id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
news-002173		Follow the science? Consumers aren’t always impressed with scientifically developed products, study shows | News | Notre Dame News | University of Notre Dame			.html	text/html	1132	38	48	Interestingly, the study also identifies several variables that moderate when invoking science in marketing consumer products backfires. The study found that people who have a high degree of trust in scientists do not respond negatively to science claims for a body wash brand, and people who work in science, technology, engineering and math (STEM) fields as well as others who don’t stereotype the scientific process as cold do not respond negatively to science claims for products focused on pleasure.	cache/news-002173.html	txt/news-002173.txt