org-5273	218	7	performance	performance	NN
hbr-org-5273	218	8	reviews	review	NNS
hbr-org-5273	218	9	are	be	VBP
hbr-org-5273	218	10	not	not	RB
hbr-org-5273	218	11	based	base	VBN
hbr-org-5273	218	12	on	on	IN
hbr-org-5273	218	13	a	a	DT
hbr-org-5273	218	14	successful	successful	JJ
hbr-org-5273	218	15	outcome	outcome	NN
hbr-org-5273	218	16	for	for	IN
hbr-org-5273	218	17	the	the	DT
hbr-org-5273	218	18	pilot	pilot	NN
hbr-org-5273	218	19	?	?	.
hbr-org-5273	219	1	Were	be	VBD
hbr-org-5273	219	2	explicit	explicit	JJ
hbr-org-5273	219	3	changes	change	NNS
hbr-org-5273	219	4	made	make	VBN
hbr-org-5273	219	5	as	as	IN
hbr-org-5273	219	6	a	a	DT
hbr-org-5273	219	7	result	result	NN
hbr-org-5273	219	8	of	of	IN
hbr-org-5273	219	9	the	the	DT
hbr-org-5273	219	10	pilot	pilot	NN
hbr-org-5273	219	11	test	test	NN
hbr-org-5273	219	12	?	?	.
hbr-org-5273	220	1	In	in	IN
hbr-org-5273	220	2	short	short	JJ
hbr-org-5273	220	3	,	,	,
hbr-org-5273	220	4	exceptional	exceptional	JJ
hbr-org-5273	220	5	organizations	organization	NNS
hbr-org-5273	220	6	are	be	VBP
hbr-org-5273	220	7	those	those	DT
hbr-org-5273	220	8	that	that	WDT
hbr-org-5273	220	9	go	go	VBP
hbr-org-5273	220	10	beyond	beyond	IN
hbr-org-5273	220	11	detecting	detect	VBG
hbr-org-5273	220	12	and	and	CC
hbr-org-5273	220	13	analyzing	analyze	VBG
hbr-org-5273	220	14	failures	failure	NNS
hbr-org-5273	220	15	and	and	CC
hbr-org-5273	220	16	try	try	VBP
hbr-org-5273	220	17	to	to	TO
hbr-org-5273	220	18	generate	generate	VB
hbr-org-5273	220	19	intelligent	intelligent	JJ
hbr-org-5273	220	20	ones	one	NNS
hbr-org-5273	220	21	for	for	IN
hbr-org-5273	220	22	the	the	DT
hbr-org-5273	220	23	express	express	JJ
hbr-org-5273	220	24	purpose	purpose	NN
hbr-org-5273	220	25	of	of	IN
hbr-org-5273	220	26	learning	learning	NN
hbr-org-5273	220	27	and	and	CC
hbr-org-5273	220	28	innovating	innovate	VBG
hbr-org-5273	220	29	.	.	.
hbr-org-5273	221	1	It	-PRON-	PRP
hbr-org-5273	221	2	’s	’	VBZ
hbr-org-5273	221	3	not	not	RB
hbr-org-5273	221	4	that	that	IN
hbr-org-5273	221	5	managers	manager	NNS
hbr-org-5273	221	6	in	in	IN
hbr-org-5273	221	7	these	these	DT
hbr-org-5273	221	8	organizations	organization	NNS
hbr-org-5273	221	9	enjoy	enjoy	VBP
hbr-org-5273	221	10	failure	failure	NN
hbr-org-5273	221	11	.	.	.
hbr-org-5273	222	1	But	but	CC
hbr-org-5273	222	2	they	-PRON-	PRP
hbr-org-5273	222	3	recognize	recognize	VBP
hbr-org-5273	222	4	it	-PRON-	PRP
hbr-org-5273	222	5	as	as	IN
hbr-org-5273	222	6	a	a	DT
hbr-org-5273	222	7	necessary	necessary	JJ
hbr-org-5273	222	8	by	by	IN
hbr-org-5273	222	9	-	-	HYPH
hbr-org-5273	222	10	product	product	NN
hbr-org-5273	222	11	of	of	IN
hbr-org-5273	222	12	experimentation	experimentation	NN
hbr-org-5273	222	13	.	.	.
