id	sid	tid	token	lemma	pos
news-003028	1	1	from	from	ADP
news-003028	1	2	the	the	DET
news-003028	1	3	top	top	ADJ
news-003028	1	4	:	:	PUNCT
news-003028	1	5	effective	effective	ADJ
news-003028	1	6	customer	customer	NOUN
news-003028	1	7	analytics	analytic	NOUN
news-003028	1	8	solutions	solution	NOUN
news-003028	1	9	need	need	VERB
news-003028	1	10	leadership	leadership	NOUN
news-003028	1	11	advocacy	advocacy	NOUN
news-003028	1	12	|	|	ADP
news-003028	1	13	news	news	NOUN
news-003028	1	14	|	|	PROPN
news-003028	1	15	notre	notre	PROPN
news-003028	1	16	dame	dame	PROPN
news-003028	1	17	news	news	PROPN
news-003028	1	18	|	|	PROPN
news-003028	1	19	university	university	PROPN
news-003028	1	20	of	of	ADP
news-003028	1	21	notre	notre	PROPN
news-003028	1	22	dame	dame	PROPN
news-003028	1	23	skip	skip	VERB
news-003028	1	24	to	to	ADP
news-003028	1	25	content	content	NOUN
news-003028	1	26	skip	skip	VERB
news-003028	1	27	to	to	ADP
news-003028	1	28	navigation	navigation	NOUN
news-003028	1	29	skip	skip	VERB
news-003028	1	30	to	to	PART
news-003028	1	31	search	search	VERB
news-003028	1	32	university	university	PROPN
news-003028	1	33	of	of	ADP
news-003028	1	34	notre	notre	PROPN
news-003028	1	35	dame	dame	PROPN
news-003028	1	36	notre	notre	PROPN
news-003028	1	37	dame	dame	PROPN
news-003028	1	38	news	news	PROPN
news-003028	1	39	experts	expert	NOUN
news-003028	1	40	nd	nd	PROPN
news-003028	1	41	in	in	ADP
news-003028	1	42	the	the	DET
news-003028	1	43	news	news	NOUN
news-003028	1	44	subscribe	subscribe	NOUN
news-003028	1	45	about	about	ADP
news-003028	1	46	us	us	PROPN
news-003028	1	47	home	home	NOUN
news-003028	1	48	contact	contact	NOUN
news-003028	1	49	search	search	NOUN
news-003028	1	50	menu	menu	NOUN
news-003028	1	51	home	home	ADV
news-003028	1	52	›	›	X
news-003028	1	53	news	news	NOUN
news-003028	1	54	›	›	X
news-003028	1	55	from	from	ADP
news-003028	1	56	the	the	DET
news-003028	1	57	top	top	ADJ
news-003028	1	58	:	:	PUNCT
news-003028	1	59	effective	effective	ADJ
news-003028	1	60	customer	customer	NOUN
news-003028	1	61	analytics	analytic	NOUN
news-003028	1	62	solutions	solution	NOUN
news-003028	1	63	need	need	VERB
news-003028	1	64	leadership	leadership	NOUN
news-003028	1	65	advocacy	advocacy	NOUN
news-003028	1	66	from	from	ADP
news-003028	1	67	the	the	DET
news-003028	1	68	top	top	ADJ
news-003028	1	69	:	:	PUNCT
news-003028	1	70	effective	effective	ADJ
news-003028	1	71	customer	customer	NOUN
news-003028	1	72	analytics	analytic	NOUN
news-003028	1	73	solutions	solution	NOUN
news-003028	1	74	need	need	VERB
news-003028	1	75	leadership	leadership	NOUN
news-003028	1	76	advocacy	advocacy	NOUN
news-003028	1	77	published	publish	VERB
news-003028	1	78	:	:	PUNCT
news-003028	1	79	june	june	PROPN
news-003028	1	80	16	16	NUM
news-003028	1	81	,	,	PUNCT
news-003028	1	82	2020	2020	NUM
news-003028	1	83	author	author	NOUN
news-003028	1	84	:	:	PUNCT
news-003028	1	85	melissa	melissa	PROPN
news-003028	1	86	jackson	jackson	PROPN
news-003028	1	87	analytics	analytics	PROPN
news-003028	1	88	as	as	ADP
news-003028	1	89	investment	investment	NOUN
news-003028	1	90	in	in	ADP
news-003028	1	91	customer	customer	NOUN
news-003028	1	92	analytics	analytic	NOUN
news-003028	1	93	solutions	solution	NOUN
news-003028	1	94	continues	continue	VERB
news-003028	1	95	to	to	PART
news-003028	1	96	grow	grow	VERB
news-003028	1	97	,	,	PUNCT
news-003028	1	98	so	so	ADV
news-003028	1	99	does	do	AUX
news-003028	1	100	the	the	DET
news-003028	1	101	need	need	NOUN
news-003028	1	102	for	for	SCONJ
news-003028	1	103	top	top	ADJ
news-003028	1	104	management	management	NOUN
news-003028	1	105	to	to	PART
news-003028	1	106	understand	understand	VERB
news-003028	1	107	how	how	SCONJ
news-003028	1	108	to	to	PART
news-003028	1	109	optimize	optimize	VERB
news-003028	1	110	performance	performance	NOUN
news-003028	1	111	of	of	ADP
news-003028	1	112	this	this	DET
news-003028	1	113	growing	grow	VERB
news-003028	1	114	budget	budget	NOUN
news-003028	1	115	item	item	NOUN
news-003028	1	116	,	,	PUNCT
news-003028	1	117	forecasted	forecast	VERB
news-003028	1	118	to	to	PART
news-003028	1	119	reach	reach	VERB
news-003028	1	120	11.6	11.6	NUM
news-003028	1	121	percent	percent	NOUN
news-003028	1	122	 	 	SPACE
news-003028	1	123	of	of	ADP
news-003028	1	124	annual	annual	ADJ
news-003028	1	125	marketing	marketing	NOUN
news-003028	1	126	spending	spending	NOUN
news-003028	1	127	in	in	ADP
news-003028	1	128	2022	2022	NUM
news-003028	1	129	,	,	PUNCT
news-003028	1	130	according	accord	VERB
news-003028	1	131	to	to	ADP
news-003028	1	132	last	last	ADJ
news-003028	1	133	year	year	NOUN
news-003028	1	134	’s	’s	PART
