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news-000919		Not simply a party: Tailgaters contribute to team victory and even university brand, new study shows | News | Notre Dame News | University of Notre Dame			.html	text/html	797	25	46	University of Notre Dame Skip To Content Skip To Navigation Skip To Search University of Notre Dame Notre Dame News Experts ND in the News Subscribe About Us Home Contact Search Menu Home › News › Not simply a party: Tailgaters contribute to team victory and even university brand, new study shows Not simply a party: Tailgaters contribute to team victory and even university brand, new study shows Published: September 06, 2012 Author: Shannon Roddel As tailgaters everywhere ramp up for another weekend of college football, University of Notre Dame marketing professor and cultural anthropologist John Sherry has just concluded first-of-its-kind research that shows those huge pre-game parking lot parties build community, nurture tradition, and actually contribute to a college or university brand — at least for the fans. Contact: John Sherry, 574-631-6484 or jsherry@nd.edu Posted In: Athletics Research Home Experts ND in the News Subscribe About Us Related June 24, 2019 Finding the sweet spot September 03, 2011 Lou and Beth Holtz become “research ambassadors” for Notre Dame For the Media Contact Office of Public Affairs and Communications Notre Dame News 500 Grace Hall Notre Dame, IN 46556 USA Facebook Twitter Instagram YouTube Pinterest © 2022 University of Notre Dame Search Mobile App News Events Visit Accessibility Facebook Twitter Instagram YouTube LinkedIn	cache/news-000919.html	txt/news-000919.txt