hbr-org-5273	223	1	They	-PRON-	PRP
hbr-org-5273	223	2	also	also	RB
hbr-org-5273	223	3	realize	realize	VBP
hbr-org-5273	223	4	that	that	IN
hbr-org-5273	223	5	they	-PRON-	PRP
hbr-org-5273	223	6	do	do	VBP
hbr-org-5273	223	7	n’t	not	RB
hbr-org-5273	223	8	have	have	VB
hbr-org-5273	223	9	to	to	TO
hbr-org-5273	223	10	do	do	VB
hbr-org-5273	223	11	dramatic	dramatic	JJ
hbr-org-5273	223	12	experiments	experiment	NNS
hbr-org-5273	223	13	with	with	IN
hbr-org-5273	223	14	large	large	JJ
hbr-org-5273	223	15	budgets	budget	NNS
hbr-org-5273	223	16	.	.	.
hbr-org-5273	224	1	Often	often	RB
hbr-org-5273	224	2	a	a	DT
hbr-org-5273	224	3	small	small	JJ
hbr-org-5273	224	4	pilot	pilot	NN
hbr-org-5273	224	5	,	,	,
hbr-org-5273	224	6	a	a	DT
hbr-org-5273	224	7	dry	dry	JJ
hbr-org-5273	224	8	run	run	NN
hbr-org-5273	224	9	of	of	IN
hbr-org-5273	224	10	a	a	DT
hbr-org-5273	224	11	new	new	JJ
hbr-org-5273	224	12	technique	technique	NN
hbr-org-5273	224	13	,	,	,
hbr-org-5273	224	14	or	or	CC
hbr-org-5273	224	15	a	a	DT
hbr-org-5273	224	16	simulation	simulation	NN
hbr-org-5273	224	17	will	will	MD
hbr-org-5273	224	18	suffice	suffice	VB
hbr-org-5273	224	19	.	.	.
hbr-org-5273	225	1	The	the	DT
hbr-org-5273	225	2	courage	courage	NN
hbr-org-5273	225	3	to	to	TO
hbr-org-5273	225	4	confront	confront	VB
hbr-org-5273	225	5	our	-PRON-	PRP$
hbr-org-5273	225	6	own	own	JJ
hbr-org-5273	225	7	and	and	CC
hbr-org-5273	225	8	others	other	NNS
hbr-org-5273	225	9	’	’	POS
hbr-org-5273	225	10	imperfections	imperfection	NNS
hbr-org-5273	225	11	is	be	VBZ
hbr-org-5273	225	12	crucial	crucial	JJ
hbr-org-5273	225	13	to	to	IN
hbr-org-5273	225	14	solving	solve	VBG
hbr-org-5273	225	15	the	the	DT
hbr-org-5273	225	16	apparent	apparent	JJ
hbr-org-5273	225	17	contradiction	contradiction	NN
hbr-org-5273	225	18	of	of	IN
hbr-org-5273	225	19	wanting	want	VBG
hbr-org-5273	225	20	neither	neither	CC
hbr-org-5273	225	21	to	to	TO
hbr-org-5273	225	22	discourage	discourage	VB
hbr-org-5273	225	23	the	the	DT
hbr-org-5273	225	24	reporting	reporting	NN
hbr-org-5273	225	25	of	of	IN
hbr-org-5273	225	26	problems	problem	NNS
hbr-org-5273	225	27	nor	nor	CC
hbr-org-5273	225	28	to	to	TO
hbr-org-5273	225	29	create	create	VB
hbr-org-5273	225	30	an	an	DT
hbr-org-5273	225	31	environment	environment	NN
hbr-org-5273	225	32	in	in	IN
hbr-org-5273	225	33	which	which	WDT
hbr-org-5273	225	34	anything	anything	NN
hbr-org-5273	225	35	goes	go	VBZ
hbr-org-5273	225	36	.	.	.