news-003028	1	135	cmo	cmo	PROPN
news-003028	1	136	survey	survey	NOUN
news-003028	1	137	.	.	PUNCT
news-003028	2	1	new	new	ADJ
news-003028	2	2	research	research	NOUN
news-003028	2	3	from	from	ADP
news-003028	2	4	the	the	DET
news-003028	2	5	university	university	PROPN
news-003028	2	6	of	of	ADP
news-003028	2	7	notre	notre	PROPN
news-003028	2	8	dame	dame	PROPN
news-003028	2	9	finds	find	VERB
news-003028	2	10	that	that	SCONJ
news-003028	2	11	companies	company	NOUN
news-003028	2	12	need	need	VERB
news-003028	2	13	to	to	PART
news-003028	2	14	do	do	VERB
news-003028	2	15	more	more	ADJ
news-003028	2	16	than	than	SCONJ
news-003028	2	17	invest	invest	VERB
news-003028	2	18	in	in	ADP
news-003028	2	19	analytics	analytic	NOUN
news-003028	2	20	staff	staff	NOUN
news-003028	2	21	and	and	CCONJ
news-003028	2	22	systems	system	NOUN
news-003028	2	23	in	in	ADP
news-003028	2	24	order	order	NOUN
news-003028	2	25	to	to	PART
news-003028	2	26	improve	improve	VERB
news-003028	2	27	business	business	NOUN
news-003028	2	28	performance	performance	NOUN
news-003028	2	29	.	.	PUNCT
news-003028	3	1	the	the	DET
news-003028	3	2	attitude	attitude	NOUN
news-003028	3	3	of	of	ADP
news-003028	3	4	the	the	DET
news-003028	3	5	top	top	ADJ
news-003028	3	6	management	management	NOUN
news-003028	3	7	team	team	NOUN
news-003028	3	8	(	(	PUNCT
news-003028	3	9	tmt	tmt	PROPN
news-003028	3	10	)	)	PUNCT
news-003028	3	11	makes	make	VERB
news-003028	3	12	a	a	DET
news-003028	3	13	critical	critical	ADJ
news-003028	3	14	difference	difference	NOUN
news-003028	3	15	,	,	PUNCT
news-003028	3	16	and	and	CCONJ
news-003028	3	17	their	their	PRON
news-003028	3	18	advocacy	advocacy	NOUN
news-003028	3	19	drives	drive	VERB
news-003028	3	20	positive	positive	ADJ
news-003028	3	21	outcomes	outcome	NOUN
news-003028	3	22	.	.	PUNCT
news-003028	4	1	frank	frank	PROPN
news-003028	4	2	germann	germann	PROPN
news-003028	4	3	“	"	PUNCT
news-003028	4	4	our	our	PRON
news-003028	4	5	findings	finding	NOUN
news-003028	4	6	reveal	reveal	VERB
news-003028	4	7	that	that	SCONJ
news-003028	4	8	while	while	SCONJ
news-003028	4	9	customer	customer	NOUN
news-003028	4	10	analytics	analytic	NOUN
news-003028	4	11	use	use	NOUN
news-003028	4	12	has	have	VERB
news-003028	4	13	a	a	DET
news-003028	4	14	positive	positive	ADJ
news-003028	4	15	effect	effect	NOUN
news-003028	4	16	on	on	ADP
news-003028	4	17	firm	firm	ADJ
news-003028	4	18	performance	performance	NOUN
news-003028	4	19	at	at	ADP
news-003028	4	20	high	high	ADJ
news-003028	4	21	levels	level	NOUN
news-003028	4	22	of	of	ADP
news-003028	4	23	top	top	ADJ
news-003028	4	24	management	management	NOUN
news-003028	4	25	team	team	NOUN
news-003028	4	26	advocacy	advocacy	NOUN
news-003028	4	27	,	,	PUNCT
news-003028	4	28	it	it	PRON
news-003028	4	29	actually	actually	ADV
news-003028	4	30	has	have	VERB
news-003028	4	31	a	a	DET
news-003028	4	32	negative	negative	ADJ
news-003028	4	33	effect	effect	NOUN
news-003028	4	34	on	on	ADP
news-003028	4	35	firm	firm	ADJ
news-003028	4	36	performance	performance	NOUN
news-003028	4	37	at	at	ADP
news-003028	4	38	low	low	ADJ
news-003028	4	39	levels	level	NOUN
news-003028	4	40	of	of	ADP
news-003028	4	41	tmt	tmt	PROPN
news-003028	4	42	advocacy	advocacy	NOUN
news-003028	4	43	,	,	PUNCT
news-003028	4	44	”	"	PUNCT
news-003028	4	45	says	say	VERB
news-003028	4	46	 	 	SPACE
news-003028	4	47	frank	frank	ADJ
news-003028	4	48	germann	germann	PROPN
news-003028	4	49	,	,	PUNCT
news-003028	4	50	an	an	DET
news-003028	4	51	associate	associate	ADJ
news-003028	4	52	professor	professor	NOUN
news-003028	4	53	of	of	ADP
news-003028	4	54	marketing	marketing	NOUN
news-003028	4	55	at	at	ADP
news-003028	4	56	mendoza	mendoza	PROPN
news-003028	4	57	college	college	PROPN
news-003028	4	58	of	of	ADP
news-003028	4	59	business	business	PROPN
news-003028	4	60	who	who	PRON
news-003028	4	61	teaches	teach	VERB
news-003028	4	62	core	core	NOUN
news-003028	4	63	marketing	marketing	NOUN
news-003028	4	64	courses	course	NOUN
news-003028	4	65	in	in	ADP
news-003028	4	66	the	the	DET
news-003028	4	67	 	 	SPACE
news-003028	4	68	notre	notre	PROPN
news-003028	4	69	dame	dame	PROPN
news-003028	4	70	mba	mba	PROPN
news-003028	4	71	program	program	PROPN
news-003028	4	72	.	.	PUNCT
news-003028	5	1	germann	germann	PROPN
news-003028	5	2	noticed	notice	VERB
news-003028	5	3	that	that	SCONJ
news-003028	5	4	even	even	ADV
news-003028	5	5	as	as	SCONJ
news-003028	5	6	firms	firm	NOUN
news-003028	5	7	hired	hire	VERB
news-003028	5	8	customer	customer	NOUN
news-003028	5	9	analytics	analytic	NOUN
news-003028	5	10	teams	team	NOUN
news-003028	5	11	and	and	CCONJ
