id	author	title	date	pages	extension	mime	words	sentences	flesch	summary	cache	txt
work_daw7ybimvfcolpkoiqs3nvsk4u	Wolfgang Messner	The Beauty and Importance of Quality Customer Information	2004	12	.pdf	application/pdf	4961	328	54	Management (CRM) fail, one key reason is that the customer data is being good customer data management" (Foss et al. In many banks, customer data was originally collected and managed quantity and meaningfulness of customer information data. customer management processes need to be build. by poor data inputs, the amount of rework undertaken at informationintensive stages in customer management processes (Stone et al., p.245). relating to customer-information quality in the respective data stewardship Information technology in banks is generating more and more data and is In order to translate customer data into measurable results, banks need to information through data aggregation and analysis to gain customer insight, Banks can classify three different fields of data to effectively manage their different needs within the bank: customer analysis, financial analysis, market involved with using customer information in its Data Protection Directive. "Managing the quality and completeness of customer data", Journal of 	./cache/work_daw7ybimvfcolpkoiqs3nvsk4u.pdf	./txt/work_daw7ybimvfcolpkoiqs3nvsk4u.txt