id sid tid token lemma pos news-002173 1 1 follow follow VERB news-002173 1 2 the the DET news-002173 1 3 science science NOUN news-002173 1 4 ? ? PUNCT news-002173 2 1 consumers consumer NOUN news-002173 2 2 are be AUX news-002173 2 3 n’t not PART news-002173 2 4 always always ADV news-002173 2 5 impressed impressed ADJ news-002173 2 6 with with ADP news-002173 2 7 scientifically scientifically ADV news-002173 2 8 developed develop VERB news-002173 2 9 products product NOUN news-002173 2 10 , , PUNCT news-002173 2 11 study study NOUN news-002173 2 12 shows show VERB news-002173 2 13 | | PUNCT news-002173 2 14 news news NOUN news-002173 2 15 | | PROPN news-002173 2 16 notre notre PROPN news-002173 2 17 dame dame PROPN news-002173 2 18 news news PROPN news-002173 2 19 | | PROPN news-002173 2 20 university university PROPN news-002173 2 21 of of ADP news-002173 2 22 notre notre PROPN news-002173 2 23 dame dame PROPN news-002173 2 24 skip skip VERB news-002173 2 25 to to ADP news-002173 2 26 content content NOUN news-002173 2 27 skip skip VERB news-002173 2 28 to to ADP news-002173 2 29 navigation navigation NOUN news-002173 2 30 skip skip VERB news-002173 2 31 to to PART news-002173 2 32 search search VERB news-002173 2 33 university university PROPN news-002173 2 34 of of ADP news-002173 2 35 notre notre PROPN news-002173 2 36 dame dame PROPN news-002173 2 37 notre notre PROPN news-002173 2 38 dame dame PROPN news-002173 2 39 news news PROPN news-002173 2 40 experts expert NOUN news-002173 2 41 nd nd PROPN news-002173 2 42 in in ADP news-002173 2 43 the the DET news-002173 2 44 news news NOUN news-002173 2 45 subscribe subscribe NOUN news-002173 2 46 about about ADP news-002173 2 47 us us PROPN news-002173 2 48 home home NOUN news-002173 2 49 contact contact NOUN news-002173 2 50 search search NOUN news-002173 2 51 menu menu NOUN news-002173 2 52 home home ADV news-002173 2 53 › › ADP news-002173 2 54 news news NOUN news-002173 2 55 › › PRON news-002173 2 56 follow follow VERB news-002173 2 57 the the DET news-002173 2 58 science science NOUN news-002173 2 59 ? ? PUNCT news-002173 3 1 consumers consumer NOUN news-002173 3 2 are be AUX news-002173 3 3 n’t not PART news-002173 3 4 always always ADV news-002173 3 5 impressed impressed ADJ news-002173 3 6 with with ADP news-002173 3 7 scientifically scientifically ADV news-002173 3 8 developed develop VERB news-002173 3 9 products product NOUN news-002173 3 10 , , PUNCT news-002173 3 11 study study NOUN news-002173 3 12 shows show NOUN news-002173 3 13 follow follow VERB news-002173 3 14 the the DET news-002173 3 15 science science NOUN news-002173 3 16 ? ? PUNCT news-002173 4 1 consumers consumer NOUN news-002173 4 2 are be AUX news-002173 4 3 n’t not PART news-002173 4 4 always always ADV news-002173 4 5 impressed impressed ADJ news-002173 4 6 with with ADP news-002173 4 7 scientifically scientifically ADV news-002173 4 8 developed develop VERB news-002173 4 9 products product NOUN news-002173 4 10 , , PUNCT news-002173 4 11 study study NOUN news-002173 4 12 shows show NOUN news-002173 4 13 published publish VERB news-002173 4 14 : : PUNCT news-002173 4 15 may may AUX news-002173 4 16 09 09 NUM news-002173 4 17 , , PUNCT news-002173 4 18 2022 2022 NUM news-002173 4 19 author author NOUN news-002173 4 20 : : PUNCT news-002173 4 21 shannon shannon PROPN news-002173 4 22 roddel roddel PROPN news-002173 4 23 grocey grocey PROPN news-002173 4 24 store store NOUN news-002173 4 25 shelves shelf NOUN news-002173 4 26 when when SCONJ news-002173 4 27 developing develop VERB news-002173 4 28 product product NOUN news-002173 4 29 promotions promotion NOUN news-002173 4 30 , , PUNCT news-002173 4 31 marketers marketer NOUN news-002173 4 32 look look VERB news-002173 4 33 for for ADP news-002173 4 34 ways way NOUN news-002173 4 35 to to PART news-002173 4 36 capture capture VERB news-002173 4 37 consumers consumer NOUN news-002173 4 38 ’ ’ PART news-002173 4 39 attention attention NOUN news-002173 4 40 in in ADP news-002173 4 41 a a DET news-002173 4 42 sea sea NOUN news-002173 4 43 of of ADP news-002173 4 44 competition competition NOUN news-002173 4 45 . . PUNCT news-002173 5 1 on on ADP news-002173 5 2 packaging packaging NOUN news-002173 5 3 and and CCONJ news-002173 5 4 on on ADP news-002173 5 5 brand brand NOUN news-002173 5 6 websites website NOUN news-002173 5 7 , , PUNCT news-002173 5 8 they they PRON news-002173 5 9 often often ADV news-002173 5 10 describe describe VERB news-002173 5 11 how how SCONJ news-002173 5 12 a a DET news-002173 5 13 product product NOUN news-002173 5 14 has have AUX news-002173 5 15 been be AUX news-002173 5 16 scientifically scientifically ADV news-002173 5 17 developed develop VERB news-002173 5 18 . . PUNCT news-002173 6 1 sometimes sometimes ADV news-002173 6 2 consumers consumer NOUN news-002173 6 3 like like ADP news-002173 6 4 products product NOUN news-002173 6 5 created create VERB news-002173 6 6 with with ADP news-002173 6 7 science science NOUN news-002173 6 8 and and CCONJ news-002173 6 9 other other ADJ news-002173 6 10 times time NOUN news-002173 6 11 they they PRON news-002173 6 12 do do VERB news-002173 6 13 not not PART news-002173 6 14 , , PUNCT news-002173 6 15 and and CCONJ news-002173 6 16 new new ADJ news-002173 6 17 research research NOUN news-002173 6 18 from from ADP news-002173 6 19 the the DET