news-003028	5	12	built	build	VERB
news-003028	5	13	databases	database	NOUN
news-003028	5	14	,	,	PUNCT
news-003028	5	15	top	top	ADJ
news-003028	5	16	leaders	leader	NOUN
news-003028	5	17	also	also	ADV
news-003028	5	18	had	have	VERB
news-003028	5	19	a	a	DET
news-003028	5	20	level	level	NOUN
news-003028	5	21	of	of	ADP
news-003028	5	22	skepticism	skepticism	NOUN
news-003028	5	23	regarding	regard	VERB
news-003028	5	24	whether	whether	SCONJ
news-003028	5	25	they	they	PRON
news-003028	5	26	were	be	AUX
news-003028	5	27	getting	get	VERB
news-003028	5	28	a	a	DET
news-003028	5	29	good	good	ADJ
news-003028	5	30	return	return	NOUN
news-003028	5	31	on	on	ADP
news-003028	5	32	that	that	DET
news-003028	5	33	investment	investment	NOUN
news-003028	5	34	.	.	PUNCT
news-003028	6	1	“	"	PUNCT
news-003028	6	2	everyone	everyone	PRON
news-003028	6	3	’s	’s	AUX
news-003028	6	4	trying	try	VERB
news-003028	6	5	to	to	PART
news-003028	6	6	jump	jump	VERB
news-003028	6	7	on	on	ADP
news-003028	6	8	this	this	DET
news-003028	6	9	bandwagon	bandwagon	NOUN
news-003028	6	10	,	,	PUNCT
news-003028	6	11	but	but	CCONJ
news-003028	6	12	many	many	ADJ
news-003028	6	13	do	do	AUX
news-003028	6	14	n’t	not	PART
news-003028	6	15	really	really	ADV
news-003028	6	16	know	know	VERB
news-003028	6	17	how	how	SCONJ
news-003028	6	18	to	to	PART
news-003028	6	19	do	do	VERB
news-003028	6	20	it	it	PRON
news-003028	6	21	,	,	PUNCT
news-003028	6	22	”	"	PUNCT
news-003028	6	23	he	he	PRON
news-003028	6	24	says	say	VERB
news-003028	6	25	.	.	PUNCT
news-003028	7	1	and	and	CCONJ
news-003028	7	2	not	not	PART
news-003028	7	3	everyone	everyone	PRON
news-003028	7	4	is	be	AUX
news-003028	7	5	reaping	reap	VERB
news-003028	7	6	the	the	DET
news-003028	7	7	benefits	benefit	NOUN
news-003028	7	8	,	,	PUNCT
news-003028	7	9	an	an	DET
news-003028	7	10	outcome	outcome	NOUN
news-003028	7	11	that	that	SCONJ
news-003028	7	12	he	he	PRON
news-003028	7	13	says	say	VERB
news-003028	7	14	is	be	AUX
news-003028	7	15	at	at	ADP
news-003028	7	16	odds	odd	NOUN
news-003028	7	17	with	with	ADP
news-003028	7	18	prior	prior	ADJ
news-003028	7	19	research	research	NOUN
news-003028	7	20	that	that	PRON
news-003028	7	21	indicates	indicate	VERB
news-003028	7	22	customer	customer	NOUN
news-003028	7	23	analytics	analytic	NOUN
news-003028	7	24	can	can	AUX
news-003028	7	25	have	have	VERB
news-003028	7	26	a	a	DET
news-003028	7	27	strong	strong	ADJ
news-003028	7	28	,	,	PUNCT
news-003028	7	29	positive	positive	ADJ
news-003028	7	30	impact	impact	NOUN
news-003028	7	31	on	on	ADP
news-003028	7	32	business	business	NOUN
news-003028	7	33	performance	performance	NOUN
news-003028	7	34	.	.	PUNCT
news-003028	8	1	his	his	PRON
news-003028	8	2	study	study	NOUN
news-003028	8	3	,	,	PUNCT
news-003028	8	4	“	"	PUNCT
news-003028	8	5	driving	drive	VERB
news-003028	8	6	customer	customer	NOUN
news-003028	8	7	analytics	analytic	NOUN
news-003028	8	8	from	from	ADP
news-003028	8	9	the	the	DET
news-003028	8	10	top	top	NOUN
news-003028	8	11	,	,	PUNCT
news-003028	8	12	”	"	PUNCT
news-003028	8	13	found	find	VERB
news-003028	8	14	that	that	SCONJ
news-003028	8	15	the	the	DET
news-003028	8	16	level	level	NOUN
news-003028	8	17	of	of	ADP
news-003028	8	18	advocacy	advocacy	NOUN
news-003028	8	19	from	from	ADP
news-003028	8	20	tmts	tmts	PROPN
news-003028	8	21	plays	play	VERB
news-003028	8	22	a	a	DET
news-003028	8	23	significant	significant	ADJ
news-003028	8	24	role	role	NOUN
news-003028	8	25	in	in	ADP
news-003028	8	26	the	the	DET
news-003028	8	27	differing	differ	VERB
news-003028	8	28	outcomes	outcome	NOUN
news-003028	8	29	,	,	PUNCT
news-003028	8	30	even	even	ADV
news-003028	8	31	after	after	ADP
news-003028	8	32	controlling	control	VERB
news-003028	8	33	for	for	ADP
news-003028	8	34	key	key	ADJ
news-003028	8	35	aspects	aspect	NOUN
news-003028	8	36	of	of	ADP
news-003028	8	37	the	the	DET
news-003028	8	38	firm	firm	NOUN
news-003028	8	39	’s	’s	PART
news-003028	8	40	strategy	strategy	NOUN
news-003028	8	41	,	,	PUNCT
news-003028	8	42	technology	technology	NOUN
news-003028	8	43	,	,	PUNCT
news-003028	8	44	human	human	ADJ
news-003028	8	45	capital	capital	NOUN
news-003028	8	46	and	and	CCONJ
news-003028	8	47	environment	environment	NOUN
news-003028	8	48	.	.	PUNCT
news-003028	9	1	the	the	DET
news-003028	9	2	study	study	NOUN
news-003028	9	3	,	,	PUNCT
news-003028	9	4	co	co	VERB
news-003028	9	5	-	-	VERB
news-003028	9	6	authored	author	VERB
news-003028	9	7	with	with	ADP
news-003028	9	8	gary	gary	PROPN
news-003028	9	9	lilien	lilien	PROPN
news-003028	9	10	of	of	ADP
news-003028	9	11	pennsylvania	pennsylvania	PROPN
news-003028	9	12	state	state	PROPN