hbr-org-5273	226	1	This	this	DT
hbr-org-5273	226	2	means	mean	VBZ
hbr-org-5273	226	3	that	that	IN
hbr-org-5273	226	4	managers	manager	NNS
hbr-org-5273	226	5	must	must	MD
hbr-org-5273	226	6	ask	ask	VB
hbr-org-5273	226	7	employees	employee	NNS
hbr-org-5273	226	8	to	to	TO
hbr-org-5273	226	9	be	be	VB
hbr-org-5273	226	10	brave	brave	JJ
hbr-org-5273	226	11	and	and	CC
hbr-org-5273	226	12	speak	speak	VB
hbr-org-5273	226	13	up	up	RP
hbr-org-5273	226	14	—	—	:
hbr-org-5273	226	15	and	and	CC
hbr-org-5273	226	16	must	must	MD
hbr-org-5273	226	17	not	not	RB
hbr-org-5273	226	18	respond	respond	VB
hbr-org-5273	226	19	by	by	IN
hbr-org-5273	226	20	expressing	express	VBG
hbr-org-5273	226	21	anger	anger	NN
hbr-org-5273	226	22	or	or	CC
hbr-org-5273	226	23	strong	strong	JJ
hbr-org-5273	226	24	disapproval	disapproval	NN
hbr-org-5273	226	25	of	of	IN
hbr-org-5273	226	26	what	what	WP
hbr-org-5273	226	27	may	may	MD
hbr-org-5273	226	28	at	at	IN
hbr-org-5273	226	29	first	first	RB
hbr-org-5273	226	30	appear	appear	VB
hbr-org-5273	226	31	to	to	TO
hbr-org-5273	226	32	be	be	VB
hbr-org-5273	226	33	incompetence	incompetence	NN
hbr-org-5273	226	34	.	.	.
hbr-org-5273	227	1	More	more	RBR
hbr-org-5273	227	2	often	often	RB
hbr-org-5273	227	3	than	than	IN
hbr-org-5273	227	4	we	-PRON-	PRP
hbr-org-5273	227	5	realize	realize	VBP
hbr-org-5273	227	6	,	,	,
hbr-org-5273	227	7	complex	complex	JJ
hbr-org-5273	227	8	systems	system	NNS
hbr-org-5273	227	9	are	be	VBP
hbr-org-5273	227	10	at	at	IN
hbr-org-5273	227	11	work	work	NN
hbr-org-5273	227	12	behind	behind	IN
hbr-org-5273	227	13	organizational	organizational	JJ
hbr-org-5273	227	14	failures	failure	NNS
hbr-org-5273	227	15	,	,	,
hbr-org-5273	227	16	and	and	CC
hbr-org-5273	227	17	their	-PRON-	PRP$
hbr-org-5273	227	18	lessons	lesson	NNS
hbr-org-5273	227	19	and	and	CC
hbr-org-5273	227	20	improvement	improvement	NN
hbr-org-5273	227	21	opportunities	opportunity	NNS
hbr-org-5273	227	22	are	be	VBP
hbr-org-5273	227	23	lost	lose	VBN
hbr-org-5273	227	24	when	when	WRB
hbr-org-5273	227	25	conversation	conversation	NN
hbr-org-5273	227	26	is	be	VBZ
hbr-org-5273	227	27	stifled	stifle	VBN
hbr-org-5273	227	28	.	.	.
hbr-org-5273	228	1	Savvy	savvy	JJ
hbr-org-5273	228	2	managers	manager	NNS
hbr-org-5273	228	3	understand	understand	VBP
hbr-org-5273	228	4	the	the	DT
hbr-org-5273	228	5	risks	risk	NNS
hbr-org-5273	228	6	of	of	IN
hbr-org-5273	228	7	unbridled	unbridled	JJ
hbr-org-5273	228	8	toughness	toughness	NN
hbr-org-5273	228	9	.	.	.
hbr-org-5273	229	1	They	-PRON-	PRP
hbr-org-5273	229	2	know	know	VBP
hbr-org-5273	229	3	that	that	IN
hbr-org-5273	229	4	their	-PRON-	PRP$
hbr-org-5273	229	5	ability	ability	NN
hbr-org-5273	229	6	to	to	TO
hbr-org-5273	229	7	find	find	VB
hbr-org-5273	229	8	out	out	RP
hbr-org-5273	229	9	about	about	IN
hbr-org-5273	229	10	and	and	CC
hbr-org-5273	229	11	help	help	VB
hbr-org-5273	229	12	resolve	resolve	VB
hbr-org-5273	229	13	problems	problem	NNS
hbr-org-5273	229	14	depends	depend	VBZ
hbr-org-5273	229	15	on	on	IN
hbr-org-5273	229	16	their	-PRON-	PRP$
hbr-org-5273	229	17	ability	ability	NN
hbr-org-5273	229	18	to	to	TO
hbr-org-5273	229	19	learn	learn	VB
hbr-org-5273	229	20	about	about	IN
hbr-org-5273	229	21	them	-PRON-	PRP
hbr-org-5273	229	22	.	.	.