news-002173 6 20 university university PROPN news-002173 6 21 of of ADP news-002173 6 22 notre notre PROPN news-002173 6 23 dame dame PROPN news-002173 6 24 shows show VERB news-002173 6 25 that that SCONJ news-002173 6 26 it it PRON news-002173 6 27 all all PRON news-002173 6 28 depends depend VERB news-002173 6 29 on on ADP news-002173 6 30 what what PRON news-002173 6 31 the the DET news-002173 6 32 marketer marketer NOUN news-002173 6 33 is be AUX news-002173 6 34 trying try VERB news-002173 6 35 to to PART news-002173 6 36 sell sell VERB news-002173 6 37 : : PUNCT news-002173 6 38 sensory sensory ADJ news-002173 6 39 pleasure pleasure NOUN news-002173 6 40 or or CCONJ news-002173 6 41 practicality practicality NOUN news-002173 6 42 . . PUNCT news-002173 7 1 more more ADJ news-002173 7 2 than than ADP news-002173 7 3 7,000 7,000 NUM news-002173 7 4 americans american NOUN news-002173 7 5 participated participate VERB news-002173 7 6 in in ADP news-002173 7 7 a a DET news-002173 7 8 series series NOUN news-002173 7 9 of of ADP news-002173 7 10 10 10 NUM news-002173 7 11 experimental experimental ADJ news-002173 7 12 studies study NOUN news-002173 7 13 in in ADP news-002173 7 14 “ " PUNCT news-002173 7 15 get get VERB news-002173 7 16 your your PRON news-002173 7 17 science science NOUN news-002173 7 18 out out ADP news-002173 7 19 of of ADP news-002173 7 20 here here ADV news-002173 7 21 : : PUNCT news-002173 7 22 when when SCONJ news-002173 7 23 does do AUX news-002173 7 24 invoking invoke VERB news-002173 7 25 science science NOUN news-002173 7 26 in in ADP news-002173 7 27 the the DET news-002173 7 28 marketing marketing NOUN news-002173 7 29 of of ADP news-002173 7 30 consumer consumer NOUN news-002173 7 31 products product NOUN news-002173 7 32 backfire backfire NOUN news-002173 7 33 ? ? PUNCT news-002173 7 34 ” " PUNCT news-002173 8 1 forthcoming forthcoming ADJ news-002173 8 2 in in ADP news-002173 8 3 the the DET news-002173 8 4 journal journal NOUN news-002173 8 5 of of ADP news-002173 8 6 consumer consumer NOUN news-002173 8 7 research research NOUN news-002173 8 8 from from ADP news-002173 8 9 john john PROPN news-002173 8 10 costello costello PROPN news-002173 8 11 , , PUNCT news-002173 8 12 assistant assistant NOUN news-002173 8 13 professor professor NOUN news-002173 8 14 of of ADP news-002173 8 15 marketing marketing NOUN news-002173 8 16 at at ADP news-002173 8 17 notre notre PROPN news-002173 8 18 dame dame NOUN news-002173 8 19 ’s ’s PART news-002173 8 20 mendoza mendoza PROPN news-002173 8 21 college college PROPN news-002173 8 22 of of ADP news-002173 8 23 business business NOUN news-002173 8 24 , , PUNCT news-002173 8 25 along along ADP news-002173 8 26 with with ADP news-002173 8 27 aviva aviva PROPN news-002173 8 28 philipp philipp PROPN news-002173 8 29 - - PUNCT news-002173 8 30 muller muller NOUN news-002173 8 31 from from ADP news-002173 8 32 simon simon PROPN news-002173 8 33 fraser fraser PROPN news-002173 8 34 university university PROPN news-002173 8 35 and and CCONJ news-002173 8 36 rebecca rebecca PROPN news-002173 8 37 walker walker VERB news-002173 8 38 reczek reczek NOUN news-002173 8 39 from from ADP news-002173 8 40 ohio ohio PROPN news-002173 8 41 state state PROPN news-002173 8 42 university university PROPN news-002173 8 43 . . PUNCT news-002173 9 1 in in ADP news-002173 9 2 one one NUM news-002173 9 3 study study NOUN news-002173 9 4 of of ADP news-002173 9 5 1,015 1,015 NUM news-002173 9 6 people people NOUN news-002173 9 7 , , PUNCT news-002173 9 8 the the DET news-002173 9 9 team team NOUN news-002173 9 10 tested test VERB news-002173 9 11 sales sale NOUN news-002173 9 12 of of ADP news-002173 9 13 a a DET news-002173 9 14 body body NOUN news-002173 9 15 wash wash NOUN news-002173 9 16 that that PRON news-002173 9 17 is be AUX news-002173 9 18 marketed market VERB news-002173 9 19 as as ADP news-002173 9 20 pleasurable pleasurable ADJ news-002173 9 21 , , PUNCT news-002173 9 22 for for ADP news-002173 9 23 example example NOUN news-002173 9 24 , , PUNCT news-002173 9 25 by by ADP news-002173 9 26 highlighting highlight VERB news-002173 9 27 its its PRON news-002173 9 28 “ " PUNCT news-002173 9 29 indulgent indulgent ADJ news-002173 9 30 scented scented ADJ news-002173 9 31 lather lather NOUN news-002173 9 32 . . PUNCT news-002173 9 33 ” " PUNCT news-002173 10 1 the the DET news-002173 10 2 researchers researcher NOUN news-002173 10 3 found find VERB news-002173 10 4 that that SCONJ news-002173 10 5 consumers consumer NOUN news-002173 10 6 are be AUX news-002173 10 7 less less ADV news-002173 10 8 likely likely ADJ news-002173 10 9 to to PART news-002173 10 10 buy buy VERB news-002173 10 11 it it PRON news-002173 10 12 when when SCONJ news-002173 10 13 it it PRON news-002173 10 14 is be AUX news-002173 10 15 described describe VERB news-002173 10 16 as as ADP news-002173 10 17 developed develop VERB news-002173 10 18 using use VERB news-002173 10 19 science science NOUN news-002173 10 20 , , PUNCT news-002173 10 21 compared compare VERB news-002173 10 22 to to ADP news-002173 10 23 when when SCONJ news-002173 10 24 science science NOUN news-002173 10 25 is be AUX news-002173 10 26 not not PART news-002173 10 27 mentioned mention VERB news-002173 10 28 . . PUNCT news-002173 11 1 however however ADV news-002173 11 2 , , PUNCT news-002173 11 3 when