news-003028	9	13	university	university	PROPN
news-003028	9	14	,	,	PUNCT
news-003028	9	15	christine	christine	PROPN
news-003028	9	16	moorman	moorman	NOUN
news-003028	9	17	of	of	ADP
news-003028	9	18	duke	duke	PROPN
news-003028	9	19	university	university	PROPN
news-003028	9	20	and	and	CCONJ
news-003028	9	21	lars	lar	VERB
news-003028	9	22	fiedler	fiedler	NOUN
news-003028	9	23	and	and	CCONJ
news-003028	9	24	till	till	SCONJ
news-003028	9	25	grossmass	grossmass	PROPN
news-003028	9	26	,	,	PUNCT
news-003028	9	27	mckinsey	mckinsey	ADP
news-003028	9	28	$	$	SYM
news-003028	9	29	co.	co.	PROPN
news-003028	9	30	partners	partner	NOUN
news-003028	9	31	,	,	PUNCT
news-003028	9	32	 	 	SPACE
news-003028	9	33	is	be	AUX
news-003028	9	34	forthcoming	forthcoming	ADJ
news-003028	9	35	in	in	ADP
news-003028	9	36	the	the	DET
news-003028	9	37	journal	journal	NOUN
news-003028	9	38	customer	customer	NOUN
news-003028	9	39	needs	need	NOUN
news-003028	9	40	and	and	CCONJ
news-003028	9	41	solutions	solution	NOUN
news-003028	9	42	.	.	PUNCT
news-003028	10	1	the	the	DET
news-003028	10	2	insight	insight	NOUN
news-003028	10	3	is	be	AUX
news-003028	10	4	consistent	consistent	ADJ
news-003028	10	5	with	with	ADP
news-003028	10	6	a	a	DET
news-003028	10	7	management	management	NOUN
news-003028	10	8	theory	theory	NOUN
news-003028	10	9	known	know	VERB
news-003028	10	10	as	as	ADP
news-003028	10	11	upper	upper	ADJ
news-003028	10	12	echelons	echelon	NOUN
news-003028	10	13	theory	theory	NOUN
news-003028	10	14	.	.	PUNCT
news-003028	11	1	“	"	PUNCT
news-003028	11	2	if	if	SCONJ
news-003028	11	3	you	you	PRON
news-003028	11	4	want	want	VERB
news-003028	11	5	to	to	PART
news-003028	11	6	understand	understand	VERB
news-003028	11	7	why	why	SCONJ
news-003028	11	8	firms	firm	NOUN
news-003028	11	9	do	do	VERB
news-003028	11	10	the	the	DET
news-003028	11	11	things	thing	NOUN
news-003028	11	12	they	they	PRON
news-003028	11	13	do	do	VERB
news-003028	11	14	,	,	PUNCT
news-003028	11	15	you	you	PRON
news-003028	11	16	need	need	VERB
news-003028	11	17	to	to	PART
news-003028	11	18	seek	seek	VERB
news-003028	11	19	an	an	DET
news-003028	11	20	understanding	understanding	NOUN
news-003028	11	21	of	of	ADP
news-003028	11	22	the	the	DET
news-003028	11	23	people	people	NOUN
news-003028	11	24	at	at	ADP
news-003028	11	25	the	the	DET
news-003028	11	26	top	top	NOUN
news-003028	11	27	,	,	PUNCT
news-003028	11	28	”	"	PUNCT
news-003028	11	29	explains	explain	VERB
news-003028	11	30	germann	germann	PROPN
news-003028	11	31	,	,	PUNCT
news-003028	11	32	who	who	PRON
news-003028	11	33	has	have	AUX
news-003028	11	34	also	also	ADV
news-003028	11	35	served	serve	VERB
news-003028	11	36	as	as	ADP
news-003028	11	37	an	an	DET
news-003028	11	38	academic	academic	ADJ
news-003028	11	39	adviser	adviser	NOUN
news-003028	11	40	to	to	ADP
news-003028	11	41	mckinsey	mckinsey	PROPN
news-003028	11	42	&	&	CCONJ
news-003028	11	43	co.	co.	PROPN
news-003028	12	1	the	the	DET
news-003028	12	2	decision	decision	NOUN
news-003028	12	3	to	to	PART
news-003028	12	4	allocate	allocate	VERB
news-003028	12	5	resources	resource	NOUN
news-003028	12	6	and	and	CCONJ
news-003028	12	7	build	build	VERB
news-003028	12	8	an	an	DET
news-003028	12	9	infrastructure	infrastructure	NOUN
news-003028	12	10	is	be	AUX
news-003028	12	11	n’t	not	PART
news-003028	12	12	enough	enough	ADJ
news-003028	12	13	.	.	PUNCT
news-003028	13	1	tmts	tmts	PROPN
news-003028	13	2	also	also	ADV
news-003028	13	3	need	need	VERB
news-003028	13	4	to	to	PART
news-003028	13	5	create	create	VERB
news-003028	13	6	an	an	DET
news-003028	13	7	organizational	organizational	ADJ
news-003028	13	8	culture	culture	NOUN
news-003028	13	9	where	where	SCONJ
news-003028	13	10	customer	customer	NOUN
news-003028	13	11	analytics	analytic	NOUN
news-003028	13	12	insights	insight	NOUN
news-003028	13	13	can	can	AUX
news-003028	13	14	inform	inform	VERB
news-003028	13	15	decision	decision	NOUN
news-003028	13	16	-	-	PUNCT
news-003028	13	17	making	making	NOUN
news-003028	13	18	and	and	CCONJ
news-003028	13	19	employees	employee	NOUN
news-003028	13	20	are	be	AUX
news-003028	13	21	empowered	empower	VERB
news-003028	13	22	to	to	PART
news-003028	13	23	execute	execute	VERB
news-003028	13	24	those	those	DET
news-003028	13	25	data	data	NOUN
news-003028	13	26	-	-	PUNCT
news-003028	13	27	driven	drive	VERB
news-003028	13	28	strategies	strategy	NOUN
news-003028	13	29	effectively	effectively	ADV
news-003028	13	30	.	.	PUNCT
news-003028	14	1	otherwise	otherwise	ADV
news-003028	14	2	,	,	PUNCT
news-003028	14	3	he	he	PRON
news-003028	14	4	says	say	VERB
news-003028	14	5	,	,	PUNCT
news-003028	14	6	these	these	DET
