id author title date pages extension mime words sentence flesch summary cache txt RefID-39-jabbar2016selling Jabbar,Huriya Selling Schools: Marketing and Recruitment Strategies in New Orleans 2016 .txt text/plain 181 8 53 I examine how school leaders in New Orleans used different marketing strategies based on their positions in the market hierarchy and the ways in which they used formal and informal processes to recruit students. Faced with the pressure of accountability and charter renewal, these schools traded greater funding for potentially greater averages in student achievement. cache/RefID-39-jabbar2016selling.txt txt/RefID-39-jabbar2016selling.txt