Getting Everyone Onboard: Framing Collective Goal Progress Broadens Participation in Collective Marketing Campaigns | Semantic Scholar Skip to search formSkip to main content> Semantic Scholar's Logo Search Sign InCreate Free Account You are currently offline. Some features of the site may not work correctly. DOI:10.3389/fpsyg.2019.02353 Corpus ID: 204754166Getting Everyone Onboard: Framing Collective Goal Progress Broadens Participation in Collective Marketing Campaigns @article{Kim2019GettingEO, title={Getting Everyone Onboard: Framing Collective Goal Progress Broadens Participation in Collective Marketing Campaigns}, author={Y. Kim and Crystal Reeck}, journal={Frontiers in Psychology}, year={2019}, volume={10} } Y. Kim, Crystal Reeck Published 2019 Psychology, Medicine Frontiers in Psychology Collective marketing campaigns may feature goals that are not shared equally by all customers, such as a fundraiser for an environmental cause. For such campaigns, how can marketers encourage broad participation? The present research demonstrates that the framing of collective progress in such campaigns can broaden participation by highlighting the “large area” of progress toward the goal, emphasizing progress achieved for campaigns in their late stages and progress remaining in their early… Expand View on PubMed frontiersin.org Save to Library Create Alert Cite Launch Research Feed Share This Paper Figures, Tables, and Topics from this paper figure 1 table 1 figure 2 figure 3 Fund Raising References SHOWING 1-10 OF 73 REFERENCES SORT BYRelevance Most Influenced Papers Recency Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice A. Fishbach, R. Dhar Psychology 2005 582 PDF View 3 excerpts, references background Save Alert Research Feed Pursuing goals with others: group identification and motivation resulting from things done versus things left undone. A. Fishbach, Marlone D. Henderson, M. Koo Psychology, Medicine Journal of experimental psychology. General 2011 45 PDF View 3 excerpts, references background and results Save Alert Research Feed Goal gradient in helping behavior Cynthia E. Cryder, G. Loewenstein, H. Seltman Psychology 2013 63 Highly Influential PDF View 6 excerpts, references background and results Save Alert Research Feed How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation Y. Zhang, Szu-chi Huang Psychology 2010 65 PDF View 2 excerpts, references results and background Save Alert Research Feed Are We Making Progress? Assessing Goal-Directed Behaviors in Leadership Development Programs Ferran Velasco, J. Batista-Foguet, Robert J. Emmerling Psychology, Medicine Front. Psychol. 2019 2 View 2 excerpts, references background and results Save Alert Research Feed Choice of Cause in Cause-Related Marketing Stefanie L. Robinson, Caglar Irmak, S. Jayachandran Business 2012 190 View 1 excerpt, references background Save Alert Research Feed The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence M. Koo, A. Fishbach Psychology 2012 89 Highly Influential PDF View 5 excerpts, references results and background Save Alert Research Feed How Political Identity and Charity Positioning Increase Donations: Insights from Moral Foundations Theory Karen Page Winterich, Y. Zhang, V. Mittal Sociology 2012 102 View 2 excerpts, references background Save Alert Research Feed Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals Blair Kidwell, Adam Farmer, D. Hardesty Psychology 2013 180 View 3 excerpts, references background and methods Save Alert Research Feed Increasing altruistic and cooperative behaviour with simple moral nudges V. Capraro, Glorianna Jagfeld, Rana Klein, M. Mul, Iris van de Pol Economics, Medicine Scientific Reports 2019 24 Highly Influential PDF View 5 excerpts, references background Save Alert Research Feed ... 1 2 3 4 5 ... Related Papers Abstract Figures, Tables, and Topics 73 References Related Papers Stay Connected With Semantic Scholar Sign Up About Semantic Scholar Semantic Scholar is a free, AI-powered research tool for scientific literature, based at the Allen Institute for AI. Learn More → Resources DatasetsSupp.aiAPIOpen Corpus Organization About UsResearchPublishing PartnersData Partners   FAQContact Proudly built by AI2 with the help of our Collaborators Terms of Service•Privacy Policy The Allen Institute for AI By clicking accept or continuing to use the site, you agree to the terms outlined in our Privacy Policy, Terms of Service, and Dataset License ACCEPT & CONTINUE