news-003028	14	7	investments	investment	NOUN
news-003028	14	8	become	become	VERB
news-003028	14	9	a	a	DET
news-003028	14	10	cost	cost	NOUN
news-003028	14	11	to	to	ADP
news-003028	14	12	the	the	DET
news-003028	14	13	firm	firm	NOUN
news-003028	14	14	.	.	PUNCT
news-003028	15	1	“	"	PUNCT
news-003028	15	2	it	it	PRON
news-003028	15	3	’s	’	VERB
news-003028	15	4	really	really	ADV
news-003028	15	5	about	about	ADP
news-003028	15	6	establishing	establish	VERB
news-003028	15	7	a	a	DET
news-003028	15	8	culture	culture	NOUN
news-003028	15	9	within	within	ADP
news-003028	15	10	the	the	DET
news-003028	15	11	firm	firm	NOUN
news-003028	15	12	where	where	SCONJ
news-003028	15	13	analytics	analytic	NOUN
news-003028	15	14	are	be	AUX
news-003028	15	15	viewed	view	VERB
news-003028	15	16	as	as	ADP
news-003028	15	17	something	something	PRON
news-003028	15	18	important	important	ADJ
news-003028	15	19	,	,	PUNCT
news-003028	15	20	”	"	PUNCT
news-003028	15	21	he	he	PRON
news-003028	15	22	says	say	VERB
news-003028	15	23	.	.	PUNCT
news-003028	16	1	so	so	ADV
news-003028	16	2	how	how	SCONJ
news-003028	16	3	do	do	AUX
news-003028	16	4	firms	firm	NOUN
news-003028	16	5	do	do	VERB
news-003028	16	6	this	this	PRON
news-003028	16	7	?	?	PUNCT
news-003028	17	1	to	to	PART
news-003028	17	2	find	find	VERB
news-003028	17	3	out	out	ADP
news-003028	17	4	,	,	PUNCT
news-003028	17	5	the	the	DET
news-003028	17	6	researchers	researcher	NOUN
news-003028	17	7	conducted	conduct	VERB
news-003028	17	8	in	in	ADP
news-003028	17	9	-	-	PUNCT
news-003028	17	10	depth	depth	NOUN
news-003028	17	11	interviews	interview	NOUN
news-003028	17	12	with	with	ADP
news-003028	17	13	senior	senior	ADJ
news-003028	17	14	executives	executive	NOUN
news-003028	17	15	from	from	ADP
news-003028	17	16	global	global	ADJ
news-003028	17	17	consulting	consulting	NOUN
news-003028	17	18	firms	firm	NOUN
news-003028	17	19	and	and	CCONJ
news-003028	17	20	well	well	ADV
news-003028	17	21	-	-	PUNCT
news-003028	17	22	known	know	VERB
news-003028	17	23	companies	company	NOUN
news-003028	17	24	that	that	PRON
news-003028	17	25	make	make	VERB
news-003028	17	26	use	use	NOUN
news-003028	17	27	of	of	ADP
news-003028	17	28	customer	customer	NOUN
news-003028	17	29	analytics	analytic	NOUN
news-003028	17	30	.	.	PUNCT
news-003028	18	1	across	across	ADP
news-003028	18	2	the	the	DET
news-003028	18	3	board	board	NOUN
news-003028	18	4	,	,	PUNCT
news-003028	18	5	the	the	DET
news-003028	18	6	executives	executive	NOUN
news-003028	18	7	stressed	stress	VERB
news-003028	18	8	the	the	DET
news-003028	18	9	need	need	NOUN
news-003028	18	10	for	for	ADP
news-003028	18	11	change	change	NOUN
news-003028	18	12	management	management	NOUN
news-003028	18	13	activities	activity	NOUN
news-003028	18	14	led	lead	VERB
news-003028	18	15	by	by	ADP
news-003028	18	16	a	a	DET
news-003028	18	17	hands	hand	NOUN
news-003028	18	18	-	-	PUNCT
news-003028	18	19	on	on	ADP
news-003028	18	20	top	top	ADJ
news-003028	18	21	management	management	NOUN
news-003028	18	22	team	team	NOUN
news-003028	18	23	in	in	ADP
news-003028	18	24	order	order	NOUN
news-003028	18	25	to	to	PART
news-003028	18	26	successfully	successfully	ADV
news-003028	18	27	implement	implement	VERB
news-003028	18	28	a	a	DET
news-003028	18	29	customer	customer	NOUN
news-003028	18	30	analytics	analytic	NOUN
news-003028	18	31	program	program	NOUN
news-003028	18	32	.	.	PUNCT
news-003028	19	1	the	the	DET
news-003028	19	2	executives	executive	NOUN
news-003028	19	3	recommended	recommend	VERB
news-003028	19	4	that	that	DET
news-003028	19	5	tmts	tmts	PROPN
news-003028	19	6	:	:	PUNCT
news-003028	19	7	identify	identify	VERB
news-003028	19	8	customer	customer	NOUN
news-003028	19	9	analytics	analytic	NOUN
news-003028	19	10	use	use	VERB
news-003028	19	11	cases	case	NOUN
news-003028	19	12	.	.	PUNCT
news-003028	19	13	 	 	SPACE
news-003028	19	14	vagueness	vagueness	NOUN
news-003028	19	15	from	from	ADP
news-003028	19	16	top	top	ADJ
news-003028	19	17	leaders	leader	NOUN
news-003028	19	18	on	on	ADP
news-003028	19	19	what	what	PRON
news-003028	19	20	they	they	PRON
news-003028	19	21	want	want	VERB
news-003028	19	22	to	to	PART
news-003028	19	23	do	do	VERB
news-003028	19	24	with	with	ADP
news-003028	19	25	the	the	DET
news-003028	19	26	analytics	analytic	NOUN
news-003028	19	27	,	,	PUNCT
news-003028	19	28	germann	germann	PROPN
news-003028	19	29	says	say	VERB
news-003028	19	30	,	,	PUNCT
news-003028	19	31	is	be	AUX
news-003028	19	32	“	"	PUNCT
news-003028	19	33	usually	usually	ADV
news-003028	19	34	a	a	DET
news-003028	19	35	recipe	recipe	NOUN
news-003028	19	36	for	for	ADP
news-003028	19	37	failure	failure	NOUN
