id author title date pages extension mime words sentence flesch summary cache txt news-000752 Time on retailers' side: Impulse purchases rise the longer shoppers are in store | News | Notre Dame News | University of Notre Dame .html text/html 1183 38 54 “We did not explicitly test to see if unplanned purchases are considered to be ‘good’ or ‘bad’ by consumers, but consumers should be cognizant of this tendency to make more unplanned instead of planned purchases as the shopping trip progresses,” Gilbride said. Gilbride believes consumers are actually pretty good at keeping to their budgets, and they know they will make unplanned purchases. cache/news-000752.html txt/news-000752.txt