id author title date pages extension mime words sentences flesch summary cache txt work_xnehbaak4nckjb4csq7emvdxu4 María Antonia Vélez-Serna Preview Screenings and the Spaces of an Emerging Local Cinema Trade in Scotland 2015 21 .pdf application/pdf 10514 694 63 Preview Screenings and the Spaces of an Emerging Local Cinema Trade in Scotland Emerging Local Cinema Trade in Scotland, Historical Journal of Film, Radio and Television, 36:3, Choice is a form of power in market relationships, and in the film trade, the exhibitor's ability to select a programme has been a crucial point in the struggles The changing roles of trade previewing reflect these trends, which are also connected to the institutionalisation of film as a self-contained spectacle during cinema's 'second birth'. In London, trade shows had started as a way to draw publicity to selected films, The changing premises of Glasgow renters provide evidence of the rapid development of the regional trade, and of the importance of screening spaces. were said to have 'every facility for seeing the films', and when George Green's renting business started the trade press claimed that its premises at the Carnival similarly ./cache/work_xnehbaak4nckjb4csq7emvdxu4.pdf ./txt/work_xnehbaak4nckjb4csq7emvdxu4.txt