hbr-org-5273	230	1	But	but	CC
hbr-org-5273	230	2	most	most	JJS
hbr-org-5273	230	3	managers	manager	NNS
hbr-org-5273	230	4	I	-PRON-	PRP
hbr-org-5273	230	5	’ve	have	VB
hbr-org-5273	230	6	encountered	encounter	VBN
hbr-org-5273	230	7	in	in	IN
hbr-org-5273	230	8	my	-PRON-	PRP$
hbr-org-5273	230	9	research	research	NN
hbr-org-5273	230	10	,	,	,
hbr-org-5273	230	11	teaching	teaching	NN
hbr-org-5273	230	12	,	,	,
hbr-org-5273	230	13	and	and	CC
hbr-org-5273	230	14	consulting	consulting	NN
hbr-org-5273	230	15	work	work	NN
hbr-org-5273	230	16	are	be	VBP
hbr-org-5273	230	17	far	far	RB
hbr-org-5273	230	18	more	more	RBR
hbr-org-5273	230	19	sensitive	sensitive	JJ
hbr-org-5273	230	20	to	to	IN
hbr-org-5273	230	21	a	a	DT
hbr-org-5273	230	22	different	different	JJ
hbr-org-5273	230	23	risk	risk	NN
hbr-org-5273	230	24	—	—	:
hbr-org-5273	230	25	that	that	IN
hbr-org-5273	230	26	an	an	DT
hbr-org-5273	230	27	understanding	understanding	NN
hbr-org-5273	230	28	response	response	NN
hbr-org-5273	230	29	to	to	IN
hbr-org-5273	230	30	failures	failure	NNS
hbr-org-5273	230	31	will	will	MD
hbr-org-5273	230	32	simply	simply	RB
hbr-org-5273	230	33	create	create	VB
hbr-org-5273	230	34	a	a	DT
hbr-org-5273	230	35	lax	lax	JJ
hbr-org-5273	230	36	work	work	NN
hbr-org-5273	230	37	environment	environment	NN
hbr-org-5273	230	38	in	in	IN
hbr-org-5273	230	39	which	which	WDT
hbr-org-5273	230	40	mistakes	mistake	NNS
hbr-org-5273	230	41	multiply	multiply	RB
hbr-org-5273	230	42	.	.	.
hbr-org-5273	231	1	This	this	DT
hbr-org-5273	231	2	common	common	JJ
hbr-org-5273	231	3	worry	worry	NN
hbr-org-5273	231	4	should	should	MD
hbr-org-5273	231	5	be	be	VB
hbr-org-5273	231	6	replaced	replace	VBN
hbr-org-5273	231	7	by	by	IN
hbr-org-5273	231	8	a	a	DT
hbr-org-5273	231	9	new	new	JJ
hbr-org-5273	231	10	paradigm	paradigm	NN
hbr-org-5273	231	11	—	—	:
hbr-org-5273	231	12	one	one	NN
hbr-org-5273	231	13	that	that	WDT
hbr-org-5273	231	14	recognizes	recognize	VBZ
hbr-org-5273	231	15	the	the	DT
hbr-org-5273	231	16	inevitability	inevitability	NN
hbr-org-5273	231	17	of	of	IN
hbr-org-5273	231	18	failure	failure	NN
hbr-org-5273	231	19	in	in	IN
hbr-org-5273	231	20	today	today	NN
hbr-org-5273	231	21	’s	’s	POS
hbr-org-5273	231	22	complex	complex	JJ
hbr-org-5273	231	23	work	work	NN
hbr-org-5273	231	24	organizations	organization	NNS
hbr-org-5273	231	25	.	.	.