when SCONJ news-002173 11 4 body body NOUN news-002173 11 5 wash wash NOUN news-002173 11 6 marketing marketing NOUN news-002173 11 7 focuses focus VERB news-002173 11 8 on on ADP news-002173 11 9 practicality practicality NOUN news-002173 11 10 by by ADP news-002173 11 11 describing describe VERB news-002173 11 12 its its PRON news-002173 11 13 ability ability NOUN news-002173 11 14 to to PART news-002173 11 15 “ " PUNCT news-002173 11 16 wash wash VERB news-002173 11 17 away away ADV news-002173 11 18 odor odor NOUN news-002173 11 19 - - PUNCT news-002173 11 20 causing cause VERB news-002173 11 21 bacteria bacteria NOUN news-002173 11 22 , , PUNCT news-002173 11 23 ” " PUNCT news-002173 11 24 consumers consumer NOUN news-002173 11 25 are be AUX news-002173 11 26 more more ADV news-002173 11 27 likely likely ADJ news-002173 11 28 to to PART news-002173 11 29 buy buy VERB news-002173 11 30 it it PRON news-002173 11 31 when when SCONJ news-002173 11 32 it it PRON news-002173 11 33 is be AUX news-002173 11 34 described describe VERB news-002173 11 35 as as ADP news-002173 11 36 scientifically scientifically ADV news-002173 11 37 developed develop VERB news-002173 11 38 , , PUNCT news-002173 11 39 compared compare VERB news-002173 11 40 to to ADP news-002173 11 41 not not PART news-002173 11 42 mentioning mention VERB news-002173 11 43 science science NOUN news-002173 11 44 . . PUNCT news-002173 12 1 john john PROPN news-002173 12 2 costello costello VERB news-002173 12 3 “ " PUNCT news-002173 12 4 the the DET news-002173 12 5 reason reason NOUN news-002173 12 6 this this PRON news-002173 12 7 occurs occur VERB news-002173 12 8 is be AUX news-002173 12 9 because because SCONJ news-002173 12 10 people people NOUN news-002173 12 11 stereotype stereotype VERB news-002173 12 12 the the DET news-002173 12 13 scientific scientific ADJ news-002173 12 14 process process NOUN news-002173 12 15 as as ADP news-002173 12 16 being be AUX news-002173 12 17 competent competent ADJ news-002173 12 18 but but CCONJ news-002173 12 19 cold cold ADJ news-002173 12 20 , , PUNCT news-002173 12 21 similar similar ADJ news-002173 12 22 to to ADP news-002173 12 23 how how SCONJ news-002173 12 24 they they PRON news-002173 12 25 stereotype stereotype VERB news-002173 12 26 scientists scientist NOUN news-002173 12 27 , , PUNCT news-002173 12 28 ” " PUNCT news-002173 12 29 said say VERB news-002173 12 30 costello costello NOUN news-002173 12 31 , , PUNCT news-002173 12 32 who who PRON news-002173 12 33     SPACE news-002173 12 34 researches research VERB news-002173 12 35 consumer consumer NOUN news-002173 12 36 behavior behavior NOUN news-002173 12 37 with with ADP news-002173 12 38 a a DET news-002173 12 39 focus focus NOUN news-002173 12 40 on on ADP news-002173 12 41 psychological psychological ADJ news-002173 12 42 response response NOUN news-002173 12 43 to to ADP news-002173 12 44 marketing marketing NOUN news-002173 12 45 communications communication NOUN news-002173 12 46 and and CCONJ news-002173 12 47 prosocial prosocial ADJ news-002173 12 48 behaviors behavior NOUN news-002173 12 49 . . PUNCT news-002173 13 1 “ " PUNCT news-002173 13 2 as as ADP news-002173 13 3 consumers consumer NOUN news-002173 13 4 , , PUNCT news-002173 13 5 we we PRON news-002173 13 6 tend tend VERB news-002173 13 7 to to PART news-002173 13 8 associate associate VERB news-002173 13 9 enjoyment enjoyment NOUN news-002173 13 10 and and CCONJ news-002173 13 11 sensory sensory ADJ news-002173 13 12 pleasures pleasure NOUN news-002173 13 13 with with ADP news-002173 13 14 warmth warmth NOUN news-002173 13 15 . . PUNCT news-002173 14 1 that that PRON news-002173 14 2 means mean VERB news-002173 14 3 there there PRON news-002173 14 4 is be VERB news-002173 14 5 a a DET news-002173 14 6 mismatch mismatch NOUN news-002173 14 7 between between ADP news-002173 14 8 our our PRON news-002173 14 9 expectations expectation NOUN news-002173 14 10 that that SCONJ news-002173 14 11 enjoyable enjoyable ADJ news-002173 14 12 products product NOUN news-002173 14 13 are be AUX news-002173 14 14 warm warm ADJ news-002173 14 15 and and CCONJ news-002173 14 16 our our PRON news-002173 14 17 feeling feeling NOUN news-002173 14 18 that that SCONJ news-002173 14 19 science science NOUN news-002173 14 20 is be AUX news-002173 14 21 cold cold ADJ news-002173 14 22 . . PUNCT news-002173 14 23 ” " PUNCT news-002173 15 1 in in ADP news-002173 15 2 10 10 NUM news-002173 15 3 studies study NOUN news-002173 15 4 across across ADP news-002173 15 5 a a DET news-002173 15 6 number number NOUN news-002173 15 7 of of ADP news-002173 15 8 consumer consumer NOUN news-002173 15 9 products product NOUN news-002173 15 10 , , PUNCT news-002173 15 11 the the DET news-002173 15 12 team team NOUN news-002173 15 13 shows show VERB news-002173 15 14 that that SCONJ news-002173 15 15 this this DET news-002173 15 16 mismatch mismatch NOUN news-002173 15 17 makes make VERB news-002173 15 18 a a DET news-002173 15 19 science science NOUN news-002173 15 20 claim claim NOUN news-002173 15 21 on on ADP news-002173 15 22 products product NOUN news-002173 15 23 focused focus VERB news-002173 15 24 on on ADP news-002173 15 25 pleasure pleasure NOUN news-002173 15 26 seem seem VERB news-002173 15 27 odd odd ADJ news-002173 15 28 , , PUNCT news-002173 15 29 and and CCONJ news-002173 15 30 that that PRON