news-003028	19	38	.	.	PUNCT
news-003028	19	39	”	"	PUNCT
news-003028	20	1	firms	firm	NOUN
news-003028	20	2	need	need	VERB
news-003028	20	3	to	to	PART
news-003028	20	4	identify	identify	VERB
news-003028	20	5	and	and	CCONJ
news-003028	20	6	agree	agree	VERB
news-003028	20	7	upfront	upfront	ADJ
news-003028	20	8	on	on	ADP
news-003028	20	9	what	what	DET
news-003028	20	10	problem	problem	NOUN
news-003028	20	11	they	they	PRON
news-003028	20	12	want	want	VERB
news-003028	20	13	to	to	PART
news-003028	20	14	solve	solve	VERB
news-003028	20	15	and	and	CCONJ
news-003028	20	16	what	what	PRON
news-003028	20	17	outcome	outcome	NOUN
news-003028	20	18	they	they	PRON
news-003028	20	19	want	want	VERB
news-003028	20	20	to	to	PART
news-003028	20	21	optimize	optimize	VERB
news-003028	20	22	through	through	ADP
news-003028	20	23	customer	customer	NOUN
news-003028	20	24	analytics	analytic	NOUN
news-003028	20	25	.	.	PUNCT
news-003028	21	1	align	align	ADJ
news-003028	21	2	business	business	NOUN
news-003028	21	3	units	unit	NOUN
news-003028	21	4	.	.	PUNCT
news-003028	21	5	 	 	SPACE
news-003028	21	6	without	without	ADP
news-003028	21	7	tmt	tmt	PROPN
news-003028	21	8	involvement	involvement	PROPN
news-003028	21	9	,	,	PUNCT
news-003028	21	10	the	the	DET
news-003028	21	11	researchers	researcher	NOUN
news-003028	21	12	were	be	AUX
news-003028	21	13	told	tell	VERB
news-003028	21	14	,	,	PUNCT
news-003028	21	15	“	"	PUNCT
news-003028	21	16	different	different	ADJ
news-003028	21	17	business	business	NOUN
news-003028	21	18	units	unit	NOUN
news-003028	21	19	will	will	AUX
news-003028	21	20	likely	likely	ADV
news-003028	21	21	not	not	PART
news-003028	21	22	work	work	VERB
news-003028	21	23	together	together	ADV
news-003028	21	24	and	and	CCONJ
news-003028	21	25	share	share	VERB
news-003028	21	26	their	their	PRON
news-003028	21	27	data	datum	NOUN
news-003028	21	28	and	and	CCONJ
news-003028	21	29	insight	insight	NOUN
news-003028	21	30	.	.	PUNCT
news-003028	21	31	”	"	PUNCT
news-003028	22	1	focus	focus	VERB
news-003028	22	2	on	on	ADP
news-003028	22	3	the	the	DET
news-003028	22	4	highest	high	ADJ
news-003028	22	5	places	place	NOUN
news-003028	22	6	of	of	ADP
news-003028	22	7	leverage	leverage	NOUN
news-003028	22	8	.	.	PUNCT
news-003028	22	9	 	 	SPACE
news-003028	23	1	in	in	ADP
news-003028	23	2	other	other	ADJ
news-003028	23	3	words	word	NOUN
news-003028	23	4	,	,	PUNCT
news-003028	23	5	focus	focus	VERB
news-003028	23	6	on	on	ADP
news-003028	23	7	use	use	NOUN
news-003028	23	8	cases	case	NOUN
news-003028	23	9	with	with	ADP
news-003028	23	10	the	the	DET
news-003028	23	11	greatest	great	ADJ
news-003028	23	12	potential	potential	ADJ
news-003028	23	13	roi	roi	NOUN
news-003028	23	14	and	and	CCONJ
news-003028	23	15	do	do	AUX
news-003028	23	16	n’t	not	PART
news-003028	23	17	neglect	neglect	VERB
news-003028	23	18	a	a	DET
news-003028	23	19	feasibility	feasibility	NOUN
news-003028	23	20	analysis	analysis	NOUN
news-003028	23	21	.	.	PUNCT
news-003028	24	1	also	also	ADV
news-003028	24	2	,	,	PUNCT
news-003028	24	3	the	the	DET
news-003028	24	4	executives	executive	NOUN
news-003028	24	5	told	tell	VERB
news-003028	24	6	the	the	DET
news-003028	24	7	team	team	NOUN
news-003028	24	8	,	,	PUNCT
news-003028	24	9	consider	consider	VERB
news-003028	24	10	kicking	kick	VERB
news-003028	24	11	things	thing	NOUN
news-003028	24	12	off	off	ADP
news-003028	24	13	with	with	ADP
news-003028	24	14	a	a	DET
news-003028	24	15	few	few	ADJ
news-003028	24	16	smaller	small	ADJ
news-003028	24	17	projects	project	NOUN
news-003028	24	18	that	that	PRON
news-003028	24	19	can	can	AUX
news-003028	24	20	generate	generate	VERB
news-003028	24	21	“	"	PUNCT
news-003028	24	22	quick	quick	ADJ
news-003028	24	23	wins	win	NOUN
news-003028	24	24	”	"	PUNCT
news-003028	24	25	that	that	PRON
news-003028	24	26	will	will	AUX
news-003028	24	27	show	show	VERB
news-003028	24	28	the	the	DET
news-003028	24	29	value	value	NOUN
news-003028	24	30	that	that	PRON
news-003028	24	31	customer	customer	NOUN
news-003028	24	32	analytics	analytic	NOUN
news-003028	24	33	can	can	AUX
news-003028	24	34	bring	bring	VERB
news-003028	24	35	to	to	ADP
news-003028	24	36	the	the	DET
news-003028	24	37	company	company	NOUN
news-003028	24	38	.	.	PUNCT
news-003028	25	1	create	create	VERB
news-003028	25	2	ownership	ownership	NOUN
news-003028	25	3	among	among	ADP
news-003028	25	4	businesses	business	NOUN
news-003028	25	5	.	.	PUNCT
news-003028	25	6	 	 	SPACE
news-003028	26	1	because	because	SCONJ
news-003028	26	2	business	business	NOUN
news-003028	26	3	unit	unit	NOUN
news-003028	26	4	leaders	leader	NOUN