hbr-org-5273	232	1	Those	those	DT
hbr-org-5273	232	2	that	that	WDT
hbr-org-5273	232	3	catch	catch	VBP
hbr-org-5273	232	4	,	,	,
hbr-org-5273	232	5	correct	correct	JJ
hbr-org-5273	232	6	,	,	,
hbr-org-5273	232	7	and	and	CC
hbr-org-5273	232	8	learn	learn	VB
hbr-org-5273	232	9	from	from	IN
hbr-org-5273	232	10	failure	failure	NN
hbr-org-5273	232	11	before	before	IN
hbr-org-5273	232	12	others	other	NNS
hbr-org-5273	232	13	do	do	VBP
hbr-org-5273	232	14	will	will	MD
hbr-org-5273	232	15	succeed	succeed	VB
hbr-org-5273	232	16	.	.	.
hbr-org-5273	233	1	Those	those	DT
hbr-org-5273	233	2	that	that	WDT
hbr-org-5273	233	3	wallow	wallow	VBP
hbr-org-5273	233	4	in	in	IN
hbr-org-5273	233	5	the	the	DT
hbr-org-5273	233	6	blame	blame	NN
hbr-org-5273	233	7	game	game	NN
hbr-org-5273	233	8	will	will	MD
hbr-org-5273	233	9	not	not	RB
hbr-org-5273	233	10	.	.	.
hbr-org-5273	234	1	A	a	DT
hbr-org-5273	234	2	version	version	NN
hbr-org-5273	234	3	of	of	IN
hbr-org-5273	234	4	this	this	DT
hbr-org-5273	234	5	article	article	NN
hbr-org-5273	234	6	appeared	appear	VBD
hbr-org-5273	234	7	in	in	IN
hbr-org-5273	234	8	the	the	DT
hbr-org-5273	234	9	April	April	NNP
hbr-org-5273	234	10	2011	2011	CD
hbr-org-5273	234	11	issue	issue	NN
hbr-org-5273	234	12	of	of	IN
hbr-org-5273	234	13	Harvard	Harvard	NNP
hbr-org-5273	234	14	Business	Business	NNP
hbr-org-5273	234	15	Review	Review	NNP
hbr-org-5273	234	16	.	.	.
hbr-org-5273	235	1	Read	read	VB
hbr-org-5273	235	2	more	more	RBR
hbr-org-5273	235	3	on	on	IN
hbr-org-5273	235	4	Leadership	Leadership	NNP
hbr-org-5273	235	5	or	or	CC
hbr-org-5273	235	6	related	relate	VBN
hbr-org-5273	235	7	topics	topic	NNS
hbr-org-5273	235	8	Organizational	organizational	JJ
hbr-org-5273	235	9	culture	culture	NN
hbr-org-5273	235	10	,	,	,
hbr-org-5273	235	11	Knowledge	knowledge	NN
hbr-org-5273	235	12	management	management	NN
hbr-org-5273	235	13	,	,	,
hbr-org-5273	235	14	Business	business	NN
hbr-org-5273	235	15	processes	process	VBZ
hbr-org-5273	235	16	and	and	CC
hbr-org-5273	235	17	Experimentation	Experimentation	NNP
hbr-org-5273	235	18	Amy	Amy	NNP
hbr-org-5273	235	19	C.	C.	NNP
hbr-org-5273	235	20	Edmondson	Edmondson	NNP
hbr-org-5273	235	21	is	be	VBZ
hbr-org-5273	235	22	the	the	DT
hbr-org-5273	235	23	Novartis	Novartis	NNP
hbr-org-5273	235	24	Professor	Professor	NNP
hbr-org-5273	235	25	of	of	IN
hbr-org-5273	235	26	Leadership	Leadership	NNP
hbr-org-5273	235	27	and	and	CC
hbr-org-5273	235	28	Management	Management	NNP
hbr-org-5273	235	29	at	at	IN
hbr-org-5273	235	30	Harvard	Harvard	NNP
hbr-org-5273	235	31	Business	Business	NNP
hbr-org-5273	235	32	School	School	NNP
hbr-org-5273	235	33	.	.	.