news-002173 15 31 ’s ’ VERB news-002173 15 32 what what PRON news-002173 15 33 reduces reduce VERB news-002173 15 34 people people NOUN news-002173 15 35 ’s ’s PART news-002173 15 36 desire desire NOUN news-002173 15 37 to to PART news-002173 15 38 buy buy VERB news-002173 15 39 . . PUNCT news-002173 16 1 “ " PUNCT news-002173 16 2 in in ADP news-002173 16 3 another another DET news-002173 16 4 study study NOUN news-002173 16 5 conducted conduct VERB news-002173 16 6 with with ADP news-002173 16 7 511 511 NUM news-002173 16 8 people people NOUN news-002173 16 9 on on ADP news-002173 16 10 campus campus NOUN news-002173 16 11 at at ADP news-002173 16 12 notre notre PROPN news-002173 16 13 dame dame PROPN news-002173 16 14 and and CCONJ news-002173 16 15 ohio ohio PROPN news-002173 16 16 state state PROPN news-002173 16 17 university university PROPN news-002173 16 18 , , PUNCT news-002173 16 19 when when SCONJ news-002173 16 20 a a DET news-002173 16 21 chocolate chocolate NOUN news-002173 16 22 chip chip NOUN news-002173 16 23 cookie cookie NOUN news-002173 16 24 was be AUX news-002173 16 25 described describe VERB news-002173 16 26 as as ADP news-002173 16 27 being be AUX news-002173 16 28 scientifically scientifically ADV news-002173 16 29 developed develop VERB news-002173 16 30 to to PART news-002173 16 31 have have VERB news-002173 16 32 a a DET news-002173 16 33 chocolatey chocolatey ADJ news-002173 16 34 taste taste NOUN news-002173 16 35 , , PUNCT news-002173 16 36 students student NOUN news-002173 16 37 were be AUX news-002173 16 38 30 30 NUM news-002173 16 39 percent percent NOUN news-002173 16 40 less less ADV news-002173 16 41 likely likely ADJ news-002173 16 42 to to PART news-002173 16 43 choose choose VERB news-002173 16 44 and and CCONJ news-002173 16 45 eat eat VERB news-002173 16 46 it it PRON news-002173 16 47 compared compare VERB news-002173 16 48 to to ADP news-002173 16 49 when when SCONJ news-002173 16 50 science science NOUN news-002173 16 51 was be AUX news-002173 16 52 n’t not PART news-002173 16 53 mentioned mention VERB news-002173 16 54 , , PUNCT news-002173 16 55 ” " PUNCT news-002173 16 56 costello costello NOUN news-002173 16 57 said say VERB news-002173 16 58 . . PUNCT news-002173 17 1 in in ADP news-002173 17 2 a a DET news-002173 17 3 study study NOUN news-002173 17 4 of of ADP news-002173 17 5 814 814 NUM news-002173 17 6 people people NOUN news-002173 17 7 , , PUNCT news-002173 17 8 the the DET news-002173 17 9 team team NOUN news-002173 17 10 showed show VERB news-002173 17 11 that that SCONJ news-002173 17 12 marketers marketer NOUN news-002173 17 13 can can AUX news-002173 17 14 reduce reduce VERB news-002173 17 15 the the DET news-002173 17 16 backfire backfire ADJ news-002173 17 17 effect effect NOUN news-002173 17 18 of of ADP news-002173 17 19 using use VERB news-002173 17 20 a a DET news-002173 17 21 science science NOUN news-002173 17 22 claim claim NOUN news-002173 17 23 for for ADP news-002173 17 24 a a DET news-002173 17 25 pleasure pleasure NOUN news-002173 17 26 - - PUNCT news-002173 17 27 focused focus VERB news-002173 17 28 product product NOUN news-002173 17 29 if if SCONJ news-002173 17 30 they they PRON news-002173 17 31 first first ADV news-002173 17 32 tell tell VERB news-002173 17 33 consumers consumer NOUN news-002173 17 34 that that SCONJ news-002173 17 35 science science NOUN news-002173 17 36 is be AUX news-002173 17 37 needed need VERB news-002173 17 38 to to PART news-002173 17 39 make make VERB news-002173 17 40 the the DET news-002173 17 41 product product NOUN news-002173 17 42 . . PUNCT news-002173 18 1 “ " PUNCT news-002173 18 2 when when SCONJ news-002173 18 3 they they PRON news-002173 18 4 first first ADV news-002173 18 5 read read VERB news-002173 18 6 an an DET news-002173 18 7 article article NOUN news-002173 18 8 about about ADP news-002173 18 9 how how SCONJ news-002173 18 10 chemistry chemistry NOUN news-002173 18 11 is be AUX news-002173 18 12 a a DET news-002173 18 13 necessary necessary ADJ news-002173 18 14 part part NOUN news-002173 18 15 of of ADP news-002173 18 16 baking baking NOUN news-002173 18 17 , , PUNCT news-002173 18 18 people people NOUN news-002173 18 19 were be AUX news-002173 18 20 equally equally ADV news-002173 18 21 interested interested ADJ news-002173 18 22 in in ADP news-002173 18 23 a a DET news-002173 18 24 cookie cookie NOUN news-002173 18 25 whose whose DET news-002173 18 26 taste taste NOUN news-002173 18 27 was be AUX news-002173 18 28 developed develop VERB news-002173 18 29 using use VERB news-002173 18 30 science science NOUN news-002173 18 31 as as ADP news-002173 18 32 one one NUM news-002173 18 33 that that PRON news-002173 18 34 is be AUX news-002173 18 35 n’t not PART news-002173 18 36 associated associate VERB news-002173 18 37 with with ADP news-002173 18 38 science science NOUN news-002173 18 39 , , PUNCT news-002173 18 40 ” " PUNCT news-002173 18 41 costello costello NOUN news-002173 18 42 said say VERB news-002173 18 43 . . PUNCT news-002173 19 1 “ " PUNCT news-002173 19 2 in in ADP news-002173 19 3 other other ADJ news-002173 19 4 words word NOUN news-002173 19 5 , , PUNCT news-002173 19 6 science science NOUN news-002173 19 7 no no ADV news-002173 19 8 longer long ADV news-002173 19 9 backfired backfire VERB news-002173 19 10 . . PUNCT news-002173 19 11 ” " PUNCT news-002173 