id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_ivdjyaekfndzlhs6bzrlycugjm	Shayna Amaidas	Youth Consumer Behaviour: A Case of Beauty Product Consumption	2015	8	.pdf	application/pdf	4988	513	63	however, they regard these communications as being reflective of their desired self-images and hence consume advertising of beauty products in a South African context of Generation Y females have been brand and self-images' influence on consumption behaviour of the youth. increased emphasis on brand image in marketing can be suggested (King 1991: 43; Parker 1991: Beauty Product Brand Images? Beauty Product Brand Images? majority of respondents were neutral on the subject, a close second, with thirty-six percent disagree that the statements or claims made in beauty product advertisements are believable. The paper has endorsed that the brand images of beauty product brands are vital in promoting consumer behaviour in terms of usage, The desire to express self-image through brands can be investigated to offer implications for marketers of products consumed by Generation Y females. to look good: Women on body image, age and advertising. The impact of brand image on consumer behaviour: A literature review.	./cache/work_ivdjyaekfndzlhs6bzrlycugjm.pdf	./txt/work_ivdjyaekfndzlhs6bzrlycugjm.txt