hbr-org-5273	236	1	She	-PRON-	PRP
hbr-org-5273	236	2	is	be	VBZ
hbr-org-5273	236	3	the	the	DT
hbr-org-5273	236	4	author	author	NN
hbr-org-5273	236	5	of	of	IN
hbr-org-5273	236	6	The	the	DT
hbr-org-5273	236	7	Fearless	Fearless	NNP
hbr-org-5273	236	8	Organization	Organization	NNP
hbr-org-5273	236	9	:	:	:
hbr-org-5273	236	10	Creating	create	VBG
hbr-org-5273	236	11	Psychological	Psychological	NNP
hbr-org-5273	236	12	Safety	Safety	NNP
hbr-org-5273	236	13	in	in	IN
hbr-org-5273	236	14	the	the	DT
hbr-org-5273	236	15	Workplace	Workplace	NNP
hbr-org-5273	236	16	for	for	IN
hbr-org-5273	236	17	Learning	Learning	NNP
hbr-org-5273	236	18	,	,	,
hbr-org-5273	236	19	Innovation	Innovation	NNP
hbr-org-5273	236	20	,	,	,
hbr-org-5273	236	21	and	and	CC
hbr-org-5273	236	22	Growth	Growth	NNP
hbr-org-5273	236	23	(	(	-LRB-
hbr-org-5273	236	24	Wiley	Wiley	NNP
hbr-org-5273	236	25	,	,	,
hbr-org-5273	236	26	2019	2019	CD
hbr-org-5273	236	27	)	)	-RRB-
hbr-org-5273	236	28	.	.	.
hbr-org-5273	237	1	Tweet	Tweet	NNP
hbr-org-5273	237	2	Post	post	NN
hbr-org-5273	237	3	Share	share	NN
hbr-org-5273	237	4	Save	Save	NNP
hbr-org-5273	237	5	Get	get	VB
hbr-org-5273	237	6	PDF	PDF	NNP
hbr-org-5273	237	7	Buy	Buy	NNP
hbr-org-5273	237	8	Copies	copy	NNS
hbr-org-5273	237	9	Print	Print	NNP
hbr-org-5273	237	10	Read	read	VBP
hbr-org-5273	237	11	more	more	RBR
hbr-org-5273	237	12	on	on	IN
hbr-org-5273	237	13	Leadership	Leadership	NNP
hbr-org-5273	237	14	or	or	CC
hbr-org-5273	237	15	related	relate	VBN
hbr-org-5273	237	16	topics	topic	NNS
hbr-org-5273	237	17	Organizational	organizational	JJ
hbr-org-5273	237	18	culture	culture	NN
hbr-org-5273	237	19	,	,	,
hbr-org-5273	237	20	Knowledge	knowledge	NN
hbr-org-5273	237	21	management	management	NN
hbr-org-5273	237	22	,	,	,
hbr-org-5273	237	23	Business	business	NN
hbr-org-5273	237	24	processes	process	VBZ
hbr-org-5273	237	25	and	and	CC
hbr-org-5273	237	26	Experimentation	Experimentation	NNP
hbr-org-5273	237	27	Partner	Partner	NNP
hbr-org-5273	237	28	Center	Center	NNP
hbr-org-5273	237	29	Diversity	Diversity	NNP
hbr-org-5273	237	30	Latest	Latest	NNP
hbr-org-5273	237	31	Magazine	Magazine	NNP
hbr-org-5273	237	32	Popular	Popular	NNP
hbr-org-5273	237	33	Topics	Topics	NNPS
hbr-org-5273	237	34	Podcasts	Podcasts	NNP
hbr-org-5273	237	35	Video	Video	NNP
hbr-org-5273	237	36	Store	Store	NNP
hbr-org-5273	237	37	The	the	DT
hbr-org-5273	237	38	Big	big	JJ
hbr-org-5273	237	39	Idea	Idea	NNP
hbr-org-5273	237	40	Visual	Visual	NNP
hbr-org-5273	237	41	Library	Library	NNP
hbr-org-5273	237	42	Case	case	NN
hbr-org-5273	237	43	Selections	Selections	NNPS
hbr-org-5273	237	44	Subscribe	Subscribe	NNP
hbr-org-5273	237	45	Explore	Explore	NNP
hbr-org-5273	237	46	HBR	HBR	NNP
hbr-org-5273	237	47	The	the	DT
hbr-org-5273	237	48	Latest	late	JJS
hbr-org-5273	237	49	Most	Most	JJS
hbr-org-5273	237	50	Popular	popular	JJ