20 1 not not PART news-002173 20 2 everyone everyone PRON news-002173 20 3 , , PUNCT news-002173 20 4 however however ADV news-002173 20 5 , , PUNCT news-002173 20 6 responded respond VERB news-002173 20 7 negatively negatively ADV news-002173 20 8 to to ADP news-002173 20 9 science science NOUN news-002173 20 10 paired pair VERB news-002173 20 11 with with ADP news-002173 20 12 pleasure pleasure NOUN news-002173 20 13 . . PUNCT news-002173 21 1 the the DET news-002173 21 2 study study NOUN news-002173 21 3 found find VERB news-002173 21 4 that that SCONJ news-002173 21 5 people people NOUN news-002173 21 6 who who PRON news-002173 21 7 have have VERB news-002173 21 8 a a DET news-002173 21 9 high high ADJ news-002173 21 10 degree degree NOUN news-002173 21 11 of of ADP news-002173 21 12 trust trust NOUN news-002173 21 13 in in ADP news-002173 21 14 scientists scientist NOUN news-002173 21 15 do do AUX news-002173 21 16 not not PART news-002173 21 17 respond respond VERB news-002173 21 18 negatively negatively ADV news-002173 21 19 to to ADP news-002173 21 20 science science NOUN news-002173 21 21 claims claim NOUN news-002173 21 22 for for ADP news-002173 21 23 a a DET news-002173 21 24 body body NOUN news-002173 21 25 wash wash VERB news-002173 21 26 brand brand NOUN news-002173 21 27 , , PUNCT news-002173 21 28 and and CCONJ news-002173 21 29 people people NOUN news-002173 21 30 who who PRON news-002173 21 31 work work VERB news-002173 21 32 in in ADP news-002173 21 33 science science NOUN news-002173 21 34 , , PUNCT news-002173 21 35 technology technology NOUN news-002173 21 36 , , PUNCT news-002173 21 37 engineering engineering NOUN news-002173 21 38 and and CCONJ news-002173 21 39 math math NOUN news-002173 21 40 ( ( PUNCT news-002173 21 41 stem stem VERB news-002173 21 42 ) ) PUNCT news-002173 21 43 fields field NOUN news-002173 21 44 as as ADV news-002173 21 45 well well ADV news-002173 21 46 as as ADP news-002173 21 47 others other NOUN news-002173 21 48 who who PRON news-002173 21 49 do do AUX news-002173 21 50 n’t not PART news-002173 21 51 stereotype stereotype VERB news-002173 21 52 the the DET news-002173 21 53 scientific scientific ADJ news-002173 21 54 process process NOUN news-002173 21 55 as as ADP news-002173 21 56 cold cold ADJ news-002173 21 57 do do AUX news-002173 21 58 not not PART news-002173 21 59 respond respond VERB news-002173 21 60 negatively negatively ADV news-002173 21 61 to to ADP news-002173 21 62 science science NOUN news-002173 21 63 claims claim NOUN news-002173 21 64 for for ADP news-002173 21 65 products product NOUN news-002173 21 66 focused focus VERB news-002173 21 67 on on ADP news-002173 21 68 pleasure pleasure NOUN news-002173 21 69 . . PUNCT news-002173 22 1 “ " PUNCT news-002173 22 2 the the DET news-002173 22 3 backfire backfire ADJ news-002173 22 4 effect effect NOUN news-002173 22 5 is be AUX news-002173 22 6 fairly fairly ADV news-002173 22 7 surprising surprising ADJ news-002173 22 8 because because SCONJ news-002173 22 9 over over ADP news-002173 22 10 the the DET news-002173 22 11 last last ADJ news-002173 22 12 half half ADJ news-002173 22 13 - - PUNCT news-002173 22 14 century century NOUN news-002173 22 15 , , PUNCT news-002173 22 16 the the DET news-002173 22 17 use use NOUN news-002173 22 18 of of ADP news-002173 22 19 science science NOUN news-002173 22 20 in in ADP news-002173 22 21 marketing marketing NOUN news-002173 22 22 communications communication NOUN news-002173 22 23 has have AUX news-002173 22 24 proliferated proliferate VERB news-002173 22 25 , , PUNCT news-002173 22 26 and and CCONJ news-002173 22 27 public public ADJ news-002173 22 28 polling polling NOUN news-002173 22 29 finds find VERB news-002173 22 30 that that SCONJ news-002173 22 31 americans americans PROPN news-002173 22 32 generally generally ADV news-002173 22 33 view view VERB news-002173 22 34 science science NOUN news-002173 22 35 as as ADP news-002173 22 36 beneficial beneficial ADJ news-002173 22 37 , , PUNCT news-002173 22 38 ” " PUNCT news-002173 22 39 costello costello NOUN news-002173 22 40 said say VERB news-002173 22 41 . . PUNCT news-002173 23 1 “ " PUNCT news-002173 23 2 this this DET news-002173 23 3 general general ADJ news-002173 23 4 trend trend NOUN news-002173 23 5 also also ADV news-002173 23 6 seems seem VERB news-002173 23 7 to to PART news-002173 23 8 be be AUX news-002173 23 9 true true ADJ news-002173 23 10 for for ADP news-002173 23 11 products product NOUN news-002173 23 12 that that PRON news-002173 23 13 focus focus VERB news-002173 23 14 on on ADP news-002173 23 15 pleasure pleasure NOUN news-002173 23 16 or or CCONJ news-002173 23 17 indulgence indulgence VERB news-002173 23 18 . . PUNCT news-002173 23 19 ” " PUNCT news-002173 24 1 a a DET news-002173 24 2 survey survey NOUN news-002173 24 3 the the DET news-002173 24 4 team team NOUN news-002173 24 5 conducted conduct VERB news-002173 24 6 with with ADP news-002173 24 7 208 208 NUM news-002173 24 8 people people NOUN news-002173 24 9 found find VERB news-002173 24 10 that that SCONJ news-002173 24 11 79 79 NUM news-002173 24 12 percent percent NOUN news-002173 24 13 of of ADP news-002173 24 14 them they PRON news-002173 24 15 had have AUX news-002173 24 16 personally personally ADV news-002173 24 17 encountered encounter VERB news-002173 24 18 science science NOUN news-002173 