news-003028	26	5	can	can	AUX
news-003028	26	6	become	become	VERB
news-003028	26	7	a	a	DET
news-003028	26	8	bottleneck	bottleneck	NOUN
news-003028	26	9	in	in	ADP
news-003028	26	10	the	the	DET
news-003028	26	11	implementation	implementation	NOUN
news-003028	26	12	process	process	NOUN
news-003028	26	13	,	,	PUNCT
news-003028	26	14	it	it	PRON
news-003028	26	15	’s	’	VERB
news-003028	26	16	important	important	ADJ
news-003028	26	17	to	to	PART
news-003028	26	18	create	create	VERB
news-003028	26	19	ownership	ownership	NOUN
news-003028	26	20	and	and	CCONJ
news-003028	26	21	develop	develop	VERB
news-003028	26	22	buy	buy	VERB
news-003028	26	23	-	-	PUNCT
news-003028	26	24	in	in	NOUN
news-003028	26	25	at	at	ADP
news-003028	26	26	this	this	DET
news-003028	26	27	level	level	NOUN
news-003028	26	28	.	.	PUNCT
news-003028	27	1	facilitate	facilitate	NOUN
news-003028	27	2	mindset	mindset	NOUN
news-003028	27	3	shift	shift	NOUN
news-003028	27	4	.	.	PUNCT
news-003028	27	5	 	 	SPACE
news-003028	28	1	senior	senior	ADJ
news-003028	28	2	leadership	leadership	NOUN
news-003028	28	3	should	should	AUX
news-003028	28	4	always	always	ADV
news-003028	28	5	ask	ask	VERB
news-003028	28	6	how	how	SCONJ
news-003028	28	7	customer	customer	NOUN
news-003028	28	8	analytics	analytic	NOUN
news-003028	28	9	informs	inform	VERB
news-003028	28	10	any	any	DET
news-003028	28	11	proposal	proposal	NOUN
news-003028	28	12	or	or	CCONJ
news-003028	28	13	recommendation	recommendation	NOUN
news-003028	28	14	.	.	PUNCT
news-003028	29	1	this	this	PRON
news-003028	29	2	signals	signal	VERB
news-003028	29	3	the	the	DET
news-003028	29	4	importance	importance	NOUN
news-003028	29	5	of	of	ADP
news-003028	29	6	data	data	NOUN
news-003028	29	7	-	-	PUNCT
news-003028	29	8	driven	drive	VERB
news-003028	29	9	decisions	decision	NOUN
news-003028	29	10	to	to	ADP
news-003028	29	11	all	all	DET
news-003028	29	12	those	those	PRON
news-003028	29	13	involved	involve	VERB
news-003028	29	14	.	.	PUNCT
news-003028	30	1	the	the	DET
news-003028	30	2	true	true	ADJ
news-003028	30	3	challenge	challenge	NOUN
news-003028	30	4	for	for	ADP
news-003028	30	5	companies	company	NOUN
news-003028	30	6	as	as	SCONJ
news-003028	30	7	they	they	PRON
news-003028	30	8	move	move	VERB
news-003028	30	9	forward	forward	ADV
news-003028	30	10	with	with	ADP
news-003028	30	11	customer	customer	NOUN
news-003028	30	12	analytics	analytic	NOUN
news-003028	30	13	investments	investment	NOUN
news-003028	30	14	is	be	AUX
news-003028	30	15	not	not	PART
news-003028	30	16	on	on	ADP
news-003028	30	17	the	the	DET
news-003028	30	18	technical	technical	ADJ
news-003028	30	19	side	side	NOUN
news-003028	30	20	.	.	PUNCT
news-003028	31	1	“	"	PUNCT
news-003028	31	2	what	what	PRON
news-003028	31	3	many	many	ADJ
news-003028	31	4	of	of	ADP
news-003028	31	5	our	our	PRON
news-003028	31	6	interviewees	interviewee	NOUN
news-003028	31	7	said	say	VERB
news-003028	31	8	is	be	AUX
news-003028	31	9	that	that	SCONJ
news-003028	31	10	the	the	DET
news-003028	31	11	models	model	NOUN
news-003028	31	12	and	and	CCONJ
news-003028	31	13	the	the	DET
news-003028	31	14	analytics	analytic	NOUN
news-003028	31	15	,	,	PUNCT
news-003028	31	16	that	that	PRON
news-003028	31	17	’s	’	VERB
news-003028	31	18	not	not	PART
news-003028	31	19	the	the	DET
news-003028	31	20	difficult	difficult	ADJ
news-003028	31	21	part	part	NOUN
news-003028	31	22	,	,	PUNCT
news-003028	31	23	”	"	PUNCT
news-003028	31	24	germann	germann	PROPN
news-003028	31	25	says	say	VERB
news-003028	31	26	.	.	PUNCT
news-003028	32	1	“	"	PUNCT
news-003028	32	2	what	what	PRON
news-003028	32	3	’s	’s	AUX
news-003028	32	4	really	really	ADV
news-003028	32	5	challenging	challenging	ADJ
news-003028	32	6	is	be	AUX
news-003028	32	7	the	the	DET
news-003028	32	8	organizational	organizational	ADJ
news-003028	32	9	change	change	NOUN
news-003028	32	10	that	that	PRON
news-003028	32	11	is	be	AUX
news-003028	32	12	required	require	VERB
news-003028	32	13	.	.	PUNCT
news-003028	32	14	”	"	PUNCT
news-003028	33	1	originally	originally	ADV
news-003028	33	2	posted	post	VERB
news-003028	33	3	on	on	ADP
news-003028	33	4	mendoza	mendoza	PROPN
news-003028	33	5	news	news	NOUN
news-003028	33	6	.	.	PUNCT
news-003028	33	7	  	  	SPACE
news-003028	34	1	posted	post	VERB
news-003028	34	2	in	in	ADP
news-003028	34	3	:	:	PUNCT
news-003028	34	4	research	research	NOUN
news-003028	34	5	home	home	NOUN
news-003028	34	6	experts	expert	NOUN
news-003028	34	7	nd	nd	PROPN
news-003028	34	8	in	in	ADP
news-003028	34	9	the	the	DET
news-003028	34	10	news	news	NOUN
news-003028	34	11	subscribe	subscribe	NOUN
news-003028	34	12	about	about	ADP