hbr-org-5273	237	51	All	all	DT
hbr-org-5273	237	52	Topics	Topics	NNPS
hbr-org-5273	237	53	Magazine	Magazine	NNP
hbr-org-5273	237	54	Archive	Archive	NNP
hbr-org-5273	237	55	The	the	DT
hbr-org-5273	237	56	Big	big	JJ
hbr-org-5273	237	57	Idea	Idea	NNP
hbr-org-5273	237	58	Reading	Reading	NNP
hbr-org-5273	237	59	Lists	Lists	NNPS
hbr-org-5273	237	60	Case	Case	NNP
hbr-org-5273	237	61	Selections	selection	VBZ
hbr-org-5273	237	62	Video	video	NN
hbr-org-5273	237	63	Podcasts	podcast	NNS
hbr-org-5273	237	64	Webinars	webinars	IN
hbr-org-5273	237	65	Visual	Visual	NNP
hbr-org-5273	237	66	Library	Library	NNP
hbr-org-5273	237	67	My	-PRON-	PRP$
hbr-org-5273	237	68	Library	Library	NNP
hbr-org-5273	237	69	Newsletters	newsletter	NNS
hbr-org-5273	237	70	HBR	HBR	NNP
hbr-org-5273	237	71	Press	Press	NNP
hbr-org-5273	237	72	HBR	HBR	NNP
hbr-org-5273	237	73	Ascend	Ascend	NNP
hbr-org-5273	237	74	HBR	HBR	NNP
hbr-org-5273	237	75	Store	Store	NNP
hbr-org-5273	237	76	Article	Article	NNP
hbr-org-5273	237	77	Reprints	Reprints	NNP
hbr-org-5273	237	78	Books	Books	NNP
hbr-org-5273	237	79	Cases	Cases	NNPS
hbr-org-5273	237	80	Collections	Collections	NNPS
hbr-org-5273	237	81	Magazine	Magazine	NNP
hbr-org-5273	237	82	Issues	Issues	NNP
hbr-org-5273	237	83	HBR	HBR	NNP
hbr-org-5273	237	84	Guide	Guide	NNP
hbr-org-5273	237	85	Series	Series	NNP
hbr-org-5273	237	86	HBR	HBR	NNP
hbr-org-5273	237	87	20-Minute	20-minute	CD
hbr-org-5273	237	88	Managers	manager	NNS
hbr-org-5273	237	89	HBR	HBR	NNP
hbr-org-5273	237	90	Emotional	Emotional	NNP
hbr-org-5273	237	91	Intelligence	Intelligence	NNP
hbr-org-5273	237	92	Series	Series	NNP
hbr-org-5273	237	93	HBR	HBR	NNP
hbr-org-5273	237	94	Must	Must	MD
hbr-org-5273	237	95	Reads	reads	VB
hbr-org-5273	237	96	Tools	tool	NNS
hbr-org-5273	237	97	About	about	IN
hbr-org-5273	237	98	HBR	HBR	NNP
hbr-org-5273	237	99	Contact	Contact	NNP
hbr-org-5273	237	100	Us	-PRON-	PRP
hbr-org-5273	237	101	Advertise	Advertise	NNP
hbr-org-5273	237	102	with	with	IN
hbr-org-5273	237	103	Us	Us	NNP
hbr-org-5273	237	104	Information	information	NN
hbr-org-5273	237	105	for	for	IN
hbr-org-5273	237	106	Booksellers	Booksellers	NNPS
hbr-org-5273	237	107	/	/	SYM
hbr-org-5273	237	108	Retailers	Retailers	NNP
hbr-org-5273	237	109	Masthead	Masthead	NNP
hbr-org-5273	237	110	Global	Global	NNP
hbr-org-5273	237	111	Editions	Editions	NNPS
hbr-org-5273	237	112	Media	Media	NNP
hbr-org-5273	237	113	Inquiries	Inquiries	NNP
hbr-org-5273	237	114	Guidelines	Guidelines	NNPS
hbr-org-5273	237	115	for	for	IN
hbr-org-5273	237	116	Authors	author	NNS
hbr-org-5273	237	117	HBR	HBR	NNP
hbr-org-5273	237	118	Analytic	Analytic	NNP
hbr-org-5273	237	119	Services	service	NNS
hbr-org-5273	237	120	Copyright	copyright	NN
hbr-org-5273	237	121	Permissions	permission	NNS
hbr-org-5273	237	122	Manage	manage	VBP
hbr-org-5273	237	123	My	-PRON-	PRP$
hbr-org-5273	237	124	Account	account	NN