24 19 appeals appeal NOUN news-002173 24 20 for for ADP news-002173 24 21 products product NOUN news-002173 24 22 that that PRON news-002173 24 23 focus focus VERB news-002173 24 24 on on ADP news-002173 24 25 indulgence indulgence NOUN news-002173 24 26 or or CCONJ news-002173 24 27 sensory sensory ADJ news-002173 24 28 pleasure pleasure NOUN news-002173 24 29 . . PUNCT news-002173 25 1 on on ADP news-002173 25 2 the the DET news-002173 25 3 other other ADJ news-002173 25 4 hand hand NOUN news-002173 25 5 , , PUNCT news-002173 25 6 public public ADJ news-002173 25 7 polling polling NOUN news-002173 25 8 also also ADV news-002173 25 9 finds find VERB news-002173 25 10 that that SCONJ news-002173 25 11 a a DET news-002173 25 12 growing grow VERB news-002173 25 13 number number NOUN news-002173 25 14 of of ADP news-002173 25 15 americans americans PROPN news-002173 25 16 report report VERB news-002173 25 17 lower low ADJ news-002173 25 18 trust trust NOUN news-002173 25 19 in in ADP news-002173 25 20 science science NOUN news-002173 25 21 . . PUNCT news-002173 26 1 “ " PUNCT news-002173 26 2 our our PRON news-002173 26 3 studies study NOUN news-002173 26 4 suggest suggest VERB news-002173 26 5 that that SCONJ news-002173 26 6 many many ADJ news-002173 26 7 consumers consumer NOUN news-002173 26 8 have have VERB news-002173 26 9 mixed mix VERB news-002173 26 10 feelings feeling NOUN news-002173 26 11 about about ADP news-002173 26 12 science science NOUN news-002173 26 13 in in ADP news-002173 26 14 product product NOUN news-002173 26 15 development development NOUN news-002173 26 16 , , PUNCT news-002173 26 17 despite despite SCONJ news-002173 26 18 the the DET news-002173 26 19 fact fact NOUN news-002173 26 20 that that SCONJ news-002173 26 21 societally societally ADV news-002173 26 22 , , PUNCT news-002173 26 23 we we PRON news-002173 26 24 increasingly increasingly ADV news-002173 26 25 rely rely VERB news-002173 26 26 on on ADP news-002173 26 27 products product NOUN news-002173 26 28 produced produce VERB news-002173 26 29 by by ADP news-002173 26 30 science science NOUN news-002173 26 31 , , PUNCT news-002173 26 32 ” " PUNCT news-002173 26 33 costello costello NOUN news-002173 26 34 said say VERB news-002173 26 35 . . PUNCT news-002173 27 1 “ " PUNCT news-002173 27 2 as as ADP news-002173 27 3 a a DET news-002173 27 4 result result NOUN news-002173 27 5 , , PUNCT news-002173 27 6 marketers marketer NOUN news-002173 27 7 need need VERB news-002173 27 8 to to PART news-002173 27 9 exercise exercise VERB news-002173 27 10 caution caution NOUN news-002173 27 11 when when SCONJ news-002173 27 12 discussing discuss VERB news-002173 27 13 the the DET news-002173 27 14 scientific scientific ADJ news-002173 27 15 process process NOUN news-002173 27 16 used use VERB news-002173 27 17 to to PART news-002173 27 18 create create VERB news-002173 27 19 products product NOUN news-002173 27 20 that that SCONJ news-002173 27 21 consumers consumer NOUN news-002173 27 22 are be AUX news-002173 27 23 buying buy VERB news-002173 27 24 for for ADP news-002173 27 25 taste taste NOUN news-002173 27 26 , , PUNCT news-002173 27 27 enjoyment enjoyment NOUN news-002173 27 28 and and CCONJ news-002173 27 29 other other ADJ news-002173 27 30 types type NOUN news-002173 27 31 of of ADP news-002173 27 32 pleasure pleasure NOUN news-002173 27 33 . . PUNCT news-002173 28 1 “ " PUNCT news-002173 28 2 of of ADP news-002173 28 3 course course NOUN news-002173 28 4 , , PUNCT news-002173 28 5 sometimes sometimes ADV news-002173 28 6 a a DET news-002173 28 7 scientific scientific ADJ news-002173 28 8 process process NOUN news-002173 28 9 is be AUX news-002173 28 10 what what PRON news-002173 28 11 gives give VERB news-002173 28 12 a a DET news-002173 28 13 product product NOUN news-002173 28 14 or or CCONJ news-002173 28 15 brand brand NOUN news-002173 28 16 its its PRON news-002173 28 17 competitive competitive ADJ news-002173 28 18 edge edge NOUN news-002173 28 19 , , PUNCT news-002173 28 20 ” " PUNCT news-002173 28 21 he he PRON news-002173 28 22 said say VERB news-002173 28 23 . . PUNCT news-002173 29 1 “ " PUNCT news-002173 29 2 our our PRON news-002173 29 3 results result NOUN news-002173 29 4 suggest suggest VERB news-002173 29 5 that that SCONJ news-002173 29 6 marketers marketer NOUN news-002173 29 7 of of ADP news-002173 29 8 these these DET news-002173 29 9 products product NOUN news-002173 29 10 may may AUX news-002173 29 11 need need VERB news-002173 29 12 to to PART news-002173 29 13 remind remind VERB news-002173 29 14 consumers consumer NOUN news-002173 29 15 that that SCONJ news-002173 29 16 even even ADV news-002173 29 17 products product NOUN news-002173 29 18 where where SCONJ news-002173 29 19 they they PRON news-002173 29 20 do do AUX news-002173 29 21 n’t not PART news-002173 29 22 naturally naturally ADV news-002173 29 23 think think VERB news-002173 29 24 of of ADP news-002173 29 25 science science NOUN news-002173 29 26 being be AUX news-002173 29 27 used use VERB news-002173 29 28 — — PUNCT news-002173 29 29 like like ADP news-002173 29 30 the the DET news-002173 29 31 cookies cookie NOUN news-002173 29 32 and and CCONJ news-002173 29 33 body body NOUN news-002173 29 34 wash wash NOUN news-002173 29 35 in in ADP news-002173 29 36 our our PRON news-002173 29 37 studies study NOUN news-002173 29 38 — — PUNCT news-002173 29 39 are be AUX news-002173 29 40 often often ADV news-002173 29 41 made make VERB news-002173 29 42 with with ADP news-002173 29 43 a a DET news-002173 29 44 scientific scientific ADJ news-002173 29 45 process process NOUN news-002173 29 46 . . PUNCT news-002173 29 47 ” " PUNCT news-002173 29 48       SPACE news-002173 29 49 interestingly interestingly ADV news-002173 29 50 , , PUNCT news-002173 29 51 the the DET news-002173 29 52 study study NOUN news-002173 29 53 also also ADV news-002173 29 54 identifies identify VERB news-002173 29 55 several several ADJ news-002173 29 56 variables variable NOUN news-002173 29 57 that that PRON news-002173 29 58 moderate moderate VERB news-002173 29 59 when when SCONJ news-002173 29 60 invoking invoke VERB news-002173 29 61 science science NOUN news-002173 29 62 in in ADP news-002173 29 63 marketing market VERB news-002173 29 64 consumer consumer NOUN news-002173 29 65 products product NOUN news-002173 29 66 backfires backfire NOUN news-002173 29 67 . . PUNCT news-002173 30 1 these these DET news-002173 30 2 insights insight NOUN news-002173 30 3 can can AUX news-002173 30 4 be be AUX news-002173 30 5 used use VERB news-002173 30 6 in in ADP news-002173 30 7 segmentation segmentation NOUN news-002173 30 8 strategies strategy NOUN news-002173 30 9 by by ADP news-002173 30 10 marketing marketing NOUN news-002173 30 11 managers manager NOUN news-002173 30 12 . . PUNCT news-002173 31 1 for for ADP news-002173 31 2 example example NOUN news-002173 31 3 , , PUNCT news-002173 31 4 those those PRON news-002173 31 5 who who PRON news-002173 31 6 have have VERB news-002173 31 7 a a DET news-002173 31 8 high high ADJ news-002173 31 9 degree degree NOUN news-002173 31 10 of of ADP news-002173 31 11 trust trust NOUN news-002173 31 12 in in ADP news-002173 31 13 scientists scientist NOUN news-002173 31 14 or or CCONJ news-002173 31 15 who who PRON news-002173 31 16 work work VERB news-002173 31 17 in in ADP news-002173 31 18 stem stem NOUN news-002173 31 19 industries industry NOUN news-002173 31 20 do do AUX news-002173 31 21 not not PART news-002173 31 22 exhibit exhibit VERB news-002173 31 23 the the DET news-002173 31 24 science science NOUN news-002173 31 25 backfire backfire ADJ news-002173 31 26 effect effect NOUN news-002173 31 27 . . PUNCT news-002173 32 1 the the DET news-002173 32 2 team team NOUN news-002173 32 3 assessed assess VERB news-002173 32 4 trust trust NOUN news-002173 32 5 in in ADP news-002173 32 6 scientists scientist NOUN news-002173 32 7 using use VERB news-002173 32 8 items item NOUN news-002173 32 9 derived derive VERB news-002173 32 10 from from ADP news-002173 32 11 a a DET news-002173 32 12 national national ADJ news-002173 32 13 pew pew NOUN news-002173 32 14 research research PROPN news-002173 32 15 center center NOUN news-002173 32 16 poll poll NOUN news-002173 32 17 , , PUNCT news-002173 32 18 which which PRON news-002173 32 19 has have AUX news-002173 32 20 identified identify VERB news-002173 32 21 other other ADJ news-002173 32 22 demographic demographic ADJ news-002173 32 23 correlates correlate NOUN news-002173 32 24 of of ADP news-002173 32 25 trust trust NOUN news-002173 32 26 in in ADP news-002173 32 27 scientists scientist NOUN news-002173 32 28 . . PUNCT news-002173 33 1 “ " PUNCT news-002173 33 2 public public ADJ news-002173 33 3 opinion opinion NOUN news-002173 33 4 polling polling NOUN news-002173 33 5 finds find VERB news-002173 33 6 that that SCONJ news-002173 33 7 black black ADJ news-002173 33 8 americans americans PROPN news-002173 33 9 and and CCONJ news-002173 33 10 republicans republicans PROPN news-002173 33 11 report report VERB news-002173 33 12 lower low ADJ news-002173 33 13 trust trust NOUN news-002173 33 14 in in ADP news-002173 33 15 scientists scientist NOUN news-002173 33 16 , , PUNCT news-002173 33 17 ” " PUNCT news-002173 33 18 costello costello NOUN news-002173 33 19 said say VERB news-002173 33 20 . . PUNCT news-002173 34 1 “ " PUNCT news-002173 34 2 thus thus ADV news-002173 34 3 , , PUNCT news-002173 34 4 brand brand NOUN news-002173 34 5 managers manager NOUN news-002173 34 6 wishing wish VERB news-002173 34 7 to to PART news-002173 34 8 use use VERB news-002173 34 9 science science NOUN news-002173 34 10 appeals appeal NOUN news-002173 34 11 to to PART news-002173 34 12 promote promote VERB news-002173 34 13 a a DET news-002173 34 14 product product NOUN news-002173 34 15 that that PRON news-002173 34 16 focuses focus VERB news-002173 34 17 on on ADP news-002173 34 18 pleasure pleasure NOUN news-002173 34 19 could could AUX news-002173 34 20 target target VERB news-002173 34 21 segments segment NOUN news-002173 34 22 of of ADP news-002173 34 23 consumers consumer NOUN news-002173 34 24 who who PRON news-002173 34 25 are be AUX news-002173 34 26 likely likely ADJ news-002173 34 27 to to PART news-002173 34 28 trust trust VERB news-002173 34 29 scientists scientist NOUN news-002173 34 30 or or CCONJ news-002173 34 31 take take VERB news-002173 34 32 care care NOUN news-002173 34 33 to to PART news-002173 34 34 explain explain VERB news-002173 34 35 why why SCONJ news-002173 34 36 science science NOUN news-002173 34 37 is be AUX news-002173 34 38 necessary necessary ADJ news-002173 34 39 for for ADP news-002173 34 40 creating create VERB news-002173 34 41 the the DET news-002173 