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	Terence McDonnell explores media campaigns in Ghana


    
      
        
          Terence McDonnell explores media campaigns in Ghana

          
            
              
                
                Published: November 09, 2016
              

              
                Author: Elizabeth Rankin
              

              







          

          
          
          

          
        
        
        
          

The Sociologist’s new book examines why expensive media campaigns that try to harness the power of culture to change beliefs or behavior often fail.

Read more:https://al.nd.edu/news/latest-news/71144-sociologist-terence-mcdonnell-explores-impact-of-cultural-entropy-on-media-campaigns-in-ghana/.

        

        
        
          
            

          

        
      
      
    
  
  
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