news-003028	34	13	us	we	PRON
news-003028	34	14	related	related	ADJ
news-003028	34	15	october	october	PROPN
news-003028	34	16	05	05	NUM
news-003028	34	17	,	,	PUNCT
news-003028	34	18	2022	2022	NUM
news-003028	34	19	astrophysicists	astrophysicist	NOUN
news-003028	34	20	find	find	VERB
news-003028	34	21	evidence	evidence	NOUN
news-003028	34	22	for	for	ADP
news-003028	34	23	the	the	DET
news-003028	34	24	presence	presence	NOUN
news-003028	34	25	of	of	ADP
news-003028	34	26	the	the	DET
news-003028	34	27	first	first	ADJ
news-003028	34	28	stars	star	NOUN
news-003028	34	29	october	october	PROPN
news-003028	34	30	04	04	NUM
news-003028	34	31	,	,	PUNCT
news-003028	34	32	2022	2022	NUM
news-003028	34	33	nih	nih	PROPN
news-003028	34	34	awards	awards	PROPN
news-003028	34	35	$	$	SYM
news-003028	34	36	4	4	NUM
news-003028	34	37	million	million	NUM
news-003028	34	38	grant	grant	NOUN
news-003028	34	39	to	to	ADP
news-003028	34	40	psychologists	psychologist	NOUN
news-003028	34	41	researching	research	VERB
news-003028	34	42	suicide	suicide	NOUN
news-003028	34	43	prevention	prevention	NOUN
news-003028	34	44	september	september	PROPN
news-003028	34	45	29	29	NUM
news-003028	34	46	,	,	PUNCT
news-003028	34	47	2022	2022	NUM
news-003028	34	48	notre	notre	PROPN
news-003028	34	49	dame	dame	NOUN
news-003028	34	50	,	,	PUNCT
news-003028	34	51	ukrainian	ukrainian	PROPN
news-003028	34	52	catholic	catholic	PROPN
news-003028	34	53	university	university	PROPN
news-003028	34	54	launch	launch	VERB
news-003028	34	55	three	three	NUM
news-003028	34	56	new	new	ADJ
news-003028	34	57	research	research	NOUN
news-003028	34	58	grants	grant	NOUN
news-003028	34	59	september	september	PROPN
news-003028	34	60	27	27	NUM
news-003028	34	61	,	,	PUNCT
news-003028	34	62	2022	2022	NUM
news-003028	34	63	notre	notre	PROPN
news-003028	34	64	dame	dame	NOUN
news-003028	34	65	,	,	PUNCT
news-003028	34	66	trinity	trinity	PROPN
news-003028	34	67	college	college	PROPN
news-003028	34	68	dublin	dublin	PROPN
news-003028	34	69	engineers	engineer	NOUN
news-003028	34	70	join	join	VERB
news-003028	34	71	to	to	PART
news-003028	34	72	advance	advance	VERB
news-003028	34	73	novel	novel	NOUN
news-003028	34	74	treatment	treatment	NOUN
news-003028	34	75	for	for	ADP
news-003028	34	76	cystic	cystic	ADJ
news-003028	34	77	fibrosis	fibrosis	NOUN
news-003028	34	78	september	september	PROPN
news-003028	34	79	22	22	NUM
news-003028	34	80	,	,	PUNCT
news-003028	34	81	2022	2022	NUM
news-003028	34	82	climate	climate	NOUN
news-003028	34	83	-	-	PUNCT
news-003028	34	84	prepared	prepare	VERB
news-003028	34	85	countries	country	NOUN
news-003028	34	86	are	be	AUX
news-003028	34	87	losing	lose	VERB
news-003028	34	88	ground	ground	NOUN
news-003028	34	89	,	,	PUNCT
news-003028	34	90	latest	late	ADJ
news-003028	34	91	nd	nd	PROPN
news-003028	34	92	-	-	PUNCT
news-003028	34	93	gain	gain	NOUN
news-003028	34	94	index	index	NOUN
news-003028	34	95	shows	show	NOUN
news-003028	34	96	for	for	ADP
news-003028	34	97	the	the	DET
news-003028	34	98	media	medium	NOUN
news-003028	34	99	contact	contact	NOUN
news-003028	34	100	office	office	NOUN
news-003028	34	101	of	of	ADP
news-003028	34	102	public	public	ADJ
news-003028	34	103	affairs	affair	NOUN
news-003028	34	104	and	and	CCONJ
news-003028	34	105	communications	communication	NOUN
news-003028	34	106	notre	notre	PROPN
news-003028	34	107	dame	dame	PROPN
news-003028	34	108	news	news	NOUN
news-003028	34	109	500	500	NUM
news-003028	34	110	grace	grace	NOUN
news-003028	34	111	hall	hall	PROPN
news-003028	34	112	notre	notre	PROPN
news-003028	34	113	dame	dame	NOUN
news-003028	34	114	,	,	PUNCT
news-003028	34	115	in	in	ADP
news-003028	34	116	46556	46556	NUM
news-003028	34	117	usa	usa	PROPN
news-003028	34	118	facebook	facebook	PROPN
news-003028	34	119	twitter	twitter	PROPN
news-003028	34	120	instagram	instagram	PROPN
news-003028	34	121	youtube	youtube	PROPN
news-003028	34	122	pinterest	pinterest	PROPN
news-003028	34	123	©	©	NUM
news-003028	34	124	2022	2022	NUM
news-003028	34	125	university	university	PROPN
news-003028	34	126	of	of	ADP
news-003028	34	127	notre	notre	PROPN
news-003028	34	128	dame	dame	PROPN
news-003028	34	129	search	search	NOUN
news-003028	34	130	mobile	mobile	ADJ
news-003028	34	131	app	app	NOUN
news-003028	34	132	news	news	NOUN
news-003028	34	133	events	event	NOUN
news-003028	34	134	visit	visit	VERB
news-003028	34	135	accessibility	accessibility	NOUN
news-003028	34	136	facebook	facebook	PROPN
news-003028	34	137	twitter	twitter	PROPN
news-003028	34	138	instagram	instagram	PROPN
news-003028	34	139	youtube	youtube	PROPN
news-003028	34	140	linkedin	linkedin	VERB