34 42 product product NOUN news-002173 34 43 when when SCONJ news-002173 34 44 targeting target VERB news-002173 34 45 a a DET news-002173 34 46 segment segment NOUN news-002173 34 47 likely likely ADJ news-002173 34 48 to to PART news-002173 34 49 exhibit exhibit VERB news-002173 34 50 the the DET news-002173 34 51 backfire backfire ADJ news-002173 34 52 effect effect NOUN news-002173 34 53 . . PUNCT news-002173 34 54 ” " PUNCT news-002173 35 1 posted post VERB news-002173 35 2 in in ADP news-002173 35 3 : : PUNCT news-002173 35 4 research research NOUN news-002173 35 5 home home NOUN news-002173 35 6 experts expert NOUN news-002173 35 7 nd nd PROPN news-002173 35 8 in in ADP news-002173 35 9 the the DET news-002173 35 10 news news NOUN news-002173 35 11 subscribe subscribe NOUN news-002173 35 12 about about ADP news-002173 35 13 us we PRON news-002173 35 14 related related ADJ news-002173 35 15 october october PROPN news-002173 35 16 05 05 NUM news-002173 35 17 , , PUNCT news-002173 35 18 2022 2022 NUM news-002173 35 19 astrophysicists astrophysicist NOUN news-002173 35 20 find find VERB news-002173 35 21 evidence evidence NOUN news-002173 35 22 for for ADP news-002173 35 23 the the DET news-002173 35 24 presence presence NOUN news-002173 35 25 of of ADP news-002173 35 26 the the DET news-002173 35 27 first first ADJ news-002173 35 28 stars star NOUN news-002173 35 29 october october PROPN news-002173 35 30 04 04 NUM news-002173 35 31 , , PUNCT news-002173 35 32 2022 2022 NUM news-002173 35 33 nih nih PROPN news-002173 35 34 awards awards PROPN news-002173 35 35 $ $ SYM news-002173 35 36 4 4 NUM news-002173 35 37 million million NUM news-002173 35 38 grant grant NOUN news-002173 35 39 to to ADP news-002173 35 40 psychologists psychologist NOUN news-002173 35 41 researching research VERB news-002173 35 42 suicide suicide NOUN news-002173 35 43 prevention prevention NOUN news-002173 35 44 september september PROPN news-002173 35 45 29 29 NUM news-002173 35 46 , , PUNCT news-002173 35 47 2022 2022 NUM news-002173 35 48 notre notre PROPN news-002173 35 49 dame dame NOUN news-002173 35 50 , , PUNCT news-002173 35 51 ukrainian ukrainian PROPN news-002173 35 52 catholic catholic PROPN news-002173 35 53 university university PROPN news-002173 35 54 launch launch VERB news-002173 35 55 three three NUM news-002173 35 56 new new ADJ news-002173 35 57 research research NOUN news-002173 35 58 grants grant NOUN news-002173 35 59 september september PROPN news-002173 35 60 27 27 NUM news-002173 35 61 , , PUNCT news-002173 35 62 2022 2022 NUM news-002173 35 63 notre notre PROPN news-002173 35 64 dame dame NOUN news-002173 35 65 , , PUNCT news-002173 35 66 trinity trinity PROPN news-002173 35 67 college college PROPN news-002173 35 68 dublin dublin PROPN news-002173 35 69 engineers engineer NOUN news-002173 35 70 join join VERB news-002173 35 71 to to PART news-002173 35 72 advance advance VERB news-002173 35 73 novel novel NOUN news-002173 35 74 treatment treatment NOUN news-002173 35 75 for for ADP news-002173 35 76 cystic cystic ADJ news-002173 35 77 fibrosis fibrosis NOUN news-002173 35 78 september september PROPN news-002173 35 79 22 22 NUM news-002173 35 80 , , PUNCT news-002173 35 81 2022 2022 NUM news-002173 35 82 climate climate NOUN news-002173 35 83 - - PUNCT news-002173 35 84 prepared prepare VERB news-002173 35 85 countries country NOUN news-002173 35 86 are be AUX news-002173 35 87 losing lose VERB news-002173 35 88 ground ground NOUN news-002173 35 89 , , PUNCT news-002173 35 90 latest late ADJ news-002173 35 91 nd nd PROPN news-002173 35 92 - - PUNCT news-002173 35 93 gain gain NOUN news-002173 35 94 index index NOUN news-002173 35 95 shows show NOUN news-002173 35 96 for for ADP news-002173 35 97 the the DET news-002173 35 98 media medium NOUN news-002173 35 99 contact contact NOUN news-002173 35 100 office office NOUN news-002173 35 101 of of ADP news-002173 35 102 public public ADJ news-002173 35 103 affairs affair NOUN news-002173 35 104 and and CCONJ news-002173 35 105 communications communication NOUN news-002173 35 106 notre notre PROPN news-002173 35 107 dame dame PROPN news-002173 35 108 news news NOUN news-002173 35 109 500 500 NUM news-002173 35 110 grace grace NOUN news-002173 35 111 hall hall PROPN news-002173 35 112 notre notre PROPN news-002173 35 113 dame dame NOUN news-002173 35 114 , , PUNCT news-002173 35 115 in in ADP news-002173 35 116 46556 46556 NUM news-002173 35 117 usa usa PROPN news-002173 35 118 facebook facebook PROPN news-002173 35 119 twitter twitter PROPN news-002173 35 120 instagram instagram PROPN news-002173 35 121 youtube youtube PROPN news-002173 35 122 pinterest pinterest PROPN news-002173 35 123 © © NUM news-002173 35 124 2022 2022 NUM news-002173 35 125 university university PROPN news-002173 35 126 of of ADP news-002173 35 127 notre notre PROPN news-002173 35 128 dame dame PROPN news-002173 35 129 search search NOUN news-002173 35 130 mobile mobile ADJ news-002173 35 131 app app NOUN news-002173 35 132 news news NOUN news-002173 35 133 events event NOUN news-002173 35 134 visit visit VERB news-002173 35 135 accessibility accessibility NOUN news-002173 35 136 facebook facebook PROPN news-002173 35 137 twitter twitter PROPN news-002173 35 138 instagram instagram PROPN news-002173 35 139 youtube youtube PROPN news-002173 35 140 linkedin linkedin VERB