hbr-org-5273	237	125	My	-PRON-	PRP$
hbr-org-5273	237	126	Library	Library	NNP
hbr-org-5273	237	127	Topic	Topic	NNP
hbr-org-5273	237	128	Feeds	Feeds	NNPS
hbr-org-5273	237	129	Orders	Orders	NNPS
hbr-org-5273	237	130	Account	Account	NNP
hbr-org-5273	237	131	Settings	Settings	NNP
hbr-org-5273	237	132	Email	Email	NNP
hbr-org-5273	237	133	Preferences	Preferences	NNPS
hbr-org-5273	237	134	Account	Account	NNP
hbr-org-5273	237	135	FAQ	FAQ	NNP
hbr-org-5273	237	136	Help	Help	NNP
hbr-org-5273	237	137	Center	Center	NNP
hbr-org-5273	237	138	Contact	Contact	NNP
hbr-org-5273	237	139	Customer	Customer	NNP
hbr-org-5273	237	140	Service	Service	NNP
hbr-org-5273	237	141	Follow	Follow	NNP
hbr-org-5273	237	142	HBR	HBR	NNP
hbr-org-5273	237	143	Facebook	Facebook	NNP
hbr-org-5273	237	144	Twitter	Twitter	NNP
hbr-org-5273	237	145	LinkedIn	linkedin	NN
hbr-org-5273	237	146	Instagram	Instagram	NNP
hbr-org-5273	237	147	Your	-PRON-	PRP$
hbr-org-5273	237	148	Newsreader	newsreader	NN
hbr-org-5273	237	149	About	about	IN
hbr-org-5273	237	150	Us	Us	NNP
hbr-org-5273	237	151	Careers	Careers	NNPS
hbr-org-5273	237	152	Privacy	Privacy	NNP
hbr-org-5273	237	153	Policy	Policy	NNP
hbr-org-5273	237	154	Cookie	Cookie	NNP
hbr-org-5273	237	155	Policy	Policy	NNP
hbr-org-5273	237	156	Copyright	Copyright	NNP
hbr-org-5273	237	157	Information	Information	NNP
hbr-org-5273	237	158	Trademark	Trademark	NNP
hbr-org-5273	237	159	Policy	Policy	NNP
hbr-org-5273	237	160	Harvard	Harvard	NNP
hbr-org-5273	237	161	Business	Business	NNP
hbr-org-5273	237	162	Publishing	Publishing	NNP
hbr-org-5273	237	163	:	:	:
hbr-org-5273	237	164	Higher	high	JJR
hbr-org-5273	237	165	Education	Education	NNP
hbr-org-5273	237	166	Corporate	Corporate	NNP
hbr-org-5273	237	167	Learning	Learning	NNP
hbr-org-5273	237	168	Harvard	Harvard	NNP
hbr-org-5273	237	169	Business	Business	NNP
hbr-org-5273	237	170	Review	Review	NNP
hbr-org-5273	237	171	Harvard	Harvard	NNP
hbr-org-5273	237	172	Business	Business	NNP
hbr-org-5273	237	173	School	School	NNP
hbr-org-5273	237	174	Copyright	Copyright	NNP
hbr-org-5273	237	175	©	©	NNP
hbr-org-5273	237	176	  	  	_SP
hbr-org-5273	237	177	Harvard	Harvard	NNP
hbr-org-5273	237	178	Business	Business	NNP
hbr-org-5273	237	179	School	School	NNP
hbr-org-5273	237	180	Publishing	Publishing	NNP
hbr-org-5273	237	181	.	.	.
hbr-org-5273	238	1	All	all	DT
hbr-org-5273	238	2	rights	right	NNS
hbr-org-5273	238	3	reserved	reserve	VBD
hbr-org-5273	238	4	.	.	.
hbr-org-5273	239	1	Harvard	Harvard	NNP
hbr-org-5273	239	2	Business	Business	NNP
hbr-org-5273	239	3	Publishing	Publishing	NNP
hbr-org-5273	239	4	is	be	VBZ
hbr-org-5273	239	5	an	an	DT
hbr-org-5273	239	6	affiliate	affiliate	NN
hbr-org-5273	239	7	of	of	IN
hbr-org-5273	239	8	Harvard	Harvard	NNP
hbr-org-5273	239	9	Business	Business	NNP
hbr-org-5273	239	10	School	School	NNP
hbr-org-5273	239	11	.	.	.