id author title date pages extension mime words sentences flesch summary cache txt work_uqlktmcmkngpfjx353uklc67a4 William Housley Interaction and Transformation on Social Media: The Case of Twitter Campaigns 2018 12 .pdf application/pdf 8948 696 47 Interaction and Transformation on Social Media: The Case of Twitter Campaigns In contrast, little attention has been paid to exploring user practices on social media and how individual posts To demonstrate the value of an interactional approach toward social media analysis, we performed a After categorizing social media posts based on action(s), we developed a toward implicit assumptions that social media content, in particular content posted within specific campaigns and movements, is homogeneous in character and comprises similar Poell and Borra (2012) and Duguay (2016) highlight a limitation of Twitter in activism: tweets within a specific campaign can be dominated by a small number of, often high facilitates the detailed description of how social media communications are organized, provides the means of understanding the transformation of interaction in terms of topics qualitative analysis provides insight into the micro-organization of social media posts and also supports large-scale quantitative analyses. ./cache/work_uqlktmcmkngpfjx353uklc67a4.pdf ./txt/work_uqlktmcmkngpfjx353uklc67a4.txt